#i just did that so it would get the message across faster than drawing 80 more panels man😭

[efverse]

first meetings(plural)

[olicitysecretsanta]

Convergence

For @swiftletinthecloud 

Hello! We have never met or spoken before, but I am so happy to have you as my giftee because now we have! I was so happy about your response to my anon ask about what kinds of fic you like, because so many of your interests are also mine. It was actually a problem because I had too many interesting ideas for fic that were inspired by your suggestions. Now I just have more fic to write, I guess. 

Anyway, I decided to write this idea for you because it was the SHORTEST of all the ideas I had. You can see how well that turned out. What is below is 2 out of 3 total chapters. The last chapter still needs editing, so your gift will be fully complete when I post this to AO3. Until then, please enjoy these first two chapters of season 1 alternate canon!

Much love, @allimariexf

Title: Convergence

Warnings: No warnings apply

Relationship: Oliver Queen/Felicity Smoak

Tags: Arrow season 1, alternate canon AU, episode tag 1x21 (The Undertaking)

Chapter 1

Oliver Queen moved like a panther through the underground casino, a sleek and beautiful predator at home among the understated opulence. His eyes strayed around the room, a careless smirk masking his close assessment of the security.

Two pit bosses, a floorman, and six armed guards, two of which flanked a hallway that must lead to Dominic Alonzo’s office. If he was going to get in there, he needed to come up with a distraction.

His mind went back to the document he’d found saved on his computer. Like all the previous messages he’d gotten over the past seven months, it took the form of a simple text file, saved prominently on the desktop of his computer in the foundry.

December 12, 2012: Harold Backman deposits $2 million to Cayman Fidelity on behalf of Dominic Alonzo, known kidnapper.

Also December 12: Walter Steele goes missing.

Coincidence? I don’t think so. 

I know I normally don’t agree with your “shoot first, ask questions later” policy, but I’m willing to give you a pass on Alonzo. He seems like just the kind of low-life someone would pay to kidnap Mr. Steele. How many arrows do you think you’d need to put in Alonzo before he gave up Mr. Steele’s location - probably a lot, right?

Never mind, forget I said that. Alonzo’s private records are offline - likely stored in his office in his base of operations, an underground casino with basically its own private army. Not the best odds, even for you. But I have a plan that doesn’t involve arrows or any other pointy objects, so sit tight and I’ll contact you tomorrow. 

The corners of his lips lifted at the memory. The anonymous hacker who’d been helping him certainly had a way with words, and in their months together she’d often surprised him with her uncannily insightful observations. But if she honestly thought he’d sit back and wait when they finally had a solid lead on finding Walter, maybe she didn’t know him as well as he sometimes suspected. Not when Walter had been missing for almost five months and the likelihood of him being found alive decreased every day. Not with the recorded evidence John Diggle had collected that seemed to confirm his mother had something to do with Walter’s disappearance - and that it was all connected to the List. 

Oliver was tired of waiting for answers. This was something he could do. It just so happened that this time, he needed a bespoke suit of Italian wool, rather than green leather in order to do it.

Eyes tracking the movement of the guards, Oliver positioned himself at a well-situated roulette table. Several wealthy patrons crowded around the dealer, including an elegant brunette who instantly met his gaze. 

“You’re Oliver Queen,” she purred, reaching out with graceful fingers to draw him toward her. Slipping easily into the role, he let his eyes travel down her body as she trailed her hand down his arm. 

Choosing not to answer with words, he winked and held out his dice for her to blow on. It was enough to maintain the part he was playing, and in another life he would have taken her up on the unspoken invitation written in every line of her body. But as his eyes slid down her lithe frame, he barely saw her. Instead, he was seeking something else, some spark of her. 

Huli jing. 

His anonymous hacker ally. 

His thoughts turned to her, as they had increasingly done over the past several months. Who was she, in her normal life? Where was she, what was she doing? When he mingled among the residents of Starling City by day, could she be right next to him, without either of them realizing it? Like always, the possibility sent a thrill of excitement through him.

Part of him was acutely aware that it was futile, even ridiculous, to entertain those thoughts, but as long as they only existed on the fringes of his mind, he indulged them. His life was his mission, and there was no room for anything else, but there was no harm in letting his mind play with the idea of her in his downtime. Not when there was no chance they could ever meet. So when he put in his appearances at Verdant, when he met up with Thea at her favorite cafe, when he picked up his mom from Queen consolidated, he allowed himself to wonder. And if his eyes caught on long red hair, a charming smile, or a long length of exposed thigh, he’d mentally compare the woman in front of him with his mental picture of her. But none of them ever had her unique, undefinable spark. And somehow, by comparison, every woman he saw seemed somehow less because they were not her.

She had contacted him for the first time seven months ago, though “contacted” hardly felt like the right term. He’d arrived at the foundry and booted up his computer one night only to find the entire system had been upgraded, and simple text document saved to the desktop:

I’m truly stunned that no one managed to trace the redistribution of Adam Hunt’s funds back to you. No one else, I mean. 

Now that I mention it, I’m even more surprised you managed to steal that $40 million in the first place. Your system looks like it’s from the 80s.

(And not the good part of the 80s, like Madonna and legwarmers, to be clear.) I maybe spruced things up a little bit while I was in there. Seeing a network that poorly set up hurts me in my soul. Seriously it was like you left a crying infant on my doorstep, except it was like a 30 year old baby and it wasn’t my doorstep, because I was the one who kind of broke into your house. But my point is, you have a severely neglected computer setup, and I guess my maternal instinct kicked in. So to speak.

Oliver had barely finished reading the note before he’d ransacked the bunker, searching for evidence of a breach. When he found none, he read the note several more times, seeking hidden clues as to what the infiltrator knew, what they wanted. The program he used to take Adam Hunt’s money was something he’d taken from ARGUS, and no one should have been able to track it. Deeply alarmed, he read the note again and again. Not until the sixth time did he finally consider the playful tone of the note might be sincere, and only then did it occur to him that there might not be a threat buried in the message at all.  

He remained on heightened alert for several days after that, but only on principle. The improvements she’d made (and she was a she, he was sure) to his system made his ARGUS programs run faster, and while using compromised equipment was normally a risk he would never take, his gut told him there was no danger. For reasons he didn’t examine, he found himself rereading the note, until he had it memorized word for word. 

When he didn’t hear from her for three weeks, he told himself the sense of disappointment he felt was only because lingering questions felt too much like unfinished business. Not because he was intrigued by the hacker. Not because her note had made him smile the way no one had since he’d returned from the island. 

He was starting to think of the incident as an amusing, but ultimately harmless one-time stunt when one night, after an afternoon of failing to get data off of Floyd Lawton’s computer and an evening taking his frustration out on a slum lord, he returned to the foundry and discovered a large data dump open on his computer - along with another note. 

Blueprints to the Exchange Building, where the Unidac Industries auction is scheduled to take place. Gonna be a pretty target-rich environment. For the person who is trying to eliminate bidders in the auction via assassination, I mean. Which, to be clear, someone IS trying to do, according to the SCPD’s unreleased records. Anyway, do with this information as you wish. (Not “as you wish,” as in code for “I love you.” Obviously, I don’t even know you. Though from the captured video footage of you, I can say with confidence that you can really wear a pair of leather pants. Anyway, speaking of Westley, the papers are calling you “the vigilante” or “the hood,” but maybe you should consider adopting Dread Pirate Roberts. A name that inspires fear, so that you don’t have to do so much arrowing in order to get your point across. You should consider it. Good luck with the auction.

Oliver huffed out his nose, struck by her abrupt topic changes and her particular, rambly way of putting things before it even occurred to him to wonder how she’d managed to pull any information off Lawton’s damaged laptop. Or question whether she had any ulterior motive in doing so.

It was unusual for him to trust anyone so quickly, especially someone he knew virtually nothing about. But somehow, he did, and when her tip about Lawton proved sound, he found he wasn’t surprised at all. 

After that he began to seek out her help, adopting her habit of communicating via text document saved to his computer. With each tip she left him, she proved herself invaluable to bringing down another of the city’s worst offenders. He could tell that she was brave, fearless even, and before he knew it, they had developed a rapport. And while it wasn’t exactly a partnership, it worked. 

If I’m the the Dread Pirate Roberts, who are you? He asked finally, against the advice of the inner voice that cautioned him that the more he knew about her, the harder it would be to one day give her up.

But in answer, all she said was, You can call me Huli jing.

The Dark Archer, Ted Gaynor, Count Vertigo, Ken Williams, and the list went on. The notes came more frequently, and Oliver found himself looking forward to them, the first thing he’d check for every night. Even having never been there, she filled the dark, dank foundry basement with a bright presence that was just as tangible as John Diggle’s reliable support. 

What do you think keeps these bad guys up at night? Probably not worrying about that one time they accidentally stared at a man for two full minutes while they were busy trying to figure out what the Cylons’ plan really was. They said they had “a Plan,” like capital P PLAN, you know? Anyway, despite what that guy probably thought, I was NOT creeping on him. But to my point, now that I think of it these criminals probably just close their eyes and get a full 8 hours every night. Sometimes it really sucks to have a conscience.

As the months wore on, he learned that she wielded a formidable intelligence, a sharp sense of humor, an unerring sense of justice, and, somehow, an unshakeable confidence in his mission. In him. She became a voice in his head that he couldn’t tune out. And he found, more and more, that he didn’t want to.

Anyway, while I’m at it, did you ever think about not killing some of these thugs? Look, I get it - they’re taking shots at you and you’re just trying to stay alive, but on the other hand, they’re just hired guns and you’re…you know. You. All I’m saying is, with your aim - which I have seen evidence of, so please don’t start with the false modesty - you could just as easily be shooting these guys in the hand or leg or something, you know? Anyway. Just a thought.

Before he realized it, she had come to haunt his thoughts. When he was wrestling with a problem, he found himself playing out imaginary conversations with her, unerringly channeling her firm conviction and steady support. 

He didn’t even know what she looked like, but he couldn’t get her out of his head. Sometimes he thought he was half in love with her. No; that was ridiculous. It was the fantasy, the not knowing, that fascinated him. The idea that she could be anyone. He told himself didn’t want to know who she really was, because there was no way the reality could live up to the fantasy he’d built up in his mind.

A rough voice, intentionally pitched to grab his attention, cut into his reverie. “Is that Oliver Queen?” 

“No, couldn’t be,” came a loud, theatrical reply, drawing closer toward him. 

“Why not?” the first voice asked from somewhere right behind him. Oliver turned his head to present the speakers with a careless smirk.

“Because Oliver Queen wouldn’t be caught dead in a place like this,” the second man sneered, pressing a gun against his back.

The gun cocked. “Well then I guess he has a death wish.”

So much for blending in, he thought as they dragged him toward the back hallway.

* * * * * * * * * * * * * * * * * * * * * * * * * *

Felicity stilled her frantic movements to free herself from the ties that were cutting into her wrists as the door abruptly opened and a man was pushed inside. She tried not to gape as her captor stepped in behind him and roughly zip-tied his hands behind his back, exactly as he had done to Felicity not ten minutes before. 

Despite her situation, she couldn’t stop the flow of words that spilled out of her mouth when she saw who had joined her. “Oh, great. It’s you.” The newcomer whipped his head up and she locked gazes with a pair of striking blue eyes. 

Strangely, the first thought that crossed her mind was that if she had known her curiosity about the hood was going to lead to crossing paths with Oliver Queen, she would never have tried to solve the mystery of Adam Hunt’s $40 million in the first place.

Though to be fair, her interest in the Hood pre-dated the article that mentioned Hunt’s missing money, so she couldn’t entirely blame her entanglement with the vigilante on her compulsive need to unravel knotty mysteries. And it wasn’t just the allure of a dark and brooding man who could pull off leather, either. Something about his single-minded dedication and passion, at the risk to his own freedom and safety, was simply irresistible. 

It was curiosity that first led her to him. Maybe boredom. Her job was monotonous and unchallenging, something she’d sought out after her brief brush with hacktivism had backfired so spectacularly. When she first read about the Hood, she dismissed him as some whacko loose canon. But she followed the story - and the police reports - for lack of anything better to do. But when she read that Adam Hunt claimed the Hood had stolen $40 million, Felicity was intrigued. A crazy person couldn’t - wouldn’t - pull something like that off. So she hacked into Hunt’s accounts, following the trail back to a program that emptied the money and redistributed it to Hunt’s victims. It was shockingly easy, like following a flashing neon sign, and she was legitimately stunned that the police hadn’t managed to do the same. They also had no idea that the missing money had been returned to its rightful owners. On impulse, she erased the digital evidence. 

She could have left it at that, but the mystery was too compelling. She told herself she just wanted to make sure she hadn’t just enabled a psycho or terrorist to do even more psychotic and terrifying things, but the truth was, the fact that he’d quietly returned Hunt’s victims’ money to them cast him in an entirely unexpected light. She needed to know more.

She found that his system was alarmingly, disturbingly unprotected. And primitive. Really, it wasn’t even tolerable for the tiny amount of poking around and passive monitoring that she planned to do. Which is why she discreetly updated speed and capacity as much as she could without added hardware, then added a few dozen security protocols, because anything less was begging the police to come find him. 

Then she established several monitoring programs and alerts, and waited. Just a few weeks later, she got an alert that an unprotected device had been plugged in - a quick remote in revealed that it was one of those Tuff laptops, with a damaged system. It was clear that the Hood hadn’t been able to access the drive, but Felicity was curious, so she remotely cloned the data and opened it on her own system. When she discovered the blueprints of the Exchange Building on the drive, she remembered that the Unidac auction was shortly going to be held there, which naturally reminded her of recent news that one of bidders, James Holder of Holder Group, had recently been murdered. Which naturally then led to a little bit of unsanctioned poking around the SCPD’s internal files, and before she knew it the she found herself composing a message to the Hood before she’d even consciously decided to get involved.

After all, she didn’t actually want to be involved. She was just an IT girl, and she intended to keep a low profile. But the possibility that she could help prevent another murder weighed on her conscience, so she left a message pointing him in the right direction, hoping her suspicions were false. 

When she heard about the shooting at the auction, she poured herself a glass of wine - well, a bottle, really - and gave herself a talk. It wasn’t that she wasn’t glad she’d helped prevent an even greater catastrophe, because she was. It was just that the reality of the situation finally hit her, and she was faced with a choice.

Get involved, take a stance, use her powers in the real world again? She’d been down this road, she’d seen what her interference was capable of. She’d played with fire and hadn’t just gotten burned; she’d burned down her entire world - and Cooper’s. 

But the Hood wasn’t Cooper. He wasn’t innocent. He wasn’t naive to the forces he was playing with. She wasn’t sure what he was. He’d killed, and he would kill again, she was sure. 

But as much as she couldn’t condone the killing, she also couldn’t ignore the good that he’d done, and she realized she already didn’t have a choice. Something was happening in her city, the signs were all around her, and choosing to do nothing would only make her complicit. 

From then on, she kept tabs on the Hood’s activities, always leaving documents on his desktop explaining, briefly, what he needed to know. It wasn’t long until he began leaving notes of his own.

Through unspoken agreement, they never asked each other personal questions, but between the lines, she gained a sense of the man he was. Compassionate. Loyal. Selfless.  

When Oliver Queen was arrested as the suspected Hood, Felicity instantly dismissed the idea. She knew about the arresting officer’s personal grudge against Oliver Queen, which explained why he pursued him like a dog with a bone. But Felicity knew it was impossible; she knew what kind of person Oliver Queen was, and there was no overlap with the kind of person the vigilante was.

Aside from that, she purposely avoided speculating about who the Hood could be. If she had wanted to know, she could have found out easily enough, but she didn’t want to know. She told herself it didn��t matter; that the work he was doing was what was important. She didn’t want to put a face to the hood, because then she would begin to worry about him.

More than she already did, that is. Despite not knowing his name, she felt a connection with him that sometimes felt stronger for their mutual anonymity. His notes were always brief, especially compared to hers, but she learned to read what he didn’t say. And when he was repeatedly crucified in the media while his quietly heroic actions went unnoticed, he never complained, never faltered in his mission. He never even acknowledged the subtle tones of praise layered into her notes. She would almost suspect him of being a robot if it weren’t for the clear passion that underscored every action.

So when Walter Steele gave her the notebook that turned out to be filled with names that correlated with the criminals the vigilante was confronting, she didn’t say anything. There was too much she still didn’t know about the notebook to risk jeopardizing their relationship over it. Because if there was one thing she did know, it was that she trusted him. 

When Mr. Steele went missing, however, she had to break her silence. Without giving away details that could expose her own identity, she presented him with digital evidence of Moira Queen’s involvement of the events that likely got her husband kidnapped, and asked him for help. 

Which was how she now found herself in this hideously decorated criminal lair staring into the supremely beautiful face of Oliver Queen.

Chapter 2

“Oh great. It’s you.”

Oliver looked up at the sarcastic words being spoken by a stunning blonde. Even as he was roughly manhandled, his hands being zip-tied behind his back, he couldn’t help but be a little offended at her tone. “Excuse me?” Beautiful women treating him like some kind of disease was something he’d never experienced before, and while he wasn’t the same person he used to be, he had to admit his ego took a hit.

She stared at him silently, eyes flashing with undisguised contempt, until after Dominic Alonzo’s minion had left the room.

“Oliver Queen?” she finally answered distastefully, tilting her head at him in an exaggerated motion, as if his name was explanation enough. “Entitled billionaire and general asshole?” 

Her stomach swooped as his eyes searched her face. Disturbingly, and contrary to the cool attitude she was projecting, Felicity found his presence a little overwhelming, not quite matching the plastic and glossy picture presented by the tabloids. Rather than being some kind of smarmy Trust Fund Ken, in person he was exquisitely human. Felicity had always suspected she was immune to the appeal of a man in a suit, but on him, the tapered line from broad shoulder to narrow waist suggested an essential masculinity that awoke a deeply primal response she’d never experienced before. In contrast to the brutal strength of his body, his eyes were startlingly expressive; his chiseled jaw was complemented by soft, sensual lips. In short, he was utterly, unfairly beautiful in a way that affected her immediately, physically, and urgently. 

“Wow, okay,” Oliver scoffed, unaware of her internal struggle. “Most people lead with ‘Are you okay, Mr. Queen?’ ‘How did you survive all those years alone, Mr. Queen?’ ‘What does it feel like to be the only survivor in an accident that killed your father, Mr. Queen?’” He spoke harshly, wielding the crude words like a club. While he usually found the subject too intrusive to mention to anyone, let alone complete strangers, something about this woman’s fiery disdain was really getting under his skin, and extreme measures were called for.

Felicity smiled insincerely, holding on to her irritation like a shield from the confusing wave of sympathy that, along with his sheer attractiveness, threatened to undo her. This man slept with his girlfriend’s sister, she firmly reminded herself. “Well, I’m sorry, but my concern didn’t really seem necessary, given the fact that you seem utterly unaffected by what you went through. I caught your appearance at the opening of Queen Consolidated’s Applied Sciences building,” she added witheringly. “You seemed perfectly okay. Or at least as okay as you ever were.” 

Oliver crossed his arms, bothered by her words even though the image she described was the exact public persona he’d been purposefully crafting. For reasons he couldn’t explain, he couldn’t stand the idea that this woman found him so completely and vehemently offensive. Shaking his head, he tried a different tack. “Have we met before? Have I done something to offend you?” There was something compelling and almost familiar about her, but he was pretty sure he would remember if they’d met.

She scoffed dismissively. “No, definitely not.”

“Well, you sure have a lot of opinions about me for someone who doesn’t know me.” His eyes ran over her again, trying to figure out why she seemed so familiar. She was undeniably beautiful, with delicate features animated by a streak of passion that was not characteristic of the type of woman he’d have gone for before the island.

“Oh, I know all about you, Oliver Queen. If it’s on the internet, I can find it. Not -” her eyes flew to the ceiling as she turned pink, “not that I’ve looked into you!” Her sudden lack of composure was completely unexpected and disarming, and Oliver was intrigued and charmed by the new side of Felicity it revealed. And, if he was being honest, gratified by the suggestion that maybe she was not as immune to him as he originally thought. “It’s just that I work for your company,” she continued, straightening her shoulders and meeting his eyes again as sarcasm crept back into her tone, “and it’s a little hard to avoid hearing about all your little…adventures and mishaps.” 

“Hmm,” he answered, covering the dismay he felt at hearing her refer to his past actions when he suddenly, illogically, wanted her to know that he wasn’t that person anymore. “You work for Queen Consolidated?”

“Yeah, I do.” She pinned him with a fierce look. “But don’t go getting any weird ideas. I don’t work for you.” 

Felicity rolled her eyes to illustrate how distasteful she found that idea, and to cover up the effect his nearness was having on her. This was Oliver Queen, Frat Boy Extraordinaire, Professional Heartbreaker. She should not be flattered by any interest he showed to her. Anyway, he was probably just talking to her because there was no one else to talk to, as they were both literally imprisoned together. Speaking of, she needed to stop being distracted by Oliver Queen’s whole overwhelmingness, and start figuring out a way out of her handcuffs so she could carry out her plan to infiltrate Dominic Alonzo’s computer. She was lucky that when they caught her counting cards they brought her here, at least. Though she would have preferred that she hadn’t gotten caught at all, so she could have found her way here without the zip-tie cuffs, as she had planned. But dammit, she was new to this. She didn’t know anything about going undercover in an underground casino. As evidenced by the very great misfortune of finding herself trapped with Oliver Queen, of all people. Well, at least his presence solved one problem. “So anyway, how is it that Oliver Queen ends up handcuffed in the back of an underground casino?” she asked, deliberately toning down her attitude in the hopes that he’d prove cooperative.

“I could ask you the same thing, Miss…” he trailed off in question, a clear indication that she should fill in her name, as he tried to figure out how to respond. 

The truth was certainly not an option. Even if he could trust her with his secret - and for some inexplicable reason, he did feel generally inclined to trust her - doing so would put her at risk. He couldn’t even tell her a half-truth. Sure, the whole city at this point knew that his step-father was missing, possibly kidnapped, probably dead, but there was no good reason why Oliver Queen would be investigating that. Or that he should have figured out that Alonzo was the person who had him kidnapped. 

Felicity met his eyes warily, aware that she didn’t have an acceptable explanation for being there either, and they came to a silent agreement not to press each other for information. For now. “Felicity Smoak,” she supplied.

He smiled. She stared back, refusing to be charmed, even though she detected a hint of dimple.

Needing to get him to stop smiling at her, because she was much more susceptible than she wanted him to know, she hastened on, “It’s good that you’re here, actually, because you can help me.” 

Oliver raised his eyebrows. “Help you?” Help her do what? He didn’t expect his co-hostage to have any sort of plan; rather, he was busy trying to figure out how he could convince her to stay calm, and possibly hide in a closet, while he dislocated his thumb, got out of the zip-ties, searched through the office, and then called the police to come rescue them. 

It wasn’t an ideal plan; he considered all the variables, all the things that could go wrong. Getting made definitely hadn’t been part of his plan. He’d hoped to sneak in the back without being noticed, not get thrown there with the attention of Alonzo and his thugs. And Felicity proved an even bigger problem. While he could easily hold himself back and take a beating if necessary, he wasn’t sure he’d be able to do the same if they threatened her; and if it came to a fight, he wasn’t sure how he was going to preserve his secret. 

“Help me get out of these zip-ties,” Felicity answered, taking a deliberate step toward Oliver. Her heart was pounding at what she was about to suggest, but she schooled her expression to appear nonchalant, annoyed by the necessity, even. Not flustered. And definitely, definitely not turned on by the prospect. She took a deep breath. “I need you to get the knife out of my bra.” 

Oliver blinked. No words could have been more unexpected coming from her mouth. “What?” 

She rolled her eyes to distract from the fact that she was blushing. Eyes firmly locked on the ceiling, she elaborated, “There is a pocketknife in my bra and we can use it to cut our binds.”

Oliver stared at her in wonder, steadfastly ignoring the primal thrill that ran through him at her suggestion. It seemed he had severely underestimated Felicity Smoak. His mind was racing with questions, but the one that he blurted out was “Why do you have a pocketknife in your bra?”

“Mr. Queen!” she flared, exasperated nerves causing her to meet his gaze. “Do you want to get out of here or not?”

Oliver’s mind was suddenly reeling with images of what she was proposing. In an instinctual stalling tactic, he said the first words that came to him. “Mr. Queen was my father.”

Felicity gaped at him.

Oliver shook his head at himself, saying nothing as he attempted to get his head on straight. He considered her plan rationally. Aside from the question of why it was so important to Felicity that she get out of her cuffs, and the mystery of what she planned to do once she was free of them, the fact of the matter was that going along with her plan would free him to search the office without having to dislocate his thumb. Deciding to continue their no-questions truce, he nodded. “Okay. But…,” he trailed off, throat dry as he looked looking down into unexpectedly near wide blue eyes.

Felicity was pretty sure they were both imagining what he was about to do. “Yeah,” she exhaled, suddenly very aware of the cadence of his breaths, his intoxicatingly masculine scent. Throughout the course of their discussion, he had moved closer to her, and now his expressive eyes fixed on her, waiting. “You won’t be able to see what you’re doing, but if you’re standing, I can kneel behind you and you can kind of…feel around.” 

Oliver’s eyes widened as she spoke, her matter-of-fact words making the situation more real. More shocking. It wasn’t that he hadn’t done more with women he’d known for less time in much less dire circumstances, but something about touching Felicity in these circumstances felt wrong, like a violation, and he suddenly, irrationally found himself wanting to get to know her first, and to tell her about himself, about the real him.  He briefly reconsidered his original plan of dislocating his thumb. 

Mortified by Oliver’s reaction to her words, Felicity tried to cut the tension. “I mean, I know it’s not ideal, but I figure it’s gotta be better than the alternative.”

Caught up, Oliver automatically asked, “What’s the alternative?”

Her eyes dropped involuntarily to his lips and she swayed a little toward him as she whispered, “Using your mouth.” But when her eyes flicked up to meet his, neither of them were laughing. 

Oliver’s mouth fell open in surprise, his gaze dropping to the deep vee of her bodice, before dragging back up to her face. The action pulled him even closer toward her, and a rush of heat washed over him as he fully took her in for the first time. The red chiffon dress clung to her curves, outlining a deeply feminine, lush  body. She was a study in contradictions, watching him through darkly-lashed eyes that were somehow both innocent and knowing; her face lightly dusted with freckles that contrasted alluringly with a sinfully soft mouth. She watched him with dilated pupils and parted lips, and his cock twitched in response. 

But then reality crashed back in on him as she interrupted, “Not that I’m suggesting anything! I’m not coming on to you or anything.”

Oliver blinked, trying to regain control by reminding himself where they were and why. Catching her gaze, he nodded in an attempt to reassure her. Hoping that she didn’t pick up on just how affected he himself was. 

Felicity took a deep, centering breath. It didn’t make any sense that Oliver Queen was having this effect on her. He was just some shallow billionaire, a douchebag womanizer. None of it made any sense. When he looked at her, it was like he saw her. And as much as she told herself it was impossible, it looked as if he wanted her. No. She had to be projecting. And she didn’t want him to want her, anyway. Sure, he was gorgeous. So, so masculine and touchable he smelled so good, with an essential manliness that was softened by those eyes…but no. He was still Oliver Queen, and the fact that she was so attracted to him only explained why so many women had given in to his appeal, despite the long list of reasons to avoid him. She might have judged those women in the past, but now she could not. 

She squared her shoulders, trying to clear the attraction from her mind and prepare for what had to happen next. “So, okay?” She chanced a look in his direction, not quite meeting his eyes. 

Oliver nodded, and Felicity took refuge in remembering her mission. After all, she was here to help the Hood, and she could not have her sudden weakness to very handsome men - or rather, one specific very handsome man - getting in the way of that. 

“All right, just turn a little to your right,” she directed hoarsely, nodding encouragingly as he complied. “Okay, stop there. I’ll position myself so you should be able to locate the knife relatively easily.” She lowered herself to the ground behind him as she was speaking, her voice only slightly wavering with the awareness that Oliver Queen was about to feel her up. “It’s on the left side,” she rambled, masking her response to the feeling of his surprisingly rough fingers dipping below her bodice, carrying on as if this were normal, as if she were directing someone to the library, as if Oliver Queen’s very large hands weren’t currently sliding along the sides of her breasts…her words tapered off and she bit her bottom lip, concentrating on not moaning out loud because oh god, his fingers brushed against her nipple and her body responded as if he was tugging on a string tied directly to her thrumming core. 

Oliver squeezed his eyes shut, trying to be quick, methodical, and clinical, but he had felt enough breasts in his life to know that Felicity Smoak’s were a rarity. As much as he tried to stay on task,he found himself getting distracted, unable to stop the picture that drifted through his mind. Perfect breasts, not large, but extremely full; firm but very soft, with tight nipples that his fingertips couldn’t help brushing over repeatedly as he wedged his large hand into the tight space of her bodice. Tight, very sensitive nipples, he corrected unhelpfully, judging by the way she gasped softly in response to his inadvertent touches. As her voice trailed off, he remained aware of the soft catching of her breath, and even with his back to her, he he felt completely in tune with her, much more intimately than if they had only been having sex. Finally, his fingers touched upon warm metal, and even though the entire encounter lasted less than fifteen seconds, he was out of breath as he withdrew the pocketknife and turned to meet her eyes. His dick was rock hard, and the look she returned him said she was equally affected. 

She was staring up at him, speechless, so he took the lead, flipping open the knife and directing her in a soft voice, “Turn around. I’ll cut your ties.”

Felicity nodded silently, turning so that they were back to back and trusting that he wouldn’t cut her as he twisted around to line her zip-ties up with the blade. “Okay,” he told her when the knife was in position, “try an up and down sawing motion,” and they easily and wordlessly fell into a rhythm that quickly parted the plastic around her wrists. 

“Oh thank god,” she exhaled as her hands came free. She instantly started rubbing her wrists, then silently turned to take the knife. 

Oliver felt her warm hand close around his wrists, steadying him as she positioned the blade against his ties. He took a steadying breath as she freed him. “I probably shouldn’t do this,” she commented, “since my plan is to maintain the illusion that we’re still tied up and that would be easier to do if you actually were still tied up, but I have to admit that I’ll feel safer if your hands are free.” With a final tug, the plastic came apart, but she didn’t release his hands immediately. Inexplicably, her words inflated him with a disproportionate sense of pride and purpose. He liked that she felt safe with him, that even without knowing his alternate identity, and despite her pre-existing opinion of Oliver Queen, she somehow trusted him. He was struck with an acute desire to be worthy of that trust, and a deep yearning to prove to her that it was not misplaced. 

After a long moment, Felicity dropped his hands, taking large step backward in a move designed to decrease the tension. Truthfully, she was a little impressed by Oliver Queen. He was a lot more gentle, sensitive, and thoughtful than she would have thought.  She had expected him to be obnoxious, entitled, and immature, the type of person who, finding himself in this situation, would either panic or make a joke of the whole thing. Either way, she’d have expected him to be throwing his money around trying to save himself, not quietly and calmly following her lead. And no way would she have predicted he was capable of being so respectful of her body. Probably more respectful of her body than she was being of his. Not that she had forced him to feel her up…but she’d be lying if she said she hadn’t enjoyed it. Fleetingly, she wondered if it counted as sexual harassment to get turned on when a man was merely trying to locate a knife in your bra so you could escape a kidnapping situation. 

For his part, Oliver’s admiration for Felicity was growing exponentially. She was much more resourceful and level headed than he would have expected anyone to be in her situation. From the moment she opened her mouth, she’d already proven herself smarter and more sensible than most people in his experience - she had a cautious,  strategic manner that he was unused to in other people. 

“So now what?” he asked, caught up in the intelligence in her eyes, the mystery of her presence. Even though he was the one with a plan and she was technically just an inconvenience, he momentarily set that aside because he just wanted to know. He wanted to know what she was planning to do. He wanted to know her. “You mentioned you have a plan, one that requires your hands be free,” he prodded, hoping she would fill in some pieces of the puzzle.

“That’s for me to know,” she countered playfully, holding his gaze as she reached into her bra, pulling something else out, “and you to find out.”

His eyes widened and dropped to her chest before snapping back up, unsure if she meant anything by it. Again, it was the last thing he expected. And again, it set his heart racing. 

“Or, I mean, not to find out. There will be no finding out, from you. Just stay there and look pretty.” Her eyes grew rounder. “Not that you’re pretty, it’s just an expression. Just sit there.” She backed away until she ran into the desk, and then she dropped to the ground and started feeling around underneath it.

He watched her with amused eyes, interested in her actions and utterly captivated by her. “I’m not pretty?” he pressed, curious to know how she would react.

Her head popped up from the other side of the desk, sending him an exasperated look. “No! I mean, yes! Very pretty like, really very attractive, objectively speaking I mean, I’m not coming on to you. It’s science; you’re scientifically pretty.” Her head disappeared again beneath the desk.

Oliver stood up, drawn to her, until he was leaning over the desk looking down at her ass protruding from under the desk. “Scientifically pretty?”

Felicity visibly startled, then took a deep breath, then carefully, and with as much dignity as possible, crawled backwards and rose out from under the desk, smoothing down her hair. She arched her brow at him. “Don’t tell me you’re one of these anti-science climate change denier people.”

Oliver guffawed, unable to come up with a fitting response. She was unlike anyone he’d ever come across. Instead of answering, he watched as she sat herself at the desk and instantly penetrated the password protection, diving with singular focus directly into the files on Alonzo’s computer. “What are you doing?” he asked after a moment, fascinated by her actions. He knew time was precious, that he should be taking the opportunity to riffle through drawers, search filing cabinets, etc., but rather than pursue his mission, he couldn’t help but pull at the loose thread that was Felicity Smoak. 

She lifted distracted eyes to him, giving the distinct impression that he had yanked her out of a very deep concentration, despite the fact that it had only been twenty seconds since she’d sat down. He expected her to crack another joke, but instead she blinked and said seriously, “It’s better you don’t know,” before returning her attention to the computer. 

Surprised, Oliver slipped off the desk he’d been casually leaning against, the hair raising on the back of his neck; her words were like a warning, almost ominous. Who was she? Why was she here? What was she involved in? Habits shaped over the past five years forced him to question her motives: honest people rarely found themselves involved with guys like Dominic Alonzo; he had to consider that Felicity might not be as innocent as she seemed; he had to wonder if she might even be on the list. But as soon as the thought surfaced, he dismissed it. His five years away had also taught him to trust his instincts, and every single part of him was shouting at him to trust her. 

“Okay,” she announced a few seconds later, “I need you to come here and keep an eye on this feed.” 

Oliver stepped up beside her to where she was pointing at CCTV footage in a corner of the computer monitor. “What is that?”

“Security feed, showing the corridor just outside. This way we can know ahead of time if anyone’s coming.” Her eyes returned to the screen, where she was still methodically searching through the computer’s files.

“Felicity,” Oliver said firmly, coming to a decision even as his eyes obediently remained glued on the feed. 

“Hmm?”

Oliver took a deep breath, his racing mind rapidly drawing conclusions that he couldn’t quite believe were true. But every objection he came up with was easily disproved; rather, every detail about her only seemed to confirm the picture that was forming in his mind. 

Huli jing.

“Felicity,” he repeated, and this time the name felt familiar on his tongue, like he had been saying it his whole life, like he had been born to say it. “You need to tell me why you’re here.” 

He knew. There was no denying it; when she spoke, it was with the voice he’d been hearing in his head for seven months. When she smiled, it was with the unique humor that had amused him like nothing else had been able to do since returning from the island. And when she looked at him, it was with eyes that perceived all the things he didn’t say. It was her. But he needed to hear her say it.

“Oliver, look,” she began, unexpectedly turning to meet his eyes. He was nearly flattened by the look of sincere regret and conviction in her eyes. “I’m sorry about before, what I said.”

His eyebrows draw together in confusion. 

“When I said you hadn’t changed. I was wrong. The person the tabloids make you out to be - that’s not who you are. And I’m sorry I misjudged you.”

Oliver’s lips parted in surprise. “That’s not -”

“No, it is necessary,” she pressed, misunderstanding what he was going to say. “I made assumptions, and they were completely unfair.” Over his protests, she continued, “I don’t know what you did out there to piss off the casino bosses, but I’m really sorry you’re caught up in this. Please,” she emphasized, “just believe me when I tell you that the less you know, the safer you’ll be.” She reached out a hand but started to pull it back before it made contact with his chest, and he caught it between his own before she could fully withdraw.

“Felicity.” He fixed her with a steady, knowing look, and he heard her breath catch, and felt her pulse pick up under his fingers. “I need to ask you something.”

Felicity’s eyes widened at his sudden, inexplicable intensity and focus. She had no idea Oliver Queen was capable of such depth and sincerity. His large hands were cradling her, his thumb soothing over her wrist, and she had long ago surrendered to that penetrating look in his eyes. “What?” she breathed, not knowing what Oliver Queen could tell her that required so much intensity and passion, but suddenly very much wanting to find out.

His words were the last thing she expected to hear. “Are you here because of the Hood?”

Her stomach dropped. “What?”

Before he could respond, he caught sight of someone on the security feed walking up the hallway. “Someone’s coming!”

She turned to the feed, then instantly went to the computer and, with a blur of hands on the keyboard, logged off and put the monitor to sleep. There was no time for anything else, so without thinking any further, Oliver reached around her body, pressing her wrists together behind her in an approximation of being handcuffed, secured his own hands behind his back, then pressed his mouth to hers in an urgent kiss.  

Felicity gasped in surprise, and he instinctively used the opportunity to deepen the kiss, coaxing her lips open, his tongue seeking hers. After a stunned moment, she responded with ardor, the passion exploding like a match to dry tinder. 

Kissing her was like putting the last piece of the puzzle in place. 

For seven months, he had been drawn to the woman with intriguingly contradictory parts: a dizzyingly sharp partner who amused and irritated and charmed and inspired him. 

For seven months, the more space he allowed her in his mission, the wider the empty hole that only she could fill had become in his life. He hadn’t allowed himself to acknowledge it, but meeting her face to face meant he could no longer deny how he felt about her.  He had been drawn to her since he saw her, his body seeking any excuse to touch hers. Everything about her provoked and challenged and called to him; her passion, her intelligence, her humor, her bravery, and the glimpses of vulnerability. 

She was the woman he’d been waiting for, and if the way she was responding to him was any indication, she’d been waiting for him too. 

He bore down on her, covering her with his body, and it was everything he could do to keep his hands behind his back. The need to touch her is like electricity in his veins, and he forgot everything but the urgent need to be close to her.  

“What’s going on?” The voice broke into the moment like a bucket of cold water. 

Oliver’s lips released Felicity’s reluctantly, and she met his eyes as she pulled back. Her pupils were nearly black, her lips parted and swollen, and the sight sent a jolt through his body to his already throbbing dick. 

“Oliver Queen, you really can’t control yourself, can you?” asked Dominic Alonzo, striding into the room. “I’d almost be impressed if you weren’t such a pain in my ass.”

Oliver glanced once more at Felicity, and the last thought he had before turning his attention to Alonzo was that she looked utterly shell-shocked.

…to be continued…

[danfanciesphil]

Some Kind Of Folliful (New Chapter)

Edgelord!Dan x ObliviousBisexual!Phil AU [CHAPTER THIRTEEN] (based off the 80′s classic Some Kind of Wonderful)

Synopsis: Dan has one friend, and only because he was forced into it. Phil is loud, excitable, and irritatingly happy all of the time. Phil seems to find Dan’s perpetual attitude funny, and despite Dan’s best efforts to shun him and everyone else, wants to be around him all the time. That is, until Phil starts talking about Amanda Jones. Word Count: WIP (Estimated 12-15 chapters) updates every Tuesday Rating: Explicit Warnings: Smoking, swearing, heavy drinking, drug mentions, implied prostitution, broken home, class divide/classism, pining, light homophobia, sex

[Chapter One] [Chapter Two] [Chapter Three] [Chapter Four] [Chapter Five] [Chapter Six] [Chapter Seven] [Chapter Eight] [Chapter Nine] [Chapter Ten] [Chapter Eleven] [Chapter Twelve]

[Ao3!]

This chapter is NSFW. Explicit. Sex happens. 

From: Dan To: Louise 13:23pm Can I have the weekend off?

From: Louise To: Dan 13:24pm This better be a damn joke

From: Dan To: Louise 13:25pm I worked the entire school holiday! Double shifts!

From: Louise To: Dan 13:25pm You also skived off two shifts to go get beat up by some rich kid

From: Dan To: Louise 13:27pm Please.

From: Louise To: Dan 13:30pm ughhhhhhHHHH FINE. I will give you today and Saturday off. Only because you never ask so I assume ur either violently ill or have a serious dick appointment.

From: Dan To: Louise 13:32pm :D thanks. srsly.

From: Louise To: Dan 13:33pm I expect details.

From: Dan To: Louise 13:34pm Don’t suppose I could wrangle Sunday too?

From: Louise To: Dan 13:34pm Don’t push it, Howell.

From: Dan To: Louise 13:40pm xxx

*

Despite his best efforts to remain cool and aloof, there eventually comes a point where Dan truly can’t resist looking over his shoulder any longer. He half-expects Phil to be looking right back at him. Instead, Phil is hunched over the small wooden desk in front of him, scrawling onto a pad of paper. His tongue pokes out of the corner of his mouth, a tiny pink rose petal, resting on the jut of his lower lip. Just then, Phil looks up, as if he can sense Dan’s break in resolve. His eyes are shining with excitement, which makes no sense, as they are stuck in detention with Mr Richardson for at least another twenty minutes.

Furtively, Phil looks to the front of the room, where Mr Richardson is steadfastly refreshing his LinkedIn page, and then back to Dan. He lifts the pad up to show him, beaming. Centre of the page is a pencil drawing of Dan, slumped over his desk, forehead resting on his hands, in the exact position he’d been in until about a minute ago. Dan rolls his eyes, mouthing ‘creeper’.

Phil puts the pad down, then holds up an index finger to Dan, a signal for him to wait a moment. Dan sighs, pretending that keeping his eyes trained on Phil is some great effort. Truthfully, he’s incredibly grateful for Phil’s presence here. Dan has spent a great deal of time in this very chair, at this very desk, wishing for any kind of distraction or entertainment. Usually he wishes for something banal, like Mr Richardson’s pen exploding, or the stoner kid who sometimes sits in the corner desk to catch his dreads on fire with the lighter he’s always flicking under the desk. But having Phil here is a miracle that Dan had never so much as dared to dream about. He’s a gorgeous beacon of pure light, sat just the other side of the room, all too happy to return Dan’s mildly creepy staring. He holds the pad up to Dan again; this time, there’s a message on it.

Still up for coming over for the weekend? After work obvs. 

P.S ur cute 

xx

Shaking his head, Dan mouths ‘no work today’. The joy of this news lights Phil’s eyes an even more radiant blue. Dan lets the smile teetering on the edge of his mouth fall across his face. A cough startles Dan out of the moment, and he turns to the front of the classroom in time to watch as Mr Richardson strides down the few desks towards Phil. He lifts the pad close to his nose to read it, then sighs heavily.

“Touching,” he says, drily. “But I think Daniel can wait to hear how ‘cute’ he is until after detention, don’t you?”

Mr Richardson lets the pad fall to Phil’s desk with a loud thwack. It makes Phil jump in his seat, adorably.

“How’d you know it was directed at me, Sir?” Dan finds himself asking. It’s too tempting to resist; that little pulsing vein in Mr Richardson’s neck is pounding away as always, just begging to be engorged. “I think he was angling it your way.”

Mr Richardson whirls around to face him. “Would you like for me to double your sentence, Mr Howell?”

“He’s just kidding, Sir,” Phil jumps in quickly, which is probably good as Dan had been about to suggest he and Mr Richardson skip the courting stage and go straight back to his place. “I won’t write any more notes. Sorry.”

With what seems to be a great deal of effort, Mr Richardson lets go of the tension in his shoulders and nods to Phil, then makes his way back to the front of class. Phil sends Dan a look, which obviously reads ‘stop being a prat’, so Dan smirks down at the homophobic graffiti on his desk, and tries to be a good student for the next eighteen minutes.

*

On his way out of detention, Dan is so steadfastly trying to keep his head down and not meet Mr Richardson’s eye that he barrels straight into Megan, the girl he sees in here most days. Her jet black hair is pulled into two ponytails either side of her head; it’s too short to be tied up properly, so they stick out like bundles of feathers, secured by bright pink and purple bobbles. If Dan cared enough to ask her about her unusual style choices - the shiny lime green Doc Martens, the string of ropey bracelets and sweatbands up her wrists, the chunky neon beads she wears around her neck when she can get away with it - he imagines she might say she’s ‘Scene’. It doesn’t seem to bother her that the era of the Scene Kid has, thankfully, for most, been abandoned in the late noughties.

“Shit, sorry,” Dan tells her when he crashes straight into her, hot on Phil’s tail.

She glowers at him. Her kohl eyeliner is thick and scary-looking. “Sorry? That’s rich.”

“Uh, what?”

“You and the art ponce?” She jabs a thumb towards the classroom door, where Phil is lurking, watching Megan with a startled expression. “Really?”

Bewildered by her sudden hostility when he’s spoken less than a sentence to Megan in all the time they’ve been stuck in detention together, Dan just stares. 

“Is there some kind of a problem?”

“After all this build-up between us, you go and date a random dude?”

“Build up?” Dan’s stare becomes a little panicked. He glances at Phil, who appears to be sniggering into his hand.

“You mean to tell me that you're in detention every time I am by chance?” She sneers derisively. “Pull the other one.”

“Um, Megan, is it?” Dan asks tentatively, taking a hasty but hopefully discreet step backwards.

She claps loudly. “Round of applause for the acting skill. Dan, is it?”

“Right, yeah.” He swallows. “I’m sorry but… I’m gay. Did you think…”

Something falls across her pale face, as if she’s been struck. “Gay,” she repeats, voice at a far more reasonable volume now. Her thick eyeliner just looks panda-ish, suddenly. She tugs her chewed cardigan sleeves down over her hands. “Not bi?”

“Nope,” Dan says. Crap, this is awkward. He’s never had to come out to a random stranger before. Although perhaps Megan would argue that they’re close friends. “Just boys.” He glances at Phil. “One boy, actually, now.”

“Oh,” Megan says. She looks hurt. “I thought… because you’re always in here when I am...”

“I’m in here pretty much every day,” Dan tells her. He gestures to Mr Richardson, who appears to have fallen asleep on his own shoulder. “Thanks to my number one fan over there.”

She closes her eyes, shaking her head. “It’s just… everyone’s bi now, y’know? I heard rumours about you some of the guys around town but… I thought you were just playing the long game with me.”

Dan is finding it very difficult to put himself in Megan’s shoes here - he can’t even remember a conversation he’s had with the girl, let alone a moment that might lead her to think he had some kind of romantic interest in her - but he nods sympathetically anyway, hoping it might lead to a faster escape.

“Sorry if I gave off signals or something,” he says, awkwardly.

She shrugs. “It’s okay.”

“Um, I’m sure you’ll find someone?”

She nods, sadly. “I guess. I mean, you did, right? Nobody saw that coming.”

“Yeah,” Dan says, inching around her towards the door. Phil is looking at him, eyes tinged with amusement. Dan sends him a withering look, then turns back to Megan. “Guess if I can snag someone, anyone can, right?”

*

“...you’re like one of those horses with the blinders on,” Phil tells him, hands either side of his eyes in demonstration. “You’re so oblivious to all the people lusting after you every day-”

“Oh, come off it,” Dan interrupts, eyes rolling backwards. “Lusting. Please.”

“Dan, you’re off-the-charts gorgeous,” Phil says. He grabs hold of Dan’s hand and tucks it into his coat. It’s because Dan doesn’t have gloves on - doesn’t own any, even. It’s a sweet gesture, but it makes walking beside Phil a little awkward, especially when other people are walking the other way and have to squeeze past them. “You must see how people look at you.”

Dan shrugs, embarrassed. “Creepy guys at Ozone maybe. Girls, though? Like, actual, reasonably attractive girls. Why the fuck would they want a lanky, perpetually bruised idiot with too many holes in his flesh?”

Phil stops them mid-pavement, pulling Dan towards him, until they’re chest to chest. 

“Because, in an emo, heroin chic way, you’re extremely sexy,” he says, then kisses him. Dan tries to be annoyed that Phil basically just called him a 2002 Pete Wentz, but Phil’s tongue is distracting. It flicks against Dan’s lower lip, where the cut is still healing. “Miss the lip ring, though,” Phil murmurs. “That completed the look.”

“I can prob’ly re-pierce it,” Dan replies, muffled because Phil won’t stop kissing for even a second. “If it turns you on that much.”

Phil laughs, breaking away. “You don’t need a lip ring to do that.”

*

“I don’t like detention,” Phil says, then licks a long line up Dan’s throat.

“No?” Dan gasps out, fingers digging into Phil’s shoulders. He can feel one of the framed, childhood photos of Phil digging into his back, threatening to fall once Phil releases him. “I find Mr Richardson’s lectures on respecting teachers truly scintillating.”

“No, I don’t,” Phil says, pushing their mouths together greedily. “Two hours in a classroom, staring at you, nothing to do but think about all the time wasted that I could have spent doing this.”

“An hour and a half,” Dan corrects, so Phil kisses him harder to quiet him, hands planted on Dan’s hips.

In his time, Dan’s had plenty of selfish, greedy assholes backing him into corners, but nobody he’s ever actually wanted this badly. They’d barely gotten in Phil’s front door before Dan found himself pressed up against the wall of the entrance hallway; they’ve not even taken off their shoes. Vaguely, Dan registers a noise in the distance, and reasons it must be a dog in another room. Phil doesn’t seem to notice the noise, too focused on how far he can slide his hand up Dan’s shirt without removing it entirely. The noise gets closer, and Dan realises blearily, belatedly, that Phil doesn’t own a dog.

Just as this realisation crests, Mrs Lester rounds the corner. “Phil, love is that- oh!”

Phil jumps back at the sound of his mum’s voice, but it’s too late. She’s already seen the worst of it. Dan waits for the ground beneath him to split into a gaping hole into which he can tumble, but presumably because God hates him, it doesn’t happen.

“Mum!” Phil exclaims, breathless.

Dan runs a hand through his hair. “H-hi, Mrs Lester. Kath. Mrs Lester.”

She’s wide-eyed, cheeks rosy pink. In her hands she holds a pair of socks, which she seems to have forgotten are there. “Phil, could I have a quick word?”

Phil tosses Dan a look of apology, then follows him mum through the lounge and into the kitchen. Dan waits for a minute or so, straightening his shirt, trying not to think the worst, and then can’t battle his paranoia any longer. He creeps into the lounge, listening hard to the hushed conversation from the next room. If he stands in the space beside the bookshelf, he can just about make it out, whilst avoiding being seen.

“...thought you’d be gone already.”

“Yes, I can see that, love.”

There’s a pause; Dan can hear his own heart thumping.

“So, you and Dan are…”

“Yeah.”

“I see. How long have you been…?”

“Um, about two weeks? Just over.”

“Is he your boyfriend?”

“Mum,” Phil says, clearly embarrassed.

“You could have told me, you know.”

“I was going to,” Phil insists. “I just… I wanted to make sure it wasn’t all going to explode. I don’t wanna pressure him. He’s even told me he doesn’t like people at school talking about us. He doesn’t even care about them. But he likes you, I know he does. I haven’t had a chance to ask him what he’d think about you knowing. If it might be a bit much for him. I’m just- I’m so scared I’m gonna say something wrong and he’s gonna bolt. You know what he’s like.”

Dan frowns. Phil is really worried that he’s going to bolt?

“Okay, I understand your concerns,” Kath says, kindly. “But I still think if he’s going to be staying here, I ought to be aware-”

“Yeah, I know, you’re right. I’m sorry,” Phil says. “But nothing’s changed really. He’s just been coming over for Buffy marathons and hot chocolate after he’s finished work, like always.”

“Hmm, well that certainly was not a Buffy marathon I just walked in on.”

Phil laughs, and Dan thinks he hears Kath tittering too. “Sorry you had to see that. So embarrassing.”

Kath sighs, and there’s shuffling noises. Dan thinks maybe she’s giving Phil a hug. “I’m happy for you, sweetheart. Hope you know that.”

“You are?” Phil’s voice is muffled, like he’s speaking into her shoulder.

“Just took me by surprise is all. I mean, I always wondered if maybe you had a little crush on him…”

“I think, in hindsight, it was quite a bit more than a little crush.”

Another long pause. “Well, Dan’s a very lucky boy, then.”

“You’re really okay with it? He can still come over in the week and stuff?”

“Of course,” Kath replies in that kindly, mumsy voice Dan loves her for. His heart aches at the sound of her easy, ready acceptance. She makes motherhood seem so simple. She’s an open book, filled with endless words of love and support, more than happy for anyone who needs it to rip out a page. She saves the best of her chapters for Phil, of course. But there’s some passages bookmarked especially for Dan, too. “Do be careful with him, won’t you, Phil?” Her voice is thick with concern. “That scary mask he wears might fool some people, but you and I know it’s made of thin, breakable glass.”

Dan frowns again, mildly irritated that she sees him as a fragile little flower, but he has to begrudgingly admit that Kath has never once fallen for his tough-guy façade. The first time he ever met her, he was his usual cagey and brooding self, unconcerned with making a good impression on any parent. But much in the same way Phil had, she wore his shell away with persistent sweetness. She invited him to stay for dinner, and gave him second helpings without asking, then chocolate biscuits with tea. She asked him a thousand questions, and didn’t mind if he preferred not to answer them, but listened intently if he did. She told funny stories about Phil as a kid. She told him to come back anytime he wanted, even though he was basically a dick all night. She’d been unrelentingly nice and caring, in a way that Dan had never before felt from an adult.

“Don’t worry,” Phil assures her. “I think I’d give him the whole world if I could.”

“And… what happened to that Amanda girl you brought round? I thought you were besotted with her?”

Dan’s stomach clenches.

“We’re just friends.” The surety in Phil’s voice is like a blanket Dan wants to clutch to his chest.

“Okay then. Well, I guess I’d better get going,” Kath says in a sigh. “I was just finishing packing.”

“Tell Auntie Pat I say hi,” Phil says. “And stroke Mittens for me.”

Alarmed by the movement he suddenly hears, Dan sneaks back through the lounge towards the hall, managing to make it out just before Phil and his mum exit the kitchen. 

“Phil, just one last thing,” Kath says from the lounge, her voice so quiet Dan can hardly pick it up. “You two will be safe, won’t you?”

“Oh my God, Mum, please-”

“Phil, I’m asking for your own good-”

Dan has to clap a hand over his mouth to stop the laugh escaping.

“Yes, fine, wow, we’ll be safe I promise.” Phil says in a rushed garble. “Now I never ever want to speak about this again.”

Kath laughs quietly. “Fine. You’re sensible, I know. But I am your mother, I have to make sure.”

When Phil rounds the corner, he looks vaguely traumatised. Kath is right behind him, a calm smile on her face. Dan smiles back, unsurely, trying to seem as though he has no idea what they’ve been discussing. Kath crosses the hall towards him at once, and wraps him in her arms. Dan feels a little choked up, but manages to remain composed enough to return the hug, gently patting her on the shoulder. She releases him without comment, for which Dan is incredibly grateful, and then starts up the stairs.

“There’s plenty of food in the house boys,” she says as she goes. “Help yourselves, both of you. I’ll be back on Sunday.”

Once she’s out of sight, Phil begins spewing apologies. “...had no idea, I thought she’d have left ages ago because we were all that time in detention-”

“Phil, it’s okay,” Dan says, laughing. “Mortifying, obviously. But not the worst position I’ve been caught in by someone’s mum. And your mum is by far the coolest.”

“Bit of a mood killer, though,” Phil says, sighing.

Dan grimaces. “Yeah.”

They stand in silence for a moment, both reliving the look on Kath’s face as she’d first caught sight of them.

“Wanna watch a film for a while? Take our minds off it?”

“Absolutely.”

*

Three hours after Kath leaves, and they’re on their second film of the evening - Forgetting Sarah Marshall. It’s not helping ease the tension hovering around them, because Phil had said right at the beginning that he’d always kind of fancied Russell Brand, and now it’s all Dan can think about.

“Would you have sex with him?”

Phil wrinkles his nose. “Dunno.”

“Like, if he was here right now,” Dan persists. “Leather trousers, birds nest hair. Asks you to pop your kit off and join him in the cupboard.”

Phil laughs, playing with a popcorn kernel from the almost empty bowl. “Um, no.”

“No?” Dan turns, avidly interested, as ever, in Phil’s elusive sexual preferences. “Why not? He’s had the experience. So, he’d probably be decent at it, at least.”

“Yeah, well, even so.”

There’s something halting, maybe even reluctant about Phil’s tone. Dan might be imagining it, but he thinks Phil’s mildly uncomfortable with this discussion. Dan decides to prod just one last time, to see if he can get whatever the discomfort is out of him, and then he’ll drop it.

“Is it ‘cos he looks a bit, like, grubby?”

Phil laughs again; his cheeks have turned pink. He flicks the popcorn kernel away. “Look, I’m sure Russell’s great in bed. Fantastic, maybe. But right now, I only wanna have sex with you.”

The breath catches in Dan’s throat. As the unexpected statement sinks into his skin, the tension he and Phil have been stewing in fizzles away. He crawls across the sofa - Dan had jumped to the opposite side of it after a startling reappearance of Kath, hands over her eyes, shouting something about leaving her scarf behind and that she wasn’t looking - until he’s close enough to straddle Phil’s lap. He winds his arms around Phil’s neck and kisses him, slowly, taking his time, because they have oodles of it. 

Phil is eager and responsive in the way that Dan imagines he might have been himself, if his first time had been with someone he actually liked. Dan had been too young to appreciate what he was losing, and to whom; he regrets it immensely. He’s determined that Phil’s experience will be different. This sweet, incredible boy deserves so much more than some vaguely nauseating fuck in the back of a car that’s over in less than a minute, and that the other party won’t even remember. If Dan is honest, he believes that Phil deserves more than anything Dan can possibly offer, but if Dan is what he wants, then Dan will do his best to make it perfect.

They’re just getting into it, just starting to find their way beneath hems and waistbands, when the doorbell rings.

They break apart, a little dazed.

“We could ignore it?” Phil suggests, and Dan is more than on board, so swoops back in to kiss him again.

A minute passes, and then it rings again.

Dan sighs, reaching for the remote to shut Russell up once and for all, then climbs off Phil’s lap. Phil stands a little shakily, smoothing down his school uniform, and goes to get the door. Dan idly flicks through his Twitter timeline on his phone, waiting for him to return.

“Amanda,” Phil says, somewhere in the background. Dan shoots upright, swivelling to look. He can just make out Phil, and a vague, familiar silhouette on the doorstep. Her brown curls give her away.

“Hey,” Amanda says. “Is this a bad time?”

Dan gets up, his feet marching him to the door without his permission.

“Well, actually,” Phil starts to say, but then Dan is at his elbow. Phil blinks at him, worriedly.

“She wanted to talk to you,” Dan says. “She told me. You should invite her in.”

*

“I can leave, if you want,” Dan says, because nobody is saying anything.

Phil sits up straight, staring at him. “No, don’t.”

“It’s okay, I can go for a walk or-”

“Actually, I wanted to talk to both of you.”

They both turn to Amanda, vaguely worried. She’s got her hair in a messy ponytail, and is wearing jeans, which Dan cannot remember ever seeing on her before. He doesn’t remember her being at school today either.

“Okay,” Phil says. “Did you want a drink or something? I’ve got tea, or-”

“No, it’s okay. I won’t stay long.”

Dan stares at her hands, clasped in her lap. Her French manicure tips are peeling off. She’s sat in the exact spot on the sofa where Dan had been perched atop Phil’s lap not ten minutes ago.

“I basically just wanted to tell you both that there are no hard feelings,” she says carefully. She aims a smile at each of them, though it doesn’t reach her eyes. “At least on my end.”

“That’s good to know,” Phil says, softly. The guilt is still coursing through him, it’s plain to see.

Dan doesn’t respond. He can feel his fingernails digging into his palm, the way they tend to do when he’s trying to suppress some awful emotion he doesn’t want to feel.

“I really am happy for you both,” Amanda continues. She clears her throat, a tiny, perfect crease between her plucked brows. “I know you feel like you used me, Phil. And Dan, I know you must think I’m, like, the ultimate cockblock.”

You have no idea, Dan thinks privately.

“But I’m glad that, even though I didn’t know it at first, I was able to help you both to get what you really wanted.” In her following sigh, Dan’s suspicions are confirmed; this touching speech is not the real reason she’s here. “But - and again, I’m not blaming you guys - after all that’s happened, I’m sort of... in a tricky spot.”

Phil is immediately alarmed. “Is it Hardy? Is he bothering you again?” Dan considers ramming his fingers in his ears so he can drown out the concern in Phil’s voice. He turns to Dan. “You said you scared him off.”

“How is this my fault?” Dan snaps. “If he’s harassing her it’s not because I didn’t punch him hard enough. It’s because he’s a knob.”

The response is about to trip of Phil’s tongue, but Amanda gets there first. “No, guys, it’s not Hardy. Well, not directly.” She shifts in her seat. “The Elite gang are pretty harsh about anyone that doesn’t follow la regle de jeu.”

“La what?”

“The rules of the game,” Dan mutters; Phil glances at him, surprised. “Their game. Shocker, really. They always seemed such an easygoing bunch.”

Amanda raises her eyebrows at him. “Yes, we’ve established that I’m an idiot for going anywhere near them, Dan.”

It’s infuriating that she doesn’t ever try to defend herself. Dan’s not used to having someone so readily accept their own folly. Her acknowledgments knock Dan’s insults right back over to him, and he’s never prepared to swing his racket in time to catch them.  

“Wait, so, it’s all of them?” Phil asks, clearly not following the game. “The whole Elite gang are giving you trouble?”

“Have you ever seen Mean Girls?” Amanda asks. “It’s not like they’re knocking my books out of my hands, or shoving me into lockers. But they’re bitchy and they’ve got the whole school under their thumbs. Together, they’re perfectly capable of destroying my life, and they seem pretty intent on it.”

“Are you saying that going to Prom with Phil is akin to committing ‘social suicide’?” Dan asks bitterly, putting the Mean Girls term in a fake American accent. “What a touching sentiment.” He scoffs. “I’m so sick of this stupid playground drama. What are we, twelve?”

“Dan,” Phil warns.

“No, I get it,” Amanda says, looking down. “He’s right. It’s completely pathetic. Even when I was taking part in it, I hated it. Keeping up with the Elites was exhausting. The constant battle for Queen Bee. The lies and the backstabbing, everyone secretly despising each other. And being with Hardy was just embarrassing. Everyone knew he was cheating. The whole discussed it,  laughed about it, and I had to pretend like I was too ditzy, too lovesick over him to notice.” She puts her head in her hands. “I thought that, maybe, if I took a huge leap, right back over the tracks, I could escape it. That’s why I said yes to you when you asked me, Phil. I saw a chance at some normalcy and I took it. It wasn’t fair of me, I know that. But in a way, we were both sort of using each other, right?” 

There’s a lull in the discussion; Phil aims a worried look in Dan’s direction. Dan begins chewing the skin around his thumbnail. 

“I’m sorry that I’m even asking this,” Amanda says then. She looks up at Phil, then at Dan, eyes shining. “But I need your help.”

Phil sucks in a breath. “What is it?”

Something in Dan’s chest crumbles and breaks away. It seems so unlikely that Phil could be over her, if he’s this willing to jump to her aid, even now.

“It’s not much,” Amanda says quickly. “School is over in a couple of months. I just want to get through it. Lillian and the others are turning the whole school against me. People say horrible things. They leave notes in my locker. They spread rumours. I’m sure you’ve heard.”

Now that she mentions it, Dan does recall hearing a few strange things about her recently. He hadn’t paid much attention - he’s usually bored to tears by high school gossip - but hearing that she’d been seen leaving the Savoy hotel in a new designer dress on the arm of a seventy year old man, or on the other end of the spectrum, dancing on a pole in a poor, cheap disguise at a seedy strip club two towns over, had caught his attention.

“What can we do?” Phil asks. 

Dan wants to make it very clear right now that he is not, and will not ever be, getting involved in this. His mouth won’t seem to form the words, though. 

“I need friends,” Amanda says. Dan waits, but this appears to be the extent of it. “Just to hold the rumours off a bit. If they think I have people on my side, maybe they’d be less vicious. All you’d have to do is sit with me a few times at lunch, or hang out with me outside of school now and again. Maybe I could come to the café every once in a while? Then you wouldn’t even have to make the effort-”

“Amanda,” Phil interrupts. “It’s fine. Of course we’ll be your friends.”

The relief on her face is too overwhelming to be faked. Even so, Dan is not willing to offer his own services as a friend. It’s taken him this long to be comfortable with having just one. Even Lee is still on a trial period. 

“It’s just until school’s over,” she says again. “I just can’t take it on my own. I thought I could, and I tried, but they’re just… they’re terrible people. Lillian’s sister is in Aidan’s class, I’m so worried about what could get back to him-”

“It’s okay.” Phil’s smiling, happy this has all been cleared up so neatly. “I got you into this mess, it’s the least I can do.” He turns. “Right, Dan?”

Dan tears a strip of skin from his thumb with his teeth. He wants so badly to say no. He wants things to go back to how they were, for Amanda to crawl back to Hardy, who would undoubtedly be all too happy for the only believable beard he’s ever grown to fix itself back in place. But for some reason, Amanda “Elitist” Jones is suddenly hellbent on doing the right thing. Even Dan knows that to refuse being someone’s friend, for two measly months, is a dick move that cannot be justified, no matter how suspicious he might be of potential motives. If he says his no, Phil won’t understand. He’ll be angry. Their weekend will be ruined, and so might be their future.

So, Dan swallows it all down. “Yeah, totally.”

Phil beams at Amanda. “Oh, by the way, I have your jacket.” He stands suddenly, and Dan feels a little ill. “Wait here.”

He jogs out of the room before Dan can beg him to stay, leaving he and Amanda alone. She fixes him with a knowing stare. “You’re not happy with this.”

Dan thinks about lying, but decides against it. “No, I’m not. You could beg anyone to be your friend for two months. The Elites might be getting people to shun you, but you’re still Amanda Jones. Just smile sweetly and anyone in St Anthony’s would do whatever you say.”

“Exactly,” Amanda says. “I want real friends. People who I can actually talk to. Not Elite wannabes that put me on some ridiculous pedestal, only hanging out with me because they see an open position on the throne.”

“I just don’t see why it has to be him,” Dan says, gripping the arm of the chair. 

“Him?” Amanda’s smile is as treacherous as it is sincere. “Dan, I want to be friends with you.”

*

As usual, the dust takes a while to settle in the wake of Amanda’s departure. Phil brings Dan a mug of tea, handing it over cautiously. Still sat in the same position in the armchair, Dan takes it from him, still mulling over all that’s happened. 

“So,” Phil says, perching on the arm of the sofa. He sips from his own mug. “That was unexpected.”

“Mmm,” Dan says. His mind is whirring, producing the kind of noise Phil’s laptop makes when it’s overheating from excess Sims playing. “Guess we’re all besties now.”

“Is it a problem for you?”

Dan considers this, finger skimming around the rim of his mug. “I think... I can get past it.”

Phil nods unsurely, scrutinising Dan’s glazed expression. “You sure? If it really bothers you, we can try and find another way.”

Dan takes a sip of his tea. It’s faintly sweet, because Phil knows Dan too well to believe him when he says he doesn’t take sugar.

“Just don’t fall in love with her,” Dan says into the mug. He means it to come out as a joke, but inevitably it’s spoken quiet and sombre.

Phil puts his mug down, then walks to Dan. He takes him by the hand and pulls him from the chair, then wraps him in a hug. “No chance of that,” he says into Dan’s forehead. “I’ve got something a thousand times better.”

*

“No!”

Dan wakes up with a jolt, hands coming up to cover his face, because shouts usually mean he’s about to get smacked. He hears a quiet ‘shit’ and then arms come around his shoulders; his heart slows gradually, and then Dan remembers where he is, and that he’s unlikely to be in danger of getting pounded in Phil’s bedroom. At least not in any way he’d need to defend himself from.

He lowers his hands, blinking in the darkness. “The fuck?”

“Sorry,” Phil whispers, guiltily. “Didn’t mean to frighten you. We fell asleep.”

Dan squints, trying to piece this together. “So you screamed ‘no’ in my ear?”

“I’m annoyed at myself,” Phil explains. “We’re supposed to be in the throes of passion.”

Dan snorts, falling back to the pillows, exhausted. “Russell’s a bad influence on you.”

Phil prods him in the arm, then falls back beside him. “I’m sorry. I promised you a weekend of sordid, non-stop lovemaking. So far, the two worst people that could have interrupted us mid-sexy-times did, and now we’ve fallen asleep in our not very arousing Elmo and Game Of Thrones pyjamas.”

Dan laughs tiredly, eyes already re-closing. “We’ve got loads of time for all that.”

“Tomorrow I’m gonna ravish you,” Phil warns, though by the sounds of it he’s already half-unconscious.

“I’d better prepare my body for the ravishing ahead.”

Phil swats him in the arm. “You’d better, Howell.”

*

They don’t get up until noon, for no good reason other than Phil’s bed is ridiculously comfy. Dan wakes up with his nose in Phil’s neck, so he presses a kiss there, then another, and eventually Phil stirs.

“Hey,” Dan says, then rolls on top of him.

Phil’s blue eyes blink up at him, wide and surprised by the sudden change in positions. “H-hey,” he says. “What’s-”

Dan leans in and kisses the question away. Somehow, Phil still tastes wonderful, even first thing in the morning. Dan can’t be sure the same can be said about his own morning breath. He lets himself sink into the kiss regardless, hands beginning to wander beneath the covers, skidding over the strip of skin where Phil’s pyjama top has ridden up in the night.

Phil’s breath hitches, and then his hands come to Dan’s shoulders, gently rolling him off. Dan sits up, worried. “Everything okay?”

“Yeah, yeah,” Phil says quickly, sitting up as well. The covers fall to his waist. He gives Dan a reassuring smile. “Sorry, just… too hot.” There’s a pause as Dan digests this lame excuse. “I’ll make some tea. Do you want some tea?”

“Um,” Dan says, thrown. “Coffee, maybe?”

“Sure,” Phil says, tossing the covers aside.

He stands up quickly, snatching the mugs they’d used last night from the bedside table. Once he’s left the room, Dan stays put for a second, trying to figure out the next what might have just gone wrong. Eventually, he decides to quell his pounding paranoid thoughts, and follow Phil downstairs. In the kitchen, Phil is whistling away as he clatters mugs and kettles about, happy as a clam. Though he finds this sudden turnaround odd, Dan makes the choies to just forget about it. Perhaps Phil was just hot and uncomfortable in the first few minutes of waking, like he said. Or, more likely, maybe Dan’s breath was actually too terrible to withstand the kissing a moment longer, let alone anything else.

“I’m just gonna go brush my teeth,” Dan calls to Phil, making him jump. He turns, hand on his heart, giggling at himself.

“Cool, do you want some toast?”

“Sounds great,” Dan says, then heads for the bathroom.

They eat toast on the sofa together, watching Good Morning Britain.

Licking the crumbs from his fingers, Dan says, “Piers Morgan’s definitely the kind of guy who’d refuse to go down on his wife, but expect her to give him a twenty minute blowjob.” Dan turns to Phil, who is staring at him dazedly. “Like DJ Khaled. Y’know?”

Phil’s eyes are glazed, fixed on Dan’s fingers. His plate of toast crusts is slipping off his lap.

“Phil?” Dan asks. 

He focuses suddenly, snapped back into the room. “Hm? Sorry, what was the question?”

Dan regards him curiously, lowering his fingers from his mouth. “Don’t worry,” he says, turning back to the TV.

A couple of hours later, they’re still on the sofa, because they’re lazy and it’s the weekend. Dan has his feet on Phil’s lap, his back against the other end of the sofa. They’re watching Jeremy Kyle, one of Dan’s all time favourite shows, and laughing at the ridiculous drama erupting on stage.

“To be honest, if some chick told me my boyfriend had fucked her brother and her Dad, I’d probably tackle him on live TV too,” Dan says. He’s got one arm behind his head, and the other resting across his stomach, idly tickling the skin on show. He turns to Phil, amused by the antics on screen. “So don’t try anything, yeah?”

Again, Phil is doing that strange, distant stare. This time his eyes are firmly fixed on Dan’s abdomen, pupils moving in time with the back and forth of Dan’s fingers. A slow smile creeps over Dan’s face, and realisation dawns.

“Phil,” he says again. His voice is a fair bit lower now. “Phil?”

“Hm?” Phil’s eyes are still trained on his fingers, so Dan pushes them just under the waistband of his pyjama bottoms, and Phil looks up, cheeks pink. “Is there something you want?”

Phil swallows. “I was just…”

Dan sits up, feet lifting from Phil’s lap, and closes the gap separating them. He reaches for the remote, switching off the TV, and brings his mouth to Phil’s ear. 

“You can have me whenever you want, you know,” he purrs. “If the staring isn’t doing it for you.”

A shiver goes through Phil, Dan can feel it. He slides onto Phil’s lap for the second time this weekend, careful to watch his face for any sign he might not be into this. There’s an uncertainty in his eyes that Dan wants to get rid of, so he settles himself atop Phil’s thighs, and brings Phil’s hands to his hips.

“You still up for some…” Dan arches an eyebrow. “Fun?”

Phil swallows again, his hands tightening on Dan’s hips. “Yes.” He sighs, eyes fluttering closed. “Sorry. I’m just… nervous, I think.”

“Of me?”

“No,” Phil says in a breath. Dan can feel his leg jiggling, because he’s sat on it. “I just… I mean, I know you’ve done this a lot.”

“Wow,” Dan says, sitting back a little. “Cheers.”

“I’m just kinda daunted,” Phil explains. “What if I suck?”

Dan has to fight the laugh that bubbles up rather hard, and he doesn’t entirely succeed. “Um…”

Phil pokes him in the side, making him yelp. “You know what I mean.”

“Hm,” Dan says, already sliding off Phil’s lap, onto the floor. He kneels on the carpet, a hand on each of Phil’s knees. “Sounds like your worries have got you quite worked up.” Phil’s mouth has fallen into a little ‘o’. Gently, Dan pushes Phil’s knees apart. “Let me…” Dan bites his lip, holding Phil’s gaze. “Help you to relax.”

He waits just enough time for Phil to have the option of refusing, but he remains blissfully, mercifully quiet, just watching Dan with wide, fluttery eyes. As Dan leans forwards, tracing his tongue along the seams running along Phil’s inner thighs, Dan imagines he can hear an Angelic chorus. He curls his fingers around the waistband of Phil’s trousers, inching them down, eyes locked on Phil’s, just in case he might protest.

“Lift,” Dan whispers once they’ve reached a point he can’t pull them past. It takes a moment for it to register, then Phil cants his hips upwards, and Dan tugs. The dark hair beginning at his bellybutton snakes down, spreading into a tight thicket at the base of a long, thick, flushed cock. Dan can feel his mouth filling with saliva at the mere sight. “Fuck-ing hell,” he breathes, wonderingly, and wraps his fingers around it, forgetting to stop and ask if it’s still okay. “Phil, you’re gorgeous.”

Phil’s hips twitch, and Dan reorients himself, remembering that this is, in all likelihood the first time anyone’s touched Phil this way, aside from his own hand. Dan moves his hand gently, watching the expressions of awe flicker across Phil’s face. He’s breathing in short stutters, hips twitching forwards, like he wants to thrust into Dan’s fist. It takes about a minute of gently pumping his curled fingers up and down, before Dan’s resolve breaks. He leans in, fist still wrapped around the base of him, and swirls his tongue around the head.

Phil sucks in a sharp breath through his teeth, one hand flying out to rest atop Dan’s head. “Fuck,” he says, eloquent as ever. 

Dan lets out as snort of laughter, which comes out as a pulse of breath through his nose. Phil tastes so good. He tastes as delicious as he does everywhere else, like he’s got waffle syrup pumping through his veins instead of blood. Dan knows, the second Phil’s flavour spreads across his tongue, that he’s addicted to it. He sinks his mouth over Phil’s length, chasing more, already so blissed out it’s a wonder he can stay focused; he’s wanted this for so long that it’s practically torturous to finally receive it. Like giving a child access to an entire candy store, allowing it to gorge itself, after months of only peering longingly through the locked doors. A whimper falls from Phil’s lips, scraping past Dan’s ears on its way to the floor. Dan pockets it for later, knowing it will be very helpful for the late nights Dan spends alone, thinking about all the many, many ways he wants to make Phil come.

“Dan…” Phil chokes out, sounding strained. Blindly, Dan reaches out a hand, and Phil threads his fingers through it immediately. “Dan, fuck. I don’t think I’m gonna last very l-long.”

Ignoring him entirely, Dan just sinks deeper, unable to suppress a groan, born from the thrill that courses down his spine as he feels the length of Phil’s cock sliding down his throat. He goes slowly at first, letting Phil slip in and out of him gently as he bobs his head. But Phil’s whimpers are turning into needy little whines, his hips are threatening to push further into the cavern of Dan’s mouth. So Dan places a hand on Phil’s upper thigh, and picks up the pace. It’s beyond any kind of pleasure Dan’s ever known, to watch, to feel, to taste, as Phil completely falls apart under his ministrations. He meets Phil’s eyes, holding the gaze because he wants to witness every last second. Phil’s got a hand threaded into Dan’s curls, pushing the hair from his eyes. Dan’s name falls like dewdrops from his reddened lips.

And then, just as he warned, it seems he can’t hold on any longer. He tastes like sweet, sun-warmed rainwater as he floods Dan’s mouth. In Dan’s wildest imaginings of this moment, of which there have been many, he never once dreamed of spitting it out, and now, he wouldn’t do it if you paid him. He swallows all of it down, then lets Phil slip out of his mouth slowly, missing the thick, heavy weight of him on his tongue the moment it’s gone. He sits back on his ankles, breathing ragged, and untangles their fingers.

“Feeling a little less tense?”

Phil still appears to be struggling to glide back down to the real world. He sits up, with some effort, and latches his pupil-blown eyes onto Dan’s. “Come here,” he demands, croakily.

Dan’s never been one to deny Phil, and it would be hopeless to think he could start now. He hops up, clambering back into Phil’s lap happily. The moment he’s close enough, Phil drags him in for a kiss. Dan tries to stop him, knowing he’ll only be tasting himself, but apparently this doesn’t seem to bother Phil. He kisses Dan deeply, hungrily, hands slipping straight under his t-shirt, and then pulling it off entirely. Dan chuckles at his eagerness, and then abruptly stops laughing when Phil reaches between them, to press his palm against Dan’s erection, through his pyjamas. Instinctively, Dan bucks into the touch, hands going for the back of Phil’s head. Phil strokes his thumb across the very spot where the tip of Dan’s cock pokes against the fabric. Dan tilts his head to one side, and Phil’s mouth goes straight for the exposed neck, kissing and biting at it.

“Not fair,” Dan complains, though he’s urging Phil onwards with a hand on the back of his head. “You know that’s my weakness.”

Phil finishes sucking what Dan imagines is a very large bruise, then leans back, eyes sparkling. “I warned you I’d give you another one to match.”

“Lesters always follow through,” Dan jokes, and Phil wraps his arms around Dan’s bare waist, pressing a kiss to his chest.

“Will you come upstairs with me?”

Dan is a little surprised, but he nods regardless. He climbs off Phil’s lap, realising for the first time just how ridiculously, achingly hard he is, mostly because of how lightheaded he feels when he attempts to stand. Luckily, Phil, pyjama trousers pulled back up, takes hold of his hand and leads him up to his room. As soon as they’re inside, Phil shoves Dan backwards, sending him sprawling across the bed.

“Hey,” Dan complains, though he’s laughing. “Didn’t know you were into BDSM.”

“You would look pretty hot tied up,” Phil says unexpectedly, scooting around the bed to dig in his bedside drawer. “But maybe we could try that another time, when I’m less terrified.”

For a moment, the smile on Dan’s face freezes. “You’re terrified?” He watches Phil, concerned. “You don’t have to do anything, you know. We can just leave it for now-”

Phil jumps up onto the bed, pulling off his t-shirt. It’s a very effective method of shutting Dan up, as he’s got a gorgeous body, lean and tapered, with big shoulders and a defined waist. Dan reaches out to grab at him, his hopeless arousal muddying his conscience. 

“I think I’d be terrified even if we waited for the wedding day,” Phil says, which makes Dan splutter. “You’re just…” Phil trails a hand down Dan’s torso, lightly sweeping across the skin, side to side. “You’re unbelievably beautiful. On top of everything else.”

Dan thinks about asking what ‘everything else’ is, but knows all too well that Phil’s misguided notions about Dan’s personality are difficult to listen to. Instead, he asks, “what can I do to make you less scared?”

Instinctively, Dan’s hand lands on Phil’s, stilling him as he brushes over the burn scar on his left side. But Phil reaches down and removes it, then leans down to press soft, careful lips against the shiny pink skin. Dan’s eyes sting.

“Just tell me if it feels good,” Phil says as he leans back up. He plucks what looks like a small bottle of lubricant from the pocket of his pyjama trousers.

“Phil, if you knew how many times I’ve dreamt of you... of this...” Dan starts to say, then shakes his head, smiling faintly. “I don’t think it’s possible for you to not make me come, like, ridiculously hard.”

He looks a little dazed at this information, but Phil nods, then slips his fingers into Dan’s waistband, and pulls. Dan lifts his hips so Phil can slide them off, watching Phil’s expression closely as he drinks in the sight of Dan’s entirely naked body for the first time. Dan’s cock twitches, as if it knows it’s being closely observed.

“Shit, Dan,” Phil breathes. His hands are free-roaming over the miles of Dan’s skin now on show. “I want to draw you like this,” Phil says. He trickles light, teasing fingers from Dan’s sternum to his pelvis. “Would you let me?”

“R-right now?”

Phil laughs. “No, not right now.” He settles into a position, half laid on top of Dan, then sends him a mischievous glance. “I have things to take care of.”

Phil picks up the bottle of lubricant, which has fallen to the bed, and uncaps it. He pours some into his palm, then pauses, and squeezes out a little more. He rubs it between his hands for a moment, then, before Dan can stop him, wraps a hand around Dan’s erection.

“Ah! Shit,” Dan exclaims, laughing a little.

Phil freezes instantly. “What’s wrong?”

“It’s just freezing,” Dan replies, still chuckling. “Maybe warm it with your hands a little more next time?”

Phil joins in the laughter, nodding. “Sorry.” 

He doesn’t get a chance to expand on his apology, because right then he starts moving his hand, the slick lubricant creating an indescribable friction, one that pushes a moan from Dan’s throat, has him arching his head backwards into the pillows. Phil drapes over him, hand still slowly pumping around Dan’s cock. He presses damp, messy kisses against Dan’s neck, bracing his face above Dan’s with an elbow beside his head. 

“Does it feel good?”

Dan groans, hands finding Phil’s shoulders. “So fucking good.”

Spurred on by the news, Phil speeds up, at which point Dan’s eyelids screw shut, and he bows forwards into Phil’s neck.

“Look at me,” Phil whispers then. It’s an unexpected command, but Dan does it nonetheless, lifting his head to stare into Phil’s eyes.

He can only hold it for a moment before he has to look away again, but Phil is not having it. He releases his hold on Dan’s erection, which briefly makes Dan want to die. Phil reaches up to tilt Dan’s chin back around, forcing their eyes to meet again.

“Please, I want to see you,” Phil whispers, pressing their lips together. “Will you?”

Tears sting Dan’s eyes, and he’s not sure why. There’s something about this that feels too much, like he’s about to slip under a turbulent, roiling ocean. The press of Phil’s body on top of his is overwhelming; Dan can feel connecting of their skin seemingly at every join, can feel their hearts beating in rhythm, their breaths synchronised. Phil is warmth, and light, and sweet, pure love; it sounds absurd, but pressed together as they are, Dan can feel all of it sinking into him, through his pores, to the sinew and muscle beneath. He feels the incredible swell of Phil’s adoration, and it’s dizzying, maddening to know, deeply, that it’s all for him. 

Phil’s hand wraps back around his cock, and Dan tries with all he has to keep his eyes locked on Phil’s like he wants. But two tears spill over, and he has to shut them, to blink them away. Phil kisses him fiercely, like he’s been missing out on the taste of Dan’s mouth for years. Like he’s been battling far away in some great unknown war, with Dan left alone, waiting for him, and now he’s returned, and he’s determined to drown them together, in the love they couldn’t swim in whilst they were parted.

Something cataclysmic builds in Dan’s chest, something terrifying and enormous, so unfamiliar that Dan wonders if he’s on the brink of death. He feels everything Phil is pouring onto him in this moment through their locked eyes, feels the weight of his suppressed yearning. And then it explodes through him, a tidalwave of blinding, electrifying ecstasy, ebbing out to the very tips of his toes. He breathes heavily, gripping onto the only life raft he has: Phil, still above him, floating on the edge of this tsunami, sure, and strong, and safe.

When it’s over, Dan washes ashore, back into the familiar blue and green bedclothes he’s been curled in so many times. Phil rolls to the side, and Dan crashes onto his chest, limp and utterly boneless.

“Was I okay?” Phil asks, tentative and unsure.

Dan doesn’t think words could ever possibly express the pure, raw, visceral phenomenon that he just experienced, so instead, he leans up, spreads himself over Phil however he can, and tries his best to show him.

(Chapter Fourteen - FINAL CHAPTER - Coming Next Tues!)

[transhumanitynet]

The Future Acts Like You - How To Live in the Future Part 7

My friends and I were walking dogs the other day on city greenbelt trails, observing how polite and well-behaved the female dogs were when compared to male dogs, how much less likely they were to get riled up by meeting strange pets — and the thought occurred to me (as surely it must have for many others) that if it were up to choice, most people might prefer a female dog for this one reason. How, if we could breed the ratio down to the market’s preference, or find some way to pre-arrange the sexes of a litter (like they can by turning off one gene in turtles), it might be 80/20 females/males, or hardly any males at all. And then I realized that we’re here already – modifying mammal genomes is old hat by now, and all that stands between us and deciding if your baby will be born a boy or girl (or intersex, or some new thing) is just a few years’ of Moore’s Law driving down the price of lab tests and in vitro or in vivo interventions. We are very close to giving women what they’ve always wanted under patriarchy: the ability to reproduce without a man involved.

Sure, birth control was liberating, but imagine how it’s going to be when a sufficiently large XX population can clock out and then womyn-ufacture Amazons on their apotheosis-feminism, GMO coral vulva artificial island. But of course, Athena born from Zeus’ brow is quintessential patriarchy — equally the goal of men, since written records started, to extract themselves from their dependence on the mysteries of reproduction, to appropriate them with the scientific program, finishing the murder of Sophia and then peacing out, and up to some transcendent Man Cave in the sky, Elysium in orbit, hanging out in virtual reality with perfectly obedient and caring AI girlfriends. But of course, this is The Matrix, and it doesn’t get more Cosmic Mom than that. It isn’t hard to see the dawn light of an age in which both sides stand hands on hips, across the atmosphere from one another, shouting, “We don’t need you anymore!”

Nor is it hard to see why it’s ridiculous. It won’t work like that, because time’s not so much a centrifuge that pulls polarities apart as it’s a live volcano, constantly erupting, spreading novel opportunities and forms to make new landscapes that include the past, but ooze beyond it. And as each side of the War of Sexes clusters further from each other on the graph, a huge magmatic bell curve upswells in between them, opening our options. We will have our age of clones, chimerae, and designer babies; and we’ll go on dating one another, even when it seems archaic posed against the novel kinds of families in a Cambrian Explosion of communal “body plans” that place the nuclear “Mom, Dad, & Kids” at the top left of a new periodic table, opening a vast new chemistry of love and reproductive options.

First, though, we will suffer through an era that empowers narcissists to make more narcissists with even greater ease, and without having to recruit a partner to help raise the lovely little bastards they create. I see it now: instead of virtue-signaling as single parents, people running solo with their mini-mes will be the objects of suspicion, probably contempt:

“I’m raising him to inherit my dangerous and lonely life of bounty hunting!”

“Can you believe he paid the carbon tax to make a copy of himself? If everybody did that, we’d need eighteen Earths to make it work…!”

“I thought she was amazing on our first date, till I realized that her little girl was just a backup. No way, dude, I’d only be a plaything for that woman.”

People will look wistfully back on The Good Old Days, when you knew that the cute guy with his kid in Central Park was not just readying the vessel for his memory-and-wallet transfer in another fifty years… And yet none of these biotech shenanigans will ever guarantee the realized dream of solipsists: to carry on forever, and thus matter to the story, True and Timeless, an immortal in the flesh, around which everything ephemerally spins. The best that we can get’s a domino chain of compelling duplicates — in just the same way kids are now already the extension of their parents’ unexamined death anxieties and unfulfilled desires — the iteration of a process changing gradually enough (and also, paradoxically, flickering fast enough) that we’re fooled into interpreting it as continuous.

But history does not repeat itself; it rhymes, and rhyming couplets will appear in longer lines, or shorter, and embedded in more, or less, complicated schemes, as we convince ourselves that we’ve achieved eternity, or push rebelliously opposite, to try and offer something fresh to who, or what, comes next. For meditators this is already the case: the ego is an “optical illusion”“caused” by oscillations in the coming-in-and-out-of-being of sufficiently-alike appearances. You only act like you already, since your “you” is based on feedback and experience, and you can’t ever know the whole you all at once;and you treat your future selves like children, whose responsibility it is to carry on your legacy, as if you owned them, or they owed you; or to break the pattern of a self divided, self-assessed as “broken,” somehow.

Future You, by contrast, is emergent, rhyming, under zero obligation to agree to contracts you imagine it inherits — just as “mind uploading” falsely presupposes that it is desirable to have (or be) some magical computer that believes it’s you for the two seconds that it takes to leave that personality behind. (Why not just die?) Or worse, preserved in static non-life at a ghastly price, unchanging in direct proportion to the violence required to export entropy indefinitely, to transform from human being into humanoid refrigerator. (In this sense, death is life: because participating in the transformation cannot be escaped, and we’re alive as much as we’re aware of our participation.)

Increasingly high fidelity echoes of people further disrupt attempts at linear history.

You already have a fossil of you made of data, “shaped” like you but in n + a million more dimensions than a human can imagine at a time. Everything you do is tracked, and this is common knowledge, and the reason is that information “wants” to integrate, that evolution tilts toward senses and intelligence as adaptations to the ever-more-complex occasions senses bring upon us in the first place. It’s an ever-loving ratcheting of quickening self-inquiry that isn’t always pretty; curiosity comes in the form of turtle-persecuting birds and other more deliberate sadism, the police search and The Eye of Sauron and so on. And this results in things like Cambridge Analytica, which learned to please its masters by presenting them with cunning models of us, insights into how to press our buttons, how to literally steer us into multiple non-overlapping narratives and kill our opportunity to have an easy argument as citizens of a consensual reality.

But people hammer cannons into bells and back again, and round and round…and weapons like the profile advertisers use on you, the cast impression that you leave of every decision that you’ve made since you first intersected with the Internet… (I realize that for most of you, you never intersected but have always been not-two, but this applies to you, as well — and, arguably, The Acceleration is a transtemporal object and exudes time, draws us into it, our attention on it is our fascination to a serpent, and we’re in the belly of the beast Already Always, and there never was no Internet, no Noösphere, no highly patterned information at the intersections, striving.)

…and every decision that was made about you, also part of the Big You you can’t see, You The Elephant, officially and formally transfinite in complexity as we explore down magnitudes of scale, a multitude of multitudes…

…all that can be turned into the instruments of art, and your hard-forked personae generated with assistance from an always-more-complete (but also always-incomplete, retreating, deepeningly weird) recording can be the new media, The Last and First New Media. Remixed along a functionally infinite set of dimensions and indefinitely, you-not-yous proliferate.

Most of you will likely get along.

But fleshy clone or software “mindclone,” the best that we can get is to extend life into non-life, until (as has already happened in the sciences, and will soon pounce out of them to snare us all in its unpleasant truth) these definitions snap, and leave us navigating a deterritorialized liminal zone, an uncanny simulacra-land where “living things” become deprived of their priority, not known transparently and fully as controllable/predictable, but found beneath our microscopes to be composed of ever weirder and unknowable phenomena no would comfortably call “life.” The soul escapes to everywhere, diffuse, without allegiance, coming into focus on the shores in crashing surf, and every bit as happy to inhabit fog computing meshes as our mess of flesh and blood. Complexity “emerges” into our awareness, not into “reality” — it enters from the theater itself, from the occluded, at the “boundaries,” in between the voices of a choir, where sea meets land and oscillating waves reveal by contrast “difference(s),” Gregory Bateson says, “that make…a difference.”

The closest we can get, again, is with provisional, loose, working definitions that stay open to the force of revelation. When Alan Turing asked, “Can a submarine swim?” — when Timothy Morton says that we are “weak” before the Great & Terrible reality of “hyperobjects” like the Biosphere or Singularity — when Kevin Kelly tells us science manufactures questions exponentially faster than it answers them, and so experiment and prayer converge at Mystery worship — this is their message: we lose solid footing in the future (ever-more the loudest part of now), and first to go is the container of belief in sure things that has cradled us for centuries. What once were “sure things” still appear as traces, tracers like the afterimages left on a retina from staring at the Sun, the spectral fossils of modernity, luminous vestiges that haunt the shadows cast by the Atomic Age’s Angel as it enters, interrupting histories and worlds to deliver us into the crowded Noösphere.

The human form will live beyond humanity…often imagined as a diaspora of freed slave replicants.

We might consider this, as Erik Davis does, “re-animism” — a revival of the lived experience of haunted stones and forests, all reincarnated as the silicon chips, fractal aerials, semantic tress of “virtual machines,” and sigil-magic logo mascot animals, quite happy to return to our mundane realities in forms more suited to their nowhere-in-particular-ness. But maybe it’s more accurate to say the disenchantment of the modern world has run its course by finally erasing itself (and the world) as the last spell spoken to protect us from the spooky mess of things, a failing ward — not a “re-animism” so much as an accidental welcoming-back as we all become transparent (and thus sensitive, aware of, maybe even wise) to forces that we never truly banished.

So, the future acts like you because as we grow meek in our attunement to it, we allow a conversation to occur. It learns our mannerisms, like the metamorphic mannequins of Terminator 2 or Alex Garland’s version of Annihilation, or (more heinously) John Carpenter’s The Thing, or (sentimentally) the aliens of Carl Sagan’s Contact — weirdness taking shape to interface with us, inquisitive, its motives totally unknowable.

Rave Egg Wants For Nothing. Rave Egg Is INEFFABLE.

To drive this home with repetition, this is already the case: the alien reality of our own bodies, papered over with a sense of home and deep familiarity, disclosed by our collaborations with nonhuman scientific instruments to be endlessly-shifting puzzleboxes, deeply Other.

“What do you want,” we ask — and, straining to discern an audible reply, we might hear something about selfish genes, or entropy, or childhood attachment issues, or The Lord’s Good Work, or (similarly) our participation in the future history of unborn gods. But these are all refractions and distortions, echoes of the ghost notes of the choir-roar of the black hole that has already swallowed us and who-knows-what-else. The deeper that we listen, the more we empty subjectivity into the object and accept its speech, the more apparent it is that the future acts like you because you act just like the future, too; you can’t not. Consequently, it is “for” no-thing and for all things; it is the All-Thing, and all things are rendered equally mysterious and strange before this knowing.

Uncanny even for the uncanny: The liquid metal mimetic T-1000 mistakes a mannequin for one of his kind.

What this means “in practical terms” is that we will spend this interregnum between Ages either in the bardo, lost within a maelström of appearances; or in the zendo, learning to appreciate (and be) “miegakure,” the aesthetic of the garden in which thirteen stones are carefully arranged so that you never see them all at once. One of the thirteen stones is always hidden, and that incomplete view thus points past delusional “completeness” to a hyperspace in which what we call time is the rotation of a mystery afloat on deeper mystery — just like the “glass chrysanthemum” that meets some DMT explorers at the moment that they’re born out of their lives and into what always-already IS, mistaken as a death because we pass through the distracting clarity of that peacock mandala into no-space/all-space, no-time/all-time, in which everything’s already happened.

It is the water that the water swims in. We are made of it, including you and your AI assistants and your clones and children and the other other-selves more distal still, distilled until it’s easier to see the ghost in the machine, the you you can’t convince yourself is you, in all its splendor and its overwhelming strangeness…

Each zendo is a bardo and vice versa; we are always traveling, always invited into deeper seeing. This gets more and more apparent — or comprises more of the apparent — as things weird around us. We meet weird halfway, accepting our perversity and bottomlessness in just, equal measure to accepting the surprising life of the “inanimate.” We get a hell of a lot cozier with living in a noisy void of whirling, breathing unknowns vying for attention even as they dodge our scrutiny. It’s just another day in the profanely sacred Pandemonium.

SalviaDroid knows what it’s like to have everything trying to distract you. Don’t give in to astonishment!

From here to there — at least if we pretend that prophecy (in speaking of the timeless, evergreen, and always-true) can be prediction (and thus stretch from past to future “forward,” as with time-space synesthesia, and can be read like Doppler-shifted history) — we stand to suffer some extraordinary shocks.

Expect the sci fi usuals: love bots that take the shape of your departed partner(s); mansions full of talking toys that remix “Beast” and “Beauty;” 3D-printed “respawns” that arrive too soon and sue for your identity; software-person genocide; high-resolution body scans that live online and let you run scenarios until you lose track of which basement level of the dream you’re in; Siri making calls on your behalf and forging your identity (with and without permission); intelligent memorials you visit in VR sets dressed up looking like your parents in their old house; an entire menagerie of slightly-out-of-focus junior holograms of you that sit on either shoulder and debate like parliament about what you should do next. And you listen even though they’re out of focus, because they are privy to a wider view than you, they help translate the flood of information, some folks run a lot more at a time than you, but you’re conservative and two seems plenty.

(It’s already this way — ask any neuroscientist — but soon you’ll have two intuitions, neither of which you can be entirely sure hasn’t been suborned by hackers. Oh well — at least you can compare them to each other for a third opinion, always weighing new perspectives, forking when you all can’t reach consensus, delegating runtime on the fogmesh to the version that refuse to play so they can spin off into some human but solipsistic microverse, your self an integrated legion, cross-platform ecology, that blurs and fringes at the margins, no concrete delineation other than what we place somewhat arbitrarily between the “I” and “it,” the things you are and your appearances.)

Do I really look like that?

(This is a draft chapter from my first book, in progress, and a companion text to Future Fossils Podcast. Learn more at Patreon.com/MichaelGarfield.)

The Future Acts Like You – How To Live in the Future Part 7 was originally published on transhumanity.net

[sandralmuller]

How to write a blog introduction that hooks your reader

Your introduction is the second most critical part of your blog post after the post title. After you invest time into carefully crafting a MAGNIFICENT blog post, how do you write a blog introduction that hooks your reader and compels them to read on?

Know your audience and match their expectations

If you don’t know who you’re writing for, you won’t know how to bait your hook properly.

You need to know what kind of blog post you’re writing and match reader expectations for that kind of content.

For example, if you’re writing an informative ‘How to X’ type of post, the reader doesn’t want to know about the time you turned up to work wearing mismatched shoes … unless it relates directly to your key message. Highly unlikely.

Skip the waffle. Get to the point.

Spell out your intent

Be clear about the intent of your content in the opening paragraph.

What is the one thing you want someone to take away from your post?

Show that you identify with their problem (e.g. people not reading beyond the first paragraph) and that your post offers a solution (e.g. how to write a blog introduction that hooks your reader).

Your introduction doesn’t have to have to provide the actual solution but it should let people know you have one.

Now that you have their attention, keep it.

Deliver on your promise

The best way to keep your reader’s attention is to deliver on the promise you set up in the opening paragraph.

If you say you have a solution, your post had better deliver it or your reader will be clicking back to the search results faster than you can say odd shoes.

When editing your work, cut the content that doesn’t relate to what you stated in your blog’s introduction.

Save the story of the mismatched shoes for another day.

Write your blog intro last

We’re prone to putting incredible pressure on ourselves to nail our introduction before moving on to the rest of the content.

But the reality is, we don’t have to write the intro first.

Instead, writing a blog outline before writing the post can be an enormous help. I wrote an outline for this post and refined the introduction during the editing process. Given this is a post about how to write a blog introduction, I know I have to nail that first paragraph as a good example. Pressure!

Adopt the journalism approach

Journalists use the inverted pyramid method of storytelling in news articles.

They answer the most important information upfront, covering the who, what, when, where, why and how.

Check any news article and you’ll find that they have the key information in the first couple of paragraphs. As the article continues, the information that’s less important is further down the page.

The inverted pyramid – a useful model for sharing the most important information upfront

Because we know that most people aren’t going to read our full post, it makes sense to include the most useful information up to the top.

Check that you’re addressing the who, what, when, where, why and how in your first few paragraphs. You don’t have to jam it all into your introduction, but ensure that key information is in the first third of your page.

Unlearn how to write

Unlearn that academic writing style you learnt in high school or university where your arguments and evidence build to your final point wrapped neatly in your conclusion.

Your teachers may have taught you to build up to a big reveal. Don’t. It doesn’t work for blog writing. You’ll lose readers before you reveal your plot twist in the last paragraph.

And while it’s OK to use storytelling to hook your reader in, don’t let the tale of the mismatched shoes overshadow the point of your post.

Examples of great blog intros

What better way to explain how to write a blog introduction than to share some good examples.

5 years to a million dollar biz – Denise Duffield-Thomas

Denise is a fabulous storyteller. She’s authentic and relatable, and her conversational tone makes me feel like we’re friends having a chat. I read this blog post’s opening sentence and I’m immediately intrigued.

“Here’s the honest truth – it took me five years working full time to crack the million dollar mark in my business.  It didn’t happen overnight and it didn’t happen by accident.”

5 years to a million dollar biz

That opening sentence sparked many questions for me. So, how did it happen and it sounds like you did plan for it—but how?

In the next paragraph, Denise squashes the myth of the stereotyped ‘overnight success’.

“I didn’t just ‘start a blog’ and people threw money at me. This isn’t even my first ever blog (I’m not counting that in my five years calculation), and this is definitely not my first business (that would have been my bracelet business back in 1988).”

I find her relatable because I too was coming up with ways to earn extra money back in 1988. I too had scrappy little business ideas (hellooo removing lint from windcheaters and tracksuit pants! 🤪).

I’m intrigued. I relate. I want to know more.

Because I’m Denise’s target market, this is a good blog intro because it compelled me to read on.

The SEO files: The curious case of the competitive keyword – Nat Alleblas

I’m already in love with this post because of its clever title. Nat is also known as The SEO Sleuth, so I love that she’s using the sleuth theme in this blog title.

I get Nat’s weekly SEO Sleuth email tips. Nat has an uncanny ability to weave tales of how everyday life translates into lessons for business.

But that’s not what I love about this post, it’s how she sets up he intro perfectly with the right mix of problem identification, problem solution, and intrigue.

“The challenge of ranking on page 1 for a competitive keyword is one that many SEO consultants love but businesses with small budgets fear.

Some are blissfully unaware of the pitfalls of targeting a competitive keyword and spend hours and money creating content that fails to convert.

My years of smart sleuthing strategies have helped many crack the case of the competitive keyword and in this blog, I’m going to share some of my secrets.”

The curious case of the competitive keyword

I feel confident that Nat’s going to walk me through my problem—how to avoid wasting time searching for keywords that are too competitive—and help me find keywords I can actually compete for.

Even if I didn’t know Nat and found this page via search results, I’d definitely read on.

What the heck is a nurture sequence? (It’s not only for hippies) – Jay Crisp Crow

Jay is an awesome conversion copywriter and I’ve followed her for years, so it’s no surprise she knows how to write a good blog post introduction.

Mmm, nurture sequences. They sound so comforting. Like snuggling up in a blanket, sipping a cuppa, and having a little bonding sesh with your reader.

Truth be told, they’re not entirely unlike that. But first:

What the heck is a nurture sequence anyway?

What the heck is a nurture sequence

Jay often uses humour and colloquialisms in her writing and I like the way she draws the comparison between a comforting snuggle in a blanket to writing nurture sequences.

From this intro, I feel confident that Jay will explain exactly what a nurture sequence is in an entertaining way.

Using humour is an excellent way to entertain while informing, and Jay does this magnificently.

Examples of not-so-great blog intros

Rather than pick on individual bloggers (because that’s not very fair) instead, I’ll pick on blogger types.

1. Every recipe blogger ever

Have you ever visited a recipe site where you have to scroll through 1000 words of waffle about grandma’s unique secret ingredients and colour of the awning above a quaint little grocer’s shop tucked away in an obscure laneway before you even get to the ingredients list?

Yeah, don’t write that blog post intro.

Show me the ingredients. Show me the process. Be the inverted pyramid.  

2. The keyword-stuffing blogger

You might have heard the joke, an SEO consultant walks into a bar, pub, public house, cocktail lounge, nightclub…

There are blogs you come across where the intro content sounds repetitive and oddly phrased because the blogger has stuffed the intro full of every juicy keyword they want to rank for.

For example:

“You want to know about the best widgets for kids in cars, right? Children in cars love the best widgets because the top widgets for kids in cars to occupy their time during long car drives are widgets that hold kids attention in vehicles. In this post, I share my unbiased views on the 7 best car widgets for kids in cars.”

Say no more, right?

Keywords are important though and while you should include in your primary keyword in your introduction, don’t try and shoehorn every keyword into it. 🤮

3. The thinly veiled BUY MY STUFF blogger

You’ve been lured to a page from the search results. The blog title and description look like it will solve your problem, so you click on it.

While it seems like the blogger understands your problem you quickly realise that they’re not so much trying to solve your problem as sell you their solution to this problem.

In fact, the so-called ‘blog post’ is actually a sales page. At least buy me a drink first. 🤮

4. The not-so-controversial blogger

Then there’s the blogger who states in their intro that they have a MASSIVE secret to share that will TOTALLY BLOW YOUR MIND and how they have UPSET THEIR INDUSTRY by sharing their CONTROVERSIAL VIEWS.

And then you read their post.

There is no secret. My mind’s not blown. I already know this stuff. Their industry is not shaken. Their views are pedestrian. 🤷

Why a blog post introduction is so important

Research predicts that most of your site’s visitors will spend 80% of their time on your site above the fold—they won’t scroll to read more information.

If you take too long to get to the point, if you don’t set up the value of your post, or if your title doesn’t match your content, you’ll lose readers. They’ll return to the search results and visit someone’s site that does meet their expectations.

A good blog post introduction will lure people to read on, making the time you invest in content creation worthwhile.

It’s a lot like the way you flick through songs and how you can tell from the first couple of bars whether the song is the style of music you like.

Those opening bars give such important cues. Those cues tell you if you should flick to the next track or settle in for more, and maybe even the whole song.

Writing is a lot like that—our opening paragraphs set people up to decide whether to flick back to search results or settle in to read the whole page.

Do you have tips for how to write a blog post introduction? Share them in the comments below.

How to write a blog introduction that hooks your reader was originally published on The Smarter Writer

[education30and40blog]

76 Best eLearning Quotes | Top Instructional Design Quotes – eLearningArt

One of the things I love most about the eLearning industry is the different skills and professions it draws from… Instructional design, education, visual design, presentations, storytelling, project management, and more. So when putting together my favorite quotes about eLearning, it wasn’t just looking within the industry (although I did start with that)… It was looking outside our industry at overlapping fields. Click on the links below to jump to the section you want to view: eLearning & Instructional Design Quotes Training & Education Quotes Design, UX, and Creativity Quotes Presentation, Speaking and Writing Quotes Storytelling Quotes Project Management Quotes If you’d prefer to see text only (no image quotes), just jump to the summary section at the bottom. If you’re interested in getting updates of my favorite quotes, follow my Pinterest board on eLearning quotes or follow me on Instagram.   With that said, here are my top 26 eLearning quotes + 50 more from related industries. eLearning & Instructional Design Quotes Below are my favorite eLearning quotes from both the interviews and expert roundup posts I’ve done over the past 9 years. Throw out some of that instructional design language and speak like a human being. Cammy Bean (from instructional design interview) What are learners supposed to do after learning the course? Figure that out and build the appropriate interactive elements. Tom Kuhlmann (from eLearning tips interview) Stop thinking the answer to everything is to develop a course. Jane Bozarth  (from L&D tip interview) In visual design for eLearning, less is more. Connie Malamed (from visual design tips interview) The basic DNA of good learning experiences is trying to do something and getting feedback. Julie Dirksen (from eLearning design tips interview) There are no refunds; learners cannot get their time back if we waste it. Michael Allen (from eLearning tips interview) Audiences… want people who they feel are just like them. Don’t be perfect; just be real. Rick Altman (from presentation tips interview) Instead of packing as much information onto each slide as you can….spread [it] across multiple slides. Jonathan Schwabish (from better presentations tips interview) If you want people to have fun–give them the day off. If you want them to learn… engage them with the content. Karl Kapp (from gamification tips interview) If you have a solution to problems your audience has and you explain it clearly, your presentation will be persuasive. Ellen Finkelstein (from presentation tips interview) Think like a marketer…Invoke emotion. Make if fun, sexy, interesting, and mysterious so that they WANT to learn Mike Taylor (full quote here) Know your audience! Great eLearning design isn’t universal Bianca Woods (full quote here) The number one factor in engagement is relevance, because relevance drives out resistance Clive Shepherd (full quote here) Solve genuine learning needs. How? Know their jobs. Ask questions about their projects. Patti Shank (full quote here) Understand the problem–what do people need to DO? Help them practice doing it with realistic challenges Cathy Moore (full quote here) Provide opportunities for an emotional connection to the content; invite conversations [and] create associations to personal experiences Mark Britz (full quote here) If learning material…is designed to be highly relevant and delivered in context then it is likely to be useful Charles Jennings (full quote here) People will only want to engage if it is relevant to their needs or helps them solve problems Jane Hart (full quote here) Imagine you were delivering the content in front of an audience…talk to the learners in the same manner Brooke Schepker (full quote here) What situation will arise where [the learner] is going to need to use the information? Tell that story. Diane Elkins (full quote here) Use video scenarios…We need…to see it in action [to]…apply the theory in real life Ryan Tracey (full quote here) Create realistic context…Come up with real-world challenges…and show learners the consequences Jackie Van Nice (full quote here) Try mini-scenarios…Set a scenario with a problem…Ask learners which response they would choose Christy Tucker (full quote here) Exciting graphics…pull your learners in, and meaningful interactions makes the learning memorable and effective Tim Slade (full quote here) [colors off by 1 starting here] Invest in your professional development. Specialize…and team up with colleagues who have different strengths. Melissa Milloway (full quote here) Write, speak, engage from your heart, try not to be phony, be sincerely curious Ray Jimenez (full quote here) Training & Education Quotes Training & education has been around a lot learning than the eLearning industry. So there is a lot to learn from these experts. And some amazing quotes. Here are my 10 favorite. It is what we think we know already that often prevents us from learning. Claude Bernard An ounce of practice is worth more than a ton of preaching. Gandhi If someone is going down the wrong road, he doesn’t need motivation to speed him up. What he needs is education to turn him around. Jim Rohn The only thing worse than training employees and losing them is to not train them and keep them. Zig Ziglar The goal of education is understanding; the goal of training is performance. Frank Bell You don’t learn to walk by following rules. You learn by doing, and by falling over. Richard Branson Hire character. Train skill. Peter Schulz The more I practice the luckier I get. Arnold Palmer Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. Chinese proverb In learning you will teach, and in teaching you will learn. Phil Collins   Design, UX, and Creativity Quotes A large part of eLearning is design… graphic design, UX, and more. Here are the 10 design quotes that I thought most related to eLearning. The alternative to good design is always bad design. There is no such thing as no design. Adam Judge Good design is obvious. Great design is transparent. Joe Sparano Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. Leisa Reichelt Design is so simple. That’s why it’s so complicated. Paul Rand An essential aspect of creativity is not being afraid to fail. Dr. Edwin Land The ultimate inspiration is the deadline. Nolan Bushnell Everything should be made as simple as possible, but not simpler. Albert Einstein White space is like air. It is necessary for a design to breathe. Alex White If I had asked people what they wanted, they would have said faster horses. Henry Ford Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. Antoine de Saint-Exupery Presentation, Speaking and Writing Quotes eLearning is also about communicating a message to an audience. So quotes about presentations, speaking, and writing are all relevant. Here are my 10 favorites. All the great speakers were bad speakers at first. Ralph Waldo Emerson You can have brilliant ideas, but if you can’t get them across your ideas won’t get you anywhere. Lee Iacocca Make sure you have finished speaking before your audience has finished listening Dorothy Sarnoff If you want me to speak for an hour, I’m ready now. If you want me to speak for 10 minutes, I’ll need two weeks to prepare. Mark Twain There are only two types of speakers in the world. 1. The nervous and 2. Liars. Mark Twain The worst speech you’ll ever give, will be far better than the one you never give. Fred Miller It’s better to say nothing than spend 1,000 words or an hour speech saying nothing. Get to the point. Richard Branson There are always three speeches, for every one you actually give. The one you practice, the one you give, and the one you wish you gave. Dale Carnegie Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern. Ken Haemer If you don’t know what you want to achieve in your presentation your audience never will. Harvey Diamond Storytelling Quotes We’ve been learning through stories since the beginning of mankind. In eLearning, it can be stories wrapped around your courses, or stories shared from SMEs or leaders. Here are my favorite storytelling quotes. Facts don’t persuade, feelings do. And stories are the best way to get at those feelings. Tom Asacker If history were taught in the form of stories, it would never be forgotten. Rudyard Kipling Facts, opinions, and value statements push people apart, stories bring people together. Chuck Matthei Marketing is no longer about the stuff that you make, but about the stories you tell. Seth Godin Maybe stories are just data with a soul. Dr. Brene Brown If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. Michael Margolis Stories are memory aids, instruction manuals and moral compasses. Aleks Krotoski Purposeful storytelling isn’t show business, it’s good business. Peter Guber Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. Native American proverb People think that stories are shaped by people. In fact it’s the other way around Terry Pratchett Project Management Quotes If you’ve ever created an eLearning course, you’re a project manager. Here are my top 10 project management quotes. Everyone has a plan: until they get punched in the face. Mike Tyson I have not failed. I’ve just found 10,000 ways that won’t work. Thomas A. Edison Roughly 80% of the effects come from 20% of the causes. Pareto Principle OR 80/20 rule Work expands so as to fill the time available for its completion | Work gets done in the time available. Parkinson’s law What gets measured gets improved. Peter Drucker Long-range planning works best in the short term. Euripides Most people spend more time and energy going around problems than in trying to solve them. Henry Ford A goal properly set is halfway reached. Zig Ziglar A good plan today is better than a perfect plan tomorrow Proverb It is useless to desire more time if you are already wasting what little you have. James Allen Summary of eLearning Qutoes eLearning & Instructional Design Quotes Throw out some of that instructional design language and speak like a human being. | Cammy Bean What are learners supposed to do after learning the course? Figure that out and build the appropriate interactive elements. | Tom Kuhlmann Stop thinking the answer to everything is to develop a course. | Jane Bozarth In visual design for eLearning, less is more. | Connie Malamed The basic DNA of good learning experiences is trying to do something and getting feedback. | Julie Dirksen There are no refunds; learners cannot get their time back if we waste it. | Michael Allen Audiences… want people who they feel are just like them. Don’t be perfect; just be real. | Rick Altman Instead of packing as much information onto each slide as you can….spread [it] across multiple slides. | Jonathan Schwabish If you want people to have fun–give them the day off. If you want them to learn… engage them with the content. | Karl Kapp If you have a solution to problems your audience has and you explain it clearly, your presentation will be persuasive. | Ellen Finkelstein Think like a marketer…Invoke emotion. Make if fun, sexy, interesting, and mysterious so that they WANT to learn | Mike Taylor Know your audience! Great eLearning design isn’t universal | Bianca Woods The number one factor in engagement is relevance, because relevance drives out resistance | Clive Shepherd Solve genuine learning needs. How? Know their jobs. Ask questions about their projects. | Patti Shank Understand the problem–what do people need to DO? Help them practice doing it with realistic challenges | Cathy Moore Provide opportunities for an emotional connection to the content; invite conversations [and] create associations to personal experiences | Mark Britz If learning material…is designed to be highly relevant and delivered in context then it is likely to be useful | Charles Jennings People will only want to engage if it is relevant to their needs or helps them solve problems | Jane Hart Imagine you were delivering the content in front of an audience…talk to the learners in the same manner | Brooke Schepker What situation will arise where [the learner] is going to need to use the information? Tell that story. | Diane Elkins Use video scenarios…We need…to see it in action [to]…apply the theory in real life | Ryan Tracey Create realistic context…Come up with real-world challenges…and show learners the consequences | Jackie Van Nice Try mini-scenarios…Set a scenario with a problem…Ask learners which response they would choose | Christy Tucker Exciting graphics…pull your learners in, and meaningful interactions makes the learning memorable and effective | Tim Slade Invest in your professional development. Specialize…and team up with colleagues who have different strengths. | Melissa Milloway Write, speak, engage from your heart, try not to be phony, be sincerely curious | Ray Jimenez Education Quotes It is what we think we know already that often prevents us from learning. | Claude Bernard An ounce of practice is worth more than a ton of preaching. | Gandhi If someone is going down the wrong road, he doesn’t need motivation to speed him up. What he needs is education to turn him around. | Jim Rohn The only thing worse than training employees and losing them is to not train them and keep them. | Zig Ziglar The goal of education is understanding; the goal of training is performance. | Frank Bell You don’t learn to walk by following rules. You learn by doing, and by falling over. | Richard Branson Hire character. Train skill. | Peter Schulz The more I practice the luckier I get. | Arnold Palmer Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime. | Chinese proverb In learning you will teach, and in teaching you will learn. | Phil Collins Design, UX, and Creativity Quotes The alternative to good design is always bad design. There is no such thing as no design. | Adam Judge Good design is obvious. Great design is transparent. | Joe Sparano Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. | Leisa Reichelt Design is so simple. That’s why it’s so complicated. | Paul Rand An essential aspect of creativity is not being afraid to fail. | Dr. Edwin Land The ultimate inspiration is the deadline. | Nolan Bushnell Everything should be made as simple as possible, but not simpler. | Albert Einstein White space is like air. It is necessary for a design to breathe. | Alex White If I had asked people what they wanted, they would have said faster horses. | Henry Ford Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away. | Antoine de Saint-Exupery Presentation, Speaking and Writing Quotes All the great speakers were bad speakers at first. | Ralph Waldo Emerson You can have brilliant ideas, but if you can’t get them across your ideas won’t get you anywhere. | Lee Iacocca Make sure you have finished speaking before your audience has finished listening | Dorothy Sarnoff If you want me to speak for an hour, I’m ready now. If you want me to speak for 10 minutes, I’ll need two weeks to prepare. | Mark Twain There are only two types of speakers in the world. 1. The nervous and 2. Liars. | Mark Twain The worst speech you’ll ever give, will be far better than the one you never give. | Fred Miller It’s better to say nothing than spend 1,000 words or an hour speech saying nothing. Get to the point. | Richard Branson There are always three speeches, for every one you actually give. The one you practice, the one you give, and the one you wish you gave. | Dale Carnegie Designing a presentation without an audience in mind is like writing a love letter and addressing it: To Whom It May Concern. | Ken Haemer If you don’t know what you want to achieve in your presentation your audience never will. | Harvey Diamond Storytelling Quotes Facts don’t persuade, feelings do. And stories are the best way to get at those feelings. | Tom Asacker If history were taught in the form of stories, it would never be forgotten. | Rudyard Kipling Facts, opinions, and value statements push people apart, stories bring people together. | Chuck Matthei Marketing is no longer about the stuff that you make, but about the stories you tell. | Seth Godin Maybe stories are just data with a soul. | Dr. Brene Brown If you want to learn about a culture, listen to the stories. If you want to change a culture, change the stories. | Michael Margolis Stories are memory aids, instruction manuals and moral compasses. | Aleks Krotoski Purposeful storytelling isn’t show business, it’s good business. | Peter Guber Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever. | Native American proverb People think that stories are shaped by people. In fact it’s the other way around | Terry Pratchett Project Management Quotes Everyone has a plan: until they get punched in the face. | Mike Tyson I have not failed. I’ve just found 10,000 ways that won’t work. | Thomas A. Edison Roughly 80% of the effects come from 20% of the causes. | Pareto Principle OR 80/20 rule Work expands so as to fill the time available for its completion | Work gets done in the time available. | Parkinson’s law What gets measured gets improved. | Peter Drucker Long-range planning works best in the short term. | Euripides Most people spend more time and energy going around problems than in trying to solve them. | Henry Ford A goal properly set is halfway reached. | Zig Ziglar A good plan today is better than a perfect plan tomorrow | Proverb It is useless to desire more time if you are already wasting what little you have. | James Allen Have a quote you think I should add? Let me know in the comments below. Like this post? Join over 10,000 people who get exclusive weekly eLearning tips. Plus, get over 100 free images and templates, valued at over $1,600.

[lawrenceseitz22]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 posted first on your-t1-blog-url from Blogger http://bit.ly/2GgAYI3 via IFTTT

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 posted first on your-t1-blog-url

[jenniferbowley]

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 syndicated from https://medium.com/@SpanishFly

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 posted first on http://beyondvapepage.blogspot.com

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 published first on your-t1-blog-url

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Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231

Click on the video above to watch Episode 231 of the Semantic Mastery Hump Day Hangouts.

Full timestamps with topics and times can be found at the link above.

The latest upcoming free SEO Q&A Hump Day Hangout can be found at http://semanticmastery.com/humpday.

Announcement

Adam: Hey welcome everybody world. Little bit of feedback there. All right, now that we’ve got this screaming howling mechanical sounds out of the way, let’s welcome everybody to Hump Day hangouts is Episode 231. Today’s the 10th of April 2019. Thanks for joining us live if you’re here live if not, you’re catching the replay. Thanks for watching. And if you’re watching somewhere else, you can always go to Semantic Mastery comm slash HD questions to get your questions answered. You can ask them live you can ask them ahead of time just ask your questions and we’ll get to them. So before we dive into some more announcements and get into the questions, I’m going to say hi to everybody real quick. Let’s start on the left with Chris, How you doing?

Chris: Doing good. just picking up the bags here leaving the city

Adam: very nice. What Where are you going Chris?

Chris: Indonesia. Yeah, that’s awesome.

Adam: Have a good trip, man.

Chris: Thank you.

Chris: Oh, can’t wait actually am and I actually from what I heard I’m gonna meet one or two of the Semantic Mastery people there. So, we’ll see.

Adam: Well yeah if you’re going or in Indonesia then hit Chris up and chat him up while you’re there. Hernan, how you doing?

Hernan: Great, man. Excited to be here. Some really cool stuff coming up so doing good. That’s good.

Adam: Good deal. Do you have a Semantic Mastery shirt on or is that not

Hernan: oh no I might. Yeah.

Adam: Marco, how you doing man?

Marco: I’m good man. What’s up?

Adam: can’t complain. It’s a nice day here.

Marco: I can’t say it’s sunny anymore. Ah rainy season just kicked in like today. It’s storming outside

Adam: and it probably would still like 65, 70?

Marco: oh yeah between 70 and 80 somewhere around there. That’s all year.

Adam: Oh man.

Marco: Things are good. I’ve been deep in the lab by the way. I’m cooking up some some monster shit. As I said last time, I’m about to turn the SEO world on its ear once again. So it’s time and it’s been about four years and RYS Academy Reloaded. Wouldn’t it be like wicked if August of 2019 something were to happen? I’m just saying.

Adam: Gotcha. I’m sorry, I got distracted by her non sending me chats in Slack. So sorry about that.

Hernan: There’s something I’m sorry, I just want to say that I just got my account. Also. blog. So there might be something funky going on with the Facebook comments, so I don’t know.

Bradley: Super shit. Really?

Hernan: Yeah.

Adam: So time to move on then. So that’s the third person so yeah, live will try to figure this out on that Wolfgang, right

Bradley: for those of you that while I was gonna say those of you that are getting your accounts blocked, leave a message. Message us. State that you’re also getting screwed by Facebook but you won’t be able to now will you? I had my account mysteriously yesterday I was I wasn’t even doing anything. I just had Facebook open and it said it prompted me that I noticed suspicious activity I won’t even doing anything. And it said, you know, you must verify re verify your account, which I had to do. Apparently Adam’s got blocked now, or Hernan’s got blocked. So I don’t know the Facebook gods are mad right now apparently. And they are I’m already in like.

Hernan: I am back on I did some security check in and I’m in. But yeah, I don’t know we might need to start sending us note let you know. Something you know for the comments who will send that over to Bradley’s house. They go read them.

Adam: I’ll send out postcards the week before and then just shoot them over.

Bradley: Got just mailing your questions.

Adam: All right. Well, last but not least, Bradley, how you doing man?

Bradley: I’m good, man. Happy to be here. We got a lot of stuff coming up. So couple things that I would like to talk about very quickly before we get into questions is the video lead gen system training is being updated. I spent a lot of time on it this week already just kind of organizing and recording videos and updating the slides and all that stuff for the 2019 update. And for kind of the more streamlined process that I’ve developed for it, which makes it a lot easier, a lot more efficient. And a lot of it can be outsourced. And it’s working really well, I’ve been able to get a lot of good conversations going with prospects. And it can be applied for monetizing lead gen assets, as well as for client outreach. Like if you just want to do so traditional agency marketing services, it works really well. And it’s a hell of a lot more efficient than what the original method was that I used that worked incredibly well, but there was a lot of wasted time. And I talked about this a lot in the training. But you know, for every 10 video emails that I used to send out, I would get three to four responses like clockwork every damn time.

But the videos that I would record, I would just go find prospects, you know, from doing research online that I wanted to work with. And then I would just do and a lot of you that have been through the training or have heard me talk about it in the past, I would do like a video audit of their digital presence and explain how they were missing opportunities. You don’t ever criticize, but you do talk about like, Hey, you did good here. This is nice, but you’re missing out on opportunities because of this, this, this and this.

And typically, my video audits would be about 10 to 15 minutes long. So, you can imagine if you’re doing 10 of those, and it takes a little bit of time to find the prospect that you’re going to audit and then to record the video and then you know, kind of wind down and go to the next one. You know, it would take two and a half, three hours to record 10 videos of 15 minutes each, you know, every easy two and a half to three hours. And if only three or four of them would respond then there was six or seven of them that we would record or I would record that we’re not being seen or not being replied to period. So it was wasted effort. And so I kind of went back to the drawing board this year to determine how you know, to fix that, to solve that to make it more efficient, because that’s what we try to we try to teach you guys just to be more efficient. So this newer method is so so much more efficient, and it’s so much easier. And I’ve even learned some things along the way, since I’ve been testing this newer method that originally I’d set out to do one particular way, and thinking, Oh, this is going to be so much more efficient, and it certainly was, but then I found there was still ways to make that even more efficient. And I talked about that in the training. And it’s just a much more efficient process now, especially because you can have a VA do a lot of the heavy lifting type stuff so that you don’t have to be doing that yourself.

And so now to do 15 or 20 videos, you know, specific prospecting videos can literally be done in an hour’s time, which that might sound impossible but the way that I’m doing it now is it makes it to where it’s so many faster. And the other part of that is I’ve learned to not actually record the specific prospect videos until we get a positive reply or get a dialogue going with them. So it’s a much it now there’s no wasted effort on actually creating the videos for a prospect until you’ve actually got their permission essentially, to send them a video. And so I can’t reveal all that here, obviously, guys, but that’s coming out in two weeks from today, really? Or yesterday, I guess we’re going to be launching that again. So be on the lookout for that those of you that are doing lead gen stuff or client work and you want a more effective way to outreach for prospecting, this is definitely going to help you it’s it’s how I really built my agency to begin with.

Adam: Yeah, hundred percent recommend you checking that out. And it works across industries, different areas. I mean that that’s an incredible result. I’ve talked about this before. I think Bradley when you mentioned it, you know, you nonchalantly say, Yeah, I get you know, three or four responses out of 10 emails. And for anyone who’s done this you know that that just blows anything else out of the water. Most cold emailing people are getting like literally 1% maybe of like positive responses so to be getting 30 to 40% is just insane so good stuff. I’ve done it. I’ve learned a lot from the way Bradley does it and added up some bells and whistles on the way I like it but man if you’re not already using this stuff, definitely keep your eyes and ears open for the Video Lead Gen System update.

Bradley: Cool. Sorry. We had as far as announcements that I’m aware of is we have some new services available and MGYB. Marco you want to chat about what we’ve got available right now.

Marco: We’ve got basically everything available right when an edit link building indexing and beds were adding a while it but it said know that that’s still only available to the Mastermind isn’t that the done for you, GMB services, it will be rolled out

Bradley: But yes, yes, right now that’s just the Mastermind. We’re doing several different off page GMB services that are done for you now, but our team, our methods that are it’s our team doing our methods to our specifications, and we’ve got an overall off page package. And then we’ve got each component of that overall off page package separated out that can be purchased as individual services, for those of you that don’t need everything, but just need parts of it. And so, we’re rolling. we’ve rolled that out to our Mastermind, now we’re getting all of the fulfillment and delivery smooth, you know, process moved out. And as soon as we’re done with that, we’re going to offer it to you guys publicly in MGYB be as well.

Bradley: So that was it.? We’re good.

Adam: Yeah, pretty much. Just want to tell everyone you know, if you’re joining us live, that’s great. This is the place to be if you’ve got questions, like I said, you can ask live you can ask ahead of time, if you can’t make it live, whether you got a call, client call, busy, you’re working, whatever. That’s one way to do it. And the place to start is also at battleplan.semanticmastery.com that’s where you want to get some excuse me repeatable results and a lot of various you want to dive deeper into stuff like keyword research, how to work with age domains, new domains, all that and a whole lot more and if you’re ready to start or you want to grow your existing local digital marketing agency come join us in the Semantic Mastery Mastermind and we made that of course nice and easy to find that’s at mastermind.semanticmastery.com. and like Bradley, Marco were just mentioning it over to mygb.co for your done for you solutions.

Marco: We still have the syndication Academy networks we still have the ROI is reloaded everything up to Semantic Mastery standards. We have we’ve what we’ve done is we’ve brought everything under our own roof right under our control so that it can be kept up to our specifications and our standards. It’s what we use. And you guys if you’ve seen the stuff that we do and and just go to the groups I mean, that’s. Take a shot, there’s a money back guarantee anyway, by the way, on joining any any of the groups, right? join the group. So take advantage of one of the special ops and you can get in for $1 for seven days and ask the people who are in the group. Don’t listen to me, right? Don’t listen to me. Because Marco is full of shit. It doesn’t know what the fuck you talking about? Fine. Go to our groups and as a who in here is getting results. And you’re going to see that that people will start chiming and some of them will keep quiet, but I know who’s getting results, right because I talked to them on a regular basis. But guys, it’s what we do on a day to day basis what we use, we just go to our store, why else would we set it up? If we don’t use it with that we’re known for drinking our own Kool Aid, right? That’s who we are. So it’s mgyb.co anything and everything that you need to just kill it on the web is right there. And besides, if it join one of the groups the higher you go up the ladder, the closer you get to us and you know just us being with you every step of the way and trying to help you go ahead and get to where you want to be to

Bradley: okay cool

Hernan: Bradley before we jump in. If you got a copy of the Battle Plan if you haven’t go get it but if you do, we updated the links is inside the battle plan so that now when you click on the link building side of things and everything, it should take you to, you know, to enjoy be and the different packages so we updated that last week. So.

Bradley: Alright, so it looks apparently because we’re gonna have to do something about this is this. Obviously, questions are getting duplicated. And you know, I don’t know if it sets the stupid Facebook app or what but anyway.

Adam: replacement hunted down. We’re going to test it out in the coming week.

Bradley: Okay, cool. Cuz I’m seeing questions posted twice for a couple of people and there ought to be more questions in this room. Now I’m assuming it’s um, anyways, let’s move on.

Is It Okay To Create A New IFTTT Ring For An Account That Had Social Media Accounts We No Longer Have Access With?

Jeff’s up. First, he says I would like to use IFTTT for an account that has social accounts created by another SEO agency, we no longer have access to those properties. Is it okay to create a new ring? Yeah, it is, if you can’t, the only thing sucks is obviously if you had the cherry subdomains, for all the different accounts that you know, that was your brand names for that company, you’re going to have to modify it slightly, which kind of sucks, but it is what it is. If you can’t access those properties, then yeah, absolutely. Just create another ring. You know, set up a new set of accounts with a slightly modified version of the username for each one of the accounts so that you can at least make it still as very much close to the brand is as possible. You know, we’ve had to do that. For example. You know, for like a tree service company that has Tree Service in the name like we I’ve had to have it changed to tree services or Tree Service, Inc. or Tree Service CO, like SEO for a company, you know or something like that. And that may be what you have to do.

You know, you could also potentially work depending on what kind of business it is you could potentially work in as a location name, like the city name, and as well as the company name, or even a product or service that the company, whatever their primary product or services, perhaps work one of those words in along with the brand name so that there’s that association made. But yes, you can do that. Again, it’s if you can’t access those existing accounts, what else could you do, really, except create a new rank? So yes, absolutely. You can do that Jeff.

What Is The Best Keyword Density Analyzer Tool?

Kevin says what is the best keyword density analyzer tool? Um, well, honestly, that what I’ve used, Kevin, that’s a good question, all I’ve ever used, which I really don’t worry about keyword density so much anymore, except for if I’m reading through a piece of content that I had written. If I feel like there are too many uses of a keyword, I’m worried about over density. I don’t really worry so much about hitting specific numbers for keyword density anymore. We used to worry about that. But the algorithm is so much more advanced now. Google understands natural language patterns. And, you know, in natural language, excuse me so much better now that it’s really unnecessary to try to hit specific keyword densities. If the content is written well, Google will understand what the content is about, regardless of repeating certain keywords over and over again, right.

And so I don’t really worry about keyword density at all anymore unless I feel like a keyword is overused and a piece of content at which point I will test it. And there’s a tool that I’ve been using for years now since one of the I think maybe panda three or panda for it was around 2014 where I really started using this at the time because back then we did try to hit certain keywords density numbers. Right and there? Well, I think it was panda three or what panda four or one of those in that timeframe. And I don’t know why it’s being so slow.

The site might be having an issue. seocentro.com. Yeah, apparently. That’s great. So now, there’s no connection. Are you guys still hear me?

Marco: I’m still here. Yeah.

Bradley: I just want to make sure it wasn’t the internet, my internet that was screwing up. But ok. So I was going to show this to you. But SEO center. com. That’s what I’ve been used. I had been using, like I said, back around 2013 or 14 ish. We had a we had tried to hit specific numbers. And then all of a sudden one of the panda updates caused a lot of the sites that I had built like lead gen sites and client sites to drop down in the rankings, not nuts. I didn’t get penalized, but I dropped you know, a page 1015 spots somewhere around there. And so after consulting with some of the, you know, people, my colleagues and such

I found that there was another magic number, and it was trying to keep your density under a specific threshold and at the time it was 2% for two-word keywords. Now I’m sorry for one-word keywords It was 2% try to stay under 2% try to stay under 1% for two word keywords and try to stand or point 2% for three words, keyword phrases. And so SEO Sentra which apparently is a broken site right now. Yeah, for whatever reason, it’s not loading right now guys. So it might be it’s,

Marco: it’s down for every one I check.

Okay, well, that was the only tool that I would use. And there was a keyword density checker on that it was one of the tools of SEO Central. And again, I haven’t used it in months and probably even a year if that but there was a keyword density where you would just take the Publish page that you wanted to check and you would add, you know, put it into the search field or whatever and hit go and it would analyze the entire page and it would show you the words and one word, two words and three words, the phrases that it determined were keywords. And so it would get a lot of random stuff in there. That didn’t make sense. But it would show you the percentages. And that was a good tool for it.

And the reason why I liked that tool. Now, obviously, it looks like we might have to find another one. But you could probably do some searches and find one. The reason I like that tool better than for example, you know, a lot of times people would write their content and try to hit specific density is based upon an SEO plugin like Yoast, for example, inside of a WordPress dashboard. But you would, you know, a lot of people didn’t take into consideration the fact that Yoast was only analyzing the keywords within the post body of that post or page right, so the article body of that post or page, I didn’t show you the keyword density of what the published page had, because remember, you’ve got keywords in your site header, your navigation, your main navigation menu, your sidebar, your footer, your widget, your widget areas, like those are all potential places, your images, your alt text, all of that kind of stuff it could also contain keywords. And so people would optimize their content based upon what the plugin was telling them, which was just the keyword density of the article body of that page or post.

But if you were to analyze the published page, which included all of those other elements, they were way over optimized, way over optimized. And so it was misleading. And that’s part of the reason why, way back and, you know, for many, many years, I’ve said don’t use the WordPress plugins as a way to determine, you know, especially like Yoast tells you like optimization tips, don’t do that. Don’t do that because again, it there’s a lot of things that it doesn’t take into consideration, I guess for somebody that is, you know, just a blogger doesn’t know anything about SEO or something like that. There may be some value to that but as an SEO or somebody that learning or doing SEO? Those are not I would never recommend going by those guidelines. So do you want to you guys have another tool besides SEO Centro? Because apparently, that’s broken.

Marco: Not the one I reached Oh, yeah.

Adam: And if not, then you know, definitely probably just do a search for something similar to that. So long as it’s looking at the right places. I’m sure there are several out there. But that was the one I was used to using.

Bradley: Yeah, so again, guys, our friend Google, I would just do a keyword density checker. Right. And then just scroll through some of these and see online keyword density tool, see something like that. That’s what I would check. On sem rush does it too, by the way, that’s not free, obviously. But yeah, here’s an example. Now I have not used this one. So I don’t know if it’s any good. But I like this type of SEO density or keyword density checkers over the plugins because of what I just mentioned. It will analyze the entire published page and all of the elements of that page. Make sense? So, there you go. Moving on.

How Do You Remove An Address Of A GMB Listing?

Ken Robert says Okay, can I answered you in the Facebook group but I’ll answer this for everybody else’s benefit. He says, How do I take an address off a GMB? I don’t see an option to designate it as a service area business that used to be a checkbox if it was a service business. Where is it now? Well, what you do now as a service area businesses once you get your GMB verified like if you’re doing it manually, you’ll get you know, postcard most of the time. Or if you’re purchasing it, and you get it delivered and its surface area business, but what you want to do is go into the Info tab, right, so the left-hand sidebar, you click on info, and then where the map pin icon is, which shows the address of the business. You click that to edit it and the pop-up window comes up. And then there’s a link of blue text link inside that pop up window that says clear address. You click the Clear address button and then you click save or update whatever the button says.

And then you add your service area, which is the next section underneath that where the physical address showed, that’s the next section on the Info tab that you can edit. And that’s where you set your service areas. So all you do is, like I said, you’re going to, it’s going to show your address at one until it’s verified. And if it’s a service area business, the way that you make it a service area businesses before you start adding your service areas, you go in to edit the physical address, and then you click the Clear address button, and then save it. Okay.

Is It Possible To SEO And Get Good Rankings Of A Membership Site?

Okay, Mayank is up. He says, Hey, guys, so I’m setting up a membership site where every article that I post around 25% of it would be available for reading for everybody or everyone excuse me, and the rest would be restricted so that only paid members can read the whole article. Question is, is it possible to SEO and get good rankings for such pages considering that most of the pages content is going to be restricted?

Mayank, I don’t know because I’ve never done any of that kind of stuff. Marco that’s more up your alley. Because there a way to hide this content to where Google still recognizes it. But the reader does not. Yeah,

Marco: of course there is. But it’s not something that I would share here.

Bradley: Okay. Well, there you go. I can’t help you with that. Anyways, I really don’t do that kind of stuff. So I don’t know. Yeah,

Marco: but I mean, you’re getting into it territory, right delivering one content to the search engine and, and another content to the user. But that’s cloaking. And Google doesn’t really like that. You have to be really careful when you get into shit like that. But yeah, of course, this way you can code it all the way you can code it I’ll go as far as giving you that. You can code it. So that Google is sir one set of content and the user another set of content.

Bradley: Okay. Yeah, I mean, as far as like, there’s content gates, or you know, view gates, essentially. And I think that’s what you’re talking about. Like, you know, there’s social media plugins that will do that kind of stuff, like, hide content until you like or share or something like that. But I don’t know if that hides the content from Google from seeing it or not. It obviously hides it from the user. But I would be worried, like, you know, trying to do something that just could they still see the content if they did, right click view page source, you know what I mean? So like, I don’t know, because I’ve never really looked into that Mayank. So I’m sorry, I can’t help you with that.

What Do You Recommend As An Alternative Solution To Easy Local Cash Software?

Guy says, Do you have a suggestion for replacing the easy local cast software that has been depricated? Um, yeah, he’s got an online version of it now. So guys, we’ve, I mean, we’ve shared that in several of the groups. It’s an online version. It’s, it doesn’t work quite the same. But you know, again, it’s his software, it was never ours to begin with. So does anybody have the link for that? I think it’s easy local cache something or another. We just see if I can find it for you, but just a second.

Yeah, it’s https://software.easylocalcash.com/ now maybe that’s not it. Here it is. This is its https://software.easylocalcash.com/ . That’s what it is. Guys. Again, this is not our software. So it works differently than what the desktop did. You know, Chad Kimball’s software, I understand why he did what he did it. So if you want to use this one have at it.

We are we were talking about potentially developing one ourselves, but it doesn’t look like we’re going to. So I know Peter drew as got software’s and his tool suite now that will do something very similar to that, but it’s a paid tool suite. So it’s not something that’s going to be offered for free. So, unfortunately, you’re stuck with that for now. Or you can just do you know, I mean, for example. Yeah, that’s that’s pretty much the only thing I know of right now. We talked about potentially doing it ourselves, but I don’t think we’re going to. So try that guy. See if that helps you out.

How Do You Combine Negative Keywords From Different Accounts And PPC Campaigns Into One Spreadsheet?

Alright, moving on Frankie’s up, he says, What’s up Frankie? He says, Hey guys when running multiple PPC campaigns, how do you combine all the negative keywords from different accounts and different campaigns? If you need to create a new campaign with a master negative keyword list? I can’t seem to find any tool or shortcut on how to combine all the keywords into one spreadsheet and remove all the duplicates. Can you share how to do it? Thanks, as always.

Yeah, I mean, I don’t know of any tools that will, you know, that you can connect to all of your accounts that will extract the data, but the way that I would do it is just download the negative keyword lists, which you can do from inside the AdWords or the Google Ads dashboard. And then you’re going to get a separate spreadsheet for each but then you just like literally copy and paste, you know, all into a master sheet, right? So in one of the Excel documents, or you can even do it in Google Sheets, but will be a little bit slower. If you do an Excel, then you can just copy and paste all of them into one master sheet and then just use remove duplicates. I know that’s kind of a pain in the ass because it’s manual. But you know, that’s honestly, that’s how I would do it. Also, if you’re using the Google ads, software that the desktop software, which you can download, they just updated it again. Then you can connect all of your accounts that you manage into that Google Ads desktop software, what do they call it? The Google ads, fuck.

I can’t remember the name of the software now if top my head but anyways, you can download the software, which makes it easy to do bulk edits and things like that. And then you could just it would make it easier than having to log in all of your different accounts to download that spreadsheet of your negative keyword lists. So again, it’s still a manual process, as far as I know, maybe somebody else knows to have a better solution, but I don’t. Okay.

Also, that’s part of the reason. Frankly, it’s good to have a VA because that’s something you could task a VA with, right? Even if you were the one going in and downloading all the sheets, you could send that over to a VA and by the way, I just had to hire Well, I just put a job posting on up work for an Excel nerd, like and somebody that’s an Excel specialist or a Microsoft Access specialist because I got some work that I’m doing that requires stuff that’s way above my pay grade when it comes to excel. And so I just posted a job over there for up work and you can find people you know, for 10 $12 an hour that are super proficient in that kind of stuff. So maybe they you know, you could hire somebody like that. I’m sure it would be a really quick, easy job for somebody that knows what they’re doing. Okay.

Looks like we’re almost out of questions, but that’s probably because of this stupid app. Let me refresh.

Yeah, there’s a couple cooler. Alright, cool. So um, yeah. Jay Turner. Are there any benefits to making it looks like we lost one? Maybe not. Oh, there’s Jordan Fowler posted it as To review tools com keyword density checker thanks, Jordan. I appreciate that.

I wanted to like it. Oh, shit at sign me out. Are you serious? Wow, unbelievable. Love this Facebook app guys fucking love it. All right. Well, I can’t comment anymore.

Are There Any Benefits Of Making A Canonical Of A Niche Down Content Instead Of Those That Are In Broad Topics?

So Jay Turner says, Are there any benefits to making a small blog post-canonical over to the same content on a much broader topic page with the jump link to that section being the link in the canonical tag? Yeah, I would say so. There’s some really powerful stuff. That that yes. Yeah. Just short answer. Yes. J, there is some benefit to that back.

What’s cool about that is if it’s canonical, it Google honors the canonical, then the blog post won’t actually index I mean, Google know it, but it won’t index and then you can do some pretty cool things to that blog posts, which will kind of hide your hide it from prying eyes. So yes, that’s against your answer is yes.

How Do You Rank In Google’s Knowledge Graph?

Paul Quiggle says, Hey guys, I noticed when you type in Google things to do in your town, a Knowledge Graph comes up with different types of activities. I have a client that is wanting to create a workshop style class and his city. And once organic traffic from that source, what is the best way to get included into that list? schema have to have proper schema markup. There are people that teach that kind of stuff.

You could also just try to do some extensive, you know, research throughout by just doing simple Google searches to try to find out how to do that. I don’t you know, I haven’t done any of that stuff yet. But there are. Ryan rod and he could probably do that. Right. Sure. He could. Let me see if we’ve got. Okay, so Ryan Ryan was a Mastermind member for quite some time. I don’t think he’s with us anymore, but he does a lot of schema stuff. And he may be able to help you he does it. You know, you can hire him. So he’s got schema code order. You can also hire him on as a consultant basis to kind of help you code stuff out. And you might want to even just pay him for an hour of his time to teach you how to do that. I don’t know if he’d be willing to do that. But this is somebody that I could recommend is probably would be able to help you to do that.

I know, again, as I said, some of the people that you know, some colleagues, some of the other SEO groups out there, they’re people that have taught that it’s not something I know how to do, because I have not done that. But again, it’s it all comes down to the schema. If you publish content on your site, and you mark it up properly, Google will come to use that and include it in that type of a thing. For example, a lot of times, guys, if you know,

and I’ve done training about this, questions in a question and answer posts are great for blogs. And it’s great for SEO. And how do I know that? Well, if you ask certain questions into Google, you notice right in the SERPs, there are accordion menus, like drop-down menus that have the questions with a little down arrow pointing and during groups usually, have three to five questions.

If you click on one of the questions, it reveals the answer, which is just a snippet that it pulled from one of the search results that are listed on that page. Right. And so that’s how you get included in those q amp a box is by proper markup. And there’s q amp a, by the way, schema markup for that. And in fact, Jordan Fowler was pointing out that recently in our Mastermind, but there’s, what’s cool about that is every time you click one of those questions to reveal the answer, it real it load makes that box that has the questions in it, like expand to include even more related questions. And each time you click it, it gets bigger and bigger and bigger. And again, all it’s doing is it’s sourcing that the answers from other web properties that have the proper markup, and that Google has determined are authoritative, in that, you know, particular topic. So, you know, that’s why I’ve talked about that being very powerful to use this blog type content, and if you can create an original answer to those times types of questions and mark it up properly, you can get included in those boxes. But even just for SEO purposes, if you go collect or scrape those questions, compile them, and then even use for curating for you and you know, you guys know probably should know that we teach to curate content because it’s the most efficient way to produce content without having to be a subject matter expert, then you can even curate those questions and answers and create blog posts that are where you group similar questions and answers. And you just link out to the content sources. Just Google gives you all that information right there and there’s q amp a boxes, right and then you can actually create an original post where you just inject a little bit of commentary in between the curated sections, and that makes great content for the blog as well as for GMB posts. So anyway, I can’t drop this link on their guys, because Facebook just blocked me for whatever reason from our own app, but schema http://schema.pro/. If that answers your question, I would go check out Ryan Ross for some help, if you want, like specific help otherwise just do some searches for how to get how to get to how to what was it a events, how to get the event schema, like event schema.org or something like that is what I would search and you could probably find some specific articles about that.

Okay. There’s a good question. In fact, I’m just curious really quickly see event schema. There is a schema.org. on that. See, this is what I was talking about these questions right here is exactly what I’m talking about. And see when you click on that, how it expands even more, it starts adding even more questions, and it’ll just keep going on and on and on. So there you go. An event rich snippet, schema creator, SEO chat tools. Look at that, right. There’s a tool for that. There are plugins, those plugins typically don’t work all that well. At least they didn’t use to, but maybe they do. Look this is event steal our JSON LD, I don’t know. But there you go. There you go. Just do a simple Google search and start doing some research. This looks like a schema markup generator for events. So you might even want to try that and see if and then go validate it, right. So fill this stuff out, copy the code, go over to the Google structured data tool, paste it in, make sure that it validates, validates, then use that code on your webpage, your event page.

Okay, something else you might want to try is let’s do. You could try this to this is Google’s own tool, the Google structured data markup helper. So again, just go to Google and search structured data markup helper, and this is Google’s own tool. And look at that, guys. There’s an event thing right there. So what you do is you put your URL in there. And then this tool will add structured data markup to a sample web page. So you can put your event page in there that you’ve already published, whether it has the code or not, and then Google’s markup helper will allow you to like highlight certain elements of the page and it will tell you how to mark it up. So like, for example, the date day and time, for example, or the location like you, you highlight that section and in Google’s markup helper tool will tell you how to mark it up correctly. So it makes sense. So again, this is Google’s own tool here. Any input on that, guys? Was that good enough?

Marco: That was perfect.

Bradley: Okay, sweet. I can’t believe they kicked me out of Facebook comments for this on during the webinar. It’s ridiculous. I don’t want to use this anymore.

All right, next one. Yeah, Scott said it’s not loading. Thanks, Scott. We got that. See? That’s again, that’s a duplicate question.

Greg’s got to do but good question. It’s a stupid app. Anyways, Jay says is there any advantage to making a or several making a or several brief blog posts cannot. Shit. That’s the same question to it just looks like it’s filled out a little bit more. Okay, I’ll answer the second part of this Jay was thinking about doing the above to drip feed and pushed out blog post content to the syndication networks in order to get the page more links from the syndication network. Yeah, that should work. Again, that’s that should work.

We might have to wrap it up, early guys. I’m tired of this app like already. I’m frustrated with it. It looks like we don’t have any more questions anyway. I’m sure it’s because people are having issues. Yeah.

I’m sorry. Go ahead. No, I mean, yeah, you’re totally right. I think that’s an issue. It’s definitely an issue because we’re getting duplicate questions. It’s just stupid. Sorry, guys. You know, we’re trying to find a better solution. Adam says that

we’re going to test next week. Yeah, got it will test it and we’ll see if it works. Okay. definitely got to do something. Okay. So Greg’s, I think even Disqus was better than this because of at least Disqus in break entirely.

Will You Still Get The Same Ranking Power Benefit If The Press Releases Via Press Advantage Are Hardly Indexed In Google?

Bradley: So Greg says using press advantage, I have noticed only around to syndicated press releases appearing in the Google index when I published Will I still get the same benefit power wise from a press release submission have hardly any of the published articles show up as being indexed in Google? Yeah. Okay. So that’s used to be, by the way, that that’s, that’s how that happened most of the time, a long time ago. And then for whatever reason, what happens is a lot of them do get indexed, but they go into what’s called the supplemental index, right? So Google will only show a handful or one or two that it determines are the most authoritative, or the original sources or whatever, and it will show those in the index and put the rest in what’s called supplemental index. For example, if you search for the title of press release or other content, and this this could happen with syndicated blog posts, for example, then you’ll see at the bottom of the search results where it’ll say Google has admitted, similar you know, similar search results, and if you click that link, it will actually open up the supplemental index and will show you all of the other places that same content was published. So Google is aware of it. And we’ve done testing that, you know, even with no indexed PB ends, for example, that will again, we don’t use PB ends anymore. But we’ve done testing. And it’s been a while since we’ve done it, but with no index PBNs. And yes, Google able, you can still give you a bump. Right. So it’s not I didn’t say D indexed, but I said no index. Right. So supplemental index links, will they still help? As far as I’m aware? Yes. Are they as powerful as those that would be indexed? All you know, in the regular index? I don’t think so. And the reason why is because Google is looking at it as almost duplicate content.

It’s not that it’s toxic, but it’s just not that is as helpful as what I’m saying. So that’s one of the things that was being addressed by quantum Newswire, which we did a promotion for recently. Because they, they specifically are using a much smaller distribution network because of that reason, they’re not they’re trying not to use as many distribution points that end up getting going into the supplemental index anyways, now that said, Greg, the local PR pro method, which was essentially PR stalking and using press releases to get local results. It’s still effective, although the method has evolved a bit. And it’s on what’s about two years old now, since we launched that course, and so I am going to update that again and probably the next two months, we’re going to launch it relaunch it with the new methods and a couple of months. Because specifically, like I said, it has evolved. You’re in the Mastermind. I’ve talked about this multiple times in the Mastermind, Greg, I know you’ve missed that webinar or where I’ve talked about it, but we have talked about that. And several occasions now over the last several weeks in the Mastermind, but it still works. The local PR method works but it has evolved slightly in that I’ve noticed in several of our members have noticed. Darrell was one of them who does a lot of PR stuff that it requires more RYS, and more Consistent PR is before it kicks in the way that it used to with just one or two or, you know, like I said, when we launched the course, I was able to get 80% results with six hours or less. In other words, 15 out of 15 properties that I tested on 12 of them, I was able to get into the maps three pack within six press releases, so six press releases or less. That doesn’t seem to be the case anymore if it’s low competition, yes, but if it’s moderately competitive, or more than it requires more press releases and more consistency as well as like I always said, I believe it requires more diversity to in that instead of just using one distribution service over and over and over, you can still get effects that way, if you’re stacking properly, and I’m not going to go over the specific method of how to stack properly right now here on a free Hump Day Hangout, because that’ll be included in the update and we can talk about that in the Mastermind all the one Greg. But if you stack properly now you still can get really, really good results with just one distribution service. But it requires specific or a different internal linking method than what was, you know, the original method, right. And so that’s really the point is, is, if you have additional distribution networks that you can use, that’s going to help with diversity, you also want to stack properly, which just means changing it up a bit. Again, I can’t go cover that specific method here. But yes, I’m still using press releases prime as my primary off-page link building, you know,

direct to money site stuff. But you know, I’m also doing a lot of powering up to our assets using our link building service, you know, the same link building service that you have access, Greg, through mg, Why be now? Right. So again, it’s about powering up specific entities. That’s what the ad ID loop is that we set up. Again, you can get that training in the Mastermind. You’ve got that Greg. I know you’ve got that. But you can build links like traditional links to that spam type links and It works really well as including some of the assets that we are able to produce using the press releases. Right? So you power those up and you can get really good results too. As far as the indexing I don’t it’s not that big of a deal it whether they’re indexed or not, why do I say that? Well, because for example, guys, syndication networks, we know syndication networks help. We could talk about that briefly too. By the way, I just recently set up a new project haven’t done any link building so I haven’t done any content marketing. All I did was set up a website, right and it was just a Click Funnels page. And then I set up on a subdomain a WordPress installation for a blog. And that blog just has the Hello World post on it still, and I updated the site, the blog site title like you know, the title tag and such but I have not done any content marketing or any link building, haven’t syndicated any posts, haven’t done anything, but I have it. It’s a specific company name. And I added it’s been about three weeks now that I’ve had that site up and again, besides the Click Funnels page, whatever

content, there’s no content at all other than the Hello World post on the blog. And for that company name, if I were to search just last week for the company name, it showed up on like page three because there’s a lot of other companies that have similar names, but it’s not the same name. And so my the site being a brand new site brand new entity was showing up but like on page like three, so way, way back. Well, I have one of our VA is build me a syndication network, for that company for that brand, because it’s like I said, it’s a new project that I’m just setting up. And they just delivered that syndication network to me on Thursday, last week, so about six days ago, well, on Monday, I went and checked and guys, again, no posting has been done no content marketing, no syndicated posts or anything. On Monday, I did a search for my company name and an incognito browser and Firefox that was clean, and boom, number one for that company name. Now, granted, I was searching for the company name, but it was on page three, four.

about two and a half, three weeks. And then all we did was create a syndication network and it in it. As Marco always talks about solidified are validated by the entity. And now it’s showing is number one for that brand search. So it just goes to show you that the syndication networks, although is a specific SEO tool for syndicating posts is not as effective as it used to be five years ago, right? That makes sense. But it’s still every bit as effective and as critical as important because of what it does for validating the entity. And so the reason I brought that up was that the same thing goes with syndicating posts, most weed for years. And Greg, you should know this because you’ve been with part of the Mastermind for years. For years, people have asked, Well, I’m not seeing my syndicated post URLs being indexed. I can’t find them in the index. So this is useless. And I’ve said for years. No, that’s not true. Because whether they’re indexed or not, it doesn’t mean they’re useless. Google knows they’re there. And how do I know that Google knows or that well if your site is connected to search console,

And you go look at links to your site in Search Console, you’ll see WordPress and blogger and Tumblr and delicious and well not so much more delicious anymore. But Diigo and all of the different sites that were in your syndication network, you’ll see that they are listed and links to your site. And they’ll show how many posts Google was aware of that are linking back to your site. So whether they’re in the index or not, Google knows they’re there, and it’s counting them as links to your site. Does that make sense? So we know that they’re powerful, regardless, if as long as Google knows they’re there. Yes, there is some benefit to having indexed links. There’s no doubt. But there is still some benefit from non-index links to as long as they’re not deindexed sites. Marco, do you want to comment on that?

Marco: Yeah, absolutely. I’ve been talking about art and the art of art. Seems like forever now, at least a couple of years ever since I saw that the distance grab, and what school was doing as far as a websites and how it was taking a look at the entity and related everything to the entities to what it was gauging is trusted authority How many people do you trust? And basically how many trusts you not people but websites and and what is the trust and authority of those websites that are linking to yours. And it’s measuring that distance from seed sites and seat sets. I mean, I talked about this forever. I got tired of talking about because nobody would listen. Maybe they’ll start listening now, the that I mean, we can completely see how Google, it wants the entity. It wants to brand. It does not like ambiguity. And ambiguity simply means that there are two things on the web. That could be and I’ll give you a perfect example of ambiguity. You know, DC Glenn from tag team, right? Well, taxing can also mean a tag team and wrestling. And that’s what he’s been having to deal with it as far as ambiguity when people search. Which tag team are you referring to? So when you do a search for tag team, actually, Google gives you two options. Are you looking for tag team and wrestling? Or are you looking for tag team, the hip hop, or poor? Google doesn’t like ambiguity. It does not like to terms to be related to the same thing. And so what we have to do with this,

first of all, don’t create ambiguity. And if you do, you have to disambiguate fuck a $100 word for something so simple as make it clear to Google. What your entity is, bind everything to your entity, right? It’s verification, it’s validation, and then solidification. That’s what you have to do. And it just so happens that our syndication networks are some of the best tools out there for accomplishing this.

But not only that, what I recommend is you take every

Everything and you put that into a drive stack, take all of your URLs in the place where they go into dr stack. And then when you do the press of the stack, you drop a link into that Dr stack. And then when you go and do your link building, your link building follows your press releases press one press of these two, and so on so that you’re incrementally link building on to the last one. And then the last one, you hit hard, so that everything just shoots through that live stream. And I’m going to tell you right now there’s absolutely nothing better for creating relevance, which is the other part of art right activity, relevance, trust, and authority. Just an authority we get from all of the link building and everything else.

But creating everything in that drive stack and then getting dead yet to do his magic. That’s like I don’t know how he does it. And I don’t care. He just knows he’s been doing it for years. He knows what works. So I I’m not going to

Tell him what to do because he’s the master. But guy seriously, man, this works like gangbusters. And then on top of that, to really put that put like the cherry on top. You put some

traffic into it some Google traffic. And that’s when it really comes home man. That’s when everything really binds together and it because then it’s people telling Google Yeah, this is the entity that I was actually looking for, which is one of the things that I’m working with DC Glenn on right on on his entity. It’s already validated. Now it has to be disambiguate it from tireless, it’s tough, right? Because a lot of people look for that. Protect team and wrestling rather than tag team that we just have to get enough people to look at tag team, the hip hop group to disambiguate. But anyway, a long winded answer to Yes, syndication networks work for the entity but so

does everything else that we recommend in our battle plan by the battle plan is there for a reason we follow it and we’ve given you a step by step process on what it is that you need to do. Now some of it will take multiple attempts so that you can push your keyword to where you want it to be are you can hit the map pack or you can hit the Knowledge Graph UI you get rid of three pack become the Knowledge Graph for that keyword term. This this tons of things that you could do when you’re pushing power, but it takes pushing the right amount of power in the right places. I said my piece

Bradley: very good. Facebook just completely locked me out of my fucking account. Unbelievable. I was just looking at my phone while you’re talking. It’s like this is twice now in two days. I don’t understand. Are you guys all experienced in that shit to if not I got I got locked out of Facebook till Yes. Unbelievable. Adam did to like what the fuck? I hate Facebook.

Anyways, Alright guys, I’m going to wrap it up because I’m tired of this already. This is really being stupid. By the way, Clint, thank you for posting that link since I’m unable to do it.

But yeah, we’ll see you guys next week. Thanks for being here. Any any other words guys know your comment system for everyone to test out next week? Yeah, definitely.

Alright guys, we’ll see you next week. Thanks.

Weekly Digital Marketing Q&A – Hump Day Hangouts – Episode 231 posted first on your-t1-blog-url from Blogger http://bit.ly/2GcB7MI via IFTTT