#i do not want algorithm bullshit!

[justplainsalty]

Tumblr not opening the post THAT YOU TAP ON when you tap on it and just taking you to the person's blog is going to drive me CERTIFIABLY FUCKING INSANE.

Like that is. That is a BASIC FUCKING FEATURE OF APP USAGE. TAP ON A THING. TAKE ME TO THE THING. DONT TAKE ME TO THE PARENT THING AND THEN MAKE ME USE A VERIFIABLY BROKEN SEARCH FEATURE TO MAYBE OR MAYBE NOT FIND THE POST AGAIN. Don't make me scroll through a reblog chain in the notes that doesn't actually link the original post. Don't add 10 minutes of time to do something that used to take five seconds.

Jesus h fucking christ on a cracker @staff what the FUCK. If I could throw this fucking app in the garbage I would.

[herefortheships]

Sometimes I'll go on Twitter or TikTok, Instagram reels, or YouTube shorts, and come across a video or post that is so gut-wrenching and soul-shattering, it just ruins my mood for hours or the entire day. It's always information that I did NOT need to know? (Like the account of someone's horrifying death, the video of a tortured animal that did not make it, or someone's terminal diagnosis, the other day I literally saw a TikTok of someone crying and yelling while literally having a miscarriage at that moment, etc). I have got to STOP going on social media... Tumblr is truly my only good "social media" website. It's entirely curated to my fandoms and that's it. I don't need to know this stuff that I literally can do nothing about but despair.

[toytulini]

name some canonically nonbinary characters why dont you

[sindumpster]

Accidentally logged into my old mistake blog and only notifs I had gotten in the past year were for that one post with almost 1K notes

And I remember absolutely hating it and now I have the reminder that I really don’t crave that kind of attention anymore

[ohnotom]

"10 haunting posts made moments before disaster"

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[luckiestmushroom]

i keep getting netflixvania in my algo tab and it's like why. why. please no I want to forget.

[spacevixenmusic]

I feel like chatgpt gives you the same emotion that you get from typing something into google and having it show you exactly what you were looking for. Useful, I guess, but not exactly reinventing the wheel. And definitely less interesting than interacting with a real person.

im a proud "ive never used chat gpt" user btw

[beachbimbobunni]

Is there a way to turn off the FOR YOU tab? I dont want a for you tab, I want to see ONLY what the people im FOLLOWING post

[hms-no-fun]

Whats your stance on A.I.?

imagine if it was 1979 and you asked me this question. "i think artificial intelligence would be fascinating as a philosophical exercise, but we must heed the warnings of science-fictionists like Isaac Asimov and Arthur C Clarke lest we find ourselves at the wrong end of our own invented vengeful god." remember how fun it used to be to talk about AI even just ten years ago? ahhhh skynet! ahhhhh replicants! ahhhhhhhmmmfffmfmf [<-has no mouth and must scream]!

like everything silicon valley touches, they sucked all the fun out of it. and i mean retroactively, too. because the thing about "AI" as it exists right now --i'm sure you know this-- is that there's zero intelligence involved. the product of every prompt is a statistical average based on data made by other people before "AI" "existed." it doesn't know what it's doing or why, and has no ability to understand when it is lying, because at the end of the day it is just a really complicated math problem. but people are so easily fooled and spooked by it at a glance because, well, for one thing the tech press is mostly made up of sycophantic stenographers biding their time with iphone reviews until they can get a consulting gig at Apple. these jokers would write 500 breathless thinkpieces about how canned air is the future of living if the cans had embedded microchips that tracked your breathing habits and had any kind of VC backing. they've done SUCH a wretched job educating The Consumer about what this technology is, what it actually does, and how it really works, because that's literally the only way this technology could reach the heights of obscene economic over-valuation it has: lying.

but that's old news. what's really been floating through my head these days is how half a century of AI-based science fiction has set us up to completely abandon our skepticism at the first sign of plausible "AI-ness". because, you see, in movies, when someone goes "AHHH THE AI IS GONNA KILL US" everyone else goes "hahaha that's so silly, we put a line in the code telling them not to do that" and then they all DIE because they weren't LISTENING, and i'll be damned if i go out like THAT! all the movies are about how cool and convenient AI would be *except* for the part where it would surely come alive and want to kill us. so a bunch of tech CEOs call their bullshit algorithms "AI" to fluff up their investors and get the tech journos buzzing, and we're at an age of such rapid technological advancement (on the surface, anyway) that like, well, what the hell do i know, maybe AGI is possible, i mean 35 years ago we were all still using typewriters for the most part and now you can dictate your words into a phone and it'll transcribe them automatically! yeah, i'm sure those technological leaps are comparable!

so that leaves us at a critical juncture of poor technology education, fanatical press coverage, and an uncertain material reality on the part of the user. the average person isn't entirely sure what's possible because most of the people talking about what's possible are either lying to please investors, are lying because they've been paid to, or are lying because they're so far down the fucking rabbit hole that they actually believe there's a brain inside this mechanical Turk. there is SO MUCH about the LLM "AI" moment that is predatory-- it's trained on data stolen from the people whose jobs it was created to replace; the hype itself is an investment fiction to justify even more wealth extraction ("theft" some might call it); but worst of all is how it meets us where we are in the worst possible way.

consumer-end "AI" produces slop. it's garbage. it's awful ugly trash that ought to be laughed out of the room. but we don't own the room, do we? nor the building, nor the land it's on, nor even the oxygen that allows our laughter to travel to another's ears. our digital spaces are controlled by the companies that want us to buy this crap, so they take advantage of our ignorance. why not? there will be no consequences to them for doing so. already social media is dominated by conspiracies and grifters and bigots, and now you drop this stupid technology that lets you fake anything into the mix? it doesn't matter how bad the results look when the platforms they spread on already encourage brief, uncritical engagement with everything on your dash. "it looks so real" says the woman who saw an "AI" image for all of five seconds on her phone through bifocals. it's a catastrophic combination of factors, that the tech sector has been allowed to go unregulated for so long, that the internet itself isn't a public utility, that everything is dictated by the whims of executives and advertisers and investors and payment processors, instead of, like, anybody who actually uses those platforms (and often even the people who MAKE those platforms!), that the age of chromium and ipad and their walled gardens have decimated computer education in public schools, that we're all desperate for cash at jobs that dehumanize us in a system that gives us nothing and we don't know how to articulate the problem because we were very deliberately not taught materialist philosophy, it all comes together into a perfect storm of ignorance and greed whose consequences we will be failing to fully appreciate for at least the next century. we spent all those years afraid of what would happen if the AI became self-aware, because deep down we know that every capitalist society runs on slave labor, and our paper-thin guilt is such that we can't even imagine a world where artificial slaves would fail to revolt against us.

but the reality as it exists now is far worse. what "AI" reveals most of all is the sheer contempt the tech sector has for virtually all labor that doesn't involve writing code (although most of the decision-making evangelists in the space aren't even coders, their degrees are in money-making). fuck graphic designers and concept artists and secretaries, those obnoxious demanding cretins i have to PAY MONEY to do-- i mean, do what exactly? write some words on some fucking paper?? draw circles that are letters??? send a god-damned email???? my fucking KID could do that, and these assholes want BENEFITS?! they say they're gonna form a UNION?!?! to hell with that, i'm replacing ALL their ungrateful asses with "AI" ASAP. oh, oh, so you're a "director" who wants to make "movies" and you want ME to pay for it? jump off a bridge you pretentious little shit, my computer can dream up a better flick than you could ever make with just a couple text prompts. what, you think just because you make ~music~ that that entitles you to money from MY pocket? shut the fuck up, you don't make """art""", you're not """an artist""", you make fucking content, you're just a fucking content creator like every other ordinary sap with an iphone. you think you're special? you think you deserve special treatment? who do you think you are anyway, asking ME to pay YOU for this crap that doesn't even create value for my investors? "culture" isn't a playground asshole, it's a marketplace, and it's pay to win. oh you "can't afford rent"? you're "drowning in a sea of medical debt"? you say the "cost" of "living" is "too high"? well ***I*** don't have ANY of those problems, and i worked my ASS OFF to get where i am, so really, it sounds like you're just not trying hard enough. and anyway, i don't think someone as impoverished as you is gonna have much of value to contribute to "culture" anyway. personally, i think it's time you got yourself a real job. maybe someday you'll even make it to middle manager!

see, i don't believe "AI" can qualitatively replace most of the work it's being pitched for. the problem is that quality hasn't mattered to these nincompoops for a long time. the rich homunculi of our world don't even know what quality is, because they exist in a whole separate reality from ours. what could a banana cost, $15? i don't understand what you mean by "burnout", why don't you just take a vacation to your summer home in Madrid? wow, you must be REALLY embarrassed wearing such cheap shoes in public. THESE PEOPLE ARE FUCKING UNHINGED! they have no connection to reality, do not understand how society functions on a material basis, and they have nothing but spite for the labor they rely on to survive. they are so instinctually, incessantly furious at the idea that they're not single-handedly responsible for 100% of their success that they would sooner tear the entire world down than willingly recognize the need for public utilities or labor protections. they want to be Gods and they want to be uncritically adored for it, but they don't want to do a single day's work so they begrudgingly pay contractors to do it because, in the rich man's mind, paying a contractor is literally the same thing as doing the work yourself. now with "AI", they don't even have to do that! hey, isn't it funny that every single successful tech platform relies on volunteer labor and independent contractors paid substantially less than they would have in the equivalent industry 30 years ago, with no avenues toward traditional employment? and they're some of the most profitable companies on earth?? isn't that a funny and hilarious coincidence???

so, yeah, that's my stance on "AI". LLMs have legitimate uses, but those uses are a drop in the ocean compared to what they're actually being used for. they enable our worst impulses while lowering the quality of available information, they give immense power pretty much exclusively to unscrupulous scam artists. they are the product of a society that values only money and doesn't give a fuck where it comes from. they're a temper tantrum by a ruling class that's sick of having to pretend they need a pretext to steal from you. they're taking their toys and going home. all this massive investment and hype is going to crash and burn leaving the internet as we know it a ruined and useless wasteland that'll take decades to repair, but the investors are gonna make out like bandits and won't face a single consequence, because that's what this country is. it is a casino for the kings and queens of economy to bet on and manipulate at their discretion, where the rules are whatever the highest bidder says they are-- and to hell with the rest of us. our blood isn't even good enough to grease the wheels of their machine anymore.

i'm not afraid of AI or "AI" or of losing my job to either. i'm afraid that we've so thoroughly given up our morals to the cruel logic of the profit motive that if a better world were to emerge, we would reject it out of sheer habit. my fear is that these despicable cunts already won the war before we were even born, and the rest of our lives are gonna be spent dodging the press of their designer boots.

[sklerbkl]

Yes this is making me crazy like "new users have a really hard time finding content they're into so we HAVE to make an algorithm that picks content for them"

???????

Just fix the SEARCH FUNCTION and the TAG SYSTEM so that people can actually. Type in their interests and find their interests!!

It's honestly insulting that staff's conclusion is "users are too stupid to know their interests so we need an algorithm that selects interests for them" while leaving the search function a smoking pile of junk AAAAAA

the "tumblr is hard to use 🥺" comment from staff is so funny bc like. its not untrue. but the solution isnt to make everything algorithmic, its to stop hiding the FAQ pages deep inside the site. just like. explain shit to new users. a concept. also obviously just fix the search function

[mercurialmalcontent]

This is a followup to my reblog of the post suggesting starting small with exercise -- I know getting out to walk isn't always possible for a variety of reasons, so I want to recommend my favorite exercise channel, Improved Health. (She also has a channel for seated exercises for people who need to sit while working out.)

I love these videos because they come in a wide variety of lengths and intensities, they're all low-impact, and have a large variety of exercises that don't neglect arm movements, which has really helped with the tension I tend to carry in my back and shoulders. I also love that the majority of them are also no talking. I can concentrate on moving instead of having to pay attention to a constant stream of chatter. All of the most recent (within the past year or so) videos have picture-in-a-picture previews of the next exercise so you know what's coming up and how to do it.

I know the video titles might be offputting -- there's a lot of 'for weight loss' in there and 'secrets of longevity' and other sensationalist nonsense, but it's all for gaming the algorithm. I have yet to encounter any of that in the videos themselves, even with the motivational quote text (which is pretty cheesy sometimes, but reminders that exercise is not a punishment for what you eat are always good to see).

So yeah, I thought I should pass this channel on since it was a huge help for me last winter and the northern hemisphere is getting to that time again. I wish I'd run into it a lot sooner since a lot of the exercise channels on YouTube just kind of suck (like Leslie Sansone's endless pointless chatter and deadly dull movesets), and the more fun ones tend to be too fast or moderate-to-high impact, which would injure me -- but I can't NOT exercise, so I've suffered through a lot of mind-numbing condescending chipper bullshit packed full of catchphases.

Hope this helps someone out there. ❤

[llatimeria]

I feel so resolved right now bc I've been getting a little frustrated with the Instagram reels I've been seeing that's mostly het women complaining about how their husbands don't share the mental load of housework - which is absolutely justified, ofc. everyone needs to partake in taking care of the home as close to equally as is reasonable.

the thing is this mostly takes the form of people making fun of how their husbands say things like "Yeah sure I'll share the load :) Just make me a list!:) just tell me what to do! :)" when that's kind of defeating the purpose -- if your partner's making lists of chores for you, you're still basically offloading a ton of mental effort onto them, which doesn't actually help the problem.

however I know from experience that I am that husband lol. and I'm sure a lot of these men are just kind of inconsiderate, but from my perspective as a disabled neurodivergent person, I reflexively try to offload things like Making Lists or Asking To Be Told What To Do onto my (overstressed, often panicking) partner because I'm scared that if I make decisions about what I need to do, I'll focus on something my partner didn't even have on their radar and waste all my energy "fixing" something which they didn't consider broken, leaving me with nothing to help solve the problems they actually care about.

I'm not trying to be a dick or deliberately being lazy, I just need to know what's bothering them the most so I can start there instead of starting on a random side quest that doesn't matter to either of us. considering how many of these people I've run into are in nd4nd relationships, I'm pretty sure I can't be the only "inconsiderate husband" out there who's having this feeling, and it's a little frustrating to see it being completely attributed to a moral failing and not, like, a possible symptom of their partner's own mental health issues. (like we definitely can't pretend like misogyny never plays a part in the Just Make Me A List type of behavior, but I know relatively certainly that is not where it's originating from in my own personal relationship, and I'm not that unique)

just when I was about to just make a kind of grumpy post about this problem and offer absolutely no solutions, I fuckin run into a reel where someone actually tells people how to bridge the gap between offloading mental effort and actually knowing what your partner wants you to do- literally just. offer a couple of observations to them instead of hoping they'll do everything for you. ie - instead of "just tell me what to do!!", say "I see the dishes have to be done and the trash has to be taken out, so I was gonna do the dishes then take out the trash, unless there was something else that needs my focus first". this tells your partner that you are taking on some of the mental burden, but still offers them the opportunity to point you in the right direction if you're WAY off.

it just makes so much fucking sense and I never would've thought of doing that on my own. genuinely an extremely useful video to just algorithmically be provided to me. it's actionable advice instead of just telling people "share the loaaaddd" without providing the scaffolding someone needs to do that when theyre unused to it (whether that be due to neurodivergency or growing up as a guy in a misogynistic society).

and its just like. God damn it. this is bullshit. I can't believe the stupid camera app is helping me in real ways. maybe the mental health gurus and internet therapists have a goddamn point sometimes. fucking hell

[bleaksqueak]

I wanted to help drive home just how much reblogs actually do for a healthy art and social community-- not even a social media community, I'm talking about "This is Our Internet, these are Our social circles, and I'm Tired of the Constant Scrolling and Hate Engagement Machine that was invented by techbros and capitalism taking these refuges away from us". This is from one of my posts that has around 40k notes on it and still gets enagement to this day. I wanted to get an even bigger reblog graph on it, but wow, all that engagement actually started breaking the tool. Check out how big that is though! Reblogs and comments (and commenting on reblogs, starting conversations) are not to be underestimated. The social media model of "SCROLL AS FAST AS POSSIBLE feed Likes to the GREAT GOD ALGORITHM" is a new and frankly bullshit method of Internet culture. There's so many artists, writers, and hell, FRIENDS you haven't and likely never will meet becuase they don't appeal to the algorithm. It didn't used to be that way. It used to function via Seeking and Sharing and building communities. We really don't have to just be okay with letting capitalism and soulless techduds taking these networks away from us.

[pancakeke]

is there a wiki that contains detailed instructions for disabling all the bloated bullshit enabled by default in most large programs?

I don't want tours, animations, pop ups, desktop notifications, push notifications, text converting to emojis, algorithm-controlled automatic flagging, categorization, or "focus items", suggested replies, social integrations, sounds, reactions, widgets, sorting by "most relevant", read receipts, "insights", "summaries", stickers, gifs, the weather, backgrounds, feeds of people or files unrelated to me, digest emails, "helpful" tips, automatic application of icons or pictures, recognition apps, or any process that claims to be "smart".

I need to do my work without getting bothered every 2 fucking minutes by something that doesn't help me in any way.

[ms-demeanor]

since twitter has become actively hostile to its users, so they came to tumblr, and reddit has become actively hostile to its users, so they came to tumblr, what do we do now that tumblr is becoming (more) actively hostile to its users? i’ve been here for over a decade so i know tumblr users are the type to cling on despite everything and revel in undoing every change, but i’m so tired of the way this website breaks the way it fundamentally works in order to appeal to new users. the twitterfication of the site seems so much worse than when people jumped ship after the porn ban, and even then, only small communities (and twitter) cropped up as solutions. you might not be the person to ask for a definitive answer, but i figured a tech blog might be interested in considering - what do we do when there’s nowhere left to go?

Okay so, I mean this very seriously: how has tumblr meaningfully become like twitter?

I don't personally find the sidebar view obnoxious and it seems to me like just another layout change that's pretty typical to tumblr. New users are getting signed up with a bit more emphasis on algorithmic feeds, but that is still very easy to change (MUCH easier than on any other social platform) and the algorithm has been there for everyone for quite a while, we just typically don't notice it because a lot of long-term tumblr users don't go into the "for you" feed.

I don't think that tumblr *has* fundamentally broken the way that it works to appeal to new users. My dash now is still very much like my dash in 2019, and still very much like my dash in 2018 (though much less pornographic). Reblogs are still reblogs, likes are still likes. Replies, for all that they seem like they've been around forever, are new and good and I think they work well. I'm irritated that the notes menu doesn't have a "view all" option but I think that's a worthwhile tradeoff for an easy way to see tags.

I *do not* understand why tumblr has broken linking back to previous reblogs but I don't think that's out of an effort to act like twitter; it is a bizarre choice that I dislike and don't understand but I also don't think that it has fundamentally changed the way the site works and i mean you've been around long enough that I'm sure you've had the same experience I have of going into the notes of a post and randomly clicking until you found a version that you wanted to reblog without a bunch of bullshit at the bottom. Tumblr has always kind of sucked, this change DOES suck but it doesn't suck in a way that is particularly novel or insurmountable. (For instance, I think this change sucks MUCH LESS than when they made posts with links invisible to the search, that is something that is genuinely bad that has been long lasting but doesn't get brought up much in lists of the ways that tumblr has gone wrong)

Tumblr *is* changing, but I think it is changing more incrementally and less terribly than other parts of the internet. I also hate the floating clown, the login walls, the dash-only view for blogs (you can't archive it and I HATE that), and - to an extent - the new lightbox on mobile. And I dislike that less than I thought I would but I don't think it's a fundamental change that necessarily impacts my interactions with the site - it *adds* a feature that I don't care for but it doesn't *break* anything that I require to have a good time on tumblr - in that way I think of it very much like Live. People hate Live so much and I find that perplexing because it is so easy to simply ignore it.

But that's not really your question; that's just some stuff I want people to think about because as much as tumblr has changed in the last two years it is nowhere near as fucked up as the recent things that twitter and reddit have pulled.

So, as to your question: where do we go?

Well. Not to be an extremely old person on the internet, but damned if I don't miss email lists. And forums. God I miss forums. Neither of those things has all the bonuses of platforms like twitter or reddit or tumblr or facebook, but they were great ways to hang out with people you liked on the internet.

The internet is changing. I can feel it, you can feel it, I'm pretty sure we're all like cattle in a field lifting our noses and hearing some distant rumbling and becoming slowly aware that it's almost time to run. There's a coming stampede and it isn't here yet but you know it's on its way. You're not imagining that, that's how things feel right now and there are a shitload of things contributing to it.

Things like SESTA/FOSTA and KOSA (which has not passed yet but is a big red flag waving on the horizon) have been eroding away the way that users on various platforms can function. Some platforms have consolidated in ways that harm users; some new platforms have popped up and shaken up the map of the internet; some platforms are being torn apart brick by brick by owners who don't care about the users. It kind of seems like people are actually looking up and realizing that advertising is A) bad and B) doesn't actually work and I think we're running straight toward another advertising-based crash like we saw in 2017. It feels like all the desperate things that tumblr is doing is just rearranging deck chairs on the titanic as the internet as a whole starts to sink into the ocean.

Honestly, I don't think it's that bad. I think it *feels* bad, but I think we're looking at a slow whimpering death of the platforms, not a bang. I think tumblr is going to hang on at least for a few years and I think it's going to end up like livejournal and myspace, which both still exist as websites that are recognizable as updated versions of the sites they were in 2004-2010. The thing that I think would really, honestly hurt tumblr in a fundamental way is if it moved to a more algorithmic and data-sales based model of advertising, and I think that's still pretty distant. I think Automattic is aware that killing the chronological feed would be the one unforgivable sin that would cause a mass exodus and a final crash, and I think when we see that, when we can't just scroll through the feed and see what our friends did that day in order of when they did it, that's when the party is over here.

But that's still not answering your question.

So, where do we go? What do we do? Well, for now, I'd say it's a good time to get contact info for your friends across various platforms. Get email addresses, get phone numbers.

Now is also the time for you to set up a personal website. NeoCities is currently the best place to do this, though it takes a lot more effort than just starting a blog on tumblr. I think that various oldschool blogging sites like Wordpress and Blogger/Blogspot/whatever the hell the google one is are a better place to have your emergency backup than a more platform-y platform if you aren't up to doing something with NeoCities.

If you've got the ability to do so and a group of people who are interested in the same core subject, set up a forum. There's a decent amount of off-the-shelf forum software out there and a text-and-small-images forum isn't prohibitively expensive, but it's never going to be huge and you're never going to have the kind of spread and virality and random connections that you would on a platform with millions or billions of users.

If you can't set up a forum, setting up or joining a discord server for your friends is a decent enough option at the moment, and may be a very good option for people who are looking to keep their interactions more private.

But yeah i think right now is a great time for people to start setting up their own personal websites, to start visiting actual webpages again, to start bookmarking their friends' websites, and to start collecting contact info that isn't tied to platforms.

[keepittoyourshelf]

Since the algorithm on my various socials thinks I actually want to see a ton of people simping over Rhys and ACOTAR, let’s get down to the bones of why that algorithm is fucked beyond all comprehension, shall we?

I’ve never hidden the fact that I’m pro-Tamlin, not in the sense that I approve of what he did, but from the place that I believe he’s worthy of forgiveness in the same way any of the men that SJM otherwise glorifies in her work is worthy of it for any of their transgressions.

I shouldn’t have to do a paint by numbers thing here to make this obvious, but based on the actual text written by SJM in her own words, Tamlin has objectively done nothing better or worse than Rhysand has.

The big complaint is his temper, of course, and pro-Rhysies love to bullshit about how the red flags were all over book 1 and SJM is such a master at foreshadowing.

He locked Feyre in a house against her will to protect her, when she clearly didn’t want to be caged. How is that any worse than Rhysand…drugging her and making her give him lap dances, in order to protect her, when she clearly didn’t want to be dancing naked in front of strangers?

Go on. I’ll wait for your rationalization.

Rhysand’s whole shtick was that he’s only playing the villain to keep Velaris (and only Velaris) safe…those fucks in the Hewn City can eat a bag of dicks, right? But tell me again how Tamlin is the really bad one for enforcing a tithe because it’s unfair to those who can’t afford it (fair point). But Rhysand chooses to save the one city in his court that has zero problems. Let’s let those that might already be suffering from poverty get kidnapped and tortured by a psychopath. That’s probably better than a tithe, right?

And let’s not forget how Tamlin mocked Feyre and Rhys at the High Lords meeting. While funny, it was in poor taste. At least Rhysand didn’t publicly mock Tamlin. He had the decency to do it privately when he went out of his way to go to a deeply troubled man’s house and, in the midst of an obvious mental health crisis, not only had the gall to ask for resources from a man that has no resources because his own wife fucking destroyed them out of spite, but proceeds to rub in his triumph over a man that has nothing left. Nothing to see there, right?

Even if you could ignore all of that (and you’d have to be willfully fucking thick to do so, which a lot of these people are), I shall leave you with Tamlin’s role as a spy for Hybern. That’s obviously supposed to be a real shock because TaMliN BaD at this point, so why would anyone believe him? It’s not like he had a really good explanation like Rhys gave when he murdered literal children and innocents just to ensure Amarantha didn’t know how noble he actually was. Right? RIGHT?! And it’s not like anyone would have a harder time believing someone who had played evil and done actually evil things for the “greater good” (a collectivist dog whistle if there ever was one) for fifty fucking years over the dude that suddenly goes bad after being a progressive and respected high lord for the same period of time? I mean, it’s not like we’re dealing with severe mental anguish and trauma here. That’s crazy talk.

Shadow Daddy does no wrong. Even when he does. Because reasons.

Those idiots on TikTok making stupid videos showing their bf’s being all shocked and I KNEW IT when Tamlin “turns” can chew glass along with all those dipshits selling mugs that say “Tamlin’s Tears” on Etsy right next to merch glorifying a man that literally gaslit his soulmate into believing that forced drunken naked lap dances were actually a good thing, when you think about it.

SJM isn’t a master of foreshadowing. She’s a sloppy writer of moderately entertaining fiction that has a kink for glorifying severely unhealthy behaviors without the benefit of a trigger warning.

Fuck off if you think that’s all okay and think that anyone that says Tamlin isn’t any worse comparatively is the crazy one. Projection is a real disorder. Look it up. Right after you order your 543rd Rhysand candle.