#i am planning on updating the blog banner for each season :3
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cutieclangen ¡ 1 month ago
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thesevenseraphs ¡ 5 years ago
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Bungie Weekly Update - 5/7/20
This week at Bungie, Guardian Games nears the finish line. But before we dive into our weekly update, here’s a word from Luke Smith about a topic on many players’ mind these days: Eververse.
REWARDS IN DESTINY 2
Hey everyone,
This week’s update is going to look at some of the changes coming to Destiny 2’s rewards. As you know, rewards for your character come from a variety of places: Playlists where you find random folks to play with, aspirational activities like Raids, Trials, and Dungeons where you form up a Fireteam, and even Eververse, where you sling some Silver or Bright Dust back at us for items you want. However, in today’s Destiny 2, the balance of the game’s rewards is not where we want it to be. To be blunt, there isn’t enough pursuit out in the world. We’re going to fix it.
Let’s get to it.
All of this and more is planned for Destiny 2 Year 4:
VANITY AND ACCESSORY (SHIPS, GHOSTS & SPARROWS) CHANGES
We will be adding a Transmogrification feature to Destiny 2.
This will allow players to turn their Armor into Universal Ornaments.
We plan to allow players to do this with in-game effort OR Silver.
This feature is in early development and is expected sometime during Year 4.
Each Season we will deliver an aspirational pursuit for armor. We haven’t done this consistently in Destiny 2.
This armor will come from activities, not the Season Pass nor Eververse
As an example: We removed the Eververse Armor from Season 11 and itemized it into an aspirational activity, because this is the right thing to do for the game.
We are improving the rewards for Aspirational Activities (Raids, Trials, Dungeons)
Going forward, Aspirational Activities will reward players with power, items, and vanity.
When we build an Aspirational Activity it will have at least one accessory to pursue.
The team is working on Adept Weapons for Trials of Osiris.
Trials will get new Armor (aka not reprisal), accessories, and weapons in Season 13.
Trials will get new Armor every year.
Destiny’s next Raid will have brand new Armor, Weapons, and Exotic Accessories to pursue (no spoilers).
Beginning in Season 12, we will no longer be selling ships, ghost shells, sparrows, or armor ornaments in Eververse that are visually based on themes from Aspirational Activities. 
We are not planning on changing existing items as that is time we could be spending on itemizing the future.
CORE PLAYLIST REWARDS CHANGES (STRIKES, GAMBIT, AND CRUCIBLE)
We are adding a new set of Armor for the core playlists (Strikes, Gambit, and Crucible).
This armor shares a set of new geometry, with decals and shaders specific to the activity.
We will create new sets like this each Year (e.g., Year 4, Year 5, Year 6, etc.)
This set will arrive alongside the next Expansion.
Starting in Season 12, we are adding a new Pursuit Weapon each Season.
This weapon can be earned by playing your preferred Core playlist.
This weapon will have activity-specific Legendary Skins that can be unlocked in each playlist.
We will no longer be selling new Legendary Weapon Ornaments in Eververse.
DUST AND ENGRAMS.
We are making it easier for you to earn Bright Dust.
We will be moving away from character-specific ways to earn Bright Dust and more toward Account-specific paths.
This change is geared toward giving one-character players significantly more Bright Dust than they earn today.
We’re updating the Bright Engram to be more relevant than it is today.
The earned Bright Engram in the Season Pass will be updated to include various Year 3 Eververse items previously sold for Silver and Bright Dust. And going forward, that Bright Engram will update each Season to include Eververse items from 3+ seasons prior.
On behalf of all of us at Bungie, we hope you and yours are safe and well. We know you could be doing anything with your free time, and so, so many of you are spending it in our worlds. Thanks, and stay safe. See you soon, -Luke Smith And now back to your regularly scheduled TWAB!
NEARING THE FINISH LINE
Look, you know it. I know it. Titans have taken a stand, owning the Guardian Games since Day 2 of the event. They’ve held strong against the book-reading Warlocks. They laugh in the face of fashion-centric Hunters like myself. After years of taking a backseat and avoiding the spotlight, Titans are showing off their Light brighter than they ever have before.
The more I think about this, the less surprised I am. Going into the event, I knew Titans would show up… maybe not to this extent, but Titans always have a way of being there when you need them. Day in and day out, Titans are standing strong in the face of darkness to protect the citizens of the Last City. Even if I was hoping for more Hunter wins, I can’t help but acknowledge the unrelenting strength here. Good stuff, Titans. You all deserve a bit more credit than folks give you.
We still have a few days left of this event, all contributing two points to daily standings. Warlocks, Hunters… these are your last chances to make a statement. Will you swap placements before the end of the games, or have you embraced your second and third place standings, respectively? Let’s see what you’ve got.
Now, let’s look at the rest of this week’s topics. Guardian’s Heart is coming to a close, and we have a final list of Bungie Bounty targets for you to hunt in support of charity, as well as a forecast of the final Iron Banner for this season.
GUARDIAN’S HEART UPDATE: FINAL WEEK
The Guardian’s Heart Charity Initiative has entered its final week. If you’ve been following along, we hit our $700,000 goal last week! Knowing this community, though, we aren’t even close to done yet. At the time of writing this article, you’ve already helped raise another $50k to help those impacted by the COVID-19 pandemic. We still have a slew of Bungie Bounties to place on the heads of our community in support of this charity event. Here’s who you’ll be looking for over the next few days:
May 8 - Phammy at 1:00 AM on PC (Australia)
May 8 - Benj and PolarBear at 10:00 AM on PC (UK)
May 8 - Kinda Funny and What’s Good Games at 12:00 PM on PS4
May 9 - Zoe_ at 5:00 AM on PC (UK)May 11 - Jarv and HOUNDISH at 10:00 AM on Xbox (UK)
The Guardian’s Heart Initiative ends at 10:00 AM Pacific on May 12, 2020. If you would like to support this charity initiative and receive the Guardian’s Heart emblem, please donate $20 or more to the Tiltify page before this deadline!
Again, thank you to everyone who has donated thus far. I don’t think any of us could have imagined a pandemic like this in our lifetimes. To see Guardians coming together once again to support those in need warms our hearts. Thank you.
IRON FINALE
Next week, Lord Saladin returns to the Tower, hosting the final Iron Banner of the season. If you dig 6v6 power-enabled combat, this is your time to shine. Saladin will bring his final round of weekly bounties, each of which rewarding pinnacle power gear. Let’s say you’ve been striking out on that final Heavy Weapon – Iron Banner may grant you the Rocket Launcher you need to finish your pinnacle journey for this season.
As this is the final Iron Banner of the season, this serves as last call for a few rewards.
Iron Remembrance Armor Sets
Cast Iron Emblem
Iron Precious Shader
Additionally, this will be your last chance to earn the Point of the Stag Pursuit Bow. This weapon will not be available during Season 11, so get in there and complete your quest! Who knows, maybe you’ll fall in love with a new Bowfriend.
Iron Banner and Bonus Valor will be available from 10 AM Pacific on May 12, running through 10 AM Pacific on May 19.
BUG BASHERS
I’ve said it before, and I’ll say it a thousand times more: The only good bug is a dead one. The Player Support team is vigilant, diving into as many #Help threads as they can each day to diagnose issues, distribute help articles, and find new issues in Destiny 2.
This is their report.
SMALL FIRETEAM XP BUFF
Fireteams who play together, stay together, which is why it’s important to reward them for their dedication. Earlier this week Bungie Help tweeted out an issue identified with the Season Pass Small Fireteam XP Buff:
An issue has been identified with a fix in progress where a small amount of the Season Pass Small Fireteam XP Boosts aren’t always applied to players appropriately. Regular XP Boosts aren’t impacted. Stay tuned to our This Week at Bungie blog post this week for more information.
We concluded that, in the worst-case scenario, this issue is unlikely to have impacted players more than a single Season Pass rank. We expect to deploy a fix by patch 2.8.1.2 on May 19.
ERROR CODES
Destiny Player Support is investigating increases in connection-based error codes, including BEAVER, ANTEATER, and RABBIT, with priority set to NEWT and WATERCRESS errors.
As we continue to investigate solutions for players affected by persistent WATERCRESS errors, Destiny Player Support has set up an investigation timeline for players to track the progress of our internal investigations into the issue. This thread will continue to be updated with the latest information as it becomes available and until a solution is found.
KNOWN ISSUES
While we continue investigating various known issues, here is a list of the latest issues that were reported to us in our #Help Forum:
The Doom Fang Pauldron exotic Titan gauntlets gain Super energy inconsistently on Void melee kills.
The Warlord’s End perk on Felwinter’s Helm exotic Warlock helmet activates inconsistently with melee and Finisher kills.
Performing a Finisher while wearing the Severance Enclosure exotic Titan chest piece will not count Finisher kills towards bounties.
The end of a TWAB usually means that we’re nearing the end of a Thursday… which leads to another weekend of Trials. While Trials is a predictable Friday offering, we’ve seen some feedback that things shouldn’t be too predictable. This week’s Trials of Osiris map will be [Redacted]!
Wait, what? Didn’t I confirm that Trials maps were on a set rotation per season? Yeah… I totally did. But that’s the beauty of a live game, things can change. The team has been looking at your feedback daily since Trials launched, and some things are a bit easier to change than others. For the foreseeable future, Trials maps will be on a random rotation. If anything changes with those plans, we’ll be sure to let you know.
Have a good weekend, and we’ll see you again next week. Cheers,-Dmg04
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skypxllar ¡ 5 years ago
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[UPDATES] Blog Updates
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Alright some updates:
I’m now testing out autoplay on my blog. Added a few more songs too considering all of my muses. The volume is at 15% though. That way it’s not too distracting or bursting your eardrums when getting on my blog XD.
New muse appears tomorrow. I have a new banner, two new promos, and a basic about page ready to go. Unfortunately, I won’t be posting her banner until tomorrow so just remind me to do that if it’s not up by the end of tomorrow. (also, I’m posting two posts leading up to that. If you can’t narrow down who it is by the end of the day, then we need to have a serious talk XD).
Now that school ends tomorrow and I don’t plan on completing college, I should be able to have some more time to make icons, work on threads, and make new threads. Note: I say SHOULD because Destiny 2 Season of Arrivals launched on Tuesday, the Entei event in Masters launched today, the Isle of Armor launches next Wednesday, I have to re-do CrossCode, I have some freelance work coming soon, and I do want to continue working on my game and honing my drawing skills. Any one or two of these can easily eat up my time in the 3 days that I don’t have work.
All major storylines are planned to be finished by the middle of July. That includes the Galar Travels event and the Kimono Maiden side story. Now that I have time to actually, you know, FINISH THEM, I don’t want to start the next storyline until they’re done, mostly because the next one is going to be a uh... pretty big one for the progress of the blog (and hopefully @ruinspantheon​ will finally get on so we can progress it together).
I’ve hidden my minor muse/NPC page. There’s so many NPCs on this blog that I pull out of nowhere that it’s hard to keep up. I am going to work more on relationship pages to keep everyone updated on how muses relate to each other. It’ll take some time to finish everyone though (just like how there’s STILL no damn bio for Ray, Helen, and Cynthia. Yikes.)
I’m thinking of redoing several of my banners now that I feel like I’ve improved. Specifically, I’m thinking of updating Zinnia and Lacey/Hera.
Let me know what you think about these updates. Also, posting some questions that I’ve been thinking about for a bit, so watch out for that.
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swordarkeereon ¡ 7 years ago
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When Networking Starts Impeding Progress
My key phrase for the last month has been:
Writing the next book is a writer’s first priority.
This weekend, while at lunch with a fellow writing friend, we talked about volunteering for writing associations at which time she let it slip that she was involved in three other writing groups aside from the one we were both in.  At the past M&P show, a lovely writer I met there told me about two organizations she was in, plus an in-person critique group, and she was planning on joining our organization on top of that. This made me pause and wonder if I was doing enough for my career by limiting myself to one writing organization.
Naturally, I began looking at the last six months, at all the events I’d done, and thought about my upcoming stint as the Independent Published Author’s League Liaison for my writer’s group. The responsibilities include two board positions, attending certain group functions, on top of helping to organize promotional events for the group. With all of this comes a lot of planning, communication, and events. I had to admit to myself that I was barely able to manage my chaotic schedule + writing in the past five months belonging to just one group while simultaneously promoting my writing. How do these other authors do it?
Then I realized, after looking things up, that the writers who had this kind of time were the writers only releasing a single book in a year. My release schedule was a bit lax this year. I managed to repackage two short story collections and finish a few novellas which I then put into a collection. I have not released a single full-length novel or book this year – unlike years past where I released a minimum of 2-3 novel length titles each year. However, in previous years I didn’t do as many conventions, trade shows, signings, etc…  This left me a great deal of time to focus on the work.
Admittedly I had considered joining another group, and possibly an in-person critique group, earlier this week – for like half a second. But luckily the realization that I just didn’t have any more time to devote to networking or monthly meetings slapped me hard across the face. I work 28-37 hours a week at the p/t day job. What’s left is the same amount of time every week for writing tasks. That includes all promotional work, networking, administration, volunteer work, and, of course, writing.
This past week I wrote 567 words (aside from the 1500 words in blog posts).  But I also managed to get things squared away for Mile Hi Con, to take an inventory of book stock, to do some promotion, answer reader mail, update my computer, deal with some advertising material, plan some volunteer work, finish reading manuscripts for friends/blurbs etc… I actually got quite a bit done, just not writing.
So now my challenge is creating office hours. I already have office hours for Daemonolatry for other people.  I’ve cut off FB correspondence for readers for my S. Connolly pen name in hopes readers will use my email instead, so I’m not tempted to answer email outside office hours there.
This coming week I have lunch with a fellow writer so I can pick up my new banner and a new sign for our spinner at a bookstore about forty minutes from me. Then I have to deliver said sign to the bookstore which shouldn’t be more than a two-hour task. I have a podcast to prepare for Tuesday night. Then Friday, I sit on two panels , one panel Saturday, and have a book signing Saturday afternoon at Mile Hi Con. Sunday I promised my husband I’d help with outside chores around the house. In between all of this I will somehow manage to get some writing in.
Luckily – I have no more events planned for the rest of the year, so November and December, amidst all the chaos of the holiday season and shopping and family – I will try to write as much as I can.
Writing the next book is a writer’s first priority.
Now to decide what I’m going to do with that.
TREE
COFFIN
CLOVER
As always, I will read the middle card first. The Coffin symbolizes big changes/transformations coming. A project will come to a close (I sincerely hope this is ETG as I think this novel created a serious emotional block for me this year). It’s time to let go of the old so something new can manifest.  Despite what this sounds like, the card insert here is the nine of diamonds – suggesting growth in the material world. In my mind this translates to book sales, or at least more people recognizing and/or reading my work.
The Tree indicates that things are unfolding and I need to allow them to grow before I can see the results of the work.  The insert is the seven of hearts. Changes in my emotional state.  Interesting that this comes up in the midst of the Sorath work because I feel my attitude toward all the networking and events changing, but they still throw me off and keep me focused elsewhere rather than on my work.
The Clover points to good things happening soon and suggests I need to be prepared when good fortune strikes, especially since sometimes opportunities are fleeting. The six of diamonds is encouraging me to make note of any patterns I see in the physical world in order to take advantage of my opportunities.
The timing on all of the cards suggests I will see the bulk of this come to manifest between February and May of 2018. So I am excited for this. But this spread has also given me an idea about how to create office hours.
Sunday:
2PM-8PM Daemonolatry for Other People + any administrative work like taxes, royalty reports, accounting, etc…
9PM-10PM Scheduling/Planning the following week.
Monday:
9AM-6PM – Day job.
7PM-8PM – Writing time
Tuesday:
9AM-6PM – Day job (every other week)
9AM-10AM – My agenda emails + Admin Work (writing days)
11AM-12:30PM – Writing time. (writing days)
1:30PM-5PM – Writing time (writing days)
6PM-7PM – Podcast time – prep or on air. (writing days)
7PM-8PM – My agenda email or Social Media Scheduling or writing time as needed.
Wednesday
9AM-6PM – Day job.
7PM-8PM – Writing Time
Thursday (Writing Day – always)
9AM-10AM – My agenda emails + Admin Work (writing days)
11AM-12:30PM – Writing time.
1:30PM-5PM – Writing time and/or errands.
7PM-8PM – My agenda email or Social Media Scheduling or writing as needed.
Friday
9AM-6PM – Day job.
7PM-8PM – Writing time.
Saturdays:
Family/Domestic/Errand time all day unless I’m on deadline and need to catch up on writing (only).
This means that I will only deal with social media and email that is not my agenda on Sundays, Tuesdays, and Thursdays.  I will deal with errands on Thursdays and Saturdays. I will have writing time Monday-Friday (at least an hour a day). This schedule also allows for meals and family time, as well as time to clean my house. Now the discipline to stick to it is another matter entirely. But I hope my friends and family will support me with the new schedule and try to help out by not being upset when I don’t answer their emails right away, or I choose to schedule lunches (no more than two hours) on Thursdays, Saturdays, and Sundays.
What does my agenda mean? It means that if it’s volunteer work, or furthers my career in some way — those things are MY agenda. If it involves requests, questions, or someone else’s needs that aren’t also my needs – then it can wait because that’s someone else’s agenda.
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gocommunitybuzrush-blog ¡ 5 years ago
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WordPress Plugins For Affiliate Marketing
WordPress Plugins For Affiliate Marketing  
Web Marketing
You might be considering how to monetise your hard work if you’ve been running a blog for some time. And as you may may have learned,WordPress Plugins For Affiliate Marketing is definitely a true way to do this.
But once you embark on introducing WordPress Plugins For Affiliate Marketing to your blog it can fast become a confusing mess. You have got connections to manage and if affiliate products transformation word of mouth URLs, you do have a number of articles to go back by way of and redo.
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Don’t let this put you off of although. The truth is,WordPress Plugins For Affiliate Marketing can certainly be arranged readily now I am traveling to tell you the way to spin the chaos in to a efficient operation.
Here are the best quality Wordpress platforms WordPress Plugins For Affiliate Marketing plugins for managing web links, introducing your promotions and having the most suitable give back on the complicated advertising and marketing succeed.
1. ThirstyAffiliates
First up is Thirsty Affiliates, a WordPress plugin that makes managing your affiliate links a breeze. You possibly can reduce your partner URLs to take off the distracting numbers and symbols associated with a recommendation website. This plugin permits shortening connections to things such as:
1./endorses
2./go
3./reference
Also, you can easily fixed hyperlinks to start in new tabs when clicked on and place online affiliate connections in to a posting or document getting a tumble-all the way down list. Make sure you’ve incorporated your referrer url links to ThirstyAffiliates 1st.
301 Redirects are employed thoroughly with this particular wordpress tool so you can set in place alternatives for across the world no-using all web links.
But the considerable supplying spot, i believe, is the capacity to change your internet website links, without needing to endure every one post and modify it physically. Everything you need to do is affect the connection with the Dehydrated Affiliate controls and you are ready to go.
The above mentioned attributes are very accessible to no rate in any way. But for lots more using this plugin, it’s seriously worth studying the Seasoned professional AddOn to find exactly what it does for your requirements.
Master AddOn functionality:
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•Lookup and import The amazon online marketplace partner website links
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2. Website Shortener Expert
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Your website links may be categorized by niche, which signifies each of your affiliate url links are prepared in a single, making it simple to find the main you will want.
Web address Shortener Master may include redirect headers, that has an solution to start urls in the new tab or windowpane. And bulk website updating is undoubtedly an alternative editors will like considering that it saves you time trying to edit one-way links in articles one-by-one.
These features and more are bundled in with the free option of this plugin, which is great if you’re on a budget. But extra functionality is unlocked with all the pro type.
Guru benefits
•Put additional capability by means of JavaScript together with your redirect
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•Set up redirection slow downs
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3. Succeed Brings
It’s a plugin with a heap of features you would be wise to make use of, though thrive Leads might not seem like a typical choice when considering how to market your affiliate links.
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Do well Sales opportunities elements
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4. Flourish Ultimatum
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So, if Bob visits on one day, he’ll get a timer starting at 8 hours. If Bob’s friend Dave visits the next day, his timer will also start from 8 hours. Their timers will still continue to count down, although if you add the lockdown feature into this Dave, mix and Bob can clear their cookies and switch devices.
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So if Dave saw your timer on the Landing page, he could continue to browse through your site to a blog post, or info page, and see the timer counting down in the sidebar. This is great for ensuring deals take time and effort to miss.
Succeed Ultimatum qualities
•Solved day ads
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•Deal with accessibility with Lockdown
•Properly intended web templates
•Pull and Lose editor
•Infinite plans
•Dynamic relationship redirection
•completely translatable
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5. WP Notice Taverns
WP Notice Night clubs features a unobtrusive approach to exhibit information pub throughout your sales page. For affiliate marketers, this tends to suggest exhibiting a notice to an affiliate marketing give you’re at the moment selling.
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Expert benefits
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•Limitless notification pubs
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6. WP In Blog post Advertising
It’s good getting a method to display promotions with regards to your web page in the sidebar but concerning putting in classified ads within the blog posts, you must have anything a small completely different.
WP In Posting Ads is really a wordpress plugin that manages simply that, allowing you to exhibit varied commercials in just about every blog post you opt for. Ads can be inserted via a handy shortcode or into WordPress Hook areas like above or below the content. Alternatively, after a few paragraphs of content.
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WP In Article Adverts includes
•Advert break up assessing
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•Google Statistics integration
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•Reinforced in any Wordpress blogs subjects
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7. AdRotate
In relation to presenting your associate commercials, AdRotate is a great decision. It backs up a number of principal submitting networking sites, along with the way to monitor your special ads.
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AdRotate Pro capabilities
•Quick and easy to utilize dash board
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8. Promotions Expert
Ads Expert is very similar to AdRotate during that it is an entire-company advertising director. You can use it to display ads of all kinds from any service, including your own banners for affiliate programs,. That's what this means.
An interesting feature, to begin with, is that it bypasses ad blockers, to ensure your affiliate ads actually display, and you can display them in one of 20 ways.
Which includes as:
•Sole postings
•Randomly selected classified ads
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A/B assessment your affiliate ads can also be a offer you may use to ensure you get the very best conversions.
Promotions Master qualities
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•Backend supervisor
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After or within the conten, •Hooks to show ads beforet
•Category and Tag filter systems
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•Geo-focusing
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Which WordPress Plugins For Affiliate Marketing wordpress tool is best for you?
Many of the plugins layered in this posting can be employed in partnership with one another for your monster mixture of contrasting elements.
For a powerful WordPress Plugins For Affiliate Marketing machine, one or two that work well together is a great decision, although features overlap in some areas.
But consequently it’s for you to decide and what exactly you need to your web site and budget allowed.
For affiliates exploring deal with and arrange textual content links above all else, Dehydrated Internet marketers and Website url Shortener Seasoned professional are great opportunities. They shorten and beautify url links, and also presenting an incredible company feature-set in place to help keep your website links beautifully arranged.
Ads Pro and AdRotate are the two you’ll want to look more closely at if you’re more of a visual ads marketer. These plug-ins are very concerning how your postings present on your location. Offer great divide examining and analytics towards the mixture and it’s a recipes for achievement.
For a little less capability along with a more affordable price level, WP Notice Cafes and WP In Place Advertising are perfect, simplified possible choices.
Then finally, to electrical power-the electronic mails details and obtain resourceful with how you begin internet affiliate marketing, Prosper Directs and Blossom Ultimatum will let you drill into some strong concentrating on solutions. Provides might be showcased according to physical activity and powerful venture possible choices uncover attributes to further personalise your time and efforts.
Show more info visit BuzRush
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buzrushblog-blog ¡ 5 years ago
Text
WordPress Plugins For Affiliate Marketing
WordPress Plugins For Affiliate Marketing
Affiliate Marketing
If you’ve been running a blog for some time, you might be considering how to monetise your hard work. And as you might already know,WordPress Plugins For Affiliate Marketing is a reputable way to achieve this.
But once you embark on introducing WordPress Plugins For Affiliate Marketing to your blog it can fast become a confusing mess. You have connections to keep track of and if affiliate marketing programs adjust recommendation URLs, you have a substantial amount of content to go back throughout and redo.
Over this, there is many banners and pictures for any software. So, you can see how things can get muddled.
Never allow this to put you out of although. The simple truth is,WordPress Plugins For Affiliate Marketing could be organized effortlessly now I am planning to show you ways to convert the chaos suitable efficient operation.
Listed below are the very best WordPress Plugins For Affiliate Marketing plugins for monitoring one-way links, representing your commercials and having the perfect come back upon your very difficult promotion succeed.
1. ThirstyAffiliates
First, up is ThirstyAffiliates, a WordPress plugin that makes managing your affiliate links a breeze. It is possible to shorten your associate URLs to reduce the annoying numbers and symbols that are included with a referral link. This wordpress tool allows shortening inbound links to such things as:
1./advocates
2./go
3./refer
On top of that, you will collection urls to open up in new tabs when clicked and insert affiliate marketer web links to produce a put up or post making use of a decrease-downwards selection. Make absolutely certain you’ve integrated your reference inbound links to ThirstyAffiliates to start with.
301 Redirects are employed competently using this wordpress plugin and you could specify choices for around the globe no-using all urls.
However, the big reselling stage, i really believe, is the capacity to update your partner one-way links, without the need to proceed through every one blog post and revise it hand. All you need to do is replace the link in your Thirsty Affiliate program options and you’re good to go.
The above mentined benefits all are out there for no cost in the first place. But for lots more out of this plug-in, it is really worth examining the Master AddOn to find what it really is able to do to suit your needs.
Expert AddOn features:
•Quickly connecting search phrases to partner backlinks all over your articles
•Enhanced assessments
•Geolocation link redirecting
•Continue being compliant by effortlessly disclosing affiliate marketing hyperlinks
•Seek and import Amazon . com affiliate program connections
•Organizing affiliate marketer one-way links
•Simply click on special event forcing with Search engines like google Statistics
•Automatically look for ruined internet connections
•The employment of tad bit.ly ad goo.gl website link shorteners
•Compatibility with Google and yahoo tag manager
•Outward products integration with WooCommerce
2. Web address Shortener Seasoned professional
Web link Shortener Master works in the very similar way to Thirsty Affiliate marketers, in that particular it allows effortless hyperlink shortening for your special internet affiliate backlinks. You could make beautiful quick website links that happen to be a lot easier for website visitors to they’ll and memorise accommodate wonderfully into tweets and also other social network sites content material.
Your connections could be categorized by category, so this means all of your affiliate marketing inbound links are organised in one location, which make it simple to find the only one you need.
Web link Shortener Master encompasses redirect headers, by using an solution to available url links inside a new tab or window. And volume connect exchanging can be an approach publishers will like because it conserves time requiring you to revise inbound links in articles one at a time.
If you’re on a budget, these features and more are bundled in with the free option of this plugin, which is great. But alot more usefulness is unlocked together with the pro version.
Pro capabilities
•Bring supplemental usefulness by utilizing JavaScript with each of your redirect
•Redirect along with the META invigorate tag
•Redirect with invisible iFrames
•Cloak URLs to point out a different sort of at least one on hover
•Establish redirection setbacks
•Confine link alternatives
•Disallow folders in robot.txt
•Cutting-edge data
3. Survive Sales opportunities
Thrive Leads might not seem like a typical choice when considering how to market your affiliate links, but it’s a plugin with a heap of features you would be wise to make use of.
It’s all well and good organising and managing your links, but where Thrive Leads can help is by getting your visitors to actually click them on them. You’ll have the ideal platform to get your readers clicking, and that’s as simple as sending an email, by using this plugin to build your email list.
With Thrive Sales opportunities, you can certainly create delightful choose-in documents in many different formats and set those to trigger based on the settings you opt for.
Where it demonstrates its worthy of for affiliate marketers, is with a function named Good Urls. This feature tracks if a visitor has subscribed to your list or not. Your opt-in is shown if they haven’t. If they have, you get to choose an offer to show them instead.
Presenting an offer in place of an opt-in is an excellent way to point individuals witout a doubt informed about your web sites, towards a proposal they’re most likely to simply click on. To provide an actions with the site visitor and a future secure suitable for you.
Otherwise, you should use Thrive Contributes to bring qualified exit purpose popovers to all your evaluations - an effective way to have more clicks your affiliate marketer one-way links.
Flourish Prospects benefits
•A wide range of opt-in manner versions
•Powerful A/B evaluation
•Increase conversions with sensible get out of and clever url links
•Eyes-getting web templates
•Medical reliability targeting
•Precise reports and statistics
•Pull and lower editor
•Smartphone receptive
•Incorporates with all of primary e-mail marketing products
4. Do well Ultimatum
One more amazing plug-in in the Do well group that’s precious forWordPress Plugins For Affiliate Marketing is Prosper Ultimatum. This wordpress plugin utilises the strength of shortage marketing and advertising to stimulate individuals to act now.
For affiliates this means you would collection a 3-moment advertising campaign for the offering up, finishing on the particular day. The timer will countdown for 72 several hours all of which will show off to all your website visitors.
Try the Evergreen Campaign if you want to get more intricate and want every visitor to have their own countdown timer. Should you use this plan, there isn’t an end day for any timer. This indicates the timer is exclusive for every guest.
So, if Bob visits on one day, he’ll get a timer starting at 8 hours. If Bob’s friend Dave visits the next day, his timer will also start from 8 hours. Their timers will still continue to count down, although if you add the lockdown feature into this mix, Bob and Dave can clear their switch and cookies devices.
Just where important things get additional exciting is when you begin putting countdowns somewhere else on your own webpage. Do well Ultimatum allows electronic timers to be increased in articles or content, sidebars, alert night clubs and so much more.
So if Dave saw your timer on the Landing page, he could continue to browse through your site to a blog post, or info page, and see the timer counting down in the sidebar. This is good for being confident that offers take time and effort to overlook.
Prosper Ultimatum benefits
•Resolved particular date campaigns
•Evergreen marketing
•Systematically repeating efforts
•Keep control of accessibility with Lockdown
•By a professional crafted templates
•Drag and Decline editor
•Endless efforts
•Variable relationship redirection
•completely translatable
•Cell sensitive
5. WP Notification Bars
WP Notification Cafes creates a discreet solution to exhibit a note nightclub around your web page. For affiliate marketers, this will often indicate showing a alert with an affiliate marketer provide you with you’re already supporting.
Next to this, the wordpress tool could be used to increase your subscriber list by presenting visitors choose-in or creating personal facts by means of interpersonal follows.
Personalising the wordpress tool is clear-cut having the ability to switch hues and bar position. There is also the decision to demonstrate to your pub to merely Twitter or Search engines targeted traffic as primary directed at alternatives.
Where matters read more attention-grabbing is through the high quality elements within the professional adaptation of WP Alert Bars.
Professional features
•Set up the concern within the notification club
•Slip-in alert bar
•Stomach Break up tests
•Watch and click on keeping track of
•Email address company incorporation
•Boundless notice night clubs
•Publication container
•Relevant articles or blog posts
•Seek types
•Highly developed aiming for
6. WP In Post Classified ads
It is amazing getting an effective way to show off adverts within your website during the sidebar but on the subject of placing advertising in just blog posts, you want some thing some distinctive.
WP In Publish Classified ads can be described as plugin that deals with that, allowing you to monitor diverse advertising in each and every post you opt for. Ads can be inserted via a handy shortcode or into WordPress Hook areas like above or below the content. Alternatively, after a few paragraphs of content.
Divide tests is a really worthwhile highlight from this plugin, allowing you to divided examine individual postings or randomly twisting styles. What’s additional, advertising are usually disguised . from members that happen to be recorded in and you can demonstrate or conceal them after having a set in place number of days.
WP In Post Classified ads characteristics
•Advertisement split tests
•Impression traffic monitoring
•Display/cover advertisements methods
•Search engines Stats tracking incorporation
•Show advertisements randomly
•Supported in every Wordpress blogs motifs
•Regulate topics one by one
•Extensive paperwork
7. AdRotate
In terms of showing your partner advertisements, AdRotate is a good selection. It can handle several huge writing networking sites, together with the solution to showcase your classified ads.
The totally free release is limited in that one can only include your special advertisings and set up up an easy routine. Include this using the substitute for turn postings for more effective sales, it is a great, compact plug-in that does the responsibility very well.
The master type, however, supplies more descriptive organizing options, in addition to geo-tagging features to focus on certain countries and cities. Additional to this very, you could accept ads from thirdly-participants.
That said, for the majority webpages, the absolutely free version is probable plenty of to meet your requirements.
AdRotate Master functionality
•Quick and simple to utilize dash panel
•Endless advertisement creation
•Advertising information and confirming
•Geo-aiming for
•Routine ads before hand
8. Postings Seasoned professional
Advertisements Expert is very similar to AdRotate in that particular it is a whole-support ad manager. You can use it to display ads of all kinds from any service, including your own banners for affiliate programs,. That's what this means.
An interesting feature, to begin with, is that it bypasses ad blockers, to ensure your affiliate ads actually display, and you can display them in one of 20 ways.
Which includes as:
•Specific postings
•Randomly selected adverts
•Commercials inside a grid
•Commercials slider
•Nook peel
•Sidebar postings
•Website hover adverts
•Tier ads
•Experience adverts
•Get out of popup postings
•Scroll bar promotions
Wonderful-tuning details is simple with geo-directed at, advertising capping and various booking remedies. Aside from that, advertising could be filtered from displaying on labels and sections you spell out.
A/B assessment your affiliate marketing advertising can be another include it is possible to use to make sure you get the very best sales.
Postings Expert attributes
•25 advert web themes
•Backend manager
•Display commercials in on 20 methods
•Illustrate ads only X circumstances a user/procedure
•Demonstrate or complete adverts soon after X just a few seconds
•Hooks to show ads before, after or within the content
•Category and Tag filtration system
•Daily schedule ads and control postpone
•Geo-focusing
•completely receptive
Which Wordpress platformsWordPress Plugins For Affiliate Marketing plugin meets your needs?
A lot of the plug-ins taken care of in this posting may be used side by side with the other person to obtain a monster blend of supporting functionality.
Features overlap in some areas, but for a powerful WordPress Plugins For Affiliate Marketing machine, one or two that work well together is a great decision.
But in the end it’s for you to decide and exactly what you need for the web page and expense plan.
For affiliates on the lookout regulate and arrange written text web links above all else, Dehydrated Affiliate marketers and Web address Shortener Professional are great possible choices. They beautify and shorten one-way links, besides offering up an exceptional business offer-collection and also hardwearing . inbound links wonderfully arranged.
Ads Pro and AdRotate are the two you’ll want to look more closely at if you’re more of a visual ads marketer. These plug-ins are about precisely how your advertising show off in your online site. Offer excellent divide evaluation and google analytics straight into the combine and it is a recipes for achievement.
For rather less capability along with a more cost-effective price tag, WP Alert Cafes and WP In Publish Advertising are perfect, simplified alternatives.
Last of all, to capability-increase e-mail directories and get creative with how you will proceed with web marketing, Thrive Potential buyers and Blossom Ultimatum let you drill down into some large aimed towards selections. Gives are usually showcased dependant upon physical activity and highly effective plan remedies discover options to help you personalise your time and effort.
Show more info visit BuzRush
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luxus4me ¡ 7 years ago
Link
Convince and Convert: Social Media Consulting and Content Marketing Consulting http://j.mp/2qQ0KMw
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet
2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
The post 5 Landing Pages You Need to Manage Your Reputation appeared first on Convince and Convert: Social Media Consulting and Content Marketing Consulting.
http://j.mp/2Jdaasg via Convince and Convert: Social Media Consulting and Content Marketing Consulting URL : http://j.mp/2bDvqHX
0 notes
mercedessharonwo1 ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
conniecogeie ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
christinesumpmg1 ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
mariasolemarionqi ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
fairchildlingpo1 ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
thesevenseraphs ¡ 7 years ago
Text
Bungie Weekly Update - 5/3/18
This week at Bungie, we’re counting down the minutes till Warmind.
In recent months, a series of updates for Destiny 2 has added some quality-of-life improvements to the game. On May 8, we’ll deliver even more. Tuesday can’t come soon enough.
Season 3 will make all players more powerful and give them new ways to earn some Glory (and Valor).
Expansion II will send you starside in search of new activities, new lore, new challenges, and new loot.
Cheers to Vicarious Visions for their passion and dedication to the craft of creating amazing experiences for players. They’ve been wonderful partners with us on this journey. With Destiny 2 PC and Warmind under our collective belts, we’re excited about the future of this collaboration. Before you see their contribution to the world of Destiny,
Creative Director Brent Gibson has a message from his team:
Brent: The team at Vicarious Visions have been fans of Destiny long before we started working with Bungie on this amazing franchise. While working alongside our counterparts at Bungie, we've met the challenge of expanding the Destiny universe and we are beyond thrilled that the day is nearly here! We are honored to have added to this rich world with passionate fans numbering in the millions. This is the kind of thing that game developers dream about. We are fortunate enough to not only add to the gameplay experience, but the franchise as a whole by bringing the legendary Hunter, Ana Bray, to life! She has carried our banner through this entire journey and we can’t wait for you to meet her on this adventure. See you on Mars on May 8!
On Approach We’ve had a lot of fun hosting “Warmind Week” on the blog. There’s a lot we want you to know before you plot a course for Mars. If you missed a beat, here’s a recap. The Destiny 2 Narrative Preview set the stage with five pieces of weblore written by our team.
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On Wednesday, we released the “Warmind” digital comic, written by Mark Waid (Doctor Strange) and David A. Rodriguez (Destiny 2: Warmind), and inked by Kris Anka (Runaways).
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We’ve also released two new Developer Insights to give more details on what to expect when Warmind launches. Creative Director Brent Gibson from Vicarious Visions and Design Lead Evan Nikolich from Bungie shed light on the state of Mars, Rasputin, and the enemies you’ll be introduced to. Sandbox Design Lead Josh Hamrick and Senior Crucible Designer Kevin Yanes walk us through the Exotic Masterwork weapon process, with additional information about Crucible Ranks, which will be available to all players when Season 3 begins on May 8.
Season 3: Exotics and Crucible
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Warmind
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We have one more Developer Insight planned for release on Friday, May 4, featuring commentary from Design Lead Jacob Benton and Design Lead Ben Wommack on the development of Escalation Protocol. Stay tuned to Bungie.net/Warmind for more!
Patch Note Preview
In previous articles, we’ve been diving deep into the details of design goals for some of the larger changes coming in Season 3. There’s quite a bit more to Destiny Update 1.2.0, so here’s a quick overview of feature changes and bug fixes that will also be deployed next week:
As a short-term solution, Vault space has been increased from 200 to 300 items.
Multi-emote is here! You now can configure all four emote options with player-selected emotes.
The entire emote collection is now always available to you for convenient swapping.
Items in the emote collection have been removed from the Vault, as it's no longer needed.
Guided Games will now feature a Leviathan Guide emblem that tracks the number of raid encounters and raids a player has completed as a Guide.
This emblem rewards a unique aura for 14 days after a player completes a raid as a Guide.
Once a week while the aura is active, guiding a raid to completion grants one Bright Engram.
A new inventory category has been created that will contain pursuit tracking items, such as those for Exotic quests.
Items in the Pursuits category are specific to each character and not shared across the account.
In-game audio settings (sliders between 1 and 10) were added or revised:
SFX Volume
Dialogue/Cinematics Volume
Music Volume
Chat Volume
Weekly lockouts for raid and raid lair rewards are now class-based.
Players running multiple characters of the same class will receive rewards only the first time they run the raid or raid lair in a given week.
Fixed an issue with collections where event emblems would not show up unless players owned Curse of Osiris.
Fixed an issue where players would encounter a black screen upon loading into the Tower.
Fixed an issue where Cayde was offering only one treasure map for Mercury.
The full suite of patch notes will be published on May 8 shortly before Warmind becomes available. We’re currently targeting a 10 AM release, but stay tuned to @Bungie for announcements.
Details on Design
The Exotic Sandbox that you’re familiar with is about to change. We’ve had Senior Sandbox Designer Jon Weisnewski on the hot seat to talk us through the upcoming changes on stream and on the blog. You may have seen some demonstrations of new and improved Exotic weaponry this week. Some of the changes have some nuance to them, so here he is again with the exact details on how your arsenal is evolving:
Jon: Due to a lengthy update this week, I’m going to keep my section short. This’ll be the last Exotic tease from me. After this week, you’ll be playing with all of the new changes!
Risk Runner: We gave Arc Conductor increased resistance to incoming Arc damage (50%) and enabled it in the Crucible. Arc Conductor will now activate when the weapon is stowed, but damage resistance will only work when the weapon is in your hands. This was already a strong gun for PvE. We’re hoping these changes give it a place in some interesting Crucible load outs, strategies, and counters.
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Sweet Business: If you run this gun, you probably just want to shoot forever. We gave it a capped ammo inventory of 999. It’s not forever, but it’s a lot.
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D.A.R.C.I.: This Sniper Rifle now grants 4x damage once locked on a target (exact scaling depends on activity, difficulty, light level delta, etc). It shouldn’t take a master strategist to figure out how this will benefit you in PvE. Any Crucible combat snipers will also want to give this gun a try; it’s got a: 7 round magazine, reduced zoom for closer engagements, and an aim assist stat retuned to be more generous when you haven’t locked a target yet for better results while drag sniping.
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Lastly, I want to quickly acknowledge the whole team, which has been working really hard to get Exotic weapons in Update 1.2.0 ready for you over the past few months. I’ve been the one doing the talking, but it has been far from a solo effort. In particular, there’s a group of testers who has come to the table daily to both ensure these changes are bug-free, and also provide us with bone-breaking player feedback. The team has done a tremendous job at helping dial in a sweet spot for many of the guns. A billion thanks to them!
Mixing Things Up a Little
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Destiny Updates 1.1.2, 1.1.3, and 1.1.4 have brought quality-of-life changes to Destiny 2. Update 1.2.0 is almost here to bring more community-requested features to the table.
Senior Investment Designer Daniel Auchenpaugh has details on the upcoming Heroic strike modifiers and the new Legendary Nightfall Challenge Card.
Dan: In Season 3, we’ve increased the baseline difficulty of Heroic strikes to make combatants more aggressive and make the experience feel more, well, Heroic. Additionally, at any given time the Heroic strike playlist will have three modifiers on it: one Burn (rotates weekly), one Advantage (rotates daily), and one Disadvantage (rotates daily). Here’s a quick rundown of what you can expect in those categories:
Burns
Arc Singe: +25% Arc damage increase (outgoing and incoming)
Solar Singe: +25% Solar damage increase (outgoing and incoming)
Void Singe: +25% Void damage increase (outgoing and incoming)
Advantages
Brawler: Double melee recharge rate and damage
Grenadier: Double grenade ability recharge rate and damage
Heavyweight: Triple Power ammo drop rate, double Power weapon damage
Disadvantages
Glass: Players Health and Shields are halved, but recharge rates are doubled.
Blackout: Radar is disabled, and enemies do 20x increased melee damage
Iron: Enemies no longer stagger, and health pools are increased by 50%
Grounded: Players take 5x damage while airborne
Legendary Nightfall Challenge Card
Players will now be able to take their Rare Challenge Card to XĂťr and upgrade it to Legendary Challenge Card. Doing so adds more customization options to the card; Legendary cards allow you to select one Burn, One Advantage/Disadvantage, and two additional Disadvantages. With the exception of Glass, all other Advantages and Disadvantages listed above from Heroic Strikes can be applied to the new Challenge Card. Additionally, there are a few Disadvantages unique to the Legendary Challenge Card you can select:
Unique Challenge Card Disadvantages
Extinguish: Return the fireteam to orbit on a wipe
Famine: Ammo drops reduced by 50%
Match Game: Players must match their damage type to the enemy shield type
Attrition: Health regen is slowed greatly, and enemies drop health orbs
Momentum: Health regenerates only when the player is moving
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Nightfall Par Scores Updated
In Destiny Update 1.1.3, we introduced Nightfall emblem variants. As the new Legendary Nightfall Challenge Card will give players more ways to increase their scores, we’re increasing the par scores required to earn specific rewards. Emblem variants, auras, and token reward bonus par scores have been updated to the following:
30k
60k
110k
200k
As a reminder, when you reach new record par scores for a specific Nightfall, you increase your chances to earn the associated Nightfall Unique Reward! We’ll be watching community scores closely once Update 1.2.0 is released, and we’ll let you know if any adjustments need to be made.
Prismatic Matrix
In the January Development Update, we spoke of shifting the balance of vanity content in favor of activity rewards, rather than purely through Eververse. We first addressed this balance by adding vanity rewards to Crucible, Nightfall, strike, and raid activities. To further improve the overall Eververse experience, a new feature we’re calling the
Prismatic Matrix will debut in Season 3. This feature has been developed with three key goals in mind:
Give players more control over how they earn Eververse items
Offer a more predictable path each week that guarantees access to specific items
Drop fewer duplicate items
At release, the Prismatic Matrix will feature 10 Eververse items from Season 3 each week it is active. Each item within the Prismatic Matrix is on a knockout list, which means every player is guaranteed to receive all featured items for a given week by the tenth activation. Earning items via Bright Engrams, Bright Dust, or previous Matrix activations will also knock rewards off the list. In turn, each activation guarantees players an item that they have never previously acquired.
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With your first well-rested level-up each week, you’ll earn a Prismatic Facet, allowing one free use of the Prismatic Matrix. Prismatic Facets stack up to 3, so make sure to have proper inventory space before earning a rank-up on a given week. Players can also purchase more activations for 200 Silver each. Outside of the Prismatic Matrix, players may continue to earn Bright Engrams each time they level up, and they can still purchase these engrams if they want a chance to get everything from the Season 3 catalog. Additionally, we’re increasing the number of items available from Tess each week with Bright Dust, from 14 to 18 items.
We want to continue experimenting and evolving Eververse to improve player experience, and give more paths to earn Eververse rewards. Please give us your feedback once Season 3 begins, as we’re dedicated to improving these systems moving forward.
Run of Show
 With each update,Destiny Player Support is on standby to ensure the package has been delivered to your platform without issue. The following information will guide you to your first steps in Hellas Basin:
Destiny 2 Server Maintenance
Services will be brought offline for maintenance on Tuesday, May 8, 2018. During this time, Destiny 2: Warmind, Update 1.2.0, and Hotfix 1.2.0.1 will become available to players. Please see below for the timeline of the maintenance window.
6 AM PDT (1300 UTC)
Destiny 2 server maintenance is scheduled to begin
Players may no longer sign in to Destiny 2
7 AM PDT (1400 UTC)
Players still in Destiny 2 activities will be returned to the title screen
Destiny 2: Warmind and Update 1.2.0 will be available to download and install
11 AM PDT– (1800 UTC)
Destiny 2 server maintenance is scheduled to conclude
Destiny 2 Hotfix 1.2.0.1 will be available to download and install
Storage Requirements
Destiny 2, including all updates, has the following storage requirements for each platform: Platform | Destiny File Size | Storage Space Needed for Download PlayStation 4 | 53 GB | 71 GB Xbox One | 50 GB | 50 GB PC | 48 GB | 68 GB
Destiny Update 1.2.0 Known IssuesPrior to the release of Update 1.2.0, the following issues have been identified and are currently under investigation:
Anti-Extinction Greaves: The female Titan’s Dead Orbit leg armor piece, Anti-Extinction Greaves, may display a small visual issue.
Exotic Masterworks: Once upgraded to a Masterwork, an Exotic weapon or armor piece will not display as a Masterwork when viewed from an Exotic engram preview.
Strike Playlist: Players are not able to matchmake into strikes from an expansion they do not own. Players will receive a prompt to purchase the needed expansion if they attempt to join a fireteam of players who own an expansion that they do not own themselves.
Warmind:
Some quest items in the Warmind campaign may not show up in the loot stream of all fireteam members. However, the quest item should still be added to the inventories of all fireteam members.
If players have a full engram inventory, they may not be able to accept some vendor quest items until they make space in their inventory.
Exotic Armor Tooltips: We are aware of an issue in which the perk text on Warmind Exotic armor tooltips appears in a different color than on similar gear pieces. This does NOT mean that players need to unlock these perks to be able to access them.
If you encounter any issues when playing Season 3 or Warmind content, please post a report to the #Help forum.
124 notes ¡ View notes
maryhare96 ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
rodneyevesuarywk ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
https://ift.tt/2GrhfHY
0 notes
byronheeutgm ¡ 7 years ago
Text
5 Landing Pages You Need to Manage Your Reputation
Your reputation is important. Branding is a fundamental focus of successful businesses. Companies spend fortunes watching social media for mentions, checking out reviews, paying for review posts on popular blogs, advertising through influencer videos, dealing with customer service complaints, and holding massive customer engagement campaigns.
Certainly, you’ve been doing your best on a more limited budget. But have you been building landing pages for the task? Believe it or not, landing pages can be one of the best possible ways to manage your reputation, because they give you total control over the narrative.
Landing pages work for both reputation management (because they are able to rank for your brand name) and traffic + lead generation. (If you do this right, they are able to direct clicks to your site.)
Where else can you get that kind of power? Through a social media page? Blog comments? Video responses? Nope! On a landing page, you can present the image and information you want and use it to help cultivate your reputation from the very first click. Everything else will follow.
How to Brainstorm Your Reputation Management Landing Page Topic
The key word here is “reputation.” That is, we want these landing pages to have a dual purpose:
  Rank in Google for your brand navigational terms.
  Direct customers to your most important selling point.
That being said, #1 is your priority: The more pages that rank in the top 10 for your navigational queries you can control, the better. The more assets we create to target brand-focused queries, the more we can control.
Before getting down to creating the below pages, do some research. Run your brand name through tools like Answer The Public and see which search suggestions your (future) customers see. You want to control of those!
Additionally, run your brand name (and the brand name of your competitors) through your favorite keyword research tool and see what else you need to target those. I like Serpstat because it also shows (1) other types of search results and (2) various social domains that rank for each query. This gives me a good idea of what type of content assets I need to create.
From there, here are five types of landing pages you can create, focusing on your important brand-focused keywords, on-site and off-, to build both your leads and reputation.
1. “Start Here” Landing Page
Your landing page is a great opportunity to introduce people to your brand. What do you do? What is your mission? And what can you offer to the person who has found themselves on your site? An introduction doesn’t have to be long (though long landing pages have been found to be more effective in generating conversions).
Never assume that the customer knows what you are all about. A “Start Here” landing page gives you the opportunity to completely control the narrative and, thus, your brand image. It is a chance to give it a face, whether it is yours, a mascot, or just a general tone that will be carried on through the rest of your promotional materials and content moving forward.
These pages can also act as an “About” page, but I personally prefer to have both. One is directly attached to the website; one is a more thorough “hello” and introduction that is less about informing and more about engaging.
Darren Rowse’s “Start here” page features his video and call-to-action above the fold.
Robert Katai’s “Who Am I” page features the visual timeline of his featured mentions and shows logos of well-known websites that Robert was featured on. To get better insight into how Robert uses visual elements to build better landing pages, read here.
Further reading:
How to Write a High-Converting “Start Here” Page by Beth Hayden over at @Copyblogger
Top 11 Landing Page Mistakes and How to fix them by Michael Jenkins over at @ShoutStrategy
When it comes to landing pages, never assume that the customer knows what you're all about. Click To Tweet 2. The “Coming Soon” Landing Page
When I was launching a new content marketing service a few years ago, I had originally planned to use my website itself as a way to generate leads (via email subscriptions). It wasn’t long before I realized that the method that had been so tried and true for getting content out to the masses might not work so well for a direct B2C service that operated as its own platform. I was in a different ballpark entirely and didn’t know how to play the game.
I ended up creating a landing page (now offline) using Launchrock about three months prior to launch. Once I’d created the page, I aggressively promoted it, optimized it, talked about it in guest posts, linked it on social media, and really improved the ranking for the page in particular, instead of my general website.
The landing page itself had a brief video introducing my coming service, the launch date, and an email subscription form for an exclusive invite for the initial opening. I generated so many leads! I was astonished and have been a big believer in landing pages for lead generation ever since.
A great thing about Launchrock (or any other similar service) is that you can host it right on their site and get it ranked for your brand name too.
There are lots of cool templates and ideas for your own coming soon landing page (you can steal some here), so you can play a lot until you are satisfied with the result.
3. The Seasonal Minisite
Several years ago HubSpot created a minisite for the holidays called HolidayHub. They paired it with a hashtag campaign of the same name and promoted it like crazy. It was essentially the same as their regular website but in a smaller form, with limited features and a holiday theme. It was essentially a landing page, but more.
Everything on it fit back to the holiday theme, including guides and tools. It had a countdown to Christmas on the top. At the bottom was a sign-up form for a free assessment through their service.
Not only was it incredibly effective, but it more or less popularized minisite landing pages. They are among the most suggested landing page styles by experts, as they give a taste of your website without a lot of the clutter. You can better control what people see and base yours on a theme that attracts continued interest through that period.
You can even buy a new domain for your minisite and rank it for your brand name or other important terms more easily. A good example of this tactic is Free Shipping Day, which is operated as a separate website by the owners of CouponSherpa.com and ranks for a variety of free-shipping-related queries.
What happens when the time for that theme passes? Make another one!
4. The Social Digest
Social media is a great way to get attention, but it can be pretty disconnected from landing pages and even overall content marketing strategies. It is more like a secondary platform, and trying to combine the two can be hit and miss—which is why I love this idea so much and have found my new favorite tool.
Miappi takes all of your social media and curates the best content that is gaining the most attention from your followers. Then it puts it all up on your landing page in an easy-to-read digest that visitors can check out and get updated with regularly.
What I love about this is that it removes the onus from my followers to go to every single social media page I have. I don’t like to post everything to the same accounts, as that method of social marketing has long since fallen by the wayside. Instead, I’ve created a more solid strategy that uses each platform for its own unique engagement. A social digest takes advantage of that.
5. “Offer Ended” Landing Page
Your special offers may expire, and your products may become outdated. Yet, the expired offer may haunt you for ages: It will be strongly associated with your brand, and customers will keep asking you about that. Don’t delete your outdated landing pages—they can still rank for your brand name! Instead, rebuild them into something that will help to keep the customer.
The “Offer Ended” page will direct people to posts, pages, products, updates, or anything else relevant at that time.
Let’s say you have a new promotion that gives 20 percent of a year’s subscription to your service. You can place a banner up on the landing page that announces and links to your cart with a promo code auto-filled. Or maybe you have a new end of year guide with all of the tips you provided over the past twelve months. You could have it front and center.
An “Offer Ended” landing page helps your visitors find what they didn’t even know they needed.
You can find great examples of “expired offer” pages with conference landing pages. If you don’t have the next event set up yet and there’s no place to direct traffic, use the old landing page to build up interest, as well as your list.
Have a landing page tip you think belongs on this list? Let us know in the comments.
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