#housing market frisco

[mariewaltonrealtor]

Want To Know More About Frisco, Texas?

Click Here to Find Out

[oh-sweet-mama]

I don’t think anyone understands how much Francisco Morales plagues my MIND. Idgaf if he’s a drug dealer with PTSD.

(CW: mentions of being a swiftie… sorry, and possibly either being female or liking feminine things)

I don’t care because, in my mind he’s the most perfect man that would call me “baby” and pet names in Spanish.

Francisco Morales would beg for kisses and slap my ass even when I pretended to be annoyed.

Cause he’s a handy man, when he’s fixing something around the house, and I ask him if he needs help with anything, he’d say yes, but then he’d make me “stand there and look pretty”

Frankie Morales would let me make my ethnic food for him and fucking love it because he loves me. (Even when I accidentally add too much of a certain sauce and it’s strong; because that’s how I was taught).

Frisco Morales would hold me so hard while we slept that I wouldn’t be able get up for a midnight piss and he’d cling to me just as hard during heat waves when his body heat is unbearable.

He wouldn’t care that I’m too fiercely independent for my own good. He’d just smile and shake his head as I tried to do something wildly out of my bounds of rationality.

He’d make fun of me for liking my coffee overly sweet, but steal sips of whatever overpriced iced latte sits in the cup holder.

He’d let me play whatever Taylor Swift song I wanted in his truck… because he loves me. And overtime he’d find himself humming along or drumming his fingers on his steering wheel to the overplayed albums that I force him to listen to.

In fact, after all those days in the truck with his passenger princess, he would give me his spare set of aviators when it’s too sunny out, because I forgot mine.

We spend so much time together in that truck because in the warming months of spring and into the hot months of summer, he likes to frequent farmers markets to buy me fresh flowers and locally made jewelry.

Francisco Morales would love my body at any season of life, because he’s Francisco Morales

Fuck I could go on and on

Someone help me. HELP ME!

Also note: sorry if this wayyy to specific. It was supposed to be a short post but then I couldn’t stop. Also I’ve been obsessed with Francisco Morales for over a year, so these little head canons have been brewing. 🥰❤️

[icleanedthisplate]

Dine-Out Meals of June 2023, Ranked

I ranked the following based on taste alone. I made no consideration for ambiance or the general dining experience or whatever. I included meals I got to go. I included food trucks, catered meals, and fast food.

Sushi reigns supreme this month over a list that includes more hotel food and fast food than usual.

Should you be interested in the pictures or reading the few words I had to say about each meal, click on the home page and scroll down or see the archives.

Sushi & Sashimi Combo Entrée. Kassai Sushi. Denver, Colorado. 6.26.2023.

Sushi Rolls (Kemuri, Furakaki, Zarigani). Kemuri. Little Rock, Arkansas. 6.18.2023.

Sushi & Sashimi Combo Entrée. Kassai Sushi. Denver, Colorado. 6.20.2023.

Hickory Smoked Chicken Dinner. Babe’s Chicken Dinner House. Frisco, Texas. 6.7.2023.

Farm to Table Cobb w/Atlantic Salmon. Root Down (Airport). Denver, Colorado. 6.23.2023.

Chicken Leg Quarters, Black-Eyed Peas, Cabbage. Platnum BBQ (River Market). Little Rock, Arkansas. 6.2.2023.

Chicken Leg Quarters, Black-Eyed Peas, Cabbage. Platnum BBQ (River Market). Little Rock, Arkansas. 6.29.2023.

Chicken Wings (shared), Gettin’ Figgy Wit It Burger, Sweet Potato Fries. Park Burger. Denver, Colorado. 6.27.2023.

Charcuterie Board, Fig & Goat Cheese (Shared Apps), Caesar Salad, Rabbit Gnocchi. Cattivella. Denver, Colorado. 6.21.2023.

Signature Sweet Hot Burger w/Fries. Copper Grill. Little Rock, Arkansas. 6.16.2023.

Summer Seared Ahi Salad, Tomato Basil Soup. Modern Market Eatery. Denver, Colorado. 6.22.2023.

Catered Party Buffet. Cache (Catering). Little Rock, Arkansas. 6.1.2023.

Avocado Toast, Acai Bowl (Shared all). Fidel & Co. Little Rock, Arkansas. 6.18.2023.

Catered Lunch (Curry Chicken Salad Sandwich, Spicy Bahn Mi, Brownie, Cookie). The Root Cafe. Little Rock, Arkansas. 6.14.2023.

Spicy Chicken Deluxe Pizza, Caesar Salad. Pizza Café. Little Rock, Arkansas. 6.12.2023.

Grilled Trout w/Veggies, Beans. Flying Fish. Little Rock, Arkansas. 6.15.2023.

The Reaper (Turkey Burger), Sweet Potato Fries. Big Orange. Little Rock, Arkansas. 6.25.2023.

Hummus Fattoush Wrap. Fidel & Co. Little Rock, Arkansas. 6.19.2023.

Hummus Fattoush Wrap. Fidel & Co. Little Rock, Arkansas. 6.30.2023.

Jimmy’s Salad w/Salmon. Nardello’s Pizza Tavern. Mount Pleasant, Texas. 6.11.2023.

Oishi Roll, Dragon Roll. Horu Sushi (Legacy Hall). Frisco, Texas. 6.9.2023.

Fried Artichoke Hearts (shared), Cobb Salad. Didi’s Downtown. Frisco, Texas. 6.10.2023.

Shared Plates (to go). Orient Express. North Little Rock, Arkansas. 6.4.2023.

Shooting Star Skillet w/Blueberry Pancakes. Red Rooster Café. Denver, Colorado. 6.21.2023.

Spicy Chicken Deluxe Combo. Chick-fil-A. (Airport) Little Rock, Arkansas. 6.20.2023.

Grilled Chicken Sandwich Combo. Chick-fil-A. (Airport) Little Rock, Arkansas. 6.28.2023.

Seafood Dumplings (shared), Miso Ramen w/Chicken. Red Bowl. Little Rock, Arkansas. 6.26.2023.

Lunch Catering (Taco Bowl). Qdoba (Catering). Denver, Colorado. 6.23.2023.

Lunch Catering (Chicken Alfredo). AC Hotel Dallas Frisco. Frisco, Texas. 6.9.2023.

Lunch Catering (Tacos). AC Hotel Dallas Frisco. Frisco, Texas. 6.8.2023.

Salad Bar. The Café (Perot Museum of Nature & Science). Dallas, Texas. 6.10.2023. (No photo.)

Baja Fish Burrito. Illegal Pete’s (Colfax). Denver, Colorado. 6.27.2023.

Half Rack of Pork Ribs, Half Chicken w/Fries, Salad. The Magic Time Machine Restaurant. Addison, Texas. 6.8.2023.

Breakfast Buffet. Residence Inn by Marriott. Frisco, Texas. 6.11.2023.

Breakfast Buffet. Residence Inn by Marriott. Frisco, Texas. 6.8.2023. (No photo.)

Breakfast Buffet. Residence Inn by Marriott. Frisco, Texas. 6.10.2023. (No photo.)

Breakfast Buffet. Residence Inn by Marriott. Frisco, Texas. 6.9.2023.

Breakfast Buffet. Renaissance Denver Central Park (Lounge). Denver, Colorado. 6.22.2023.

Breakfast Buffet. Renaissance Denver Central Park (Lounge). Denver, Colorado. 6.23.2023.

Breakfast Buffet. Renaissance Denver Central Park (Fifty300). Denver, Colorado. 6.28.2023.

Turkey Bacon, Cheddar & Egg White Sandwich. Starbucks. Denver, Colorado. 6.21.2023.

Turkey Bacon, Cheddar & Egg White Sandwich. Starbucks. Denver, Colorado. 6.27.2023.

Grilled Redfish Salad. Flying Burger & Seafood. Caddo Valley, Arkansas. 6.7.2023.

Chicken Wings (Sweet BBQ), Chop Chop Salad. Brothers Bar & Grill (Central Park). Denver, Colorado. 6.22.2023.

[nitinguptadfw]

How the 2024 Presidential Election Could Influence the Housing Market in Frisco

http://dlvr.it/TDK2Xr

[nickgerlich]

Minimal Existence

It has long been a given of our capitalistic, free-market economy that it is consumer-driven, not government-driven. The extent of this consumerism is felt so much that approximately 70% of our GDP is accounted for by people like you and me.

Well, 330 million or so people like you and me. Regardless, that’s a lot of shopping, buying, and using going on. Why, it’s almost as if we have a civic duty or something to keep this engine going. Without us, the whole thing may collapse, right?

As it turns out, generational differences are once again making themselves known. It is known as underconsumption, and while it is trending among all ages, it is especially noted in the TikTok community, which skews heavily toward GenZ and younger Millennials. Numerous videos by under-consuming influencers have been posted touting the minimalist lifestyle, one that stands in stark opposition to the way we used to do things.

We can point fingers at a variety of different undercurrents. COVID taught us all that we can get by with a lot less of everything. Inflation finds us tightening our belts. And then there are concerns over our carbon footprint, pollution, and all the residual downsides of an economy centered on “make it and they will buy.”

That doesn’t mean we aren’t still buying. It’s just that we are buying different things. It can be seen when people opt to buy quality instead of quantity. It can be seen in our decor that is decidedly stark and simple. It can especially be witnessed in our closet when there is space between garments hanging on the rack, as opposed to shoved in, millimeters (if any) apart.

Even I, pretty far removed from today’s young adults just starting on their journey, am finding myself much less enamored of “things.” I am trying to shed stuff, not acquire more. I can afford to buy. I just don’t want it anymore, the allure of shiny and new long since faded.

Yes, I will buy that new iPhone 16 I wrote about two days ago. In fact, irony of ironies, it was that same day that my iPhone 12 decided to completely crash in the middle of the night. This had happened two years ago, and I found the rescue sequence to resuscitate it then as well as yesterday. Still, it took 21 hours for my phone to come back to more or less full functionality, mostly because it was having to re-index 140,000+ images.

Here’s a pro tip: Make sure you back up everything to iCloud. It will be the best $10 a month you ever spend. Otherwise, I would have lost everything. So yeah…I think Apple is telling me it’s time for a new phone. But I digress.

I am far from perfect, though, and still have plenty of material possessions. I fear that when I die, my kids will just hire a huge roll-off dumpster and they will toss everything into it.

So what are people, especially younger people, spending their money on? Simple. Experiences. I even mentioned this in the lecture for this week. Youngest Daughter went to Spain earlier this year just because she wanted to. Oldest Daughter and her hubs went camping in the mountains for their vacay, and went hiking, leaving behind the 2800-square-foot house they recently bought in Frisco.

They have lamented how empty it feels inside, because their house is far greater than their possessions at their young ages. I told them not to worry about it, but to take photos, and then look at them in a couple of years. Stuff will find you, I said. At least they have the benefit of stopping possessions creep while the house is still sparse. It’s a lot harder after you’ve already done it.

The longer-term implications for our economy are significant. It could very well signify a switch from retail to more and more services. It could mean we do ever more thrifting, looking for cheaper alternatives to new goods, and breathing new life into things cast away by someone else. It could mean hanging on to things until they die a natural death, not one brought about by perceived obsolescence.

You could say we have been headed in this direction for a while already, but we just didn’t recognize it. The average vehicle in the US is now 12.6 years old. I have been contributing to this trend for many years, because I truly drive a vehicle until the wheels fall off. And even then, I might be looking for new wheels to put on it.

Meanwhile, I’m going to spend some quality time this weekend going through stuff, part of an ongoing process around here as I seek to live a more minimal consumer existence. Things will go in piles: Goodwill, eBay, dumpster. And I sure hope each of those piles is big.

The economy will just have to figure out how to get by with a little less of me buying things, along with everyone the TikTok influencers are encouraging to under-consume.

It’s a trend, and it feels good. I’ll buy that.

Dr “Less And Less” Gerlich

Audio Blog

[sa7abnews]

TIAA closing Denver operations center, putting 1,000 jobs at risk amid move to Frisco, Texas

New Post has been published on https://sa7ab.info/2024/08/06/tiaa-closing-denver-operations-center-putting-1000-jobs-at-risk-amid-move-to-frisco-texas/

TIAA closing Denver operations center, putting 1,000 jobs at risk amid move to Frisco, Texas

Joe Amon, The Denver PostTIAA will shut down its Denver operations center and eliminate 1,000 jobs in Colorado as part of a shift to a new tower it built in Frisco, Texas. The closure will happen in the summer of 2026. (Joe Amon, The Denver Post) TIAA, one of the nation’s largest financial firms, informed its employees Tuesday morning that it is closing its Denver operations center over the next two years, putting about 1,000 jobs at risk. “We are confident that these decisions are right for the future of TIAA. Our goal is to ensure that our locations best serve our clients, provides strong real estate investments, are cost-efficient, and inspire associates to do their best work,” TIAA’s Chief People Officer Claire Borelli and Chief Administrative Officer Derek Ferguson informed employees in a letter. TIAA will close its Jacksonville, Fla., office in July 2025 and its Denver center,1670 Broadway, in July 2026. A data center in Broomfield, 11525 Main St., will remain open, but limited to “only roles that are critical to data center operations,” the letter said. About two dozen workers are employed there. Denver-area customer service representatives who deal directly with local clients will be retained at the firm, which manages $1.3 trillion in assets on behalf of 4.7 million individuals and more than 12,000 institutional clients, mostly universities and nonprofits. The Jacksonville office primarily supported TIAA Bank, which TIAA sold in 2023, and the closure there is tied to the expiration of the building lease next summer. But Denver is a different story. In 2016, TIAA expanded its space in Denver to accommodate new hires, beyond the 1,400 it had at the time, and called the city “critical” to its growth plans. Located in the former Amoco building, TIAA was so dominant at 1670 Broadway that the location became known as the TIAA building. The Denver lease wasn’t set to expire until 2029. In 2022, TIAA said it was building an office tower in a booming stretch of Frisco, Texas, with the assistance of $18 million in incentives from the state. “We believe Frisco is the right market to invest in and grow in. Closing the (Denver) office in 2026, instead of when the lease ends in 2029, will provide substantial savings in rent and operational costs – savings which TIAA can then invest in business needs that align with our strategy, make us more competitive and serve the best interests of clients,” Borelli and Ferguson said. Related Articles

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Among the benefits they cited in focusing on Frisco were lower costs, creating a stronger workplace culture and leveraging a “strong and broad talent pool in a geographic area that is growing and thriving.” TIAA will maintain its corporate centers in New York, Chicago and Charlotte, N.C., with Frisco essentially replacing Denver. Borelli and Ferguson told employees that the Frisco area is establishing itself as a hub for the financial services industry and tech companies and outscored all other areas for available talent, quality of life, population diversity and economic incentives. TIAA is a majority investor in and asset manager of the Frisco tower that it co-developed with Nuveen Real Estate. The campus will be “state-of-the-art” and supportive of the company’s net-zero carbon emissions goals. Get more business news by signing up for our Economy Now newsletter.

[collincountyhomes]

Reading Time: 6 minutesThriving Residential Real Estate Market in Collin County – Discover Magnificent Allen,...

[officialnorthtexas]

When it comes to buying a home in Frisco, having a real estate agent North Texas Luxury Living a local experts bring invaluable knowledge of the area and its housing market trends

[randysroofing]

Benefits of Hiring a Roof Replacement Frisco TX

There is a lot of pressure outside of your house. Deterioration is inevitable from brutal winters with subfreezing temperatures to blistering summers with high UV exposure. In particular, these things will affect your home's Roof Replacement Frisco TX. Even though a home's roofing system should last for decades, the truth is that no material is impervious to the wear and tear that comes with time.

Visual Appeal Revisited

One of the most noticeable benefits of installing a new roof is its improvement to your home's curb appeal. You may substantially improve your home's aesthetic value with a new roof installation, even if your roof is twenty years old and deteriorating. You may change the look and feel of the rest of your home by changing the roof, which is the most visible part of it, with new materials.

The Prospect of Incorporating Modern Amenities

Roofing Technology has evolved significantly throughout the years. At this moment, you may upgrade your home with state-of-the-art features that will allow you to make the most of your investment. Shingle installation techniques have evolved, so installing new shingles might drastically alter your home's energy efficiency.

Increases Real Estate Worth

If you want to sell your home, investing in a new roof will be a wise financial move since it will raise its worth. Before placing their property on the market, many homeowners find that installing a new roof increases its worth. It would help if you talked to a contractor about the costs and benefits to get a good idea, but it's worth considering.

Enhanced Energy Savings

To a large extent, homeowners don't realize that their Plano Roofing Company system affects their home's energy efficiency. Your home will be comfortable year-round with the help of insulation and ventilation systems, and certain materials may even reflect the sun's heat, making it more comfortable inside.

New Warranty from The Manufacturer

The installation and the materials used determine the average manufacturer warranty range, which may be between two and twenty-five years. However, most people do not know whether their warranty is valid when relocating to a new home.

Lower Insurance Premiums

An often overlooked perk of getting a new roof is the possibility of a decrease in your monthly insurance cost. After replacing your roof, don't delay in contacting your insurance agent. The improved structural stability and damage resistance of the newer materials should allow you to reduce your monthly premium by anything from five percent to twenty percent.

[internationalrealestatenews]

[ad_1] From coast to coast, conversations in regards to the housing market are dominated by hypothesis about rates of interest. However in North Texas, complaints about the price of debt typically get drowned out by the clamor of bulldozers and the roar of visitors on the countless highways that criss-cross the Metroplex. The financial system continues to hum in a area that’s residence to the fastest-growing cities within the nation. And whereas the actual property frenzy that characterised 2021 could also be over, Dallas-Fort Value’s high residential brokerages seem like doing simply high quality.“Each month, I hold considering it should decelerate or we’ll see a little bit of a pullback, however we simply haven't seen it but,” stated Allie Beth Allman & Associates’ CEO and president, Keith Conlon. Development market Sadly for the “Don’t California my Texas” ilk, brokers are nonetheless seeing plenty of out-of-state patrons, primarily from California, New York and Illinois, Conlon stated. Their vacation spot? Dallas’ northern suburbs. Of the 5 fastest-growing cities within the nation, three are in Collin County: Celina, Princeton and Anna, in line with latest knowledge from the U.S. Census Bureau. “There’s no query that North Dallas is powerful, particularly for individuals coming in from exterior the market. That’s actually pushed by the place the headquarters are being relocated to,” stated Coldwell Banker’s Midwest regional president, Ayoub Rabah.At the least 19 firms introduced strikes to North Texas in 2023, the Dallas Morning Information reported. Greater than half moved to Collin County, to Frisco, Plano or Allen. That flurry of development has already reached the Oklahoma border. Texas Devices’ new campus in Sherman — a boomtown greater than 65 miles north of Dallas — has created loads of enterprise for the native workplace of the North Texas brokerage Ebby Halliday, CEO Carolyn Rosson stated.  Subscribe to TRD Information to unlock this content materialSubscribeNew properties are going up at a historic clip. In 2023, 11,000 single-family permits had been filed in Collin County, in line with knowledge from the U.S. Division of Housing and City Improvement. It’s on tempo to eclipse that quantity in 2024, with 3,600 single-family constructing permits filed within the first three months of the 12 months. In truth, new builds presently make up almost 40 % of residence gross sales in North Texas, Rabah stated. Incentives like rate of interest buydowns are softening the blow of high-priced debt for patrons of latest builds, he stated. Even with the deluge of latest improvement, demand nonetheless outpaces provide within the Metroplex. “A well-priced residence that reveals properly continues to be getting a number of provides and promoting for itemizing value or greater,” Rabah stated.  Dallas and pastEbby Halliday — which includes Ebby Halliday Realtors, Dave Perry-Miller Actual Property and Williams Trew Actual Property — scored the highest sale of the 12 months in North Texas’ MLS. The property at 6825 Golf Drive in Dallas was listed for $19.95 million, Rosson stated. The six-bedroom, 14,600-square-foot house is a contemporary interpretation of the Spanish Revival structure attribute of Santa Barbara and Montecito, California, per the itemizing. It was inbuilt 2018 and is situated in Dallas’ prestigious College Park neighborhood. “After I consider Dallas, I consider luxurious,” Coldwell Banker’s Andrea Gillespie stated. So do DFW patrons. The typical buy value topped $1 million for 2 of the area’s 5 top-producing brokerages final 12 months — Allie Beth Allman and Briggs Freeman Sotheby’s Worldwide.The luxurious workplaces ranked third and fourth, respectively, on this 12 months’s record of top-producing brokerages. Compass topped the record, with gross sales quantity of greater than $2.5 billion in 2023.  Consumers wanting on this value vary are sometimes capable of bypass the rate of interest query by paying with money, brokers stated.

 As well as, the pandemic initiated an abiding wave of curiosity in ranch properties, Ebby Halliday’s Rosson stated. They could technically be “lake homes,” however these compounds typically include land and might promote for a number of million dollars, Conlon stated. Among the hottest rural locations he’s seen are Lake Palestine, Lake Athens and Cedar Creek Reservoir. “Locations the place individuals can depart on a Friday and be there for dinner, and so they can keep Friday, Saturday and so they’re again Sunday night,” he stated. Lengthy Cove, for instance, is a gated group about 70 miles southeast of downtown Dallas. It’s situated on the southern finish of Cedar Creek Reservoir, simply west of Athens. The 1,200-acre improvement contains a golf course, resort-style swimming pools and a full-service marina.  The elephant within the roomIt’s not all money provides and multimillion-dollar lake homes. Right here, and in every single place, the business is bracing itself for the adjustments to return from the NAR settlement, which banned brokers from making fee provides on NAR-affiliated MLSs. As well as, patrons’ brokers at the moment are required to have shoppers signal illustration agreements earlier than working with them. Conlon referred to as the settlement “an excellent reset,” as a result of it reminded brokers that many consumers don’t perceive the homebuying course of. It’s not clear how precisely the settlement will change brokerage practices, however it should power brokers to return to the fundamentals — a course of that can be simpler for some than others, Conlon stated. It could possibly be a reckoning for some who joined the business in the previous few years when rates of interest had been low, considering that it will be a straightforward option to make a fast buck. “The nice brokers will proceed to do what they do, and the newer brokers are going to have to actually work laborious and determine it out, and it won't be the proper profession for them,” he stated. [ad_2]

[mariewaltonrealtor]

Frisco Neighborhoods - Phillips Creek Ranch

Hey there, everyone! Marie Walton here, your friendly neighborhood REALTOR® with Ebby Halliday REALTORS. Today, I’m here to give you an exciting market update for July 2024 in the gorgeous city of Frisco, TX, specifically in the sought-after community of Phillips Creek Ranch. Let’s dive right in, shall we? Currently, we have a 2.8 Months Supply of Inventory in Phillips Creek Ranch. And get this –…

[dankusner]

Reflections of growth A look back after decades of covering D-FW real estateDOWNTOWN DALLAS: THEN AND NOW By STEVE BROWN Real Estate Editor stevebrown@dallasnews.com More than four decades ago, when I began writing about North Texas real estate, Dallas-Fort Worth was less than a third the size it is today. Back then, downtown Dallas was the center of the region’s business community. I didn’t write the word “Uptown” until 1983. Irving’s Las Colinas was just an upstart office district out by the new airport. The only traffic jams in Frisco were for a fruit stand on Preston Road. Today, D-FW is the country’s fourth largest metropolitan area and is on its way to surpass Chicago’s population within the next decade. More than 8 million people live here, with thousands more coming every month. That’s what has fueled the real estate market in North Texas to become the most dynamic property sector in the country. Writing about all the changes over the last four decades has been a gift and a challenge. Starting in the early 1980s, I went to groundbreakings for downtown’s tallest skyscrapers, wrote about plans for new shopping malls and chronicled the growth in Uptown, Plano and Frisco. Over the years, I’ve met and written about some legendary folks in the business, including Trammell Crow, John Stemmons, Henry S. Miller Jr., and architects Philip Johnson and I.M. Pei. I’ve sat through hours and hours of city zoning meetings and covered relocations of some of our biggest employers. The joke that D-FW would grow all the way north to the Red River is about to become fact. Thousands of people are moving up to Grayson County to work at multibillion-dollar chip plants and live in new neighborhoods along U.S. Highway 75. D-FW leads the country in apartment and office construction, builds more warehouses than almost any other city in the country and tops the nation in commercial property investment. Writing about all of it is more than a full-time job.

Fortunately, The Dallas Morning News just hired one of the best business journalists in the country — Anna Butler — to tackle reporting on the commercial property industry.

And Nick Wooten joins her this week to bring his investigative reporting experience to the real estate beat.

This year’s big real estate stories will include the growing number of financially troubled commercial properties and the ongoing housing affordability crisis we’re facing in North Texas and nationwide. And I won’t be writing about it.

After 47 years at The News , I’m moving on to a life after work. Look for me hiking in the hills of Arkansas, in the mountains of Colorado or watching the sun go down over the Grand Canyon. I have a lot of traveling in my plans and look forward to seeing miles of real estate I don’t have to write about. It’s been a privilege to report about D-FW for so many years. The hundreds of people I’ve met and learned from made my job more rewarding than I could have ever imagined when I walked in the doors at The News in March 1977.

Looking back at it all, I can’t help but feel lucky to have been in the right place at the right time. Where better to write about real estate than in a town with the old motto of “keep the dirt flying.”

[nitinguptadfw]

The Impact of Frisco Buyer Agent Compensation Changes on the Housing Market

http://dlvr.it/TCXbKx

[nickgerlich]

Great Divides

My brother and I were born near the end of the Baby Boom. It’s a generation of 78 million people born between 1946 and 1964, a period of unprecedented growth, prosperity, and optimism. While there was that nagging Cold War issue in the 1950s and early-1960s (you know…the Commie threat…and all the saber rattling that went with it), things were upbeat. They truly were the Happy Days.

But things started to go south, and our innocence was lost, once Kennedy was assassinated and we found ourselves at war in Viet Nam. Suddenly, that generation of kids born into bliss started questioning everything that persons in authority said. It was reflected in war protests, our music, our lifestyles. Woodstock—sex, drugs, and rock and roll—was a defining moment.

As a teen maturing in then 70s, I, like most others in my cohort, concluded that our parents’ music sucked, their prudishness was quaint but outdated, and even their religious values were up for debate. It set in stage, for me at least, a love for generational divides. Since then I have been a student of those divides, knowing that there is no one set “way” of doing things for everyone, that each generation must define itself.

Music. Religion. Politics. You know. All the big things, and a bunch of other little ones, along with how we buy and consume.

That’s why when I stumbled into a study detailing GenZ and Millennial shoppers in the supermarket, I knew I had to dive in. I kind of live for this stuff. This ain’t your grandparents’ supermarket anymore. Oh, and one more thing: It is never cool to force your generation’s way of doing things onto subsequent generations. There’s no right or wrong, even if it clashes with your sensibilities. As I tell my brother, we’re geezers now and increasingly less relevant or of interest to marketers, because our primary spending days are behind us.

But you younguns? Marketers love you, and want to get to know you.

The study identified five different grocery shopping personas, or “attitudes” (much more on this topic later in the term) known as Care About the Classics, Price Hunter, Health Concerned, Buyer of the Best, and Trend Seeker. As with all things demographic, we should never assume sameness between the generations, or even among genders, race, and income.

The Trend Seekers were decidedly Millennial by age (25-40), skew toward higher income, and are ethnically diverse. Sounds like a pretty cool group, if you ask me. It also sounds a lot like Oldest Daughter and her husband, Dallas professionals who just bought a huge house but don’t yet have kids. Selection is critical, and explains why they are not as store loyal as marketers might like. They hit the HEB for some things, Walmart for others, Trader Joe’s for a lot, and the Farmers’ Market for the really cool stuff. HEB, though, even if 15 minutes away, is their favorite.

The Price Hunter persona is predominantly female and white. This group is more likely to live alone or with their parents, earn less than $50,000, and shop for private label products. Think store brands. German-owned chain Aldi is a clear favorite, and living within a tight budget is a defining trait.

Health Concerned is interesting in that it breaks with a lot of assumptions we make about younger generations. It is skewed toward Millennials and even GenX, while GenZ apparently is not at all interested in this aspect yet. Perhaps it has to do with their youth, when the tolls of hard living have not yet accrued. This is also an ethnically diverse group, one that seeks out the best products. By virtue of this, income must also be a factor.

Naturally, there is overlap, and it is not just possible, but also likely, that a single person or household might find themselves fitting into two or more personas.

The bottom line is this: marketers must always strive to understand the generational cohorts, and the subdivisions within. It helps drive store location decisions. I see this in the Frisco neighborhood where Oldest Daughter and her hubs live, one populated with homes running the gamut, but many in the $400k to $600k range. Walmart is the only grocery in the immediate neighborhood, but most of the families living there are 40-somethings on a career trajectory yet are struggling to live within their paychecks. My progeny, though, are only in their 20s, and 15-20 years younger than most of their neighbors. They would much rather have a shiny new HEB or Trader Joe’s nearby.

My dear students, you are the darlings of marketers right now. My generation had its moment in the spotlight. Now it’s your turn. Don’t be surprised when marketers want to know as much as they can about you, not because they’re nosey, but rather because it’s a dog eat dog world out there, and your corporate survival depends on it. My generation? We’re worried more about getting enough fiber these days.

Enjoy your moment, because this too shall pass.

Dr “My Generation” Gerlich

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