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santoteez · 5 years ago

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In The Bronx- Hongjoong (2)

Part: 2 of (?)

Read Part 3 HERE!

Genre: Drugdealer!Hongjoong, Drugdealer! SeonghwaAU, Smut, Slight Angst, Eventual Fluff

Word Count: 2.7k

Requested: no

Warnings: MC is a black female, mentions of drugs, Use of guns and explicit language, Daddy kink, face sitting, unprotected sex (wrap your whopper before you top her), creampie, aggressive force, slight praise kink

NOTE: This fic does NOT, in any way, shape, or form, portray the way I view any member of Ateez nor does it depict their true personalities or actions. This AU is just that. An AU.

Night had fallen, and just like any other Hongjoong said goodnight to his brother and told him to make sure the door was locked on his way out. He walked to the train station, knowing Minjoon was watching from the window. He claimed he preferred to take the train to work rather than his car. Once he was out of view, he turned the corner and headed to the not-so abandoned warehouse down the road. There, Seonghwa waited for him. Together they entered the warehouse from the side door in the alley. From the outside, it just looked like an ordinary rundown building. On the inside, it was everything but. There were several stations, each equipped with an electric burner, Ziploc bags, pots, and everything else needed for successful packaging. There were already men hard at work at every station. Kilos and kilos of product were lined up against the walls, and there were lookouts posted at every entrance.

Hongjoong was greeted by workers as he passed each station, observing and inspecting for errors. One by one, he gave orders to each one.

“That one’s too full. It’s a dime bag, not a dollar.”

“Speed it up over here, we need at least 100 from this table by the end of the hour.”

“Did you let that powder dry before bagging it up? You got me in trouble last time.”

Hongjoong and Seonghwa headed to the office in the back. It wasn’t much, just an old desk and a few chairs. Hongjoong set his bag on the floor by the door and made his way to the desk, while Seonghwa sat in one of the chairs.

“Minjoon’s carrying that football team on his back, I see.” Seonghwa watched as Hongjoong retrieved some paperwork, presumably from vendors.

Hongjoong smiled. “That’s my boy.”

Seonghwa nodded. “Headed to college. You ready?”

“Damn right I am. The minute he sets up his dorm I’m getting myself out of this shit. You of all people know this ain’t for me.”

“And how exactly do you, the KINGPIN, plan to just waltz the fuck out of here?”

Hongjoong shrugged. “Guess you’ll just have to wait and see. Until then, we have a vendor that has yet to send us our supply. You know the drill.”

Seonghwa got up and lifted a large painting off the wall, revealing a safe. Opening it, he retrieved two guns, both fully loaded. He tossed one to Hongjoong before tucking the other in his waistband.

“Let’s roll.”

They alerted all the lookouts of their plans before hopping into one of the unmarked cars parked outback. They drove in silence to the next town over in search of the coca leaf supplier. They turned off their headlights as they pulled into the driveway.

“Remember, we’re just going in to have a conversation. No guns unless they turn on us first.” Hongjoong said, turning the car off.

Seonghwa nodded, hopping out the passenger seat. “Just talk. Got it.”

They made their way to the back of the house quietly, knowing the supplier tended to the plants in his backyard. Without a doubt, there he was, alongside his twin brother, harvesting the plants.

“I hope those are going towards our shipment, Nunu. Daedae, nice to see you here as well.” Hongjoong said, leaning against the fence. The brothers looked up, wide-eyed, before running into the house.

Hongjoong sighed. “See, this is what I was trying to avoid.” He said, hopping over the fence, Seonghwa right behind him.

Hongjoong knocked on the glass door. “Listen, guys. I’m not here to cause harm. You know that. Why would anyone wanna harm the Coca Twins? I just wanna know where my shipment is. It should’ve arrived last week. You think someone like Cutthroat from Harlem would let this shit slide for a week? Ray-Ray from Bed-Stuy would’ve been raided this place. I’m out here trying to be a hospitable motherfucker, and you run from me and close the door.” He said, in a deathly calm voice. “You wanna come open the door? Because I’m coming in one way or the other, but I’d you let me in yourself.”

When his words were met with silence, Hongjoong gave Seonghwa the signal and ran into the glass shoulder first. Seonghwa pulled his gun from his waistband, walking closely behind Hongjoong as the glass shattered.

“HJ, man, we just need a little more time. We backed up right now.” Nunu’s shaky voice said from behind the couch.

“Should’ve told me that before you took my money. You know who Paul J. Meyer, Nunu? How bout you Daedae?” He asked and continued when neither answered. “Paul J. Meyer is the pioneer of the self-improvement industry. Self-help books started with him. He has a say that goes ‘Communication- the human connection- is the key to personal and career success.’ Meaning, if you communicate, you’ll be successful. And if you don’t? You’ll end up behind a couch shaking and fearing for your life because a kingpin you tried to scam is standing in your living room.” Hongjoong laughed to himself.

“Bro, we just need more time to-” Daedae started.

“I’m not your fucking bro. In case you forgot, I’m HJ. That’s Dragon.” Hongjoong pointed to Seonghwa. “Fuck more time. I want my product now. Lord knows you already spent the money I gave you. It’s only fair isn’t it?” Hongjoong turned to see Nunu’s hand reaching under the couch. Within seconds, Hongjoong’s pistol was off his waist and pointed at Nunu. Immediately, there was a gun put at Hongjoong’s head by Daedae.

“You think you’re the only one that stays packin?” Daedae laughed, quickly silenced by the sound of Seonghwa’s gun being cocked by his ear.

“Maybe not, but we’re the only ones man enough to shoot.” Seonghwa said, his voice dangerously low.

“Here’s what’s gonna happen. Daedae’s bitch ass is gonna set the gun down and you’re both gonna sit on the couch, turn on the TV and watch it like nothing ever happened. While Dragon and I take the product you owe us. Easy, right? Just mind your neck, and you get to keep it. Comprende?”

Hongjoong didn’t wait for a response. Instead, he headed out after Seonghwa. They collected the plants from the garden and ran to the car, speeding out the driveway and down the block.

Upon their return to the warehouse, Hongjoong called over two of his best workers, Mitch and Carlos.

“Make sure these plants have space to grow and are taken care of. After that, hit the streets. There’s money to be made.”

“You got it, boss. Let’s go C.” Mitch said, already moving the plants near a window.

When everything was all set up, everyone except for the lookouts headed out to sell. Hongjoong knew he didn’t have to run the streets as kingpin, but he feels everyone should work all positions. On occasions, He and Seonghwa even worked as lookouts. He trained his crew to be well rounded.

They returned to the warehouse at dawn to package any product that wasn’t sold and store their earnings for the night.

“You did good tonight, guys. We made a lot. As usual, Seonghwa is my proxy for the weekend and will oversee any decisions in my place. Stay safe, and I will be back Monday.” Hongjoong said, walking down the street. It was Friday, meaning it would be difficult to hide his job with Minjoon heading out to parties and hangouts and popping up at different hours of the night.

Hongjoong stood at the train station, knowing Santana would pop up any minute to go to work.

Santana appeared about half an hour later, a smile on her face.

“You don’t have to wait for me all the time, you know. You barely sleep as it is.”

“I do sleep! I’m heading to sleep right now. And I doze off every now and again in the office.”

Santana shook her head. “You have to sleep more than that, baby.”

Hongjoong pulled her in by the waist. “Come over later, I’d sleep better with you there.” He pleaded.

She rolled her eyes. “I don’t wanna scar Minjoon anymore.”

“He’ll be okay. Plus, there’s this party in Bed-Stuy. Some football player’s parents are gone for the weekend. He’ll barely be there.”

Santana tapped her chin. “Hmmm, alright. I get off work early today, so I’ll just let myself in while you’re sleeping.”

“Day off AND early leave? I should become a fashion designer too.”

She giggled. “And design what? Crackhead chic?”

“Feens gotta dress too. Why you hatin’?”

She shook her head, walking up the steps. “You are something else. I’ll see you later.”

Hongjoong shamelessly watched her ascend. He admired the sway of her hips, the way her skirt hugged her waist just right. The rich, deep brown color of her legs

“Go get some sleep, you perv.” She shouted from the top, to which Hongjoong smirked before walking away. He walked up the block to his building, where Minjoon was already standing.

“What I told you bout standing around like that? 12 gon think you’re looking for trouble.”

“Good morning to you, too. I wasn’t standing for long. I just figured I’d stand outside so you could just hurry back. You have to rest.”

“You sound like Santana. Get in the car, snotface.”

Once he made it back from dropping Minjoon off, Hongjoong fell into the sectional couch face-first into a deep sleep. He slept for hours until he heard the door unlock. He knew Minjoon was leaving school straight to Brooklyn, so it was either Seonghwa looking for something or Santana. He smiled when he saw perfectly pedicured toes come into view, confirming it was the latter. He felt the couch shift at the far end, indicating she had sat down.

He outstretched his arms. “C’mere.”

She sucked her teeth. “Stay asleep. Imma sit here.”

“I woke up the minute you put the key in the lock. Come lay with me”

She crawled her way up his body, resting her head on his bare chest, his arms wrapping around her waist.

“I wanna spend more time with you, HJ.” She said, her voice barely a whisper.

“I know, I’m working on it.” He said.

“You’re too smart for this kingpin shit, HJ.”

“Stop it.”

“I’m serious.” She rested her chin on his chest to look at him. “You could’ve easily graduated high school, and yet, you scored the highest on the GED test. Don’t you wanna go back to school? Remember telling me how much you love music production? All those beats you showed me? The ones that you released under that alias? The ones that went VIRAL? You can go back to school and perfect your craft.”

Hongjoong looked down at her and sighed. “Minjoon first.”

“Why does either of you have to be first? You can both go to college. You can commute if you need to. Life isn’t always about sacrifice. Just think about it.

Hongjoong slid his hands from her waist to the curve of her ass. “Lemme see how I feel after I eat.”

“Eat what? I know your ass don’t cook.”

“I’m not hungry for food. Come sit on your throne, Queen.” Hongjoong reached up her skirt, pulling her panties down in one swift motion.

Santana flung them across the room, placing her legs on each side of his head. She lowered herself on his face as his arms snaked around her thighs, locking her in place. His tongue teased at her entrance, the sudden contact causing her hips to buck. Her eyes fluttered shut as Hongjoong flattened his tongue along her cunt, his tongue flicking at her clit.

“Fuck, HJ,” She moaned as he sucked on her clit, her voice shaky.

The lewd sounds emitting from Hongjoong’s mouth as he licked, sucked, and slurped on her pussy caused heat to creep onto her cheeks.

Santana gripped onto the couch tightly, her legs slowly giving out.

“Fuck, baby I’m so close.” She said, out of breath.

“Yeah?” Hongjoong asked underneath her. “Ride my face. Show me how much you wanna cum.”

Santana weaved her hands into his light brown as she rocked her hips back and forth against his tongue. Her breath hitched as she felt that familiar tightening in her stomach. Her body felt like it was on fire as she shook uncontrollably, screaming Hongjoong’s name. As she came down from her high, Hongjoong unbuckled his pants.

“You ready to ride something else?” Hongjoong smirked when Santana loosened her grip on his hair and face.

“I’m always ready, Daddy,” Santana answered, sliding down to pull his boxers off. She tossed them on the floor to join the rest of the clothes as she pulled off her skirt and tank top.

She positioned herself, placing her hands on Hongjoong’s stomach to level herself before sinking down. The pair both groaning once he was fully inside her. Santana took a moment to adjust before beginning to move, bouncing up and down.

“Shit, baby, you’re always so tight.” Hongjoong gritted his teeth, reaching up to hold onto her hips.

Santana immediately pushed his hands down, speeding up the pace. “Uh uh, lemme take care of you, Daddy.” He tossed his head back, moaning as she circled her hips.

Her pace increased dangerously, her eyes snapping shut in pleasure.

“Take it easy, baby,” Hongjoong said, which was drowned out by Santana’s moans.

“TANA, SLOW DOWN.” He screamed but to no avail.

Suddenly, he flipped her over, and she landed on her back, gasping and the sudden switch.

“You don’t play fair, babygirl. You know the rules. Ladies first.” He lifted her leg onto his shoulder, his hips snapping into hers mercilessly. The room was filled with sounds of skin slapping, groans, and heavy breathing.

“Shit. Oh my God!” Santana shouted, pulling away slightly.

“Where the fuck you think you going? Take this dick, it’s yours, baby.” He said, pulling her back. “You getting close, baby? I can feel you clenching. You feel so good, baby. So tight, so warm. Cum for me, baby. I wanna hear you scream my name one more time.”

That’s all it took for Santana to become undone. Her toes curled immediately as her back arched, screaming a chant of Hongjoong’s name, her legs trembling.

“Where you want my cum, baby? Anywhere you want.” Hongjoong asked, kissing her neck.

“Mmm, cum inside me.”

“Yeah, you want me to fill you up?” His thrusts became sloppy, indicating his orgasm fast approaching.

Santana nodded. “I want you deep inside me, baby.” She muttered, overwhelmed by overstimulation.

Hongjoong nestled his face into her neck as he came, filling her up with his white seed.

They stayed like that for a while, until Hongjoong stood up. “C’ mon, we gotta shower.”

Santana whined. “How do you STILL have so much energy?”

He shrugged, pulling her up. “It’s a blessing and a curse. C’mon stinky.”

Around 10pm that night, the couple was awoken by a loud banging on the door. Santana jumped up, alarmed. She began to fidget in the oversized t-shirt she had on. Hongjoong pressed his pointer finger to his lips, creeping up to the door. Peering into the peephole, he internally cursed when he saw the black uniforms and gold badges. He took a deep breath, pulling his grey sweats up to his waist and opened the door.

“Hongjoong Kim?”

“Yeah, that’s me.”

Santana screamed as she witnessed her boyfriend is suddenly thrown to the ground and placed in handcuffs.

“What the fuck is wrong with you? What are you doing?” She shouted.

“Hongjoong Kim, you are under arrest for the attempted murder of Timothy and Clarence Claremont.”

“The Coca Twins? They’re lying! This has to be some type of mistake!” Tears stained Santana’s face.

“Baby, come here.” Hongjoong pleaded. “It’s okay. Don’t cry. Everything’s gonna be alright. Go to Seonghwa and find Minjoon. Stay together. It’s too dangerous. Tell Hwa what happened, and he’ll know what to do. Remember this phrase: Go back to when it all started, and that’s where your future begins.” He kissed her with all his might.

“Back where it all started, okay. Okay.” Santana nodded.

“Did you have an accomplice in this, Mr. Kim?”

“No. I acted alone. Just take me already. I’m not resisting.” And with that, the police dragged him away, nearly tearing his white wifebeater in the process.

And Santana was left standing in the doorway, feeling lost and empty.

#ateez #ateez smut #ateez wooyoung #ateez hongjoong #ateez seonghwa #ateez yunho #ateez yeosang #ateez san #ateez mingi #ateez jongho #ateez fanfic #ateez fluff

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wineanddinosaur · 4 years ago

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We Asked 10 Somms: What Are You Drinking in Dry January?

Whether plans to abstain completely or just drink a bit less have so far been successful this month, there’s still time left to partake in a Dry-ish January. Restaurants and bars have embraced low- and no-alcohol menu items, while an increasing number of brands now opt for creative booze alternatives. There’s never been a better time to give what remains of Dry January another shot.

To help inspire readers shake up their drinking routines, VinePair asked wine professionals which beverages entice them the most when refraining from their favorite boozy sips. From honey-based mocktails, to a non-alcoholic twist on a beloved classic cocktail, keep reading for inventive alternatives from the experts.

The Best Dry January Beverages Recommended by Sommeliers

Athletic Brewing’s Non-Alcoholic Beer

Brooklyn Brewery’s Non-Alcoholic Beer

Rambler Sparkling Water

A Honey Blackberry Mint Mocktail

Fluère Alcohol-Free Spirits

Killer Quail’s Sparkling Piquette

Seedlip Garden 108

In Pursuit of Tea Masala Chai

Ramona Dry Grapefruit

Rowdy Mermaid Alpine Lavender Kombucha

Salcombe Distilling New London Light

Homemade Honey Soda with Hector’s Honey

Seedlip Spice

Keep reading for details about all the recommended beverages!

“My wife and I have been on a big non-alcoholic beer kick recently. This used to be one of the gaping holes for spirit-free beverages; options were limited and lackluster, and most did not satisfy a true beer craving. It’s cool to see brewers really lean into this movement. We’ve tried a handful of different brews, but we tend to always have Athletic Brewing stocked in our house. They have a great IPA, as well as a lovely golden ale that I really enjoy. But I am also really looking forward to trying Brooklyn Brewery’s new non-alcoholic beer whenever we get our hands on it down here in North Carolina.” —Ashley Malinowski, general manager/beverage director, chef/owner Scott Crawford’s Jolie, Raleigh, N.C.

“Rambler sparkling water and cold-brew Thai tea for me!” —Matt Pridgen, wine director, Underbelly Hospitality, Houston

“Honey Blackberry Mint Mocktail: This has got all the feels of a refreshing Mojito, but none of the sugar and alcohol. The ingredients are simple: honey, fresh blackberries, fresh mint leaves (all muddled to a delicious pulp), lemon juice, water, and seltzer. It’ll have you resetting after the 2020 booze fest, and once you’re ready to imbibe again, skip the water and throw in a little vodka or rum.” —Nicki McTague, sommelier and president, The Infinite Monkey Theorem, Denver

“We normally participate in Dry January every year in our household, but this year is extra special because I’m pregnant! I was fortunate enough to get an early set of samples of Fluère [alcohol-free spirits] to play around with, and I was so excited to have new options to help elevate my non-alcoholic drink recipes after making the same kind of mocktails for months. I like Fluère because it is super versatile and has a great flavor profile and body, which make it comparable to mixing with a standard spirit. At all of the JK Food Group locations, we regularly include a selection of curated mocktails on our menus, and last year at Toro, we even hosted a spirit-free dinner with beverage pairings. I’m really looking forward to carrying Fluère and other products like this so we can continue to creatively expand and elevate these kinds of beverage offerings for our guests.”—Jodie Battles, beverage director, Toro/Coppa/Little Donkey, Boston

“As a proponent of a sustainable combination of both year-round indulgence and moderation, January is inevitably a time when the latter tends to weigh a little more heavily on our minds after the sustained indulgence of the holiday season. That being said, if my lucky stars align, I’m treating myself to a bottle of Killer Quail’s low-alcohol, high-impact Sparkling Piquette of Alder Springs Vineyard Chenin Blanc, which is exactly the sunshine in a bottle we all need right about now. Additionally, I often find myself reaching for a bottle of Seedlip Garden 108 to make either a low- or no-alcohol beverage (weather/mood/pandemic/political climate depending) with some citrus, some sugar, and a little something bubbly — like a splash of that Piquette, if I’m feeling frisky.” —Mary Allison Wright, owner, Yacht Club; wine director, The Proper Pour, Denver

“My go-to is Masala Chai tea in the mornings from In Pursuit of Tea (and if we are getting geeky, I love to simmer it with the A2 organic grass-fed milk from Amos Miller Farm in Pennsylvania). In the evenings, I crack open a RAMONA ‘Dry Grapefruit’ at only 5 percent ABV per serving.” —Jordan Salcito, sommelier and founder, Drink RAMONA Inc., NYC

“This Dry January, I have been enjoying kombucha-based beverages, since I started making my own kombucha in 2020. (It was a year for new hobbies, in case you didn’t hear.) Kombucha is a wonderful option for a low-ABV or no-ABV beverage, as it provides probiotics and antioxidants, plus a little caffeine to keep your day going! Kombucha also makes a great mocktail ingredient, since it lends acid and sweetness to a drink. It is also easy to flavor in whatever way you want by using an infused simple syrup. My favorite to make is lavender kombucha, but a nice local Colorado option you can use is Rowdy Mermaid Alpine Lavender. Try 4 ounces lavender kombucha, 1 ounce fresh grapefruit juice, topped with a splash of grapefruit seltzer for an easy, refreshing beverage.” —Julie Masciangelo, sommelier and general manager, Il Posto, Denver

“Even though it just hit the market, my go-to for no-ABV is now New London Light from Salcombe Distilling. It’s super aromatic and definitely achieves a spirited status, even with zero alcohol. I like to enhance its body with some simple syrup and verjus, which lets the fresh, citrusy notes of NLL speak out.” —Will Wyatt, owner, Mister Paradise and Electric Burrito, NYC

“This January, I’ve been enjoying homemade honey soda. I love the natural complexity that unadulterated honey has as a sweetener, and I’ve gone from using it simply to sweeten other drinks, to using it as the main ingredient in some of my non-alcoholic beverages. Sonoma County is rich with high-quality apiaries, and several delicious monoflower varieties can be had — from the delicate star thistle, to the complex eucalyptus. I have fallen in love with varietal honey this year. Until recently, I hadn’t fully appreciated honey’s ability to capture and express terroir. I like to make my honey soda with organic local honey, of which there are several great suppliers, but my favorite is probably Hector’s Honey, which is a third-generation producer making pure, raw varietal honey. Aside from the honey, itself, I will add a little acid to balance out the intense sweetness, making the drink refreshing and light instead of cloying. Depending on the variety of honey, I’ll sometimes add a sprig of thyme or rosemary for a little herbaceousness.” —Jon McCarthy, sommelier and director of beverage, The Matheson Healdsburg, Healdsburg, Calif.

“The Negroni is one of my all-time favorite cocktails. The bitter and herbal tones work wonders for kickstarting your palate before a great meal. For Dry January, I like to recreate those bitter tones and adapt to more winter flavors [by] using equal parts Seedlip Spice, pomegranate juice, and tonic water. Serve over a large ice cube with a lemon peel, and it also pleases the eyes.” —Darlin Kulla, beverage director and sommelier, KNEAD Hospitality + Design, Washington, D.C.

The article We Asked 10 Somms: What Are You Drinking in Dry January? appeared first on VinePair.

source https://vinepair.com/articles/10-best-dry-january-beverages-sommeliers/

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johnboothus · 4 years ago

Text

We Asked 10 Somms: What Are You Drinking in Dry January?

The Best Dry January Beverages Recommended by Sommeliers

Athletic Brewing’s Non-Alcoholic Beer

Brooklyn Brewery’s Non-Alcoholic Beer

Rambler Sparkling Water

A Honey Blackberry Mint Mocktail

Fluère Alcohol-Free Spirits

Killer Quail’s Sparkling Piquette

Seedlip Garden 108

In Pursuit of Tea Masala Chai

Ramona Dry Grapefruit

Rowdy Mermaid Alpine Lavender Kombucha

Salcombe Distilling New London Light

Homemade Honey Soda with Hector’s Honey

Seedlip Spice

Keep reading for details about all the recommended beverages!

“Rambler sparkling water and cold-brew Thai tea for me!” —Matt Pridgen, wine director, Underbelly Hospitality, Houston

The article We Asked 10 Somms: What Are You Drinking in Dry January? appeared first on VinePair.

Via https://vinepair.com/articles/10-best-dry-january-beverages-sommeliers/

source https://vinology1.weebly.com/blog/we-asked-10-somms-what-are-you-drinking-in-dry-january

0 notes

dailynewswebsite · 4 years ago

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Racism at the county level associated with increased COVID-19 cases and deaths

Sevonna Brown of Black Girls's Blueprint, a mutual support group, along with her son in Brooklyn, New York. Mutual support teams have been fashioned throughout New York Metropolis to handle the financial plight attributable to COVID-19. Stephanie Keith through Getty Photos

The COVID-19 pandemic has affected all folks, however not essentially in the identical approach.

Scientists have proven that racial and ethnic minorities are extra possible than white folks to catch, be hospitalized due to and in the end die from the virus.

In explaining these findings, researchers usually level to patterns inside society that benefit white folks over racial and ethnic minorities.

These patterns replicate systemic racism or institutional racism. As Mary Frances O’Dowd, an Australian researcher in Indigenous Research explains, these refer “to how concepts of white superiority are captured in on a regular basis considering at a techniques degree: taking within the large image of how society operates, reasonably than one-on-one interactions.”

As researchers who research range and well being, we put this concept to the check. Particularly, we examined whether or not totally different types of racism on the county degree have been linked to COVID-19 circumstances and deaths. The reply is sure, racism predicts COVID-19 outcomes, even after making an allowance for a number of different well being and demographic elements.

Racism on the county degree

We centered on two sorts of racial attitudes. The primary, specific, represents these attitudes that folks deliberately preserve. Right here, folks categorical unfavourable attitudes towards a gaggle, or towards folks they suppose belong to that group. An instance got here in Minnesota, the place well being staff providing free COVID-19 testing have been known as numerous racial epithets.

We additionally examined implicit racial attitudes. These are the automated, unintentional responses folks have. Although they take a unique type, implicit racial attitudes can and do have an effect on folks’s behaviors. A health-related instance comes when folks make an automated assumption that “precise physicians or nurses” are white.

Most social science researchers give attention to specific and implicit attitudes that people have and the best way these attitudes affect particular person habits and choices. However, because it seems, the connection between private biases and subsequent behaviors is just not essentially a robust one.

A special story emerges, although, when bias on the combination degree, or a broader view seen by bringing collectively numerous components.

As College of North Carolina psychology professor Keith Payne and his colleagues clarify, folks’s social interactions, the media they devour and different environmental cues are more likely to affect their attitudes about race. If that is so, then racial attitudes captured at combination degree, whether or not a metropolitan space, county or state, replicate the bias of crowds.

Collective biases, greater than particular person ones, assist to form folks and techniques. For instance, researchers have proven that community-level racism can assist clarify racial gaps in preterm births and toddler start weight, deadly pressure utilized by police, punishment in faculties and reactions to social justice actions, amongst others.

Extending this work, we centered on racial attitudes on the county degree. We requested how the racial attitudes of the broader neighborhood affect COVID-19 health-related outcomes.

What seems within the media can influence what you consider race. Hill Road Productions through Getty Photos

Our research design

In our current research, we collected knowledge from quite a lot of publicly accessible knowledge units. The racial perspective knowledge got here from a long-time Harvard research, and the researchers submit the info (with out figuring out data) on-line. This meant taking on 80,000 responses and aggregating these knowledge to the county degree. We in the end had knowledge for 817 counties within the U.S.

For COVID-19 circumstances and deaths, we relied on the info from USAFacts. This is identical supply the Facilities for Illness Management and Prevention makes use of. We appeared on the whole circumstances and deaths from Jan. 22 by way of Aug. 31, 2020.

We additionally needed to contemplate different elements that may influence the outcomes, all of which have been publicly accessible. This included how county residents rated their very own well being, if they’d loads of meals, if they’d medical insurance and their household earnings. We additionally accounted for county demographics, together with the residents’ age, gender, race and ethnicity.

Racism and COVID-19

We discovered that, even after making an allowance for the well being and demographics of the county residents, specific and implicit racial attitudes have been associated to COVID-19 circumstances. The stronger the racism, the extra COVID-19 circumstances the county recorded.

Additional, the connection between racism and COVID-19 circumstances was stronger when counties had a excessive variety of Black residents. We additionally discovered that implicit racial attitudes predicted COVID-19 deaths. Once more, this was even past the results of the well being and demographic elements.

In brief, racism on the county degree was predictive of COVID-19 health-related outcomes.

Implications

Our outcomes present clear proof that county-level racism is linked with COVID-19 health-related outcomes.

However why? We recommend that, when examined on the combination degree, racial attitudes replicate systemic types of racism. They present the bias of crowds and the deeper biases which are embedded in society. Systemic types of racism are these the place values, insurance policies and the methods we go about life are structured in a approach that benefit white folks over racial and ethnic minorities. Racial disparities in entry to well being, high quality training, protected housing, wealth and the felony justice system are only a few indicators, out of many.

Our research is just not the one one to point out the influence of racism on health-related outcomes. Contemplate a current research of machine studying. Right here, the researchers discovered that well being inequalities over time resulted in algorithms that have been racially biased. The top end result was that software program used to handle inhabitants well being truly advantaged white folks over Black folks.

And, as we famous earlier than, county-level racism is linked with different well being outcomes, together with mortality charges and toddler well being.

Public well being implications

Our outcomes additionally underscore the significance of recognizing that racism is a public well being problem. A wide range of organizations, just like the American Public Well being Affiliation and the American Medical Affiliation, have made statements to this impact.

[Deep knowledge, daily. Sign up for The Conversation’s newsletter.]

We see many motion steps to take.

First, well being care suppliers ought to take part in common coaching aimed toward recognizing their specific and implicit racial biases. This can be a needed first step towards decreasing well being inequalities amongst racial and ethnic minority sufferers.

Past a give attention to particular person well being care suppliers, native, county and state governments can take steps to enhance entry and high quality of well being take care of all folks.

This text has been up to date to right the affiliation of a cited researcher.

The authors don’t work for, seek the advice of, personal shares in or obtain funding from any firm or group that may profit from this text, and have disclosed no related affiliations past their educational appointment.

from Growth News https://growthnews.in/racism-at-the-county-level-associated-with-increased-covid-19-cases-and-deaths/ via https://growthnews.in

#Growth News

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onbigstor-blog · 4 years ago

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How I made $178,492 in three months by dropshipping US and European products.

In the December of 2017, Marc Chapon was just like any other entrepreneur starting out on the journey to a successful online business. He had studied Hospitality/Restaurant management in Paris and Switzerland and the most he knew about marketing were the basics the course had covered- and now, he had quit his full time job and ventured into eCommerce, with no shortage of determination and enthusiasm.

In less than a year, he was making sales worth 60 thousand dollars per month- with purely marketing and testing on his side. He now has a course on Spocket Academy detailing how to grow your business from zero to selling thousands per month.

In one single day, he made over $10,000 in sales:

We wanted to map out his journey, right from square 1 to the successful businessman he is now. Here’s his story, tips and tactics of how exactly he built the store- in his own words.

How to build a successful dropshipping store that is sustainable and scalable:

When I entered ecommerce, there was a huge amount of information on the internet: loads of scammers and get-rich-quick courses out there. But everything you need to learn about this market is out there on the internet as well- there are legitimate courses and blogs that can push a new entrepreneur towards success.

There is everything you need to know on the Internet. If you look for it, you are going to find it.

There are Facebook groups, YouTube videos, courses- all to help you build your e-commerce business:

I am going to spell out how I created a business that I made a living out of, step by step.

Step 1: What was the budget for your store? How much does one need to build a successful store?

When I quit my full-time job to try my own business, I did not venture into it blindly. Now, a lot of supposed ‘ecommerce gurus’ will tell you that you can start a successful business with a zero dollar investment- but any rational entrepreneur will be able to tell that you need funds to start any business: with ecommerce, you do not needs tens of thousands to get started, but you will still need about $1000 to make it through.

I had set aside about $5000 just for my store, but about $1000 was enough before I started making sales to cut even. You will need money to get yourself a Shopify store, and run ads on Facebook: zero investment is a stretch.

Trust me, building a business from ground up is going to require basic funds: anyone who says otherwise is oversimplifying the business.

However, I did not spend funds on acquiring products and holding inventory. If I had to sell online, I would be using the dropshipping model. I had heard about Spocket- through which I could find products and kick off my store at no upfront cost: but first I had to select a niche.

Step 2: How did you select a niche for your store?

I have often heard people say ‘This is a good niche’, which always confuses me because there is no good niche or bad niche.

There are no saturated marketspaces, and not even the most in-demand niche would work for a retailer who is not putting in effort into marketing and building a reliable store.

My rule of thumb while selecting a niche is that I had to be interested in the niche to start a store in it: a lot of people do not think this is an important criterion when choosing a category for their store, but I have found that passion precedes any successful business, so if you choose a niche that you do not know anything about, you’ll probably not be as invested as you should be.

Plus, when you start with something you already like, you’ve covered the A-B-Cs and have an advantage over entrepreneurs that are starting from scratch.

With all this in mind, I still had a few niches that I could take on- art was a major interest of mine, so that niche was on the table. I also loved animals and had a dog and cat of my own, which was another category that I could dive into. I was (and am) "living in the niche" and knew everything about it- especially the needs and problems that dog owners experience on a daily basis.

Products for dog lovers were trending and so, after some research, I chose dog-focussed products as the theme of my store.

Google Trends strengthened my conviction:

Another thing to note is, you might be tempted to kick off your store with a current passing trend, but with that, you must be content to make a lot of money and then drop off the face of the Earth.

A sustainable business is possible if you choose a niche that is consistently doing well.

I did considerable research into the field: right from checking out Amazon and other popular sites to see how popular the niche was, to going over revenues generated by the niche over the past years.

To research a niche, I usually do the following:

Google the main keywords, check out major companies that sell the products

Check the amount of traffic they generate

View the global searches for the keyboards

Review the amount of revenue the niche creates per year online

Check the profitability of the niche

The traffic was great, and it seemed like a reasonable profit could be made with the category. Once I had thoroughly researched the niche, I settled on all things dog related.

Step 3: How did you hone in on your target audience?

This step actually went hand in hand with the first step. Simple Google searches led me to competitor stores, where I could check the reviews left by audiences, and find out who was majorly attracted to the dog niche. Further competitor research showed exactly who my competitors were targeting, and what they were doing successfully.

Being a pet-owner myself, I had a fair inkling of who required and was interested in the products I planned on selling. With a heady combination of Google Trends and common sense, I figured the lifestyles, personality traits and attitudes of the people that were likely to buy my product.

The thing is, you do not need tonnes of data to hit the right audience. But without the right audience, dropshipping success is impossible. My audience was based in the US or Europe, aged 21-65, often followed dog accounts on instagram and shopped at PetSmart. This was great for a start- I kept testing and diving deeper as time went on.

Step 4: How did you choose the right, winning products?

‍‍ If you have a bad product, not even the most gorgeous looking store can sell it.

This problem, again, was resolved by Google. Though I started looking at products on AliExpress, I did not want the generic low quality AliExpress products that were available in 500 different stores. Owing to the choppy product descriptions and bad images- not to mention the uncertain shipping times, I decided to not to have any of those products on my store.

I needed manufacturers based in the US and Europe, with great products and low shipping times. A simple Shopify app store search led me to Spocket. One of the things I was going to be selling was dog tags, and Spocket had an interesting collection of dog bracelets, tags and necklaces- all shipping from the US. They also allowed me a fair profit range, which was important.

Plus, I found customizable products.

I immediately set out importing products to my store.

‍I also had a look at other apps on Shopify such as Oberlo, but they did not meet the criteria I had set for my products. Between Spocket and Oberlo, I found Spocket to be a better fit for my needs.

‍I hunted for local suppliers and Etsy artisans on Spocket to fill my store. I checked the trending products on Amazon, and found suppliers selling them within the US at different rates. Again, you do not actually need 20,000 products to be a successful store. A good number, such as 25-50 amazing products worked perfect for me.

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The best part about Spocket products was that I did not have to worry about product images or supplier reliability.

‍‍I sought reviews and researched competitors and chose products that always led to happy customers. Dropshipping is all about the product, so I made sure to choose suppliers I trusted entirely. Winning products are a mixture of the right product, the right audience and the right marketing, and I did not want to get even one of these wrong.

I spoke to the suppliers to ensure that they were someone I was comfortable working with, and collected products that were special and unique. Of course, I also occasionally chose products that did not sell well, but that is all part of the learning curve.

Step 5: What went into building the store?

Shopify was the obvious choice as a website builder. Easy to use, and quick. I picked up the theme- Brooklyn and set about designing the store. People often spend a lot of time designing and perfecting how their store looks. But the truth is that as an ecommerce business, your store needs to look professional and trustworthy, but you don’t need to go overboard.

Your site needs to load within 3 seconds, that’s really important!

So I spent some time constructing a site that had all the essentials, minus the fluff. These are the steps I followed:

1. Create a homepage:

A homepage is the first impression people have about your store, so this part is quite important! I was always interested in design so this was the exciting part.

A lot of people just list products on their ecommerce store: that is not a store, that is just an accumulation of products.

This is how I created a homepage:

I first inserted a high definition picture from a free stock photo website such as Unsplash at the top of the main page- this was the first thing people would see when they landed on the site, so it had to be related to my niche, and attractive.

I then added a small tagline and a CTA button on that image that would take the visitors straight to the products.

This is what your store’s homepage should look like, right above the fold:

I put up collections with equally attractive pictures on the homepage, under the main image that took the visitors directly to the respective collections.

I made the navigation bar sticky with the primary sections accessible easily to all visitors.

As added value, I created a dog owner’s guide that any visitor could download for free.

Learn how to start and grow your own e-commerce store!2. Branding:

‍Colour: My audience consisted of dog-owners from all genders and ages. I selected yellow as it represented happiness and optimism and a muted shade of brown for earthiness. Most importantly, I used white spaces in plenty. This seemed to be a great fit for the store I had in mind: healthy and clean.

‍Name: The name is something that is intuitive- that sounds good, and conveys what you want. For privacy purposes, I will be unable to reveal the exact name of my store- but a good name for a canine-themed store would be ‘Puppy Love’.

‍Font: I selected the font ‘Now’- Bold and Light for headings and subheadings. This font was easy to read, and did aligned with the clean white rustic feel that I was going for.

‍Logo: The logo was something I quickly whipped up in Canva: While the logo is an important part of the whole brand package and should be unique, spending large amounts on it as a new business is pointless.

‍I took an icon, added my company’s name- and voila, a logo was ready!

Lastly, any online store should have amazing HD photos on their site to achieve ecommerce success. I used Unsplash, Canva and Pexels for the same!

‍3. Product Descriptions:

‍While researching, I had come across a number of ecommerce stores that simply copy pasted the product descriptions from the supplier’s store- usually AliExpress. This meant that the product pages were generally littered with irrelevant information, and no USP. Online shopping demands that product descriptions be crisp.

‍My formula for creating product descriptions was simple. Product descriptions have to do more than just talk about the product: they have to sell the product or service, prove that the product is worth buying and will bring a significant change in the customer’s life and show them why your product is better than your competitor’s.

‍So the first two lines of all my product descriptions simply expanded on the benefits of the product in the customer’s life- followed by the actual utility of the product.

‍Spocket descriptions were grammatically clean, and covered all the points I mentioned above so I did not have to work around them much.

‍Only after these two points are covered do I go for the specifications and details. I recommend using bullet points to make the information navigable.

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Huge chunks of text are a big turn-off.

‍4. Product Photos:

‍With US based suppliers, or suppliers from Europe, you do not have to worry much about product pictures. Ordering a sample of each product would have required too much effort and money- instead, I simply requested the suppliers for newer pictures.

If I had chosen AliExpress products, I would have the need to order a sample for every product on my store to ensure that the shipping time and the quality matched my standards- but with the US Spocket based suppliers, it was so much more smooth-sailing.

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Once I had the product page skeleton ready, I simply inserted all the products I had to fit the template.

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Step 6: What payment gateways did you use- and are they any other essential pages that a store should have?‍‍

Yes- the last step to complete my store was setting up the payment gateways, an about page, customer service and the return policies.

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I started out with PayPal and 2Checkout, since I was unable to use Stripe as I was in Morocco at that period in my life. I really do recommend having a credit card payment available- and the easiest way to do it is register a business in a country that Stripe can operate through. You do not need to be physically present to have a business in a country, and you can have a bank account there without much effort. Allowing multiple payment methods is definitely a plus, but if you’re just starting out, PayPal works. I also added assurances on the checkout page so that trust would not be an issue in completing a purchase:

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Risky, untrustworthy payment gateways are a big hassle, and I incurred quite some problems with the same.

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I created an About Page because nothing can substitute a personal touch to a store, and had return policies and other FAQ put in order to ensure that credibility was not a hindrance.

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Step 7: What did your marketing plan look like?

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My marketing plan had three major elements- Facebook, Instagram and email marketing. Once I had my site ready, I did not want to dilly-dally with pre-launch giveaways and other schemes as no one knew my store at the start. I had to work on brand awareness first.

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Facebook and Instagram ads:

Social media ads are easily the best mediums for your store to generate sales: with a huge reach and comparatively quick and inexpensive.

‍

Product images and videos with enticing copy work great as Facebook ads- here is where amazing product photos come in.

Three things I learned with Facebook and Instagram ads are:

Test out the audiences that you are displaying your ads to- usually people change the creatives, the copy of the ads if the ads seem to fail, but the problem is quite often embedded in defining the target audience. I tested out gender and interests alone out of all audience variables and hit jackpot.

It depends on the product: some products do really well on instagram. Some bring crazy traffic from Facebook. Optimize your ads for the platform they do great at: and if a product is bringing you only scattered sales even after a month: if the amount you spend and the amount you earn over that product is not breaking even despite some run-time, perhaps that is not the right product. You might like a product, but your audience may not. Don’t waste funds on pushing the product- try a new one!

Don’t overcomplicate it! I always have plans for every letter of the alphabet: don’t spend ages strategizing how your Facebook ads will look. Take action- if one thing doesn’t work, move to the next. I created 4-5 ad sets with different audiences for every product and ran them, getting quick data and realigning my plans everyday based on the outcome.

Here is an actual ad campaign I ran, step by step:

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Campaign Objective: If you are running Facebook ads for an ecommerce store, your motive is to get results. Consequently, I chose conversions as the campaign objective.

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‍Demographics: With the niche I had chosen, I did not need to sort audiences by gender. I was primarily shipping to the US and Canada, but was also open to sales from the US, Australia and New Zealand.

Targeting Strategy: My audience was most likely to know about PetSmart or Petco, considering these two brands are top ranked for pet products. I added these as interests along with other common interests.

Placement: I targeted mobile devices as people as mostly browsing Facebook on their cell phones. I did not need right column ads or instant articles- feed based ads were enough. For Instagram, however, where a number of pet accounts are born everyday, I chose both feed and story ads.

Ads Copy: This is a step a number of online retailers botch up. Your ads copy should be limited to a few sentences- whole paragraphs are never read. I used emojis as other articles in the audience’s feed also use emojis- they are more likely to read your ad if it is perceived as another post on their feed. I first hooked the audience in with an emotional statement- every owner wishes to keep their dog safe. Then, I added an element of urgency with the discount and the stock.

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Budgeting: My daily budget for the ad was $3, so that I would be only spending $84 per month, which I could afford, owing to my savings. I decided to spend 100 dollars on each product. I started with 4 ad sets (3$ each). I used to test 3 products a week after a lot of research on products. I chose the Lowest Cost Bid Strategy for efficiency. While it might be unstable, I preferred this to the target cost bid strategy for the simple reason that it would have cost me more per event.

The Instagram audience is younger, so I kept track of trends in youth within my niche, and similar products performed well on Instagram- while Facebook caters to the middle-aged crowd.

If an ad performed well and brought in profits, then I let it be- no silly business with it. With really precise audience demographics, you can have as much as a 11% conversion rate- although 2-5% is what you are aiming for!

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With Email Marketing, I sent out 2-3 emails per week to my email list: fun newsletters and cute with curations of cute dog videos and tweets.

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I tried to give value to people by teaching them something that was unknown to them (this is why one needs to know about the niche they have a store about) and then added a cheeky bit about how my store also had products that would be perfect for the potential customer.

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One can also provide value through community forums such as Quora or post on Pinterest- that helps immensely with brand awareness.

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Step 8: How did you deal with Abandoned Carts?

‍With abandoned carts, it is tricky.

The first thing is, of course, retargeting. I started retargeting through a varied number of media: first of all, there were emails. I had collected email IDs and phone numbers at checkout, and also on the homepage: so different segments of emails went to users who had reached the shopping cart but had then abandoned the sale and to users who lingered on the website but then left.

I also deployed SMSes, WhatsApp and Messenger which are under-appreciated media and tested the copy out.

‍Plus, Facebook ads. They really couldn’t miss my message. I made it easy for the customer to buy directly from the message or email, so they had the ability to purchase right at the place where my store met them.

‍This is how an average abandoned cart message looks for my customers:

I also paid attention to the product that suffered the maximum abandoned carts, and formulated multiple reasons why the product was being abandoned at the last stage.

One product that was selling alright had a number of abandoned carts- this showed that the product did have potential to make way more sales. After multiple tests, I found that it was the cost of the product that was too high. Unfortunately, the supplier was refusing to give a further discount. So I reduced the price on my own store and took a deliberate loss.

‍Once I had enough sales for the product, I proved to the supplier that a further discount would benefit his business: and then, I covered all my previous losses and more!

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Take risks, and don’t be afraid to try new strategies!

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Step 9: Any other tactics and tools that you employed on your store?

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While I had seen a lot of retailers put up multiple pop-ups on their store, right from scarcity timers to social proof pop-ups, I chose to keep the ‘urging’ to a minimum. This is because I did not want to appear pushy or desperate on the store.

‍I only employed the scarcity principle in two places on the store: One, on the product page, with a ‘Only X products remain’, which is a true reflection of my inventory at any moment, and two, on the checkout page:

As for tools, I used a couple of upsell apps- they do slow down your store, so I minimized their usage.

Two Upsell Strategies that I used were:

‍ - Upselling on Shipping: I quickly realized that shipping costs are the worst part of the total sales cost, and people are often eager to reduce those. People justify adding another enticing product to their cart with money saved on shipping if they receive a reduced shipping rates- so that is one strategy I use. Faster shipping is another motivator.

‍Cut-off Point: I also occasionally have banners stating a certain percentage off if a customer purchases products worth a certain amount.

I used Spocket to find and import products- I did try the AliExpress app, but I had different products in mind for my store. With Spocket, I found some of my best-selling products, and when the orders started pouring in, I could easily fulfill the orders in one-click. I did not have to waste time unnecessarily on manual work, and never worried about inventory: for the stock was updated in real time.

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The second app that I used was Loox: to add photo reviews and making them look clean. In the world of ecommerce, reviews are extremely important as they provide the social proof necessary to establish trust. Loox was easy to use, and automatically sent my customers an email requesting a review.

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I also used Mobile Converter by Beeketing, which helped optimize my site for mobile devices. More than 50% people shop through their mobile phones nowadays, so a sticky Add to Cart button and full sized image galleries were absolutely essential.

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Third: Recart Messenger Marketing helped with abandoned carts. As I mentioned above, I wanted to reach abandoned carts through all media: I sent emails, FB messages, SMSes- and Recart tackled FB messenger. I customized the messages to suit the theme and colours of my store, and brought people back to the store in the middle of, what I presume would have been, a Facebook scroll session.

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And lastly, SMSBump was my go-to app for sending SMSes to abandoned carts! SMSBump works great with ReCart and retailers can create a sequence of SMS + Messenger where a message can go first and if a customer does not convert we hit them up with ReCart. Texts have a 94% open rate- and so few people employ this amazing resource- this app was one of the most important ones for me.

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Step 10: What was the final result and what should new retailers keep in mind as they start their stores?

‍Within, 6 months final result was plain- all the effort had paid off:

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Any business is a sum of all the tiny efforts you put into it: from design and development to marketing and sales. If people’s ‘dropshipping success stories’ claim that one single revolutionary trick is going to win you success in a second, they’re probably lying. These success stories are usually fabricated to scam people.

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Throughout the months, I applied and reapplied all the different strategies stated above, and more- and the results were clear as day.

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Not only was I creating enough profit to sustain a comfortable lifestyle, without a 9-5 job, but also surplus profit. In the three months from October to December, I gained $178,000 in sales.

But just like any business, it required patience. Dropshipping isn’t just a quick way to make money. You have to be organised and keep your finances in order.

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I did not know how long it would take, and I am not going to deny it was hard. But it is possible.

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I started out just like you: I made countless mistakes along the way, admitted them, and corrected myself. My biggest problem was the missing knowledge- ecommerce was like flying blind. I tried new things everyday, tested new ideas and was determined to make it.

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My mission now, is to prove that anyone can build a successful ecommerce store through dropshipping. With tools like Spocket available, ecommerce success is right at one’s fingertips. Through my Facebook group- Dropshipping Elite and Spocket’s Facebook group, I hope to spread all that I have learned in my journey to successful business to all fellow entrepreneurs. You can be the next dropshipping success story on here. If you want to learn exactly what I did with step-by-step instruction, my course is available on Spocket Academy.

If I can make it, so can you.

‍Get Spocket for Shopify!

Get Spocket for WooCommerce!

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fashiontrendyclub · 4 years ago

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How the surgical mask became the fashion industry’s beacon of hope

When California and New York announced statewide lockdowns late last week, it was a jolt to workers in the notoriously hard-working fashion industry. Rather than take it lying down, many started fighting for their companies. They may have closed their stores, but they put store associates to work to optimize their online presence. They halted operations in distribution centers, but enabled shipping from closed stores. And rather than cease production altogether, they found a workaround in the form of making medical masks — a task that fulfills a large global need, plus provides a sense of comfort to workers during an unprecedented time. For this story, I interviewed seven fashion workers from seven fashion brands that have put employees to work making or distributing masks. All reported a different production quota and, controversially, described a different set of standards that their versions meet. Many of their masks would be rejected by a hospital. Brooklyn-based luxury designer Kelsey Randall said she started with a goal of making masks and encouraged others to follow suit after being inspired by non-profit organization Global Response Management’s #millionmaskchallenge initiative, aimed at providing masks to high-risk communities. Her version is neither FDA-approved nor N95-grade, but it can be washed and reworn, which is a plus during the shortage, she said. And they can help those providing essential jobs, like grocery workers. To get support from other sewers, including fashion students sent home for the semester, she’s shared the pattern in Instagram posts and Stories, plus it’s featured on the homepage of kelseyrandall.com. Then there was New York Fashion Week regular Michael Costello, who has set out with his team to make 20,000 masks, starting with a lower-grade version until materials become available. The first batch, made from a cotton-nylon blend, provides 70-74% air filtration, compared to a surgical face mask that provides 97%. Eventually, he’ll move to working with vacuum cleaner bags with HEPA filters, which according to his research, are nearly as effective as N95 masks. Neiman Marcus has partnered with fabric retailer Joann Stores to make fabric masks, which the CDC has approved as a crisis response option amid a critical shortage, said Willis Weirich, Neiman Marcus’ svp of supply chain. One-hundred Neiman Marcus alterations workers in three factories are going to town. There was also Paige Mycoskie, founder of California-based Aviator Nation, who said she’s compiled a team to work in the company’s warehouse to daily produce thousands of surgical masks, which they then are sending to hospitals in the area. “Every little bit helps,” she said. And outside of the U.S., Marianna Rosati, creative director of Italian fashion brand Drome, said she and her “small taskforce” of up to seven seamstresses have signed on to make 100-150 masks every day that meet the standards for Italian health-care providers. Other companies are doing their part by funding or distributing masks: L.A.-based Sene Studio, which makes custom workwear, is donating “tens of thousands” of FDA-certified medical masks made in its factory to more than 200 hospitals, said CEO Ray Li. It’s seeking funding from celeb types to ramp up production, as it has the capacity to make 500,000 masks on a weekly basis. And Danielle Bernstein’s e-commerce company. Shop WeWoreWhat, is distributing 5,000 N95 masks produced in its factory to health-care workers by way of donation platform Mask a Hero. All the companies said they’re donating the masks, and aside from Neiman Marcus’ deal with Joann, all are paying for needed supplies. They’re also taking safety precautions, like providing workers with masks and enforcing a rule of six feet, minimum, between them. But in talking with them, some less expected commonalities became apparent. Most notably, most everyone orchestrating the mask-making exercise sees it as a way to ensure their employees’ mental health, and their own. Randall said she’s been “panicking and really scared” about the coronavirus’ potential effects since January, but she started feeling especially helpless last week, when she began self-quarantining in her apartment-slash-work studio. “I was still sewing and doing projects, as normal, but I was so anxious,” she said. “It’s just a stressful time, and I was losing a lot of sleep. So I asked the universe for a sign that I am taken care of and can somehow be of service, and that’s when I got the email from Global Response Management .” Since, she, her assistant and her interns, have been pouring their energy into securing materials, making masks and seeking out other sewers to contribute. Randall’s friends from fashion school have signed on to make masks, as have fellow designers. Randall’s team is also creating DIY packets with all materials needed to make the process simple for all sewers who opt to sign on. Costello said he had a hint of the coronavirus’ impact on the U.S. when his suppliers in China and Italy began cancelling orders last month. “Still, I really didn’t expect anything like this to happen,” he said. “It really feels like the end of time, like biblical times.” His company is located in California, and he began sending his employees home last week, following the state’s mandate for non-essential businesses to close shop. “It hurt not waking up and getting to see the ladies I’ve been used to seeing every day, 12-14 hours a day, for the last seven years,” he said. “We cried, and we kept crying, and we decided to get back together this week to try to work.” Working with a max of two people per room, he and three seamstresses started making masks, and he said they’ll continue to do so until it’s business as usual — despite naysayers. “I keep getting messages from people on email and social media saying that the government will not approve them, hospitals won’t take them, they’re not going to help and I should just stay home,” he said. “But that’s not the case. We’re also giving people hope and something to do in this time of isolation.” It’s about keeping the energy up, echoed Aviator Nation’s Mycoskie. “I was hearing from my team that they wanted to help, and so I said let’s do it — and that’s what’s fueling me right now, really taking care of our people.” she said. Others had similar sentiments: “It’s a very weird time for everyone,” said Rosati. “There’s uncertainty about the future, about how everyone will continue to make a wage — so you’ve got to foster relationships and consider people’s mental health.” Li referenced a brief by consulting firm Bain & Company, stating that, in crisis, people are looking for a way to ease their anxiety, get what they need, and feel a sense of belonging and community. He has kept that in mind in managing his employees during this time. “If you’re busy trying to help other people, you’re not going to be in fear, yourself,” he said, noting that one employee volunteered to personally fund the making of 500 masks. Likewise, Neiman Marcus workers have fully embraced the concept. The idea to make masks came from an employee who also established the Joann partnership, and alterations specialists have asked how their family members in the same field can contribute, said Weirich. “We’ve really focused on internally getting our associates excited about the partnership and the collaboration,” he said. It’s worth noting that bankruptcy rumors have been swirling around Neiman Marcus this week. “We’re really committed to creating a moment that really brings people together, emotionally. It’s a kind of story that we need right now.” In addition — aside from the obvious motivator of containing coronavirus, which is restricting sales entirely for Costello and Randall — the workers admitted that marketing social good was related to their decision to take on mask production. “If someone’s going to spend money now, they’re going to spend it with a company that’s trying to make a difference,” said Li, in terms of immediate sales. And Costello is aware of how his actions now will impact consumer behavior post-coronavirus. He noted that others should use this time to be as thoughtful: “I hate seeing influencers not using their voice or using #coronavirus to drive followers to their social channels,” he said. “In the end, every aspect of the fashion industry is going to suffer, including influencers — because where are they going to go, and who’s going to dress them? They might as well use their voice now, and get something good going for themselves.” As for Bernstein, she said her own mask project has inspired her to do more: “All of my upcoming launches will have a charitable initiative attached to them,” she said. Finally, Randall said she hopes larger companies will catch wind of what she’s doing and get inspired. “What I’m doing is an imperfect solution to a medical supply crisis that can really only be solved by large corporations using the resources they have, like automation. It doesn’t make sense that I am sitting here cutting layers of fabric — but that’s what we can contribute right now.” Source Read the full article

#beaconofhope #fashionindustry #surgicalmask

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magzoso-tech · 5 years ago

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Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer

New Post has been published on https://magzoso.com/tech/private-tech-companies-mobilize-to-address-shortages-for-medical-supplies-masks-and-sanitizer/

Private tech companies mobilize to address shortages for medical supplies, masks and sanitizer

Startups across the nation and around the world are looking for ways to relieve shortages of much-needed personal protective equipment and sanitizers used to halt the spread of COVID-19.

While some of the largest privately held technology companies, like SpaceX and Tesla, have shifted to manufacturing ventilators, smaller companies are also trying to pitch in and relieve scarcity locally.

Supplies have been difficult to come by in some of the areas hardest hit by the outbreak of the novel coronavirus, and the shortfalls have been made worse by a lack of coordination from the federal government. In some instances local governments have been bidding for supplies against each other and the federal government to acquire needed personal protective equipment.

On Sunday, New York’s Governor Mario Cuomo pleaded with local governments to not engage in a bidding war. In fact, Kentucky was outbid by the federal government for personal protective equipment.

“FEMA came out and bought it all out from under us,” Kentucky Governor Andy Beshear told a local newspaper. “It is a challenge that the federal government says, ‘States, you need to go and find your supply chain,’ and then the federal government ends up buying from that supply chain.”

Against this backdrop local startups and maker spaces are stepping up to do what they can to fill the gap.

Alcohol brands are turning their attention to making hand sanitizer to distribute in communities experiencing shortages. 3D-printing companies are working on new ways to manufacture personal protective equipment and swabs for COVID-19 testing. And one fast fashion retail startup is teaching its tailors and seamstresses how to make cloth masks for consumer protection.

AirCo, a New York-based startup that developed a process to use captured carbon dioxide to make liquor, shifted its efforts to making hand sanitizer for donations in communities in New York City.

Now, new alcohol brands Bev and Endless West are joining the manufacturing push.

Endless West announced this morning that it would shift production away from its distillery to begin making hand sanitizers. The World Health Organization approved their sanitizers, which the company will produce in its warehouse in San Francisco.

The two-ounce bottles will be donated to local restaurants and bars that remain open for delivery, so that employees can use them and distribute them to customers. Bulk quantities will be distributed to healthcare organizations and facilities that need them.

Endless West also put out a call for other companies to provide supplies to hospitals and health organizations in the San Francisco Bay Area.

“We felt it was imperative to do our part and dedicate what resources we have to assist with shortages in the healthcare and food & beverage industries who keep the engine running and provide such important functions in this time of immense need throughout the community,” said Alec Lee, CEO of Endless West, in a statement.

Los Angeles-based Bev is no different.

“As an alcoholic beverage company, Bev is very lucky in that we are licensed to purchase ethanol directly from our suppliers, who are doing their part by discounting the product to anyone licensed to purchase it,” said Bev chief executive, Alix Peabody. “Community underscores everything we do here at Bev, and as such, we will be producing hand sanitizer and distributing it free of charge to the homeless and elderly communities here in Venice, populations who largely have insufficient access to healthcare and essential goods like sanitizer.”

Hand sanitizer is one sorely needed item in short supply, but there are others — including face masks, surgical masks, face shields, swabs and ventilator equipment that other startups are now switching gears to produce.

(Photo by PAU BARRENA/AFP via Getty Images)

In Canada, INKSmith, a startup that was making design and tech tools accessible for kids, has now moved to making face shields and is hiring up to 100 new employees to meet demand.

“I think in the short term, we’re going to scale up to meet the needs of the province soon. After that, we’re going to meet the demands of Canada,” INKSmith CEO Jeremy Hedges told the Canadian news outlet Global News.

3D-printing companies like Massachusetts-based Markforged and Formlabs are both making personal protective equipment like face shields, as well as nasal swabs to use for COVID-19 testing.

Markforged is pushing ahead with a number of efforts to focus some of the benefits of 3D printing on the immediate problem of personal protective equipment for healthcare workers most exposed to COVID-19.

“We have about 20 people working on this pretty much as much as they can,” said Markforged chief executive, Gregory Mark. “We break it up into three different programs. The first stage is prototyping validation and getting first pass to doctors. The second is clinical trials and the third is production. We are in clinical trials with two. One is the nasal swab and two is the face shield.”

The ability to spin up manufacturing more quickly than traditional production lines using 3D printing means that both companies are in some ways better positioned to address a thousandfold increase in demand for supplies that no one anticipated.

“3D printing is the fastest way to make anything in the world up to a certain number of days, weeks, months or years,” says Mark. “As soon as we get the green light from hospitals, 10,000 printers around the world can be printing face shields and nose swabs.”

Formlabs, which already has a robust business supplying custom-printed surgical-grade healthcare products, is pushing to bring its swabs to market quickly.

“Not only can we help in the development of the swabs, but we can manufacture them ourselves,” says Formlabs chief product officer, David Lakatos.

Swabs for testing are in short supply in part because there are only a few manufacturers in the world who made them — and one of those primary manufacturers is in Italy, which means supplies and staff are in short supply. “There’s a shortage of them and nobody was expecting that we would need to test millions of people in short order,” says Lakatos.

Formlabs is also working on another piece of personal protective equipment — looking at converting snorkeling masks into respirators and face masks. “Our goal is to make one that is reusable,” says Lakatos. “A patient can use it as a respirator and you can put it in an autoclave and reuse it.”

In Brooklyn, Voodoo Manufacturing has repurposed its 5,000-square-foot facility to mass-produce personal protective equipment. The company has set up a website, CombatingCovid.com, where organizations in need of supplies can place orders. Voodoo aims to print at least 2,500 protective face shields weekly and can scale to larger production volumes based on demand, the company said.

STAMFORD, CT – MARCH 23: Nurse Hannah Sutherland, dressed in personal protective equipment (PPE) awaits new patients at a drive-thru coronavirus testing station at Cummings Park on March 23, 2020 in Stamford, Connecticut. Availability of protective clothing for medical workers has become a major issue as COVID-19 cases surge throughout the United States. The Stamford site is run by Murphy Medical Associates. (Photo by John Moore/Getty Images)

Finally, Resonance, the fast fashion startup launched by the founder of FirstMark Capital, Lawrence Lenihan, is using its factory in the Dominican Republic to make face masks for consumers on the island and beyond.

“To contribute to the Dominican health efforts, Resonance is acting to utilize their resources to manufacture safety masks for distribution to local hospitals, nursing homes, and other high-risk facilities as quickly as possible. They have provided user-friendly instructions and material and will pay their sewers who can to make these masks from the security of their homes,” a spokesperson for the company wrote in an email. “Resonance is currently working to share this downloadable platform and simple instructions to their website, so anyone in the world can contribute to their own local communities.”

All of these efforts — and countless others too numerous to mention — point to the ways small companies are hoping to do something to help their communities stay safe and healthy in the midst of this global outbreak.

But many of these extreme measures may not have been necessary had governments around the world actively coordinated their response and engaged in better preparation before the situation became so dire.

There are a litany of errors that governments made — and are still making — in their efforts to respond to the pandemic, even as the private sector steps in and steps up to address them.

#Miscellaneous

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escarrahotelsuppliers · 1 year ago

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kentonramsey · 5 years ago

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These Designers Are Making Coronavirus Safety Supplies

At a press conference on Friday, New York’s Governor Andrew Cuomo described the shortage of Personal Protective Equipment (PPE) products for healthcare workers — including N95 masks, protective gloves, and more — and asked businesses “to get creative.” Now, the fashion industry is stepping up to the plate to sew masks and gowns for hospitals across the country.

At the moment, N95 face masks, or face masks regulated by the CDC that protect wearers against airborne illnesses, are among the most sought-after items on the market. Meanwhile, people not necessarily on the front lines have been stealing them for personal gain, and while we understand wanting to go the extra mile to stay safe, it’s important to remember that the people who need those masks the most are doctors and nurses, who don’t have the luxury of working from home right now. In other words, leave the CDC-grade face masks for the professionals.

Following Governor Cuomo’s call to action, New York-based designer Christian Siriano sent a tweet to the governor stating that his ten seamstresses (all of whom are working from home) could immediately stop what they were doing to sew masks for those in need. According to The New York Times, he hopes that his team can produce a few thousand masks a week.

If @NYGovCuomo says we need masks my team will help make some. I have a full sewing team still on staff working from home that can help.

— Christian Siriano (@CSiriano) March 20, 2020

In the days since the designer’s tweet, the thread has flooded with responses from other designers offering up their sewing capabilities for the cause. Fashion designers like Kerby Jean-Raymond of Pyer Moss, Rachel Comey, Dov Charney of Los Angeles Apparel (formerly the founder and CEO of American Apparel), and more have also presented their factories and sewing teams to help.

Los Angeles Apparel has donated its 150,000-square-foot factory to production of surgical masks and hospital gowns. Charney believes they can produce around 300,000 masks and 50,000 gowns per week for the foreseeable future.

On Thursday, Jean-Raymond took to Instagram to announce that his Manhattan offices would be immediately transformed into a donation centre for N95 masks, gloves, and other medical supplies. “My sister was exposed to COVID-19 and her elder patients’ safety has been compromised due to some professionals having to wear makeshift masks,” his post reads. “One of the more alarming messages from a friend who is a doctor in Philadelphia stated that she and her colleagues have been using bleach to re-wash their masks.”

Unfortunately, many of the masks that have been created this weekend following Cuomo’s announcement aren’t CDC-approved. And while they are great for civilians looking to protect themselves during a trip to the pharmacy, they cannot be used for hospital employees who are being confronted with cases of COVID-19 all day, everyday. They need N95 masks — and a lot of them.

Rachel Comey posted a message yesterday stating that medical gowns, rather than face masks, are what hospitals need right now. In the post, the designer shared two email addresses that manufacturers could reach out to if they had the capability to produce such gowns. The contacts she included are [email protected] and [email protected]. Comey also shared a tutorial for how to make face masks for personal use, stating explicitly that homemade masks weren’t designed for hospital use.

View this post on Instagram

Pass around….

A post shared by Rachel Comey (@rachelcomey) on Mar 22, 2020 at 8:21am PDT

Handbag designer Gelareh Mizrahi has also temporarily paused regular production to focus on the cause at hand, but she’s not doing so behind a sewing machine. Instead, the designer, whose brother is a doctor at Brooklyn’s Maimonides Hospital, is raising money via a GoFundMe in order to get CDC-approved PPE products to hospitals nationwide using a reputable supplier that she found in China. The factory currently has 2,000,000 pieces of protective gear in stock. According to her Instagram, all of the products manufactured at this factory have been approved by the CDC.

By donating to Mizrahi’s GoFundMe, you’re helping to get medical-grade face masks, eye goggles, gloves, glasses, and visors to hospitals in the U.S. within seven days. Her first order of $3,500 is currently being sent to Dr. Thaïs Aliabadi at Cedar Sinai Medical Center in Los Angeles and Maimonides Hospital in Brooklyn. Once the order has been inspected for quality, she plans on making a larger bulk order with the money she’s raised on GoFundMe. According to Mizrahi, every $10 secures one set of protective gear, which includes an N95 mask, a face shield, goggles, and gloves.

The CFDA is also mobilising. On its website, you’ll find a number of different reputable resources, including a form for the New York City Economic Development Corporation (NYCEDC) that any company capable of manufacturing CDC-grade PPE products must fill out, as well as one for Los Angeles-based companies.

Even with so many designers already offering their resources to the cause, there is still a lot of work to be done.

Like what you see? How about some more R29 goodness, right here?

All The Fashion Brands Helping To Combat COVID-19

Some Of You Never Learned About Inside Clothes

What To Do With Your Clothes If You Go Outside

These Designers Are Making Coronavirus Safety Supplies published first on https://mariakistler.tumblr.com/

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wineanddinosaur · 5 years ago

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VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide?

Every summer brings with it a hugely important question: What will be the drink of summer? In 2019, all we could talk about was hard seltzer. The summer of 2020 is looking a little different, though, because it will be tempered by the Covid-19 pandemic.

As many, if not all Americans are still practicing social distancing through the summer months, this may change not only where we drink, but the very drinks we turn to throughout the season.

Will fruity drinks be in high demand? Will blended cocktails make a comeback? What beer will people be drinking? And should we still expect to see rosé’s summertime surge?

These are the questions posed — and that Adam Teeter, Erica Duecy, and Zach Geballe attempt to answer — on this week’s episode of The VinePair Podcast.

Listen on iTunes

Listen on Spotify

Listen Online, or Check Out Our Conversation Here:

Adam: From Brooklyn, New York, I’m Adam Teeter.

Erica: From Connecticut, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

A: And this is The VinePair Podcast. Before we get rolling with this topic today which I’m excited to talk about, Erica I do want to mention one thing. I am super, super, super craving your husband’s new dishware line that is a special edition. These oval plates that he came out with are pretty dope.

E: Oh, the ombre!

A: They’re pretty dope!

E: People are freaking out about those.

A: People probably don’t know what your husband does, but he is a very skilled potter. You want to give him a little plug?

E: Sure! He’s Jono Pandolfi designs, so you can follow him on Instagram. He just hit 50,000 followers the other day. It’s @jonopandolfi, and he makes dinnerware for restaurants and hotels — which isn’t a great part of the business to be in right at this moment — but also for consumers. He does direct-to-consumer, so check out his dinnerware if that’s something you’re into.

A: I am. They’re awesome. But, besides that, how are you guys doing?

E: I don’t want to start off on a down note, but I’ve been having a bit of a tough week. I looked at my April bank statement and all I bought last month was groceries, alcohol, and stuff for my kids. That felt sad. Now here’s why: None of the stuff that I love to do, which is going to restaurants and bars, and traveling to wine regions, and going to distilleries, and attending drinks conferences, all of that which is 80% of my life is on hold, and the reality is, we don’t know when it’s coming back. This week it really hit me. We talked with Jack McGarry, the founder of one of the world’s best bars, Dead Rabbit, for an article, and he said he doesn’t know if he’ll be able to re-open until 2021, and that was sobering.

A: Yeah, it’s a pretty big downer. What I thought was really interesting is this data that we were sharing in Slack today, Erica, that came out on CNN which shows that there’s this massive divide in this country politically, amongst who thinks that we’re ready to open now and is saying that restaurants should be fully open and bars should be fully open. And many are saying no, we don’t have this kicked yet and we need to wait… 70% of Republicans believe that bars and restaurants should open and only 5% of Democrats.

E: It was shocking.

A: Until that divide comes together and we can all agree, this is also going to be this really haphazard thing happening across the country… depending on where you’re listening to us, you may be in a place where stuff is opening. I’m in a city where I have no idea when it’s going to open again. That’s also going to be really weird to watch, as both journalists as well as consumers, to see who is going out and who isn’t. I have to say, right now if stuff opened, I say I want to go, but I don’t know if I would because I don’t know if I trust that we’re making the right decision at this moment to open and that we would all be safe.

E: Right.

Z: Well, I’m in a good mood because I just got three dozen oysters on the half shell delivered to my door.

E: No!

Z: About an hour before we started recording.

A: That’s pretty awesome.

Z: So, I know what I’m having for dinner. Friends of mine, a couple of people in the industry, were saying one of the big suppliers around here, one of the big shellfish farms, is doing door-to-door delivery basically. If you order three dozen or more, you get free delivery and… well, my wife and I will eat three dozen oysters, no problem.

E: Nice.

Z: They’re in the fridge getting ready for this evening. That is my little bit of sunshine.

A: I know how you stand with oysters, too. You’re a real snob about ‘em, real snob.

Z: You have yet to come out here and see for yourself. We’ll talk when you come.

E: Are they from Taylor’s Shellfish?

Z: They’re actually from Hama Oyster Company.

E: Oh, Hama, Hama! Oh! Jealous!

A: Are you also a “West Coast oysters are better than East Coast oysters person,” Erica? We know Zach is.

E: One hundred percent, strong yes.

A: I like all oysters equally, but I will admit for the most part West Coast oysters are better.

E: And Hama’s are the best.

Z: I’ll send you guys some pictures.

A: Please.

E: Oh…

Z: Erica, come on. I was going to say, you might be surprised. Maybe not in Connecticut, but I’ve seen some stuff about especially seafood purveyors looking to be able to deliver to homes and get to the consumer market. Seafood in particular and shellfish maybe even more than regular seafood, other kinds of seafood is so restaurant-dependent for so many of these things. How many people in a normal day or normal course of life will get raw oysters and eat them at home even if they love them out? So you might be surprised at what you guys could get delivered or listeners where they are.

E: It’s a good idea! I’m going to try.

A: Are you shucking them yourselves?

Z: Oh yeah, absolutely.

A: I don’t know how to do that. That intimidates me. Godspeed.

Z: It’s actually not that hard. You need an oyster knife, if you’ve got one of those, which is a $10-$15 dollar piece of equipment. With one of those it’s actually not that hard.

E: I don’t know… It’s tough.

A: I’m not in the position to do anything right now that would wind me up in a hospital.

Z: Fair enough.

A: And I could see this going straight through my hand and then all of a sudden, we’ve got to go to the emergency room. It would be a really, really big mistake. But you enjoy them!

Z: That’s true. I will. I use a towel. Don’t worry, I protect myself.

A: Before we get started, one of the things we wanted to talk about is this amazing new part of the VinePair website that we launched, that is a project of Erica’s, which is VinePair Pro, which is aimed at the industry. Erica, before we jump into the topic today, I thought we could take some time to chat a little bit about VP Pro.

E: Absolutely! We have been reporting on the pandemic and its impact on the industry from the earliest days. We were the first publication to spin up a live blog and consistent coverage of Covid-19 and how it’s been impacting the drinks industry. We do almost daily podcasts talking with leaders in the industry about how they are pivoting their businesses or grappling with the new reality, and we really realized that there is a gap in the market among publications, for someone like us, VP Pro and VinePair to come in with its data-based insights and fresh ideas from leaders from throughout the industry to develop an entire content program. So, that’s what we’ve done. This platform is totally free, and it’s designed to help our listeners who are in the drinks trade find a new path forward. We’ve gone from reporting on the pandemic, and now we are shifting our focus to the rebuilding. And that’s the very best thing we can do. We can help the drinks trade rebuild, and we are doing data-focused articles and reports every week. We will have a first look for our subscribers at our VinePair Audience Insights, which is our consumer insights product, and we’ll have recaps of all of our industry-focused podcasts — so that’s everything from this podcast you’re listening to right now to out Covid-19 Conversations, and a forthcoming Industry Night Podcast, which we’re really excited to introduce. That will be profiling different leaders from throughout the industry. Anyone in the industry, whether you’re a producer, an importer, a retailer, a sommelier, a Cicerone, etc. — anyone in the industry can benefit from subscribing to this platform.

A: And how do they do that?

E: They go to VinePair.com and in that top navigation there is a link that says VP Pro. When you go to that homepage for VP Pro, you’ll find an easy way to sign up and you’ll find all of our coverage already there.

A: Awesome. Zach, anything to add? Any questions?

Z: I was just going to say that… I will be doing that as soon as we finish recording, and I wish this existed when I had a restaurant to work in. But I will in the future, so, that’s good.

A: Yes, you will. You will.

E: Nice.

A: Cool. Let’s get into today’s topic which is summer drinks from home. Every year around this time we make predictions for what we think the big drinks for the summer are going to be. Last year no one could have predicted it would have been seltzer. Well we did, but a lot of other people didn’t really see it coming. The thing to really focus on today is what do we think the big drinks are going to be and especially how is drinking going to change this summer because so many of us will still be at home and if we are drinking, we’re drinking in our backyards more than we’re drinking out at bars. We’re drinking in parks. If beaches are open where we live, we’re drinking at beaches, etc. So guys, what are your predictions?

Z: I’ll start. Some of what I’m expecting is an acceleration of trends that we’ve already been seeing over the last couple of years. Adam, you and I have talked about this a couple of times and we’ve all talked about it. Hard seltzer is one category. I really expect that anything that comes in a can to continue to grow besides maybe beer. And a lot of that is, we talked about this a few weeks ago. I was struck yesterday. We’re recording this on May 6, so yesterday was Cinco de Mayo, and I couldn’t believe the number of people I saw walking around my neighborhood with either beers or what appeared to be Margaritas. Full disclosure, my wife and I were two of those people walking around our neighborhood with them. It was also a really beautiful day in Seattle, so it made a lot of sense. Anything that allows people to get into these quasi-permitted spaces that are really suitable for enjoyment, that you can maybe be safe in terms of keeping some distance or at least not being in an enclosed area. And something that you can grab-and-go and obviously that’s been a huge trend for years now is the thing that I expect to see everywhere. The other venues for summer drinking as Adam mentioned introducing the topic, are not going to be available or may not be available everywhere and certainly not for some or all of the summer.

A: That’s right. Yesterday I walked into my park, and it was crazy. It was nice here, probably not as beautiful as it was in Seattle… Tons of people on blankets, socially distancing, and all drinking what we call ready-to-drink RTDs. Or they had one of these kinds of cups: The manufacturers of these sippy-to-go-cups that you used to ask, “Who drinks out of those? Wine moms?” There are these cups where you can fill basically a bottle of wine in something that looks like a tumbler and seal it. There’s tons of people drinking out of those, too, and you’ll see a lot more of that. That’s a pretty solid prediction.

E: One trend I’m really excited about that we’ve been seeing result in a ton of traffic on VinePair’s recipe database is people making cocktails at home. And this can be any type of cocktail but really, we’re seeing a lot of people make the simple classics. Margaritas right now are off the charts. And we in general are seeing the recipe database traffic higher than almost any other time of the year right now because people are really wanting to create some of the cocktails at home that they usually would have in a bar or restaurant setting. Margaritas we will see continue to pop between now and all throughout the summer. It actually does really well all summer long for VinePair. Also blackberry, you may not be thinking about blackberry, but I saw a ton of traffic going to blackberry Mojito, blackberry bourbon sours, blackberry Margaritas. Blackberry is actually having a moment right now.

Z: Makes sense.

A: I agree. Blackberry is going to be everywhere. But has blackberry always been having a moment?

E: I don’t know. I haven’t seen it as much in the past. What do you think, Zach?

Z: This is a great transition into the next thing I was going to say, which is that fruit in general is going to be huge this summer. To some extent this is true every summer, but so much of what’s going to define summer drinking in 2020 is people looking for comfort and people looking for familiarity as you were talking about, Erica, with cocktails that they’re well acquainted with. And maybe they’re looking for twists on them, but they’re looking for something that’s going to, for lack of a better word, remind them of a different time. And that fruit the other part of this, right? It is such an essence of summer and yet in drinking has been poo-pooed. We went through a phase where infusions and fruit in drinks was trendy, and then we moved away from it. Everything became super serious. “Let’s do everything spirit forward. Let’s deal with liqueurs.” That is something that persisted year-round. 2020 is going to be all about sweet and fresh and fruit because again, those are the things that give us the most base pleasure. As we all know, that’s going to be what a lot of people want. So blackberry is right at the top of that list. They’re delicious, they’re sweet, and in certain parts of the country they’re wildly abundant. They are here in the Northwest when they’re in season. Again, they have that wholesomeness to them in a way that isn’t necessarily what people look for in drinking all the time but this year, this summer, that’s going to be what people want.

E: So, maybe it’s simple two- and three-ingredient cocktails. Whether you’re talking about a bourbon sour or a Margarita, those are three-ingredient cocktails and then you add that ingredient of blackberry or blackberry puree. It’s the simplicity of adding that additional layer of flavor that makes I feel seasonal and festive and fresh that probably is going to have a lot of appeal this summer.

A: You guys are right. People are going to try to look for anything that feels like an escape, and fresh fruit often does feel like an escape. It reminds you of going to the beach and getting that really fresh cocktail from the local tiki bar or from the beach stand bar where you got a Piña Colada or a strawberry Daiquiri. That’s what people are going to be looking for because a lot of us aren’t going to be traveling, or if we’re going to be traveling, we’re going to be traveling not very far, right? We’ll get in the car and drive an hour to a friend’s house who we trust and stay with them for the weekend or something. Or maybe there’s a hotel that we trust the cleanliness of this summer. But for the most part, people are going to be kicking it at home or very close to home, so those kinds of cocktails make a lot of sense. It’s a trend every year, but I really do believe we’re going to have a massive summer for rosé. And depending on how much rosé is on the market, right? So as long as there’s enough that’s made it here, it’ll be pretty huge and the reason for that is again that same idea of escapism. People are going to be looking for something to drink that makes them feel like they are in a different place and nothing is more reminiscent of the seaside and the South of France and this idea of accessible luxury than what rosé has become. We talked about it last week on the Top 25 Rosé podcast and we chatted a lot about how we’re already seeing that spike happening now and it’s only going to continue, again taking that same approach that Zach did about what he’s been seeing walking around. When I’ve been walking in the park I’ve seen a lot of people with bottles of wine and more often than not that bottle of wine’s color is rosé. I see some white, I see very little red to be honest, but I’m seeing lots of pink wines and it’s this idea that pink is what makes people feel like they’re in a different place. And that they’re not celebrating, sparkling will continue to not do super well in the next few months because sparkling feels so celebratory, but that they are having something that’s delicious and makes them feel like they’re somewhere they’re in a different place than they are right now.

Z: That’s really interesting because I had almost the opposite intuition about sparkling wine, which is that I thought people were going to look for these small victories in their day or in their week and maybe that might drive them to a little more sparkling wine. Traditionally in this in the U.S., we have tended to reserve sparkling wine for celebrations with maybe the exception of Prosecco, but I was wondering if we might see more sparkling wine consumption in the summer because it is the kind of thing that fits the weather in general. But also, it’s that idea that if it doesn’t transport you in the way that rosé does. It is a smile in a glass, in a sense, right? You can’t not be in a good mood drinking sparkling wine and so my intuition is that we might see an uptick when, typically, summer is not usually a super-busy time for sparkling wine.

E: Right now sales of sparkling wine are way down. There’s a little bit of a low point to come back from, but where we will see sparkling wine is with spritzes. Aperol spritzes, you can make a simple blackberry spritz, you can make really any type of spritz with a little bit of liqueur and some seltzer on top with a squeeze of lime or something like that. We’ll see a little bit of an uptick but people are generally thinking that sparkling wine feels celebratory right now.

A: It does.

E: And they’re not in such a celebratory mood, which makes me a little sad, too.

A: The spritz will probably come back because you’re going to see the companies that are committed to marketing. This is the season that they still rely on to spend. That’s what’s been really interesting on the business stance, on the business front is that you had all of these companies say, “Oh, we’re going to cut back marketing budgets because of Covid-19.” But then all I saw the last few days is spirits companies that own tequilas, spending tons of marketing on tequila content. This is still the Super Bowl for them. We’ll still continue to see a lot of tequila consumption throughout the summer. Campari spends a good amount on the promotion of Aperol because this is a big time for Aperol. This is when we all think of the spritz and want to drink the spritz. But for sparkling wine in general, if you look at current data, as Erica is saying, consumption will be pretty down. Maybe Prosecco will be up still or be at least normal. People think about Prosecco more as a sociable beverage than they do maybe Champagne or Cava or something that might feel to them to be a little bit more, I don’t know, as celebratory. With the rosé trend, pink sparkling could do well. It bleeds that line. If there’s anything that’s been indicating this from what we’re seeing in terms of what people are reading, it’s going to be a brutal summer for Champagnes.

Z: Could be.

A: And that sucks for so many of these producers that we all like, but there’s so much caught up in our collective thinking of when we drink Champagne and why we drink Champagne, and that’s benefited that category for so long. It’s the one thing that is going to hurt that category right now, which is that people don’t feel celebrating anything right now.

Z: True.

E: Also, going into a recession when you’re thinking about value and value brands popping, Prosecco is really where it’s at. Champagne is going to have a tough time with that.

A: I think so, too.

Z: I have a beer-related thought here, which I’ve been curious to get your read on.

A: Yes!

Z: Typically, we think about this time of year, summer for beer being on the one hand your lighter beers, whether they like light beers, whether they’re your clean, crisp pilsners, kolsches, etc. And then there’s the fruit beer question, and we already covered my thoughts on how fruit will be a big feature this year. But I wonder, do you guys expect to see a real shift because, as we’ve talked about on previous podcasts, this crisis from Covid is really hitting breweries maybe harder than anyone, do we expect that this is going to be a summer of beer drinking that looks like a summer from maybe 10 years ago – in terms of what is popular? Bigger brands? Or do we think that even if they don’t have a lot of cases, a lot of parts of the country if they can’t have taprooms open, if you can’t go to a beer garden, do we still expect to see the normal slice of the pie going to craft beer?

E: I was talking with Cat, our beer editor at VinePair, and she said that she is seeing people, consumers and people in the beer industry and adjacent to the beer industry, walking miles and miles for beer from local breweries. Supporting them with online purchases, with curbside pick-ups, with delivery where available. The biggest trend she and I were talking about is that beer lovers are going above and beyond to support the breweries that they love, and she said that that is more apparent to her now than ever before.

A: It’s going to be a little of both. Some of these breweries are not going to be in the consciousness because they haven’t figured it out yet. What I’ve been seeing over the last few weeks has changed my mind a lot in terms of what I thought was going to happen. So I thought it was going to be all basically very well distributed big beer brands as well as the larger craft brands, and you definitely are seeing that in a lot of places. But in New York especially, a lot of these craft breweries have figured out the delivery model, and I’m now starting to see people all over the city drinking them again. And also some people saying that they’re being able to drink stuff that they wouldn’t normally be able to get because they weren’t going to venture to the brewery to get in line for its most recent release or something… Now, as long as they spend at least 50 bucks they get free delivery and it comes within the next day, and it’s two or three 4-packs usually of these beers that people are really interested in. It’ll be a mixed bag. It’s going to lean still more to the larger breweries because of access, but the people who are really passionate will still support the craft breweries. In the same way, we’re seeing some of the people who are really passionate about some of the craft spirits and the boutique wine brands are still really going out of their way to support those. It’ll be really interesting. It depends on where you are in the country, to be really honest.

Z: True.

A: That will depend, right? And then that’ll determine what you’re drinking and how you’re consuming.

E: And then there’s people like me who wanted to feel the sand in my toes and the wind through my hair, and I had a Corona with lime yesterday, and it was amazing.

A: See? People are going to do that. My favorite thing in the summer is going to the beach, and we talked about this on the podcast before and getting a cold draft beer of macro lager… No matter what country I’m in, right? If I’m in Greece and I go to the beach, or if I’m in Florida and I go to the beach, or wherever, a cold macro draft lager when you’ve been in the sun all day… There’s almost nothing better than that.

Z: Yeah.

E: True.

A: I’m probably going to buy some macro lager and get it really cold and go to the park and try to recreate it as best I can. There is something about that in the summer to drink these things we refer to as lawnmower beers… Those are really great when it comes to summer drinking and feel somewhat escapist and refreshing in a very different way than what we’re experiencing right now. I definitely will try to do that. I’m really hopeful that New York, even if we stay somewhat socially distanced, will open the beaches a little bit, and I can at least somehow get out to the Rockaways or something and socially distance myself at Fort Tilden and sit in the sand for a day and listen to the waves and drink a beer. I’m really hoping that can still happen this year… and they won’t keep it closed because it’s still a city park. But who knows?

Z: I have one last thought about one other trend that ties into a couple of those things you were mentioning, and that’s the other thing that is going to make a comeback this summer: Drinks made in blenders.

A: Yes!

Z: That’s the other category that really has been poo-pooed by the serious bartending craft, and not necessarily incorrectly. There are a lot of these frozen “whatever” drinks that when made poorly are pretty bad and most of the time they were made pretty poorly. But I love blending up drinks in the summer. There is nothing to me quite as refreshing as blended. Whether it’s a Piña Colada or a Margarita, there’s something about those drinks that, yes, I will never claim that they are the pinnacle of cocktails, but I don’t need them to be. And they are refreshing, they are fun, they are an easy way if you can socialize with people, a blender full of whatever the drink of your choice is. We will see this hybrid of what has become really popular with a throwback to a lot of classics, but I would say almost nostalgia drinks. That blender full of “whatever drink” is something that feels very out of time. But because we’re in this unprecedented time, it makes a certain sense to me that I might want to sit on my deck with a blender, pitcher full of Margaritas with my wife, and talk to the neighbors and say “Well, this is what we’re doing now.”

E: I’m so into that, I think that’s a great idea.

A: I’m super into blender drinks. My only thing is I don’t have a blender, so do you guys have a preferred brand?

Z: Do you want to spring for the Vitamix? You got all the money in the world, then go for it. But otherwise, I don’t know. I got mine as a wedding present, so you’re out of luck there.

A: Mine broke and we never replaced it, so I don’t know what to get. A Kitchen Aid? Or an Oxo? … If you have a preferred blender and you listen to the podcast, please email Adam at [email protected] and give him your blender advice.

Z: Exactly! Or as we’ve been saying apparently on every episode: Send Adam a blender. Why not?

A: I’ll take it! I’ll take a picture of it, socialize it, let me know: [email protected]. I’ll let you know where to send the blender. If you’ve got a preferred cocktail for that blender, let me know.

Z: You may not have Jono’s 50K followers, but people pay attention.

E: I’m sure he’s close.

A: Guys, this has been a lot of fun again this week, talking about some drinks trends. It’s actually made me quite thirsty, so I’m going to go pop a bottle of wine at the end of this. As always, everyone who’s listening, thank you so much for taking the time to spend your Monday, Tuesday, or whenever you’re listening to this. We really appreciate it. Zach, Erica talk to you both next week.

E: Talk to you then.

Z: Sounds great.

A: Thanks so much for listening to the VinePair podcast. If you enjoy listening to us every week, please leave us a review or rating on iTunes, Stitcher, Spotify, or wherever it is that you get your podcasts. And now for the credits: VinePair is produced and hosted by Zach Geballe, Erica Duecy and me: Adam Teeter. Our engineer is Nick Patri and Keith Beavers. I’d also like to give a special shout out to my VinePair co-founder Josh Malin and the rest of the VinePair team for their support. Thanks so much for listening, and we’ll see you again right here next week.

Ed. Note: Transcript has been edited for brevity and clarity.

The article VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide? appeared first on VinePair.

source https://vinepair.com/articles/summer-drinking-social-distancing/

0 notes

johnboothus · 5 years ago

Text

VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide?

As many, if not all Americans are still practicing social distancing through the summer months, this may change not only where we drink, but the very drinks we turn to throughout the season.

Will fruity drinks be in high demand? Will blended cocktails make a comeback? What beer will people be drinking? And should we still expect to see rosé’s summertime surge?

These are the questions posed — and that Adam Teeter, Erica Duecy, and Zach Geballe attempt to answer — on this week’s episode of The VinePair Podcast.

Listen on iTunes

Listen on Spotify

Listen Online, or Check Out Our Conversation Here:

Adam: From Brooklyn, New York, I’m Adam Teeter.

Erica: From Connecticut, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

E: Oh, the ombre!

A: They’re pretty dope!

E: People are freaking out about those.

A: People probably don’t know what your husband does, but he is a very skilled potter. You want to give him a little plug?

A: I am. They’re awesome. But, besides that, how are you guys doing?

E: It was shocking.

E: Right.

Z: Well, I’m in a good mood because I just got three dozen oysters on the half shell delivered to my door.

E: No!

Z: About an hour before we started recording.

A: That’s pretty awesome.

E: Nice.

Z: They’re in the fridge getting ready for this evening. That is my little bit of sunshine.

A: I know how you stand with oysters, too. You’re a real snob about ‘em, real snob.

Z: You have yet to come out here and see for yourself. We’ll talk when you come.

E: Are they from Taylor’s Shellfish?

Z: They’re actually from Hama Oyster Company.

E: Oh, Hama, Hama! Oh! Jealous!

A: Are you also a “West Coast oysters are better than East Coast oysters person,” Erica? We know Zach is.

E: One hundred percent, strong yes.

A: I like all oysters equally, but I will admit for the most part West Coast oysters are better.

E: And Hama’s are the best.

Z: I’ll send you guys some pictures.

A: Please.

E: Oh…

E: It’s a good idea! I’m going to try.

A: Are you shucking them yourselves?

Z: Oh yeah, absolutely.

A: I don’t know how to do that. That intimidates me. Godspeed.

Z: It’s actually not that hard. You need an oyster knife, if you’ve got one of those, which is a $10-$15 dollar piece of equipment. With one of those it’s actually not that hard.

E: I don’t know… It’s tough.

A: I’m not in the position to do anything right now that would wind me up in a hospital.

Z: Fair enough.

A: And I could see this going straight through my hand and then all of a sudden, we’ve got to go to the emergency room. It would be a really, really big mistake. But you enjoy them!

Z: That’s true. I will. I use a towel. Don’t worry, I protect myself.

A: And how do they do that?

A: Awesome. Zach, anything to add? Any questions?

Z: I was just going to say that… I will be doing that as soon as we finish recording, and I wish this existed when I had a restaurant to work in. But I will in the future, so, that’s good.

A: Yes, you will. You will.

E: Nice.

Z: Makes sense.

A: I agree. Blackberry is going to be everywhere. But has blackberry always been having a moment?

E: I don’t know. I haven’t seen it as much in the past. What do you think, Zach?

A: It does.

E: And they’re not in such a celebratory mood, which makes me a little sad, too.

Z: Could be.

Z: True.

E: Also, going into a recession when you’re thinking about value and value brands popping, Prosecco is really where it’s at. Champagne is going to have a tough time with that.

A: I think so, too.

Z: I have a beer-related thought here, which I’ve been curious to get your read on.

A: Yes!

Z: True.

A: That will depend, right? And then that’ll determine what you’re drinking and how you’re consuming.

E: And then there’s people like me who wanted to feel the sand in my toes and the wind through my hair, and I had a Corona with lime yesterday, and it was amazing.

Z: Yeah.

E: True.

A: Yes!

E: I’m so into that, I think that’s a great idea.

A: I’m super into blender drinks. My only thing is I don’t have a blender, so do you guys have a preferred brand?

Z: Do you want to spring for the Vitamix? You got all the money in the world, then go for it. But otherwise, I don’t know. I got mine as a wedding present, so you’re out of luck there.

Z: Exactly! Or as we’ve been saying apparently on every episode: Send Adam a blender. Why not?

Z: You may not have Jono’s 50K followers, but people pay attention.

E: I’m sure he’s close.

E: Talk to you then.

Z: Sounds great.

Ed. Note: Transcript has been edited for brevity and clarity.

The article VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide? appeared first on VinePair.

Via https://vinepair.com/articles/summer-drinking-social-distancing/

source https://vinology1.weebly.com/blog/vinepair-podcast-what-happens-when-summer-drinking-and-social-distancing-collide

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rockwayfueloil0-blog · 5 years ago

Text

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intelica · 3 years ago

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0 notes

isaiahrippinus · 5 years ago

Text

VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide?

As many, if not all Americans are still practicing social distancing through the summer months, this may change not only where we drink, but the very drinks we turn to throughout the season.

Will fruity drinks be in high demand? Will blended cocktails make a comeback? What beer will people be drinking? And should we still expect to see rosé’s summertime surge?

These are the questions posed — and that Adam Teeter, Erica Duecy, and Zach Geballe attempt to answer — on this week’s episode of The VinePair Podcast.

Listen on iTunes

Listen on Spotify

Listen Online, or Check Out Our Conversation Here:

Adam: From Brooklyn, New York, I’m Adam Teeter.

Erica: From Connecticut, I’m Erica Duecy.

Zach: And in Seattle, Washington, I’m Zach Geballe.

E: Oh, the ombre!

A: They’re pretty dope!

E: People are freaking out about those.

A: People probably don’t know what your husband does, but he is a very skilled potter. You want to give him a little plug?

A: I am. They’re awesome. But, besides that, how are you guys doing?

E: It was shocking.

E: Right.

Z: Well, I’m in a good mood because I just got three dozen oysters on the half shell delivered to my door.

E: No!

Z: About an hour before we started recording.

A: That’s pretty awesome.

E: Nice.

Z: They’re in the fridge getting ready for this evening. That is my little bit of sunshine.

A: I know how you stand with oysters, too. You’re a real snob about ‘em, real snob.

Z: You have yet to come out here and see for yourself. We’ll talk when you come.

E: Are they from Taylor’s Shellfish?

Z: They’re actually from Hama Oyster Company.

E: Oh, Hama, Hama! Oh! Jealous!

A: Are you also a “West Coast oysters are better than East Coast oysters person,” Erica? We know Zach is.

E: One hundred percent, strong yes.

A: I like all oysters equally, but I will admit for the most part West Coast oysters are better.

E: And Hama’s are the best.

Z: I’ll send you guys some pictures.

A: Please.

E: Oh…

E: It’s a good idea! I’m going to try.

A: Are you shucking them yourselves?

Z: Oh yeah, absolutely.

A: I don’t know how to do that. That intimidates me. Godspeed.

Z: It’s actually not that hard. You need an oyster knife, if you’ve got one of those, which is a $10-$15 dollar piece of equipment. With one of those it’s actually not that hard.

E: I don’t know… It’s tough.

A: I’m not in the position to do anything right now that would wind me up in a hospital.

Z: Fair enough.

A: And I could see this going straight through my hand and then all of a sudden, we’ve got to go to the emergency room. It would be a really, really big mistake. But you enjoy them!

Z: That’s true. I will. I use a towel. Don’t worry, I protect myself.

A: And how do they do that?

A: Awesome. Zach, anything to add? Any questions?

Z: I was just going to say that… I will be doing that as soon as we finish recording, and I wish this existed when I had a restaurant to work in. But I will in the future, so, that’s good.

A: Yes, you will. You will.

E: Nice.

Z: Makes sense.

A: I agree. Blackberry is going to be everywhere. But has blackberry always been having a moment?

E: I don’t know. I haven’t seen it as much in the past. What do you think, Zach?

A: It does.

E: And they’re not in such a celebratory mood, which makes me a little sad, too.

Z: Could be.

Z: True.

E: Also, going into a recession when you’re thinking about value and value brands popping, Prosecco is really where it’s at. Champagne is going to have a tough time with that.

A: I think so, too.

Z: I have a beer-related thought here, which I’ve been curious to get your read on.

A: Yes!

Z: True.

A: That will depend, right? And then that’ll determine what you’re drinking and how you’re consuming.

E: And then there’s people like me who wanted to feel the sand in my toes and the wind through my hair, and I had a Corona with lime yesterday, and it was amazing.

Z: Yeah.

E: True.

A: Yes!

E: I’m so into that, I think that’s a great idea.

A: I’m super into blender drinks. My only thing is I don’t have a blender, so do you guys have a preferred brand?

Z: Do you want to spring for the Vitamix? You got all the money in the world, then go for it. But otherwise, I don’t know. I got mine as a wedding present, so you’re out of luck there.

Z: Exactly! Or as we’ve been saying apparently on every episode: Send Adam a blender. Why not?

Z: You may not have Jono’s 50K followers, but people pay attention.

E: I’m sure he’s close.

E: Talk to you then.

Z: Sounds great.

Ed. Note: Transcript has been edited for brevity and clarity.

The article VinePair Podcast: What Happens When Summer Drinking and Social Distancing Collide? appeared first on VinePair.

source https://vinepair.com/articles/summer-drinking-social-distancing/ source https://vinology1.tumblr.com/post/617917959621459968

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