#homepageux

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The UX foundations of an E-Commerce homepage Source : @misaac85 Ever needed to design a homepage for an Ecommerce website? Have all the info but no idea how to stucture it?? In this post I break down two ecommerce websites, bitetoothpastebits.com and thecatisinthebox.com for you and explain the underlying UX of all the choices that were made in constructing the homepage. From the UX writing to the marketing to the design. I hope you enjoy this post and let me if it was helpful for you! ⁣ ___⁣ ⁣ The UX foundations of an E-Commerce homepage⁣ ⁣ 2 types of e-commerce homepages you will notice⁣ ⁣ 1. Brand-New / Start-Up eCommerce stores ⁣ New stores need to use their homepages to establish themselves  ⁣ ⁣ 2. Established eCommerce sites ⁣ Established e-commerce stores will be able to focus their homepage on driving sales ⁣ ⁣ Let's start with designing a homepage for a brand new e-commerce store. ⁣ ⁣ ⁣ We will need to utilize this 3Ws⁣ 1. Who are you?⁣ 2. What is this?⁣ 3. Why should I buy this?⁣ ⁣ Let me teach you how to apply these principles using bitetoothpastebits.com and thecatisinthebox.com as examples (please follow along in the post for this bit :)))⁣ ⁣ --⁣ ⁣ Don't forget!⁣ ⁣ The homepage of your website is meant to be the summary of your offering.⁣ ⁣ A successful homepage makes it easy for your users to understand, *who* you are, *what* you are offering, and *why* should I buy this from you. ⁣ ⁣ And here's your homepage checklist!!!⁣ ⁣ •   Descriptive headline⁣ •   Large visuals that showcase your product⁣ •   Obvious calls to actions (Shop now, Buy now)⁣ •   Clear links to purchase the actual products⁣ •   Noteworthy features of your products⁣ •   Testimonials, quotes or social proof on why someone should buy your product⁣ •   Unique incentives such as guarantees⁣ •   Soft capture lead (newsletter sign up)⁣ ⁣ #uxdesign #uxprocess #uxdesigner #userexperiencedesign #uxui #uxd #experiencedesign #uxtips #uxadvice #learnux #homepage #ecommerce #ecommerceux #homepageux #ux #ui #marketing #uxwriting #uiuxdesign #dailyuichallenge #userexperience #uiinspiration #uiuxdesigner #uidesign #userresearch #uxresearch #uitrends #freelancer  #uxevangelist ⁣ https://www.instagram.com/p/CFOUb0Tg0X8/?igshid=18tl1oy8204l