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The Beginner's Guide to Search Engine Optimization (SEO)

The Beginner's Guide to Search Engine Optimization (SEO) This article is a beginner's guide to Search Engine Optimization (SEO). For anyone who owns, manages, monetizes, or promotes online content via Google Search. The guide provides a complete overview of the basics of SEO according to best practices. It does not provide any secrets that will automatically rank your site first in Google. But by following best practices, it'll hopefully make things easier for search engines to crawl, index, and understand your content. Small website modifications: SEO is often about making small modifications to parts of your website. These changes may seem like incremental improvements when viewed individually but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. User experience: You should build a website to benefit your users, and any optimization should be geared towards making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content. The optimization topics in this guide apply to sites of all sizes and types. Glossary: The guide contains a short glossary of important terms used in the guide, including Index, Crawl, Crawler, Googlebot, and SEO. Site indexing: To determine whether your site is in Google's index, you can do a site search for your site's home URL. If you see results, you're in the index. If not, it could be because the site isn't well connected from other sites on the web, Google hasn't had time to crawl it yet, the design of the site makes it difficult for Google to crawl its content effectively, Google received an error when trying to crawl your site, or your policy blocks Google from crawling the sit Getting on Google: Google is a fully automated search engine that uses web crawlers to explore the web constantly. Google is always looking for sites to add to their index. Most sites listed in Google's results are not manually submitted for inclusion, but found and added automatically when Google crawls the web. Following the Search Essentials can help make your site appear in search results. Google Search Console provides tools to help you submit your content to Google and monitor how you're doing in Google Search. Website essentials: The Search Essentials outline the most important elements of building a Google-friendly website. The essential questions to ask yourself about your website when you get started include: - Whether your website shows up on Google - Whether you serve high-quality content to users - Whether your local business shows up on Google - Whether your content is fast and easy to access on all devices - Whether your website is secure. Hiring an SEO expert: An SEO expert is someone trained to improve your visibility on search engines. Following this guide, you will learn enough to be on your way to an optimized site. In addition to that, you may want to consider hiring an SEO professional that can help you audit your pages. Deciding to hire an SEO is a big decision that can potentially improve your site and save time. Many SEO's and other agencies and consultants provide useful services for website owners. Including a review of your site content or structure & technical advice on website development; such as hosting, redirects, error pages, & more. Read the full article

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The Role of High DA/PA Backlinks in Improving Search Rankings.

In the ever-evolving landscape of SEO, backlinks from high Domain Authority (DA) and Page Authority (PA) sites remain an Important factor for improving search engine rankings. These backlinks signal to search engines that your content is trustworthy and valuable, leading to higher organic traffic.

Here are the top 10 strategies to help you secure high DA/PA backlinks:

Create High-Quality, Link-Worthy Content Creating exceptional content is key to earning high DA/PA backlinks. Focus on producing in-depth guides, research-based articles, and unique insights that provide real value. Informative and engaging content naturally attracts backlinks.

Guest Blogging on Authoritative Sites Guest blogging is a proven strategy for acquiring high-quality backlinks. Identify authoritative blogs within your niche and pitch them with well-researched, relevant content.

Leverage Broken Link Building Broken link building involves finding broken links on high DA/PA sites and suggesting your content as a replacement. Use tools like Ahrefs or SEMrush to identify these links and reach out to site owners. This helps them fix broken links and earns you a high-quality backlink.

Utilize Skyscraper Technique The skyscraper technique involves improving top-performing content in your website and suggesting sites link to your superior version. This often results in high DA/PA backlinks.

Engage in Influencer Outreach Engaging with industry influencers on social media can lead to valuable backlinks. Share their content, provide meaningful comments, and once you've built a relationship, request they link to your relevant content.

Publish Original Research and Case Studies Original research and case studies are highly linkable assets. Conducting your own studies and publishing the findings can attract backlinks from authoritative sites looking to reference credible data

Get Featured in Expert Roundups Participating in expert roundups is an excellent way to earn backlinks from high-authority sites. Being featured in these posts not only provides a backlink but also boosts your credibility and visibility.

Utilize PR Campaigns PR campaigns are effective for earning high DA/PA backlinks. Craft compelling press releases, distribute through reputable PR services, and get featured in news outlets and authoritative blogs for valuable backlinks and brand exposure.

Contribute to Industry Forums and Communities Engaging in niche forums and communities can lead to backlink opportunities. Provide valuable insights, solutions, and relevant content links while maintaining helpful contributions without being overly promotional

Repurpose Content into Different Formats Repurposing content into infographics, videos, podcasts, etc., attracts diverse backlinks. Visual and multimedia content is highly shareable, earning backlinks from high DA/PA sites on platforms like YouTube, SlideShare, and infographic directories.

Conclusion Building high DA/PA backlinks is a strategic process that requires effort, persistence, and creativity. By implementing these strategies, you can enhance your backlink profile, improve your search engine rankings, and drive more organic traffic to your site.

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Guest blogging may be a very successful SEO tactic if done right. In other words, only guests write on high-authority sites that are really related to your niche. Include a natural link or two back to your own material within a guest post to give authority signals to search engines. It works: entrepreneurs like Adam Enfroy have scaled their blogs in relatively short periods of time by concentrating the majority of their time and attention on guest posting.

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Google's E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness) guidelines

Google's E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness) guidelines Having a good online presence is essential for businesses looking to increase their search engine rankings and revenue during 2021. Google's E-A-T guidelines offer a great way to ensure a website's success. E-A-T stands for Experience, Expertise, Authoritativeness, & Trustworthiness. This concept was first introduced by Google in 2014, and continues to grow in importance each year. Google’s search quality rater guidelines include insight into how the company instructs quality raters to evaluate a content creator’s expertise and trustworthiness. Google uses real people, not machines, to evaluate websites. This process is essential to Google’s success as an industry leader in search engine optimization. While E-A-T is not necessarily a direct ranking factor through the algorithms, its data helps Google improve its algorithms. Businesses, especially those that offer advice or products related to medical, legal or finances (Your Money or Your Life websites), can benefit from E-A-T guidelines by demonstrating first-hand experience. This will help them to meet Google’s standards for quality and trustworthiness and improve their chances of ranking high in the search results. By following Google’s E-A-T guidelines, businesses can increase their chances of success and ensure that their content meets the highest standards for quality and trustworthiness. Having a strong presence online is essential for businesses in 2023 looking to increase their search engine rankings and revenue. Google's E-A-T (Experience, Expertise, Authoritativeness, & Trustworthiness) guidelines offer a great way to guarantee a website's success. As Google's search quality rater guidelines explain, the company uses real people, not machines, to evaluate websites. This is key to Google's success as a leader in search engine optimization. Following the E-A-T guidelines helps businesses meet Google's standards for quality and trustworthiness and gives them a better chance of achieving high rankings in the search results. Businesses that offer advice, products, or services related to finances, medical, or legal matters (Your Money or Your Life websites) especially can benefit from E-A-T as it allows them to demonstrate their expertise and trustworthiness. By adhering to these guidelines, businesses can ensure that their content meets the highest standards for quality and trustworthiness and maximize their chances of success. Read the full article

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Nos offres de référencement et de netlinking

Notre offre présence

Le pack référencement présence se veut plus complet tout en restant dans un budget abordable. Il se démarque de notre offre économique de part la présence d'un suivi de votre site et d'un audit plus poussé. Cette prestation convient idéalement au secteur faiblement concurrentiel, elle permettra de trouver un positionnement sur les moteurs de recherches favorable à une augmentation de trafic et donc de vos futurs clients.

Le pack visibilité, votre allier pour augmenter votre activité

Notre offre visibilité s'adresse aux secteurs où la concurrence est déjà bien présente. En augmentant votre visibilité, vous augmenterez les chances que vos clients vous trouvent. Avec un audit de référencement complet et poussé, une stratégie de référencement efficace et ciblée, un suivi détaillé préparez-vous à voir votre site grimper dans les classements et votre activité décoller.

Le référencement professionnel pour une visibilité maximale

Vous souhaitez une prestation haut de gamme, car votre secteur est concurrentiel. Notre pack de référencement professionnel est la solution qui va répondre à vos attentes. De l'audit seo préliminaire qui analysera votre site et son environnement dans les moindres détails, jusqu'à un suivi du comportement de vos visiteurs, tout sera étudié à la loupe. A la suite de quoi, nous élaborerons les stratégies optimales de référencement pour votre site qui vous conduiront à un positionnement dans les moteurs de recherches générateur de revenus pour vous.

Achats de mots-clés et liens sponsorisés

Principe du référencement commercial ou sponsorisé:

Le fonctionnement est très simple à comprendre, lorsqu'un internautre lance une recherche sur Google par exemple ou un site partenaire, Google affiche en pleine page les résultats naturels, mais également au-dessus et à droite des

liens commerciaux

. C'est ici que votre annonce paraitra lors

d'achat de mots-clés

. Si votre annonce séduit un utilisateur, il aura la possibilité de cliquer dessus. Google redirigera automatiquement l'internaute vers votre site. C'est ce clic que Google vous facturera par la suite.

Que va me coûter cet achat de mots-clés?

L'avantage d'une telle campagne c'est qu'elle est sans surprise de coût. Comme nous l'avons vu précédement Google va vous faire payer au clic, c'est le CPC (Coût Par Clic). Le CPC est variable, il est indexé sur la base de la concurence. Plus un terme est demandé plus il vous en coûtera à chaque clic. Il existe un prix minimum qui est de 0,01€, c'est la limite basse. Pour la limité haute, c'est vous qui la fixé. Le mode de fonctionnement est basé sur le principe des enchères, vous décidez d'un CPC maximum de 0,30€ pour votre mot clé, si la concurence a opté pour un CPC de 0,20€ alors vous aurez un avantage sur eux et Google vous facturera 0,21€. Mais attention, ce n'est pas le seul critère de

positionnement

de votre annonce, un indice de pertinence de votre site en fonction du

mot clé choisit

va également intervenir. Maintenant que vous avez fixé votre CPC maximum, vous pouvez également opter pour un budget quotidien à ne pas dépasser. Ainsi, une fois le budget journalier atteint, votre annonce va cesser de paraître jusqu'à la prochaine créditation du compte.

En résumé, nous déterminons ensemble un budget minimum de pré-achat de clic et un prix maximum du clic, ainsi vous savez exactement à l'avance ce que vous allez payer.

Intérêts, inconvénients d'une campagne de liens sponsorisés:

Les avantages:

Visibilité en première page en 24 heures

Budget entièrement contrôlable

Possibilité de visibilité à des moments clés de votre secteur

Les inconvénients:

Visibilité limitée dans le temps, quand votre budget est épuisé vous ne paraissez plus.

Le coût varie en fonction de la concurrence

Pas ou peu d'acquisition de notoriété

Une partie des internautes boycottent les liens commerciaux

Référencement naturel ou achats de mots clés?

En réalité ces deux types de référencement ne sont pas antinomiques, mais complémentaires.

Les liens sponsorisés peuvent venir en complément d'un

référencement naturel:

En attendant votre arrivée en première page par ce dernier

Pour multiplier sa visibilité et donc son trafic

Pour une omniprésence sur une saison clé de votre secteur

Pour le lencement d'un nouveau service ou d'un nouveau produit

Demande de devis pour un référencement sur-mesure

Nos packs Référencement ne correspondent pas à vos attentes, vous savez exactement de quoi vous avez besoin? Dans ce cas rien de plus simple, il vous suffit de remplir et cocher les services dont vous souhaitez bénéficier, et nous vous adresserons un devis de référencement personnalisé.

Dans un soucis d'être toujours au plus proche de nos clients, nous avons répertorié l'ensemble des prestations de nos packs de référencement en seule et même page. Vous pourrez ainsi comparez plus facilement quel pack correspondra le mieux à votre envie de positionnement. Nous tenons à préciser que ce tableau ne résume pas de manière exhaustive le contenu de chaque pack, certains éléments demeurent confidentiels afin de garder une longueur d'avance pour nos clients sur la concurrence.