#healthcare branding

[abhishekomg]

Enhance Patient Experience with Scent Marketing for Hospitals

Transform healthcare environments with Scent Marketing for Hospitals. Create calming and welcoming spaces using carefully crafted fragrances designed to reduce stress, improve mood, and promote healing. Enhance patient satisfaction and staff productivity with tailored scent solutions that redefine hospital ambience. Discover the impact of sensory wellness today.

[nursingucgconferences]

Sponsor-Showcase Your Brand to Global Healthcare Leaders – Sponsor the 15th World Healthcare Conference

In today’s rapidly evolving healthcare landscape, the opportunity to position your brand at the forefront of innovation and leadership is essential. As the healthcare industry faces unprecedented growth and challenges, partnerships with industry leaders have become invaluable. Sponsoring the 15th World Healthcare, Nursing & Patient Safety Conference from May 14-16, 2024, in the heart of San Francisco, USA, provides an exclusive platform to exhibit your brand to a global network of healthcare professionals, policymakers, and innovators. This event is an international hub for thought leadership and an exceptional opportunity for sponsors to connect with high-impact healthcare decision-makers. Register here: https://nursing.utilitarianconferences.com/exhibit

Why Sponsor the 15th World Healthcare Conference?

1. Unmatched Exposure to Key Industry Leaders

The conference will host hundreds of healthcare professionals, from top-level executives to frontline practitioners. By sponsoring, your brand gains exposure to a highly targeted and relevant audience, positioning you alongside the leaders shaping the future of healthcare. Your company will be featured across multiple high-visibility platforms during the event, from the official website to social media promotions and on-site branding opportunities.

2. Direct Engagement with Decision-Makers

Sponsorship opens the door for direct interaction with healthcare leaders who are eager to adopt innovative solutions to improve patient outcomes and streamline healthcare operations. As a sponsor, you have the unique opportunity to showcase your products, services, and thought leadership meaningfully and engagingly. This interaction fosters trust and builds relationships with decision-makers who can catalyze business growth and partnership opportunities.

3. Positioning Your Brand as an Innovator

The healthcare sector is undergoing dynamic changes, driven by advancements in technology, patient safety initiatives, and nursing practices. Sponsors at this event are viewed as forward-thinking organizations committed to enhancing the quality of care. Sponsoring the 15th World Healthcare Conference elevates your brand’s reputation by aligning it with innovation, excellence, and a commitment to improving healthcare standards worldwide.

4. Access to a Global Network and Media Coverage

The conference’s global reach means your brand will be introduced to audiences far beyond the attendees in the room. With extensive media coverage, networking events, and digital engagement, sponsors benefit from exposure across multiple channels. This far-reaching visibility amplifies your brand presence and promotes it to a broader, more diverse audience.

Sponsor Packages and Benefits

To maximize the benefits for every participant, the 15th World Healthcare Conference offers various sponsorship tiers that cater to different needs and budgets. Each sponsorship package is designed to ensure high-value returns and impactful branding opportunities:

Gold Sponsorship: Gain top-tier exposure, including keynote presentation opportunities, prime exhibit space, logo placement on marketing materials, and exclusive access to networking sessions with keynote speakers.

Silver Sponsorship: Enjoy substantial visibility with branding on official event materials, access to exhibit space, and social media mentions throughout the event.

Bronze Sponsorship: Receive recognition on the event website, inclusion in event brochures, and a presence within the exhibitor space, ensuring consistent visibility throughout the conference.

Register here: https://nursing.utilitarianconferences.com/exhibit

Tailored Sponsorship Options to Fit Your Brand’s Goals

The conference offers tailored sponsorship options to meet the unique needs of each partner. From co-branded event materials and exclusive networking sponsorship to branded lounge areas and product demonstrations, we work closely with each sponsor to create a package that aligns with your marketing and business objectives. This flexibility ensures that your brand achieves maximum exposure and a memorable presence at the event.

Key Sponsorship Benefits at a Glance

Extended Reach: Access a global audience with an interest in healthcare innovation, safety, and nursing excellence.

Brand Visibility: Your brand will be featured in prominent event materials, social media posts, and digital communications.

Networking Opportunities: Build valuable connections through exclusive sponsor receptions, roundtables, and panel discussions.

Media Exposure: Benefit from significant media attention surrounding this internationally recognized event.

Lead Generation: Generate quality leads as you interact with an audience actively seeking cutting-edge healthcare solutions.

How to Get Started

Becoming a sponsor for the 15th World Healthcare Conference is simple. By visiting the sponsorship page, you can explore detailed sponsorship packages and benefits. Once you’ve chosen a package, a representative will work closely with you to ensure a seamless experience and that all your branding requirements are met.

Conclusion

Sponsoring the 15th World Healthcare, Nursing & Patient Safety Conference offers unparalleled access to an international network of healthcare leaders and innovators. With sponsorship options that provide widespread visibility, high-impact engagement opportunities, and tailored benefits, your brand will be positioned as a key player in the future of healthcare. This is more than just an event; it’s an opportunity to solidify your presence in the global healthcare industry and drive substantial growth.

Suggested Keywords

15th World Healthcare Conference, healthcare sponsorship, global healthcare leaders, healthcare conference 2024, brand visibility, healthcare innovation, healthcare networking, nursing conference, patient safety conference, exhibit at healthcare conference, healthcare partnerships, healthcare industry leaders, sponsorship packages, healthcare industry innovation, brand exposure healthcare, healthcare marketing, medical device sponsorship, pharmaceutical sponsorship, healthcare technology, healthcare media coverage, San Francisco healthcare conference, global healthcare exposure, healthcare business growth, healthcare event sponsorship, healthcare networking events, healthcare marketing strategy, patient care solutions, healthcare visibility, healthcare brand positioning, healthcare thought leadership, healthcare decision-makers, healthcare professionals networking, healthcare exhibit opportunities, innovative healthcare solutions, healthcare reputation building, healthcare branding, healthcare digital presence, healthcare sector transformation, healthcare leader interactions, healthcare keynote sponsorship, healthcare product launch, healthcare B2B opportunities, sponsorship healthcare conference

Register here: https://nursing.utilitarianconferences.com/exhibit

[02cherry]

How can your agency help improve my healthcare practice's visibility?

As a Healthcare Marketing Agency, we use targeted digital marketing strategies, including SEO, social media, and content marketing, to enhance your online presence and attract more patients to your practice.

[ennobletechnologies]

Healthcare in the Digital Age: Unleashing the Potential of Digital Marketing

In an era defined by digital innovation, healthcare is not exempt from the profound transformations that have swept across various industries. The rise of the internet and digital technology has brought about significant changes in how healthcare professionals engage with patients, deliver services, and market their practices. This article explores the evolving landscape of healthcare in the digital age and the pivotal role that digital marketing plays in revolutionizing the industry.

The Digital Transformation of Healthcare

The digital age has ushered in a new era for healthcare, affecting every aspect of the industry. From electronic health records to telemedicine, the healthcare landscape is undergoing a transformation that is changing the way medical professionals interact with patients and manage their practices.

Electronic Health Records (EHRs)

The adoption of EHRs has streamlined patient data management, enhancing the efficiency and accuracy of healthcare services. EHRs allow healthcare providers to access and update patient records securely, promoting better continuity of care.

Telemedicine

Patient Portals

Patient portals provide a secure platform for patients to access their medical records, schedule appointments, and communicate with healthcare providers. They empower patients to take an active role in managing their health.

The Changing Patient Journey

The digital age has also transformed the patient journey. Patients no longer solely rely on referrals from friends and family for healthcare recommendations. Instead, they turn to the internet for information, advice, and to find healthcare providers.

Online Research and Self-Diagnosis

The internet is a vast source of medical information, and patients often research their symptoms and potential conditions online. This trend has led to increased patient awareness and a more informed patient base.

Online Reviews and Ratings

Online reviews and ratings of healthcare providers have become influential in patients’ decisions. Positive reviews can drive more patients to your practice, while negative ones can deter potential clients.

The Need for Digital Marketing in Healthcare

As the healthcare landscape continues to digitize, it is essential for medical professionals to establish a strong online presence and utilize digital marketing strategies to stay competitive and relevant.

The Power of a Professional Website

A professional website is your digital storefront. It should provide essential information about your practice, services, and the expertise of your team. A well-designed website builds credibility and trust.

Social Media’s Role in Healthcare Marketing

Social media platforms offer a unique opportunity for healthcare professionals to connect with patients, share valuable healthcare information, and build a community. Effective social media management can enhance your online presence and engagement.

Search Engine Optimization (SEO) for Medical Professionals

To ensure your online presence is discoverable by potential patients, you need to understand the basics of SEO and optimize your digital assets.

The Fundamentals of SEO

Search engine optimization involves using relevant keywords, optimizing on-page elements, and building quality backlinks to rank higher in search engine results.

Local SEO for Medical Professionals

Local SEO is critical for healthcare providers as patients often seek medical services within their geographical area. Optimizing for local searches can help you connect with nearby patients.

Continue Reading: https://ennobletechnologies.com/healthcare/healthcare-marketing-in-the-digital-age/

[pipscollection]

Ok

So while I totally agree that we need to keep saying “alleged” and “suspected” killer for Luigi Mangione because the NYPD would absolutely just bag some random dude to make themselves look less incompetent. Can we all appreciate that if Luigi is not the killer, this is probably the most hilariously flubbed scapegoat of all time?

Like the NYPD goes, ok we need a fall guy. Let’s grab this incredibly hot Italian man, whose every acquaintance seems to like and who relatably, unduly suffered at the fault of insurance companies. The perfect specimen for the public to rally behind in this already heated case? Yeah he’ll do.

Just, legendary levels of “you fucked up”.

[kingofmyborrowedheart]

Halsey via Instagram Stories, November 14th, 2023

[sonknuxadow]

so wild that whenever i see sonic fanart on here theres like a 60 percent chance sonic will have top surgery scars and this is just an accepted thing and barely anyone questions it back in my day if you said you think any sonic character isn't cis or het 500 people would suddenly appear to demand evidence or to just tell you you're wrong and you cant say that

[lupusbadass]

Lupus

🦋🦋Lupus is an invisible autoimmune disease that causes your immune system to attack your every organ of the body . Lupus is a debilitating, life threatening , progressive , and painful disease and no 2 lupus patients are alike. They are not sure of the exact cause of lupus but think it has a genetic component, and both the cause is environmental and viral.And a lot of people with lupus have more than one autoimmune disease🦋🦋

🦋🦋PLEASE SUPPORT YOUR LOCAL LUPUS WALK🦋🦋. I thought it was only a disease that affected others. Unfortunately it can happen to anyone or loved ones, spouse, partner, family, friends. Etc. Times our tough and even a small donation is so helpful. Or you can volunteer your time at a lupus walk. Another way is by spreading awareness about Lupus. There are new approaches being done in clinical trials that are promising and is because of donations. Lupus has very few treatments. And steroids are still the usual treatment but it has many side effects. There is pediatric lupus or lupus can happen at the prime of your life. When you’re starting a career, or ready to have children . It can happen at any age. The average cost of having a debilitating disease like lupus is $50,000 a year. And 60% of the public have never even heard about lupus. 🦋🦋My husbands employer is sponsoring both me and him with tee shirts that have the company logo and we’re in the company newsletter with a donation link matching employee donations. 🦋🦋For companies or businesses there are many sponsor opportunities with the lupus foundation and a way to advertise your company and show your company cares about causes.🦋🦋

🦋🦋Lupus symptoms can be frustratingly hard to describe. Such as feeling both sickly and queasy. Like you had a flu that never goes away. Chronic pain, chronic fatigue, rashes, vasculitis, arthritis, depression, organ damage. Etc. Lupus warriors can be frustrated because it is a invisible illness where people around you may not understand or want to understand what it’s like to have lupus.🦋🦋

[woundedheartwithin]

so since today is my day off and i didn't (key word here) have anything pressing until this afternoon, i was planning on taking the poodle puppy to the vet to get his annual shots. he's due and he's the only dog that actually goes anywhere where there are strange dogs because he needs to be groomed, so this is for the health and safety of all five dogs and the cat. my mom comes home from the hospital tomorrow, and i'm not sure when i'll be able to leave her alone to take him in, so today was perfect. except that some guy has to deliver oxygen today.

rant under the cut

now i need y'all to understand that my mother has NEVER needed oxygen. she didn't need it until last week when her allergies were so bad she woke up choking on mucus, and her oxygen levels dropped and scared the nurses so they put her on oxygen, and now they can't seem to be able to wean her off of it. mind you, apparently "weaning" to these people is taking her off of it entirely and then making her stand for like ten minutes. she's been in inpatient physical therapy for a week and a half because the fucking hospital didn't get her out of bed for two fucking weeks after her emergency surgery and now she can't fucking walk, and standing for long periods of time was already difficult for her because of her back before the hospital, so they might as well have had her running down the fucking hall. yeah okay that's fucking genius, she's been on oxygen for like four days nonstop and y'all decide that "weaning" means taking it off entirely and making her do something strenuous for her. awesome. y'all are fucking stupid as shit, but okay. so naturally, she couldn't breathe when they took her off it so the doctor decided she needs oxygen. cool.

so back to homie bringing the fucking oxygen today. me and my dad have to go pick up a rental car for tomorrow because, again, these people fucking broke my mom and now she can't get into the truck. we have to pick it up at five. "oh don't worry i'll be there in the morning!" my dear friends, it is 1:30 pm and he still isn't fucking here. i have been sitting here doing FUCK ALL since 9:30, WHEN I WAS PLANNING ON TAKING THE DOG TO THE VET THAT IS AN HOUR AWAY FROM MY HOUSE, waiting for Jimothy The Medical Supply Guy(tm) to bring oxygen my mother NEVER FUCKING NEEDED BEFORE THIS FUCKING ORDEAL. i have done NOTHING but stress out on my fucking day off from work because nobody on earth gives a single flying fuck about anybody but themselves. "oh we're here to make the lives of the family easier and more convenient!" my lily white fucking ass. if y'all hear a news story about a hospital in north texas [redacted] in the next week then expect a fucking hiatus i fucking guess (for legal reasons this is a joke...)

[greekliquid]

The Best Olive Oils from Crete

Crete is not just a picturesque Greek island, but also the birthplace of some of the world's finest olive oils. The unique climate, fertile soils, and centuries-old cultivation traditions make Cretan oil a product of the highest quality. Olive oil from this region is known for its rich flavor, delicate aroma, and high content of health-promoting antioxidants. Let's take a closer look at some of the most renowned brands of Cretan olive oil: Greek Legend, Akrotiri, Messinia, and Terra Creta.

Greek Legend

Greek Legend is a premium cold-pressed olive oil produced in Crete. It is made from the Koroneiki variety of olives, which are considered one of the best varieties for oil production. The olives are hand-picked and processed within hours of harvesting, preserving the oil’s freshness and rich aroma. Greek Legend stands out with its mild taste featuring notes of green apples, freshly cut grass, and a light bitterness, typical of high-quality extra virgin oils.

A distinctive feature of Greek Legend is its low acidity (around 0.3%), making it a perfect choice for cold salads and Mediterranean dishes. With its high content of polyphenols and vitamin E, this oil boasts strong antioxidant properties.

Akrotiri

Akrotiri is a brand associated with the traditions of Cretan olive cultivation. The brand gets its name from the Akrotiri region, known for its unique conditions for growing olives. Akrotiri offers Extra Virgin olive oil made from carefully selected olives. A notable characteristic of this oil is its rich flavor with distinct fruity and herbal undertones.

Akrotiri is ideal for both cold dishes and various culinary masterpieces. Its fresh aroma and balanced taste complement vegetable salads, pasta, and meat dishes. Additionally, the oil has a low acidity level, which is a mark of its high quality.

Messinia

Messinia olive oil is produced in the region of Messinia, renowned for its fertile soils and favorable climate for olive tree cultivation. Although the region of Messinia is not located in Crete, the oils of this brand are widely sold and highly valued across the island. These oils are distinguished by their pronounced taste with mild spicy notes, making them a great choice for those who appreciate more intense flavor experiences.

Messinia olive oil is produced according to strict standards to guarantee its purity and quality. It has a smooth, silky texture and a bright aroma of fresh herbs and green olives, making it perfect for use in both cold dishes and for frying and baking.

Terra Creta

Terra Creta is one of the most renowned and respected olive oil producers in Crete. This brand prides itself on its innovative production methods combined with traditional approaches and a focus on quality. Terra Creta places a strong emphasis on sustainability and transparency in its production process.

Terra Creta oil has a harmonious taste with a mild bitterness and a spicy aftertaste. The brand also offers a variety of products, ranging from basic Extra Virgin oils to more premium lines. Their oils undergo rigorous control at every stage, from harvesting to bottling, as confirmed by international quality certifications.

Cretan olive oils such as Greek Legend, Akrotiri, Messinia, and Terra Creta represent the best that Greek olive-growing traditions have to offer. Each has its unique features, be it a rich flavor, low acidity, or eco-friendly production. These oils are perfect for culinary experiments as well as traditional Mediterranean recipes.

By choosing olive oil from Crete, you are not only enjoying an exceptional taste but also taking care of your health, as Cretan oil is known for its high content of beneficial nutrients and antioxidants.

[seacalm73]

Are Supplements necessary?

Which Supplements I cannot live without?

Supplements You Can’t Avoid: Are You Missing These Essentials?

Let’s get real for a second — modern life is a whirlwind. We’re juggling work, family, social lives, and trying to squeeze in some self-care between it all. In the midst of this madness, eating a perfectly balanced, nutrient-rich diet every single day feels like a fantasy, doesn’t it? And that’s where supplements come in. Sure, we’d all love to get everything we need from our food, but sometimes that just isn’t possible. So, which supplements are truly hard to avoid in this fast-paced world of ours?

Here’s the audacious truth: some nutrients are just plain tricky to get enough of from diet alone, and for some of us, supplements are a must. But not all supplements are created equal, and not everyone needs the same things. So, let’s break down the supplements that many people simply can’t skip — whether due to diet, lifestyle, or modern living.

1. Vitamin D: Sunshine in a Bottle

We all know the drill: vitamin D is vital for our bones, immune system, and even mood. But here’s the catch — how many of us are actually soaking up enough sun these days? Between working indoors, slathering on sunscreen (and rightly so), and long, dark winters, getting enough vitamin D from sunlight is a tall order. Add to that the fact that it’s found in only a handful of foods, and it’s no wonder so many of us are low on this crucial vitamin.

Without enough vitamin D, you’re looking at weakened bones, a lowered immune system, and even a hit to your mental health. If you’re not getting at least 10–30 minutes of direct sunlight a few times a week, a supplement might just be your best bet to stay healthy and bright. This one’s a no-brainer.

2. Omega-3: The Brain Fuel You Didn’t Know You Needed

Let’s talk fish. Unless you’re munching on salmon, mackerel, or sardines a few times a week (and who really is?), you’re likely missing out on omega-3 fatty acids. These fats are game-changers for your brain, heart, and even mental health. They help fight inflammation, keep your heart ticking along, and are linked to everything from reduced anxiety to better memory.

For those who don’t love fish — or avoid animal products entirely — this is where a supplement can make a world of difference. Fish oil, krill oil, or algae-based supplements can fill that gap with ease. Seriously, your brain will thank you for it.

3. Vitamin B12: The Vegan Achilles Heel

If you’re plant-based, this one’s for you. Vitamin B12 is crucial for nerve function, red blood cell production, and overall energy levels. But there’s a catch — it’s almost exclusively found in animal products. That’s bad news for vegans and vegetarians who can struggle to get enough from diet alone.

Without B12, you risk fatigue, brain fog, and even nerve damage. If you’re following a plant-based diet or if your body doesn’t absorb it well, a B12 supplement is an absolute must. And let’s be honest, even some meat-eaters are deficient because they’re just not getting enough from their diet. No shame in reaching for a little extra help.

4. Iron: More Than Just for Popeye

Iron isn’t just about fighting off anaemia — it’s about keeping your energy levels stable and your immune system strong. But here’s the kicker: iron from plant sources just doesn’t absorb as well as the iron from meat. If you’re not eating red meat, or if you have heavy periods, your iron stores can easily run low.

This isn’t just about fatigue, either. Low iron can mess with your immune system, leaving you more vulnerable to illnesses. For many people — especially women and vegetarians — an iron supplement can be a lifesaver. But, of course, make sure to get your levels checked before you start popping pills.

5. Magnesium: The Unsung Hero

Here’s a nutrient that doesn’t get enough love: magnesium. It’s involved in over 300 processes in your body, from muscle function to heart health to stress reduction. And yet, many people are deficient and don’t even know it.

Why? Well, modern farming practices have left our soil depleted, so even those leafy greens that should be packed with magnesium aren’t always delivering the goods. Throw in a diet that’s heavy on processed foods and low on whole grains, nuts, and seeds, and it’s easy to see why magnesium levels are lagging.

If you’re dealing with stress, sleep issues, or muscle cramps, a magnesium supplement could be exactly what you need to restore balance.

6. Folate (Folic Acid): The Pregnancy Powerhouse

For anyone thinking about pregnancy — or already there — folate (or folic acid) isn’t just important, it’s non-negotiable. It plays a crucial role in preventing birth defects and supporting healthy development. Even if you’re eating your leafy greens, legumes, and fortified grains, it can be tricky to get enough folate from diet alone when your needs increase during pregnancy. So, this is one supplement you don’t want to skip if you’re in the baby-making business.

7. Calcium: Because Bones Don’t Last Forever

We’ve all heard about calcium for strong bones, but as we age, it becomes more important than ever. If you’re dairy-free or simply not a big fan of calcium-rich foods, this is one mineral you can’t afford to ignore.

Low calcium levels lead to weak bones and a higher risk of fractures. For those who avoid dairy, a calcium supplement can make all the difference in keeping your skeleton strong as you age.

8. Zinc: The Immunity Booster

Last but not least, zinc — a superstar for your immune system and overall health. Found in meats, shellfish, and seeds, it’s often tough for plant-based eaters to get enough zinc from food alone. Not to mention, zinc is easily depleted during illness, making it even more critical during cold and flu season.

If you find yourself getting sick often or if you’re vegetarian or vegan, a zinc supplement can be a game-changer for your immune health.

The Bottom Line: Supplements with a Purpose

Here’s the bold truth: while we all want to rely on whole foods for our nutrients, the modern world doesn’t always make that possible. Whether due to lifestyle choices, dietary restrictions, or even the way our food is produced, supplements can fill in those nutritional gaps that are otherwise hard to avoid.

But remember, supplements are just that — supplements. They aren’t a replacement for real, nutrient-dense food. Think of them as backup singers, not the main act. They help when your diet doesn’t quite cut it, but they should never be the sole source of your nutrition.

So, while you might not need every supplement on this list, these essentials are ones you shouldn’t ignore if your diet or lifestyle leaves you lacking. The right supplements can support your health in ways that might just make the difference between thriving and just getting by.

[ava22lady]

Making memories, one click at a time.

[yooniesim]

[papercranes07]

.

[ennobletechnologies]

Navigate healthcare in the digital age with our insights. Explore trends, strategies, and innovations in healthcare marketing. Stay ahead in the digital era.

Do Visit: https://ennobletechnologies.com/healthcare/healthcare-marketing-in-the-digital-age/

[anti-dazai-blog]

32-33- Thousands of lives risked on a gamble (and other complaints)

Welcome back to the Anti-Dazai Series!!

School starts late August this year, meaning this will be the final entry I’ll post before my classes start. But rest assured that no matter how long the gap between entries becomes, the Anti-Dazai Series is NOT dead or abandoned! So long as I never explicitly say that I’ve gotten bored of this, I will continue posting here–

Now onto what you’re here for—

—-------------------------------------------------------

Chapter 32 has no Dazai content, since its focus is Poe and Ranpo. Meaning we’re moving right on to chapter 33–

Dazai and Ranpo have a strategist meeting to decide the agency’s next move. Dazai went into this meeting with ulterior motives: to present the idea of Atsushi infiltrating the Guild’s Moby Dick alone, as to have him team up with Akutagawa once they’ve both already boarded. With that in mind, the way Dazai and Ranpo’s conversation plays out is rather interesting. Rather than going back and forth putting multiple ideas on the table, Dazai throws in a few specific combinations of agency members to send in, knowing they’re a bad match for this mission. Ranpo knows this too, and points out why each of these combos wouldn’t work. Once those purposely wrong solutions are shot down, Dazai suggests sending Atsushi in. Since this would technically work, Ranpo approves of this suggestion and allows the agency to go forward with it.

Dazai’s tactics here are classic but effective. He suggests subtly bad ideas, knowing that Ranpo will see through the flaws in each one, and then hands him a plan that wouldn’t automatically fail, knowing it would have to be approved. It also casts the illusion that all other options were analyzed, even though only a few specific combinations of agency members were considered. In a way, it’s also a standard “make them think it was their own idea so they’ll agree”. Dazai prompts Ranpo into giving the solution he’s aiming for, so he could move his “create a rivalry-partnership” plan forward.

After Dazai’s done ensuring Atsushi will have a Very Bad Time aboard the Moby Dick, he goes to visit Ango to negotiate Kyoka’s release. Ango, as you may recall, is currently recovering from a car crash. That Dazai caused. He’s stuck in a hospital bed in a full body cast. So Dazai’s greeting of “You look lovely! ;)” just seems like rubbing salt in the wound. But let’s be real, this kind of cruel mockery is exactly what can be expected of him. 

Note that Dazai not only caused the accident to begin with, but also removed the airbags on Ango’s side of the car, to ensure he gets as injured as possible. 

I’ll give him credit for negotiating for Kyoka’s release– Kyoka doesn’t seem to have any part in his grand Atsushi-related plans, so for once he’s doing something good for someone else without it being a part of his grand schemes. However, negotiating for anything in exchange for medical attention for the grievous bodily harm you intentionally caused someone is Very Messed Up, to say the least.

And now it’s time for the long-awaited mission. 

Dazai, as per his previously stated plan, sends Atsushi into the Mody Dick alone. Atsushi is reasonably stressed about this, and being the world’s most encouraging mentor, Dazai explains that it makes sense for him to be the one chosen for this, since “[Atsushi’s] the guy who runs away the fastest.” I’m sure Atsushi found courage in that reminder.

Once he boards the Mody Dick, he discovers that the mission was misrepresented to him (in more ways than one, but we’ll get to that). Or to put it more simply– he was intentionally lied to to get him to agree to do this in the first place. He discovers that the Moby Dick is set on a course to crash in Yokohama, and the only way to stop it is to retrieve the control terminal guarded by Francis. Dazai and Ranpo were both aware that this was the Guild’s plan based on their previous conversation during the strategy meeting (“mountain?” “no, sea”). This could have easily been relayed to Atsushi to allow him an opportunity to mentally prepare himself or plan ahead. Yet they allowed this to be suddenly sprung upon him by Melville, causing more unnecessary panic in an already tense situation.

But let’s draw our attention back to the problem itself: the Moby Dick, a giant airship, is about a come crashing down upon a densely populated city. If only we knew of an ability user who could prevent this from happening– Perhaps someone who could… simply decide whether or not any object should fall in the first place? If only we knew someone like that! Unfortunately our easy solution to this problem is in the Port Mafia, and as per Dazai’s conversation with Mori in this chapter, we know that per Dazai’s request, the Mafia is not to interfere with the agency’s current mission to stop the Moby Dick from killing everyone. 

Let me reiterate: Dazai made sure to make a prior agreement with the mafia that they won’t interfere in stopping the Moby Dick from crashing–something  that could potentially kill thousands of innocent people, that a single specific mafia member could easily solve in a matter of seconds– all for the sake of putting Atsushi and Akutagawa in a situation where they would have to work together, thus forming his rivalry-partnership that he’s so invested in. THOUSANDS of people’s lives were risked for a gamble that had no guarantee of paying off. 

Atsushi is, of course, unaware of all of that. And Akutagawa thinks he’s acting on his own free will when he disobeys his boss’s orders and boards the Moby Dick. And now that Akutagawa’s here– yet another factor that Dazai orchestrated in advance, Atsushi has yet another one of Dazai’s pawns here with him to add to his ever-growing stress. 

And that’s that for this week’s entry of the Anti-Dazai Series!! Join me next week when I talk about how Akutagawa is just a traumatized child who desperately needs a great therapist and a hug. And so does Atsushi. So does everyone who has to deal with Dazai. Actually while we’re at it can we get Dazai a therapist too? He probably needs one just as much as everyone else.