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krunal-vyas · 3 months ago

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The Ultimate Checklist for Choosing the Best SEO Company in Halifax

Finding the right SEO company Halifax can feel overwhelming, especially if you’re a small business owner or a marketing manager. The digital world is always changing, and it’s easy to get lost in all the choices. But don’t worry! I’m here to help you figure it all out.

In this guide, we’ll go through everything you need to know to choose the best SEO partner for your business. Whether you want to be seen more locally or drive more traffic to your online store, this checklist will help you make smart choices. By the end of this post, you’ll feel ready to boost your online presence!

Why SEO Matters for Halifax Businesses

In today’s world, being visible online is very important for businesses. Here’s why SEO (Search Engine Optimization) is crucial:

The Importance of SEO in Digital Marketing

Imagine your customers searching for services you provide, only to find your competitors instead. That’s where SEO comes in! Here are some reasons why it matters:

Boosts Visibility: The higher you rank on search engines, the more likely customers will find you.

Increases Traffic: Good SEO brings in organic traffic, leading to higher sales than ads.

Builds Trust: A strong online presence makes customers trust your business.

How the Right SEO Company Halifax Can Help Your Business Grow

Choosing the right Halifax SEO company can change everything for your business. They help you grow in these ways:

Customized Strategies: An experienced SEO firm will create plans that fit your business needs.

Valuable Insights: SEO experts in Halifax provide information about market trends and customer behavior.

Long-Term Success: With a solid SEO strategy, you’ll see steady growth over time.

1: Understanding Your SEO Needs

Before looking for an SEO company, it’s important to know what you need. This will help you during the selection process.

Assessing Your Business Goals:

Define Your Objectives: What do you want to achieve? Do you want to improve local visibility, get more website traffic, or increase online sales? Clear goals help guide your SEO strategy. If you’re focused on local customers, local SEO Halifax will be important for your success.

Aligning SEO Goals with Overall Business Strategy: Make sure your SEO goals match your broader business goals. If you plan to focus on online marketing Halifax, your SEO efforts should reflect that.

Identifying the Scope of SEO Services Required:

Understanding the types of SEO services you need is key:

On-Page SEO: This means optimizing your website’s content, including keywords, titles, and images.

Off-Page SEO: Building high-quality links and improving your reputation online.

Technical SEO: Making sure your website is easy to navigate, mobile-friendly, and fast.

Content Marketing: Creating interesting content that attracts your target audience, essential for successful Halifax business SEO.

Keyword Research: Finding the best keywords to target for your business, including those specific to SEO companies in Halifax.

Local SEO: Focusing on local search visibility to attract customers nearby.

Setting a Budget for SEO:

Understanding Pricing Models: SEO services can charge hourly, monthly, or for specific projects. Think about what fits your budget best.

Balancing Cost with Expected ROI: The cheapest option isn’t always the best. Look for a good return on investment from affordable SEO Halifax services.

2: Key Qualities to Look for in an SEO Company Halifax

When checking out potential SEO companies, keep these important qualities in mind. They can make a big difference!

Proven Track Record of Success:

Evaluating Case Studies and Client Testimonials: Look for companies that show their success stories and feedback from clients. This helps you see if they’re reliable.

Checking for Industry Recognition and Awards: Awards can signal quality and credibility in the competitive SEO market.

Transparency and Communication:

Importance of Clear Reporting and Regular Updates: Make sure the company provides regular updates. This builds trust and keeps you in the loop.

Ensuring the Company Is Open About Its Strategies and Tactics: A good SEO firm should be clear about what they do.

Expertise and Experience in Local SEO:

Specific Experience in Halifax or Similar Markets: Choose companies that understand the local market. This knowledge can help your SEO strategies succeed.

Knowledge of Local Search Trends and Competitors: Understanding local competition is key to creating effective SEO strategies.

Customizable Strategies:

Tailoring SEO Strategies to Fit Unique Business Needs: Look for firms that customize their services for you. Avoid companies that offer one-size-fits-all solutions.

Avoiding Cookie-Cutter Approaches: Your business is unique, and your SEO strategy should be too.

Ethical SEO Practices:

Importance of White-Hat SEO Techniques: Ensure the company uses ethical practices to avoid penalties that could hurt your reputation.

Risks of Black-Hat Tactics and Penalties: Be careful of companies that promise quick results using questionable methods.

3: Questions to Ask Potential SEO Companies in Halifax

When talking to potential SEO companies, ask these important questions to make sure you find the right fit:

What Is Your Approach to SEO?

Knowing their process helps you see how they work.

Can You Provide Case Studies or References?

Verifying past successes and client satisfaction is important.

How Do You Stay Updated with SEO Trends?

Make sure the company keeps up with changes in SEO practices.

What Tools and Technologies Do You Use?

Modern tools for analytics and tracking can improve results.

How Do You Measure Success?

Discuss key metrics like website traffic, rankings, and conversion rates. A good SEO company will have clear goals.

What Is Your Experience with Halifax Businesses?

Confirm they understand the local market and competition.

4: Red Flags to Watch Out For

Keep an eye out for these warning signs when selecting an SEO company. They can help you avoid making a bad choice:

Promises of Immediate Results:

SEO takes time. Be careful of companies that guarantee quick results.

Lack of Transparency:

Avoid firms that are unclear about their methods. A good company will share its approach.

No Clear Strategy:

Watch out for companies that can’t explain their SEO plans. A strong strategy includes specific goals and actions.

Focus on Quantity Over Quality:

Companies that prioritize cheap backlinks or keyword stuffing may harm your rankings. Quality is key to long-term success.

Unrealistically Low Pricing:

Remember, you often get what you pay for. Very low prices can mean poor service.

5: Making Your Final Decision

After evaluating different SEO companies, it’s time to make your choice. This is an important step that can impact your business’s future.

Comparing Proposals:

How to Evaluate Different SEO Proposals: Look beyond the price. Consider the overall value and expected results.

Understanding Value Beyond the Price Tag: Think about the long-term benefits, like support and adaptive strategies.

Trial Periods or Short-Term Contracts:

Testing the Waters Before a Long-Term Commitment: Consider starting with a trial to see if the company is a good fit for you.

Trusting Your Instincts:

The Importance of Feeling Confident and Comfortable with the Company: Your comfort level with the agency is crucial for a successful partnership. If something feels off, it’s worth reconsidering.

Conclusion

Choosing the right SEO company Halifax is a big step in boosting your business’s online presence. By following this checklist, you can confidently navigate the selection process.

Do thorough research and keep communication open with your chosen partner. SEO is a long-term investment that requires ongoing effort and teamwork.

Don’t let your competitors outshine you! As the best SEO company in Halifax, we are ready to help you. Contact us today to set up a meeting and take the first step in improving your online presence.

Call us at (+1) 647 637 9108 to get started! Let iQlance help your business reach new heights!

#seocompanyhalifax #halifaxseoservices #bestseocompanyhalifax #halifaxdigitalmarketing #topseoagencieshalifax #localseohalifax #affordableseohalifax #seoexpertshalifax #seofirmsinhalifax #halifaxbusinessseo #halifaxseoconsulting #iqlance #halifax #seo #seocompany #canada

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cadigitalseoragina · 5 months ago

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DIY vs. Professional SEO: Where to Invest Money?

In the ever-evolving digital landscape, SEO services play a crucial role in enhancing online visibility and driving organic traffic to websites. The decision of whether to opt for Do-It-Yourself (DIY) SEO strategies or invest in professional SEO Halifaxservices is a common dilemma for businesses looking to improve their online presence.

Let's dive into the pros and cons of each approach to help you decide where to channel your resources effectively.

What is DIY SEO?

DIY SEO involves implementing optimization techniques by yourself or within your internal team without the assistance of external experts. It can be a cost-effective approach for small businesses or startups with limited budgets.

By utilizing online resources, tutorials, and tools, you can enhance your website's visibility and keyword rankings.

Pros of DIY SEO

Cost-Effective: DIY SEO eliminates the expenses associated with hiring professional SEO services.

Control and Flexibility: You have direct control over the strategies implemented and can make adjustments quickly.

Learning Opportunity: Engaging in DIY SEO allows you to understand the fundamentals of search engine optimization.

Cons of DIY SEO

Time-Consuming: SEO requires continuous monitoring, analysis, and adjustments, which can be time-intensive.

Steep Learning Curve: Keeping up with the latest SEO trends and algorithms can be challenging without dedicated expertise.

Limited Resources: DIY SEO may lack the advanced tools and industry insights available to professional SEO services.

Benefits of Professional SEO Services

Professional SEO services Halifax offer a comprehensive approach, leveraging the expertise of experienced professionals to optimize your website for maximum visibility and traffic generation. Partnering with a reputable SEO services agency can yield significant long-term benefits for your online presence.

Pros of Professional SEO Services

Expertise and Experience: Professional SEO services agencies have the knowledge and skills to navigate the complexities of search engine algorithms.

Customized Strategies: Tailored SEO strategies are designed to meet your specific business goals and target audience.

Advanced Tools and Analytics: Professionals have access to cutting-edge tools and data analytics to drive informed decision-making.

Cons of Professional SEO Services

Cost Factor: Hiring professional SEO services comes at a price that may not be feasible for all businesses.

Dependency: Relying on external SEO services means entrusting your online visibility to a third party.

Choosing the Right Agency: Selecting a trustworthy and effective SEO services provider requires thorough research and due diligence.

Making the Decision

Ultimately, the choice between DIY SEO and professional SEO Halifax services depends on your business objectives, budget, and resources. Small businesses or those with a knack for digital marketing may find success with a hands-on approach, while larger enterprises may benefit from the expertise and efficiency of professional SEO services.

When weighing the options, consider the long-term benefits, resource allocation, and the level of expertise required to achieve your SEO goals effectively. Whether you decide to DIY or invest in professional SEO services, the key is to prioritize continuous improvement and adaptation to stay ahead in the competitive digital landscape.

Final Thoughts

The decision of where to invest your money for SEO purposes should align with your business strategy and growth objectives.

Whether you choose the DIY route or opt for professional SEO services Halifax, the goal remains the same: to enhance your online visibility, attract quality traffic, and drive sustainable growth in the digital realm.

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seoagencywinnipeg · 6 months ago

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How Long Does It Take to See Results from SEO Services?

Are you considering investing in SEO services for your website but wondering how long it will take to see results? It's a common question, and the answer isn't as straightforward as you might hope. Search Engine Optimization (SEO) is a long-term strategy that requires patience, consistency, and expertise.

In this article, we'll break down the factors that influence the timeline for seeing results from SEO Halifax services, as well as what you can expect during each stage of the process.

Understanding SEO

Before diving into the timeline, let's quickly review what SEO services Halifax is and how it works. SEO is the practice of optimizing your website to improve its visibility in search engine results pages (SERPs). The goal is to increase organic (non-paid) traffic to your site by ranking higher for relevant search queries.

SEO involves a variety of tactics, including:

1. On-Page SEO: Optimizing individual pages on your website by improving content, meta tags, and HTML code.

2. Off-Page SEO: Building backlinks from other websites to improve your site's authority and credibility.

3. Technical SEO: Ensuring that your website is crawl able and index able by search engines, and optimizing factors such as site speed and mobile-friendliness.

Factors That Influence the Timeline

Several factors can influence how long it takes to see results from SEO services:

1. Competition: The level of competition in your industry and the competitiveness of the keywords you're targeting will affect how quickly you see results. More competitive keywords will take longer to rank for.

2. Website Age: Newer websites may take longer to see results, as they have less established authority and trust with search engines.

3. Current State of SEO: If your website has technical issues or poor-quality content, it may take longer to see results as these issues need to be addressed first.

4. Frequency of Updates: Search engines regularly update their algorithms, so staying on top of SEO best practices and making regular updates to your website is essential.

Timeline for SEO Results

While every website is unique, and results can vary, here's a general timeline for when you can expect to see results from SEO services:

Month 1-3: On-Page Optimization and Technical SEO

During the first few months, your SEO Halifax service provider will focus on optimizing your website's on-page elements and fixing any technical issues.

This may include keyword research, optimizing Meta tags, improving site speed, and fixing crawl errors.

Month 3-6: Content Creation and Link Building

In the next phase, your SEO service provider will focus on creating high-quality content and building backlinks to your site.

Content creation may include blog posts, articles, info graphics, and other types of content designed to attract organic traffic.

Month 6-12: Monitoring and Refinement

By the six-month mark, you should start to see improvements in your website's search engine rankings and organic traffic.

Your SEO service provider will continue to monitor your website's performance and make adjustments as needed to improve results.

Beyond 12 Months: Ongoing Optimization

SEO is an ongoing process, and the work doesn't stop after the first year.

Your SEO service provider will continue to monitor your website's performance, make adjustments to your SEO services Halifax strategy, and keep your website up-to-date with the latest best practices.

Final Thoughts

While SEO is not a quick fix, it is a highly effective long-term strategy for increasing organic traffic to your website and growing your online presence. By understanding the factors that influence the timeline for seeing results from SEO Halifax services and having realistic expectations, you can set yourself up for success and achieve sustainable growth for your business. Source By: How Long Does It Take to See Results from SEO Services?

#SEO Services Halifax

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munimjiubwebs · 7 months ago

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The ABCs of PPC Services on Google: Strategies for Success

In the digital age, Pay-Per-Click (PPC) advertising has emerged as a powerful tool for businesses to reach their target audience and drive conversions. Among the various platforms available, Google Ads stands out as a leading provider of PPC services, offering a range of tools and features to help businesses achieve their advertising goals. This article delves into how PPC Agency in Halifax, provides insights and strategies for success in this dynamic advertising landscape.

Understanding PPC on Google

Pay-per-click advertising, commonly known as PPC, is a digital marketing model where advertisers pay a fee each time their ad is clicked. Google Ads, formerly known as Google AdWords, is Google's advertising platform that allows businesses to create and display ads on Google's search engine results pages (SERPs), websites, mobile apps, and other digital platforms within the Google Network.

PPC campaigns on Google Ads are structured around keywords, targeting specific search queries or topics relevant to the advertiser's products or services. Advertisers bid on keywords, and when users search for those keywords, Google displays relevant ads, often labelled as "Ad" or "Sponsored," alongside organic search results.

The Benefits of PPC Advertising on Google

PPC Agency in Hamilton offers several benefits for businesses looking to enhance their online presence and drive measurable results:

Targeted Reach: With Google Ads, advertisers can target their ads to specific geographic locations, demographics, interests, devices, and more, ensuring that their message reaches the right audience.

Immediate Visibility: Unlike organic search engine optimization (SEO), which takes time to generate results, PPC ads provide instant visibility and can appear at the top of search results, increasing visibility and clicks.

Cost-Effective: PPC campaigns on Google Ads are cost-effective because advertisers only pay when someone clicks on their ad. Advertisers can set a budget, control costs, and track ROI through detailed analytics.

Measurable Results: Google Ads provides robust analytics and reporting tools, allowing advertisers to track key metrics such as clicks, impressions, conversions, click-through rates (CTR), and return on ad spend (ROAS). This data helps optimize campaigns for better performance.

Strategies for Success in Google Ads PPC Campaigns

To maximize the effectiveness of PPC campaigns on Google Ads and achieve a high return on investment (ROI), businesses can implement the following strategies:

Keyword Research: Conduct thorough keyword research to identify relevant keywords with high search volume and low competition. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to discover keywords that align with your business goals.

Compelling Ad Copy: Create compelling and relevant ad copy that grabs attention, communicates value propositions, and includes a strong call-to-action (CTA). Use ad extensions like site links, callouts, and structured snippets to enhance your ads and provide additional information to users.

Optimized Landing Pages: Ensure that your ads lead to optimized landing pages that are relevant to the ad copy and offer a seamless user experience. Optimize landing pages for speed, mobile-friendliness, clear messaging, and easy navigation to encourage conversions.

Ad Testing and Optimization: Continuously test and optimize your ads for performance. A/B test different ad variations, headlines, descriptions, CTAs, and landing page elements to identify what resonates best with your audience. Use data-driven insights to make informed optimization decisions.

Targeting and Segmentation: Use advanced targeting options and audience segmentation to reach specific customer segments based on demographics, interests, behaviour, and remarketing lists. Tailor your ads and messaging to different audience segments for personalized experiences.

Conversion Tracking and Analysis: Implement conversion tracking using Google Analytics or Google Tag Manager to track conversions, such as form submissions, purchases, sign-ups, or phone calls. Analyze conversion data to identify top-performing campaigns, keywords, and ad groups for optimization.

Budget Management: Set realistic budgets based on your advertising goals and monitor campaign performance regularly. Allocate budget to high-performing campaigns and adjust bids based on performance data to maximize ROI.

Continuous Monitoring and Optimization: Monitor campaign performance, metrics, and key performance indicators (KPIs) regularly. Make data-driven decisions and implement ongoing optimization strategies, such as bid adjustments, ad scheduling, keyword refinements, and audience optimizations, to improve campaign effectiveness over time.

Conclusion

PPC Agency in Canada offers businesses a powerful platform to reach their target audience, drive traffic, and achieve marketing objectives. By understanding the ABCs of PPC services on Google and implementing strategic approaches such as keyword research, compelling ad copy, optimized landing pages, targeting, testing, and continuous optimization, businesses can unlock the full potential of PPC campaigns and drive success in the competitive digital advertising landscape.

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parkyd-digital · 8 months ago

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Building a Strong Online Presence through the Services of Halifax’s Digital Marketing Agency

Embark on an exceptional digital marketing journey in Halifax with Parkyd Digital, your premier Halifax Digital Marketing Agency. We transcend conventional brand visibility, aspiring to cultivate lasting connections with your audience, propelling your brand’s growth in Halifax’s dynamic economy. In the realm of Halifax Digital Marketing, Parkyd Digital stands out with tailor-made, cutting-edge services. Serving as your digital guide, we align our strategies with your online marketing goals.

Elevate Your Business with Our Halifax Digital Marketing Services

Search Engine Optimization (SEO) Boost your website’s visibility on Halifax’s search engine results pages (SERPs) and attract qualified traffic. As your trusted Halifax Digital Marketing Agency, Parkyd Digital provides comprehensive SEO services, covering on-page and off-page strategies, along with effective link-building. We optimize your site for relevant keywords to ensure your target audience discovers you in organic search rankings.

Website Design & Development Your website is a pivotal representation of your business. At Parkyd Digital, Halifax, our web developers craft custom sites with user-friendly navigation, intuitive design, and optimization tools to enrich the user experience. Utilize modern web design techniques to prompt visitors to take desired actions on your site.

Social Media Marketing Rely on our Halifax Digital Marketing services to craft impactful social media campaigns, generate compelling content, and oversee all your accounts to enhance customer engagement. Parkyd Digital, Halifax, stays ahead of industry trends, employing a personalized approach to optimize results for your business.

Pay-Per-Click Leave the complexities of PPC campaigns to the professionals at Parkyd Digital, the top Halifax Digital Marketing Agency. From creating persuasive ad copy to configuring targeted campaigns, our experts help you maximize your ad spend. Leverage advanced tactics such as retargeting, geotargeting, and dynamic ad optimization to augment your ROI.

Online Reputation Management A stellar online reputation is paramount for acquiring and retaining customers. Parkyd Digital’s Halifax Digital Marketing professionals can assist you in managing your online presence through content creation, link building, and social media management strategies. We also proactively monitor for negative reviews and promptly implement solutions.

Content Writing Compelling content is the heartbeat of audience engagement and organic traffic. Parkyd Digital’s content writers and editors specialize in crafting high-quality, SEO-optimized content. From blog post creation to high-converting email marketing campaigns, our Halifax Digital Marketing Agency has you covered.

Hubspot Management Comprehensive Hubspot management services, including consultation, onboarding, integrations & custom development from Parkyd Digital, your trusted Halifax Digital Marketing Agency.

Account Based Marketing Focus on a specific group of target accounts in Halifax’s market using our strategic account-based marketing solutions by Parkyd Digital, your dedicated Halifax Digital Marketing Agency.

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seoagencyhalifax · 1 year ago

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Boost Your Online Presence with SEO Agency Halifax's Link Building Services

Introduction:

In the digital age, having a strong online presence is essential for businesses to thrive. Search engine optimization (SEO) plays a crucial role in improving your website's visibility and driving organic traffic. One vital aspect of SEO is link building, which involves acquiring high-quality backlinks to your website. In this blog, we will explore how SEO Agency Halifax's link-building services can help boost your online presence and drive valuable traffic to your website.

The Importance of Link Building in SEO:

Link building is an integral part of any successful SEO strategy. Search engines analyze the quantity and quality of backlinks to determine the authority and relevance of a website. Acquiring high-quality backlinks from reputable and relevant sources can significantly boost your website's rankings in search engine results pages (SERPs). It also drives referral traffic to your website, increasing your chances of converting visitors into customers.

Why Choose SEO Agency Halifax for Link Building:

Expertise and Experience: SEO Agency Halifax has a team of experienced professionals who specialize in link building strategies. They understand search engine algorithms and implement ethical and effective techniques to acquire high-quality backlinks for your website.

Quality over quantity: SEO Agency Halifax focuses on acquiring backlinks from authoritative and relevant websites rather than aiming for a high volume of low-quality links. This approach ensures that your website gains credibility and improves its search engine rankings.

Customised Link Building Strategies:

Each business is unique, and SEO Agency Halifax understands this. They develop customized link-building strategies tailored to your specific industry, target audience, and business objectives. This ensures that the acquired backlinks are relevant and drive valuable traffic to your website.

White-hat Practices:

SEO Agency Halifax strictly adheres to ethical link-building practices. They avoid black-hat strategies that can harm your website's reputation and rankings. Their focus is on building sustainable and long-term link-building strategies that benefit your website's overall SEO.

The Benefits of SEO Agency Halifax's Link Building Services:

Improved Search Engine Visibility: By acquiring high-quality backlinks, SEO Agency Halifax helps improve your website's search engine rankings. This results in increased visibility, more organic traffic, and a higher likelihood of attracting potential customers.

Increased Domain Authority: High-quality backlinks from authoritative websites contribute to your website's domain authority. A higher domain authority builds trust with search engines, leading to better rankings and a competitive edge in the digital landscape.

Targeted Referral Traffic:

Relevant and authoritative backlinks drive targeted referral traffic to your website. These visitors are more likely to engage with your content, explore your products or services, and convert into customers.

Long-Term Results:

SEO Agency Halifax's link-building strategies focus on sustainability and long-term results. Unlike short-term tactics, their approach ensures that acquired backlinks continue to benefit your website's SEO performance.

Conclusion:

Link building is a crucial component of any successful SEO strategy, and SEO Agency Halifax specializes in delivering high-quality link building services. By leveraging their expertise, experience, and customized strategies, you can boost your online presence, improve search engine rankings, and drive valuable traffic to your website. With SEO Agency Halifax's link-building services, you can stay ahead of the competition and achieve long-term success in the digital landscape.

Contact SEO Agency Halifax today to enhance your website's SEO performance through effective link-building strategies.

#link building

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bobbybarrmedia · 4 years ago

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Bobby Barr Media, a Halifax organic search engine traffic agency announced the expansion of its local SEO brand visibility strategies to businesses in any industry sector. The West Yorkshire digital marketing agency creates SEO strategies tailored to the needs of physical and online businesses in the region. More information about Bobby Barr Media is available...

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krunal-vyas · 3 months ago

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SEO Company Halifax: Understanding the Key Services They Offer

In today’s digital era, establishing a strong online presence is vital for businesses of all sizes. For organizations in Halifax, partnering with a reputable SEO company Halifax can be a game-changer in boosting visibility, attracting targeted traffic, and ultimately driving growth.

This blog explores the essential services provided by SEO companies in Halifax and how these can enhance your online presence.

Key Services Offered by SEO Companies in Halifax

1. Keyword Research and Analysis

Importance of Keyword Research:

Effective SEO starts with understanding what potential customers are searching for. Keyword research involves identifying the terms and phrases people use when searching for products or services similar to yours. This step is crucial because it informs all other aspects of SEO, from content creation to on-page optimization.

Keywords guide content strategy, ensuring that your website addresses the queries and needs of your target audience. By targeting the right keywords, businesses can improve their rankings and attract qualified leads.

Tools and Techniques Used:

SEO companies in Halifax use various tools to conduct thorough keyword research. Some of the most popular include:

Google Keyword Planner: Provides data on search volume and keyword suggestions.

SEMrush: Offers detailed insights into keyword performance and competitive analysis.

Ahrefs: Helps in discovering keyword opportunities and understanding competitor strategies.

These tools enable SEO professionals to identify high-value keywords and develop a strategy that aligns with your business goals.

Custom Strategy Development:

A one-size-fits-all approach doesn’t work for SEO. Custom strategy development involves tailoring keyword strategies to match your specific business needs. This might include focusing on long-tail keywords, targeting niche markets, or adjusting strategies based on seasonal trends. By customizing your approach, SEO companies ensure that your efforts are directed toward achieving the best possible results.

2. On-Page SEO Optimization

Meta Tags and Descriptions:

Meta tags and meta descriptions play a vital role in on-page SEO. These elements appear in search engine results and help potential visitors understand the content of your page. Key components include:

Title Tags: The clickable headline in search results.

Meta Descriptions: A brief summary of the page content.

Header Tags: Organize content and improve readability.

Optimizing these elements helps search engines understand your content better and improves click-through rates.

Content Optimization:

Content optimization involves refining your website’s content to align with search engine algorithms and user intent. This includes:

Keyword Placement: Strategically using keywords in your content.

Readability: Ensuring content is easy to read and engaging.

Value Addition: Providing valuable information that answers users’ questions.

High-quality, relevant content is crucial for ranking well in search engines and satisfying user needs.

User Experience and Site Structure:

A well-organized website enhances both user experience and SEO. Site structure involves creating a logical hierarchy for your pages, making it easy for visitors to navigate and for search engines to crawl your site. Key aspects include:

Intuitive Navigation: Simple and user-friendly menus.

Mobile-Friendliness: Ensuring a seamless experience on mobile devices.

Internal Linking: Connecting related content to keep users engaged.

Improving site structure not only boosts SEO but also enhances overall user satisfaction.

3. Off-Page SEO and Link Building

Importance of Backlinks:

Backlinks are links from other websites to yours. They are a significant factor in determining your site’s authority and credibility. High-quality backlinks from reputable sources can greatly influence your rankings and drive referral traffic.

Link Building Strategies:

SEO companies employ various link building strategies to acquire quality backlinks, such as:

Guest Blogging: Writing articles for other websites with a link back to your site.

Influencer Outreach: Collaborating with influencers to gain backlinks.

Content Promotion: Sharing valuable content to attract natural links.

Building a robust backlink profile is essential for improving domain authority and search engine rankings.

Monitoring and Managing Backlinks:

Monitoring and managing backlinks involves tracking the quality and quantity of links pointing to your site. Tools like Ahrefs and Moz help in:

Identifying Toxic Links: Detecting and disavowing harmful backlinks.

Assessing Link Quality: Ensuring backlinks come from reputable sources.

Tracking Progress: Analyzing the effectiveness of your link-building efforts.

Regular monitoring helps maintain a healthy backlink profile and supports ongoing SEO success.

4. Local SEO Services

Optimizing for Local Search:

For businesses targeting a local audience, local SEO is crucial. This includes:

Local Keyword Optimization: Targeting keywords relevant to your geographic location.

Local Content Creation: Producing content that resonates with local users.

By focusing on local SEO, businesses can improve their visibility in local search results and attract nearby customers.

Google My Business Optimization:

Google My Business (GMB) optimization is essential for local SEO. Properly setting up and optimizing your GMB profile includes:

Accurate Information: Ensuring business details are correct.

Engaging Media: Adding high-quality images and videos.

Customer Reviews: Encouraging and responding to reviews.

An optimized GMB profile enhances your chances of appearing in local search results and Google Maps.

Local Listings and Citations:

Local listings and citations involve listing your business in local directories and ensuring consistent NAP (Name, Address, Phone Number) information across various platforms. Key benefits include:

Improved Local Visibility: Enhancing your presence in local search results.

Increased Trust: Building credibility with consistent business information.

Effective local listing management supports better local SEO performance and drives local traffic to your site.

5. Technical SEO

Website Performance and Speed:

Website performance and speed are critical factors for SEO and user experience. Strategies for improving site speed include:

Optimizing Images: Compressing images to reduce load times.

Minifying Code: Reducing CSS, JavaScript, and HTML files.

Using Caching: Implementing caching solutions to speed up page loading.

A fast-loading website provides a better user experience and can positively impact your search engine rankings.

Mobile Optimization:

With the increasing use of mobile devices, mobile optimization is essential. This includes:

Responsive Design: Ensuring your site adapts to various screen sizes.

Mobile-Friendly Navigation: Simplifying menus and interactions for mobile users.

Optimizing for mobile improves accessibility and enhances the overall user experience.

Site Audit and Fixes:

Site audits help identify and address technical issues that may affect SEO performance. Common issues include:

Broken Links: Fixing or removing broken links.

Duplicate Content: Resolving issues with duplicate or thin content.

Crawl Errors: Addressing errors that prevent search engines from crawling your site.

Regular site audits ensure your website remains in good health and performs well in search results.

6. Analytics and Reporting

Tracking SEO Performance:

Tracking SEO performance involves monitoring key metrics to gauge the effectiveness of your SEO efforts. Important metrics include:

Organic Traffic: The number of visitors coming from search engines.

Keyword Rankings: Positions of targeted keywords in search results.

Conversion Rates: The percentage of visitors who complete desired actions.

Tracking these metrics helps assess the impact of your SEO strategy and identify areas for improvement.

Regular Reporting:

Regular reporting provides insights into your SEO performance and helps in strategic decision-making. Reports typically include:

Performance Summary: Overview of key metrics and trends.

Progress Updates: Tracking the achievement of SEO goals.

Recommendations: Suggestions for further optimization.

Consistent reporting ensures you stay informed about your SEO progress and can make data-driven adjustments.

Adjusting Strategies Based on Data:

Adjusting strategies based on data involves using insights from analytics to refine your SEO approach. This might include:

Revising Keywords: Updating keyword strategies based on performance data.

Content Changes: Modifying content to better meet user needs.

Technical Adjustments: Addressing any technical issues identified through analysis.

Data-driven adjustments help optimize your SEO efforts and achieve better results over time.

Conclusion

Choosing the right SEO company Halifax can significantly impact your online visibility and business growth. By leveraging key services such as keyword research, on-page optimization, link building, local SEO, technical SEO, and analytics, you can enhance your search engine rankings and attract more targeted traffic.

Partnering with a reputable SEO Halifax company ensures that your strategies are tailored to your specific needs and objectives, helping you achieve the desired results. For businesses in Halifax looking to elevate their online presence, consider iQlance for professional and effective SEO services.

Ready to boost your online presence? Contact iQlance today to discover how our SEO services can transform your business!

#seo #halifax #seocompanyhalifax #localseohalifax #halifaxseo #seocompanieshalifax #iqlance #business #seoserviceshalifax #seocompaniesHalifax

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seomarketingtools · 4 years ago

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Halifax Organic #Google Expert Local #SEO Brand Visibility Strategies Expanded Halifax organic SEO search Engine traffic agency Bobby Barr Media has expanded its online local Google business DNA visibility solution to several new industry niches for better online exposure ...https://ift.tt/2B0gvZv

#IFTTT #Seo Digital Marketing | Latest News RSS Feed

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seoagencywinnipeg · 8 months ago

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The Impact of Search Engine Optimization Services on Local Business Revenue

In today's digital age, the success of local businesses significantly hinges on their online visibility and accessibility. As the online marketplace expands, businesses increasingly leverage Halifax SEO Services to enhance their online presence and drive revenue growth.

This comprehensive digital marketing strategy has proven to be a game-changer for local businesses, amplifying their visibility in search engine results and attracting a steady stream of potential customers.

This blog post delves deep into the tangible impact of Search Engine Optimization Services on local business revenue, highlighting its compelling advantages and undeniable value.

Understanding the Essence of Search Engine Optimization Services

Search Engine Optimization (SEO) is a strategic approach focused on optimizing a website's online visibility to attract organic traffic through search engines.

Search Engine Optimization Services encompass a range of techniques and practices designed to enhance a website's ranking in search results, making it more visible to potential customers.

From on-page optimization to off-page strategies, SEO services aim to improve a website's relevance and authority, thereby boosting its visibility and attracting quality traffic.

Enhanced Online Visibility and Reach

Investing in professional Search Engine Optimization Services empowers local businesses to enhance their online visibility and extend their reach to a broader audience.

By strategically optimizing website content and structure, businesses can gain higher rankings on search engine results pages (SERPs), making it easier for potential customers to discover their products or services.

Improved visibility in local searches increases brand exposure and drives targeted traffic to the business's website, generating valuable leads and potential conversions.

Building Trust and Credibility

A strong online presence cultivated through effective Search Engine Optimization Services fosters trust and credibility among potential customers.

When a business consistently appears at the top of search results for relevant queries, it establishes a sense of authority and reliability in the minds of consumers.

By creating valuable, informative content and adhering to SEO best practices, local businesses can position themselves as trustworthy industry leaders, instilling confidence in potential customers and ultimately driving conversions and revenue growth.

Targeted Traffic and Quality Leads

One of the key advantages of deploying Search Engine Optimization Services is the ability to attract highly targeted traffic to a local business's website.

By optimizing for specific keywords and local search terms, businesses can ensure that their online presence resonates with the right audience – individuals actively seeking the products or services they offer.

This targeted approach not only drives quality leads but also increases the likelihood of converting these leads into loyal customers, thereby directly impacting revenue generation.

Leveraging Local Search and Mobile Optimization

In today's mobile-centric landscape, optimizing for local search and mobile devices is paramount for local businesses.

Professional Search Engine Optimization Services encompass strategies that cater to local search queries, ensuring that businesses appear prominently in local map listings and location-based searches.

Furthermore, mobile optimization techniques allow businesses to deliver seamless user experiences on smartphones and tablets, catering to the growing population of mobile users and maximizing their reach within the local community.

Measurable Return on Investment (ROI)

The implementation of Search Engine Optimization Services yields measurable and quantifiable results for local businesses.

Through analytics and reporting tools, businesses can track various metrics such as organic traffic, keyword rankings, and user engagement, providing valuable insights into the performance of their SEO efforts.

This data-driven approach enables businesses to assess the impact of SEO on their revenue, identify areas for improvement, and make informed decisions to further optimize their online presence for sustained growth.

Staying Ahead of Competitors

In today's competitive business landscape, standing out from the competition is essential for sustained success.

Effective Search Engine Optimization Services not only elevate a local business's visibility but also enable it to surpass competitors in search rankings, online visibility, and customer acquisition.

By consistently refining and adapting their SEO strategies, businesses can maintain a competitive edge, attract a larger market share, and solidify their position as a leader in their industry, directly influencing revenue generation.

Conclusion

In conclusion, the impact of Search Engine Optimization Services on local business revenue is undeniable.

From amplifying online visibility and driving targeted traffic to building trust and credibility, SEO plays a pivotal role in enabling local businesses to thrive in the digital landscape.

By embracing professional SEO strategies, businesses can consistently attract quality leads, convert them into loyal customers, and ultimately elevate their revenue streams.

As the digital marketplace continues to evolve, harnessing the power of Search Engine Optimization Services remains a cornerstone of success for local businesses seeking sustainable growth and long-term prosperity.

Source: The Impact of Search Engine Optimization Services on Local Business Revenue

#seo company halifax

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seopowerzone · 4 years ago

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Halifax Organic Google Expert Local SEO Brand Visibility Strategies Expanded

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Halifax organic SEO search Engine traffic agency Bobby Barr Media has expanded its online local Google business DNA visibility solution to several new industry niches for better online exposure

HALIFAX, UNITED KINGDOM / ACCESSWIRE / June 23, 2020 / Bobby Barr Media, a Halifax organic search engine traffic agency announced the expansion of its local SEO brand visibility strategies to…

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davidrsmithlove · 5 years ago

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PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of three articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.

Part 2 includes two more synergy ideas which will be focused on the following subjects:

Landing page testing: we recommend testing the SEO landing page for instances where SEO & PPC landing pages differ, for the same keyword/s.

Strategy when both organic & paid results appear at the same time: we re-create a series of scenarios and recommend what tests to implement in instances where your site appears for organic and paid results for the same keyword/s.

Before reading the post below, I recommend you check part one here.

Landing page testing

As you might all know, while in PPC the advertiser can pick the landing page that will be shown for a specific keyword, in the SEO world this is not possible as the search engine does the decision making.

SEOs can obviously work towards the desired outcome, mapping and optimising landing pages for specific keyword groups, making sure a search engine is able to pick the page we want - but in reality, with larger sites (e-commerce in particular) with tons of pages, this process is not as easy and straightforward as we would like.

Another difference between PPC and SEO lies in the diversity of intent between the two results:

Generally speaking, PPC ads tend to aim for conversion - so when the landing page is picked, this happens with a site conversion in mind.

On the other hand, Google picks organic pages based on how well they think such pages could respond to a user query: this is an important difference we have to understand.

Have a look at the example below to picture this [note: this is a very simplified example for a brand query, picked for the purpose of this post - the landing page testing synergy is applicable to a multitude of queries, not just brand ones]

Type of Page URL Difference PPC Page (chosen by the advertiser) /book/25DR-lion-king/ It sends the user to the booking page of Lion King, asking to choose a date - upper photo. SEO Page (chosen by Google) /Disney-Presents-The-Lion-King-tickets/artist/975016 Editorial Lion King’s page which presents the musical (About section) and shows which events are taking place (Events section) - bottom photo

When looking at some of my clients’ account, I used to run into this discrepancy a lot, which is sort of normal considering the differences between the two channels.

PPC vs SEO results

Based on what was discussed above and the example provided, does this mean Google ‘likes’ the SEO page better than the PPC page for the queries such as “ticketmaster lion king”?

For an organic result: yes, because for informative or more generic queries, Google assumes that users are still at the top of the marketing funnel, where they are probably still browsing results - the average user wants to check the price and description of the lion king musical on Ticketmaster.

For a paid result: no, because the main objective of this activity is a conversion, which generates money to Ticketmaster and Google: win-win.

What would happen if PPC picked the SEO informative page for their ads instead of the transactional page? Would the Quality Score be impacted as a result?

My suggestion is the following:

For keywords whose Quality Score is low, it is worth testing the SEO landing page instead of the PPC one, when there is a discrepancy between the two.

And here is why:

A lot of times, PPC ‘lazily’ picks the destination URL without thinking too much about landing page experience (remember post one?), which is a crucial contributor to the final score, which then impacts CPC.

Other times, PPC picks the most transactional page to help their case: SEO pages are often too far from the conversion point, which is what PPC ultimately cares about.

However, not all keywords might require a transactional page: it is important to consider the user intent and act accordingly. If we are willing to bid on some top-of-the-funnel keywords, landing page experience and user intent should be the priority.

Testing whether landing page experience could be easily improved by switching to the SEO page is easy and is worth trying.

How to get started

To get started, these seven steps need to happen:

Pick keywords with a low QS (lower than 7 is a good start)

Find out if the landing pages between the SEO & PPC results are different

Analyse the type of keyword and intent behind it. This step is crucial: depending on the type of keyword and intent that Google associates for that particular keyword, the outcome of this test could be very different.

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? If the SEO page is far from the conversion point, then I would expect my conversion data to be noticeably impacted if I were to use it for my PPC ads.

Implement the SEO page in the PPC ad and keep monitoring the quality score for the keywords where the changes have been applied to.

Keep the SEO landing page where changes have been positive, revert back if not.

Start the process over and check your QS frequently.

Quick recap: why is this worth it?

In some instances where the landing pages between SEO and PPC results differ, it is worth experimenting with SEO landing pages for PPC ads as this change can help you increase quality and lower your CPC.

Organic and Paid listing appearing at the same time: what to do?

I am sure you all had this conversation at some point in your SEO-SEM career: should we bid on this X set of keywords, for which we have already good organic visibility? Is there any point in having PPC ads if my SEO results are strong already?

Let me start with a clear statement: I do not have the answer and beware of the people who say that do! What I learnt in 5+ years of experience in digital marketing is that most of the time all you need to do to prove a point is to test things/assumptions: what works for one site might not work for another and so on. That’s why we built ODN at Distilled, testing, testing and more testing!

I am going to re-create a series of scenarios and share my thoughts on the differences of approach that you could take when discussed what to do when organic and paid listings appear at the same time.

Scenario 1: Brand keywords, good organic positioning

Imagine the following situation:

Keyword: brand type

SEO situation: ranking in position 1

The key question here is the following:

Should I or should I not bid on my brand terms, using precious PPC spend if I am already ranking 1 organically?

Reasons to do bid on your brand terms:

Brand defence: especially for highly competitive markets, you want to occupy as much search space as possible, so it makes sense. Also, for certain markets and situations your competitors (or retailers or partners) are allowed to use your brand terms in their ads, so in these situations, definitely do defend your name!

Brand awareness: a lot of people I talk to in the industry want to see their brand bid on these terms from a credibility and brand awareness point of view. If you think that is important, then do so.

See an example where it is worth bidding on your brand keyword:

For the query ‘halifax mortgage’ Halifax is appearing with a text ad and a couple of SEO results. It is worth noticing that there is competition for this term and that the destination URLs between the PPC ad and the first organic results are different.

My opinion here: keep bidding on your term.

Reason to NOT bid on your brand terms:

Save that cash: self-explanatory right? If there is no competition on that keyword and you think your SEO listing will absorb the traffic that a potential PPC ad would have attracted, then definitely consider a SEO-only approach.

Before going for it, I recommend building a testing framework that eliminates seasonality, takes into account all the other marketing channels you are running (they could skew the analysis otherwise) and then test if this is true. I have experienced tests where not bidding on brand terms makes absolute sense and the savings are quite substantial when applied to a large number of keywords: so why not explore the opportunity? It is worth reiterating that this would only work for brand terms where no other competitors are bidding on.

See an example where it might be worth NOT bidding on your brand keyword:

For the query ‘halifax mortgage calculator’ Halifax is appearing with a text ad and a couple of SEO results. In this instance, there is no competition for this term and the destination URLs between the PPC ad and the first organic results are the same.

My opinion here: consider an SEO-only approach.

Scenario 2: Non-brand, good organic position

Imagine the following situation:

Keyword: non-product type, non-brand type

SEO situation: ranking in position 1

There are a lot of considerations to keep in mind here, I will mention the most important ones in my opinion:

Volatility: are organic rankings too volatile?

Competition: Is the competition very tough for this keyword/cluster?

If you answer is yes to any of the above, then you clearly cannot rely on SEO to consistently be at the top of the SERP. Consider PPC to hold a position at the very top instead.

But the real key question is this:

How important is this keyword to your business?

If it is very important, you want to try and use both PPC and SEO at the same time: it will guarantee more space on the SERP (especially on mobile, where space is even more precious), therefore higher CTR. If it is not as important and you are confident that your organic result is better than the competition, then you may want to use that PPC spend on something else.

See an example below where a site occupying the organic position 1 decides not to bid on PPC: fantasticcleaners.com has no ads showing for the keyword ‘find cleaner’ despite being a high volume and high competition type of term.

Scenario 3: Product keyword, good organic position

Imagine this hypothetical situation:

Keyword: product type, non-brand

SEO situation: ranking in position 1

Google Shopping Ads: appearing for that keyword

As most of you know, Shopping Ads tend to appear for product-related searches where the likelihood of intent for a user is a conversion. This scenario is similar to scenario 2 and will involve the same questions: answer them with Shopping Ads in mind instead of text ads.

See an example below where a site ranks at position 1 organically and has Shopping Ad showing:

notonthehighstreet.com is appearing both on Google Shopping for ‘birthday gifts for family’ and as the top SEO result.

Scenario 4: Informative keyword, featured snippets

Imagine this fourth scenario:

Keyword: informative/generic keyword (non-product), non-brand

SEO situation: ranking in the answer box (featured snippets)

As most of you might know, you do not have to rank first organically to be eligible in the answer box (read this post to know more), so it is a very appealing opportunity for a lot of sites with less established organic results. As featured snippets occupy such a large portion of the SERP, it is quite evident that the user’s attention will be dragged there - the key question here is the following:

Do you think it is worth appearing for generic/informative terms where chances of conversions might be low (very top of the funnel activity)?

If you are trying to generate traffic and interest in your brand, why not consider it? The price of these keywords might be very cheap and not a lot of companies are interested in bidding in that space, so, as a result, it might be an opportunity worth exploring.

See an example below where a site ranks in the answer box and there are PPC ads appearing for the query:

Despite the fact that getyourguide.co.uk appears in the featured snippet, Airbnb still decides to bid on that particular query.

Always audit your landing pages: a must step before testing

Another key consideration relates to the major differences between PPC and SEO landing pages (refer to the previous paragraph about Landing page testing to understand this point).

When considering whether to ‘switch off’ PPC, always think about how well the SEO page/s could pick up that traffic.

Follow these steps to have a better idea:

If PPC and SEO use the same page for a particular keyword, then this applies:

we expect the user journey to remain the same in case the paid ads were removed, as the page between the two channels does not vary

by removing the PPC results (same landing page), we expect SEO to absorb most of the PPC traffic and conversions

If PPC and SEO use a different page for a particular keyword, then do the following:

Analyse the type of keyword and intent behind it - top vs bottom of the funnel

Check how different the SEO & PPC pages are: how far off a conversion is the SEO page? How much information and content does the PPC page display?

If the SEO page is significantly different (more informative or further to a conversion) than the PPC page, our expectations should be adjusted accordingly: for example, it is likely the SEO page will absorb the PPC traffic but not conversions, as the path to conversion is not comparable. So, it is likely that switching off PPC in these instances will save money, but my overall number conversions will be impacted - hence, a slightly riskier approach that should be tested.

Make sure to account for the above considerations when conducting this type of testing.

Creating a table like this in Excel/Google Sheets can really help you: see my table below, using Distilled’s SearchLove conference as a fictitious example.

Keyword PPC Landing page SEO Landing page Type of keyword PPC - Steps to conversions SEO - Steps to conversions distilled upcoming event distilled.net/events/searchlove-london/ distilled.net/events/ Informative 1 2 book distilled event london distilled.net/events/searchlove-london/ distilled.net/events/ Transactional 1 2 distilled searchlove distilled.net/events/searchlove-london/ distilled.net/events/searchlove-london/ Not clear - generic 1 1

Quick recap: why is this worth it?

It is worth experimenting with your paid & organic listings for multiple reasons: from brand defence to awareness to saving you a lot of money (if applied on a large portfolio of keywords).

Doing so will help you understand more about your market and your audience, with the ultimate goal of improving your PPC spend and take advantage of your SEO presence.

Part 2 of our SEO & PPC synergy series terminates here. Stay tuned to read the last article on the subject, which will include two more synergy ideas and a downloadable checklist.

Don’t forget to check out Part 1 here.

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heavenwheel · 5 years ago

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PPC & SEO Synergy: Landing Page Testing, PPC & SEO Efficiencies

This post is the second of a series of 3 articles: we intend to cover a series of synergies between SEO and PPC that could help your business/clients run the two channels more efficiently and optimise the overall spending.