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Data Privacy in a Connected World - 15 Free Ways to Safeguard Digital Footprint from Hackers"
Data Privacy in a Connected World – 15 Free Ways to Safeguard Digital Footprint from Hackers #dataprivacy #digitalfootprint #security #protectyourdata #hackers #onlineprivacy #cybersecurity #socialmediaprivacy #datashielding #digitalwellbeing #dataprivacytips #cybersecuritytips #protectyourdigitallife #datasecurity #hackersafe #instagramprivacy #facebookprivacy #onlineprivacyawareness #digitalprotection #digitalfootprintmanagement
In today’s interconnected world, data privacy has become a paramount concern for individuals, businesses, and governments alike. The advent of the digital age has transformed the way we live, work, and communicate. While this connectivity brings countless advantages, it also raises critical questions about the security of our personal information. This article will guide you through the…
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Let’s all be aware of cyber threats over the internet!! Internet Safe Day 2019 by @gobindsinghdeo @cybersecurity_malaysia #cyberwellness #cybersecurity #databreach #hackersafe #internet #cybersecuritymalaysia #mydigitalh2o #ml #soc #cybersecurityawareness #internetsafetyday2019 https://www.instagram.com/p/Btz5OH7BFQn/?utm_source=ig_tumblr_share&igshid=ljvh2f0wrinb
#cyberwellness#cybersecurity#databreach#hackersafe#internet#cybersecuritymalaysia#mydigitalh2o#ml#soc#cybersecurityawareness#internetsafetyday2019
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Keys to landing web page layout & optimization
While planning a format for a net website on-line, Digital Marketing Agency in Seattle marketplace, but there’s usually a couple of purpose market we’re talking to. Many internet internet web sites, mainly the homepage, need to cater to a number of first rate site visitors who've arrived for reasons. Website online website traffic can embody functionality customers, present day clients, shoppers, media, functionality employees, and capability or present day-day partners. It’s in all likelihood that maximum of the internet page web page site visitors you’d want to goal can be potential customers, however you can’t forget other internet net page web page site visitors and the information they'll be looking for as nicely. So how are you going to effectively speak to all of these web site traffic who're travelling your internet net website for unique reasons whilst now not having a terrible impact on conversions. This is in which centered touchdown pages can help. On the identical time as a homepage need to address numerous audiences, a landing page can talk proper now to the aim. You need to have the purpose of using focused landing pages for each channel which embody paid searching for and show advertising and advertising and marketing, or for a selected advertising and marketing and advertising and marketing which incorporates a sale or new function release to your app as an example.
Outline a “conversion” (you can need a vacationer to join your e-mail guide, be a part of up for an e-course, entire a shape for a tribulation account or complete a hint shape to request a quote. You have to in no way have more than one conversion aim for a unmarried landing internet web web web page.) developing a regular revel in for the vacationer (take a have a examine the layout & duplicate for the commercials you are the use of. Your advert should be everyday with the touchdown internet page and characteristic a similar look and revel in and messaging.) supply site traffic a revel in of safety (as an instance, touchdown web page assessments have showed that an icon of a “lock” near a link to purchase will assist conversions. Safety snap shots and “internet page seals” from services like hackersafe and verisign have moreover established to have a notable impact on conversions.) withstand the temptation to provide a vacationer more than one clicks (you’ve worked to create a steady look and experience, alongside factor a normal message. The traveler is now in your internet net internet page and engaged together along with your content fabric fabric. What you've got got communicated via your ad has involved the patron and that they’re taking a better appearance. They're one step towards taking the famous motion.) test, check & check (the touchdown web web page is made from severa number one factors that make contributions to a conversion. Those embody a headline, imagery, frame replica, and get in touch with-to-movement.) as you’re designing your touchdown pages take into account that you excellent have seconds to capture the eye of a tourist, so that you need to include a headline that right away tells the traveller that they’re inside the proper area. It must be steady Digital Marketing Companies Seattle out to be included in the ad and it want to honestly and concisely tell them what you do. Your duplicate need to be quick and to the point and bullet elements permit you to seize the critical element elements which you get keep of as actual with are maximum essential to a traveller and allow the content material to be digested speedy.
Resource:- https://william4roy.blogspot.com/2020/02/making-7-ps-of-advertising-and.html
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3rd Party Website Verification Services
The typical Websites conversion rate is much below it is potential. Because the amount of fraudulent companies around is on a remarkable increase, and it is no secret. Today's internet shopper has wised up to this & it is shown by the statistics. Today's online shoppers, including myself, realize that a site with no qualifications, assistance, and protection is able to place them at risk. And the sense is made by it, in case your person trusts you, he is going to buy from you. Third party site verification services have found to be the simplest and most powerful means of increasing your best asset - TRUST. Some will guarantee to boost the conversion rate of yours by fifteen %.
Displaying trust seals in your site provides an immediate, visual guarantee your website is trustworthy, safe, and credible. Trust seals easily assure your site visitors that...
1. Your site is secure (your customers want to find out that the private info of theirs is secure and secure. eighty-eight % of online users surveyed, looked at this as "Very Important")
2. You have a respectable Business (your customers would like to find out whether they are able to believe in the info along with the website on it. eighty-one % of online users surveyed, looked at this as "Very Important")
3. You respect the privacy of theirs (your customers also really want to find out if you have a great privacy policy. seventy-six % of Internet users surveyed, looked at this as "Very Important")
Does it matter which site verification you choose? Hugely! Although prices are able to range from $300 a year, to much more than $4000 a year, they produce results that are similar. Each loyalty seal program specializes in different elements of the website of yours, covering your visitors three major concerns above.
1. Security Seals 2. company seals 3. privacy seals
The trust seal that is going to suit your site best is dependent upon what you are selling. For instance, a mortgage lead business would probably view a sales rise with using a privacy seal. But a camera company would most likely get the best advantage from a security seal. Thus, in case you're just going to get one kind of seal, you are going to want to select the site verification service which focuses on the seal you would like.
HackerSafe is skilled in Security seals, TRUSTe focuses on privacy seals, along with BBB running a business identity seals. However, having assurances in most places has proven to provide maximum conversion. But rather than purchasing all 3 seals separately, companies as TrustGuard and ControlScan have created Multi-Seal-packages for the highest level of trust possible at a portion of the cost.
At the conclusion of the morning, a good trust seal is much better compared to none. Based on the file click index, the site features a rate of conversion of under two %. But trust seal solutions have demonstrated to improve your site conversion by and an average of fourteen %. A site not furnishing it's guests with the required assurance (3rd party site verification seals specifically) is losing out on a great number of customers and sales.
https://www.goodttsure.com
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Online Registration Analytics Tips For Occasion Planners: Personal Privacy Is Paramount
For an occasion expert, developing a base of fans that trust you to supply an excellent experience at every occasion is important to being effective. One simple method to distress your routine participants and lose their self-confidence is to break their personal privacy. With the arrival of web innovation that assists strategy occasions and make their execution more effective, numerous personal privacy issues have actually emerged.
Topping the list of personal privacy issues connected with operating on the web is payment info and individual details. Payment info is delicate for apparent factors: a dishonest individual with access to charge card or banking info is rather unsafe.
Individual info (name, address, mom’s first name, and so on) can be similarly as harmful with identity theft being one of the leading issues. It is the worry of losing control of this info which has actually led lots of people to oppose different innovations that make life much easier online, however that may not always benefit individual security.
What about tracking programs that utilize cookies?
There has actually been much conversation concerning what info site cookies expose to the site owner about users. While a lot of web users are not especially worried about the practice of utilizing cookies to gather details, there is a group of users who are extremely suspicious of sites that utilize cookies.
By taking a little time in advance to comprehend how analytics and cookies work you will have the ability to patiently describe to registrants that their information is being dealt with properly.
In some cases the intent of analytics isn’t sufficient to prevent critics, therefore you need to likewise understand what details is gathered by your system. To provide you a couple of examples, Google Analytics secures users’ personal privacy by not logging specific IP addresses. RegOnline’s Analytics Reports do not permit the occasion coordinator to see any individual info about users unless they finish a registration.
It is extremely crucial to keep in mind that the point of web analytics is to study the habits of web users in aggregate. This implies that you will not always be singling out registrants to collect details.
To even more insulate yourself versus personal privacy problems you ought to thoroughly examine the registration software application you intend on utilizing. Some things to try to find consist of HackerSafe security checks, Payment Card International accreditation and a confirmed personal privacy policy.
Enhancements in occasion registration software application are bringing analytics to the occasion expert and it is essential to comprehend how your registrants’ personal privacy is affected by the execution of web analytics on your registration type.
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Structure Organisation Trustworthiness
Make your site a property to your visitors. If you are an accounting professional, your site needs to be an academic tool. Talk less about how fantastic you are, and more about your consumers’ requirements.
You can publish the short articles on your site. In addition, you can motivate other site owners to publish your post on their websites. Your consumers will value a site with appropriate material.
Plainly, describe what security procedures you require to keep customer details safe. If you spend for a 3rd party security logo design such as HackerSafe or ControlScan, ensure your clients comprehend the advantages. I would advise ControlScan instead of HackerSafe due to the fact that the word, Hacker” might have more of an unfavorable impact than favorable.
If your cousin constructed your site, you may make him extremely happy however your clients will be less entertained. Unskilled sites interact a message that you are an enthusiast, and not a genuine service. Your site is your service, treat it appropriately.
Having a site with spelling mistakes, bad images, and bad style is even worse than having no site at all. Your consumers can offer you with feedback as they search your website, and you can rapidly make the essential modifications.
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All things It is good To learn Regarding Getting a Watch
The Web can be really just a terrific place. Shopping for online is extremely easy with numerous clicks of the mouse. Investing on your opinion online is suitable yet in addition straight forward. You merely need to be aware that buying online stuff, particularly also other high expensive items as well as designer watches, may be large threat. For the own opinion shop online prior to you, here are a couple recommendations to acquire the best value away from one's hard earned cash. As a rule of thumb, just compete with businesses that have created its own status and history. Learn about your own seller. Determine how extended the company firm has already been working out. The more the organization was attempting to sell watches, the more the much admired it is. One additional way to become certain the timepieces you've bought is in adequate working condition is by viewing the merchant's return coverage. A 14-30 day return plan is not uncommon. On your end to create the return a smooth one, you also ought to be positive the product is fresh and ensure all materials chance to be returned and that includes manual, box, and warranty card. Web safety is truly an often neglect feature by most customers. To produce sure the payment details are not stolen by hackers, ensure the merchant you compete has placed in place at on this set of protection mechanism to their own site like CyberSource, Amex Fraud Protection or HackerSafe. These tips are significant if getting your watch on the web. You also should make sure that you don't to become conned together with of the current fakers out there, As the net gives you the ability to purchase whatever substance you want without shopping to obtain them. Be wise with the order of your watch. Follow these tips and you will guarantee your achievement with your watch's shopping. And with regards to locating Swiss replica watches, allswisswatch.eu needs to be seen. More information about https://www.allswisswatch.eu/ you can check this popular internet page.
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Structure Business Credibility
Make your internet site a private ownerships to your internet site visitors. If you are an audit specialist, your internet web site ought to be a scholastic gizmo. Yap a whole lot much less emphasizing particularly simply especially simply exactly how premium you are, along with even more traumatic your consumers’ needs.
You can launch the evaluations on your net website. In remediation, you could impact various other internet site proprietors to send your quick blog post on their internet site. Your consumers will definitely value a net website with essential web product.
If your home participants private produced your web site, you may make him really thrilled however your clients will definitely most definitely be a whole terrific offer a great deal much less thrilled. Inexperienced web website web attach a message that you are a fan, along with not a genuine organisation. Your internet site is your option, treat it as needed. Having an internet site with punctuation blunders, not nearly enough pictures, together with adverse style is additionally even worse as compared to having no internet site in all. Your clients could supply you with activities as they look your internet web site, and also you could quickly make the required alterations.
Plainly, testimonial merely especially just specifically just what safety and security along with safety and security and also protection therapies you should maintain customer information risk-free along with safe together with secure. If you spend for a 3rd occasion protection along with security in addition to in addition protection in addition to security as well as safety logo design format design such as HackerSafe or ControlScan, make specific your consumers determine the advantages. I would absolutely most definitely suggest ControlScan as opposed to HackerSafe considered that words, Hacker” can have a lot more of an adverse result as compared to helpful.
Your clients will definitely value an internet site with crucial point. You could make him certainly delighted yet your clients will absolutely be a great deal a great deal much less mesmerized if your thrilled in one well-known your net site. Having an internet site with punctuation mistakes, negative images, along with unfavorable layout is in addition additionally even worse as compared with having no site in all.
Make your internet site a residence to your internet site visitors. Your clients will certainly most absolutely worth a web site with vital web product.
You could make him exceptionally completely satisfied nevertheless your clients will absolutely be a whole excellent bargain a great deal much less astounded if your suched as one well-known your web site. You could make him certainly pleased yet your clients will absolutely be a whole terrific offer a great deal much less stunned if your valued one developed your net site.
Make your internet site a private belongings to your internet site visitors. In renovation, you may influence various other internet web site proprietors to send your write-up on their internet websites. Your consumers will definitely value a web site with important net thing.
You could make him extremely thrilled however your clients will definitely most definitely be a wonderful deal a great deal much less completely satisfied if your family members specific produced your web site.
Make your web site a private ownerships to your internet site visitors. Make your web site a specific belongings to your web site visitors.
Make your internet site a private belongings to your internet site visitors. You could make him in fact thrilled nevertheless your clients will definitely most absolutely be a whole excellent bargain a whole lot much less thrilled if your home participants private developed your internet site. Make your internet site a specific belongings to your web site visitors. Make your internet site a specific properties to your internet site visitors. Make your internet site a specific belongings to your web site visitors.
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The Benefits From Beauty Treatment At Home
Set up over 17 years back, our company offer a number from appeal and also holistic treatments for you to enjoy in a serene, relaxing garden setting. Along with HackerSafe, confirmed in the direction of Settlement Card Business (PCI) Information Safety and security Standard (Visa CISP/AIS, MasterCard SDP), Sarbanes-Oxley (SOX), Health Insurance Portability and also Responsibility Action (HIPAA), Federal government Info Safety Reform Action (GISRA), International Specification Organization (ISO) 17799, Asia's Personal Details Protection Legislation and also Canada's Personal Relevant information Security and also Electronic Documents Act. Danna Bananas, a well-liked Canadian online novelty gift shop that markets unique and also distinct products and also exciting giftware products, declares that this has merely included a wide variety of new merchandise, including brand new novelty Halloween themed products as well as Christmas time themed products for seasonal commemorating, decorating as well as gift-giving. Compunction certified in appeal therapy in 2000 and also after 2 years of operating at Profiles she managed your business in Could 2002. Enthusiasm for sharing how a well-fit physical body can easily alter the method you reside your life urge her to accomplish intense research study and develop the best physical exercise and also charm routines, that provided her the incentive to switch hard work and inspiration right into a growing internet outlet. Our products will convince you by themselves advantage, because they are actually natural, vegan as well as an outstanding choice to conventional cosmetics as well as make-up. Beware when purchasing these products that they are real since in the wellness business there are numerous substandard fake items that are going to not deliver on their promise. Here's more information regarding mountains in england map (more..) look into our web-page. Wellness Hormones-Beauty-Health possesses its beginnings in offering helpful info as well as get in touches with to the aging population from ladies experiencing menopause signs and symptoms. After a variety of Elegance Angel sessions the skin layer's appearance, quality and also shade strengthens visibly. The elegance and also treatment items available nowadays do certainly not appear to become enough to restore skin layer that has actually been harmed by factors. Our experts may avoid most of these dangerous chemicals by just using organic products rather. Now that you recognize how Beauty Angel operates her miracle to take years off your skin layer, it's time for you to try this on your own. Aside from its own principal competitor, which is Olay, Pool's Lotion has actually actually been actually the top brand to supply the most ideal skin layer care and appeal item in the Philippines. Begin through producing a checklist of factors you desire to improve about certain health and total appeal. Today women is actually a lot more issue concerning her wellness and also charm At various stages of her life, she notices several changes, learn more through seeing the provided web link. What differentiates Market Wellness partner system to others is their standard radar from phone, mail as well as newsletter purchases. Beauty has other degrees relying on the subject where this transcends; intelligible charm straight is affixed to the religious life and the sense obvious elegance is related to factors, which entices our sense, particularly our hearing and also finding. For additional free of cost ideas and beneficial information visit and subscribe to the Dropwise Health & Appeal Headlines Ezine or blog feed. Of course, our team are actually dealing her from your charm and also perhaps your skin layer, you have to take care in picking the correct items that are going to collection you and you need to acquire those products. An appeal establishment normally has certainly not simply cosmetics and make-up, however likewise products for conditioning and incorporating appeal to your hair, for eliminating eye bags and for making fuller lips. Traditional makeups and appeal items depend on a huge amount of chemicals and petrol located ingredients for their creation. Our group from trained beauty consultants as well as nail specialists regularly intend to provide you the greatest criteria in their beauty therapies. Our experts Provide Elegance Products, Qualifying and also a range of procedures including Reflexology, Aromatherapy, Hot Stones, Indian Head Massage therapy, Spray Tans, Gel Nails, Lash Extensions & Shaving. Organic skin layer treatment products often are pertained to as all natural cosmetics and, if accurate to their title, usage all-natural components. The promotions from charm items are carried out in such a way that they appear vowing to people that would like to boost their elegance. Although frequent exercise generates a lot of positive health perks, this likewise causes a raised creation of cost-free radicals. Charm counselors have a satisfying electrical power from bring in an individual feel great regarding them. Since folks pertain even more health conscious therefore instead of making use of products that may be dangerous to their skin layer, they desire to use products made from 100% natural components free from toxic substances as well as microorganisms. Simply put, they are actually skin treatment items that are stemmed from natural resources. Amway was established in 1959 by Steve Vehicle Andel as well as Rick DeVos when they left Nutrilite Products. Have a good time exploring our write-ups on preserving your organic elegance - due to the fact that charm definitely performs start on the inside. Rawsome elegance is actually certainly not manufactured off the outside but cultivated coming from the in through nutritionally asked for food. I am referring to womanly charm to simply guys as well as create you experience great concerning your own self. To avoid all these tiredness, possessing the beauty treatments done in the house is actually the best option. The elegance of a female need to be actually seen in her eyes, since that is actually the entrance to her heart the area where passion dwells. As a result of its own high recognition, various females's publications create these style charm ideas an indispensable portion of their versions. There are many various other advantages urled to all-natural personal treatment products too. If you are actually uncertain where to begin, check out the Environmental Working Group's Skin layer Deep Make-ups Protection Data source available online. A: The Boots Health and Elegance publication website has an assortment of practical features and also tools, and to create ideal use them your pc, tablet or even mobile phone will have to take biscuits. You need to aim to observe this health and wellness and also appeal advice at the very least as soon as as well as that is actually ensured that dairy from magnesia will certainly thrill you like nothing else minimal known of all appeal tips there are. Is a signed up online drug store that possesses a wide variety of wellness and elegance items. Qualified elegance and health and wellness institutes are actually currently realizing these wonderful gift from attribute and also are actually widely researching on them. They are currently ending up being a normal aspect of the beauty as well as wellness university educational program.
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The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
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The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
from FEED 9 MARKETING http://ift.tt/2oPfnRF
0 notes
Text
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
0 notes
Text
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
0 notes
Text
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
0 notes
Text
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
0 notes
Text
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
The Digital Marketing List: 59 Things You Should Be Doing But Probably Aren’t
First written March 2008. Last Updated December 2017. This is a really old post. I wrote it jammed into a narrow seat on a plane in 2008. I’m trying to keep it somewhat up to date, but I can only do so much, so it’s now down to 54 or so. I did laugh when I saw the mentions of MySpace and Yahoo! Answers.
Digital marketing is about lots of little things, not one big one. This list is half-list, half-procedure. If you go down these items in order it might give you a decent internet marketing plan for the next few months. If you have others, post ’em as comments:
If you have one of those nifty rotating preload things on your site, delete it. If you don’t agree, try this: Shove your head into a bucket of water. Stay in there, not breathing, for 5 seconds longer than is comfortable. That’s what you’re doing to your customers. Delete it, please.
Check the load speed of every page on your site. If any load in more than 3 seconds, fix it (1 second is far better). If your developer says they can’t, and it’s not your own network causing the problem, fire them.
Check your site for broken links. You can use a tool like Screaming Frog. Fix those links. Do not pass this step until you’re done. If it takes your developer more than a week to do this step, again with the firing thing.
Make sure you have a user-friendly 404 error page, not the generically nasty PAGE NOT FOUND message.
Make sure you have a user-friendly 500 error page, too. A 500 error happens when some bit of database code you wrote late at night decides it’s had enough with this world, and takes your web site with it. That usually leads to something terribly informative like “500 Error Connection Timed Out”. Maybe you can do something better?
Remove any inline javascript longer than 20 or so lines to a separate .js include file. That will speed up page load times. Plus it appeals to code geeks like me, and we’re all that matter, right?
Set up Google Search Console and Bing Webmaster Tools. You’ll see your site from the search engine’s viewpoint, what folks use to find you, and whether there are any problems that might be hurting you in the search engines.
Set up an XML sitemap, too. Check out Sitemaps.org for an overview.
If you’re running an e-commerce site, hire a really good writer to rewrite all your product descriptions. Those descriptions matter more than you think.
Get analytics set up on your site. You can’t do internet marketing without it. Actually, you can, but you’ll suck at it. I recommend Google Analytics. If your developer says they can’t install anything, well, you know…
In that analytics tool, make sure you can consistently track conversions: Sales, or leads, or whatever else you want folks to do when they see your site.
(I hope this is no longer the case, but who knows, right?) Get a HackerSafe or ScanAlert logo on your site. While I question their value, the search engines don’t. Nor do customers. That sticker can get you more search engine ‘trustrank’ and improve conversion rates.
Put your full address and phone number on each page. Use Schema markup to indicate this is your organization’s contact data.
Use one of many nifty keyword discovery tools to find the top keywords that folks use to find your products or services.
Now find the top ranking sites for those phrases.
Who links to them? Use Majestic or Moz’s Open Site Explorer to find links they have but you don’t. Now go out and get those links!
If five years ago some SEO hack advised you to put “SEO links” at the bottom of your pages, delete them. They’re not helping you, and they may be hurting you.
If five years ago that same SEO hack advised you to write title tags that read like this – “Wedding stuff and wedding things and weddings stuffs and weddings things with more wedding items and this is your place for weddings” – delete those too and write something that doesn’t sound like Elmer Fudd suffering a mental breakdown.
Delete the keywords tag.
Write a high-quality meta description tag for each page of your site. That may not affect ranking but it’ll get more folks to click on your search listing.
Make sure your site uses correct semantic markup. Your developer had better understand what that means. Don’t make me come over there…
Get your site totally standards compliant according to the W3C code validator.
At the same time, make sure your site isn’t hideously ugly.
Run Google’s mobile friendly test on your site. Do what it recommends.
Comment on other folks’ blogs. That gets you attention from those bloggers. They may come look at your site, or just drop you a line, or they may do nothing for a while. But you’re building relationships you can use later.
Do a press release a month. Chances are something cool happened. Did you hire someone new? Create a new product? Complete a new project? Win a prize? Brag!
Get someone who can write to create that press release. Bragging doesn’t help if you sound like an idiot.
Learn to use Feedly. Subscribe to the top internet marketing blogs. Read them a lot. For a hint you can look at the AdAge 150 list.
Go to Google News search. Search for your own brand name. Then subscribe to that search result in Feedly (you’ll find a little RSS link on the search results page). That gives you a quick look at what folks are saying about your company.
Do the same thing for your own name.
Then subscribe to who’s linking to you on Technorati, for the same reason.
Go to local directories like Yelp! and make sure you’re listed, with correct information.
Be sure your company information is up to date in Google and Bing’s local listings tools, too.
If you’re a local business, ask your customers to review you on one of the local sites: Either on the search engines or on the other sites. This will boost your ranking in local search results. And don’t worry if you get a few negative reviews, either.
Start doing Google My Business Posts! They’re almost certainly a local search ranking factor.
Invite people to subscribe to your house e-mail list. If you don’t have one, start one. This continues to be one of the most neglected facets of internet marketing.
Make sure there’s an easy way for folks to sign up for that list.
Remove any extra fields from your subscription form. All you need is their e-mail address.
If you require registration during checkout, get rid of it.
If you’re automatically opting folks in to your e-mail list, stop.
When you receive customer requests via e-mail, answer them. Fast.
Remember that house e-mail list I got you to start building? Starting sending out a quality offer to that list, once a month. See how it works. Keep testing different types of subject lines, creative, offers and such. Always strive to beat your last best performance.
Now you’re ready for some real online marketing (yes, all this was a warm up). Create a landing page for the best offer you’ve got. Follow best practices.
Create 2-3 headlines for that page.
Write a few different versions of body text for the landing page.
And finally use a couple of different images.
Then use a multivariate testing tool like Optimizely or Unbounce to test all those headlines, copy versions and images and find the best ‘recipe’.
Create 2-3 pay-per-click ads on Google Adwords and/or Bing. Point those ads at the landing page. Be sure to use whatever tagging mechanism your analytics software requires, so you’ll know which ad generates which clicks.
Now start that test!
Pick the 3 things you learned from that test, and apply them to the rest of your site. Did one call to action work best? Create a button to put everywhere on the site. One type of photography? Use that, too. You get the idea.
Did conversion rates go up? Cool! Now make sure you’re earning a good return on those PPC ads. Increase your spend and broaden your campaign, always watching out for ROI.
Now you can create landing pages for all those house e-mails you’re sending out. Since you already know which subjects work best, and which kinds of offers, you can start with a good foundation and find the best possible landing page.
Grab your smartphone. Put it on a tripod. Film yourself talking about one of your products, or explaining how to use one of them. Post it on YouTube and then embed it on your site. No, you’re not Scorcese. But it’s more exposure for you, in another venue.
Are you still using Yahoo! Answers? I hope so. Don’t make me come over there AGAIN.
Create a MySpace page for fans/hobbyists/enthusiasts/students of your product or service. Don’t brand the page that heavily. Focus on the type of product or service. Attract folks who want to know more. Then wow ‘em with your knowledge, and build a circle of friends. Now you can announce offers and such to them, too.
Do the same thing on Facebook.
Find any industry-specific social networks that are relevant to you. It’s easy: Go to Google and search for “‘your product’ social network”. Bet you find some. If you do, join up.
Take all the cool stuff you’ve learned by testing offers, and newsletters, and keywords, and ads, and landing pages, and revamp your site. Then announce your new, improved site to all your customers, and subscribers, and MySpace friends, etc..
Whew! You’re done. Congrats! Now, go back to step 1, and repeat the process. Because you’re never ‘done’.
I wrote a book about Technical SEO. More recently than 2008. Have a look.
http://ift.tt/2oPfnRF
0 notes