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Everything You Need to Know About Grocery E-Commerce 2020

There has been a rapid shift to online shopping since the coronavirus pandemic. The combination of customers avoiding public places and government rules to stay at home has resulted in people shopping for groceries and essential goods online. Thus, online grocery delivery services like Howmuch have come to the fore. Managing online orders is a hard task and therefore, grocery store POS software has also become a hot commodity these days.

Previously, many stores could manage online orders without software assisting them but now, the landscape of shopping has completely changed. The consumers that once resisted online shopping because they wanted to pick their groceries themselves and avoid paying extra delivery fees have had a change in their priorities and are shopping online to protect themselves and those that they love. As a result, there is a tough competition between grocers and how well they meet their customer demand is going to be the top factor that decides the top online grocer. 

Here is all that you need to know about online grocery shopping: 

Online Grocery Shopping Spans Generations: 

It’s a common misconception that only millennials are the ones that shop online. For food, groceries or any other item. The truth is that people from 3 generations are now involved in shopping online. Millennials have the biggest portion of online shoppers but Gen X and Baby Boomers have also embraced the trend of shopping online a  lot in the past few years. Just look at the stats of online grocery shopping conducted by Gen X from 2017 to 2019; it grew from 24% to 40%! For baby boomers, it was from 12% to 18%. Given the current circumstances, it sure has only increased. 

Personalised Product Suggestions: 

For years, the plight of online shopping for retailers was that online grocery shopping lacks the same opportunities for the discovery of products that shoppers have when they walk from aisle to aisle in a brick and mortar store. 

But now, POS software and other marketing tools like Facebook pixels help in determining shoppers' interest and offer suggestions accordingly. Algorithms are designed to show shoppers the other items that could be of their interest. And according to several studies, more than half of the online shoppers tend to view the details of the suggested items. 

Big Grocery Companies are Dominating: 

Globally famous companies like Amazon are dominating the retail industry as they continue to build their products. They rely on in-house technology to help with their online orders and sales. But local grocers lack the capital to build their own digital solution and thus, partner with tech companies and service providers to provide their customers with a delightful shopping experience 

Not All Sectors Are Equal: 

Online grocery market in aggregate gives us useful insights but when investigated in detail, you’ll find that not all grocery sectors are equal. The most popular products purchased by consumers are staple pantry products. Canned goods are second on the list and this is especially good for grocers as transportation of these items is really easy. Spices come the third on the list and so on. 

Basket Sizes of Different Channels are Different: 

The average basket size of a customer buying physically and a customer purchasing his goods online is pretty different. People who buy online roughly spend 30% more money than the ones who buy by physically going to a store. Retailers need to keep this in mind as they invest in campaigns for their online sales and presence. A good reason why people tend to spend more money shopping online is that they feel compelled to shop until they are eligible to avail free delivery service.