#googlemarketinglive
Explore tagged Tumblr posts
ravirajsinhvaja · 5 years ago
Photo
Tumblr media
If users do not love your content then no matter how many backlinks you have it will not be able to rank high on Google. . . Follow @socialebox for more valuable content . . . . . . . . . . . . #seomarketing #seomarketingtips #searchenginemarketing #searchengineranking #searchengineoptimization #searchengine #seaechengineoptimisation #searchengineoptimizationseo #googlemarketing #googlemarketinglive #digitalmarketingexpert #digitalmarketingtips #digitalmarketingtraining #digitalmarketingtalent #digitalmarketingconsultant #seotips #internetmarketingtips #onlinemarketingtips #marketingquote #quote_of_the_day #organictraffic #organictrafficgeneration #newbusiness #growyourbusiness #growthhacking #growthhackingtips #digitalmarketingquotes (at Google Associate) https://www.instagram.com/p/B2_hBjGJb_x/?igshid=zmywfmyc3qx6
3 notes · View notes
bmninfotechpvtltd · 3 years ago
Link
The Google Marketing Live event is a huge one, and they announced 16 new updates, features, and tools that will help marketers grow their business.
1 note · View note
evgeny-gen-blog · 7 years ago
Photo
Tumblr media
#Google объявил о том, что добавит дополнительные цели в умные торговые кампании (#goal-optimized). #Рекламодателям позволят выбирать в качестве цели для #оптимизации посещения магазина или новых клиентов. Об этом команда Google сообщила в ходе конференции #GoogleMarketingLive #googlenews #googleновости #продажи #оптимизацияпосещениймагазина #новыеклиенты #командаgoogle
0 notes
bobbygammon · 3 years ago
Text
#googlemarketinglive #gml2022 Being able to talk to brilliant minds from around the world, live new demos, and ending with Miley closing it out. Googles invite only and first Google Marketing Live Event in 3 years was a Great day in Cali this week!
Tumblr media Tumblr media Tumblr media Tumblr media Tumblr media
1 note · View note
seoforlondon · 6 years ago
Photo
Tumblr media
Top 10 Google Ads #Announcements From #GoogleMarketingLive 2019 via @MattGSouthern http://snip.ly/3a0otx
0 notes
sfadden · 6 years ago
Photo
Tumblr media
Google Marketing Live is a wrap! Great to see so many teammates, colleagues, and cool customers! #google #gml #googlemarketinglive #mosconewest #ux #userexperience ##research — view on Instagram http://bit.ly/2VHEm9i
0 notes
jeramymobley · 7 years ago
Text
Google Marketing Innovations: Boosting Digital Ads With AI
Among the many announcements about how machine learning is transforming its tools for advertisers of all sizes, the Google Marketing Live event on Tuesday showcased a new retail ad tool with Shopify that will make it easier for retailers to run ads with commerce capabilities.
It’s an example of how Google Ads is promoting “Smart campaigns” with the new Google Marketing Platform offering integrated solutions for marketers of all sizes to select campaign goals and location, and its AI-based machine learning to help automate cross-channel creative, targeting and delivery.
youtube
Keywords are dynamically optimized and ads are fine-tuned based on how the campaigns are performing against the selected goals. So in the case of Smart shopping ads, digital marketers can purchase the spots through Google or Shopify to run across a range of Google services. They can set business goals for the campaigns, such as customer acquisition or driving traffic, with Google Ads helping to target across search, Maps, YouTube and beyond.
youtube
“Over the last three years, Google has steadily tied more of its services together for marketers, an attempt to retain its leading position in digital ads as mobile device use has skyrocketed,” Bloomberg observed of Google AdWords (now just Google Ads). “At the same time, the company, which raked in $95.4 billion in ad sales last year, has infused more of its machine learning prowess into its business.”
“The suite of tools released on Tuesday do both—opening up more Google products to ads while incorporating the company’s machine learning, which can automatically crunch and match reams of data about users and ads.”
youtube
Google’s recent survey with Bain of global marketing organizations found that the #1 priority for marketers is “to better understand their customers.” By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.
In the U.S., for example, adidas is working more collaboratively across digital teams to share insights and get a deeper understanding of customers, as Google’s video case study below notes:
youtube
In addition to Smart shopping, three other ‘smart’ ad products with machine learning baked in were introduced by Google on Tuesday:
‘Maximum lift’ on YouTube: People watch over 1 billion hours of video on YouTube every day, tuning in for inspiration and information on purchases large and small. For example, nearly 1 in 2 car buyers turn to YouTube for information before their purchase, while nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy. That means it’s critical video ads show at the right moment to the right audience.
What’s new: “Machine learning helps us turn that attention into results on YouTube. In the past, we’ve helped you optimize campaigns for views and impressions. Later this year, we’re rolling out ‘Maximize lift’ to help you reach people who are most likely to consider your brand after seeing a video ad. This new Smart Bidding strategy is also powered by machine learning. It automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey. Maximize lift is available now as a beta and will roll out to advertisers globally later this year.
Overall conversions generated by YouTube ads grew by 150% over the last year globally. Hear it live from the #GoogleMarketingLive keynote: https://t.co/0hkRKuoP40 pic.twitter.com/aajeFV1ceU
— Google AdWords (@adwords) July 10, 2018
Local campaigns: Whether people start their research on YouTube or Google, they still make the majority of their purchases in physical stores. Mobile searches for “open near me” have grown over 3X in the past two years, and almost 80% of shoppers will go in-store when there’s an item they want immediately. For many businesses, that means driving foot traffic to brick-and-mortar locations is critical—especially during key moments in the year, like in-store events or promotions.
That’s why Google is introducing Local campaigns: a new campaign type designed to drive store visits exclusively. Provide a few simple things—like business locations and ad creative—and Google automatically optimizes ads across properties to bring more customers into the store.
Three out of four people who conduct a local search on their smartphone visit a related business within 24 hours. Hear more from the #GoogleMarketingLive keynote: https://t.co/YgCCw9Fumb pic.twitter.com/ID7ic2wgqP
— Google AdWords (@adwords) July 10, 2018
Responsive search ads (still in beta) will allow marketers to use more keywords and up to 15 different headlines to reach customers. On average, advertisers who use Google’s machine learning to beta test multiple creative combinations saw up to 15% more clicks
Forget A/B testing; this creates an era of A-to-O testing, as Google’s algorithm will help select the best keywords/headlines combinations to achieve the desired goals.
Google’s own headline for the announcements was designed to get marketers’ pulses racing: “Putting machine learning into the hands of every advertiser.”
91% of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant. Watch the #GoogleMarketingLive keynote now: https://t.co/dDmXOr93Lq pic.twitter.com/ZsHIXA0fVo
— Google AdWords (@adwords) July 10, 2018
Find out more in Tuesday’s Marketing Innovations keynote address by Sridhar Ramaswamy, SVP of Google Ads & Commerce, and in the blog post detailing Google’s new ads, analytics and platform innovations.
youtube
The post Google Marketing Innovations: Boosting Digital Ads With AI appeared first on brandchannel:.
0 notes
hentaianime2019 · 5 years ago
Text
#GoogleMarketingLive 2019 発表まとめ(日本語字幕付き)
今年の Google Marketing Live では、顧客とのつながりの形成やビジネス成長に役立つ、最新のイノベーションの数々を発表いたしました。
Google 広告 公式 YouTube チャンネル
新規顧客へのアプローチ、マーケティング方法の改善、オンラインでの売り上げ増加に役立つ便利なビデオ やワークシート、アプリケーション、ツールなどの使用方法を学ぶことができます。
Google 広告やその他のツールについてさらに勉強してみませんか?
■ Google 広告 についてのヘルプ サポートはこちら https://support.google.com/google-ads#topic=3119071
■ Google…
View On WordPress
0 notes
imapplied · 6 years ago
Text
9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row […] from https://www.imapplied.co.za/seo/9-massive-changes-coming-to-google-ads-googlemarketinglive-2019/
0 notes
justplainkimmi · 6 years ago
Text
Google Marketing Live 2019 Recap Post of All of the Google Marketing Live 2019 Recap Posts
We wanted to do a recap of all of the announcements at yesterday’s Google Marketing Live 2019 event, but we figured out many other sites were going to do that for us. So instead, we’re going to recap all of the recaps.
Each piece has their own take, so check them all out to get a different POV from a variety of PPC pros.
Ad’s up – Google Marketing Live 2019 – Les nouveautés à découvrir !
Bloofusion – Google Marketing Live: Die Top-Ankündigungen der Ads Innovations Keynote 2019
iCrossing – Google Marketing Live: 10 things get excited about in 2019
Search Engine Land – Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live
Search Engine Land – Google brings personalized Shopping, local inventory and better checkout to U.S.
Stickyeyes – The big stories from Google Marketing Live 2019
WordStream – 9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019
Search Engine Journal –  Google Marketing Live Day 1: Everything You Need to Know
Search Engine Roundtable – Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More
If you still need your live event fix, here’s the entire keynote for you to watch over and over again.
Ads Innovation Keynote With Post Show Featuring Product Deep Dives, Q&A and More
What did you think of these announcements? We’d love to hear your thoughts in the comments below!
from http://bit.ly/2LLYRgB
0 notes
albertroig · 6 years ago
Text
RT @nsamperiz: Tras una sesión NDA en #GoogleMarketingLIVE sobre el futuro de la publicidad de búsqueda lo único que os puedo decir es que os olvidéis de las keywords tal y como las conocemos...antes de acabar 2019 #sem #ppc #googleads
.
0 notes
umeshsaha · 6 years ago
Text
Tweeted
9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019 https://t.co/CsqRchrQcp #Adwords #PPC #SEM #SEA #CPC #Business pic.twitter.com/UNPicv0IRJ
— Umesh Saha (@UmeshSaha1) May 14, 2019
0 notes
lukaszzelezny · 6 years ago
Link
Follow: https://twitter.com/LukaszZelezny
0 notes
chris-erickson · 6 years ago
Text
It's, uh, going to be extremely... interesting...to see how Google Discover impacts SEO in 2019. #GoogleMarketingLive
It's, uh, going to be extremely... interesting...to see how Google Discover impacts SEO in 2019. #GoogleMarketingLive
— Chris Erickson (@EricksonPrime) May 14, 2019
via Twitter https://twitter.com/EricksonPrime May 14, 2019 at 02:17PM
0 notes
derelictdoug · 6 years ago
Text
New Tweet 🐦
I am excited to begin. Thanks for sharing Google ✌❤️ #GoogleMarketingLive
— Derelict Doug (@Derelict_Doug) May 14, 2019
http://twitter.com/Derelict_Doug/status/1128330331004608512 from Derelict_Doug DerelictDoug.net
0 notes
samanthasmeyers · 7 years ago
Text
Google Marketing Live: An Advertiser’s Take on the Highlights
For advertisers, the Google Marketing keynote is a hotly anticipated annual event where we get to hear about all of the new features coming up in Google’s suite of marketing tools. It’s also a great indicator of what’s top of mind for Google, and what betas you can expect to roll out (or bug your Google rep to let you into early).
Yesterday’s presentation kicked off with consumer trends, then covered improvements and launches across a range of Google ad platforms. Throughout the event we heard data control and privacy come up often, reminding us that privacy is still a major theme of 2018. And while professional paid media managers may have found the keynote a bit of a bore, there were some decent things to get excited about too.
If you don’t have an hour to watch the full recording, read on for our key highlights (or skim ‘em, if that’s more your thing).
AdWords is no more
Whoah whoah, don’t panic. The ad platform that you know and love (and rely on for your business) is still intact. In fact, if you follow PPC news or read the Google Ads blog, you probably already heard about the shift from Google AdWords to Google Ads that’s coming at the end of this month. Like the old Google Ads interface, you’ve probably already forgotten about ‘AdWords’, right?
What’s actually changed? Here’s a breakdown of what this rebrand means, and what terms to use so you sound smart in front of your boss and clients:
AdWords will become Google Ads.
DoubleClick and Google Analytics 360 will now be combined into Google Marketing Platform.
DoubleClick Search is now Search Ads 360.
The rebrand becomes official July 24th, 2018.
Page speed is critical (and more visibility means more control)
We recently shared that we’re close to launching a beta program for Accelerated Mobile Pages at Unbounce, and that page speed is a top priority for us as a leading landing page builder—so naturally we were nodding along yesterday morning as Anthony Chavez, Product Management Director at Google Ads, explained the impact that page speed can have on conversion rates.
Chavez opened his speed segment by reminding us that:
“even the best ads may not perform if your landing pages aren’t up to par, especially on mobile.”
Chavez admitted that landing page speed is often a lower priority for advertisers, who are focused on optimizing keywords, bids, and ad copy. When that’s not enough, “one of the best ways to get better performance on mobile is to improve the speed of your landing pages,” says Chavez. And we couldn’t agree more.
This is why we were giddy when he announced that Mobile Speed Score is now available in Google Ads. Mobile Speed Score is a new score telling you how fast your ad’s resulting landing pages are. This score is on a ten-point scale (ten being the fastest) and includes secret-sauce factors visible to Google—like the relationship between your mobile landing page speed and conversion rates. Plus, it’s updated daily, so you won’t have to wait weeks to figure out if your speed optimizations are working for you.
Since it’s a column built into your Google Ads account, you’ll be able to sort and filter the landing pages that could use some love. You can find this new column in the Landing Pages tab of your Google Ads account:
Chavez went on to suggest using AMP landing pages as a “powerful and easy way to supercharge your site speed,” something we can definitely agree with. By using AMP landing pages together with Mobile Speed Score, you’ll be leaps and bounds ahead of your competition.
Want to get even further ahead of your competition? Sign up for early access to Unbounce’s AMP beta program right here.
Search ads are going responsive
For a while now Google has been integrating machine learning and automation into its ad platform, and it looks like the future is no different. Much like last year’s launch of Smart Display campaigns, Google dedicated quite a bit of time to explaining Responsive Search Ads. However, this may not come as news to you as the Responsive Search Ads beta has been available to many advertisers for months already.
Similar to how Smart Display campaigns combine images with text on the fly, Responsive Search Ads combine headlines and descriptions from variations you’ve inputted to create an ad that’s deemed “most relevant to the searcher.” Ideally this means your ads will be more catered to each user and query, instead of serving up a rotation of generic ads.
This is a step forward in more personalized search results, but also means less control for advertisers, and makes it complicated to test ad copy. One big benefit, however, is that these ads can show up to 90% more copy than Expanded Text Ads, meaning you take over more real estate on the SERP. If this is the future of search ads, SEOs should be worried.
Your ad could show up to three 30-character headlines (vs. just one) and two 90-character description lines (compared to one 80-character description line). And PPC-er’s seem to be on board with this extra space, with the reaction mostly positive, if not a little hesitant:
Whoa. 10 extra characters in the description line. Will there still be 4 ads at the top of the SERP? Search ads continue to get fat. #GoogleMarketingLive #ppcchat
— Mary Hartman (@PPCHartman) July 10, 2018
Trying to decide if I like Responsive Search Ads. I like how they give lots of text tho. #ppcchat #GoogleMarketingLive Keynote
— Glenn Schmelzle (@heyglenns) July 10, 2018
Not seeing Responsive Search Ads as an option in your account? The beta is still rolling out to English-language advertisers and will be rolling out to more advertisers and languages throughout 2018.
Also, if you still prefer man over machine, you can continue to use Expanded Text Ads in your campaigns.
Even more assorted product updates & improvements
Better cross-device tracking
Tracking users across devices has always been a pain for paid advertisers, but this has been improving over the years. Google reaffirmed its commitment to solving this pain by announcing cross-device reporting and remarketing in Google Analytics (to what sounded like the largest applause of the keynote).
Applause in the room for this: first time advertisers wil get cross device reporting AND remarketing in Google Analytics. "Be able to take action based on comprehensive view of customers" — Available now. #GoogleMarketingLive pic.twitter.com/5oAMuTJwV4
— Ginny Marvin (@GinnyMarvin) July 10, 2018
Finally we will get Cross Device reports from Google Analytics! #GoogleMarketingLive
— Jack Nolan (@Jack_Nolan) July 10, 2018
Google Shopping updates
If you’ve ever launched Product Listing Ads (PLAs) on Google Shopping, you know that it can be a whole other beast. Starting this year, Google will be rolling out Automated Feeds which create a feed by crawling your website (no more troubleshooting feeds). Keeping with the theme, Google also talked about the recently launched Smart Shopping campaigns that automatically optimize around a goal.
I HAVE BEEN HOPING FOR AUTOMATED FEEDS IN SHOPPING ADS HALLELUJAH. #ppcchat Seriously, I support site scraping. pic.twitter.com/7i060NIDZ2
— Kirk Williams (@PPCKirk) July 10, 2018
These changes will make PLAs a lot more accessible to advertisers, but oppositely could increase competition for those of us already advertising on Google Shopping. In fact, Smart Campaigns will soon be integrated with Shopify, meaning Shopify merchants will be able to manage their Smart Shopping campaigns without leaving the platform. This reduces barriers for the 600,000+ Shopify users that may have been previously intimidated by the Google Merchant Center.
Updates to YouTube
On the video side of things, Google announced that later this year they will be bringing a new option to TrueView for Reach ads. In addition to a call to action button, the new Form Ads will allow you to collect leads through a form directly on the ad. Because we didn’t see any examples of how these would look in the wild, I’ll say it sounds like this feature won’t be released very soon. For now though, I can guess it will be something similar to Facebook’s Lead Ads, maybe even more simple.
They also kept YouTube on the machine learning bandwagon, announcing Maximize Lift Bidding. They describe this as a bidding strategy to help you “reach people who are more likely to consider your brand after exposure to an ad.” Google added a bit more context to this feature—currently in beta—on its blog, saying, “it automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey.”
We’ll have to wait until it rolls out officially later this year to learn even more.
Machine learning for small business
If you run a small business, Google used a small slice of the keynote to remind you that you’re still an important customer. They announced the upcoming launch of something called Smart Campaigns, and—you guessed it—it involves machine learning. Google Ads is a sophisticated platform, but can still be intimidating for a small business, or a non-marketer.
Using information scanned from the company’s website and their Google My Business listing, the Smart Display campaign automatically generates ads on both search and display. The goal is to get small business owners up and running with ads as quickly as possible and to help them overcome the learning curve that can come with online advertising (or the cost of hiring an agency). After launch, the campaigns automatically optimize themselves.
Going further, the campaigns automatically generate quick and simple landing pages for small businesses, for when you’re running without a website. While these landing pages include super basic information like your location and phone number, you don’t get any control over brand messaging or even the images that get selected.
As a paid advertiser by trade myself, I’m wary of handing this much control over my ads to Google’s machine learning, but that doesn’t mean this can’t work for a small business customer. The audience for Smart Campaigns is an advertiser starting from scratch (as in, no website-from-scratch) so there would be no historical performance to compare to.
What all these updates mean
While not everything was technically fresh news at this year’s Google Marketing Live, we still had some interesting key takeaways.
What stood out the most to us at Unbounce was the critical need for fast landing pages, especially on mobile. Undeniably though, the strong thread throughout the keynote was the shift toward machine learning.
My prediction is that—over the coming months and years—Google will shift to more and more “Smart” features and campaigns until eventually machine learning becomes so intertwined that we drop the “Smart.” I’m not quite ready to give Google the wheel on all of my ad copy, bids, and optimization just yet, but I’m curious to see the data and hear the results as we move into this new era of online advertising.
.twitter-tweet { margin-left:auto !important; margin-right:auto !important; } from Marketing https://unbounce.com/ppc/2018-google-marketing-live-keynote/ via http://www.rssmix.com/
0 notes