#googlemarketinglive

[ravirajsinhvaja]

If users do not love your content then no matter how many backlinks you have it will not be able to rank high on Google. . . Follow @socialebox for more valuable content . . . . . . . . . . . . #seomarketing #seomarketingtips #searchenginemarketing #searchengineranking #searchengineoptimization #searchengine #seaechengineoptimisation #searchengineoptimizationseo #googlemarketing #googlemarketinglive #digitalmarketingexpert #digitalmarketingtips #digitalmarketingtraining #digitalmarketingtalent #digitalmarketingconsultant #seotips #internetmarketingtips #onlinemarketingtips #marketingquote #quote_of_the_day #organictraffic #organictrafficgeneration #newbusiness #growyourbusiness #growthhacking #growthhackingtips #digitalmarketingquotes (at Google Associate) https://www.instagram.com/p/B2_hBjGJb_x/?igshid=zmywfmyc3qx6

[bmninfotechpvtltd]

The Google Marketing Live event is a huge one, and they announced 16 new updates, features, and tools that will help marketers grow their business.

[evgeny-gen-blog]

#Google объявил о том, что добавит дополнительные цели в умные торговые кампании (#goal-optimized). #Рекламодателям позволят выбирать в качестве цели для #оптимизации посещения магазина или новых клиентов. Об этом команда Google сообщила в ходе конференции #GoogleMarketingLive #googlenews #googleновости #продажи #оптимизацияпосещениймагазина #новыеклиенты #командаgoogle

[taschevibe]

My buddy @alexattardmusic just told me my band @vybesociety is trending on Twitter under @google #GoogleMarketingLive #Blessed #Wow (at Millsmont, Oakland)

[bobbygammon]

#googlemarketinglive #gml2022 Being able to talk to brilliant minds from around the world, live new demos, and ending with Miley closing it out. Googles invite only and first Google Marketing Live Event in 3 years was a Great day in Cali this week!

[seoforlondon]

Top 10 Google Ads #Announcements From #GoogleMarketingLive 2019 via @MattGSouthern http://snip.ly/3a0otx

[sfadden]

Google Marketing Live is a wrap! Great to see so many teammates, colleagues, and cool customers! #google #gml #googlemarketinglive #mosconewest #ux #userexperience ##research — view on Instagram http://bit.ly/2VHEm9i

[jeramymobley]

Google Marketing Innovations: Boosting Digital Ads With AI

Among the many announcements about how machine learning is transforming its tools for advertisers of all sizes, the Google Marketing Live event on Tuesday showcased a new retail ad tool with Shopify that will make it easier for retailers to run ads with commerce capabilities.

It’s an example of how Google Ads is promoting “Smart campaigns” with the new Google Marketing Platform offering integrated solutions for marketers of all sizes to select campaign goals and location, and its AI-based machine learning to help automate cross-channel creative, targeting and delivery.

Keywords are dynamically optimized and ads are fine-tuned based on how the campaigns are performing against the selected goals. So in the case of Smart shopping ads, digital marketers can purchase the spots through Google or Shopify to run across a range of Google services. They can set business goals for the campaigns, such as customer acquisition or driving traffic, with Google Ads helping to target across search, Maps, YouTube and beyond.

“Over the last three years, Google has steadily tied more of its services together for marketers, an attempt to retain its leading position in digital ads as mobile device use has skyrocketed,” Bloomberg observed of Google AdWords (now just Google Ads). “At the same time, the company, which raked in $95.4 billion in ad sales last year, has infused more of its machine learning prowess into its business.”

“The suite of tools released on Tuesday do both—opening up more Google products to ads while incorporating the company’s machine learning, which can automatically crunch and match reams of data about users and ads.”

Google’s recent survey with Bain of global marketing organizations found that the #1 priority for marketers is “to better understand their customers.” By offering tools that make it easy to collaborate and share insights, Google Marketing Platform helps achieve this customer-first approach to marketing.

In the U.S., for example, adidas is working more collaboratively across digital teams to share insights and get a deeper understanding of customers, as Google’s video case study below notes:

In addition to Smart shopping, three other ‘smart’ ad products with machine learning baked in were introduced by Google on Tuesday:

‘Maximum lift’ on YouTube: People watch over 1 billion hours of video on YouTube every day, tuning in for inspiration and information on purchases large and small. For example, nearly 1 in 2 car buyers turn to YouTube for information before their purchase, while nearly 1 in 2 millennials go there for food preparation tips before deciding what ingredients to buy. That means it’s critical video ads show at the right moment to the right audience.

What’s new: “Machine learning helps us turn that attention into results on YouTube. In the past, we’ve helped you optimize campaigns for views and impressions. Later this year, we’re rolling out ‘Maximize lift’ to help you reach people who are most likely to consider your brand after seeing a video ad. This new Smart Bidding strategy is also powered by machine learning. It automatically adjusts bids at auction time to maximize the impact your video ads have on brand perception throughout the consumer journey. Maximize lift is available now as a beta and will roll out to advertisers globally later this year.

Overall conversions generated by YouTube ads grew by 150% over the last year globally. Hear it live from the #GoogleMarketingLive keynote: https://t.co/0hkRKuoP40 pic.twitter.com/aajeFV1ceU

— Google AdWords (@adwords) July 10, 2018

Local campaigns: Whether people start their research on YouTube or Google, they still make the majority of their purchases in physical stores. Mobile searches for “open near me” have grown over 3X in the past two years, and almost 80% of shoppers will go in-store when there’s an item they want immediately. For many businesses, that means driving foot traffic to brick-and-mortar locations is critical—especially during key moments in the year, like in-store events or promotions.

That’s why Google is introducing Local campaigns: a new campaign type designed to drive store visits exclusively. Provide a few simple things—like business locations and ad creative—and Google automatically optimizes ads across properties to bring more customers into the store.

Three out of four people who conduct a local search on their smartphone visit a related business within 24 hours. Hear more from the #GoogleMarketingLive keynote: https://t.co/YgCCw9Fumb pic.twitter.com/ID7ic2wgqP

— Google AdWords (@adwords) July 10, 2018

Responsive search ads (still in beta) will allow marketers to use more keywords and up to 15 different headlines to reach customers. On average, advertisers who use Google’s machine learning to beta test multiple creative combinations saw up to 15% more clicks

Forget A/B testing; this creates an era of A-to-O testing, as Google’s algorithm will help select the best keywords/headlines combinations to achieve the desired goals.

Google’s own headline for the announcements was designed to get marketers’ pulses racing: “Putting machine learning into the hands of every advertiser.”

91% of smartphone owners bought or plan to buy something after seeing an ad that they described as relevant. Watch the #GoogleMarketingLive keynote now: https://t.co/dDmXOr93Lq pic.twitter.com/ZsHIXA0fVo

— Google AdWords (@adwords) July 10, 2018

Find out more in Tuesday’s Marketing Innovations keynote address by Sridhar Ramaswamy, SVP of Google Ads & Commerce, and in the blog post detailing Google’s new ads, analytics and platform innovations.

The post Google Marketing Innovations: Boosting Digital Ads With AI appeared first on brandchannel:.

[hentaianime2019]

#GoogleMarketingLive 2019 発表まとめ（日本語字幕付き）

今年の Google Marketing Live では、顧客とのつながりの形成やビジネス成長に役立つ、最新のイノベーションの数々を発表いたしました。

Google 広告 公式 YouTube チャンネル

新規顧客へのアプローチ、マーケティング方法の改善、オンラインでの売り上げ増加に役立つ便利なビデオ やワークシート、アプリケーション、ツールなどの使用方法を学ぶことができます。

Google 広告やその他のツールについてさらに勉強してみませんか？

■ Google 広告 についてのヘルプ サポートはこちら https://support.google.com/google-ads#topic=3119071

■ Google…

[imapplied]

9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019

This post was co-written by Conor Bond and Gordon Donnelly. Thanks to our own Tony Testaverde, who was there live on the scene, for the front-row […] from https://www.imapplied.co.za/seo/9-massive-changes-coming-to-google-ads-googlemarketinglive-2019/

[justplainkimmi]

Google Marketing Live 2019 Recap Post of All of the Google Marketing Live 2019 Recap Posts

We wanted to do a recap of all of the announcements at yesterday’s Google Marketing Live 2019 event, but we figured out many other sites were going to do that for us. So instead, we’re going to recap all of the recaps.

Each piece has their own take, so check them all out to get a different POV from a variety of PPC pros.

Ad’s up – Google Marketing Live 2019 – Les nouveautés à découvrir !

Bloofusion – Google Marketing Live: Die Top-Ankündigungen der Ads Innovations Keynote 2019

iCrossing – Google Marketing Live: 10 things get excited about in 2019

Search Engine Land – Google announces new ‘discovery’ ad formats, revamped Shopping experience, native placements at Google Marketing Live

Search Engine Land – Google brings personalized Shopping, local inventory and better checkout to U.S.

Stickyeyes – The big stories from Google Marketing Live 2019

WordStream – 9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019

Search Engine Journal –  Google Marketing Live Day 1: Everything You Need to Know

Search Engine Roundtable – Google Ads New Discovery Ads, Gallery Ads, Showcase Shopping Ads, App Deep Linking & More

If you still need your live event fix, here’s the entire keynote for you to watch over and over again.

Ads Innovation Keynote With Post Show Featuring Product Deep Dives, Q&A and More

What did you think of these announcements? We’d love to hear your thoughts in the comments below!

from http://bit.ly/2LLYRgB

[albertroig]

RT @nsamperiz: Tras una sesión NDA en #GoogleMarketingLIVE sobre el futuro de la publicidad de búsqueda lo único que os puedo decir es que os olvidéis de las keywords tal y como las conocemos...antes de acabar 2019 #sem #ppc #googleads

.

[umeshsaha]

Tweeted

9 Massive Changes Coming to Google Ads #GoogleMarketingLive 2019 https://t.co/CsqRchrQcp #Adwords #PPC #SEM #SEA #CPC #Business pic.twitter.com/UNPicv0IRJ

— Umesh Saha (@UmeshSaha1) May 14, 2019

[lukaszzelezny]

Follow: https://twitter.com/LukaszZelezny

[chris-erickson]

It's, uh, going to be extremely... interesting...to see how Google Discover impacts SEO in 2019. #GoogleMarketingLive

It's, uh, going to be extremely... interesting...to see how Google Discover impacts SEO in 2019. #GoogleMarketingLive

— Chris Erickson (@EricksonPrime) May 14, 2019

via Twitter https://twitter.com/EricksonPrime May 14, 2019 at 02:17PM

[derelictdoug]

New Tweet 🐦

I am excited to begin. Thanks for sharing Google ✌❤️ #GoogleMarketingLive

— Derelict Doug (@Derelict_Doug) May 14, 2019

http://twitter.com/Derelict_Doug/status/1128330331004608512 from Derelict_Doug DerelictDoug.net