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The Power of Search Engine Marketing: Why It's More Important Than Ever
Introduction
In today's digital age, where online presence can make or break a business, the significance of search engine marketing (SEM) cannot be overstated. As the virtual gateway to nearly every product, service, or piece of information, search engines have become a fundamental aspect of our lives. This blog explores the importance of search engine marketing and how it has become a cornerstone of successful online marketing strategies.
Understanding Search Engine Marketing
Search Engine Marketing (SEM) is a digital marketing strategy that involves promoting a website by increasing its visibility in search engine results pages (SERPs) through both paid advertising and organic efforts. It encompasses two main approaches: Pay-Per-Click (PPC) advertising and Search Engine Optimization (SEO).
Pay-Per-Click (PPC) Advertising:
This involves creating and bidding on ads that appear on search engine results pages. Advertisers pay a fee each time their ad is clicked, hence the name "pay-per-click." The most common platform for PPC advertising is Google Ads. To know more about how PPC works please go through digimart websites
Search Engine Optimization (SEO):
SEO is the process of optimizing your website to improve its organic ranking on search engine results pages. Unlike PPC, you don't pay for clicks directly, but you invest time and effort into creating valuable content and optimizing your website to rank higher naturally.
The Importance of SEM
Highly Targeted Reach: SEM allows you to reach potential customers who are actively searching for products or services related to your business. This intent-driven approach ensures that your marketing efforts are directed toward individuals who are more likely to convert, resulting in a higher return on investment (ROI).
Increased Visibility: With millions of searches happening every day, search engines are the primary tool people use to discover new products and services. By utilizing SEM, your business gains better visibility on the search engine results pages, making it easier for users to find you Quick Results with PPC: Unlike many traditional marketing methods, SEM can provide rapid results. With PPC advertising, your ads can start appearing at the top of the SERPs as soon as your campaign goes live. This is particularly beneficial for new businesses who have started new things and have a little bit of knowledge about the things or those who have time-sensitive promotions.
Data-Driven Insights: SEM platforms provide valuable data and insights about your campaigns, such as click-through rates, conversion rates, and user behavior. This data allows you to fine-tune your strategies for better performance over time Cost Control: SEM offers flexible budgeting options, making it suitable for businesses of all sizes. With PPC advertising, you have control over how much you're willing to pay for each click, and you can adjust your budget at any time Complements Other Marketing Efforts: SEM can work synergistically with other digital marketing efforts like social media marketing and content marketing. By integrating your strategies, you create a cohesive online presence that engages users at various touchpoints Competitive Advantage: In today's competitive landscape, businesses that don't utilize SEM risk being overshadowed by competitors who do. Having a strong presence on search engines can set you apart and establish your authority in your industry. Digimart also used SEM to advertise more products through it so we also took the help of Digimart to learn the better experience
Conclusion
In a world where the digital realm dominates consumer behavior, search engine marketing has become a cornerstone of successful marketing strategies. Its ability to target intent-driven audiences, provide quick and measurable results, and enhance a brand's online visibility underscores its importance. By embracing both PPC advertising and SEO, businesses can effectively navigate the dynamic landscape of the internet, connect with their target audience, and drive meaningful business growth. So, if you're looking to expand your online reach and achieve tangible results, investing in SEM is a decision that's hard to ignore.
#search engine marketing#in2inglobal#digimart#digital marketing#online marketing#google keywords#search engine
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In today's digital age, search engine optimization (SEO) has become a crucial aspect of any successful online strategy. A key factor in SEO is mastering keyword research and optimization strategies. Keywords are the foundation of any successful SEO campaign, as they are the words or phrases that users input into search engines to find relevant content. By understanding how to effectively research and optimize keywords, businesses can improve their online visibility and attract more qualified traffic to their website. In this article, we will explore the essential elements of keyword research and optimization, providing you with the knowledge and tools necessary to achieve SEO success.
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I will do keyword research on page SEO with website audit practical competitor analysis for $10 on fiverr.com
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got a worm nibbling my brain. can someone help me find a piece of obscure media?
webcomic/indie comic from the 2010s. basically a sci-fi short story about a young girl (with red hair?) who was being raised by scientists as part of an experiment. she receives a haircut/has her head shaved, in preparation for her annual brain scan/testing. it is revealed that while her body is human, her "brain" is artificial, made of computer implants throughout her skull and spine. at some point her biological mother (also a scientist on the same campus?) encounters her and is repulsed, viewing her as a machine who has murdered her daughter.
it was very poignant and it bruised my heart and i can NOT find it anywhere
#i thought it was made by the creator of 'O Human Star' for some reason but apparently not?#goddammit goddammit goddammit#'i don't have to write down the title of this piece of media i encountered in my formative years bc i'll always remember it'#*cut to ten years later frantic googling*#fun fact 'a.i.' is now a completely useless search term#google in general is useless#and stuff i read 3+ years ago regularly vanishes from the internet#bookmarks are not enough! if you like indie media--download that shit! buy digital/physical copies while you can#save it to the cloud back it up and organize that shit!!!#keep a list of the stuff you read (organized by date/media type and possibly with keywords if you want it to be useful longterm)#(or a spreadsheet even if you're like me and rabidly consume short stories/comics like a pack of amnesiac piranhas on a feeding frenzy)#(that stuff PILES UP over the years ok. if you wanna make sure you'll be able to find it again a decade later--curation is key)#because art WILL touch your soul and then vanish into the void leaving naught but a 404 Error in its wake#i am an old man shaking my fist at the kids on my lawn but the kids on my lawn are me and my longterm digital planning skills circa 2012
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A POEM ABOUT KEYWORD RESEARCH
Keyword research, the heart of SEO, Brings life to websites, making them glow. It finds the words, the phrases we seek, That connect with users, making them unique.
The importance of keywords cannot be denied, They're the gateway to your website's pride. With relevant keywords, you'll rank on top, And bring in traffic, that'll never stop.
Keyword research helps with optimization, Ensuring your website gets the recognition. It provides insights, that'll guide your way, And lead to success, come what may.
It's the foundation of digital marketing, Helping businesses find their way to the beginning. So, take the time to research with care, And watch your website, its growth to bear.
In conclusion, keyword research is key, To success online, as we can all see. So invest the time, and do it right, And watch your website, take off with flight!
Keywords, they open doors, to reach your goal, In search engines, they give you a role. They define your brand, and what you offer, And help you stand out, from all the others.
They reveal the trends, and what's in demand, And guide your content, to take a stand. They're the voice of your website, and your brand, And help you communicate, what you have planned.
With keyword research, you'll never miss, The chance to connect, with those you wish. To reach, and engage, and convert them all, To loyal customers, who'll make you tall.
So, don't ignore, this crucial part, Of your online strategy, with a good heart. Embrace it, and you'll see the reward, In the form of traffic, that'll never be bored.
So, keep in mind, the importance of keywords, They'll lead the way, to your website's wonders. They'll drive success, and help you grow, In the world of search engines, as you already know.
Keyword research, a crucial step, To reach your target audience, and have them kept. It's a puzzle piece, that fits so well, In the larger picture, of digital sales.
It's not just about finding the right words, It's about understanding, what your audience prefers. It's about getting in their head, and their needs, And tailoring your content, to their wants and seeds.
Keywords bring clarity, to your website's voice, And make it easy, for users to make a choice. It helps you target, with precision and care, And reach the right people, who'll be there.
It's a tool, that guides you to the right track, And helps you stay ahead, of the search engine pack. With relevant keywords, you'll have a strong hold, And drive traffic, that's worth its weight in gold.
So, never underestimate, the power of keywords, They're the key to success, and what the world needs. Invest in research, and you'll reap the benefits, And have a website, that's truly immense.
Keyword research, it's a vital art, In the world of digital, it plays a big part. It's the glue that binds, your website's theme, And helps you reach, your desired dream.
It helps you focus, on what matters most, And helps you prioritize, what to boast. It gives you direction, and a clear path, To reach your target audience, without any wrath.
It's a window, to your customers' mind, And helps you understand, what they are looking to find. With the right keywords, you'll speak their language, And they'll respond, with a click on your page.
Keyword research, it saves you time, And helps you make the most, of your website's climb. It keeps you ahead, of the competition, And helps you achieve, your website's mission.
So, don't neglect, this important tool, It'll pay off, in the long run, that's no fool. Take the time, to do it right, And watch your website, reach new heights.
Keyword research, a critical aspect, Of website success, you must never neglect. It helps you stay on track, and on target, And reach your audience, with a perfect.
It opens doors, to new opportunities, And helps you reach, a wider diversity. It gives you insights, that you can't ignore, And helps you make the most, of your digital store.
It's the foundation, of a solid SEO, And helps you rank higher, in search engines you know. With relevant keywords, you'll stand out, And attract more traffic, without a doubt.
It's the key, to unlocking your potential, And reaching your goals, with a seamless descent. Invest in research, and you'll never regret, The results it brings, you'll surely not forget.
So, don't underestimate, the power of keywords, They'll take your website, to where it needs. Embrace research, and watch your success grow, In the world of digital, as you already know.
Keyword research, a crucial part, Of website success, right from the start. It sets the tone, for your online presence, And helps you reach, your desired audience.
It's a roadmap, to your website's success, And helps you navigate, the online express. It gives you clarity, on what to say, And helps you reach, your target audience each day.
With keyword research, you'll always win, And reach your goals, with a perfect spin. It helps you connect, with your target crowd, And build a website, that's truly proud.
It's a tool, that's worth the investment, And helps you achieve, your website's ascension. So, don't overlook, the power of keywords, They're the foundation, of a website that leads.
So, embrace research, and watch your success soar, With a website, that's optimized, and ready to roar. Invest in the right keywords, and you'll surely thrive, In the world of digital, where you'll always survive.
Keyword research, a necessary act, For website success, you must always enact. It helps you reach, your desired goal, And connect with your audience, that's on a roll.
It's a crucial step, in your website's plan, And helps you understand, what your audience demands. It gives you insights, into what they seek, And helps you tailor, your website's unique.
With keyword research, you'll never miss, The chance to connect, with your target's bliss. It opens doors, to a wider reach, And helps you achieve, your website's prestige.
It's a foundation, of a successful SEO, And helps you rank higher, in search engines you know. Invest in research, and watch your website grow, With a strong online presence, that's hard to overthrow.
So, don't ignore, the importance of keywords, They're the building blocks, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and ready to roar.
Keyword research, a critical piece, Of website success, that must not cease. It helps you understand, your target's voice, And reach them with a message, that's their choice.
It's a valuable tool, in your website's kit, And helps you reach, your desired target fit. It gives you direction, on what to say, And helps you connect, with your audience each day.
With keyword research, you'll never lag, And reach your goals, with a successful tag. It opens doors, to a wider scope, And helps you build, a website that's hope.
It's a vital aspect, of a thriving SEO, And helps you rank higher, for all to see and know. Invest in research, and watch your website grow, With a strong online presence, that's always on the go.
So, don't neglect, the importance of keywords, They're the driving force, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and ready to roar.
Keyword research, a crucial task, For website success, it's a must-ask. It helps you focus, on what matters most, And reach your audience, with a relevant boast.
It's a valuable asset, in your website's plan, And helps you understand, your target's demand. It gives you guidance, on what to say, And helps you connect, with your audience each day.
With keyword research, you'll never fall, And reach your goals, with a successful call. It opens doors, to a larger crowd, And helps you build, a website that's proud.
It's a cornerstone, of a solid SEO, And helps you rank higher, in search engines you know. Invest in research, and watch your website grow, With a strong online presence, that's hard to overthrow.
So, don't ignore, the power of keywords, They're the building blocks, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and ready to roar.
Keyword research, a necessary guide, For website success, it must not hide. It helps you know, your target's desire, And reach them with a message, that's on fire.
It's a critical tool, in your website's kit, And helps you reach, your desired hit. It gives you insight, on what to say, And helps you connect, with your audience each day.
With keyword research, you'll always score, And reach your goals, with a successful roar. It opens doors, to a wider range, And helps you build, a website that's change.
It's a key factor, of a thriving SEO, And helps you rank higher, for all to see and know. Invest in research, and watch your website grow, With a strong online presence, that's always on the go.
So, don't underestimate, the power of keywords, They're the foundation, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and ready to roar.
Keyword research, a crucial part, Of website success, that's from the heart. It helps you target, what matters most, And reach your audience, with a well-crafted boast.
It's a powerful tool, in your website's kit, And helps you reach, your desired hit. It gives you clarity, on what to say, And helps you connect, with your audience each day.
With keyword research, you'll always win, And reach your goals, with a powerful spin. It opens doors, to a larger crowd, And helps you build, a website that's loud.
It's a vital piece, of a thriving SEO, And helps you rank higher, in search engines you know. Invest in research, and watch your website grow, With a strong online presence, that's always in flow.
So, don't overlook, the significance of keywords, They're the driving force, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and ready to roar.
Keyword research, a crucial role, For website success, it's the missing piece whole. It helps you reach, your target with ease, And understand, what they want to please.
It's a valuable asset, in your website's plan, And helps you connect, with your target fan. It gives you guidance, on what to say, And helps you reach, your audience each day.
With keyword research, you'll never lose, And reach your goals, with a powerful muse. It opens doors, to a wider range, And helps you build, a website that's change.
It's a vital factor, of a thriving SEO, And helps you rank higher, for all to see and know. Invest in research, and watch your website glow, With a strong online presence, that's always in flow.
So, don't ignore, the importance of keywords, They're the foundation, of a website that leads. Embrace research, and watch your success grow, With a website, that's optimized, and ready to go.
Keyword research, a critical part, Of website success, from the heart. It helps you focus, on what's in demand, And reach your audience, with a well-planned hand.
It's a vital tool, in your website's kit, And helps you reach, your target bit. It gives you direction, on what to say, And helps you connect, with your audience each day.
With keyword research, you'll always thrive, And reach your goals, with a motivated drive. It opens doors, to a larger crowd, And helps you build, a website that's proud.
It's a key piece, of a successful SEO, And helps you rank higher, for all to know. Invest in research, and watch your website grow, With a strong online presence, that's always aglow.
So, don't underestimate, the power of keywords, They're the building blocks, of a website that leads. Embrace research, and watch your success soar, With a website, that's optimized, and always at the core.
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youtube
#affordable seo companies#best seo company#best seo services company in india#best seo services#best seo services company in indore#keywordplanner#google keywords#keyword research#on page seo#off page seo#youtube#youtube video#yt likes#keyword ranking#Youtube
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कीवर्ड रिसर्च कैसे करते है ?
हमे अपने ब्लॉग को रेंक कराने केलिए keyword research करना बहोत जरुरी है इसीलिए हम आपके लिए keyword research kya hai के बारे में आर्टिकल लेके आये है ताकि आप सही से अपने ब्लॉग को google में रैंक करा सके। पूरा लेख पढ़े
#blogging tips#hindi blog#digitalmarketing#hindiquotes#india#bloggers#google keywords#keyword research
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Google is (still) losing the spam wars to zombie news-brands
I'm touring my new, nationally bestselling novel The Bezzle! Catch me TONIGHT (May 3) in CALGARY, then TOMORROW (May 4) in VANCOUVER, then onto Tartu, Estonia, and beyond!
Even Google admits – grudgingly – that it is losing the spam wars. The explosive proliferation of botshit has supercharged the sleazy "search engine optimization" business, such that results to common queries are 50% Google ads to spam sites, and 50% links to spam sites that tricked Google into a high rank (without paying for an ad):
https://developers.google.com/search/blog/2024/03/core-update-spam-policies#site-reputation
It's nice that Google has finally stopped gaslighting the rest of us with claims that its search was still the same bedrock utility that so many of us relied upon as a key piece of internet infrastructure. This not only feels wildly wrong, it is empirically, provably false:
https://downloads.webis.de/publications/papers/bevendorff_2024a.pdf
Not only that, but we know why Google search sucks. Memos released as part of the DOJ's antitrust case against Google reveal that the company deliberately chose to worsen search quality to increase the number of queries you'd have to make (and the number of ads you'd have to see) to find a decent result:
https://pluralistic.net/2024/04/24/naming-names/#prabhakar-raghavan
Google's antitrust case turns on the idea that the company bought its way to dominance, spending the some of the billions it extracted from advertisers and publishers to buy the default position on every platform, so that no one ever tried another search engine, which meant that no one would invest in another search engine, either.
Google's tacit defense is that its monopoly billions only incidentally fund these kind of anticompetitive deals. Mostly, Google says, it uses its billions to build the greatest search engine, ad platform, mobile OS, etc that the public could dream of. Only a company as big as Google (says Google) can afford to fund the R&D and security to keep its platform useful for the rest of us.
That's the "monopolistic bargain" – let the monopolist become a dictator, and they will be a benevolent dictator. Shriven of "wasteful competition," the monopolist can split their profits with the public by funding public goods and the public interest.
Google has clearly reneged on that bargain. A company experiencing the dramatic security failures and declining quality should be pouring everything it has to righting the ship. Instead, Google repeatedly blew tens of billions of dollars on stock buybacks while doing mass layoffs:
https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task
Those layoffs have now reached the company's "core" teams, even as its core services continue to decay:
https://qz.com/google-is-laying-off-hundreds-as-it-moves-core-jobs-abr-1851449528
(Google's antitrust trial was shrouded in secrecy, thanks to the judge's deference to the company's insistence on confidentiality. The case is moving along though, and warrants your continued attention:)
https://www.thebignewsletter.com/p/the-2-trillion-secret-trial-against
Google wormed its way into so many corners of our lives that its enshittification keeps erupting in odd places, like ordering takeout food:
https://pluralistic.net/2023/02/24/passive-income/#swiss-cheese-security
Back in February, Housefresh – a rigorous review site for home air purifiers – published a viral, damning account of how Google had allowed itself to be overrun by spammers who purport to provide reviews of air purifiers, but who do little to no testing and often employ AI chatbots to write automated garbage:
https://housefresh.com/david-vs-digital-goliaths/
In the months since, Housefresh's Gisele Navarro has continued to fight for the survival of her high-quality air purifier review site, and has received many tips from insiders at the spam-farms and Google, all of which she recounts in a followup essay:
https://housefresh.com/how-google-decimated-housefresh/
One of the worst offenders in spam wars is Dotdash Meredith, a content-farm that "publishes" multiple websites that recycle parts of each others' content in order to climb to the top search slots for lucrative product review spots, which can be monetized via affiliate links.
A Dotdash Meredith insider told Navarro that the company uses a tactic called "keyword swarming" to push high-quality independent sites off the top of Google and replace them with its own garbage reviews. When Dotdash Meredith finds an independent site that occupies the top results for a lucrative Google result, they "swarm a smaller site’s foothold on one or two articles by essentially publishing 10 articles [on the topic] and beefing up [Dotdash Meredith sites’] authority."
Dotdash Meredith has keyword swarmed a large number of topics. from air purifiers to slow cookers to posture correctors for back-pain:
https://housefresh.com/wp-content/uploads/2024/05/keyword-swarming-dotdash.jpg
The company isn't shy about this. Its own shareholder communications boast about it. What's more, it has competition.
Take Forbes, an actual news-site, which has a whole shadow-empire of web-pages reviewing products for puppies, dogs, kittens and cats, all of which link to high affiliate-fee-generating pet insurance products. These reviews are not good, but they are treasured by Google's algorithm, which views them as a part of Forbes's legitimate news-publishing operation and lets them draft on Forbes's authority.
This side-hustle for Forbes comes at a cost for the rest of us, though. The reviewers who actually put in the hard work to figure out which pet products are worth your money (and which ones are bad, defective or dangerous) are crowded off the front page of Google and eventually disappear, leaving behind nothing but semi-automated SEO garbage from Forbes:
https://twitter.com/ichbinGisele/status/1642481590524583936
There's a name for this: "site reputation abuse." That's when a site perverts its current – or past – practice of publishing high-quality materials to trick Google into giving the site a high ranking. Think of how Deadspin's private equity grifter owners turned it into a site full of casino affiliate spam:
https://www.404media.co/who-owns-deadspin-now-lineup-publishing/
The same thing happened to the venerable Money magazine:
https://moneygroup.pr/
Money is one of the many sites whose air purifier reviews Google gives preference to, despite the fact that they do no testing. According to Google, Money is also a reliable source of information on reprogramming your garage-door opener, buying a paint-sprayer, etc:
https://money.com/best-paint-sprayer/
All of this is made ten million times worse by AI, which can spray out superficially plausible botshit in superhuman quantities, letting spammers produce thousands of variations on their shitty reviews, flooding the zone with bullshit in classic Steve Bannon style:
https://escapecollective.com/commerce-content-is-breaking-product-reviews/
As Gizmodo, Sports Illustrated and USA Today have learned the hard way, AI can't write factual news pieces. But it can pump out bullshit written for the express purpose of drafting on the good work human journalists have done and tricking Google – the search engine 90% of us rely on – into upranking bullshit at the expense of high-quality information.
A variety of AI service bureaux have popped up to provide AI botshit as a service to news brands. While Navarro doesn't say so, I'm willing to bet that for news bosses, outsourcing your botshit scams to a third party is considered an excellent way of avoiding your journalists' wrath. The biggest botshit-as-a-service company is ASR Group (which also uses the alias Advon Commerce).
Advon claims that its botshit is, in fact, written by humans. But Advon's employees' Linkedin profiles tell a different story, boasting of their mastery of AI tools in the industrial-scale production of botshit:
https://housefresh.com/wp-content/uploads/2024/05/Advon-AI-LinkedIn.jpg
Now, none of this is particularly sophisticated. It doesn't take much discernment to spot when a site is engaged in "site reputation abuse." Presumably, the 12,000 googlers the company fired last year could have been employed to check the top review keyword results manually every couple of days and permaban any site caught cheating this way.
Instead, Google is has announced a change in policy: starting May 5, the company will downrank any site caught engaged in site reputation abuse. However, the company takes a very narrow view of site reputation abuse, limiting punishments to sites that employ third parties to generate or uprank their botshit. Companies that produce their botshit in-house are seemingly not covered by this policy.
As Navarro writes, some sites – like Forbes – have prepared for May 5 by blocking their botshit sections from Google's crawler. This can't be their permanent strategy, though – either they'll have to kill the section or bring it in-house to comply with Google's rules. Bringing things in house isn't that hard: US News and World Report is advertising for an SEO editor who will publish 70-80 posts per month, doubtless each one a masterpiece of high-quality, carefully researched material of great value to Google's users:
https://twitter.com/dannyashton/status/1777408051357585425
As Navarro points out, Google is palpably reluctant to target the largest, best-funded spammers. Its March 2024 update kicked many garbage AI sites out of the index – but only small bottom-feeders, not large, once-respected publications that have been colonized by private equity spam-farmers.
All of this comes at a price, and it's only incidentally paid by legitimate sites like Housefresh. The real price is borne by all of us, who are funneled by the 90%-market-share search engine into "review" sites that push low quality, high-price products. Housefresh's top budget air purifier costs $79. That's hundreds of dollars cheaper than the "budget" pick at other sites, who largely perform no original research.
Google search has a problem. AI botshit is dominating Google's search results, and it's not just in product reviews. Searches for infrastructure code samples are dominated by botshit code generated by Pulumi AI, whose chatbot hallucinates nonexistence AWS features:
https://www.theregister.com/2024/05/01/pulumi_ai_pollution_of_search/
This is hugely consequential: when these "hallucinations" slip through into production code, they create huge vulnerabilities for widespread malicious exploitation:
https://www.theregister.com/2024/03/28/ai_bots_hallucinate_software_packages/
We've put all our eggs in Google's basket, and Google's dropped the basket – but it doesn't matter because they can spend $20b/year bribing Apple to make sure no one ever tries a rival search engine on Ios or Safari:
https://finance.yahoo.com/news/google-payments-apple-reached-20-220947331.html
Google's response – laying off core developers, outsourcing to low-waged territories with weak labor protections and spending billions on stock buybacks – presents a picture of a company that is too big to care:
https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi
Google promised us a quid-pro-quo: let them be the single, authoritative portal ("organize the world’s information and make it universally accessible and useful"), and they will earn that spot by being the best search there is:
https://www.ft.com/content/b9eb3180-2a6e-41eb-91fe-2ab5942d4150
But – like the spammers at the top of its search result pages – Google didn't earn its spot at the center of our digital lives.
It cheated.
If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
https://pluralistic.net/2024/05/03/keyword-swarming/#site-reputation-abuse
Image: freezelight (modified) https://commons.wikimedia.org/wiki/File:Spam_wall_-_Flickr_-_freezelight.jpg
CC BY-SA 2.0 https://creativecommons.org/licenses/by-sa/2.0/deed.en
#pluralistic#google#monopoly#housefresh#content mills#sponcon#seo#dotdash meredith#keyword swarming#iac#forbes#forbes advisor#deadspin#money magazine#ad practicioners llc#asr group holdings#sports illustrated#advon#site reputation abuse#the algorithm tm#core update#kagi#ai#botshit
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SEO Keyword Research
Keyword Research is an techniques for search query or question that visitors are looking for products or services in SERP. SEO is an process of doing great keyword research organically or free. This improves Ranking top in Search engine. There are many keywords Research tools like google keyword planner,ubersuggest,yoast seo, both paid and unpaid.
There are main two tpes of keywords like:
1.long tail – Long tail keywords having more than 3 or 4 words in one pharses in searh engine bar.
2. Short tail- Short tail having only one or two words in one pharses.
#SEO Keyword Research#SEO#Keyword#keyword optimization#keyword strategy#google keyword planner#google keywords
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went on a bit of a rabbit hole of scrolling random blogs and eventually found myself looking at a callout post where the op called a specific blogger a pedophile and every time people asked them for any proof whatsoever they just linked their paypal and said "pay me for my labor first and then I'll show you" 💀
#'hey op do you have any proof for this?' 'google is free :/ people have been calling them out since forever the proof is out there...'#'I googled every possible keyword about this and found nothing?' 'pay me Cash Money to apologize for doubting me THEN I'll show you'#paywalling callout posts 💀💀💀#marina marvels at life
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Not to sympathize with Zane but-
Let's forget for one minute the whole mystery if he changed from poet to filmmaker via spooky shenanigans for spooky yet unknown reasons, and instead we see him as an Artist(tm):
An artist who got famous for one of his works, to the point that to everyone he is said artwork. He's been mixed up with the character.
Everyone celebrating the one work of art and the one character, completely ignoring the artist is capable of doing a wider variety of artworks, maybe even ignoring his entire back catalogue.
The moment he did the one movie after immigrating? That's it, his reputation. Forget whatever he did in his homeland, foreigners in a foreign land have now decided he is Tom the Poet. It didn't matter at all that the character was voiced by some other person.
And now, let's entertain for a minute both possibilities being real at the same time: Alan Wake is a fictional character by Thomas Zane, and Thomas Zane is a fictional character by Alan Wake.
In both cases the character has the author's face. To the point that outside parties say it out loud - the Anderson bothers referring to Alan as Tom, Saga seeing a picture of Zane and wondering why does he look like Alan.
And the gall - Alan asking Thomas why does he look like him.
A fictional character now claiming the author's visage. The artist pigeon holed into one narrow genre. The Artist fighting his own work to reclaim his identity.
Thomas Zane goes as far as making a movie and once again play a character in it, but this time it's a different character. Tom is reclaiming his own visage. He plays writer Alan Wake in Yötön Yö.
There's no subtlety, there's no subtext!
Even when Remedy had Max Payne recast, Sam Lake was unable to get rid of the reputation, even if the character was voiced by a different actor. Recognized as Max Payne by foreigners in a foreign land(s).
And then, two decades later his face is back, but this time the IP belongs to Remedy. And it's not just the the voice and face of Max Payne with a different name - the author also plays as himself.
"Finally, voice and face are one and the same!" said Ilkka Villi/Tom Zane.
And if you take a step back, you could see Zane trying to take Casey from Alan as the deal between Remedy and Rockstar have with Max Payne. The IP was developed by one studio but belongs to the other. And now the original developers are reclaiming it by changing the name a little and inserting the character in one of their own IPs.
But you know, Casey is (in universe) a real person, same as a certain author in real life.
So, not to sympathize with Zane, but I understand why he gets annoyed when someone asks him if he was a poet. The poet could've been really just a character from his most famous work.
It is annoying when your name gets only recognized because of a narrow selection of your works. And that work may not even be the most meaningful to you or your favorite one!
These writers at Remedy are having so much fun and I'm glad they're all free to be as unhinged as they've been. I think they should go further.
Anyways, I propose Zane keeps getting confused with The Poet just to bully him lmao.
#alan wake 2#alan wake#thomas zane#tom zane#let's also not forget ilkka villi directed his own short film#hahah nooo not me getting annoyed when people would ask me why am I not doing more of x fanart in the past#or the first suggestion when googling my name was x franchise#mr zane take it from me - I've learned#stop caring and keep doing your thing#your thing as in art not fucking with the story hmm#still sorry you can't mute keywords in the dark place or real world :(#remedyversetxt
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incredibly funny how a bunch of people interpreted “ao3 was almost certainly scraped as part of the gpt training dataset because it’s a big easily accessible body of english language text, so you can prompt gpt with surprisingly vague stuff and it will autocomplete with snarry underage or wangxian a/b/o” as “elon musk Personally is Currently scraping ao3 and training an ai to plagiarize fic, going to go lock ALL my works on ao3 IMMEDIATELY”
its. its already in the dataset. how do you think these things work. “locking my works to registered users only until after the scraping stops!” my dude the ao3 team just needs to like add a robots.txt and check the useragent and stuff to prevent this from happening in the future*, and theyre already on it, but not only is the existing body of work presumably In the Dataset, the model has ALREADY BEEN TRAINED. that omelet isnt going to get unscrambled
(*im assuming that everyone gathering datasets for large language models is being reasonably Polite about it bc these are both very simple to circumvent — if this assumption is false then ao3 might need to graduate to Offensive Measures but also we would definitely need to bully the culprits off of hacker news)
anyway im not taking any Stance one way or the other on the “ai art debate” (other than maybe “none of you know what the hell you’re talking about”) but we’re definitely going to see a whole new world of copyright claims against the big art models and ml researchers developing new tools for “removing” stuff from a trained model, and i for one think that it will be SO entertaining to watch
#i cant believe how many fucking. layers of stupid misinformation are in this rumor#ELON MUSK COFOUNDED OPENAI BUT HE LEFT THE BOARD IN 2018#the trashcan speaks#currently i think the main ‘anti plagiarism’ tool is blacklisting prompt keywords which is…………. just SO hacky#(wrt ai art. i think for gpt you would need to blacklist popular fandoms from the output at the very least)#(which they probably wont unless they get copyright claimed.)#(IMAGINE. hottest legal battle of 2025 is google vs. disney litigating whether ai generated fanfiction is fair use……….)
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I just wanted to know if it was safe to play any of your IF (Undertale) games. I want to play them but I don't know if the links are safe or not.- I just figured I'd ask and I'm new here on following you.
No, when you click on them it takes you to Never Gonna Give You Up on YouTube and I instantly break into your home to snuggle your pets while you’re distracted.
Also, your entire computer turns into Wingdings font. My condolences.
The only reason my links are still up and Tumblr hasn’t body tackled me into the grave is because I’m bribing the staff members with your pets. /t /lh
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The links are to itch.io which is a free to use game platform.
None of my games require you to download anything, they are all HTML (web based). The extent of them accessing your web browser is if you choose to save the game, the game file is saved to your cache/cookies. If you want to have a back up of your save file you can download a copy directly to your computer, but it is by no means a requirement.
While itch.io has their own policies to protect users when downloading games off their site (as some games are EXE and so require a downloads), you should always practice safe vigilance. If you don’t feel comfortable to download something, don’t. 
#hmm#I would also advise learn how to read links#you can then Google keywords from the link and make your own assessment#even if they were dangerous like I wouldn’t admit that fella#please practice safe internet usage#there’s plenty of YouTube videos to show you how to check links
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IT'S JUST ONE OF THOSE DAYS‼️🗣
#please tell me you guys know the image this is referencing none of my keywords on google bring it up lol#dbz#dragonball#dragon ball#videl#videl satan#hanvi#son gohan#limp bizkit#korn#my main reference? growing up in the 2000s and the main population in my area being rednecks and numetal addicts
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