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[digitalmarkitors]

Customized PPC Packages in India – Drive Targeted Traffic at Affordable Rates

Looking for the best PPC packages in India to boost your online presence? At Digital Markitors, we offer customized Pay-Per-Click solutions that help drive targeted traffic and maximize conversions. Our services include keyword research, ad design, campaign management, and real-time performance tracking, all tailored to your business needs. Whether you're a startup or an established brand, we provide flexible packages at competitive prices. Ready to grow your business? Contact us today at 9818888064 to learn more about our PPC packages and start increasing your visibility!

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Google ads charges in India | Anirup Technologies LLP

Google Ads is a cost-effective way to reach your target audience in India. The average cost per click is Rs. 10 to Rs. 50. Contact us today to get started! We Anirup Technologies, Best Google ads agency in India, always here to help you ! Quote today to know our Google ads charges in India !

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How Do I Become a Successful Digital Marketing Freelancer?

Becoming a successful digital marketing freelancer requires a combination of hard work, expertise, and strategic planning. In a competitive industry like digital marketing, it’s not enough to have basic skills. You need to constantly evolve, keep up with trends, and offer real value to clients. digital marketing freelancer in India offers the freedom to be your own boss, work from anywhere, and set your own rates, but it also comes with challenges such as finding clients, managing projects, and standing out in a crowded market.

This article will guide you through the steps to becoming a successful digital marketing freelancer, covering essential skills, strategies for finding clients, and tips for maintaining success over the long term.

Master the Essential Skills of Digital Marketing Before you can succeed as a freelancer, you need to develop a strong foundation in digital marketing skills. Digital marketing is a broad field, and understanding its various components will enable you to offer a wide range of services to clients. The key areas to focus on include:

Search Engine Optimization (SEO): SEO is critical for helping websites rank higher in search engines like Google. You need to understand both on-page and off-page SEO, keyword research, and technical seo freelancer to optimize websites effectively.

Pay-Per-Click (PPC) Advertising: PPC platforms like Google Ads and Facebook Ads are essential for driving immediate traffic to websites. Learning how to create, manage, and optimize PPC campaigns will make you more valuable to clients who need fast results.

Social Media Marketing: Mastery of social media management  platforms like Facebook, Instagram, LinkedIn, and Twitter is key. You should know how to create content that resonates with audiences, manage accounts, and run paid advertising campaigns on these platforms.

Content Marketing: The ability to create and distribute valuable content is important for engaging audiences and driving traffic to a client’s website. This includes writing blog posts, creating videos, or designing infographics.

Email Marketing: Email marketing remains one of the most cost-effective ways to nurture leads and increase conversions. Learning how to create engaging emails, segment lists, and set up automated email workflows is a valuable skill for freelancers.

Analytics and Data Interpretation: Being able to track and analyze the performance of your marketing campaigns is essential. Mastering tools like Google Analytics, Facebook Insights, and other data analytics tools will allow you to measure success and make data-driven decisions.

There are plenty of online resources and certifications available to help you develop these skills. Some of the most recognized certifications include google ads cost Certification, Google Analytics Individual Qualification (GAIQ), and HubSpot Academy certifications for inbound and content marketing.

Identify Your Niche One of the most effective ways to differentiate yourself from other digital marketing freelancers is by choosing a niche. While it’s great to have a broad understanding of digital marketing, specializing in a specific area allows you to become an expert and attract clients who are willing to pay a premium for your expertise.

Some niches you can consider include:

E-commerce Marketing: Helping online stores grow by optimizing product listings, managing PPC campaigns, and improving conversion rates. Local SEO: Working with small, local businesses to improve their search engine rankings for location-based keywords. Social Media Ads: Focusing on paid advertising strategies for Facebook, Instagram, and LinkedIn. Content Strategy and SEO: Specializing in creating long-form content strategies that improve SEO and drive organic traffic. Specializing in a niche also makes it easier to build your portfolio, as you’ll have a clear focus for the type of projects you want to showcase.

Build a Portfolio and Showcase Your Skills To attract clients, you need a portfolio that showcases your skills and experience. A well-crafted portfolio demonstrates your ability to deliver results and builds trust with potential clients.

If you’re just starting and don’t have client work to show yet, consider the following options:

Create a Personal Blog: Use your blog to demonstrate your SEO, content creation, and social media management skills. Share valuable insights about digital marketing topics, which can also help you attract potential clients.

Offer Free or Discounted Services: In the beginning, offer your services to friends, family, or local businesses at a discounted rate in exchange for testimonials and case studies. This will give you real-world experience and valuable social proof.

Develop Case Studies: Once you’ve completed a few projects, create detailed case studies that showcase the results you achieved for clients. Include metrics such as increased website traffic, improved rankings, or higher conversion rates.

Your portfolio should be hosted on a professional website where clients can easily view your work, learn about your services, and contact you.

Set Your Pricing and Build a Business Plan One of the biggest challenges for new freelancers is deciding how much to charge for their services. Pricing too low may undervalue your work, while pricing too high can deter potential clients.

Here are some strategies to help you determine your rates:

Hourly vs. Project-Based Pricing: Many freelancers start by charging an hourly rate, which can range from ask depending on your experience and niche. Alternatively, project-based pricing allows you to charge a flat fee for the completion of a project, which often works better for larger campaigns or long-term clients.

Consider the Value You Provide: When setting your rates, think about the value you’re bringing to the client. For example, if you’re running a PPC campaign that generates thousands of dollars in revenue, your pricing should reflect the ROI you’re delivering.

Offer Retainer Agreements: A retainer is when a client pays you a set fee every month for ongoing services, such as managing their social media accounts or running SEO campaigns. Retainers provide steady income and build long-term relationships with clients.

It’s also essential to create a business plan. Freelancing is essentially running a business, so think about your goals, how much revenue you need to generate, and your long-term growth strategy.

Find and Retain Clients Finding clients is one of the most critical aspects of freelancing. Here are some methods for attracting and retaining clients:

Freelance Platforms: Sites like Upwork, Freelancer, and Fiverr are great for finding freelance gigs, especially when you’re starting. As you gain more experience and build a reputation, you can gradually move toward finding clients through other means.

Networking: Attend industry events, webinars, and workshops to meet potential clients and other freelancers. Join online communities such as LinkedIn groups and Facebook groups to connect with business owners looking for digital marketing freelancers.

Cold Pitching: Research potential clients in your niche and reach out to them directly via email or LinkedIn with a personalized pitch. Explain how you can help solve their problems and provide examples of your work.

Referrals: Once you have a few clients, ask them for referrals. Word-of-mouth marketing is powerful, and happy clients are often more than willing to recommend you to others.

Building long-term relationships with clients is essential for maintaining a steady income as a freelancer. Deliver excellent work, communicate regularly, and go the extra mile to exceed client expectations.

Stay Organized and Manage Your Time Effectively As a freelancer, you’ll need to juggle multiple clients, deadlines, and tasks. Staying organized is key to managing your time effectively and delivering quality work.

Use Project Management Tools: Tools like Trello, Asana, and ClickUp can help you stay organized and track project deadlines, deliverables, and client communications.

Set Clear Deadlines and Expectations: Always agree on clear deadlines and project scopes with your clients. Clear communication helps avoid misunderstandings and ensures everyone is on the same page.

Prioritize Your Tasks: Focus on high-value tasks that drive results for your clients. This will help you manage your workload efficiently and meet deadlines without sacrificing quality.

Conclusion Becoming a successful digital marketing freelancer requires a combination of mastering the right skills, identifying your niche, building a portfolio, setting competitive rates, and finding clients. It’s a journey that takes time, effort, and continuous learning, but with the right approach, you can build a profitable and rewarding freelance career in digital marketing. By focusing on delivering value to your clients, staying organized, and constantly improving your skills, you’ll be well on your way to long-term success.

[skillsify]

Our advertising company in Delhi provides top-notch digital marketing services. We help businesses grow by creating effective online ads, managing social media, optimizing search engines, and designing attractive websites. Our expert team ensures your brand reaches a wider audience and achieves better results. Trust us to boost your online presence with our comprehensive digital marketing solutions, covering everything from content creation to analytics. Partner with us for all your advertising needs and watch your business flourish across the digital landscape.

[levyconindia001]

Difference between Organic Search vs Paid Search

Organic Search v/s Paid Search is a comprehensive product that provides a detailed comparison between these two essential marketing strategies. It offers valuable insights into the benefits and drawbacks of each approach, helping businesses make informed decisions about their online advertising efforts. With a focus on organic search engine optimization (SEO) and paid search advertising.

[bangtanhoneys]

BTS Wedding Series: Food/Cake Tasting

SEOKJIN

If there was one thing Seokjin was adamant about in the whole wedding planning, it was the food. He had cooked for the boys for the past 10+ years, he had been on enough variety shows with food, he did enough of his own mukbang videos to affirmatively say that he was a foodie. And when it came to the cake, the two of you had worked out a design and the flavours you wanted. 

However, the whole food situation was firmly in his hands. 

There had been emails back and forth to the hotel on Jeju island with menus, a private phone call with the chef and a presentation by Zoom by said chef over the various Korean meals that the kitchen could provide. 

“Would it be possible to have a variation? Such as buffet stations and grazing tables laid out for everyone to pick from, to include different cultures but to include Korea as the main food as well,” Seokjin asked after going through your pinterest board where you had kept some of your ideas.

The chef in question glanced up, surprised as he was used to dealing with couples who went strictly with traditional Korean wedding food and never varied outside of that. His team were muttering in the background and there was various clicking, as they went through their own Google images to figure out what Seokjin was asking of him.

“We’re looking at a varied buffet rather than your strict sit down meal. I love American and Indian dishes, Seokjin loves Korean food and burgers. My parents prefer sushi yet they love Thai food. We have such a variation coming that we want to cover all aspects,” you summarised. And then the chef got it.

“Ah, I see! Right okay, so let’s do foods from around the world then. We'll have different food stations like you say - Japan, Korea, America, Italy, Thailand, India, Spain, etc. And then have a grazing table for fruits, bread, your desserts and then of course your wedding cake,” the chef said as he drew a plan on the board behind him. If he hadn’t been a cook in this life, you would have assumed he was an artist in another.

“The cake we’re going to sort when we’re next on Jeju but for desserts, could we look at brownies, cookies, blondies, cupcakes, etc. We’re well aware of people’s different choices,” Seokjin added as he wrote down his own list of his own requests.

“Mr. Kim, this is going to cost quite a bit. I know you’re an idol but this is going to cost.”

Seokjin gave a wave of his hand in an almost imperial way, causing you to hide a smile behind your hand. Another thing you had to give over to him was the budget. 

“Don’t worry about that - when it comes to my food, I’m ready to spend the money. Do you know BTS?”

Of course the chef did as did the whole team by the way they were nodding.

“Then you know I’m a foodie and I love my food. And this one here loves her desserts so it’s a compromise and I won’t compromise on food,” Seokjin added by pinching your side, wincing at the slap on the arm in return. 

“As long as you're sure. Let us arrange a date for you two to come and try some samples, then you can make a weekend out of it,” the chef suggested.

“A weekend trying food? Yes please!”

YOONGI

There was one thing you had promised Yoongi when it came to the wedding.

Tangerines.

He didn’t know how you were going to do it but he wanted tangerines because that’s what he loved and wanted. He had already picked out a four course meal for the wedding, fully Korean, with lamb skewers thrown in because he saw them on the menu and wanted them. The cake, however, was your deal. He just wanted tangerines.

So while you were looking for inspiration on wedding cakes during the early stages, you saw plenty of tiered wedding cakes with orange slices on the sides, painted oranges on the fondant, half naked cakes with fresh fruit all around. It was all locked away for your meeting with the lady who was going to do your wedding cake for you, something you dragged Yoongi along because coffee and cake went well together.

“So, what are you two looking for?” she asked, opening up her ipad to get started on the design.

“We’re both kind of plain people. The wedding decor is going to be simple with glass and flowers and candles. White roses, white peonies with plenty of greenery. Our invitations had a hint of blue on them. But Yoongi loves tangerines so I want to do tangerine name cards and if we could have tangerines on the cake as well, or in the flavour, then that would be perfect,” you explained. 

Yoongi perked up at the mention of his favourite fruit. He didn’t know about the name card suggestion as he had briefly glanced at your ideas and the idea that you wanted to incorporate something he loved, made him realise that every single decision had him in mind.

“Wait till you see the favours I’ve ordered,” you muttered as you patted his leg, grinning slightly.

“Is that why I’ve been locked out of the spare room?” he muttered back, one eye on the lady designing the cake and one eye on you.

“Of course. It’s hell in there right now.”

“So,” the lady interrupted unapologetically to show you her design. “I’m thinking vanilla buttercream because that works well, then we can add fresh tangerines or kumquats which are slightly smaller or I can make the tangerines and flavour them. For the cake layers, since you like simple, depending on the tiers and how many you need, we could go with vanilla cake with lemon to bring in the citrus, then another tier of vanilla with pink champagne and another vanilla with maybe chocolate.”

“These sound all amazing. Are we able to have any tasters?”

“I’ll be back in just a moment,” the lady said as she laid her ipad on the table with the design still in place.

“How many tiers do we need?” Yoongi asked, seeing the design was for three tiers. 

“Well, we’re looking at 250 for the reception and the Korean ceremony,” you said once you brought up your guest list file on the phone.

Yoongi sighed. As much as he hated being put on display like that, he knew it was to keep both sets of parents happy and to have everyone who meant the world there as well. At least the legal ceremony a few days before was just yourselves, the boys, your parents and no one else. 

“How many tiers can we do for 250 people?” Yoongi then asked the lady who came out with two trays of vanilla cake with different variations of filling. 

“You’ll be looking at 6 tiers then.”

Yoongi sighed again but happily picked up the fork he was given as well as a tray of cake. “Well, we best get tasting then.”

In the end, you picked vanilla with lemon, red velvet with cream cheese, vanilla with pink champagne and then a cookies and cream tier because at this point, why the hell not. 

HOSEOK

The hotel itself had many restaurants to choose from and when it came to the wedding, especially with the amount of guests who were coming and how much you were setting aside just for the food, the hotel had sent you all the menus available. 

You wanted Korean but mixed with a bit of international food as well as the wine and other alcohol to compliment it. Everything had to be big and bright like your wedding theme and to match your cake as well which had been designed to be dripped in bright rainbow colours with gold lustre and fresh bright flowers. 

“So Festa is our contemporary European dining, the Granum is all day dining and is international and the Club Member’s Restaurant is Korean so you’ve got a good mix here,” the wedding organiser said as she showed you to the private dining area where you were going to have your wedding tasting from the samples you had picked from the menus provided.

For starters, you had picked smoked salmon with caesar salad, kimchi soup with bean sprouts and shrimp croquette and dill cream. 

Scoffing all that with your wine and grinning as Hobi made notes, you then went onto your main dishes. These had been Hobi’s picks and you could tell when the dishes had arrived, large servings of meat. Prime steak was one dish, grilled lobster was another and then lamb rack with vegetables.

If that wasn’t enough, a small pizza and bolognese pasta also arrived.

“What?” Hobi asked around a slice of pizza.

“You think we’re feeding the country?” you asked, cutting into the prime steak that was cooked perfectly.

“I had to stop myself at the sides because there were too many,” Hobi admitted as he stole the piece of steak you had cut up.

“Of course,” you muttered as you stole the rest of his pizza.

Dessert had been a combined effort as your wedding cake was only two tiers and would feed just under 200 people. Blueberry cheesecake, chocolate tart with vanilla ice cream and then orange pound cake with ice cream. And not only that, the tables would get a platter of seasonal fruit.

“This is going to be hard,” you pouted as you spooned up some of the chocolate tart. “We might have to come back and try them again.”

Hobi chuckled as he bypassed the chocolate tart and went for the cheesecake. “I completely agree. Let’s bring Seokjin and Taehyung with us next time. They're the fussiest.”

NAMJOON

Picking the food had been an easy thing for the two of you as you both didn’t like fish and had settled on going Korean with a little mix of international foods for the guests who you just had to invite. Luckily enough, the maximum numbers for your outdoor wedding were 150 and you had managed to drop that to 130 for all your friends and family then the famous people who Namjoon knew he had to invite. 

It was a bit odd addressing the invitations to such famous people and it was even more odd when they actually accepted. With the food organised with the hotel, it was time to turn to the cake. 

You two had spent the better part of a day looking up wedding cakes with your appointment with the cake maker fast approaching and settled on a design you both liked - handpainted flowers alongside the tiers of the cake, all with meaning and thoughts behind them. Specifically picked for the two of you to incorporate your wedding flowers, birth flowers, etc. 

Namjoon happily tucked into the slice of cake the lady handed over, white chocolate passionfruit while she handed you coffee and walnuts. If there was something you both were adamant on, it was the cake flavours would be unique. 

You needed a four tier cake and while she designed the flowers on her ipad, you two tucked into the next set of flavours. 

“I want to take that cake home,” Namjoon pointed towards the plate that was now empty of his passionfruit slice. 

“I’m loving this raspberry and white chocolate,” you added as you cut a bit off with your fork and handed it over to your future groom.

“This is going to be so hard,” he muttered around the mouthful of cake and turned the plate that held his lemon slice. “But I think I’ve made my choices.”

“Oh? Already?” you asked, licking off some of the raspberry buttercream. 

“I want that passionfruit, as well as your raspberry one and I think we just need plain vanilla for the boring people. And I think we need a chocolate layer, maybe with caramel and I want a lemon layer as well,” Namjoon picked off, still happily munching on the lemon cake. 

You thought for a moment, thinking of all the people who were coming and if any of them were allergic to anything in those flavours and nothing was springing out at you. And when the lady showed you the design of greenery, daisies, white roses, peonies and little forget me nots - everything just fell into place.

“All those flavours and that cake design please.”

JIMIN

You didn’t know where the number of guests had come from but you somehow reached the 150 mark which was just a little squeeze for your venue but they had managed to confirm those numbers for the ceremony then the reception afterwards. You had picked and confirmed a cake well beforehand, settling on a five tier white cake but with fresh ivory and light pink flowers cascading around the cake itself. With flavours of vanilla, strawberry, lemon and raspberry, it had been sorted before you had even figured out your actual food menu. 

Jimin was firm when you two had spoken to your wedding organiser that he wanted a taste of Busan in his menus with Busan eomuk (fish cakes) and Milmyeon so he had something of home in the menu which was completely western. Of course, the hotel were happy to agree so they organised a menu specifically for your food tasting. 

First, it was the appetiser course of two options. The famous Busan fishcakes with a side of salad and some other bits and then shredded hoisin duck tortilla stack with cucumber and spring onion.

“How is that western?” Jimin muttered to you but happily tucked into the food either way. 

For the main course, there was the option of Milmyeon, roasted sirloin with green beans, mushrooms, sauce and optional potatoes or fries. As well as a chicken option or sea bass option as well. 

“This is hard,” you moaned as you cut into the steak and almost cried at how perfectly cooked it was. 

“It’s even harder when they give you these options,” Jimin laughed as he pointed in the direction of the chicken and sea bass that was waiting to be tested.

“I shouldn’t have had breakfast,” you realised when you cut into the chicken and happily popped it into your mouth.

And then for dessert, realising your cake probably wouldn’t cover 150 people, settled on two types of dessert: a cheesecake and desserts in miniature so people got three little ones to enjoy. 

“Shall we have it all?” Jimin questioned, spooning some of the cheesecake and feeding it to you. He then dug into the crumble which he hadn’t heard of before. 

“We’ve got plenty of people who are going to have different options,” you shrugged but were happy to go for all the choices suggested.

“Okay, let’s do it,” he made a note on the little bit of paper the waiters had given him to confirm his choices. 

TAEHYUNG

Though you had realised planning a wedding in another country was going to be hard, you didn’t realise how hard it was actually going to be. The venue dressing, provided by the hotel, was in Los Angeles as well as the cake lady, the photographer and everything else. You had a makeup team flying out with you and another photographer as well as a videographer, provided by HYBE, would be making the journey with you. 

Beverly Hills had been booked up the moment your invitations had gone out and surrounding hotels as well in what had been termed ‘the wedding of the century’ by the rest of BTS. Celebrities, fashion designers, music producers and god knows who else were making the trip to be there for Taehyung’s wedding. 

It was becoming a bit of a circus but he was so excited and devoted to the whole thing, that in the end it didn’t matter who was coming. You just wanted to marry the man. 

And at least your air travel miles were accumulating quickly with the amount of times you had to fly out to Los Angeles. This time it was to meet the cake lady as well as have your menu tasting - something you were eagerly awaiting as you had to mix it with Korean as well as western food. 

Of course, having a cake for 800 people was near impossible and it had been decided early on it would be limited to three real tiers, with the other three to be fake. No one would care anyway, especially with the amount of money you were putting into the food alone. And the wedding cake design had been simple yet extravagant - white fondant with vines of leaves and small flowers indented on each layer, with gold ribbon at the bottom of each tier and then red roses sandwiched in between each tier. 

They were given a menu exclusively designed by Wolfgang Puck, one of the most famous chefs out there, and a glass of champagne each. “We wouldn’t have gotten this in Korea,” Taehyung had muttered to you when you reached the VIP section of the restaurant. 

“They saw the cheque book,” you muttered back with a laugh. 

First was a king crab cocktail and a lamb rack with salad for entrees and then for the main course, you were given a large serving of bibimbap and Korean BBQ beef and a large serving of steak and Japanese kanpachi sashimi. 

“Definitely saw the cheque book,” you said around a mouthful of food and realised the two of you hadn’t spoken in the hour you had arrived at your table and served your food. 

“Well, it is delicious,” Taehyung said as he held up some of the sashimi and all but shoved it in his mouth. 

When you thought you were done, they came out with the dessert menu as well as wine menu. 

“I’m going to die,” you fake cried as you looked at the menu. “Oooh, they’ve got cheese platters. Should we have one for each table?”

Taehyung looked up from his wine menu and arched an eyebrow, “Now who's spending the money?”

“We’ve got a lot of celebrities to impress. So is that a yes?”

JUNGKOOK

With Jungkook being Jungkook, he already had a cake designed the moment you had talked about it. He had spent an agonising night on his ipad, drawing and redrawing, looking up inspiration and even turning to ARMY’s pictures to see if they had any inspiration to fulfil their fantasies. 

With nothing truly popping up, Jungkook had to simply turn to his imagination and wonder if it would work. And with the colour scheme you two had come up with, it was a little hard. 

“So, this is the design I’ve been working on,” Jungkook said to the cake designer who you had set up an appointment with over a week ago. 

The cake designer took the offered ipad and used his fingers to zoom in on the design, then back out. “It shouldn’t be a problem and it’s quite unique, it’s not something I’ve seen before. Let me draw my version with some ideas of cake layers and see what you two think.”

You eyed Jungkook suspiciously and wondered what he had cooked up.

“It represents all of us,” Jungkook explained as he patted your knee, taking the ipad back and shoving it into his ever present black backpack. 

With you travelling all the way to Busan to have this meeting as well as to sort out your food at the hotel, you hoped to have everything boxed up and done so you were putting a bit of faith in Jungkook and his cake. 

“So, I think for the bottom layer, we should do some kind of chocolate,” the cake designer explained as he turned his own ipad around to show the two of you. He had replicated what Jungkook had drawn but into something easier for a cake. 

The bottom layer had a marble effect with white base with a hint of black and purple in the marble effect. The second layer was pure purple with vanilla as its flavouring and then the top tier was pure white with strawberry champagne flavouring and white orchids dotted between the layers. 

“You included ARMY,” you whisper as you take the offered ipad and look at the intricate details in the marble that look like they were done on purpose. 

“Maybe it would be worth getting some kind of cake topper to represent that and you two,” the cake designer explained as he got up to get the suggested cake layers. 

It didn’t take Jungkook long to get his phone out and start looking.

[apexdigitalwork]

Does digital marketing have a good scope in India?

Digital marketing has been experiencing a meteoric rise in India, transforming the way businesses engage with their customers. With a vast population and increasing internet penetration, the Indian market offers immense potential for digital marketers.

Why Digital Marketing is a Promising Field in India:

Growing Internet Penetration: The number of internet users in India has been steadily increasing, providing a vast audience for businesses to reach. This growth has created a fertile ground for digital marketing strategies.

Evolving Consumer Behavior: Indian consumers are becoming increasingly tech-savvy and prefer online shopping and research. This shift in consumer behavior has made digital marketing a crucial component of any successful business strategy.

Diverse Market: India's diverse market with different languages, cultures, and preferences presents unique opportunities for targeted digital marketing campaigns.

Rising E-commerce: The e-commerce industry in India is booming, creating a high demand for digital marketing services to promote online businesses and drive sales.

Affordable Digital Marketing Solutions: Compared to traditional marketing channels, digital marketing offers cost-effective solutions for businesses of all sizes.  

Scope of Digital Marketing in India:

Social Media Marketing: Platforms like Facebook, Instagram, Twitter, and LinkedIn have become essential for reaching and engaging with the Indian audience.

Search Engine Optimization (SEO): Optimizing websites for search engines like Google helps businesses rank higher in search results and attract organic traffic.

Content Marketing: Creating valuable and engaging content, such as blog posts, articles, and videos, helps businesses establish authority and attract potential customers.

Pay-Per-Click (PPC) Advertising: Running targeted ads on search engines and social media platforms can help businesses generate quick results and reach specific audiences.

Email Marketing: Building and nurturing email lists allows businesses to send personalized messages and drive customer loyalty.

Influencer Marketing: Collaborating with influencers who have a strong following can help businesses reach a wider audience and build credibility.

In conclusion, digital marketing offers a vast scope in India, driven by increasing internet penetration, evolving consumer behavior, and the growth of the e-commerce industry. Businesses that embrace digital marketing strategies can tap into the immense potential of the Indian market and achieve significant growth.

[srvmediaagency]

Does PPC Advertising Deliver Results?

PPC advertising is a popular digital marketing skill that many top-performance marketing agencies use to generate leads. It actually means pay-per-click advertising. What is it? Well, PPC allows you to show sponsored ads that appear on the top of the SERP. As the top two results get 90% of the clicks, your consumer will most likely click on the ad. However, there is one catch.

Every time someone clicks on your ad, you must pay Google a certain amount. This amount can range from one dollar to fifty dollars. Hence, many businessmen are sceptical about investing in PPC. Nevertheless, it is possible to invest smartly in PPC. Only then will it deliver results. The best way to go forward is a performance marketing agency in India.

Benefits of PPC Advertising

PPC advertising offers the innumerable benefits. These benefits are not absolute and depend on your campaign. However, you can achieve profitability if you plan your campaigns well.

Instant Visibility: Your website will appear on the first rank. You don’t need to wait for organic traffic.

Targeting Precisely: You can decide who you want to target and come on your website.

Measure Results: You can measure the success of your campaign through key performance indicators.

Complete Control: You can control the budget spent and stop the campaign whenever you wish.

Scalability: You can create word-of-mouth for your business through targeted ads.

PPC advertising companies succeed in providing you with all these benefits.

Let’s Create a Successful PPC Campaign

Now, let’s talk about a strategy to create a successful PPC campaign. You can delegate these tasks to a performance marketing agency in India for fruitful results. Use the following steps to design a lucrative campaign.

Setting Clear Goals: Decide the ultimate goal of your campaign. Do you want to spread awareness or generate leads? Its on you.

Conducting Thorough Keyword Research: Use the best keywords that your target audience searches for your services. 

Crafting Compelling Ad Copy: Your ad copy must trigger a buyer’s response.

Designing Engaging Landing Pages: Your landing page must induce your buyer to take action. They should provide at least their details or add items to their cart.

Optimising Bids and Ad Scheduling: Your ads must be live when most of your audience searches for you.

Utilising Ad Extensions: You must employ all possible tools for a successful PPC campaign.

Measuring the Effectiveness of PPC Campaigns

You can track the success of your campaigns through key performance indicators. The prime indicators are the percentage of quality leads and CTR. PPC advertising companies use metrics like CPL and ROAS to calculate ROI. You can also track customer acquisition costs through these campaigns and improve the ROI from what you learn.

Now, you have the answer to your question about how effective PPC advertising is. PPC advertising is a powerful strategy for your business. You can maximise your ROI and achieve real results. Just know how to optimise the campaign well.

[aparnanukala-blog]

Top Digital Marketing Certifications to Boost Your Career in 2024

As the digital marketing landscape continues to expand in India, staying competitive requires continuous learning and skill enhancement. Acquiring industry-recognized certifications can significantly boost your career by validating your expertise and keeping you abreast of the latest trends and tools. Here are the top digital marketing certifications you should consider elevating your career in 2024.

1. Google Digital Marketing & E-commerce Professional Certificate

Google’s Digital Marketing & E-commerce Professional Certificate is designed to help you master digital marketing fundamentals, including SEO, SEM, email marketing, and e-commerce. This certification is highly valued, with 75% of employers expressing a preference for Google-certified candidates.

Key Benefits:

Comprehensive coverage of digital marketing and e-commerce strategies

Real-world projects to apply your knowledge

Recognition from a global industry leader

Actionable Tip: Utilize Google’s certification to improve your practical skills in using tools like Google Ads and Google Analytics, essential for any digital marketing campaign.

2. HubSpot Inbound Marketing Certification

HubSpot’s Inbound Marketing Certification is ideal for those looking to specialize in inbound marketing strategies. It covers everything from content creation to social media promotion and lead nurturing. Inbound marketing is especially relevant in India, where content consumption is on the rise, with digital ad spending expected to grow by 10.5% annually.

Key Benefits:

Detailed understanding of the inbound marketing methodology

Practical tips for attracting and engaging customers

Access to HubSpot’s robust marketing tools

Actionable Tip: Implement inbound marketing techniques learned from this certification to attract and retain customers by providing valuable content and personalized experiences.

3. Facebook Blueprint Certification

Facebook Blueprint Certification offers in-depth training on Facebook, Instagram, and Messenger advertising. With Facebook having over 346 million users in India, proficiency in these platforms is crucial for reaching a broad audience.

Key Benefits:

Advanced knowledge of Facebook’s advertising tools

Strategies for creating effective ad campaigns

Insights into audience targeting and ad optimization

Actionable Tip: Leverage the skills from this certification to create highly targeted and cost-effective ad campaigns on Facebook and Instagram, maximizing your return on investment.

4. LinkedIn Marketing Solutions Certification

LinkedIn is a powerful platform for B2B marketing, and the LinkedIn Marketing Solutions Certification helps you harness its potential. It covers LinkedIn’s advertising tools, content marketing, and analytics, making it indispensable for marketers targeting professionals.

Key Benefits:

Mastery of LinkedIn’s marketing and advertising features

Strategies for effective B2B marketing

Enhanced understanding of LinkedIn analytics

Actionable Tip: Use LinkedIn’s marketing solutions to connect with industry professionals, generate leads, and build your brand’s authority in your niche.

5. Google Analytics Individual Qualification (GAIQ)

Google Analytics Individual Qualification (GAIQ) is essential for anyone serious about digital marketing. This certification provides comprehensive training on Google Analytics, enabling you to measure and analyse your marketing performance effectively.

Key Benefits:

Expertise in using Google Analytics for data analysis

Ability to track and measure marketing campaigns

Insights into user behavior and website performance

Actionable Tip: Apply your Google Analytics skills to gather actionable insights, optimize your marketing strategies, and demonstrate the effectiveness of your campaigns through data-driven decisions.

Conclusion

Earning these top digital marketing certifications can significantly enhance your career prospects in 2024. They provide you with the necessary digital marketing skills and knowledge to stay competitive in the dynamic field. For budding digital marketers, these certifications offer a pathway to mastering the latest tools and strategies, ensuring you remain relevant and valuable in the industry. Choose the certifications that align with your career goals and start building a more successful and rewarding digital marketing career today.

[uptodigitalmarketingskill]

DIGITAL MARKETING

Digital Marketing Course Content

Fundamentals of Digital marketing & Its Significance, Traditional marketing Vs Digital Marketing, Evolution of Digital Marketing, Digital Marketing Landscape, Key Drivers, Digital Consumer & Communities, Gen Y & Netizen’s expectation & influence wrt Digital Marketing.  The Digital users in India, Digital marketing Strategy- Consumer Decision journey,

POEM Framework, Segmenting & Customizing messages, Digital advertising Market in India, Skills in Digital Marketing, Digital marketing Plan.  Terminology used in Digital Marketing, PPC and online marketing through social media, Social Media Marketing, SEO techniques, Keyword advertising, Google web-master and analytics overview, Affiliate Marketing, Email Marketing, Mobile marketing

Display adverting, Buying Models, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, Programmatic Digital Advertising.

Social Media Marketing

Fundamentals of Social Media Marketing& its significance, Necessity of Social media Marketing, Building a Successful strategy: Goal Setting, Implementation.  Facebook Marketing: Facebook for Business, Facebook Insight, Different types of Ad formats, Setting up Facebook Advertising Account, Facebook audience & types, Designing Facebook Advertising campaigns, Facebook Avatar, Apps, Live, Hashtags  LinkedIn Marketing: Importance of LinkedIn presence, LinkedIn Strategy, Content Strategy, LinkedIn analysis, Targeting, Ad Campaign  Twitter Marketing:- Basics, Building a content strategy, Twitter usage, Twitter Ads, Twitter ad campaigns, Twitter Analytics, Twitter Tools and tips for mangers. Instagram & Snapchat basics.

Search Engine Optimization

Introduction to SEO, How Search engine works, SEO Phases, History Of SEO, How SEO Works, What is Googlebot (Google Crawler), Types Of SEO technique, Keywords, Keyword Planner tools  On page Optimization, Technical Elements, HTML tags, Schema.org, RSS Feeds, Microsites, Yoast SEO Plug-in  Off page Optimization- About Off page optimization, Authority & hubs, Backlink, Blog Posts, Press Release, Forums, Unnatural links.  Social media Reach- Video Creation & Submission, Maintenance- SEO tactics, Google search Engine, Other Suggested tools

Advertising Tools & Its Optimization

Advertising & its importance, Digital Advertising, Different Digital Advertisement, Performance of Digital Advertising:- Process & players, Display Advertising Media, Digital metrics  Buying Models- CPC, CPM, CPL, CPA, fixed Cost/Sponsorship, Targeting:- Contextual targeting, remarking, Demographics , Geographic & Language Targeting.  Display adverting, different type of ad tools, Display advertising terminology, types of display ads, different ad formats, Ad placement techniques, Important ad terminology, ROI measurement techniques, AdWords & Adsense.  YouTube Advertising:- YouTube Channels, YouTube Ads, Type of Videos, Buying Models, Targeting & optimization, Designing & monitoring Video Campaigns, Display campaigns

Website Hosting Using Word Press

Website Planning & Development- Website, Types of Websites, Phases of website development, Keywords: Selection process  Domain & Web Hosting:- Domain, Types of Domain, Where to Buy Domain, Webhosting, How to buy Webhosting  Building Website using Word press-What is Word press, CMS, Post and Page  Word press Plug-ins- Different Plug-ins, social media Plug-ins, page builder plug-ins: the elementor, how to insert a section, how to insert logo, Google Micro sites

[digitalmarkitors]

All-sized businesses that plan to advertise their business online should understand the market size, targeting capabilities, competitive landscape, and other factors while using Google ads for business promotion & growth. 

[cool-xtremeads]

Google Adwords packages India

Google Adwords is a pay-per-click (PPC) advertising platform that allows businesses to display their ads at the top of search engine results pages (SERPs). This can be a very effective way to generate leads and sales, but it can also be expensive.

The cost of Google Adwords in India varies depending on a number of factors, including the keywords that are being targeted, the competition, and the budget. However, in general, Google Adwords packages in India typically cost between ₹5,000 and ₹50,000 per month.

Here is a breakdown of some of the factors that can affect the cost of Google Adwords in India:

The keywords that are being targeted: Some keywords are more competitive than others. If you are targeting highly competitive keywords, you will need to invest more in Google Adwords in order to rank well.

The competition: The level of competition in your industry will also affect the cost of Google Adwords. If there are a lot of other businesses competing for the same keywords, you will need to invest more in Google Adwords in order to stand out.

The budget: You can set your own budget for Google Adwords. However, it is important to note that you will only be charged when someone clicks on your ad.

It is important to note that Google Adwords is not a quick fix. It takes time and effort to improve a website's ranking in SERPs. However, if you are patient and consistent, Google Adwords can be a very effective way to grow your business. If you are looking for Google Adwords agency in India, we Anirup Technologies, always here to help you! Contact us today: +91-9654499552

[eglogicstech-blog]

PPC Company in India: Boost Your Growth with EGlogics Softech

In today's fiercely competitive digital market, reaching your target audience and skyrocketing your business growth requires a strategic approach. PPC emerges as a powerful tool in this scenario, enabling businesses to gain instant visibility on search engines and social media platforms. However, optimizing the world of PPC can be a complex task. That's where partnering with a reliable PPC company in India becomes essential.

Why Choose a PPC Company in India?

The Indian digital marketing landscape is booming, overflowing with talented PPC specialists. Here's why partnering with an Indian PPC company might be the perfect fit for your business:

Cost-Effectiveness: A PPC Company in India often offers competitive rates compared to their global counterparts, making PPC marketing a more accessible option for businesses of all sizes.

Local Market Expertise: Indian PPC experts understand the variations of the Indian market, including user behavior, search trends, and cultural preferences. This local knowledge translates into highly targeted campaigns that resonate with your target audience.

Technical Proficiency: Indian PPC companies boast skilled professionals well-versed in the latest PPC tools and platforms like Google Ads, Facebook Ads, and others. This ensures your campaigns leverage the most effective strategies and technologies.

Benefits of Utilizing PPC Services

The advantages of implementing a well-structured PPC campaign are undeniable. Here's a glimpse of what you can expect:

Targeted Exposure: Reach the exact audience you're looking for, eliminating wasted impressions and maximizing your return on investment (ROI).

Measurable Results: Track the performance of your campaigns in real time, allowing for constant optimization and adjustments based on data-driven insights.

Faster Lead Generation: Unlike SEO, which takes time to establish organic ranking, PPC delivers quicker results, generating leads almost instantly.

Eglogics Softech: Your Trusted PPC Partner

When searching for a top-notch PPC company in India, look no further than Eglogics Softech https://www.eglogics.com/. Their comprehensive PPC management services encompass a wide range of platforms, including Google Ads, Facebook Marketing, YouTube Marketing, and more. Their team of certified professionals takes a data-driven approach, meticulously crafting customized campaigns that cater to your unique business goals.

Conclusion

Finding the right PPC company in India empowers you to leverage the immense potential of PPC advertising. By partnering with an experienced agency like Eglogics Softech, you gain access to expert guidance, targeted campaigns, and measurable results. With PPC by your side, you can unlock a world of opportunities to reach your target audience, generate leads, and achieve sustainable growth for your business.

[mundagenta]

Knock knock, KaiOS.

The ephemeral taste of innovating nearly obsolete bricks might be reaching its inevitable demise.

Nokia 8110 4G displayed in a kiosk at Mobile World Congress 2018. Image courtesy of Kārlis Dambrāns.

Despite the recent boom of feature phone sales over digital minimalism and dopamine detox trends, the future for KaiOS remains bleak as they fail to be consistent with their promises, thus miserably lagging against established giants in the market.

The good start

KaiOS is a partially open-source operating system developed by the Hong Kong-based company, KaiOS Technologies Inc. It was initially released in October 2017 and was forked from Boot 2 Gecko. Their name is from the Chinese for open – 开 (kāi) which “captures the idea of being inclusive.”

In just one year, they have overtaken Apple’s iOS as the second most popular operating system in India, with Android remaining on top, despite losing their 9% market share. In that same timeframe as well, they managed to sell around 450 million devices worldwide. Furthermore, their platform is compatible to WhatsApp, Twitter, YouTube, Google Maps, and Google Assistant.

To oversimplify things, KaiOS took the Boot 2 Gecko code (based from FirefoxOS) and modified it to run on hardware similar to that of feature phones and added the KaiOS Store. Other than that, they also implemented recent innovations that are becoming today’s standard, like 4G LTE and 5G, GPS, and Wi-Fi. By doing so, they effectively just created a separate phone segment, which some people call as the quasi-smartphones or smart feature phones.

KaiOS specifically chose the hardware present in their devices for an appealing approach to developing markets, like India and Pakistan, to bridge the digital divide and bring cheaper internet access. They removed the touch screen which they consider as the most costly part of the device, and replaced it with a cheaper T9 keypad input. Additionally, their devices only need 256MB to work and are also compatible with cost-efficient Spreadtrum chipsets.

What went wrong

By doing so, they effectively avoided the mistakes that Mozilla made. They chose a target audience first and offered them a product. They made an operating system out of the web but used that as a tool rather than the end goal, the latter being their approach to the digital divide. But not all products are perfect on their own, as their approach is a double-edged sword.

The T9 keypad meant that the apps had to be optimized to work on such inputs. Likewise, dissimilar to FirefoxOS, not all webpages can run on KaiOS devices due to hardware restraints. Such disadvantages make it an appealing short-term solution while their users save up for better entry-level Android devices.

Platform immaturity

The platform is still quite immature, despite five years since its initial launch. Some users claimed that their devices sometimes cannot receive calls, and crashes on related functions constantly. The battery also does not live up to its expectations and provides a ‘disappointing’ performance. Additionally, the calendar’s sync and date functionality is unstable, the alarm clock doesn’t ring from time to time, and the lack of note-taking, file browsing, multitasking, and wide audio format support. Besides, the platform lacked proper app quality control, bug reports, and feedback system, along with a slew of advertisements. Perhaps, the most lambasted functionality of the platform is the T9 input. Users characterized the input as slow and unreliable, thus ineffective for efficient user interface navigation. The predictive text input, which might sound good, is something they’d rather have disabled due to its restraints such as inaccurate suggestions and buggy input.

Some have mentioned that users may be over-estimating KaiOS and pitching it against smartphone platforms. Then on, we can’t deny that a platform still has to be stable and reliable, albeit hardware-restricted. Some went on to compare the system to its older counterparts such as Nokia’s Series 40, Microsoft’s Lumia, Vodafone’s MobiWire, and Blackberry’s Blackberry 10, which the users characterized as more ‘stable.’

Unfortunately, version 2.5.4 onwards faced a downward trend as certain apps were no longer maintained and supported, due to the decrease of development activity. For instance, the optimized Google and YouTube apps have been pulled out from the app store, around the same time as the update. In version 3, WhatsApp support has already been dropped and new app submissions to the store also plummeted. Google Assistant, the primary tool for users to voice type and issue commands (albeit stripped-down in comparison to Android), also dropped KaiOS support last June 30, 2021. Some users reached out to the company regarding this matter, to which they replied that they are developing an in-house voice assistant alternative. Until now, it is nowhere near worldwide coverage, given the limited devices it was shipped upon.

The company and its partners

Even more worse, the problem rests beyond that. The project development of has been consistent enough until the COVID-19 pandemic. According to the company’s blog statement “the growth was still not like how we achieved in the pre-COVID times, but these numbers and new partnerships are going up and in the right direction in this second year of the pandemic.”

In 2022, the project updates has since then plummeted. There weren’t any major announcements across all their social media platforms, even from the company website. Their Github repositories are no exception as well, as they still haven’t received any commits until now. Their only active repo is the gecko-b2g, which serves as the operating system base.

It is not implicit that their users are complaining about the bugs and speculating on the project’s downfall but it seems that they have no proper public relations and customer support as the company fails to actively respond to these messages.

Nokia

Nokia, or should we say, HMD Global has been a primary partner of KaiOS Technologies over the years. They manufactured the higher-end devices of the platform that were considerably the most popular in KaiOS’ lineup, such as the Nokia 6300 4G, Nokia 2780 Flip, and the Nokia 8110 4G.

Regardless, their approach is somehow vague as enthusiasts are confused over what their target audience is supposed to be, and what were they trying in the first place. Their approach started with the reboot of their classic devices, so it’s safe to assume that their target consumers are the ones who are nostalgic over their retro bricks. HMD, for a matter of fact, might have just been the worst example of a KaiOS partner.

Their devices are the most expensive ones of the platform, almost close to the entry-level Android Go smartphones. HMD Global has also been long criticized over the failure to deliver software updates from KaiOS to their devices, as they provide only about a year of support for these. The users also cannot help to complain over the significant bloatware present in such a limited hardware they provide.

Just recently, HMD Global took a step back from this approach and cherished their barebones Series 30 and Series 30+ platforms once again. Their last KaiOS device is the 2780 Flip from November 2022 and was then on followed by a series of Android Go and dumbphones from their C and 1xx series. In a reply to a user inquiry, they reportedly blamed KaiOS as the Google Assistant support for the platform was dropped.

Alcatel and TCL

Alcatel and TCL are also major partners of KaiOS. In fact, TCL Corporation is the largest shareholder of KaiOS Technologies. Both of them are popular for their Go Flip line. Despite the successes of Go Flip 1, 2, 3, and V, they didn’t get to experience the luxury of getting updated to the latest version of the OS, unlike the Go Flip 4. A user reached out to the company, to which they replied that they are still planning to serve these said updates to such devices, although there is still no update to talk of until now. 

Unfortunately, similar to HMD Global, they seem to be diverging away from the platform as recent releases from both manufacturers are focused on midrange to high-end Android devices, as well as the Tab series of TCL.

Jio

The Indian telecommunications company, Reliance Jio Infocomm Limited is the catalyst of KaiOS’ takeover against Apple in the country, all thanks to their aggressive marketing approach. They offered the competitively priced JioPhone for free to their users who are subscribed to their data plans.

Unluckily, even Jio is also straying away from KaiOS. There have been rumors that the JioPhone and the JioPhone 2 have been discontinued, as they are no longer sold. They last received the version 0258 update back on May 22, 2021, and clearly missed version 3.0 by a long shot. On June 24, 2021, Reliance Jio announced the JioPhone Next, a budget Android Go smartphone made in collaboration with Google. Recently this year, they partnered with Karbonn to release the Jio Bharat K1 Karbonn and V2 to provide access to UPI payments, Jio ecosystem, and cheaper 4G to the rural areas of India that remain untapped by recent advancements in technology.

What happened?

Fast forward to August 2023, users speculate that the project has already died out due to lack of activity and stagnation since the release of 3.0. Their company's social media platforms are inactive, except for the usual, seemingly AI-generated content every national holiday across countries. On the other hand, KaiOS Technologies partnered with the cybersecurity firm Trustonic to expand their device affordability efforts in Africa. There have also been infrequent new device releases for the platform, such as the AT&T Cingular Flex in February, Cricket Debut Flex in June, and Logan Technology’s Panita this August. Truth be told, I find this section rather short and lacking. Unfortunately, I could say the same for the company’s recent efforts. Nonetheless, I hope that things eventually get better. As users worldwide expected a reliable feature phone platform, all these issues contributed to a downward trend of interest for KaiOS. It seems that they might end up like FirefoxOS, failing to keep up and desolate in the past. Whether they wake up to innovate again, or continue dormant and inevitably die out is up for them to decide.

For now, one thing’s for sure, if they fail to address these issues, they’ll be no better than the obsolete bricks of the bygone era.

[mrjustcreation]

This is Mr.Just Creation. It’s build in 2023. It’s a Digital Marketing Company In India. It’s the best services company like SEO, Web Development, Graphic Designing, PPC, Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads etc.

This company will give you all types of social services in low cost-effective social service(Digital Marketing).

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