#go-to-market strategy
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abhibaj · 14 days ago
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Go-To-Market Strategies with Damian Trzebunia from Certinia
In a landscape where customer expectations are evolving rapidly, designing effective go-to-market (GTM) strategies is both an art and a science. Damian Trzebunia, an expert from Certinia, shares his insights on what it takes to develop GTM programs that make a difference. From the importance of product marketing to leveraging the voice of the customer, Trzebunia’s approach offers a fresh perspective on how to launch and sustain impactful GTM initiatives. This article dives into key strategies for businesses aiming to capture market share, increase customer satisfaction, and drive growth.
What Makes a Go-To-Market Program Truly Impactful?
An impactful go-to-market program combines strategic planning with a deep understanding of the customer. According to Trzebunia, a successful GTM program requires more than just promoting a product—it’s about creating value for the customer at every stage of their journey. By focusing on customer-centric goals, companies can design programs that resonate more effectively and meet customer needs in real-time.
Get full insights@ https://itechseries.com/interviews/impactful-go-to-market-strategy-with-damian-trzebunia/
A critical element in this approach is product marketing, which translates customer needs into solutions that the product can deliver. For instance, instead of merely focusing on product features, product marketing can highlight how those features solve customer problems. This not only helps in creating a compelling narrative but also makes it easier for customers to connect with the product on a personal level.
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How Does the Voice of the Customer Shape GTM Programs?
Incorporating the voice of the customer (VoC) is essential for understanding what customers genuinely want and how to best position a product. Trzebunia emphasizes that VoC is the foundation of a customer-centric GTM strategy, as it allows businesses to make informed decisions based on direct feedback.
To integrate the voice of the customer into GTM programs, companies can use surveys, customer interviews, and online reviews to gather data on customer pain points, expectations, and preferences. This information can then be used to tailor messaging, product positioning, and even feature development. When customers feel heard and see their feedback reflected in a company’s offerings, they’re more likely to engage and become loyal advocates.
Trzebunia also highlights that by focusing on VoC, companies can stay agile and adapt to changing market conditions. As customer needs evolve, regular VoC insights ensure that GTM programs remain relevant and effective, keeping products aligned with the demands of the market.
What Role Does Product Marketing Play in a Go-To-Market Strategy?
In a successful GTM program, product marketing plays a central role in bridging the gap between a product and its intended audience. Product marketers are responsible for creating messaging that speaks directly to customer needs and highlights how the product can address those needs. This involves crafting a story that resonates with customers, setting the stage for brand loyalty and higher conversion rates.
Product marketing also plays a key role in customer education. According to Trzebunia, educating customers on the benefits and uses of a product is crucial to improving customer satisfaction and retention. By providing resources, guides, and content that highlight the product’s value, companies can reduce friction during the onboarding phase and encourage customers to make the most of the product.
Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/
How Can GTM Programs Be Measured for Success?
Success measurement is vital to refining and improving GTM programs over time. According to Trzebunia, businesses should track a combination of quantitative and qualitative metrics to gain a complete view of program performance. Key metrics may include customer acquisition costs (CAC), conversion rates, and customer lifetime value (CLV), which together paint a picture of how well the GTM program drives growth and satisfies customer needs.
To measure customer satisfaction specifically, companies can use Net Promoter Scores (NPS) and customer satisfaction surveys. High scores in these areas indicate that the GTM program resonates with customers, providing value and meeting their expectations. Additionally, gathering feedback directly from customers enables businesses to make data-driven adjustments to the GTM strategy, addressing gaps and enhancing overall effectiveness.
As Trzebunia points out, the process of measurement doesn’t end with data collection. It’s also important to conduct regular GTM reviews, allowing for continuous improvement. By identifying trends in customer feedback and KPIs, businesses can refine their GTM programs to keep pace with the evolving needs of the market.
What Are the Future Trends in Go-To-Market Programs?
Looking to the future, Trzebunia believes GTM programs will become increasingly personalized and data-driven. As technology advances, businesses will have access to more granular data about customer preferences and behaviors, enabling them to deliver tailored messaging and offers. This personalization fosters stronger customer relationships, making it more likely for customers to engage with the product over the long term.
Additionally, Trzebunia foresees a greater emphasis on digital channels, as customers expect seamless online experiences. By focusing on digital, companies can reach a broader audience, track customer interactions, and adapt their strategies in real-time.
AI and automation are also expected to play an expanded role, enabling faster response times and smarter segmentation. For example, AI can help predict which customers are most likely to convert, allowing GTM teams to allocate resources more effectively and achieve better results.
Get your business boost, visit now@ https://itechseries.com/contact-us/
Conclusion
As Damian Trzebunia from Certinia explains, a successful go-to-market program is grounded in a strong understanding of customer needs and the ability to respond to those needs through well-coordinated, cross-functional efforts. By putting the voice of the customer at the forefront, aligning teams around shared goals, and using product marketing to craft compelling narratives, businesses can create GTM strategies that drive growth and customer satisfaction.
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isubhamdas · 5 months ago
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GTM Strategy for Efficient Sales and Marketing
Elevate your go-to-market strategy with advanced techniques, leveraging data-driven decision-making, automation, and Account-Based Experience (ABX) for efficient sales and marketing. Continue reading to learn more. Advanced GTM Strategy TechniquesData-Driven Decision-MakingAutomationAccount-Based Experience (ABX)Best Practices for a Successful GTM StrategyKey FacetsStakeholder…
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wseinfratech · 8 months ago
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How to Create a Custom GTM Strategy by Asking the Right Questions? How to create a custom Go-to-Market strategy for your product’s success by addressing the right questions
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cplconsult-com · 9 months ago
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CPL's daily case study on tumblr.... CPL Business Consultants analysed the dairy-derived ingredients sector market dynamics, and recommended a strategy for entering the business.
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strategii-at-work · 9 months ago
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FMCG Business Strategy: Comprehensive Guide for Sustainable Growth
Explore the intricacies of FMCG business strategy for sustainable growth. Discover key components like product innovation, pricing, distribution, and successful case studies in this guide.
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helimadvertising1 · 10 months ago
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Listed here are five ideas for staying on top of the competition in life science marketing.Helium Advertising is a known name in life sciences marketing
strategy planning and is recognized as the perfect partner to build trust and establish your product in the market.
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marrywillson · 10 months ago
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Our Digital Marketing Service can accelerate your digital journey and generate revenue. We provider SEO, SMM, PPC Services in USA. Go-to market technique (GTM) describes all aspects of the preparation and execution of bringing a product or service to market.
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ashtonmark222 · 11 months ago
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Orchid Black is a revenue growth consulting firm that specializes in helping companies accelerate their growth and achieve sustainable revenue growth. The experienced team of revenue growth consulting firm works closely with clients to identify strategic growth opportunities, develop actionable plans, and implement effective revenue generation strategies. They provide a comprehensive range of services including market analysis, sales optimization, pricing strategy, customer experience improvement, and go-to-market strategy. With their expertise and proven track record, Orchid Black helps companies unlock their full revenue potential and drive long-term business success.
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kalashtars · 2 years ago
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y'all remember when book fairs used to have those "banned books" display sections that advertised books based on that fact that they had been banned in schools in the past and everyone went "haha wow, it's crazy that they banned books like this! what a wacky thing to do!" haha........ yeah....... who would even do that......
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murrpa · 3 months ago
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YALL IM FOAMING OUT OF MY MOUTH
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abhibaj · 1 month ago
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Driving Revenue and Customer Success: A Conversation with Majd Al Jayyousi from CM.com
In today’s fast-evolving B2B landscape, revenue growth and customer success are more intertwined than ever. Majd Al Jayyousi from CM.com sheds light on how businesses can strike a balance between delivering exceptional customer experiences and driving sustainable revenue growth. By placing the customer journey at the heart of their strategy, CM.com has developed innovative approaches to B2B marketing and customer success that offer valuable insights for any modern business.
In this post, we’ll dive into the key takeaways from our conversation with Majd Al Jayyousi, focusing on how companies can align their marketing and customer success efforts to create long-lasting relationships and a steady revenue stream.
Get full insights on this interview@ https://itechseries.com/interviews/driving-revenue-customer-success-majd-al-jayyousi-cm-com/
How Can B2B Marketing Drive Revenue?
The goal of every B2B marketing strategy is ultimately to drive revenue. However, in a competitive market, it’s no longer enough to rely on traditional marketing methods. Businesses must adopt data-driven, customer-centric approaches to succeed.
Majd Al Jayyousi emphasizes, “In B2B marketing, the customer journey is not linear. Businesses must provide value at every stage—from awareness to purchase and beyond. When we focus on delivering tailored solutions to our clients’ problems, we naturally drive revenue.”
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By crafting personalized marketing campaigns that address specific customer pain points, businesses can create deeper connections with potential clients. This approach ensures that marketing messages are relevant and that potential customers feel understood, making them more likely to convert into long-term clients.
What Role Does the Customer Journey Play in Revenue Growth?
The customer journey is an essential framework for understanding how customers interact with a brand. Each stage of the journey—from initial contact to post-purchase support—presents opportunities for businesses to engage and nurture relationships.
Majd explains, “At CM.com, we map out every interaction that a customer has with us, from the first point of contact to ongoing support. This helps us understand where we can improve, what value we can add, and how we can align our marketing strategies with our customers’ needs.”
This meticulous attention to the customer journey has allowed CM.com to optimize their processes at each touchpoint. From marketing campaigns that target specific stages in the journey to customer success initiatives that provide personalized support, CM.com ensures that every interaction drives value.
The result? Increased customer loyalty, reduced churn, and a more reliable revenue stream.
How Does Customer Success Impact B2B Marketing?
In many B2B organizations, customer success teams are the unsung heroes who ensure that customers derive maximum value from a product or service. Customer success, in fact, plays a critical role in driving marketing efforts and retaining clients.
When asked how customer success impacts marketing at CM.com, Majd points out, “Our customer success team is the bridge between our product and our clients. They’re constantly gathering feedback, which helps our marketing team refine our messaging and ensure we’re communicating the right value propositions.”
Customer success teams have a direct line to the client’s needs, challenges, and long-term goals. By leveraging this insight, marketing teams can craft more targeted campaigns that speak directly to potential clients’ pain points, ultimately improving the effectiveness of their outreach efforts.
Furthermore, satisfied customers often turn into brand advocates, promoting the company through word-of-mouth and peer recommendations. This customer-driven advocacy not only reduces acquisition costs but also improves brand trust and credibility in the marketplace.
Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/
What Strategies Can Align B2B Marketing and Customer Success?
Aligning B2B marketing with customer success is key to ensuring that both teams work towards common goals—customer satisfaction and revenue growth. The synergy between these two departments can be a game-changer for businesses.
Majd Al Jayyousi shares some insights on how CM.com has successfully aligned marketing and customer success:
Customer-Centric Messaging: CM.com’s marketing team collaborates closely with customer success to ensure that marketing materials reflect real customer needs and success stories. “Our campaigns are built around real use cases and the tangible results we’ve helped customers achieve,” Majd explains. This authentic storytelling resonates with potential clients and builds trust.
Data Sharing and Analysis: Data is a powerful tool when used effectively. CM.com ensures that both marketing and customer success teams have access to shared data about customer behavior, engagement levels, and feedback. This allows both teams to continuously improve their strategies. For example, the marketing team can use insights from customer success to adjust lead nurturing campaigns and deliver more personalized content.
Cross-Team Training: To foster a deeper understanding between marketing and customer success, CM.com implements cross-training initiatives. This ensures that both teams understand the customer lifecycle and are working towards shared objectives. As a result, marketing becomes more focused on the long-term value of customers, while customer success remains mindful of brand messaging and sales goals.
How Can Businesses Measure Success Across the Customer Journey?
Measuring success in B2B marketing and customer success isn’t just about tracking revenue. It’s about understanding the customer journey and identifying areas where improvements can be made.
Majd points out some key metrics that businesses should focus on:
Customer Acquisition Cost (CAC): This metric helps businesses understand how much it costs to acquire a new customer. A high CAC might indicate that marketing strategies need to be more targeted or that lead nurturing processes require refinement.
Customer Lifetime Value (CLV): CLV measures the total revenue a business can expect from a single customer over their lifetime. By focusing on increasing CLV through improved customer success efforts, businesses can ensure steady, long-term revenue growth.
Net Promoter Score (NPS): This is a widely used metric for measuring customer satisfaction and loyalty. A high NPS indicates that customers are satisfied and likely to refer the brand to others.
Churn Rate: Churn is the rate at which customers stop doing business with a company. A high churn rate can be a warning sign that customer success efforts need to be strengthened, especially in post-purchase engagement.
By focusing on these metrics, businesses can gain a clearer picture of how their marketing and customer success efforts contribute to overall growth.
Get your business boost, visit now: https://itechseries.com/contact-us/
Conclusion
Majd Al Jayyousi’s insights into driving revenue and customer success highlight the importance of a customer-centric approach in today’s B2B marketing landscape. At CM.com, the alignment of B2B marketing, the customer journey, and customer success has not only driven measurable revenue growth but also improved customer satisfaction and retention.
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wizardsix · 3 months ago
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is it just me or is bioware spoiling way too much about the game . talking about gameplay improvements is one thing but revealing story and companion arcs seems very insecure to me bc now the mystery is gone when people play for the first time . seems like they're trying too hard to prove that their game isn't garbage after that first trailer but this is not how you do that
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wseinfratech · 9 months ago
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What is a Go-to-Market Strategy in marketing and its importance
What is a GTM strategy in product marketing and how can businesses utilize it for better market performance. Read More : https://wseinfratech.com/blog/an-introduction-to-gotomarket-strategy-a-vital-pillar-in-product-life-cycle
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cplconsult-com · 9 months ago
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CPL's daily case study on tumblr.... CPL Business Consultants formulated a strategy for plant growth promoting microorganisms (PGPM) sold into agricultural biostimulants market.
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torgawl · 10 months ago
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this is absolutely killing me *bombastic side eye, criminal offensive side eye playing in the background*
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helimadvertising1 · 10 months ago
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Go-to-Market Tips for Life Science Organizations
Table of Content:
What Is Life Science Marketing?
Purpose of Go-to-market Strategy
Five Tips for Successful GTM Strategies for Life Science Organizations
How Helium Helps for GTM Strategy
Conclusion
Life science is a world where every innovation needs to make an impact but it cannot be possible without appropriate marketing of that innovation. Life science marketing is not only about selling a service or product; it’s about the right way of transferring information, building trust, and delivering cutting-edge developments that can enhance human well-being.
What Is Life Science Marketing?
Life science is an industry that evolves continuously with a lot of inspiring discoveries and advanced applications. But every new product or service requires the right marketing to make its place in the market. Here comes the role of life science marketing to promote services, products, and technologies related to this industry. With the utilization of this marketing, scientists and marketers can enhance awareness, improve understanding, and simplify access to the latest developments. To develop the right life science marketing strategies, it is important to consider a lot of factors regarding branding and regulations.
Purpose of Go-to-market Strategy
The go-to-market strategy is related to the pre-marketing and pre-sales stages. A strong go-to-market strategy purpose is to comprehend who is target audience and which process you need to follow to improve your sales. With a solid GTM strategy in the life science industry, you must sell the product or service to showcase its market value before launching that product or service. The GTM strategy in life sciences is to transfer information about complex scientific concepts in simple words just like a business plan to the end customer.
Five Tips for Successful GTM Strategies for Life Science Organizations
The life science industry is growing constantly and the competition in this industry is also growing every day. Every company in the life science industry wishes to stay ahead when it comes to promoting their services or products. Here are five tips to keep up your game in life science marketing:
Learn About Your Audience:
For any successful marketing campaign, it is important to learn more about the target audience. In the case of life science marketing, a life science marketing agency should know everything about potential customers, their requirements, and their motivating factors to buy the product. As per the marketing strategies for life science companies, the pain points, goals, and challenges of the target audiences should be known before planning the marketing strategy.
Alignment of Sales and Marketing:
To make everything work better, it is significant to align sales and marketing teams. Although the objective of both teams is similar misalignment of strategies and implementation happens. Because of this misalignment, it has been observed that it leads to poor KPIs like low win rates and customer retention rates. A proper alignment of both teams results in the delivery of the right message at the right time using the appropriate channel.
Utilize Content Marketing:
With the utilization of the right content marketing, you can educate and engage a life science audience easily. Many powerful tools that help in delivering meaningful information in the right way. These tools include whitepapers, blogs, emails, guides, and many more. This way you can build trust with the target audience and establish yourself as the thought leader.
Multi-Channel Approach:
Adopting a multi-channel approach is one of the perfect go-to-market tips for a B2B life science marketing agency. When you can demonstrate your presence on different platforms, it leads to the strengthening of the reputation of your brand. Website, social media, paid advertising, print & direct mail, online surveys, and online forums are some of the examples of these platforms.
Association with Key Opinion Leaders:
Associating with Key Opinion Leaders is the best way for life science companies to improve reliability and gain exposure. Also known as Thought Leaders, Key Opinion Leaders are known for their expertise. You can leverage their expert opinions by collaborating with them to conduct research or speak at the event. This helps in building trust and establishing yourself as a reliable resource in the industry.
How Helium Helps for GTM Strategy
Helium Advertising is a known name in life sciences marketing strategy planning and is recognized as the perfect partner to build trust and establish your product in the market. With this life science marketing agency, you just have to tell them your requirements and they will come up with a strong life sciences marketing strategy to create unique and successful marketing.
When you associate with this company, you can be assured that you will reach the heights where you want to be in the future. They will evaluate you where you are and understand where you want to reach in the future and offer you a series of actions to follow. They have a team of experienced professionals who have a deep understanding of the life science industry and marketing.
Conclusion:
Marketing serves as the bridge between intricate scientific concepts and the requirements of the target audience. To accomplish success in life science marketing, you must follow these five tips and accept the latest trends completely.
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