#go-to-market strategy

[abhibaj]

Driving Revenue and Customer Success: A Conversation with Majd Al Jayyousi from CM.com

In today’s fast-evolving B2B landscape, revenue growth and customer success are more intertwined than ever. Majd Al Jayyousi from CM.com sheds light on how businesses can strike a balance between delivering exceptional customer experiences and driving sustainable revenue growth. By placing the customer journey at the heart of their strategy, CM.com has developed innovative approaches to B2B marketing and customer success that offer valuable insights for any modern business.

In this post, we’ll dive into the key takeaways from our conversation with Majd Al Jayyousi, focusing on how companies can align their marketing and customer success efforts to create long-lasting relationships and a steady revenue stream.

Get full insights on this interview@ https://itechseries.com/interviews/driving-revenue-customer-success-majd-al-jayyousi-cm-com/

How Can B2B Marketing Drive Revenue?

The goal of every B2B marketing strategy is ultimately to drive revenue. However, in a competitive market, it’s no longer enough to rely on traditional marketing methods. Businesses must adopt data-driven, customer-centric approaches to succeed.

Majd Al Jayyousi emphasizes, “In B2B marketing, the customer journey is not linear. Businesses must provide value at every stage—from awareness to purchase and beyond. When we focus on delivering tailored solutions to our clients’ problems, we naturally drive revenue.”

By crafting personalized marketing campaigns that address specific customer pain points, businesses can create deeper connections with potential clients. This approach ensures that marketing messages are relevant and that potential customers feel understood, making them more likely to convert into long-term clients.

What Role Does the Customer Journey Play in Revenue Growth?

The customer journey is an essential framework for understanding how customers interact with a brand. Each stage of the journey—from initial contact to post-purchase support—presents opportunities for businesses to engage and nurture relationships.

Majd explains, “At CM.com, we map out every interaction that a customer has with us, from the first point of contact to ongoing support. This helps us understand where we can improve, what value we can add, and how we can align our marketing strategies with our customers’ needs.”

This meticulous attention to the customer journey has allowed CM.com to optimize their processes at each touchpoint. From marketing campaigns that target specific stages in the journey to customer success initiatives that provide personalized support, CM.com ensures that every interaction drives value.

The result? Increased customer loyalty, reduced churn, and a more reliable revenue stream.

How Does Customer Success Impact B2B Marketing?

In many B2B organizations, customer success teams are the unsung heroes who ensure that customers derive maximum value from a product or service. Customer success, in fact, plays a critical role in driving marketing efforts and retaining clients.

When asked how customer success impacts marketing at CM.com, Majd points out, “Our customer success team is the bridge between our product and our clients. They’re constantly gathering feedback, which helps our marketing team refine our messaging and ensure we’re communicating the right value propositions.”

Customer success teams have a direct line to the client’s needs, challenges, and long-term goals. By leveraging this insight, marketing teams can craft more targeted campaigns that speak directly to potential clients’ pain points, ultimately improving the effectiveness of their outreach efforts.

Furthermore, satisfied customers often turn into brand advocates, promoting the company through word-of-mouth and peer recommendations. This customer-driven advocacy not only reduces acquisition costs but also improves brand trust and credibility in the marketplace.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

What Strategies Can Align B2B Marketing and Customer Success?

Aligning B2B marketing with customer success is key to ensuring that both teams work towards common goals—customer satisfaction and revenue growth. The synergy between these two departments can be a game-changer for businesses.

Majd Al Jayyousi shares some insights on how CM.com has successfully aligned marketing and customer success:

Customer-Centric Messaging: CM.com’s marketing team collaborates closely with customer success to ensure that marketing materials reflect real customer needs and success stories. “Our campaigns are built around real use cases and the tangible results we’ve helped customers achieve,” Majd explains. This authentic storytelling resonates with potential clients and builds trust.

Data Sharing and Analysis: Data is a powerful tool when used effectively. CM.com ensures that both marketing and customer success teams have access to shared data about customer behavior, engagement levels, and feedback. This allows both teams to continuously improve their strategies. For example, the marketing team can use insights from customer success to adjust lead nurturing campaigns and deliver more personalized content.

Cross-Team Training: To foster a deeper understanding between marketing and customer success, CM.com implements cross-training initiatives. This ensures that both teams understand the customer lifecycle and are working towards shared objectives. As a result, marketing becomes more focused on the long-term value of customers, while customer success remains mindful of brand messaging and sales goals.

How Can Businesses Measure Success Across the Customer Journey?

Measuring success in B2B marketing and customer success isn’t just about tracking revenue. It’s about understanding the customer journey and identifying areas where improvements can be made.

Majd points out some key metrics that businesses should focus on:

Customer Acquisition Cost (CAC): This metric helps businesses understand how much it costs to acquire a new customer. A high CAC might indicate that marketing strategies need to be more targeted or that lead nurturing processes require refinement.

Customer Lifetime Value (CLV): CLV measures the total revenue a business can expect from a single customer over their lifetime. By focusing on increasing CLV through improved customer success efforts, businesses can ensure steady, long-term revenue growth.

Net Promoter Score (NPS): This is a widely used metric for measuring customer satisfaction and loyalty. A high NPS indicates that customers are satisfied and likely to refer the brand to others.

Churn Rate: Churn is the rate at which customers stop doing business with a company. A high churn rate can be a warning sign that customer success efforts need to be strengthened, especially in post-purchase engagement.

By focusing on these metrics, businesses can gain a clearer picture of how their marketing and customer success efforts contribute to overall growth.

Get your business boost, visit now: https://itechseries.com/contact-us/

Conclusion

Majd Al Jayyousi’s insights into driving revenue and customer success highlight the importance of a customer-centric approach in today’s B2B marketing landscape. At CM.com, the alignment of B2B marketing, the customer journey, and customer success has not only driven measurable revenue growth but also improved customer satisfaction and retention.

[isubhamdas]

GTM Strategy for Efficient Sales and Marketing

Elevate your go-to-market strategy with advanced techniques, leveraging data-driven decision-making, automation, and Account-Based Experience (ABX) for efficient sales and marketing. Continue reading to learn more. Advanced GTM Strategy TechniquesData-Driven Decision-MakingAutomationAccount-Based Experience (ABX)Best Practices for a Successful GTM StrategyKey FacetsStakeholder…

[wseinfratech]

How to Create a Custom GTM Strategy by Asking the Right Questions? How to create a custom Go-to-Market strategy for your product’s success by addressing the right questions

[cplconsult-com]

CPL's daily case study on tumblr.... CPL Business Consultants analysed the dairy-derived ingredients sector market dynamics, and recommended a strategy for entering the business.

[strategii-at-work]

FMCG Business Strategy: Comprehensive Guide for Sustainable Growth

Explore the intricacies of FMCG business strategy for sustainable growth. Discover key components like product innovation, pricing, distribution, and successful case studies in this guide.

[helimadvertising1]

Listed here are five ideas for staying on top of the competition in life science marketing.Helium Advertising is a known name in life sciences marketing

strategy planning and is recognized as the perfect partner to build trust and establish your product in the market.

[marrywillson]

Our Digital Marketing Service can accelerate your digital journey and generate revenue. We provider SEO, SMM, PPC Services in USA. Go-to market technique (GTM) describes all aspects of the preparation and execution of bringing a product or service to market.

[ashtonmark222]

Orchid Black is a revenue growth consulting firm that specializes in helping companies accelerate their growth and achieve sustainable revenue growth. The experienced team of revenue growth consulting firm works closely with clients to identify strategic growth opportunities, develop actionable plans, and implement effective revenue generation strategies. They provide a comprehensive range of services including market analysis, sales optimization, pricing strategy, customer experience improvement, and go-to-market strategy. With their expertise and proven track record, Orchid Black helps companies unlock their full revenue potential and drive long-term business success.

[kalashtars]

y'all remember when book fairs used to have those "banned books" display sections that advertised books based on that fact that they had been banned in schools in the past and everyone went "haha wow, it's crazy that they banned books like this! what a wacky thing to do!" haha........ yeah....... who would even do that......

[murrpa]

YALL IM FOAMING OUT OF MY MOUTH

[abhibaj]

Mastering Product GTM Success with Victoria Kouyoumjian from Intel

Product marketing in the B2B world is becoming increasingly sophisticated, and a well-executed go-to-market (GTM) strategy is essential for success. Victoria Kouyoumjian, a seasoned product marketing expert at Intel, sheds light on the key factors behind achieving GTM success in today's competitive landscape. From building strong customer relationships to navigating B2B marketing dynamics, her insights offer a roadmap to mastering product marketing.

We will dive into Victoria's approach to product marketing, focusing on GTM strategy, customer success, and how B2B companies can achieve sustainable growth.

Get full insights@ https://itechseries.com/interviews/mastering-product-gtm-success-with-victoria-kouyoumjian-from-intel/

What Is the Importance of a Well-Defined Go-to-Market Strategy?

A go-to-market (GTM) strategy serves as the blueprint for launching new products or services. Victoria Kouyoumjian emphasizes that a solid GTM strategy is critical for positioning your product in the market, understanding your customer segments, and effectively communicating your value proposition.

Without a well-defined GTM strategy, you risk sending mixed messages or targeting the wrong audience," Kouyoumjian explains. "A successful GTM strategy ensures alignment across sales, marketing, and product teams, which is key to driving growth."

At its core, a GTM strategy outlines the steps a company will take to introduce its product to the market, including market research, target audience identification, messaging, and distribution channels. In B2B marketing, where sales cycles are typically long and complex, a precise GTM approach helps keep the focus on delivering value at every touchpoint.

Companies should also consider their competition when developing a GTM strategy. Understanding the competitive landscape allows you to position your product uniquely, differentiate your offerings, and effectively communicate why your product is the best solution for your target audience.

How Does Product Marketing Play a Role in Customer Success?

In the realm of product marketing, success is not solely defined by how well you can attract new customers. Victoria stresses the importance of aligning product marketing with customer success from the very beginning.

Product marketing and customer success should work hand in hand," she notes. "This collaboration ensures that customers understand the value of your product and continue to derive benefits long after the initial sale.

By involving customer success teams early in the product development and marketing process, companies can better tailor their messaging to address common customer pain points. This alignment helps create more personalized marketing campaigns that resonate with potential buyers and existing customers alike.

Customer success doesn’t stop after the product launch. B2B companies must continuously deliver value throughout the customer lifecycle, which requires close communication between marketing, product, and customer success teams. Kouyoumjian highlights the need for ongoing education, support, and relationship-building with customers to foster long-term loyalty and advocacy.

What Are the Key Components of a Successful B2B Product Marketing Strategy?

Product marketing in the B2B space is unique in that it requires a deep understanding of the technical needs of businesses and how your product can meet those needs. According to Kouyoumjian, successful product marketing requires a mix of clear positioning, value-driven messaging, and strong collaboration with other departments.

One of the key components of a successful product marketing strategy is deep market research. Understanding the pain points, challenges, and desires of your target audience allows you to craft messaging that speaks directly to their needs. Additionally, knowing where your product stands in the competitive landscape helps you differentiate your offering and highlight what makes it unique.

Explore the latest marketing and tech insights@ https://itechseries.com/gtm-library/

Another essential factor in B2B product marketing is building relationships. B2B buyers often require trust and assurance before making a purchasing decision. Therefore, focusing on creating strong, value-driven content and offering consistent support throughout the sales cycle can help build credibility and trust with your audience.

How Can B2B Marketers Measure the Success of a Go-to-Market Strategy?

Measuring the success of a go-to-market strategy is essential to understanding whether your product is resonating with your audience and achieving the desired results. Victoria Kouyoumjian recommends focusing on key performance indicators (KPIs) that are tied to business outcomes.

Key metrics that B2B marketers should monitor include customer acquisition cost (CAC), time to market, conversion rates, and customer lifetime value (CLV). Additionally, Kouyoumjian suggests paying close attention to customer feedback and engagement metrics to assess whether your messaging and product positioning are effective.

In a B2B environment, the sales cycle can be lengthy, so it’s important to have a system in place to measure the entire customer journey—from initial awareness to post-purchase satisfaction. This holistic approach will give you a more accurate picture of how well your GTM strategy is working and where there may be opportunities for improvement.

What Can We Learn from Victoria Kouyoumjian's Approach to GTM Success?

Victoria Kouyoumjian's approach to mastering product GTM success is rooted in deep collaboration between departments, a customer-first mindset, and an emphasis on continuous learning and adaptation.

A successful go-to-market strategy requires alignment between sales, marketing, and product teams. Each department should work together to ensure that the product is positioned correctly in the market, that the messaging resonates with target customers, and that there’s a seamless handoff between marketing and sales.

Ultimately, the key takeaway from Victoria’s insights is that mastering product GTM success is about more than just launching a product—it’s about creating a cohesive, customer-focused strategy that drives long-term business growth.

Get your business boost, visit now@ https://itechseries.com/contact-us/

Conclusion

Mastering product GTM success requires a deep understanding of product marketing, B2B marketing strategies, and customer success. Victoria Kouyoumjian’s insights emphasize that businesses must focus on alignment across departments, leverage customer insights, and maintain agility in their marketing efforts.

[wizardsix]

is it just me or is bioware spoiling way too much about the game . talking about gameplay improvements is one thing but revealing story and companion arcs seems very insecure to me bc now the mystery is gone when people play for the first time . seems like they're trying too hard to prove that their game isn't garbage after that first trailer but this is not how you do that

[wseinfratech]

What is a Go-to-Market Strategy in marketing and its importance

What is a GTM strategy in product marketing and how can businesses utilize it for better market performance. Read More : https://wseinfratech.com/blog/an-introduction-to-gotomarket-strategy-a-vital-pillar-in-product-life-cycle

[cplconsult-com]

CPL's daily case study on tumblr.... CPL Business Consultants formulated a strategy for plant growth promoting microorganisms (PGPM) sold into agricultural biostimulants market.

[torgawl]

this is absolutely killing me *bombastic side eye, criminal offensive side eye playing in the background*

[helimadvertising1]

Go-to-Market Tips for Life Science Organizations

Table of Content:

What Is Life Science Marketing?

Purpose of Go-to-market Strategy

Five Tips for Successful GTM Strategies for Life Science Organizations

How Helium Helps for GTM Strategy

Conclusion

Life science is a world where every innovation needs to make an impact but it cannot be possible without appropriate marketing of that innovation. Life science marketing is not only about selling a service or product; it’s about the right way of transferring information, building trust, and delivering cutting-edge developments that can enhance human well-being.

What Is Life Science Marketing?

Life science is an industry that evolves continuously with a lot of inspiring discoveries and advanced applications. But every new product or service requires the right marketing to make its place in the market. Here comes the role of life science marketing to promote services, products, and technologies related to this industry. With the utilization of this marketing, scientists and marketers can enhance awareness, improve understanding, and simplify access to the latest developments. To develop the right life science marketing strategies, it is important to consider a lot of factors regarding branding and regulations.

Purpose of Go-to-market Strategy

The go-to-market strategy is related to the pre-marketing and pre-sales stages. A strong go-to-market strategy purpose is to comprehend who is target audience and which process you need to follow to improve your sales. With a solid GTM strategy in the life science industry, you must sell the product or service to showcase its market value before launching that product or service. The GTM strategy in life sciences is to transfer information about complex scientific concepts in simple words just like a business plan to the end customer.

Five Tips for Successful GTM Strategies for Life Science Organizations

The life science industry is growing constantly and the competition in this industry is also growing every day. Every company in the life science industry wishes to stay ahead when it comes to promoting their services or products. Here are five tips to keep up your game in life science marketing:

Learn About Your Audience:

For any successful marketing campaign, it is important to learn more about the target audience. In the case of life science marketing, a life science marketing agency should know everything about potential customers, their requirements, and their motivating factors to buy the product. As per the marketing strategies for life science companies, the pain points, goals, and challenges of the target audiences should be known before planning the marketing strategy.

Alignment of Sales and Marketing:

To make everything work better, it is significant to align sales and marketing teams. Although the objective of both teams is similar misalignment of strategies and implementation happens. Because of this misalignment, it has been observed that it leads to poor KPIs like low win rates and customer retention rates. A proper alignment of both teams results in the delivery of the right message at the right time using the appropriate channel.

Utilize Content Marketing:

With the utilization of the right content marketing, you can educate and engage a life science audience easily. Many powerful tools that help in delivering meaningful information in the right way. These tools include whitepapers, blogs, emails, guides, and many more. This way you can build trust with the target audience and establish yourself as the thought leader.

Multi-Channel Approach:

Adopting a multi-channel approach is one of the perfect go-to-market tips for a B2B life science marketing agency. When you can demonstrate your presence on different platforms, it leads to the strengthening of the reputation of your brand. Website, social media, paid advertising, print & direct mail, online surveys, and online forums are some of the examples of these platforms.

Association with Key Opinion Leaders:

Associating with Key Opinion Leaders is the best way for life science companies to improve reliability and gain exposure. Also known as Thought Leaders, Key Opinion Leaders are known for their expertise. You can leverage their expert opinions by collaborating with them to conduct research or speak at the event. This helps in building trust and establishing yourself as a reliable resource in the industry.

How Helium Helps for GTM Strategy

Helium Advertising is a known name in life sciences marketing strategy planning and is recognized as the perfect partner to build trust and establish your product in the market. With this life science marketing agency, you just have to tell them your requirements and they will come up with a strong life sciences marketing strategy to create unique and successful marketing.

When you associate with this company, you can be assured that you will reach the heights where you want to be in the future. They will evaluate you where you are and understand where you want to reach in the future and offer you a series of actions to follow. They have a team of experienced professionals who have a deep understanding of the life science industry and marketing.

Conclusion:

Marketing serves as the bridge between intricate scientific concepts and the requirements of the target audience. To accomplish success in life science marketing, you must follow these five tips and accept the latest trends completely.