#ginger premix online

[societyteaseo]

Poetry in a Cup: Savouring the Best Masala Chai on a Rainy Day

The beat of rains striking the windowpane is undeniably poetic, a natural symphony that screams for a cosy refuge with the best masala chai. As the world outside becomes a misty canvas, nothing is more tempting than the warmth and flavour of this well-known beverage.

Masala chai is more than simply tea; it is an experience, a ritual that transforms everyday moments into memorable memories. The heart of a proper masala chai is the black tea leaf base, which serves as a solid foundation for the delicate ballet of spices. The powerful flavours of cardamom, cinnamon, cloves, and ginger complement the rich, earthy flavour of black tea leaf well, producing a symphony of sensations that resonates.

In today's fast-paced world, tea premix alternatives have made it easier than ever to enjoy this spicy elixir. Consider a rainy afternoon in which you can just open a packet of tea premix, add hot water, and be transported to a world of warmth and comfort. The perfume of masala chai wafts through the air, blending with the fresh scent of rain, producing a sensory experience that is both relaxing and stimulating.

For those who prefer the old school way, preparing masala chai with high-quality black tea leaves is a ceremony. As you measure out the tea leaves, you may admire their rich texture and perfume, which hint at the flavour that is going to emerge. The tea leaves unfolding and releasing their essence into the boiling water is a mesmerising sight, much like raindrops making patterns on the window.

The beauty of masala chai is its adaptability. Whether you use a handy tea premix or brew it from scratch with black tea leaf, the end effect is always a cup of pure relaxation. And, in this digital age, ordering the best masala chai online has never been simpler. A few clicks and you'll have a plethora of possibilities delivered to your home, ready to transform any dreary day into a lyrical escape.

So, the next time the rain falls, take a break from the hustle and bustle of life and learn how to make masala chai. Enjoy the peace, let the flavours develop, and savour the poetry in each cup.

[goodricketea1]

New Best Instant Tea Premix Combo Pack | Goodricke Tea

Enjoy convenience and flavor with Goodricke Tea's Instant Tea Premix Combo Pack. Perfect for quick and delicious tea on the go. Choose from a variety of flavors and experience the ease of instant brewing. Shop now for a refreshing tea experience.

[delicozybeverages]

Origin & History, Ingredients & Cultural Significance Of Masala Tea In India

In India, tea is one of the most loved hot beverages, and one can Buy Online Masala Tea Powder In Mumbai at reasonable prices. Among all categories of tea, Masala Tea is known to be the most aromatic one. Today, in this article, we are going to shed some light on the origin and history, ingredients, as well as, the cultural significance of masala tea. 

Origin and History of Masala Tea

Masala tea traces its roots back to ancient India, where it was traditionally consumed for its medicinal properties and stimulating effects. Over time, masala tea evolved from a simple mixture of tea leaves and spices into the complex and flavorful brew we know today. Each region of India has its own unique take on masala tea, with variations in spice blends, brewing methods, and serving styles.

Ingredients and Flavor Profile:

The hallmark of masala tea is its distinctive blend of spices, which infuse the brew with layers of flavor and aroma. While recipes vary, common spices used in masala tea include:

Cardamom: Adds a sweet, floral aroma and a hint of citrus.

Cinnamon: Imparts warmth and sweetness.

Ginger: Provides a spicy kick and a zesty, refreshing flavor.

Cloves: Contribute a rich, pungent flavor with hints of sweetness and warmth.

Black Pepper: Adds a subtle heat and depth of flavor to the brew.

Star Anise: Offers a sweetness and a delicately aromatic touch.

Cultural Significance Of Masala Tea

Masala tea holds deep cultural significance in India, where it is cherished as more than just a beverage—it is a symbol of hospitality, community, and tradition. In homes across the country, masala tea is offered as a welcoming gesture to guests, served during festive celebrations, and enjoyed as a daily ritual.

If you or anyone you might know is searching for a masala tea premix, then you can connect with Delicozy Beverages! They are also known for Tea and Coffee Vending Machine for Office in Mumbai, so if you need one, then you can get it at reasonable prices. 

About Delicozy Beverages 

Delicozy Beverages is one of the reputed names because it offers everyone with excellent quality tea-coffee vending machine as well as its premixes. They have a wide range of options available from which a person can choose one as per their requirement and taste. To know more; you can reach out to them, and they will deliver you the best as per your requirements. 

Source: https://penzu.com/p/97178dc7864b6491

[anantradingpvtltd]

Price: [price_with_discount] (as of [price_update_date] - Details) [ad_1] Expertly blended bubble tea with a light, refreshing taste of peppermint. This Peppermint infused bubble tea premix with herbal tones and fragrant bouquets, is a perfect summer drink. Now buys your favorite tea and coffee premixes online. We Bet You Will Love it! Statements regarding dietary supplements are not intended to diagnose, treat, cure, or prevent any disease or health condition. Made from only the freshest and the best quality ingredients our other flavors include Apple,Almond,Banana, Chocolate, Coffee, Coconut, Mango,Strawberry, Papaya, Taro, Watermelon, Mocha, Bubblegum, Spiced Chai, Thai Tea, Hong Kong, Yogurt Mix, Lychee, Pineapple, Peanut Butter, Kiwi, French Vanilla, Melon PistaBlueberry Avocado Ginger Lemon CardamomCinnamonHazelnut Blue Hawaii Peach Passion Fruit, Raspberry, Rose Milk, Cherry, Pina Colada, Grapefrui,t cappuccino. The Teaplanet's bubble milk tea powders are taiwanese tea based powder blended with authentic indian flavors that are vesatile and lactose free. Our bubble tea milk powders are always a great addition to milk teas, smoothies, bubbleteas,slushies,frozen yoguyrts,milkshakes and other speciality drinks.They can be also served in delicious iced,blended or hot beverages Ready to be mixed with water or milk, and serve immediately. Recommended to pair with toppings such as tapioca pearls and popping bobas. [ad_2]

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Buy tea online and get hold of your cup of healthy aromatic cup of goodness loaded gingery brew in a minute. We are incenza chai offers best price adrak chai premix at best rates for you.

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Tea, or rather say eye-opener in the morning for most people has varied flavors now. One of the most popular is Flavored Instant Tea Premix. One reason for its demand is it doesn’t take much time in making. And the refreshing flavors are now a plus.

[urban-shopping-mart]

To give your day a quick start, try the extensive beverage range of Urban Shopping Mart which includes a variety of tea, coffee, milk, and other dairy products. Choose from a variety of trusted brands, and relish the freshness to your soul. Our beverage range comprises coffee, instant tea premix, instant coffee premix, cardamom tea, ginger tea, masala tea mix, lemongrass instant premix, dairy fresh milk, green tea, green coffee, lemon-flavored tea, coconut milk, lactose-free milk, and other dairy products. We provide several brands and options to choose from for your online beverage. Have a good time with your beverage vessel and worry about nothing else.

[bartisans2]

Have You Ever Tried A Whiskey Cocktail Yet?

No matter how hefty your day or week might be, every individual wait for that one day in the week. In corporate terms it is known as weekend or also known as fortnight which every employee is awaiting for the entire week. As every individual’s have different plans as per their weekend, some do Netflix and chill, some travel out door. But some prefer partying the entire weekend and they have a term for this lifestyle which is known as “party animals.” Obviously when parties come into the picture, mock tails and cocktails also come into the picture as well. But cocktails do have a lot of categories that you can try & one of the prime the categories in the same is Whiskey Cocktails. But have you tried the non alcohol trial pack of a whiskey cocktail?

 Non Alcoholic Whiskey Cocktails

 As we already know we have transformed in an era where we have the privilege to choose for options. Not only in terms of following a healthy lifestyle but also if you wish to enjoy a hard core life style as well. When it comes in terms of whiskey cocktail, the first thing which comes in mind is it being alcoholic hence some people cant prefer it. People who might have health issue, women’s those who are pregnant. But not to worry we have an option to prefer for non alcoholic whiskey cocktails and below are the ingredients for the same :

 The beauty of non alcoholic whiskey’s are they taste much similar like the normal whiskey. But there are various types of cocktails in whiskey & if you don’t wish to fall into a wrong experimentation of whiskey cocktails. Then you can buy the whiskey cocktail trail packs from Bartisans, who as an organization have specialized in providing one of the best cocktail premixes. Below are certain suggestion as to which cocktail mixer drinks go well we whiskey cocktails:

 One of the most popular signature whiskey cocktails with this Whiskey Cocktail Trials - sampler pack. The cocktail mixer kit includes 4 bottles of 100ml each and make a total of 8 drinks.

●��      1 Tamarind & Orange Cocktail Mixer (100ml, makes 2 drinks)

●       1 Ginger & Spice Cocktail Mixer (100ml, makes 2 drinks)

●       1 Apple & Cinnamon Cocktail Mixer (100ml, makes 2 drinks)

●       1 Spiced Rose Cocktail Mixer (100ml, makes 2 drinks)

 Apart from the above categories of mixer drinks like cocktail premixes, mixer cocktails, or bar tool kit sets. If you are looking out to buy a bartender cocktail mixer then Bartisans is a one-stop solution to buy cocktail mixers or to buy cocktail shakers online to have a great indoor or outdoor party.

 To know more:

https://www.bartisans.in/

[wemresearch]

Herbal Tea Market Market Analysis, Business Development, Size, Share, Trends, Future Growth, Forecast to 2030

The global herbal tea market was worth USD 3289.67 million in 2020 and is anticipated to accumulate a valuation of USD 4877.90 million by 2030, registering a CAGR of 4.89% over 2022-2030.

A variety of leaves, fruits, flowers, and roots from nearly any edible, non-tea plant are used to make herbal tea. In Europe and a few other places, it is commonly referred to as tisanes. Herbal tea is not really tea because it is not made from the Camellia sinensis plant, which is the source of black, green, and oolong tea. With an increase in health consciousness, it is becoming a new trend.

Herbal tea has become increasingly popular over the past few decades due to both its flavour and its positive effects on both physical and mental health. Herbal mixes have been utilised for thousands of years because of their ability to promote spiritual consciousness and give users access to their physical advantages. But later, consumers began sipping herbal tea only for its delicious flavour and aroma. Depending on the type of herbal tea consumed, customers may experience a variety of advantages, including reduced sluggishness, improved digestion, relief from joint pain, and improved sleep.

Global herbal tea market- Segmental Analysis

By raw material

Green tea

Black tea

Yellow

By Flavor Type

Chamomile

Peppermint

Lemongrass

Ginger

Hibiscus

Fruits

By Function

Cognitive Health

Gut and Digestive Health

Multifunctional

Others

By Product Type

Instant Premixes

Liquid

Powdered RTD and syrups

By Packaging

Loose Tea

Paper Pouches

Tea Bags

Plastic Containers

Aluminum Tins

By Distribution Channel

Supermarkets/Hypermarkets

Specialty Stores

Convenience Stores

Online Retails

Others

Get Free Sample:- https://wemarketresearch.com/sample-request/herbal-tea-market/96/

Top Key Players:-

Mountain Rose Herbs

Tega Organic Teas

Terra teas

Arbor teas

Tetley

Indigo herbs

The Indian Chai

Twinings

Organic India

Tata Consumer Distribution Channel

Hain Celestial

Associated British Foods plc

BARRY'S TEA

Harney & Sons Fine Teas

Nestlé S.A.

Mother Parkers Tea & Coffee Inc

Martin Bauer Group

Unilever PLC

Bigelow Teaamong

Interested in purchasing this Report? Click here:- https://wemarketresearch.com/purchase/herbal-tea-market/96/?license=single

Frequently Asked Questions (FAQ):

What is the projected market size & growth rate of the Herbal Tea Market?

What are the key driving factors for the Herbal Tea Market?

What are the top players operative in Herbal Tea Market?

What segments are covered in Herbal Tea Market Report?

How can get sample reports/company profiles of the Herbal Tea Market?

About We Market Research

WE MARKET RESEARCH is an established market analytics and research firm with a domain experience sprawling across different industries. We have been working on multi-county market studies right from our inception. Over the time, from our existence, we have gained laurels for our deep rooted market studies and insightful analysis of different markets.

Our strategic market analysis and capability to comprehend deep cultural, conceptual and social aspects of various tangled markets has helped us make a mark for ourselves in the industry. WE MARKET RESEARCH is a frontrunner in helping numerous companies; both regional and international to successfully achieve their business goals based on our in-depth market analysis. Moreover, we are also capable of devising market strategies that ensure guaranteed customer bases for our clients.

Contact Us:

We Market Research

Phone: +1(929)-450-2887

Email: sales@wemarketresearch.com  

Web: https://wemarketresearch.com/ 

[wemarketresearchreport]

Herbal Tea Market 2022 by Manufacturers, Regions, Type and Application, Forecast to 2030

Herbal Tea Market is expected to provide promising growth prospects. The importance of herbal tea is progressively increasing as people's lives change, and a considerable portion of the population increasingly prefers herbal tea to caffeinated tea. This is a critical aspect of market growth, and it is predicted to ensure a consistent consumer base in the coming years. Due to the use of rose, lavender, hibiscus, and chamomile, herbal tea is regarded one of the most natural beverages. Herbal tea leaves are made from a variety of tisanes, including leaf tisanes, spice tisanes, and fruit tisanes. The importance of herbal tea has grown as a result of the seal.

Global Herbal Tea Market was worth USD 3289.67 million in 2020 and is anticipated to accumulate a valuation of USD 4877.90 million by 2030, registering a CAGR of 4.89% over 2022-2030.

Herbal tea is an infusion made from a range of edible, non-tea plant leaves, fruits, flowers, and roots. In Europe and a few other parts of the world, it's referred to as tisanes. Herbal tea is not a legitimate tea because it is not made from the Camellia sinensis plant (the same plant that produces black, green, and oolong tea). With individuals becoming more health-conscious, it's becoming a new fad.

For health-conscious folks and diabetics, herbal tea can be taken with sugar or honey, with or without fruit juices. Herbal tea reduces caffeine intake and helps to lower blood sugar levels. Herbal teas include ginger, ginkgo biloba, ginseng, hibiscus, jasmine, rosehip, mint, chamomile, and others.

Request a sample copy of Herbal Tea Market:- https://wemarketresearch.com/sample-request/herbal-tea-market/96/

Herbal tea has become increasingly popular over the last several decades due to its colourful flavour as well as its mental and physical health advantages. Herbal mixes were once valued for their ability to evoke spiritual awareness and enable consumers.

If herbal tea is simply viewed as a natural alternative to prescription medications, it could be a key element in increasing its popularity in the near future. Because many people suffer from sleep deprivation for a variety of causes, herbal tea can be used to alleviate this problem, fueling market growth. The expansion of the herbal tea market in the coming years will be influenced by a rise in population as well as an increase in disposable income.

Global Herbal Tea Market- Segment Analysis

Major Key Players

Mountain Rose Herbs

Tega Organic Teas

Terra teas

Arbor teas

Tetley

Indigo herbs

The Indian Chai

Twinings

Organic India

Tata Consumer Distribution Channel

Hain Celestial

Associated British Foods plc

BARRY'S TEA

Harney & Sons Fine Teas

Nestlé S.A.

Mother Parkers Tea & Coffee Inc

Martin Bauer Group

Unilever PLC

Bigelow Teaamong

By raw material

• Green tea

• Black tea

• Yellow

By Flavor Type

• Chamomile

• Peppermint

• Lemongrass

• Ginger

• Hibiscus

• Fruits

By Function

• Cognitive Health

• Gut and Digestive Health

• Multifunctional

• Others

By Product Type

• Instant Premixes

• Liquid

• Powdered RTD and syrups

By Packaging

• Loose Tea

• Paper Pouches

• Tea Bags

• Plastic Containers

• Aluminum Tins

By Distribution Channel

• Supermarkets/Hypermarkets

• Specialty Stores

• Convenience Stores

• Online Retails

Global herbal tea market- Geographical landscape

Considering the geographical frame of reference, the market sphere is classified into North America, Middle East & Africa, Europe, Asia Pacific, and Latin America. Among these, Asia Pacific is projected to capture a high revenue share over 2022-2030. This is attributable to the increasing health cognizance of the masses, presence of noteworthy vendors, and rise in per capita income of individuals.

Purchase Global Herbal Tea Market Research Report:- https://wemarketresearch.com/purchase/herbal-tea-market/96/?license=single

Impact Analysis of COVID-19 on the Global Tea Market

The novel coronavirus pandemic has wreaked havoc on several industries, including the tea industry, which has suffered from import-export restrictions, labour shortages, supply chain disruptions, and a decline in manufacturing processes as a result of complete lockdown situations and social distancing measures. For example, Kenya, Africa's largest tea exporting country, was severely impacted by the pandemic due to transportation disruptions. Furthermore, the epidemic had a significant impact on India, the world's second largest tea producer, due to the entire suspension of production facilities for months, affecting tea producers and their livelihoods.

Several companies are assisting society in recovering from the chaotic circumstances through technical developments, ideas, and efforts. Several companies are assisting society in recovering from the chaotic circumstances through technical developments, ideas, and efforts. For example, on September 25, 2020, the Assam government announced four new programmes to help the tea industry, which has been affected hard by pandemic restrictions. The government will pay 3% interest on the capital loan under the scheme. To encourage tea production and export, the government will pay a Rs. 7 per kilogramme subsidy. In addition, the government would provide a 25% subsidy for the acquisition of tea-growing plants and machinery. In addition, for the next three years, the government has waived the agriculture income tax for tea garden owners. Tea output and export are expected to increase as a result of such activities.

Frequently Asked Questions

Q1. What is the size of the global tea market?

Q2. Which are the major companies in the tea market?

Q3. Which region, among others, possesses greater investment opportunities in the near future?

Q4. What will be the growth rate of the Asia-Pacific tea market?

Q5. What are the strategies opted by the leading players in this market?

About We Market Research

WE MARKET RESEARCH is an established market analytics and research firm with a domain experience sprawling across different industries. We have been working on multi-county market studies right from our inception. Over the time, from our existence, we have gained laurels for our deep rooted market studies and insightful analysis of different markets.

Our strategic market analysis and capability to comprehend deep cultural, conceptual and social aspects of various tangled markets has helped us make a mark for ourselves in the industry. WE MARKET RESEARCH is a frontrunner in helping numerous companies; both regional and international to successfully achieve their business goals based on our in-depth market analysis. Moreover, we are also capable of devising market strategies that ensure guaranteed customer bases for our clients.

Contact Us:

We Market Research

Phone: +1(929)-450-2887

Email: sales@wemarketresearch.com

Web: https://wemarketresearch.com/

[ayushsinghs-stuff]

Buy Indian Masala No Added Sugar Ready Tea Online at Best Price in India | Octavius This Instant Tea Premix makes the perfect cup of Indian Masala Chai, tasting just like the Indian homemade masala chai. This Chai Premix is made with natural tea extract and natural extracts of aromatic Indian Spices which include cardamom, ginger, cloves, black pepper, and cinnamon. The ginger and pepper elements in the blend add extra warmth along with Cardamom. This tea is without added sugar and is perfect for those who are avoiding sugar.

[delicozybeverages]

Benefits Of Masala Tea, Now Get It From Delicozy Beverages!

Tea is one of the highly consumed beverages all around and one cannot deny its significance in people's life because it is drank by almost everyone. With Delicozy Beverages, one can Buy Online Masala Tea Powder in Mumbai at economical prices. The success rate of the tea powder offered by the firm is very high. Today, in this article, we are going to shed some light on the benefits of drinking masala tea, so let's begin! 

Benefits Of Masala Tea

Firstly, masala tea is very popular in India because of its taste and aroma. It is a belief that one cup of masala tea can prevent various types of illness. Masala tea has ginger, cardamom, cinnamon, black pepper, clove, tulsi, and tea leaves. 

Reduces Inflammation: As masala tea has ginger in it, it is highly known for its anti-inflammatory properties, which is the reason why it is widely used as a painkiller during throat infections. 

Boosts Immunity: As masala tea contains clove and cinnamon, it is a drink, which boosts the overall immunity of the person.

Aids Digestion: Masala tea usually has tulsi leaves in it, and it is known for improving the overall digestion of the person and also increasing the production of saliva, which means your digestion process will get faster from the start.

Antioxidant: Clove and elaichi are considered an antioxidant and helps in keeping a person healthy.

If you wish to Buy Instant Elaichi Tea Online In Mumbai, then you don't have to worry about anything at all because Delicozy Beverages is the destination for you. Since the time of its inception they have served a lot of people with instant tea and coffee powders and pre-mixes, that is the reason why we have become the top choice of people all around. To know more about the various types of tea premix they have you can visit them. 

About Delicozy Beverages

Delicozy Beverages is one of the leading names in the city because it is offering everyone excellent quality premises at affordable prices. The team working with them always delivers the right set of products and never compromises the quality. If you or anyone you might know is searching for premises, then you don't have to worry about anything at all because we are the destination for you. So, what are you waiting for? Connect with them, and they will deliver you the best tea and coffee premises at economical prices. 

Credit:- https://penzu.com/p/1055c637

[boldlyprofoundsong]

Buy 3 in 1 Premix Pack (Indian Masala, Ginger and Cardamom Tea) Online at Best Price in India | Octavius

Enjoy a heady mix of assorted Instant Premixes- The Masala Insatnt Tea Premix, Cardamom Instant tea Premix and Ginger Tea Premix. These aromatic Hot Chai Masala Premix will add layers of flavours to your tea drinking experience. Buy these premixes from Octavius Today.

[wineanddinosaur]

Next Round: Fresh Victor Is Making At-Home Craft Cocktails Possible With Fresh Juice‪s‬

On this episode of “Next Round,” host Adam Teeter invites H. Joseph Ehrmann, chief mixologist officer for Fresh Victor, a cocktail mixer brand, on the show to discuss how Fresh Victor is making at-home craft cocktails possible with fresh juices.

Ehrmann, a former professional bartender who has brought his expertise to Fresh Victor, explains how Fresh Victor has evolved as a business during the Covid-19 pandemic. You will hear Ehrmann’s ongoing story in studying the process of creating fresh, refrigerated cocktail mixers — something that has proven quite the challenge.

Listen Online

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Listen on Spotify

Or Check out the Conversation Here

Adam: From Brooklyn, New York, I’m Adam Teeter, and this is a “VinePair Podcast” conversation. We’re bringing you these conversations in between our regular podcast episodes to give everyone a better picture of what’s going on in the world of alcohol and mixology. Today, I’m joined by H. Joseph Ehrmann, the chief mixology officer for Fresh Victor. H., thanks so much for joining me.

H: Thanks for having me, Adam.

A: I’m familiar with Fresh Victor. I’m obsessed with your products, actually.

H: That’s great.

A: I make delicious cocktails, thanks to your products. So I’m aware of it. For those who are not aware of Fresh Victor, can you give us a bit of history on the brand, the company, how it was started, all that good stuff?

H: Yeah, we are a fresh juice, cold-pressed, juice-based cocktail mixer. All fresh juice, nothing but a very clean label. For ingredients, it’s just fresh juice, fresh, cold-pressed juice, filtered water, fresh produce, four flavors, organic cane sugar, and/or organic agave nectar as a sweetener. It is refrigerated, and we have seven different flavors that are available nationally through direct-to-consumer, through freshvictor.com. We started as a consumer product with the idea of making fresh cocktails easier for consumers, just a very straight-up simple concept. Ken McKenzie is the founder, and Ken came up with this idea a while back and came to me. He and I have been friends for about 20 years. I had made my name at my bar Elixir in fresh produce-driven kind of culinary-style cocktails in the early 2000s, mid-2000s and was doing all of this processing of produce to make great drinks on the menu, as well as a prep at the bar and have lots and lots of recipes. We kept it simple. It just had to be some nice fresh juice that people could mix with. But in a format that’s a mixer, not a juice. Everything has a premixed sugar source to it. Our two core, what I call the workhorses of cocktails, a Lime Sour and a Lemon Sour. We’ve got a Mexican lime and agave, which is just lime, agave, cane sugar, and water. Then our lemon sour is just lemon juice, organic cane sugar, and water. Those are the ones that you can build all kinds of stuff for every bar. Then, we have five other products that are a little bit more complex in that there’s one more layer of flavor to it. They all have a little lemon and/or lime in them for the sour component.

A: OK.

H: Then, we’ve got Cactus Pear Pomegranate and, quite frankly, I didn’t know cactus pear as a term versus prickly pear. Ken had some Texas background, and in the South, they call it cactus pear, which really is the fruit of the cactus. Then, pairing that kind of nice red fruity with the pomegranate red fruity, which is a little more bitter, and makes a really great, unique combination. Then, we have pineapple and ginger root, cucumber and lime, jalapeno and lime, and three citrus and mint, which is just lemon, lime, orange, and fresh mint. There’s a tertiary flavor level there, and all of them are designed to be mixable, so Fresh Victor and a spirit or soda water or some nonalcoholic ingredient to make a nonalcoholic drink — whether you want to call it a mocktail or a kid’s drink or an agua fresca, they’re great for that as well. Basically, we position it as they mix with anything, and everything pretty much across the board mixes on a two-to-one basis. Say an ounce and a half of tequila, 3 ounces of Mexican lime, and agave are shaken with ice, and you’ve got a perfect Margarita.

A: Wow.

H: Whiskey and lemon sour, you get a perfect Whiskey Sour. It’s really simple to move drinks like that.

A: I think what’s amazing to me about Fresh Victor, what I found to really enjoy until the pandemic, I was making cocktails, but my typical cocktail at home would be a Negroni. Then, early on in the pandemic, I started talking to my wife, and I was going to go out to buy a bag of lemons and a bag of limes. I’ll juice a bunch of lemons and limes at the beginning of the week so that we had the ability to make fresh Margaritas and Daiquiris. Then, when I got Fresh Victor, it was super convenient. I’m also able to make a lot more cocktails with them, and what people don’t realize about cocktails that make them so delicious is the fresh juice. To me, that is what is so life-changing about a cocktail. I’m curious if that is what you also intended to allow people to be able to make some of these more intricate drinks at home. For example, recently I made a Jungle Bird. I would never have made a Jungle Bird at home. Now, I’ve made them two Fridays in a row.

H Yep.

A: I have this stuff, and it’s delicious. I totally see the use case for it. Was that also part of the goal?

H: Yeah, totally. The frustrating thing for most people that understand the difference between fresh and shelf-stable is that there was nothing fresh out there. I’ve been teaching consumer cocktail classes for over a decade, and I’ve done tons of professional bar training, too. I always said, back in the mid-2000s when I was launching Square One Organic Spirits and traveling the country for Square One, I would say “selling vodka into a sea of vodka.” I was spending most of my time on account calls teaching bartenders how to cut and squeeze limes and make simple syrup. That was something in 2006-2008 that a lot of bartenders still weren’t doing. I am teaching, telling them to take bartending seriously. This could be a career. This is a great way of life. Just getting the bartenders to make fresh juice and real syrup instead of buying it was a challenge. That lit on fire obviously pretty quickly towards 2010 and then took off from there. Then, the consumers can understand it. Now, once the bars were making fresh juice, finally, we could get the consumers to understand the value of it. But getting them to buy a lime and cut it and squeeze it was the next challenge.

A: Right.

H: You had all these shelf-stable Margarita mixes. You go back into the mid-20th century and you get your Don Draper-style lemon sour and a powder that was being propagated around the U.S. in the 20th century. Now, we didn’t have this ease of execution on a simple juice sour. That was the main driver. Our tagline is “Craft Cocktails Made Easy.” Let’s just make this as easy as a pour. We wondered why it wasn’t out there. You learn things launching a company and building a company. The biggest challenge is that getting fresh products to people in a refrigerated format is a logistical and capital-intensive challenge. That has been our biggest thing. With the growth of direct-to-consumer fulfillment through the evolution of Amazon and such, and the boost that the pandemic has given to that has helped get stuff to people directly right away, because as we are now growing in traditional box store retail, it takes time.

A: Right.

H: It just takes time to get each individual retailer on board, convince them, negotiate the deal, get it in the system, pull it through. We’re growing slowly in that, but there’s no way of really speeding that up. Direct-to-consumer is the fastest way that’s really made a big difference in getting this to people.

A: So talk about the evolution of the company. Before we started recording, you said it had initially been started as a consumer-focused business. Then you pivoted away from it to on-premise and now back. What were the reasons for those pivots, and how has the company evolved since you guys started it?

H: The original idea was for the consumer. Ken was out there slogging it out at the supermarkets, just doing your traditional sampling, telling people, “what’s this?” “Oh, here, it’s a Lime Sour. Try this. You can mix it with tequila.” That kind of old-school approach to building a consumer food product through grocery retail was another layer of difficulty in building the company. It is very time consuming, it’s the slow road to building a brand. We also saw that grocery was dying. Statistically, looking at the Amazon effect, looking at how people were starting to shop through these different grocery delivery services and through their phones and not going to grocery stores anymore. We are seeing grocery die. So why are we going headfirst into a dying industry? We saw that the potential to grow cash flow and grow volume was through the on-premise. Rather than selling, we were packaged in a quart-sized bottle, 32 ounces. Still, with that two-to-one ratio, that was about 10 cocktails. We also realized that a 32-ounce bottle, 10 cocktails was a lot for a lot of consumers. We started to redesign our packaging into a 16-ounce bottle and made the effort to get into on-premise, where we could sell gallons and pallets instead of quarts. You make one deal with national account, and it can change your company.

A: Right.

H: Obviously, that’s what leveraged a lot of my background better. I was able to shake the trees a bit through my network and my friends that are involved over the last 10 to 20 years in their positions. That was going quite well until last March. We were opening some really great deals. We were doing great business with Disney. We had opened up with MGM Resorts in Vegas, and we were getting into the Wynn. These concepts were happening and then just got cut off. All of a sudden it’s whoa, remember that bottle we were designing six, eight months ago? We need to go back to that. We made a very quick pivot. Fortunately, we didn’t have to change the product, and we had already made a lot of packaging decisions and design. We just had to pull the trigger on printing labels. I think it was four weeks, maybe four to six weeks before we had 16-ounce bottles in production. The first move was to get the DTC going, get direct-to-consumer. Within a month and a half to two months, we had direct-to-consumer distribution available in seven Western states, and then we had to pull the trigger on consumer marketing because when you’re just focused on B to B and you’re not worried about Instagram and other consumer marketing avenues.

A: Right.

H: Suddenly, we had to engage social media, engage PR, and work on design assets and photography. That stuff really wasn’t as essential in the on-premise.

A: In the beginning, when you went for the pivot, were you going after people you hoped were already cocktail enthusiasts? What was the pitch? Was it for cocktail enthusiasts who already understand the beauty of fresh juice, or were you going after more cocktail novices who rushed to start learning how to make cocktails at the beginning of the pandemic and are now still making cocktails? And you said, hey, this will make it easier for you. Also, you don’t know what you’re missing, stop buying the shelf-stable stuff, start buying the fresh juice.

H: I guess it’s twofold. The first thing is it is a lot easier to bring over the person who’s already drinking the Kool-Aid than to convert them and teach them. You look at the Margarita as the largest-selling cocktail in America. There’s a big market there, and “hey, we’ve got quick, great Margaritas for you.”

A: Yeah.

H: How many Margarita drinkers can we win right away? Let’s build that quick audience. It was an interesting exercise for me personally, because again, I’ve been teaching mixology or simple cocktail classes for consumers for a long time and always the same kind of class. I never ventured into saying “here are four of my original recipes.” I’ve been teaching Margaritas, Mojitos, Manhattans, and Martinis. It is just basic cocktail sours with Collins and Highballs because within those lessons, you get everybody to understand all of the different tools, techniques, terminology, ingredients, and that opens the door for them to understand everything else. It’s funny because now I’m working with these people in the company that have consumer product backgrounds in building these companies. I’m a bartender, and I’m teaching people. I had to curb myself from getting too complicated. Too complicated means even just measuring.

A: Right.

H: You talk in ratios. Two parts to one part, that’s a great easy mix. We kept going to that “keep it simple, stupid, ‘kiss’ philosophy.” I just started to think that even shaking with a shaker is too hard for people. What does shaking do? Shaking gives you chill and dilution. If you put ice in a glass and pour in your spirit — you pour in your Fresh Victor — you just add a little water. You don’t have to shake. Now you’ve got an even faster, easier drink. It’s that simple.

A: I know on the side of the bottle, I haven’t seen any sort of instructions for that. Are you sort of getting that message across to people in terms of the idea of adding a little bit of water instead of wanting to shake?

H: I’ve been injecting that into some of my recipes and my videos lately. Every time I write a new recipe, I do the traditional. Put in a cocktail shaker, shake it hard, strain over ice. I’ll do a build versus shake, two different approaches. Then, I also try to always include a non-alcoholic version, and if possible, a low-ABV version.

A: Oh, wow. That is a lot.

H: Well, it’s just constantly developing content, showing people how to use it. Once they understand what it is, the next question is, do you have any recipes? I’ve been building recipes and then having a photographer shoot them. Getting all of these great, easy ways of doing it out there. That concept of just adding the water, I started thinking about six months ago. How do I make it even easier? How do I dumb it down even more? I don’t say dumb it down to make anybody feel talked down to it, but just making it easier because that’s what is resonating with people. I want it even easier. Even when I would teach my mixology classes, I would teach these people, and they would love it. Now they’ve got the skills that they know how to cut lime and squeeze it and turn it into a Margarita. But at the end of the day, they don’t want to even do it, even though they know it. It’s much easier just to open a bottle and pour.

A: Yeah, that’s true. Where can people find the recipes? If they get Fresh Victor, can they go on the site? I know that’s where I found a few of them. It was mostly on Instagram. Where should people go now that they listened to the podcast? They’re interested in trying Fresh Victor. If they want to make recipes that are in addition to the one I think that comes on the side of each bottle, where would you push them to discover the recipes you’re creating?

H: The best central resource for that right now is Instagram. If you go back through our Instagram account, you’ll find lots of recipes. We’ve been engaging with a lot of different people, and so you’re seeing a whole bunch of people and their recipes. I can’t vouch for all of them. They’re mostly good. They’re not always mine. We are in the process right now of having our website completely redesigned, and the idea is to have a centralized database and repository for all of the recipes. For those listening, you’re welcome to just email me at h@freshvictor.com. I can send PDFs that have lists. We’ve been around a bit, but as a growing consumer product company, we are still at a fairly nascent stage. There are those growing pains that we’re going through. We’ve got to get to the point where all of that information is more readily and easily accessible. In the meantime, that’s why I’m here. Feel free to send me an email, and I’d be glad to share everything I’ve got.

A: I’m going to ask you a question right now. I’ve made your Jungle Bird. I’ve made the Whiskey Sour. I’ve played around a bunch with the Margarita’. I was making my own Tommy’s Margaritas this summer. Then, I realized yours is a lot easier because it’s a lot easier to just use Fresh Victor. I love tequila, whiskey, and gin. What should I make next with Fresh Victor?

H: On the tequila front, I would say my drink of the summer last year, and I’m still drinking it, is what I call the Pom Paloma. Using our Cactus and Pomegranate in a Paloma, where I use either a grapefruit soda or seltzer more than, say, a squirt. I’m big on the Q Spectacular, the way they call Spectacular Grapefruit or the Spindrift Grapefruit Soda, Ruby Red Grapefruit Soda. Those have real nice grapefruit flavor, but they’re really kind of dry.

A: Yep.

H: All of our stuff is pretty well sweet-and-sour balanced. There’s definitely sweet there. If you start pouring sodas on it, you’re starting to lean sweet. In these kinds of things, I like to lean on drier products. Tequila, grapefruit soda, 2 ounces of Cactus and Pomegranate, pinch of salt, squeeze of lime, build it and stir it. That’s a great go-to for me. My daughter saw me making them, so I just stopped making it with tequila. So I make that as a mocktail for her, and she loves it.

A: Very cool. Well, H., thank you so much for taking the time, and for telling us about Fresh Victor. Where can people find Fresh Victor if they want to order it?

H: Freshvictor.com or shop.freshvictor.com (that’s our direct-to-consumer site). That’s the fastest way to find it. We are growing rapidly in traditional retail, but that’s the way to get it tomorrow.

A: Awesome. Well, thank you so much for taking the time. I think it’s a really awesome product. I have to say, when I first got it, I asked, “Do I see a need for this?” Now, I definitely see the need for it, and it has helped me make a lot more cocktails than I ever would have made before. Keep up the awesome work, and stay in touch.

H: Thank you very much. I appreciate it.

Thanks so much for listening to the “VinePair Podcast.” If you love this show as much as we love making it, then please give us a rating or review on iTunes, Spotify, Stitcher, or wherever it is you get your podcasts. It really helps everyone else discover the show. Now for the credits. VinePair is produced and recorded in New York City and Seattle, Wash., by myself and Zach Geballe, who does all the editing and loves to get the credit.

Also, I would love to give a special shoutout to my VinePair co-founder Josh Malin for helping make all this possible and also to Keith Beavers, VinePair’s tasting director who is additionally a producer on the show. I also want to, of course, thank every other member of the VinePair team who is instrumental in all of the ideas that go into making the show every week. Thanks so much for listening, and we’ll see you again.

The article Next Round: Fresh Victor Is Making At-Home Craft Cocktails Possible With Fresh Juice‪s‬ appeared first on VinePair.

source https://vinepair.com/articles/next-round-fresh-victor-cocktail-mixers/