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miss-rhea-silvanus · 7 years ago

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Buckle up, kids, it's time to for a just left of half-assed fey post. IDK if anyone still wants it, lol, but here we are.

Shorter cheat sheet courtesy an old Q&A here if you aren't on the discord server/missed @overlycaffeinatedwarmage sharing it.

Ride the Storm spoilers ahoy. The Dory books are a lot heavier on the fey side of things, though.

*claps hands* While doing this I realized I should just update the wiki, but I hate working on wikis! Some day...

Some History

Absolutely everything is goddamn hearsay from random vampires and bb Pritkin, SO. Grain of salt.

Basically the gods discover Faerie, decided the current inhabitants didn't meet their standards for servants, and proceeded to breed with them to fix this. Thus were born the current inhabitants of Faerie.

Superficially the fey are broken up into the Light Fey (who are the pretty, elfen fey) and the Dark Fey (the ugly cousins that nobody cares about). The light fey have three great houses: the Blarestri, the Svarestri, and the Alorestri. (These are the names people on Earth use for them. The real names are long and lyrical and not shared with random humans. Sky Lords, etc., are seemingly slightly more proper.)

The gods had two main warring factions, the Vanir and the Æsir. The Blarestri worshipped the Vanir, who were gods of nature/fertility (including our fave huntress). Meanwhile the Svarestri worshipped the Æsir, aka gods of war (such as our Ragnarok starring faves: Thor/Apollo, Tyr/Ares, and Odin/Zeus).

At some point the Æsir displaced the Vanir and "banished the Blarestri from Faerie," leaving their followers the Svarestri to rule.

When Artemis' spell kicked all of the gods out, the Blarestri and Svarestri went against each other in the most brutal war Faerie has ever seen. More than ten thousand died, which is... a heck of a lot when you're nigh-immortal and have the birth rate to match.

Neither side really won, per se, but the Blarestri eventually retook the throne and remain in control until today. Æsubrand mentions in passing that Caedmon's sword, the Sword of Kings, was used to take the head of a Svarestri king, which could be related to this war, but there's no confirmation.

(What the other fey were doing during the war is sort of up in the air. Some of the dark fought on the side of the Blarestri and some on the side of the Svarestri. A lot of the animosity from this remains today, though we've yet to actually see any of it. There's been no mention of the Alorestri and the war.)

So. Some basic info.

The Blarestri (Blue Fey, properly known as the Sky Lords)

* The current ruling house of all of Faerie, their colors are blue and gold. * Natural affinity for air magic, and gifted with nature magic by the Vanir. They can connect to plants/animals. * The area they live in is sorta mountainous, but growing food isn't a problem thanks to said gift from the Vanir. * Only male heirs with majority fey blood can inherit the throne. * Claim no involvement in human slave trade and smuggling things that would make the Circle angry, but they definitely were involved in the former and are still involved in the latter...

* Caedmon: (supposedly Great King in Gaelic) Current ruler of all of Faerie. All the usual Blarestri powers you'd expect, plus he can throw lightning bolts. Cassie thinks he's a demigod. Forward as hell and Heidar says his family "has a reputation for being irresistible," which could just be how they are or could be something else. Overall fairly pleasant and jovial for a super ancient fey demigod. * Heidar (meaning bright lord, for his pretty hair, or Alarr more officially, meaning general): Caedmon's half-human son. Fell for Dory's roommate Claire Lachesis, who is just barely over half (dark) fey, making their son Aidan a contender for the throne. * Efridís: Caedmon's sister. She married the Svarestri leader as part of the treaty to end the war (and supposedly because anything else would be beneath her). She's particularly skilled at glamourie and "farseeing," which allows her to watch through the eyes of animals, though the specifics are fuzzy.

The Svarestri (only ever referred to as the Svarestri to my knowledge)

* Colors are black and silver. * Affinity for earth magic. * The Æsir gifted them with control over storms. Rain/snow/lightning bolt energy spears/etc. * Live in the rocky, cold, infertile (just like them) northern area of Faerie. It's great for ore, but not for feeding themselves. * Took losing their place when the gods left really hard. They remain religious zealots bent on bringing the gods back and retaking Faerie. * Compulsory marriage and childbearing, since they need to bulk their army back up. * The bigots of Faerie. Consider other light fey to be "thin-blooded" from centuries of marrying humans and Dark Fey to be monstrous experiments by the gods. Never shut up about it. * They don't spend much time on Earth because of said bigotry (to the point of making traders come to them instead of vice versa iirc, but I can't for the life of me find where it said that to confirm it), but necessity forces their hand more and more. Their plot to bring back the gods means they're now working alongside the Black Circle and other groups/individuals to this end. (If you haven't read the Dory books you're missing them being a large part of the attack on the Consul's home, etc.) * Have I mentioned the bigoted religious zealots thing?????? * Incite of a lot of the stuff going on between the Alorestri and Dark Fey, taking land from both and pushing them to fight with each other. Nimue accuses Aeslinn of supplying the Dark Fey with weapons, even.

* Aeslinn: Religious zealot asshole. This has probably been reinforced by wearing a helm infused with part of Ares' spirit for centuries. Sometimes called the Winter King. * Æsubrand (meaning sword of the Æsir): The son of Aeslinn and Efridís, making him a pureblooded fey with royal Blarestri blood and giving him a better claim to the throne than anyone else until Heidar and Claire meet. Just wants to "unite Faerie." Gifted in the use of all four elements.

The Alorestri (or Green Fey, Water Lords)

* Affinity for water magic. * Ruled by Nimue and considered pretty weird for it by the rest of Faerie. Women? In Power? Yikes. Only the weird green fey would do something like that. * Supposedly not too interested in politics. * They spend a lot of time in the woods (probably fighting the Dark Fey), hence the green. It's camouflage. * Share a border with the Dark Fey and the Svarestri. The Svarestri take their land, so they turn around and fight the Dark Fey for their land or vice versa. Rinse, repeat. * Which is also why the Alorestri spend the most time on Earth of all the fey, trading for things they need and kidnapping human women to bolster their own numbers. Or exchanging help against invading armies, etc, for human women.

* Nimue (the Lady of the Lake): Leader of the Alorestri and former wife of Caedmon. We don't know what exactly split them up, when, or why. Big on human trafficking. She had and used Achilles' shield for centuries, allowing Ares to influence her and use her fear for her people to push her further and further over the edge. * Igraine: Half human daughter of Nimue. Married Gorlois and facilitated alliance between the fey and Britons with terms that were increasingly more beneficial to the fey than the humans. Saw to the human slave trade for her mother as a way to prove herself, not that it would have ever made a difference. * Morgaine: One of Igraine's daughters. Wanted to be accepted by the fey like her mother, but she was only a quarter fey and refused to continue her mother's endeavors and was kicked out of court. Rosier attempted to seduce her by teaching her magic and she turned around and used him to get all four elements. Both got what they wanted, but it didn't work out as planned for either. The fey were no more accepting of her and Nimue hid her away and refused to let her leave. After escaping she taught and helped organize the covens specifically to help fight against her grandmother's slave trade.

The Dark Fey

* Affinity for fire magic. * Not as pretty and seriously treated like crap, basically. * There are a lot of different clans, but they're together enough that they, say, honor the blessing of another clan (if they're not currently fighting each other and don't still hold a grudge over The War). * Continue to be displaced by the border disputes with Alorestri and Svarestri, forcing many to flee to Earth. As illegal immigrants that don't easily pass for human with little to no experience on Earth, this isn't ideal.

* The Morrigan (her celtic title meaning great/terrible/phantom queen): Daughter of one of the Dark Fey and Ares. Forced to help try to kill Cassie in Hunt the Moon. * The Dark Fey King: Cool name or title other than the Dark Fey king? Who knows. Super tall. Wanted the Codex for some reason... As of Hunt the Moon, the Dark Fey king has apparently been kidnapped by the Alorestri, who may or may not be working with "the bad guys" only "nobody seems to know." The Morrigan claims she only helped the Spartoi for this reason.

We kinda know less about the Dark Fey while having met more of them? And idek who else to include as notable.

* The Spartoi: Demigod sons of Ares. Fairly memorable...... * Olga and her troll family: Dory's friends/housemates that moved in after Drac killed Olga's husband. They eat a lot. Olga's a kick ass secretary and always has nice nails. * Radella: Mouthy pixie, captain of the night Guard, etc. KC said she's coming back at soooome point. * Miranda and co.: The kitchen staff at Dante's. Love kids and trying to come up with new dishes. (I just miss my grumpy cat gargoyle lady....)

Random/General Stuff

* All fey can control the elements to some degree. * I can't tell if it's a general light fey thing, but the Blarestri, at least, cast "light shadows" (they glow) in the human world. It doesn't come up often. * Fey that are half-human have their fey side come out at puberty or when they... first have sex with another fey... (Honestly, who needs fanfic when there's Karen Chance's endless ingenuity when it comes to coming up with plot reasons for characters making out.) * There's an assembly of elders called the Domi (that Caedmon claims sent him in MD), though idk if they're Blarestri or a more general light fey council. * Names have power, etc., so everyone goes by titles and names given to them by others.

If you're writing fic and prone to too much research: Most names and words are at least vaguely Norse/Gaelic (with the meanings occasionally fudged, I think) (and there's one weird case of middle english that KC never brought up again...). Stuff like the Old Norse section of nordicnames.de would probably be helpful.

And, while I'm here: the Ruins of Langgarn. Attributed to Egil Skallagrimson, though some stories say he stole them from a witch with fey blood. Later we hear they're rumored to have been made by Odin himself. Hmmm...

* Hagalaz - cast upright: creates a storm, cast inverted: calms a storm * Jera - fertility * Dagaz - time * Naudiz - wearer can't be killed * Thurisaz - turns the user into a giant ogre for an hour * one that lets the user open a portal directly to anywhere in Faerie they want to go that Claire apparently absorbed in Buying Trouble and is gone???? (This story is a decade old now, so.......)

#karen chance #cassie palmer #i got busy and then i put this off another week bc i was trying to make it shorter lmao #read mores work in the tags and stuff on tumblr mobile right?#like this will be hideous to scroll past on my own blog on mobile but i think the cuts work on the dash at the very least #anyway i am sorry... this is so long... without actually saying anything of interest.....#faerie

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englishmansdcc · 7 years ago

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I recently read the first 3 volumes of Stephen Franck’s SILVER, and today it was announced that the 4th (and final) volume titled THE SEARCH FOR DRACULA’S LOST TREASURE is now on Kickstarter. SILVER is a “globe trotting graphic novel series” that Franck has been working on for the past four years, and the new volume will wrap up the series.

For those not familiar with the series (like myself until I read it), it’s about a a vampire hunter (Rosalyn) who just happens to be a descendant of Professor Abraham Van Helsing, with the story taking place 30 years after Van Helsing visited Dracula’s castle with Rosalyn teaming up with some con-men to rob rich vampires in Europe.

More information as well as art is below courtesy of their press release.

The Russ Manning Award-nominated SILVER Graphic Novel Series Concludes

The Fourth and Final Volume of Stephan Franck’s Graphic Novel Caper About

The Search for Dracula’s Lost Treasure is Now on Kickstarter

Stephan Franck has worked on some of the most beloved animated films of all time, including The Iron Giant, How to Train Your Dragon and Despicable Me —and his passion for storytelling extends from the silver screen to comic books and graphic novels. Over the course of the last four years, Franck has been writing, illustrating and self publishing SILVER, a globe-trotting graphic novel series that mashes up the world of Bram Stoker’s classic novel Dracula with action, adventure, humor, pulp storytelling and modern sensibilities. Told over the course of 4 volumes (and a stand alone novella), Franck has created an unforgettable cast and a compelling caper that picks up 30 years after Professor Abraham Van Helsing visited Dracula’s castle. Now Van Helsing’s descendant, the mysterious vampire hunter Rosalyn, is teaming up with a ragtag group of con men for a high stakes heist to rob Europe’s richest vampires. Will they succeed, and live off their take from this one last job? All will be revealed in the fourth and final volume of SILVER, which Franck and his company Dark Planet Comics are funding via a Kickstarter campaign.

In SILVER, a group of criminals discover the late Jonathan Harker’s secret ledger, which discloses the existence of an exotic treasure of silver hidden in Dracula’s castle. Finnigan, the group’s leader, knows a retirement plan when he sees it, so he’s willing to do whatever it takes to pull off the biggest heist of the last ten centuries—even if that means allying himself with the mysterious, sword-wielding vampire hunter Sledge, aka Rosalind Van Helsing.

This year, Dark Planet Comics released a Free Comic Book Day Edition of the first issue of SILVER. “My hope is that fans who love old-fashioned storytelling that’s chock full of action and adventure, mystery and humor, discover SILVER in time to be a part of the epic finale.” The series has already attracted the notice of comic book creators including Tim Sale, Bill Sienkiewicz and Jim Lee, and has been widely praised with coverage from an array of outlets including NPR, THE NERDIST, HORROR NEWS NETWORK, NEWSARAMA and COMICON.

Fans who back the new Kickstarter can get digital editions, all four trade paperbacks individually, a signed slipcase featuring all four trade paperbacks, the acclaimed novella ROSALYND, an audiobook of ROSALYND and limited edition prints by or done in collaboration with three incredible artists: Marvel comics and Kickstarter sensation Takeshi Miyazawa (Ms.Marvel, Spiderman, Code Monkey Saves World), animator and bandes dessinées artist Rodolphe Guenoden (Kung Fu Panda, Ma Reverence), and superstar illustrator Mel Milton.

When he’s not writing and drawing comics, Franck is an Executive Producer and the Head of Story for the PLAYMOBIL Movie for Lionsgate. Previously, he worked as a supervising animator on the cult classic film THE IRON GIANT and as a key story contributor to DESPICABLE ME. Franck also co-created the award-winning animated TV Series CORNEIL & BERNIE (Nicktoons, Hub Network), and received an Annie Award nomination for Best Director in a TV Program, for the special SMURFS: THE LEGEND OF SMURFY HOLLOW.

If funded through Kickstarter, pledges will be delivered to backers this fall. The SILVER Volume 4 Kickstarter campaign (https://www.kickstarter.com/projects/darkplanetcomics/345093214?ref=492299&token=9308655b) is live as of May 22nd and runs for 30 days.

For updates, follow Dark Planet Comics on Twitter, Facebook, and Instagram.

This is what people are saying about Stephan Franck’s SILVER:

“Writer/artist Stephan Franck is firing on all cylinders…. Stylish black-and-white art, and a smart, charmingly roguish point-of-view-character draw you in.” — NPR

“With SILVER, Stephan Franck shows how much excitement can be packed into a fast-moving, thrill-filled story… a really, really fun ride.”—Tim Sale (Batman: The Long Halloween)

“Stunning.”—NEWSARAMA

“SILVER is so big, bold, and juicy! I absolutely love this book!” — Bill Sienkiewicz (Elektra: Assassin)

“Spun out of Bram Stoker’s literary classic Dracula, SILVER retains the original novel intact at its core, while extending its world in every possible direction.” — HORROR NEWS NETWORK

“Great book!”—Jim Lee (Batman)

“A beautifully drawn and masterfully told noir/heist story with a teasing side of the supernatural that constantly kept me surprised”—Takeshi Miyazawa (Ms. Marvel)

“Franck knows his customers, what they expect, and he gives it to them in spades.”—AIN’T IT COOL NEWS

“SILVER has all of the elements you crave and with a story that you’ll simply devour.”—David Gallaher (High Moon)

“May be the ultimate gothic noir comic saga.”—COMICON

“Impressive. A Mignola-esque reshuffling of history with a fanciful legerdemain that keeps the story light on its toes.—Samuel Sattin (Legend)

“You’ve seen adaptations and re-imaginings of author Bram Stoker’s seminal work Dracula, but never quite like this. Writer and artist Stephan Franck has taken the Dracula mythos and the foundation that Stoker built to create a unique yarn of horror and heist in his story Silver. The conceit sees an Ocean’s 11-esque caper that has con men and women eyeing the ultimate score: treasure from Dracula’s castle.”—FREAK SUGAR

“There may not be a better original vampire comic book in America than SILVER.”—COMIC BOOK BIN

ABOUT SILVER: VOLUME 1 (2014):

1931, New York City. Meet Finnigan, ethically challenged master-thief, and his partners in crime Mullins and Brantley, as they rob the mysterious Harker foundation. What was supposed to be their last job turns into a narrow escape from the FBI, and Finn loses the team’s retirement money. However, Finn discovers a mysterious ancient silver bar, and the late Jonathan Harker’s secret ledger, which discloses the existence of a fabulous treasure made of silver, hidden away in Dracula’s castle. Finn assembles a crew of talented but broken misfits to pull off the heist of the last ten centuries. On top of Mullins and Brantley, the team includes Rosalynd “Sledge” Van Helsing, who continues the family tradition, but has fallen on hard times, Hamilton Morley, a washed out burlesque actor/con man, Maitre Moineaux, an old forger who may not live long enough to see the job through, and Tao, a ten year old boy with the gift of second sight.

ABOUT SILVER: VOLUME 2 (2015):

The team boards the Orient Express, which is filled with Vampires travelling to Dracula’s castle. Romantic tension builds between Finn and Sledge, but she may have an ulterior motive for being on the team. We also learn more about Finn’s broken past, as it quickly becomes clear that Tao needs a role-model in Finn…something that Finn is not equipped to provide. Nonetheless, the team succeeds in pulling off the first steps of the plan in spite of Hamilton having a panic attack at the worst possible time. The team reaches the castle, and we find a powerful, but broken Drac, who never got over the loss of Mina Harker. For years, Drac has been in a funk–caught between his morbid obsession for the Heart Of The Dragon (the missing silver bar stolen by Harker) and his feelings for Mina, which are still haunting him. To pacify his subjects and prove he’s moved on, Drac has agreed to take a bride. Lillian Duvalier, a cruel and ambitious vampire princess is scheming to become the one, adding even more intrigue and volatility to the situation. As volume 2 ends, Finn and crew have managed to infiltrate the court, passing themselves as vampires, and successfully baited Dracula with a chance to regain the coveted Heart Of The Dragon.

ABOUT SILVER: VOLUME 3 (2017)

Silver Vol 3: The con is now in full swing and James Finnigan’s uniquely talented band of grifters is deep undercover. But talent comes at a price. Secrets and agendas emerge, and characters are pushed past their breaking points. While Finnigan struggles to keep his team on track, thrilling action, suspense, and drama ensues in the most intense and gothic volume yet.

ABOUT SILVER: VOLUME 4 (2018)

Everything ends.

About ROSALYND:

Rosalynd is a one-shot 244-page hardcover novella which dives deeper into the Silver Universe, and explores the mysterious past of one of Silver’s most beloved characters: Rosalynd “Sledge” Van Helsing as a child. Secrets about her family will be revealed, as well as young Rosalynd’s first-person account of the events that put her on the road to becoming the acerbic vampire-hunter from Silver that we know and love. This earnestly moving story is great whether you are already fan of Silver, or new to Rosalynd as a character.

ABOUT STEPHAN FRANCK:

Stephan Franck was a supervising animator on the cult classic THE IRON GIANT, a key story contributor to DESPICABLE ME. He co-created the award-winning animated TV Series CORNEIL & BERNIE (Nicktoons, Hub Network), and received an Annie Award nomination for Best Director in a TV Program, for the special SMURFS: THE LEGEND OF SMURFY HOLLOW, the first ever hand-drawn version of the beloved characters done at a feature-animation quality level. Stephan has worked for all the major feature animation studios as a supervising animator, story artist, writer and director, and has closely collaborated with talents as diverse as George Lucas and Adam Sandler. In addition to being attached to several features in development, Franck is currently Head of Story for the PLAYMOBIL movie for Lionsgate and lives in Los Angeles.

In 2013, Stephan reconnected with his lifelong passion for comics by creating the graphic novel series SILVER. Three years later, with two collected editions out, and a third one on the way, SILVER has connected with a very diverse and devoted fan-base, garnered glowing reviews from blogs big and small, nabbed a nomination for the prestigious Russ Manning Award at SDCC 2014, a 2015 Geekie Awards nomination for Best Graphic Novel, landed on ComiXology Submit’s ESSENTIAL READS list.

Fourth & final volume of Stephan Franck’s SILVER now available on Kickstarter I recently read the first 3 volumes of Stephen Franck's SILVER, and today it was announced that the 4th (and final) volume titled

#Dark Planet Comics #Rosalynd #Silver #Stephan Franck #The Search for Dracula’s Lost Treasure

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samuelpboswell · 7 years ago

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4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

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unixcommerce · 7 years ago

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4 Spooky Marketing Lessons from Classic Halloween Monsters

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

#2: Dr. Frankenstein Is Great at Repurposing

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

#4: Dr. Jekyll Is Extremely Empathetic

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Practice Frighteningly Good Marketing

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog – TopRank®.

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The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Unix Commerce - Create Your Beautiful Website‎ Today!.

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#IFTTT #WordPress

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befoundonlinemarketing · 7 years ago

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4 Spooky Marketing Lessons from Classic Halloween Monsters

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

#2: Dr. Frankenstein Is Great at Repurposing

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

#4: Dr. Jekyll Is Extremely Empathetic

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Practice Frighteningly Good Marketing

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog - TopRank®.

4 Spooky Marketing Lessons from Classic Halloween Monsters posted first on http://ift.tt/faSbAI

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christopheruearle · 7 years ago

Text

4 Spooky Marketing Lessons from Classic Halloween Monsters

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

#2: Dr. Frankenstein Is Great at Repurposing

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

#4: Dr. Jekyll Is Extremely Empathetic

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

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The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog - TopRank®.

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