#get mooned Drac & co.

[embersrevived]

this is PUPPER MOON, the champion of justice

he will right all wrongs and triumph over the ebil 

In the name of the MOON, he will punish you 

#CurseOfTheMOON #HachiMoreLikeHIBACHI #GetGrilled 

the mech is just for show 

the chilluns of the night saw those buns and got a deathly fright

[englishmansdcc]

I recently read the first 3 volumes of Stephen Franck’s SILVER, and today it was announced that the 4th (and final) volume titled THE SEARCH FOR DRACULA’S LOST TREASURE is now on Kickstarter. SILVER is a “globe trotting graphic novel series” that Franck has been working on for the past four years, and the new volume will wrap up the series.

For those not familiar with the series (like myself until I read it), it’s about a a vampire hunter (Rosalyn) who just happens to be a descendant of Professor Abraham Van Helsing, with the story taking place 30 years after Van Helsing visited Dracula’s castle with Rosalyn teaming up with some con-men to rob rich vampires in Europe.

More information as well as art is below courtesy of their press release.

The Russ Manning Award-nominated SILVER Graphic Novel Series Concludes

The Fourth and Final Volume of Stephan Franck’s Graphic Novel Caper About

The Search for Dracula’s Lost Treasure is Now on Kickstarter

Stephan Franck has worked on some of the most beloved animated films of all time, including The Iron Giant, How to Train Your Dragon and Despicable Me —and his passion for storytelling extends from the silver screen to comic books and graphic novels. Over the course of the last four years, Franck has been writing, illustrating and self publishing SILVER, a globe-trotting graphic novel series that mashes up the world of Bram Stoker’s classic novel Dracula with action, adventure, humor, pulp storytelling and modern sensibilities. Told over the course of 4 volumes (and a stand alone novella), Franck has created an unforgettable cast and a compelling caper that picks up 30 years after Professor Abraham Van Helsing visited Dracula’s castle. Now Van Helsing’s descendant, the mysterious vampire hunter Rosalyn, is teaming up with a ragtag group of con men for a high stakes heist to rob Europe’s richest vampires. Will they succeed, and live off their take from this one last job? All will be revealed in the fourth and final volume of SILVER, which Franck and his company Dark Planet Comics are funding via a Kickstarter campaign.

In SILVER, a group of criminals discover the late Jonathan Harker’s secret ledger, which discloses the existence of an exotic treasure of silver hidden in Dracula’s castle. Finnigan, the group’s leader, knows a retirement plan when he sees it, so he’s willing to do whatever it takes to pull off the biggest heist of the last ten centuries—even if that means allying himself with the mysterious, sword-wielding vampire hunter Sledge, aka Rosalind Van Helsing.

  This year, Dark Planet Comics released a Free Comic Book Day Edition of the first issue of SILVER. “My hope is that fans who love old-fashioned storytelling that’s chock full of action and adventure, mystery and humor, discover SILVER in time to be a part of the epic finale.” The series has already attracted the notice of comic book creators including Tim Sale, Bill Sienkiewicz and Jim Lee, and has been widely praised with coverage from an array of outlets including NPR, THE NERDIST, HORROR NEWS NETWORK, NEWSARAMA and COMICON.

Fans who back the new Kickstarter can get digital editions, all four trade paperbacks individually, a signed slipcase featuring all four trade paperbacks, the acclaimed novella ROSALYND, an audiobook of ROSALYND and limited edition prints by or done in collaboration with three incredible artists: Marvel comics and Kickstarter sensation Takeshi Miyazawa (Ms.Marvel, Spiderman, Code Monkey Saves World), animator and bandes dessinées artist Rodolphe Guenoden (Kung Fu Panda, Ma Reverence), and superstar illustrator Mel Milton.

  When he’s not writing and drawing comics, Franck is an Executive Producer and the Head of Story for the PLAYMOBIL Movie for Lionsgate. Previously, he worked as a supervising animator on the cult classic film THE IRON GIANT and as a key story contributor to DESPICABLE ME. Franck also co-created the award-winning animated TV Series CORNEIL & BERNIE (Nicktoons, Hub Network), and received an Annie Award nomination for Best Director in a TV Program, for the special SMURFS: THE LEGEND OF SMURFY HOLLOW.

If funded through Kickstarter, pledges will be delivered to backers this fall. The SILVER Volume 4 Kickstarter campaign (https://www.kickstarter.com/projects/darkplanetcomics/345093214?ref=492299&token=9308655b) is live as of May 22nd and runs for 30 days.

For updates, follow Dark Planet Comics on Twitter, Facebook, and Instagram.

This is what people are saying about Stephan Franck’s SILVER:

“Writer/artist Stephan Franck is firing on all cylinders…. Stylish black-and-white art, and a smart, charmingly roguish point-of-view-character draw you in.” —  NPR

“With SILVER, Stephan Franck shows how much excitement can be packed into a fast-moving, thrill-filled story… a really, really fun ride.”—Tim Sale (Batman: The Long Halloween)

“Stunning.”—NEWSARAMA

“SILVER is so big, bold, and juicy! I absolutely love this book!” — Bill Sienkiewicz (Elektra: Assassin)

“Spun out of Bram Stoker’s literary classic Dracula, SILVER retains the original novel intact at its core, while extending its world in every possible direction.” — HORROR NEWS NETWORK

“Great book!”—Jim Lee (Batman)

“A beautifully drawn and masterfully told noir/heist story with a teasing side of the supernatural that constantly kept me surprised”—Takeshi Miyazawa (Ms. Marvel)

“Franck knows his customers, what they expect, and he gives it to them in spades.”—AIN’T IT COOL NEWS

“SILVER has all of the elements you crave and with a story that you’ll simply devour.”—David Gallaher (High Moon)

“May be the ultimate gothic noir comic saga.”—COMICON

“Impressive. A Mignola-esque reshuffling of history with a fanciful legerdemain that keeps the story light on its toes.—Samuel Sattin (Legend)

“You’ve seen adaptations and re-imaginings of author Bram Stoker’s seminal work Dracula, but never quite like this. Writer and artist Stephan Franck has taken the Dracula mythos and the foundation that Stoker built to create a unique yarn of horror and heist in his story Silver. The conceit sees an Ocean’s 11-esque caper that has con men and women eyeing the ultimate score: treasure from Dracula’s castle.”—FREAK SUGAR

“There may not be a better original vampire comic book in America than SILVER.”—COMIC BOOK BIN

ABOUT SILVER: VOLUME 1 (2014):

1931, New York City. Meet Finnigan, ethically challenged master-thief, and his partners in crime Mullins and Brantley, as they rob the mysterious Harker foundation. What was supposed to be their last job turns into a narrow escape from the FBI, and Finn loses the team’s retirement money. However, Finn discovers a mysterious ancient silver bar, and the late Jonathan Harker’s secret ledger, which discloses the existence of a fabulous treasure made of silver, hidden away in Dracula’s castle. Finn assembles a crew of talented but broken misfits to pull off the heist of the last ten centuries. On top of Mullins and Brantley, the team includes Rosalynd “Sledge” Van Helsing, who continues the family tradition, but has fallen on hard times, Hamilton Morley, a washed out burlesque actor/con man, Maitre Moineaux, an old forger who may not live long enough to see the job through, and Tao, a ten year old boy with the gift of second sight.

ABOUT SILVER: VOLUME 2 (2015):

The team boards the Orient Express, which is filled with Vampires travelling to Dracula’s castle. Romantic tension builds between Finn and Sledge, but she may have an ulterior motive for being on the team. We also learn more about Finn’s broken past, as it quickly becomes clear that Tao needs a role-model in Finn…something that Finn is not equipped to provide. Nonetheless, the team succeeds in pulling off the first steps of the plan in spite of Hamilton having a panic attack at the worst possible time. The team reaches the castle, and we find a powerful, but broken Drac, who never got over the loss of Mina Harker. For years, Drac has been in a funk–caught between his morbid obsession for the Heart Of The Dragon (the missing silver bar stolen by Harker) and his feelings for Mina, which are still haunting him. To pacify his subjects and prove he’s moved on, Drac has agreed to take a bride. Lillian Duvalier, a cruel and ambitious vampire princess is scheming to become the one, adding even more intrigue and volatility to the situation. As volume 2 ends, Finn and crew have managed to infiltrate the court, passing themselves as vampires, and successfully baited Dracula with a chance to regain the coveted Heart Of The Dragon.

ABOUT SILVER: VOLUME 3 (2017)

Silver Vol 3: The con is now in full swing and James Finnigan’s uniquely talented band of grifters is deep undercover. But talent comes at a price. Secrets and agendas emerge, and characters are pushed past their breaking points. While Finnigan struggles to keep his team on track, thrilling action, suspense, and drama ensues in the most intense and gothic volume yet.

ABOUT SILVER: VOLUME 4 (2018)

Everything ends.

About ROSALYND:

Rosalynd is a one-shot 244-page hardcover novella which dives deeper into the Silver Universe, and explores the mysterious past of one of Silver’s most beloved characters: Rosalynd “Sledge” Van Helsing as a child. Secrets about her family will be revealed, as well as young Rosalynd’s first-person account of the events that put her on the road to becoming the acerbic vampire-hunter from Silver that we know and love. This earnestly moving story is great whether you are already fan of Silver, or new to Rosalynd as a character.

ABOUT STEPHAN FRANCK:

Stephan Franck was a supervising animator on the cult classic THE IRON GIANT, a key story contributor to DESPICABLE ME. He co-created the award-winning animated TV Series CORNEIL & BERNIE (Nicktoons, Hub Network), and received an Annie Award nomination for Best Director in a TV Program, for the special SMURFS: THE LEGEND OF SMURFY HOLLOW, the first ever hand-drawn version of the beloved characters done at a feature-animation quality level. Stephan has worked for all the major feature animation studios as a supervising animator, story artist, writer and director, and has closely collaborated with talents as diverse as George Lucas and Adam Sandler. In addition to being attached to several features in development, Franck is currently Head of Story for the PLAYMOBIL movie for Lionsgate and lives in Los Angeles.

In 2013, Stephan reconnected with his lifelong passion for comics by creating the graphic novel series SILVER. Three years later, with two collected editions out, and a third one on the way, SILVER has connected with a very diverse and devoted fan-base, garnered glowing reviews from blogs big and small, nabbed a nomination for the prestigious Russ Manning Award at SDCC 2014, a 2015 Geekie Awards nomination for Best Graphic Novel, landed on ComiXology Submit’s ESSENTIAL READS list.

Fourth & final volume of Stephan Franck’s SILVER now available on Kickstarter I recently read the first 3 volumes of Stephen Franck's SILVER, and today it was announced that the 4th (and final) volume titled 

[samuelpboswell]

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 4 Spooky Marketing Lessons from Classic Halloween Monsters | http://www.toprankblog.com

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog - TopRank®.

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[unixcommerce]

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog – TopRank®, 2017. | 4 Spooky Marketing Lessons from Classic Halloween Monsters | http://ift.tt/faSbAI

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog – TopRank®.

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The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Unix Commerce - Create Your Beautiful Website‎ Today!.

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[befoundonlinemarketing]

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

Gain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter.

© Online Marketing Blog - TopRank®, 2017. | 4 Spooky Marketing Lessons from Classic Halloween Monsters | http://ift.tt/faSbAI

The post 4 Spooky Marketing Lessons from Classic Halloween Monsters appeared first on Online Marketing Blog - TopRank®.

4 Spooky Marketing Lessons from Classic Halloween Monsters posted first on http://ift.tt/faSbAI

[christopheruearle]

4 Spooky Marketing Lessons from Classic Halloween Monsters

Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy!

Not to mention I’m somewhat partial to the holiday’s aesthetic. Give me skulls and bats over tinsel and garland any day of the week, and twice on Friday the 13th.

Sure, there’s a horror/scary element to Halloween. But it’s a fun, safe kind of scary. If you’ve spent an hour on social media recently, you know there are scarier things than ghoulies and ghosties.

But Halloween isn’t just fun. It’s educational, too! I realized this year that some of my favorite Halloween monsters are hiding valuable lessons for marketers. For example…

#1: Dracula Rules Influencer Marketing

Count Dracula is often romanticized as a solitary figure, brooding in his castle. That image couldn’t be further from the truth. He’s constantly making new friends—and making those friends into vampires. The way Dracula builds a relationship is a solid lesson in influencer marketing.

Drac doesn’t just meet someone and immediately offer to make them immortal. He starts by getting to know them socially and paying them visits. Then he invites them to become a thrall, feeding on insects and getting a taste of the vamp life. Finally, when the relationship is mature, he converts them into full-fledged creatures of the night. It’s an easy sell by then, because he didn’t skip any steps in the relationship.

I don’t recommend making your influencers eat bugs, of course (unless they happen to enjoy doing so). But you should build relationships with influencers over a series of small, incremental steps. Start by socializing and promoting them, then ask for a small content contribution, and finally move on to co-creating together.

#2: Dr. Frankenstein Is Great at Repurposing

If you ask me, Dr. Frankenstein (the scientist, not his monster, of course) gets a bad rap. Yes, he took his research a little too far. Sure, he was a bit of an amoral lunatic. Okay, so he tampered in God’s domain a little. But you can’t deny that he got results!

In real life, after the hullabaloo died down, scientist would be scrambling to corroborate and replicate his findings. Frankenstein’s monster 2.0 and beyond would be far less “shambling horror” and more “hey, we finally beat death!”

Where others saw a pile of discarded body parts, Dr. Frankenstein saw the potential for new life. When we’re looking at a content calendar, we should be following in his footsteps. Repurposing content—up to and including stitching parts of old posts into a new one—can bring your old content to a new audience with a minimum of effort.

#3: The Wolfman Is a Content Strategy Object Lesson

Quick: What’s the wolfman’s biggest problem? No, it’s not that he’s vulnerable to silver. It’s not even that he turns into a brainless monster every full moon.

No, what always gets the wolfman in the end is his failure to plan ahead. He always ends up roaming the countryside chowing down on rabbits, and then someone sees him, and then out come the silver bullets. If he were to approach the problem strategically, he could spend each wolf session safely locked in a basement somewhere. He could live a full life 28 days out of the month, and no one would ever know he had a lycanthropy problem.

If you’re creating content without a content strategy, you’re practically begging the townsfolk to load up on silver buckshot. You may score the occasional win—like the wolfman gets a rabbit or two—but on the whole, it’s counter-productive. Plan your content in advance, with a rationale, research, and an amplification plan, and your content is far more likely to have a long and prosperous life.

#4: Dr. Jekyll Is Extremely Empathetic

Just how far would you go to get inside someone else’s head? You might walk a mile in their shoes, as the cliché goes. But honestly, how much can you know about someone just by borrowing their footwear? By that logic, every time I went bowling I’d learn about hundreds of people.

Dr. Jekyll takes empathy to the next level. He transformed himself into Mr. Hyde to learn exactly how a monster thinks. Granted, the experiment didn’t end well, but the lesson is still valid.

Marketers don’t have to undergo a monstrous physical transformation to feel empathy, of course. But we should be striving to learn as much about our audience as we can. That means learning about them beyond their interactions with the brand. The more we can use data to truly know our customers, the more relevant our content will be.

Practice Frighteningly Good Marketing

Sociologists and anthropologists would say that the monsters we create in folklore and fiction survive because they are a reflection of our deepest fears. For example, the wolfman is about loss of control, fearing the beast within us all. Dracula is about the fear of death and disease—and of creepy old guys lurking in castles.

I would argue that these monsters have such enduring power because at the heart of each story is an eternally relevant marketing lesson. Stay tuned for my next horror story, “The Beast that Wouldn’t Stop Sending Boilerplate Sales Emails.”

Is your skill at creating awesome content almost paranormal? Are you terrifyingly good at account management? TopRank Marketing is hiring.

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