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Shopify Google Analytics 4

Shopify Google Analytics 4 Setting Up The Ultimate Guide

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Understanding the Benefits of Google Analytics 4

Before diving into the installation process, let's take a moment to explore the benefits of using Google Analytics 4 for your Shopify store. GA4 comes packed with features that were unavailable in Universal Analytics (UA), making it a powerful tool for optimizing your online business. Some of the key advantages of GA4 include:

No sampling for standard reports: GA4 eliminates the issue of data sampling, ensuring accurate and comprehensive reporting.

Advanced attribution models: GA4 allows you to change attribution models from last-click to first-click, data-driven, or other models, providing a deeper understanding of your marketing efforts' impact.

Customer funnel builder: With GA4, you can create custom funnels, enabling you to track and analyze user behavior throughout the customer journey.

Customizable reporting interface: GA4 allows you to customize your reporting interface and navigation, making it easier to access the data that matters most to your business.

Combining multiple data streams: GA4 enables you to combine data from different sources, such as websites, apps, and offline data, providing a holistic view of your customers' interactions.

The Correct Way to Install Google Analytics 4 with Shopify

To install GA4 with Shopify, the recommended approach is to utilize the Google Channels App. This native integration streamlines the installation process and automatically sets up GA4 tracking for your store. Simply follow these steps:

Install the Google Channels App from the Shopify App Store. This app will connect your GA4 property to your Shopify store.

Once installed, the GA4 tracking will be automatically implemented for your store, including tracking of e-commerce events, such as add_payment_info, add_to_cart, begin_checkout, purchase, and view_item.

However, it's important to note that certain e-commerce events, such as add_shipping_info, remove_from_cart, select_item, select_promotion, view_cart, view_item_list, and view_promotion, are not automatically tracked by the Google Channels App.

To ensure a complete GA4 tracking setup, it is recommended to continue using Google Tag Manager (GTM) along with the Google Channels App. GTM allows you to fire the GA4 configuration tag, ecommerce events, and other tags while creating and utilizing your own ecommerce data layers.

Adjust the GA4 configuration tag in GTM to prevent double tracking of page views, as the Google Channels App already fires the pageview event.

Identify and remove any conflicting tags in GTM to avoid tracking the same ecommerce event twice