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Serendipity || Seo Changbin (Stray Kids)
Pairing: Reader(fem.) X Changbin
Word Count: 5.4k+
Warnings: Suggestive, mentions of pregnancy (the reader is not pregnant) , mentions of poison, Changbin is sweeter than sugar. Set in the Joseon Era.
Genre: Royal AU, Arranged marriage AU, fluff with very slight angst.
Description: The King of Joseon had chosen you as his queen. But there are those that wish for this union to fail. Will your love be enough to overcome the competitiveness of the Palace?
A/N: Hello everyone! Back with another installation of the SKZ Royal AU. I am genuinely in love with this one ngl. King Changbin is a rizzler y'all. Hope you guys have fun reading this <3
Do check out the other fics in the skz royal series. (The stories are not interrelated)
Here's the link to the masterlist.
Being a woman in this country is not an easy task. Especially when one is a candidate for the position of the country's Queen.
You'd dreamt of this for years, the idea sewn into every thought by your father even since you were child. With time, you'd welcomed the thought without a complaint.
"My lady, the Royal messenger is here." Somi informs you, and your nervousness just goes up by a thousand.
Did you manage to become the Queen and make your father proud? Or did you get disqualified and were now just a daughter of some minister and free to marry any other commoner like yourself?
You run down the hallway and enter the pavillion in front of your house, the colorful banners of the Royal entourage shine under the bright sun.
You straighten your robes and kneel down, head almost touching the ground, as a mark of respect for the King's verdict.
The chief Eunuch opens up the scroll in his hands.
"Please find enclosed the Royal Edict from the King's Court:
I, Seo Changbin, the King of Joseon, have chosen Miss y/n of House Kim as my wife and, by extension, the Queen of our beloved country. I have consulted the three High State Councilors and my mother- the Queen Dowager about the same and we have all unanimously agreed that she would be the best choice for the country as well as the Royal family, owing it all to her wits, beauty and manners.
Congratulations to Miss y/n and her family.
The Royal family would also like to extend an invitation to the bride-to-be to shift into the Detached Palace at the earliest as part of the customary pre wedding ritual. "
It feels as if someone had punched out the air from your lungs, you couldn't speak nor stand, while your parents and brother continuously thanked the Royal Eunuch, accepting all the gifts sent by the Palace for you.
But you couldn't move. You just stayed there, frozen. For life as you had known it has come to an end.
And thereafter begins a new, Royal chapter of your life.
*
"I'm going to miss you, my child."
The days since the Edict pass by in a heartbeat. All the members of your family were busy with packing your belongings while you were busy with mentally preparing yourself to leave your family and house behind forever.
Yes, you'd always wanted to be a Queen. Yes, you'd spent years getting ready for this role. Yet when the time finally comes, it hurts you to think about leaving behind twenty three years of your life.
"I'm going to miss you too, mother." On hearing your words, your mother cries harder.
But as usual, your father shows no emotion. His face is calm.
"Remember, y/n, there are no friends in the Palace other than your husband. You cannot confide in anyone but him. The other concubines will do anything to gain his favor, but you shall always be a step ahead. Be vigilant and loyal. You will make a great Queen." He says. Like the strategist he'd always been.
"Yes, father." You reply, swallowing the lump in your throat.
Your mother clinges to your arm.
"We will try and visit you whenever we can. I'm sure his Majesty will allow."
"Yes, of course. You can visit me anytime. The Palace is only a few hours from here."
"Oh, my child! How will I ever live without you!" Another sob tears out from your mother's throat. You hug her with all the love and care you could muster up in that moment.
Your father walks out of the room, hands behind his back and face twisted into a frown.
*
The Detached Palace is to be a temporary residence for the bride-to-be. For over the next thirty days, you would be receiving lessons on various subjects like history, Royal Etiquette, sewing, cooking and most importantly- lessons on intimacy. The last lesson is considered most important, according to Somi, since it allows you to birth as many healthy heirs as possible.
After helping you dress up for the night and setting up your bed, your maids take your leave for the night, only Somi remaining by your side.
"Do you think I'll see the King tomorrow? It's queer but I'd like to know what my future husband looks like, at least."
Somi sighs, "I don't think it's allowed, my lady. I believe you can only see his Majesty on your wedding day. A month from now."
You're oddly disappointed. You had dreamt so many nights of seeing the King, holding his hand, being by his side, yet the King in those dreams often never had a face.
Was it wrong to yearn to look at your future husband's face? Just once?
A subtle knock on your door startles the both of you.
"Yes?"
"My lady, the King is here to see you." Your handmaid almost whispers the words through the door.
With unparalleled urgency, Somi helps you straighten your clothes and rushes off towards the door.
"Your majesty." The maids and Somi greet him with the customary bow, while you purse your lips in a line, head hanging in a subtle bow.
Your heart hammers against your chest. It's so loud, you're sure even the King could hear it.
"Please give us some privacy." The King commands.
And you heart beats faster on hearing his voice for the first time. Gentle, yet authoritative, just like you'd dreamt.
When Somi closes the door behind her, you almost regret wishing to see your future husband. The proximity makes you nervous and you could only hope you'd not faint in front of him.
"My lady, you may rise."
You'd almost forgotten you were still bowing to him. You mentally slap yourself.
"Y-yes, your majesty. " your voice comes out as an embarrassing squeak, your eyes still on the ground.
You'd prayed for this moment for years, y/n. Why couldn't you just meet his eyes?
As if sensing your inner conflict, the King takes two long strides towards you and hooks his index finger under your chin, sending a chill down your body.
"My lady, please look at me."
And you do.
And he's like everything you'd ever wished for.
Perfect, like a beautifully crafted sculpture.
His soft brown locks, his rosy lips, the subtle mischief in his eyes. Everything is perfect.
"Y-yes, your majesty. Sorry." You mumble.
The king smiles, rubbing circles into your cheeks.
"You may call me Changbin when we're alone."
You nod.
"I just came to ask if you're finding your new residence comfortable. We both shall be busy with lessons tomorrow onwards so I figured tonight would be a good time to visit my bride."
His bride? His bride?
Your legs feel weak.
"I'm finding it extremely comfortable, your majesty. Thank you for your hospitality. "
Changbin let's out a low chuckle, leaning towards you. His lips hover inches above yours. And when he speaks, you feel hot air on your lips, "I told you, y/n. Call me Changbin."
You frantically nod.
"Good. Better be careful next time, my bride."
*
When you wake up the next morning, you're sure you'd dreamt everything that happened last night.
But apparently not.
"The King is a dashing young man." Somi teases as she lathers a concoction of herbs into your hair. "You're lucky, my lady. He seems to be a gentleman."
But you are too caught up in your thoughts to reply to her.
Did the king of Joseon really come all the way to the Detached Palace to see you? What if he's disappointed with how you had reacted? But he shouldn't blame you at all.
You had not been expecting anyone yesterday night, especially not him. But he did come to you. And he touched your chin. If you focus hard enough, you could feel his touch lingering in the area.
"My lady?" Somi clicks her fingers in front of your eyes, "Come back to earth. We have to get you ready for the classes today."
Blushing, you reply, "What classes do I have today?"
You had three classes today: Palace etiquette, literature and what Somi insists most important: lessons on reproduction.
While Palace etiquette mostly includes lesson on how to behave with Royal elders, ministers, maids, the King, literature includes important pieces of literature that are important for a woman.
And lastly, the most dreaded time arrived.
The reproduction lessons.
The tutor shows you all sorts of obnoxious hand movements and some drawings of couples in intimate positions. You feel uncomfortable from the beginning till the end.
A woman at least five decades older than you is teaching you about intimacy? Very awkward, to say the least.
But you heave a sigh of relief when the classes end for the day and you make your way to your room in the Detached palace.
"It's just the first day, Somi and I'm already tired to the bone." You say, kicking your shoes off.
"Well, it's going to be a lifetime of time this now, my lady. And you best be prepared for it."
You reply Somi with silence. But her words make you wonder. If this palace life would ever be less tiring someday? Would it even be worth it?
Perhaps not.
But King Changbin 's face flashes in front of your eyes; his sparkling eyes, mischievous grin, his feather like touch- maybe he is what will make everything worth it.
That night, after your maids get your bed ready while Somi is combing your hair, a familiar announcement echoes through the corridors of the Detached Palace.
"My lady, the King is here to see you."
His smiling face peeps through the doors as your maids hurry out of the room. He wears blue silk robes, and you feel weaker in his presence than you did yesterday.
"Did you miss me, y/n?"
And thus begins a month of secret nightly visits by the King of Joseon to the Detached Palace.
Everyday, you wake up looking forward to the time when King Changbin would come knocking at your doors, always up to some jesting.
Sometimes, he brings you fruits you'd mentioned you liked or he tells you stories from his childhood. At other times, he tells you about that one teacher he will hate till the end of time.
But most times, he spends his time listening to you talk- about everything and everyone, about the skies and gods, about ghosts and afterlife, about favourite foods and literature. After you'd overcome the initial shyness, opening upto Changbin was as easy as breathing, almost natural. Of course, you were still nervous around him, but it's a feeling you'd come to like.
Is this what the writers and poets describe as 'butterflies'?
"Do you think I'll make a good Queen?" You ask him one night. He sits in front you on a cushion, across the room, a position you told him is appropriate for two unwed people (although he did not agree to it initially).
If your nightly shenanigans were to be ever discovered by anyone, you would not want to be found in close proximity to each other even though you were betrothed to each other. He's breaking Palace rules everyday as it is.
He hums, "Of course! I think you'll make a great Queen. You're so good at your lessons already."
"That does not guarantee anything. I might not be good at taking the responsibilities."
"Do you trust my judgment, y/n? I think you'll make a great Queen. And even if you are overwhelmed, I shall always be here."
That night he leaves earlier than he usually does, owing to the fact that tomorrow is the day where his concubines are to be welcomed into the palace. Five of them.
The thought leaves you feeling bitter and dejected, but you make sure to not make those feelings obvious. This is a rule for Kings, to take as many concubines as possible to ensure the continuation of the blood line.
"Don't worry, my lady. Your rank in the palace is above these petty concubines. They will not mess with you." Somi comforts your thoughts the next day.
"But what if Changbin favors them more?"
Somi does not reply to that question.
*
On your 18th birthday, your father had promised to you that he would make you the Queen of this country. He kept his promise because here you are, after five years, getting dressed to be married to the most powerful man in the country.
Your father always insisted that powerful men do not love but Changbin's sparkling eyes always contradicted everything your father had taught. Nevertheless, you know the competitiveness among the concubines for the King's affection is mad. More often than not, even the Queen gets involved in petty fights.
But you try to remove all thoughts of your father and the concubines today. Because today, you are to be married to King Changbin. From today, your name will be written in the historical logs of the Royal family. From today, a new life begins.
"Are you okay, my lady?" Somi asks, "You look worried."
"I'm fine. Just hope the ceremony goes well."
The ceremony does go well and in all honesty, you were not worried about the ceremony itself. You were worried about the aftermath.
The maids guide you to your new palace, and get you dressed in white robes for the wedding night. The night when you will finally meet Changbin as his wife. The butterflies swim around in your belly.
The bed is decorated with flower petals and a few candles are lit. Everything is perfect.
"The King is here." One of your ladies in waiting announce and you get up to greet your husband.
The maids leave the room as the doors slide open and Changbin steps in, also dressed in white robes. He looks dashing, but his signature grin is nowhere to be found.
When the doors close behind him, he walks past you to the bed, the scent of liquor evident in his breath.
"Have you been drinking, your majesty?" You ask him, worried by his odd behavior.
What was wrong with him? Why wouldn't he even bother to meet your eyes?
"Changbin." He slurs, wrapping the blankets around him, "Call me Changbin."
He turns away from you and is snoring away in no time.
The butterflies in your stomach flutter around before dropping dead.
*
You did not sleep that night. Even though you were sleeping next to the man you love, you felt lonelier than ever.
Many times during the night, you consider walking out of the bed chamber to the servants quarter so you could talk to Somi. But you couldn't do that. Because you were now the Queen of this country and every single step you take will have its repercussions.
When morning comes, Changbin wakes up in a haste and greets you with a subtle nod and walks out of the chamber in long strides.
You well the tears back. It's your first day as Queen and hadn't he always promised to be there when you were overwhelmed? Had he lied? Or was it Changbin's doppelganger who visited you every night in the Detached palace?
Somi comes in a few minutes later with an excited smile on her face.
When she does your hair for the day, she asks, "So, how was the wedding night?"
You want to answer her truthfully - how cold Changbin had been, how he had not even looked at you let alone touch you, how you think he had changed almost overnight. But you see the prying eyes of the other palace maids and swallow your sadness.
"It was perfect. Like everything I'd ever hoped for."
"He was gentle, I hope." She says through a grin, but it feels like someone pouring alcohol on an open wound.
"Yes. He was."
As part of royal customs, the new bride is supposed to visit the senior most female member of the family and greet her. In your case, the member happens to King Changbin's mother.
Somi dresses you in the most exquisite silks and adorns your hair with the most precious flower but you feel nothing at all when everyone compliments you on the way out of your new Queen's palace.
Your mother in law's palace is a little far from the Queen's palace yet it is as beautiful as any other palace. From inside as well as outside.
"Greetings, your majesty. It is nice to meet you." You bow in front of the Queen Dowager.
The woman-not more than sixty years of age- looks at you with a gentle smile.
"Come in, y/n. Please be at ease."
You're seated in front of her on a cushion while the Queen Dowager's maids serve you breakfast.
"I hope your first day here goes well, my child. Our family is thrilled to have you." She says.
"The pleasure is all mine, your majesty. I am honored to be a part of this family." You say.
In the back of your mind, you wonder if Changbin is thrilled to have you or not. Probably not.
The mere thought of yesterday's rejection stings.
"Y/n, truth be told, my son is a quite a troubled man. His father was murdered in front of his eyes. He was made the king when he was only 16 years old. It's been 7 years since then, but the burden only gets worse. I hope you, as a Queen and as his wife, can help him lessen these burdens. Can you do that?" The Queen Dowager asks again, sipping tea from a small cup.
"I will do everything I can to help him." If only he'd let you.
"Good, good. I'm glad. And one more thing, y/n, you know as Queen one of your primary duties is to produce an heir for Changbin's throne. I hope you're working on that, yes?"
Heat reaches your cheeks. If only the poor woman knew what her dear son had done last night. If his behavior continues, perhaps it will be long before the Queen Dowager sees the face of a royal grandchild.
"We are trying, your majesty. We will not disappoint you." You reply, sipping tea from your own cup.
"Great! I shall send all types of herbs and tonics to help you conceive as fast as possible. I shall also draw up a chart after consulting the astrologer..." the Queen Dowager's voice fades into the background as your mind drifts off to the nights in the Detached palace, when Changbin would come and spend all his free time with you, against the rules of the palace. At that time, you had been sure that producing an heir would be a beautiful process, not a chore.
But Changbin does not even treat the thought like a chore.
Did he not love you? Did his Royal duties burden him too much?
When you leave the Queen Dowager's palace, you walk past The King's palace. It is as beautiful and majestic as they say. But you wonder if you'll ever be able to set foot in the same.
As if on cue, you see Concubine Jung walking out of the King's palace, her maids behind her. The butterflies in your stomach burn with jealousy.
She has a smirk on her face when she sees you.
"Eun, did you know there's a rumor around the palace that the King refused to sleep with the Queen last night? Sad, isn't it?" Concubine Jung says.
One of her maids giggle and nod, "Of course! How could the Queen even live with this shame?"
You cry yourself to sleep that night, while Somi does everything in her abilities to soothe you.
Needless to say, nothing worked.
*
"My lady, wake up. The King has invited you to breakfast with him." Somi informs one morning, six months after your wedding.
"Tell him I have a bad stomach bug. I cannot go."
You'd be found dead before sharing a meal with him and that obnoxious Concubine Jung. You'd shared enough meals with them already.
The past months, the King had not visited you even once but often you'd see him walking the gardens with Concubine Jung at his side.
After the first few weeks, you had no tears left to shed anymore so when the rumor came in last month that Concubine Jung might be pregnant, your eyes do not water no matter how much you force yourself to cry.
"I do not wish to congratulate them." You say, true and plain.
"My lady, he's invited only you. Not anyone else."
So you agree. As a last attempt to make your marriage work, even if it's just for your own sake.
Somi dresses you in green robes- The King's favorite. You quickly make your way to his palace, as if someone else would take your place if you didn't hurry. It's sad your thoughts had turned so negative in just half a year in the palace.
Your father had told you the King would take in many lovers during his lifetime, and that being Queen is about having power, not being loved.
But you think he didn't warn you enough. He didn't warn you how lonely it would be to sleep on the cold bed every night, how painful it would be to see the King smile at someone else.
Even if you did wish for a child, how could you produce you a child without Changbin?
"Good morning, your majesty." You say to him when you enter his bed chamber. It smells like cinnamon, a smell he'd often carry with himself back when he used to visit you at the Detached palace. Back when you were sure the king had been in love with you.
"Hello, my Queen. Please have a seat."
The butterflies dance around for a split second.
"Did you sleep well last night?" He asks, taking a seat in front of you.
"Yes." Lies. "Thank you for inviting me over."
When the maids leave the both of you alone, his demeanor changes.
"Actually, y/n, I had something to talk to you about." He says, casually, as if he hadn't been hurting you everyday for the past few months.
"What is it?" You ask.
He sighs, "It's mother. Ever since that rumor of Concubine Jung being pregnant spread. She wants the first grandchild to be of the Queen."
His words do not faze you, "How can I help you, Changbin?"
He frowns. Since when had your tone become this melancholic?
"Um, so if I have your consent, I'd like to try for a child tomorrow night. We'll see how that goes, yeah?"
"Okay. I will be honored." You say.
You finish up the food quickly and almost slide the doors open when he grabs your arm from behind.
"Y/n, what is it? Did something happen? Are your parents well?"
"My parents are well enough, thank you for asking." You say, keeping your eyes on the ground.
"Then? What happened? Is it Concubine Jung? Really, you did not have to be jealous of her. She's not pregnant. I can assure you of that. I have not consummated my marriage with any one of the concubines."
His words seem to have an effect on you. Your heart blossoms with hope but you keep your face and voice neutral.
"I am not jealous, Changbin. If one of the concubines get pregnant, I shall wish you both well."
You force your arm out of his grip and walk out the palace, not looking back once.
Changbin's stares at your leaving figure, now worried beyond relief that he might have broken the one person he cared for the most by his pursuits of a greater good.
*
While the past few months for you had been filled with loneliness, for Changbin it was almost the same-if not worse.
The first night of your marriage was filled with as many butterflies for him, as it was for you.
He had fallen in love with you and he wasn't afraid to show the world how much you meant to him. He wanted to hold you, kiss you, make love to you. And he had all plans to do that on the first night.
But that was until he had overheard a secret conversation between Concubine Jung and her father- Minister Jung.
For all he knew, Minister Jung had always wanted his daughter to be the Queen but being the dim-wit that she was, Concubine Jung could not even get through the first stage.
"Father, it's been two days since I'd been in the palace and that man has not visited me once. He had not even asked for my name the day of the welcoming. What kind of man is he? And you say I am to be Queen!"
"Hush, child. In this palace, even the walls are listening. Be careful. And as far as the position of Queen is concerned, you need not worry. If the King does bed the Queen tonight and she get pregnant, we shall make sure her pregnancy terminates before maturity. I have connections with all sorts of medicine vendors in the country, be assured, she shall never see the face of a child. After we weaken the Queen, we can take her throne as easily!"
Changbin had wanted to laugh at the man's foolish plans but deep down, he was worried as well. For you.
Which is why he pushed you away for so long and kept Concubine Jung close. While she tried everything in her power to seduce him, he refused her under the pretense of keeping an oath of abstinence for a year.
Every time she tried to even hold his hand, Changbin thought of you; your innocent eyes, your talks, your wit, your hands, your beautiful hair. No woman could make him feel like you do.
Changbin's secret informants had confirmed that Minister Jung had not one but two houses full of gold and cash he'd collected as illegal taxes from the local people. He'd also sometimes force husbands to send their wives to him in exchange for money. Even the thought nauseated Changbin.
Every time Concubine Jung visited, he made sure to collect some sort of evidence through her. He even visited her every night and while she snored away, he stole some of her gold jewlery and clothes to get them checked as evidence of the illegal taxes her father had been collecting.
And sure enough, after a few months of spying on her and her father, Changbin had gathered enough evidence by now to expose both of them at the court.
But he realised quickly that Minister Jung had a few tricks up his sleeves as well. The rumor of his daughter's pregnancy would make it difficult for Changbin to expose him easily, and so Changbin waited every night that the rumors would die down so he could run to the Queen's Palace and hug you with all his might. You were not safe unless the father and daughter were deposed.
And for some selfish reasons, Changbin had hoped you'd understand the reason behind his distance. But no woman could find a logical reason behind her lover being absent and it was horribly wrong for him to expect you to do the same.
"Are you stupid?" His friend, the eccentric dancer Minho had asked him.
Changbin had told him how coldly you'd behaved this afternoon when he'd asked you if you wished to try for a child. Most women would giggle and blush. But you were like a statue.
"You push her away for months and make her feel lonely and not loved and what not and you have the audacity to ask her that?"
"Well, yes. Mother had been pressuring me for a child and obviously, even with the pressure, I would never do anything that y/n would not have wanted but I thought it would be a great way to reconnect with her. Even if it didn't end in child making or whatever."
Minho let's out a frustrated groan, "You have to learn so much, Bin. But let's start with this- be honest with her. She's your wife and you ought to tell her everything. Give answers to all her questions and hold her hand if she let's you. Small steps first, a child can wait."
Changbin nods, " Okay, should I go to her right now?"
"Yes, you idiot!" Minho says, earning a slap on the arm from The King of Joseon.
He should be glad he's not being beheaded for calling the King an idiot.
*
You're almost done getting ready for bed when the lady in waiting makes an unexpected announcement .
"My lady, the King is here to see you."
Your heart leaps and the butterflies come alive again only to die down once you realise why he might be there. For a child. Isn't that why he's here? Isn't that why people get married in the first place?
"Y/n." He sighs when he enters the room, almost out of relief. He purses his lips.
"Is there anything I could help you with?" You ask.
Oh, how badly he'd hurt you. He could see the hurt in your eyes, in your voice, in your mannerisms.
"Y/n, I'm sorry. I really am. I know I have caused you pain and I cannot imagine how lonely it must have been. But I hope you know that I really do love you and only you."
"Then why the distance? Why visit Concubine Jung every night?" You ask, hands on your hips.
The tears that had left you threatened to return again.
And he tells you everything. From the conversation he overheard to how insistently Concubine Jung asked him for a child to how much solid proof he'd collected over the months and how he'd sent those evidences to the Minister of Security, who in turn ensured that by tomorrow the Jungs will out of the palace and be imprisoned for life.
It all makes sense to you now, of course it does. Yet you feel guilty. He'd been trying to protect you, all this while.
"I'm sorry, Changbin. I shouldn't have jumped to conclusions. I only-"
"Don't apologize, y/n. It's me that should apologize. I should have somehow tried to contact you and tell you about everything. I'm-"
"No, no, Please. Don't. You only tried to protect me and-"
"No, y/n, it's all my fault, please-"
Somi overhears the entire conversation through the door, her mind finally relaxing after the misunderstanding had been solved between you and the King. She could no longer stand you being this sad. And she somehow knew King Changbin had his own reasons for his behavior.
She hears soft sounds of kissing through the door and takes it as a sign to move away from the door, and join the other maids waiting outside the palace door. She smiles to herself.
The butterflies burn with passion.
"I do not wish for a child this early. I want to be here like this with you for a while, just y/n and Changbin and maybe two or three years later, we could try for a child. What do you think?"
When he kissed you initially, you half expected this to end up in the bed. But it did. And you're glad it did.
The butterflies bloom more than ever.
You're wrapped in his arms, tightly. The nakedness no longer bothering the either of you.
"I agree. I want to be this close to you every night, not as a Queen or the mother of your child. But as y/n. As your wife."
Changbin draws his face closer to you, pecking you on the lips, "And so you shall, my love."
And so you shall.
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I will provide either editing or consultation for those who donate e-SIMs to Gaza as a member of the @cartoonistcoop. I am a queer, disabled (mobility issues, chronic pain, OCD) ex-cult member and can for instance provide assistance with those topics. I also work as an editor for web and SEO so I have plenty of skills in those areas.
OR if you prefer I can mail you one of any of my zines for free :)
You can see my Zines HERE. Instructions on how to redeem are HERE.
#esims for gaza#free palestine#jews for palestine#the only reason I'm not providing art is that my chronic pain is variable and I never know in advance if I can make art. Sorry!
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JJ knows his strengths and how to highlight them so even if he isn't that musically gifted he can still keep up! His upbringing didn't allow him to be anything but a little diva and I love that for him but I wonder how his personality fits into the group.
But your little character breakdown/plot posts are always good!
GIO.
I've been treating this ask like a very fancy bottle of wine, really waiting for the perfect moment to answer it in the most interesting way possible, and now that LOOPiN is FINALLY (!!!) free from New Wave Music and they officially have a new home, I believe a post dissecting how they used to work under Seo CEO's awful control is a must. And here I have the perfect little moment to ramble about it! Which I love!
So, the short answer to your questions is: J.J fits in very badly on a personal level, and most of the other guys consider him unmanageable to say the least, but! LOOPiN as a whole has been so desensitized to Jiahang's (annoying!) personality because, as long as they were under New Wave, they all knew that he was an untouchable constant; both because of his father's grip on the company stock, and because in mid 2021 J.J made the very strategic decision to take active part on backing LOOPiN financially, and he did so by paying for their dorm room accomodations and making that his sole responsability - which is why in some pieces set on their 'flop era' you can notice that their home is just waaaaay too fucking nice.
But yeah, with anyone who's not Minwoo (from late 2020 up until literally a week before he publicly retired from making music), Haegon (often enough) or Hanjae, Jiahang has had very big professional and personal feuds that still linger. It gets ugly sometimes guys, it really does.
Now! To the longer answer!
NEW WAVE MUSIC's LOOPiN & ITS HIDDEN HIERARCHY:
[❗] TWs: corporate abuse, medical neglect.
If in universe iNSYNCs or just people aware of them were to be consulted, they would say that the chain of command and order of company favoritism while LOOPiN were under New Wave Music (2017 - 2023) ended up as:
01. Minwoo; 02. Seungsoo; 03. Haruki; 04. O.z; 05. J.J; 06. Hanjae; 07. Gyujin; 08. Dylan; 09. Taesong; 10. Haegon.
*Former member Lee Beomseok is not included, but just so you know, he wouldn't crack the Top5.
Which, by looking at the graphic you can see it's pretty off! Let's dissect it!
(NOTE: The two white boxes around the Top4 symbolize leadership roles, and they obviously entail the Produce Line, but less obviously, in a ground right above it, stands Minwoo and J.J in a duo that we can informally call as 'LOOPiN's Crisis Management'.)
At the very top of the food chain, we have J.J: As mentioned above, and also said in posts in the past here and there, Jiahang's spot in LOOPiN was 100% bought by his father, but his privilege goes way beyond just sharing surnames with a major sponsor: J.J has an entire personal team of lawyers, a private stylist and his own manager/financial consultant, Han Qiong (39), which puts him miles ahead of everyone else who depended on New Wave's shady and unprepared staff team. Jiahang's influence is also very present in everything on LOOPiN's two last years under New Wave (which came as consequence of him being Minwoo's "apprentice"), but it's all very subtle, as he always hid behind Minwoo to not spoil his incompetent brat persona to CEO Seo Chanhyuk - many marketing stunts, a good parts of their visual identity and even some promoted songs were handpicked by him but signed off as Minwoo's decisions, and even the members don't know that. As of now, speaking of 2023-0T9-Rare-Rhythm-LOOPiN, only Taesong and Haruki are aware of their past almost co-leadership deal and know how frail J.J actually is with this start over on the career department. He has pretty much no idea how and what he should do next now that he doesn't have a clear advantage! A giant really fell!
Minwoo: Even before he took over the official leader position from Taesong in 2021, everyone working with LOOPiN behind the scenes knew Minwoo was the guy in charge: not only was he the frontman of the Produce Line, but not a single decision even outside the group's sound was made without consulting him, mostly because people felt like they should - his... passionate involvement, let's say, about every aspect of the group was very clear. He also kept riding the wave of his Boy Of The Week days as "the golden trainee", and the respect he build in the industry after butting heads with Chanhyuk and his brigade of shareholders to make LOOPiN creative independent, even though it did give everyone consequences - Seo CEO came to HATE his guts right after they debuted, and was a bitch about them just because Minwoo was always just as much of a bitch back. Him making Taesong the leader during their group debut despite Minwoo's obvious crave for that title was just as much of a move made to try to control them as it was petty, childish shit.
O.z: Wu Zhiming is not someone you can restrain, and New Wave Music came to learn that a beat too late; they also didn't know how to fully support him as a music producer, which O.z took no time to notice and start quietly networking his way into opportunities. Now, his music career outside of LOOPiN is the most stable - he's been the major producer and collaborator with Nico, an independent (and faceless!) singer that in universe has internet fame reaching the likes of Pinkpantheress, and he's definely the first member to reach stable international fame, even if it's a tad controversial. And that's something he did despite New Wave Music, and Zhiming has talked about it publicly with no fear, so everyone knows he's truly independent! You go, O.z!
Seungsoo: Seungsoo always has a hard time seeing the bigger picture, and with his career it was no different: he always assumed the Produce Line was an equal triad and even that he was Minwoo's second hand man (which, LMAO. NO!), and he constantly failed to see everyone always respected him the less. But he was and is a group producer, he did have a voice and some control of LOOPiN as a brand, and that automatically puts him above a lot of the members. Seungsoo is also very popular with the public, known as a sweet talker and charming guy, and his music is very sought after for girl groups and female soloists. He was not doing the worst.
Gyujin: Gyujin, the newest loop dude of them all, stands right in the middle. He joined LOOPiN at a crazy time, but he is flexible by nature and he worked himself into the public's good graces very quickly, all on his own; it barely took him 7 months to be iNSYNC's new darling dearest, which did give some brownie points with Seo CEO at the time. Gyujin is also very familiar with the entertainment industry, which barely changed in the years he spend retired from child acting, so he knew from the get go what to watch out for. His contract signing took 3 weeks because he kept going for legal tweaks, something that immediately set off warning sirens inside Seo CEO's head, but at that point, Gyujin was all he had to try to set off the fire of Beomseok's departure - and many other accusations! If he had more time inside the company, Gyujin could definely pull a J.J and find something to use to his advantage against Chanhyuk, because if there's one thing he'll always do, is find an angle.
Hanjae: As soon as Sangwon got out of the picture as LOOPiN's manager in early 2022, Hanjae found himself in a very interesting position, that being his elevation from someone that was literally hidden for two years inside their own group to a hotshot debutee actor - fully backed by Chanhyuk, who was so fucking tired of LOOPiN having collective fame at this point. As we know, Hanjae's crush on Haruki was old and a well known fact inside New Wave, and it ended up causing his professional downfall; Sangwon mismanaged him on porpouse in LOOPiN's early years to not only punish him for his feelings, but also just to torment Haruki. Recently, Seo CEO has committed the big mistake of trying to convince Hanjae to sell his exclusive contract to an acting agency on New Wave's last days, and despite Hanjae double crossing him and immediately telling everyone about the company's hidden fate back in January so they could prepare for it, Chanhyuk still planted a lot of doubt on Hanjae's mind about his Idol future, and that will be at play very soon, thanks to 'Kick It' winning the comeback poll! So stay tunned!;
Taesong: As said on the Minwoo section, Taesong's role as LOOPiN's leader was given to him because Seo CEO needed someone in charge to be under his thumb, and Taesong filled that role okay enough for as long as he could - Minwoo's very harsh criticism of his every move plus everyone's lack of respect of the sentimental way he used to run things eventually got to him mentally. He had many hiatuses in his career, and with each new one came more of a lack of interest from New Wave Music in him as a way of income. If it wasn't for his own volution and need to get better, Taesong wouldn't be the vocal powerhouse he is now - he payed for his own vocal coaches, all non affiliate with the company! By the time he returned from his most serious and longest hiatus in early 2021, making the (not so willing) decision to give out the leader position to Minwoo, all without notifying Seo CEO first, made him public enemy number #2, and it definitely showed on his sudden erasure of schedules.
Haegon: From pretty much day one, Haegon was not taken seriously by anyone inside New Wave Music as an Idol or person, specially in Seo Chanhyuk's eyes: his very unsettling attachment to former member Beomseok paired with his short temper painted him as a kid unwilling to grow up, and when Beomseok left and Haegon put up a whole dissapearing stunt for a week (he had to be fake announced to be put on hiatus!), any slight interest or patience Seo Chanhyuk had for him died. Dare I say, Seo CEO saw Haegon as his biggest signing mistakes, when you take into consideration that "he wasn't even good enough to make the main vocalist stay" - his own words! So Haegon was not encouraged to train beyond his habilities or given any sort of solo schedules. Haegon himself felt the company's disbelief in him in his bones, too, and found it hard to try.
Haruki: Despite being made the public face of LOOPiN from 2021 and onwards, and eventually starting as a model with a lot of company apparent support (big highlight on apparent), Haruki was not the target of favoritism in the slightest; it was the very opposite. None of the investment made by New Wave towards Haruki was genuine, made to be long term or took what he wanted to do as an artist into consideration. It was just Seo CEO buying his silence about his horrible involvement with Sangwon without explicitly saying to Haruki that he was buying his silence. Haruki also never had freedom of movement from the moment he became a Week Boy, and even small decisions he had the impression of being made without Sangwon's involvement over the years always ended up with his involvement despite his demands for the contrary, because Seo CEO did not care or respect him, ever. (Which is in my humble opinion one of his worst crimes: knowing and doing nothing for a share price. Fuck that man, honestly, fuck him.)
And in the lowest of lows, Dylan: In the old blog I had a piece that was fully narrated by Chihoon, and in it we caught a glimpse of the situation with his private contract under New Wave Music and by extension, Blockberry Creative; how his trainee dept was thrice everyone's size because he lost a private defamation lawsuit against both companies back when he was on Boy Of The Week, plus one claiming neglect from Seo CEO directly. Dylan's contract as a whole was barely legal and made by a lawyer that was at the time Seo CEO's wife-to-be (🥴), and the disparity definely showed as LOOPiN went on. Mind you: his first ever solo project (given how he did not promote his debut track 'Monster' or 'Teenager' with LOOPiN Look(a)Like due to an hospitalization), was his rebellion album released in 2022, and that obviously had no company support. Dylan also was on the down low obligated to see a 'company psychiatrist', something that is exclusive to him and was as shady as it fucking sounds - a lot of his growing paranoia as his career goes on it's not only caused by the things he becomes a witness to, but also the bad intentioned changes made in his medication.
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Get Ahead with SeoInventiv: Free SEO Consultation for Enhanced Online Success!
Harness the expertise of SeoInventiv with our complimentary free SEO consultation. Discover cutting-edge strategies to elevate your online presence, boost search rankings, and attract targeted traffic. Take advantage of this free opportunity and propel your website to new heights of success today!
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🌍 Boost your local business with #LocalSEO! 🚀💼 Stand out from the competition, drive more traffic, and dominate your local market. 💪🏢 Discover the power of tailored strategies and watch your online presence sky-rocket! 💥✨ Ready to take charge? Hit the link in bio for a free consultation today! 👇📲 #BusinessSuccess #DigitalMarketing
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Start a Business in Dubai with Low Investment
Dubai has emerged as a global business hub, providing immense opportunities for entrepreneurs with various budgets. With the right approach and strategy, it's possible to establish a successful business in Dubai with low investment. Here’s a quick guide on how to get started and make the most of Dubai’s business-friendly environment.
Benefits of Starting a Business in Dubai
Dubai offers numerous advantages for new businesses:
Strategic Location: Dubai connects Europe, Asia, and Africa, making it a perfect base for international trade.
Free Zones: Dubai’s free zones allow full foreign ownership, tax exemptions, and streamlined processes.
Low Taxation: With no personal or corporate tax for most types of businesses, Dubai is financially favorable.
Steps to Start a Business in Dubai with Low Investment
Choose the Right Business Setup in Dubai To maximize investment, consider starting your business in one of Dubai's free zones. They offer affordable packages tailored for entrepreneurs and small businesses. Popular free zones like DMCC, IFZA, and Meydan Free Zone provide cost-effective licensing options.
Select a Business Activity Start with a service-based business, which requires minimal capital. Freelance services, consultancy, digital marketing, and online trading are popular low-cost options. These require lower initial investment compared to retail or manufacturing.
Leverage Virtual Office Options Dubai’s free zones offer flexible office solutions, including virtual offices, which allow businesses to maintain a presence in Dubai without incurring high rental costs.
Obtain the Necessary Licenses Every business setup in Dubai requires a license, depending on the activity and location. Free zone authorities offer various affordable licensing packages, including freelancer licenses for individual entrepreneurs.
Market Smartly and Efficiently Use digital marketing to reach customers on a budget. Social media, SEO, and email marketing can help you attract customers without high advertising costs.
Best Low-Investment Business Ideas in Dubai
Consultancy Services: If you have expertise in a field like finance, legal, or management, starting a consultancy can be highly profitable.
E-commerce: Launch an online store and leverage Dubai’s growing digital market.
Digital Marketing Agency: With minimal equipment and a small team, you can help local businesses grow their online presence.
Freelancing: From content creation to graphic design, freelancing offers flexibility and requires a minimal investment.
Conclusion
Starting a business setup in Dubai with low investment is entirely feasible, given the city’s supportive infrastructure and numerous free zones. With the right planning, selecting cost-effective options, and focusing on low-cost business ideas, you can launch a successful venture in Dubai without breaking the bank. Dubai’s dynamic market, combined with low taxation and robust growth prospects, makes it a prime choice for aspiring entrepreneurs.
know more
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Top 5 WordPress Themes for Consulting Business
Top 5 WordPress Themes for Your Consulting Business Will Draw Customers and Help You Close Deals
Your website serves as your consulting business’s online storefront in the modern digital environment. This is your opportunity to establish a strong first impression, demonstrate your knowledge, and turn prospects into paying clients. But it can be overwhelming to choose the best WordPress theme because there are so many available.
Do not be alarmed, fellow consultants! The Top 5 WordPress Themes for Your Consulting Business that are specially made to make your consulting business stand out are listed below:
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Read Full Blog: Top 5 WordPress Themes for Consulting Business
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E-commerce solutions | Sunshine Coast Web Design
In today’s digital landscape, having a robust online presence is essential for businesses looking to thrive. E-commerce solutions play a pivotal role in this transformation, offering tools and strategies that can help you reach new customers, streamline operations, and boost sales. At Sunshine Coast Web Design, we specialize in crafting tailored e-commerce solutions that empower businesses to succeed in the competitive online marketplace.
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As consumer behavior shifts towards online shopping, businesses must adapt to meet these demands. E-commerce solutions provide several key advantages:
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Customer Insights: E-commerce platforms provide valuable analytics that can help you understand your customers’ behavior and preferences.
Tailored Solutions for Your Business
At Sunshine Coast Web Design, we understand that every business is unique. Our approach involves creating customized e-commerce solutions that align with your specific needs and goals. Here’s how we do it:
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A well-designed e-commerce site is crucial for attracting and retaining customers. We focus on creating intuitive, aesthetically pleasing interfaces that enhance user experience. Our designs are responsive, ensuring that your site looks great on any device, whether it's a desktop, tablet, or smartphone.
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Choosing Sunshine Coast Web Design for your e-commerce solutions means you’re partnering with a team of experienced professionals dedicated to your success. Here’s what sets us apart:
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Are you ready to take your business to the next level with a powerful e-commerce solution? Contact Sunshine Coast Web Design today for a free consultation. Let’s discuss how we can help you create an online store that not only meets your needs but exceeds your expectations.
In the world of e-commerce, the right tools and strategies can make all the difference. With Sunshine Coast Web Design by your side, you can navigate the digital marketplace with confidence and achieve lasting success.
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How To Start Drop Servicing For Free with No Upfront Costs
How To Start Drop Servicing For Free, regularly described as the digital version of a provider-based total enterprise, is a commercial enterprise model where you act as the middleman between customers and service providers. In this version, you sell a provider to a customer, but as opposed to pleasurable the provider yourself, you outsource the work to a third-party issuer. The middle concept is easy: you fee the patron more than what you pay the issuer, and the distinction is your profit. While the idea appears straightforward, successful drop servicing calls for strategic making plans, market expertise, and powerful management of relationships with each client and carrier company. This manual will delve into every factor of drop servicing, such as how it works, its blessings, capacity-demanding situations, and a way to get started.
What is Drop Servicing?
Drop servicing is a commercial enterprise version that closely mirrors dropshipping however focuses on offerings in place of physical products. In dropshipping, you promote merchandise and then have a supplier ship them directly to the purchaser, without coping with the product yourself. Drop servicing follows the identical good judgment, however, in preference to delivery products, you’re outsourcing offerings.
For example, you would possibly run a digital advertising employer, selling offerings like image layout, SEO, or content material writing. Instead of hiring a complete team to carry out these offerings, you hire freelancers or groups to do the work for you. You act as the "middleman," managing patron relationships and making sure the provider is delivered according to the patron's needs.
How to Drop Servicing Works
Here’s a breakdown of the drop servicing system:
Find Clients
The first step is to find customers who need the provider you’re presenting. This will be something from net layout, content writing, and video editing, to even criminal or consulting services. Your marketplace and promote your provider as though you’ll be the only one supplying it at once.
Take Orders
Once a client orders your provider, you get hold of the fee and particular commands on what they want. It’s your process to control expectations, clarify deliverables, and communicate timelines.
Outsource the Work
Instead of completing the carrier yourself, you locate a 3rd-birthday celebration carrier provider to meet the order. This will be a personal freelancer or a business enterprise that specializes within the career the purchaser wishes. You send them the info and pay them a part of what the client has already paid you.
Deliver the Work to the Client
After the carrier issuer completes the work, you assess it to make sure satisfactory. You then deliver the final services or products to the patron underneath your brand. The consumer sees you as the carrier provider, even though someone else did the real work.
Keep the Profit
The income margin is the distinction between what the customer paid you and what you paid the carrier issuer. Ideally, this margin is sizable enough to make the enterprise profitable.
Benefits of Drop Servicing
The drop servicing model offers numerous blessings for marketers, especially people who need to construct a commercial enterprise with restricted in advance costs and minimal information in a particular discipline.
Low Start-up Costs
One of the number one advantages of drop servicing is that you don’t need to spend money on growing a product or hiring a crew of professionals. Since you are outsourcing the paintings, your preliminary funding is confined to advertising and probably setting up an internet site. With the abundance of online freelancers, it’s fantastically clean to find low-priced carrier carriers, which maintain your begin-up fees low.
No Need for Expertise
In drop servicing, you don’t need to be a professional within the provider you are selling. Your foremost function is to manage the patron courting and make sure that the work is achieved successfully and on time. You can outsource rather technical or specialized services with the need to have the talents yourself. This opens the door to a wide range of industries and markets.
Scalability
Because you’re no longer the one doing the paintings, drop servicing is especially scalable. As your purchaser base grows, you may definitely outsource extra paintings, lease extra service vendors, and make bigger into new services. The more green you become at dealing with tasks and vendors, the less complicated it'll be to scale your business without being bogged down by using real provider shipping.
Flexibility
Drop servicing offers a excessive stage of flexibleness. Since you’re handling provider providers rather than without delay providing the provider, you could run your enterprise from everywhere in the world. This model lends itself nicely to the "virtual nomad" lifestyle, so long as you have get entry to to the internet and accurate conversation gear. Minimal Inventory Risks
Unlike traditional groups or dropshipping wherein you cope with stock, inventory issues, or shipping, drop servicing gets rid of those issues. You're selling services, so there’s no need to fear about physical merchandise, garage, or logistics.
Challenges of Drop Servicing
While drop servicing has many advantages, it’s now not without challenges. Understanding these barriers is fundamental to building a sustainable commercial enterprise. Quality Control
Since you’re outsourcing paintings to a 3rd party, preserving extremely good standards may be hard. If the provider issuer promises subpar paintings, it reflects poorly on your enterprise, even if you didn’t at once create it. You’ll need to invest time in locating reliable freelancers or businesses and make certain they can always meet your expectations. Client Management
Handling purchaser expectations, revisions, and conversations may be challenging. Clients can also have particular demands or expectations that don’t usually align with the carrier provider’s abilities. It’s up to you to bridge that gap, making sure each side is happy without straining your time or resources. Profit Margins
Depending on the carrier you are offering, earnings margins can range greatly. Some markets are more aggressive, which means that you will want to stabilize pricing to stay attractive to customers while nevertheless paying your service companies. Finding the proper balance between value, nice, and rate can be elaborate, particularly when managing worldwide freelancers. Competition
Drop servicing has received recognition, which means more competition in certain niches. To stand out, you’ll want to be recognized on niche markets, construct a sturdy emblem, or provide specific selling factors that differentiate you from others. Competition additionally drives down costs, probably reducing your earnings margins.
Steps to Get Started with Drop Servicing
If you are thinking about beginning a drop servicing enterprise, here’s a step-by-step guide to help you get going: Choose a Service to Offer
The first step is to determine at the carrier you need to offer. Popular drop servicing niches consist of image design, social media management, search engine optimization offerings, net improvement, copywriting, and video modification. When deciding on your niche, keep in mind the demand for the carrier, your target market, and the way easily you could find dependable freelancers to satisfy the paintings. Identify Your Target Market
Once you've selected a provider, pick out your best customer. This might be small businesses, startups, or even individuals seeking out precise offerings. Understanding your target marketplace’s wishes, pain points, and finances is essential for advertising and marketing your services efficiently. Find Reliable Service Providers
Research and vet carrier providers carefully. Platforms like Upwork, Fiverr, and Freelancer.com are top-notch places to begin. Look for companies with advantageous evaluations, robust portfolios, and affordable prices. Establish clear communication channels and set expectations from the start to make certain easy operations. Set Your Pricing
Determine your pricing model by factoring in how a lot you’ll pay the provider provider and what kind of you need to rate your customers. Consider your overhead expenses, marketing prices, and favored income margins. Keep in mind that your pricing has to mirror the price you’re handing over, so ensure it’s aggressive without undercutting the first-class.
Build a Website and Market Your Services
Having an expert website is crucial for showcasing your offerings and building belief with potential clients. Your internet site needs to without a doubt define the services you provide, pricing, testimonials, and a portfolio of labor (if available).
Deliver Exceptional Client Experience
To reach drop servicing, focus on turning in an excellent consumer experience. This consists of clean conversation, assembly time limits, and ensuring the very last product meets or exceeds expectancies. Happy customers are more likely to go back for repeat commercial enterprise and refer others for your offerings.
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As a professional content writer with a passion for storytelling and a knack for creating results-driven content, I specialize in crafting content that resonates with your audience and achieves your goals. Whether you need blog posts, social media content, website copy, or email newsletters, I deliver high-quality, SEO-optimized content tailored to your unique voice and brand.But don’t just take my word for it – let’s work together and create something amazing. I’m currently offering a free 30-minute consultation to discuss your content needs and provide actionable ideas to boost your brand.Spots are limited, so if you’re serious about taking your content to the next level, don’t wait. Simply send me a direct message or email, and let’s start the conversation. Whether you have questions, need advice, or are ready to hire, I’m here to help.Let’s turn your ideas into impactful stories. DM me today to secure your spot!
My email id:- [email protected]
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Choosing the Right Digital Advertising Agency: What You Need to Know
In today’s competitive market, choosing the right digital advertising agency can be the difference between a successful business and one that struggles to gain traction. With countless agencies offering a range of services, from social media management to SEO and PPC campaigns, finding the perfect fit for your brand can be a daunting task. But don’t worry—this blog will guide you through the essential factors to consider before making this crucial decision.
1. Understand Your Business Needs
Before you start looking for an agency, it’s important to understand what your business actually needs. Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Different agencies specialize in different areas, so having clear goals will help you find an agency that can deliver the results you want. For example, if your focus is social media marketing, you’ll want an agency that has a strong track record in that space.
2. Look for Experience and Expertise
Experience is one of the most important factors to consider. A well-established agency with experience in your industry will already have an understanding of your market, competitors, and audience. Additionally, check if the agency has a diverse team of specialists. Whether it’s SEO, content marketing, graphic design, or analytics, a good digital advertising agency will have experts in each area to create and manage successful campaigns.
3. Check Their Portfolio and Case Studies
A reputable agency will have a portfolio showcasing their previous work and case studies detailing their successes. Reviewing this information will give you an idea of the kind of results they’ve delivered for other clients and whether their style matches your brand. Look for agencies that have worked with companies of similar size and industry as yours.
4. Consider Communication and Culture
How well an agency communicates with you is just as important as the services they offer. You want an agency that listens to your needs and keeps you updated throughout the campaign. Some businesses prefer a more hands-on approach, while others prefer to leave most decisions to the experts. Make sure the agency’s communication style and company culture align with your preferences. A strong partnership between you and the agency will lead to better results.
5. Transparency is Key
Transparency in pricing and strategy is crucial when choosing a digital advertising agency. Ask about their pricing model—do they charge per project, by the hour, or on a retainer basis? Moreover, ensure the agency is open about how they measure success. They should provide regular reports on campaign performance and be willing to explain the data. A good agency will not only show you the numbers but also help you understand what those numbers mean for your business.
6. Test Their Knowledge
A quick way to gauge an agency’s expertise is to ask them for an initial proposal or strategy for your business. Many agencies will offer a free consultation where they provide insights into how they can help you achieve your goals. This will give you a preview of their capabilities and whether they have a deep understanding of digital marketing strategies. Ask questions about the latest trends and tools they use to stay ahead of the competition.
7. Consider Their Network and Tools
A well-connected agency can offer more than just marketing campaigns. They may have relationships with influencers, media outlets, or platforms that can boost your visibility. Additionally, find out what tools they use for tracking performance, managing campaigns, and gathering insights. A modern digital advertising agency should be using advanced technology to deliver the best results.
8. Set Clear Expectations
Once you’ve narrowed down your options, set clear expectations from the beginning. Agree on key performance indicators (KPIs), timelines, and deliverables. This ensures that both parties are on the same page and helps to avoid misunderstandings down the road. The agency should be able to clearly define the results you can expect within a given timeframe.
Conclusion
Choosing the right digital advertising agency requires careful consideration. By understanding your needs, checking for experience, reviewing their portfolio, and ensuring they communicate well, you’ll be in a strong position to find a partner that can help your business grow. Transparency, expertise, and a good cultural fit are all key to building a successful relationship. Keep these factors in mind, and you’ll be well on your way to making the best decision for your business.
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