#four am is when mia talks about her vast amounts of joy in regards to deeply boring subjects such as logo design principles

[theshitpostcalligrapher]

okay it might be cuz it's like nearly 4am and im going out of my mind a little but can i PLEASE nominate the tianjin optometric center for favorite logo design of the fuckin year

It:

is deeply visually distinctive

can easily be adjusted for vertical, horizontal, rectangular, square shape as needed

recognizable in any colour

frieze patterns BEAUTIFULLY in a way that's reminiscent of traditional pottery or woodcarving

and here's the kicker:

it's the symbol that this hospital uses on all of their visual test charts

at this center, you don't read what each letter is on the seeing chart, you indicate what direction the E is facing