#fix mobile usability errors in wordpress website

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Are you searching for the best guide to fix mobile usability errors from your wordpress website? In many wordpress websites this error has occurred and if you are not a wordpress developer it is quite difficult to know why this error occurred and how to fix it.

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Best On-Page SEO Tools Used by SEO Experts in 2024

On-page SEO is an essential part of any digital marketing strategy, as it focuses on optimizing individual web pages to rank higher and attract more relevant traffic from search engines. To get ahead of the competition in 2024, SEO experts rely on cutting-edge tools that streamline their efforts and enhance their optimization results. This blog highlights the best on-page SEO tools used by experts and how they can help businesses like yours in Nashik achieve success. Whether you’re looking for help from the Best Search Engine Optimization companies in Nashik or taking on SEO yourself, these tools will be invaluable.

1. Yoast SEO

Yoast SEO is one of the most popular WordPress plugins, loved by both beginners and experts. It simplifies on-page optimization by guiding users on how to improve their content for search engines. Yoast offers real-time feedback on keyword usage, readability, meta tags, and overall SEO health.

Key Features:

Real-time content analysis

Readability and SEO score indicators

Customizable meta titles and descriptions

Keyword optimization suggestions

Yoast is perfect for businesses that use WordPress and want a straightforward way to enhance their on-page SEO efforts.

2. SEMrush On-Page SEO Checker

SEMrush is an all-in-one SEO tool that provides a comprehensive analysis of your on-page SEO efforts. The On-Page SEO Checker helps SEO professionals audit individual web pages and suggests actionable strategies for improving ranking. It evaluates keyword usage, backlinks, and technical elements to improve your page's performance.

Key Features:

In-depth page analysis for SEO improvements

Competitor comparison for keywords and rankings

Actionable SEO recommendations

Mobile performance insights

SEMrush is widely used by SEO experts for in-depth analysis, making it a favorite among the Best Search Engine Optimization companies in Nashik.

3. Ahrefs

Ahrefs is a powerful tool that offers detailed insights into on-page SEO performance. Its Site Audit feature crawls your site and highlights any issues affecting its SEO. Ahrefs also provides actionable recommendations for improving content optimization, including keyword usage and internal linking strategies.

Key Features:

Comprehensive on-page SEO auditing

Keyword optimization suggestions

Competitor analysis and backlink insights

Content gap analysis

For businesses looking to improve their SEO game, Ahrefs is a great choice to provide a holistic view of on-page optimization.

4. Google Search Console

Google Search Console is a free tool from Google that helps SEO experts monitor their website’s performance and troubleshoot issues. It offers insights into how Google indexes and ranks your site, as well as provides data on keyword performance, click-through rates, and indexing issues.

Key Features:

Track keyword performance and rankings

Identify indexing errors and fix them

Monitor mobile usability issues

View backlink data and referring domains

Although it’s free, Google Search Console is used by even the most experienced SEO professionals for optimizing on-page SEO, ensuring your website aligns with Google’s best practices.

5. Screaming Frog

Screaming Frog is a powerful website crawler that helps SEO experts identify a wide range of on-page SEO issues. From broken links to duplicate content and missing meta descriptions, Screaming Frog scans your website and generates a detailed report of all the potential optimization issues.

Key Features:

Website crawl to identify SEO issues

Analysis of meta data, headers, and internal links

Insights on duplicate content and missing tags

XML sitemap generation

Screaming Frog is widely used for in-depth SEO audits, allowing experts to catch any issues that may hinder a website's ranking.

6. Surfer SEO

Surfer SEO is an on-page optimization tool that allows users to analyze their content against the top-ranking pages for a specific keyword. This tool uses machine learning algorithms to evaluate over 500 on-page factors, offering recommendations that can help you match the content strategies of your competitors.

Key Features:

Real-time content optimization

Keyword density and placement suggestions

Detailed comparison with top-performing pages

NLP-powered content suggestions

Surfer SEO is perfect for businesses looking to fine-tune their content and improve ranking for target keywords.

7. Moz Pro

Moz Pro is another comprehensive SEO tool that offers on-page SEO audits and keyword recommendations. Its On-Page Grader evaluates how well your pages are optimized for specific keywords and provides suggestions on how to improve your content.

Key Features:

On-page SEO grading and keyword suggestions

SERP tracking and rank analysis

Keyword and content recommendations

Link-building insights

Moz Pro is ideal for businesses that want to improve their on-page SEO strategies and dominate search results.

8. GTmetrix

Website speed is an essential factor for on-page SEO. GTmetrix helps you analyze your website’s speed and performance, providing suggestions to make your pages load faster. Google considers website speed a ranking factor, so optimizing your page load times is crucial.

Key Features:

Website speed analysis and performance reports

Actionable suggestions to improve load times

Mobile speed and performance insights

Historical performance tracking

For businesses wanting to enhance user experience and rankings, GTmetrix is a must-have tool in 2024.

9. ClearScope

ClearScope is a content optimization tool that helps improve your on-page SEO by analyzing the content of top-ranking pages for your target keywords. It provides insights on word count, keyword usage, and related terms that can help you create high-quality content.

Key Features:

Content optimization suggestions

Analysis of top-ranking pages

Keyword and content recommendations

SEO content grading system

ClearScope ensures your content meets the highest SEO standards, making it easier to outrank competitors.

10. Rank Math

Rank Math is another popular WordPress plugin designed to optimize your website’s on-page SEO. It comes with advanced features like schema markup, keyword optimization, and integrated Google Analytics, helping you gain better visibility in search engines.

Key Features:

Comprehensive on-page SEO audits

Support for schema markup and rich snippets

Keyword tracking and optimization

Built-in Google Analytics integration

Rank Math is a favorite tool for businesses and SEO experts who want an all-in-one solution for WordPress sites.

Conclusion

Using the right tools is essential for achieving on-page SEO success in 2024. Whether you're optimizing content, improving site speed, or ensuring proper keyword usage, these tools are invaluable in helping you meet your SEO goals. For businesses in Nashik, partnering with the Best Search Engine Optimization companies in Nashik can ensure you stay ahead of the competition and grow your organic traffic.

To learn more about how you can leverage on-page SEO for your business, visit nashik.osumare.com and explore the top solutions available for improving your SEO results in 2024!

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Hire WordPress Developers-the key to Business Success

It is one of the most used content management systems in the world and caters to more than 40% of all websites. WordPress can do it all, in terms of flexibility, scalability, and usability—from personal blogs to large corporate sites. Creating a professional, secure, and optimized website is rarely something that happens because of basic knowledge. That is where a professional WordPress developer comes into play.

In this blog, we shall find out the benefits of hire WordPress developers, the skills they bring to the table, and how they can benefit your site's functionality, security, and all-round user experience.

Why Should You Hire WordPress Developers?

1. Customization and Personalization

The theme and plugins of WordPress may not match the specific needs of your business. A WordPress developer could create a custom theme that is a representation of your brand identity and serves your business's functionality needs. A WordPress developer may fulfill your requirements and let your imagination transform into a fully functional website, whether it's a specific feature, custom page layouts, or unique design elements.

2. Security Improvement

The presence of a superior security level is necessary for any form of website, especially if it involves the processing of sensitive customer data or e-commerce platforms. A professional WordPress developer keeps your website secure by embracing detailed security measures such as secure coding, security plugins, constant updates, and monitoring for vulnerabilities. Hiring a developer will help safeguard your site from malware hackers and data breaches.

3. Improve Website Performance

The right kind of optimization will ensure a website that works well for its users as well as search engines. Technical problems like slow pages cause bounce rates and significantly lower the rate of conversions. The ability of the WordPress developers to optimize your website is to make the code less bloated, improve images, streamline server response times, and reduce the number of unnecessary plugins. That means your website will work well for users as well as search engines.

4. SEO-Friendly Development

This refers to making sure that your website sees organic traffic, and the way WordPress developers can help ensure that happens from the word go, the site will be search engine-friendly. Aspects such as clean code structure, usage of semantic HTML tags, fast page loading, and mobile-friendliness are ensured by developers who have specialization in SEO. By looking at the technical SEO factors during the development of the website, there is a strong likelihood that your site will rank high on SERP, hence increasing both visibility and visitors.

5. Ongoing Maintenance and Support

Websites need to be maintained and updated regularly, whether the changes involve bug fixes or feature enhancements. With a full-time WordPress developer on board, you can always count on receiving more extensive support in solving problems that may emerge along the way. Whether your plugins need to be updated for better functionality, your website's security improved, or its errors troubleshooted, with a developer, your site continues to function without breakdowns and stays up-to-date and secure.

6. Scalability for Future Growth

As your business grows, so do the needs of your website. A WordPress developer would make sure your website scales and can therefore grow from where it has been up till this point, say with increased traffic, new features, or a new amount of content without its performance being compromised. You may wish to have an eCommerce section or expand your blog and integrate the third-party tools you want; a WordPress developer will see your website adapt to future demands.

Key Skills to Look for in a WordPress Developer

When engaging a WordPress developer, ensure he or she is the right fit for the project at hand. Here are some key competencies:

1. Proficiency in WordPress Core

An advanced WordPress developer should be familiar with the core functions of WordPress, such as developing themes, customizing plugins, creating custom post types, and dealing with taxonomies. They should handle the WordPress core files with no compatibility issues related to the whole website structure.

2. HTML, CSS, and JavaScript

Front-end development skills: Truly, any visually appealing, responsive, and interactive website cannot be done without front-end development skills. So, a WordPress developer should know how to code in HTML for structure, CSS for styling, and JavaScript for interactivity. That way, your website will not just work but also be attractive and user-friendly across different devices.

3. PHP and MySQL

PHP is the programming language used for WordPress, and MySQL is the system for database management that holds all your data. A good WordPress developer should know both PHP and MySQL so that they can handle complex functions like custom plugins and database queries and back-end logic.

4. Familiarity with Popular Plugins and Tools

Your WordPress developer should be aware of some of the leading plugins used to enhance your website's functionality. These are, among others, eCommerce using WooCommerce, pagbuilders like Elementor, SEO optimization with Yoast SEO, and caching purposes and performance optimization with WP Rocket. Further, he can debug plugin conflicts as well as make sure that the theme is compatible.

5. Mobile-First Development

Considering that most internet traffic in the world these days originates from mobile devices, your site should be mobile-friendly. The well-professional WordPress developer ensures your site is completely responsive while optimizing for all screen sizes, which guarantees that any device will deliver a smooth user experience.

6. Knowledge of Security Protocols

And whatever it is, security always plays the most important role of any website, so a professional WordPress developer has to be quite skilled and perform well in applying security best practices. It involves constant software updates, secure coding, integrating an SSL certificate, and using two-factor authentication. This ensures that your website is safe from all kinds of threats.

How to Hire a WordPress Developer

Having understood how much value a WordPress developer can add to your business, it is now time to hire the right one for your business. Here is a step-by-step guide to making you easy during the hiring process itself:

1. Define your project requirements.

Pre-trial planning before you scout for your developer identifies what your project intends to achieve. That is defining the features and functionalities you'll need, your budget, and the scope of work. Thus, it will be pretty easy to tell them what to expect when you land those developers.

2. Choosing the Appropriate Platform

You can get the best WordPress programmer through the various platforms. According to the size of your project and your budget, you are likely to use one of the following:

Other similar platforms, such as Upwork, Fiverr, or Freelancer, for ad-hoc or one-off work

Development agencies like AIS Technolabs for any kind of high-end, long-run jobs that involve a full-time team at one go

Job boards like LinkedIn or Indeed in case you're looking to hire a full-time in-house developer

3. Check portfolios and client feedback.

Another thing is that the portfolio of a developer can also point you to their past experience and skill sets. Go through the previous projects that they have done to figure out if they have worked on websites similar to yours or in the same industries that you are in. Go through the reviews and comments from the clients that they have worked with and see if you can get a grip about their reliability and communication skills.

4. Interviews

Interview the shortlisted candidates to determine their technical expertise and how good they are at problem-solving. Interview questions can be: How do they fare with WordPress? How are they about challenges, security, performance, and SEO?

5. Test Their Skills

In case you do not feel comfortable hiring a person purely based on interviews, ask them to perform a small test project. This helps you understand their skills and how they approach work ethics in meeting deadlines.

Conclusion:

We have the best talent in AIS Technolabs who create customized, security-enhanced, and performance-optimized websites on WordPress for you. Our engineers in AIS Technolabs are also well versed in custom themes, plugin development, SEO optimization, and ongoing support. Your WordPress site will not only look attractive but will remain functional, scalable for expansion and growth, as long as in the near future. With the AI-based WordPress developers in AIS Technolabs, you can have a really smooth development process, timely delivery, and exactly matched solutions to the business requirements. So, trust AIS Technolabs for all your WordPress development needs and contact us.

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Top 9 SEO Tools for Website Ranking in 2024

In the world of digital marketing, achieving top rankings on search engines is critical for any business or website. This is where SEO (Search Engine Optimization) tools come in handy. These tools can analyze, track, and improve your website’s performance, helping it rank higher on search engine results pages (SERPs). Below is a detailed guide on the Top 9 SEO Tools for Website Ranking in 2024, each designed to optimize your site’s performance and deliver better visibility.

What is SEO?

SEO (Search Engine Optimization) is the practice of improving your website to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to attract attention and drive traffic to your website. In 2024, SEO continues to be a vital strategy for online success, and using the right tools is key to effective optimization.

Top 9 SEO Tools for Website Ranking in 2024

1. SEMrush

One of the most popular all-in-one SEO tools, SEMrush provides users with a range of features including keyword research, site audits, backlink analysis, and competitor tracking. It offers detailed insights to help you improve your rankings and outshine competitors.

Key Features: Keyword research, competitive analysis, backlink audit, position tracking.

Best For: Comprehensive SEO campaigns and in-depth competitive research.

2. Ahrefs

Ahrefs is known for its powerful backlink analysis, but it also offers excellent keyword research and site audit features. It allows you to monitor your website's SEO health and track competitor strategies effectively.

Key Features: Backlink analysis, site audits, rank tracking, keyword research.

Best For: Backlink tracking and competitor analysis.

3. Moz Pro

Moz Pro offers a robust suite of SEO tools that help users improve rankings, track performance, and enhance visibility. It’s particularly known for its powerful keyword research tools and link-building capabilities.

Key Features: Keyword explorer, link-building tools, site audits, rank tracking.

Best For: Beginners and intermediate users looking for an easy-to-use interface.

4. Google Search Console

Google Search Console is a free tool that offers critical insights directly from Google about how your website is performing. It helps you monitor and fix website issues and provides data on search traffic, indexing issues, and mobile usability.

Key Features: Index coverage reports, search performance tracking, URL inspection.

Best For: Monitoring website health and improving visibility in Google SERPs.

5. Yoast SEO (WordPress Plugin)

Yoast SEO is the leading SEO plugin for WordPress, making it easier for website owners to optimize their content directly within their CMS. It provides content analysis, on-page SEO recommendations, and readability checks.

Key Features: On-page SEO optimization, XML sitemap creation, content readability analysis.

Best For: WordPress users looking to improve their on-page SEO.

6. Ubersuggest

Ubersuggest is a budget-friendly SEO tool developed by Neil Patel that offers keyword research, competitive analysis, and content suggestions. It’s a great tool for users looking for comprehensive features without the high price tag.

Key Features: Keyword research, backlink data, content ideas, site audit.

Best For: Small businesses and startups.

7. Screaming Frog SEO Spider

Screaming Frog SEO Spider is an advanced SEO tool that crawls websites to identify issues such as broken links, duplicate content, and other on-site SEO problems. It’s invaluable for technical SEO audits.

Key Features: Website crawling, error detection, metadata analysis.

Best For: Technical SEO professionals.

8. Serpstat

Serpstat is an all-in-one platform for SEO, PPC, and content marketing. It helps businesses track their keyword rankings, analyze competitor strategies, and find new content opportunities.

Key Features: Rank tracking, competitor analysis, site audit, keyword research.

Best For: Agencies and larger businesses.

9. Mangools (KWFinder)

Mangools offers a set of SEO tools, with KWFinder being the most prominent for keyword research. It’s known for its intuitive interface and easy-to-understand data, making it perfect for beginners.

Key Features: Keyword research, SERP analysis, backlink analysis.

Best For: Small businesses and freelancers.

Why Use These SEO Tools?

Using these tools will help you:

Improve your website’s visibility on search engines like Google.

Track and monitor keyword performance to ensure you're ranking for the right terms.

Analyze competitors to stay ahead in your industry.

Optimize your website’s technical health, ensuring search engines can easily crawl and index it.

Increase organic traffic, which translates into more conversions and sales.

FAQs about SEO Tools for Website Ranking

1. Why are SEO tools important for website ranking?

SEO tools help you identify opportunities to improve your website's performance, track keyword rankings, analyze competitors, and address technical issues that might affect your rankings.

2. Which SEO tool is the best for beginners?

For beginners, tools like Yoast SEO for WordPress users and Ubersuggest offer a simple and affordable way to start optimizing your site.

3. How often should I use SEO tools?

It’s recommended to use SEO tools regularly—weekly or monthly—to monitor performance, track rankings, and identify areas for improvement.

4. Are free SEO tools effective?

Free SEO tools like Google Search Console and Yoast SEO are highly effective, but they may not offer the same depth of data as premium tools.

5. Can SEO tools help with local SEO?

Yes, many tools, such as SEMrush and Ahrefs, offer features to help optimize for local search, such as tracking local keyword rankings and analyzing competitors in your area.

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How To Do SEO Audit For New & Old Website.

Introduction to SEO Site Audit

An SEO site audit is a comprehensive analysis of a website’s performance in search engine rankings. It is the first crucial step in understanding how well your website is optimized for search engines like Google. By identifying issues that could be hindering your site’s visibility, an SEO audit helps you make informed decisions to improve your online presence. This process involves examining various technical aspects, such as page speed, mobile-friendliness, and site architecture, alongside on-page factors like keyword usage, content quality, and meta tags. Conducting a thorough site audit ensures that your website is aligned with the latest SEO best practices, ultimately driving more organic traffic and improving your search engine ranking.

Essential SEO Audit Tools and How to Use Them :

Conducting an SEO audit requires a combination of specialized tools to ensure your website is optimized for search engines. These tools help you analyze various aspects of your site, from technical issues to content optimization, providing insights that guide your improvement strategies. Below is a detailed look at essential SEO audit tools, how to use them, and how to implement their findings on your website.

1. Google Search Console

Overview: Google Search Console is a free tool provided by Google that helps you monitor your website’s presence in Google search results. It provides essential insights into how your site is performing, including which keywords are driving traffic, mobile usability, and any crawl errors.

How to Use:

Set Up: Start by adding and verifying your website in Google Search Console. This will give you access to valuable data about your site’s performance.

Key Features: Use the “Performance” report to see which queries bring users to your site and how these users interact with your content. The “Coverage” report will highlight any indexing issues that may be preventing pages from appearing in search results.

Implementation: Regularly review the data to identify pages with high impressions but low clicks, signaling a need for better meta descriptions or title tags. Fix any crawl errors to ensure all pages are indexed and accessible by search engines.

2. Google Analytics

Overview: Google Analytics is another free tool that provides in-depth data about website traffic and user behavior. It allows you to track the effectiveness of your SEO strategies by monitoring how visitors interact with your site.

How to Use:

Set Up: Install Google Analytics by embedding the tracking code into your website’s HTML. You can also use plugins for easier integration if you’re using a CMS like WordPress.

Key Features: Use the “Acquisition” report to understand where your traffic is coming from — whether through organic search, social media, or referrals. The “Behavior” report gives insights into how visitors engage with your site, including which pages they visit and how long they stay.

Implementation: Identify high-traffic pages with high bounce rates and optimize their content to make them more engaging. Use the data to refine your SEO strategy, focusing on channels that bring the most valuable traffic.

3. Screaming Frog SEO Spider

Overview: Screaming Frog SEO Spider is a desktop program that crawls websites to analyze on-page SEO elements. It helps identify issues such as broken links, duplicate content, and missing meta tags.

How to Use:

Set Up: Download and install the Screaming Frog SEO Spider tool. Enter your website URL to start a crawl, which will generate a detailed report of your site’s structure.

Key Features: The tool allows you to view your website’s metadata, internal linking structure, and any SEO issues like 404 errors or missing alt text.

Implementation: Review the report to fix broken links, which can negatively impact both user experience and SEO. Optimize missing or duplicate meta descriptions and title tags to enhance search engine visibility. Use the internal linking data to improve the navigation of your site and distribute link equity more effectively.

4. Ahrefs

Overview: Ahrefs is a powerful SEO toolset that offers features for keyword research, backlink analysis, and competitor analysis. It’s particularly useful for understanding how your site stacks up against competitors in search rankings.

How to Use:

Set Up: Create an account and add your website to the dashboard. Ahrefs will provide a wealth of data on your site’s backlinks, keyword rankings, and overall SEO health.

Key Features: Use the “Site Explorer” tool to see which pages on your site are performing best in terms of traffic and backlinks. The “Keywords Explorer” tool helps you identify high-potential keywords for targeting.

Implementation: Focus on building backlinks to underperforming pages that have the potential to rank higher with a stronger link profile. Use the keyword data to update your content with relevant, high-volume search terms that align with user intent.

5. Moz Pro

Overview: Moz Pro is a comprehensive SEO software that offers tools for keyword research, site audits, rank tracking, and more. It’s a great all-in-one solution for monitoring and improving your site’s SEO performance.

How to Use:

Set Up: After signing up for Moz Pro, start by running a site audit to identify any technical SEO issues. The tool will scan your site and provide a list of recommendations.

Key Features: Moz Pro’s “Keyword Explorer” helps you discover new keyword opportunities, while the “Rank Tracker” monitors your keyword rankings over time. The “Site Crawl” feature is particularly useful for identifying and fixing SEO issues.

Implementation: Regularly track your keyword rankings to see how your site is performing in search results. Use the site audit feature to stay on top of any technical issues that could affect your rankings, such as slow page load times or mobile usability problems.

6. Yoast SEO (For WordPress Users)

Overview: Yoast SEO is a popular WordPress plugin that helps you optimize your website’s content for search engines. It provides real-time feedback on how well your content is optimized for your target keywords.

How to Use:

Set Up: Install the Yoast SEO plugin from the WordPress plugin repository and configure the settings to match your SEO goals.

Key Features: The plugin analyzes your content for readability and keyword usage, providing suggestions on how to improve your on-page SEO. It also allows you to edit your meta tags directly from the WordPress editor.

Implementation: Use the feedback from Yoast SEO to optimize your content as you create it. This includes adding relevant keywords, improving readability, and ensuring your meta descriptions are compelling and informative.

Using these tools effectively can significantly improve your website’s SEO performance. By auditing your site with tools like Google Search Console, Google Analytics, Screaming Frog, Ahrefs, Moz Pro, and Yoast SEO, you can identify and fix issues that may be hindering your search engine rankings. Implementing the insights gained from these tools will help you optimize your website, drive more organic traffic, and ultimately achieve better visibility in search engine results.

How to DO An On-Page SEO Audit : For New & Old Website.

An on-page SEO audit is essential for ensuring that your website is fully optimized to rank well in search engine results. Whether you are launching a new website or managing an established one, the steps to conduct an on-page SEO audit vary slightly but the core principles remain the same. This guide will walk you through the process, from understanding what to check to how to use tools to identify and solve issues.

On-Page SEO Audit for a New Website

Launching a new website offers a fresh start to get your SEO right from the beginning. An on-page SEO audit at this stage is about ensuring all critical SEO elements are correctly implemented to give your site the best chance of ranking well.

1. Keyword Research and Implementation

Step: Begin by identifying the primary and secondary keywords you want your website to rank for. Use tools like Google Keyword Planner or Ahrefs to find relevant keywords with good search volume and manageable competition.

How to Implement:

Ensure that each page on your website is optimized for a primary keyword and a couple of related secondary keywords.

Include the primary keyword in the title tag, URL, and within the first 100 words of the content.

Use secondary keywords naturally throughout the content and in subheadings (H2, H3 tags).

Tool: Yoast SEO (for WordPress users) provides real-time feedback on keyword usage as you create or edit content. It highlights where your keyword usage is lacking and offers suggestions for improvement.

2. Meta Tags Optimization

Step: Meta tags, including title tags and meta descriptions, play a critical role in on-page SEO.

How to Implement:

Title Tag: Ensure that each page has a unique title tag that includes the primary keyword, ideally near the beginning. Keep it under 60 characters to avoid truncation in search results.

Meta Description: Write compelling meta descriptions that include the primary keyword and provide a clear summary of the page’s content. Keep it under 160 characters.

Tool: Screaming Frog SEO Spider can be used to crawl your site and generate a report on meta tags. It highlights missing, duplicate, or overly long meta tags.

3. URL Structure

Step: A clean, descriptive URL structure is crucial for both user experience and SEO.

How to Implement:

Ensure URLs are short, descriptive, and include the primary keyword.

Avoid using stop words (e.g., “and,” “the,” “of”) in URLs.

Use hyphens to separate words in the URL, making it easier to read.

Tool: Yoast SEO automatically suggests optimal URL structures when creating new pages or posts in WordPress. Screaming Frog SEO Spider can also identify URLs that are too long or poorly structured.

4. Content Quality and Optimization

Step: Quality content is the backbone of on-page SEO. It should be informative, engaging, and relevant to your target audience.

How to Implement:

Ensure each page has at least 300–500 words of original content that addresses user intent.

Use your primary and secondary keywords naturally throughout the content, avoiding keyword stuffing.

Break up content with subheadings, bullet points, and images to improve readability.

Tool: Yoast SEO provides a readability analysis that highlights areas where your content can be improved for better user engagement. Grammarly can also help in ensuring your content is grammatically correct and free from errors.

5. Internal Linking Structure

Step: Internal links help distribute link equity throughout your site and guide users to relevant content.

How to Implement:

Include internal links within your content to related pages on your site.

Ensure each page has at least 2–3 internal links pointing to it from other pages.

Use descriptive anchor text that includes relevant keywords.

Tool: Screaming Frog SEO Spider can be used to analyze your site’s internal linking structure, identifying pages with few or no internal links.

On-Page SEO Audit for an Existing Website

An on-page SEO audit is a thorough evaluation of individual web pages to ensure they are optimized to rank well in search engines and provide an excellent user experience. Whether you’re launching a new website or managing an existing one, performing an on-page SEO audit is crucial for identifying potential issues that could be hindering your site’s performance. This process involves checking various elements, such as keyword usage, meta tags, content quality, URL structure, and more, to ensure that each page on your site is fully optimized.

For new websites, the focus is on building a solid foundation that aligns with SEO best practices from the start. For existing websites, the audit helps identify and correct issues that may have developed over time. Let’s dive into the detailed steps for conducting an on-page SEO audit for both new and existing websites, along with the tools you need and how to use them effectively.

On-Page SEO Audit for a New Website

Starting with a new website allows you to set up your SEO strategy from scratch, ensuring that all elements are optimized for search engines and users alike. Here’s a detailed breakdown of the steps you should follow:

1. Keyword Research and Implementation

Step: Keyword research is the foundation of your SEO strategy. It involves identifying the terms and phrases that your target audience is using to search for products or services like yours.

How to Implement:

Research: Start by using tools like Google Keyword Planner, Ahrefs, or SEMrush to find relevant keywords for your industry. Look for a mix of short-tail and long-tail keywords with a balance of high search volume and low to medium competition.

Mapping Keywords: Once you’ve identified your target keywords, map them to specific pages on your website. Ensure each page is optimized for one primary keyword and a few related secondary keywords.

Content Optimization: Incorporate the primary keyword into the title tag, meta description, URL, and within the first 100–150 words of the content. Use secondary keywords naturally throughout the content, ensuring they fit contextually.

Tool: Yoast SEO is a WordPress plugin that provides real-time feedback on keyword usage as you write or edit content. It helps you ensure that your primary and secondary keywords are properly integrated without overstuffing.

Additional Tips: Avoid keyword stuffing, which can lead to penalties from search engines. Instead, focus on creating high-quality content that naturally incorporates your keywords while providing value to your readers.

2. Meta Tags Optimization

Step: Meta tags, including title tags and meta descriptions, are critical for helping search engines understand the content of your pages and encouraging users to click through from search results.

How to Implement:

Title Tags: Each page should have a unique title tag that includes the primary keyword. The title tag should be descriptive and compelling, encouraging users to click. Aim to keep it under 60 characters to avoid truncation in search results.

Meta Descriptions: Write concise meta descriptions that summarize the content of each page. Include the primary keyword and a call to action to entice users to visit your site. Keep meta descriptions under 160 characters to ensure they are fully displayed in search results.

Optimization: Regularly review and update your meta tags to reflect any changes in content or focus keywords.

Tool: Screaming Frog SEO Spider is a powerful tool that crawls your website and generates reports on your meta tags. It identifies missing, duplicate, or excessively long meta tags, allowing you to quickly address any issues.

Additional Tips: Even though meta descriptions don’t directly impact rankings, they significantly influence click-through rates (CTR). Make sure they are engaging and relevant to the user’s search query.

3. URL Structure

Step: The URL structure of your pages plays a vital role in SEO, as it helps search engines and users understand the context of your pages.

How to Implement:

URL Best Practices: Ensure that URLs are short, descriptive, and include the primary keyword. Avoid using unnecessary words like “and,” “the,” or “of,” which don’t add value to the URL.

Use Hyphens: Separate words in the URL with hyphens rather than underscores, as search engines treat hyphens as space characters but may not recognize underscores.

Canonicalization: For pages with similar content, use canonical tags to indicate the preferred version, preventing duplicate content issues.

Tool: Yoast SEO helps automatically create SEO-friendly URLs when setting up new pages in WordPress. For a more comprehensive analysis, Screaming Frog SEO Spider can audit your entire site’s URL structure, flagging URLs that are too long or poorly structured.

Additional Tips: Consistency is key in URL structure. A well-organized URL structure not only improves SEO but also enhances user experience by making it easier for visitors to navigate your site.

4. Content Quality and Optimization

Step: High-quality content is the cornerstone of on-page SEO. It should be informative, relevant, and engaging to your target audience.

How to Implement:

Content Creation: Ensure that each page has a substantial amount of original content (typically at least 500 words) that addresses the user’s search intent. The content should be well-researched, offering valuable insights or solutions to the reader.

Keyword Integration: Use your primary and secondary keywords naturally within the content. Place the primary keyword within the first 100–150 words and in at least one subheading. Spread secondary keywords throughout the content, ensuring they fit naturally.

Readability: Break up content with subheadings (H2, H3 tags), bullet points, and images to enhance readability. Ensure the content is easy to read, with short paragraphs and sentences.

Tool: Yoast SEO offers a readability analysis that highlights areas where your content can be improved for better user engagement. Tools like Grammarly can help you ensure that your content is grammatically correct and free from errors.

Additional Tips: Regularly update your content to keep it fresh and relevant. Search engines favor sites that provide up-to-date information, which can improve your rankings over time.

5. Internal Linking Structure

Step: Internal linking is essential for guiding users through your site and distributing link equity across your pages.

How to Implement:

Link Placement: Include internal links within the content of your pages to related pages on your site. For example, if you mention a topic covered in-depth on another page, link to that page using relevant anchor text.

Anchor Text: Use descriptive anchor text that includes keywords relevant to the linked page. Avoid using generic text like “click here.”

Site Structure: Ensure that every important page on your site is linked to from at least one other page. This helps search engines crawl your site more effectively and distributes link equity throughout your site.

Tool: Screaming Frog SEO Spider can analyze your site’s internal linking structure, helping you identify pages with few or no internal links and opportunities to add more links.

Additional Tips: A well-structured internal linking strategy not only improves SEO but also enhances the user experience by helping visitors find related content easily.

On-Page SEO Audit for an Existing Website

For existing websites, an on-page SEO audit involves a more in-depth analysis to identify and correct issues that could be hindering your site’s performance.

1. Content Audit

Step: Conducting a content audit is crucial for assessing the quality and effectiveness of your existing content.

How to Implement:

Identify Low-Performing Pages: Use Google Analytics to identify pages with low traffic, high bounce rates, or low average time on page. These metrics indicate that the content may not be engaging or relevant to your audience.

Update and Expand Content: For pages with outdated or thin content, consider updating the information and expanding the content to provide more value. Incorporate current keywords and ensure the content aligns with user intent.

Consolidate Content: If you have multiple pages covering similar topics, consider consolidating them into a single, comprehensive page. This prevents keyword cannibalization and improves the page’s authority.

Tool: Ahrefs or SEMrush can provide additional insights into which pages are underperforming in search rankings. These tools also offer suggestions for improving content based on competitive analysis.

Additional Tips: Regularly review and update your content to maintain its relevance and effectiveness. Content that addresses current trends and user needs is more likely to perform well in search results.

2. Meta Tags Review

Step: Regularly reviewing and updating meta tags ensures that they remain optimized and relevant.

How to Implement:

Identify Issues: Use Screaming Frog SEO Spider to crawl your site and identify pages with missing, duplicate, or outdated meta tags. The tool will flag any issues, allowing you to address them promptly.

Update Meta Tags: Revise title tags and meta descriptions to include current keywords. Ensure they are compelling and within the recommended character limits (title tags under 60 characters and meta descriptions under 160 characters).

Monitor Performance: After updating meta tags, monitor the pages’ performance in search results. Use Google Search Console to track changes in impressions and click-through rates.

Tool: Google Search Console is essential for monitoring the impact of your meta tag updates on search performance. Combine it with Screaming Frog SEO Spider for a comprehensive analysis.

Additional Tips: Regularly test different variations of meta tags to see which combinations yield the best results. This iterative approach can help you continually improve your site’s click-through rates.

3. URL Structure Review

Step: Analyzing and optimizing your existing URL structure can improve your site’s SEO and user experience.

How to Implement:

Audit Existing URLs: Use Screaming Frog SEO Spider to audit your site’s URL structure. Identify URLs that are overly long, non-descriptive, or contain unnecessary characters.

Optimize URLs: For problematic URLs, shorten them and make them more descriptive by incorporating relevant keywords. Ensure that the URLs accurately reflect the content of the page.

Implement Redirects: If you change a URL, set up a 301 redirect from the old URL to the new one. This preserves any link equity and prevents users from encountering broken links.

Tool: Google Search Console can help you monitor the impact of URL changes and ensure there are no crawl errors or broken links after implementing redirects.

Additional Tips: Consistency in URL structure is crucial. A well-organized URL hierarchy makes it easier for search engines to crawl and index your site, leading to better rankings.

4. Image Optimization

Step: Optimizing images on your website can significantly improve page load speed, which is a key ranking factor.

How to Implement:

Compress Images: Use tools like TinyPNG or ImageOptim to compress images before uploading them to your site. This reduces the file size without compromising quality, leading to faster load times.

Alt Text and File Names: Ensure that all images have descriptive file names and alt text that include relevant keywords. Alt text not only helps with SEO but also improves accessibility for users with visual impairments.

Lazy Loading: Implement lazy loading for images, which ensures that images only load as they come into the user’s view. This further improves page load speed.

Tool: Screaming Frog SEO Spider can identify images on your site that are missing alt text or are excessively large, helping you address these issues. Google PageSpeed Insights can provide additional insights into how images are impacting your site’s load time.

Additional Tips: Regularly review and optimize images, especially for high-traffic pages. Faster-loading pages provide a better user experience and are more likely to rank well in search results.

5. Mobile-Friendliness

Step: Ensuring your website is mobile-friendly is critical, especially with Google’s mobile-first indexing.

How to Implement:

Responsive Design: Use a responsive design framework, such as Bootstrap, to ensure your website adapts to different screen sizes. This means that your site will look good and function well on desktops, tablets, and smartphones.

Mobile Usability: Check that buttons and links are easily tappable on mobile devices. Avoid placing elements too close together, as this can frustrate mobile users.

Content Layout: Ensure that text is readable on smaller screens by using a font size of at least 16px and sufficient line spacing. Break up long paragraphs into shorter ones for better readability on mobile devices.

Tool: Google’s Mobile-Friendly Test tool allows you to check how well your site performs on mobile devices. Google Search Console also provides insights into mobile usability issues that may be affecting your site.

Additional Tips: Regularly test your site on different mobile devices and screen sizes to ensure a consistent user experience. Mobile-friendliness is not just about design; it’s about ensuring your content is accessible and easy to interact with on any device.

6. Page Speed Optimization

Step: Page speed is a critical factor in both user experience and SEO rankings. Slow-loading pages can lead to higher bounce rates and lower rankings.

How to Implement:

Minimize Resources: Reduce the use of large images, unnecessary plugins, and heavy scripts that can slow down your site. Compress files, minify CSS and JavaScript, and remove any unused code.

Enable Browser Caching: Set up browser caching to store static files on users’ devices, so they don’t have to be reloaded each time a page is visited. This reduces load time for returning visitors.

Server Optimization: Consider upgrading your hosting plan or using a Content Delivery Network (CDN) to improve server response times. CDNs distribute your content across multiple servers worldwide, ensuring faster delivery to users.

Tool: Google PageSpeed Insights provides a detailed analysis of your site’s speed and suggests specific improvements. GTmetrix is another tool that offers in-depth insights into page performance, including load times, request counts, and more.

Additional Tips: Regularly monitor your site’s speed using the tools mentioned above. Even small improvements in load time can have a significant impact on user experience and SEO rankings.

7. Checking for Duplicate Content

Step: Duplicate content can confuse search engines and lead to ranking penalties, as they may struggle to determine which version of the content to index.

How to Implement:

Identify Duplicate Content: Use tools like Siteliner or Copyscape to scan your site for duplicate content. These tools identify instances where the same content appears on multiple pages.

Canonical Tags: For pages with similar content that you don’t want to consolidate, use canonical tags to indicate the preferred version. This helps search engines understand which version to index and rank.

URL Parameters: Ensure that URL parameters (e.g., tracking codes, filters) aren’t causing duplicate content issues. Use canonical tags or URL parameter settings in Google Search Console to manage these issues.

Tool: Screaming Frog SEO Spider can also help identify duplicate content, especially in title tags and meta descriptions. Use it in conjunction with Google Search Console to monitor any issues and ensure they are resolved.

Additional Tips: Regularly audit your site for duplicate content, especially if you frequently add new content or make significant changes to your site. Keeping your content unique and original is essential for maintaining good SEO health.

An on-page SEO audit, whether for a new or existing website, is an essential process that ensures your site is optimized for search engines and provides a positive user experience. By using the right tools like Yoast SEO, Screaming Frog SEO Spider, Google Analytics, and others, you can systematically identify and fix issues that could be holding back your site’s performance. Regular audits not only improve your current rankings but also help you stay ahead of the competition by keeping your site aligned with the latest SEO best practices.

This comprehensive approach will not only enhance your website’s visibility in search engine results but also ensure that your visitors have a seamless and engaging experience. Regularly conducting on-page SEO audits and addressing the issues uncovered is a critical ongoing process in maintaining and improving your site’s performance.

Technical SEO Audit, For New & Old Websites.

A technical SEO audit is a crucial process that ensures your website’s infrastructure is optimized for search engines and users alike. Unlike on-page SEO, which focuses on content and keyword optimization, technical SEO dives deeper into the backend elements of your site. This includes aspects like site speed, mobile-friendliness, crawlability, indexation, and more. Conducting a technical SEO audit is essential for identifying issues that may prevent your site from ranking well or providing a smooth user experience.

For new websites, a technical SEO audit helps lay a strong foundation by ensuring that all technical elements are in place from the start. For existing websites, it’s about identifying and fixing issues that have developed over time or as a result of changes in SEO best practices. Below, we’ll explore the steps involved in conducting a technical SEO audit for both new and existing websites.

Technical SEO Audit for a New Website

When launching a new website, it’s critical to ensure that your technical SEO is set up correctly from the outset. Here’s a detailed breakdown of the steps you should follow:

1. Ensuring Crawlability

Step: Crawlability refers to how easily search engines can navigate and index the pages on your website. If search engines can’t crawl your site, your pages won’t be indexed, and therefore, won’t appear in search results.

How to Implement:

XML Sitemap: Create an XML sitemap that lists all the important pages on your website. Submit this sitemap to Google Search Console to help search engines find and crawl your pages more efficiently.

Robots.txt File: Review your robots.txt file to ensure it’s not blocking important pages from being crawled by search engines. Make sure it allows access to pages you want to be indexed while blocking those you don’t, like admin pages or duplicate content.

Crawlability Test: Use a tool like Screaming Frog SEO Spider to perform a crawlability test on your website. This tool simulates how search engines crawl your site, identifying any obstacles like broken links, blocked resources, or excessive redirects.

Tool: Google Search Console is essential for monitoring and managing your site’s crawlability. It provides insights into crawl errors, index coverage, and more, allowing you to address issues quickly.

Additional Tips: Regularly update your XML sitemap and robots.txt file as you add new content or make significant changes to your site. This ensures that search engines can continuously crawl and index your pages effectively.

2. Optimizing Site Speed

Step: Site speed is a critical ranking factor, as slow-loading pages can lead to higher bounce rates and lower rankings. Optimizing your site speed ensures a better user experience and improved SEO performance.

How to Implement:

Minimize HTTP Requests: Reduce the number of elements on each page (like images, scripts, and CSS files) to minimize HTTP requests, which slows down page load times. Combine CSS files and scripts wherever possible to reduce the number of requests.

Compress Files: Use tools like Gzip to compress files, reducing their size and speeding up page load times. Focus on compressing HTML, CSS, and JavaScript files.

Optimize Images: Compress images before uploading them to your site using tools like TinyPNG or ImageOptim. Ensure images are in the right format (JPEG for photos, PNG for graphics with fewer than 16 colors) and are responsive to different screen sizes.

Tool: Google PageSpeed Insights provides detailed insights into your site’s speed and offers specific recommendations for improvement. It analyzes your site on both mobile and desktop devices, giving you a comprehensive view of performance.

Additional Tips: Regularly monitor your site’s speed and make adjustments as needed. Even small improvements in load time can significantly enhance user experience and SEO performance.

3. Ensuring Mobile-Friendliness

Step: With Google’s mobile-first indexing, ensuring that your website is mobile-friendly is more important than ever. A mobile-friendly site is one that provides a seamless user experience on all devices, particularly smartphones.

How to Implement:

Responsive Design: Implement a responsive design that adapts your website’s layout to different screen sizes. This ensures that your site is easily navigable and readable on mobile devices without the need for horizontal scrolling or zooming.

Mobile Usability Testing: Use Google’s Mobile-Friendly Test to check how well your site performs on mobile devices. This tool provides specific suggestions for improving mobile usability, such as adjusting font sizes or button placement.

Optimize for Touch: Ensure that touch elements (buttons, links) are easy to tap and spaced adequately apart to prevent accidental clicks. This enhances the mobile user experience and reduces frustration.

Tool: Google Search Console offers a Mobile Usability report that highlights issues affecting mobile users, such as viewport configuration, text readability, and the spacing of clickable elements.

Additional Tips: Regularly test your website on various mobile devices to ensure a consistent experience across different screen sizes. Mobile-friendliness is not just about design; it’s also about ensuring that your content is accessible and engaging on mobile devices.

4. Securing Your Website with HTTPS

Step: HTTPS (Hypertext Transfer Protocol Secure) is a protocol that encrypts data between a user’s browser and your website. It is essential for protecting user data and is a confirmed ranking factor by Google.

How to Implement:

SSL Certificate: Purchase and install an SSL certificate for your website. Most hosting providers offer SSL certificates, and some even include them for free as part of their hosting packages.

Redirect HTTP to HTTPS: After installing the SSL certificate, configure your server to automatically redirect HTTP traffic to HTTPS. This ensures that users and search engines only access the secure version of your site.

Update Internal Links: Update all internal links to use HTTPS instead of HTTP. This includes links in your content, navigation, and any other part of your site.

Tool: SSL Labs provides a free tool for testing the security of your HTTPS implementation. It grades your SSL configuration and identifies any potential vulnerabilities that need to be addressed.

Additional Tips: Regularly check your SSL certificate’s expiration date and renew it before it expires. An expired SSL certificate can lead to security warnings for users and a loss of trust.

5. Optimizing Your Site’s Architecture

Step: A well-structured website architecture helps search engines and users navigate your site more easily. It also distributes link equity across your pages, which can improve rankings.

How to Implement:

Hierarchical Structure: Organize your website into a clear, hierarchical structure with a logical flow. Start with broad categories and subcategories, ensuring that each page is no more than three clicks away from the homepage.

Breadcrumb Navigation: Implement breadcrumb navigation to help users understand their location within your site’s hierarchy. Breadcrumbs also provide additional internal links for search engines to crawl.

Internal Linking: Use internal linking to connect related pages within your site. This not only helps with navigation but also distributes link equity, which can boost the SEO performance of deeper pages.

Tool: Screaming Frog SEO Spider can analyze your site’s architecture, identifying any issues with the structure, such as orphaned pages or excessively deep pages.

Additional Tips: Regularly review your site’s architecture as you add new content. Ensure that the structure remains logical and easy to navigate, both for users and search engines.

Technical SEO Audit for an Old Website

For existing websites, a technical SEO audit is about identifying and fixing issues that may be hindering your site’s performance. This process is more complex as it involves dealing with existing content, legacy systems, and potentially outdated practices.

1. Crawlability and Indexation Issues

Step: Even if your site has been live for a while, crawlability and indexation issues can develop over time due to changes in content, structure, or technical settings.

How to Implement:

Audit Crawl Errors: Use Google Search Console to identify any crawl errors on your site. These could include 404 errors (page not found), server errors, or issues with robots.txt blocking important pages.

Fix Crawl Errors: Address crawl errors by setting up 301 redirects for broken links, fixing server issues, and updating your robots.txt file to ensure important pages are crawlable.

Check Index Coverage: Review the Index Coverage report in Google Search Console to see which pages are indexed and which are not. Identify and fix any issues that are preventing important pages from being indexed.

Tool: Google Search Console is indispensable for monitoring and resolving crawlability and indexation issues. Screaming Frog SEO Spider can also simulate a search engine crawl of your site, helping you identify and fix issues.

Additional Tips: Regularly monitor crawlability and indexation reports, especially after making significant changes to your site. Promptly addressing any issues will help maintain your site’s visibility in search results.

2. Resolving Site Speed Issues

Step: Over time, site speed can degrade due to the accumulation of plugins, large media files, and outdated code. It’s important to regularly audit and optimize site speed to ensure optimal performance.

How to Implement:

Identify Slow Pages: Use Google PageSpeed Insights and GTmetrix to identify pages with slow load times. These tools provide specific recommendations for improving speed, such as minifying CSS and JavaScript, optimizing images, and leveraging browser caching.

Remove Unnecessary Plugins: If you’re using a CMS like WordPress, review your plugins and remove any that are unnecessary or redundant. Each plugin adds to your site’s load time, so it’s important to keep them to a minimum.

Update Hosting Plan: If your site’s traffic has grown significantly, consider upgrading your hosting plan to one hat offers better resources and faster server response times. Alternatively, you can use a Content Delivery Network (CDN) to distribute your site’s content across multiple servers worldwide, reducing load times for users in different geographic locations.

Tool: Google PageSpeed Insights is essential for diagnosing and resolving site speed issues. GTmetrix provides additional insights, including page load details, waterfall charts, and historical performance data.

Additional Tips: Regularly monitor your site’s speed, especially after making significant changes like adding new content or installing new plugins. Consistently fast load times are crucial for maintaining both user satisfaction and search engine rankings.

3. Mobile-Friendliness and Usability

Step: As your site evolves, it’s important to ensure that it remains mobile-friendly. This is especially true if you’ve added new features or content that may not render well on mobile devices.

How to Implement:

Audit Mobile Usability: Use Google’s Mobile-Friendly Test and the Mobile Usability report in Google Search Console to identify issues that could affect mobile users, such as text that’s too small to read, elements that are too close together, or content that doesn’t fit within the screen.

Optimize for Mobile: Address identified issues by adjusting your site’s CSS for better mobile rendering, improving the touch-friendliness of buttons, and ensuring that all content is easily accessible on smaller screens.

Test Across Devices: Regularly test your site on a variety of mobile devices and screen sizes to ensure consistent performance and usability. This includes smartphones, tablets, and other mobile devices.

Tool: Google Search Console provides a Mobile Usability report that highlights issues affecting mobile users, while Google’s Mobile-Friendly Test offers a quick assessment of your site’s mobile performance.

Additional Tips: As mobile traffic continues to grow, prioritizing mobile-friendliness in your technical SEO strategy is essential. Regular audits and adjustments will help ensure that your site remains accessible and user-friendly on all devices.

4. Fixing HTTPS and Security Issues

Step: Over time, HTTPS and security configurations can become outdated or compromised, leading to potential vulnerabilities. Regularly auditing your site’s security settings ensures that both your data and your users’ data are protected.

How to Implement:

Audit SSL Certificate: Use a tool like SSL Labs to check the strength and validity of your SSL certificate. Ensure that it’s up-to-date and that your site is properly redirecting all HTTP traffic to HTTPS.

Address Mixed Content Issues: Mixed content occurs when a secure HTTPS page loads non-secure HTTP elements, such as images or scripts. Identify and fix these issues by updating the URLs of the affected elements to HTTPS.

Enable Security Features: Implement security features like HTTP Strict Transport Security (HSTS) and Content Security Policy (CSP) to further protect your site from security threats and ensure that all content is delivered securely.

Tool: SSL Labs provides a comprehensive SSL test that grades your site’s security configuration. Google Search Console can also alert you to security issues like mixed content or insecure content.

Additional Tips: Regularly check your SSL certificate and security settings, especially after making changes to your site. Security is a critical aspect of technical SEO, and maintaining a secure site will help build trust with users and search engines alike.

5. Resolving Structured Data Issues

Step: Structured data, or schema markup, helps search engines understand the content on your site and can enhance your search engine results with rich snippets. Regularly auditing and updating your structured data ensures that it’s correctly implemented and up-to-date with the latest schema types.

How to Implement:

Audit Existing Schema Markup: Use Google’s Structured Data Testing Tool to validate your existing schema markup. Identify any errors or warnings and address them by updating your markup according to the latest schema.org guidelines.

Implement Missing Markup: Identify pages that would benefit from structured data but don’t currently have it. For example, product pages can use Product schema, while blog posts can use Article schema. Implement the appropriate schema markup for these pages.

Test and Monitor: After implementing or updating structured data, use Google’s Rich Results Test to ensure that it’s working correctly. Monitor your site’s search appearance in Google Search Console to see if your rich snippets are appearing in search results.

Tool: Google’s Structured Data Testing Tool and Rich Results Test are essential for validating and testing your structured data. Google Search Console also provides insights into how your structured data is performing in search results.

Additional Tips: Keep your structured data up-to-date with the latest schema types and guidelines. Regularly auditing your structured data helps ensure that search engines can accurately interpret and display your content in search results.

6. Fixing Canonicalization Issues

Step: Canonicalization issues occur when multiple versions of the same page exist, potentially causing duplicate content problems. Regularly auditing and fixing canonicalization issues ensures that search engines know which version of a page to index and rank.

How to Implement:

Identify Canonicalization Issues: Use Screaming Frog SEO Spider to identify pages with missing, incorrect, or conflicting canonical tags. This tool can crawl your site and highlight pages where canonical tags need to be added or corrected.

Implement Canonical Tags: For pages with similar content, such as different versions of the same product page, implement canonical tags to indicate the preferred version. This helps search engines understand which page to index and rank.

Test Redirects: Ensure that any redirects are properly configured and that they point to the correct canonical version of a page. This includes both 301 redirects (permanent) and 302 redirects (temporary).

Tool: Screaming Frog SEO Spider is essential for identifying and fixing canonicalization issues. Google Search Console can also help monitor your site’s canonical tags and identify any issues that need to be addressed.

Additional Tips: Regularly review your site’s canonicalization, especially after adding new content or making changes to your site structure. Proper canonicalization helps prevent duplicate content issues and ensures that search engines are indexing the correct version of your pages.

A technical SEO audit, whether for a new or existing website, is a complex but essential process that ensures your site’s infrastructure is optimized for both search engines and users. By following the steps outlined above and using the appropriate tools, you can identify and fix issues that may be hindering your site’s performance. Regular audits help maintain your site’s health, improve its search engine rankings, and provide a better user experience. Whether you’re launching a new site or maintaining an existing one, technical SEO is a critical component of your overall SEO strategy.

OFF-Page SEO Audit For New & Old Website.

Off-page SEO is a critical aspect of your overall SEO strategy, focusing on building your website’s authority, credibility, and trustworthiness through external factors. Unlike on-page and technical SEO, which deal with elements on your own website, off-page SEO involves activities outside of your website, such as link building, social media engagement, and online reputation management. Conducting an off-page SEO audit is essential for understanding how these external factors influence your site’s search engine rankings and identifying areas for improvement.

For new websites, an off-page SEO audit helps establish a strong presence and authority in your niche. For existing websites, it’s about maintaining and enhancing your online reputation and authority while identifying and addressing any negative factors that may be affecting your site’s performance. Below, we’ll explore the steps involved in conducting an off-page SEO audit for both new and existing websites.

Off-Page SEO Audit for a New Website

When launching a new website, building a strong off-page SEO foundation is crucial for gaining visibility and credibility. Here’s a detailed breakdown of the steps you should follow:

1. Building High-Quality Backlinks

Step: Backlinks, or inbound links, are links from other websites to your site. High-quality backlinks from authoritative websites signal to search engines that your site is trustworthy and relevant, which can significantly improve your search rankings.

How to Implement:

Identify Relevant Websites: Start by identifying authoritative websites in your niche that are relevant to your content. Use tools like Ahrefs or Moz Link Explorer to find websites with high domain authority and relevance.

Outreach for Guest Posting: Reach out to these websites with a pitch for guest posting. Offer valuable, high-quality content in exchange for a backlink to your site. Ensure that the content you provide is well-researched, original, and relevant to the target audience.

Create Link-Worthy Content: Focus on creating content that naturally attracts backlinks, such as comprehensive guides, infographics, research studies, and original data. Promote this content through social media, email outreach, and other channels to increase its visibility and chances of earning backlinks.

Tool: Ahrefs and Moz Link Explorer are essential for identifying high-quality backlink opportunities and analyzing your competitors’ backlink profiles.

Additional Tips: Avoid low-quality or spammy backlinks, as these can harm your site’s reputation and rankings. Focus on building relationships with reputable websites and consistently producing high-quality content that attracts natural backlinks.

2. Analyzing Competitor Backlinks

Step: Understanding your competitors’ backlink strategies can provide valuable insights into how you can improve your own link-building efforts. By analyzing your competitors’ backlinks, you can identify opportunities to replicate their success and gain a competitive edge.

How to Implement:

Identify Top Competitors: Use tools like Ahrefs, SEMrush, or Moz to identify your top competitors in search engine rankings. Focus on competitors who rank well for the keywords you’re targeting.

Analyze Competitor Backlinks: Use these tools to analyze your competitors’ backlink profiles. Look for patterns in the types of websites linking to them, the content that attracts the most backlinks, and the anchor text used.

Identify Link-Building Opportunities: Based on your analysis, identify opportunities to earn similar backlinks. This could involve reaching out to the same websites for guest posting, creating content that outperforms your competitors’, or finding broken links on these websites and offering your content as a replacement.

Tool: SEMrush and Ahrefs offer comprehensive competitor analysis tools that allow you to explore your competitors’ backlink profiles and uncover link-building opportunities.

Additional Tips: Regularly monitor your competitors’ backlink strategies to stay ahead of the competition. As new opportunities arise, be proactive in reaching out and securing high-quality backlinks.

3. Assessing Social Media Engagement

Step: Social media is a powerful tool for driving traffic, building brand awareness, and earning backlinks. Analyzing your social media engagement helps you understand how effectively you’re leveraging these platforms to enhance your off-page SEO.

How to Implement:

Evaluate Social Media Presence: Start by assessing your presence on major social media platforms like Facebook, Twitter, LinkedIn, Instagram, and Pinterest. Ensure that your profiles are complete, consistent, and aligned with your brand identity.

Analyze Engagement Metrics: Use tools like Hootsuite, Buffer, or Sprout Social to analyze engagement metrics such as likes, shares, comments, and follower growth. Identify which types of content perform best and which platforms drive the most traffic to your site.

Optimize Content Strategy: Based on your analysis, refine your content strategy to focus on the types of content that generate the most engagement. This could include creating more visual content, posting at optimal times, or increasing your use of hashtags and keywords relevant to your industry.

Tool: Hootsuite and Sprout Social provide in-depth analytics and reporting tools that help you track social media engagement and optimize your strategy.

Additional Tips: Regularly engage with your audience by responding to comments, participating in discussions, and sharing valuable content from other sources. Building a strong social media presence not only drives traffic but also enhances your credibility and authority in your niche.

4. Managing Online Reputation

Step: Your online reputation plays a crucial role in your off-page SEO. Positive reviews, testimonials, and mentions can boost your credibility and rankings, while negative reviews or press can have the opposite effect. Regularly monitoring and managing your online reputation is essential for maintaining a positive image.

How to Implement:

Monitor Reviews and Mentions: Use tools like Google Alerts and Mention to monitor reviews, testimonials, and mentions of your brand across the web. Pay attention to reviews on platforms like Google My Business, Yelp, Trustpilot, and industry-specific review sites.

Respond to Reviews: Respond to both positive and negative reviews in a timely and professional manner. Thank customers for their positive feedback and address any concerns raised in negative reviews, offering solutions or compensation where appropriate.

Encourage Positive Reviews: Actively encourage satisfied customers to leave positive reviews. This could involve sending follow-up emails after a purchase, offering incentives for reviews, or providing links to review platforms in your email signature or on your website.

Tool: Google Alerts and Mention are powerful tools for monitoring your brand’s online reputation and staying informed about what’s being said about you.

Additional Tips: Regularly update your review profiles with accurate information and engaging content. A strong online reputation not only improves your off-page SEO but also builds trust with potential customers.

5. Building Local Citations

Step: Local citations are mentions of your business’s name, address, and phone number (NAP) on other websites, typically in online directories. Building and managing local citations is essential for local SEO and helps improve your site’s visibility in local search results.

How to Implement:

Identify Relevant Directories: Start by identifying relevant online directories and local business listings where you can create citations. These may include general directories like Google My Business, Yelp, and Bing Places, as well as industry-specific directories.

Ensure Consistency: Ensure that your NAP information is consistent across all directories and listings. Inconsistent information can confuse search engines and negatively impact your local search rankings.

Claim and Optimize Listings: Claim your business listings on major directories and optimize them by adding detailed information, photos, and relevant categories. Encourage customers to leave reviews on these platforms, as positive reviews can boost your local SEO.

Tool: Moz Local and BrightLocal are useful tools for managing and optimizing your local citations, ensuring consistency across all listings.

Additional Tips: Regularly audit your local citations to ensure that they remain accurate and up-to-date. As your business expands or changes locations, updating your citations is essential for maintaining your local SEO.

6. Reach Out Influencer Marketing

Step: Influencer marketing involves partnering with influencers in your niche to promote your brand, products, or services. This strategy can significantly enhance your off-page SEO by driving traffic, building backlinks, and increasing brand visibility.

How to Implement:

Identify Relevant Influencers: Use tools like BuzzSumo or Followerwonk to identify influencers in your niche who have a large, engaged following. Look for influencers whose audience aligns with your target demographic.

Develop Partnership Proposals: Reach out to influencers with partnership proposals that outline the benefits for both parties. This could involve product reviews, sponsored posts, giveaways, or collaborations on content creation.

Track and Measure Results: Use tracking tools and UTM parameters to measure the results of your influencer campaigns. Analyze metrics such as traffic, conversions, social media engagement, and backlinks generated by the campaign.

Tool: BuzzSumo and Followerwonk are excellent tools for identifying influencers and tracking the success of your influencer marketing campaigns.

Additional Tips: Build long-term relationships with influencers rather than focusing solely on one-off campaigns. Consistent collaborations with trusted influencers can significantly boost your brand’s authority and off-page SEO over time.

7. Conducting a Link Detox

Step: Over time, your website may accumulate low-quality or toxic backlinks that can harm your search rankings. Conducting a link detox involves identifying and disavowing these harmful links to protect your site’s SEO health.

How to Implement:

Identify Toxic Backlinks: Use tools like Ahrefs or SEMrush to conduct a backlink audit and identify toxic or spammy backlinks. These may include links from low-authority sites, link farms, or websites with irrelevant content.

Disavow Harmful Links: Once you’ve identified toxic backlinks, use Google’s Disavow Tool to disavow them. This tells Google to ignore these links when assessing your site’s authority and rankings.

Monitor Link Profile: Regularly monitor your backlink profile to ensure that no new toxic links are affecting your site. Stay proactive in identifying and disavowing harmful links to maintain a healthy backlink profile.

Tool: Ahrefs and SEMrush provide comprehensive backlink analysis tools that help you identify and disavow toxic links. Google’s Disavow Tool is essential for removing the negative impact of harmful backlinks.

Additional Tips: Conduct regular link detox audits, especially if you notice a sudden drop in rankings or traffic. Maintaining a clean backlink profile is crucial for protecting your site’s SEO health and ensuring long-term success.

An off-page SEO audit is a vital component of your overall SEO strategy, whether you’re launching a new website or maintaining an existing one. By following the steps outlined in this guide and utilizing the appropriate tools, you can enhance your site’s authority, credibility, and visibility in search engine results. Regular audits help you stay ahead of the competition, build a strong online presence, and ensure that your site continues to perform well in search rankings.

Share your thoughts if anything new to add.

[wecreatys]

Upwork Services

Expertise and Services

My expertise spans from traditional photography to advanced digital strategies including effective web design, SEO, and social media management, with 8 years of experience making me a versatile candidate ready to contribute to and grow with your team.

Core Competencies

Web Design & Development

WordPress Web Design, Theme & Plugin Setup Integration

SEO Services from the Ground

Shopify Setup

Ghost CMS Setup

E-commerce Integration

WordPress Website Design Services

Initial Consultation

Discuss project goals and objectives

Identify target audience

Define website features and functionalities

Domain and Hosting Setup

Domain name registration

Hosting provider selection and setup

SSL certificate installation for site security

WordPress Installation and Setup

Install the latest version of WordPress

Configure basic settings (timezone, language, permalinks)

Theme Selection and Customization

Choose a suitable WordPress theme

Customize theme to match brand identity (colors, fonts, logos)

Responsive design for mobile and tablet optimization

Plugin Installation and Configuration

Install essential plugins for SEO, security, backups, and performance

Configure plugin settings according to website needs

Custom Design and Development

Create custom page layouts using a page builder (e.g., Elementor, WPBakery)

Develop custom functionalities if needed (e.g., custom post types, widgets)

Content Creation and Upload

Develop a content strategy (blog posts, static pages, multimedia)

Write and upload content (text, images, videos)

Optimize content for SEO (keywords, meta descriptions, alt tags)

E-commerce Integration

Install and configure WooCommerce

Set up product pages, shopping cart, and checkout process

Configure payment gateways and shipping options

SEO Optimization

Perform keyword research

Optimize on-page SEO elements (title tags, meta descriptions, headings)

Implement technical SEO best practices (XML sitemaps, robots.txt)

Performance Optimization

Optimize website speed (caching, image compression, minification)

Conduct performance testing and improvements

Security Measures

Install security plugins

Configure firewall and security settings

Regularly update WordPress core, themes, and plugins

Backup Solutions

Set up automated backups

Ensure backups are stored securely and can be easily restored

User Experience (UX) and User Interface (UI) Design

Design intuitive navigation and user flow

Ensure accessibility compliance (WCAG standards)

Conduct usability testing and make improvements

Analytics and Tracking

Install and configure Google Analytics

Set up goal tracking and conversion metrics

Regularly review analytics data for insights and improvements

Training and Support

Provide training on how to use and update the website

Offer ongoing support and maintenance services

Create documentation for website management

Launch and Post-Launch Monitoring

Conduct final testing (cross-browser, cross-device)

Plan and execute the website launch

Monitor website performance and fix any issues post-launch

SEO Services from the Ground Up

Initial SEO Consultation

Discuss business goals and objectives

Identify target audience and market

Analyze current website (if applicable) and SEO status

Website Audit

Perform a comprehensive SEO audit

Identify technical SEO issues (crawl errors, broken links, duplicate content)

Evaluate on-page SEO factors (meta tags, headings, content quality)

Keyword Research

Conduct extensive keyword research

Identify high-potential keywords relevant to the business

Analyze keyword competition and search volume

Analyze top competitors' SEO strategies

On-Page SEO Optimization

Optimize title tags and meta descriptions

Ensure proper use of headings (H1, H2, H3)

Optimize images with alt tags and file names

Improve internal linking structure

Ensure keyword-rich and user-friendly URLs

Optimize website speed and performance

Ensure mobile-friendliness and responsive design

Implement structured data markup (schema)

Create and optimize XML sitemaps

Ensure proper use of robots.txt file

Content Strategy and Optimization

Develop a content strategy aligned with business goals

Create high-quality, relevant, and engaging content

Optimize existing content for SEO

Implement a regular content update schedule

Link Building and Off-Page SEO

Acquire high-quality backlinks from authoritative sites

Engage in guest blogging and outreach

Monitor and manage backlink profile

Local SEO (if applicable)

Optimize Google My Business listing

Ensure consistent NAP (Name, Address, Phone number) across directories

Optimize for local keywords

E-commerce SEO (if applicable)

Optimize product pages and descriptions

Implement schema markup for products

Improve site architecture and navigation

Set up and optimize product feeds for shopping platforms

SEO for Multimedia

Optimize videos and images for search

Use alt tags and descriptions for multimedia content

Monitoring and Reporting

Set up SEO analytics and tracking (Google Analytics, Google Search Console)

Regularly review and report on SEO performance

Make data-driven adjustments to improve SEO results

https://www.upwork.com/freelancers/ysarac

https://yilmazsarac.com/content/images/2024/08/upwork-yilmazsarac.jpeg

TYS Digital Performance Video Production Ltd

[makemypostblog]

Common Website Problems and Fixes

Maintaining a website involves managing various issues that can arise, affecting user experience and overall site performance. Understanding common website problems and implementing effective fixes is crucial for ensuring that your site operates smoothly.

In this blog, we will explore some of the most frequent issues and provide actionable solutions to address them.

Navigation and User Experience Issues

One common problem websites face is related to navigation. Users may encounter difficulties with menus that do not function as expected or appear misaligned on different devices. This can be particularly problematic for WordPress sites, where navigation elements play a significant role in user experience. To resolve these issues, you may need to adjust the toggle arrow up and down CSS. Properly styling these toggles ensures that navigation menus are easy to use and visually appealing, improving overall site usability.

Performance and Loading Speed

Website performance and loading speed are critical factors for user satisfaction and search engine rankings. Slow-loading pages can frustrate users and lead to higher bounce rates. Common fixes for performance issues include optimizing images, minimizing HTTP requests, and leveraging browser caching. Compressing images and using modern formats like WebP can significantly reduce load times. Additionally, minimizing and combining CSS and JavaScript files can help speed up your site.

In some cases, server-related issues can impact performance. For example, conflicts with local server setups, such as XAMPP, can disrupt your development environment. If you encounter such issues, understanding how to solve XAMPP MySQL port problem can be crucial. Resolving port conflicts ensures that your local server environment runs smoothly, which in turn supports better overall site performance.

Broken Links and Errors

Broken links can have a negative impact on both user experience and SEO. Regularly checking for and fixing broken links is essential for maintaining a functional website. Use tools like Google Search Console to identify 404 errors and address them by redirecting users to relevant pages or correcting the links. Additionally, ensure that your internal linking structure is logical and functional, helping both users and search engines navigate your site effectively.

Mobile Responsiveness

With the growing use of mobile devices, ensuring that your website is mobile-responsive is more important than ever. Test your site on various devices and screen sizes to confirm that it displays correctly and functions smoothly. Address any issues related to responsive design, such as content that does not align properly or interactive elements that are hard to use on touchscreens. Enhancing mobile responsiveness ensures that users have a positive experience, regardless of the device they are using.

Website Security

Website security is a fundamental aspect of website maintenance. Implementing HTTPS, using strong passwords, and keeping your software up-to-date are essential steps in protecting your site from security threats. Regularly monitor your site for vulnerabilities and apply patches or updates as needed. Ensuring robust security measures helps protect your site from attacks and potential data breaches.

Conclusion

Addressing common website problems promptly is crucial for maintaining a high-performing, user-friendly, and secure site. By focusing on navigation issues, improving performance, fixing broken links, enhancing mobile responsiveness, and ensuring strong security, you can effectively manage and resolve the most frequent website problems. Regular maintenance and proactive problem-solving will help keep your website running smoothly and provide a positive experience for your users.

[themesfores]

Rank Math SEO Pro WordPress Plugin v3.0.67 - v1.0.224

https://themesfores.com/product/rank-math-seo-pro-wordpress-plugin-5544/ Rank Math SEO Pro WordPress Plugin v3.0.67 – v1.0.224 Get More Traffic to Your Website Are you struggling to get visitors to your website? With Rank Math SEO Pro, you can optimize your website to rank higher on search engines and attract more traffic. By targeting the right keywords and implementing best SEO practices, Rank Math SEO Pro can help you get more clicks, more leads, and ultimately more sales. Advanced SEO Features at an Affordable Price Are you tired of paying exorbitant prices for SEO tools that don't deliver the results you need? Rank Math SEO Pro offers advanced SEO features at a fraction of the cost of other popular SEO tools. From keyword research to schema markup, Rank Math SEO Pro has everything you need to take your website to the next level. Streamline Your SEO Workflow Managing your website's SEO can be a time-consuming process. With Rank Math SEO Pro, you can streamline your workflow and save time. Its user-friendly interface and intuitive features make it easy to optimize your website for search engines without spending hours on tedious tasks. Rank Math SEO Pro: Boost Your Website's Traffic Note: Unzip the download package and install the free version first. Do not auto-update. Update from our website only. Rank Math SEO Free Version This is a free Rank Math SEO plugin. Super-charge your website’s SEO with the Rank Math PRO options like Site Analytics, SEO Performance, Custom Schema Templates, News/Video Sitemaps, etc. If you want to buy the full version, CLICK HERE Rank Math SEO Pro Features Built-In Advanced SEO Analytics Module Google Index Status Automated Image SEO Advanced Image SEO Module Quick Edit SEO Details Focus Keyword and Content Analysis Keyword Comparison & Google Trends Tool Rank Tracker Local SEO Optimization Keep an Eye on Position History Ranking Keywords for Posts The Most Advanced Schema Generator Import Schema Markup from Other Websites Schema Markup Validation Custom Schema Builder Schema Templates with Display Conditions Article Schema FAQ Schema Block Video Schema Local Business Schema HowTo Schema Block Add Knowledge Graph Meta Data XML Sitemap News Sitemap for Submitting Websites on Google News Video Sitemap For Video Websites WooCommerce SEO PRO Rank Math Pro plugin Changelog v3.0.67 July 24, 2024 Fixed: Autogenerate Image was generating duplicate thumbnails when updating a post with a video link in custom fields Fixed: Age-restricted videos were incorrectly being marked as Family Friendly in the auto-generated Video Schema v3.0.66 July 10, 2024 Fixed: Sorting issue in Rank Tracker Removed: Mobile Usability Result in Index Status as it is no longer supported by Google v3.0.65 June 26, 2024 Updated: German translations Improved: Date in podcasts will now use the format from site settings Fixed: Rank Tracker Graph was displaying keywords with a position of 0 at the top Fixed: Exporting data to CSV was incorrectly converting single quotes to double quotes v3.0.64 June 12, 2024 Improved: Podcast RSS feed now supports special characters in the summary Fixed: Invalid warning in the Podcast feed Fixed: Schema type for variable products was changing to ProductGroup even when a custom Product Schema is used in the product page If the plugin or theme is not working properly and we also fail to help you then, in that case, you will get the money back. If the plugin and theme are working properly then you will not get the money back. How to fix “style.css missing” error while uploading themes? A common issue that can occur with users new to installing WordPress themes is a “Broken theme and/or stylesheets missing” error message being displayed when trying to upload or activate the theme. This is because the theme download package on ThemeForest includes additional files to the theme such as the documentation, license etc. https://themesfores.com/product/rank-math-seo-pro-wordpress-plugin-5544/ #SEOPlugins #WordpressPlugins

[511digital]

What Are the Key Elements of Website Maintenance?

Content Updates:

Regularly update website content such as text, images, videos, and blog posts to keep information fresh and relevant. Add new content to attract and engage visitors, improve SEO, and reflect any changes in your products, services, or industry.

Software Updates:

Keep website software up-to-date, including content management systems (CMS) like WordPress, plugins, themes, and other applications. Updates often include security patches, bug fixes, and new features that enhance performance and protect against vulnerabilities.

Security Measures:

Implement security measures such as SSL certificates, firewalls, and secure login protocols (e.g., two-factor authentication) to protect against cyber threats and data breaches. Regularly scan for malware, viruses, and vulnerabilities, and promptly address any security issues to safeguard sensitive information and user data.

Backup and Recovery:

Set up regular automated backups of your website files, databases, and content to secure locations (e.g., cloud storage, external servers). Have a reliable backup and recovery plan in place to restore your website quickly in case of data loss, server failures, or other emergencies.

Performance Optimization:

Optimize website performance by optimizing images, minifying CSS and JavaScript files, leveraging browser caching, and using content delivery networks (CDNs). Monitor website speed, load times, and performance metrics regularly to identify and address any issues that may affect user experience and search engine rankings.

Mobile Responsiveness:

Ensure your website is mobile-friendly and responsive across various devices and screen sizes (e.g., smartphones, tablets, desktops). Test website responsiveness regularly and make adjustments as needed to provide a seamless and user-friendly experience for mobile users.

SEO Maintenance:

Conduct regular SEO audits to review keyword rankings, meta tags, alt text, internal linking, and other factors that impact search engine visibility. Optimize website content and structure based on SEO best practices to improve organic search traffic, rankings, and overall online visibility.

User Experience (UX) Enhancements:

Continuously evaluate and improve the user experience on your website, including navigation, layout, readability, and accessibility. Gather user feedback, conduct usability testing, and make adjustments to enhance user satisfaction, engagement, and conversion rates.

Monitoring and Analytics:

Use website analytics tools (e.g., Google Analytics) to track key metrics such as traffic sources, user behavior, conversions, and engagement metrics. Monitor website performance, uptime, downtime, and error logs to identify issues, trends, and opportunities for improvement.

Legal Compliance:

Ensure your website complies with relevant legal requirements, such as data protection regulations (e.g., GDPR, CCPA), copyright laws, accessibility standards (e.g., WCAG), and terms of service. Ensure that you consistently assess and revise your privacy policies, terms of use, cookie policies, and other legal documents to mirror present practices and adhere to current regulations. By proactively managing these key elements of website maintenance, you can ensure your website remains secure, functional, and user-friendly, providing a positive experience for visitors and helping achieve your online goals effectively.

[bestseosagar]

Revamp your WordPress site! I'll tackle canonical URLs, 404 errors, 301 redirects, and more for peak performance and SEO.

https://www.fiverr.com/s/peV4NR

Services:

Resolve canonical issues

Craft a sitemap

Optimize URLs

Enhance mobile usability

Implement page redirects

Set up XML sitemap

Address robot.txt issues

Fix 404 errors and broken links

Execute 301 redirects

Optimize indexing

Extra perks:

Comprehensive website audit

Google Analytics setup

Why choose me:

Punctual delivery

Top-notch service

Guaranteed client satisfaction

Manual weekly/monthly reports

https://www.fiverr.com/s/peV4NR

Note:

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[fastrankingblog]

How Web Development in Birmingham Is Shaping the Digital Landscape

Birmingham known for its rich industrial history, is becoming a digital hub at a fast pace. It is undergoing a huge digital transformation. Web development in Birmingham is shaping the digital landscape by coming up with innovative and creative designs and ideas. 

With an increase in the establishment of small and medium-scale businesses, a digital marketing agency in Birmingham is gaining huge popularity. As it says, teamwork leads to dream work, the marketing agency believes in team spirit hence, giving you the best results. 

Let’s explore the innovative ways in which the agency works and delivers you the best service. 

Web Development: The First Step to Success

Be it a small or medium-scale business, you require a website to bring it to the top of the search engine. Promoting your business online is a good way of showcasing your products and services to a larger group of audience. Web development & designing is the first step, and after this comes digital marketing. Let’s know about web development in detail: 

The Online Presence of Your Website

Have you been thinking about how to grow the online presence of your business lately? To do this, your website must have a responsive design, a quick loading speed and seamless navigation. How can you improve these? The web development companies in Birmingham are here to help. 

Web development is not only about making an appealing website but also optimising it in a manner so that it ranks well on the search engine. The website requires to be made user-friendly for better user experience, performance and search engine visibility. Let’s move to the other parameters that help in increasing the online visibility of the website. 

Mobile Friendliness

Making a website mobile-friendly is not a trend, it is a necessity. Every website needs to be optimised in a manner that it becomes easily usable on mobile devices. This is a crucial thing to do as it retains mobile-savvy audiences. The web development agency in Birmingham not only makes the website mobile-friendly but also fixes the errors which come in the way of better ranking. 

Search Engine Optimisation

After the development and designing of the website, there comes the role of SEO and content in a website.  A well-built website with proper code structure is treasured with the help of SEO and content marketing.  This results in a better ranking, online visibility and more organic traffic to the website. Hence, it increases the chances of getting leads and converting them into sales. 

Content Management

The use of content management systems (CMS) like WordPress, Drupal, or Joomla is frequently associated with web development. Businesses can easily maintain and update their content thanks to these CMS platforms. Web development makes sure the selected CMS is in line with the goals of the company and offers the required functionalities.

User Engagement and Interactivity

User engagement is essential to the success of digital initiatives. In order to increase user engagement, modern web development integrates interactive components like chatbots, live chat services, and responsive forms. These features not only improve user experience but also promote improved customer-business communication.

How does web development help in digital sales? 

Particularly in the last several years, the e-commerce industry has experienced an extraordinary boom. Web development has emerged as a crucial factor in the success of digital sales as people shop more and more online. 

In addition, to secure payment methods and user-friendly interfaces, e-commerce websites need a special set of capabilities. In order for businesses to succeed in the cutthroat internet market, web developers provide the framework for these digital storefronts.

Your Path To Digital Success Begins Now

Make your website’s first impression a lasting impression with the digital marketing agency in Birmingham. With the support of a digital marketing team, you can establish a strong online presence for your business. Be it website redevelopment, designing, web optimisation, social media handling or PPC, they can guide you in every quest. Start your journey today! 

[nouvidigitalmarketing]

Top 18 Best Free SEO Tools for Beginners in 2021

August 31, 2021

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Top 18 Best Free SEO Tools for Beginners in 2021

August 31, 2021

Blogging,

by Sameh Alhammouri

Best Free SEO Tools for Beginners

Here are the best free SEO tools that help your website articles quickly rank on Google. Every blogger and small business website owners should have to use these SEO tools to increase traffic for their website.

These free Search Engine Optimization tools solve your SEO problem and save your time and money. Are you a beginner and you are not ready to spend money on the premium SEO tool like SEMrush. There are lots of free online SEO tools available for website owners. You can use these free tools to get more organic search traffic for your blog. This post will show you how to use it effectively to bring more visitors from Google search.

Let’s take a look at the top free SEO tools in 2021 list below.

The top best free SEO tools for beginners

1. Ubersuggest

Ubersuggest is one of the best free keyword research tools. If you are using Google Keyword Planner for keyword research, you can try it. You can use Ubersuggest tool for finding related search terms with your main keyword and getting better keyword ideas from competitors’ domain.

Just go ahead to neilpatel.com/Ubersuggest and type your main keyword, for example, digital marketing and then select a country you want to target press enter.

You will get hundreds of long tail keyword ideas with keyword difficulty score and CPC rate so you can easily optimize your articles keywords. If you want to find a competitor google ranking keywords just type your competitor website URL, you will get all keywords they are ranking on Google. You will get all search queries with keyword difficulty score. So this is the best free keyword research tool that help you find low competition keywords rank on Google.

2. SEO by Yoast

Yoast SEO is the best WordPress plugin for both beginners and advanced users. SEO by Yoast suggests on page SEO tips and solutions while you are writing blog post.

If you build your website or blog on the WordPress platform, you can’t ignore SEO by Yoast plugin. Yoast SEO solves your on-page SEO problem before you publish your post. This is a free plugin that comes with all essential features and advanced features like XML sitemap, robot text and more. It’s also available premium version, but free version fulfils all your on-page SEO needs.

It shows the readability score of your article. It is one of the important factors that you should consider when you write a post. The readability analysis uses an algorithm to determine how readable your post is.

It suggests many essential On-page SEO tasks that you have to complete before publishing the post like Focus keyphrase, article word length, internal links, outbound links, Meta description length and many more. If you are using WordPress, Yoast SEO must have a plugin for your site rank on Google and other search engines.

3. Keywords Everywhere

If you want to know keyword volume when you type a word on any search bar, Keywords Everywhere is the tool for you. Keywords Everywhere is a free Chrome extension for free SEO keyword research. This tool will provide keyword search volume more than 15 websites including Google Analytics, Google Search Console, Moz, YouTube, Majestic, Amazon & more.

4. Free On-Page SEO Checker

With sitechecker.pro, you can quickly analyze web pages on page SEO and get free reports to fix problems. The sitechecker provides detailed information for site auditing. You can easily find and eliminate errors in meta tags, images, links.

5. Google Trends

When you are looking to build a sensitive content website, Google Trends is the best free tool for bloggers. Google trends will show you current search popularity on topics you are looking. So that, bloggers can easily identify what types of topic and region they want to target when creating a website article.

Using Google trends is a great way to analyze specific search term current trends how likely people interact with related search over the years. Bloggers and small business owners can easily identify what types of topics and region they want to target when they are creating articles to reach local area or specific country.

6. Answer the public

Are you want to know what questions and queries your consumers have? Answer the public is the powerful tool for business who is looking content marketing. Also, it’s best for beginners to get content ideas for their website. Simply put your search terms on the search box and then the tool will give hundreds of question that people ask on the search engine.

7. Google Search Console

Google Search Console is one of the best free SEO tool for bloggers. If you are beginner to blogging world, you must deep dive into this tool, because it makes your blogging career easier.

You should use Google Search Console to get in-depth search queries ranking position and your site errors. It shows lots of information like click-through rate, the average position of the specific search query, internal and external links, top linking text and sites.

It also shows mobile usability and AMP version of the site errors so you can use this free tool you can improve your ranking on Google search page.

8. PageSpeed Insights

High webpage loading time will affect your site rank on Google. You need to eliminate unnecessary script or reduce image sizes. Google PageSpeed Insights tool gives handful report that what factors impact on your page loading in desktop and mobile devices. You can also check your site on tools like GTmetrix and Pingdom Tools.

Web page speed is one of the search engine ranking factor. Improving page load time will help boost SEO performance. GTMetrix is a great tool to analyze your site page load time. And also, you can use Google page speed tool to check your website page speed on the mobile and desktop.

9. Screaming Frog

You want to find and fix technical SEO issues in minutes. Screaming Frog is a free super technical SEO tool. The Screaming Frog SEO Spider software crawls websites’ links, images, CSS, script, and apps from an SEO perspective. This program is available for Windows PC or Mac computers so you can download for free. When you put a site URL, it crawls a website instantly and finds broken links, server errors, many other essential technical SEO issues.

10. Siteliner

Duplicate content will affect your site rank on Google. Siteliner is the best tool that scans duplicate content and other SEO problems like blocked pages, messed up redirects and broken links on your website.

11. MozBar

MozBar is a free all-in-one SEO toolbar Google Chrome extension. You can get domain authority and page authority metrics for any website on the SERPs. MozBar is one of the best free competitors analyse tools for beginners, so you are able to access and compare link metrics while viewing search results on the Google.

12. Free Backlink Checker

Analysing backlinks is essential because it helps you find a good and bad sites link to your site. Building quality backlink can boost website SEO. There are many free backlink checker tools available that give overall backlinks data for any websites.

13. Google Analytics

Google Analytics is an essential tool that you should integrate with your website. You can easily track your best performing contents, traffic source, adsense earning for each page, geo location of your visitors and other lots of features that you can use for optimizing your site to search engine.

14. Zadroweb.com/SEO-auditor

Zadro SEO Audit Tool provides overall SEO information for your site. It shows Page Authority, Domain Authority, load time, and Google page speed. So you can quickly analyze backlinks and load time issues. It’s gonna give you overall score success, warning and errors. If you see any errors, first you need to fix it in your site.

15. SimilarWeb

SimilarWeb is a free competitor analyze tool, you can get basic data of your site and competitors details with the free version. You can see your site global ranking and country ranking, traffic sources, referral sites detail, top five keywords so lots of detail you can analyze.  

16. Google’s Mobile-Friendly Test

Your site has to get ready for Google’s Mobile-first Indexing. You might have heard that Google recently made a significant change to its algorithm. This change is officially called Mobile-First Indexing. If your website isn’t optimized for mobile devices, you will lose Google rank on the mobile version. your blog will get less mobile traffic.

17. Animalz Revive

Animalz Revive is a free tool that helps you analyzing old content to refresh. This online tool shows you accurately which posts on your blog needed to improve so you can maintain your traffic or get more traffic.

18.Conclusion

So these are the best and essential free SEO tools you should use every day to get rank number one on Google search page. If you are looking best all in one SEO tool to rank one on Google, SEMrush is the very best SEO tool for you, check out the link in the description.

[superspunarticle]

How to Rank Fast in Google

Tutorials & tips about Content & Video Marketing.

93% of online experiences begin with an online search. 

Out of all the search engines, Google has an 85% global search market share. That’s why there’s so much emphasis on optimizing your website for Google’s algorithm in particular. 

Yet, there’s one catch involved – SEO is notorious for taking a long time before it starts to pay off. In general, it takes around 6 – 12 months before you see a return on your investment. 

Luckily, there are some strategies you can use to achieve ‘quick wins’ – which will provide results within a few weeks or months.

Stay tuned to discover how you can use link building, Google Search Console, and ‘striking distance’ keywords to rank fast in Google.

Use Google Search Console to Ensure Your Website is Google-Friendly

The most robust SEO strategy in the world won’t amount to anything if Google can’t see your website. To make sure Google is able to discover, crawl, and index your site, you can use Google Search Console. 

First, you’ll need to verify ownership of your website or websites to get started. There are a few ways to do this, but the most common way is to copy and paste a code from Google into your CMS, such as WordPress. 

From there, you’ll want to take a look at the Index Coverage Report. 

It will provide an overview of which pages Google was able to index on your site. You’ll also see any pages that it wasn’t able to index, as well as any errors that occurred. 

If Google wasn’t able to index your website, pay close attention to the error report. It will let you know what went wrong and during which phase of the process (discovery, crawl, index). 

Common errors to look out for include:

Pages marked as ‘noindex.’ 

Blocked by robots.txt file

Server errors (5xx)

Redirect and 404 errors

Crawl issues 

Resolve these issues ASAP so your web pages will begin to show up on Google again. That’s a sure-fire way to see a quick boost in traffic, especially if the pages that have errors are optimized well. 

Besides the Index Coverage Report, you’ll also want to take a look at the Mobile Usability Report to ensure your website is mobile-friendly.

It will let you know if your website contains any visibility issues on mobile devices. 

If you do end up fixing errors and adding new pages/websites, it can take Google a few days up to a few weeks to crawl a website, which may be longer than you’re willing to wait. 

If that’s the case, you can request a force crawl, which is an expedited version of a regular crawl. That ensures that you won’t have to wait up to a week for your web pages to start showing up on the Google search results. 

Use Local SEO: Long-Tail Keywords with Specific Locations 

Use local modifiers for your target keywords – such as city, state, or region. Here are a few examples:

Best Dentists in Los Angeles

Tax Advice in California

Loan Agents in the Pacific Northwest

As you can see, each of these long-tail keywords includes a specific area, which ‘localizes’ the search. Local SEO has numerous benefits, including achieving quick results when done properly. In fact, you can see results within 4 – 8 weeks if you already have a claimed Google Business Profile listing.

Locate Keywords Within ‘Striking Distance’ of Search Rankings for Your Existing Pages 

If you have existing quality content that isn’t on the first page of SERPs but is high on the second page – it’s within ‘striking distance’ of generating traffic. This scenario is perfect for creating ‘quick wins’ that will help you rank fast on Google. 

By running a few reports on Google Search Console, you can discover the keywords that you’re almost ranking for on the SERPs. From there, you can make the necessary tweaks to improve your pagerank. When done correctly, you can see results in as little as 3 days. 

The beauty of this technique is that you won’t have to do any keyword research – as Google Analytics will take care of that for you. 

There’s also no need to hunt for competitive keywords, as the keywords you find will already rank on Google. 

Here’s a breakdown of how it works. 

Run the queries report in Google Analytics

Step one is to open Google Analytics to run the Queries report. Before you do that, you’ll want to make sure that you’ve connected Google Analytics to Google Search Console. 

Once that’s done, open Google Analytics and go to Acquisition > Search Engine Optimization > Queries to run the report. 

Here’s a rundown of each metric you’ll see. 

The Queries report will show all the keywords you currently rank for under Search Query. It also displays your number of Impressions (number of times you appear in Google for each keyword), Clicks (how many visits you got per each keyword), Click-Through Rate (the percentage of users that clicked on your link when it showed up), and your Average Position (your spot in the Google rankings). 

If you notice that there isn’t much data on the report, input a wider date range. Google Analytics is always two days behind, so bear that in mind when entering the dates for the Queries report. 

Use an advanced filter to uncover striking distance keywords

The idea is to filter the report so that it only shows keywords that you rank for but not that high.

In particular, you want to see all the keywords that rank at the top of page two on Google. These pose the most potential for achieving a boost in rankings with a few simple tweaks. 

If you can crack the first page, you’ll receive a speedy boost in traffic that can help sustain you until your other SEO efforts begin kicking in. 

To find these magic keywords, you’ll want to run an advanced filter on the Average Position column of the Queries report. At the filter box on the top of the page, you’ll see a blue link labeled ‘advanced.’ Click on it to bring up the advanced filter options. 

You’ll want to filter the report to only show queries with an Average Position greater than 10. That will ensure that you will only see keywords that are ranking high on page two and are nearly ranking on page one. In other words, these keywords are a slight push away from a critical SEO threshold. 

Sort the report to show striking distance keywords at the top 

Next, you’ll want to sort the report, so you see the keywords ranking 10 and 11 at the top of the page. It’s as easy as clicking the Average Position column twice. 

The first click sorts the report according to the filter, and the second click brings the 10s and 11s to the top. 

To save yourself some time, don’t forget to save this report, so it’s easy to access. You’ll want to save it WITH the filter applied so you don’t have to do it again. To do so, click Save at the top next to the floppy-disc icon. Make sure to give it an original name, so you don’t mix it up with the original. 

Examine your striking distance keywords 

Once you’ve got your report filtered for your striking distance keywords, it’s time to check them out. You’ll want to identify keywords that make sense for your brand and ignore any that don’t. 

You’ll soon find that there are many strange keyphrases in the report. 

That’s totally normal, so there’s no reason to panic. 

You didn’t run the report incorrectly; it’s just all too common for websites to rank for off-the-wall phrases from time to time. Simply move past the strange phrases so you can find the valuable ones. 

High-quality keywords are ones that have strong searcher intent. In general, three types of intent matter most for SEO:

Informational. These keywords signify the users are after information, which is useful for content marketing. (i.e., how to lose weight)

Transactional. If a keyword is transactional, it means the user has buyer intent. (i.e., dentists in Los Angeles)

Navigational. A keyword is navigational when the user wants to go directly to a website (i.e., Sam’s Guitar Shop)

Put together a list of striking distance keywords that display one of the types of intent you see above. 

Optimize your existing content with striking distance keywords

Now that you know which key phrases are a hair away from ranking higher, it’s time to push them over the edge. 

That means using on-page SEO tactics to optimize your existing content with these keywords. As a rule of thumb, the keyword should show up in:

The meta description and title tag

The headings (particularly the H1)

The body text 

If you’re only ranking on page two, the chances are high that the keyword does not appear in these essential spots. Make sure to use the keyword at least 3 – 7 times throughout the article, especially within the first 100 words. 

It’s also crucial not to neglect your metadata. The keywords need to show up in your title tags and meta descriptions. 

Wait a few days and check back 

If the original page wasn’t optimized very well, even small changes can have a big impact. Also, the good news is you can rinse and repeat this technique as many times as you want. 

Some pages may require a minor rewrite instead of a few tweaks and keyword uses. Either way, you may see the results of your efforts within a few days. 

Increasing Google Rankings Through Link Building

Link building is another technique you can use to rank fast in Google, but it’s a bit slower than using striking distance keywords. 

In fact, it takes an average of ten weeks to see your page jump one position from one backlink.

Naturally, though, you’re probably trying to build more than one backlink.

More than likely, you’re trying to build hundreds of backlinks to your website. And more backlinks will bring better rankings more quickly.

There are loads of different SEO factors that influence your rankings. For example, backlinks will likely help your rankings more when you currently rank lower. (In other words, it’s easier to see more movement lower down than it is when trying to oust the big boys at the top.)

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But as you near the top, more factors come into play like click-through rate (CTR) based on your title tag and description, UX (user experience) of your website, the content, bounce rate, etc.

In the case of SEO, the better your rankings, the more competitive those positions become – and thus, the harder it is to improve your position.

That’s not just true for your rankings, though. It’s also true for your domain authority.

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In other words, the longer you work to increase your rankings, the harder it becomes.

Unfortunately, seeing the results of your hard work at building links can take quite a lot of time. Generally speaking, the longer a page exists, the better it ranks.

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As you can see in the above graph, the average age of a page that ranks number ten is over 650 days.

That’s almost two years.

And barely 1% of pages less than a year old fall into position one.

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Evidently, Google cares about how long your page has existed. And they care a lot.

Having said that, though, there are some things you can make sure you’re doing to speed up the link-building process.

Now, let’s discuss a few common ways to generate backlinks and the typical timelines you’ll likely encounter from start to backlink acquisition.

Publish Original Data 

If you publish original data on your blog, content marketers might just find it and use it on their own blogs, giving your website extra domain authority.

ConversionXL regularly uses this strategy on their website.

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They also create a lot of images to go along with their results. That way, when someone wants to use their data, they have the option of using an image as well. Again, if someone uses one of their images, they must include a hyperlinked tag to the page they got it from.

And voilà! They get a backlink.

And they don’t overcomplicate their images.

They use simple heatmaps.

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And charts.

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Now whenever someone wants to use their data, they must first give them a backlink.

Publishing original data will do more than just generate backlinks for your business, though. It will also establish your website as an authority within your niche.

It’s a win for your brand image and a win for your rankings.

The typical timeline you can expect for this process is as follows:

Month 1: Study/research design: outlining your topic of study, the method you’ll use to collect data, and generating an audience to collect it from.

Month 2: Kicking off the study: depending on your methodology, the study can last anywhere from a day to multiple months. If you are studying the effects of something over time, it will last longer than a simple two-week A/B test.

Month 3: Results and analysis: compiling the data you have collected into readable language for your users. Turning data into numbers and reference points on specific action items.

Month 4: Publishing: turning all of that data into paragraphs and images, quotable statistics, and more common ways to generate a backlink through referencing.

Month 5: Social promotion: promoting your new study with social + ads.

Month 6: Backlinks start to slowly generate from referenced articles.

Design and Publish an Infographic 

Venngage is a free infographic maker that will allow you to create stunning and informative visuals. 

And include social media share buttons and an embed code at the bottom of the infographic to make it easy to share.

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You might be wondering, though, if people will actually want to share your infographic.

Well, you might be surprised.

People love visual content.

In the words of HubSpot,

“Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page.”

And infographics represent the pinnacle of visual content. For that reason, infographics get “liked” and shared on social media three times more often than any other type of content.

But if you want to give your infographics the best chance of generating shares and backlinks, consider promoting them at these directories:

Currently, Infographics are somewhat saturated. To combat this, simply repurpose the case study or original data that you have.

If you don’t have any, research the top infographics on your given subject and find ways to make them better.

Whether that’s including more content, updating the stats, or putting an actionable spin on the numbers.

Here is the timeline you can expect with Infographics and acquiring links:

Week 1: Research: researching what your infographic will cover. What topic, style and tone. Any stats, data points, or content that needs to accompany it.

Week 2: Organizing the data into a “script”: organizing your data into a readable format and a logical flow from start to finish

Weeks 3-5: Development: turning your Infographic into a finished product and making meticulous edits along the way.

Weeks 6 & 7: Social promotions: Promoting your infographic on social organically and supplementing with cheap ads.

Weeks 8 and beyond: Backlinks start coming in from social and paid campaigns!

Leverage Your Social Signals 

While almost all social media backlinks are nofollow, Google directly takes into account the number of social signals that a website has.

Why do they do this?

Because Google wants to make sure that your website is active and up-to-date. Social media is one way it can determine whether you are … or aren’t.

And that’s why there is a direct correlation between how active a business is on social media and how well that business’s website ranks.

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Consider creating a consistent strategy where every time you publish a new blog post or video, you also share it on social media.

Marketing guru Neil Patel does this all the time. Here’s a recent blog post he published.

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He also shared that blog post on Facebook. Here’s what it looks likes on there.

By creating a simple social media sharing strategy around your published content, you’ll quickly build social signal backlinks. It’s an easy way to help your rankings.

But you might also want to consider creating a strategy around advertising on social media.

Specifically, try to drive traffic to pages that you want to rank better.

After all, the more traffic you receive to a page, the better Google will rank it. And social media ads can pour a bit of fuel on the fire of your already-remarkable link building and social media strategy.

Here is the timeline you can expect:

Week 1: Establishing a strategy: Creating your game plan for social media posting on each channel + any supplementary ads and the budget you will need to set aside.

Week 2: Execution: Start putting your strategy into place!

Week 3+: Impact: After week three, you should see compounding effects. LIkely, social shares and traffic to your shared content will increase, thereby increasing your chances of building links and authority to those pages.

Pay Attention to Anchor Text 

Backlinks aren’t all created equal. Loads of different factors affect how prominently a backlink will impact your SEO.

Link relevancy, where the link leads, where it’s located on the page, the authority and trust of the domain, the anchor text used, and more can influence the value of a backlink.

The anchor text refers to the words used to link back to a website. Studies still show anchor text is highly relevant, however, it’s also one of the main factors that can lead to penalties when exact match anchors are overused.

When you get anchor text links, it gives context to what the page that you’re linking to is about.

In fact, 84% of position one Google results have at least one keyword anchor leading to their page.

Often, striving for relevant anchor text is a simple change you can make that can have a potentially massive impact.

So it’s well worth your time and money to try and acquire not just remarkable backlinks but appropriate anchor text for those backlinks as well.

Here is the typical timeline you can expect with this method:

Week 1: The week after acquisition 

Monitoring your brand mentions and links is critical. You should be doing this weekly with a tool like Mention. Why? Because you likely are getting backlinks that you don’t know about. And for an anchor text-focused strategy, it relies on already acquired links. 

Week one starts directly after acquiring a link. In the first week, you need to make contact with the site that gave you a link. If their anchor text is “click here” or “image source,” kindly ask them to modify it.

Weeks 2-4: Await a response 

From here on out, it’s simply a waiting game. Send follow-up emails, but don’t get discouraged if they don’t respond. Don’t pester them into removing your link. Give it two to three emails and then move on.

Concluding Thoughts: How to Rank Fast in Google

You shouldn’t invest in SEO if you aren’t prepared for a long-term investment. Yet, there are still ways to speed up the process, such as the techniques listed in this article. 

Not all techniques are equal in terms of speed, but if you combine them all – you’ll enjoy steady results from your SEO efforts.

If you’re too busy to handle the SEO at your company, don’t wait to try out HOTH X – our fully-managed SEO services, which include quick wins to hold you over. Please don’t wait to schedule a call to speak with our expert consultants. 

The above article “How to Rank Fast in Google” was provided here.

We trust that you found the above useful or interesting. You can find similar content on our blog: superspunarticle.com/blog Please let me have your feedback in the comments section below. Let us know what topics we should cover for you in the future.

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What is Healthcare SEO means

About search engine optimization (SEO) example like healthcare SEO

We going to discuss about it in this blog post

This is a strategy to help your website rank higher for more keywords that most patients commonly search for in Google, Bing, and any other search engines

If you own a hospital in US, for example, your website should be the first result in search results for terms such as “Hospital in US” and “Cancer Treatments in US”.

You want to be in the top position because it generates 39.5% of all clicks, and it sharply declines from there.

You can see that your chances of getting a patient are higher if you rank at the top. Patients may shop around before choosing a hospital. However, if your website is consistently ranked at the top of all their searches (most patients will do extensive research before making a decision), they are more likely to become patients.

The best is..

It takes very small maintenance once you have built a super high-quality SEO.

SEO is not same as running ads which stop get leads as soon as they are turn off.

Instead, it will continue to generate leads for you on autopilot.

Table of Contents

   Here’s the definitive guide to SEO in healthcare.    Here’s a simple guideline to move to HTTPS on WordPress.    Increase site speed    For local SEO,    Start generating reviews    On-Page Healthcare SEO    Optimize Images    Internally Link    Keyword Research and Content Marketing for healthcare SEO    Follow these steps to succeed with your healthcare SEO strategy.

Here’s the definitive guide to SEO in healthcare.

It will show you how to create a machine that connects patients to your brand.

Build a solid technical foundation

A strong technical foundation is the first step to any SEO plan.

The best is

You can hire an SEO professional to do an audit for you it save more time

or check these essential elements yourself in order to build your healthcare company’s on internet

Be on the lookout for crawl errors

First, it’s essential to have your website connected with Google Search Console. Google Search Console, a Google tool that is free, will alert you to any problems your website has with technical SEO.

A crawl error is basically when Google’s bot cannot crawl a page from your website. This ultimately means that it won’t appear in any Google search results.

The “Coverage Report” can be used to check for crawl errors.

Scroll down to “Details” and you will see an error message.

Click on the number in the “pages” column to see a list with URLs. These URLs can be sent along with the error message to a programmer to fix.

Secure Your Website

It’s easy for hackers to hack your website or steal your information if there is an HTTP in front of your domain.

HTTPS is a way to make sure  your website is secured against attacks such as server, network or website hacks, DDoS attacks and brute force attacks. Here’s a simple guideline to move to HTTPS on WordPress.

This can be a complicated process as you will need to redirect all your old pages and links. You might consider hiring a professional with SEO expertise in healthcare.

Check Portable Convenience Google presently utilizes versatile first ordering.

This means that instead of ranking websites based upon their desktop versions, Google now uses mobile-first indexing to rank them.

Google will judge your website based upon the mobile version that has less content than the desktop version.

Search Console’s (own by Google too) Mobile Usability report can help you determine if your website is mobile-friendly.

Google also notes that many pages lazy-load content in order to speed up page loading times. This is a great user experience technique, but it can cause Google to hide your content.

And make sure that all of the pages on the mobile site lazy-work correctly. Increase site speed

Site speed is another very important Google ranking factor, and it’s also essential to decrease your bounce rate.

You can use a tool like (Google Pagespeed Insights) to check your  desktop and mobile load speed.

Make sure you need all pages to load as speedy as possible, even though an observation via the means of Backlinko confirmed that web page velocity does not always correlate with better rankings.

To be competitive in search results, it is a good rule to make sure your pages load within three seconds. For local SEO,

Now that you have a strong foundation to build on, the next move is to set up your local SEO.

This applies to any healthcare facility that has a clinic or physical address. If you don’t have patients, you can skip the SEO step.

Otherwise, sign up for Google My Business. This will allow you to create a Google Local Listing like this:

If you claim your local listing, you can also rank in Google’s Map Pack.

Google will send you a code to verify your address.

After you have claimed your local listing, it is time to complete the form with all the necessary information.

Images of your business (not logos, but the actual building inside and out)

NAP (Names, Addresses, Phones) Start generating reviews

The first two are fairly easy. However, the third is more difficult.

Over 82% of patients say the reviews are easy to get more business, but it can be a bit challenging to get more online reviews

Ask patients to review your service and then give them directions. You can even allow patients to review your office from their computer monitor.

Also, be clear about where the reviewer must go to leave feedback.

For example, this doctor does a great job of making it easy to leave a review.

The patient simply needs to click on “Write  A Positive Review” and they will be redirected. Local SEO for healthcare is the last and most difficult aspect.

Citations are listings in local directories such as Yelp and YellowPages.

It is important to only build local citations on quality directories. Spammy directories are a bad idea. It will not bring in new customers.

BrightLocal or Whitespark are great tools to find high-quality citations. Once you have found a few quality directories, it is important to make sure that your NAP information remains consistent across them all. BrightLocal and Whitespark can also help with this. On-Page Healthcare SEO

Optimizing your on-page SEO is the next step for your healthcare business.

Optimizing your pages on your website for higher rankings is called On-page SEO.

It is possible to optimize your website too much by following the steps below. Google wants to provide the best results for users, so optimize for them first.

Here are some guidelines to help improve your on-page SEO.

You can structure your website in a logical way

Did you ever go to a website only to find the wrong thing? It can be so frustrating that you end up leaving the site and buying from another one.

It is therefore important to design your website so that patients find everything they need.

This can be a test on the off chance that you have an enormous site, so outstanding amongst other approaches to do this is to use a tool like Semrush keyword tool to discover all of the pages that have a click depth or more.

Click depth simply refers to how many pages the user must click through in order to reach that page.

Your pages should be organized in a way that makes sense.

For instance, the dropdown menu here makes it exceptionally simple to discover fundamentally any data notwithstanding the high volume of pages this site contains. Optimize Images

If images are not optimized properly, they can hinder your website’s ability to attract visitors.

Advance the size of your pictures.

Your page load speed and rankings will be negatively affected if your images are too large.

It is not possible to improve load time by simply displaying large images (3,000 X 1,500 pixels) instead of smaller images (300 x 150pixels). To improve load time, you must reduce file size (number pixels).

Luckily, there are a few picture pressure modules accessible to do this for you naturally.

After you have compressed your images, Google (or in some cases the user) will need to understand what your image means. Fill in the alt text to explain the image.

In the event that the picture can’t be shown because of specialized reasons, the alt text will show all things being equal. Internally Link

Internal linking is one of the most overlooked SEO techniques. This is a powerful SEO technique that most people ignore.

Authority Programmer as of late did an examination on inner connections and found that pages with a high volume of value inward connections do associate with higher rankings.

The study also revealed that other individuals in the community experienced positive SEO results by updating their internal linking structures.

Not haphazardly interface pages.

You should aim to link to pages that have a lot authority (high-quality) from your internal links.

It might look something like this, for example:

Optimize for Title Tags, Meta Descriptions and H Tags

Meta descriptions and the title tag are the snippets that appear in Google search.

This is often the first thing people think about when thinking about SEO.

For two reasons, title tags and meta descriptions must be updated:

Google uses signals from these signals to determine your rank

It depends on what copy you use, and whether or not it increases or decreases clicks. Optimizing them is therefore crucial.

It’s important not to stuff title tags or meta descriptions with keywords. However, a keyword should show the reader and Google that the keyword is relevant to the search.

You’ll also notice that the title tag above is missing. You should keep the title tags between 50 and 60 characters, and the meta description below 160 characters. Keyword Research and Content Marketing for healthcare SEO

After your website has been set up, it is time to determine what your ideal customers are looking for before they land on your website.

Keyword research is the most important  to startup

The following pyramid is a simple way to think about keyword research. Your homepage should be ranked for high volume, but generic terms such as “vein treatment LAC”.

You’ll be able to create service pages for specific conditions or treatments that your patients need. This could be “venous ulcers.”

You can then create content that is very specific to the subject matter, such as “varicose veins at night” or “varicose legs pain.”

Ranking for keywords can be difficult. You shouldn’t expect to see any results if you just launched a website. Google will take some time to recognize your website as authoritative.

You’ll start to watch your long-tail keywords rank every time.

Your service pages will rank, and eventually, you’ll rank in the top 10 for head terms such as “vein treatment NYC.”

Head terms can be difficult to rank for as they are often searched by people in the early stages.

It is important to create a content marketing strategy that targets high-purchase intent keywords. This is a much more serious search than simply searching for vein clinics.

How can you optimize each page for a particular keyword? Principal Keywords

Optimize your homepage to include variations of your location keyword. You might rank for keywords such as:

vein treatment lac

vein clinic lac

I found all of these keywords simply by Googling “vein clinic in Los Angeles City,” putting the first URL in Semrush tool or any other tools, and clicking on “Organic Keywords.”

You can now scroll through the keywords and see which keywords are most relevant to your brand. You can then add these keywords to your homepage whenever there is an opportunity. Administration Watchwords

When you’ve maximized the watchwords you can upgrade your landing page for, consider composing an extraordinary page for each assistance that you offer like the one underneath

To rank first, however, you must write a comprehensive guide that offers more value than other guides.

Let’s take, for example, the article that ranks first in the keyword “venous ulcers”, which discusses symptoms, causes and treatment.

Instead of repeating the same post, make it more interesting by discussing the causes and symptoms in depth. You can also include sections on preventative measures and the diagnostic process.

Patients want to be informed about their condition and it is important to provide detailed content.

Google will not rank your content higher if you don’t offer more detailed content.

They want to provide unique content Blog Keywords

These are also known as long-tail keyword phrases. It’s important to have your own blog so you can target specific pain points that your patients experience.

Your patient is the best spot to start conceptualizing blog content thoughts.

Write a blog post about your most frequently asked questions during consultations with your doctor.

A keyword tool such as Ahrefs can be used, but it is important not to get too involved in keywords and forget that the end goal is to serve patients.

If you do use a keyword search tool, make sure to only search terms with very low difficulty. These terms are often very long and have few monthly searches. These keywords are still very popular and convert well. Off-Page Search engine optimization for healthcare seo

What is External link establishment?

External link establishment is the last, yet not least significant viewpoint of SEO for healthcare.

Indeed, Google expressed that “as a rule, website admins can work on the position of their locales by expanding the quantity of great destinations that connect to their pages.”

A backlink is a website that links to another website.

A backlink is the point at which one site incorporates a connection to another site.

For example, “Google stated” is an example.

In this case, the website I’m pointing towards (https://contact.google.com/) goodness from the link.

Google is so keen on link building, why not?

Google considers link building important because it shows that people are talking about the website and sending their visitors to it.

They give it the reward of-the doubt and may top the ranking . What creates better links?

Not all backlinks can be created equal. Backlinks that are created from spammy websites (such as porn sites), can actually be harmful to your website.

How might you figure out which sites are legitimate?

You can utilize a device like the free Moz bar to decide the Area Authority (DA).

A Area Authority (DA) above 40 is good.

A DA of 60 or more is excellent.

You should also remember that even though authoritative websites can provide high-quality backlinks, these links will not be of any value to you if they don’t belong in your niche.

For example, if you earn a backlink from www.toyota.com, it probably will not help you rank for more medical care related terms.

It’s a trusted website with high authority. However, Google won’t increase your authority as long as it isn’t related to healthcare. This is how it should be viewed:

A personal trainer who is referred by a dietitian to you will probably be more trustworthy than one whose services you are referred to by a barber.

Although the barber may be just as good or even better than the dietitian at their job,

there is less hybrid between the two organizations so you will undoubtedly trust them How to Acquire Quality Links

It is not easy to acquire quality links. It is possible to either hire link builders or manually create links. This can prove effective, if done properly. These are some of the most well-known link building strategies:

Guest posting

Broken Link Building

Content Promotion (Emailing potential linkers to link back to your website content).

Content partnership

You can peruse a full manual for these strategies here.

The best strategy is to create content over time that naturally attracts links. You don’t even have to go out and do outreach in this instance. So, make sure to create content that will attract links like:

Original Research

Statistics pages

Check out these List Posts

Case Studies

These content types are more likely to get links than other content (such 500-word “how to” posts).

Your Turn Follow these steps to succeed with your healthcare SEO strategy.

The key to patience is the key.

Expectations should be set with your executives.

They must understand that you might not see results the first year.

Although healthcare is highly competitive, once you get started, you will see a huge ROI from SEO.

On the off chance that you need assistance with your Search engine optimization methodology, we’d be glad to investigate it for you. Why SEO is Important for Healthcare Providers

A search engine such as Google, Yahoo or MSN/Bing is the best place to go when consumers need information about their health. According to Pew Research Center Study, Generations Online, healthcare information search is the most popular online activity among all ages. These users can be reached by healthcare SEO.

Search engine optimization (SEO), is an effective strategy to reach your target audience because so many people search for healthcare information online. This means that search engines cannot find organizations and they are missing a tremendous opportunity to reach those who really need them.

It doesn’t make any difference if your intended interest group is an expert clinical specialist, emergency clinic, center, non-benefit association, or company that serves the pharmaceutical or medical industries. How can we help improve your healthcare SEO ?

Human Assistance Arrangements is an expert in working with clinical experts, medical services associations of any sort to distinguish the most significant spaces of medical care phrasing that are generally pertinent to your center populace and to focus with medical care advancement. We guide you through an organized search engine optimization measure intended to augment results and return on initial capital investment, including:

Discovery & Research – Defining your campaign goals, assessing competition, site structure, strategic terms.

Implementation – Optimization of site pages and application professional best practices in seo.

Analyse – Site performance monitoring and reporting, as well as informed recommendations and ROI assessment.

We additionally comprehend that the ultimate objective of any Web optimization crusade isn’t simply to get guests to your site, however to change over those visits into noteworthy objectives for your association.

Whether your goals are to increase your roster of patients, number of procedures, or improve sales or on the other hand gifts, we attempt to ensure that your Internet enhancement campaign produces quantifiable results that work with your business target vision.

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Web Development Checklist: A useful Guide for Web App Development Teams!

With the large number of Web Development technologies surfacing to build modern-day web apps, Web App Development is getting increasingly complex and challenging. With the internet brimming with abundant web applications, users abandon and switch to other web applications in no time, if the application fails to satisfy their expectations, thereby damaging company’s brand reputation. So, for delivering a successful end-product, the organization needs to carefully execute each of these developmental and promotional stages to minimize errors, conform to business objectives, and provide a rich user experience.

However, fulfilling all the aforesaid factors becomes quite complicated and time-consuming. Hence, chances of lapses are likely; specifically, if your team is inexperienced or in a hurry to complete a project within the set timeline. Therefore, the web development team should maintain a checklist of the essential tasks; to avoid any misses.

This blog provides web development checklists that your team needs to refer to; for building a successful web application or a website. The following checklists have been created by consolidating the inputs from software-sector veterans; and will help a Web App Development Company to ensure that important action items are not neglected or overlooked.

Before we dive deeper let’s have a look at why checklists are required.

Checks for Web Development

Every web app development project must undergo the following validations to ensure the creation of a flawless website. Let’s have a look at the key checklists and understand their importance.

Design, UX and SEO checks

Optimize your website for all kinds of devices – mobiles, tablets, laptops and desktops.

Get rid of irrelevant images.

Check whether the UX design has been executed as per the set standards.

Make sure your website is free of broken links and validation errors. Broken links – the links which show an error or the “page not found” message on clicking – adversely affect the UX and also the website’s SEO score.

Remember to include meta tags - title, description, etc. – as they improve the website’s position and boost the chances of ranking in the search engines.

Readability checks

Cross-check the website content for any possible mistakes regarding spellings, grammar, etc. before the website’s live launch.

Make sure that your content is unique and free of plagiarism.

Adjust the font style to ensure that your web page is easy to read and scan; as this factor is a game-changer in terms of user retention.

Functionality and Performance checks

Check the appearance and loading speed of your images. In case they are slower in loading or appear blurred; have this problem fixed by optimizing the image-size. Optimization of images improves performance as well as search engine rankings.

Check the loading time of your website. If the loading time turns out to be more than 4 sec, get the issue fixed, or else it will adversely affect your viewership.

Check your website’s rendering and performance on trending browsers such as Mozilla, Chrome, Safari, Opera, Internet Explorer, etc.

Your website’s caching should always be turned on as caching optimizes the speed of a webpage and also minimizes the server-load by minimizing scripts like JavaScript and CSS that are time-consuming. A cache plugin named ‘W3 Total Cache’ can be easily installed if WordPress is being used to build the website.

Ensure that your web page involves effortless navigation and all the links are functional.

Security checks

SSL (Secured Socket Layer): Possessing an SSL (Secured Socket Layer) certificate is desirable if your website gathers sensitive user-information such as personal details, credit cards/banking particulars.

An anti-malware Plugin: The usage of anti-malware plugins helps to combat malware threats and protect a website from viruses and malware attacks.

Handy Web Development Checklists and their offerings

Now have a look at the ready-made Web development checklists recommended for your team!

Checklists related to an app’s pre-launch and post-launch

The Essential Pre-launch Checklist for Your Website comprises functionality, design elements, cross-browser testing, content editing, and SEO.

Website Launch Checklist by Glasgow developer offers tools for checking actions after completion, greying out items that are not applicable, and resetting the checklist to make it ready for the next project. It includes content editing, links’ testing, navigation usability, CSS and HTML validity, GDPR compliance, Communication, infrastructure, styles and scripts’ minification, compatibility, analytics, accessibility, performance, etc.

The Essential Launch Checklist for Web Apps and Mobile Apps by Ben Cheng enables product managers to test the performance level, security, compatibility, and broken links in applications.

Checklists on Front-end performance

A front-end Deployment Checklist by Fred Rocha, guides on validating the markup; and checking the performance, the console for JavaScript, and many more.

The Front-end Checklist by David Dias is a digital interactive tool wherein one has to enter the project’s URL to get a full report on areas such CSS, HTML, JavaScript, head, web fonts, images, SEO, performance, and accessibility. This check is an exhaustive one and categorizes items based on high, medium, or low priority requirements.

Front-end Performance Checklist 2020 by Vitaly Friedman offers the following items How to get ready on planning and metrics, how to set realistic goals, define the environment, assets, build and delivery optimizations, monitoring, and testing, etc.

Checklists related to the backend server and database security

Back-end Best Practices provides stack-agonistic guidance on the best available practices involving different back-end architectures like security, data storage solutions, app monitoring, server environments, etc. It also offers a responsibility checklist for organizing the team-tasks and a release-checklist needed at the time of launch of the app or website.

Database Testing Checklist offers items regarding stored procedures, database integrity, field validation, transactions, security, constraints, etc.

Checklists on Cross-browser testing

Cross-browser Testing Checklist Before Going Live includes testing on font rendering, element alignment, API connections, etc.

Cross-browser Testing Checklist offers all items needed for testing on various browsers and OS.

Final Verdict:

Thus, comprehensive knowledge about these checklists is essential for architecting a flawless and universally acceptable web app or website for your business. Click here to know about the robust JavaScript frameworks for crafting web apps.

I hope this blog was helpful. Have you come across any roadblocks while web app development? Do share your experiences in the comments section below and let us know in case of further queries.

[raquel08]

How to Use Meta Tags for SEO in 2020?

Meta tags are the part of the HTML tags that give search engines important information about your web page, like how they should display it in their search results. They also inform the web browser how to display the content to visitors.

Every web page has meta tags in the form of HTML code. It tells the search engines what the page is about, and leaves the first impression about your business. Different platforms use different solutions for adding Meta tags like – WordPress use free plugins.

1. Do Meta Tags matter for SEO in 2020?

Well, like every year Google has made some changes in 2020. And all the meta tags are not going to help you in the current year. Impressing Google and ranking high in 2020 has become even more difficult. If you want to rank high, then you have to focus on high-quality content and user-satisfaction.

When used properly, Meta tags can be quite effective in 2020 and can offer an improved click-through rate from the SERP.

2. So, what are the most important Meta tags in 2020?

We have already discussed that all types of Meta tags are not going to be effective this year. However, the below-discussed meta tags can have a great result –

Description (optional, can sometimes be used by Google)

Robots (optional, can be used by Google)

Keywords (optional, ignored by Google)

The Role Of Meta Tags In SEO:

Meta tags can help in describing any page in a machine-readable format, and make it more convenient for the search engines. However, they tend to get spammed easily. That means when it comes to ranking documents on the web, the effectiveness of meta tags somehow becomes limited.

If it gets spammed, Google would look for abuse in such tags and penalize your site instead of praising it.

Google sometimes uses metadata to display information, classify pages.

3. How can a beginner start with the Metadata?

If you are a beginner and want to implement metadata in your site, you need to learn more about it and other terms that are associated with it. To gather extensive knowledge about SEO, you need to have sound knowledge about the following term –

a) Title Tag: This is the page title that the search engines show in the search results.

The Importance Of Title Tag In SEO:

Title tags play a crucial role in SEO and give the users a quick insight into the content, and make sure it is relevant to their query. These titles often determine which result to click on. So, maintaining the highest quality of the title tags on your site is highly important.

How To Maintain The Highest Quality Of The Title:

Create a unique title tag for every page

Make it brief but descriptive

Use in title case or sentence case

Make the title click-worthy, not clickbait

Match search intent

Keep it under 60 characters

Avoid generic and vague titles

There are basically four common issues with title tags –

Google has already declared to avoid unnecessarily long or repetitive titles while keeping them descriptive and concise

Google declares that each page must give title tags to achieve a higher ranking.

Multiple tags on one page can decrease your page rank. Search engines can display an undesirable title tag if there are multiple tags on a single page.

Duplicate titles in multiple pages. According to Google, it is highly important to have a distinct and descriptive title for every page on your site.

b) Meta Description:

The meta description summarises the page’s content. Search engines often use it for the snippet in the search results.

The Importance Of Meta Description For SEO:

A meta description tag helps the user to learn about a particular page with its short and relevant summary. They act as a pitch that can easily convince the users to learn what the page is all about. Though meta description does not directly take part in the ranking factor, it can easily influence the search engine to display your site in the search results.

How To Create The Best Meta Description:

Summarise content precisely

Create a unique description for every page

Don’t write a generic description

Write in sentence case

Don’t write for clickbait, instead make it click-worthy

Use target keywords naturally

Keep it under 160 characters

Match search intent

How To Find Common Meta Description Mistakes:

The common issues with meta descriptions are –

Google says there is no limit on writing the meta descriptions. But making it too long or too short can confuse the search engines. So, make it short and precise.

Multiple meta descriptions on one page can also confuse the search engines.

Duplicate meta descriptions in multiple pages can decrease your authenticity in the algorithms of the search engines. Google states that every description must be different on different pages.

c) Meta Robots:

The meta robots indicate how the search engine should crawl your web pages.

The Importance Of Meta Robots For SEO:

Using the wrong attributes in the meta robots can have a catastrophic impact on your site’s presence in the search results. Understanding this tag and using it effectively is highly important to experience better SEO.

The Values You Can Use In This Tag Are –

Index: Informs bots to index the page

Nofollow: Inform bots not to crawl links on the page

Follow: Informs robots to crawl links on the page

How To Create Meta Robots In The Best Way:

Use meta robots tags only when you need to restrict the way Google crawls a page

Don’t block pages with meta robots tags in robots.txt

How To Identify Common Meta Robots Mistakes:

Noindexed pages blocked by robots.txt. can be counted as a mistake. This prevents Google from identifying the noindex robots tag. Therefore, it may still index the URL.

Rogue meta nofollow prevents the search engines from crawling the links on the page. This might also prevent the discovery and indexing of important content and the flow of the PageRank to those pages.

Rogue meta noindex also prevents search engines from indexing the page. That means it will get no organic traffic.

d) Meta Viewport:

The next term is the Meta Viewport that you need to know to learn about the meta tags. This tag sets the visible area of a web page. It is highly popular for instructing the browser how to render the page on different screen sizes.

Importance Of Meta Viewport For SEO:

Google declares that the presence of meta viewport tags tells search engines that the page is mobile-friendly. This is highly effective to rank your website higher since it differentiates a mobile-friendly website from a non-mobile-friendly one. Google automatically ranks a mobile-friendly website higher on the search engine.

The Best Way To Use Meta Viewport:

Use this tag on all the web pages

Use the standard tag unless you know what you are doing.

How To Diagnose Common Mistakes:

Since most CMS and themes automatically set the viewport, there is less chance of any tag related issue. However, one can use the Mobile Usability report in Google Search Console to check for issues. If there is any issue, it will show the “Viewport not set” error. This issue can be fixed by adding the right meta viewport tag to any affected pages.

e) Meta Charset:

The meta charset tag sets the character encoded for the web page. It can also be said that it indicates the browser how the text on your web page should be displayed.

The Importance Of Meta Charset For SEO:

Wrong character encoding can drastically affect your site since it will display the characters incorrectly in the browser.

When it comes to user experience, character formatting issues can be bad and it can cause your pages to look quite broken.

This Might Associate A Few SEO Problems Like –

High bounce rate, low dwell time and low time on page

People not wanting to link your page

Search engines not understanding your content

The Real Fact:

Unless your page is severely broken as a result of charset ssues, the impact can be quite minimal.

oogle recommends using Unicode/UTF-8 wherever possible

The Best Way To Use Meta Charset:

Use UTF-8 where possible

Use the meta charset tag on all webpages

Use the correct syntax for your HTML version

Hope, this content would help you learn everything about Meta Tags and the way you can use them in 2020. Have something different in mind? Share your thoughts by dropping your comments in the comments section. If you need support with your SEO performance experts of SEO in Lakewood, CO can help you.