#fishkin files

[toweringclam]

*lies down*

*closes eyes*

*immediately sits bolt upright and starts speaking in tongues*

[yourheart-inmyhands]

I don't know what i should be saying but can i maybe request a part 2 for the yan nuevellete omfg his name its been so long and i cant remember it with the fisherman post sorry if its bad my social skills are trash🥹

ah it's ok and yes his name is very ridiculous lol, sorry this took so long, not sure if you're still interested in reading my content but i tried my best to make this one nice for you :]

Warning: this post contains yandere-themes, including kidnapping, mentions of reader having a fishhook stuck in them, and other potential topics. Please read at your own risk!

Neuvillette is fascinated by what he’s seeing, the sand shifting from soft and loose to tightly packed together and damp from the rolling waves. Normally he would’ve been more mindful to not sully his attire, but right now his attention was on the individual to whom his melusines seemed so attentive.

It’s not surprising that the melusines are so desperate to help, the kind creatures were always the first to lend a hand or rather a paw when they could. But what did surprise Neuvillette, more so than the fish hook, was the creature it was stuck to. Approaching the group, Neuvillette makes his way through the small crowd as gently as he could. 

His heart nearly stops when he finally lays eyes on you, your hair still damp with seawater as you try to hold still. The hook is nearly removed by now, but the mark it left behind will surely be permanent.

“I was under the impression that all fishkin were extinct. We have not seen any of you on land in… in decades.” Neuvillette can barely mask the awe in his voice, his eyes flickering over every detail of your form. He can’t believe that he’s actually seeing a real fishman with his eyes, for decades the dragon had believed them to no longer exist, just as every other person living in Fontaine.

“Not extinct, we just stay under the water.” Neuvillette is impressed to hear this, while fishman have always been incredible, they must’ve gone through years of evolutionary changes to be able to survive in such depths. This only draws in more questions and curiosities though. If they were so intent on staying underwater then what was this one doing on land? Surely they wouldn’t dare come close enough to land to get caught in such a simple fishing hook?

Seeing you up close and in person doesn’t nearly curb as much curiosity as Neuvillette would like, so it’s no surprise that he finds some excuse to keep you around for longer. He says he needs you to come into the city with him to file a proper report on what happened, after all this was protected land, there should not have been any fishing gear brought around. 

Neuvillette has no intentions of just letting you return to the sea though, instead, he finds some excuse to invite you back to his home, wherein he introduces you to your new place of residence. He’s no monster, he allows you to stay in the pool room where you can dive into the depths of the pool, but until he has satiated his need for knowledge, he is determined to keep you.

It’s sort of the same feeling of having a new little pet, the desire to want to spend every second with them, watching and learning and playing. He understands your frustration, smiling fondly to himself as you sit at the bottom of the pool, pouting. But he simply can’t find it in himself to be sorry. This was a once-in-a-lifetime opportunity and he’d be foolish to let it pass him by.

[michelebrockent]

HIV and the Journey Toward Zero Part 1 from Journey Towards Zero on Vimeo.

"HIV and the Journey Toward Zero" sparks important conversations around the end of the HIV epidemic. What does “the end” mean for those who have been there from the start, those living with HIV today and those leading the way to an HIV-free future?

"HIV and the Journey Toward Zero" spotlights the perspective of some of Chicago’s most prominent activists. The film is presented in partnership with the Chicago Department of Public Health, Tessa Films and local community organizations. Join us as we hear from long-term survivors, newly diagnosed individuals, clinicians, researchers and community leaders — the voices that, together, can make HIV history.

Director: Chan C. Smith Producer: Lisa Masseur, Tessa Films Editor: Christina Stumpf Director of Photography: Ashley C. Battle Original music composed by: Joe George Shadid Line Producer: Sarah Minnie Creative Producer/Consultant: Sanford E. Gaylord Additional Camera Operator: Chan C. Smith 1st Asst. Camera/Camera Operator: Candice Majors DIT: Eric Almond Additional DIT: Emmanuel Bansa Gaffer: Kemi Mayomi Grip/Swing: Maddie C. Dodge Production Coordinator/Associate Producer: Julia Barr Payroll Manager: Holli Hopkins McGinley Production Business Manager: Mary Pat Forston Production Accountant: Lisa Bird Sound Utility: Nicholas Fanelli Key Makeup Artist: Libby Knapp Production Assistants: “Moishe” Zoe Bernardean, Joanna Bozic, Nick Canonaco, C’airra Cortez, John P. Harris, Mireillee “M” Lamort, Alex Monsalud, Luis Trevino Colorist: Craig Leffel Dialog Editor: Steve Wilke, Mix Kitchen Sound Effects Editor: Brian Leitner, Mix Kitchen Supervising Sound Editor/Re-Recording Mixer: Sam Fishkin, Mix Kitchen Archival Producer: Alexis Jaworski Research Assistants/Production Assistants: Otito Greg-Obi, Ronnie Chatterjee

Chicago Dept. of Public Health: Executive in Charge of Production: David Kern Chief Development Executive: Jorge Cestou Director of Creative Affairs: James Scalzitti Creative Executive: Riley Sorin

Stock and archival footage and images provided by: ACT UP AIDS Foundation of Chicago Associated Press The American Association for the Advancement of Sciences Tracy Baim Jeff Berry Doug Birkenhauer Lora Branch Caprice Carthans CBS Chicago Centers for Disease Control and Prevention Chicago Tribune Pat Cummings Damn Interfering Video Activist Television Terry Dudley The Estate of Mark Morrisroe (Ringier Collection) at Fotomuseum Winterthur Sanford E. Gaylord Gerber/Hart Library and Archives Getty Images Rick Guasco Lisa Howe-Ebright Tim Karr Owen Keehan David Lebe The Legacy Project Rae Lewis-Thornton Thomas McGovern, from Bearing Witness (to AIDS) The Morbidity and Mortality Weekly Report National AIDS Memorial National Institutes of Health U.S. Clinical Center National Library of Medicine Alice O’Malley Pond 5 Positively Aware Magazine by TPAN Public Arts Fund Alon Reninger/Contact Press Images John Ryan Victor Salvo Dean Sameshima San Francisco History Center, San Francisco Public Library Renslow Sherer Tactical Media Files The 10% Show Evany Turk Video Data Bank Windy City Times/Outlines/BLACKlines Archives, by Tracy Baim, Mike Carter, Genypher Novak and Rex Wockner Israel Wright

Special thanks to: OTV—Open Television Alphawood Foundation Gerber/Hart Library and Archives Tracy Baim Lora Branch Sharon Zurek Dave Beedy Lori Cannon Victor Salvo Owen Keehan Anthony Hirschel Melissa Terrell Minnie Productions Eleven04 Moonwalker Cafe Chicago Film Office Illinois Film Office

Spoken word by Storie Deveraux “June 5, 1981”

Additional music provided by The Music Bed “Rest, Get Here” by Sharon Irving “All We’re Living For” by Sharon Irving

Promotion provided by Bigmouth Creative

Filmed on Location in Chicago, IL

[speed-seo]

Google Asserts Its Search Quality Keeps Improving in Court Filing

Search engine giant Google recently made some bold claims about its search quality in a court filing responding to an antitrust lawsuit. The company ardently argued that its search engine quality has steadily improved over the years thanks to continuous innovation and enhancements. This article will analyze Google's statements on search quality, assess whether the claims hold up, provide context on the antitrust case, and consider what it means for the search landscape going forward. Google's Statements on Improving Quality In its filing with the DC Circuit Court of Appeals, Google asserted that it operates the highest quality general search engine in the United States. The company stated, "Google's search engine today is of remarkably high quality - higher than it was 10 years ago, and dramatically better than its peers." Google went on to describe having an "unrelenting focus on improving search quality" and highlighted setting explicit quality goals to measure progress each year. Some of the sample annual search quality goals mentioned include improving spelling correction, understanding conversational queries, and ranking authoritative healthcare information higher. The filing specifically called out innovations like Google's RankBrain algorithm, Knowledge Graph, intuitive voice searching, and improvements in local search as key drivers of enhancing search quality over time. Google argued that continuous advancement of its search algorithms, along with growing its index of web pages, has steadily made its results more comprehensive, relevant, and useful for those searching online. Responses to Monopoly Power Claims A significant motivation behind Google's search quality assertions appears to be responding to monopoly power allegations. The company forcefully rejected claims that it has illegally maintained its dominant position in the search market, arguing there has been no degradation in quality. Google stated that barriers to entry are decreasing, not increasing, in the internet search ecosystem. The filing points to search services like Microsoft's Bing, along with specialized vertical search engines, as evidence that competition continues to grow. Google believes this dynamic marketplace will organically prevent any potential decline in the quality of its search product. You can read Google´s response Here Assessing Google's Search Quality Claims But does the available data back up Google's bold claims that its search quality keeps dramatically improving year after year? There are a few ways to evaluate: - Benchmarking Studies - Organizations like NIST periodically conduct academic studies comparing Google against competitors on metrics like relevance, freshness, and accuracy. The latest studies give Google high marks but do not show conclusively improving quality over time. - User Surveys - Statista Research suggest ~80% of US search engine users rate Google as a good or excellent resource, on par with previous years. Satisfaction and engagement levels appear stable. - Webmaster Community Feedback - Sentiment from the SEO community on webmaster forums points to frustrations with certain algorithm updates. But many believe core search relevancy has stayed consistent. - Search Analytics - Click-through rates and other metrics indicate Google has maintained its dominant popularity with users, indirectly suggesting sustained quality. But metrics do not show obvious improvement trends. - Financial Performance - Google's ongoing growth in advertising revenue points to a satisfied customer base willing to pay more for clicks. However, revenue expansion alone does not confirm the degree of quality enhancement. - Industry Experts - Leading search marketing authorities like Rand Fishkin of SparkToro and Danny Sullivan of Search Engine Land agree Google continues to innovate but question claims of revolutionary leaps in quality. Overall, there are no smoking gun data points validating or invalidating Google's claims that search quality improves significantly year after year. The truth likely lies somewhere in the middle. While innovations occur, Google search today behaves much like the Google search of a decade ago for most queries. Complementary article: The Economic Rationale of United States v. Google Evaluating Google's Market Dominance Google linking its search quality assertions to monopoly debates prompts deeper consideration of its dominance. Google holds an undisputed leading position in general search, with ~90% market share in the US. Competitors like Microsoft's Bing have single-digit share. This dominance forms the crux of the antitrust lawsuit Google aims to appeal. The case alleges Google unlawfully maintains its monopolistic position through exclusionary agreements locking out rivals, violating antitrust laws. But Google claims competition is thriving and anything less than its best quality will lose users. Most experts agree Google initially gained its commanding position through delivering a superior product. But there are concerns its scale now creates insurmountable competitive barriers, even if challengers build a better mousetrap. Key points in assessing Google's market power: - Scale advantages in data, infrastructure make matching Google's quality difficult for new entrants. - Lack of portability in search queries/history across engines creates inertia in switching. - Google properties like YouTube increasingly keep users within its ecosystem. - Billions spent annually on advertising and default mobile deals solidify Google's reach. - Alternative search engines represent thin slivers of market share. In spite of these advantages, Google does face a long-term threat: The rise of voice search and assistants like Alexa. Over 40% of searches will be voice-initiated by 2022. As the gatekeeper, Amazon holds power in the voice ecosystem, potentially challenging Google. This emerging dynamic will take years to play out but illustrates the competitive forces still constraining Google from abusing its market power in traditional search. The threat of voice assistants rising further reinforces that barriers to entry may not be as impermeable as critics contend. The Road Ahead Google's forceful defense of its search quality improvements provides an insightful window into its mindset on competition issues. Few would argue Google has not pushed web search technology forward in meaningful ways. But claims of continuous, dramatic gains should be evaluated with healthy skepticism. Ongoing legal action and regulatory scrutiny of Google's dominance can be expected. But the clearest test of Google's search quality will be the daily choices of its billions of users. If Google traffic and engagement wane substantially over time, it would signal a degradation in meeting searcher needs. Google's public commitments to improving search quality also necessitate increased transparency. Providing third parties access to evaluate search algorithm updates and releasing metrics on quality KPIs could bolster trust and accountability. But in the absence of such steps, Google merits the benefit of the doubt that its search team remains dedicated to evolving an engine people choose to use because it makes their lives easier. If Google's future innovations match its past contributions to pioneering web search, searchers worldwide stand to benefit. Key Takeaways - Google claims its search quality has steadily improved over time but supporting data is inconclusive. - Legal pressure around Google's market dominance contributed to its quality claims. - Voice search rise poses a long-term threat though barriers to entry still limit competition. - Ongoing scrutiny expected but users' collective actions will determine if Google's quality regresses. The coming years will reveal whether Google can maintain its position that developing the world's best web search engine precludes being a monopoly. But if search quality truly remains Google's north star, the future of finding information online appears promising. Read the full article

[awesomelephuoclocblog-blog]

Upreachr Review Should I Get It

https://lephuocloc.com/upreachr-review/

Followerwonk (FREE)

Followerwonk is an Upreachr thing that is without altogether! This contraption will verifiably engage you to find influencers on Twitter by means of filtering for Twitter records or Twitter accounts with search inquiries. You can likewise alter your chase by including a zone, name, or LINK.

The filed records page will deftly a plan of Twitter influencers despite their variety of tweets, disciples, the amount of individuals they're following, their record age, similarly as social force.

Followerwonk in like way engages you to make a plan of potential influencers to attract with. Keep up coordinated by using Twitter plans to follow these influencers and remain on your joint effort attempts.

Hootsuite (FREE!)

My favored web based life association stage, Hootsuite, besides offers a without cost influencer instrument to use their interest streams to find relational associations influencers by checking reasonable conversations. Decisively how exceptional is that? You can after that make a Twitter list with the stage and extra them straightforwardly into a quickly recognizable stream to start your incorporation exercises.

TrendSpottr

In case Instagram is your group's plan of option, by then this is the application for you! TrendSpottr is an application made by the main impetuses over at Hootsuite that supports you perceive the models (checking the floating influencers)!

Pictures, video cut, and besides influencers for any tag or point can be found through the application, and moreover there are also gadgets to attract with Upreachr noteworthy influencers, see which hashtags are floating, pick postings of standard names, similarly as offer inclining blog sections. TrendSpottr in like way won't go through each and every penny, at just $4.99/month!

Google

You possibly have not thought about this last one (kidding), at any rate basically doing some regular old Google investigate is moreover an astonishing spot to start finding the social influencers in your industry. Investigating your group's pace of premiums will likely reason LinkedIn gatherings, Reddit conversations, or notable blog regions or locales that your group consistently watches. Make a plunge and discover who your influencers are by utilizing one of the most amazing on the web list around.

So what now? Well that drives us to …

5 Tips to Involve with Social Media Site Influencers

Since you've discovered the ideal influencers, precisely in what manner may you secure them contemplating you? Coming up next are a few proposition to affect your influencers.

Pointer 1: Reach Out in a Non-Aggressive Way

The primary concern to hold up under as a top need is that you don't wish to indiscreetly begin educating, retweeting, and sharing all of your goal influencer's posts. Exactly when they see you have truly "suched as" 25 of their Instagram posts from 2015, they are more conceivable to be sneaked out than commended.

Or maybe, make a point to put some crucial reasoning and course of action behind your first exertion exercises, similarly as award your basic message to stew for a second. There is no essential to transform into a too much eager salesman.

As a matter of fact, underneath's single course to make this exertion method feel in like manner impressively less salesy …

Thought 2: Sign Up With an Online Conversation Your Influencer Takes Part In

There are lots of on-line conversations going on through different structures, and in the occasion that you're absolutely seeking after an online life influencer, by then this specific surely participates in a lot of these discussions. In what manner may they be an influencer by essentially keeping up to themselves? Whether or not it bounce on Reddit, Upreachr Teams, or explicit claim to fame online classes, you ought to have the option to discover where your influencers blend on the web, and a brief timeframe later you can without a very remarkable stretch starting staying there too.

Upreachr Introduction

Designer: Victory Akpos et al

Thing: Upreachr

Date Of Release: 2020-May-25

Time Of Release: 11:00 EDT

FE Rate: $37

Arrangements Web Page: https://www.socialleadfreak.com/upreachr-review/

Unequivocal forte: General

Correctly How to Locate Social Media Influencers in Your Sector

Finding the influencers in your market is the vital action to expand your relationship with influencer publicizing, yet before you make a dive, it is fundamental to check you are concentrating on the fitting influencers.

At first, Determine Who You Are Trying to Influence

That is your goal advertise? You likely right presently have an away from of your group from your distinctive other publicizing and promoting tries, so you need to dive into this present group's inclinations fairly progressively significant to perceive that they follow and where they consume nuances.

For example, in case you offer to generally 30-something, work from home mothers, explore study that these moms follow, where they read tributes, what social stages they contribute one of the most time on, where they eat up news, and so forth.

In order to choose your online long range informal communication influencers, from the outset you need to guarantee that influencer is concentrating on the very same group as you. For example, if you promote SEO programming application, don't just acknowledge that the leader of Search Engine Optimization, Rand Fishkin, is the individual you need to participate with. Your group could be considerably more beginner similarly as have no knowledge with respect to whom he is. Maybe you are extraordinarily improved off endeavoring to find an influencer in the autonomous organization recommendations space.

If you have various target markets, you may require diverse social influencers for these moving economics, so revolve around your driving selling swarm from the outset, and besides go starting there.

Since you have an away from of who your target showcase is affected by, the opportunity has arrived to uncover unequivocally how to find influencers. Luckily, Upreachr can help you with revealing your online long range informal communication influencers,

Upreachr Is a perfect application that discovers influencers on Tik Tok, Instagram, Youtube, Reddit, Tumblr, Twitter and Blogs, after that get in contacts with and closes Social media site Influencer courses of action to gain tremendous concentrated on web traffic on full auto-pilots.

Upreachr in Nutshell

1/Locate Thoudsands Of Influencers from web based life

Tik Tok

Reddit

Tumblr

Youtube

Instagram

Twitter

Blog areas

By Utilizing Search Phrases, Specific Niche, Nation similarly as Number Of Followers

2/Send Bulk Messages and Emails to Influencers

You can send or engineer Your Proposal through mass message or email to these concentrated on claim to fame unequivocal influencers in fundamentally a solitary tick.

3/Create Projects, Take Care Of Campaigns and Obtain Web traffic wherever

You can procure website page webpage traffic, advance thing, organization, event or application. You can follow structure, get Deep assessment, with FB Pixel and Google Analytics Integrations.

How Does Upreachr Job?

Using Upreachr is Easy in 3 exercises:

Action 1: You consolidate catchphrase or find concentrated on explicit claim to fame influencers by strategies for unequivocal forte, country or variety of fans requirements.

Action 2: You pass on or plan your suggestion through mass message or email to these concentrated on forte nuances influencers in only ONE tick.

Stage 3: You get straightforward concentrated on Traffic in your Niche accordingly.

Last thought

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https://lephuocloc.com/upreachr-review/

https://lephuocloc.com/

[cindylouwho-2]

RECENT NEWS & STUDIES - APRIL 2019

Welcome to CindyLouWho2′s periodic roundup of news, tutorials and studies from the world of ecommerce, content marketing & social media. This is my first time posting this news here on my new Tumblr account, so please let me know how the format is working out; I want to make it as readable as possible. I am working on making the links a little more obvious; I may have to change templates to do that. 

Sorry it is so long this time. I am working on getting it back down to a post once every 10 days at most, but it might take me til May to get back on track. 

TOP NEWS & ARTICLES

Google core algorithm update started March 12; early winners & losers here and here, among other info about the update.

Also, Google accidentally de-indexed some pages last week, & they are still working on fixing it.

Etsy phone support finally available to everyone (if you speak English, of course).

Amazon no longer requires Marketplace sellers to keep their prices elsewhere the same or higher as on Amazon.

Worldpay, one of Etsy’s payment providers, sold to FIS for $35 billion.  (Etsy also uses Ayden for some of their payment processing.)  

TOP ETSY NEWS

Last week, Etsy sent emails to non-US sellers, telling them that their refunds for the overcharging that has been going on since October 2018 will be issued by the end of the day, June 30th (or earlier). It doesn’t mention when they will stop overcharging, though. 

Etsy held Investor Day on March . You can view the slides that went along with the presentations, and there is a short summary of the search info discussed here. CEO Josh Silverman then did an interview with CNBC (video only), which is summarized here. 

There was an Etsy podcast on search questions (links to recording, and transcription), but it didn’t have any new info. 

They’ve also released their spring & summer trends report, with a podcast & transcript, as well as a lengthy pdf file with keyword data (I will be summarizing that separately). 

SEO: GOOGLE & OTHER SEARCH ENGINES

Rand Fishkin (founder of Moz) is doing a series of 10-minute Whiteboard Friday presentations on learning SEO basics, with both video & transcripts included in the links.  Remember, some of these things do not apply to Etsy shops, but can apply to your website, depending on the coding.

Part 1, SEO strategy;  It assumes some knowledge of marketing terms, but the SEO part is definitely intro-level

Part 2, keyword research.  Long tail: “20% of all searches that Google receives each day they have never seen before.”

Part 3: satisfy searcher needs. 

Part 4:  optimizing through keywords & other elements.

And Moz’s Beginners Guide to SEO is finally fully updated. (Some parts are more technical, so stick to the on-page stuff if you are really new to this.) 

Chrome now offering the ability to select privacy-focused search engine DuckDuckGo as your browser default. This should increase DDG’s slice of traffic if Google continues this.

Google released its Webspam report for 2018. 

Hmm, wonder why I would come across SEO tips for Tumblr this edition?  🤔

CONTENT MARKETING & SOCIAL MEDIA 

(includes blogging & emails)

19 call-to-action phrases you should be using on social media (infographic)

10 tips for more clicks on your social media posts

US social media expansion has plateaued, but podcasts’ popularity continues to grow. 23% of US homes have a “smart speaker” (Alexa etc.); 56% have a tablet. Smartphone ownership has also levelled off. 

Related - most Americans dislike/do not trust social media.

3 tips for great social media content (infographic), & 4 more tips for writing social media posts.

Email marketing stats that show its impact. If you don’t already have an email list, it is time to start one. After all these years, it still works!

Instagram beta-testing checkout within the app; US brands only for the moment.

Facebook was storing your passwords in plain text & many employees had access.  “My Facebook insider said access logs showed some 2,000 engineers or developers made approximately nine million internal queries for data elements that contained plain text user passwords.”

Did you know you can remove your last name from your public Facebook profile? (Plus 12 other Facebook facts & tricks)

Create great pins on Pinterest.

Pinterest files for IPO; admits that Google changes last year hurt it. 

Backgrounder on short video sharing site TikTok.

Twitter Analytics has an events page that tips you off to annual events you may want to tweet about/around, under the Events tab in your Analytics.

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Beginners’ guide to cost per click (CPC) ads - includes Google, Facebook, & Instagram.

Facebook & Instagram ad costs have rocketed since the site-wide outages on March 13.

Facebook’s advice on optimizing your Facebook ads.

Google fined by EU for blocking other ads. 

STATS, DATA, OTHER TRACKING

Ecommerce reports in Google Analytics (for websites, not Etsy shops). 

5 Instagram analytics tips.

ECOMMERCE NEWS, IDEAS, TRENDS

Microsoft considers competing with Shopify.

eBay states it uses artificial intelligence (AI) pretty much everywhere on its site, as do most big sites.

eBay adds Google Pay as a payment option.

Half of US households will belong to Amazon Prime this year.  “Amazon Household, a program that allows different members of a single household, including teens, to have their own log-in for shopping and viewing of Prime content, was specifically cited by eMarketer as a factor driving adoption.”

Shopify is ending its MailChimp integration; interesting article here. “Mailchimp wrote a blog post stating that it asked Shopify to remove the Mailchimp integration from the Shopify marketplace. Mailchimp’s reasoning behind the move was due to the new term requiring partners to send back any data collected “on behalf of the merchant” back to Shopify. According to Joni Deus, director of partnerships at Mailchimp, that data (in Mailchimp’s eyes) doesn’t belong to Shopify.”

This is seen as a battle for data, a lot of which flows through APIs (APIs are how third party tools integrate with websites, like Etsy & label providers such as Shippo & Pirate Ship).

Square improves a bunch of ecommerce tools including social media integrations.  They bought Weebly a year ago, & are using that to make changes to Square Online Store and Square for Retail.

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Tone is key to good customer service. I like the bit about answering apparently stupid questions - making the customer feel stupid (even if 99% of readers would agree the question was stupid) is usually not a good approach. But it can be hard to weed out negative tone. Other good quotes: “Directing the conversation away from the negative aspects and focusing instead on the proposed solution helps customers accept the situation and reduces the odds that they will be upset.” and “It almost doesn’t matter how good the news is; if it comes after “actually,” I feel like I was somehow wrong about something.”

Figuring out what motivates your customers.

Ecommerce customer service 101. 

MISCELLANEOUS (INCLUDING HUMOUR)

Facial recognition software is scraping the photos you post online to improve their software. “Despite IBM’s assurances that Flickr users can opt out of the database, NBC News discovered that it’s almost impossible to get photos removed. … There may, however, be legal recourse in some jurisdictions thanks to the rise of privacy laws acknowledging the unique value of photos of people’s faces. Under Europe’s General Data Protection Regulation, photos are considered “sensitive personal information” if they are used to confirm an individual’s identity. Residents of Europe who don’t want their data included can ask IBM to delete it. If IBM doesn’t comply, they can complain to their country’s data protection authority, which, if the particular photos fall under the definition of “sensitive personal information,” can levy fines against companies that violate the law.

In the U.S., some states have laws that could be relevant. Under the Illinois Biometric Information Privacy Act, for example, it can be a violation to capture, store and share biometric information without a person’s written consent. According to the act, biometric information includes fingerprints, iris scans and face geometry.”

Cookie warnings are getting really complicated in some jurisdictions. 

Microsoft killed Clippy again.

American drunk shopping continues to increase.

Posted April 8, 2019. 

[tihalt-technologies]

Are You Frustrated With Your SEO Results & Marketing?

On the subject of the search, Google has a near-monopoly. Comshare, an Internet measuring company, and Rand Fishkin, a notable SEO specialist and founder of Moz, a Seattle-based inbound marketing and SEO firm, estimate that it controls 65-85% of the industry. SEO company in Bangalore that performs good job can make a big difference in a company's success, particularly for start-ups. Today, every company must have a strong internet presence, a distinct identity, and a strong brand. Regrettably, some business owners are dissatisfied with their selected SEO firm. There are several key aspects to consider while selecting the correct team to run your SEO strategy.

You have an issue if you don't rank well on Google. Today, around 3.1 billion individuals, or 40% of the world's population, have access to the Internet. Every day, Google handles over 3.5 billion search inquiries. Without an Internet and Google presence, it's quite improbable that the firm will be taken seriously or generate enough cash in this day and age.

Frustrated By SEO

"I'm so frustrated by SEO!" I heard it again this week.

A marketing manager who was looking for a new SEO firm remarked. He had spent a lot of money on two different enterprises in the previous few years with no discernible outcomes. He was under pressure from senior management and wanted to make sure that the counsel he was receiving would result in demonstrable outcomes.

Words like "mystery," "black box," "dark magic," and even "scam" and "rip-off" were murmured.

The truth is that SEO is neither a mystery nor a black art. However, the idea that SEO is a dark box that makes it difficult for SEOs to match expectations with their clients has some merit. Let's start with why we (SEOs) concentrate on Google, how it works, and why anticipating results can be such a difficult and frustrating endeavor.

Focus on Google

If you own a small business, the first thing you should know is that Google is the only search engine you should be concerned with.

Although there are hundreds of search engines throughout the world, each with its system of determining who ranks where in search results, Google has a near-monopoly, so you should focus your limited time and resources there.

Then you'll need to know how Google operates at a high level.

How Google Ranks Content

To determine who ranks first, Google employs an artificial ranking system. It does not publish its ranking algorithm and has no intentions to do so in the future. In September 2010, Google's CEO (Eric Schmidt) stated flatly that "it's a business secret" that he has no plans to reveal.

To be fair, Google does provide a high-level description of how search works via a Youtube video.

While informative, the movie is not a diagnostic tool and does not reveal why you aren't ranking. It is devoid of information about how any of these items are related or measured and weighed. There is also no information on how to do anything.

Even Google engineers are baffled as to how Google uses all of these elements to conclude. This is because machine learning algorithms aren't transparent about which signals they use. Even the programmers who originally coded the AI are unable to peek inside the black box. So, how does SEO agency in Bangalore figure out how the algorithm works exactly?

How Do SEOs Interpret The Algorithm?

Some SEOs devote their entire careers to studying Google's rules, publications, and patent filings. They track Google's algorithm changes over time, execute experiments, conduct correlation studies, and monitor trends. They polled several of the world's top search marketers for their thoughts. All of this research is shared, and we make conclusions, recommend, and publish best practices based on our findings.

To summarise, SEOs have no precise or verifiable understanding of how Google ranks web pages. While not completely opaque, the details of what happens behind the scenes are reliant on jointly assembled best guesses based on third-party research, experimentation, and opinion.

Although there isn't always agreement and perspectives differ, most experts agree that following best practices can help you achieve meaningful, measurable outcomes while also avoiding Google penalties and bans.

Google's Ranking Algorithm is Constantly Changing

The Google ranking system isn't set in stone, either. It is always changing, thus you should expect your ranks to fluctuate as well.

Google claims to update its ranking algorithm between 350 and 550 times per year. Google's algorithm is estimated to change 500-600 times every year, according to Moz, a well-respected SEO toolmaker, and thought-leader. It maintains track of all the changes (that we are aware of) since the year 2000.

Even with all of the study, consensus, and lack of consensus that the SEO community conducts around the ranking algorithm, some of the findings reached may become obsolete rapidly.

There is a lot of competition.

Small business owners have found it increasingly difficult to compete in recent years due to increased competition. It used to be relatively simple. You'd simply add some keywords to your website and call it a day.

The issue was that because it was so simple, everyone took advantage of it, and the quality of search results began to reflect this. When Google realized this, it began to expand the number and types of variables it used when ranking websites and web pages. Nowadays, there are few, if any, opportunities to game the system. You might be able to rank well with little work if you're in a tiny, non-competitive area. Otherwise, it'll be an expensive, a long process, and a creative challenge.

There is one more exception to this rule. It is possible to pay to be at the top.

Google's Pay-Per-Click (PPC) advertising platform, Adwords, has traditionally been the quickest road to the top. In less than a day, you may have your website at the top of sponsored search results thanks to a sophisticated bidding and auctioning procedure. The problem is that it's a really difficult procedure, and unless you're knowledgeable and diligent, you could end up spending a lot of money on terrible outcomes.

Small business entrepreneurs are thus at a disadvantage. They can't afford to devote the time necessary to master PPC. They can't usually afford to engage or contract for such services, either. Many small business owners dabble to make a profit, but this typically leads to bad outcomes and even more dissatisfaction.

Google Doesn’t Share Everything

Google has never publicly disclosed its ranking algorithm, but it used to provide a lot more data to business owners - data that helped us better understand how prospects and consumers looked for our products and services. Google has been tapering – no, ratcheting – back on the quantity of data it shares in recent years as well.

Google Planner is Google's keyword research tool

One of the keys to SEO success is determining how people search for you on the Internet and then adding that language into your website so you can rank.

Given Google's near-monopoly on search, it's only natural that you'd go to Google to discover out what people are searching for when they're looking for your products and/or services. And it was to the Google Keyword Planner tool that the vast majority of keyword researchers used to go.

The problem is that Google has been reducing the volume and specificity of data it shares in recent years. For example, Google lies through omission. Google decides to suppress part of its keyword information until you actively ask for it, as Moz's Rand Fishkin revealed in February 2012. Then, in August 2016, Google decided to no longer provide particular search volumes for keyword terms, instead of providing ranges. When you used to be able to see that 720 individuals searched for "a certain keyword phrase" every month, Google now reports something like 100-1,000 searches per month for that phrase and all semantic equivalents.

That means the tool is no longer usable unless you pay for an Adwords account or subscribe to one of the numerous 3rd-party keyword research programs that have popped up on the market, many of which are more expensive than a small business owner would prefer.

Google Analytics allows you to track your website's performance

There's also Google Analytics to consider. Google declared in September 2013 that information about unpaid (non-PPC) terms would no longer be shared in their Google Analytics software, the most widely used analytics tool on the Internet.

This data was crucial in determining how people found and searched for your products and services on the Internet. Small business owners are at a major disadvantage because non-PPC keyword data is no longer available. Big business owners don't have access to this information either, but they do have bigger pockets, which allow you to play the PPC game and discover what works and what doesn't through trial and error.

You still have access to keyword data if you're a PPC advertiser. If you aren't, you'll only see a small portion of the terms people use to discover your website, and the vast majority of them will be branded.

Small business owners have every right to be annoyed by SEO.

For the inner workings of Google's ranking algorithm, there is no one, fact-based, and provable explanation. We do have information based on research, experimentation, consensus, and personal opinion. Google has not validated it.

In terms of search, Google enjoys a near-monopoly. The rules it utilizes to determine who ranks first are "trade secrets" that are continuously changing.

Competition is much tougher now than it was a few years ago, and it's only going to get tougher in the future.

Big brands and paid ads appear to be favored by Google (and the market). Because Google chooses to withhold keyword information, small company owners frequently lack access to detailed keyword information - the phrases consumers use to search for your products and/or services.

Summary

You know as a business owner that the evidence is in the pudding. People can chat all day long, but are they truly generating new leads? Are your online visitors turning into customers?

Because SEO is such a lengthy process, you must be confident that it will be profitable. This is when case studies come in handy. We're pleased with the outcomes we've gotten for our clients, and we can't wait to show you what's possible.

The best aspect is that the entire process is handled by our in-house team. You simply concentrate on doing what you do best, which is serving consumers and growing your company. We'll create and implement an SEO strategy that generates new leads and converts them into sales.

The inner workings of Google's ranking algorithm have no single, fact-based, and provable explanation. We have knowledge based on a study, experimentation, and personal opinion. Google has not validated it, and opinions differ.

In terms of search, Google enjoys a near-monopoly. Its rules for determining who ranks first are "trade secrets" that are continually changing.

Competition is much tougher now than it was a few years ago, and it will only get tougher in the future.

Big companies and paid advertising appear to be favored by Google (and the market). Because Google decides to withhold comprehensive keyword information — the phrases people use to search for your products and/or services – small business owners typically don't have access to it.

Small business owners, therefore, have every right to be upset by SEO. SEO businesses that execute their job well can make a big difference in a company's success, especially for startups.

[wintslim]

Download virtual city playground for pc

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This time for the phrase the Buzzy pain distraction at the start of this experiment the site was ranked number 10Īnd again after getting people to search and click Then click the link for his blog at the start of theĮxperiment the site was the right number 7 3 hours in 220 Eclipse later the site was now ranking number one for that term here is the second test conducted You know who this is if you guests Rand fishkin you were right Rand is theįounder of Mazda calm and he conducted an experiment toĭemonstrate just how powerful CTR can be in this test he askedįor people to search for the key word I’m at clad in Google and Now look when deciding where to rent website do Known as c t r has become the number one most important factor that Google is Searchmetrics ranking factors for 2014 click-through-rate also What is the future of SEO well according to Know that is marketing is the most long-term profitable business model that you can have. Right well surprise surprise because anyone can follow this proven business model and many of you probably already Goes step one is to build a list step two is to sell something to that list not what you wereĮxpecting her many of you were probably expecting some extremely complicated formula that is only reserved for the super Elite marketers You ready to find out what that formula is well here it There is no other business model that’s bigger more proven and more consistent than following this for me. Of sales generated yes that’s 9.4 billion and one day and a large percentage of those sales can be attributed to the simple two-step for me. In sales being generated every single year and going acrossĮvery single night you can think of on Cyber Monday alone there was 9.4 billion dollars worth I’m just to step formula is responsible for billions upon billions of dollars The big secret to all my successes I’m talking about the big secret that all the gura marketers have been hiding from you all this timeĭo you have an idea what that secret to success can be well it’s actuallyĪ very simple to step for me. Video you understand that you’re about to discover what This is a very important Public Service Announcement by watching this Lastly, once we have the Session Host and Session ID we can run the Remove-AzWvdUserSession Remove-AzWvdUserSession -ResourceGroupName AZ-MNT-WVD-RG -HostPoolName AZ-MNT-WVD-HOSTPOOL -SessionHostName -Id Session Host will look like this – AZ-MNT-WVD1.ad.local with WVD# being the server they are currently connected to. We can do that with the Get-AzWvdUserSession Get-AzWvdUserSession -ResourceGroupName AZ-MNT-WVD-RG -HostPoolName AZ-MNT-WVD-HOSTPOOL -SubscriptionId | select UserPrincipalName, Name Next, we need to get our users Session Host and Session ID. This is an example of the command you can issue to remove one user from a hast without needing to log in yourself to remove them, or have to kick everyone off using the Azure Portal “logout all users” function.įist thing first we need to connect our account to the Az module by running this command. Some Game Trainers are sometimes reported to be a Virus or Trojan, the most common is a keylogger called HotKeysHook or the file has been packed/protected with VMProtect or Themida and is recognized as Win32/Packed.VMProtect or Win32/ is a new technology being offered by Microsoft and while there is a good set of PowerShell commands to complement it, there isn’t a lot of info regarding them.In most cases using a No-CD or Fixed EXE will solve this problem! Some original games do not work when a certain application has been installed, like DAEMON Tools.When using Fixed Files make sure to use a Firewall which controls outgoing traffic, as some games call back to report the use of these modified files!.When this happens use the original EXE to play online, else you could find yourself banned from the game! Some No-CD/Fixed EXE files work fine in Single Player mode but are detected to be modified when trying to play online.

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Always make a backup of the files that are overwritten by the File Archive, as the original files are usually required to update the game to a newer version or to play Online!.

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Game or Patch Questions? Visit FileForums

[toweringclam]

Writing my Magnus Archives fanfic and I was having trouble starting this statement. It was gonna be in the classic "I'm a good person, I just sometimes eat babies" format, but I realized that's a very British attitude. This is the Usher Foundation. We're Americans

So I changed the format to "Yeah, I eat babies, and here's why I'm entirely justified in doing so."

[michelebrockent]

HIV and the Journey Toward Zero Part 1 from Journey Towards Zero on Vimeo.

"HIV and the Journey Toward Zero" sparks important conversations around the end of the HIV epidemic. What does “the end” mean for those who have been there from the start, those living with HIV today and those leading the way to an HIV-free future?

"HIV and the Journey Toward Zero" spotlights the perspective of some of Chicago’s most prominent activists. The film is presented in partnership with the Chicago Department of Public Health, Tessa Films and local community organizations. Join us as we hear from long-term survivors, newly diagnosed individuals, clinicians, researchers and community leaders — the voices that, together, can make HIV history.

Director: Chan C. Smith Producer: Lisa Masseur, Tessa Films Editor: Christina Stumpf Director of Photography: Ashley C. Battle Original music composed by: Joe George Shadid Line Producer: Sarah Minnie Creative Producer/Consultant: Sanford E. Gaylord Additional Camera Operator: Chan C. Smith 1st Asst. Camera/Camera Operator: Candice Majors DIT: Eric Almond Additional DIT: Emmanuel Bansa Gaffer: Kemi Mayomi Grip/Swing: Maddie C. Dodge Production Coordinator/Associate Producer: Julia Barr Payroll Manager: Holli Hopkins McGinley Production Business Manager: Mary Pat Forston Production Accountant: Lisa Bird Sound Utility: Nicholas Fanelli Key Makeup Artist: Libby Knapp Production Assistants: “Moishe” Zoe Bernardean, Joanna Bozic, Nick Canonaco, C’airra Cortez, John P. Harris, Mireillee “M” Lamort, Alex Monsalud, Luis Trevino Colorist: Craig Leffel Dialog Editor: Steve Wilke, Mix Kitchen Sound Effects Editor: Brian Leitner, Mix Kitchen Supervising Sound Editor/Re-Recording Mixer: Sam Fishkin, Mix Kitchen Archival Producer: Alexis Jaworski Research Assistants/Production Assistants: Otito Greg-Obi, Ronnie Chatterjee

Chicago Dept. of Public Health: Executive in Charge of Production: David Kern Chief Development Executive: Jorge Cestou Director of Creative Affairs: James Scalzitti Creative Executive: Riley Sorin

Stock and archival footage and images provided by: ACT UP AIDS Foundation of Chicago Associated Press The American Association for the Advancement of Sciences Tracy Baim Jeff Berry Doug Birkenhauer Lora Branch Caprice Carthans CBS Chicago Centers for Disease Control and Prevention Chicago Tribune Pat Cummings Damn Interfering Video Activist Television Terry Dudley The Estate of Mark Morrisroe (Ringier Collection) at Fotomuseum Winterthur Sanford E. Gaylord Gerber/Hart Library and Archives Getty Images Rick Guasco Lisa Howe-Ebright Tim Karr Owen Keehan David Lebe The Legacy Project Rae Lewis-Thornton Thomas McGovern, from Bearing Witness (to AIDS) The Morbidity and Mortality Weekly Report National AIDS Memorial National Institutes of Health U.S. Clinical Center National Library of Medicine Alice O’Malley Pond 5 Positively Aware Magazine by TPAN Public Arts Fund Alon Reninger/Contact Press Images John Ryan Victor Salvo Dean Sameshima San Francisco History Center, San Francisco Public Library Renslow Sherer Tactical Media Files The 10% Show Evany Turk Video Data Bank Windy City Times/Outlines/BLACKlines Archives, by Tracy Baim, Mike Carter, Genypher Novak and Rex Wockner Israel Wright

Special thanks to: OTV—Open Television Alphawood Foundation Gerber/Hart Library and Archives Tracy Baim Lora Branch Sharon Zurek Dave Beedy Lori Cannon Victor Salvo Owen Keehan Anthony Hirschel Melissa Terrell Minnie Productions Eleven04 Moonwalker Cafe Chicago Film Office Illinois Film Office

Spoken word by Storie Deveraux “June 5, 1981”

Additional music provided by The Music Bed “Rest, Get Here” by Sharon Irving “All We’re Living For” by Sharon Irving

Promotion provided by Bigmouth Creative

Filmed on Location in Chicago, IL

[speed-seo]

Google Asserts Its Search Quality Keeps Improving in Court Filing

Search engine giant Google recently made some bold claims about its search quality in a court filing responding to an antitrust lawsuit. The company ardently argued that its search engine quality has steadily improved over the years thanks to continuous innovation and enhancements. This article will analyze Google's statements on search quality, assess whether the claims hold up, provide context on the antitrust case, and consider what it means for the search landscape going forward. Google's Statements on Improving Quality In its filing with the DC Circuit Court of Appeals, Google asserted that it operates the highest quality general search engine in the United States. The company stated, "Google's search engine today is of remarkably high quality - higher than it was 10 years ago, and dramatically better than its peers." Google went on to describe having an "unrelenting focus on improving search quality" and highlighted setting explicit quality goals to measure progress each year. Some of the sample annual search quality goals mentioned include improving spelling correction, understanding conversational queries, and ranking authoritative healthcare information higher. The filing specifically called out innovations like Google's RankBrain algorithm, Knowledge Graph, intuitive voice searching, and improvements in local search as key drivers of enhancing search quality over time. Google argued that continuous advancement of its search algorithms, along with growing its index of web pages, has steadily made its results more comprehensive, relevant, and useful for those searching online. Responses to Monopoly Power Claims A significant motivation behind Google's search quality assertions appears to be responding to monopoly power allegations. The company forcefully rejected claims that it has illegally maintained its dominant position in the search market, arguing there has been no degradation in quality. Google stated that barriers to entry are decreasing, not increasing, in the internet search ecosystem. The filing points to search services like Microsoft's Bing, along with specialized vertical search engines, as evidence that competition continues to grow. Google believes this dynamic marketplace will organically prevent any potential decline in the quality of its search product. You can read Google´s response Here Assessing Google's Search Quality Claims But does the available data back up Google's bold claims that its search quality keeps dramatically improving year after year? There are a few ways to evaluate: - Benchmarking Studies - Organizations like NIST periodically conduct academic studies comparing Google against competitors on metrics like relevance, freshness, and accuracy. The latest studies give Google high marks but do not show conclusively improving quality over time. - User Surveys - Statista Research suggest ~80% of US search engine users rate Google as a good or excellent resource, on par with previous years. Satisfaction and engagement levels appear stable. - Webmaster Community Feedback - Sentiment from the SEO community on webmaster forums points to frustrations with certain algorithm updates. But many believe core search relevancy has stayed consistent. - Search Analytics - Click-through rates and other metrics indicate Google has maintained its dominant popularity with users, indirectly suggesting sustained quality. But metrics do not show obvious improvement trends. - Financial Performance - Google's ongoing growth in advertising revenue points to a satisfied customer base willing to pay more for clicks. However, revenue expansion alone does not confirm the degree of quality enhancement. - Industry Experts - Leading search marketing authorities like Rand Fishkin of SparkToro and Danny Sullivan of Search Engine Land agree Google continues to innovate but question claims of revolutionary leaps in quality. Overall, there are no smoking gun data points validating or invalidating Google's claims that search quality improves significantly year after year. The truth likely lies somewhere in the middle. While innovations occur, Google search today behaves much like the Google search of a decade ago for most queries. Complementary article: The Economic Rationale of United States v. Google Evaluating Google's Market Dominance Google linking its search quality assertions to monopoly debates prompts deeper consideration of its dominance. Google holds an undisputed leading position in general search, with ~90% market share in the US. Competitors like Microsoft's Bing have single-digit share. This dominance forms the crux of the antitrust lawsuit Google aims to appeal. The case alleges Google unlawfully maintains its monopolistic position through exclusionary agreements locking out rivals, violating antitrust laws. But Google claims competition is thriving and anything less than its best quality will lose users. Most experts agree Google initially gained its commanding position through delivering a superior product. But there are concerns its scale now creates insurmountable competitive barriers, even if challengers build a better mousetrap. Key points in assessing Google's market power: - Scale advantages in data, infrastructure make matching Google's quality difficult for new entrants. - Lack of portability in search queries/history across engines creates inertia in switching. - Google properties like YouTube increasingly keep users within its ecosystem. - Billions spent annually on advertising and default mobile deals solidify Google's reach. - Alternative search engines represent thin slivers of market share. In spite of these advantages, Google does face a long-term threat: The rise of voice search and assistants like Alexa. Over 40% of searches will be voice-initiated by 2022. As the gatekeeper, Amazon holds power in the voice ecosystem, potentially challenging Google. This emerging dynamic will take years to play out but illustrates the competitive forces still constraining Google from abusing its market power in traditional search. The threat of voice assistants rising further reinforces that barriers to entry may not be as impermeable as critics contend. The Road Ahead Google's forceful defense of its search quality improvements provides an insightful window into its mindset on competition issues. Few would argue Google has not pushed web search technology forward in meaningful ways. But claims of continuous, dramatic gains should be evaluated with healthy skepticism. Ongoing legal action and regulatory scrutiny of Google's dominance can be expected. But the clearest test of Google's search quality will be the daily choices of its billions of users. If Google traffic and engagement wane substantially over time, it would signal a degradation in meeting searcher needs. Google's public commitments to improving search quality also necessitate increased transparency. Providing third parties access to evaluate search algorithm updates and releasing metrics on quality KPIs could bolster trust and accountability. But in the absence of such steps, Google merits the benefit of the doubt that its search team remains dedicated to evolving an engine people choose to use because it makes their lives easier. If Google's future innovations match its past contributions to pioneering web search, searchers worldwide stand to benefit. Key Takeaways - Google claims its search quality has steadily improved over time but supporting data is inconclusive. - Legal pressure around Google's market dominance contributed to its quality claims. - Voice search rise poses a long-term threat though barriers to entry still limit competition. - Ongoing scrutiny expected but users' collective actions will determine if Google's quality regresses. The coming years will reveal whether Google can maintain its position that developing the world's best web search engine precludes being a monopoly. But if search quality truly remains Google's north star, the future of finding information online appears promising. Read the full article

[toweringclam]

Wouldn't it be fucked up if...

...puberty was robots?

...a raven wanted to share?

...a door was blue? (No, like...REALLY blue!)

...kudzu was scared?

...bimbofication was real?

...a lake was sick?

...cars could bleed?

...a kid did science at home?

...a man was film noir?

...an elephant had people in it?

...a guy wanted you to tell him about yourself?

These are all potential Fishkin Files stories that I'm working on. Might not use them all, might change some of them drastically. But this is a look into my fucked up mind and how I make my ideas. Almost all of them start with "wouldn't it be fucked up?" And then a mental image that is indeed fucked up.

[myhealthbeautyconcerns]

Zero-click Google searches grew to roughly 65 percent

Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile.

According to a SimilarWeb analysis provided by Rand Fishkin, founder of SparkToro, approximately 65 percent of Google searches concluded without a click to another web page between January and December 2020. Up from 50 percent in June 2019.

46.5 percent of searches on the desktop were zero-click, compared to 77.2 percent on mobile.

Methodology caveats.

This most recent result and the 50% figure from 2019 were not derived from the same data source and used different search algorithms. SimilarWeb’s new data incorporates both mobile and desktop devices. Including iOS devices, and covers a pool of 5.1 trillion global Google searches.

Only one billion web browser searches from domestic desktop and Android devices were included in the data Fishkin utilized in 2019. Which came from the now-defunct clickstream data vendor Jumpshot. “However, it is likely that if the previous panel were still available. It would indicate a similar trend of increased Google click cannibalization,” Fishkin said in his analysis.

More searches, possibly due to COVID. 

Following a dip in 2019, overall search volume increased in 2020, possibly as people adjusted to life during the coronavirus pandemic.

Because zero-click searches are more common on mobile devices than on desktop, the proportion of overall zero-click searches could rise as COVID cases decline and people become more mobile.

Zero-click searches and market dominance. 

Users’ inquiries may be resolved right on the results page with zero-click searches. Google can extract profit from zero-click searches by presenting adverts or its own items, whereas other sites may not. This is especially problematic because Google gets a lot of the content on its results pages from publishers, and as the percentage of zero-click searches rises, publishers may be losing out on traffic.

While zero-click searches have grown in popularity. Google’s dominance in search and digital marketing remains at the center of legal fights and debates around the world. In December, ten state attorneys general filed a lawsuit alleging that Google and Facebook conspired to limit header bidding.

Abroad, Google threatened to shut down its search engine in Australia if the country implemented a News Media Bargaining Code which may force the corporation into binding arbitration agreements with publishers.

In September 2019, SEOs said that the outcomes of congressional and DOJ investigations into Google were the least likely to have a big impact on the sector over the coming three years —that point of view looks increasingly justified. More recently, new information regarding why the FTC didn’t sue the company in 2013 was made public, reigniting conversations about regulating the market leader.

Nonetheless, recent attempts by regulators in other countries appear to have failed: The Android search option screen. Which was implemented as part of Google’s effort. To comply with the European Commission’s antitrust judgment in July 2018. Has had almost no impact on the company’s market share. And, as more publishers agree to Google’s News Showcase. The company’s own idea for compensating news media organizations. The momentum of the Australian News Media Bargaining Code appears to have stalled.

  Why we care.

The impact of zero-click searches is not fairly dispersed across industries. Businesses in Google’s competitors’ industry. Such online travel agencies or review platforms may lose a larger share of traffic than other businesses. The overall amount of searches has increased, which might suggest additional chances for businesses that aren’t directly competing with Google.

Adding schema markup and optimizing for highlighted snippets could help your company raise awareness. “Rich content appearing in Google’s results may be harder to quantify than website traffic. Like billboard ads or press mentions. But it’s still exposing your brand name to an audience, creating familiarity, and sharing information,” says the author. “In my perspective, the businesses who find methods to gain from that type of SERP exposure, even without a click, will be the ones that succeed at this new form of on-SERP SEO.” Fishkin previously told Search Engine Land.

UPDATE:

In a blog post published Wednesday, Google replied to the study’s discussions. Google highlighted out several ways individuals use search to find what they’re searching for that don’t necessarily lead to a visit to another online page in the post:

Rephrasing queries in order to find more relevant results.

Looking up quick information.

Obtaining information about local businesses.

Getting to an app directly from the results.

The business also mentioned that the mobile search results reveal an average of 26 links to websites per page. According to the Search Engine Roundtable’s discussion of the study’s methodology (as opposed to the traditional 10 blue links).

The impact of zero-click searches differs by industry, as we’ve noted in our own coverage. While a statistic that claims to reflect all searches may be beneficial for tracking trends in user behaviour and/or Google interface changes, businesses should focus on the specific inquiries that matter to them.

  The post Zero-click Google searches grew to roughly 65 percent appeared first on Soft Trending.

from Soft Trending https://ift.tt/3Ad7t4Y via IFTTT

[michaelandy101-blog]

7 Methods Search engine marketing & PPC Can Work Collectively in 2021

New Post has been published on https://tiptopreview.com/7-ways-seo-ppc-can-work-together-in-2021/

7 Methods Search engine marketing & PPC Can Work Collectively in 2021

In case your Search engine marketing (search engine optimization) and PPC (ppc) groups exist in full silos, it is time to change that.

Generally held opposing viewpoints are: PPC is simply too complicated, and Search engine marketing is simply too sluggish. (For the file, I do not agree.)

When these two groups collaborate, you may be rewarded with magical insights, learnings, and outcomes that neither group may get by itself.

These channels aren’t meant to be siloed, and getting them aligned is without doubt one of the most underrated methods to enhance your general digital marketing efficiency.

PPC is one in all Search engine marketing’s strongest instruments — and vice versa. Listed below are seven methods to thrive in each Search engine marketing and PPC.

1. Keep away from paid key phrase traps.

Sharing key phrase intelligence is a typical greatest follow. Typically, sure sorts of key phrases can have refined variations, and find yourself aligning to the unsuitable intent. It is necessary to know the intent behind search phrases, since you need to keep away from key phrase traps.

Search engine marketing-focused entrepreneurs are the masters of understanding search intent, and subsequently collaboration between Search engine marketing and SEM is essential.

For instance, the restaurant POS software program, Toast, is bidding on “phone systems for restaurants” however they do not promote telephone methods! They’re broad match bidding on phrases containing “restaurant.”

For this reason Google has turn into a modern-day on line casino for advertisers. The marketing group at Toast is playing on the mere risk that restaurant managers in search of a telephone system may also be available in the market for POS software program.

Whereas it may work, the potential for bleeding is probably going. That stated, Toast is venture-backed and valued at $4.9B, so that is in all probability of venture they’re snug taking.

It’s worthwhile to examine the search outcomes carefully if you wish to grasp the artwork of understanding key phrase intent. Google usually alerts their very own interpretation of a search time period, based mostly on the sorts of outcomes.

For instance, when you Google “sales funnel” the search engine outcomes web page (SERP) signifies you are on the lookout for the definition of a gross sales funnel.

The outcomes are largely definition type Search engine marketing pages, and subsequently it is apparent product web page would not rank for this question.

Let’s look at one other instance of a key phrase lure. When you carry out a Google search for “online training” you are going to see two vastly totally different ends in the advertisements.

Cisco – Digital Classroom Options

Udemy – Finest Promoting On-line Programs

These are two wildly totally different search intents. How are you aware if a searcher desires online coaching software program versus online programs? There isn’t any solution to be 100% sure.

Nonetheless, the natural outcomes are overwhelmingly online course corporations reminiscent of Udemy, Lynda, and Coursera. The people also ask field is hinting on the search intent, as a result of a lot of the questions are about online coaching.

Primarily based on what the natural listings are exhibiting, I’d conclude that Cisco’s advert is basically irrelevant. They may get fortunate and seize some clicks, however they’re in all probability shedding money on this advert set.

Now, the query turns into, do they care? Most likely not. In any case, they seem to be a $180B market cap, which implies Cisco can afford to proceed making Google wealthy.

What in regards to the small guys? That is the place SMBs have an amazing drawback, and may’t afford to bleed on paid advertisements just like the behemoths. For that cause, I’d suggest startups prioritize SEO efforts with a view to keep away from the royal rumble of paid advertisements with large corporations like Cisco.

Let’s additionally look at “sms marketing examples” the place Mobile Monkey nails the search intent with this page, and will get rewarded with the natural featured snippet. In the meantime, advertisers are off the mark.

Vonage – hoping subset of searchers may be interested by APIs for SMS.

Remarkety – hoping subset of searchers may be interested by SMS marketing options.

What is the backside line?

SEOs will habitually evaluation SERP alerts to verify the content material they publish matches with Google’s natural search outcomes, and finally delivers a excessive diploma of satisfaction with regard to searcher task accomplishment.

Is your content material serving to searchers accomplish the duty they should full?

That is significantly helpful when there are potential key phrase traps — phrases and phrases that sound good, however have twin meanings or a mismatched intent.

If potential twin meanings exist in your business, SEOs will catch them. All that is left to do is to get them to share their insights together with your PPC group.

2. Share PPC insights on greatest performing headlines and descriptions.

When your Search engine marketing group decides to pursue a brand new key phrase, it may be months earlier than they see measurable outcomes. If it was the fitting key phrase and phrase to focus on, that is success.

But when click-through price (CTR) and engagement is low — even when it ranks on web page one — you have now spent your time and price range working circles in an Search engine marketing hamster wheel. And, by the best way, CTR is an indirect SEO ranking factor.

SEM is the precise reverse. You may know whether or not or not PPC advert copy is working — often inside a matter of days with low funding. So that you may think about using PPC to get quick, short-term outcomes, and use these insights to gasoline your bigger Search engine marketing technique.

Take a look at as many advert copy variations as attainable, till you’ve got the info that may help your Search engine marketing campaigns.

Listed below are some issues you may take a look at:

Headlines, title tags, and outline copy.

Key phrases and subjects.

Particular key phrase angles.

Touchdown web page variations.

New product messaging.

PPC marketing campaign outcomes will reveal every headline’s affect on clicks, time on web page, bounce price, objective completions, and different significant engagement alerts. If you run longer tests, you can too learn the way a particular key phrase’s demand fluctuates from month to month, which is able to make it easier to set extra correct expectations together with your SEO team.

Use PPC insights to decide on the very best subjects, write and optimize your headlines and meta descriptions, and align to your viewers’s wants and expectations.

three. Optimize your touchdown pages to reap each Search engine marketing and PPC advantages.

Spending money on paid advertisements with out working environment friendly touchdown web page assessments may end in tons of wasted money and energy. 

The advantages of optimizing your landing pages are pretty apparent: you do not burn treasured marketing on ineffective content material experiences.

When you’re on the lookout for extra in-depth specifics on creating touchdown pages that convert, I’d suggest trying out 19 of the Finest Touchdown Web page Design Examples You Must See in 2020.

Finally, Search engine marketing & PPC groups should align their most beneficial belongings —landing pages.

three necessary actions must occur:

You may have a noindexed, conversion targeted touchdown web page constructed for PPC promoting. Your major objective conversions are going to be kind completions, demo requests, dwell chat inquiries, and many others.

You’re working with the Search engine marketing and CRO groups to construct new touchdown web page variants with clever hypotheses. Your objective is to separate take a look at these pages and monitor the outcomes.

You’re working with the Search engine marketing group to create a separate asset, which is longer-form and academic, on the identical matter for which you need to drive natural visibility.

Finally, entrepreneurs ought to craft a encompass sound search engine marketing technique.

Say, for instance, a consumer searches to your model or product identify, clicks in your PPC advert, stays for a minute, after which exits the web page.

Days later, they search for guides to assist them select an answer, which leads them to an academic piece of content material you produced on that very same matter.

As they click on round, browse, and scroll by means of the online listings, your model is on their radar. They get used to your tone, visuals, and messaging. In the event that they favored what they noticed by means of your PPC advertisements, they will search for your identify in a sea of natural listings the subsequent time — and vice versa.

In model marketing, what will get repeated will get remembered, and what will get remembered, will get performed.

Search engine marketing professional, Rand Fishkin, wrote in regards to the ludicrously powerful influence of brand repetition in his 2020 election recap article:

“Hear a song over and over, and even if you hate it, your brain will subconsciously hum it. Hear a brand name over and over and you’ll assume the company behind it must be a big, important, and probably trustworthy one.”

four. Work collectively to realize SERP domination.

Taking over the primary natural spot to your goal key phrase is just not sufficient anymore. There’s a lot noise and clutter in Google’s outcome pages, that you have to occupy as a lot digital actual property as attainable.

Udemy has clearly figured this out. Try their advert + natural itemizing, flying excessive collectively for the SERP concentrating on “excel courses.”

Try GetVoIP’s Search engine marketing + PPC combo technique for an insanely aggressive SERP. They have a killer touchdown web page concentrating on “Business VoIP” and it is absorbing each natural and paid visitors. This specific SERP is a double whammy for GetVoIP, as a result of they’ve additionally obtained the valuable featured snippet.

You may as well see Nextiva rating organically beneath GetVoIP. Since Nextiva is talked about positively and has glorious evaluations on GetVoIP’s itemizing web page, this can be a strategic chess transfer which is a part of the encompass sound search marketing playbook, coined by Irina Nica from HubSpot.

The listing of SERP options that would push your natural success down the web page is infinite, together with: 

Wealthy snippets.

Google purchasing outcomes.

Information playing cards.

Individuals additionally ask.

Video carousels.

Picture packs.

Localized outcomes.

It could possibly depart your Search engine marketing group feeling deflated, doing all that grueling work to earn a #1 natural rating simply to be thwarted by Google’s UX schemes.

The truth is that Google is extorting companies for enjoying model protection. (Bing is simply as responsible).

Whereas this can be a problem for some entrepreneurs, do not hate the participant — hate the sport. You’ll be able to nonetheless combat again with sensible collaboration between Search engine marketing, PPC, and affiliate companions.

Other than Google’s questionable ethics, you must nonetheless proceed to bid towards the excessive worth search phrases you are already rating for, with a view to obtain what’s referred to as SERP domination.

Here is how the productiveness platform ClickUp achieves this.

Out of the highest 5 outcomes we will see above the fold, ClickUp took up two. The paid outcome takes you to a product web page, whereas the natural result’s a weblog submit — each tremendous particular to the search time period.

To implement this, analyze your Search engine marketing efficiency to search out your highest-ranking items and run paid advertisements towards these key phrases. This may unlock SERP domination to your most beneficial key phrases.

5. Reveal “hidden keywords” throughout the purchaser journey.

It is unrealistic to anticipate each key phrase, weblog submit, touchdown web page, and paid search advert to transform guests into leads. In actual fact, I’ve talked about this extensively with Chris Walker on the state of demand era podcast — stop creating content purely for lead generation, and as a substitute concentrate on educating a distinct segment viewers.

All roads lead again to person intent. Your key phrase analysis must concentrate on the searcher’s final objective and be damaged down into three major intent buckets: transaction vs. analysis vs. schooling.

Here is how we have mapped out the shopper journey at Nextiva throughout the context of marketing our commercial phone service offering. Every stage of the shopping for course of has a definite emotion tied to it.

Unaware: Not conscious I’ve an issue → I’ve by no means really thought of we might have an issue speaking with our prospects, prospects and companions.

Downside conscious: I feel I’ve an issue however I am not doing something about it but → I feel we’re having points speaking with our prospects, prospects and companions, however I have never began looking for an answer but.

Resolution Conscious: I am actively looking for an answer → I’ve lastly realized we have now an issue speaking with our prospects, prospects and companions, so I am looking for an answer online.

Product conscious: I’ve discovered a couple of options, together with yours → I’ve seen your resolution, however I am not totally satisfied you are the fitting one for me.

Most conscious: I’ve chosen your product and I am able to commit → Present me the purchase button.

This idea is nothing new. HubSpot pioneered the client’s journey in B2B earlier than it was an enormous factor.

Primarily based on the shopping for course of, you must bucket your key phrases for Search engine marketing and PPC campaigns into:

Academic: Information, tutorial, useful resource, questions like ‘how,’ ‘what,’ and ‘why,’ examples, ideas.

Resolution: Finest, evaluations, integrations, comparability, prime.

Transactional: Demo, free trial, purchase, pricing.

Advertisers ought to keep away from bidding on schooling key phrases, and concentrate on resolution + transactional.

The next graphic is a brilliant resource from Mike Sonders, outlining the best demand key phrases for SaaS consideration stage content material:

At this level, you must align together with your PPC group on the next:

Which key phrases have tolerable CPC (value per click on) + excessive conversion charges?

Which key phrases have the best cost per acquisition?

Which key phrases are essentially the most worthwhile?

Which key phrases really generate significant pipeline worth?

Which key phrases have the very best gross sales shut charges?

Which key phrases drive the longest LTV prospects?

At this crossroad is the place the best Search engine marketing and PPC magic usually occurs.

6. Use viewers insights to check and make clear messaging.

I discussed the worth of instantaneous outcomes that include PPC campaigns in comparison with Search engine marketing. One other key good thing about PPC is testing advertisements towards varied demographics and pursuits.

You’ll be able to analyze specifics reminiscent of:

Age teams

Gender

Family earnings

Areas

Gadgets

Pursuits and way of life

We as soon as examined some aspirational messaging on Nextiva’s homepage. And I will be trustworthy, it bombed.

At the very least we have been capable of course right rapidly, due to the speediness of studying through paid advertisements.

The best good thing about viewers concentrating on is which you could take a look at model and product-specific messages towards varied demographics and curiosity teams. Some corporations declare they’ve mastered the artwork of personalization based mostly on the web site visitors section visiting the web page, however I’ve but to see one firm do that excellently.

Professional tip: Have a look at the search terms report in your Google Advertisements platform (previously Google AdWords) to search out these long-tail gold mines. These are the search phrases which might be really producing clicks out of your broad and phrase match campaigns.

With this distinctive wealth of information, you’ll higher inform your Search engine marketing technique by unlocking hidden long-tail alternatives, aligned to your totally different target market segments.

7. Apply PPC conversion knowledge to your Search engine marketing technique.

The good thing about search engine optimization is that the longer you do it, the extra actionable your knowledge turns into. At Nextiva, our Search engine marketing technique is aligned carefully to our PPC campaigns, subsequently permitting us to develop natural visitors in a significant approach, relatively than vainness pushed top-of-funnel visibility.

We have adopted HubSpot’s traditional pillar clustering mannequin to rank for outrageously aggressive head phrases like VoIP (thoughts blowing 80,000 month-to-month searches), supported by adjoining longer tail content material all cross-linked collectively.

Not solely is that this a superb internal linking mechanism, but it surely helps your web site construct authority and topical depth. Finally, Google begins to carefully affiliate your model with necessary ideas and entities. That is the way you evolve previous Search engine marketing 101 and unlock Search engine marketing mastery.

Rating for an 80,000 month-to-month search quantity key phrase is fairly rattling candy. However it’s even higher whenever you’re at place zero with a wonderful featured snippet.

Why did Nextiva concentrate on rating for VoIP? As a result of our PPC knowledge instructed us it drives bigger line measurement alternatives. That is the fantastic thing about Search engine marketing & PPC alignment — uncovering these treasured hidden insights.

Your PPC group operates like a inventory dealer, optimizing for the best return on funding. Because of this their marketing marketing campaign studies inform them which key phrases:

Persuade essentially the most guests to turn into subscribers and leads.

Generate essentially the most engagement.

Result in most purchases.

Are essentially the most worthwhile.

Consider it or not, most SaaS corporations are not running profitable Google Ads campaigns. There are lots of the reason why this occurs. I’ve spoken extensively about this with Chris Walker on the State of Demand Era podcast.

What is the backside line?

PPC conversion knowledge is highly effective. While you match these key phrases to your Search engine marketing objectives, you may focus your natural Search engine marketing efforts on key phrases that may make the most important distinction to your natural search visitors — together with model consciousness, engagement, and net-new buyer acquisition.

Search engine marketing + PPC = Search Advertising and marketing Glory

While you break down your Search engine marketing and PPC silos, you may unlock a world of alternatives. Use this listing and begin uniting your Search engine marketing and PPC groups with out getting overwhelmed.

It’s not about SEO vs. PPC anymore — it is about crafting a holistic strategy to search marketing, growing your aggressive benefit throughout your greatest performing channels, and reaching your goal prospects precisely when (and the way) they’re on the lookout for you.

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Zero-click Google searches grew to roughly 65 percent

Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile.

According to a SimilarWeb analysis provided by Rand Fishkin, founder of SparkToro, approximately 65 percent of Google searches concluded without a click to another web page between January and December 2020. Up from 50 percent in June 2019.

46.5 percent of searches on the desktop were zero-click, compared to 77.2 percent on mobile.

Methodology caveats.

This most recent result and the 50% figure from 2019 were not derived from the same data source and used different search algorithms. SimilarWeb’s new data incorporates both mobile and desktop devices. Including iOS devices, and covers a pool of 5.1 trillion global Google searches.

Only one billion web browser searches from domestic desktop and Android devices were included in the data Fishkin utilized in 2019. Which came from the now-defunct clickstream data vendor Jumpshot. “However, it is likely that if the previous panel were still available. It would indicate a similar trend of increased Google click cannibalization,” Fishkin said in his analysis.

More searches, possibly due to COVID. 

Following a dip in 2019, overall search volume increased in 2020, possibly as people adjusted to life during the coronavirus pandemic.

Because zero-click searches are more common on mobile devices than on desktop, the proportion of overall zero-click searches could rise as COVID cases decline and people become more mobile.

Zero-click searches and market dominance. 

Users’ inquiries may be resolved right on the results page with zero-click searches. Google can extract profit from zero-click searches by presenting adverts or its own items, whereas other sites may not. This is especially problematic because Google gets a lot of the content on its results pages from publishers, and as the percentage of zero-click searches rises, publishers may be losing out on traffic.

While zero-click searches have grown in popularity. Google’s dominance in search and digital marketing remains at the center of legal fights and debates around the world. In December, ten state attorneys general filed a lawsuit alleging that Google and Facebook conspired to limit header bidding.

Abroad, Google threatened to shut down its search engine in Australia if the country implemented a News Media Bargaining Code which may force the corporation into binding arbitration agreements with publishers.

In September 2019, SEOs said that the outcomes of congressional and DOJ investigations into Google were the least likely to have a big impact on the sector over the coming three years —that point of view looks increasingly justified. More recently, new information regarding why the FTC didn’t sue the company in 2013 was made public, reigniting conversations about regulating the market leader.

Nonetheless, recent attempts by regulators in other countries appear to have failed: The Android search option screen. Which was implemented as part of Google’s effort. To comply with the European Commission’s antitrust judgment in July 2018. Has had almost no impact on the company’s market share. And, as more publishers agree to Google’s News Showcase. The company’s own idea for compensating news media organizations. The momentum of the Australian News Media Bargaining Code appears to have stalled.

  Why we care.

The impact of zero-click searches is not fairly dispersed across industries. Businesses in Google’s competitors’ industry. Such online travel agencies or review platforms may lose a larger share of traffic than other businesses. The overall amount of searches has increased, which might suggest additional chances for businesses that aren’t directly competing with Google.

Adding schema markup and optimizing for highlighted snippets could help your company raise awareness. “Rich content appearing in Google’s results may be harder to quantify than website traffic. Like billboard ads or press mentions. But it’s still exposing your brand name to an audience, creating familiarity, and sharing information,” says the author. “In my perspective, the businesses who find methods to gain from that type of SERP exposure, even without a click, will be the ones that succeed at this new form of on-SERP SEO.” Fishkin previously told Search Engine Land.

UPDATE:

In a blog post published Wednesday, Google replied to the study’s discussions. Google highlighted out several ways individuals use search to find what they’re searching for that don’t necessarily lead to a visit to another online page in the post:

Rephrasing queries in order to find more relevant results.

Looking up quick information.

Obtaining information about local businesses.

Getting to an app directly from the results.

The business also mentioned that the mobile search results reveal an average of 26 links to websites per page. According to the Search Engine Roundtable’s discussion of the study’s methodology (as opposed to the traditional 10 blue links).

The impact of zero-click searches differs by industry, as we’ve noted in our own coverage. While a statistic that claims to reflect all searches may be beneficial for tracking trends in user behaviour and/or Google interface changes, businesses should focus on the specific inquiries that matter to them.

  The post Zero-click Google searches grew to roughly 65 percent appeared first on Soft Trending.

from Soft Trending https://ift.tt/3Ad7t4Y via softtrending

[softtrending04]

Zero-click Google searches grew to roughly 65 percent

Efforts to restrict Google haven’t had much of an impact. Furthermore, while the epidemic may have increased total search volume. Zero-click searches may increase even more as individuals become more mobile.

According to a SimilarWeb analysis provided by Rand Fishkin, founder of SparkToro, approximately 65 percent of Google searches concluded without a click to another web page between January and December 2020. Up from 50 percent in June 2019.

46.5 percent of searches on the desktop were zero-click, compared to 77.2 percent on mobile.

Methodology caveats.

This most recent result and the 50% figure from 2019 were not derived from the same data source and used different search algorithms. SimilarWeb’s new data incorporates both mobile and desktop devices. Including iOS devices, and covers a pool of 5.1 trillion global Google searches.

Only one billion web browser searches from domestic desktop and Android devices were included in the data Fishkin utilized in 2019. Which came from the now-defunct clickstream data vendor Jumpshot. “However, it is likely that if the previous panel were still available. It would indicate a similar trend of increased Google click cannibalization,” Fishkin said in his analysis.

More searches, possibly due to COVID. 

Following a dip in 2019, overall search volume increased in 2020, possibly as people adjusted to life during the coronavirus pandemic.

Because zero-click searches are more common on mobile devices than on desktop, the proportion of overall zero-click searches could rise as COVID cases decline and people become more mobile.

Zero-click searches and market dominance. 

Users’ inquiries may be resolved right on the results page with zero-click searches. Google can extract profit from zero-click searches by presenting adverts or its own items, whereas other sites may not. This is especially problematic because Google gets a lot of the content on its results pages from publishers, and as the percentage of zero-click searches rises, publishers may be losing out on traffic.

While zero-click searches have grown in popularity. Google’s dominance in search and digital marketing remains at the center of legal fights and debates around the world. In December, ten state attorneys general filed a lawsuit alleging that Google and Facebook conspired to limit header bidding.

Abroad, Google threatened to shut down its search engine in Australia if the country implemented a News Media Bargaining Code which may force the corporation into binding arbitration agreements with publishers.

In September 2019, SEOs said that the outcomes of congressional and DOJ investigations into Google were the least likely to have a big impact on the sector over the coming three years —that point of view looks increasingly justified. More recently, new information regarding why the FTC didn’t sue the company in 2013 was made public, reigniting conversations about regulating the market leader.

Nonetheless, recent attempts by regulators in other countries appear to have failed: The Android search option screen. Which was implemented as part of Google’s effort. To comply with the European Commission’s antitrust judgment in July 2018. Has had almost no impact on the company’s market share. And, as more publishers agree to Google’s News Showcase. The company’s own idea for compensating news media organizations. The momentum of the Australian News Media Bargaining Code appears to have stalled.

  Why we care.

The impact of zero-click searches is not fairly dispersed across industries. Businesses in Google’s competitors’ industry. Such online travel agencies or review platforms may lose a larger share of traffic than other businesses. The overall amount of searches has increased, which might suggest additional chances for businesses that aren’t directly competing with Google.

Adding schema markup and optimizing for highlighted snippets could help your company raise awareness. “Rich content appearing in Google’s results may be harder to quantify than website traffic. Like billboard ads or press mentions. But it’s still exposing your brand name to an audience, creating familiarity, and sharing information,” says the author. “In my perspective, the businesses who find methods to gain from that type of SERP exposure, even without a click, will be the ones that succeed at this new form of on-SERP SEO.” Fishkin previously told Search Engine Land.

UPDATE:

In a blog post published Wednesday, Google replied to the study’s discussions. Google highlighted out several ways individuals use search to find what they’re searching for that don’t necessarily lead to a visit to another online page in the post:

Rephrasing queries in order to find more relevant results.

Looking up quick information.

Obtaining information about local businesses.

Getting to an app directly from the results.

The business also mentioned that the mobile search results reveal an average of 26 links to websites per page. According to the Search Engine Roundtable’s discussion of the study’s methodology (as opposed to the traditional 10 blue links).

The impact of zero-click searches differs by industry, as we’ve noted in our own coverage. While a statistic that claims to reflect all searches may be beneficial for tracking trends in user behaviour and/or Google interface changes, businesses should focus on the specific inquiries that matter to them.

  The post Zero-click Google searches grew to roughly 65 percent appeared first on Soft Trending.

from Soft Trending https://ift.tt/3Ad7t4Y via softtrending