#fashion magazines used to be bastions of culture bring that back!
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i bought Vogue for the first time in years just to have some entertainment on my 3 hr plane ride and it’s such a joy to read some well-written articles? I didn’t care about the visuals but the journalism felt like a cool breeze, light yet insightful and compelling, made me remember why i love print so much i read it all in one sitting
#sorry i disregarded u Vogue…the online articles somehow feel like a joke compared to what makes the cut to the magazine#fashion magazines used to be bastions of culture bring that back!
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You haven’t been to Spain, yet?
I’ve been in Spain three times now. The first time, I lived here and stayed a month and a half in Granada. It was an international situation. No need to go into details. The first time I got stuck in Granada (possibly the best place in the world to be stuck). Since then I’ve been around a bit, Gibraltar (even though technically it’s The UK), all over Andalusía and Costa Del Sol, Madrid, and Barcelona - to name the main points.
I’m not some Park Avenue dandy like Washington Irving, but when I read his expose “The Alhambra”, it resonated with me in a deep and beautiful way after everything I have seen here in Spain. Everything he wrote in that piece was spot, accurate and without embellishment, as much as I’ve been able to experience almost 200 years later after that work being published. Spain is an enrapturing and dramatic landscape that will dazzle your eyes, with a history that makes Lord of the Rings seem almost blahh. By the way, in case you didn’t know... Spain has an incredibly diverse landscape and has been consistently rated as one of the best culinary experiences in the world. Furthermore, they’re also the hot spot for handing out Michelin stars to restaurants the last 10 years. It’s kinda the place to be as a chef, or to start a restaurant. So, if you stop reading here, the synopsis is, *go to España*.
I’ve been to Italy, it’s one of my favourite countries / collection of city states; 1000’s of years of heritage and history. Yea. Cool. I feel fortunate that “I get it”, and I do, but Spain....Spain is the same, but a different animal in so many ways. It’s the same as comparing Rome with Paris, or Rome with Barcelona. For me I’ve just learned to just except the difference, agree there is this incandescent force around them, that makes you feel alive, and are enjoying being reborn, and move on. In the words of the great Dr. Hunter S. Thompson, “buy the ticket, take the ride.”
Progress is everywhere here. They got hit pretty hard by the financial fiasco in 2008, the market tanked just like everywhere else in the world; but like anything truly Hispanic, when it’s up against the ropes, it fights its way out. The Spanish like a fight. Both times I’ve been in Spain, there are new buildings going up everywhere or revamping what’s already established. If you’re a big shopper, they’ve got it all and then some - weird / cool local second hand shops, and then of course your established brands, then climbing up into luxury / high fashion. Shopping isn’t my thing exactly so let’s just take hit the onramp and get back on the highway of this article and keep tracking.
In Spain, I can’t tell you how many high end autos / bikes I’ve seen. As a motorhead, I specifically have seen a few head turners. Porsche, Alfa Romeo, Ferrari, Triumph, Moto Guzzi. The roads here in general are a drivers wet dream. Sweeping curves, long straights and in general, well paved. Now to one of my more favourite aspects, economics. Business in general here in Spain is on a huge upswing. Property values are rising steadily. Barcelona is tied with Berlin for the #2 spot for startups in the EU. Barcelona and Madrid also, consistently find their way into Monocle Magazine’s annual quality of life survey. Portugal, is also no stranger to tough times, the country was close to bankrupt, but now, now the Iberian as a whole is blowing up! All of these things are clear indicators of a shift of not just economics, but a mentality.
Spain is, and has always been a jewel in the world, and there’s always a mix of cultures here. It’s an inherent quality in it’s nature, unquestionably. Geographically it’s impossible for it not to be. I realised that imminently looking across to Morocco and Cetau, from Gibraltar. My friend asked me, “Isn’t it amazing that many people from there are so close and want so badly to be living here, and this is all that really divides us?” Am I bringing this up to be political? Yes. But, I’m not digging deeper into it, aside from saying, if you’re willing to do things legally, work hard and make a real contribution, then you should be welcome anywhere. If you’re not willing to do those things, get the fuck out, or keep your ass parked where it is. Secondly and more to the point though, I’m bringing it up to illustrate it’s ideal geographical placement as a crossroads of cultures while being lavishly shrouded in its own. If you travel more than a little, you know just how singular that dimension is and how rare it is to find.
Geographically you have a peninsula (Iberian) that is a main factor in every aspect of what Europe is in every facet. On top of that you have a culture that was a part of, and lived through however many different shifts. The Phonecians, The Romans, The Moors, The Castilians, The Catalonians, The French and Franco. What that equates to is the truth of their culture, and that it’s as malleable as quicksilver and titanium strong; while maintaining something decidedly luminescent. They’re as fun loving as they are relaxed. When business is on the table, they make moves. They get the balance of work / play on a level most never will. I find it so comical, in the worst of ways, that Hispanics are thought of as lazy. They’re some of the toughest sons of bitches I’ve worked with. They never miss a siesta, BUT they’re never without a bone to break.
Marbella seems like the quiet Monaco of the Mediterranean, while Cagliari, the secret. All too many designer shops, but many more, and more important, the backbones of a local economy. You can hear 5 languages a day, 7 maybe, easy. Today I talked with a local street vendor in Pidgin mixed with Spanish, we seemed to sort things out well enough. His English was well enough, but why deprive myself the opportunity? It was worth the shock slapped across his face from hearing a white boy speak Pidgin.
The local economy of restaurants here is thriving with all local products that make you wonder why you put so much faith in Rome, Paris and others for your culinary standards. The access to fresh seafood is absurd. Even the local market has fresh catches of seafood exclusive to the region for pretty damn cheap. I’ve bought local fish here to barbecue at a market price that couldn’t rival local markets anywhere else in Europe. Let alone a local supermarkets price. Vegetables, local everything for a € or 2€ per kg., maybe slightly more from time to time. This is an appropriate time to laugh at the “5 star or nothing” crowd who are missing out on the 2 or 3 star gems that are ridden by locals who don’t give two shits about writing a review. They know where to get their fix.
I’m a hole in the wall cafe / bar kind of guy. The local joints. I’m more into places that are devoid of the frills, and the types of marketing that lead to impulse buying the weird condoms in the checkout line. I’m not the kind of guy to get bent out of shape about being noticed at the “right places”. I much prefer the awkward feeling of being the new kid on the block when I walk into a local place. That’s the “right place”.
I recently got off the phone with a friend of mine in Firenze (Florence). He’s one of those guys that you’d shake your fist at, and say, “lucky bastard”, when you hear his job. Basically put, he’s a professional rockstar. He lives on the road, he rarely hangs his hat for too long in one place. But he recently got back to Firenze for the 2,977th time, or something like that, and planned to run into some American friends of his who have never travelled outside the country. That’s right. They exist, it isn’t just a myth, somehow. Instead of taking it all in, they were buried in their phones on travel apps. Making sure wherever they stopped was at least 4 stars or 5. As soon as my friend told me this, I said, “Fuck that! Just open your eyes and channel your inner wolf, and put your nose to work!” Don’t be this person! This is a core principle of the difference between a tourist and a traveler.
I’m posted up at a local joint now that I found the same way. I used my basic senses. I didn’t fucking use an app! People forget so often that the apps / websites are there to assist you, not guide you! Where’s your sense of adventure?! I walked by the other day and scoped the digs. Locals? Check. Basic table and settings? Check. The clear smell of something amazing going on in the kitchen? Ample wine supply? Check. That’s it, I’m parking it here. Another dead give away, that places like this have are the jamón legs hanging from butcher hooks behind the bar. They don’t need the 5 star reviews, although they would be nice, they don’t need the expensive marketing campaign and a squeaky clean, amazingly designed website. In fact I’d be surprised if some places like this had one. Things like that are the epitome of an afterthought to places like this. They’re betting on getting your ass in a chair at a table with you walking by and having a butchers. Like waving a red cape in front of the bull. And before you know it, you’re hooked.
Even as I write this now, sitting here with an amazing glass of Rioja, I’m watching a tourist tapas bar across the street getting the grease down. Even from 20 meters I can hear the Brits, Russians, French and Germans, even if I couldn’t hear them I can see them as plain as the nose on their face. Nope, I prefer the sanctuary of this local bastion, the simple, but effective approach of marketing involving nothing more than displaying the legs of jamón and the myriad of bottles of the fruits of Andalucía. There’s no buy 2 get one free deal running here. There’s no guy waiting to hand me a towel to dry my hands in the bathroom like in Ferris Bueller. Christ, even if there was I’d like to see how the hell he could fit. It’s more like a bath*closet*. This is as about as far as you can get from the Embassy Suites or the Four Seasons as possible, and I fucking love it.
I’ve been more of a wino the last 5+ years, and if you enjoy “sunlight trapped in water” (thanks Leo) like myself, then you will find even more of a paradise than you could have possibly predicted. One thing I can say for as much as I’ve experienced is that some of the best wine in the world comes from Spain. Spain holds a dead tie with Italy, with (in my opinion) France just beneath at number 2. You can buy a bottle at a local market here for 3€ - 5€ and be blown away. Start with the 3€-5€ options before you graduate to the 10€+ crowd. Pace yourself, slow yourself down and enjoy the ride. Totally worth it.
Practically everything in the Spanish culinary culture is built to be paired with wine, or alcohol in general. The beer scene isn’t lagging at all in Spain, they’ve got the hipster craft beer thing going, but in a less utterly excessive way (like some places on the globe) but each region usually has its own brewery that’s been adding to the siesta experience for decades or longer. C’mon... who the hell doesn’t enjoy an ice cold beer, in the shade on a hot day?! If we’re talking Spanish beer though, the front runner is absolutely Alhambra Cerveza. Like the New York saying goes, about the pizza there and why it’s some of the best in the world, “there’s just somethin’ in tha water”, concerning the dough, the same holds true for Alhambra, the mountain spring water used for the beer makes it incredibly top notch, Tasting is believing, look for the Alhambra Reserva Roja (Red) or Verde (Green).
Each city or region usually has a local after dinner spirit that ranges from 20% - 45% alcohol. Similar to why the Italians have limoncello. And similar to how people (like myself) actually read Playboy for the articles, this after dinner drink isn’t just about nailing a shot, it’s mean to be sipped and actually helps with digestion.
We talked about the alcohol and the food scene, sure, but let’s talk about something else more healthy and sometimes more fun than a glass of wine, green. Cannabis, in case you’ve been living under a rock, or are just someone who’s wound to tight; has been gaining more and more global acceptance. Why? Because governments are actually using science and logic. They’re also realising they can cut off a piece for themselves in an open and regulated market. The best potweedmarijuana in Europe, is not, contrary to popular belief, Netherlands. 40% - 50% of any ganja lit up in the EU comes from Spain. It’s a fact. I have had some amazing strains in Netherlands, but España edges out just past the Dutch. If you wanna smoke in a 100% legal scenario while you’re here, research the Private Clubs. But the same as with alcohol, don’t be a jacksss. Be respectful of others and have your head on straight.
I’ll stay here for 2 more orders of tapas and then walk around to catch some more shots of the city on a Saturday night, but I’m pretty damn content posted up here. There’s a La Liga game live, on the TV over the bar, an ample of supply of everything amazing a person could want in Andalucía (or anywhere) - nothing left, but to enjoy the minutes spinning off the clock. The owners gotten pretty chummy with me. He’s the 3rd generation extension of the establishment. He sees me look over across the street at the touristafied tapas bar and asks me why I chose his place. I tell him, “¿por que no?” He points to a tapas joint two doors down, another one on the boardwalk a block away on the corner and the finally the one across the street and then shrugs as if to say, “I know my turf, caballero.” I tell him in Spanish, simply, “Your place is real Andalucía. It’s real España. You can see the difference, and taste it.”
You might be thinking, “yeaa... but what kind of crowd? Is it a bunch of pensioners? Families? What about the younger crowd? I haven’t got Spain 100% figured out, but one thing I have sorted is that the legit, local spots, got a full mix. Spain gets the community / family thing a little better than most countries. Whether you’re hitting up a tapas bar, going to a local shop, stopping to catch a flamenco street guitarist (support your local street performers!) or strolling around, people are coming together, loving life and sharing it. When you come to Spain, and when you’re doing life here, time slows down in only the most desirable ways.
Which brings me to the one negative that I can mention with absolute certainty; coming to Spain as someone in a relationship with out your significant other is going to not give you the 100% experience. I’m not gonna get all puppy dog, but when you’re in an environment that so clearly embraces life and getting the most out of it, you feel your other half missing. This country and this region make you as romantic as you will feel in New York, Rome or Paris. I’ve never taken the time to rate the most romantic places in the world, but Spain has to be in the top 10. If you’re single and ready to mingle, Spain is definitely going to be happy hunting. I don’t miss being single myself, but sexuality is, and always has been a strong part of Spanish culture. It’s clearly visible here. Macho y Feminina. Spain is a Mecca of passion.
Synopsis: if you haven’t checked your schedule for the next month yet, or gotten on to the internet to start scoping prices for airfare and accommodations, do it ASAP. If you’re thinking about the job market or starting a new company, Spain. Thinking about buying a new property? Spain. An extended leave of absence? Thinking of going Expat? Holiday? Weekend getaway? Spain. It’s as cost effective as it is luxurious, and it’s as enchanting as it is beautiful.
Buy the ticket, take the ride and get lost.
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Important notes:
- Bring your preferred method of credit, but always have a good supply of €. A lot of places here hang a middle finger attitude to the tax / banking system. The fees involved with running electronic payment systems have yet to reach an apex in popularity.
- Some places around the globe, you can live WiFi to WiFi, not Spain. If I could call the odds, I’d say you got a 50/50 when you go out, of catching a signal at a cafe, restaurant or shop. Trust me when I say though, sometimes it’s real nice being off the grid.
- Not all tapas are free. The usual case / scenario is, you buy a drink, they bring you a plate. Tapas is Spain’s way of fighting alcoholism and being hospitable. Food + alcohol = less drunk ass holes staggering around their streets. A real tapas place will be free or really cheap and they will have multiple options made with fresh, local ingredients. Steer clear of the jokers advertising 15€+ for a drink and picking 6 tapas if you can. This 15€+ jazz is the normal style of tapas in Madrid more so, and also often in Barcelona; not in the rest of Spain though.
- Gazpacho is the perfect thing to eat for lunch in Spain. All fresh vegetables, served cold, and engineered to keep you pushing in the hot summer heat. The best time for Gazpacho is May - July as the best vegetables of the year are grown then.
- Learn some Spanish before you go. Don’t show the fuck up in someone else’s country and expect them to speak your language 100%. Don’t be a tourist, be a traveller. Even if you don’t nail the pronunciation, this small little piece of advice is applicable everywhere, globally. The little effort you put in will show the locals you care, and aren’t self absorbed, ignorant, nationalist.
¡Hola! - Hello!
Adios - Goodbye!
Yo quiero - I want
Buenas - Hello! / Goodbye! (Spanish equivalent of Ciao in Italian)
¿Donde esta el baño? - Where is the bathroom?
- Leave room in your bags for all the olive oil, jamón and wine you will be bringing back.
- The drivers are a bit crazy. 50% or more know what they are doing. The other side of the spectrum knows better, but just don’t give a shit.
- Marijuana is legal in certain cities and has been decriminalised in general throughout the country. Like many other parts of the world, governments are embracing the truth about cannabis. The best marijuana in Europe, and definitely some of the best in the world, is in Spain - hash, green or moonrocks.
- Siesta isn’t just something from a Speedy Gonzalez cartoon, it’s for real. 75% of everything closes (roughly) between 15:00 - 17:00. Why? Because it’s the hottest part of the day and people are staying out of the sun and also because they’re preparing for the dinner rush, and taking a break.
- Try not to call someone Spanish. Are they from Spain? Yes, but try to detail it to the province they are from if you can. ie: Cataluñya, Andalucía, Castile. Something small, but they will value it a lot. Don’t be a tourist, be a traveler, someone cultivated trying to absorb the culture, not just take from it.
- Everyone advertises for live Flamenco shows. Research which ones are best. 75% of them are a sham compared to the real thing. The best ones are in Granada, Ronda or Seville.
- You can live off just tapas. 100% life hack certified. If you’re really on a budget or if you just want a lot of variety, find the real and local tapas bars. For 5€-7€ you can have a full, and very often, healthy meal.
-Put The Alhambra / Granada at the top of your list of places to visit, the other top choice is absolutely Barcelona. Don’t make the mistake of trying to cram each city into 3 or 5 days. Take 7 and really soak it in and explore.
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