#fairandlovelyindia

[avtekanpur]

Fair & Lovely All Products Available Only On Gurudev General Store Tekanpur . Be ready for any occasion. Get the just right makeup look all day, every day with Fair & Lovely BB Cream. . . . #FairAndLovelyIndia #FairAndLovely #SkinCream #SkinCareTips #BeautySecrets #BeBeautiful #SkinEssentials #glow #beautifulgirls #beautiful #salud #day #happy #loveyou #love #gym #gymgirl #gymvirtual #gymmotivation #photography #cool #modamujer #musically #musi #modelos #honduras #catracha #followforfollow #followers #like4follow (at Guru Dev General Store Tekanpur, Ladies Cosmetic ,Artificial Jewellery Shop) https://www.instagram.com/p/B4L6we-JCcO/?igshid=fofgi7djildj

[hello-furiousnutcollector-b-blog]

New Video 😊Honest Review!! Link to this video in bio 😊 #fairandlovely #fairandlovelyindia #happypinkstudio #indianyoutuber https://www.instagram.com/p/Bpo37ugFr-8/?utm_source=ig_tumblr_share&igshid=h2cb6klp6o6b

[simplyherbalorganics-blog]

#Repost @aashi_sharma_ (@get_repost) ・・・ Hi you guys 🌹 . This is another skincare video I'm sharing with you all using all herbal products, using harsh and chemically treated products on your skin makes it dull and leaves harmful effects such as ageing, breakouts, acne and what not. In this video I've only used products which are all organic and chemical free and gives your skin an instant and noticable glow and repairs all the internal damage caused by pollution and external factors.😍 Products used: 🧴 @khadiessentialsindia Pineapple and lemon face wash . @faceandbodyshopdr Gel Scrub . @khadiessentialsindia Mud face mask . NXG IndiaAnti tan gel . @simplyherbalorganics.in vitamin C face serum . @fairandlovelyindia winter fairness cream The one product I recommend the most is the mud face mask, it's simply amazing and leaves you only with glowing and soft skin🙈 . Feel free to comment down your views and queries below. . *P.s : it's not a sponsored post*📍 . . #instagram #skincare #skincareroutine #khadiindia #faceandbody #video #videoftheday #blogger #beautybloggers #bloggersofinstagram #fashionblogger #instalike #art #like4likes #likeforlikes #followforfollowback #followers #girls #beautifulgirls #igtvchannel #collaboration #repost #explorepage #skincaretips #productreview #simplyherbal #simplyherbalorganics #simplyherbals (at Soulager Healthcare) https://www.instagram.com/p/B9KQh6eh6ir/?igshid=1ok26xlcmhzno

[oimfashion]

Candid moments while playing with girl squad 💁🏼 at #FairAndLovelyIndia launch of #FALPowderCream #SetLookAllDay #SomuchFun #BeautyBloggers #SoDelhi #DelhiBloggers #WomenPower (at Shangri-La's Eros Hotel, New Delhi)

[brandobserver]

F&L TVC Analysis: 1

Advert 1: Becoming a household name

The entire concept revolves around the prospect of a woman getting married to a guy who is abroad, which basically means he is well to do, works hard and of high stature. Therefore, he deserves a wife, or rather 'trophy wife' which would make him look better and worth showing off or having. It brings to light how families themselves want to be perceived. The dark skin is dull and does not represent 'fresh', 'young' and 'vibrant'. This psychologically manipulates a woman's self-worth and how she has to maintain herself, not for herself primarily but for and in the eyes of others. Raises insecurities too. Basically the man should not be able to take his eyes off of her. A geisha-like concept but it is terribly condescending. 

Image screenshot courtesy Fairandlovely.in

Watch all TVCs HERE.

[brandobserver]

Brand Focus - Videos: Fair and Lovely TVCs - India

Link to most of their adverts. - Indian Product page. I shall search for the rest later. Seems to have a decent archive of TVCs because they even show really old ones, dating back to the 70s and 80s.

Observations: My mind was blown when I found out that some of the earliest adverts were entirely in English too. Colonial hangover indeed? What I did appreciate was that there were 2-3 TVCs that catered to men too. *However, the way their adverts were created and the message towards men in contrast to women is much lighter. I found the women-targeted TVCs quite offensive and condescending.

Even what they've chosen seems to be carefully selected because there are so many others in the market too. 

Fair and Lovely is a product that spans much of South Asia so there are crossover TVCs but also individual ones respective to the region and demographic's needs (i.e. weather and lifestyle and all that plays a part). Quite a lot of them seem to be dubbed in different languages too, which is further misleading. In some of the Indian adverts, one can see that some of the models are most definitely bi-racial or not indian at all. 

Will conduct a break down on the points being made in these adverts and how the consumer base is being manipulated and what sort of image are we encouraging unnecessarily. Will also link back to cultural stereotypes and contrast it to the western hemisphere.