#especially especially because literally the only thing i want from the subscription is the crafting bag

[falmerbrook]

I don't want to get e/so+ because I hate the principal of it (among other more practical reasons) but also the constant inventory management is sucking so much fun out of the game. And I usually kinda like inventory management. I just hate the idea of creating a problem to sell the solution so I don't want to give in to it, but I also don't want to deal with the problem, y'know.

[kureasblog]

hi friend! i saw the post you made about being discouraged to post a fic on ao3 because it's not the kind of thing that gets popular, and there were a couple things that stood out to me. before i start, i just want to clarify that, as a fellow fic writer, i am reaching out in support and kindness. <3

firstly, what i hear you saying is that your fic is "no fandom" and is populated with original characters. so, is it a fic, or is it simply an original work? if it's an original work, you might have better success on wattpad. i haven't used that platform in years, so things might have changed, but i remember the type of content you're talking about being popular there...

...which leads me to my main point. from what i've seen, social media platforms largely used by youth propels a mindset of 'popular = good' and anything that isn't mainstream isn't worth your time. i'd like to propose a counterpoint using two personal examples. first, one of my favourite fics ever, a tragic romance between two traumatized people, is well over fifty thousand words and only has 98 kudos. second, one of the fics i'm most proud of writing only has 5 kudos. how do these two fics correlate? the first example flips its characters' typical dynamic, knowingly writing something niche; the second was written for a movie that was released twelve years ago, for a pairing with exactly two fics.

knowing full well that neither fic would gain massive traction within their respective fandoms, why did we post them in the first place? because we wanted to share what we loving crafted with the world.

even though neither fic is "popular," why do i still value them? because they were written out of love for the characters, for the craft.

everyone is different; everyone writes for a different reason. this said, writing for kudos, for hits, for bookmarks and subscriptions and comments starts to drain you. i know because i had that mindset when i first started posting fanfic, and after a while of getting lost under the swell of better, bigger, more "popular" stories, i started to forget why i felt wanted to write. i got demoralized. i wanted to stop writing. eventually, i ended up orphaning my account and taking a three year hiatus, at the end of which i rediscovered that i write to feel good. i write to connect with the characters. i write to create the stories i want to read, stories that someone else might want to read too. if it isn't "popular"? no sweat...

...because in the end, whether you're posting "no fandom" or not, what you get out of the experience is personal. don't get discouraged for fear of being unpopular. don't give up because your story isn't what the masses want to read. if your story means something to you, it's worth telling.

<3

Hi!

First of all, thank you so much for taking the time to answer me☺️🤍

I have indeed considered wattpad, thing is the platform isn’t really like it used to be. Tho I’ll still try posting it there and maybe also here on tumblr:)

Like, sometimes it’s disappointing when i’m trying to connect with people through writing, and no one comments or seems interested in my story (especially when it feels like the majority prefers poorly written p0r.n stuff over stories people pour their hearts into) Even just one person enjoying is hugeeee, it’s like they become a friend, but when there’s no feedback (no comment/no kudos) it makes me overthink like, “did they read it and not like it?” it can be really discouraging.

But you’re so right, i do write to create the stories i want to read (i literally start writing fics after searching everywhere for something like I want and not finding it anywhere; and it’s exciting in a way to be the first one!) and maybe someone else will find them and really connect with them, too!:3 so tysm for reminding me😊💞

[andypantsx3]

if i could keep cool | 2

pairing: Todoroki Shouto / Reader

length: 20,322 words / 6 chapters

summary: A villain attacks Shouto Todoroki’s apartment and kidnaps what he apparently believes to be Todoroki’s secret lover. The bad news—for both you and the villain in question—is that you’re just there to clean the place. That’s how it starts.

tags: romance, reader-insert, accidental sugar daddy shouto, misunderstandings

warnings: aged up characters, eventual smut

You spent the next week with your stomach in knots.

Why had you told Shouto Todoroki to go fuck himself? He was being a total asshole, sure, but couldn’t you have kept your cool for like thirty seconds? He was going to call your boss at the cleaning service and tell her exactly what you had said to him, and then not only would you be dismissed from service at his apartment, but then you’d be so fucking fired from your entire job. You could kiss more than your Netflix subscription and fresh vegetables goodbye--your whole food and rent budget was going to hemorrhage and bleed dry.

You’d clocked into your next few shifts with baited breath, just waiting for the moment your boss demanded to speak with you in her office, shock and disappointment twisting her matronly features. Only, the entire week passed, and the call never seemed to come.

Even more confusingly, no guidance had seemed to be issued at all about the fact that you weren’t welcome in Todoroki’s apartment anymore. Your manager never said anything, never spoke to you about reassignment or a schedule change, had only asked if you felt well enough to continue to pick up your shifts in the week after the incident. She’d made a little quip about hazard pay, but hadn’t even acknowledged the incident beyond that.

So when the next Thursday rolled around and your morning lecture let out, you had no idea if you were supposed to head over to Todoroki’s apartment or not.

You stood outside the lecture hall, considering. On the one hand, you could call and ask your manager exactly what the expectations were. On the other, however, if she didn’t already know, then you telling her was going to surface the fact that he’d fired you, and that was going to lead to a more uncomfortable conversation about your employment overall. But maybe she did know, and just hadn’t mentioned it to you? What if Todoroki had just assumed that you would tell her, though, and they would send someone else in your place? If no one showed up to clean, he was going to call, and then you were going to get fired.

You started a slow path towards his apartment. Maybe you could just show up to check and see if any of your coworkers had been sent in your place. And if they hadn’t, you could finish out your last shift there. Besides, the schedule had been set specifically for when he was supposed to be out of the apartment, so it wasn’t like he was going to be there to see that it was you who was doing the cleaning. You could grab the last of the hefty tips and store that up for when you had to switch out with someone in the next week. And then all would be solved, and your Netflix subscription was the only thing that would really suffer for it.

You tapped your foot nervously as you rode the train further into downtown where he lived. Come to think of it, no one had asked you to pass off the keys to his place. Had he really not told your manager that he’d given you the boot?

The flames of your suspicion were fanned when security in the lobby of his building seemed unphased by your presence, and were confirmed when you took the elevator up to his floor and unlocked his door to peek through--none of your coworkers were in sight.

He hadn’t told anyone.

You took a few nervous steps into the apartment, shutting the door quietly behind you. You shouldered off your backpack, dumping it on one of the high stools at the kitchen island and looked around curiously. The glass from the shattered windows had been swept up, and the windows already replaced. Nothing else appeared out of order, no other evidence that the last time you’d been in here, you’d been kidnapped and almost killed.

The thought sent a shiver down your spine. You’d clean this place at lightning speed, grab your tip, and peace the absolute fuck out before anything more could happen.

You ducked down under the kitchen sink to fish out your usual supplies, pulling on a pair of gloves and grabbing the duster, a microfiber cloth, and a couple of the disinfectants and solutions. You had just piled it all on the counter and were reaching down to grab more when you heard the soft snick of a door opening.

You immediately ducked down behind the counter, and your arm shot out to grab a bottle of windex like it would do anything to protect you from whoever was approaching the kitchen with quiet footsteps. Maybe you could spray it in their eyes and make a run for it.

You stared in the direction of the footfalls, heart beating wildly in your chest.

There was a pause, and then a deep voice issued from over the counter top. ��I know you’re there.”

You bit back a swear. You knew that voice, and this was even worse than encountering another villain in his apartment.

Slowly, you climbed to your feet, stomach sinking. That pair of two-toned eyes fixed on you unblinkingly, and a carefully-crafted mask of blank stillness slid over his handsome features. It was too deliberate, and your last hope that maybe he wouldn’t remember you was snuffed out like a candle in the wind.

“I, uh, thought you weren’t supposed to be here,” you said by way of explanation, cringing. You were so absolutely fucked.

He considered you carefully. You noted he was wearing a deep blue button up over white trousers, which was decidedly not his hero uniform, and any hope of him being on his way out to patrol was similarly extinguished.

“I owe you an apology,” he said quietly.

You startled so violently that you dropped the windex. “W-what?”

His eyes tracked you closely, and you felt like you might burst into flame from the intensity of his focus. “I was...mistaken about who you were.”

You stared at him incredulously. How could he be mistaken about who you were if he had no damn idea in the first place?

Your confusion must have shown clearly on your face, because he sighed. “My manager schedules the cleaning days. I didn’t realize that you were--that is to say, I thought you were a fan who had broken in and managed to get kidnapped while you were at it.”

You gaped. He’d thought you were a crazy fan? Suddenly, his comments about your stupidity and you invading his privacy made complete sense. Maybe just after being rescued was not the time for him to have made those comments, but you could see why he had, if he’d thought you had forced your way into his home and had been in the process of going through his things before you were surprised by a villain.

“Oh, I, um...nope. Not a fan,” you managed. Well, yes a fan, but not in a breaking and entering kind of a way. And not a fan in the last week. Your twitter, which had previously featured the occasional retweeted shot of his abs, had now been filled with a lot of anti-Todoroki content, including one truly horrible picture of him photoshopped with a half ice, half flame beard, looking horrendously like his father.

Todoroki let out a slow breath, and you thought you could see it mist in the apartment air. Was his quirk acting up? He must still be annoyed, regardless.

“Well glad that’s cleared up now. I’ll just, uh, go then,” you said, grabbing an armful of the cleaning supplies and shoving it back under the sink hastily. When you stood back up, you almost had a heart attack, as he had rounded the counter so quietly that you hadn’t heard him, and was now standing in between you and your escape.

“Wait,” he said, looking uncomfortable. “I want to make up for what I said to you. You...didn’t deserve that, especially not right after you’d just been kidnapped by a villain.”

You eyed the space between his hip and the counter, wondering if you should make a break for it anyway, and if his hero reflexes were fast enough to stop you. The air in the apartment was growing increasingly discomfiting and it was clear Todoroki hated this.

You waved a hand. “It’s fine. You saved me, we can call it even.”

Something flashed behind his eyes. “It’s my fault you were taken in the first place. I'd like to apologize properly.”

Your own sense of shame slowly crept up on you and your face burned as you suddenly remembered the way you’d told him to go fuck himself. He’d been a douche to you, yes, but he’d literally saved your life and you’d told him to go fuck himself.

You accidentally blurted as much. “You don’t actually have to go fuck yourself.”

He stared at you, and your cheeks heated. Jesus Christ, you needed to leave.

“Uh, I mean. You saved my life,” you babbled, suddenly desperate to put conversational distance from the phrase go fuck yourself. “And yeah what you said to me was super rude, but what I said to you was also super rude. So, um, I’m sorry too. And I really would just like to call it even and forget about it because it’s super embarrassing for both of us and I could literally die thinking about it.”

You could admit, now, that you knew it had been extra embarrassing for him. Even though it wasn’t your fault, in the past week, you’d seen nothing but headlines exploring the rumors that Todoroki had a secret lover. Luckily your name had been kept out of things, but even you could tell it was costing his agency a lot not to just throw the real story out there and the contact details to your cleaning service to calm the media firestorm.

You could only imagine how uncomfortable things could get for you if all of Japan got wind of what had happened, and just what you’d said to him afterwards.

“I hadn’t really planned on it,” Todoroki said, and you tilted your head in question.

“Hadn’t planned on what?”

“Fucking myself,” he clarified, looking serious, and you choked on a laugh.

A small smile tugged at his mouth, then, and some of your discomfort with him evaporated. So the hero had a sense of humor.

“Oh, well that’s good, then," you said. Then you added, "That’s probably a job for your actual secret lover.”

He raised a white eyebrow. “Not you, too.”

You threw him a smile. “But I have evidence. I saw that homemade soup in your fridge once with the love note attached.”

It took him a moment, but then Todoroki smirked. “Ah yes. That secret lover.”

“Cute pet name, too,” you said.

Todoroki let out a low laugh. “You fucking fuck, was it?”

You laughed too, tension easing from your shoulders. Maybe Todoroki wasn’t all bad, then. He had a sense of humor, it seemed, and he’d apologized to you for what he’d said. Maybe you wouldn’t be fired after all, and you could just peacefully transfer your shifts without any blowback from your manager. You could probably weasel your way into a friend’s Netflix account anyway. You’d miss the vegetables, though.

“As it happens, however, I did already plan more of an apology,” Todoroki said, pulling you out of your thoughts.

You looked up at him, your brow furrowing. “You planned...more of an apology?”

He gestured to a tall vase of white tulips on the kitchen counter. They hadn’t been there any of your previous shifts, but you hadn’t really taken note of them when you’d walked in today. You’d just assumed they were sent by a fan or something.

“I’ve been told that they mean forgiveness and new beginnings. I had hoped that we might...start over,” he said. He looked a little self conscious again.

“I didn’t bring you any flowers,” you blurted.

He coughed suddenly, like he was stifling a surprised laugh. “I hadn’t expected them.”

Your eyes were drawn back to the tulips. They were pretty, their petals thick and full like they had just been about to bloom before they were picked, and they were stark white, like fresh snow, or the right half of Todoroki’s distinctive mop of hair. You hadn’t ever been given flowers before, except for the time you’d graduated middle school. Flowers from your aunt didn’t really count, though.

“Thank you,” you said, looking back up at Todoroki. He was watching you closely, and you felt embarrassment prickle over your skin at being stared at with such intensity. Was he always this intense? Various twitter memes had suggested yes, but it was one thing to know it abstractly and another to experience it in real life, especially when he was even more overwhelming to look at in person.

Now that your anger with him had burned away, you could admit that Shouto Todoroki was way too handsome for anyone’s good, least of all yours. He was tall, leanly muscled, and broad across the shoulders with a trim waist and impossibly long legs. His face, too, was almost unreal, so carefully and perfectly structured with a high-bridged nose, a soft, sensuous mouth, and bright, intelligent eyes. Even the scar only added interest, and did absolutely nothing to detract from the striking beauty of his features.

It was honestly a surprise that you’d managed to get any words out around him at all. You supposed you had the novelty of the situation you’d found yourself in to thank for that. If you’d met him under any other circumstances you probably would have choked on your own tongue and tried to disappear as fast as you could manage.

Pretty boys were not your area of expertise.

“I also wanted to make it clear that I didn’t mean what I said,” Todoroki added in his low tone. “About your being unwelcome here. I don’t intend to interfere with your employment.”

You considered him in surprise. Did this mean...you weren’t resigned to ramen for the next two semesters?

“That’s good to hear, thank you,” you said. Then you smiled, feeling charitable. “As you can see, though, it didn’t really deter me.”

Todoroki smirked. “If I hadn’t seen the cleaning supplies already on the counter, I would be concerned that you’d come back for revenge.”

“There’s still time,” you joked. “Maybe I was going to play the long game and fill all the bottles with Sprite.”

He let out another surprised laugh. “I hope the flowers are enough of a deterrent.”

You looked over the flowers again, then smiled up at him. “The bribe has been accepted. Your countertops are safe from me.” You paused, then added, “For now.”

Something strangely like a challenge glinted in his eyes. “Be warned that I will do whatever it takes to ensure the safety of my countertops.”

“You don’t even use them,” you complained, “I can tell. But message received, I’ll spare them.” Your eyes searched back over them, and it dawned on you that you hadn’t been fired, and should probably actually be cleaning them if you intended to keep the job after all. “Now clear out, I do actually have to clean them now.”

Todoroki allowed himself to be bullied out of the kitchen fairly easily, though he didn’t go far.

He took a seat in the living room, which thanks to the open floor plan of his modern apartment, allowed him to supervise you easily enough. He pulled down a book from one of his shelves, but either it was super boring or he wasn’t any good at pretending to read, as it stayed flipped open to the first page for a very long time, and you thought you caught more than the occasional flash of curious grey and blue from the corner of your eye.

He didn’t last long past the first hour of pretending to read, however, and eventually wandered back over to sit at the island while you worked. He launched into a series of questions about you, and seemed genuinely curious about you now that he’d confirmed for himself that you weren’t a crazy stalker fan.

You couldn’t understand why he seemed so interested, but you found yourself telling him anything he wanted to know, detailing your classes, your cranky roommate, your job at the cleaning service to feed you during the semester, the fattie deal on broccoli you’d scored at the grocery store last week, and finally your hobbies including your love of reading, though you hadn’t had much time or budget for books since the school year began. You made sure to steer clear of any mention of your twitter, though, and the multitude of ab shots and recent slew of anti-Todoroki content on it. There was only so much of your life that could be shared with a celebrity hero.

Eventually, you’d covered all your usual ground, and had shouldered on your backpack to leave for the night, but Todoroki stopped you, and insisted on calling you a car home as it had gotten dark. You tried to decline, but on this point he seemed adamant, and not long after you found yourself bundled into the backseat of an agency car, vase of white tulips clutched in your hands.

It was only after you’d let yourself into your apartment and set down the tulips and your bag that you discovered a much thicker bundle of a tip than usual tucked into the side pocket of your backpack. You blanched as you unfolded the bills, staring somewhat stupidly down at the amount. A slim note had been tucked into the fold of the bills, and though you weren’t familiar with the neat handwriting and hadn’t even seen him go for a pen and paper, the note for vegetables was so clearly from Todoroki.

Worse, it told you that Todoroki had actually been listening to your ramblings, and you wondered what other weird things you’d said that had caught his interest enough for him to remember. You hoped nothing else, and that he’d forget it all soon enough anyway. You’d made nice now, but it wasn’t like you guys were going to be fast friends or anything.

You considered the money for a long while, then picked out the amount that was usually left out for you and added it to your wallet. Torodoki had admitted earlier that his manager handled the cleaning service scheduling, and it was likely she was typically responsible for leaving a tip aside for you as well. Todoroki probably didn’t know how much she usually left, and as much as you desperately wanted to pocket the rest of the cash and make a break for the nearest vegetable aisle, you felt weird accepting it.

You could return it during your shift early next week, and that would close out the weird fever dream that the past week had been.

And then, you could finally get back to normal.

[impala1967dwinchester]

Sam Winchester: it's cold outside

Pairing: Sam W. x Fem!Reader

Pov: Sam

Warnings: Fluff, cuteness, Christmas themes, snowing outside, comfy spots,

Summary: Opening Christmas gifts. AU! Sam and Y/n realize they both got each other the same gifts. They also watch the snowfall. maybe a proposal

Word Count: 2k

A/N: This is the second to the last writing challenge I have to complete. I'm so happy and sad that this challenge is almost over.

Square: Fluffy Jumpers

Sam Winchester Master List

Main Master list

Taglist: @sweetdetectivequeen @band--psycho @wonderfulworldofwinchester

The snow outside was starting to cover the porch. it was just barely six am, rolling over I grabbed y/n. she moaned slightly into me as I shifted her into my grasp. Y/n felt so warm around my arms she eventually got comfortable around my grasp.

Seven am the digital clock said, the sun was just baby peeking over the horizon yet. This was the first winter, the first Christmas that Y/n and I would be spending together fully alone. So in technical terms, this is our third Christmas together.

She moaned again as she shifted in my arms the morning sun just not bright enough to fully wake her from her dreams, or even her sleep. slipping from her grasp I snuck from our bed and down stairs.

Having hidden a few presents in the closet away from sneaking eye, such as Y/n. I had noticed the last two years Y/n always no matter what has to sneak a peak.

This year I most definitely did not need y/n snooping around my gifts. Bringing them in from the closet I tried my hardest to place the gifts in empty spots under the Christmas tree.

After doing so, I got to work on breakfast. Seeing as I was the better cook between the two of us. I made hot chocolate and coffee because Y/n was mostly going to sleep till dawn I needed something to wake her up even it was Christmas morning. I turned on Christmas music just something low, but sweet enough to in have in the background.

You know what's funny to me, as a child as kids who believe in a magical person who deliveries present. I remember my older brother Dean beating me at waking up every single Christmas morning. My mother and father would come in hours later and tell us that Santa had come. Dean would beat me down the stairs and always had so much energy, but our parents never seemed against it.

It's funny the little memories you hold on to even twenty-plus years later. The deal between Y/n and I was so. The first year we would visit her family up in Utah and the following year we could visit mine in Kansas.

Eight am and Y/n is still not awake. Alright try for plan two, I walked my way up the stairs with a cup of coffee and a bowl of fruit. nothing too heavy seeing as she is just going to wake up.

Walking in through the open doorway. I was met with a beautiful moment, or whatever you want to call it. Y/n was curled up into my pillow tightly hugging it, the blinds that had been left open the night before for the moon's bright beam to cast in were instead the bright sun casting in. It cascaded over her face, down her arms, beaming down slightly onto the skin on her leg.

I quietly set down her cup of coffee and the bowl of fruit grabbing my phone from the back pocket of my flannel pants. Snapping one or two or maybe five pictures of her. In moments like this, a picture is really worth a thousand words.

Throwing my phone back into my back pocket. I walked over to Y/n quietly and gently tried shaking her awake. "My love wakes up," I spoke gently in her forehead kissing it a few times. "My love it Christmas" She didn't budge her grasp on my fluffy pillow only tightening.

"My love I have coffee for you, and I made breakfast." I tried saying a bit louder and more clear. She moved eventually after I spent ten minutes of my morning caressing her arms, her forehead, and brushing through her hair with my hands.

"My dear, it almost nine in the morning," I said pushing the coffee closer to her on the side table in our bedroom. She moaned and groaned as she shifted and was just barely awake. "Good Morning my love," I said gently as I didn't want to bombard Y/n with too much in the morning.

She stretched and reached towards me. "Mornin' Sammy!" Y/n said. I moved out of her way, she swang her legs over the edge of our bed and set her feet into the slippers.

"Coffee?" I asked her, she hummed in response and took the hot cup out of my hands. Y/n hair was wrapped in these odd color things, but according to Y/n, it was to curl her hair in her sleep especially when her hair was wet.

The odd things that women did for their beauty routines. She sipped at the coffee, her head resting on my shoulder. "It snowed last night baby," I spoke as she got up and walked towards the window.

I could write you a dictionary size book of things that I love about Y/n, and that right there, this moment was another I'd have to add to that book.

Nine am. Y/n in the shower, after finishing her coffee and bringing her hidden gifts out and doing the same as I. I worked on dinner ham, muffins for the hell of it. Things I knew that Y/n had fallen in love with when we visited my parents, and of course there were meals that I wanted to desperately try that we had in Utah with Y/ns family.

Ten am. Y/n was done with her shower and currently finishing up her makeup. I slipped upstairs noticing cozy outfits laid out on our now made bed. One for her and me. I made my way into the bathroom, Y/n wrapped in her towel and applying a bit of everything that was laid out against the shared sink space.

I came in and wrapped my hands around her waist. She leaned her head into my shoulder as I kissed her jawbone and her neck. Whispering into her ear, "Merry Christmas, baby." I said unclasping her from my grip, stripping off my pants and tank top.

The hot water ran down my back as I remembered that today I'm asking Y/n the forever question. Last Christmas I had even asked her father for the mission to marry his daughter. Even if he said no, I'm pretty sure his wife would have smacked him and told me 'yes you may, honey'.

Eleven am. I was finished with my shower, Y/n was done with her light makeup. We were both wearing our matching outfits. We made our way downstairs, y/n slipped her phone from her hand and into mine. "Let's take a few pictures, I want to send a few to our parents, and of course Dean," Y/n said as she began to smile awaiting for me to raise the phone in my hands, and up above us.

She never needed makeup, and I made sure to tell her of that every day, or at least every time I saw her with makeup on. "You look beautiful baby, but you don't need the makeup, because I love you just the way you are. And you, you as your wholesome self in more than enough for me." I said as we looked through the pictures.

Y/n started sending off pictures to people, the cute ones were sent to our parents, the one where we were kissing she posted on one of her social media accounts. The last few ones when we made funny faces she sent to Dean.

If I ever lost her, I think I'd lose my mind. Absolute go crazy, not saying she keeps me from going crazy, she's just the love of my life, and I simply wouldn't know what to do with myself if she was suddenly gone.

Twelve pm. "Come on Sammy! Let's open gifts please!" Y/n says jumping all over the living room. I hummed and sat down on the couch. Y/n pulled a few of my gifts out and grabbed hers. Handing a few small ones and a few bigs ones.

Books, cooking books, a photo album, a few other silly little things, but she still had one box for me. "Here open these honey," I said handing her a few boxes that were wrapped in reindeer wrapping paper. She gushed over the paper and then tore into the gifts.

I too had grabbed her books, a few things from the craft store, and literally anything else she had hinted to during the year. A new necklace because the other was tarnished, a subscription to amazon prime because she has a tendency to buy a lot of things.

She smiled having a few tears in the cusp of her eyes. She rushed up from the floor and jumped into my lap, "Thank you, baby! So much!" I wrapped my hands around her waist to keep her in my lap. She was kissing up a storm on my face, missing either on purpose or accidentally my lips.

We stayed like this for a few moments. Just kissing each other, staying in the moment forever. The kissing wasn't harsh or teeth rode. It was sweet and slow, her lips against mine. Moments like this I memorized her shape and the way her lips tasted against mine.

She rested her head against my chest, and we stayed like this for a few, before she got up and noticed that we both two boxes left. "What do you think we can open them up at the same time?!" So we did, opening them and holding the cute jumpers up in the air at the same time. I could barely see Y/ns eyes over the jumper, then noticed something very cute, and funny.

"Y/n, sweetheart?" I asked she hummed in response. "did.. we got the same gift for each other I think." I said finally I could see Y/n's eyes. She gasped and then giggled. There are other things I'd add to that dictionary, or the book, or whatever.

She giggled and got up running towards the bathroom. "I'm going to go try this on Sammy!"She screamed as she slipped down our hardwood floor and into the bathroom. I went and found the box, the box that had the simple ring it, a set of three diamonds on a gold band.

I heard the clasp of the door open, and then Y/n started talking, on one knee I stayed until Y/n noticed I wasn't answering her back. She looked down at me, then at my hands. Back the jumpers that I was also wearing, "You look cute in your jumper love, so I have a whole speech planned out here. I.. umm... I have spent a large portion of my life loving you from afar, then I got you and I could love you up close you are mine, but I want to be able to wake up next to you forever, I want to continue to make you giggle and laugh, smile at the little things I say to you. I so desperately want to be the father of your kids, have more Christmas like this, so I guess what I'm asking you is simple. Will you Y/n L/n marry me?" I asked her.

No moments of silence she was down on the floor with me, kissing my face repeating 'yes' over and over again. "A hundred times yes, thousand times yes. God, I love you, Winchester. "She said as I slipped the three stones onto her finger.

We kissed again but this just felt different, maybe it was because she wasn't just a girlfriend anymore she is the rest of my life, she's my forever. She is my Mrs. Winchester.

We broke from our kiss, she grabbed her phone and took a picture of course of her hand and then one of us again for the second time. Sending it off yet again. She was happy, and that's all I have ever wanted for her.

Completed on: 05/28/2021

Posted on: 05/28/2021

[hoe-imaginess]

replies

I lost a bunch of replies from a few weeks ago, sorry!! I think when my inbox gets too full, Tumblr likes to delete my stuff

@hikaru-mikazuki​

thank you!!!! Fatherhood is a tricky thing for Hawks, but it works out after a little angst <3

@mariamatuni​ 

hello!!! yeah Tumblr messes up sometimes :/

I’m doing alright. Still dealing with finding the right meds/dosage for my sleeping issues, and I’m social distancing still because of other health reasons. So being indoors this long is really taking its toll, understandably, lmao. I’m just trying to find ways to stay active and productive! Whether it’s reading, writing, cooking, doing crafts, etc. Thank you for asking! <3

THIS MADE ME SO HAPPY THANK YOUUU! I’m really on my Dabi shit these days and I really hope the Dabi content is good. (the roommate fic was updated in case you haven’t seen!!!! it was one of my favorite fics to write tbh)

srsly though thank you so much!!

Thank you so much!!!! Honestly, he seems like he would appreciate a casual approach, rather than his crush coming up to him and being romantic/flirty from the get-go. Even if he has feelings for them, a direct approach like that will really throw him for a loop

He thinks it’s SO improper of her tbh. Very ‘un-ladylike’

Yes I definitely think Madara’s insecurities can show up in a relationship, especially when he really cares about his s/o. 

Hello! I can’t remember if I’ve answered this already so sorry if I have—I don’t think Madara or any Uchiha would force the termination, but I think they would make life hard for mother and the baby, and the mother knows this, so she would (based on the way I wrote the MC in the fic) do it herself. And the uchiha would probably expect her to

I actually don’t have a tik tok but I’ve heard of the thirst community on there lmao ESPECIALLY for those two

Omg thanks so much AHHHH!! I love writing Dabi so much, I hope to have more for him out soon

THIS MAKES ME HAPPY AH! I’m glad you liked them!!!

I change my mind so much about what Hawks would be into because I can see him being really open, but at the same time, really firm about what he wants. I definitely think he’s open about sexual relationships, but personal, intimate relationships with a romantic partner definitely need to be treated more carefully

Thanks so much!!!! Hope you’re doing well too!

I honestly have a small draft in my docs about a reverse situation where reader is the one suffering from the aphro. quick and Dabi has to help her out buttttt idk if that’s technically a sequel?? Who knows. Would be pretty interesting though... lots of people have mentioned it, so I’m definitely thinking about it

I think he can be sadistic but I don’t think he’s a fuckboy at all. At least not in the sense that he’s a womainizer? Like, at least the way I write him (or try to) is that sex is far from the first thing on his mind, but he’ll indulge it when he sees the opportunity. I think there’s a bit more room for him to be *sexually active* in AUs? Like, an ABO fic, for example

And as for why that interpretation exists... idk! Can’t stop horny fans from being horny ya feel lol

I haven’t written anything for mm in a longgggg time! I only played the basic routes before they added more to it a few years ago

THANK YOU!!!

<3 this message gave me serotonin 

I.... tbh it’s not my cup of tea!!!! Something about it just makes me feel weird sksksksk. A friend bought me a subscription so I could check out the patreon page, but it wasn’t really for me. Maybe I’ll try to get into it again at some point!

!!! Thank you!!!

I definitely feel like that’s a big madara thing!!( Dabi.... it depends lol)

GOOD!!!! We love our Hot Topic King

I guarantee you people have poked fun at him before because of that and he tries to laugh through it like hahaha :D yeah super funny guys :D but on the inside he’s -.-

I’m so glad!!!! This makes me very happy, I hope I can continue to put out good stuff for you <3 tysm

Thank you!!!

I can tell you rn Tobirama would walk in then walk right back out sksksk

I 100% agree with this. I’m not sure if he’s a virgin, but for the sake of writing the smut people ask for, I feel he’d be... someone who enjoys sex as an outlet for stress (and sometimes anger). But it’s literally one of the last things on his mind. When he’s in the moment, sure, he’s focused on it. But he’s not constantly thinking about sex, or seeking sex, or anything similair to that

Thank you for this <3

I think if it’s really intense he purposely detaches some of the feathers he knows will get in the way—otherwise yeah his wings totally twitch and stretch and shake when the sex is BOMB

I can definitely see that!

I’m really into Dabi rn to an unfathomable degree... I can’t escape. I’m definitely into BNHA right now but I’m still working on Naruto projects, and a few other fandoms

why of course (;

Thank you so much!!!!!!

I honestly wonder about this like... when I write Dabi smut... do I include the Pube Issue??? Let’s just pretend it doesn’t exist

Thank you so much <3

I think he would appreciate it at first, but after a while he would start feeling sort of... inadequate? Basically, like he’s not stepping up like he should. But at the same time, he still has his hero work, so it’s difficult for him to take initiative and be like “Nah, you know what? I’m ready for fatherhood” 

I do have one I need to put out soon! It’s just sitting in my drafts. I really need to work on it

I’m really into the idea that Hawks still has bird-like instincts so him/his family having the SHINY THING?? fixation is.... so funny to me. But that would definitely make sense!

LMAOOOOO hell nope. couldn’t be me. sorry pre-design Hawks

He would definitely see where she’s coming from, and honestly, might be a little relieved to hear it, AT FIRST. But then the guilt would come to him, and like what happened in the fic, he’d probably come around and convince her to make it work

GOOD!

IT REALLY IS! I always think about this tbh

Yeah y/n really out here having fun isn’t she!!!

For the canon AU fics I write, yes definitely! I really don’t think I could exclude hero work and keep the fic loyal to the culture of hero society. It gives a lot to their character, but honestly, it creates more room for angst. Which I love <3

Not really! I mean, we see so little of them that most of the way I see/write them is really just me digging deeper to see what fits. Sometimes I’ll rewatch a scene from the show and think of something new, but otherwise, most of the characterization really just stems from the little bits we see of them. I take it and run with it lol

HONESTLY you’re absolutely not wrong

[jjonassevilla]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

from Marketing https://unbounce.com/conversion-rate-optimization/call-to-action-examples/ via http://www.rssmix.com/

[gravelgirty]

Better than Wikipedia

OK. I don’t know of a single self-respecting educator who lets their students use Wikipedia. Nor any librarians neither. Possibly because they know people who join ‘Wikipedia parties’ and insert the dumbest crap they can think of, just for shits and giggles and to see who is paying attention. Wiki is only used as a STARTING POINT. you have to go on from there and find the valid resources.

JSTOR, for example. Know that one? World-acclaimed and a bigger database than Wiki will. Ever. Be. Free to most college students, and there are other databases your librarian should recommend.

Contempt of paper references is insane. Digital copies can be altered! EASILY. A paper copy is locked-in proof that the information you are using was CURRENT AT THIS TIME. Plus it does a damn good job of tracking dumb shit like the scientific inaccuracies that pop up in your kid’s textbook, When it comes down to it, the courts prefer paper proof They are so serious about it, they will actually tell you which font they want to see on a file.

So, for researchers and archivists, non-electric paper references from qualified sources is always going to be relevant.

We worked damn hard to get the encyclopedia first printed. It was considered an abomination and powerful heads of state resisted the notion that information should be accessible to a broader range of the population. There is an elitism to the argument to prefer e-sources. Especially now with the Net Neutrality in the trenches, the ability to access information is going to be harder for the poorest and the disenfranchised.

Personal and political agendas are free to roam on Wikipedia. Dead links and references are posted all the time. When I was working in a specific medical field, the page was shut down EVERY DAY by people who were convinced a procedure was going to murder all its patients by perforating our intestines. Did I mention, colon hydrotherapy is respected throughout the world except for the mainstream medical conservatives in the States? And guess where the shut-downs came from?

Now here’s a kicker. I’ve been seeing a disturbing uptick in Wikipedia entries. People are given preferential treatment if they log in more hours. Right now I’m at war with a puffed-up idiot who decided my home town was a ‘coal town’ and his word was law because he said so. The fact that even Mirriam-Webster disagreed with him on this doesn’t mean a thing to his ethics. I find this deliberately insulting to those who rightfully have a coal town that they call home. Why is he so determined to do this? Because cultural appropriation takes on a lot of forms, many subtle. My home state is in the crosshairs of politicians who are trying to say we are ALL about coal; we were ALWAYS about coal, and coal is our future, not solar, or geothermal, or even passive heating and low-impact wind and water power. The more they pack the deck with their biased news, the harder we have to fight.

Now, this isn’t new. DuPont did a damn good job of suppressing books that dared criticize them. Union Carbide got unhappy with the same… but this is a deliberate crafting to shift the paradigm because if the plutocrats want to stay in power, they have to up their game too. Net Neutrality is going to be the answer to their prayers, because guess who will be the most reliable target group for Wikipedia?

The poor.

The disenfranchised.

The barely literate.

People that blindly trust in ‘popular’ references who can post under an alias!

People that can’t afford a computer or internet access. You DO know that Internet Access is considered a luxury, not a way to stay concurrent with events and job-hunting in many states, right?

And lastly,

Anyone who thinks it is ok to reference Wikipedia when there is NO flipping expedient quality control.

SO WHAT’S THE NEXT STEP?

Former Wikipedia founder Larry Sanger gave us CITIZENDIUM, a hybrid between Wikipedia and Scholarpedia, where you can access information on the same readable format as Wikipedia, but there are plenty of disclaimers if the sources are not fully vetted. Also, you cannot join as a contributor anonymously. This weeds out the dreck really, really fast! FYI, Citizendium also depends on donations, and every indication shows they will overtake Wikipedia.

SCHOLARPEDIA: Hard-core. Seriously hardcore. No-one’s entries are just happily accepted. They have to be examined first. This has two benefits: spelling and error corrections as well as factual research.

MIRRIAM-WEBSTER is the place to go when you have a thorny problem with English. Email them and you will get a prompt response from a trained employee who is also under direct supervision.

Paid subscriptions like Encyclopedia Britannica and MSN ENCARTA are respected; the former is good for most major Universities, and MSN-E is about half the price of E-Brit, but both are damn hard to get cracked and vandalized by people who have nothing better to do in their War of Literary Obfuscation.

Specialized research needs? Start at this page HERE for narrow-focused subject matter such as art, biomedical, history,etc. Librarian-approved.

Remember folks, you are responsible too.

You have the right read whatever you want, but if you are going to cite a source as if it is true, you have the ethical obligation to be honest about it.

[spookierswamp]

@questforsims tagged me in this questionnaire thing bc he knows they’re my favorite lmao, answers under the read more....

DO YOU SLEEP WITH YOUR CLOSET DOORS OPEN OR CLOSED? I'm literally terrified of people who can sleep with closet doors open like... do you fear nothing...?

DO YOU TAKE THE SHAMPOOS AND CONDITIONER BOTTLES FROM HOTELS? nah I usually end up using them all lmao

DO YOU SLEEP WITH YOUR SHEETS TUCKED IN OR OUT? untucked

HAVE YOU STOLEN A STREET SIGN BEFORE? not a street sign I guess but one time when I was 15 I was recovering from a party at a friends house in the middle of like, the Scottish nowherseville countryside and like 6am that morning we went out to take a walk and smoke and we ended up taking one of those roadworks signs back to her house for some reason... it was dumb lmao

DO YOU LIKE TO USE POST-IT NOTES? heck yeah there's a wall in my room that's just post-it notes lmao it calms me

DO YOU CUT OUT COUPONS BUT THEN NEVER USE THEM? we don't rly have coupon culture as much here but I probably would if I lived in America...

WOULD YOU RATHER BE ATTACKED BY A BIG BEAR OR A SWARM OF BEES? they don't allow you to have bees in here

DO YOU HAVE FRECKLES? no and thank goodness bc if I had freckles I'd be... too cute.... too powerful

DO YOU ALWAYS SMILE FOR PICTURES? like... in group photos sure but if it's a selfie I almost never smile lmao

WHAT IS YOUR BIGGEST PET PEEVE? loud/messy eaters tbh

DO YOU EVER COUNT YOUR STEPS WHEN YOU WALK? yeah I used to go on long hikes/walks in the forest and I'd be out for hours and like I'd take one of those pedometers w/ me and I'd feel so fuckin validated when I saw it get to 10,000 lmao...

HAVE YOU PEED IN THE WOODS? y'all foolin if you been out in the woods and you said you haven't tbh

HAVE YOU EVER POOPED IN THE WOODS? ok this is gross nevermind

DO YOU EVER DANCE EVEN IF THERE’S NO MUSIC PLAYING? nah but if you put a bop on i'll immediately start dancing

DO YOU CHEW YOUR PENS AND PENCILS? part of me is like 'nah that's p gross' but yeah i probably do

HOW MANY PEOPLE HAVE YOU SLEPT WITH THIS WEEK? just one lmao

WHAT SIZE IS YOUR BED? like... it can fit me + another fully grown man so it's pretty big i guess

WHAT IS YOUR SONG OF THE WEEK? So Emotional by Whitney Houston

IS IT OK FOR GUYS TO WEAR PINK? I literally wear pink every day of my life you stupid bitch

DO YOU STILL WATCH CARTOONS? yeah but not like... with the intensity some of y'all do... i really liked Gravity Falls especially 

WHAT IS YOUR LEAST FAVORITE MOVIE? most disney movies tbh... I'll never get the appeal of them as a genre lmao... special shoutout to Ace Ventura: Pet Detective for being absolute fucking garbage though

WHERE WOULD YOU BURY HIDDEN TREASURE IF YOU HAD SOME? I probably wouldn't even have time to hide it cause I'd immediately lose it somewhere lmao

WHAT DO YOU DRINK WITH DINNER? honestly it depends on what dinner is? mostly I'll drink soda or wine

WHAT DO YOU DIP A CHICKEN NUGGET IN? mustard, ketchup, bbq sauce, ranch

WHAT IS YOUR FAVORITE FOOD? takoyaki! i also love any and all mexican food

WHAT MOVIES COULD YOU WATCH OVER AND OVER AGAIN AND STILL LOVE? there's literally... so many... lmao... Fire Walk With Me, The Birdcage, Scream, Wet Hot American Summer, Blair Witch Project, Donnie Darko, The Craft (like.. semi-ironically but I do love it lmao)

LAST PERSON YOU KISSED/KISSED YOU? a boy but he's lame so he won't be named here lmao

WERE YOU EVER A BOY/GIRL SCOUT? nah I always thought boy scouts were dumb but as an adult I kinda wish I'd been a part of something like that

WOULD YOU EVER STRIP OR POSE NUDE IN A MAGAZINE? what kinda magazine....

WHEN WAS THE LAST TIME YOU WROTE A LETTER TO SOMEONE ON PAPER? me and my ex-boyfriend used to write letters to each other all the time! so probably like, last year

CAN YOU CHANGE THE OIL ON A CAR? nah, I've legit never even driven more than once lmao....

EVER GOTTEN A SPEEDING TICKET? ... the one time I drove around it was in an abandoned parking lot and my then-boyfriend was sitting next to me with one hand on the steering wheel it was fun...

EVER RAN OUT OF GAS? .... i almost hit another car that was doing the same thing but i didn't and i was so proud of myself lmao

WHAT’S YOUR FAVORITE KIND OF SANDWICH? meatball sub... or like.... steak & cheese

BEST THING TO EAT FOR BREAKFAST? pancakes, coffee, hashbrowns and/or a breakfast taco, at least two kolaches

WHAT IS YOUR USUAL BEDTIME? midnight or whenever i pass out after work

ARE YOU LAZY? yea

WHEN YOU WERE A KID, WHAT DID YOU DRESS UP AS FOR HALLOWEEN? aw heck so many things! Vampires have always been a big thing for me tho and I was both Spike and Angel from Buffy the Vampire Slayer multiple times lmao

WHAT IS YOUR CHINESE ASTROLOGICAL SIGN? I can never remember which one but either dog or pig

HOW MANY LANGUAGES CAN YOU SPEAK? I can barely speak my first language lmao but I can bluff my way thru German and I've made half-assed attempts at learning Russian, Japanese and Icelandic before...

DO YOU HAVE ANY MAGAZINE SUBSCRIPTIONS? nah

WHICH ARE BETTER: LEGOS OR LINCOLN LOGS? legos you dumb bitch

ARE YOU STUBBORN? sure

WHO IS BETTER: LENO OR LETTERMAN? whoms't?

EVER WATCH SOAP OPERAS? British soaps are genuinely class but I never rly keep up w/ them, also telenovelas are amazing and important...

ARE YOU AFRAID OF HEIGHTS? nah I love heights! I was afraid of them as a kid but ask any of my friends/boyfriends and they'll tell you I'm always trying to get people to go to the top of stuff lmao

DO YOU SING IN THE CAR? only during inebriated night-time road adventures

DO YOU SING IN THE SHOWER? pretty much constantly lmao

DO YOU DANCE IN THE CAR? like... how?

EVER USED A GUN? honestly I've never even touched a gun lmao

LAST TIME YOU GOT A PORTRAIT TAKEN BY A PHOTOGRAPHER? uuh high school I reckon

DO YOU THINK MUSICALS ARE CHEESY? yeah of course who doesn’t

IS CHRISTMAS STRESSFUL? very

EVER EAT A PIEROGI? no but it feels like my kind of shit

FAVORITE TYPE OF FRUIT PIE? (dale cooper voice) cherry pie

OCCUPATIONS YOU WANTED TO BE WHEN YOU WERE A KID? painter or director, something artistic or whatever, maybe something with computers I always figured I’d be good at

DO YOU BELIEVE IN GHOSTS? yeah I love ghosts they're all my good pals

EVER HAVE A DEJA-VU FEELING? yeah and I'll do things multiple times in a row just out of not paying attention lmao

DO YOU TAKE A VITAMIN DAILY? yeah I take an A-Z multivit and cod liver oil usually

DO YOU WEAR SLIPPERS? nah they make my feet too damn warm boy

DO YOU WEAR A BATHROBE? nah but when I'm a guest in a hotel w/ somebody I'm always claiming dibs on the complementary bathrobe lmao

WHAT DO YOU WEAR TO BED? if it's cold I'll wear like a t-shirt or something

WHAT WAS YOUR FIRST CONCERT? I went to a bunch of festivals and free concerts and stuff as a tiny lil' baby ten year old but the first one I went to without parents was probably like... Fall Out Boy? or another band from my 2007 - 2009 emo phase lmao

WALMART, TARGET, OR KMART? the only thing I learned when I was in America was that Walmart is both haunted and cursed, Target is The Promised Land and Kmart is a sensory hallucination

NIKE OR ADIDAS? Adidas.... also I like the new adidas NHL kits sue me....

CHEETOS OR FRITOS? the first time I had Fritos it was with a bean dip and I almost barfed so definitely Cheetos lmao

PEANUTS OR SUNFLOWER SEEDS? both are gross whatever

EVER HEAR OF THE GROUP TRES BIEN? no but they sound very good

EVER TAKE DANCE LESSONS? nah

IS THERE A PROFESSION YOU PICTURE YOUR FUTURE SPOUSE DOING? handsome genius/hockey player

CAN YOU CURL YOUR TONGUE? heck yeah

EVER WON A SPELLING BEE? I legit don't think we have those here but I definately would have if I competed because I was the best damn speller in my class

HAVE YOU EVER CRIED BECAUSE YOU WERE SO HAPPY? I laugh-cry more than anything tbh

OWN ANY RECORD ALBUMS? nah I used to have a record player and I've bought a bunch of records as gifts for people but like I download all my music anyway so I'm 2 lazy 2 cheap lmao

OWN A RECORD PLAYER? ^

DO YOU REGULARLY BURN INCENSE? nah but I love candles

EVER BEEN IN LOVE? yeah but honestly once was enough lmao

WHO WOULD YOU LIKE TO SEE IN CONCERT? literally one of my only goals in life is to see Bjork live before she quits music or I die lmao... also Math the Band (again), Anamanaguchi, Mac Demarco, The Mountain Goats...

WHAT WAS THE LAST CONCERT YOU SAW? not like a concert I guess but I went to see Kim Chi perform in February and it was lit

HOT TEA OR COLD TEA? like... Iced Tea? the way this is worded is disgusting lmao I'll go with hot tea

TEA OR COFFEE? I literally make coffee every single fucking day of my life @ work and like... not only do I now hate it I hate anyone who drinks it lmao

SUGAR COOKIES OR SNICKERDOODLES? what the fuck does this mean

CAN YOU SWIM WELL? yeah!

CAN YOU HOLD YOUR BREATH WITHOUT HOLDING YOUR NOSE? yeah!

ARE YOU PATIENT? yeah!

DJ OR BAND AT A WEDDING? I'm not the kind of person to have friends who are in bands and not ask them to play at my wedding lmao also wedding DJ's are always weird old men

EVER WON A CONTEST? yeah I've won like.. talent shows and stupid semi-academic shit like that but nothing super cool

HAVE YOU EVER HAD PLASTIC SURGERY? nah but no question i'd absolutely get it

WHICH ARE BETTER: BLACK OR GREEN OLIVES? green

CAN YOU KNIT OR CROCHET? nah but i can kind of sew

BEST ROOM FOR A FIREPLACE? every room but only if you live in a log cabin or some shit

DO YOU WANT TO GET MARRIED? yeah but like, not for the sake of being married? 

IF MARRIED, HOW LONG HAVE YOU BEEN MARRIED? ^

WHO WAS YOUR HIGHSCHOOL CRUSH? aw man I threw a lot of time and energy into dating boys in high school but like... my biggest crushes were always unattainable and short-lived lmao so no-one notable...

DO YOU CRY AND THROW A FIT UNTIL YOU GET YOUR OWN WAY? god honestly any single one of my friends/previous boyfriends will tell you I throw tantrums over literally anything lmao... I usually act pretty stable and emotionally mature but when I'm comfortable with people I'll fuck shit up for no reason lmao

DO YOU HAVE KIDS? nah

DO YOU WANT KIDS? I'm way too self-centered and emotionally unavailable for any of that shit right now lmao but in like 10 years I'd be open to it for sure

WHAT IS YOUR FAVORITE COLOR? forest green, goth purples, black, pink, also what can only be described as like, Nickelodeon slime green

DO YOU MISS ANYONE RIGHT NOW? uhhhh pass

WHO ARE YOU GOING TO TAG TO DO THIS TAG NEXT? nobody! it's like, 100 questions long and I don't feel comfortable that tagging any of you won't be annoying lmao but if you wanna do this msg me and I'll tag you in it! ! ! ! 

[kennethmontiveros]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples published first on http://nickpontemktg.blogspot.com/

[samanthasmeyers]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

from Marketing https://unbounce.com/conversion-rate-optimization/call-to-action-examples/ via http://www.rssmix.com/

[roypstickney]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

[josephkchoi]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples published first on https://nickpontemrktg.wordpress.com/

[itsjessicaisreal]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like ���Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

from Marketing https://unbounce.com/conversion-rate-optimization/call-to-action-examples/ via http://www.rssmix.com/

[annaxkeating]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

from Digital https://unbounce.com/conversion-rate-optimization/call-to-action-examples/ via http://www.rssmix.com/

[reviewandbonuss]

Get More Conversions with Lessons from 13 Irresistible Call to Action Examples

What’s the difference between a window shopper and a customer?

I’ll give you a hint: It’s the same thing that separates a scroll-by from a click-through. Or an anonymous lurker from a known lead.

The one thing that all your leads, clickthroughs, and customers have in common is that they’ve taken action. More specifically, they responded to a call to action (CTA) on your landing page, website, or ad and actively made a choice to advance through your sales funnel.

If you want to inspire more of your target audience to convert (which, of course, you do), then you need to step up your call to action game. With the right copy, design, and placement, you can create landing pages with powerful CTAs that motivate website visitors to make a move.

A call to action is exactly what it sounds like: you’re literally calling on your audience to take a specific action. This might be clicking a “buy now” button on a sales page or filling out a lead gen form to “download your free copy.”

The Psychology Behind Effective Calls to Action

Knowing the elements that make for a truly compelling offer (and understanding why they work) is the first step to crafting the perfect CTAs for just about every use case.

So, what makes a CTA effective? Let’s start by looking at some of the hard-and-fast rules for creating irresistible calls to action.

1. Grab the Audience’s Attention

Before a visitor can be persuaded to do anything, they need to first notice the call to action. Use a combination of font, design, and placement on the page to ensure your CTA button or form jumps out from the rest of the content—even during a quick skim.

2. Make a Single, Specific Request

Your CTA is not the place to play hard to get. Instead, tell readers exactly what you want them to do. Though there are various ways to use calls to action, the general rule is that it should align with a single conversion goal at the center of your campaign.

3. Present a Clear Path Forward

Use plain language to set expectations and tell users exactly what they’ll get from clicking. People are less likely to click on a link if they don’t know where it’s taking them, so be clear on what the next step will be—whether it’s a pricing page to “compare phone plans,” an account creation page to “start [their] free trial,” or a registration form to “join [your] community.”

4. Motivate Readers to Click

Use action-oriented language that focuses on results. The basic approach is to use action verbs (like “get,” “download,” “start,” “reserve,” and “grab”) to build momentum. You can also experiment with first-person point-of-view (“Give me my deal”), positive affirmations (“Yes, I want to 10X my ROI”), and creating a sense of urgency (“In limited supply. Claim yours today!”).

5. Optimize and Test

Sometimes the best approach to writing calls to action is to test out several variations. When it comes to optimizing copy, a call to action is one of the easiest things to swap out (and even small changes can make a big impact on your conversions). Smart Traffic uses AI to analyze your visitors and automatically display the most effective CTA to each person.

Where Do CTAs Fit into Your Marketing Campaigns?

Your landing page or marketing campaign is most effective when it’s built around a single conversion goal. That conversion goal is represented on the page as a call to action. This might take the form of a single button (click-through page) or a form (lead generation).

There are several different types of CTAs you might leverage at different points of your marketing funnel. Everything from your campaign goal to your audience awareness should influence how you write calls to action for your sales pages, landing pages, and lead generation forms.

These are the most common types of calls to action marketers need to master.

Lead Generation: A lead generation call to action helps identify viable leads. Whether the prompt is to download a piece of gated content, register for an upcoming event or webinar, or request a quote from the sales team, lead generation CTAs nudge leads to raise their hand and share details that help qualify them.

Click-through CTAs: In many cases, lead nurturing campaigns feature call to action buttons designed specifically to get viewers to click. This could be part of an email campaign, a social media ad, or a landing page, but the aim is always to boost product awareness (“Get a sneak peek at our upcoming release”) and aid discovery (“Click to learn more about this awesome gadget!”).

Sales and Signups: In the right place at the right time, calls to action can fuel sales and convert leads into customers. That means targeting leads who are ready to “buy now”—like those who click through to your sales landing page—and using action-oriented language. This applies to account creation (perhaps for a trial, paid account, or freemium version of the service) and ecommerce checkout pages. (Want to learn more about how ecommerce brands are using landing pages to drive sales? Check out 27 Ecommerce Landing Page Examples to Maximize Sales in 2020.)

Click-to-Call Buttons: Rather than filling out a form or collecting data about leads, a click-to-call button gives prospects a direct line to reach your team. Not only is this convenient, but click-to-call CTAs can be combined with A/B testing and call tracking to boost lead generation. (For an example of just how well this can work, check out how clever call tracking helped this agency get 219% more leads.)

Social Engagement: Brands that successfully promote their products and services on social media use calls to action to drive engagement. By asking viewers to follow, share, like, comment, or smash that subscribe button, you can broaden your reach, increase your following, and build relationships with potential customers.

Next, we’ll explore the most popular use cases using real-world call to action examples from Unbounce customers.

Real-World Call to Action Examples: How Unbounce Customers Use CTAs to Drive Conversions

Here’s how Unbounce customers use CTAs to drive customer actions across a range of industries and use cases. Use these to inspire your next CTA, or A/B test ‘em against one that’s not doing so well. 

CloudSpot | “Get Your App” (App Download)

In this example, CloudSpot uses a lead magnet to attract potential customers, build an email list, and drive app downloads. The entire page is perfectly catered to their target audience (wedding and portrait photographers), which immediately tells leads that they’ve landed in the right place. 

Image courtesy of CloudSpot.

Even the call to action itself is written with the audience in mind. By encouraging readers to “Get YOUR App” instead of “Get OUR app,” CloudSpot cleverly places further emphasis on the reader and draws them into the page. Plus, by promising to help photographers “replace awkward, unnatural moments” with more flattering poses, the benefits are clearly stated in terms related to the audience’s pain points.

The Listings Lab | “Fill Your Calendar with Appointments” (Gated Content)

Here’s an example that reminds us CTAs don’t exist in a vacuum. Even the smartest CTA button copy doesn’t work magic without an assist from a strong headline, supporting copy, and visual cues. Not only is the button itself designed to stand out, but there’s literally an arrow directing readers from the small print to the CTA.

Image courtesy of the Listings Lab.

By promising to show real estate agents how to “fill [their] calendar with appointments” without “working more hours,” the Listings Lab creates some serious incentive for agents to “get [their] free download.” Plus, the headline serves as a clever way to qualify leads by speaking directly to agents who are “stuck at 6-figures.”

There are tons of ways to match gated content with a simple call to action to generate leads. For more real-world examples like this one, take a look at 8 High-Converting Lead Generation Landing Page Examples.

Waldo Contacts: “Get Ready to See Happiness” (Free Trial)

Image courtesy of Waldo.

The secret to good copywriting is balancing cleverness with clarity. It’s not always an easy balance, but a tagline like “Get ready to see happiness” is both cute and concise, making it perfect for this contact lens subscription service—especially when paired with a straightforward benefits statement and a direct CTA.

This call to action example by Waldo effectively drives website visitors to start a free trial because even though the tagline leans towards clever, the call to action button itself is 100% clear about the reader’s next step (“Start your free trial”).

Sourcebooks: “Enter to WIN a Signed Copy!” (Contest Entry)

Image courtesy of Sourcebooks.

Sourcebooks used this landing page to attract leads interested in winning a signed copy of The Similars by Rebecca Hanover. The contest served two valuable purposes: to get people excited for the book (and boost future sales from those who don’t win a free copy) and to build a targeted list of potential leads (by collecting contact info from those who are most interested in this particular genre and author).

An important caveat here is that we typically don’t recommend CTA buttons that simply say “submit.” Although the heading encourages readers to fill out the form (“Enter to WIN a signed copy!”), it’d be worth testing out more actionable copy on the button itself (like “Sign me up!” or “I want to win!”) to see how it impacts conversions.

The round button in the top left corner presents a second, competing call to action (“Click here for an excerpt”). Interestingly enough, this strategy also goes against conventional advice, which would be to focus on one call to action per page to prevent diluting your conversions. However, it works well in this use case because the main CTA is not related to a purchase and because the secondary CTA is an option to preview an excerpt from the book—which actually adds value to the main action of entering the contest, rather than competing.

Athabasca University: “Let’s Get You Started” (Program Registration)

Image courtesy of Athabasca University.

Athabasca University uses landing pages like the one above to drive enrollment for online courses. In this case, they use a soft CTA above the form to get visitors to fill it out and a simple “submit” button at the bottom.

The heading “Let’s get you started…” is less of an order to do something and more of a supportive pat on the back. This tells prospective students, right from the get-go, the school is ready to provide support and help them achieve their goals.

The biggest lesson here is that writing for your audience and speaking to their needs is more important than blindly following any hard and fast rules for call to action writing. If you’re looking to improve your conversion rate for signups or account creation, check out some more of our tips for creating signup pages that convert.

Indochino: “The Tailor Is In” (Appointment Booking)

Image courtesy of Indochino.

By letting visuals of their suits do much of the selling, Indochino shows potential customers what they can aspire to, rather than telling them why they should book an appointment. In this context, their approach makes sense. Afterall, Indochino doesn’t sell one-size-fits-all clothing—but they do aim to make all of their customers look their best.

The call to action itself (a basic, “Book an appointment”) comes across as more of a low-pressure invitation than a marketing move. However, they also sweeten the incentive and create a minor sense of urgency by mentioning that booking your appointment by a certain date will enter you into a draw for a “perfectly tailored wardrobe.”

Awayco: “Free the Funk” (Equipment Rental)

Image courtesy of Awayco.

The use case for this example is a bit different, so the approach is a bit different, too. Awayco is an equipment rental company for surfers and other outdoor enthusiasts. The call to action changes a bit throughout the page, ranging from “Free the funk” to “Book the board” to “I’d like to ride that.” It’s this last one, in particular, that’s interesting because rather than simply asking visitors to do something, Awayco is putting words directly into their mouths—and potentially putting ideas into their heads.

On one hand, trying out different calls to action is kind of like A/B testing within a single landing page. (If you have a heatmap set up on the page, you can see which one visitors click more often.) But more importantly, the variety of CTAs give Awayco more opportunities to play with language and show their audience that they’re on the same, ahem, wavelength.

Shoelace: “Download the Deck” (Free Download)

Image courtesy of Shoelace.

As a Good Witch once said, if you want a wish to come true you must repeat it three times (I’m paraphrasing here). By repeating the exact same call to action three times throughout this landing page (“Download the Deck”), Shoelace keeps the desired action top of mind and reinforces the visitor’s next step at the end of each benefits section.

We also love this example simply because the landing page and call to action design both embody the pop-art animated aesthetic of the brand perfectly—and you can bet the deck matches it as well.

ClaimCompass: “Claim your compensation” (Clickthrough)

Image courtesy of ClaimCompass.

Much like the example above, ClaimCompass drives home the audience’s goal by repeating the call to action three times. However, in this case, the wording is switched up in each instance in an attempt to match the reader’s intent.

They start off with the most forward phrasing at the top of the page (“Claim your compensation”) and tailor the next call to action to readers who are scrolling further for more information—perhaps because they’re unsure if they qualify (“Check if your flight is eligible”). At the very bottom of the page, ClaimCompass ends with the most urgent version of the call to action (“Check your flight now”) to re-engage leads who have scrolled to the bottom.

Bonus Tips to Keep in Mind (+4 More Call-to-Action Examples)

If you’re still searching for inspiration, there are plenty of awesome call to action examples out there in the wild. Here are a few lessons you can borrow from big-name brands.

Match the Messaging to Your Product

At first glance, there’s not a lot going on here–and that’s a big part of what makes this call to action example worth showcasing. The three-word headline and straightforward messaging explain exactly what the product does in the simplest way possible. Not only is this plain old good copy, but the simplicity is also a nod to just how easy it is to “get started.”

This page appeals to those who don’t want to make their own investing choices or actively manage their funds. The clean, simple design and basic language mirror the hands-off user experience offered by this platform. The minimalist messaging aligns with their easy onboarding and low-touch product experience.

The biggest lesson from this example? Keep your page design and call to action minimalist for low-touch products. Or, to apply this more generally, match the messaging to your product and audience pain points.

Use Two-Step User Flows to Gauge (and Grow) Commitment 

This is a great example of how different CTAs can be used at specific points in the customer journey to build momentum and investment.

When leads first visit the page above, they’re invited to start a 15-day free trial. Rather than taking those who click “Try us free” straight to the sign-up page, leads are redirected to a landing page designed to learn more about them.

Everything about this user flow is designed to increase adoption and retention. By inviting prospects to customize their practice (with a casual, non-committal “Sounds good,” no less), Glo is taking advantage of leads’ interest and drawing them deeper into the app experience before they’ve even taken their first class.

Of course, those who click “No thanks” are simply redirected to complete registration. But if you do decide to “design your unique practice,” you’re telling Glo about your skill level and class preferences—which not only gets you more invested in using the app, but also allows them to provide custom recommendations and keep you engaged with relevant messaging.

Nip Objections in the Bud

We’re highlighting this page because it’s such a simple, smart example of catering directly to your ideal audience. In this case, the target customer is budget-conscious, which is why they’re interested in the product in the first place. They’re looking for savings and likely wary of hidden fees or extra expenses. That’s why the button doesn’t just say “Add to Chrome.”

By clarifying that Honey is free to download, the call to action provides extra context and pre-emptively addresses the most relevant customer objection: the cost (especially for a coupon-finding extension).

Play Up Customer FOMO

How often do people “reserve” shoes before they’re available? Most of us probably don’t—at least, not outside of a compelling Kickstarter campaign. Yet, that’s exactly what Vessi is encouraging website visitors to do in this unconventional CTA example.

Vessi taps into consumers’ “fear of missing out” (FOMO) by urging them to pre-order (or “reserve”) a yet-to-be-released sneaker style. This not only builds excitement and creates a sense of exclusivity around the product, but also motivates shoppers to commit to a future purchase.

In this case, the CTA appears on the homepage to draw attention and send more traffic to a specific store page. You can achieve the same effect by using popups and sticky bars to add clickable CTAs to your website or landing page. Best of all, popups and sticky bars makes it easy to experiment with different CTA language, placement, and design to see what clicks—without making changes to the rest of your copy.

Do More with Landing Pages that Inspire Action

A compelling call to action is a key part of effective marketing. In fact, you might say it’s the key. After all, there’s no action—or conversion—without a call to act. It’s your opportunity to ask readers to take a specific action and frame it in a way that speaks to your audience’s needs.

Now that you know what it takes to create an irresistible call to action, it’s time to take some action of your own! Ready to build a landing page that converts? Start applying what you’ve learned today with one of our 100+ designer landing page templates.

https://unbounce.com/conversion-rate-optimization/call-to-action-examples/

[josephlrushing]

Greg’s Gone Vegan? A Review of Veestro’s Subscription Meal Plan

Most nights (and more often days) I dread cooking for myself. I’ve heard that meal plans can reduce the urge to spend money going out to restaurants, so when I found the opportunity to check out Veestro, a Vegan meal subscription plan, I was eager to see how it would fare for a person who’s never been a Vegan.

A Subscription food delivery service that produces organic, non-GMO meals, Veestro gives users the ability to order “packages” of 10, 20 or 30 meals that arrive at your door in just a matter of days. Whether you are someone who enjoys breakfast or practicing intermittent fasting, there’s a little bit of something for you courtesy of Veestro. With a variety of breakfast, lunch, dinners, and desserts, there’s a multitude of options such as breakfast wraps, Pad Thai for lunch, and even a Baked Mac & Cheez dish for dinner. And don’t worry, if you are gluten-free, there are plenty of options available to you as well.

What Veestro prides itself on aside from the delicious foods they provide are the prices. Compared to the $10-12 bucks you spend going to the Salad bar around the corner from your office building, Veestro wants to save you the time and expense costing you roughly $8-10 per meal which is pretty remarkable.

Using completely organic ingredients, each dish is hand-crafted by a chef and packaged, causing you to only have to reheat it on your stovetop, oven or microwave. Now I have to be completely blunt here. The sodium for me was a huge deal for a lot of the meals, some being up to 35% of the daily value in salt. In hindsight, these are prepackaged meals so you’d expect salt to keep the meals preserved to an extent, but still, that is a large amount of salt for someone like myself who already is trying to get rid of water retention in my chubby cheeks.

Aside from this, however, the buildup is simple. You register for your account online, pick the meals (that are well described by both Veestro and the reviews that are left by current/previous customers) that you choose. To start off I went with the “Veestro’s Favorites” options. These were some of the most ordered products by customers, highly rated and assumingly had the most favorable. This is what I received in the box:

1x Red Curry with Tofu

1x Country Fried Chick’n

1x Enchilada Casserole

1x Thai Chick’n Stew

1x Soba Noodles in Peanut Sauce

1x Chick’n Quesadilla

1x Pasta Bolognese

1x Pad Thai

1x Breakfast Burrito

1x Baked Mac & Cheez Dinner

Now I just want to get this out of the way before I start: I’ve never had anyone’s Mac and Cheese (with an ‘S’, not a ‘Z’) better than my grandmothers. And I’ll put this in the most honest way I can possibly put it: I did NOT enjoy the Baked Mac and Cheez. With 33 years of life under my belt, eating like a carnivore, as well as indulging in all of the pasta glorious-ness, I started here. And man was I disappointed. Without harping on it too much, the consistency of the Baked Mac & Cheez gave me vibes of baby food (and taste too). I almost gave up here, but I told myself “Greg, you’re going to convince your body to do a thing its never done. And damn it, we’re sticking to it.

So Day 2, I set myself in motion knowing that sometimes two is better than one, so I opted for the Red Curry with Tofu. It seemed simple, and me being a POC, I figured “hell, if it didn’t have any flavor, I’ll add some seasoning to it, spruce it up and make it mine. And let. Me. Tell. You.

There’s no way in the world you could tell me I wasn’t a vegan that day, haha. Boy, the Tofu is something special. I had never had it before from recent memory, but it had a consistency I liked. The curry tasted delicious and made me want more. I got home that evening and had the second one. And it was JUST as good. 

And..so on, and so on and so on.

But then after about week two, I got tired of the meals I ordered. So I attempted to switch things up using the easy online portal. They make everything pretty self-explanatory for you as I said before, with the ability to skip weeks if you want, (vital for me around CES week), and you can alternate and switch. So you know the first thing that was off my list when I changed things up right? That Mac And Cheez. Nonetheless, when the new week rolled around, the eco-friendly package came as it always did, complete in a large-sized box with dry ice to keep foods frozen for hours in case you get off work late and cannot immediately get to them. Now I’m not sure if it’s just my deliveries of if this is a Veestro thing, but they ALWAYS delivered by food between 4-6 pm which is on par with my wife and I’s home life, so someone can come and grab it.

Here’s a slight knock that’s more so my fault than Veestro’s. Since these meals are frozen, I hope you have the storage for them. I’ve never used Hello Fresh, although I did try (and hated) Blue Apron six years ago, but Veestro meals all require a heap of freezer space. For me, this meant some things needed to be cooked, and some things needed to be tossed. So if you’re like me who might skip a meal here or there, just know, that next week is rolling around and it’s on you to eat that food or ask a co-worker if they wanted to share a lunch with you that day so you can free up space in your freezer.

Now the big question is this: Greg, have you gone completely Vegan?

Absolutely not. At the time I’m writing this I’m craving pasta, and I will say we went out to celebrate my birthday, and ALL I craved was a Filet Mignon. No disrespect to the vegans out there, I LOVE, absolutely LOVE a lot of the meals, and I feel like I will certainly keep using Veestro as a means of trimming the literal fat off my body. I’m not a meal prep person, and Veestro is the best that I’ve seen at making hearty, healthy vegan meals that don’t have some complicated setup with exact measurements that eventually piss you off because they only included “two spoonfuls of glaze” for that delicious dish. Each meal literally has savory glazes, seasonings, sauces, that had me licking the spoon after (especially that dang Red Curry…. MAN).

If you have considered going vegan but don’t know where to start, or if you have thought about weight loss options of going vegan (I know I have) and you aren’t super imaginative in the kitchen, Veestro is probably the best affordable meal plan option I’ve seen. I’m hoping to set up a process for myself where I cook my own (healthy) dinners, and exclusively use Veestro over the coming months in my weight loss journey since I’ve severely broken my resolution on January 1st. But let’s be honest… Resolutions start in February.

You can do a la carte style, meal packs, or even juice cleanses as the celebs do (I’m going to try that one the week AFTER my birthday I promise… I’ll keep you up to date on that). With the auto shipment option, you’ll get a discount on the grand total depending on the package you choose.

You can find out more information about Veestro by heading over to their site.

Source: Manufacturer supplied review unit

What I Like: The dang Red Curry, and a lot of the others; Savory meals that are portioned properly; Can be scanned into MyFitnessPal!!!

What Needs Improvement: Obviously the salt intake is a bit rough; Mac & Cheez

from Joseph Rushing https://geardiary.com/2020/02/12/gregs-gone-vegan-a-review-of-veestros-subscription-meal-plan/