#enticinglandingpages

[mikeconkey]

How To Turn Website Visitors into Customers

Create Sales Pages That Convert - Turning Visitors into Customers

Create the enticing landing page that you deploy to attract prospects and turn them into buying customers, and long-term clients!

Series Blog Post 1 – Get Inspired

A high-converting sales page is a business basic. Whatever your business is, your sales page will become one of your key interfaces with potential customers. This is especially true if you’re offering high-end products and services. It’s essential to spend time and energy on creating the perfect sales page. That’s what you’ll be doing in this course, and what you learn here will be applicable for years to come. In this first module, we’ll look at what you can learn from other people’s high-performing sales pages and how this can inspire you to write your own. Why Your Sales Page Is Important Your sales page isn’t just important to your business because it’s where money changes hands. There are other reasons to focus on the skills and know-how required to create a high-converting page. You want your page to be found on the Internet by people searching for the solution you’re offering. The content of your sales page means they can find you easily. For a large proportion of visitors, this page will be the first connection you make with them. It’s certainly how people will learn all the details of your offer. You’ll also be driving prospective customers to that page through your social media profiles, any advertising you do, and your email list if you have one. Many people will see this page, so it must look professional, appealing, and showcase your work. You want prospective customers to see right away the match between what they’re seeking and what you’re offering. Even if you don’t make a sale to every one of your page visitors this time, the connections you’ve made and knowledge you’ve displayed will encourage people to follow you. At a later stage, after some relationship-building with you, they might become customers too. Key Elements of a Sales Page There’s no one-size-fits-all solution when it comes to sales pages, but there are formats that can be tailored to your specific proposition. You need to find what works best for your business and your product or service. There are two major elements that affect conversions:

Content Headline Subheadings Introduction Your Offer Pricing and Payment Refund Policy and Guarantees Call to Action Buttons Testimonials FAQS Privacy Policy and Terms & Conditions You can introduce various methods to increase conversion, e.g. video, urgency, payment plans Design Font Layout Colors Branding Images There are checklists in the Action Guide to help you remember everything mentioned here, and in a later module we’ll focus on the most effective flow to use. Review Others’ Sales Pages for Inspiration You may not have written your own sales page yet, but you’ve probably seen one (and bought from one). You may have even purchased this course through a sales page. Although we said there are no one-size-fits-all sales page, the more you can get familiar with other people’s pages, the more you can learn. You can then adapt these ideas for your own use. Find sales pages online and look at the key elements we’ve mentioned for content and design. When you find something you like, make sure you store the copy in a swipe file so you can refer to it later. When you research other people’s sales pages online, you can find answers to questions that will help you create your own. A word of warning though: the pages may look fantastic, but you won’t know if these pages convert or not. However, if you look at the leading competitors in your field and their sales pages, then there’s a good chance those pages are converting. When you review these pages, ask yourself: What is enticing me to buy? What types of headlines catch my attention? What visually attracts me so I want to stay on the page? What motivates me to keep reading down the page? Your own experience of buying from sales pages is valuable too if your target market is similar to you: What have you bought from a sales page? What convinced you to buy? How did the page handle any concerns you had? Key Takeaways: If you’re selling anything online, you need a sales page. There are two key elements that affect conversion – Content and Design. Look at tried and tested sales pages online to get ideas for what you like and what works. Action Steps: Quick Win: Set up a swipe file on your computer or smartphone and keep examples of persuasive copy there. Complete the sales page review exercise in the Action Guide which will indicate the data you need to collect as you research other people’s sales pages. Return to MikeConkey.com for the next blog post in this series for "Create Sales Pages That Convert - Turning Visitors into Customers"

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[mikeconkey]

How to Create Sales Pages That Convert

Create Sales Pages That Convert - Turning Visitors into Customers

Create the enticing landing page that you deploy to attract prospects and turn them into buying customers, and long-term clients! Intro - Series Blog Post Whatever business you’re running, you need to make sales. If your business is online, you’ll need a sales page to do the selling for you. You want this page to be high-converting so you can reach more people with your product or service and make the sales you want. To do this you must capture and keep your visitor’s attention from the headline right through to the ‘buy now’ button. What you say on your sales page and how you say it will influence your visitor’s buying decision. It’s not always easy to get the balance right between providing information on your offering and enticing the prospect to buy.  You don’t want to be pushy, but you need to convince your potential customer that you have the solution to their problem so they’ll want to buy. Over this series of these posts, we will help you learn exactly what to do to achieve those sought-after sign-ups! If you’ve never written a sales page before, then we'll provide tips and ‘how-to’ details in this series of posts. If you’ve tried selling online before but haven’t had much luck generating sales, you need to use the high-converting strategies that we will cover. Whatever your experience level, we’ll take you through a step-by-step process of putting your sales copy together, getting the flow right and the visual impact of the page enticing, so that you make the sales you need. Learning Objectives covered in this series of posts: By the time we complete these posts and you have applied what we've provided, you should be able to: Recognize the key elements of a high-converting sales page, so that you can ensure your page contains everything to help you make the conversions you need. Drill down into your ideal customer profile, so you can write sales copy that speaks to them and creates an immediate connection. Clarify the benefits and features of your offer, so that you can show you have the solution your prospective customers are searching for. Choose and clearly explain your pricing strategy, so that you demonstrate the value of your offer and make it easy for people to say “Yes.” Use your copywriting skills to write sales copy that sells, so you can communicate powerfully with your ideal customers through your sales page. Write introductory copy, a video script, and an enticing headline, so that you can grab your visitor’s attention right from the start and keep them reading your page. Inspire trust on your sales page by including testimonials and social proof, so that your visitors are reassured that they’re making the right decision buying from you. Identify common objections and preempt them in your sales copy, so that you eliminate any barriers to purchase your potential customers may have. Introduce ways to increase conversion on your sales page using the strategies of urgency and scarcity, so that visitors will be motivated to take immediate action. Organize the flow of your page and add in the final crucial elements to complete your sales page copy, so that it stands the best chance of converting visitors into purchasers. Design the look of your sales page, so that the page will have a powerful visual impact to encourage visitors to buy. Consolidate and implement your learning and plan further action steps, so that you achieve the goals you set for this course and know how to develop further. As we proceed through the series of blog posts for creating sales (landing) pages that convert visitors to customers, here's a climpse at the topics we will highlight: Blog post 1 – Get Inspired Blog post 2 – Target Your Ideal Customer Blog post 3 – Define the Unique Value of Your Offer Blog post 4 – Choose Your Pricing Strategy Blog post 5 – Draft Persuasive Sales Cop Blog post 6 – Engage Your Visitors at a Glance Blog post 7 – Inspire Trust Blog post 8 – Anticipate Objections Blog post 9 – Use Urgency and Scarcity in Your Sales Copy Blog post 10 – Make Your Page Flow Towards a Sale Blog post 11 – Use Design to Increase Conversions Blog post 12 - Review and Refine We hope you will return frequently to catch our latest post! Thanks for visiting with us...

  Energy 5-2-6 Join Ambit Energy Why Ambit Works The Ambit Energy Story   Read the full article