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mlgindia01 · 9 months ago
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Increasing the Effectiveness of your Marketing Database
If you’re struggling to generate leads for your business or you don’t have the time to keep up with all the social updates that go on, it might be time to start using a Marketing Database. This strategy allows you to target potential clients and create a database based on criteria like location, interests, and more. However, this strategy is only as effective as the quality of the information in your database. You can increase the effectiveness of your database by following certain steps. But what are these databases and how do they work? Find out in this article!
What is a Marketing Database?
A marketing database is a collection of customer information that allows you to target specific groups of people with your marketing messages. Your marketing database will contain emails, names, phone numbers, demographic information, purchase patterns, social media profiles, and more. It helps companies to increase sales by supplying information about their customers. Companies can use this database to target specific customers with marketing campaigns, which can help them get more sales and profits
Why does a Marketing Database work?
A marketing database is a powerful tool that can help businesses grow. They will typically use a marketing database to tailor the content to their subscribers and avoid over-saturating the market with one-dimensional content. It’s important for marketers to make sure they are reaching the right audience and utilizing the tools at their disposal to brand themselves across platforms like social media, email, print, and billboard ads.
Creating a Marketing Database
Creating a marketing database is a crucial part of your business. There are many different ways to do this, all of which have their benefits and drawbacks. Some companies will go with a more manual method, while others will use an automated system that works in the background. To start off, the best way to do this would be to focus on creating and updating your list of customers. You can use your data from marketing campaigns to create a list of all customers who actively engaged with your brand and who haven’t engaged in over a year. Then you can compare your list of customers with new potential customers and see if they match up.
Recording customer interactions
There are many ways to increase the effectiveness of your marketing database. One way is by recording customer interactions. Doing this allows you to compile and review all your marketing data and overall increases the effectiveness of your marketing efforts.
How to analyze the data
Analyzing your marketing database is important because it can help you find potential customers. This, in turn, helps you become more effective in your marketing practices. The key is to identify patterns and use them to direct your marketing efforts.
Making your Marketing Database successful
The marketing database is one of the most important assets you have. The key to making your marketing database successful is the ability to repeat the process and make adjustments along the way. Not all of your efforts will be a success and some posts may not do as well as you hoped. But, if you test and adjust your strategy, you can make it work for you.
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bulkdatabaseindia · 4 months ago
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Chennai Mobile Numbers Database
Learn about Chennai Mobile Numbers Database. Describe the key features of a Chennai Mobile Numbers database and application.
In the digital era we live in today, corporations and NGOs alike would greatly benefit from having a database of mobile phone numbers. This collection of contact information would also be crucial for marketers targeting specific customer segments so that they could enhance their marketing drive through personal information.
An organized mobile number database makes operations easier and enables growth in SMS campaigns, customer outreach, or data analysis. Competitive considerations necessitate being able to stay in touch with clients and customers competently throughout a fast, technology-dependent world through consistent supplies of accurate and updated contact information because people are increasingly using their phones.”
Chennai Mobile Numbers Database
The specific Android area phone data set is a directory of phone numbers belonging to Chennai city, and it frequently features additional data within its portals, including names, addresses, and e-mail addresses.
Employ founders unstructured for business organizations and companies that would like access to new clients inside Chennai, for instance, sales news or so on, and support services besides event advertising.
Key Features of a Chennai Mobile Numbers Database
Geographical Targeting: Address the Chennai region and, hence, local markets so that businesses can successfully target their customers.
Demographic Segmentation: Creating marketing campaigns that are personalized can be challenging if you don’t have detailed information about age, gender, income level, and occupation.
Updated Information: Make sure that the database remains true and keeps abreast of doing so regularly rather than allowing for any misinformation or out-of-date files that would lead to it being unreliable
Compliance with Regulations: By obeying set regulations and laws for data protection, ethical standards in database use are ensured, and this also shields firms as well as individuals.
How to Obtain a Chennai Mobile Number Database?
1. Purchase from Data Provider
Several of firms deal in mobile number databases that are confirmed for accuracy and updated for sales. They guarantee comprehensive details by observing prescribed laws.
2. Build Your Database
Gather phone numbers from client interactions, registration forms, loyalty schemes, competitions, and promotions. Using this method guarantees that the information collected is exactly what your business requires.
3. Collaborate with Local Businesses
Share resources and data by partnering with other businesses in the locality. This collaboration will lead to an increased reach for your business and enhancements to its database.
4. Utilize Online Directories
It is important to note that public records and online directories are essential access points for contact details. However, caution should be taken in the way collected information is used by ensuring it adheres to moral conduct as stipulated in regional laws.
Applications of a Chennai Mobile Numbers Database
SMS Marketing: In the domain of enterprise marketing, contextual marketing is a dedicated module that involves sending marketing messages, offers, and updates tailored to the mobile phones of potential clients directly.
Telemarketing: Contacting possible customers and presenting products or services.
Customer Support: “Delivering swift help and backing to clients through immediate interaction.”
Event Promotion: Let residents find out about local events, sales, launching new products, and other important messages.
Surveys and Feedback: Gathering consumer feedback and product or service observations related to developments involved in surveying.
Conclusion
The Chennai Mobile Numbers Database business opportunities are increased, and customers are reached in one of the most productive economies in India. This resource gives you new contact details, thus helping you to improve your marketing plans as well as enhance client ties, leading to extensive customer base penetration.
Using custom messages in Chennai’s lively setting can help one advance positively and achieve long-term objectives while building a real connection with the audience.
More Information About Plan and price Visit our website :- https://bulkdatabase.info/
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databaseproviderindia · 14 days ago
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B2B Database Provider Company in India- Metaldevastationradio
Are you searching for a top industry B2B database provider company? Choose 77Data is one of the best and leading b2b database provider companies in Delhi, NCR, India. 77Data covers all Indian cities/states. It provides all types of b2b, including manufacturing, machinery, business, and industry databases.
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thegrowthfile · 19 days ago
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digitaldesh · 2 months ago
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healthcare-tourism-india · 5 months ago
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Choosing Max Hospital for Orthopedic Surgery: A Wise Decision
Max Hospital best orthopaedic surgery in India employs the latest minimally invasive techniques that lead to quicker recovery times and better outcomes for patients.
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revampingit · 6 months ago
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Elevating Business Reach: Unveiling the Best E-mail Marketing Service in Delhi
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RevampingIT
The bustling metropolis of Delhi, where every business strives to stand out amidst the vibrant competition, the significance of effective digital marketing cannot be overstated. In this digital age, where communication is predominantly conducted through online platforms, e-mail marketing emerges as a pivotal tool for businesses aiming to reach and engage their target audience effectively. RevampingIT, hailed as the premier e-mail marketing service provider in Delhi, offers comprehensive solutions tailored to elevate businesses to new heights of success. In this article, we delve into the essence of e-mail marketing, explore the distinctive features of RevampingIT, and elucidate why it stands out as the epitome of excellence in the realm of digital marketing.
The Power of E-mail Marketing
E-mail marketing has emerged as a cornerstone of contemporary marketing strategies owing to its unparalleled effectiveness in fostering direct communication with the target audience. Unlike traditional marketing channels, e-mail marketing enables businesses to deliver personalized messages, thereby forging meaningful connections with potential customers. Moreover, it offers a cost-effective means of reaching a large audience, maximizing ROI, and facilitating precise tracking and analysis of campaign performance. In essence, e-mail marketing serves as a potent catalyst for driving brand awareness, nurturing leads, and fostering long-term customer relationships.
Unveiling RevampingIT: Redefining E-mail Marketing Excellence
At the forefront of e-mail marketing innovation in Delhi stands RevampingIT, a dynamic firm committed to empowering businesses with cutting-edge digital marketing solutions. With a steadfast dedication to delivering unparalleled results, RevampingIT distinguishes itself through a myriad of distinctive features.
Tailored Campaign Strategies:
Recognizing that one size does not fit all, RevampingIT adopts a bespoke approach to e-mail marketing. Each campaign is meticulously crafted to align with the unique objectives, target audience, and brand identity of the client, ensuring maximum relevance and impact.
Compelling Content Creation:
 In the realm of e-mail marketing, content reigns supreme. RevampingIT boasts a team of seasoned content creators adept at crafting compelling, engaging, and conversion-driven content that resonates with the target audience, driving click-through rates and bolstering brand loyalty.
Advanced Automation:
Leveraging the latest automation technologies, RevampingIT streamlines the e-mail marketing process, enabling businesses to deliver timely, personalized messages at scale. From automated drip campaigns to behavior-triggered responses, automation empowers businesses to nurture leads efficiently and drive conversions effectively.
Robust Analytics and Optimization:
 RevampingIT leaves no stone unturned in its quest for e-mail marketing excellence. Through rigorous analytics and continuous optimization, the performance of each campaign is meticulously monitored, allowing for data-driven insights and iterative improvements that maximize ROI and drive sustainable growth.
Compliance and Deliverability:
 In an era marked by stringent data privacy regulations and evolving ISP algorithms, RevampingIT prioritizes compliance and deliverability. By adhering to industry best practices and employing advanced authentication protocols, RevampingIT ensures that e-mails reach the intended recipients’ inboxes, thereby maximizing reach and engagement.
The RevampingIT Advantage: Driving Business Success
In a competitive marketplace inundated with myriad e-mail marketing service providers, RevampingIT emerges as the undisputed leader, offering unparalleled value and driving tangible business outcomes. By partnering with RevampingIT, businesses can unlock a myriad of benefits, including:
Enhanced Brand Visibility: Through strategic e-mail campaigns tailored to resonate with the target audience, businesses can amplify their brand visibility, fostering top-of-mind awareness and positioning themselves as industry leaders.
Increased Lead Generation: By delivering compelling content tailored to address the pain points and aspirations of the target audience, RevampingIT empowers businesses to generate high-quality leads, nurturing prospects through the sales funnel and driving conversions.
Improved Customer Engagement: With personalized, relevant, and timely e-mail communications, businesses can forge meaningful connections with customers, fostering loyalty, advocacy, and repeat business.
Optimized Marketing ROI: Through data-driven insights, continuous optimization, and advanced automation, RevampingIT maximizes marketing ROI, enabling businesses to achieve sustainable growth and outpace the competition.
Conclusion: Empowering Businesses for Digital Success
In conclusion, e-mail marketing stands as a cornerstone of contemporary marketing strategies, offering businesses a potent means of reaching and engaging their target audience effectively. In the bustling metropolis of Delhi, RevampingIT emerges as the beacon of e-mail marketing excellence, empowering businesses with tailored strategies, compelling content, advanced automation, and robust analytics. By partnering with RevampingIT, businesses can unlock the full potential of e-mail marketing, driving brand awareness, lead generation, customer engagement, and sustainable growth. In the dynamic landscape of digital marketing, RevampingIT stands as the trusted partner for businesses seeking to elevate their presence, expand their reach, and thrive in the digital age.
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gandhitechnowebsolutions · 6 months ago
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Strategies for Building an Engaged Email Subscriber List
Building an engaged email subscriber list requires a thoughtful and strategic approach. By offering compelling incentives, creating valuable.
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salezshark · 2 years ago
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Beat your competitors with SalezShark Connect+ - Get a complete list of email ids of companies with a reliable, accurate, and consistent database. Fetch the data you need to succeed.
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77 Data.Net is a b2b database company in India. Get our B2B database and connect with millions of live customers and validated emails with our B2B database. call us 8882956467
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mlgindia01 · 1 year ago
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HR Heads Database India | All India HR Email Lists Provider
Best HR Heads, HR managers database provider in India. MLG is a leading HR manager lists service provider. Buy our HR Heads and managers database and Connect with human resource heads across India along with their validated email lists.
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bulkdatabaseindia · 2 months ago
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Mobile Number Data base
Learn about Mobile Number Data base. Discover mobile number is a set of numbers that are different from one another and are given to a cell phone to make calls, send text messages, and use other mobile services.
Introduction
The number of a cell phone or mobile line is a one-of-a-kind string of digits given to a mobile device. This enables the user to receive calls, make calls, send messages, and use multiple mobile services.
Every digit is associated with a certain mobile telecom service provider that routes calls and texts to the respective gadgets.In various digital services, mobile numbers are additionally usable for account validation and identity confirmation.
Mobile Number Data base
Mobile number Data base are gathered in a database that is widely used for various purposes, such as advertisement and market research. Businesses and organizations that make use of direct communication methods, like SMS promotions, customer outreach, and lead generation, find these databases to be very useful. Below is an in-depth examination of mobile number bases:
Types of Mobile Number Data base
1. Consumer Databases
These databases contain the phone numbers related to a single user. Usually, they are utilized by companies for marketing intent, including but not limited to dispatching advertisements or specials through SMS. Demographic factors, areas, or buying habits could break down consumer mobile number databases.
2. Business Databases
There are companies and business professionals’ contact details found in business mobile number databases. That is helpful for B2B marketing, sales outreach, and professional networking. A company’s name, the type of fields they deal with, as well as function in terms of services offered, could be what the database contains.
How Mobile Number Data base Is Used?
Here is a list of some points they utilized:
SMS Marketing: Text message marketing is one of the most popular applications for mobile number databases. To reach out to customers, companies send out texts with advertisements, invites, and other transactional messages that are received directly on their mobile phones.
Customer Relationship Management (CRM): To make customer communication more effective and efficient, companies integrate mobile number databases with their CRM systems. This enhances the overall customer experience and retention by providing customer support, gathering feedback, and individualized marketing.
Lead Generation: As for generating leads, mobile number databases are often used in situations where sales teams or marketers reach out to potential customers with offers or information about services or products.
Market Research and Surveys: Such databases are being used by businesses for carrying out market research or customer satisfaction surveys. Sending surveys via SMS can yield quick responses, giving businesses real-time insights into customer opinions and preferences.
Service Notifications: Organizational entities, particularly in finance and medical fields, utilize telephone directories of cell phones in dispatching/reminding their patrons on issues such as service changes. The banks may send alerts regarding transactions or updates that are related to the accounts.
Conclusion:
Mobile Number Data base are crucial for how people communicate today, acting as an avenue for dialing up friends and relatives via voice calls or sending text messages or emails. In our lives today, they have become an essential part that guarantees connections of diverse types; this is evident in their various roles ranging from individual relationships through to safe e-commerce transactions.
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seoontumbler · 2 years ago
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Investing in Quality B2B Email Lists
B2B email marketing lists are not only vital, but they are also more successful than in the past. Learn how good B2B email lists can benefit your marketing approach.
In today's customer-driven economy, knowing who to target, when to reach them, and through what channels may make or break a marketing endeavour. Through email lists and email marketing, a company or organisation can reach out to a large number of clients. A McKinsey & Company study discovered that email marketing is 40 times more effective than social media initiatives. It is the most effective approach for businesses to reach out to and capture the attention of their customers.
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24-7-testing · 11 days ago
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The end of the year can be tough for a lot of people. My goal is to make it a little bit brighter! Announcing once again the return of..
The Portal Holiday Spirit Initiative!
To help bring a smile to people's faces this year, I am sending FREE Portal-Themed Holiday Cards to anyone who requests one!
This year's cards follow the same format as last year: there is only one card design, this time featuring artwork from your's truly! The cards are still customizable to any Winter Holiday of your choosing, but you'll have to wait for your card to arrive in order to customize it (the method takes cues from the Portal game's sense of humor, and is very much on-brand).
This year is PHSI's 6th year! I'm so grateful to everyone who has participated over the years, whether you've reblogged and shared, requested cards, helped with artwork, or helped in other ways. You all are so amazing! Thanks for volunteering your time, talents, and support to help make PHSI a special fandom tradition!
If you would like to receive a Portal-Themed Holiday Card:
Visit bit.ly/PHSI-2024 ...
Answer the questions in the forms...
Wait for your card to be sent!
It's that easy! Card Requests are now open, and close on December 20th in order to give me enough time to make and send all the cards before the end of the year. Please submit sooner rather than later so I have time to finish them all!
Also, please don’t be afraid to request a physical card if you don’t live in the US! The card service I use says they ship worldwide and, while it might take a bit longer for you to receive your card depending on what country you live in, the cards will get mailed to whatever address you provide, domestic or foreign. Last year I mailed/emailed a total of 111 cards to the United Kingdom, Canada, United States, Brazil, Romania, Poland, Australia, Germany, India, Japan, and New Zealand!
I’m glad to be a part of the Portal Fandom and hope to bring a smile to others in the Fandom this year, just as in years past! Designing and emailing Holiday Cards takes time and effort, and sending physical cards is expensive. While it isn't a requirement to receive a card, I would greatly appreciate if you'd like to give $4 to cover the cost of your card or someone else's. Please visit ko-fi.com/247testing and click the Donate button if you want to help out. Thanks!
Answers for common questions and concerns below:
Worried about providing a mailing address, for whatever reason?
PHSI has an eCard option! All you need to provide is a name for me to call you by and an email address to receive your card!
Worried about requesting a card because you don’t live in the US?
PHSI mails to any address provided, whether domestic or foreign! However, please wait patiently for your card, due to the current global rate of shipping.
Worried that you can’t give $4 to cover the cost of your card or someone else’s?
Requesting a card from PHSI has been and will always be FREE! However, giving $4 to the initiative helps me pay for the printing service and postage to mail physical cards. I gratefully appreciate any contributions received, even if it’s just a comment saying thanks!
Worried because you don’t know how to support the artist of the card you received?
The artist’s social media is listed on the back of every card featuring their artwork. Look them up, commission them, reblog their art, and support them however you can!
Worried because you haven’t received your card yet?
Double check your email inbox and junk folders. I send everyone an email that either confirms your Holiday Card has shipped or includes your eCard! Physical cards take 1-2 weeks to arrive. If your physical card fails to show up after the first week of January, please reach out to me and I’ll send you a replacement eCard!
Worried because you received your card and don’t know what to do now?
Make a post about it! Include pictures, videos, or anything you’d like, and tag me in the post (@24-7-testing) so I can reblog it! If you don’t want to show your card off, that’s ok too!
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ewanmitchellcrumbs · 1 year ago
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Stuck On You
Pairing: Michael Gavey (Saltburn) x f!reader Warnings: Dark themes, slut shaming, obsessive behaviour, smut.
Word count: ~6k
Summary: When her email is hacked and racy photos she'd sent to her boyfriend find their way onto Myspace, she becomes the social pariah of Oxford University. She turns to the only person she believes is intelligent enough to be able to help; Michael Gavey. Could uncovering the truth of the situation make things worse than they already are?
Author's note: Written to celebrate one year of my blog existing. Sorry for the delay. Crumbageddon beat the shit out of me. No tag list. Follow @fics-by-ewanmitchellcrumbs and turn on post notifications. Community labels are for cops.
“Using a painting of that former duchess as a conversation piece, he describes what he saw as her unfaithfulness, frivolity, and stubbornness, and implies that he prefers her as a painting rather than as a…as a living woman,” her voice shakes, stumbling over her words, watching as her essay papers slip from her hands, fluttering towards the rug of the study.
“Sh-shit…I’m sorry,” she stammers, leaning down to snatch them back up, feeling her skin heat up with embarrassment as she attempts to rustle them back into order.
“Everything alright?” Professor Ware asks, shifting in his seat and clasping his hands in his lap.
“Distracted by her own portrait, I should imagine,” snarks Farleigh, cutting her off before she has a chance to reply. 
He smirks up at her, before returning his focus to the screen of his Macbook, fingers tapping quickly across the keys as he sits on the floor with it in his lap, leaning back against the armchair she currently sits in, his legs crossed at the ankle.
Of course he’d left it until the last minute to do his essay. Lazy prick.
“Stop it,” she hisses, knocking his shoulder with her knee.
“Why? It’s up again already anyway,” he retorts with a casual shrug, not bothering to look at her this time.
Her blood runs ice cold, dread gnawing a pit in her stomach. That would be the fourth time this week.
“Where?!” She demands, leaning down to snatch Farleigh’s Macbook from him, ignoring his protestation of “hey!” as she clicks on the minimised Internet Explorer window to see her Myspace profile already open.
Just as he’d said, there she is. Her profile picture depicts her in a lacy two piece lingerie set, laying on her bed, her cleavage, stomach and thighs on full display. She’d thought the angle flattering when she’d first held the digital camera above herself and snapped the picture, but now it’s splashed all over the internet for everyone to see. It makes her feel sick.
“I have to go,” she says hurriedly, shoving Farleigh’s Macbook back into his lap and stuffing her essay papers into her bag.
She almost trips over Farleigh’s long legs in her rush to escape the tutorial room, the air suddenly feeling too thick and difficult to breathe, as her heart hammers in her chest. Her feet carry her down the hallway in quick strides, no particular direction in mind, just eager to get away.
It had all seemed like innocent fun at first. She had felt excited on the second day of Fresher’s Week when a group of girls from the floor of her accommodation had invited her to go shopping with them
They had wrinkled their noses as she had beelined for the Ann Summers in Westgate Shopping Centre, lured by the big, red sale banner in the window.
“Oh darling,” India had cooed, “don’t buy that rubbish. We’ll get the train into London and take you to Rigby and Peller in Mayfair, if it’s lingerie you’re after.”
She had balked inwardly at the thought of how expensive that would be, but had simply smiled politely, stating “this is fine”, more than happy with the matching black lace set she’d picked from the sale rail.
Back in her room, she’d tried it on, loving the way the material hugged her curves and felt against her skin. Excitedly, she’d dug out her digital camera, contorting herself into various poses that she felt best displayed her assets, until she was satisfied she had several that looked good.
She hadn’t seen her boyfriend, Jake, since she had left for Oxford and he had gone to Brighton. Their reading weeks didn’t align, which meant they’d have to wait until the term came to an end to see each other at Christmas.
Emailing him the photos had felt like a nice way for them to maintain some sort of intimacy, despite the distance, and he’d certainly appreciated it, as a couple of hours later she’d gotten a text from him which simply said “wow!”
The high from that had left her with a smile on her face for days, until she’d stepped out of a tutorial a few days later to see a missed call and a text from him.
“What the fuck are you playing at?!” It had read.
She’d called him back straight away, the urge to vomit growing acrid in her throat as he’d told her what he’d seen, holding the phone to her ear with her shoulder, she’d scrambled with shaking hands to free her laptop from her bag, to confirm what Jake was saying.
There it was. Her Myspace profile picture had been changed to one of the lingerie photos she’d sent to him. This one was a full length photo she’d taken, aiming the camera at the mirror in her room.
The hot prickle of tears had burned beneath her eyelids, as she’d drawn in a shaky breath. “Wh-why would you do that?” She’d whispered tearfully into the phone.
“It wasn’t me!” Jake had snapped angrily. “Perhaps if you hadn't taken those bloody photos in the first place then this wouldn’t have happened.”
“Are you seriously blaming me?!”
“It just looks bad. I think maybe we should cool things for a bit, I can’t with be someone that—”
Tears had rolled down her cheeks as she’d pulled the phone away from her ear, seeing the call had cut off. She’d run out of credit. In a way, she was grateful; she didn’t want to listen to Jake ending their relationship, to continue to blame her for something that wasn’t her fault.
She had taken the photo down, changed her profile picture back to what it was before, and changed the password for both Myspace and her email. However, the damage was done, the whispers of “slut” as she walked to lectures had already started.
Another two days later she had entered the IT lab to print out her essay, and saw a group huddled around a computer, laughing together. They had turned, immediately quietening down, their voices hushed whispers as they looked at her. 
She had pushed them apart, already knowing what it was they were all looking at, but wanting to confirm it. Just as she’d suspected, her Myspace profile was open. This time her photo had been changed to an over the shoulder shot. The side of her face and her buttocks visible as she’d arched her back.
Running back to her room, tears of humiliation blurring her vision, she’d taken the photo down again and changed all her passwords. But once again, it was too little, too late. A print out of the photo slipped beneath her door that same day, with the word “whore” scrawled across it.
Her friends were already starting to pull away, the invites to the pub had dried up into nothing. When another photo had been uploaded, Felix had pulled her to one side.
“Look, I think it’s incredibly daring of you to be doing what you’re doing, and I respect the fuck out of you for it, really I do,” he’d said, eyes filled with sympathy as he’d looked down at her. “But a few of us really aren’t comfortable with how you’re going about…getting attention, so I just think it’s for the best if we take some space until you’ve figured out whatever this is.”
She had been stunned by his words, her eyes going wide as her mouth had dropped open. “You think I’m doing this to myself?!”
“Well, what else are we supposed to think? We’re worried about you. There are better…healthier ways to make yourself stand out. Just come clean and all of this can stop.”
Turning away in disgust, anger and betrayal flaring white hot in her chest, she’d walked away. This was happening to her, she wasn’t complicit in it, and yet people continued to act like it was her fault. She had started to wonder if she really was to blame. Had she tempted fate by taking those photos in the first place?
Today was the fourth time a photo had been uploaded and having fled from the tutorial with Professor Ware and Farleigh, she finds herself in the Bodleian Library, having walked on instinct. 
It serves as a quiet refuge for her in moments when she feels overwhelmed, hiding among the shelves, admiring tomes that are older than she is. She’d come here on her first day, when the influx of new people, sights and sounds had become too much, and she had crouched between the stacks the first time one of her photos had been leaked. The smell of old books and the peace and quiet feels safe.
Walking silently between the study tables she spots him, alone, as he always is; Michael Gavey. He is hunched over a notebook, scribbling furious notes, stopping occasionally to push his glasses up the bridge of his nose with his index finger.
She had thoroughly embarrassed herself the first time she’d met him, the only time she had ever spoken to him. It had been the night of the fresher’s welcome dinner. She’d heard his outburst in the dining hall, heard how he had answered the subsequent multiplication sum flawlessly and been bowled over by how effortlessly brilliant he was. It was intimidating.
Yet, later that evening fuelled by the courage of five tropical watermelon flavoured Bacardi Breezers, she’d stumbled over to him in the rec room, ignoring how he’d recoiled slightly at her advancing towards him.
She’d wrapped an arm around his neck, taking no notice of the way he’d stiffened beneath her touch.
“Wha’s nine hundred and ninety nine divided by thirteen?” She’d slurred into his ear.
He had bristled slightly, before answering quietly. “Seventy six point eight five.”
She had giggled, patting his cheek, knocking his glasses askew. “Don’t even know how to check that, but I’ll take your word for it, genius.” 
Kissing his cheek, she’d stumbled away, leaving him to wipe away the sticky residue her lips had left behind, while Felix and Farleigh had fallen about themselves, laughing, finding it far funnier than she’d intended for it to be. She had ended up making him a laughing stock without even meaning to.
The memory fills her with shame. She really did find him impressive. He was precisely the type of person she had wanted to rub shoulders with when she arrived at Oxford, yet she had made a fool of herself instead.
She smiled at him whenever she caught his eye on the rare occasions they crossed paths, but he’d either look away or stare at her expressionless.
Perhaps now was her opportunity to make amends. She has no friends now anyway, so it’s not as though she has anything to lose.
Walking over to his table, before she has a chance to talk herself out of it, she sits down heavily in the seat next to him, depositing her bag onto the tabletop.
Michael’s pen pauses its movements, and slowly his head turns to the side, narrowing his eyes at her in silent question.
She suddenly has the urge to run, realising this was a terrible idea. She feels enormous discomfort beneath the scrutiny of his gaze yet, determined to push through it, she offers him a bright smile.
“You’re Michael, aren’t you?” She says, attempting to sound more cheerful than she feels.
“Yes,” he replies simply, placing his pen down and straightening in his seat.
“Thought so. I’m–”
“I know who you are,” he cuts her off. “What do you want?”
“Oh,” she swallows, shifting awkwardly in her seat. She hadn’t anticipated him being quite so blunt. “Well, I wanted to apologise for how I behaved on the first night. I thought maybe we could be friends?”
He scoffs, the corners of his mouth turning up into the faintest of smirks. “As if I’d be friends with someone who’s reading literature. Why pay all that money in tuition fees for a glorified book club?”
For a moment she doesn’t know what to say. Shock, offense and hurt swirl in a hot mixture in her chest. She fights the embarrassing urge to burst into tears. Her voice is small and weak when she finally asks “How do you know what I’m studying?”
Michael nods towards the desk. “There’s a book of Robert Browning poetry sticking out of your bag.”
“Right, yeah…” She feels her skin heat up, turning to slowly tuck the book further down inside, still able to feel his eyes upon her. It’s disconcerting to be observed so closely.
“Where’s that group of losers you usually hang around with anyway?”
The question takes her by surprise, and she laughs softly, though there is no real humour to it. “I don’t think they want to hang around with me anymore.”
“So you’re a Norman no mates too then?”
His expression has softened, a slight playfulness brightens his blue eyes as she looks back at him, and she can’t help but smile. “Yeah, I suppose I am.”
He leans forward, resting his elbow on the table and propping his chin up on his hand. “Hmmm. So they got bored of you then?”
“No…I–”
She sighs exasperatedly, running a hand through her hair, before digging through her bag to pull out her laptop. “It’s probably easier if I show you.”
Setting the laptop down on the table, she loads her Myspace page, the same picture she’d seen on Farleigh’s Macbook earlier still set as her profile photo. “Someone keeps changing my profile picture to this. I sent my boyfriend…ex-boyfriend…some photos and now someone has them and keeps doing this every time I change it back.”
Michael’s expression is impassive as he stares at the screen. “Have you changed your passwords?”
“Yes,” she sighs.
“So, you’ve been hacked.”
“Looks that way…I don’t suppose you know anything about computers? Maybe you could help me figure out who’s doing this?”
“Ah,” he clicks his tongue, staring intently at her, “so there it is, pretending to befriend the college nerd because you need computer help. Do you not think it’s a bit of a tired stereotype to assume that because I’m reading maths I’d be able to help you with your IT issues?”
“No, it’s not like that!” She protests, her eyes welling up with tears. She turns away, defeated, deciding this is a lost cause and closes her laptop. “I’m sorry, I’ll leave you alone.”
He sighs. “Well, there’s no need to cry about it. I can help you, just not right now. Are you free later this evening?”
She sniffles, her eyes going wide as she looks at him in surprise. “Really?”
He nods, closing his notebook and slipping his pen into his breast pocket. “I’ve got a tutorial in twenty minutes, but I can help trace the IP of whoever’s hacked you. I’m on the first floor of the Brasenose, second room left of the staircase. I’ll be back around five.”
Nodding, she immediately feels lighter, the possibility that this may finally come to an end instantly lifting her spirits. A chance to get her life back. “That’s perfect, I’ll see you then. Thank you so much.”
He rises, his gaze remaining fixed upon her. “See you later.” 
The way he addresses her, first and last name, sends a shiver down her spine as she watches him turn away and walk slowly out of the library. She wonders what she has gotten herself into, but with no friends and no other options there is little else to be done.
She is filled with restless energy for the rest of the day, unable to sit still or concentrate during the only other lecture she has that afternoon, until eventually she finds herself standing outside of Michael’s room at quarter past five, the hours leading up to that feeling as though they’ve lasted an eternity.
Where there is the faint sound of music or talking coming from the doors she’s passed already on her way here, she is struck by the eerie silence she is met with from his, and wonders for a moment if he’s even home.
Nervous excitement crackles like electricity through her body and her knock is louder than she intends for it to be. She hears shuffling from the other side, until the door swings slowly open. Michael stands poker straight on the threshold, staring down at her.
“Did you bring your laptop?” He asks.
Yet again she is taken aback by how forthright he is, but she nods, stepping in as he moves to the side to let her pass.
Looking around the room, she takes in the plainness of his bedspread, the shelves of mathematics and physics textbooks, the desk set up in the corner that has his laptop open on it. There is nothing that gives even the slightest indication as to who he is as a person.
The sound of him clearing his throat startles her attention back to him, and she turns with an apologetic smile to face him. “Sorry, always weird being in someone else’s room…”
“Right,” he replies, his gaze unwavering as he looks at her. “Laptop?”
“Oh, yeah, sorry,” embarrassment heats up her skin, as she rummages in her bag, taking it out and handing it to him.
He settles it next to his own on the desk, before taking a seat.
She stands awkwardly in the middle of the room, looking around, not quite knowing what to do with herself. “Um…where should I…?”
“Anywhere,” he says with a dismissive wave of his hand, not looking at her.
She settles on the edge of the bed, running her hands over the soft cotton of the duvet cover. It’s an odd sensation to sit so casually in the space that she knows he sleeps. It feels too familiar, too intimate.
Glancing to the side, she notices the shimmer of gold and purple in the bin. She smiles to herself, having learned something about him in spite of the lack of personal effects in his room. He has a sweet tooth, evidenced by the Crunchie bar wrappers in the bin.
“Password?” He asks, and her head snaps up towards him.
“Hmm?”
He turns in his chair, resting his arm on the back of it, glaring at her over his shoulder. “The password for your laptop, what is it?”
“Oh!” She exclaims. “Is it safe for me to tell you that?”
“It is if you want me to help you,” he sighs.
She squirms uncomfortably. He has the innate ability to make her feel small, foolish, but what’s most disconcerting is that she doesn’t dislike it, there is something about him that draws her to his condescension. 
“It’s Shakespeare,” she tells him sheepishly, “with a four in place of the first A.”
“What about the passwords for your email and Myspace accounts?”
“The same.”
“The same?!”
“I’ve changed the passwords each time a new photo has been posted, but it’s just easier to have the same one for everything.”
He groans, pushing his glasses back up the bridge of his nose. “No wonder you’ve been hacked, typical fucking liberal arts student.”
She lowers her gaze, fingers plucking nervously at the bedspread. “Different passwords for every account, got it.”
“Well, that’s a start, yes,” he tells her, turning back to the screens. “Has anyone but you had access to your computer?”
“No, it stays in my bag when I’m not using it.”
She sits watching him tap away at the keyboards of both laptops alternately for a few moments before she speaks again. “I’m not stupid, you know,” she tells him, her voice sounding meeker than she means for it to. “English Language and Literature is no less of a respectable course than Mathematics. I wrote an essay on the Robert Browning poem, My Last Duchess, recently. It’s a fascinating piece, focusing on the Duke of Ferrara using a painting of his former wife as a conversation topic. The Duke speaks about his former wife's perceived inadequacies to a representative of the family of his bride-to-be, revealing his obsession with controlling others in the process. Browning uses this compelling psychological portrait of a despicable character to critique the objectification of women and abuses of power. It’s a compelling commentary on social status and elitism.”
“What would you know about either of those things?” He asks, continuing to type.
“More than I’d like to,” she says quietly, “I don’t fit in here, not really. I earned my place with a scholarship.”
He pauses, stiffening, glancing over his shoulder at her with a “hmm”.
“I’ve managed to get into the access logs for both your email and Myspace accounts,” he tells her. “There are two sets of IPs that have accessed both accounts in the last week, but both are eduroam IP addresses.”
“What does that mean?”
“It means that whoever is uploading those photos is doing so from the university.”
The revelation hits her like a punch to the gut, she feels paralysed, unable to speak as his words sink in. A part of her had wanted to believe it was Jake. To think there is someone at the university who is doing this to her makes her feel nauseated. Her mind races with the possibilities of who it could be. Felix? India? Farleigh? What reason could any of them possibly have to want to do that to her?
“What should I do?” She asks worriedly, staring at Michael with her brows pinched together. “Do you think reporting it would help?”
He swivels his chair fully around to face her and shakes his head. “Not if you intend to keep your scholarship. Rocking the boat over leaked nudes won’t look good to the university board, they’ll take issue with the fact that you even took those photos in the first place.”
“So I just have to let this keep happening?” She feels her throat tighten, wetness rims her eyes.
“Change your passwords,” he says matter of factly. “A different one for every account.”
She nods, expelling a shaky breath, before standing. “I should probably get going. Thank you…for everything.”
Before she goes to bed that night, she changes her passwords - a different one for every account she owns, and deletes the newest uploaded photo, returning her profile picture to its original state.
As far as she is concerned, that should be the end of it. However, her breath hitches, icy cold fingers of fear gripping her heart when she logs on the following morning. Not only has her profile picture been changed to another photo from the set she’d taken for Jake, but the “about me” section now reads “vapid cunt”.
On autopilot, she dresses, taking her laptop and walking the six minutes from Christ Church Halls to Brasenose College.
As soon as Michael’s door opens, she flings her arms around his neck, sobbing into his chest. He stiffens, not returning the gesture, until she finally pulls away.
He straighens, adjusting his glasses. His hair is rumpled from sleep, clad in a t-shirt and plaid pyjama bottoms.
“God, I’m so sorry, I woke you up,” she says tearfully, “I should go. I didn’t think, I just–”
“It’s fine,” he says flatly, ushering her in.
She sits down on the bed. It’s unmade, still warm from where he’s been sleeping in it. The feeling sends a shiver down her spine, despite her emotional distress.
Gingerly he sits next to her, keeping a respectable distance as she removes her laptop from her bag and opens it. “It’s happened again. I did everything you said to do, but it’s happened again, and it’s worse this time. Look–”
Handing him the laptop she shuffles closer to him, her thigh pressed against his. She can feel the warmth of him through her leggings. It causes butterflies to flutter in her belly, it’s been so long since she’s been this close to anyone.
Michael doesn’t stiffen at her touch this time, whether it’s because he doesn’t mind it or is too distracted by what he sees on the screen, she’s unsure, but it’s progress.
“Hmm. And you’re sure you changed your passwords?”
“Yes, all of them. I don’t know what else to do. If I report it, I risk my scholarship, but if this carries on I’ll lose it anyway, because how can I concentrate when this keeps happening?”
He says nothing, closing her laptop and passing it back to her.
“I’ve worked my arse off to get here, to earn my place, this can’t be what ends it,” she says miserably, tucking her computer back into her bag.
“I’d suggest focusing on your studies and less on your peers,” Michael says matter of factly. “You haven’t made the best choice of friends since arriving here.”
“They’re not my friends,” she whispers, her hands fidgeting in her lap. “At least not anymore. Do you think it’s one of them doing this?”
“I wouldn’t put it past them,” he replies bitterly, “stay away from them. I’ve got a lecture this morning, but maybe when I’ve got some downtime, I can do a deeper dive, perhaps see if I can track the logins to a device type.”
“You’d do that for me?” She whispers, looking at him with eyes full of appreciation.
“That’s what mates are for, right?”
“Thank you…just…thank you,” she tells him with sincerity, holding his gaze.
She reaches for his hand and gives it a gentle squeeze, desperate to kiss his cheek as a gesture of her gratitude, but remembers the first time she’d done it and cringes inwardly. Though Michael’s hand doesn’t clutch back, he doesn’t move it away and, after a few moments, she realises they’re simply sitting holding hands, looking into each other's eyes.
He is beautiful in his own way. His stare, though intimidating, is piercingly blue, and his lips are soft and plump. She swallows, lashes fluttering in embarrassment when she realises she’s staring at his mouth.
Chancing her luck, she leans in, planting a lingering kiss to the corner of his lips. “I’ll be back at lunchtime, okay?” She whispers, before standing and moving towards the door.
He simply nods, fingers raising to brush over the spot where she’d kissed him. The sight puts a spring in her step for the rest of the morning, almost enough to forget about her being hacked. Almost.
She stops at a vending machine in the rec room on her way back to Brasenose at midday, deciding to buy Michael a Crunchie, an additional thank you for him going out of his way to help her.
As awful as having her privacy violated has been, she is grateful that it has brought her and Michael closer together. She had started the term wanting nothing more than to be his friend, and had royally fucked it up.
Now it seems they have mended their rift, and the prospect of being more than just friends is on the cards. Admittedly, he isn’t her usual type, but there is something about him that excites her. She hopes that once this is all over, this can be a fresh start for her at Oxford; her and Michael, just the caliber of intelligence she had wanted to associate with when she’d first applied.
She knocks at his door, hesitating when he doesn’t open it.
“Michael?” She calls out, brow furrowing in concern when he doesn’t answer.
They’d agreed upon lunchtime to meet, where was he? She tries the door handle and it’s unlocked, gingerly she pushes it open, peering slowly inside. He’s not there, but if he’d left it unlocked then he’d surely be back soon and wouldn’t mind her waiting inside for him.
She steps into the room, finding it much the same as before, only this time the bed is made. Walking over to the window by the desk, she stops to admire the view of the church, startling slightly when her bag knocks the computer chair, disturbing the mouse and taking Michael’s laptop out of sleep.
As she is about to turn back to the window, she notices her Myspace profile is open in edit mode in his browser. She frowns, a feeling of unease washing over her, as she steps towards the desk, her hand trembling as she reaches for the mouse.
She minimises Internet Explorer, gasping when she sees a folder open on his desktop, filled with the photos she had sent to Jake, all of them, even the ones that hadn’t yet been set as her profile picture.
Her heart pounds as she selects all of them, deleting them before clicking on the recycling bin to empty it.
“You didn’t think I’d be stupid enough to not create back ups, did you?”
Turning, she sees that Michael has returned, so quietly she hadn’t noticed. His fingers clutch at the USB stick that’s clipped to his cargo shorts, lips turned up into an expression of smugness.
Tears prickle her eyes, as her heart lurches, the only word that escapes her is “why?” as she looks at him with arched brows, her face pinched into an expression of emotional hurt.
“Why?” He repeats, cocking his head, advancing towards her as she shrinks back into the corner. “Because someone needed to take you down a peg or two.”
“You’ve ruined my life!” She cries, tears slipping down her cheeks, looking at him in disbelief.
This has to be a dream, it is too surreal. Any moment now, she’ll wake up and all of this will have been a terrible dream.
Only it’s not, it’s real, real as the heat of his breath that fans across her face as he looms over her, having backed her fully into the corner between the desk and the window. 
“What life? Pretending to play a part with people that don’t really like you? Using your pretentious choice in reading material to make yourself seem intelligent?”
“You don’t know anything about me!” She says defiantly.
“Oh, I know all about you. Hiding your scholarship from those vapid cunts, so they won’t sniff out your working class background and drop you. The variations of John Browning as your password - adding a different number to each variation doesn’t make it a different password, stupid girl.”
“I was nice to you…” She offers feebly, almost pleading with him.
He smirks, taking her chin between his thumb and forefinger, gripping harshly, forcing her to look at him. “You felt sorry for me. But it’s not me that needs pity, is it? It’s you. Poor little scholarship slut. You love that My Last Duchess poem so much because you see yourself in it, don’t you? Think you’re being objectified, treated unfairly. Well, let me tell you something, you are like that poem, but in the sense that you’re better in pictures than you are in real life.”
“Stop it,” she whispers, trying to pull away from him.
“Truth hurt, does it?” He asks, his grip on her face remaining tight. “That’s a pity. I enjoyed those pictures, really enjoyed them. It’s a shame the real life version is so whiny and pathetic.”
“I’ll report you,” she says quietly.
“Oh, I don’t think you will, somehow. You love the attention,” he tells her, dropping his hand from her chin to her shoulder, turning her and backing her up towards the bed. “I’ve seen how you look at me. If I wanted to fuck you right now, you’d let me.”
“I–I wouldn’t!” She stammers, feeling her face grow warm.
With a gentle shove from him, she topples back against the mattress, and he is quick to move over her, caging her in. “Liar,” he whispers in her ear.
She shudders at the sensation, despising the way her body betrays her, as heat pools between her legs. She shouldn’t be turned on by this, yet she can’t deny the way he sets her pulse racing.
“I haven’t ruined your life, but I could and you’d let me, wouldn’t you?” He hisses.
The weight of him on top of her, his warm breath fanning against her neck, it’s dizzying. She wants to tell him to get off of her, to push him away, yet she cannot find it in herself to do so. There is a part of her that’s curious to see how far he’ll push this.
When she doesn’t say anything, he carries on, nimble fingers moving to the waistband of her leggings, tugging them down. “I’m going to treat you like the desperate, little slut that you are, and you’re going to let me, aren’t you?”
She whines, lifting her hips as he rids her of the bottom half of her clothing.
“That’s what I thought,” he smirks.
His gaze falls between her legs, tentative fingers reaching out to brush through the wetness that has gathered there. She sees a flicker of uncertainty in his eyes and wonders if he has ever done this before.
She knows his moment of hesitation would be enough for her to push him away, grab her clothes and report him, yet she feels compelled to stay. If this is his first time, then she wants it to be her. She enjoys the dynamic of the power he has over her, while simultaneously being able to take something from him.
Wanting to bolster his confidence, urge him to continue, she sits up, eager hands unfastening his belt and unzipping his shorts. It flips a switch inside him, and he’s surging forward once more, pinning her beneath him as he pushes his boxers down just enough to free his cock.
“Tell me you want this,” he rasps against the shell of her ear.
“I want this,” she mewls desperately, feeling the head of him resting at her entrance.
“You’re going to keep letting me do this to you, aren’t you?”
“Yes.”
“You’ll wear that tarty underwear from your photos for me, won’t you?”
“...yes.”
He presses forward and is met with resistance, not having fully prepared her. He draws back and pushes against her again, repeating the motion until he’s fully sheathed inside of her. It’s exquisite torture, a pleasurable hurt to be split apart by him, to feel so full.
Breathing heavily through his nose, he stills and she can feel his inexperience in the way that he tenses, but isn’t prepared to give up when they’ve already come this far. She rolls her hips against his, a breathy sigh escaping her as she feels her sweet spot rub up against the head of him.
He screws his eyes shut, jaw going slack, before beginning to move his own hips, pulling back to slam forward once more, quickly finding a rhythm that suits him. This isn’t careful, considered lovemaking, they rut against each other like animals, both of them allowing instinct to guide them as they seek out the movements that feel most pleasurable.
She clings tightly to him, meeting him thrust for thrust, their breaths coming in hot, shallow pants.
“Fucking knew this was all you needed,” he mutters, “someone to teach you a lesson, see you for what you really are.”
“Please,” she whimpers, her hands sliding down to his backside to push him in deeper, causing him to groan.
“F–fuck,” he stutters, picking up his pace when he feels her start to tighten around him. “Tell me you’re mine, you don’t need anyone else, just me.”
“‘M yours,” she gasps, pushing her hips against his, zeroing in on the precipice she is about to fall from.
A particularly harsh thrust is the final shove she needs, and white hot waves of euphoria wrack her body, as she cries out in ecstasy. Suddenly, Michael is withdrawing, leaving her to clench around nothing as he paints her inner thigh with sticky warmth.
He collapses beside her, and she stares into the lightly fogged lenses of his glasses, their noses bumping together.
“Are you still going to ruin my life?” She asks, hazy with pleasure.
For the first time, their lips meet, a messy clash of tongue and teeth, that’s sloppy and wet, their breaths still heavy and movements uncontrolled. 
“You’re going to let me,” he whispers when they finally break for air, “because you’re mine.” Resistance is futile, she will let him. She wants this, needs this. After all, Michael Gavey is the type of person she came to Oxford to associate with in the first place, and she’s gotten exactly what she asked for.
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