#ecommerce q

[mfilterit]

Quick Commerce: Are You Aware of Your Product Availability?

Product availability is the key issue for brands looking to expand their presence across the fast-paced E-Commerce landscape. With more funding coming in, Q-com platforms are getting over the issues that hindered their progress so far. With the expansion of new categories that cater to shoppers’ last-minute needs, quick commerce platforms are expanding their horizons. As more and more brands are turning towards quick commerce platforms around the world, they also need to measure and monitor performance across platforms and geographies.

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.

Different Quick Commerce Platforms Pose Different Challenges

Every quick commerce or e-commerce platform has its own set of challenges, with different requirements and regulations for brands to optimize product pages and boost their share of search. Here are some of the key challenges that are roadblocks to brands’ success.

1. Optimizing Product Page Across Quick Commerce Platforms

On e-commerce platforms like Amazon and Flipkart perfect page analysis is key for brands to understand what’s working on one platform and not working on the other or vice-versa. eCommerce Competitive analysis at the platform level helps enhance performance on the platform. This means keeping up with the content optimization requirements in the title and description across platforms. However, this approach needs to vary based on the platform. On Quick Commerce platforms optimizing the title became critical along with product images with key ingredient details on them as most q-com platforms do not have detailed product pages.

2. Tracking Product Availability in Real-Time Across Quick Commerce Platforms

When a product goes out-of-stock brands for sure lose out to competition as quick commerce users seek rapid fulfillment of their requirements.

Click here to read more about the Quick Commerce.

[navedahmedkhan]

From Electronics and Clothing to Food and Pharmaceuticals, Ecommerce is Omnipresent.

In today’s world, it is nearly impossible to think about shopping without ecommerce. It has completely engulfed the entire retail industry. A futuristic retail business cannot afford to remain offline, especially after the pandemic when offline businesses were either forced to exit or face loss. Retail businesses turned to modern advanced technology and went online which not only kept them afloat but also brought sales and profit.

One can find almost all the desired products online on his ecommerce marketplace app. With just a few clicks or touches, a customer can enter into the world of online shopping where multiple vendors display their digital catalogue and place orders smoothly. All this has been made possible due to the power of multi vendor marketplace software that is delivering multiple benefits to the stakeholders involved in online shopping.

Multiple vendors on the same platform: Instead of having dedicated ecommerce software for each vendor to display their products, online marketplace software allows them to use one single platform to sell their items. Amazon and Flipkart are the best examples. A new vendor on the platform doesn’t have to invest heavily in marketing as he gets an already built customer base in the marketplace.

A variety of products: Due to the availability of multiple vendors on a single platform, the customers don’t have to jump from one platform to another in order to find the best products at the best price. They can find everything on the same platform thereby, reducing their efforts and saving their precious time.

Super fast delivery: Timely delivery has become a major factor in determining the success of any online business. Failing to deliver the product in the stipulated time, spoils the shopping experience of the customer. Keeping note of this, the multi vendor marketplace software has brought end-to-end automation in the entire ordering and delivery process. For instance, the delivery agent can find the optimized delivery route on their driver app in order to contribute to achieving quick commerce.

The ease of uploading items: With the help of the vendor’s dedicated merchant app, the sellers can upload items in bulk ranging from electronics and clothes to food and pharmaceuticals in just a click or touch. This makes the work of sellers easy. Also, the ease of product upload helps the customers in finding a variety of items on a marketplace.

In the eCommerce Market, the number of users is expected to amount to 2.5bn users by 2028. User penetration will be 29.7% in 2023 and is expected to hit 34.1% by 2028. Going through the data above, it is evident that ecommerce is omnipresent and is going to exist for a long time. Thus, prudent businesses will be ones that will walk along with the advancing technology.

[mostlysignssomeportents]

MIT libraries are thriving without Elsevier

I'm coming to BURNING MAN! On TUESDAY (Aug 27) at 1PM, I'm giving a talk called "DISENSHITTIFY OR DIE!" at PALENQUE NORTE (7&E). On WEDNESDAY (Aug 28) at NOON, I'm doing a "Talking Caterpillar" Q&A at LIMINAL LABS (830&C).

Once you learn about the "collective action problem," you start seeing it everywhere. Democrats – including elected officials – all wanted Biden to step down, but none of them wanted to be the first one to take a firm stand, so for months, his campaign limped on: a collective action problem.

Patent trolls use bullshit patents to shake down small businesses, demanding "license fees" that are high, but much lower than the cost of challenging the patent and getting it revoked. Collectively, it would be much cheaper for all the victims to band together and hire a fancy law firm to invalidate the patent, but individually, it makes sense for them all to pay. A collective action problem:

https://locusmag.com/2013/11/cory-doctorow-collective-action/

Musicians get royally screwed by Spotify. Collectively, it would make sense for all of them to boycott the platform, which would bring it to its knees and either make it pay more or put it out of business. Individually, any musician who pulls out of Spotify disappears from the horizon of most music fans, so they all hang in – a collective action problem:

https://pluralistic.net/2024/06/21/off-the-menu/#universally-loathed

Same goes for the businesses that get fucked out of 30% of their app revenues by Apple and Google's mobile business. Without all those apps, Apple and Google wouldn't have a business, but any single app that pulls out commits commercial suicide, so they all hang in there, paying a 30% vig:

https://pluralistic.net/2024/08/15/private-law/#thirty-percent-vig

That's also the case with Amazon sellers, who get rooked for 45-51 cents out of every dollar in platform junk fees, and whose prize for succeeding despite this is to have their product cloned by Amazon, which underprices them because it doesn't have to pay a 51% rake on every sale. Without third-party sellers there'd be no Amazon, but it's impossible to get millions of sellers to all pull out at once, so the Bezos crime family scoops up half of the ecommerce economy in bullshit fees:

https://pluralistic.net/2023/11/06/attention-rents/#consumer-welfare-queens

This is why one definition of "corruption" is a system with "concentrated gains and diffuse losses." The company that dumps toxic waste in your water supply reaps all the profits of externalizing its waste disposal costs. The people it poisons each bear a fraction of the cost of being poisoned. The environmental criminal has a fat warchest of ill-gotten gains to use to bribe officials and pay fancy lawyers to defend it in court. Its victims are each struggling with the health effects of the crimes, and even without that, they can't possibly match the polluter's resources. Eventually, the polluter spends enough money to convince the Supreme Court to overturn "Chevron deference" and makes it effectively impossible to win the right to clean water and air (or a planet that's not on fire):

https://www.cfr.org/expert-brief/us-supreme-courts-chevron-deference-ruling-will-disrupt-climate-policy

Any time you encounter a shitty, outrageous racket that's stable over long timescales, chances are you're looking at a collective action problem. Certainly, that's the underlying pathology that preserves the scholarly publishing scam, which is one of the most grotesque, wasteful, disgusting frauds in our modern world (and that's saying something, because the field is crowded with many contenders).

Here's how the scholarly publishing scam works: academics do original scholarly research, funded by a mix of private grants, public funding, funding from their universities and other institutions, and private funds. These academics write up their funding and send it to a scholarly journal, usually one that's owned by a small number of firms that formed a scholarly publishing cartel by buying all the smaller publishers in a string of anticompetitive acquisitions. Then, other scholars review the submission, for free. More unpaid scholars do the work of editing the paper. The paper's author is sent a non-negotiable contract that requires them to permanently assign their copyright to the journal, again, for free. Finally, the paper is published, and the institution that paid the researcher to do the original research has to pay again – sometimes tens of thousands of dollars per year! – for the journal in which it appears.

The academic publishing cartel insists that the millions it extracts from academic institutions and the billions it reaps in profit are all in service to serving as neutral, rigorous gatekeepers who ensure that only the best scholarship makes it into print. This is flatly untrue. The "editorial process" the academic publishers take credit for is virtually nonexistent: almost everything they publish is virtually unchanged from the final submission format. They're not even typesetting the paper:

https://link.springer.com/article/10.1007/s00799-018-0234-1

The vetting process for peer-review is a joke. Literally: an Australian academic managed to get his dog appointed to the editorial boards of seven journals:

https://www.atlasobscura.com/articles/olivia-doll-predatory-journals

Far from guarding scientific publishing from scams and nonsense, the major journal publishers have stood up entire divisions devoted to pay-to-publish junk science. Elsevier – the largest scholarly publisher – operated a business unit that offered to publish fake journals full of unreveiwed "advertorial" papers written by pharma companies, packaged to look like a real journal:

https://web.archive.org/web/20090504075453/http://blog.bioethics.net/2009/05/merck-makes-phony-peerreview-journal/

Naturally, academics and their institutions hate this system. Not only is it purely parasitic on their labor, it also serves as a massive brake on scholarly progress, by excluding independent researchers, academics at small institutions, and scholars living in the global south from accessing the work of their peers. The publishers enforce this exclusion without mercy or proportion. Take Diego Gomez, a Colombian Masters candidate who faced eight years in prison for accessing a single paywalled academic paper:

https://www.eff.org/deeplinks/2014/07/colombian-student-faces-prison-charges-sharing-academic-article-online

And of course, there's Aaron Swartz, the young activist and Harvard-affiliated computer scientist who was hounded to death after he accessed – but did not publish – papers from MIT's JSTOR library. Aaron had permission to access these papers, but JSTOR, MIT, and the prosecutors Stephen Heymann and Carmen Ortiz argued that because he used a small computer program to access the papers (rather than clicking on each link by hand) he had committed 13 felonies. They threatened him with more than 30 years in prison, and drew out the proceedings until Aaron was out of funds. Aaron hanged himself in 2013:

https://en.wikipedia.org/wiki/Aaron_Swartz

Academics know all this terrible stuff is going on, but they are trapped in a collective action problem. For an academic to advance in their field, they have to publish, and they have to get their work cited. Academics all try to publish in the big prestige journals – which also come with the highest price-tag for their institutions – because those are the journals other academics read, which means that getting published is top journal increases the likelihood that another academic will find and cite your work.

If academics could all agree to prioritize other journals for reading, then they could also prioritize other journals for submissions. If they could all prioritize other journals for submissions, they could all prioritize other journals for reading. Instead, they all hold one another hostage, through a wicked collective action problem that holds back science, starves their institutions of funding, and puts their colleagues at risk of imprisonment.

Despite this structural barrier, academics have fought tirelessly to escape the event horizon of scholarly publishing's monopoly black hole. They avidly supported "open access" publishers (most notably PLoS), and while these publishers carved out pockets for free-to-access, high quality work, the scholarly publishing cartel struck back with package deals that bundled their predatory "open access" journals in with their traditional journals. Academics had to pay twice for these journals: first, their institutions paid for the package that included them, then the scholars had to pay open access submission fees meant to cover the costs of editing, formatting, etc – all that stuff that basically doesn't exist.

Academics started putting "preprints" of their work on the web, and for a while, it looked like the big preprint archive sites could mount a credible challenge to the scholarly publishing cartel. So the cartel members bought the preprint sites, as when Elsevier bought out SSRN:

https://www.techdirt.com/2016/05/17/disappointing-elsevier-buys-open-access-academic-pre-publisher-ssrn/

Academics were elated in 2011, when Alexandra Elbakyan founded Sci-Hub, a shadow library that aims to make the entire corpus of scholarly work available without barrier, fear or favor:

https://sci-hub.ru/alexandra

Sci-Hub neutralized much of the collective action trap: once an article was available on Sci-Hub, it became much easier for other scholars to locate and cite, which reduced the case for paying for, or publishing in, the cartel's journals:

https://arxiv.org/pdf/2006.14979

The scholarly publishing cartel fought back viciously, suing Elbakyan and Sci-Hub for tens of millions of dollars. Elsevier targeted prepress sites like academia.edu with copyright threats, ordering them to remove scholarly papers that linked to Sci-Hub:

https://svpow.com/2013/12/06/elsevier-is-taking-down-papers-from-academia-edu/

This was extremely (if darkly) funny, because Elsevier's own publications are full of citations to Sci-Hub:

https://eve.gd/2019/08/03/elsevier-threatens-others-for-linking-to-sci-hub-but-does-it-itself/

Meanwhile, scholars kept the pressure up. Tens of thousands of scholars pledged to stop submitting their work to Elsevier:

http://thecostofknowledge.com/

Academics at the very tops of their fields publicly resigned from the editorial board of leading Elsevier journals, and published editorials calling the Elsevier model unethical:

https://www.theguardian.com/science/blog/2012/may/16/system-profit-access-research

And the New Scientist called the racket "indefensible," decrying the it as an industry that made restricting access to knowledge "more profitable than oil":

https://www.newscientist.com/article/mg24032052-900-time-to-break-academic-publishings-stranglehold-on-research/

But the real progress came when academics convinced their institutions, rather than one another, to do something about these predator publishers. First came funders, private and public, who announced that they would only fund open access work:

https://www.nature.com/articles/d41586-018-06178-7

Winning over major funders cleared the way for open access advocates worked both the supply-side and the buy-side. In 2019, the entire University of California system announced it would be cutting all of its Elsevier subscriptions:

https://www.science.org/content/article/university-california-boycotts-publishing-giant-elsevier-over-journal-costs-and-open

Emboldened by the UC system's principled action, MIT followed suit in 2020, announcing that it would no longer send $2m every year to Elsevier:

https://pluralistic.net/2020/06/12/digital-feudalism/#nerdfight

It's been four years since MIT's decision to boycott Elsevier, and things are going great. The open access consortium SPARC just published a stocktaking of MIT libraries without Elsevier:

https://sparcopen.org/our-work/big-deal-knowledge-base/unbundling-profiles/mit-libraries/

How are MIT's academics getting by without Elsevier in the stacks? Just fine. If someone at MIT needs access to an Elsevier paper, they can usually access it by asking the researchers to email it to them, or by downloading it from the researcher's site or a prepress archive. When that fails, there's interlibrary loan, whereby other libraries will send articles to MIT's libraries within a day or two. For more pressing needs, the library buys access to individual papers through an on-demand service.

This is how things were predicted to go. The libraries used their own circulation data and the webservice Unsub to figure out what they were likely to lose by dropping Elsevier – it wasn't much!

https://unsub.org/

The MIT story shows how to break a collective action problem – through collective action! Individual scholarly boycotts did little to hurt Elsevier. Large-scale organized boycotts raised awareness, but Elsevier trundled on. Sci-Hub scared the shit out of Elsevier and raised awareness even further, but Elsevier had untold millions to spend on a campaign of legal terror against Sci-Hub and Elbakyan. But all of that, combined with high-profile defections, made it impossible for the big institutions to ignore the issue, and the funders joined the fight. Once the funders were on-side, the academic institutions could be dragged into the fight, too.

Now, Elsevier – and the cartel – is in serious danger. Automated tools – like the Authors Alliance termination of transfer tool – lets academics get the copyright to their papers back from the big journals so they can make them open access:

https://pluralistic.net/2021/09/26/take-it-back/

Unimaginably vast indices of all scholarly publishing serve as important adjuncts to direct access shadow libraries like Sci-Hub:

https://pluralistic.net/2021/10/28/clintons-ghost/#cornucopia-concordance

Collective action problems are never easy to solve, but they're impossible to address through atomized, individual action. It's only when we act as a collective that we can defeat the corruption – the concentrated gains and diffuse losses – that allow greedy, unscrupulous corporations to steal from us, wreck our lives and even imprison us.

Community voting for SXSW is live! If you wanna hear RIDA QADRI and me talk about how GIG WORKERS can DISENSHITTIFY their jobs with INTEROPERABILITY, VOTE FOR THIS ONE!

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/08/16/the-public-sphere/#not-the-elsevier

[giantimpex]

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[cindylouwho-2]

The Etsy "New Shop Boost" - No, It Isn't Very Long

Many Etsy shop owners and even outside groups selling services to them insist there is a "new shop boost" in Etsy search, sometimes called the honeymoon period, where a new shop will rank higher simply due to being new. Many of them claim that it lasts a few months, after which those new shops will lose ranking.

Problem is, I can't find any documentation for a lengthy boost, and I have looked through my records and combed the internet for such a citation with no luck. Almost all of the earliest Etsy explanations of a new shop boost have been scrubbed from existence, but fortunately we do have one from CEO Josh Silverman dated December 13, 2017 saved by the Wayback Machine (see above screenshot):

"...To your specific question about search: We boost new shops and new listings in relevant search for a very brief time to give them a chance to be seen. After this quick boost the new items will appear as they normally would in search results. This practice, which is common in ecommerce and retail in general, has been in place on Etsy for the past few years." [my emphasis]

While not addressing the length of the boost, we again heard about its existence in December 2019, from then-Etsy search engineer Andrew Stanton on an AI podcast:

"you wanna make sure that new sellers are also successful, so you need to expose them artificially higher in the rankings"

That is the last official Etsy mention of this boost that I can find. If you have something more recent from an official Etsy source, please post in the comments or email it to me; I would love to update this post with newer proof!

So at the end of 2017, the new shop boost (and new listing boost) was brief, likely only a few days at most, depending on the competitiveness of the search terms entered. There is no way that "very brief" and "quick" can be be stretched into a few weeks, and definitely not into a few months as some folks claim.

Now that Etsy is even larger, with far more items, and a lot more data on how listings and shops perform, if anything has changed, the boost is likely shorter now. There is absolutely no evidence that Etsy made it substantially longer since the end of 2017, and it wouldn't make sense to do that either, based on how the site works today.

What About the New Listing Boost?

The new listing boost is separate from the new shop boost, and apparently still exists. In a post last updated in May 2022, Etsy staff mention:

"When a new listing is created, it gets a small, temporary boost in search results so Etsy search can quickly learn more about how shoppers interact with it." [my emphasis]

Again, they are clear that this is "small" and "temporary".

We got a bit more detail from Andrew Stanton back in June 2018, when he did an Q & A session with an Etsy Success private Facebook group. That post (and apparently the whole group) has now been erased, but I have a copy of the original and blogged about the Q & A as well at that time.

On the topic of new listings boosts, Stanton said:

"For only the first few minutes after a new listing is posted, we boost the listing, usually within the first 10 pages of results, so that we can accumulate some buyer impressions and learn more about Buyers’ engagement with these items, because if there is a lot of buyer engagement right away, it means that Etsy should make sure more people can see it. This only lasts a few minutes, with it decaying rapidly every minute from the time you posted" [my emphasis]

So that is super fast, almost undetectable, given it can also take quite a few minutes for a new listing to get indexed. In my testing, the new listing and renewed listing boost have become almost unnoticeable these days, due to the size of the site. I often can't even see any appearances in "the first few minutes".

So there you have it - actual facts about new shop boosts and new listing boosts. Please share this around so the truth can finally be heard!

[noctumsolis]

I'm not generally one to mourn the death of high street shopping, but there are some things that really were better that way. Clothes for example, because trying things on is important.

But what I really miss, and which vanished before ecommerce had cut its teeth, is proper hardware stores and iron mongers.

The fact is that there isn't sufficient trade to support a small hardware store any more and hasn't been for a long time. It frustrates and saddens me because, when I was a young'n, those places were like magic grottoes to me. My dad was of a generation that was very hands on with household repairs and improvements, which greatly rubbed off on me, and would go to one local shop or another that would reliably stock useful things. Most people didn't do that any more by my mid teens and all those useful shops went out of business. If someone needed a shelf bracket they'd go to homebase and get a couple of cushions and an art print at the same time, which worked because cushions and art had a larger customer base than brackets.

So now I'm forty and I have two options when I need those kinds of items. I can trek all the way out to B&Q, which in fairness usually has a decent stock of useful items amongst the lampshades etc., or shop online. Which is all well and good if I don't need the thing immediately. In either case though the process is still missing the other aspect of those old shops, which was a knowledgeable person behind the counter.

It's understandable. Capitalism and consumerism have not been hospitable to those old fashioned shops. But still I miss them and the casual ingenuity that they supported.

tl;dr: Ge' arf my lorne!

[ecommerce-yourguide]

What Does it Mean to Scale Your WooCommerce Business?

The scalability of #woocommerce is often misunderstood, with a common misconception that it struggles to support small businesses as they grow.

In reality, WooCommerce is highly flexible and can adapt to the needs of both small and large-scale stores. Supported by a robust developer community, it's considered one of the best options for businesses of all sizes looking to expand their operations.

Understanding WooCommerce Scalability

Q: Is WooCommerce Actually Scalable?

Absolutely. WooCommerce continually receives updates to ensure it can handle the evolving dynamics of eCommerce. These updates focus on both performance and adaptability. Moreover, you can extend your WooCommerce presence to multiple marketplaces through integrations, increasing your reach and potential customer base.

Q: When is the Right Time to Scale My WooCommerce Store?

The timing of scaling your WooCommerce store depends on various factors, including business growth, customer demand, and available resources. A clear sign that it's time to scale is a significant increase in sales and website traffic.

Several factors influence the scalability of your WooCommerce business, including:

Traffic

Website Code

Server Hardware

Q: Is It Easy to Scale WooCommerce?

WooCommerce is known for its user-friendliness and flexibility. Even for non-technical sellers, it provides a wide range of features and functionality. You can customize your online store to meet unique requirements with various themes, plugins, and extensions available. This flexibility allows you to tailor your eCommerce site for a personalized shopping experience.

Tracking.

Performance Analysis Tools

Website Speed Testing

Load Testing

Q: Do I Need Specific Plugins to Scale Better?

WooCommerce offers a wide range of plugins to assist with scaling your online store at every stage of growth. These plugins cater to various aspects of scaling, such as bulk stock management and mobile inventory management, making them valuable tools for optimizing your store's performance.

Q: Is Offloading Functionality Helpful?

Consider outsourcing certain aspects of your business operations to free up WooCommerce resources for performance and conversion optimization. Tasks like image optimization, marketing automation, accounting, customer support, and A/B testing can be outsourced to streamline server operations and enhance website speed.

By effectively addressing these aspects and leveraging the capabilities of WooCommerce, you can successfully scale your online business while maintaining exceptional performance and user experience.

[dpreacherman]

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[poojasharma77]

Top 10 Digital Marketing Trends in 2024

The environment of digital marketing is still changing quickly as 2024 approaches. The emergence of new technology, changing consumer behavior, and the increasing need for personalized experiences are all influencing the tactics that businesses must use to stay ahead. In this piece, we'll look at the top 10 digital marketing trends for 2024 to help marketers understand the big developments and how to use them to their advantage.

AI-Powered Personalization Digital marketers have long relied heavily on personalization, but in 2024, artificial intelligence (AI) will make it possible to customize experiences for each unique customer even more. Large volumes of customer data may now be analyzed by AI algorithms to produce dynamic pricing, product recommendations, and tailored content.

Businesses are utilizing AI in 2024 to provide more highly targeted experiences at each stage of the customer journey. AI-driven personalization is anticipated to enhance customer engagement, raise conversion rates, and improve customer retention through dynamic website content, individualized email marketing, and product suggestions.

Key Strategies:

Use AI to analyze customer data for targeted content.

Implement machine learning algorithms for dynamic product recommendations.

Leverage AI-powered chatbots to provide personalized support in real time.

Voice Search Optimization As smart speakers and voice assistants like Apple Siri, Google Assistant, and Amazon Alexa proliferate, voice search is drastically altering how people engage with digital material. Voice search demands a change in how firms handle SEO because it is more conversational and context-driven than standard text searches.

Digital marketers will prioritize voice search optimization in 2024. In order to adapt to the way customers speak rather than type, this calls for the use of long-tail keywords, natural language, and local SEO tactics. Because voice search frequently uses highlighted snippets to deliver prompt responses, marketers will also concentrate on making their content better for these.

Key Strategies:

Optimize content for natural, conversational language.

Target long-tail keywords that reflect how people ask questions aloud.

Focus on local SEO to capture voice search traffic from nearby users.

Video Marketing Dominance One of the most captivating types of internet marketing is still video content. It is anticipated that video marketing will continue to expand in 2024 as more brands and consumers use this medium. Video is still a great tool for brand storytelling, product demos, and client testimonials, whether it is through long-form material on YouTube and websites or short-form videos on platforms like Instagram and TikTok.

Live video streaming is also gaining popularity, providing real-time interaction and fostering deeper engagement with audiences. Marketers will use live streams for product launches, Q&A sessions, behind-the-scenes looks, and more.

Key Strategies:

Invest in high-quality video production for both short-form and long-form content.

Use live video streaming to engage directly with your audience.

Incorporate video into social media, email marketing, and landing pages.

Interactive and Immersive Content Two trends that are expected to gain popularity in 2024 are immersive and interactive content. Content such as surveys, tests, interactive infographics, and virtual or augmented reality (VR/AR) experiences fall under this category. These formats encourage deeper interaction and can create a more engaging experience for users.

For example, interactive content allows users to participate in their learning or entertainment journey, while AR/VR experiences enable customers to visualize products in a real-world context. These innovations are especially valuable for eCommerce, where customers can try before they buy, and for industries like real estate, automotive, and fashion.

Key Strategies:

Develop interactive content such as quizzes, polls, and surveys.

Create immersive AR/VR experiences to allow customers to interact with products.

Use gamification techniques to increase engagement and brand loyalty.

Social Commerce and Shoppable Posts An increasingly popular trend is the combination of social media and eCommerce platforms. Social commerce allows users to shop directly from their favorite social platforms, making it easier for brands to convert followers into customers. Platforms like Instagram, Facebook, TikTok, and Pinterest have integrated shopping features that let brands sell products without leaving the app. In 2024, social commerce will become even more seamless and integrated, with brands leveraging shoppable posts, live shopping events, and influencer collaborations to drive sales directly within social platforms. Social media platforms will continue to innovate and improve their shopping experiences, making it a vital channel for brands to focus on.

Key Strategies:

Set up a shoppable storefront on platforms like Instagram or Facebook.

Use live shopping events to create a sense of urgency and excitement.

Partner with influencers to promote products through organic social commerce.

Sustainability and Ethical Marketing As consumers become more environmentally and socially conscious, sustainability and ethical marketing are emerging as powerful trends in 2024. Brands that align themselves with social responsibility—whether through eco-friendly products, ethical sourcing, or charitable initiatives—are seeing increased consumer loyalty and trust.

In 2024, businesses will need to showcase their commitment to sustainability and social good through transparent messaging, authentic campaigns, and responsible business practices. Companies that fail to do so may risk losing the support of a more conscientious consumer base.

Key Strategies:

Embrace sustainability in product offerings and business operations.

Use content marketing to highlight your brand’s ethical practices and environmental impact.

Partner with organizations or causes that align with your brand’s values.

User-Generated Content (UGC) User-generated content (UGC) remains one of the most powerful tools for building brand authenticity and trust. In 2024, UGC will continue to be a central element in digital marketing strategies, especially as consumers increasingly seek authenticity and real experiences.

Brands are encouraging customers to create and share content, from reviews and testimonials to photos and videos featuring their products. UGC not only serves as social proof but also helps brands foster community and build relationships with their audience.

Key Strategies:

Encourage customers to share content by offering incentives or hosting contests.

Use UGC in your social media marketing, website, and advertising campaigns.

Create a branded hashtag to make it easier for users to share their content.

Blockchain and Digital Privacy With increasing concerns about data privacy and online security, blockchain technology is poised to make a significant impact in digital marketing. In 2024, blockchain can help marketers build trust with their audiences by offering transparent data management practices and ensuring that customer data is handled securely.

Blockchain’s ability to provide transparent, immutable records means that consumers can verify the legitimacy of a brand’s claims, such as ethical sourcing or product authenticity. It also offers a way to reduce fraud and ensure that customer data is protected.

Key Strategies:

Implement blockchain-based solutions for secure and transparent data management.

Use blockchain to verify the authenticity of your products and supply chain.

Stay compliant with privacy regulations and educate consumers on how their data is being used.

Influencer Marketing Evolution Influencer marketing has evolved from celebrity endorsements to micro- and nano-influencer partnerships. In 2024, this trend will continue to evolve, with brands focusing on building long-term relationships with influencers who have highly engaged and loyal audiences.

Rather than looking for influencers with massive follower counts, brands are turning to smaller, niche influencers who have a more authentic connection with their audience. This shift leads to more targeted and impactful campaigns that resonate with consumers on a deeper level.

Key Strategies:

Implement AI chatbots to enhance customer support and engagement.

Use chatbots for lead generation, product recommendations, and FAQs.

Personalize chatbot interactions to make them more human and engaging.

The Rise of AI Chatbots and Conversational Marketing In 2024. Conversational marketing techniques will heavily rely on AI-powered chatbots. These chatbots can now respond to consumer questions, provide tailored recommendations, and even handle transactions in real time. Natural language processing (NLP) advancements are making chatbots more intelligent and able to manage intricate consumer interactions.

Conversational marketing through AI-powered chatbots allows brands to engage customers 24/7, providing instant responses and improving the overall customer experience. This is especially important in eCommerce, where customers expect fast, real-time support.

Key Strategies:

Implement AI chatbots to enhance customer support and engagement.

Use chatbots for lead generation, product recommendations, and FAQs.

Personalize chatbot interactions to make them more human and engaging.

Conclusion Digital marketing in 2024 is all about embracing new technologies, staying ahead of shifting trends, and putting the customer at the center of your strategy. From AI-driven personalization to the rise of social commerce and influencer marketing, there are numerous opportunities for brands to innovate and connect with their audiences in meaningful ways.

To succeed, marketers must adapt quickly, experiment with new formats, and continuously refine their approaches to meet the evolving expectations of consumers. By staying on top of these digital marketing trends, businesses can build stronger connections, drive higher conversions, and stay ahead in an increasingly competitive landscape.

By focusing on these top 10 trends, brands can future-proof their marketing strategies and continue to thrive in the digital era.

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[apexmarketers]

Q: What is eCommerce? A: E-commerce is simply buying and selling online! Instead of walking into a store, people shop and sell products over the internet. Whether it's your favorite gadgets, clothes, or even groceries – all it takes is a few clicks!

apexmarketers.in

[socialmedia02]

Boost Your Brand with E-commerce Social Media Strategies 🚀

In the digital age, combining e-commerce with social media is essential for success. 🌟 Businesses that effectively leverage these platforms not only enhance their visibility but also drive impressive sales. Let’s explore the best strategies for using e-commerce social media to elevate your brand! 🛍️✨

What is E-commerce Social Media? 🤔

E-commerce social media refers to using social media platforms to promote and sell products directly to consumers. By creating engaging content and facilitating transactions on these platforms, brands can connect with their audience like never before! 💬💖

Why is E-commerce Social Media Important? 📈

Wider Reach: With billions of users, social media offers an incredible opportunity to showcase your products. Platforms like Instagram, Facebook, and TikTok can help you reach new customers. 🌍

Direct Engagement: Social media allows for real-time interaction with your audience. Engaging with customers through comments and messages builds a loyal community. 🙌❤️

Targeted Advertising: Social media platforms provide robust targeting options to reach specific demographics. This ensures that your promotions hit the right audience at the right time! 🎯

Easy Shopping Experience: Features like shoppable posts and integrated payment options streamline the purchasing process, making it easy for customers to buy directly from their feeds. 🛒💳

Strategies for E-commerce Social Media Success 🏆

1. Craft Eye-Catching Content 📸

High-quality, visually appealing content is essential! Invest time in creating stunning images and videos that highlight your products. Consider using user-generated content to showcase real-life experiences with your brand. 🌈✨

2. Collaborate with Influencers 🤝

Influencer marketing can significantly boost your brand’s reach and credibility. Partner with influencers whose values align with your brand for sponsored posts or product reviews. This can introduce your products to their followers and expand your audience! 🌟

3. Utilize Social Media Advertising 💰

Paid ads on social media platforms can enhance your visibility. Promote special offers, new arrivals, or seasonal promotions with targeted ads to reach a wider audience. Monitor your ad performance and adjust strategies accordingly! 📊

4. Engage Actively with Your Audience 💬

Don’t just post—interact! Respond to comments and questions, and consider hosting live Q&A sessions or polls to enhance engagement. Creating a dialogue with your audience fosters community and loyalty. 🤗❤️

5. Analyze and Optimize 🔍

Regularly track your performance using analytics tools to measure engagement and conversion rates. Understanding what works will help you refine your strategy and improve future campaigns. 📈📊

6. Encourage User-Generated Content 📷

Invite your customers to share their experiences with your products! Featuring user-generated content on your social media pages not only builds authenticity but also strengthens customer relationships. 🙌💖

7. Showcase Social Proof 🌟

Highlight customer reviews and testimonials on your platforms. Social proof is a powerful motivator that can encourage potential buyers to make a purchase! 🗣️💬

Best Practices for E-commerce Social Media 📋

Stay Consistent: Maintain a regular posting schedule to keep your audience engaged. 📅

Smart Use of Hashtags: Use relevant hashtags to increase your posts’ discoverability. Research trending hashtags to maximize your reach! #Ecommerce #SocialMedia 📈

Stay Trendy: Keep up with the latest social media trends to keep your content fresh and engaging. 🆕✨

Optimize for Mobile: Ensure your content is mobile-friendly, as many users access social media on their smartphones. 📱💻

Conclusion 🎉

E-commerce social media is a powerful tool for connecting with customers and driving sales. By implementing effective strategies and best practices, you can maximize your brand’s potential and stand out in a competitive marketplace. 🌟🛒

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[navedahmedkhan]

Local Delivery Software: Weapon that kept businesses afloat during the pandemic

The pandemic has shown the importance of online ordering and delivery where consumers confined within the boundaries of their homes were able to get items on their doorsteps thus ensuring safety and quickness.

Local delivery software turned out to be a boon for the small and medium businesses that could not bear the brunt of zero sales. Multiple such small businesses ceased to exist during the pandemic. However, prudent businesses that backed their operations with the cutting-edge latest technology gained a competitive edge during the crisis. Local delivery software not only kept them afloat but also delivered sales and profit.

The local delivery software delivered the following benefits to businesses and consumers:

Automation: The cutting-edge technology used in the local delivery software makes it indispensable for a business to run without it. The software delivers end-to-end automation in the ordering and delivery process. With a few touches of smartphone, the consumer is able to place his order which reaches the seller who prepares the order and hands it over to the delivery agent. The delivery agent with the help of the driver reaches the customer’s address quickly thus, achieving quick commerce.

Superfast delivery: Quick commerce platform displays the nearest sellers to the customer depending upon the delivery address reduces distance and delivery time drastically. The delivery agent aware about the neighborhood routes delivers the order in minimum time.

Easy payment settlement: Timely and smooth payment acts as a backbone for any business. Local delivery software has the capability of being integrated with multiple payment options like Stripe and PayPal for the business owner to select for their as well as their customers’ convenience.

[mfilterit]

Quick Commerce: Are You Aware of Your Product Availability?

Let’s dive deeper and assess the core issues that brands face on quick commerce platforms and how they can overcome such challenges and boost efficiency across platforms.

Different Quick Commerce Platforms Pose Different Challenges

Every quick commerce or e-commerce platform has its own set of challenges, with different requirements and regulations for brands to optimize product pages and boost their share of search. Here are some of the key challenges that are roadblocks to brands’ success.

1. Optimizing Product Page Across Quick Commerce Platforms

On e-commerce platforms like Amazon and Flipkart perfect page analysis is key for brands to understand what’s working on one platform and not working on the other or vice-versa. eCommerce Competitive analysis at the platform level helps enhance performance on the platform. This means keeping up with the content optimization requirements in the title and description across platforms. However, this approach needs to vary based on the platform. On Quick Commerce platforms optimizing the title became critical along with product images with key ingredient details on them as most q-com platforms do not have detailed product pages.

2. Tracking Product Availability in Real-Time Across Quick Commerce Platforms

When a product goes out-of-stock brands for sure lose out to competition as quick commerce users seek rapid fulfillment of their requirements. For example, if a shopper is looking for 5 kg Atta (Flour) and our brand is not available the brand the person generally uses or knows about, the person will simply switch to the next best option and maybe stick to that choice next time. So, the brand not only loses a loyal customer but also loses the shopper’s trust in their brand. This is a very common shopper behavior on quick commerce platforms. The purchase decisions are made quickly based on the best available products along with product pricing and offers.

Another such case is availability across platforms, a shopper looking for a specific product of the brand might search on multiple platforms as well. This means brands must monitor their presence across platforms at the pin-code level and on the platform’s dark stores.

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Etsy Third Quarter Earnings 2023 - It's the Economy, Not Upper Management's Fault (Apparently)

Slide 12 from Etsy's 3rd Q earnings call, © Etsy; they are definitely going all out to let US buyers know about the Purchase Protection changes.

Etsy's third quarter 2023 didn't show any real sales growth, and upper management is projecting an even weaker holiday season. However, economic issues and geopolitical instability bore the brunt of the blame, along with ecommerce competition that is spending too much money on ads (compared to Etsy, of course). The top brass doesn't think it has made any big mistakes, and surprisingly, didn't announce any new ideas to get things moving again, largely repeating what's been said for the past year or more.

That doesn't mean we didn't learn anything new, though, so let's dive into the aspects that will most interest sellers. In portions where I am reporting on what was said or posted, I will put my personal commentary in square brackets to separate it out.

First, here are the resources that you should read/watch yourself, if you want to know more:

the press release

transcript of the conference call

slides from the conference call

video of the call (click on “Webcast” under “Latest Quarterly Results”)

my summaries of the third quarter 2022, and the second quarter 2023 for comparison

Second, the basic numbers (covering July to September 2023, compared to the same period in 2022):

Sales on Etsy were $2.7 billion, up 1% 

Total sales for all 4 marketplaces (Etsy, Reverb, Depop, Elo7) were $3.0 billion, up 1.2%. [Elo7 was officially sold in mid August, meaning it was only included for half of the quarter]

Etsy’s revenue (including all 4 sites) was $636.3 million, up 7%

Seller service revenue was up 16.2% to $175.4 million, while marketplace revenue was up 3.9% to $460.9 million

Net Income was $87.9 million, up almost $1 billion due to the loss taken on Depop in the third quarter of 2022

Active buyers on Etsy alone stand at 91.6 million, a second consecutive all-time high

Active sellers on Etsy alone are 6.7 million, the third large jump in a row compared to the previous quarter; numbers had been stagnant through the end of 2021 and all of 2022 [Note that “active” means one charge or transaction in the past 12 months; many “active” shops currently have nothing for sale.]

Sales where the buyer and/or the seller was not in the United States were 47%, up from 43% last year, but most Etsy buyers are still in the US

Sales on mobile are now at 68%, up from 67% last year [this includes both the buyer app and mobile browsers]

The Economy, Pricing & the Consumer Appetite for Discounts

As you may have heard, the economy is not great, especially for lower-income households, and that affects certain products more than others. CEO Josh Silverman actually stated "the volatile macro climate is going to make it challenging for us to grow this quarter." Strikingly, both VP of Investor Relations Deb Wasser and CFO Rachel Glaser urged people to buy their holiday gifts on Etsy [which hit me as a bit desperate during an earnings call!]

However, households in US areas that average above $100,000 in yearly income are actually spending more on Etsy, and the top 10% of US households (by income) spent 20% more on Etsy this quarter than last year. Glaser pointed to this as evidence Etsy was doing fine, all things considered, and a better economy would once again lead to more growth. [That's a fair take based on that evidence; Etsy certainly is doing better than some other ecommerce marketplaces right now.] Is there an overarching plan if the economy doesn't improve? Investors weren't let in on any such plans during this call.

Despite all of this, sales were actually up a bit each month of the third quarter, while dropping in October. Glaser stated this matched US ecommerce trends. Non-US countries were up 7% this quarter, including the UK, Germany and France, continuing the trend of bigger international growth.

"In this economy, we are seeing that mass merchants who sell essentials and whose brands stand for low prices and deep discounts are generally gaining e-commerce share broadly at the expense of most others." Hence, as I pointed out last quarter, Etsy is leaning into discounting and stressing affordability to try to drive sales. This includes at least 3 approaches:

offering discounts paid by Etsy, such as the "GET5" coupon and the $10 off of $40 orders promotion. The former drove orders and paid for itself; the latter did not. They will continue to test these types of offers.

promoting sales that sellers already run, such as through links on the home page and through emails. [This would seem to include the lengthy holiday sale that Etsy is pushing, with at least 25% off.]

giving sellers more data on pricing, including when and how to put items on sale. They touted the [mostly useless] pricing tool as part of this plan, since "our sellers don't have pricing departments, giving them insights into things like how best to price each item and how or when to use promotions. So we need to be the ones to provide those insights and be their advocates."

They also talked a lot about the fact regular Etsy prices can be affordable. [It may be difficult to convincingly present that position to prospective buyers. Spinning shopping on Etsy as buying direct from the maker with no "middlemen" is a bit rich, considering Etsy is the middleman, taking an ever-larger cut in the past few years, through fee increases, Offsite Ads charges we didn't have to pay before 2020, and ever-increasing margins on Etsy Ads.]

In short, consumers are very price conscious right now, and Etsy is aiming to provide them with what they want.

Search - Branching The Biggest and Most Generic Queries

As they have been discussing for a few years now, one of Etsy's biggest goals for search is to better narrow down large searches, which currently produce an overwhelming number of results [a fact not helped by the continuing growth in seller numbers and Etsy adding items to results that don't have the search terms anywhere.]

They are now happy with the relevance of large searches - "[w]e've made a ton of progress on relevance" - [even though smaller searches can be quite poor, as I discussed last quarter], so they aren't going to focus on that as much going forward. Instead, they are finally testing better ways to offer multiple branches from large searches, or "open-ended head query items" [head searches are the opposite of long tail searches, so this is only being done in a small percentage of the total unique queries overall].

Here is the example given in the call, from a test ran recently:

Slide 6 from Etsy's 3rd Q earnings call, © Etsy; shows a test on breaking down a generic search into more specific ones.

This version had multiple rows of top items in specific narrower searches, before the full search results appeared further down the page, which led to a lot of scrolling. However, I am not seeing that version of the test any more when I check. I am seeing this one instead:

Search for "tree" on Etsy, November 3, 2023.

Note that the normal search results are much higher up the page with this one, plus you can see the 4 different options to narrow the results down without having to scroll. While the 4 sub-topics look like they might be categories, clicking on them simply leads to a search using all of the terms, i.e., a search for "tree home decor" instead of a search for "tree" filtered to the Home Decor category.

Note that Etsy plans that these options will ideally include personalization and contextualization, and are also likely to feature more "quality" items [which so far seems to mean items that have the Etsy's Pick badge in other areas, even though that hasn't happened in this type of test, or at least not that I have seen up until now].

Other changes in search mentioned include "utilizing ML [machine learning] models designed to determine the visual appeal of items and incorporating that information into our search algorithms." [It's hard to say how far they have gotten in testing that versus using it across the site; often these types of musings during calls turn out to be works in progress instead of live algorithm factors. I am trying to formulate a few tests on this, though, so stay tuned!]

Enforcing Etsy Policies To Entice More Shoppers

Etsy is finally aware of the negative image it has in some circles, and is making a big deal out of how it is now enforcing the rules and removing more handmade violations. "Handmade policy takedowns are up over 120% for the third quarter" sounds great [but they didn't mention that the overwhelming majority of their takedowns - roughly 95% - are wrong, and that innocent sellers' businesses are damaged when this happens.]

Because the job of cleaning up handmade violations is so overwhelming to program bots for, they are now approaching it by trying to deactivate the most visible items first, and claim that "we've nearly cut in half the percentage of visits where a buyer comes across a violating listing." [This explains the glut of long-time sellers complaining that their best sellers have been deactivated for handmade violations. Etsy is going for the items with good quality scores first, and as I have noted, they do a poor job of distinguishing real violations from legitimate listings. Aiming to remove non-handmade items from the biggest searches etc. first is a good idea, but you would need competent programing and quick human review to do this fairly and effectively, and Etsy has neither. By the way, despite promising in late September to review all handmade bot flags within 48 hours or reinstate them, and to deindex listings from search rather than deactivate them entirely, they are still not doing that.]

One of the investment group reps said they had seen an improvement in enforcement, and asked how much it was affecting sales. Silverman replied "I'm also proud to say that we are seeing no deleterious effect to GMS from that. People don't come to Etsy wanting mass-produced product, and we're finding that as we do even more to suppress those listings on the site, the site experience only gets better." [In other news, I am not at all proud to say that the packaged snack seller who is violating Etsy's gift basket policy by selling mass-produced foods in cardboard boxes is still on Etsy, and is now a Star Seller, despite me reporting them twice in 2 1/2 years. Since the corporation isn't removing this stuff - which sells well - I am not surprised that the gross marketplace sales have not been affected yet.]

Purchase Protection and On-Time Delivery Guarantees

As shown at the top of this post, Etsy's recent changes to the Purchase Protection Plan - officially stating that eligible orders arriving after the last estimated delivery date will be fully refunded after a case is opened - are a key part of the holiday marketing plan in the United States only, even though the policy applies worldwide.

Slide 9 notes that over 98% of orders were delivered on time in the US last holiday season [but of course sellers could enter their own custom delivery windows then, which is no longer possible in the US or the UK]. The slide did not note if that included items where tracking doesn't always get updated on Etsy, such as envelopes with Pitney-Bowes labels, or services Etsy doesn't program the tracking for. Were those part of the late items, or were they not included at all? We just do not know.

[Remember, if your order qualifies for seller protection, Etsy is the one who pays the refund, not you. They've been doing this for over a year now. Of course, some countries and classes of items are less likely to quality for seller protection, largely due to shipping and tracking differences. Review how seller protection works if you are concerned.]

Advertising

One of the most interesting parts of the call was both Silverman and Glaser blaming Temu and Shein for running massive ad campaigns that were not sustainable if they wanted to be profitable. They explicitly stated Etsy may reduce the spending on Offsite Ads if the other companies are driving bids up higher than they are worth, and also said they are increasing paid social media as one way to compensate. [So if you rely on sales from Offsite Ads, watch those number in the next few months.]

Overall, Etsy spent more on marketing/advertising this quarter than the previous year, up 9% to $161 million. As part of that, new commercials will come out in the UK and the US for the holidays, while Etsy tried TV commercials in Austria and Switzerland during the quarter.

"Etsy Ads was the primary driver of [services revenue] strength as we optimized our XWalk functionality to better value potential listing conversion and pricing into our ad ranking system." [Since I don't use Etsy Ads any more, I can't test this at all. They've previously said they incorporated listing prices into the search algorithm, but my testing demonstrated little effect. This is something I will test in search again.]

Miscellaneous

Etsy alone has added nearly 1 million sellers over 3 quarters after that number being relatively flat for a year, and Silverman says they've done nothing to go after those new folks. More people selling on Etsy was attributed to economic factors [but I suspect AI availability is also involved, as the tutorials for setting up an AI-generated shop on Etsy are all over the web now. Note this increase means that while gross marketplace sales have been roughly flat this year, the average amount per seller has dropped.]

Etsy spent around $1 million covering the October bills of sellers affected by war in Israel and Gaza.

Depop had an excellent quarter; "GMS and revenue both grew double digits on a year-over-year basis with growth in active buyers sparked by strong new buyer growth in the U.S." Reverb was down a bit, but kept ahead of other musical instrument businesses.

Silverman has mentioned that Etsy isn't the first place many people think to shop for certain types of items over several different calls now. For example, "Only 12% of buyers will name Etsy top of mind as the place to shop for gifts." They don't seem to have any updated numbers showing how they've been improving that situation. [It's time to go after that "enormous opportunity", Josh!]

I wish I could report there is a light at the end of the tunnel, but just waiting for the economy to improve is probably not the best way to increase sales. Yes, economic factors are a big part of Etsy's sales stagnation, and Etsy is doing better than many of its competitors, but they are going to have to present some new plans soon if they expect to keep investors happy.

Don't be surprised if there are major site changes in 2024, because this can't continue.