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farhadmalegam · 2 years ago

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SEO Trends in 2023 & Its Impact on Search Visibility

SEO is an ever-changing game. In 2023, huge innovations in search engine algorithms are coming up! Each major update will have the potential to impact website visibility!

With major updates, will come the decrease in ranking of improperly maintained or unresponsive websites, as well as websites containing poor quality content.

In this article, our SEO expert went through the predictions of major Search Engine Algorithm updates.

As an SEO agency, we keep an eye on how Search Engine Algorithm affects the ranking of our clients and will provide you with the 5 main types of SEO game-changer updates.

Google isn’t the only search engine, but when it comes to innovation, they lead the way. Google is aware of the practice of some digital marketers and so-called SEO experts practicing black hat SEO, the practice of dubious SEO techniques, against search engine guidelines, used to get a fast ranking in search engine algorithms.

Black hat SEO success is often short-term, though, as Google tends to penalise websites affected by such practice.

Blog table of content:

Depth of content over length

Backlinks will still be important

Human-generated content v/s AI content

There will be one more E in E-A-T

Will require improved user experience

In Conclusion

1. Depth of content over length

In other words, quality over quantity! Content depth is the measure of coverage of authenticity and wholeness of topic. A minimum length is necessary, but the quality of the content is the most important.

But why does it matter to Search Engines?

Google prefers content written by domain experts, relevant to search queries, that explains the whole topic, and is engaging. The simpler and more thorough the content is, the better experience it can provide.

In-depth content also attracts natural backlinks and builds high domain authority. Webpages with thin content often don’t describe the entire topic or context.

Even for eCommerce websites, it’s important to have sufficient and relevant information on each product page.

Furthermore, pages with in-depth content index faster on Google.

2. Backlinks will still be important

Backlinks will continue to be important because it helps Search Engines understand the E-A-T (Expertise, Authority, and Trustworthiness) of website.

Getting backlinks for the sake of it is a dangerous strategy. Low-quality and spammy backlinks will hurt your ranking in the long term.

Google uses algorithms that detect spammy backlinks. According to Google’s SPAM policy, Google considers links as an important ranking factor and monitors backlinks created with the intention to manipulate rankings.

3. Human-generated content v/s AI content

Let’s understand it from user’s perspective. Do you know why users search on Google? They want actionable advice or quick solutions to their problems.

AI content tends to be more generic than specific. Human-generated content has real-life experience. And experience speaks!

AI content has a lack of accuracy, creativity, and depth. As explained earlier, depth of content is important for Google.

Human-generated content performs better when it comes to engagement. Although AI content is inexpensive, it violates Google’s guidelines. And can potentially damage your website’s reputation.

Google considers AI content spam and penalizes websites with AI-generated content. For organic ranking, AI content is a big NO!

Instead, we should focus on adding value to the readers. In that way, you can help users and create brand recognition.

Google will continue to improve algorithms to detect AI content and emphasize human-generated unique and in-depth content.

4. There will be one more E in E-A-T

E-A-T (Expertise, Authority, and Trustworthiness) term has been popular since 2018. It is the measure of a website’s topical expertise. Having E-A-T on your website is helpful for organic ranking.

In 2022, Google added “Experience” to define content’s strength. And for upcoming years, it is going to be crucial. Google emphasizes it more for health and pharmaceutical niches.

So, how do you optimise website for EEAT?

By sharing your experience with the readers!

To improve E-E-A-T, your content must be authentic, real, and research-based. This helps Google to serve the best content to the users. E-E-A-T improves the credibility of a website. The more credible your website is, better for users!

5. Will require improved user experience

Websites with good UX will be more important in 2023. It helps users grab information easily. The more relatable your UI, UX will be good. Google counts better user experience as a positive ranking signal. Having a good UX means solving a visitor’s problem in a creative way. And Google improves ranking of websites that aim to solve users’ problems.

Website’s conversion rate majorly depends on user experience. Good UI is not enough for better UX. Intuitiveness, ease of navigation, and brand recognition are must for improved UX.

In 2023, you should start A/B testing to analyse the best-performing landing page. It’ll improve UX by analysing less performing sections of your website.

In Conclusion

SEO will continuously evolve in 2023. Hence, website owners must have a strategy to improve organic ranking. Your strategy must include UX, backlinks, authority, and content.

Any changes in algorithm impact search visibility. That’s why aligning and preparing your website for upcoming updates is necessary.

At Sydney Digital Agency, we deliver SEO-friendly websites. We provide tailored SEO services for each business, that help your potential customers find your business effortlessly. Looking to enhance the organic ranking of your website? Email us at [email protected].

Content Source SEO Trends in 2023 & Its Impact on Search Visibility

#seo trends #SEO #SEO Agency

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i2oretail · 2 years ago

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i2o Retail Uses Sales Forecasting for Amazon to Boost Profits

i2o Retail's goal is to assist ecommerce businesses in increasing their online sales. and has announced that it is now using advanced sales forecasting techniques to optimize its sales on Amazon. By using cutting-edge technology and data analytics, i2o Retail is able to accurately predict future sales trends on Amazon and adjust its pricing, promotions, and inventory levels accordingly. This has enabled the company to increase its profits and market share on the world's largest online marketplace.

"Sales forecasting is a game-changer for us," said CEO of i2o Retail. "By having a clear understanding of future sales trends, we are able to make strategic decisions that optimize our performance on Amazon. We can adjust our prices, promotions, and inventory levels in real-time to meet changing demand, which allows us to increase our sales and profitability."

i2o Retail has partnered with a leading provider of sales forecasting solutions to develop a customized forecasting model that takes into account a wide range of factors, including historical sales data, seasonality, competitor activity, and marketing campaigns. The model uses machine learning algorithms to analyze this data and generate highly accurate forecasts of future sales volumes and revenue.

"Using a combination of data science and machine learning, our forecasting model is able to generate predictions that are incredibly accurate," said i2o Retail's Chief Data Scientist. "This enables us to make informed decisions that drive business success, while also giving us a competitive edge in a crowded marketplace."

The use of sales forecasting has already yielded significant results for i2o Retail. By accurately predicting future sales trends and adjusting its pricing and inventory levels accordingly, the company has been able to increase its sales on Amazon by over 25% in the past quarter alone.

"We are thrilled with the results that we've seen so far," said Smith. "Sales forecasting has become an essential tool for our business, and we believe that it will continue to be a key driver of our growth and success in the years to come."

About i2o Retail The Seattle-based company i2o Retail was established in 2018 with a single goal in mind: to aid businesses in increasing their online sales.

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winklix · 4 months ago

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How Does Shopify Operate and What Is It?

Over the past few years, the e-commerce sector has experienced significant evolution. Nowadays, people prefer to shop online via different websites for their needs. These online stores give vendors the chance to market their whole product line both domestically and internationally.

Consequently, e-commerce now plays a crucial role in our daily lives. 60% of all online sales worldwide are currently made up of mobile e-commerce, which generated USD 2.2 trillion in sales in 2023. Experts predict that mobile e-commerce sales will reach USD 3.4 trillion in 2027, up from $982 billion in 2018.

Given that Shopify is one of the most reliable platforms for companies of all sizes, it is crucial to comprehend what Shopify is.

What is Shopify exactly?

Sellers who want to succeed in a variety of industries must first grasp how the e-commerce sector functions and how to use Shopify. Companies can either create their website or partner with an e-commerce platform that offers multiple items, enabling millions of consumers globally to purchase the one that best suits their needs, to sell goods and services online.

Thus, if you're curious to learn everything there is to know about Shopify, here it is. Regardless of the location of their clients, businesses may create their online store, connect with them, and take payments thanks to Shopify's development.

What Uses Does Shopify Serve?

You need to purchase a domain and a hosting package to create an e-commerce website. You need to choose a certain e-commerce platform to configure shipping and payment procedures. In addition, you have to create, develop, and produce product listings for the pages of your e-commerce website.

The business gets to select an e-commerce-related strategy that will enable it to take full advantage of market opportunities. Shopify is just the right resource for that. It is employed in the construction of innovative e-commerce sites. Thanks to the Shopify e-commerce platform, millions of merchants and small enterprises have already experienced success.

Also read : Ecommerce Sales Team With Shopify Salesforce Integration

How Does Shopify Operate?

Sellers used to be confused about what Shopify was and how it operated, but Shopify has since clarified things for its user base. It unifies several business operations into a single platform, making it simple for companies to see their market direction. Businesses may create an online store, add customizations, and sell anywhere.

The marketplace links buyers and sellers by enabling buyers to do searches on their mobile devices and place orders in a few easy steps. All of the data is protected and easily accessible because Shopify products are fully secured and configurable. If you are unfamiliar with Shopify and would like to learn more about it, below is a summary of the procedures that a firm must follow:

Construct and open the Shopify website

Do you have questions about Shopify sales? Creating an online store with Shopify is simple because the platform provides pre-made solutions, such as store themes, and a drag-and-drop product list tool.

You can list as many goods as you like and use personalized fonts, colors, and photos. Next, you must choose the payment methods you will accept, such as credit cards, payments made through Shopify, or payments made through your processor, based on your needs. You may include the purchasing links on many social media platforms thanks to the platform.

Use the most straightforward method to market your goods.

Once your products are up, you may use the website to ship and control inventory. Shopify can be trusted to print shipping labels, provide shipping quotes, and handle insurance. Once it leaves your property, you can easily track the merchandise using the dashboard.

With certain solutions, you can keep track of the inventories that are available and move inventory between warehouses and retail locations as needed. Shopify enables vendors to list their goods on several websites, including Facebook, Google, and eBay.

Expand and grow your company

You can count on growth and an increase in orders when you work with Shopify. By consulting analytics, display reports, etc., you may verify sales. With the platform's chat app, you can set up a customer support system that guarantees every question is answered with the least amount of work.

Email campaigns can be started, and social media advertisements can be created. In addition to listing, you have the option of using the company's loan-based financing products. Additionally, you can use Shopify Balance, which enables quicker payouts via Shopify payments and offers discounts on a range of Shopify services.

What goods am I able to advertise and sell on Shopify?

Shopify's platform enables you to offer a wide range of goods and services. The following company categories are simple to locate on the website; simply see if your product or service fits into one of them, and you're set to go:

Physical goods that merchants ship themselves, ranging from apparel, electronics, home goods, and personal care to a host of other categories.

Digital goods include music files, e-books, gift cards, and more.

Retail products and services

Services that can be booked and sold online webinars, classes, and online tutorials from reliable instructors and organizations that support professionals looking to further their education and advance their careers

Memberships that need automatic payments each month

Entertainment aficionados are fond of giving and purchasing tickets for events that are held globally, particularly on an international scale.

Athletic gear

The platform enforces strict restrictions that forbid the selling of goods such as explosives, cigarettes, pyrotechnics, medical devices, live animals, etc. Those who break the rules or fall into fallacy will have their subscription immediately terminated and they will be removed.

What is Shopify Plus, and what impact has it had on the eCommerce sector?

Now that Shopify Plus has been updated, let's talk about it and how it has changed the online retail landscape. This platform is intended for vendors and companies who deal in large quantities and wish to reach new markets and expand their business.

With cutting-edge features and custom-coded promotions that draw in plenty of customers, the platform provides businesses with specific channels and apps to help them achieve their objectives. The platform's customization options enable businesses to increase sales and forge fruitful strategic alliances. The Shopify Development Company has taken care of the following features:

Businesses dealing in big quantities should prioritize automated B2B procedures with Shopify flow due to the higher likelihood of errors at this level.

computation of import taxes and charges for customers without establishments abroad who sell in various nations.

Checkout with customizable options and integrated apps that can be updated as needed

Customer support is available around the clock for technical issues and complaints arising from disagreements with purchasers or parties engaged in the product's delivery.

audience lists and algorithms that aid in boosting client conversions without incurring additional costs.

What distinguishes Shopify from other e-commerce platforms and why is it becoming popular for e-commerce store development?

Shopify development services, which draw sellers and buyers from all over the world, have completely transformed the e-commerce sector with their creative yet user-friendly online and app design.

It is renowned for setting trends in the industry and helping many businesses expand. Here are a few of the most recent advancements that are popular with brands:

Easy and adaptable

One common explanation for the popularity of Shopify development for e-commerce sites is the platform's simplicity and versatility. Because the Shopify development store has completed the requirements, it is one of the top-mentioned pages that Google emphasizes and focuses on.

A smoother customer experience is the outcome of flexibility, which gives sellers the ability to develop their brand, identify customers, and carry out operational activities efficiently. Shopify's headless content management system (CMS) increases user retention and platform popularity among consumers.

Permit customization

Shopify allows brands to provide individualized shopping experiences for customers. Customers are kept satisfied by the platform's easy-to-find listings, straightforward ordering process, speedy delivery, and frequent order updates. This boosts client retention and multiplies return on investment.

AI-powered system

AI is a trend that industries are adopting more and more, and Shopify has successfully applied it. Because it offers efficient chatbots, round-the-clock customer support, and prompt customer answers by offering the best solutions, Shopify has grown in popularity among merchants of all sizes.

Mobile-Friendly

Due to their ease of use, mobile shopping apps are preferred by most consumers these days. As a result, a web platform that functions well on mobile devices is necessary. Shopify is an intuitive, mobile-friendly interface that includes all the required parts and functionalities. The software maximizes its reach by functioning flawlessly on all mobile devices.

Social media interaction

A seller who utilizes Shopify can simultaneously market his goods on a variety of websites and social media platforms, including Facebook, Instagram, Google, and others. With a small marketing budget, this tactic has assisted sellers in operating their enterprises sustainably and generating sales.

Voice Recognition

Regardless of the countries in which Shopify is available, customers may locate the right goods thanks to the cutting-edge voice search feature, which produces rapid results.

Why is the Shopify Platform the Best Choice for Your Online Store?

If you're still not sure why you should use Shopify for your e-commerce site, here are some important advantages of doing so. The following list will assist you in making decisions and moving forward in this cutthroat business environment.

User-friendly: Since companies may create their own customized Shopify store and promote their goods through a variety of sales channels, the platform is user-friendly for both buyers and sellers. You should consider this platform because it eliminates the need to design individual advertisements for several channels.

Plans at fair prices: After the free trial, you can subscribe to a plan on the platform for a small fee that covers the services it provides to businesses. You can select a plan based on the characteristics that best suit your business, as each one has various features.

Shopify is available for free for three days, after which you can use it for ₹20 a month for three months. Following the trial period, you can select a plan based on the scope and stage of your company endeavor.

Built-in features: Shopify provides a one-stop shop with services including marketing, smooth sales, and product sourcing. To make the selling process easier, the platform has integrated email, notification, and point-of-sale systems.

Platform security: One of the main worries that sellers have when thinking about selling their goods online is security. Shopify has addressed this issue by providing a technologically competent platform that frees up sellers to concentrate on other crucial elements of their business.

Using Shopify Development Services Going Forward

Shopify is and will be a game changer for companies looking to go internationally, and as it grows in size, it will only become better. It is evident that e-commerce is the way of the future and that everyone involved in a dependable platform will prosper since the all-in-one e-commerce platform connects developers, merchants, business professionals, and buyers.

With its configurable features, Shopify gives its associates freedom and accessibility to entrepreneurship. For start-ups looking to expand rapidly and penetrate new markets, Shopify is the ideal platform.

E-commerce will be the game changer for years to come, so you can establish a strong brand and establish a long-term relationship with Shopify. Thus, get ready for it now and begin looking into other options for the future.

#shopify #shopifyconsultant #shopifydeveloper #shopifydevelopmentcompany #shopifydevelopment

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shopweb · 7 months ago

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How to apply Machine Learning and AI in eCommerce to Grow Your Business?

Innovation is progressing dangerously fast. 'Computerized reasoning', 'Increased Reality', and 'AI' are the trendy expressions of the day. It's amazing how they can do what we figured just us mortal creatures could.

In addition to the fact that they do these things, they improve. It is stunning to perceive how much worth they are making for organizations today.

Here is about how AI, a sort of man-made consciousness (AI) has been upsetting the web-based business industry. Basically, AI is a strategy that utilizes experience to further develop execution throughout some time. PCs naturally improve and adjust their cycles with no designated programming by people.

AI is helping online business improvement organizations take the client experience to an unheard-of level. It additionally makes them more nimble. It is assisting them with producing income in manners that they never could already. There are various manners by which the force of AI can release the maximum capacity of a web-based business.

It seems like online business is in a consistent condition of reexamination. So much has changed throughout the long term and AI has all the earmarks of being a strong distinct advantage. Just to place things into viewpoint, here are a few insights that illuminate the present status of the web-based business industry and what AI is meant for it:

• Statista predicts that income from retail web-based business deals worldwide will add up to 4.88 trillion dollars. It shows that web-based business will develop at the pace of 20% consistently.

• Mobile web-based business is developing at a considerably quicker rate. It was assessed that before the end of 2018, it would represent more than 70% of all-out web-based business traffic.

• Gartner predicts that by 2020, AI will oversee over 80% of all client cooperations.

• By the end of 2020, Augmented Reality will produce more than $120 billion in income.

8 effective Applications of Machine Learning in eCommerce

#1. Client Segmentation, Personalization of Services, and Targeted Campaigning:

At the point when a client strolls into a physical store, a salesman for the most part moves toward the client and asks them what they are searching for.

The individual in question additionally makes further requests to comprehend the client's taste and inclinations. Furthermore, the salesman additionally notices the client's conduct, non-verbal communication, and other such non-verbal signs that help the person in question serve the client better.

At the point when the client has an uncertainty, question, or concern, the salesman tends to it quickly and urges the client to make the buy. As such, the salesman sections the client and offers designated and customized administration.

Online business sites don't have this extravagance. Clients typically shop online for accommodation as opposed to an encounter. They normally have a particular item as a top priority. If they discover it effectively, they may buy it.

When they discover the item, should they have any questions about it, there is nobody by then addressing those questions quickly and bumping the client towards buy.

Subsequently, dissimilar to disconnected stores, online stores offer restricted degrees to give an enhanced client experience that can drive deals and increment income.

To give an encounter like that a client would have available, internet business retailers need to gather tremendous measures of information and sort out it. This is the place where AI can help. It can help web-based business retailers run designated crusades that can change imminent purchasers into genuine ones.

#2. Advanced Pricing:

Online customers are typically very valuable touchy. On the off chance that an item costs, however much it does come up, clients may feel happier going to the store and surveying it directly before buying it.

It is likewise normal for customers to look at the costs of items across different online business stages to track down the best arrangement.

Internet business organizations have discovered a lot of achievements by executing dynamic estimating. AI can change and straighten out costs by considering different factors at the same time.

These elements incorporate contender evaluating, item interest, day of the week, time, client type, and so forth

#3. Extorts Protection:

Chargebacks are each web-based business retailer's bad dream. Most purchasers, particularly first-time ones, have the feeling that internet business organizations are not secure enough.

Internet business organizations are helpless against false exercises. Internet business retailers should be exceptionally cautious. It isn't unprecedented for organizations, particularly online ones, to close shop attributable of an awful standing.

Organizations should in this way not slice corners about identifying and forestalling any sort of misrepresentation. AI can wipe out the extent of false exercises fundamentally. It can deal with reams of comprehensive, dull information expediently and can stop fake exercises from really developing, by proactively distinguishing any oddities.

#4. Streamlined Search Results:

Not all customers are incredible with watchwords. Not all hunts are smart. To make a buy, customers should have the option to discover what they are searching for. Not simply that, they should have the option to do as such without any problem.

You may have each item under the sun on your internet business site. Notwithstanding, that will do you nothing but bad if the client can't discover what the person in question is really searching for, advantageous

List items can't be found on catchphrases alone. AI can uncover designs in the search, buys, and inclinations that empower ideal list items. Indexed lists depending on these variables can show clients precisely the thing they are searching for and propose comparable things.

#5. Item Recommendations

Customers may stroll into a store knowing what they need. Nonetheless, an astounding salesman can expect client needs and suggest items even before clients understand that they need them.

Item suggestions can build an income significantly. This becomes interesting to accomplish on an online stage as it requires distinguishing designs in deals and shopping conduct.

Numerous online business retailers have utilized AI to effectively make an item proposal motor.

#6. Client assistance:

In this serious business climate, clients don't simply anticipate a decent item. They additionally evaluate the nature of client service.

Most clients fear calling those complementary helpline numbers, paying attention to perpetual menu choices, and attempting to interface with a real individual who can help them. No one anticipates deferred and generic email reactions from client care IDs.

For most associations, keeping steady over client care solicitations can be extremely difficult. Mechanizing client assistance and empowering self-administration can assist the retailer with welling the client.

AI can be utilized from numerous points of view to help clients and improve consumer loyalty. An incredible model is the utilization of chatbots. Chatbots can distinguish and resolve issues by characteristically chatting with the client. AI can help organizations offer unrivaled, customized client assistance for an enormous scope.

#7. Overseeing Demand and Supply:

All organizations resort to determining to coordinate with requests with supply. To estimate well, web-based business retailers should put together their choices basically concerning information, in addition to other things.

To settlon strong information-supported choices, organizations should measure however much information as could reasonably be expected. Guarantee that the information is exact and that it is being handled effectively.

AI can handle comprehensive measures of information precisely and a lot quicker. AI can likewise examine information to give however many bits of knowledge as would be prudent. This empowers anticipating as well as assisting online organizations working on their items and administrations.

#8. Omni Channel Marketing Boosted by Machine Learning

We definitely realize that omnichannel promoting makes for higher client maintenance, higher buy rates, and greater commitment. There's no denying how it can help web-based businesses.

Nonetheless, given that omnichannel advertising revolves around client information, more information can just further develop how it works for your online store.

Given that AI works dependent on get-together information and further developing calculations over the long run as more information is added, your omnichannel showcasing technique must be made all the more impressive with this continually refreshing information.

For instance, envision setting up an omnichannel promoting mechanization work process and having the channels consequently chosen depending on how the client drew in with them previously. Or then again, maybe a work process naturally reordering itself to send the ideal message that will best reverberate with your client depending on how they've shopped or perused as of late. That, yet your information will consequently refresh and learn depending on how your client acts after some time, the more information it arranges, the better it becomes.

End:

AI in e-commerce is staying put. It is an amazing application in e-commerce.

Increasingly more e-commerce retailers are accepting AI and getting a lot of significant worth from it. For organizations hoping to computerize drawn-out, work seriously, and expensive manual cycles, AI can be a colossal resource. It can enable online retailers with significant experiences with their clients.

They can assist online organizations with producing clicks, converting possibilities into clients, holding them, and even forming solid client relations. For more information please visit the Ecommerce Website Design Company in Bhubaneswar.

#ecommerce website development #website design company in bhubaneswar

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bestdirectmailingapis · 1 year ago

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How Direct Mail Automation Software Works?

While there is a common misconception that print marketing is dying off, direct mail campaigns remain the largest segment of the $38.5 billion spent on US advertising in 2018. Whether your company operates a restaurant, travel agency or gym, you can use data from CRMs or Marketing Automation tools to create targeted postcards, letters and other marketing materials for offline audiences.

Traditional direct mailers employ a team of project managers to manage each campaign via spreadsheets,.CSV files and email. This process is time-consuming and prone to errors. Direct mail automation software shifts these manual tasks to a single online platform, allowing you to make changes and track results in real-time.

Marketing automation tools offer a variety of features for creating personalized content that drives conversions. For example, you can use a platform’s CRM integration to import customer data in real-time. This information can then be used to create customized direct mail pieces that match the needs of each recipient. Additionally, you can also leverage predictive intelligence to understand your audience’s behaviors and preferences so that you can craft relevant messages.

The best direct mail automation softwares also provide a number of other valuable features for businesses, such as scalability and tracking. For instance, scalability allows you to send out a large quantity of mailings quickly and at a low cost. This can be especially useful for eCommerce brands who want to advertise new products or re-engage people who have abandoned their carts.

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wawbiz · 1 year ago

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The Power of E-Commerce: 21 Astonishing Facts That Will Leave You Amazed

You likely envision an online store that is always advertising new offers, goods, services, and so forth when you think about e-commerce. From the perspective of a marketer, eCommerce requires a lot more thought. The e-commerce business has a ton of potential, despite the fact that some marketers are looking to other markets for significant profits. These facts and figures demonstrate the simplicity of starting an Internet business and its ongoing success. Even though e-commerce is a relatively new technology and method of sales, it may give you a consistent flow of cash. If you own a little or large physical store, you can boost your sales simply by including this online component in your sales funnel.

In reality, e-commerce began in 1979.

Despite the fact that e-commerce is currently the business model with the greatest global growth, the first e-commerce website, Amazon, created in 1995, did not turn a profit for the first seven years! In 2003, Amazon generated its first annual profit. They claim that the rest is history. Among millennials, Amazon is the most popular place to shop online. One in five millennials claims to visit Amazon first while conducting an online product search. A trip to Amazon is also where 59% of people say they always or frequently start their shopping trips.

Any e-commerce marketplace requires you to register as a seller and upload your products in about 30 minutes. As a result, you are able to set up numerous web businesses under multiple identities and sell your goods simultaneously in one or more e-commerce marketplaces.

There are already over 24 million eCommerce websites available worldwide.

The e-commerce sector is expanding by 23% annually.

For eCommerce websites, the typical conversion rate is 2.86%.

Mobile devices account for 70% of all visitors to eCommerce websites.

Mobile purchasing is anticipated to represent 72.9% of all eCommerce by 2021.

9. In 2018, the world’s population spent 18 billion hours on mobile shopping apps.

10. By 2022, it's anticipated that global eCommerce sales would increase to $6.54 trillion.

11. India and Indonesia are likely to have the retail eCommerce marketplaces with the quickest growth over the next two years, followed by Saudi Arabia, Indonesia, Australia, and the Philippines.

12. According to a study by Business Wire, about 43% of Americans buy things while they are in bed, and about 25% do so when going to a physical store. Another 23% of consumers claim to shop frequently while at work, and 20% say they purchase online while using the restroom.

13. Global eCommerce volume has increased by 35% in 2020 than same to 2019, in part due to the obvious coronavirus. A few of these are saving time, fewer taxes, easy pricing comparison, few crowds, and higher variety.

14. PayPal processed $4,423 in transactions every second as of the third quarter of 2012. In recent years, PayPal has grown to become the most popular method of making payments online without disclosing your credit card information.

15. Over 80% of people who use the internet regularly have done so to make purchases of goods and services.

16. Online users make up 50% of the population and have made multiple purchases from online merchants.

17. The ability to shop whenever you want is the main benefit of internet shopping.

18. It's predicted that 95% of all purchases will be made online by 2040.

19. Small- to medium-sized companies claim that giving free shipping boosts their profitability by 46.5%.

20. Within the next five years, 69% of B2B companies anticipate stopping printing catalogs.

21. It's likely that internet buying will grow significantly over the next ten years, to the point where even purchases that formerly might have required "to be seen" first will increasingly be made online. This is because of modern technology, quick checkout, and simple pricing comparison.

E-commerce has been gaining acceptance and promise for a while now. Since the pandemic of 2020, there has never been more of a desire for internet purchasing options. Some estimates even claim that since 2020, the rate of digital transformation has accelerated across all industries by about 7 years. Wawbiz is one of the growing platforms across India through which you can create and customize the website for your business.

#ecommerce#ecommercebusiness#onlinebusiness#brandidentity

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Growing Your Customer Base: How Miraaf Helps Local Fashion Brands Reach New Audiences!

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You know how important it is to connect with new customers and expand your reach beyond your physical location. While traditional marketing methods such as flyers and print ads may have worked in the past, the digital age has made it easier for businesses to reach potential customers in new and innovative ways.

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This is where Miraaf comes in. As an online fashion marketplace, Miraaf is designed to help local fashion brands get noticed by customers across India and beyond. By joining Miraaf, you can expand your customer base and grow your business in ways you never thought possible.

Here are some of the ways Miraaf can help your business reach new audiences through remote shopping-

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Personalized Customer Experience- Miraaf’s remote shopping feature allows you to connect with customers on a more personal level. By scheduling a video call with a customer, you can provide them with one-on-one attention and help them find the perfect outfit or accessory.

Convenience for Customers- By allowing customers to shop remotely, Miraaf makes it easier for them to browse and buy products from your store. This convenience can help attract new customers who may not have had the time or ability to visit your physical location in the past.

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Increased Sales- By expanding your customer base through remote shopping, you can potentially increase your sales and revenue. With Miraaf’s help, you can reach customers from all over India and beyond, which can lead to more purchases and repeat business.

Innovative Shopping Experience- Miraaf’s remote shopping feature is a unique and innovative way to connect with customers. By offering this feature, you can stand out from your competitors and provide your customers with a shopping experience that they won’t forget.

Seamless Integration- Miraaf makes it easy to integrate video calls into your existing website and social media profiles. This means that you can continue to manage your business as usual while also taking advantage of Miraaf’s remote shopping capabilities.

By joining Miraaf, you can take your business to the next level and reach new audiences in ways you never thought possible. Don’t miss out on this opportunity to grow your customer base, expand your brand’s reach, and provide your customers with an innovative and convenient shopping experience.

#business#onlinebusiness#fashion#fashionblogpost#ecommerce#virtual shop#onlineshopping

Blaze

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#The Power of E-Commerce: 21 Astonishing Facts That Will Leave You Amazed

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infotrends · 2 years ago

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The Power of E-Commerce: 21 Astonishing Facts That Will Leave You Amazed

In reality, e-commerce began in 1979.

There are already over 24 million eCommerce websites available worldwide.

The e-commerce sector is expanding by 23% annually.

For eCommerce websites, the typical conversion rate is 2.86%.

Mobile devices account for 70% of all visitors to eCommerce websites.

Mobile purchasing is anticipated to represent 72.9% of all eCommerce by 2021.

9. In 2018, the world’s population spent 18 billion hours on mobile shopping apps.

10. By 2022, it's anticipated that global eCommerce sales would increase to $6.54 trillion.

11. India and Indonesia are likely to have the retail eCommerce marketplaces with the quickest growth over the next two years, followed by Saudi Arabia, Indonesia, Australia, and the Philippines.

15. Over 80% of people who use the internet regularly have done so to make purchases of goods and services.

16. Online users make up 50% of the population and have made multiple purchases from online merchants.

17. The ability to shop whenever you want is the main benefit of internet shopping.

18. It's predicted that 95% of all purchases will be made online by 2040.

19. Small- to medium-sized companies claim that giving free shipping boosts their profitability by 46.5%.

20. Within the next five years, 69% of B2B companies anticipate stopping printing catalogs.

#ecommerce #ecommercebusiness #onlinebusiness #brandidentity

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marketing123456789 · 2 years ago

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Fish Oil Alternatives Market Size, Share, Global Industry Overview, Demand, Growth and Forecast 2033

The global fish oil alternatives market reached a value of USD 2.4 billion by the end of 2022. Future Market Insights (FMI) anticipates it to grow at a rate of over 5% between the years 2023 and 2033. As per this fish oil alternatives market analysis report, the overall valuation is projected to reach US$ 4.1 billion by 2033.

Increasing the acceptability of plant-based diets to lessen the burden of cardiovascular diseases is boosting the sales of fish oil alternatives. It is anticipated that global consumption of omega-3 fatty acids may rise as public knowledge of its health advantages rises.

Download Report Sample@ https://www.futuremarketinsights.com/reports/sample/rep-gb-16914

As soybean, safflower, sunflower, cotton, and corn seeds are abundant sources of omega-3, there is an increasing demand for vegetable oils made from their seeds globally. So, the fish oil alternatives sector is anticipated to rise promisingly throughout the projected period.

Traditionally the demand for omega-3 constituents has encouraged the use of fish oil substitutes high in omega-3 fatty acids. Moreover, the availability of omega-3 fats is no more limited to only those who strictly adhere to a plant-based diet. It is likely to be produced more for non-veg consumers as plant-based diets can lower the risk of heart disease.

Growing demand for fish oil alternatives in industrial verticals, including cosmetics, animal feed, and pharmaceuticals, is poised to develop the market. During the forecasted period, producers of fish oil alternatives are projected to have development prospects with their expanding scope of application.

Increased adoption of fish oil alternatives in home cooking is projected to strengthen the online sales channel of the market. eCommerce websites can also be regarded as having developed the market for the commodity in many new regions.

Preview Full Report@ https://www.futuremarketinsights.com/reports/fish-oil-alternatives-market

Key Takeaways from the Fish Oil Alternatives Market Study Report

The United States holds a greater share of the global fish oil alternatives market due to higher consumption of Omega-3. The market is yet to reach its peak as the trend of veganism is continuously increasing its sales.

With the increased need for pre-portioned baby food formulae, Asia Pacific could witness a greater need for oil alternatives. This is because nations like India, China, Japan, and Thailand are expected to have a higher demand for infant formula.

The healing qualities of fish oil alternatives are predicted to drive the pharmaceuticals segment's growth during the forecast period.

With a revenue share of more than 50% in 2022, the application of fish oil alternatives in supplements and functional food ingredients is the dominant segment.

Competitive Landscape for the Fish Oil Alternatives Market Players

Burcon Nutrascience Corp., Cargill Inc., Dupont PVT Ltd., and Sotexpro are a few of the industry leaders globally. To increase their market share, these key players are investing highly in product innovation and the acquisition of regional players. Given the vast market potential, there have been new players entering the market at all points along the value chain.

Recent Developments by the Fish Oil Alternatives Industries

For instance, Algorithm, AlaskOmega, and Aenova collaborated to develop chewable vegan soft gel capsules in September 2021. This product containing microalgae-based alpha mega omega-3 DHA oil was designed to provide businesses with a competitive advantage over rivals.

Due to the environmental advantages of plant sources over fish oil, major fish oil suppliers are now switching effectively. For instance, Cargill Incorporated introduced "Latitude" in October 2018 as a sustainable alternative source of omega 3 in feeds.

Key Segments

Fish Oil Alternatives Industry by Product Type:

Chia Seed Oil

Soybean Oil

Canola Oil

Hemp Seed Oil

Algae Oil

Walnut Oil

Flaxseed Oil

Other Oils

Fish Oil Alternatives Industry by Application:

Food & Beverage Industry

Seasonings & Dressings

Sauces & Dips

Other foods

Cosmetics and Personal Care

Skin Care

Hair care

Other Products

Animal Feed

Poultry Feeds

Cattle Feeds

Aqua Feeds

Other Feeds

Pet Food Additive

Dog Food

Cat Food

Other Pet Foods

Pharmaceuticals

Neutraceuticals

Dietary Supplements

Sports Nutrition

Bio Fuels

Other Applications

Fish Oil Alternatives Industry by Sales Channel:

Sales of Fish Oil Alternatives overOffline Channel

Supermarkets or Hypermarkets

Departmental Stores

Convenience Store

Sales of Fish Oil Alternatives overOnline Channel

Company Website

E-commerce Platform

Other Online Websites

Fish Oil Alternatives Industry by Region:

North America

Latin America

Europe

East Asia

South Asia and Pacific

Middle East and Africa (MEA)

About Future Market Insights (FMI) Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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tech2globe02 · 2 years ago

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How Can Ecommerce Apps Affect The Dynamics Of Internet Sales?

Mobile applications fuel many of these online shopping parties. In fact, the astounding growth of the e-commerce industry is partly due to an increase in smartphone usage across the globe. As a result, organizations all around the world have a larger demand for Android application development.

This brings up the subject of e-commerce software and the elements that influence their significance for your online enterprise. More people than ever are making online purchases using mobile apps rather than a Desktop. You are losing out on a sizable number of potential clients who are willing to conduct online purchases if your company doesn’t have a mobile app.

Without smartphones and the apps they contain, modern life would be almost unfathomable. All agree that it is true. According to Ecommerce development company In 2018, app store users generated $101 billion in income. By the end of the year, it is anticipated to be worth $120 billion. Users downloaded 194 billion apps globally in only 2018 alone.

The astounding rise in popularity of mobile apps has been attributed to a number of factors.

Smartphone apps have significantly changed the way we work, socialise, and have fun. Nearly every part of our life is significantly impacted by apps, which have become indispensable. Android app developers were careful to consider these factors when they work on ecommerce development.

Another significant element fueling the expansion of the app business, particularly in developing nations, is the decline in smartphone prices. The development of mobile apps has been significantly influenced by both public and commercial initiatives to increase digitization.

Mobile apps are significantly more valuable to users than browsers are. The functioning and layout of smartphone apps have several benefits.

1. Applications Are Simpler To Use: Smartphones may employ cameras, Bluetooth, and GPS when running mobile apps. As a result, their effectiveness and usability increase. Consider how much more practical it is to use an e-commerce app than to browse a website.

2. Certain Jobs Have Their Own Apps: We frequently just have to use one app when calling a cab, for example. They are more appealing than browsers since they were made with a specific goal in mind.

3. Apps Can Be Used Online: Apps differ greatly from browsers in that some of them can be used offline. Applications are frequently used in the news, entertainment, and educational sectors.

Apps For Mobile Online Shopping

Internet behemoths like Amazon and eBay predicted that mobile apps would dominate the market early on. An increasing number of companies are now participating in the ecommerce boom. For your online companies, a mobile app is more important than ever.

The way that people now buy products has greatly changed because of the internet. The number of people who shop in person is dropping. Consumers are purchasing everything online for ease, from luxury goods to groceries. All of these are often acquired via a smartphone. The term “shopping with a mobile app,” often known as “m-commerce,” is now used to denote mobile commerce. As a result, the software development sector has given careful consideration to the development of mobile apps for online shopping.

How Are Industry Dynamics Being Affected by Mcommerce?

The emergence of mobile applications has heightened rivalry in the e-commerce sector. By deploying mobile apps, startups, and small businesses can compete with established market players. It would have been difficult to sell your goods in the vast retail market in the past if you were a small or medium-sized business. Companies can now more easily contact a huge audience of potential clients thanks to e-commerce and smartphone apps.

Conclusion

Get the top specialists for your company from Reputed ecommerce development company Tech2Globe Ecommerce immediately to help you every step of the way.

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likeandshar · 7 years ago

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7 E-Commerce Trends To Watch Out For In 2018

#Ecommerce Predictions #2018 Ecommerce Trends #Ecommerce #Trends in Ecommerce

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swifterm · 3 years ago

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Ecommerce and the cigar market 2021

Ecommerce and the cigar market 2021.The global cigar market was valued at USD 36,673.34 million in 2020 and is projected to register a CAGR of 11.54% during the forecast period of 2021-2026.

According to numerous surveys, there has been an increased cigar smoking since the start of the pandemic. This is attributed to consumers unable to deviate their minds in other things, ultimately leading to spending more money and time on their smoking habit. According to the government source, the world’s largest cigar producer, the Caribbean nation is planning to export a record USD 1 billion worth of tobacco products this year, representing a 6% jump over the USD 942 million it sold abroad in 2019.

Increased consumer inclination towards products complimenting the opulent lifestyles parallel to the rapid growing premiumisation of cigars has been lifting up the cigar market globally.

A huge percentage of retailers now appreciate the need to refocus their appreciation of selling online, and their e-commerce site has moved from being a mere, often inconvenient, marketing tool, to their primary revenue income source. One of the most intriguing switches in DTC is the move to subscription based accounts, where the consumer pays a regular monthly fee and are sent either a simply regular repeat order, or a premium selection – chosen by the retailer allegedly while in reality an algorithm chooses it – although should might include availability.

By this method loyalty is assured, as by it’s very nature you are unlikely to switch allegiances to another retailer if your chosen provider is fulfilling your remains admirably. It also allows you to nurture revenue from existing consumers – 6x easier to monetise than new customers, by perpetual add on offers. Not just this, it allows you to keep track of each individual consumer and personalise, or indeed predict their personal offers.

Predictive personalisation software (where an algorithm watches all the buying habits and impressions made for each consumer individually) , using predictive analytics technologies like SwiftERM, which takes individual personalised offers to the consumer, identify consumer’s future behaviour, then rank every SKU by greatest likelihood of “that individual consumer” purchasing from all the SKUs you have listed, in order of greatest likely buying propensity.

The Market Trends

Continuous Rise in Smoking Rates Boosting Sales of Conventional Cigars

As economic scenarios improve in the developed countries, like the United States, the appeal of the fine machine-made conventional cigar, a relatively affordable option among tobacco products, is expected to weaken, with many consumers likely to prefer premium cigars. In March 2018, the FDA started soliciting opinion and feedback on its plans to regulate cigars in the United States, by issuing an Advanced Notice of Proposed Rulemaking (ANPRM) for premium cigars, which is expected to affect conventional cigar consumption in the United States and North America.

Conventional cigar manufacturers are also conducting R&D activities to come up with better tobacco quality and new flavors, and are even investing to improve packaging in order to increase aesthetic appeal. For instance, in 2019 El Artista Cigars launched a range of new cigar with the brand name Buffalo TEN which claims to offer better tobacco quality with attractive packaging.

Asia Pacific holds the Largest Market Share

In the Asia-Pacific market, the consumption of conventional cigars is higher compared to premium cigars. This is because the tax rates for premium cigars are extremely high. The government bodies in the region like in India do not differentiate between the premium cigar, which is more of a luxury product, and other tobacco products, such as cigarettes and loose tobacco, which are addictive and very harmful.

Further, the ban of e-cigarettes in the developed states of China, including Beijing, is the major factor responsible for the growth of the cigar market in China. The higher prices discourage the youth from starting to smoke cigars and cigarettes and encourage the current smokers to quit. The tobacco tax combines an ad valorem tax and a specific excise tax.

The total tobacco tax rate in China is approximately 40% at the retail price level, far below the median range of the tax rates of the international community, which is between 65% and 70%. This higher price is therefore responsible for the large value generation of the tobacco market in the country, despite a decrease in the sales volume.

We hope you enjoyed this article, intended to help improve our client’s profitability. It reflects the care SwiftERM offer, if you need help please ask, we can often help for free. If you haven’t already done so, then please enjoy a FREE month’s trial of our predictive personalisation software on your site, to see how powerful it is.

Here

Other articles of interest below: (Index to all articles here)

#cigars #tobacco #ecommerce #marketing #business #technology

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thecolormoon · 4 years ago

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Best E-Learning App Developer in India | ColourMoon Technologies

Virtual Classrooms through E-learning apps are the current phenomenon across the world. The pandemic has caused every educational establishment including universities, colleges, schools, institutions, boot camps, corporate upskills, etc., to shift to virtual classrooms to ensure the continuity of the educational process.

The online education market, especially in India is seeing tremendous growth that, as per experts, is predicted to reach almost 360 billion rupees by 2024. Given that the online education market was just 39 billion rupees in 2018, the CAGR expansion is almost ~44% for the period from 2019 to 2024.

It is, however, important to develop the e-learning app with the right structure and components that include experience-enhancing &impacting features such as ease of use- UX interface, streamlined content delivery, massively scalable, etc., so that not only provides valuable educational content to your users and students but also engages them and impels them to share it with their counterparts.

We at thecolourmoon understand the end to end e-learning app development methodologies and with 13 years of app development experience & a huge clientele base are the best e-learning app developers in India.

From choosing the platform and language that best suits your e-learning app to deployment, and further onto world-class support that your app requires once users start consuming your services, the colourmoondevelopment team ensures that we are with you on every step towards your journey to success.

What is an e-learning App?

E-learning apps facilitate learning through various mediums such as videos, online face-to-face interactions, content delivery, blended and adaptive learning modes, podcasts, gamification, and task progressive modules, etc. – all on a mobile app.

Given the fact that 78% of the Gen Z-ers and almost the same amount of Millennials prefer learning online and by the practical “doing” teaching method, an e-learning app is the best approach to push forward your educational business towards success.

In addition, e-learning apps are not limited to catering to schools and colleges but also to professionals from different verticals who want to up-skill themselves in order to be promoted or perform better at their work.

What are the benefits of E-Learning Apps for the users and your education Business?

Learn Anywhere: The E-Learning App gives your learner the flexibility and mobility to choose the time and place they want to study or practice. No more scheduled classroom lectures nor a physical presence of an instructor required to deliver your educational content.

A continuous learning process:Your student/learner can study on the go (on the mobile phone) and are not limited to the physical educational institutions.

Education transitioning the limits of age:The users of e-learning apps are not restricted to any age group – young or old, students or professionals – now everyone can enjoy the benefits of lifelong learning through your e-learning app.

Easy Accessibility through Mobile phone: One of the reasons that e-learning apps are very popular and make huge revenues is that it provides quick and easy access to your educational content and other important information.

E-learning is highly efficient: Educational content delivery and information is more easily digested by all age groups and types of learners when the content presented is in small and concise “bites”.

Gamification Feature:E-learning apps can also include gamification features such as achievement awards, points, etc., that provide higher levels of motivation and engagement for your end-users.

Affordable cost: Learning through e-learning apps is a lot cheaper since there are no extra overhead costs to your company such as physical location rents, recurring instructor salaries, etc.

Easy collaboration: You can communicate with your fellow students, instructors, and other learning communities to take feedback and grow your education business accordingly.

Business expansion and revenue growth: Your E-Learning Appdoes not need to be restricted to a particular country or region. Since the app is available online and is easily accessible worldwide there is an immense potential for business growth, that is both profitable and socially useful.

Types of E-Learning Apps

Understanding what type of e-learning app will best suit your education model is the first step towards developing a successful e-learning app. Since you are already experienced and well versed with your education business model, you can easily choose the best e-learning app from the below types.

E-learning Apps for Online education courses:

One of the most popular and in-demand types of e-learning apps is the online education providers. Almost all universities now have an online education system that enables students to complete their higher education without the need to attend their physical locations and at a much-discounted price.

This type of e-learning model also has two sub-types.

E-Learning App for own educational business

E-Learning App as an aggregator.

E-Learning App for own education business

Two of the most famous online education type of e-learningapps are KhanAcademy and Byju’s apps. These consist of short and long lessons and covers a variety of subjects such as math, science, history to art and computer programming, etc.

However, while KhanAcademy mostly relies on donations as a means to run its App, Byju’s has a payment model where the students have to pay a yearly fee to avail their courses and content delivery. Some of the features of these apps include:

Catalog of courses on various subjects

Video lectures

Online tests

Mock preparations

Interact with instructors for more knowledge, etc.

Options to evaluate progress by levels and achievements

And much more…

E-Learning App for aggregator education business model

The aggregator e-learning app model is very similar to that of Amazon’s eCommerce model where other companies or businesses list their offerings on your website or mobile app. Some of the most famous aggregator e-learning app models are edX, Coursera, and Great Learning which not only offers smaller courses but also full university courses for students worldwide. These e-learning apps also offer financial aid for students who face financial difficulties. Some of the features of the aggregator e-learning apps also include:

Courses and content delivery in the form of catalogs, forums, and blogs

Interactive educational content textbooks with live and saved audio &video lectures

Online questionnaire and quizzes with options to submit tasks to students and other learners for assessment

Convenient payment system integrated country-wise allowing their students to pay online for courses undertaken

Integrated Gamification system to gain rewards on their achievements – making your app a lot more fun and intuitive to use.

Other types or E-Learning Apps

Language learning Apps: These types of apps use interactive means in order to teach the users a new language. Some of the examples include Duolingo, Cake, etc.

E-Learning Support Tools:There are many online tools to assist learners across the world to get help with regards to different components such as online dictionaries, libraries with free access to virtual books, and note keepers to maintain notes and records of the curriculum and subject matter.

Exam Preparation E-learning Apps: These types of apps support the learners to prepare and practice for crucial exams and certifications.

Developing your eLearning app

The first phase is to discover which type of E-learning Appconcept best suits your education business model. This is also known as the product discovery phase where you have to work with our highly skilled & experienced team and lay down a solid foundation for the development of your E-learning app.

You can also decide if you want to take the MVP (minimal viable product) launch route and grow your content and data step by step or want a big launch with all the specifications and features similar to that of larger Educational Apps such as Coursera, Byju’s, or KhanAcademy, etc.

In either case, you would be able to quickly respond to the end-users' needs with minimum effort and changes, especially since the trends and structure of the online educational e-learning apps are constantly changing.

The discovery phase also includes the decisions with regards to important software components such as functional specifications, UX/UIdesign, visual prototypes, backend structure, languages, platform integrity, etc., that will give you a clear vision of the end product.

This ensures that there is a close to perfect roadmap for your e-learning app project that sets up a realistic budget and other resource requirements in place.

Why E-Learning app development through the colourmoon in India?

With the above article, you may already have got a gist of our knowledge span with regards to developing a sophisticated App such as an E-learning App like Byju's and eLearning app like KhanAcademy. In a complex and ever-evolving field such as the educational sector, experience and understanding the core elements of developing and deploying successful E-learning apps and software is the leading factor in creating one of the Best E-Learning Apps across the Educational industry in India.

The E-learning app development structure at colourmoon not only includes the most secure and cutting-edge technical attributes but is also designed keeping in mind the business aspects that influence your users to continuously avail your educational content services with elearning app source code or eLearning app scripts and pay for them too.

With more than a decade of experience in developing Apps and software for large multinationals such as Intel, Microsoft, Salesforce, Amazon, etc., the colourmoon company understands the ins and outs of all types of appdevelopment services.

#app development company #elearning app #developers & startups #elearning app development #Educational App development #Mobie App Developers in India #Learning App Developers in India

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theculturedmarxist · 4 years ago

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leviathan.naked_lesbian_makeout_blonde_sluts.mp3.mov.jpg.exe

On the one hand, yeah, definitely fuck Zuckernerd and Facebook, and the other tech empires.

On the other hand, it’s not like these are even the grossest examples of monopolies, with even larger and more insidious corporations given the green light to bloat even larger. The motive definitely isn’t to protect the consumer or to encourage competition.

I doubt it’s to make an example of Zuckerberg for accumulating such a hoard of wealth, either. Billionaires have become more stinking rich out of the pandemic, but Zuckerberg isn’t even the one that won the most.

Amazon.com founder Jeff Bezos has enjoyed the biggest bump in personal fortune, according to the analysis from Americans for Tax Fairness and the Institute for Policy Studies, two left-leaning groups. Bezos' wealth has jumped by $90.1 billion, to $203.1 billion, from March 18 through October 13[...]

Other billionaires whose fortunes have risen during the pandemic include Microsoft co-founder and philanthropist Bill Gates, whose wealth has jumped 20% to $118 billion since March, and Facebook co-founder Mark Zuckerberg, with an 85% gain to $101.2 billion, the analysis found.

Facebook isn’t the only tech conglomerate to have an anti-trust suit brought against them. Amazon, Apple, and Google have all been hit with suits, ostensibly about unfair trade practices or similar accusations. More curious is how deeply in bed with the US government these corporations are, like Amazon’s partnership with the US Military, or Google’s collaborations with the government. Maybe a clue is hidden in the essay by Eric Schmidt and Jared Cohen:

In an era when the power of the individual and the group grows daily, those governments that ride the technological wave will clearly be best positioned to assert their influence and bring others into their orbits. And those that do not will find themselves at odds with their citizens.

The election of Biden is definitely the effort of The Establishment to put the Trump genie back in the bottle. His election was an undesired outcome, an anomaly in a system that they want to run regularly, and to produce regular, predictable results. The wealthy are wedded to the political system, have regular mechanisms and controls to manipulate and interact with it, and Trump leap-frogged the whole dog and pony show. But he didn’t do it alone.

So was Facebook responsible for Donald Trump getting elected? I think the answer is yes, but not for the reasons anyone thinks. He didn’t get elected because of Russia or misinformation or Cambridge Analytica. He got elected because he ran the single best digital ad campaign I’ve ever seen from any advertiser. Period.

To be clear, I’m no fan of Trump. I donated the max to Hillary. After his election I wrote a post about Trump supporters that I’m told caused colleagues who had supported him to feel unsafe around me (I regret that post and deleted shortly after).

But Parscale and Trump just did unbelievable work. They weren’t running misinformation or hoaxes. They weren’t microtargeting or saying different things to different people. They just used the tools we had to show the right creative to each person. The use of custom audiences, video, ecommerce, and fresh creative remains the high water mark of digital ad campaigns in my opinion.

That brings me to the present moment, where we have maintained the same ad policies. It occurs to me that it very well may lead to the same result. As a committed liberal I find myself desperately wanting to pull any lever at my disposal to avoid the same result.

Google makes most of its money through advertising, and according to the NYT, “Google’s share of the search market in the United States is about 80 percent. “ Facebook is itself a monstrous social media entity, and owns two more of the largest SM platforms on the internet, Instagram and Snapchat, which:

Instagram: Active 1 Billion users

If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with virtually even split between male and female users.

Snapchat: Active monthly users 360 million

The most active users are Snapchat are 13-year-olds, and they’re spending upwards of 30 minutes a day on the app.

Twitch is a subsidiary of Amazon, which apparently has 140 million users, who I would imagine also skew younger, and who watch on average an hour and a half of content on the website a day.

We do know, through Twitch Tracker, that the average number of concurrent viewers stood at 1.4 million over February 2020, with peak Twitch viewing figures just a shade shy of 4 million – a threshold exceeded during the coronavirus lockdown that followed.

This puts Twitch well ahead of many traditional media outlets. Indeed, by early 2018, Twitch was outstripping MNSBC and CNN in terms of peak concurrent viewership (885,000 and 783,000 respectively). Fox News and ESPN were logging 1.5 million at this point.

The bourgeoisie have many glaring blindspots, but they aren’t themselves blind, or altogether stupid. The Arab Spring showed them what connected populations could do, and social media platforms have been instrumental in coordinating and organizing resistance efforts in the US, as well as spreading uncomfortable and uncontrolled information that the government et al would rather not be known. I would be willing to bet that there were many government and corporate analysts looking at the numbers, reach, and growth of every video of a black man getting shot this past summer that lead to civil unrest.

None of this proves that the US government is angling to take over social media, but I think it’s notable that Twitter is already playing ball with censoring uncomfortable stories, and doesn’t appear to be getting hit with the same sort of lawsuits as its competitors, despite its own relative monopoly.

The bourgeoisie are increasingly running out of options. Unwilling or unable to actually win the votes of the electorate by making concessions and other broadly demanded and popular reforms, it must increasingly rely on propaganda campaigns and other manipulation in order to keep the charade of government and control functioning. I would posit that the very narrow defeat of Trump last month, in spite of four years of constant fear mongering and concerted efforts to demonize him on the part of the bourgeois media, the alliance between Republicans and Democrats, and the collusion of the governments various branches of intelligence services and secret police, was the last straw—if the internet is such a disruptive and unpredictable force, then it must either be controlled or destroyed.

#antitrust #trump #biden #amazon #google #apple company #internet #internet culture #social media #conspiracy #speculation #facebook #snapchat #instagram

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internetandnetwork · 4 years ago

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What Would Success for New Search Engines Look Like?

Since the early 2000s, Google has been the most popularly used search engine across the world. Over this period, from being just another typical Silicon Valley startup and longshot to becoming the protector of the internet, controlling algorithms with enormous business implications and building a reputation for spreading its business into various areas in the name of offering an improved user experience.

In recent times, the increased inspection over its business practices has resulted in government regulators getting tough on anticipated wrongdoings, and a fraction of users have also demonstrated a little inclination towards a more privacy-oriented search experience. Google is also facing opposition from other search engines regarding how it is presenting search engine alternatives to Android users in Europe.

This wave of opposition to the market leader may develop favorable conditions for other search engines to contend themselves. New search engines, Neeva, founded by the former Senior Vice President of Google Ads, and You.com, founded by Richard Socher, former Chief at Salesforce, have been announced this year. While snatching away a considerable fraction of search market share from Google may be a part of their overall objective, becoming successful as a new search engine is subject to a lot of factors and may occur in a subtle form.

REGULATORS WANT TO SEE MORE COMPETITION IN SEARCH

In the past several years, Google has been facing increased inspection over its alleged anti-competitive practices in different parts of the world. Back in 2018, the European Commission hit Google with the largest antitrust fine ever of roughly $5 billion. And just a year before, the EC had penalized Google with a $2.7 billion fine for favoring its own content in the SERPs.

But this is not it. It is alleged that Google is using its contracts and market power to neutralize the competitors, and the Department of Justice has filed an antitrust lawsuit against the search engine giant for the same at the federal level.

However, if it is found that Google did engage in anti-competitive strategies, then the question moves on to solutions.

The House Judiciary Subcommittee on Antitrust issued a lengthy report recommending various potential solutions, including “structural separation” in an attempt to re-establish competition. However, the company is projecting confidence and might take the dispute to court.

In case that happens, it will still take at least two years before any initial judgment comes out, and even after that, Google may pursue an appeal. Nevertheless, with the investigation over the company’s superior position in the market, reaching a turning point, potential competitors have eventually begun emerging from the thicket and trying to stand out from the market leader.

CAN ANYONE REALLY COMPETE WITH GOOGLE?

Considering the position that Google occupies in the market today, the number of users it boasts, and how it has established itself as a crucial part of our everyday lives, it seems a bit irrational. Honestly speaking, developing a search engine that could really go head-to-head with the search engine giant itself would mean that it should at the very least offer the same experience to the users, i.e., relevant, fast, handy, and cognitively low load search results. And let’s suppose the rival search engine actually manages to offer as good an experience as Google, it would also need to get those billions of users to trust them rapidly who today wildly favor Google. But the latter seems more plausible considering how Google is shifting from being the beloved startup to becoming the evil empire over the last couple of years.

Besides, building a search engine that can compete with Google is impossible without having access to the kind of data they do. They know what users clicked, liked, or disliked, what they found most relevant to what queries, and so on. Users turn to search engines for queries, and Google, over all these years, has gathered an enormous amount of data like no other. In addition to all this, the quality of search results matters too. And it would take years for a new search engine to be able to accumulate that kind of data.

Despite the bar being so high, these two search engines (Neeva and You.com) still believe that there are some areas of opportunities that Google hasn’t tapped into yet. In fact, they have already attracted investment towards that cause too. While undoubtedly it is a good thing, it is highly improbable to level the playing field with funding. Because let’s be honest here, even with Microsoft’s immense resources, Bing mostly failed to win over users or digital marketers from Google.

CATCHING GOOGLE DOES NOT HAVE TO BE THE GOAL

Rather than focusing on creating a search engine that could go head-to-head with Google, the goal could be to develop a powerful team of users who are interested in creating their own corner of the web. Moreover, this strategy won’t require the search engine to gather billions of users like Google in order to become successful.

The search engine DuckDuckGo uses a similar strategy to stand apart from the others and appeal to the user group who wants more privacy online. In fact, DuckDuckGo observed an all-time high number of monthly search queries, which was almost 2.4 billion last month. However, it is still far behind Google, which boasts more than 3.5 billion search queries per day.

Neeva will be offering a subscription-based service, which, according to reports, will cost less than $10 every month after its launch. The search engine strives to offer a personalized yet ad-free search experience to its users. There are chances that it may not need to overcome a lot of technological obstacles since it will be leveraging the existing data sources (such as Bing search results, Apple Maps, and weather.com) and content. This might help Neeva save a lot on its development budget while starting out. If the company successfully manages to captivate enough subscribers, it plans to reduce its monthly charges, making it an even more appealing alternative search engine for users.

On the other hand, the newly introduced search engine You.com hasn’t announced the exact details yet, but its website hints that it would help users with their buying decisions. Moreover, its early access survey also asks users several questions relevant to eCommerce.

While we don’t have enough information about it yet, if You.com plans to become an eCommerce player, it will have to go head-to-head with the eCommerce giant Amazon. Competing with Amazon is again a big challenge – from the scale of operators, particularly on the shipping and delivery side, to captivating enough investment to endure the continuous price wars that Amazon would happily engage in.

However, distinguishing itself in the eCommerce sector is still a more realistic path. There are still some features that You.com could introduce just like other eCommerce sites such as eBay, Etsy, etc. have managed to build a unique identity for themselves in their niches.

WHAT SUCCESS MAY LOOK LIKE FOR NEW SEARCH ENGINES?

The growth of the potential Google or Amazon competitors, in the long run, will, to some extent, rely on how successfully they are able to capture a substantial audience initially. It is hard to predict anything as of now since neither Neeva nor You.com have revealed more details or any expected launch date.

While their ‘secret ingredient’ as they revealed, is recognizing those audiences with specific needs that the search engine giant itself has failed to address yet seems like a good start, they shouldn’t have revealed it so early, at least until their launch. This might backfire. There are good chances that the users will continue using Google like they usually do, but use Neeva or You.com for particular purposes. But if the companies are able to retain the same level of focus, they could have a chance at becoming successful.

CONCLUSION – THE POTENTIAL EFFECT ON GOOGLE

With more feasible competitors coming into existence, the users and marketers will have more options, but this might also somewhat impact Google’s own strategy. Google may be compelled to react by catering more to users and SEO professionals’ preferences, which might ultimately upgrade the landscape for everybody.

With the rise of competitors, specific innovations may spark new innovations or implementations by Google. The impact on Google is unlikely to become visible anytime soon, considering that even a large extent of success for the competitors would still mean tiny numbers for Google.

While Google has never actually had a real rival before, they took some pretty sloppy measures when they anticipated one (in Facebook) like launching the social media platform Google Plus which has now vanished. So, as of now, we can only hope that something like that would happen again, which will finally set off an actual search market rather than just a monopoly.

Hariom Balhara is an inventive person who has been doing intensive research in particular topics and writing blogs and articles for Tireless IT Services. Tireless IT Services is a Digital Marketing, SEO, SMO, PPC, and Web Development company that comes with massive experiences. We specialize in digital marketing, Web Designing and development, graphic design, and a lot more.

SOURCE : What Would Success for New Search Engines Look Like?

#Search Engines #Google #tireless it services #digital marketing #SEO #internet

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cumunicainteractividad2020 · 4 years ago

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Echando Carreta Podcast

Dos amigos que decidieron hablar de lo que más les gusta en la vida: la música. ¿Cómo? A través de su plataforma favorita: Spotify. ¿Por qué? Porque siempre hay algo que descubrir sobre las cosas que más nos gustan.

Presentamos este episodio de Echando Carreta donde hablamos a profundidad sobre Spotify. No solo características o datos sobre su creación, sino también como es una de las plataformas que más cercanía y conocimiento tiene, o intenta aprender, sobre la personalidad de sus usuarios, esto gracias a que su contenido es la música. Enlace de Soundcloud de nuestro podcast: https://soundcloud.com/sofia-aldana-691301511/echando-carreta-podcast

Elaborado por: Sofía Aldana y Felipe Barajas

Playlist de canciones que usamos alrededor del podcast (las intentaos poner en orden de aparición): https://open.spotify.com/playlist/6Fa9Ni6qc83icPqFRMh4D1?si=0eFshOLzSn-xV3mN4Ft5yA

Referencias:

Adrian C. North & David J. Hargreaves (1999) Music and Adolescent Identity, Music Education Research, 1:1, 75-92, DOI: 10.1080/1461380990010107

Anderson, I., Gil, S., Gibson, C., Wolf, S., Shapiro, W., Semerci, O., & Greenberg, D. M. (2020). “Just the Way You Are”: Linking Music Listening on Spotify and Personality. Social Psychological and Personality Science. https://doi.org/10.1177/1948550620923228

Ali, S. O., & Peynircioğlu, Z. F. (2006). Songs and emotions: are lyrics and melodies equal partners? Psychology of Music, 34(4), 511–534. https://doi.org/10.1177/0305735606067168

Benson, E. S. (2003, Julio). You are what you listen to. Monitor on Psychology, 34(7). http://www.apa.org/monitor/julaug0

Carmen Millán Pabón. (2009, Ago 30). Sus gustos musicales revelan rasgos personales. El Nuevo Día https://login.ezproxy.javeriana.edu.co/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdocview%2F378647349%3Faccountid%3D13250

Dorit, A. (2012) “My music is me”: Musical Presentation as a way of forming and sharing identity in music therapy group, Nordic Journal of Music Therapy, 21:2, 176-193, DOI: 10.1080/08098131.2011.571279

Duke, G. (2006, Ene 19). El ritmico sonido de tu personalidad. El Norte https://login.ezproxy.javeriana.edu.co/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdocview%2F311750927%3Faccountid%3D13250

Galeano, S. (2019, Sep 19). Historia de Spotify: nacimiento y evolución del líder de la música en streaming. Marketing Ecommerce https://marketing4ecommerce.co/historia-de-spotify-nacimiento-y-evolucion-del-lider-de-la-musica-en-streaming/

Greenberg, D. M., Kosinski, M., Stillwell, D. J., Monteiro, B. L., Levitin, D. J., & Rentfrow, P. J. (2016). The Song Is You: Preferences for Musical Attribute Dimensions Reflect Personality. Social Psychological and Personality Science, 7(6), 597–605. https://doi.org/10.1177/1948550616641473

Mercurio, E. (2008, Sep 06). Dime qué música escuchas y te diré tu personalidad. El Mercurio https://login.ezproxy.javeriana.edu.co/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdocview%2F336657232%3Faccountid%3D13250

Nave, G., Minxha, J., Greenberg, D. M., Kosinski, M., Stillwell, D., & Rentfrow, J. (2018). Musical Preferences Predict Personality: Evidence From Active Listening and Facebook Likes. Psychological Science, 29(7), 1145–1158. https://doi.org/10.1177/0956797618761659

¿Que le cuentas a Spotify con la música que escuchas?: INTERNET MÚSICA (Crónica). (2016, Ago 27). EFE News Service https://login.ezproxy.javeriana.edu.co/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdocview%2F1814326796%3Faccountid%3D13250

Rentfrow, Peter & Gosling, Samuel. (2003). The Do Re Mi's of Everyday Life: The Structure and Personality Correlates of Music Preferences. Journal of personality and social psychology. 84. 1236-56. 10.1037/0022-3514.84.6.1236.

Suvi, L. (2004) The Psychological Functions of Music in Adolescence, Nordic Journal of Music Therapy, 13:1, 47-63, DOI: 10.1080/08098130409478097

Tus gustos musicales reflejan tu personalidad. (2016, Abr 09). Frontera.Info https://login.ezproxy.javeriana.edu.co/login?qurl=https%3A%2F%2Fwww.proquest.com%2Fdocview%2F1779684809%3Faccountid%3D13250

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dmagmarketing · 5 years ago

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Top 6 Digital Marketing Trends In 2020

Hello 2020! The new turn in the decade promises to keep marketers on their toes. 2019 was an eventful year for small businesses and digital marketing practises used cutting edge technological tools. 2020 promises the same, where technology overrules all decision making in the digital space. DMAG Marketing, the leading social media and digital marketing agency in Pune identifies the top 6 trends of digital marketing in 2020. Read on to know what’s exciting in the digital marketing space for your company to stay ahead of competitors in this New Year.

1. Cheers to Chatbots – Chatbots is a trend that will move in an upswing in 2020. Several companies will continue using this software program that interacts with customers and website visitors. Chatbots are digital conversations that take place between a robot and website visitors where Chatbots answer their questions in real-time. Having a human to manage a chatbox generally results in delayed responses, human errors and psychographic performance barriers. Instead Chatbots work round-the-clock offering personalised service that is error free, instant with no deviation.

2. R&D supported Anticipatory marketing - Buying process is guided by content gathered from several channels through structured and unstructured means. High level R&D, data crunching takes account of all such interactions identifies positive data patterns and undertakes predictive marketing. This trend is in its nascent stage and as per Globe Newswire, anticipatory analytics market size is expected to reach $10.95 B by 2022. Hospitality industry is already successfully using this tool and with the booming e-commerce trade leveraging on predictive data is the way forward.

3. Always in Vogue: Influencer Marketing - While it is a dream for all companies to rope in a celebrity to promote their brand, small businesses operate on a shoe string budget and find this a distant reality. So, it makes great business sense to identify and pay people who already have influence with their target market. Such influencers create a buzz and actively promote the brand amongst the target audience.

4. Shoppable posts - 2020 will take Shoppable posts, a phenomenon introduced back in 2018, to legendary heights. Posts carry blinking dots, primarily because of easier, out of the box integrations with third party apps and ecommerce marketing tech will make it more enticing and convenient for customers to click and shop instantly. With growing number of social media users buying impulses are triggered through feeds and stories and such shoppable posts will instantly result in more website hits and higher sales.

5. Long-term Content Building and ‘Rich Snippets’ SEO structured data - Good and relevant content reflects on search engine ratings organically. Companies will leave their myopic vision towards content building and focus on long term engagement using content towards brand building and relationship making. Further, as per Jumpshot, a marketing analytics firm, 49% of Google searches resulted in no clicks in the first quarter of 2019 concluding that almost half of these searches were lost, missing the chance of gaining traffic. Also, traffic will reduce using traditional organic efforts of SEO and move towards ‘visual search’ snippets available on all popular search engines which allow visitors to get all the information they are looking a lot faster and help them decide on the right website to click through, right from the top results.

6. Voice search adoption - Panning out as per prediction, Voice search has picked up pace and contributes to over 50% of online searches. Besides, using smart speakers like Alexa, Microsoft’s Cortana or Google Home to answer users questions and play music, brands can leverage these devices to provide voice-service for their customers.

DMAG Marketing, the leading Digital Media Marketing agency of Pune keeps ahead of time and helps small businesses to stay at the top of their digital marketing game. With major trends emerging in recent years we help marketers stay relevant and focused to grow their business in the ever-evolving digital landscape.

#digital marketing company in pune #Website Development Company in Pune #dmagmarketing #dmag

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