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og-marketresearchreports · 1 month ago

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Global e-commerce packaging Market worth $232 billion in 2034, at a CAGR of 12%, says OGANALYSIS

The global e-commerce packaging market is experiencing significant growth, projected to expand from approximately USD 81.5 billion in 2025 to around USD 232 billion by 2034, reflecting a robust CAGR of 12% during this period. This growth is primarily driven by the increasing demand for efficient and sustainable packaging solutions as online shopping continues to flourish.

Market Overview

2025 Projection: The market is estimated at USD 112.89 billion in 2025.

2034 Projection: Expected to reach USD 468.1 billion by 2034.

CAGR: The compound annual growth rate (CAGR) is forecasted at 17.12% from 2024 to 20341.

Regional Insights

The Asia Pacific region is anticipated to dominate the e-commerce packaging market, growing from USD 44.34 billion in 2024 to approximately USD 217.67 billion by 2034, with a CAGR of 17.24%1. Key factors contributing to this growth include:

China's Leadership: As the largest e-commerce market globally, China's online retail sales are projected to continue rising significantly, supported by a vast consumer base and increasing digital transaction capabilities1.

Emerging Markets: Other countries in the region, such as India and South Korea, are also showing substantial growth due to urbanization and technological advancements in e-commerce platforms.

Key Drivers of Growth

Sustainability Trends: There is a notable shift towards sustainable packaging solutions, driven by consumer demand for eco-friendly products and regulatory pressures regarding single-use plastics.

Technological Innovations: Advancements in packaging technology, including smart packaging and on-demand printing, are enhancing operational efficiency and consumer engagement5.

E-commerce Boom: The ongoing expansion of the e-commerce sector necessitates innovative packaging solutions that ensure product safety and enhance customer experience during delivery

Global e-commerce packaging market Product Launch & Recent Developments

DS Smith introduced a new corrugated cardboard box in March 2022, designed to offer enhanced protection for medical devices during postal delivery. This single-material solution improves recyclability and sustainability.

Amcor plc launched AmFiber™ in January 2022, a new line of paper-based packaging products aimed at providing more sustainable alternatives to conventional paper packaging.

International Paper announced a USD 40 million investment in December 2021 to upgrade converting equipment across several corrugated packaging plants in France and Spain. This move aims to enhance production capabilities and improve efficiency.

Mondi made a strategic investment in its European plants in June 2021 to produce around 350 million paper bags annually for the online retail sector. The MailerBAG, a fully recyclable paper-based solution, was introduced to replace plastic packaging.

Georgia-Pacific ramped up its production of curbside recyclable paper-padded mailers in February 2021 to meet the rising demand for sustainable shipping envelopes.

Full Ecommerce Packaging Market @ https://oganalysis.com/industry-reports/ecommerce-packaging-market

Market Trends & Developments

Sustainability Focus: There has been a significant shift towards eco-friendly packaging solutions, driven by consumer demand and regulatory pressures. Companies are adopting materials like paper-based packaging, biodegradable plastics, and reusable boxes2.

Customization & Differentiation: Brands are investing in packaging that enhances the unboxing experience, particularly for premium products. This includes easy-open designs, secure closures, and aesthetically pleasing prints2.

Automation & Smart Packaging: Advances in automation and smart packaging technologies are streamlining fulfillment processes and reducing labor costs. Technologies like QR codes and NFC are being incorporated for product traceability and customer engagement2.

The global e-commerce packaging market is projected to grow significantly, driven by the rapid expansion of the e-commerce sector and increasing consumer awareness of environmental issues.

Is there a specific aspect of the e-commerce packaging market you're particularly interested in?

For more information, please contact:

Contact Person: Nagesh R

Contact Number- +91 888 64 99099

Website : https://www.oganalysis.com/

Email ID- [email protected]

#e-commerce packaging market size #e-commerce packaging market #e-commerce packaging marketshare #e-commerce packaging market growth #e-commerce packaging market value

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johnjankovic1 · 5 years ago

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Cross-Pollination of Industry

Companies do not reinvent the wheel though occasionally their R&D may do just that. But more generally the digital economy democratizes global commerce by shrinking the borders between industries whose newfound permeability of ideas, capital, and finished goods raises productivity and innovation-led growth. Modern technologies in this age of disruption is then the sum of a cross-pollination between companies from which innovation is imported by an unrelated firm to commercialize a product in their respective market: (1) SpaceX imported the unlikely production methods for water towers and oil refinery tanks as a turnkey operation to scale up prototypes of its Starship after the decision to substitute stainless steel for composite materials; (2) Last-mile delivery services imported air drones for quicker distribution; (3) Big-box retailers like Walmart and Home Depot imported e-commerce into their core businesses to grow marketshare; (4) The apparel industry imported semiconductors with sensors into smart wearables to measure the biometrics of users; (5) Makers of consumer electronics like Philips imported wireless connectivity to develop smart-home gadgets. This cross-pollination between various technologies decreases the lead times of innovation within the pipelines of companies whose febrile pace for marketshare conduces to ‘Industry 4.0’.

This diffusion of proven technology across firms lowers the risk of R&D for which the confidence in capital investment remains above water sometimes in spite of burn rates for multiple quarters. In migrating technologies already tested there is a reassurance to designers and engineers alike of how their use will bring more value to a firm. Many mergers and acquisitions today whether they are horizontal or vertical are then a testament to how the digital economy emboldens bullish companies in pursuit of new technologies to capture marketshare like Unilever’s procurement of the Dollar Shave Club, or Facebook’s buyout of Instagram, or Tesla’s absorption of Solarcity, or Disney’s purchase of Marvel, or Google’s takeover of Android. Such diversification and even development of big-tent ecosystems like those of Amazon or Apple with over a billion devices in the wild becomes unprecedented in the value chains of companies as the life cycle of their products is pared down which in turn demands a welter of innovation to ward off competition. Every firm comes to covet the next benchmark of an advantage for the sake of profit, manifesting in how companies espouse a startup culture to remain the leaders and not laggards of their industries. Such urgency to innovate informs the growth strategies of all companies in today’s digital world.

A lofty performance in this new economy however does not guarantee primacy for long which Research in Motion became notoriously emblematic of amid the World War I of smartphones in North American markets. The Blackberry produced by RIM held universal appeal all the way up to the Oval Office until the UX and form-factor of iPhones trounced it. The Blackberry’s tactile keyboard simply could not compete with the ecosystem of iTunes and an App Store despite RIM’s own imitation in 2009, although this tit-for-tat spurred Apple to launch the iMessenger against Blackberry’s BBM later in 2011. Ultimately, the product family of iPhones generated greater profit as a result of its marketing towards the youth demographic since its technology privileged such core features as the futuristic touchscreen or web surfing which lured corporate professionals away from their Blackberries over time. Issuing from this foregoing appeal to personal and business users, Apple then created more value with consumers from its reinvention of the phone whose brand loyalty pushed marketshare and sales upward for its user-friendly products. This genius broaches once more the cross-pollination of technologies whereby Apple’s core competency was its product innovation as other industries filed the void to create the rich content of its apps, music, and Internet browsing.

Exploiting the output of other industries to partially create your own defines the marriage of innovation between firms. Amazon espoused the same philosophy as a maiden retailer to connect sellers with buyers for goods through its use of platform capitalism which Airbnb, Uber, and Facebook replicated. What is the basics of this business model? Quite simply Amazon transplants the division of labour from the mass production of Fordism in assembly lines to online markets. All inputs are standardized from the wares being sold and together they capture value with the scale economies and monopoly power that invariably follow. What becomes unique for this business model is how these giant firms exercise control over upstream and downstream processes while skirting government oversight since they are neither beholden to labour nor consumers in a mercenary kind of way. Risks and liabilities pass onto other parties in the absence of direct ownership as the supply chain is farmed out. The digital economy in perverse logic grants immunity to such middlemen as retailers abide by Amazon’s rules and consumers assume the risk yet none complain since the one sells to a larger market and the other enjoys lower prices. The cross-pollination of technologies thus creates rents in excess of profits as Amazon redefines shopping away from brick-and-mortar stores.

The value-added of smart wearables signals another seismic shift as the adoption of this technology from a niche to a mass market changes the apparel industry and, moreover, society where humanity turns bionic in lockstep with a better quality of life. Embedding electronics into textiles and accessories with which users interact especially in smart environments, like home gadgets and appliances, illustrates how industries are slowly becoming homogenous with one another. Such cross-pollination of technology informs products between smartwatches, smart glasses, clothing, footwear, headbands, wristbands, or jewellery whose many functions measure wellness and fitness while providing the convenience of wireless connectivity. The seamless integration of electronics in the lives of consumers is a growing market valued at billions of dollars as demand increases proportionally with the overall change in the percentage of patents being registered over the last decade. Also pertinent in this market is the big data analysis of end users on their behaviours and performances that can be uploaded to a cloud-based system for commercial development of future products. Investors see high returns in this industry as it continues to miniaturize the form-factor from Sony’s Walkman in 1979 to the modern Fitbit and iWatch thus concluding in the fungible nature of innovation today.

Another case study includes major logistic companies which experiment with multicopter drones imported from recreational use since 80 percent of packages by e-commerce weigh less than 5 lb. If machine learning and extended battery life can be integrated well enough into this hardware then the autonomous system would minimize costs, time, and CO2 emissions. Rather than make use of public roads a drone would fly a parcel by air in minutes most notably to remote locations where such infrastructure is nonexistent. On average the reduction of time is in the order of 35-50 percent for shipments between depots and estates according to studies at MIT. FedEx and UPS are in the midst of adopting this technology in their last-mile delivery services for which the urbanization of the global economy and the growth of e-commerce were the impetus. The United Nations foresees 65 percent of the world population living in urban centres by 2050 whose density will require innovation from couriers to accommodate greater demand and volume when traffic will be a deterrent for the more traditional methods of shipment. Drones offer a viable solution to the juggernaut of crowdsourcing from firms like UberEats, DoorDash, or Foodora which upon their entry could capture the marketshare of legacy companies if the latter are unable to transplant such innovation into their delivery services.

These same trappings of Industry 4.0 have contributed to Space 2.0 in effectively privatizing the final frontier for mankind amid the industry’s upswing along an S-curve with regard to development against the status quo from government agencies and aerospace contractors. This fringe movement consists of Silicon Valley entrepreneurialism, venture capital from angel investors, risk-taking, open IT, use of non-space technology, and rapid prototyping unlike the ossified operations and public funding of NASA. The Wild West of California revolutionized the industry with the knowledge of how any learning curve requires failure which has until now dissuaded the corporate world from entering space as a new market whose valuation will exceed USD 1 trillion by 2040. SpaceX came to produce the first reusable rocket, flew the first commercial space capsule for humans, recovered and reused the first stage of an orbital launch, made the first commercial flight to the International Space Station, resupplied the ISS three times, and reduced the cost of launches by a factor of 2. The company has had a banner year with the accolade of being the largest producer of rocket engines in the world despite the many detractors and doubters who balked at the notion of any startup in space. SpaceX thus epitomizes the thesis of how the digital economy erases borders between industries.

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toomanysinks · 6 years ago

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Rakuten’s Viber chat app plans to charge to operate chatbots in controversial move

Viber, the messaging app down by Japanese e-commerce firm Rakuten, is poised to implement a controversial new strategy that will see it charge companies that run chatbots on its platform.

The conventional wisdom is to work with content companies to help bring users to messaging platforms and keep them engaged but Viber, which has struggled to keep up with rivals like WhatsApp and Line, is turning that on its head.

Starting April 1, Viber will charge chatbot operators $4,500 per month for the ability to send up to 500,000 messages to users. Those who exceed that range will be eligible to send up to one million messages per month for $6,500. The new fees are being communicated to companies that operate Viber chatbots, but Viber hinted at its new monetization plans in an email to TechCrunch.

“Bots can be published for free; however, to ensure the highest discoverability and quality of content for bots, we will be introducing a commercial commitment in the coming months. A key aim with this move is to ensure that users are presented with a steady stream of highly relevant and relatable content and a commercial commitment is one key tool for ensuring a quality experience for users,” Debbi Dougherty, head of B2B Marketing & Communications for Viber, explained.

This is a risky strategy that is likely alienate companies that operate chatbots on Viber as well a brands who bought into a bot strategy.

These costs have come out of the blue, much to the surprise of startups that spent time developing chatbots for the Viber platform.

“For an early stage startup, this isn’t going to work,” Edmundas Balčikonis, co-founder of Eddy Travels — a travel concierge service that took part in Techstars’ Toronto program — told TechCrunch by phone.

Balčikonis said his startup was attracted to the Viber platform because it provided all the necessary documentation and APIs to build a chatbot up front and in public. Having spent eight months developing its Viber bot, Eddy Travels plans to double down on its efforts with Facebook Messenger and Telegram where its bot-based service runs without charge and has seen multiples more users and engagement.

“Viber encouraged us to built the bot, but never discussed the price and there’s no price in the website documentation,” he said. “Messenger is showing way more traction for us… we didn’t get any significant engagement on Viber.”

Indeed, the strategy seems to be quite the opposite that Viber needs to take if it is to gain marketshare from the chat app leaders. WhatsApp — the world’s largest messaging service with over 1.6 billion monthly active users — doesn’t currently support chatbots, but instead of playing to its strengths, Viber is trying to squeeze additional revenue here under the cloak of “a quality user experience.”

Times are already hard though at Viber. TechCrunch spoke to six chatbot startups who develop a range of services for customers, including banks, insurance companies and media, but we found that none run any projects on Viber. Each said their desire to work on the Viber platform would diminish further if they were forced to pay for the privilege.

The Viber service is popular in pockets of the world, including the Philippines, Myanmar and some Eastern European markets. Current CEO Djamel Agaoua, a seasoned advertising executive, promised to work on the revenue and business model when he took the helm in 2017. Under his leadership, Viber has pushed its communities chat feature for brands and tried to tap into e-commerce, but little is known of how that has progressed.

Rakuten’s recent 2018 financial report was released this month and it made scant reference to Viber, other than to note that the service and Rakuten Mobile, the company’s MVNO offering in Japan, had “substantially increased revenue thanks to their full-scale aggressive sales activities.”

No raw figures were provided but Rakuten’s ‘Internet Services’ division, which houses Viber and Rakuten Mobile, saw its annual revenue increase by 15.9 percent to 788.4 billion JPY. That’s around $7.1 billion and it sounds impressive, but the bulk of that revenue is from Rakuten Mobile, which has teamed up with traditional operator KDDI to take a crack at Japan’s mobile market.

What we know about Viber is that it has increased its content monetization — which included advertising, sponsored stickers and more — and that now accounts for the bulk of its revenue having surpassing income from Viber VoIP calling packages.

But, again, there’s no raw revenue data here. Rakuten also no longer provides active user information for Viber, which it said said has registered over one billion users since its creation in 2011. That’s not an informative statistic.

Things seem to be so bad that Viber doesn’t even provide an active user number to advertisers, according to a pitch deck seen by TechCrunch. The data shown includes a selection of actions that Viber claims happen per minute, including 1.2 million logins, but there’s no headline monthly active user statistic. Barcelona, which counts Rakuten as a sponsor, and Coke are among the brands that use Viber.

Now the service’s content monetization push has extended into chatbots, but the obvious risk is that companies and brands will simply go elsewhere where, frankly, they already have a larger and more captive audience.

Rakuten bought Viber for $900 million in January 2014, just one month before Facebook forked out $19 billion to acquire WhatsApp. The Viber deal seemed prescient. Sure it didn’t have the same scale as WhatsApp but it was comparable — 300 million registered compared to WhatsApp’s 450 million active — and teaming with a major internet company would bring a larger budget and opportunities.

The sad reality of today, however, is WhatsApp has grown into one of the world’s most important social services but Viber has floundered. Policies that are as short-sighted as monetizing chatbots will ensure Viber continues to be an also-ran. That surely wasn’t how Rakuten envisaged its acquisition progressing.

source https://techcrunch.com/2019/02/22/viber-chatbot-charge/

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fmservers · 6 years ago

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Rakuten’s Viber chat app plans to charge to operate chatbots in controversial move

Viber, the messaging app down by Japanese e-commerce firm Rakuten, is poised to implement a controversial new strategy that will see it charge companies that run chatbots on its platform.

This is a risky strategy that is likely alienate companies that operate chatbots on Viber as well a brands who bought into a bot strategy.

These costs have come out of the blue, much to the surprise of startups that spent time developing chatbots for the Viber platform.

Via Jon Russell https://techcrunch.com

#TechCrunch

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spookyblood-blog1 · 7 years ago

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booknestindia-blog · 8 years ago

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Booknest.in

- 5 Reasons Why You Should Buy Books From Niche Online Stores

Booknest.in - Buy Books Online – Best online book store in India.

Indian consumers are mostly driven by mouth-watering discounts, Free Delivery option and east returns. Buyers too are looking forward for bargains to buy the best brands for the least price. Is this situation real?

Why some reputed brand or established player would like to undermine its brand and quality product and offer you at unheard of prices. What do they gain by doing so?

The marketplace model of web-portals have a compulsive reason to come out with fabulous offers consistently, though on the select range of products, in order to lure customers on their sites and retain their interest for them to re-visit the website and make purchases impulsively. Online buying is infectious and addictive. Mobiles with high internet speed have opened a whole new horizon for online players and traffic growth has grown manifold in last one-two years.

Amazon and Flipkart, two large online players started their venture with selling Books online which later diversified with multi-product portals on Marketplace model. Now, they no longer sell directly to their customers but with the help of thousands of third-party sellers registered with them.

Some of these sellers do have privileged selling arrangement with them and they act as their instruments to influence markets with higher discounts, sale offers, cash back bargains and other means to offer incentives, with a view to retain customers with them for longer periods.

The marketplace model entail these Third party sellers to pay a fixed percentage of commission and administration charges, payment Gateway charges to receive payments online and Shipment charges for each transaction executed. These are the main source of direct earnings for a marketplace. In all, the commission payable ranges between 15% -22%, excluding the shipment costs.

While the Marketplace expects these sellers to offer optimum discounts to customers and compete with peer web-portals, the Sellers are not amused looking to hefty commissions payable and other unforeseen incidental payments, such as shipment charges on returns etc. Often you find that, of late, books sold on these marketplaces are at MRP or at a nominal 3%-7% discounts. Many of the third party sellers usually stop selling after some time for reasons such as, lower profitability, not enough orders coming their way or disputes with marketplace.

On the contrary, there is enough life at niche players who sale single or limited product on their web-portals under Inventory-led model and deliver products themselves. As such you are assured of the quality and prices. They offer you a host of other benefits such as better shopping experience, greater discounts and personalized service.

Look at the select 5 reasons why you should avoid buying books from marketplaces

1. Substandard or Unscrupulous Sellers making a killing on the marketplace websites:

The maddening rush and competition amongst the large marketplaces have led to registration of unscrupulous players too, whose intentions have always been doubtful. These merchants sell anything to everything online, such as garments, cosmetics, books, kitchen-wares and anything they could lay their hands on.

They engage in questionable practices and manipulate the system to their benefit. In some cases, customers have ordered a book but received another book and their refund requests were also not entertained.

Though, the marketplace have a system to rate these sellers on a pre-determined scale, such as 4.3, 3.2, 2.1 etc. But, unfortunately they do not blacklist them, but still allow a Seller with worst rating of say, 3.1 to sell products online. As a result, the customers get cheated and the complaints have grown exponential in recent times.

Read below some honest reviews and feedback taken from some popular e-commerce website:

· Sent a totally different book (After Empire by Dilip Hiro) and took 2 weeks to deliver. Totally not trustworthy. – Buyer A

· MRP of the book is Rs. 80. He blackened the MRP and then sold it on xxxxxxxxxxx of Rs.150. I have the necessary details /pictures if needed. – Buyer B

· Pathetic seller. I ordered Non-linear systems by khalil, I recieved some other book Scrum which looks used. Order was shipped late. – Buyer C

· xxxxxxxx seller do not understand English. First time they sent second hand/Used book, When I requested replacement, they sent different book. Avoid! – Buyer D

2. Manipulation in Prices and discounts is rampant on marketplace websites:

Tampering of MRP on products is one of the most common practices to deceive online consumers. The products would be shown with hefty discounts after their MRP have been hugely inflated. The customers often take this granted when they buy on a reputed web-portal, ignoring the fact that they are buying from a small retailer in Chandni chowk at Delhi or a non-descript shopkeeper from Crawford market in Mumbai.

I have come across one such incidence on a popular web-portal which is overwhelming. MRP of a book is manipulated to as high as Rs. 1,863 and is offered with a discount of 86% at Rs. 250. The actual price of the book is Rs. 250 and as such no discount in real sense is given. Is this an innovative pricing strategy, an act of deception or fraud with customer or a method to amuse the customer… you decide for yourself.

Let me tell you that this is not an isolated incidence but there are 000’s of products whose prices are artificially inflated with a purpose to outsmart the general consumers.

3. Quality of book is often heavily compromised:

A new trend is emerging on the marketplace model. The sale of old and new books are allowed simultaneously on the web-portal. You get hefty discounts and later came to know that what you got is not a mint condition new book but a used one.

Besides, several sellers have been aggressively selling pirated books on these web-portals. You may recall buying a pirated book at 1/5th of the MRP on the street of Delhi, Mumbai, Bangalore, Kolkata. You may also wonder that most of those vendors have since vanished or perished and are no longer seen on the streets. Why? Most of these pirated books are now available on popular web-portals at hefty discounts. So, next time when you place order for a bestseller book, take a look on the seller and the copy of the book you receive.

4. You are lured with heavy discounts on Old edition books:

Marketplaces have become a preferred platform for the Publishers and Distributors to get rid of their dead stock and old edition books. The consumers are looking for a bargain and they give what others are looking forward to. Limited period offers come handy and they have to announce mouth-watering discounts. Customers lap onto these as if there is no tomorrow. Bingo… Their stocks are cleared in a weeks’ time.

5. Third-party Sellers cannot offer better pricing to consumers and still remain profitable

Marketplace portals are a great level playing field and many instances are seen when even a Publisher is not the bestseller for their own titles. Many other small Sellers have seen to be offering substantially higher discounts than the Publishers?? I trust, by now you know the reasons for such bonanzas.. It is better for us to appreciate the fact that no seller can offer great discounts on marketplace portal, after paying hefty commissions and other charges and remain profitable.

I recommend that you shall now start comparing prices of books with other specialized niche web-portals and I am sure you would be impressed with the fact that their discounts are often much higher. As they also deliver the books themselves, chances are that the packaging and delivery experience would be much more satisfying that third-party sellers on marketplaces.

Dear Online Buyers, Please think…

Who is paying for your offers or discounts? Please note, that to change your online purchasing behavior, habits or addictions, eCommerce Marketplace web-portals are just racing to capture the marketshare to get more online buyers, increase their buying trends, capture all your shopping data only to raise the next billion dollars from venture funds. Are you in game for this?

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