#e commerce platform business model
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fastlane-freedom · 1 year ago
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Unveiling Profit Paradox: Freemium Model of Global Business Success
In the dynamic landscape of the business world, the conventional wisdom dictates that profit is generated through the exchange of goods or services for monetary compensation. However, a fascinating paradox has emerged in recent years – businesses providing free services to users while still reaping substantial annual profits. This freemium model challenges traditional business model and raises…
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cmexpertise · 1 year ago
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What is the importance of the extensibility of a platform? Its benefit for your e-commerce business.
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Extensibility is a design approach in software development that aims to build platforms for software that may continuously expand and be built upon beyond their initial uses and settings. In other words, extensibility is a measure of a system's ability to be expanded and a representation of the amount of work required to obtain a given set of desired results.
By extending current capabilities, extensibility enables firms to address new challenges. In this way, adaptability, mutability, and agility in software are related to extensibility, as are ideas like modular software design and interoperability. All of these ideas essentially refer to the capacity to change procedures and modify the software in response to changing requirements.
The Importance of Extensibility
By utilizing extensibility, the IT team has more resources to use with current software and tools to handle changing business concerns. Extensible systems have the ability to support global organizations with a variety of business strategies for their success.
Beyond what the platform supports out of the box, a flexible platform enables developers to construct and execute apps that address the demands of the business. The platform's extension points make it simple for developers to attach add-ons that improve performance and usability and provide new capabilities.
Platform expansion features include REST and other APIs to connect to other components of the technology stack, as well as connector tools that exchange data and perform actions with other software.
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Features of an extensible software platform
Software that is built with extensibility in mind is significantly more durable and useful than systems that are less adaptable or that can only be modified with significant financial, human, and technical investment.
One of the most important features of an expandable software platform is that it comes with numerous pre-built capabilities that businesses may require, preventing them from having to add to the platform right away.
Additionally, vendors should make it simple for programmers to expand their platforms. Providers can either provide developers with the tools they need to create their extensions, or they can let them use their own tools.
Businesses may adjust to change without having to reinvest by using extensible systems, which enable them to handle more sophisticated and nuanced business needs. Extensible systems allow the expansion of current systems to address new difficulties.
Types of Platform Extensibility
The types of platform extensibility listed below should all be taken into account when your business decides what it needs in order to be successful in a difficult and competitive marketplace.
User Interface (UI):
By creating a user interface that is more flexible, businesses may customize experiences to meet customer needs without sacrificing essential features. This is one way that extensibility lays the groundwork for a tradition of ongoing user experience development.
Data Models:
An extensible data model would be able to take into account a wide range of distinct factors, values, metrics, measurements, and KPIs without requiring a system-wide configuration change. An extensible system could operate as a platform that offers an interface allowing users to design and manage their own data models and business logic, allowing them to reprogram and redeploy the system towards new objectives and goals instead of creating an algorithm to solve a specific problem.
Integration:
Extensibility encourages the integration of business platforms, systems, and processes, which makes it much simpler for various business teams, projects, and divisions to work together. When integrated systems work together as a single, unified solution for managing the complete business, integrations built on open standards increase productivity and can produce superior business results.
Processes:
Extending business processes is crucial for creating fresh solutions to difficult problems. The term interoperability refers to how easily new technologies may integrate with current systems. Competent businesses must be able to create new procedures that expand upon their existing abilities and prevent them from starting over when it comes to changing a software system's fundamental operation.
Benefit from the extensibility of a platform for your e-commerce business
A platform's extensibility supports corporate growth by giving businesses access to a collaborative and innovative open environment.
When compared to alternative platforms that are closed-source or have constrained capabilities, businesses' freedom to incorporate new features into their cloud software innovations might be considered just a benefit.
Extensibility is crucial for a company's product because it enables them to update itself frequently with a platform that can be expanded with new features to remain relevant in the market and keep its competitive advantage.
The software extension service's better performance and better client experience can help the organization foster its average business users.
This makes your life simpler and enables you to concentrate on what's most important: making fantastic items for your company and clients.
For enterprises, extensibility can be quite valuable. Providing more services or products enables them to expand their reach, engage new audiences, and enhance client connections.
Higher degrees of extensibility on a platform can help users both now and in the future by making their lives simpler.
This extensibility has numerous potential advantages for the company. These include things like greater customer happiness, increased production, and increased efficiency.
Conclusion
Global organizations become more agile and resilient by working to improve the extensibility of systems and operational processes. Today's organizations need a software platform that is extensible in order to create and operate solutions that meet their present needs while also fostering innovation with minimal risk to continuing operations.
It's crucial to make sure your platform can be quickly extended in a world where technology is continually changing. With this talent, you'll be able to meet the demands of a shifting market while maintaining an advantage over your competitors.
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blogdays · 1 year ago
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Gainforall - Gold
One of the popular ways to generate passive income online is through affiliate marketing. Affiliate marketing allows individuals to earn a commission by promoting and selling other people's products or services. It provides the potential for passive income as once the initial setup is done, individuals can continue to earn income without actively participating in the sales process . This form of passive income offers flexibility and freedom, allowing individuals to work anytime and from anywhere . The earning potential in affiliate marketing can be significant, with average annual passive income ranging from $37,000 to $51,217. By leveraging the power of affiliate marketing, individuals can build a steady stream of passive income. The allure of affiliate marketing lies in its potential for huge passive income. Another way to generate passive income online is through e-commerce and dropshipping. Dropshipping involves setting up an online store and selling products without having to handle inventory or shipping. The dropshipping business model allows individuals to earn passive income by taking advantage of the difference between the wholesale and retail prices. With persistence and hard work, a dropshipping e-commerce store can become a profitable source of passive income. Additionally, e-commerce platforms like print on demand offer opportunities for individuals to create and sell custom products online, further expanding their passive income potential. Books like "Dropshipping from $0 to $10K a Month" provide valuable insights into building a successful e-commerce business and earning passive income. Creating and selling make money online courses and digital products is another avenue for generating passive income online. Online courses allow individuals to share their knowledge and expertise with others while earning passive income. Selling digital products such as e-books, audiobooks, and digital downloads can also provide a steady stream of passive income. Platforms like Thinkific offer the tools and resources needed to create and sell digital products online. Success stories of individuals making significant passive income selling digital products online highlight the potential of this income stream. Selling online courses and digital products is a relatively simple and realistic way to earn passive income online.
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follow-up-news · 2 months ago
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Chinese vendor Yin Xinwei sometimes makes close to $1,400 a day selling low-priced pill boxes, barbecue spits and other items to U.S. online consumers. The future of that business, and the bargain prices enjoyed by his American customers, is now in question amid a looming U.S. regulatory change aimed largely at two Chinese e-commerce platforms he sells on, Temu and Shein. The change, which comes amid rising trade tensions between the world’s two largest economies, is likely to have major consequences for already burdened Chinese sellers such as Yin who rely heavily on overseas markets. “The business model could disappear,” he said in a recent interview at his officein the southern Chinese city of Shenzhen. Both platforms have experienced explosive growth in recent years thanks to a customs exemption that allows packages whose contents are worth less than $800 to enter the United States almost tax-free and with minimal scrutiny. Each year hundreds of millions of packages, mostly from Chinese platforms, are sent directly to American consumers eager to take advantage of rock-bottom prices on clothing, electronics and other products. But this month, the White House said it planned to narrow the loophole, known as the “de minimis” exclusion, to prevent abuse and strengthen protections for American consumers and workers. That could mean painful times ahead for the Chinese sellers that supply the platforms — and higher prices for American consumers.
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thedashshop · 4 months ago
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The Evolution of Local Shopping: How DASH Shop is Leading the Way
Shopping locally has always been more than just a transaction; it’s an experience. From the friendly banter with store owners to the joy of finding that perfect item, local shopping has been a cornerstone of community life. But as times have changed, so has the way we shop. Today, DASH Shop is at the forefront of this evolution, transforming local shopping into a seamless, technology-driven experience that blends the best of the past with the innovations of the future.
A Glimpse into the Past
Back in the day, local shopping was all about brick-and-mortar stores. People would stroll down Main Street, popping into their favorite shops, chatting with neighbors, and enjoying the tactile pleasure of seeing and touching products before buying them. It was a social activity, a chance to connect with others and support local businesses. However, as convenient as it was, this traditional model had its limitations. Store hours were fixed, inventory was finite, and sometimes the perfect item just wasn’t available.
The Modern Challenges
Fast forward to today, and the landscape of local shopping has drastically shifted. The rise of e-commerce giants has posed significant challenges for small, local retailers. With the convenience of online shopping, customers can browse endless aisles of products, compare prices, and have their purchases delivered right to their doorstep. This convenience has drawn many away from local shops, making it harder for small businesses to compete.
Local stores also face logistical hurdles such as managing inventory, offering competitive pricing, and meeting the high expectations of today’s consumers who demand quick, efficient service. The pandemic further accelerated these challenges, pushing even more shoppers online and leaving many local retailers struggling to stay afloat.
Enter DASH Shop: Revolutionizing Local Shopping
DASH Shop is here to bridge the gap between the traditional charm of local shopping and the modern demands of convenience and efficiency. By leveraging cutting-edge technology, DASH Shop is revolutionizing the local shopping experience in several key ways.
Instant Delivery:
One of the most significant ways DASH Shop is transforming local shopping is through its instant delivery service. Gone are the days of waiting weeks for an online order to arrive. With DASH Shop, customers can enjoy the convenience of having their purchases delivered to their doorstep within hours. This not only meets the high expectations of today’s consumers but also gives local retailers a competitive edge.
Robust Analytics:
DASH Shop provides retailers with powerful analytics tools, offering deep insights into sales trends, customer behavior, and inventory management. This data-driven approach helps retailers make informed decisions, optimize stock levels, and tailor their offerings to better meet customer needs. It’s like having a crystal ball for your business, ensuring you’re always one step ahead.
Seamless Integration:
One of the best parts about DASH Shop is its ability to integrate seamlessly with existing sales channels. Retailers don’t have to overhaul their entire system to benefit from DASH Shop’s features. Instead, the platform enhances current operations, adding value without disruption. This means smoother transitions and minimal hassle for business owners.
Community Engagement:
DASH Shop also helps retailers connect with their communities in meaningful ways. The platform supports local charities and community initiatives, fostering goodwill and strengthening community ties. By aligning with social causes, retailers can enhance their brand image and build customer loyalty.
Building Trust and Excitement
DASH Shop isn’t just a platform; it’s a movement. It’s about reimagining local shopping for the 21st century, combining the best of the old with the innovations of the new. By addressing the current challenges faced by local retailers and providing solutions that enhance the shopping experience, DASH Shop is positioning itself as a pioneer in local e-commerce.
So, whether you’re a retailer looking to boost your business or a shopper seeking convenience without compromising on community spirit, DASH Shop is here to lead the way. Join us in revolutionizing local shopping and experience the future today.
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gonzalez756 · 2 months ago
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Starting an e-commerce business can be an exciting venture with immense potential. However, with the opportunities come challenges and uncertainties. Before diving into the world of online retail, it’s crucial to plan carefully and set a solid foundation. Here are some essential tips to consider before launching your e-commerce business:
1. Conduct Market Research
Understanding the market is fundamental to any successful business. Start by identifying your target audience and analyzing competitors. Research trends, customer preferences, and potential gaps in the market. Tools like Google Trends, social media analytics, and industry reports can provide valuable insights. This research will help you tailor your products or services to meet market demands and differentiate yourself from competitors.
2. Define Your Business Model
E-commerce offers various business models, such as B2C (Business to Consumer), B2B (Business to Business), C2C (Consumer to Consumer), and subscription-based models. Determine which model aligns with your goals and resources. Each model has its own set of challenges and requirements, so choose one that best fits your product or service and target market.
3. Create a Solid Business Plan
A comprehensive business plan serves as a roadmap for your e-commerce venture. Outline your business goals, strategies, target audience, marketing plan, financial projections, and operational plan. This document will not only guide your efforts but also help secure funding if needed. A clear plan can keep you focused and organized as you navigate the complexities of launching and running an e-commerce business.
4. Choose the Right E-Commerce Platform
Selecting the right e-commerce platform is crucial for the success of your online store. Popular platforms like Shopify, WooCommerce, Magento, and BigCommerce each offer unique features and capabilities. Consider factors such as ease of use, scalability, customization options, payment gateways, and integration with other tools. The platform should align with your business needs and provide a user-friendly experience for both you and your customers.
5. Develop a User-Friendly Website
Your website is the face of your e-commerce business. Ensure it’s designed to be user-friendly, visually appealing, and optimized for mobile devices. A clean, intuitive layout with easy navigation will enhance the shopping experience and reduce cart abandonment rates. Focus on high-quality images, detailed product descriptions, and a seamless checkout process. Additionally, implement search engine optimization (SEO) strategies to improve your site’s visibility in search engines.
6. Implement Secure Payment Processing
Security is a top priority in e-commerce. Customers need to trust that their payment information is safe. Choose a reputable payment gateway and ensure your website uses SSL certificates to encrypt data. Additionally, offer multiple payment options, including credit/debit cards, digital wallets, and other payment methods that are popular with your target audience.
7. Plan Your Logistics and Supply Chain
Efficient logistics and supply chain management are vital for e-commerce success. Develop a strategy for inventory management, warehousing, and shipping. Decide whether you’ll handle fulfillment in-house or partner with third-party logistics providers. Consider shipping options, delivery times, and costs. A smooth and reliable fulfillment process can significantly impact customer satisfaction and repeat business.
8. Craft a Marketing Strategy
Effective marketing is essential to drive traffic and sales to your e-commerce store. Develop a multi-channel marketing strategy that includes social media, email marketing, content marketing, and paid advertising. Create engaging content, run promotions, and leverage social media platforms to build brand awareness and attract customers. Monitor and analyze the performance of your marketing efforts to refine your strategies over time.
9. Focus on Customer Service
Exceptional customer service can set your e-commerce business apart from competitors. Provide multiple channels for customer support, such as live chat, email, and phone. Ensure timely responses to inquiries and resolve issues promptly. Building strong customer relationships and encouraging feedback can enhance customer loyalty and drive positive reviews.
10. Monitor and Adapt
The e-commerce landscape is constantly evolving. Regularly review your business performance, track key metrics, and gather customer feedback. Stay informed about industry trends and technological advancements. Be prepared to adapt your strategies and operations based on insights and changes in the market.
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finotica · 4 days ago
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10 Strategies to Reach $1 Million in 2025
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Building wealth and reaching $1 million by 2025 might seem daunting, but with a combination of smart strategies and disciplined action, it’s within reach! Here’s an outline of 10 proven strategies to guide you on your journey:
Embrace Digital Entrepreneurship: Launch an online business, like an e-commerce store or blog, to create scalable income with low overhead costs.
Invest in Stocks and ETFs: Regular investments in diverse stocks and ETFs can build wealth through compound interest and market growth.
Leverage Freelancing: Monetize in-demand skills remotely on platforms like Upwork or Fiverr, building a side income that can grow significantly over time.
Explore Real Estate Opportunities: Start small with rental properties, house hacking, or REITs to gain exposure to real estate’s wealth-building potential.
Utilize Social Media Channels: Platforms like YouTube and Instagram offer revenue through ads, sponsorships, and product sales.
Engage in Peer-to-Peer Lending: Lend money directly to individuals or businesses, earning passive income from interest on loans.
Launch an E-Commerce Business: Tap into dropshipping or print-on-demand models to run an online store without managing physical inventory.
Explore Affiliate Marketing: Recommend and promote products you believe in, earning a commission on each sale made through your unique links.
Consider Cryptocurrency Investments: For those with higher risk tolerance, crypto offers high growth potential if approached strategically.
Expand Your Network: Connect with like-minded individuals and potential partners to create opportunities for collaborative ventures and growth.
Each of these strategies offers unique ways to grow your wealth, whether you’re starting with a little or a lot. For a detailed guide on how to implement each strategy, head to 10 Strategies to Reach $1 Million in 2025 and kickstart your journey toward financial independence today!
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vibestheoracle · 20 days ago
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10 Easiest Ways to Make Money Online in 2024
In today's world, making money online is easier than ever. You can try freelancing, start an e-commerce business, or find passive income. This guide will show you the top 10 ways to earn money online in 2024.
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Key Takeaways
Discover the power of online freelancing and how to leverage popular platforms like Upwork and Fiverr.
Learn about the thriving e-commerce industry and the potential of dropshipping and print-on-demand business models.
Explore passive income streams, including affiliate marketing, blogging, and selling digital products.
Understand the benefits of virtual assistant services and online tutoring as lucrative side hustles.
Gain insights into the latest trends and emerging opportunities in the world of online earning.
Online Freelancing: Unleash Your Skills
The digital age has opened up a world of opportunities. Now, you can make money from home. Online freelancing lets you show off your skills to people all over the world.
Leveraging Platforms for Gig Work
Platforms like Upwork, Fiverr, and Freelancer are great for freelancers. They let you work in areas like digital marketing, virtual assistant services, and online tutoring. It's easy to start: just make a profile, show your work, and bid on jobs.
These sites are perfect for those who want to earn money online. They offer flexibility and reach a global audience.
Building a Freelance Portfolio
A good portfolio is key to success in freelancing. It should show your best work and skills. It proves you can do great work.
Whether you're a designer, writer, or developer, a great portfolio attracts clients. It helps you find good online freelancing jobs.
"Freelancing has given me the freedom to work on my own terms and build a career that aligns with my passions. The ability to work remotely and set my own schedule has been life-changing."
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E-Commerce: Tap into the Digital Marketplace
The rise of e-commerce has opened up many chances to sell online. You can start with dropshipping or print-on-demand with little money. These ways let you sell many products without storing them, making it easy to start and grow.
Dropshipping: A Low-Risk Approach
Dropshipping means you don't store any products. When someone buys, you buy it from a supplier and they ship it. This way, you can start a business with almost no money, only paying for what's sold.
Print-on-Demand: Customizable and Scalable
Print-on-demand lets you sell custom items without managing inventory. You design things like t-shirts and mugs, and someone else makes and ships them. It's great for creative people to share their ideas worldwide.
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Conclusion
The 10 easiest ways to make money online in 2024 offer many chances. You can work online or sell things online. These options fit many skills and interests.
You can use your skills on freelance sites, sell things online, or make money while you sleep. These ways are endless. By trying these methods, you can control your money and be free in the digital world.
Starting is the first step to success. So, why not try these ten must easiest ways to make money online 2024? You can make money without working hard, sell digital stuff, or write and share content. Your future is waiting for you.
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mobiloitteindia · 1 year ago
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Mastering the Art of E-commerce Website Development: Strategies for Success
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Introduction: In the rapidly evolving world of online commerce, building a successful e-commerce website requires a blend of technical expertise and strategic thinking. Whether you're starting a new online store or seeking to optimize an existing one, understanding the key strategies for e-commerce website development is essential. In this article, we will delve into informative content that will equip you with the knowledge and insights needed to master the art of e-commerce website development and drive your online business towards success.
Creating a User-Friendly Interface: The user interface (UI) plays a crucial role in the success of an e-commerce website. Focus on creating a clean and intuitive design that guides users seamlessly through the purchasing journey. Make sure to place key elements, such as search bars, shopping carts, and call-to-action buttons, prominently for easy access.
Mobile Optimization: With the rise in mobile shopping, optimizing your e-commerce website for mobile devices is imperative. Implement responsive design techniques to ensure that your website is visually appealing and functions flawlessly on various screen sizes. Mobile-friendly websites lead to better user experiences and increased conversions.
Streamlining the Checkout Process: A complex and time-consuming checkout process can lead to cart abandonment. Simplify the steps required to complete a purchase, minimize form fields, and offer guest checkout options to provide a frictionless experience. Incorporating trusted payment gateways and displaying security seals can also boost customer confidence during checkout.
Implementing Effective Product Categorization and Filtering: Organizing your products into clear categories and implementing robust filtering options helps users easily find the products they are looking for. Consider attributes like price range, color, size, and brand to enable efficient product navigation. This improves user experience and reduces bounce rates.
Enhancing Site Performance and Speed: Website speed directly impacts user satisfaction and search engine rankings. Optimize your website's performance by minimizing file sizes, leveraging caching techniques, and utilizing content delivery networks (CDNs). Regularly monitor and optimize server response times to ensure fast loading speeds.
Integrating Reliable Payment Gateways: A secure and seamless payment experience is crucial for building trust with customers. Integrate reputable payment gateways that support multiple payment methods. Ensure that your website is Payment Card Industry Data Security Standard (PCI DSS) compliant to safeguard sensitive customer information.
Leveraging SEO Strategies: Implement search engine optimization (SEO) techniques to improve your website's visibility in search engine results. Perform keyword research and optimize product descriptions, page titles, meta tags, and URLs. Engage in content marketing and link building to drive organic traffic to your e-commerce website.
Utilizing Analytics for Data-Driven Insights: Leverage web analytics tools to gain valuable insights into customer behavior, demographics, and purchasing patterns. Analyze data on user engagement, conversion rates, and abandoned carts to identify areas for improvement and make informed business decisions.
Incorporating Social Proof and Customer Reviews: Customer reviews and testimonials have a significant impact on purchasing decisions. Integrate review functionalities and showcase positive feedback to build trust and credibility. Encourage customers to leave reviews and engage with them promptly to foster a sense of community.
Continuous Optimization and Testing: E-commerce website development is an iterative process. Regularly monitor website performance, conduct A/B testing, and gather user feedback to identify areas for improvement. Stay updated with the latest industry trends and emerging technologies to adapt and stay ahead of the competition.
Conclusion: Mastering the art of e-commerce website development involves a combination of technical expertise, user-centric design, strategic planning, and continuous optimization. At Mobiloitte, we understand the intricacies of e-commerce website development and the strategies required for success in the ever-evolving digital landscape.
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anshul-sharma121 · 2 years ago
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As a leading eCommerce development company, Mobiloitte offers end-to-end eCommerce solutions that help businesses succeed online. We have a team of experienced eCommerce developers who can create custom-tailored eCommerce solutions that meet the unique needs of your business. Whether you're looking to develop a new eCommerce website or improve your existing one, we can help. Our services include custom web development, platform development and integration, website design, online store, shopping cart, payment gateway integration & shipping and order management.
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okbuyshop · 1 month ago
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OkBuy.shop Launches Secure, OTP-Free Solution to Empower Local Businesses with Innovative Pickup Point Model
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OkBuy.shop is revolutionizing the e-commerce industry by creating new income opportunities for local shops through its secure and innovative Pickup Point model. In the pre-launch period, the platform allows shopkeepers to register for FREE to serve as Pickup Points, with an earning potential of more than 5 times their current income. In an era where e-commerce has become a threat to local businesses, OkBuy.shop aims to help small shop owners thrive rather than lose customers. With over 1,000 Pickup Points already established across India in just 40 days, the company is on track to recruit 10,000 Pickup Points by the end of 2024.
As part of its commitment to deliver a secure and frictionless experience for both shopkeepers and customers, OkBuy.shop has launched an innovative solution that eliminates the need for OTP (One-Time Password) verification in transactions. While OTP has been widely used in digital platforms, it has increasingly become a target for fraudsters who exploit this system to carry out fraudulent activities. Recognizing this vulnerability, OkBuy.shop has developed a system that not only enhances security but also improves user convenience by bypassing the OTP process altogether.
“The use of OTP has unfortunately become one of the leading sources of digital fraud, with cases of phishing and SIM-swapping on the rise,” said Rohan Dogra, CPO of Hershall Computing Private Limited. “At OkBuy.shop, we believe in providing a solution that is not only secure but also user-friendly. Our OTP-free system ensures that our users are protected from such fraudulent practices while allowing them to conduct their transactions with ease.”
By eliminating OTP as the verification base, OkBuy.shop is taking a proactive approach in safeguarding its users from potential threats. This new feature integrates advanced security protocols, encryption techniques, and multi-factor authentication, ensuring that both shopkeepers and customers can interact with the platform safely and efficiently.
“We understand that security and ease-of-use are critical for local businesses, many of whom may not be familiar with complex digital processes. Our solution not only simplifies the user experience but also significantly reduces the risk of fraud,” Dogra added.
Shopkeepers can sign up at OkBuy.shop to join the growing network of Pickup Points. During the ongoing special promotion, shopkeepers who recommend 10+ others will earn upto Rs. 200 for every successful recommendation.
“Our mission is to empower local businesses and create sustainable income sources for them,” said Rohan Dogra. “We’re offering shopkeepers a simple and effective way to participate in the e-commerce ecosystem while increasing their foot traffic and revenues.”
OkBuy.shop’s combined focus on empowering local businesses and enhancing digital security makes it a powerful platform that offers both economic opportunities and peace of mind for shopkeepers and customers alike.
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busstalks · 2 months ago
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Best 10 Business Strategies for year 2024
In 2024 and beyond, businesses will have to change with the times and adjust their approach based on new and existing market realities. The following are the best 10 business approach that will help companies to prosper in coming year
1. Embrace Sustainability
The days when sustainability was discretionary are long gone. Businesses need to incorporate environmental, social and governance (ESG) values into their business practices. In the same vein, brands can improve brand identity and appeal to environmental advocates by using renewable forms of energy or minimizing their carbon footprints.
Example: a fashion brand can rethink the materials to use organic cotton and recycled for their clothing lines. They can also run a take-back scheme, allowing customers to return old clothes for recycling (not only reducing waste but creating and supporting the circular economy).
2. Leverage AI
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AI is revolutionizing business operations. Using AI-fuelled solutions means that you can automate processes, bring in positive customer experiences, and get insights. AI chatbots: AI can be utilized in the form of a conversational entity to support and perform backend operations, as well.
With a bit more specificity, say for example that an AI-powered recommendation engine recommends products to customers based on their browsing history and purchase patterns (as the use case of retail). This helps to increase the sales and improve the shopping experience.
3. Prioritize Cybersecurity
Cybersecurity is of utmost important as more and more business transitions towards digital platforms. Businesses need to part with a more substantial amount of money on advanced protective measures so that they can keep sensitive data private and continue earning consumer trust. Regular security audits and training of employees can reduce these risks.
Example: A financial services firm may implement multi-factor authentication (MFA) for all online transactions, regularly control access to Internet-facing administrative interfaces and service ports as well as the encryption protocols to secure client data from cyberattacks.
4. Optimizing Remote and Hybrid Working Models
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Remote / hybrid is the new normal Remote teams force companies to implement effective motivation and management strategies. Collaboration tools and a balanced virtual culture can improve productivity and employee satisfaction.
- Illustration: a Tech company using Asana / Trello etc. for pm to keep remote teams from falling out of balance. They can also organise weekly team-building activities to keep a strong team spirit.
5. Focus on Customer Experience
Retention and growth of the sales follow-through can be tied to high quality customer experiences. Harness data analytics to deepen customer insights and personalize product offers making your marketing campaigns personal: a customer support that is responsive enough can drive a great level of returning customers.
Example – For any e-commerce business, you can take user experience feedback tools to know about how your customers are getting along and make necessary changes. Custom email campaigns and loyalty programs can also be positively associated with customer satisfaction and retention.
6. Digitalization Investment
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It is only the beginning of digital transformation which we all know, is key to global competitiveness. For streamlining, companies have to adopt the use advanced technologies such as Blockchain Technology and Internet of Things (IoT) in conjunction with cloud computing.
IoT example : real-time tracking and analytics to optimize supply chain management
7. Enhance Employee Skills
Develop Your Employees: Investing in employee development is key to succeeding as a business. The training is provided for the folks of various industries and so employees can increase their skills that are needed to work in a certain company. Employee performance can be enhanced by providing training programs in future technology skills and soft skills and job satisfaction.
Example: A marketing agency can host webinars or create courses to teach people the latest digital marketing trends and tools This can help to keep employees in the know which results in boosting their skills, making your campaigns successful.
8. Diversify Supply Chains
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The ongoing pandemic has exposed the weaknesses of global supply chains. …diversify its supply base and promote the manufacturing of drugs in Nigeria to eliminate total dependence on a single source. In return, this approach increases resilience and reduces exposure to the risks of supply chain interruption.
- E.g., a consumer electronics company can source components from many suppliers in various regions. In so doing, this alleviates avoidable supply chain interruptions during times of political tensions or when disasters hit.
9. Make Decisions Based on Data
A business database is an asset for businesses. By implementing data, they allow you to make decisions based on the data that your analytics tools are providing. For example, sales analysis lets you track trends and better tailor your goods to the market.
Example: A retail chain can use data analytics to find out when a customer buys, and it change their purchasing policies. This can also reduce overstock and stockouts while overall, increasing efficiency.
10. Foster Innovation
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Business Growth Innovation is Key A culture of creativity and experimentation should be established in companies. Funding R&D and teaming with startups can open many doors to both solve problems creatively but also tap into new markets.
Example: A software development firm could create an innovation lab where team members are freed to work on speculative projects. Moreover, work with start-ups on new technologies and solutions.
By adopting these strategies, businesses can navigate the turbulence for 2024 and roll up market — progressive.AI with an evolving dynamic market, being ahead of trends and updated is most likely will help you thrive in the business landscape.
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pingmedia11 · 3 months ago
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The Best Digital Marketing Course in Agra
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Pingmedia stands out as one of the leading providers of Digital Marketing Course in Agra. Renowned for its comprehensive and practical approach, Ping media Digital Marketing Course is designed to equip students, professionals, and business owners with the skills and knowledge necessary to excel in the dynamic field of digital marketing.
Course Overview
Pingmedia’s Digital Marketing Course is meticulously crafted to cover a wide range of topics essential for mastering digital marketing. The course is structured to provide both theoretical knowledge and practical experience, ensuring that students are well-prepared to tackle real-world challenges.
Key Features:
Comprehensive Curriculum: The course covers all crucial aspects of digital marketing, including SEO, SEM, SMM, content marketing, email marketing, and more.
Practical Training: Emphasis on hands-on learning through live projects and real-world scenarios.
Experienced Trainers: Learn from industry experts with extensive experience in digital marketing.
Flexible Learning Options: Available in both online and offline formats to cater to diverse needs.
Certification: Industry-recognized certification upon successful completion of the course.
Detailed Course Modules
Introduction to Digital Marketing
Overview of digital marketing and its importance
Key digital marketing channels and strategies
Understanding digital marketing metrics and KPIs
Search Engine Optimization (SEO)
On-page and off-page SEO techniques
Keyword research and implementation
Technical SEO and website optimization
Tools for SEO analysis and tracking
Search Engine Marketing (SEM)
Introduction to Google Ads and PPC campaigns
Creating effective ad copy and landing pages
Budget management and bid strategies
Analyzing and optimizing campaign performance
Social Media Marketing (SMM)
Developing strategies for various social media platforms (Facebook, Instagram, Twitter, LinkedIn)
Content creation and curation
Social media advertising and analytics
Community management and engagement
Content Marketing
Crafting high-quality content for blogs, websites, and social media
Content planning and strategy
Techniques for content distribution and promotion
Measuring content effectiveness and ROI
Email Marketing
Building and managing email lists
Designing effective email campaigns and newsletters
Automation and personalization strategies
Analyzing email marketing metrics
Affiliate Marketing
Understanding affiliate marketing models and networks
Setting up and managing affiliate programs
Performance tracking and optimization
Best practices for working with affiliates
E-Commerce Marketing
Strategies for promoting online stores and products
Utilizing e-commerce platforms and tools
Product listing optimization and customer reviews
Handling promotions and sales campaigns
Mobile Marketing
Mobile marketing trends and strategies
App marketing and mobile advertising
SMS marketing and push notifications
Analyzing mobile marketing performance
Analytics and Reporting
Introduction to Google Analytics and other analytics tools
Tracking and interpreting website traffic and user behavior
Creating and presenting comprehensive reports
Using data to drive marketing decisions
Online Reputation Management (ORM)
Monitoring and managing online reputation
Strategies for handling negative feedback and reviews
Building and maintaining a positive online image
Web Design and Development Basics
Understanding the importance of a well-designed website
Basics of HTML, CSS, and WordPress
UX/UI design principles
Ensuring website speed and mobile responsiveness
Why Choose Pingmedia?
Expert Trainers: Pingmedia’s course is led by industry professionals with extensive experience and expertise in digital marketing. Their real-world insights and practical knowledge provide a valuable learning experience.
Practical Learning: The course includes hands-on training with live projects, allowing students to apply their knowledge in real-world scenarios. This practical experience is crucial for building confidence and competence.
Flexibility: With options for both online and offline learning, Pingmedia accommodates different learning preferences and schedules, making it easier for students to balance their education with other commitments.
Career Support: Pingmedia provides robust career support, including resume building, interview preparation, and job placement assistance. The institute’s strong industry connections also facilitate internship and job placement opportunities.
Certification: The course culminates in an industry-recognized certification, which enhances employability and demonstrates proficiency in digital marketing.
Up-to-Date Curriculum: The curriculum is regularly updated to reflect the latest trends and changes in the digital marketing landscape, ensuring that students learn the most current and relevant practices.
Target Audience
Students: Ideal for recent graduates or those pursuing degrees who want to start a career in digital marketing.
Professionals: Suitable for marketing professionals seeking to enhance their digital marketing skills and stay updated with industry trends.
Business Owners: Perfect for entrepreneurs looking to boost their online presence and drive business growth.
Freelancers: Great for individuals wanting to offer digital marketing services to clients.
Conclusion
Ping media Digital Marketing Course in Agra is a premier choice for anyone looking to build or advance their career in digital marketing. With its comprehensive curriculum, practical training, and expert instruction, the course equips students with the skills and knowledge needed to succeed in the competitive digital landscape. Whether you’re just starting out or looking to upgrade your skills, Pingmedia provides a valuable educational experience that can help you achieve your goals.
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marketmagnatize · 3 months ago
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Top 10 Business Ideas That Will Make You Rich
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In today's fast-paced and ever-evolving world, entrepreneurship offers countless opportunities to build wealth. Whether you're a seasoned entrepreneur or a budding innovator, exploring the right business idea can lead to significant financial success. Here are ten business ideas that have the potential to make you rich.
1. E-commerce Store
E-commerce continues to thrive, with online shopping becoming the norm for consumers. Launching an e-commerce store that caters to a niche market can be incredibly profitable. By offering unique, high-quality products, and leveraging digital marketing strategies, you can reach a global audience. Subscription boxes, eco-friendly products, or personalized items are examples of niches with high demand.
2. Digital Marketing Agency
As businesses shift towards online operations, the demand for digital marketing services has skyrocketed. Starting a digital marketing agency that specializes in SEO, social media management, content marketing, or pay-per-click advertising can be highly lucrative. Success in this field requires staying updated with the latest trends and delivering measurable results to clients.
3. App Development
The mobile app industry is booming, with millions of apps available on various platforms. If you have a background in coding or can collaborate with skilled developers, creating innovative apps can lead to substantial profits. Whether it's a gaming app, a productivity tool, or a social networking platform, a successful app can generate revenue through in-app purchases, ads, or subscriptions.
4. Real Estate Investment
Real estate has long been a proven way to build wealth. Investing in rental properties, flipping houses, or even starting a real estate development company can yield high returns. The key is to research markets thoroughly, understand property values, and manage your investments wisely. In addition to traditional real estate, consider emerging trends like vacation rentals and co-living spaces.
5. Health and Wellness Products
The health and wellness industry is experiencing rapid growth, driven by an increased focus on healthy living. Starting a business that offers health supplements, organic foods, fitness equipment, or wellness coaching can be very profitable. Consumers are willing to invest in products and services that promote a healthier lifestyle, making this sector a promising area for entrepreneurs.
6. Online Education and E-learning
The rise of remote work and online learning has created a massive demand for e-learning platforms and online courses. If you have expertise in a particular field, you can create and sell online courses, or develop a platform that connects educators with learners. This business model offers scalability and the potential for passive income, as courses can be sold repeatedly without additional production costs.
7. Renewable Energy Solutions
With the global push towards sustainability, businesses in the renewable energy sector are thriving. Starting a company that offers solar panel installation, energy-efficient appliances, or green building materials can be highly profitable. Governments and consumers are increasingly seeking eco-friendly solutions, making this an ideal time to enter the market.
8. Freelance Services Platform
The gig economy is expanding rapidly, with more people seeking freelance opportunities. Creating a platform that connects freelancers with clients in fields like graphic design, writing, programming, or virtual assistance can be a successful business venture. By charging a commission on transactions, you can build a profitable business while providing a valuable service.
9. Artificial Intelligence and Automation
AI and automation are transforming industries across the board. Starting a business that offers AI-driven solutions, such as chatbots, predictive analytics, or robotic process automation (RPA), can lead to significant wealth. Companies are eager to adopt AI technologies to streamline operations, reduce costs, and improve customer experiences, making this a high-demand area.
10. Subscription Box Service
Subscription box services have gained immense popularity, offering consumers curated products delivered to their doorsteps regularly. From beauty products to gourmet foods, subscription boxes cater to a wide range of interests. Starting a subscription box business allows for recurring revenue and customer loyalty, provided you offer unique and valuable products.
For more such content visit on Tanishq website .
Conclusion
These ten business ideas represent some of the most promising opportunities for building wealth in today's economy. While each requires a different level of expertise, investment, and commitment, the potential rewards are substantial. Success in any of these ventures will depend on thorough market research, innovative thinking, and relentless execution. By choosing the right idea and dedicating yourself to its growth, you can achieve significant financial success and long-term wealth. Click here to open other post.
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gonzalez756 · 3 months ago
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How Meta Ads Help in Marketing Your Business
As a expert in Imagency media i will give complete guidlines on this...
In today's digital landscape, businesses must leverage effective advertising strategies to reach their target audiences. Meta Ads, formerly known as Facebook Ads, have become a powerful tool for marketers, offering various features and benefits that can enhance business visibility and drive results. In this article, we’ll explore how Meta Ads can significantly improve your marketing efforts.
1. Extensive Audience Reach
Meta platforms, including Facebook and Instagram, boast billions of active users worldwide. This vast user base provides businesses with an unparalleled opportunity to reach potential customers across different demographics and geographic locations. By utilizing Meta Ads, businesses can connect with a diverse audience and increase their brand visibility.
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2. Advanced Targeting Capabilities
One of the standout features of Meta Ads is their sophisticated targeting options. Advertisers can reach specific audiences based on various criteria, including:
Demographics: Age, gender, location, and language.
Interests: Hobbies, preferences, and behaviors.
Custom Audiences: Targeting users who have previously interacted with your business, such as website visitors or past customers.
Lookalike Audiences: Finding new customers similar to your existing audience.
This level of precision ensures that your ads are seen by the most relevant users, increasing the likelihood of engagement and conversions.
3. Diverse Ad Formats
Meta Ads support a wide range of ad formats, allowing businesses to choose the best options for their campaigns. Some popular formats include:
Image Ads: Simple yet effective, ideal for showcasing products.
Video Ads: Engaging content that captures attention and tells a story.
Carousel Ads: Multiple images or videos that users can swipe through, perfect for showcasing a collection.
Stories Ads: Full-screen vertical ads that appear between user stories, providing a seamless viewing experience.
This variety enables businesses to create compelling ads that re
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sonate with their target audience.
4. Cost-Effective Marketing
Meta Ads operate on a bidding system, allowing businesses to set their budgets and control their advertising costs. This flexibility makes it possible for companies of all sizes to run effective campaigns. Advertisers can choose between cost-per-click (CPC) and cost-per-impression (CPM) models, ensuring that they can maximize their return on investment.
5. Enhanced Brand Awareness
Meta Ads are an excellent tool for building brand awareness. By consistently displaying ads to your target audience, you can increase visibility and recognition of your brand. Engaging ad formats, such as videos and interactive content, can further enhance user engagement, fostering a stronger connection between the audience and your brand.
6. Retargeting Capabilities
Retargeting is a powerful strategy that allows businesses to reconnect with users who have previously interacted with their brand. With Meta Ads, you can create custom audiences to retarget users who visited your website, added products to their cart, or engaged with your content. This approach helps nurture leads and increases the chances of conversion by reminding potential customers of their interest in your products or services.
7. Comprehensive Analytics and Insights
Meta Ads provide robust analytics tools that allow businesses to track the performance of their campaigns. Advertisers can access detailed metrics, such as reach, engagement, clicks, and conversion rates. This data is invaluable for understanding the effectiveness of your ads and making data-driven decisions to optimize future campaigns.
8. Seamless Integration with E-commerce
For e-commerce businesses, Meta Ads offer features like product catalogs and shopping ads, making it easy to showcase products directly on the platform. These features allow customers to browse and shop without leaving the app, creating a seamless shopping experience and driving sales.
Conclusion
Incorporating Meta Ads into your marketing strategy can significantly enhance your business’s online presence and drive meaningful results. With extensive reach, advanced targeting options, diverse ad formats, and powerful analytics, Meta Ads offer a comprehensive solution for businesses looking to grow and engage with their audience. By leveraging these tools effectively, you can maximize your marketing efforts and achieve your business goals.
Contact today for meta ads services
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metricserp · 4 months ago
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How MetricsERP CRM Can Help You Identify High-Value Customers
In the ever-evolving landscape of business, understanding your customers' worth is paramount. The ability to pinpoint high-value customers can significantly impact your revenue, customer retention, and overall growth strategy. MetricsERP CRM emerges as a powerful tool in this quest, offering comprehensive insights and capabilities to identify and nurture your most valuable customers.
The Importance of Identifying High-Value Customers
High-value customers are those who contribute the most to your bottom line. They are loyal, have a higher lifetime value, and often advocate for your brand, attracting more customers. By focusing on these key individuals, businesses can allocate resources more efficiently, tailor marketing efforts, and enhance customer satisfaction.
Features of MetricsERP CRM
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MetricsERP CRM is designed to streamline customer relationship management, providing a suite of tools that help businesses understand and cater to their customers better. Here’s how it can help identify high-value customers:
1. Comprehensive Customer Data Collection
MetricsERP CRM gathers data from various touchpoints, creating a holistic view of each customer. This includes purchase history, browsing behavior, interaction records, and demographic details. With all this information in one place, it’s easier to identify patterns and behaviors indicative of high-value customers.
2. Advanced Analytics and Reporting
The CRM’s advanced analytics tools sift through vast amounts of data to generate actionable insights. Through these insights, businesses can identify customers who consistently make high-value purchases, those who frequently engage with the brand, and those who refer new customers. Customizable reports allow businesses to track these metrics over time, offering a clear picture of customer value.
3. Segmentation and Targeting
MetricsERP CRM allows for precise customer segmentation based on various criteria such as purchase behavior, engagement level, and demographics. By segmenting your customer base, you can identify which groups contribute the most revenue and which have the potential to grow. Targeted marketing campaigns can then be designed to cater to these segments, ensuring that high-value customers receive the attention they deserve.
4. Predictive Modeling
One of the standout features of MetricsERP CRM is its predictive modeling capabilities. By analyzing historical data, the CRM can forecast future customer behavior, identifying those likely to become high-value customers. This proactive approach enables businesses to nurture potential high-value customers early on, maximizing their lifetime value.
5. Customer Lifetime Value Calculation
MetricsERP CRM can calculate the customer lifetime value (CLV) of each customer, providing a clear metric to gauge their worth. By understanding the CLV, businesses can make informed decisions about how much to invest in retaining and nurturing each customer. This calculation takes into account factors such as purchase frequency, average order value, and customer lifespan.
6. Real-Time Monitoring
Real-time monitoring and alerts ensure that businesses are always aware of changes in customer behavior. If a high-value customer shows signs of disengagement, the CRM can trigger alerts for immediate follow-up actions. This ensures that businesses can intervene before it’s too late, maintaining a strong relationship with their most valuable customers.
Implementing MetricsERP CRM for Maximum Impact
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To fully leverage the capabilities of MetricsERP CRM, businesses should follow a structured approach:
1. Data Integration
Integrate all customer data sources into the CRM to ensure a comprehensive view of each customer. This might involve connecting e-commerce platforms, social media channels, and customer service systems.
2. Training and Adoption
Ensure that your team is well-trained on how to use the CRM’s features effectively. Adoption is key to reaping the benefits of any CRM system.
3. Regular Review and Optimization
Regularly review the insights and reports generated by the CRM. Use these insights to refine your strategies and optimize your approach to customer relationship management.
4. Personalization
Utilize the segmentation and targeting features to personalize your interactions with high-value customers. Personalized experiences enhance customer satisfaction and loyalty.
Do you need CRM for Small and Medium Businesses? Book a demo to explore more about how MetricsERP can add value to your business.
Summary
Identifying and nurturing high-value customers is crucial for business success. MetricsERP CRM offers a robust set of tools to help businesses understand their customers better, predict future behaviours, and make data-driven decisions. By leveraging the power of MetricsERP CRM, businesses can ensure that they are focusing their efforts where it matters most, driving growth and profitability.
In the end, the goal is simple: know your customers, value them appropriately, and watch your business thrive. MetricsERP CRM is the key to unlocking this potential, guiding you toward a more strategic and customer-centric approach.
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