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āWe need to define success by how we treat others.ā-Michelle Obama - How are you meeting the #globalgoals ? #SDG #dreamforce17 (at Dreamforce 2017)
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Part 1 of our #devops discussion on the #autorabit panel at #dreamforce17
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The art design from these events is different, but kinda cool. #dreamforce17 (at San Francisco, California)
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I feel so lucky to have been able to attend this #Dreamforce17 keynote. @tarajiphenson was amazing (and I never use this word!) - so was @michele_norris who conducted the interview. (at Dreamforce 2017)
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#dreamforce2017 EBC (Executive Briefing Center) is HOPPING! CafƩ Bar, group connects and breakout rooms to make the magic happen! #dreamforce17 (at Moscone Center)
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I love you Dreamforce. #salesforce #dreamforce17 #df17
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Welcome to Dreamforce
Men zegt ook wel: Een goed begin is het halve werk. Helaas gaat dit niet helemaal op voor ons. Het begin van deze reis verliep iets minder soepel dan we hadden verwacht. Door vertraging vanuit Amsterdam misten we uiteindelijk onze aansluiting op Salt Lake City. Ā (de deuren van de gate sloten voor onze ogen). Ondanks dat wij een mooi arrangement kregen aangeboden door Delta Airlines om te overnachten in Salt Lake City, hebben we ons niet laten verleiden en konden we de laatste twee plaatsen krijgen op de volgende vlucht naar San Francisco.Ā Na een reis van bijna 20 uren komen wij eindelijk aan op onze bestemming voor ons bezoek aan Dreamforce. Het voordeel van zoān lange reis met jetlag is dat je om 5:00 uurĀ ās ochtends klaar wakker bent en vroeg aan de dag kunt beginnen. Het weer is hier vandaag prachtig, de zon schijnt en het is 24 graden. Na een korte wandeling richting het Moscone Center kunnen we onze badges ophalen en begint onze āDreamforce Trailā. Ā We beginnen de dag met een verkenning van Dream Valley en het aangrenzende Moscone Center. In de Customer Succes Expo maken we kennis met alle ISVās en verschillende Salesforce producten. Hier krijgen wij een demo van onder andere Quip, Apptus en Jitterbit.Ā
Om 11:00 uur hebben we onze eerste sessie in het Industry Theater:Ā āThe Financial services digital transformation revolution is underway...get ready!ā.Ā Een Ā presentatie waarin Apptus hun quoting, invoicing enĀ geĆÆntegreerde AI āMaxā laat zien. Er is zoveel te zien en te doen, dat het soms lastig is om een keuze te maken naar welke sessies we gaan. We willen graag naar een sessie over Pardot, maar kiezen er voor om naar de EMEA Partner Meet Up te gaan. Een Q&A sessie georganiseerd voor Salesforce partners waarin de samenwerking en de communicatie met Salesforce onder loep wordt genomen en wordt gekeken hoe de samenwerking verbeterd kan worden.
Het is tijd voor de lunch die samenvalt met de keynote van Marc Benioff. Vanwege de grote belangstelling bekijken we de keynote buiten in het zonnetje op het grote scherm. Leuk om Marc Benioff te zien spreken, maar veel nieuws kunnen we er helaas niet uithalen. We sluiten de middag af in de Trailhead Zone waar we de nodige challenges doen om mooie goodies te scoren. We hebben de eerste dag veel goodies kunnen scoren, tijd om richting hotel te gaan en onze tassen te dumpen.Ā Ondanks de vertraagde start is de eerste dag op Dreamforce een āamazing experienceā om maar in Salesforce termen te spreken. We kijken uit naar morgen met onder andereĀ de keynote van Michelle Obama. Het is momenteel bijna 20:00 uur lokale tijdĀ en het wordt steeds lastiger om wakker te blijven. We stoppen daarom voor vandaag met bloggen, gaan zo wat eten en kijken of we nog ergens een mooi Salesforce feestje kunnen meepakken.Ā
We keep you posted, tot morgen!!
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Tech2 takes on Dreamforce 2017!
Tech2 takes on DreamforceĀ 2017!
83 Are you as excited as weāre about going to Dreamforce ā17?! In the event youāre attending, we wish to meet you! Weāll be hanging out within the Buyer Success Expo at Sales space #1850 and hope you drop by. To ensure we meet, join right here! https://web page.co/llxo
Ship us a notice:
Ashley Resta ā [email protected] Lauren Gugliotta ā [email protected]
#Dreamforce17 #DF17ā¦
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Meet our techie Team at #Dreamforce17 #DF17 #Salesforce @salesforce @Dreamforce @eternussolution š¤ https://t.co/3qonMhbWq9
ā Harshala (@HarshalaShewale) November 3, 2017
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āWe need to define success by how we treat others.ā-Michelle Obama - How are you meeting the #globalgoals ? #SDG #dreamforce17 (at Dreamforce 2017)
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Learn Influencer Marketing 5 Ways
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: āIs influencer marketing a real trend?ā.
Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, Iād say the momentum around influencer marketing has many of the same characteristics. Itās here, itās still early and will continue to grow.
While working with influencers isnāt all that new, my experience talking about influencer marketing with B2B brands (and many agencies) has taught me that many B2B marketers are not fully aware or confident about where working with influencers fits in their marketing mix.
The good news is that weāve been in the thick of B2B influencer marketing and content marketing for the last 6-7 years. Starting with experiments, we evolved our offering by practicing what we preach and introducing best practices and process to our clients. Today weāre delivering influencer content marketing services to major B2B and B2C brands including SAP, LinkedIn, State Farm and 3M.
To learn what weāve learned, I invite you to check out the following 5 events where I will be talking about influencer marketing from essentially 5 different perspectives. From New York to San Francisco to Milan, thereās something for everyone.
Learn Influencer Marketing for Influencer Marketers
Sept 26: New York Influencer Marketing Days #InfluencerDays Keynote: B2B Influencer Marketing: Top Trends, Examples & Opportunities The irony of this presentation is that I will be in New York as an influencer for IBM and while there, giving a presentation on influencer marketing at an influencer marketing conference! Itās like influencer marketing inception!
Learn B2B Influencer Marketing
Oct 4: Boston MarketingProfs B2B Forum #MPB2B Solo: From Why to ROI: B2B Influencer Marketing Case Studies for Success One of my all-time favorite conferences of the year, B2B Forum is where I get to truly geek out on B2B influencer marketing with some of the smartest B2B marketers in the world. And thereās Ann Handley too ā who would want to miss hanging out with her? No one!
Learn About ABM & Influencer Marketing
Nov 7: San Francisco Dreamforce #Dreamforce17 Solo: The ABCs of Influencer Content for ABM Salesforce event staff have told me I will have a room that can seat 800, which might not seem like much for a conference with 90,000+ attendees, but Iāll take it. Companies that use marketing software are definitely great potential clients for TopRank Marketing.
Learn About SEO & Influencer Marketing
Nov 9: Las Vegas Pubcon #pubcon Keynote: In Search of Influence Brett Tabke gave me a shot at speaking early on in my career and because of a longstanding client conference date that conflicted with Pubcon, I havenāt been able to attend in many years. Now Iāll be giving a keynote to the community where I got my start in marketing and I canāt tell you how much that means to me. My hope is that the presentation will mean something to the amazing search community.
Learn About Content & Influencer Marketing
Nov 15: Milan SMXL #smxlmilan Masterclass: Content Marketing & Influence Integration I will be back in Milan to talk about content marketing with an influencer marketing flavor to the hungry Italian marketers converging on Milan. This event will also give me the opportunity to connect with my European search marketing pals.
5 Steps to Influencer Marketing Awesome
I know itās possible you might not be able to attend the conferences listed above. So Iāll share a few tips to provide some direction for those just getting started with the idea of incorporating influencer collaboration with their marketing. Broadly, there are some universal truths to influencer marketing where content is the marketable asset produced. Here are 5 worth paying attention to:
1. Be specific. When setting goals for whatās possible, define your topic of influence specifically. Focus topics drive influencer identification as well as influencer content, SEO and social media themes.
2. Be the best answer. Map focus topics to your normal content, SEO, advertising and media relations plans.To be the best answer wherever customers are looking and influenced, itās more effective if there is continuity of message across channels where buyers discover and consume solutions content.
3. Give to get. Brandividuals that play the game of influence will respond to compensation early, but most niche and brand influencers require romance. Start recruiting through social engagement long before you ask influencers to collaborate.
4. Collaborate to create. Invite influencers to make something together that drives the influencerās objectives while at the same time, fuels brand objectives. At a minimum, influencer engagement results in content co-creation that can be repurposed by the brand for demand gen programs. Also consider the power of pride. When influencers invest in creating something that makes them look good, they will be inspired to share and help your brand reach new audiences.
5. Measure smart. Inputs, outputs and outcomes of influencers and their communities relative to your content collaboration is essential. When content is part of your influencer collaboration, then youāll have all the measurement opportunities with any other content marketing program as well. The key is to map KPIs of working with influencers to business goals for your brand.
Whether you are in New York for Advertising Week, Boston for Marketing Profs B2B Forum, San Francisco for Dreamforce, Las Vegas for Pubcon or Milan for SMXL, I hope to see you so we can connect and learn from each other about the amazing world of influencer marketing.
Do you have proven community management, content and influencer engagement skills? Work with TopRank Marketing! If you are an experienced influencer marketing professional and would like to join a team that is fast tracking growth and working with some amazing brands, then be sure to check out our careers page or contact me directly: lodden at toprankmarketing .dot com.
Gain a competitive advantage by subscribing to the TopRankĀ® Online Marketing Newsletter.
Ā© Online Marketing Blog - TopRankĀ®, 2017. | Learn Influencer Marketing 5 Ways | http://ift.tt/faSbAI
The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRankĀ®.
Learn Influencer Marketing 5 Ways posted first on http://ift.tt/faSbAI
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Small Business Panel at #dreamforce17 - talking digital transformation (at Moscone Center)
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Learn Influencer Marketing 5 Ways
A quick look at Google Trends comparing Influencer Marketing to other marketing disciplines shows a near hockey stick growth trend. Since my team consults and I advocate, write and speak about influencer marketing so often, people often ask me: āIs influencer marketing a real trend?ā.
Looking back on my experience in digital marketing over the past 20 years with the advent of disciplines like SEO, social media and content marketing, Iād say the momentum around influencer marketing has many of the same characteristics. Itās here, itās still early and will continue to grow.
While working with influencers isnāt all that new, my experience talking about influencer marketing with B2B brands (and many agencies) has taught me that many B2B marketers are not fully aware or confident about where working with influencers fits in their marketing mix.
The good news is that weāve been in the thick of B2B influencer marketing and content marketing for the last 6-7 years. Starting with experiments, we evolved our offering by practicing what we preach and introducing best practices and process to our clients. Today weāre delivering influencer content marketing services to major B2B and B2C brands including SAP, LinkedIn, State Farm and 3M.
To learn what weāve learned, I invite you to check out the following 5 events where I will be talking about influencer marketing from essentially 5 different perspectives. From New York to San Francisco to Milan, thereās something for everyone.
Learn Influencer Marketing for Influencer Marketers
Sept 26: New York Influencer Marketing Days #InfluencerDays Keynote: B2B Influencer Marketing: Top Trends, Examples & Opportunities The irony of this presentation is that I will be in New York as an influencer for IBM and while there, giving a presentation on influencer marketing at an influencer marketing conference! Itās like influencer marketing inception!
Learn B2B Influencer Marketing
Oct 4: Boston MarketingProfs B2B Forum #MPB2B Solo: From Why to ROI: B2B Influencer Marketing Case Studies for Success One of my all-time favorite conferences of the year, B2B Forum is where I get to truly geek out on B2B influencer marketing with some of the smartest B2B marketers in the world. And thereās Ann Handley too ā who would want to miss hanging out with her? No one!
Learn About ABM & Influencer Marketing
Nov 7: San Francisco Dreamforce #Dreamforce17 Solo: The ABCs of Influencer Content for ABM Salesforce event staff have told me I will have a room that can seat 800, which might not seem like much for a conference with 90,000+ attendees, but Iāll take it. Companies that use marketing software are definitely great potential clients for TopRank Marketing.
Learn About SEO & Influencer Marketing
Nov 9: Las Vegas Pubcon #pubcon Keynote: In Search of Influence Brett Tabke gave me a shot at speaking early on in my career and because of a longstanding client conference date that conflicted with Pubcon, I havenāt been able to attend in many years. Now Iāll be giving a keynote to the community where I got my start in marketing and I canāt tell you how much that means to me. My hope is that the presentation will mean something to the amazing search community.
Learn About Content & Influencer Marketing
Nov 15: Milan SMXL #smxlmilan Masterclass: Content Marketing & Influence Integration I will be back in Milan to talk about content marketing with an influencer marketing flavor to the hungry Italian marketers converging on Milan. This event will also give me the opportunity to connect with my European search marketing pals.
5 Steps to Influencer Marketing Awesome
I know itās possible you might not be able to attend the conferences listed above. So Iāll share a few tips to provide some direction for those just getting started with the idea of incorporating influencer collaboration with their marketing. Broadly, there are some universal truths to influencer marketing where content is the marketable asset produced. Here are 5 worth paying attention to:
1. Be specific. When setting goals for whatās possible, define your topic of influence specifically. Focus topics drive influencer identification as well as influencer content, SEO and social media themes.
2. Be the best answer. Map focus topics to your normal content, SEO, advertising and media relations plans.To be the best answer wherever customers are looking and influenced, itās more effective if there is continuity of message across channels where buyers discover and consume solutions content.
3. Give to get. Brandividuals that play the game of influence will respond to compensation early, but most niche and brand influencers require romance. Start recruiting through social engagement long before you ask influencers to collaborate.
4. Collaborate to create. Invite influencers to make something together that drives the influencerās objectives while at the same time, fuels brand objectives. At a minimum, influencer engagement results in content co-creation that can be repurposed by the brand for demand gen programs. Also consider the power of pride. When influencers invest in creating something that makes them look good, they will be inspired to share and help your brand reach new audiences.
5. Measure smart. Inputs, outputs and outcomes of influencers and their communities relative to your content collaboration is essential. When content is part of your influencer collaboration, then youāll have all the measurement opportunities with any other content marketing program as well. The key is to map KPIs of working with influencers to business goals for your brand.
Whether you are in New York for Advertising Week, Boston for Marketing Profs B2B Forum, San Francisco for Dreamforce, Las Vegas for Pubcon or Milan for SMXL, I hope to see you so we can connect and learn from each other about the amazing world of influencer marketing.
Do you have proven community management, content and influencer engagement skills? Work with TopRank Marketing! If you are an experienced influencer marketing professional and would like to join a team that is fast tracking growth and working with some amazing brands, then be sure to check out our careers page or contact me directly: lodden at toprankmarketing .dot com.
Gain a competitive advantage by subscribing to the TopRankĀ® Online Marketing Newsletter.
Ā© Online Marketing Blog - TopRankĀ®, 2017. | Learn Influencer Marketing 5 Ways | http://www.toprankblog.com
The post Learn Influencer Marketing 5 Ways appeared first on Online Marketing Blog - TopRankĀ®.
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We love #Millennials !#Dreamforce17 #salesforce.org
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