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#donkey and Roger are going to become best friends i just know it
marinerainbow · 1 year
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//Well again, I'm sorry BUT you did ask 😂
Roger: *running from the patrol* HEEELP ME P-P-P-Pleeeease! *hits something hard head on*
Shrek: What the-
Roger: Oh thank goodness Mister! Ya gotta help me, I'm being accosted by some no good fiends!
Donkey: Well we're all about fighting no good fiends!
Puss: *brandishes sword* Show yourselves fiends!
Shrek: When will you both stop signing me up for these side quests?
Roger: P-P-Please may I hide in your bag!
Shrek: This one? There's hardly any-
Roger: *stuffs himself into the bag and zips it up cartoon style*
Shrek: ...Room.
Toon Patrol: *comes clattering around the corner.*
Smartass: Hey, Ogah!
Shrek: *tired* Aye?
Smartass: You seen a rabbit run?
Shrek: I've seen plenty of rabbits run.
Smartass: You seen one go through here?
Shrek: White fur, big clodhopper feet and an annoying voice?
Smartass: Yeah!
Shrek: Haven't seen one.
Stupid: Duh fiddlesticks!
Smartass: Hold it! What's in the bag?
Shrek: ...Laundry
Smartass: Prove it.
Shrek: Uhhh...
Greasy: He hesitated boss.
Smartass: Whatsa matter, something to hide?
Shrek: No it's just really...dirty laundry. And you know ogres we...we don't leave much to the imagination.
Smartass: Empty the bag or da mule gets it.
Donkey: Oh Shrek, I don't wanna die! He's got a razor!
Psycho: *holding one to Donkey's throat and giggling*
Shrek: *to Smartass* Look, ferret. I don't have anything worth robbing so why don't you crawl back to Toad Hall.
Smartass: *gesticulating with his gun* You wanna say dat again?!
Puss: Fear not boss, I will send these comadrejas away! Fear me, of you da-
Greasy: *procures his knife*
Wheezy: *aims his Tommy gun*
Puss: *cough* On second thought I just remembered I only have one life left.
Smartass: I'm sick of these shenanigans, open that bag or eat lead!
Shrek: Okay, you asked for it. *dumps a pile of dirty clothes onto the ground to which the weasels stare at*
Shrek: This is the part where you run away. *roars and sends them scattering. Looks inside the bag* They're gone.
Roger: *unattaches himself from the inside* Yeesh you weren't kiddin' about your pungent odour Mr-
Shrek: Shrek.
Roger: Ohh I like you Mr Shrek! How can I ever thank you?
Shrek: Go back to laying out Easter Eggs.
Roger: Aww that was just a summer job! So where are you guys headed?
Donkey: Nahh nahh the position of sidekick is taken.
Puss: That's right.
Donkey and Puss: *look at each other* What do you mean "That's right?"
Roger: Oh I won't be a burden! I'm great on long journeys, I know a lotta travellin' songs, like 100 bottles of milk, Jimmy Cracked Corn and She'll be coming round the mountain!
Shrek: ...Why am ah the magnet for talking animals with personal space issues?
ASDTKKMJJUYRDCVL THIS IS THE MOST BLURSED THING I'VE EVER HAD IN MY INBOX BY FAR 🤣😭🤣😭🤣😭
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xoxobuckybarnes · 21 days
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August 2024 Reading List
Complete
War & Peace and the Redemption of Bucky Barnes (Rated: E, Words: 51K) by ThePirateStorm / @fsbc-librarian
Summary: Bucky Barnes is running from his problems. He’s housesitting for his best friend while she’s on her honeymoon - the almost a year prior that he’s been staying in her house doesn’t count - when he’s woken in the middle of the night by an angel and a demon. Okay, maybe they’re not a literal angel and demon, but Steve Rogers *looks* like an angel, and his daughter Charli certainly *acts* like a demon. The father/daughter duo are running from their own problems, but that doesn’t mean that they can’t crash headlong into one another’s lives. Throw in a cursed book for good measure, and it’s about to get a whole lot more interesting.
Sleep, Baby (Rated: E, Words: 4K) by buckybarnesdeservestobehappy (hutchabelle)
Summary: Have a baby, they said. It’ll be fun, they said. And it is, but it’s also the most bone-crushingly tiring thing in the world. Bucky needs a nap, coffee, and sex, but his baby WILL NOT SLEEP! He should have known his husband always has a plan, especially on Valentine's Day. Written for the Hell Yeah Bottom Bucky Valentines Exchange.
Winter's Children (Rated: E, Words: 66K) by Neery
Summary: When their attempts to recreate the super soldier serum failed, Hydra started trying to breed Captain America clones from his genetic samples. Unfortunately, the serum's effects aren't passed down genetically, so instead of an army of tiny Captain Americas, they get a bunch of tow-headed, asthmatic, allergic, immuno-compromised little Steves. And then the Winter Soldier stumbles across Hydra's failed experiment...
tin cans with string (Rated: T, Words: 22K) by Somanywords / @somanywords
Summary: Bucky’s mother was looking at him knowingly, and she pulled out a chair for him, which he climbed into gratefully. “You’re an only child, aren’t you, Steve?” “Yes Ma’am.” “It ever gets to be too much for you, you just excuse yourself and come sit in the kitchen a minute. It’s a little noisy with the baby at times, but other than that you can catch a breath.” Steve looked up at her gratefully. She understood, and having someone understand was the best thing in the world. --an exploration of mothers, and of one that isn’t yours.
Where You Lead, I Will Follow (Rated: T, Words: 11K) by attackofthezee (noxlunate)
Summary: When Steve was sixteen years old Peggy Carter had placed a tiny, blonde six pound, three ounce bundle into Steve’s arms. She’d kissed the top of Carter’s head, kissed Steve’s cheek and said “I can’t do this.” with such strength and conviction that Steve hadn’t even questioned her. “I know.” Steve had said, shifting Carter to rest against his chest, a hand on her bottom and the other cupping her tiny, soft head. “But I can.” AKA it's a Gilmore Girls AU and Steve loves his kid, Bucky, Stars Hollow, and coffee. In that order.
Seahorses (Rated: E, Words: 31K) by poppyfields13 & tinzelda
Summary: Now that Bucky’s taken over the role of Captain America, Steve feels like it’s finally the time to start a family. Bucky doesn’t know what to feel when Steve breaks the news he’s going to adopt a baby. He wants Steve to be happy, but he’s worried it will affect their friendship. Once Steve becomes a dad though, Bucky can’t help falling in love with the baby. And maybe Steve will finally see Bucky in a different light.
Loves Me Like A Rock (Rated: T, Words: 4K) by musette22 / @musette22
Summary: “You’re not that bad, Steve,” Sarah reassures him, though she can’t be entirely sure. “I’m sure you must’ve gotten a little better at flirting since your high school days?” Steve makes a face. “What on earth would give you that idea?” “Well,” Sarah says, reaching over to give Steve's hand a consoling pat, “you have other qualities, my darling.” “Such as?” “You could out-stubborn a donkey,” she answers, without missing a beat. “You’ve got a decent singing voice, too. Dogs love you.” Steve huffs. “Gee, thanks, ma. That's really helpful.”
A Wedding to Remember (Rated: E, Words: 19K) by SucculentHyena
Summary: It’s Becca’s wedding, her happiest day. Bucky just wants it to go as planned. And it does! Repeatedly.
Five Times Bucky Modelled For Steve (Rated: T, Words: 8K) by Selenay
Summary: The first time Steve drew Bucky, he had purple hair like something out of a cartoon. "I don't have a brown," Steve said when he got to Bucky's hair. "Sorry. It got broken."
sharing beds like little kids (Rated: M, Words: 17K) by tesselated
Summary: Steve and Bucky are childhood best friends who get separated when they're thirteen and Steve moves away. Five years later, they see each other at a party. ++ It seemed to Bucky that there had to be a certain all-encompassing awkwardness in going up to the guy you loved best when you were twelve and saying “Hey buddy, remember me?”
Love Thy Neighbor (Rated: M, Words: 7K) by hermionesmydawg / @anthonystan
Summary: Bucky Barnes has a few problems with his new neighbor: 1. He's hot 2. He's loud 3. He might be a secret superhero
if your heart's still open (Rated: E, Words: 8K) by steveandbucky
Summary: “What’s wrong, Buck?” “You really gotta ask that?” “Yeah, I do.” Steve clenches his jaw. “You were the one who ended things.”
WIP
Gold Must Be Tried By Fire (Rated: M, Current Words: 28K) by lavenderpanic / @lavenderpanic
Summary: The pamphlets about escaping abuse always glossed over this part, and Bucky finally understands why. Nobody would fucking leave if they knew how hard recovery would be. In the midst of a trial that questions every hard-won truth out of Bucky’s mouth, can he possibly allow himself to heal- physically and mentally? **Sequel to I Am Ash From Your Fire**
The Life of Jamie Barnes (Rated: M, Current Words: 9K) by deadto27 / @deadto27
Summary: The continuing adventures of Steve, Bucky and baby James from the Heart of Mine series through the years.
Rereads
Nothing Good Ever Happens on a Tuesday (Rated: T, Words: 28K) by megs_bee
Summary: Recently discharged soldier James Barnes is back in Brooklyn, down an arm and missing five years of memories, but he’s got his PTSD mostly under control, a fancy metal prosthetic, and what’s starting to feel like it could be a half-decent life. What he doesn’t have is any memory of the kid looking at James and asking him, “Are you my daddy?” -- or the gorgeous blond guy standing next to her. Steve Rogers lost his best friend Bucky five years ago, with no warning and no answers when he tried to find out what happened. So it was one hell of a surprise to walk into the grocery store one afternoon and come face to face with the man he thought was dead.
Prince Charming (Rated: E, Words: 55K) by Brenda / @brendaonao3
Summary: Bucky Barnes leads quite the charmed life. He has a thriving tattoo shop, a son he adores, the world’s best dogs, and a great group of friends — almost all of whom are in relationships. And maybe he'd been the one nudging them towards each other, but there's nothing wrong with a little match-making. The world could use more romance. As for him personally, well, he doesn’t need anyone for the long haul. Not when every girl he meets is someone who he thinks would be perfect for someone else. But then Steve Rogers comes into his shop looking for some ink, and maybe that’s the problem right there. Maybe what he's looking for in a relationship isn't a girl at all.
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hendrickfw · 4 years
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Three Caballeros story idea
So, reading different posts I thought about this possible fanfiction about the Three Caballeros. Hope you can tell me your ideas and if this sounds good.
Okay. After a fight with Uncle Scrooge during Donald´s birthday, our dear duck decides to take some vacations from his family with his best friends José Carioca and Panchito Pistoles. They travel through Latinamerica and the world discovering new cultures. I thought on making them go to Chapala (my headcanon home for Panchito), Bahía, Rio de Janeiro, Cusco, Cartagena, Buenos Aires, Asunción and other places. They would meet with other characters during their journey (Ari, Fenton-Cabrera, Panchito´s family, Rosinha, Nestor, an OC I love adding to absolutely all my fanfictions).
But, during their journey, they have an evil lurking behind them (*ahem* Felldrake, Sheldgoose and Monkey-Bat-Donkey-Rat). Donald only told Daisy where he went, but because of the last mentioned trio and their allies, the message never arrived, so she and Donald´s family (except Scrooge) are worried where he is. When the Caballeros where in Los Angeles (I will get to that in a second) he is able to contact her. Daisy takes a plane and she discovers Donald´s nephews and Webby sneaked to the plane to follow her and find their uncle. Although they wouldn´t find them at first, because the Caballeros are constantly changing places and our dear antagonists want the McDuck family and the Caballeros divided for their evil plans. Finally she would find Donald in Rio. I was thinking of writing a scene with both ducks dancing while Panchito and José sang “Hot Wings” from the Rio movie. 
Also we can´t stay only with Ducktales and The Legend of the Three Caballeros, right? After leaving Duckburg, our trio gets invited to play at a very famous restaurant in Los Angeles. That restaurant is Pizzarriba from “The Looney Tunes Show”. Am I leading to some kind of competition between Donald and Daffy like the one of “Who framed Roger Rabbit?”? Absolutely! I was planning to write a very similar scene of the movie, with the piano fight and everything. Yes, at the end they leave behind their conflict to defeat Marvin the Martian (obviously not working with Felldrake and the other villains), but this can lead to some interesting dynamics and also show more of the Caballeros friendship. Appearances from other Looney Tunes characters like Bugs Bunny, Speedy Gonzales, Tina Russo, Lola Bunny, Porky Pig, Wile, E. Coyote and the Road Runner are also included.
Now let´s talk about songs. Yes, I want to add a lot of them. During the first episode I wrote (although it is in Spanish), the one in Los Angeles, I added “Hear my voice” from the Louie´s Eleven episode, the Hungarian Rhapsody for the scene based on the Roger Rabbit film, “Ay Jalisco no te rajes” (the original song), “We are the Three Caballeros” from the House of Mouse and, obviously, or loved “The Three Caballeros” song. During the chapter where the Caballeros visit Chapala and Panchito´s family, I wanted to bring a scene where José asks about the large name and all Panchito´s family starts singing “My name is Panchito”. Also Baía, Blame it on the Samba and other songs will appear. I´m not sure about the ones from The Legend of the Three Caballeros.
Each episode would have a special character as protagonist. The Los Angeles will have Donald and his fight with Daffy, the Chapala one is obviously about Panchito and his family dynamic. We don´t need to have one location with one character, for example, when our heroes arrive to Rio we will have an important role with José and his comic characters, and also the Daisy-Donald reunion. Also in Bahia I wanted to have José as protagonist with Panchito. I don´t know if I explained correctly, but to put an example I´ll take Ducktales. One episode can be Scrooge-centered and the other Huey-centered. The same here.
After their crazy journey, the Caballeros continue their journey through other continents. They meet new cultures and characters. They go to South Africa, Kenya (I´m still debating myself if I want to include Zootopia here), Egypt (some Duck Avenger stuff in here), Jordania, Spain, France (chapter based on the Three Musketeers movie, and yes, they meet the Troubador), Greece (specifically they go to Ithaquack and meet Storkules and Xandra), Iran, Russia, India, China, Japan and other places. During this travel they finally discover something´s wrong and Felldrake is back. I´m specially interested on the Egypt episode, as I introduce Uno (Duck Avenger existed before the nephews were born, but Donald left that identity after the Selene incident). The France one is funny as it is a new adaptation of the musketeers movie. England is also funny as I want to write about Donald´s secret agent stuff. And in Japan they finally discover Felldrake and Sheldgoose are back. I don´t know how, but during this episode the Caballeros will become their superhero sonas (Duck Avenger, Morcego Verde and Gallo Loco) and meet this universes incarnation of the Justice Ducks and Fearsome Five (in this case six, as Daffy returns as Duck Dodgers).
There are some other travels after that fight, but just to wrap everything. Donald and Scrooge reconcile and the Caballeros & allies fight against Felldrake & allies. No spoilers because I´m not sure how exactly this can end.
I don´t know a lot about Kingdom Hearts, but I can add something. Also House of Mouse is canon and they have Bugs Bunny as guest character one time, with the a funny cartoon based on the first scene of the Looney Tunes Back in Action movie.
And yes, I thinks that is everything. I wanted to write this because I´m writing other fanfics (Dragon Knight, you can find an early version on fanfiction.net) and I´m not really motivated to write this. I just want to write this so the people can at least have an idea and know this exists.
So hey, hope this is a good idea. Hope you liked it and adiós amigos.
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hiswhiteknight · 6 years
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1,000 Contests
Summary:  Reader and Bucky turn competitive, much like Legolas and Gimli from Lord of the Rings. It gets goofy and annoying to everyone else. It becomes unbearable, until someone steps into stop their games and points out to them there might be some underlining themes to their antics.
I wrote this for Paige’s 2k challenge @occasionalfics #paiges2kbash - “Stop pinning this on me! You started it!” I really waited last minute for this one. It has been a crazy month. Hope it’s not too late!
Pairing: Bucky Barnes x Reader
Words: 2,500 (sooooo long)
Warning: Angst, playfulness, a curse or two, and implied smut
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Our group was surrounded by enemies, a sea of murderers and thieves. This was supposed to be a simple opt. And even if we are surrounded by low lives, it was still going to be simple opt. The four of us, Bucky, Sam, Natasha, and myself had to be circled by 75 odd people inside and out.
“I bet I’ll take more down,” you whispered to the group.
Their faces all turned to you, “Are you serious,” Sam mumbled, “Are you serious right now?”
“Y/N,” Nat whispered, half amused, “This is not a boring mission. Let’s stay focused. We don’t need any more excitement,” she sounded like the true leader she was.
You rolled your eyes, leaving a smirk on your face, “That’s fine if your scared, I understand my skills are intimidating.”
Pushing your arm, a little bit, trying to get you focused “I’m serious, Y/N,” Nat mumbled more harshly than the first.
You didn’t get time to respond because suddenly you all were being ambushed. Again, you remained calm and did your job with ease, “15,” you heard next to you. You lost your focus for second, looking at Bucky, in surprise, “Someone needs to bump you down a peg.”
“And you were so generous to step up, big of you, Barnes,” you yell back, taking a hit before taking him down, “17.”
“I’m sorry,” he said, “In all your talking, I’m at 21.”
You grew angry and focused your full power, counting loudly in the air as you took people down. Sam and Natasha stopped when they realized you and Barnes were out of control. You even shoved Sam away from a pair fighting him, so you could take them down, “Animals,” he mumbles.
When everyone was taken down, you all grouped together. Nat spoke up, “Barnes, Y/N,” she waited for you both to step up and apologize for the unprofessional behavior.
You spoke first, “29.”
“34,” he smirked at you.
“You’re a liar,” you shout at him, point you finger at his chest, “There is no way Sam and Nat only took down like 12 people.”
“15,” Sam said causally, “We stopped after we saw you children running around.”
Nat looked from Sam to you, “Let’s go home.”
You push Barnes with him pinching you back. Then Barnes turns to Sam, “So 15, you were counting,” he teased.
“Fucking animals,” Sam whirled past him onto the jet.
The next days that past, Bucky found ways to tease you. And because you had a long conversation with Nick and Maria about professional behavior, even in the simplest occasions, you tried your best to not respond.
It took a few days for you to snap. You just got out of a shower and looked to the mirror. The steam had fogged it up, except for a big 34 with a circle around it. You gripped your towel tight and stomped to the common room where Bucky, Steve, Clint, Natasha, and Tony stood around the island in the kitchen, “It’s fucking on like Donkey Kong, Barnes.”
Barnes remained speechless looking at you in a towel. Steve looked away, while Clint sat back on his chair amused. Nat watched everyone’s expression, rather amused with Steve Rogers uncomfortable mannerisms. The only one to speak was Tony, “Lady, you’re in a towel. I’m not complaining, but you’re naked in a room full of clothed people, eating,” he said plainly.
You remained unphased, staring daggers at Bucky, “We’re going to dance old man, you and me – I’m going to make you cry.”
“You’re going to dance, naked, right now,” Tony looked around the group, “Should we leave or is this a voyeurism thing?”
Natasha slapped Tony’s arm, “Y/N,” Bucky had remained silent and still the entire conversation, “I think it’s time to find your clothes. I speak for everyone. You can beat Bucky up, when your clothed.”
“Oh no, she doesn’t speak for me,” Tony said.
Clint raised his hand, “Me either, get on with your bad self, girl,” he smirked.
Finally, you looked around the group, “I’m going to find my clothes now,” you say to the room. You turn around and stomp back to your room.
Steve clapped onto Bucky’s back grabbing his attention, “When you said you thought you liked the lady, I didn’t think you’d take this angle.”
He looked at his friend puzzled, “I am not as charming as I used to be,” he smirked at himself.
Clint jumped in, “Well, you got the girl’s attention, that is very clear,” he started to get up, drinking some water, “She is going to kick your ass Barnes,” and walked away down the hall.
Suddenly, it was every hour of everyday Y/N was doing something to try and one up Bucky, “How many languages can you speak?”
“What does it matter,” he said, merely eating his cereal. You continued to stare at him, “Seven?”
“Ha,” you said yelling in his face, “I know, nine.”
He stopped chewing to look at her, “I can beat you at chess.”
“Fat chance, that’s all about brains,” you leaned into the table on your elbows, really getting a look at his facial expressions, “No offense Barnes, you are all hunky brawns.”
Bucky didn’t blink, but simply squinted his eyes looking at you strangely, before leaning back, putting his hands behind his head, “Lead the way, princess.”
You squinted at him and stomped down the hallway, with him leading the way. He couldn’t help checking you out as you growled.
He beat you at Chess, shooting, obstacle course, and scrabble. You beat him at a pancake eating, swimming, battleship, and strangely enough chugging a beer. Technically no one won monopoly because you had flipped the board and Bucky was too scared to argue anything different. And it continued for about two weeks, relentlessly with no letting up. You nearly drowned because you wanted to see who could hold their breath the longest underwater.
After your loss to Bucky to see who could build and load up their gun, Natasha had a conversation with you. You were mumbling to yourself about losing, “You either have some form of obsessive compulsive that our psych evaluation missed or you have a crush on Bucky.”
That pulled you out of your thoughts, “I’m a grown woman, I don’t have crushes Nat,” you say with a sophisticated sound, “And Bucky, puh-lease.”
She pointed at your face, “There,” she smiled, “There it is. You do like him.” You eyebrows furrowed with annoyance, “Stop dancing around it and just ask him out. You can admit it, he has very pretty features.”
Rolling your eyes, “I would rather lose a thousand contests before admitting my likeness for Bucky Barnes.”
She chuckled before her attention went to her buzzing phone, “We’ve got a mission, come on.”
You and her ran to scramble into your uniforms and onto the quintjet. Bucky ran onto it next to you, “Barnes.”
“Princess,” he smirked, “Are you over the-.”
“Shut it, pretty boy,” you growled, “I don’t want to hear it,” you put your hand in his face before waltzing past him and sitting next to Clint, who started to whistle the ‘Sitting in the tree, K-I-S-S-I-N-G’ song. You were too flustered to notice, but Bucky just shook his head at him, taking a seat up front with Steve.
The mission was a tricky one, several targets to take down, but the one you were all worried about was the bomb. Bucky had a plan to take the bomb and deliver it to a safe zone, but you had another plan, “Tony, I can disarm it.”
“I’m taking it,” Bucky said over the comms. You both were working your way towards it.
You were spinning and taking people out left and right, “No,” you yell back into the comms, grunting with each person you hit, “I got this Barnes.”
“There isn’t enough time,” he argues back.
“Rolling your eyes, more determined than ever, “Want to bet?”
“Alright kids, this isn’t a contest,” Steve said over the comms, “Make a decision, so we can plan accordingly.”
You both got to the bomb at the same time, “Back off Barnes.”
“Y/N,” he looked sincere and annoyed, if that was possible, “I’ll take it from here.”
You flipped him off and sat next to the bomb. He went to grip it and yank it from you, “I will rip your arm off,” you growl. And suddenly you ripped a wire out, “Can’t be moved.”
He stepped back, pulling his arms in the arm, “Are you kidding me?” You stuck your tongue out at him and began to work. Bucky called into the comms, “She has to disarm the bomb now, clear the building Steve.”
“Copy that,” you heard, “Work fast, Y/N.”
“You got it Cap,” you said back, “Get out of hear Barnes, help clear the building.”
He looked at you unphased, “I’m not leaving you to this bomb. If you can’t disarm it, I’m tossing you out the building and hoping to god it doesn’t kill you and anyone else.”
“Besides you,” you grumble back, “Now shut up.” You took a few seconds to really look at the bomb, slowly taking parts away before you could get to the core. You read two minutes, people were talking on the comms about building clear and to get the hell out of there.
“I’m giving you 45 seconds before we can see who can throw the furthest,” Barnes said from behind you. You continued to ignore him and focus and suddenly it came to you. Thirty seconds later, the bombs lights turned out and you slumped back, “Jesus,” Bucky breathed, “All clear, Steve.”
“A minute and fifteen seconds left, I think that is a new record,” you turned back to smile at him, “Does that mean I win?”
Shaking his head, tossing his hands up a little. He was clearly annoyed, but it didn’t compare to Nat and Steve, “That was pretty reckless, Y/N.”
“Get to the quinjet now,” Nat yelled. It was a silent on the way back, “Meeting, the four of us. Fifteen minutes, Meeting Hall.”
“What is the big deal,” you yell after them, “I did it. I did my job.”
She put her hands up, motioning the number 15. You rolled your eyes and made your way to your room to change and wash up.
Fifteen minutes later, your hair was down and wet. You had changed into your gym ware. You’d need to work off some steam after this whole day. When you walked into the meeting room, Bucky was already sitting in a chair waiting, “This is all your fault.”
He sat up, “Are you kidding me,” he stood up, “You almost got yourself and everyone around you killed. For what, you damn need to prove yourself and win.”
“Stop pinning this on me! You started it!”
He waltzed up to you, “Me,” he questioned, pointing to himself, “You’re saying I started all of this,” pointing quickly between the both of you, “You are crazy as they come.”
You were about to yell at him some more when a voice came over the speaker, “You both are locked in until you deal with what is going about between you,” Tony said, “After right now, your silly competitions will not be allowed on or during Avenger time. Get comfy,” he murmured on, “Oh, and there is no cameras in the room,” he added before he went silent again.
Looking at Bucky, you mouth, “This is all your fault.”
You sat for what feels like hours, “Alright FRIDAY, I call a truce. I will never be competitive again, please let us out.” You have said something like this every thirty minutes.
“I’m sorry Ms. Y/N, Mr. Stark has very specific conditions, which I cannot discuss.”
Bucky chuckled, “Nice try Princess.”
“Could you not,” you toss your head back. After a minute you mumbled to him, “You know, most of the time I thought this was just fun for us. Letting off some steam, not once until today I thought you didn’t believe in me.”
“Excuse me,” he sat forward, trying to meet your eyes.
You finally looked at him, “Today with the bomb. You were so willing to kill yourself being a hero, but not once did you believe I could do it. You want to talk about reckless, it’s you.”
“You thought I was trying to be a hero, so I could beat you,” he asked in disbelief. You just huffed out, not wanting to continue, “I like you,” he said, standing up to sit in front of you, “It’s not that I didn’t believe you could do it. I didn’t want to risk your life.”
“Excuse me,” you look at him, really look at him, “You like me?”
“And I think you like me too,” he smirked at you, leaning closer to you, “And I am willing to bet on it.”
You sat back, not knowing what to say or do. And then it hit you, “What would you like to bet?”
“If I’m wrong, I’ll give my arm to the talking raccoon,” he said confidently, so confident he got out of his chair, put his hand on your neck gently, pushing his lips very close to yours, but not touching it, “So who wins, you or me?”
You smiled, looking into his eyes, “Maybe, deep, deep, deep down in my subconscious I have a thing for you,” you chuckled, loving his gentle and quiet expressions, “But you see, I said to Natasha that I’d rather lose a thousand contests to you than admit I have a thing for you.”
He could tell you were still playing with him, “Guess we’ll call this loss number one,” before he pulled you into his lips. You kissed back instantly, putting one of your hands on his cheek and the others through his hair. You moaned a little before pushing him back on his seat.
“You are clear to leave,” FRIDAY announced to the room, “Good day Ms. Y/N and Sergeant Barnes.”
“Never mind FRIDAY,” you mumbled against Bucky’s skin, “Lock it back up.”
Bucky grinned into your lips before deepening it.
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moistwithgender · 5 years
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Monthly Media Roundup (June-July 2019)
Well, I neglected doing a post last month, and now another has passed. I haven’t done too much, about three games each month and not anything else media-wise, so let’s get it all done right now!
Little Nightmares (PC/Steam): 
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These types of spooky “cinematic platformers”, like LIMBO and INSIDE, never really scare me or fill me with dread. Part of this may be that due to the trappings of cinematic platformers. Checkpoints are very fair, and nothing is too difficult because priority is on delivering the story. Little side challenges exist, like trying to light all the candles or break all the porcelain dolls in the short 3-hour run of the game, but these are also pretty reasonable, even if you’re in a chase sequence. I’m reminded of a youtuber I briefly followed who talked about how horror games aren’t scary anymore, and somewhat unintentionally delivered the point that as you become accustomed to the limits of a medium, and therefore are less likely to be surprised by it, you’re also much less likely to be scared by it. It’s a somewhat unfortunate and inevitable trade-off to becoming more invested in a hobby. When I was a kid, all games held infinite possibility, and so an NPC in Harvest Moon telling me that wild dogs came out at night led me to think that night time held the possibility of ENEMIES in a game without combat. What the NPC meant was that you should build fences. As an adult who has spent my life playing games, I can tell you that a game is almost never going to put you in a situation without the means to deal with it. If there’s going to be combat, you’re going to know how combat works before an ambush. If there’s an escape sequence, you’re going to be in an area that facilitates your escape (often a narrow space that leads you in a direction while also making it as harrowing as possible). Games are theme park rides, and while learning that can make seemingly difficult games more manageable and enjoyable, it also gradually disillusions you. Thankfully, there are always new things to learn if you keep an open mind.
The Legend of Zelda: Ocarina of Time 3D (3DS): 
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2019 has been about thoroughly enjoying the games that I considered overrated in my young adulthood. I joked on twitter that 70% of my personality was disliking Final Fantasy VII and Ocarina of Time, and honestly, it might as well have been. I earned a lot of undeserved respect in college through arrogantly spouting hot takes about “objectively good art”, and a lot of people reasonably assumed this must mean I know exactly what I’m talking about. The way I process art and media is much looser and more personal than it used to be, partially due to burning out and becoming too exhausted to deal with other arrogant people. I think a lot about how tiring I had to be for other people to talk to. Watching Tim Rogers bleed his personal trauma into his video series on the subtleties of FF7’s japanese script was the most instrumental in turning me back toward the game. When Square Enix revealed gameplay footage of the remake at E3 this year, I was hooting and hollering with the longtime fans.
But, this is about Zelda, not Final Fantasy. I had already played through OoT, as hurriedly as possible, just to say I had done it. It was the better part of a decade ago, at the urging of a then-girlfriend who had nostalgia for it. Frustrations with the Water Temple in the original version are valid despite it being largely well designed, due to some minor shortsighted-ness that blows up into nagging issues, but I think I had put myself in the headspace to dislike it from the get-go. Similarly, I didn’t want to do any collecting in the game as a whole. I had convinced myself that there was no joy to be found in collecting in games (a take bereft of nuance). When the point of Zelda games is to inspire the player to explore every nook and cranny in search of rewards, going in as a player and stubbornly trying to avoid any of that ensures that you’ll miss the point of the whole experience. I’m not sure what it was that made me want to go back. It might be that I wanted to prove my younger, cockier self wrong, and pave over my old evaluations with more nuance. 
It certainly worked out that way, as several previous opinions changed entirely. Ruto used to be annoying to me, but was now one of my favorite characters. Doing all the little minigames felt rewarding in itself, and in turn I was unexpectedly rewarded with important items (they really did bet everything on the entire world they’d made). The Water Temple, now tweaked for a bit more convenience in the 3DS version, was extremely interesting. The side quest to acquire the Biggoron Sword was easily doable, whereas I had grown up assuming it impossible. And the story which had never appealed to me (because I wouldn’t let it) now felt relatable in a way I hadn’t expected. Link intends to do good, but through unfortunate circumstances and honest mistakes becomes unable to take part in the world, and it spirals downward for years as he remains trapped in a room, aging but inactive. Something about that mirrors my own experiences with depression. Sure, Link, can travel back to his younger self at any time, but there’s still a powerlessness in the inability to affect the seven year gap. You can flash back, but you can’t change what you’ve lost.
Banjo-Kazooie (N64): 
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You know, as a kid I probably would have just accepted that Grunty was evil, but as an adult it’s hard not to see her as a product of her environment. Obsessed with asking her cauldron who the objectively prettiest in the world is, she seeks out and kidnaps the younger girl given the title in an attempt to steal her youth. Every character in the game describes Grunty as ugly, rather than evil, and even her own sister shows up in every area to tell you how gross she is and how terrible her lifestyle is. I ended up sympathizing with her more than anyone else. I’ve only played half an hour of Banjo-Tooie, but it was a relief in multiple ways to see her pivot to straight up murder after rising from the dead.
Despite playing Donkey Kong Country multiple times growing up, I’d never really grown to love Rare’s in-house aesthetic of big-eyed cartoony animals. It might be hypocritical, but Smash Ultimate’s reveals for both King K. Rool and Banjo (and) Kazooie made me see the charm in these characters. Something about how Smash canonizes characters as essential pieces of game history always causes me to drop any negative pretense and adopt them as favorites. It’s a little intellectually hypocritical, but I can’t help liking what I like. After the trailer for B-K in Smash, I immediately started up the original game in Retroarch. Thankfully the core I used was advanced enough to play the game without issues (the same cannot be said for Tooie), as other alternatives were expensive or hard to get a hold of. While the slightly-mean humor and talking animate objects took a bit of getting used to, I get it now. I get the children’s show aesthetic they were aiming for, and I appreciate the feel of the physics and control of the interspecies friendship of the protagonists working in tandem with each other, even if the game is at times quite difficult.
Dragon Quest I, II, & III (SNES): 
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Yes, I did play through three JRPGs in a row! And yes, you might notice that the hero of Dragon Quest XI (and VIII, and IV, and III) was also announced for Smash Ultimate. They recently released, as of this writing! A lot of what I’ve been playing has been influenced by outside forces, whether it be Nintendo news or friends, but I’m not bothered at all when otherwise I might not have the energy to play anything. The games I’ve been playing are also ones I’ve intended to play for a while, so the excuses have been convenient for me. Though, actually, this decision had less to do with the Smash announcement and more to do with the upcoming re-release of DQXI, which seems to be related to the original three games, known as The Erdrick Trilogy. I had heard that you can play XI on its own, but that there is an extra layer of appreciation to be had if you’ve played the original trilogy. Me being me, I naturally queued them up. I chose the older fan translations of the SNES remakes, and though I did finish them, I can tell you that they have their fair share of bugs (DQII even has a game breaking glitch I had to finagle through using save states across multiple versions, phew). Besides that, those old translations lack the modern localizations of the games, so if they namedrop something in XI, there’s a chance it’ll go over my head. Oops! If you want to play these games, the best versions are currently on mobile phones.
Around a decade ago I was in early college, with no friends except for those still in high school or at another university. I was very lonely and nervous. I started playing Dragon Quest V purely by chance, and it served as the perfect salve for that loneliness, with its lonely child protagonist traveling around the world accumulating found family. It’s one of the more poignant and cathartic JRPGs I’ve ever played, and for the next decade I would actually be bothered that the rest of the games didn’t live up to the catharsis of DQV.
In revisiting the roots of the series, and playing it through to see how it develops from title to title, it finally clicked with me, and continues to click with me, as I keep learning more about the series. Rather than comparing every entry to DQV, I should have been comparing them in order. This might sound obvious, but it really did make a world of difference to see that V’s narrative is placed on top of the foundation the previous games set, rather than a singular case of lightning in a bottle. And the games have always featured loneliness, but in differing contexts, and to different degrees. The hero of DQI is almost entirely alone through the full game. In DQII, the princess comes from lonely circumstances, and one of the princes comes down with a sickness that leaves him temporarily unable to help his friends. In DQIII you can make as many team members as you want, but you grow up with an absent father, and your own good deeds receive bittersweet resolution. They are all games built on simple settings and followed through with empathy. The series is at times disarmingly heavy, which is part of what makes the games as memorable as they are. You’re never quite as prepared for Dragon Quest as you think you are.
As of this writing I’m currently half-way through a replay of Dragon Quest IV, and I’m enjoying it a lot more. I’m looking forward to replaying V. I have no idea what VI will be like. I’ve heard it’s a lower point in the series, but that’s what I heard about II as well, and I ended up loving it, so who knows. Dragon Quest is good.
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Well, I managed to catch up. I didn’t get into the finer details of the DQ playthroughs, but DQIII is honestly so good I don’t want to spoil it for anyone (you should play these games). Maybe in August I’ll actually get back to watching and reading things. Maybe I’ll try to keep these things to a single paragraph per item, to make it more manageable to read. Let me know what you think, if you think.
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UC 49.20 & 21 (Imperial vs St John’s + H’field vs MCR)
Hello, and welcome to a good old fashioned Chase Edition of The University Challenge Review. If you read last week’s blog I mentioned that in the early days of doing this I would sometimes have to try and bash out a few hundred words in the half an hour after the show aired lest risk missing a few precious minutes of pre-drinks and Planet Earth II at a friend’s flat (we watched them on the Monday, not live on Sunday night, before you try and get me with that old chestnut)
And while I can no longer indulge in the marvellous phenomenon of mid-week pre-drinks, and the planet hasn’t been renewed for a third sequel, I once again find myself in a rush to get something written. Arsenal play Chelsea at 8.15, and though my hopes of victory are low, I must, ever the sporting masochist, watch the tragedy in real time. This may seem like ample opportunity to write your blog, you might say, given that the carelessness of the editing indicates a product that is at best lackadaisical and at worst openly antagonistic towards the reader, but this is further complicated by the other tasks I must also accomplish during this timeframe. 
The dishes need washing and so do I, having cycled home forty minutes in the driving rain. The flat needs hoovering and, ideally, the recycling should be taken out (although it has just occured to me, having thought it was Wednesday, that it is Tuesday, meaning that this is less of a priority). I also have hunger to reckon with, and may need to resort earlier than planned to last weeks chilli (on toast, with some extra mushrooms if I can be bothered), having had only what was left of Sunday’s grapes since getting home. 
But this is not the end of my troubles, dear reader, no, because I am also hopeful of catching up with the live programming schedule in time for the quarter finals which I believe start next week, so am compelled to include reviews of not one, but two episodes in this very post. Why then, you might ask, would you waste so much of your time on a needless excercise in over-explanation instead of actually writing about the episodes in question? You might also ask why, having used ‘having’ as a clause so many times already in this introduction, I used it in this sentence. The answer to both of those is simply that I do not know, but let’s get going, here’s your first starter for ten.
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Imperial vs St John’s, Oxford
Imperial College, London had come into this match off the back of handing out the biggest thumping of the first round to Brasenose College, Oxford (255 points to 70). Their winning score was also the highest of the opening set. St John’s meanwhile, had accrued a paltry 115 points in their low-scoring win against Wolfson, Cambridge, fewer than eight losing teams. On paper this was a foregone conclusion, but I said the same about Courtauld vs Glasgow last week, so as with any form of competition, surprises can be sprung.
This match, however, would turn out to be like a broken jack-in-the-box in that regard, a horror film with no jump scares, an elongated bout of the hiccups, the romance narrative of a Mills and Boone, or the fact that Jeremy Clarkson would have the character of a man who punches someone because their dinner is cold (I’m reading Ducks, Newburyport at the moment so I’ve got lists on the mind, I’m sorry).
Brandon, whose relaxed nature and Gengar sweater had gained him many fans in Imperial’s debut, puts speechmarks up when Paxman congratulates them on having done such a good job despite the four of them being science majors, which I think is a remark on Paxo splitting subjects down the middle into science and non-science, seeing as two of them, himself included, study computing. This time around Brandon is wearing a sweater with Alex Trebek on, the Canadian host of Jeopardy having recently been diagnosed with cancer at the time of filming.
St John’s negged the first starter, allowing Rich in to sweep up and take the lead for Imperial, once the question had become a lot more straightforward. Brooks then negged for the Londoners, but Oxford couldn’t steal it, and then negged again through Burns on the next starter. A hat-trick of interruptions on the first three questions is certainly a rarity on University Challenge - I think perhaps St John’s had planned to go in hard, knowing how good Imperial were - but things settled down after that. Imperial got into their rhythm, and no amount of early buzzing was going to help St John’s once that had happened. 
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Paxman gave Brandon into trouble after a particularly chilled out buzz of ‘six’ on a Starter about the planets, asking whether he ‘found the questions insultingly easy’. It certainly looked like he did, but he protested, although he took the next Starter as well in a similar fashion.
The match was over as a contest by this point, and Imperial were cruising, only interested in whether or not they could beat their score from the previous match. St John’s, to their credit, scrapped hard to the last, with Captain Leeks especially determined to see them into triple figures, which they managed. 
Final Score: Imperial 255 - 105 St John’s
So in the end Imperial matched their first round score, which gives them the highest two scores of the series so far. And well done to St John’s, who almost achieved the same feat, despite their opponents scoring 215 more points than in their first match. Now, onto the next one..
Huddersfield vs Manchester
Okay, before we get started, a quick update on The Chase (not the TV quiz show the Chase; the chase to get this blog finished on time. I guess its more of a race than a chase, really, isn’t it, but Chase makes it seem more like there’s an element of danger involved, which of course there isn’t). I am now quite hungry, but I have done the dishes. Perhaps I should have eaten, and then done the dishes when watching the football, but here we are. 
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Anyway, Manchester made the second round courtesy of a tight match against Jesus, Oxford, who have already come through the repechage and made it to the quarter finals. Huddersfield, who are making their debut in the competition this year, beat the Open University at the death in their first ever appearance, so they came in protecting a 100% record. 
Captain Cook gets the Yorkshire quartet off to the ideal start, but they can only take one bonus on breeds of donkey. No matter though, because Manchester give them a helping hand with a neg on the next Starter, putting them into minus points. They’re quickly back above freezing, their Skipper Green dragging them up with an early buzz of Wes Anderson next time around. Booth is unlucky on the next Starter, but comes in just as Paxman is finishing the question for his second penalty of the evening, but Huddersfield don’t manage to punish him.
A neg for Green put Manchester back on bagels, and Cook took the opportunity to toast them this time. But these would be Huddersfield’s only points for some time...
Rogers got the Mancunians going with his first of the night, and his team quickly rattled off a hundred and twenty points without reply. Cook stopped the rot, but only briefly, and his side reained shellshocked while Manchester raced up another seventy five points. Cook would take a few more starters, and ended the night having claimed all five of his teams Ten pointers (I wonder what the highest number of starters taken by a player without their teammates getting one is. Five’s quite a lot, I reckon, but I bet there’s someone who knows better than me)
Final Score: Huddersfield 90 - 205 Manchester
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Another solid performance from Huddersfield, but ultimately Man Uni proved too strong, and they make the Quarter-Finals for the second year in a row. 
Phew, just about made it. And yes, I know that this second one was a lot shorter than the first one, and that a lot of the first one was made up of non-University Challenge content, but I’m really quite hungry now, and the football is going to start soon, so I’m going to call this a win and get something to eat. See you next time. 
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The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper It's the question that's been on plenty of people's minds: What's up with MozCon this year? We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home. Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO. Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality. Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.) There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape. In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness. We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons. One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment! And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129. Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings? This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok? The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss? CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared. Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs. This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
  Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
https://www.businesscreatorplus.com/the-mozcon-virtual-2020-initial-agenda/
0 notes
isearchgoood · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
via Blogger https://ift.tt/2WQpWCQ #blogger #bloggingtips #bloggerlife #bloggersgetsocial #ontheblog #writersofinstagram #writingprompt #instapoetry #writerscommunity #writersofig #writersblock #writerlife #writtenword #instawriters #spilledink #wordgasm #creativewriting #poetsofinstagram #blackoutpoetry #poetsofig
0 notes
theinjectlikes2 · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog https://ift.tt/36oWeIu via IFTTT
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thanhtuandoan89 · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
from The Moz Blog http://tracking.feedpress.it/link/9375/13562012
0 notes
drummcarpentry · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
lakelandseo · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
noithatotoaz · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
0 notes
bfxenon · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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epackingvietnam · 4 years
Text
The MozCon Virtual 2020 Initial Agenda
Posted by cheryldraper
It's the question that's been on plenty of people's minds: What's up with MozCon this year?
We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon 2020 is now MozCon Virtual, an online conference experience delivering every ounce of digital marketing expertise you expect in-person with the safety and security of social distancing at home.
Today, we're here to tell you all about it — changes, challenges, nitty-gritty details, who's speaking and what you'll learn, and more!
Here's the skinny on MozCon Virtual
MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Business on top, social distancing sweatpants on the bottom — you'll be cozier than ever while learning all the latest and greatest in the world of SEO.
Twenty-two industry thought leaders will walk you through the hottest topics of 2020, covering everything from SEO automation to modern content promotion to strategies for handling keyword research in the midst of a crisis. You'll see fondly familiar faces and exciting new names to the MozCon stage, and you can rest assured that we're keeping the bar as high as it's ever been for content quality.
Additionally, we know that budgets are tight right now. We want to do our part to help by making MozCon Virtual as accessible to everyone as we can. Tickets are now priced at $129. This also includes full access to the MozCon video bundle once it's released!
Save my spot at MozCon Virtual!
Changes, challenges, & nitty-gritty details
A note about transparency and making really hard decisions
We're not going to lie — organizing this year's MozCon was a challenge. As it became more and more clear that an in-person event was neither feasible nor responsible (not to mention illegal here in Washington state!), we had a relatively short window of time to pivot from a 1,600-attendee event that we ran year after year using a concrete, smooth-as-butter process, to the virtual unknown. (Pardon the pun.)
There were many, many meetings. There was research and projections and debate, and more than one idea changed form three or four times before it took shape.
In the end, it came down to what was best for our community. MozCon has never operated from a profit standpoint — most years we aim to break even — but even with the risk and cost associated with such a monumental change to the event, we knew the show must go on. SEO doesn't just stop. And right now, it's picking up speed: People are turning to the internet to solve their problems now more than ever before, and businesses of all stripes are depending on that online visibility to sustain them through hardship. SEOs and digital marketers still need access to cutting-edge thought leadership, techniques, and strategies, and MozCon can deliver — even if it means we only get to daydream about all the high fives, fist bumps, and Roger hugs.
Not your typical marketing couchference
It was important that we find ways to maintain that special MozCon magic that makes folks excited to wake up extra early on a Monday morning, don their conference badge, and skip happily to the Washington State Convention Center for a day full of educational goodness.
We're gonna miss the snacks — that's just the truth. Doughnuts and coffee aside, we've energized our virtual conference with that snazzy MozCon spirit you look forward to every year:
The highest caliber speakers and topics in town: Twenty-two of digital marketing's top experts will share their very best advice, strategies, tactics, and research over two jam-packed days of learning. You'll have all their decks available for download, and the new choice of attending the talks that most interest you.
Friendly neighborhood Mozzers emceeing the event: MozCon stage superstars Cyrus Shepard and Britney Muller will keep the sparkle going between session.
Interactive Q&A with the experts: You'll be able to participate in live Q&A sessions with speakers to answer your most burning digital marketing questions and quandaries.
Virtual networking with Birds of a Feather breakout sessions: Birds of a Feather tables are a lunchtime hit every single year. And we've heard your feedback: networking is a huge part of the MozCon experience. That's why we're introducing Birds of a Feather virtual discussions — a special online experience where you'll be able to join expert-hosted events, connect with like-minded marketers, and forge professional relationships through the magic of the internet.
Charitable donations: Our belief in giving back hasn't changed just because we're going online. For every ticket sold we'll be making a donation, with more details to come as we draw closer to showtime.
Awesome partners: MozCon is fortunate to have the support of our fantastic sponsors who have stuck with us through all the changes this year. They'll be sharing their expertise in special hosted breakout groups. Curious about who our partners are? Check them out: 97th Floor, Base Search Marketing, CallRail, Crowd Content, Duda, GatherUp, and PAGES!
Two days chock full of conference goodness
We know it's tough to take a full three days away from your day job, so we're approaching MozCon Virtual with multi-track options to let attendees choose their own conference adventure — with full access to every talk via the MozCon video bundle once the conference is over.
A global experience at a more accessible price
We're streaming MozCon!
Every year we've heard our community ask: I can't make the trip. Will you be streaming MozCon? To our friends around the world, we're glad to be able to answer yes — this year, MozCon will be fully available to remote attendees. While those in particularly opposite timezones may be enjoying the show in your jammies, for the first time MozCon will serve you on your sofa. And you won't miss out on a single session — every ticket holder will have full access to the MozCon video bundle after the event, meaning you can re-watch your favorites and catch up on any you missed.
MozCon quality at a price more folks can afford: Tickets are now $129
We've lowered the price to attend this year's conference for a couple of reasons.
One, while there are still some pretty significant costs to throwing a large virtual conference, those costs don't include some of our biggest-ticket items, such as a conference space and food & beverage. Delicious treats and comfy seats are a real investment!
And two, times are really darn tough right now. We know agencies, brands, and freelancers are struggling in the midst of the economic downturn, and that it's more important than ever to hone skills and build new ones. We originally lowered ticket prices by about 40%. Then, based on community feedback and suggestions, we decided to forego the idea of shipping out swag and snacks and lowered them again — to the tune of $129.
Every MozCon ticket purchased also includes full access to the MozCon video bundle, a $349 value. Our video bundles are professionally produced and fully shareable with your team, so you can keep the learning going throughout the rest of the year and revisit the talks that mattered most.
Register for MozCon Virtual
Initial agenda
Ready to explore what we've got planned for this year? Check out our current speakers and topics — and stay tuned for more information as the agenda evolves!
Alexis Sanders
Senior SEO Account Manager, Merkle The Science of Seeking Your Customer
Users are at the core of everything we do in modern SEO. However, finding and understanding audiences can be daunting. Alexis will cover how to find your audience, share tools that are available for all price points, and show ways in which she’s found audience research to be useful as an SEO.
Andy Crestodina
Co-founder and CMO, Orbit Media Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies
Everyone wants to do it, but no one really knows what it is. So what is thought leadership? What isn’t it? And how does it affect search rankings?
This presentation is a data-rich perspective on the oh-so-popular topic of thought leadership, filled with practical takeaways for becoming an authority. And it’s all about the relationship between thought leadership and SEO. We’ll see how the research answers the questions and informs the tactics: Can brands be thought leaders? Can it be outsourced? Do you need to publish research? Or strong opinion? And how does it attract links and authority, rankings, and qualified visitors? Learn how a personal brand combines with content to drive big wins in SEO.
Britney Muller
Senior SEO Scientist, Moz TBD
Last year, Britney wowed the crowd with a bevy of new research, data, and actionable tactics for understanding and winning featured snippets. We're still piecing together all the intricate details of this year's talk, so keep an ear to the ground as we continue to evolve our agenda!
Brian Dean
Founder, Backlinko How to Promote Your Content Like a Boss
Creating content is easy. But getting people to see your content? That's a different story. Brian Dean shares over a dozen practical strategies that you can use to spread the word about your latest blog post, podcast episode, or YouTube video.
Casie Gillette
Senior Director of Digital, KoMarketing Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Content marketers don't have it easy. We're constantly adapting to our ever-shifting landscape and juggling an overwhelming amount of information and advice: Do we produce as much content as possible? Should we focus on quality, while still maintaining consistent schedules? And now, what about YouTube, voice search, and even TikTok?
The fact is, there's no one way to do content marketing. Casie will showcase content in an entirely new light, with ideas and tips on how you can start creating content on your own terms.
Dana DiTomaso
President and partner, Kick Point TBD
MozCon veterans know the value and vibrancy Dana brings to the stage, and this year will be no exception. Be on the lookout for juicy details about her 2020 talk — we can't wait to share.
David Sottimano
VP, Keyphraseology Everyday Automation for Marketers
As a general rule, we shouldn't be doing things that a computer can do better. However, a lot of automation is achieved through programming expertise — and that expertise isn't usually a marketer's forte. In this session, you'll learn how to gather data, use machine learning, and automate everyday tasks for marketers using low-code or no-code solutions.
Flavilla Fongang
Brand Strategist, 3 Colours Rule How to Go Beyond Marketing for Clients: The Value of a Thriving Brand Ecosystem
Too many marketers serve their clients the bare minimum of what's expected from an agency. To stand out among the crowd, cultivate real loyalty, and maximize the lifetime value of your clients, you have to go beyond mere marketing — developing a thriving brand ecosystem that aligns with the brand's ultimate goals. Flavilla Fongang shares her tried-and-true framework for optimizing the customer journey, improving acquisition and retention, and going beyond what's expected to serve your clients well.
Francine Rodriguez
Manager of Customer Success, WordStream Let It Go: How to Embrace Automation and Get Way More Done
Let the robot uprising begin! We've all heard horror stories about the dangers of automating your tasks, but now is not the time to deny yourself extra help. Robots never sleep. They don't get tired or overwhelmed by their to-do lists, and they're ready to work round-the-clock to accomplish whatever task we set before them. In this talk, you'll explore all the areas were automation is kicking butt in PPC — and how you can harness the power of robots to make more time for other efforts.
Heather Physioc
Group Connections Director, Discoverability, VMLY&R Competitive Advantage in a Commoditized Industry
SEO isn't dead — it’s commoditized. In a world where search companies are a dime a dozen and brands tout bland "unique selling propositions" that aren't unique at all, how can you avoid drowning in the sea of sameness? What are you doing that's any different from every other SEO firm? In this talk, you'll learn how to find, activate, and articulate your competitive advantage. Learn how to identify unique strengths and innovative offerings that equate to competitive advantage through these real, working examples so you can bring them to life in search. You'll leave with actionable tips and homework to help your search business stand out — and that you can use with clients to help them find their competitive edge, too.
Izzi Smith
Technical SEO Analyst, Ryte How to Be Ahead of the (CTR) Curve
Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. By not properly analyzing or enhancing our organic CTR, we're greatly limiting our potential. Izzi will help you create the perfect SERP engagement strategy by covering practical ways to uplift your significant CTR, such as remedying your critical keyword rankings that could soon be lost, leveraging brand-empowering entity features (and assessing the risks of doing so), more intelligent testing of rich & featured snippet optimizations, and a whole lot more. CTR-you-ready?? You better be!
Joy Hawkins
Owner, Sterling Sky Inc. Google My Business: Battling Bad Info & Safeguarding Your Search Strategy
What's the harm in a little misinformation here and there? In the realm of local SEO, Joy Hawkins is here to outline exactly that. When it comes to local search and Google My Business, it can be make or break for your campaigns. Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.
Mike King
Managing Director, iPullRank TBD
Mike redefined technical SEO and its importance in our industry back in 2016. In 2018, he taught us everything we didn't know about SEO. This year, he's back to share the hottest technical tactics to uplevel your efforts, plus the case studies and data that should be guiding your decisions.
Dr. Peter J. Meyers
Marketing Scientist, Moz Moving Targets: Keywords in Crisis
Too often, we take a once-and-done approach to keyword research, but Google changes at the pace of information, and that pace speeds up even more during a crisis. How do we do keyword research in fast-paced industries and during world-changing moments? Dr. Pete provides concrete tactics for adaptive keyword research and spotting trends as they happen.
Phil Nottingham
Brand and Video Marketing Strategist, Phil Nottingham Ltd. How to Build a Global Brand Without a Global Budget
As funnel-based marketing becomes less effective and harder to measure, "building a brand" is frequently touted as the panacea for all marketer's woes. But it's unclear how this can be achieved scalably and with a limited budget. Large enterprises resort to huge creative advertising campaigns that get their names out there by force of spend alone — but this isn't realistic for the smaller companies and the number of impressions is not the number of people impressed. In this session, Phil explains how modern brands are built through advocacy more than awareness alone, offering a deliverable method of brand marketing to radically shake up your content strategy.
Rob Ousbey
VP Product, Moz TBD
Rob is no stranger to the MozCon stage — he's graced it in the past as emcee, and in 2019 he covered the intimidating topic of running your own SEO tests (and how to do it right.) While we're still nailing down the details of his 2020 talk, we're confident that this year's topic will be every bit as impressively daunting.
Robin Lord
Consultant, Distilled Whatever You Do, Put Billboards in Seattle – Getting Brand Awareness Data from Google
How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Robin will lead us on a journey through his Google Trends methodology to use Adwords search volume data for better brand intelligence.
Ross Simmonds
CEO, Foundation Designing a Content Engine: Going from Ideation to Creation to Distribution
What does it take to develop a content engine that drives results? In this presentation, Ross will share data around the power of having a content engine, tools & strategies for content ideation, tools and tactics for content creation, and frameworks that brands can use to ensure that their content is distributed effectively after hitting publish. This presentation will help you not only uncover content-market fit, but also capitalize on it.
Russ Jones
Principal Search Scientist, Moz I Wanna Be Rich: Making Your Consultancy Profitable
How will your company weather the next update? How will you avoid layoffs and salary cuts? Being a master of SEO doesn't guarantee that your consultancy will succeed. After a decade and a half of experience, Russ Jones will outline the techniques that will keep your clients happy and your bottom line healthy.
Sarah Bird
CEO, Moz Welcome to MozCon Virtual + the State of the Industry
Sarah has a storied history of kicking MozCon off with a bright, sparkly bang. The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out all the pertinent details of the conference, and setting the tone for two jam-packed days of learning with a look at the State of the Industry.
Shannon McGuirk
Head of PR & Content, Aira Great Expectations: The Truth About Digital PR Campaigns
In her talk, Shannon will challenge the desire for virality over consistency when it comes to digital PR and link building campaigns, while exploring the impact on the industry, team morale, and client expectations. By honestly sharing her own shortcomings, she'll push you to learn from your own campaign failures using tried and tested frameworks that’ll mean you can face any creative campaign or outreach struggle head-on.
Wil Reynolds
Founder & Vice President of Innovation, Seer InteractiveThe CMO Role Has Been Disrupted – Are You Ready for Your New Boss?
CMOs have the shortest tenure in the c-suite, and the CMO role has been eliminated at some of the largest brands. CEOs are now asking tougher and tougher questions about the value of marketing — and oftentimes marketers are not prepared.
Connecting your data and building your data flywheel is one way to support the swift answers CEOs expect from their CMOs. We need to get stronger at bridging our day-to-day work to the value it drives. And more than ever, “brand lift” isn’t enough to satisfy CEOs.
This presentation will start at the top. How businesses are run, how CEOs talk, and how we as search marketers can use the data we have access to everyday in new ways to answer the questions of the c-suite and raise our visibility and value in organizations.
We hope to see your smiling faces online in July!
Thanks to each and every one of you for your patience as we hammered out the details of this year's conference, for the questions you've asked and the honest feedback you've given us. We're super excited to try out something new this year! Join us this July for our first MozCon Virtual and let's explore the future of digital marketing together:
Yes, I'm going to MozCon!
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