#direct mail advertising services

[robert-davis]

Professional Business Development Consulting for Long-Term Success | Hidden Falls Media

The internet ecosystem is still changing in 2024, which makes local SEO even more important. Google My Business (GMB), a vital tool for both corporations and consulting firms, is at the forefront of this evolution. Expert advice on utilizing GMB for local SEO success is provided by Cincinnati, Ohio-based Hidden Falls Media, a leader in business development consulting.

Read More Info:- Business development consulting

[bnfadvertisngagency]

Hessen Advertising Services Boost Your Business With BNF Advertising Agency in Hessen

Are you looking for a reliable and creative partner to help you grow your business in Hessen?

Look no further than BNF advertising agency in hessen!

Our team of experienced marketers, designers, and developers At BNF advertising agency in hessen can provide you with a wide range of service.

to enhance your brand, reach your target audience, and increase your ROI. Let’s explore some of the areas where we excel:

Digital Marketing Services: In today’s digital age, having a strong online presence is crucial for any business.

BNF advertising agency in hessen can help you with search engine optimization (SEO), pay-per-click (PPC) advertising.

social media marketing email marketing, and more.

We can develop a custom strategy that fits your goals, budget, and timeline.

Branding and Identity Design: Your brand is your identity in the marketplace.

BNF advertising agency in hessen can help you create a unique and memorable brand that reflects your values, vision, and personality.

We can assist you with brand strategy, logo design, tagline development, brand guidelines, and more.

Content Marketing: Content is king when it comes to engaging your audience, building trust, and driving conversions.

BNF advertising agency in hessen can help you with content creation, curation, distribution, promotion, and optimization.

We can develop a content calendar, create blog posts, videos, infographics, e-books, and more.

Web Design and Development: Your website is often the first point of contact with your customers.

BNF advertising agency in hessen can help you design and develop a responsive, user-friendly.

and visually appealing website that showcases your products or services.

We can also help you with e-commerce solutions, mobile optimization, website maintenance, and hosting.

Video Production Services: Video is a powerful medium to convey your message, demonstrate your product, and entertain your audience.

BNF advertising agency in hessen can help you with video production, including scriptwriting, storyboarding, filming, editing, and post-production.

We can create corporate videos, product demos, testimonials, social media videos, and more.

Graphic Design Services: Visuals are an integral part of your marketing collateral, from business cards to billboards.

BNF advertising agency in hessen can help you with graphic design, including brochure design.

flyer design, poster design, packaging design, and more.

We can create a consistent and professional look and feel for your brand.

Marketing Strategy and Analytics: To achieve your business goals, you need a clear and actionable marketing strategy.

BNF advertising agency in hessen can help you develop a marketing plan, set KPIs, track performance, and analyze data.

We can use tools such as Google Analytics, AdWords, Tag Manager, and Search Console to provide you with insights and recommendations.

At BNF advertising agency in hessen, we are committed to helping you succeed in your business.

We believe in building long-term relationships based on trust, transparency, and results.

Contact us today to schedule a free consultation and discover how we can help you boost your business in Hessen and beyond.

Why BNF advertising agency in hessen is the Right Choice for Your Business in Hessen

Are you struggling to reach your target audience, stand out from the competition, or generate leads and sales for your business in Hessen?

If so, you need a reliable and experienced partner that can help you navigate the complex and ever-changing landscape of marketing.

BNF advertising agency in hessen is here to help! Let’s explore some of the reasons why we are the right choice for your business.

Customized Marketing Solutions: At BNF, we don’t believe in a one-size-fits-all approach to marketing. Instead.

we take the time to understand your unique needs, goals, challenges, develop a customized strategy that fits your budget, timeline, and target audience.

Whether you need help with digital marketing, branding, content marketing, web design, video production.

or any other aspect of marketing, we’ve got you covered.

Experienced and Creative Team: Our team of marketers, designers, and developers has years of experience in the field and a passion for creativity and innovation.

We stay up-to-date with the latest trends, technologies, and best practices in marketing, apply them to your business with a fresh and unique perspective.

We pride ourselves on delivering high-quality work that exceeds your expectations and drives results.

Comprehensive Services: BNF advertising agency in hessen offers a comprehensive range of services that can help you tackle any marketing challenge.

From developing a brand strategy to creating a social media campaign, from designing a website to producing a video.

from analyzing data to optimizing performance.

we can provide you with a full-suite solution that covers all aspects of marketing.

This means that you don’t have to deal with multiple vendors or agencies, but can rely on us as your one-stop-shop for all your marketing needs.

Results-Oriented Approach: At BNF, we don’t just create pretty designs or catchy slogans.

we focus on delivering measurable results that impact your bottom line.

We set clear and realistic goals, track performance metrics, and provide you with regular reports.

and insights that show you how your marketing efforts are paying off.

We are not satisfied until you are satisfied and see a positive ROI on your marketing investment.

Local Expertise: As a Hessen-based agency, we have a deep understanding of the local market, culture, and trends.

We know what works and what doesn’t when it comes to marketing in Hessen, and we can help you tailor your message.

and approach to resonate with your local audience.

Whether you are targeting consumers or businesses in Frankfurt, Wiesbaden, Darmstadt.

or any other city in Hessen, we can provide you with the insights and strategies you need to succeed.

If you want to take your business to the next level and outshine your competitors in Hessen.

you need a partner that can help you navigate the complex and ever-changing landscape of marketing.

BNF advertising agency in hessen Creative advertising solutions

Finally we are One of the largest Advertising agency management and Build Brands in Hessen

Our Digital marketing services in Hessen :

advertising agency in hessen provide Social media marketing

BNF advertising agency in hessen provide Branding and identity design

BNF advertising agency in hessen provide Search engine optimization

BNF advertising agency in hessen provide Pay-per-click advertising

BNF advertising agency in hessen provide Video production services

BNF advertising agency in hessen provide Graphic design services

BNF advertising agency in hessen provide Web design and development

BNF advertising agency in hessen provide E-commerce solutions

BNF advertising agency in hessen provide Email marketing

BNF advertising agency in hessen provide Direct mail marketing

BNF advertising agency in hessen provide Event marketing

BNF advertising agency in hessen provide Outdoor advertising

BNF advertising agency in hessen provide Reputation management

BNF advertising agency in hessen provide Influencer marketing

BNF advertising agency in hessen provide Mobile marketing

BNF advertising agency in hessen provide Customer acquisition

BNF advertising agency in hessen provide Sales funnel optimization

BNF advertising agency in hessen provide Website analytics

BNF advertising agency in hessen provide Conversion rate optimization

BNF advertising agency in hessen provide Landing page optimization

BNF advertising agency in hessen provide User experience design

BNF advertising agency in hessen provide Brand management

BNF advertising agency in hessen provide Market research

BNF advertising agency in hessen provide Competitive analysis

BNF advertising agency in hessen provide Consumer behavior analysis

BNF advertising agency in hessen provide Data analysis

BNF advertising agency in hessen provide Data visualization

BNF advertising agency in hessen provide Multicultural marketing

BNF advertising agency in hessen provide International marketing

BNF advertising agency in hessen provide Twitter ads

BNF advertising agency in hessen provide LinkedIn ads

BNF advertising agency in hessen provide Pinterest ads

BNF advertising agency in hessen provide Snapchat ads

BNF advertising agency in hessen provide TikTok ads

BNF advertising agency in hessen provide Video ads

BNF advertising agency in hessen provide Affiliate marketing programs

BNF advertising agency in hessen provide Content marketing strategy

BNF advertising agency in hessen provide Content calendar

BNF advertising agency in hessen provide Content creation

BNF advertising agency in hessen provide Content management

BNF advertising agency in hessen provide Content analytics

BNF advertising agency in hessen provide Influencer marketing campaigns

BNF advertising agency in hessen provide Social media management

BNF advertising agency in hessen provide Social media strategy

BNF advertising agency in hessen provide Social media advertising

BNF advertising agency in hessen provide Google Ads

BNF advertising agency in hessen provide Google Analytics

BNF advertising agency in hessen provide National SEO

BNF advertising agency in hessen provide Off-page SEO

BNF advertising agency in hessen is here to help!

Contact us today to schedule a free consultation and discover how we can help you achieve your marketing goals and grow your business.

[directmailio]

Creating Powerful Design Editorn | DirectMail.io

Interested in creating stunning mail campaigns? DirectMail.io's intuitive design editor gives you the power to craft visually appealing and effective marketing materials. With easy-to-use tools, you can customize every detail to match your brand’s voice and style. Whether you're a novice or a pro, our editor simplifies the design process, ensuring your direct mail stands out. Bring your creative vision to life with DirectMail.io's design editor today!

[carlamathew00]

Best SEO Agencies in London | Affordable SEO London UK

Learn the ins and outs of word-of-mouth marketing and its enormous impact on businesses. WOM Magazine features affordable SEO seo london UK interesting articles, expert views, and success stories. Join the conversation right now!

[zooophagous]

So why do you hate the advertising industry?

Hokay so.

Let me preface this with some personal history. It's not relevant to the sins of the advertising industry perse but it illustrates how I started to grow to hate it.

I wanted to be a veterinarian growing up, but to be a vet you basically have to be good enough to get into medical school. I do not have the math chops or discipline to make it in medical school. I went into art instead, and in a desperate attempt to find some commercial viability that didn't involve moving to California, I went into graphic design.

I've been a graphic designer for about seven or eight years now and I've worn a lot of hats. One of them was working in a print shop. Now, the print shop had a lot of corporate customers who had various ad campaigns. One of them was Gate City Bank, which had a bigass stack of postcards ordered every couple months to mail to their customers.

Now, paper comes from Dakota Paper, and they make their paper the usual way. Somewhere far, far from our treeless plain there is a forest of tall trees. These trees are cut down and put on big fossil fuel burning trucks and hauled to a paper mill that turns them into pulp while spewing the most fowl odors imaginable over the neighboring town and loads the pulp up with bleach to give it a nice white color.

Then the paper is put on yet another big truck and hauled off to the local paper depot, then put on another big truck and delivered to my print shop, where I turned the paper into postcards telling people to go even deeper into debt to buy a boat because it's almost summer. The inks used are a type of nasty heat sensitive plastic that is melted to the surface of the paper with heat. Then the postcards are put on yet ANOTHER truck and sent to the bank, which puts them on ANOTHER truck and finally into the hands of their customers, who open their mail and take one look at the post card and immediately discard it.

Heaps and heaps and literal hundreds of pounds of literal garbage created at the whim of the marketing team several times a year. And thats just one bank in one city.

I came to realize very quickly that graphic design was the delicate art of turning trees into junk mail.

And wouldn't you know it there are a TON of companies that basically only do junk mail. Many of them operate under the guise of a "charity," sending you pictures of suffering children or animals and begging for handouts and when they get those handouts the executives take a nice fat cut, give some small token amount to whatever cause they pay lip service to, and then put the rest of the cash right back into making more mailers. "Direct mail marketing" they call it.

Oh but maybe it's not so bad, you can advertise online after all. Now that there's decent ad blocker out there and better anti-virus ads usually don't destroy your computer anymore just by existing.

Except now when I search for the exact business I want on Google it's buried under three or four different "promoted search items" tricking me into clicking on them only to shoot themselves in the foot because I searched for the specific result I wanted for a reason and couldn't use those other websites even if I felt like it.

And now we have advertising on YouTube and on every streaming service, forcing more and more eyes onto the ad for the brand new Buick Envision that parks itself because you're too stupid to do it on your own.

Oh thats ok maybe I'll get Spotify premium and go ad free and listen to some podcasts- SIKE we have the hosts of your show doing the song and dance now. Are you depressed and paranoid from listening to my true crime podcast about murdered and mutilated teenagers? That's ok, my sponsor Better Help can keep you sane enough to stay alive and spend more money.

It's gotten so terrible that now you have content farms, huge hubs of shell companies that crank out video after video to get more and more precious clicks. Which if the videos were innocuous maybe that wouldn't be so awful except now you have cooking hacks that can actually burn your house down and craft hacks that can electrocute you being flung into your eyes at the speed of mach fuck so some slimy internet clickbait jockey doesn't need to get a real job.

It of course goes without saying that animals are also relentlessly exploited by clickbait companies that will put them in compromising situations on purpose to create a fake fishing hack video or even just straight up killing them for sport by feeding small animals to a pufferfish that rips them apart for the camera.

And all of this, ALL of this doesn't even touch how adveritising is the death of art in general. Queer topics, any kind of interesting art, any kind of sex or substance use topics are scrubbed clean and hidden at the behest of advertisers.

Sex education, a nude statue, topics such as racism or sexism or bigotry in general have tags purged or hidden from search, even life saving information about SDTs or drug use, because if someone saw that and complained then Verizon might sell fewer tablets and we can't fucking have that.

Conservative talking heads often bitch and moan that they're being censored on social media. The stupid part is, they're right! They are being censored! But it's not by a woke mob, it's by ATT and Coca Cola not wanting their adspace sharing screen time with their stupid fucking opinions.

However, they won't ever figure that out, because the talking heads they get their marching orders from like Tucker and Jones ALSO rely on the sweet milk flowing from the sponsorship teat and they aren't about to turn on their meal ticket so they have to come up with even stupider shit to say for the train to continue rolling.

I managed to rant this far without even getting into the ads I see for the beauty industry. The other day a botox ad described wrinkles as "moderate to severe crows feet" as if wrinkles are a symptom of a fucking serious disease! Like having a flaw in your skin is a medical problem that you need thousands of dollars of literal botulism toxin to fix! I was incandescent with anger.

Advertising is a polluting, censoring, anti educational and anti art industry at it's very core. It destroys human connections, suppresses human thought and makes us hate our own bodies. It ads no value, actively detracts from value, and serves no real purpose and I believe it should be almost if not entirely banned.

[linear-creative]

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[a-d-nox]

web of wyrd: the career number

the number we are focusing on today is based on the SACRAL PHYSICS NUMBER AND THE FLOW NUMBER (ex: my career number is 7: 8 + 17 = 25 -> 2 + 5 = 7 (recall that numbers must be summed a second time if they total 23 (i.e. 2 + 3 = 5) and above)). for some reason this is a calculation error in my astro-calc chart - my monetary number and relationship numbers are swapped (don't be afraid to question your numbers and check the math of websites).

but what does this number mean?

this number represents your career and monetary situation in this lifetime. that being said, this number can give you insight into what you can do for a career long-term, what you are like at work (your strengths and weaknesses in the workplace), and your monetary mindset.

so let's talk about some examples:

7 - the chariot

click here for the card description of the chariot found in a prior wyrd web post.

for unblocked 7s it is important to maintain focus, have clear intentions, and a plan in their line of work. they often work from the bottom up - they start in an entry level position then come into power (in some theories, the charioteer was both the page of swords and the page of wands before they came into power in the major arcana). often it is their careful planning and plotting that gains them their success.

blocked 7s often lack confidence at work and fear being talked down to / judged for their actions. they often lack focus and direction, which causes them financial stress. they are in need of careful planning and reflection to get out of their burdensome situations. they should try to be less impulsive and more intentional at work and when searching for jobs in order for them to find what works for them.

careers for the charioteer are chauffeur, delivery driving (UPS, amazon delivery, mail, etc), military services, pilot, police men, emergency services (firefighting, EMT, etc), security guard, equestrian, chemist/pharmacist, chef/cook/baker/nutritionist, political diplomat, marine biology, phlebotomist, ship captain, babysitter/nanny, hotel manager, housekeeper, fisherman, fertility specialist, farmer, land baron/baroness, pottery maker, plumber, real estate agent, and other related fields.

14 - temperance

rider-white's temperance (symbolic of sagittarius) depicts an angel facing the view with their eyes shut. their purple-y/red wings emphasizes their passion for the mystical as well as harmony. their golden curls are haloed showing that the angel is an enlightened being. they stand in a white (innocence) robe with one foot on land and the other in water - which shows they are connected to the emotional and the physical world. water seamlessly flows between the cups, meaning to show the flow of energy in life forces. a sun (alludes to the sun card) rises in the distance and illuminates a path for the angel to take. the irises to their [the angel's] right show that they have the wisdom needed to take on whatever gets in their way on this journey.

unblocked 14s seek help from those around them so that they can reach their monetary and career goals. they look for signs as to what they should act upon in their career and as to what they should do for their long-term career. they are flexible at work and are often very even-keeled. they are patient at work and when it comes to making money.

blocked 14s often try very hard at work and to make a lot of money - they can be too hard on themselves and their co-workers. they might struggle with relaxing - they have a lot of monetary stress. they have to realize that being overworked does not mean they are working efficiently/effectively. look at you schedule / your role and try to find ways to slow down so that you can realign with your values and goals.

careers for the angelic temperance person are medical careers (doctor, nurse, etc), pharmacist, scientist, librarian, life insurance agent, marketing/advertisement, air steward/stewardess, attorney, banker, religious leader, teacher, philanthropist, philosopher, publisher, podcaster, radio show host/hostess, writer, and other related fields.

18 - the moon

rider-white's the moon (symbolic of pisces) depicts one wild dog/coyote and one tame dog (the duality of human nature) barking at the moon or rather an eclipse. behind and between the two dogs is a lobster - the lobster is a bottom feeder of sorts, thus could represent the shadow self. the lobster emerges from the water to walk a moonlight/guided path through the mountains similar to how the hermit once walked the mountains - thus alluding to the lobster doing self-discovery / the quartet doing shadow work. first the lobster must walk between the rebuilt towers - likely face personal change.

unblocked 18s embrace their darker selves when in the workplace - they are okay with failing and having weaknesses. they see it as room made to grow/evolve. while they know how to be civil, they also know when to be impulsive and aggressive to get things done. they are open to others ideas - they are open to learning what they perviously didn't know before. they are ambitious and want to go outside the scope of what they are already know. they don't fall for things that sound too good to be true in their financial realm. they are willing to confront why they maybe the ones in their own way of gaining more money, getting a raise, etc.

blocked 18s often refuse to acknowledge that they are in a career that is making them unhappy or is not compatible with their monetary lifestyle. they might be the type to ignore their debts for awhile or to the point where it gets bad and they struggle to catch up / recover. they are also prone to falling for "get rich quick" schemes; they also might struggle with gambling - the might not know how to walk away when they have made money back / are gaining. they hate failing at things or having weaknesses in the workplace. they are prone to staying in a job that is comfortable for them without growing or accepting promotions. don't be afraid to break free.

careers for the moon are night club owner/manager, psychic, doggie daycare center management, dog kennel owner, dog breeder, night club performer, professional water sport athlete, alcohol vender, sommelier, marine biology, art therapist, artist, bartender, mental health professional, chemical engineer, detective, drug manufacturer, life guard, prison guard, private investigator, relief worker, writer, and other related fields.

like what you read? leave a tip and state what post it is for! please use my "suggest a post topic"! button if you want to see a specific pac/pile next! if you'd like my input on how i read a specific card or what i like to ask my deck, feel free to use the ask button for that as well.

click here for the masterlist

click here for more web of wyrd related posts

want a personal reading? click here to check out my reading options and prices!

© a-d-nox 2023 all rights reserved

[hometoursandotherstuff]

These disturbing fliers began popping up around Los Angeles some years ago,  featuring horror movie-worthy images, that advertised a rather unsavory service: The chance to “bathe” in a stone-faced, silver-haired woman’s “milk.’”

The “Bathe in My Milk” flier directed men to BatheInMyMilk.com to apply for an appointment. Those deemed worthy would be allowed to sponge themselves down in milk — “traditional, soy or almond” — while the lady looked on. (“I will watch you,” the leaflet promised.)

The setting for said baths looked equally disturbing: A filthy, dilapidated bathroom with torn wallpaper, a bathmat that looks like it hasn’t been washed since the Nixon presidency and, ominously, a rope.

The mystery of the bath only deepened when photos of the grim flier started going viral. It made the rounds on Reddit and Twitter, and sparked perplexing responses: “The men in the bath in my milk photos are no longer with us. That is a fact.”

So what the hell was it? The fliers were an elaborate prank done by artist & comedian Alan Wagner. Wagner came up with the bizarre idea when a beverage company asked him to create a meme that would make their drink go viral. He offered a version of this, but it was rejected because it was too quirky.

So he decided to do it himself. Though meant as a joke, interest in the milk baths was strong. He told inquirers that the old woman didn’t have technology, and asked them to mail her a physical letter explaining why they are a “top candidate.” The address he provided them with? An unsuspecting friend. (The USC film school grad hopes to someday support himself with his twisted art.)

https://nypost.com/2017/12/22/the-story-behind-creepy-as-hell-milk-bath-flyers

[techtimechronicles24]

🌐 The early days of the Internet were a time of rapid technological change that transformed how we communicated and interacted with the world.

🎬 This era has been captured in various films, highlighting the excitement and uncertainty of navigating a new digital landscape. Here are some notable movies that offer a nostalgic glimpse into the early days of the Internet:

➡️ "You've Got Mail" (1998): This beloved romantic comedy centers around email exchanges, reflecting the novelty and excitement of online communication during the late '90s. The film captures the essence of the early Internet era, similar to how ICQ was revolutionizing instant messaging.

➡️ The Social Network" (2010): Chronicling the founding of Facebook, this film highlights the evolution of social media from early chat platforms like ICQ and AIM. It underscores the impact of these early messaging services on how we connect online today.

➡️ Middle Men" (2009): Exploring the rise of the Internet porn industry, this film delves into how online payment systems and advertising reshaped the web. While not specifically about ICQ, it touches on the broader Internet culture of the late '90s and early 2000s, an era when ICQ was hugely popular.

➡️ Hackers" (1995): Although it predates ICQ, "Hackers" captures the burgeoning Internet culture and the fascination with cyber interactions. The film offers a fun, albeit dramatized, look at the hacker scene and early online communications, setting the stage for the rise of instant messaging.

➡️ Pulse" (2001): This Japanese horror film, later remade in the U.S., revolves around supernatural events linked to the Internet. It taps into the anxieties and mysteries of online communication, a theme resonant during ICQ's peak popularity.

➡️ ICQ" (2001): Directed by Greg McLean, this mystery drama focuses on a man who, while surfing ICQ, encounters a woman who leads him into a web of intrigue and danger. The film delves into the darker aspects of online relationships and the potential perils of digital anonymity.

🌟 These movies provide a nostalgic window into a time when the Internet was still a novel frontier, full of possibilities and unknowns.

[directmailio]

Professional Direct Mailing Solutions

Interested in hiring a direct mailing professional? DirectMail.io is your go-to solution! Our expert team specializes in crafting and executing effective direct mailing campaigns tailored to your needs. With advanced targeting and data-driven strategies, we ensure your message reaches the right audience. Enhance your marketing efforts with our comprehensive services and see real results. Visit our website to learn more and get started with our professional direct mailing solutions today!

[sean-parnell]

How Manufacturers Can Leverage Content Marketing to Grow

Cold calls, print advertising, tradeshow participation, and knocking on doors once worked well manufacturers can no longer rely on them to generate leads that fuel sustainable, double-digit growth despite having an effective sales team that may still have some skills in these areas.

Inbound lead generation in commercial and industrial markets requires compelling brand storytelling and thought leadership that educates prospects along the buyer’s journey, who don’t want to talk with salespeople before they’re good and ready as they fear being “sold to” by people that don’t have their best interest in mind.

Problems Solved vs. Products & Services, Features & Benefits

Powerfully resonating with prospects requires brand storytelling that converts website visitors into prospects then into customers.

Your brand story begins with having a deep understanding of the problems faced by your prospects, what they need to overcome them, and the value to them in doing so before promoting all of your products and services and their features and benefits. Prospects are searching for who can solve their problems and may have a limited understanding of what will solve their problems, so claiming your solutions are “the best” and that you’re an “industry leader” may mean nothing until they have an understanding of how your products will help them.

The hero of your prospects’ story is themselves, so you need to educate them on how you can solve their problems, and how your people, process, products, and services – not just products – do so. This is what will resonate powerfully with them. In this way, you serve as a guide for achieving success and avoiding failure. Your products and services with their features and benefits are how you solve these problems..

Thus, your “brand story” needs to be told throughout all of your marketing: on your home and about pages, blogs, guides, case studies, marketing collateral, presentations, proposals, press releases, third-party website profiles, direct mail, email campaigns, your tagline, and anywhere else you promote your company.

A brand story for each product and service you sell can also be developed as each of them solves different problems in different ways for different markets. This “sub-brand storytelling” is also effective for different vertical and geographic markets as each has different requirements.

Extracting & Promoting Thought Leadership

When they have a problem that they want to solve – because the pain of not changing exceeds the pain of the change – prospects self-educate themselves by researching the internet before speaking with any vendors, so it’s important to provide educational content that will help them understand how you can solve their problems:

TOFU: Top of Funnel: this content builds awareness by providing an overview of the problems you solve and how your products solve them

MOFU: Middle Funnel: this content goes one level deeper and helps them consider between different options that can solve their problem

BOFU: Bottom Funnel: this content gets very specific and helps prospects make their final decisions

OOFU: Out of Funnel: this content is created in a misguided attempt to maximize keyword rankings and website traffic as part of a flawed search engine optimization strategy (SEO) but fails to generate leads though can be quite costly

Tip: it’s important to have a good balance of all types of content (except OOFU).

It’s especially important for manufacturers to understand that, in addition to learning about how you solve their problems with your products and services, your prospects want to know how your solutions and business practices compare with both direct and indirect competitors. They also want to understand how their investment can be cost-justified so they can sell the idea of buying from you to internal decision makers that may not be in communication with you. Product comparisons are very useful because this is what prospects try to compile themselves, especially if they include areas where your competitors have an advantage over yours. Case studies that include return on investment (ROI) estimates are also highly useful for prospects.

Lead-Generating Content Begins with Keyword Research

Understanding and prioritizing what your prospects are searching for is a critical first step for lead generation, which begins with conducting keyword research on all the different terms your prospects may use.

Onsite SEO then fully leverages the content you’ve already developed when you work the highest priority keyword phrases into your page titles, meta descriptions, H1 headers, and throughout the content of each page – just remember it has to read well and should only be performed by someone that thoroughly understands your business and what prospects value.

Brainstorming content ideas that incorporate these keyword phrases and educates prospects along the buyer’s journey is the next step, following by prioritizing these content ideas into an editorial calendar. The best content comes from getting a professional copywriter to interview your company’s thought leaders and then writing up what is learned in the form of foundational website content, blogs and guides.

Best Practice: Google Search Console reports the keywords people searched for to find you.

Creating Lead Magnets

When your prospects discover that you are providing education and thought leadership for how you can solve their problems, many will be willing to provide their contact information to download this gated content – especially long-form, MOFU and BOFU content including guides, whitepapers, ebooks, and webinars. It’s also important that your contact forms ask prospects where they found out about you so you can attribute each download to the marketing or other activities that generated them. It’s not recommend to gate promotional material that prospects expect to be freely available, including blogs, brochures, data sheets, infographics, case studies, and similar materials.

Promoting MOFU and BOFU also generate even more website traffic and leads, including in Google Ads, LinkedIn Campaigns, Microsoft Ads and other pay-per-click (PPC) campaigns, your social media profiles (especially LinkedIn and Twitter), on third-party article publishing sites (e.g. Medium), and throughout your public relations activities.

The Manufacturing Content Creation & Lead Generation Process

Here are the steps for creating content that has been proven to generate leads and product sales from many commercial and industrial manufacturers:

Conduct keyword research and optimize all of your current content for search

Develop brand storytelling and implement it throughout your home and about pages, marketing collateral, presentations, and all other marketing materials

Write blogs and publish them on a consistent schedule, educating prospects on a wide variety of topics that help them understand how your products and services will solve their problems

Syndicate unique versions of this content on high ranking, third-party websites

Launch Google ads and email campaigns to bring more prospects in

Create microsites to promote how you solve specific problems in your top vertical markets

Launch ecommerce to supplement sales through your channel partners for people that want to speak with and buy directly from you – just don’t undercut them, so selling only at list price is recommended

Evaluate new market opportunities where your current competitors are irrelevant with Blue Ocean Strategy

This approach routinely generates sustainable, double-digit sales growth with an ROI of over 300% within 12-18 months when executed by an experienced industrial marketing agency – and your company will no longer be a well-kept secret in your markets.

The Case for a Marketing Audit

While it may be appealing to hire a full-time content marketer, SEO specialist, or to outsource to a manufacturing marketing agency that may wow you with shiny objects, conducting deep dive marketing due diligence with an experience marketing consulting resource understands your industry is typically a better way to start.

An effective marketing audit will identify what it will take for you to generate sustainable, double-digit growth by leveraging brand storytelling, content marketing, SEO, content syndication, email campaigns, marketing automation, social media, advertising, PR, and more.

Most marketing audits focus only on promotional marketing communications, so you may want to find an industrial marketing agency that can auditing the other three Ps of your marketing: products and services, pricing and placement (selling through channels and go-to-market strategy).

[digitaldetoxworld]

Email Marketing for Beginners All You Need to Know Guide

Email Marketing for Beginner remains one of the simplest and fee-efficient gear for groups to interact with their audience, sell services or products, and power conversions. In this comprehensive manual, we can discover what email advertising and marketing is, its benefits, how it works, varieties of email campaigns, high-quality practices, and how groups can leverage it to enhance their advertising and marketing strategy.

What is Email Marketing?

Email advertising refers to the usage of emails to talk with ability customers, current customers, or subscribers to promote products, offerings, or brands. It can also be used to build and nurture relationships, proportion precious content material, announce promotions, and drive user engagement. Through targeted e-mail campaigns, organizations can reach a wide target market or focus on specific client segments based totally on their conduct and options.

Email advertising is an immediate shape of communication along with your target market, and it permits you to tailor your messages primarily based on patron hobbies, making it exceptionally personalized. It is a digital marketing tool that has stood the test of time because of its capacity to deliver high ROI (Return on Investment) whilst performing right.

Why is Email Marketing Important?

Direct Communication: Email allows agencies to send messages directly to their target audience’s inbox, making it a private and direct form of verbal exchange. This personal connection is essential for building emblem loyalty and fostering dating with clients.

High ROI: According to the Data & Marketing Association (DMA), email advertising gives one of the maximum returns on investment as compared to different advertising channels. Studies advocate that groups can earn $38 for each $1 spent on e-mail advertising.

Segmentation and Personalization: Email advertising lets in you to segment your audience primarily based on diverse standards along with age, area, beyond purchases, or engagement with preceding emails. This segmentation permits for distinctly centered and personalized messages, which could increase open rates and conversions.

Measurable Results: With e-mail advertising equipment, you may song the effectiveness of your campaigns in real-time. Metrics like open costs, click-thru charges (CTR), soar costs, and conversions provide entrepreneurs the insights they want to optimize their future campaigns.

Automation: With automation, businesses can timetable emails to be sent at particular times or in reaction to precise moves (e.g., cart abandonment emails, welcome emails, birthday emails). This saves time and ensures that no possibility is overlooked.

How Email Marketing Works

Email advertising works by sending messages to people or corporations of people who have consented to acquire communications from an enterprise. It starts with building and growing an e-mail list, observed by crafting relevant and compelling content, and sooner or later, sending those emails through an e-mail service issuer (ESP) or marketing automation device.

Here’s a breakdown of the e-mail advertising and marketing system:

Building an Email List: The foundation of any hit email advertising and marketing marketing campaign is a notable email list. Building this list includes gathering e-mail addresses thru choose-in paperwork, landing pages, or gated content material. It is crucial that businesses only e-mail the ones who have explicitly consented to get hold of communications.

Crafting the Message: Email content needs to be engaging, relevant, and precious to the recipients. This consists of writing compelling difficulty traces, growing nicely designed templates, and delivering content that resonates with the target audience. Visual factors like images, videos, and CTAs (call-to-motion buttons) need to supplement the message.

Segmentation: Not all subscribers are identical, so segmentation lets in groups to tailor messages to particular corporations. Common segmentation techniques consist of:

Demographic segmentation (age, gender, location)

Behavioral segmentation (purchase records, e-mail engagement)

Lifecycle degree (new subscribers, unswerving clients)

Sending the Email: Once the listing is segmented and the message is prepared, the e-mail is despatched via an ESP (together with Mailchimp, SendGrid, or Constant Contact). Timing is crucial, as sending emails at the right moment can boost open charges and engagement.

Analyzing Results: After sending out the marketing campaign, groups want to research key performance metrics to evaluate the effectiveness of the campaign. These include:

Click-through price (CTR): The percent of recipients who click on a link in the e-mail.

Conversion rate: The percent of recipients who take the favored action (e.g., make a purchase, join up for a webinar).

Types of Email Marketing Campaigns

Email advertising campaigns can vary broadly depending at the purpose of the marketing campaign and the degree of the purchaser's journey. Here are some commonplace varieties of e-mail advertising and marketing campaigns:

Welcome Emails are the first emails sent to new subscribers or customers. They usually thank the recipient for signing up, introduce the brand, and may include a unique offer or incentive to encourage a primary buy.

Newsletter Emails: A regular (typically weekly or month-to-month) e-mail despatched to subscribers to proportion updates, news, and relevant content material. Newsletters assist groups stay pinnacle-of-thoughts and keep clients engaged with valuable records.

Promotional Emails: These emails are designed to tell recipients about income, special gives, discounts, or new merchandise. Promotional emails aim to pressure instantaneous conversions, consisting of purchases or signal-ups.

Transactional Emails: Sent after a particular action has been finished, which includes a purchase, order confirmation, or password reset request. Transactional emails are essential for preserving an easy consumer experience.

Behavioral Emails: These are triggered based on specific moves or behaviors. For example, cart abandonment emails are sent whilst a customer provides gadgets to their cart but no longer entire the purchase. These emails remind customers about their pending purchases and often include incentives to encourage conversion.

Re-engagement Emails: Sent to subscribers or clients who have become inactive or stopped enticing together with your emails. Re-engagement emails normally provide incentives to resume interest, like discounts or unique content material.

Best Practices for Email Marketing

To ensure email advertising is successful, businesses need to observe a few first-class practices:

Get Permission: Always ensure that you have permission from your subscribers before sending advertising emails. This can be accomplished thru a decide-in system, including a signal-up form or a lead magnet.

Personalize Your Emails: Personalization is going past the usage of a recipient's call inside the issue line. It includes delivering content applicable to the recipient’s pursuits and behaviors. Personalized emails can notably improve open and conversion costs.

Craft Compelling Subject Lines: The problem line is the first factor recipients see and performs a great function in whether they open your e-mail. It must be concise, enticing, and bring the cost of the email content material.

Segment Your Audience: Segmenting your audience permits you to tailor your emails to precise agencies. This guarantees that your emails are relevant and increases the chance of engagement and conversions.

Optimize for Mobile: A big part of email opens happens on cellular devices, so ensure your emails are cell-pleasant. Use responsive electronic mail designs that adjust to exceptional screen sizes and ensure your CTA buttons are smooth to click on on smaller displays.

Test and Optimize: Constantly check distinctive elements of your emails, including issue traces, snapshots, CTAs, and ship times. A/B testing allows you to find out what resonates well with your target market and continually improve your campaigns.

Comply with Regulations: Email entrepreneurs must observe records protection and privacy rules inclusive of the GDPR (General Data Protection Regulation) and CAN-SPAM Act. Ensure that your emails encompass a choice for recipients to unsubscribe and that you take care of consumer information responsibly.

[sanjayforsales]

Guerrilla Marketing vs. Traditional Marketing: What Sets Them Apart?

In a world full of advertisements, guerrilla marketing is a novel and unorthodox approach for firms looking to stand out. The tried-and-true methods of traditional marketing stand in stark contrast to this daring, surprising, and frequently memorable approach. What is guerilla marketing, though, and how is it different?

Let’s dive into the unique, attention-grabbing world of guerrilla marketing and how it differs from traditional approaches.

What is Guerrilla Marketing?

Guerrilla marketing is a technique that uses unexpected methods, inventiveness, and surprise to advertise goods and services. It emphasizes surprise and creativity above large funds in order to have a significant impression, drawing inspiration from guerilla warfare strategies. Guerrilla marketing initiatives usually focus more on memorable, creative moments that engage viewers personally than they do on monetary investment.

For startups or smaller companies hoping to have a significant effect without the resources of larger organizations, this approach is especially well-suited. But when they want to stand out from the crowd and leave a lasting impression, even well-known firms turn to guerilla marketing.

Key Characteristics of Guerrilla Marketing

Thinking outside the box and being unorthodox are key components of guerilla marketing. Here are a few distinguishing traits:

Low Budget, High Impact: Guerrilla marketing strategies often rely on creativity rather than cash. The most memorable campaigns usually come from small budgets combined with big ideas.

Element of Surprise: By being unexpected, guerrilla marketing grabs attention and builds curiosity. Whether it's a flash mob, an art installation, or a clever street ad, these campaigns stand out because they’re unpredictable.

Engagement Focused: Guerrilla marketing isn’t just about one-way messaging; it’s about engaging the audience. Many campaigns involve an interactive element that encourages people to participate or share the experience on social media.

Viral Potential: These campaigns are designed to be sharable. The more unique and memorable the campaign, the higher the chance it will be shared across social media, multiplying its reach organically.

Connection with the Audience: Guerrilla marketing often operates in spaces that allow it to connect with the audience directly—be it on the street, at events, or in unexpected venues. This fosters a personal connection, making the brand feel more relatable.

What is Traditional Marketing?

The kind of advertising that has been used for decades and usually calls for a large budget is known as traditional marketing. It covers media like billboards, direct mail, print ads, radio ads, and TV commercials. Exposure to audiences in a predictable and recurring manner is the foundation of traditional marketing, which aims to gradually increase brand memory and awareness.

Key Characteristics of Traditional Marketing

While traditional marketing may lack the “wow factor” of guerrilla tactics, it remains essential for businesses of all sizes:

Predictability and Structure: Traditional marketing channels follow established formats and schedules. This consistency makes it easy for brands to plan and measure results.

Broader Reach, Higher Budget: Traditional campaigns are generally expensive, but they reach a broad audience, which is why they’re often used by large companies with the budget for mass exposure.

Less Personal Engagement: Traditional marketing reaches a wide audience but lacks a personal connection with individual customers, as it’s more focused on delivering the brand message than engaging directly.

Reliability and Familiarity: Traditional marketing feels trustworthy to consumers who are used to seeing brands advertised on TV, radio, or in print, making it a reliable choice for brand building and product launches.

Tangible Metrics: Traditional marketing offers clear, quantitative ways to measure success, from viewership and readership numbers to conversion rates, making it easier to evaluate ROI.

Guerrilla Marketing vs. Traditional Marketing: Key Differences

Traditional marketing and guerilla marketing each have special benefits and are appropriate for certain objectives. Below is a summary of their main distinctions:

Cost and Resource Allocation

Guerrilla Marketing: Requires minimal resources and is based on creativity and cleverness. This makes it ideal for brands with smaller budgets.

Traditional Marketing: Requires significant financial resources for ad space, production costs, and ongoing placements, making it a long-term financial commitment.

Audience Impact

Guerrilla Marketing: Aims to create a memorable impression quickly and is often limited to a particular location or event, leading to high-impact moments.

Traditional Marketing: Seeks brand exposure over time, aiming for steady growth in brand awareness through repeat impressions.

Longevity and Timing

Guerrilla Marketing: Campaigns are often short-term, focusing on the power of a one-time surprise to leave a lasting impression.

Traditional Marketing: Involves a long-term approach, relying on regular and repeated exposure to reach its target audience consistently.

Audience Engagement

Guerrilla Marketing: Encourages active participation and emotional engagement. Many campaigns go viral precisely because people enjoy engaging with them and sharing their experiences.

Traditional Marketing: Primarily a one-way communication channel that broadcasts a message without involving the audience directly.

Metrics and Measurement

Guerrilla Marketing: The success of these campaigns is harder to measure and is often based on social media reach, word-of-mouth, or brand sentiment.

Traditional Marketing: More trackable with defined metrics like reach, ratings, impressions, and sales impact, making ROI easier to calculate.

Real-World Examples

To illustrate how these two approaches work, here are some notable examples:

Guerrilla Marketing: The ice bucket challenge went viral on social media in 2014 and helped raise more than $115 million for ALS. In order to start a viral chain reaction that went throughout the world, the campaign urged participants to dump a bucket of cold water over their heads and nominate others to do the same.

Traditional Marketing: Traditional marketing is exemplified by Coca-Cola's "Share a Coke" campaign. To encourage sharing, the company placed people's names on bottles and sent them out all across the world. The campaign's main tools for spreading the word and boosting sales were billboard, print, and television advertising.

Which Approach is Right for You?

The choice mostly depends on the brand, the campaign objectives, and the target audience, even if both standard and guerilla marketing offer special benefits. Guerrilla marketing provides a way for new or smaller brands to create a huge impression on a shoestring. For well-known brands or businesses with larger consumer bases, traditional marketing offers a dependable, continuous method of establishing enduring brand recognition.

Combination of Both: To strike a balance between effect and reach, many firms today combine traditional and guerilla marketing. For a more all-encompassing strategy, they might, for instance, start a surprise event (guerrilla) and then use TV commercials and social media to spread the word (conventional).

Both standard and guerilla marketing provide distinctive approaches to engaging customers. Guerrilla marketing lives on innovation, surprise, and the force of the unexpected, whereas traditional marketing offers consistency and broad reach.

Brands will have even more chances to combine these tactics as digital platforms develop further, producing memorable ads that appeal to consumers' emotions and reach a wider audience. The correct marketing plan will make your brand memorable, whether it's through a daring street campaign or a regular TV appearance.

[i-can-even-burn-salad]

Hey is getting something published/publishing something hard?

Hello, Anon o/

Traditionally? Yeah, I'd think so. You need to find an agent, you need to make it through a giant pile of other people also submitting, you need to hit something that has a chance to sell, and you need to (probably) jump through lots of hoops like proper form, query letters, synopsis, comp titles, etc. It's not something I personally aim for, so all I know is what I've seen on my dash, or seen my friends talk about.

I assume indie publishers would be a tiny bit easier - find a publisher that takes direct submissions and has works that match yours, for example focused on queer books etc.

In both cases, you definitely nede to be aware not to fall for a scam; you don't pay someone to traditionally publish you. You might not get much out of it at first, but you're not the one paying. I believe some of those are called vanity publishers - they claim to want to publish you, take your money for overpriced services and/or force you to buy like 100 books yourself. Not good!

Self-publish? Technically, not hard. With amazon, I am pretty sure you can just upload a word file and are done - but I wouldn't suggest it like that.

How possible it is to successfully (by which I mean, a good product, not even a popular one yet) depends on various skills or money. You'd need your own cover, layout (digitally and print), editor - stuff like that.

Editors can be very costly, editing software is cheaper but has its downsides. It won't be able to do much more than correct your spelling, tell you you used a word to often in one paragraph, and ask you if you really wanted to write X. It will never be able to understand stlyle or to comment on content.

You absolutely can learn a lot of things yourself, but quite frankly, that's plain work, and you'll probably never catch everything a fresh pair of eyes will catch. There are places to look for (free) beta readers instead, possibly as a beta swap, which might be a nice compromise, because frankly, everyone on reddit who insists you absolutely need to pay mid 4 digit sums for an editor or your work will never be good, when chances that you make even a 10th of that back are so low, can go pound sand.

Layouting software exists, too, like Scrivener. I'm not using any myself. They can export files as ebook and for print. As for covers, there are lots of free stock image sites out there (pexels, pixabay, unsplash for example) and lots of free graphic programs (krita, gimp, photopea), but there's a difference between "good enough to put it up" and "hitting the current market expectations for this genre". A good cover artist will be expensive.

Lastly, if you want your book to be seen, you'll have to advertise, too: ads, possibly a mailing list, website, social media presence. I heard *shivers* TikTok is very big for that right now.

From what I've heard - again, not interested myself - a traditional publisher won't take the marketing part off your shoulders. They sell to bookstores; you're the one who has to reach people.

They will, however, take care of covers and editing, so if you want to at least try that route, definitely don't bother spending money on that!

(Or if you mean the courage to post on Tumblr, I put it into my queue/schedule and then run away so it happens on its own :D)

[nishakrishnan1996]

Exploring Traditional vs. Digital Marketing: A Comprehensive Comparison

In today's dynamic business world, marketing strategies play a crucial role in shaping brand perception, engaging customers, and achieving organizational goals. Among the myriad approaches available, traditional marketing and digital marketing emerge as two distinct methodologies. This extensive guide aims to delve into the fundamental disparities between these strategies and determine which offers greater long-term benefits for businesses.

Traditional Marketing: An Overview

Traditional marketing encompasses conventional advertising methods that have been utilized for decades to reach audiences. This includes print advertisements, television commercials, radio spots, billboards, and direct mail campaigns. Historically, traditional marketing has been the primary avenue for businesses to promote their products or services to a broad audience.

Digital Marketing: A Modern Frontier

Conversely, digital marketing entails a diverse range of online strategies aimed at engaging consumers through digital channels. This includes search engine optimization (SEO), social media marketing, email marketing, content marketing, and pay-per-click (PPC) advertising. Leveraging the internet's power, digital marketing enables businesses to connect with target audiences in a more targeted, personalized, and measurable manner.

Key Differences Between Traditional and Digital Marketing

Reach and Targeting:

Traditional marketing typically targets a wide audience through mass media channels, while digital marketing enables precise targeting based on demographics, interests, and online behavior. This allows businesses to tailor their messages to specific audience segments for enhanced relevance and engagement.

Cost-effectiveness:

Digital marketing is generally more cost-effective than traditional marketing, especially for businesses with limited budgets. Online advertising platforms offer flexible budgeting options and performance-based pricing models, enabling businesses to optimize their marketing spend and achieve higher returns on investment (ROI).

Interactivity and Engagement:

Digital marketing fosters interactive communication between brands and consumers, facilitating greater engagement. Platforms like social media and email marketing allow businesses to interact with their audience in real-time, fostering relationships and gathering valuable feedback.

Measurability and Analytics:

Digital marketing provides robust analytics tools that enable businesses to track campaign performance accurately. Metrics such as website traffic, click-through rates, and conversion rates can be monitored in real-time, offering insights into campaign effectiveness and ROI. In contrast, traditional marketing efforts rely on offline methods, making measurement more challenging.

Determining Long-term Benefits

While both traditional and digital marketing have their merits, the shift towards digital channels and consumer behavior favor digital marketing for long-term success. Here's why:

Cost-effectiveness and ROI:

Digital marketing offers a higher ROI compared to traditional marketing due to its lower cost per impression and better targeting capabilities. This allows businesses to allocate their budgets more efficiently and achieve measurable results that contribute to sustained growth and profitability.

Targeting and Personalization:

Digital marketing enables precise targeting and personalized messaging, resulting in higher engagement and conversion rates. With data analytics, businesses can create tailored campaigns that resonate with specific audience segments, fostering brand loyalty over time.

Adaptability and Flexibility:

Digital marketing campaigns can be easily adjusted and optimized based on real-time data and feedback. Businesses can experiment with different strategies, refining their approach to stay ahead of competitors and meet evolving consumer needs.

Global Reach and Accessibility:

Digital marketing provides access to a global audience without geographical constraints. Online platforms offer businesses the opportunity to expand their reach and market presence across borders, tapping into new markets and opportunities for growth.

Conclusion: Navigating the Marketing Landscape

In summary, while traditional marketing remains relevant, digital marketing offers superior long-term benefits including cost-effectiveness, targeting capabilities, adaptability, and global reach. By embracing digital strategies, businesses can enhance brand visibility, engage audiences effectively, and drive sustainable growth in today's digital age.