WHAT DOES A COPYWRITER DO?
What does a copywriter actually do? Well. Even for a copywriter it is not so easy to describe 1.. 2.. 3...
And that while you get the question quite often. Family. friends. Your friend, wondering how to actually tell her family and friends what her boyfriend does for a living.
That's because exactly what a copywriter does depends a lot on where he does it. The company or organization he works for, I mean.
But maybe I'm going a bit too fast. Below I will try step by step to explain to you in detail what a copywriter does for his money.
What does a copywriter do?
A copywriter writes copy, or text. That's (by far) the simplest definition I can give you of what a copywriter does.
A little bland perhaps, but it is what it is.
In a slightly more comprehensive definition, you could say that a copywriter specializes in creating clear, persuasive content that can achieve a certain goal.
That goal can be to sell a product or service, but also to inform or amuse an intended target group . It can be texts for a flyer, a single sentence that immediately grabs the attention in an advertisement. So what a copywriter does can be very different depending on what the employer or client needs.
Yet there are a number of skills that are useful to have, or activities that actually always come back.
That's why I'm going to try to summarize the average profile of a copywriter below.
How can you become a copywriter?
Anyone with a good sense of language and text can become a copywriter. It helps if you have completed a course in language or communication, but the most important thing is a smooth pen.
Or a smooth keyboard of course. You get the point.
In fact, anyone who is able to write entire sentences can become a copywriter. You can now literally make an appointment with the Chamber of Commerce to register and take on assignments as a freelancer.
Becoming a good copywriter is a whole different story. For that you need something from the profile sketch that I have tried to put together for you below.
The profile of a (good) copywriter in 3 characteristics and core tasks
As I wrote before, anyone who has learned to write can in principle become a copywriter. You do need a little more than that to earn a good living with it.
Whether you want to do that as a freelancer and need assignments, or as a copywriter in paid employment and therefore have to perform satisfactorily.
Below you will find a number of activities that you will have to deal with as a copywriter.
1. Writing
Well, the most important job of a copywriter is writing. That can be anything, just what your employer or client needs.
Copy, text, content: these are three terms that are often used interchangeably and essentially mean the same thing. Here and there a distinction is made between content (informs or inspires, often longer articles) and copy (incites to action, usually shorter pieces or even a few sentences), but in practice it can all end up on the copywriter's plate.
Of course, as a copywriter you (usually) have a specialization. One is good at longer blogs that answer a specific question, while the other is better at short promotional texts that encourage a target group to take action.
A selection of what you can write as a copywriter:
(SEO) blogs
Professional articles
Landing pages for a website
Ebooks
Posts for social media
Ads
Emails
Product Descriptions
Press releases
Etc.
In fact, as a copywriter you can contribute to every aspect of a company that involves text.
Enneh, an important part of writing is also daring to delete, so you have to be able to look critically at your own works.
2. Determine planning and strategy
Of course you won't get there by ranting like a blind man on your keyboard. There is now so much communication and writing that there must be a thought behind it.
An important factor in whether or not content is successful is the content strategy behind it. It considers the type of content that will be created, the target audience to be reached with it, and the best ways to share and promote the content.
It is not essential to contribute to this as a copywriter. Many companies have a separate content strategist or content marketer who focuses on that strategy.
But it is certainly an added value if you as a copywriter can think along in this or be a sparring partner. This not only increases your added value, but also broadens your career options.
3. Shameless Self-Promotion
Perhaps the best thing you can do as a copywriter to make your money is promote yourself.
This applies to freelancers (who, after all, have to win assignments), but also to salaried copywriters.
Then it is important that you show your value, that you know how to sell ideas that you have to your manager and/or your team members or that you - if you apply for a new position - know how to convince that you are really in a better position. are able to form sentences than the other candidates.
The latter may sound a bit derogatory, but it is the hard truth. As a copywriter, it can be quite difficult to distinguish yourself. It helps to build a good portfolio , but being able to sell yourself is also important.
I myself have always found that to be one of the most difficult parts, but I am slowly but surely starting to shed the hesitation.
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