#did not think it would be that important of an opinion it rapidly hits 500+ notes

[autistic-autumn]

people talking about ai on this site is so weird. Why is my post on kittybroker that I won't evaluate ai cats getting so many notes compared to the average text post. It really isn't that exciting or important of an opinion. I just get a lot of cats in and prefer to do cats that are in some way real and would kind of like people to sometimes check before messaging me about it or sending me ai pictures.

[epackingvietnam]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

[bfxenon]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[nutrifami]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[xaydungtruonggia]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[ductrungnguyen87]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[camerasieunhovn]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[gamebazu]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

https://ift.tt/3bCn4AE

[kjt-lawyers]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[noithatotoaz]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[thanhtuandoan89]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[drummcarpentry]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[lakelandseo]

MozCon Virtual 2021 Interview Series: Ross Simmonds

Whether you recognize his iconic tweets or have read one of his content exposés on some of the world’s most powerful brands, Ross Simmonds has certainly made a name for himself in the content world. Through his experience working with clients both large and small, Ross has discovered the perfect recipe for developing and distributing content that will drive real results, and he’s ready to share it with our MozCon audience!

We're absolutely thrilled to welcome him back to the MozCon stage, and we connected with him ahead of the show to discuss how he broke into the industry, his content philosophy, and what he’s looking forward to at MozCon 2021.

Question: You’ve been covering content creation and content marketing for quite some time, so could you tell us a bit about how you got your start? How did you set yourself apart?

Ross: I got started in content marketing accidentally. It was a time when content marketing really wasn't a thing. I got started by creating content online about fantasy sports. My first blog was all about fantasy football. I would create content three times a week writing about which players I believed were going to perform the best, and people from all over the world started to read this content and connect with it while I was living in my parents' basement in the middle of Nova Scotia, Canada.

This is when the light bulbs went off that the internet is going to be big and that this whole idea of creating content online can give you the opportunity to reach millions of people.As I started to grow that fantasy football blog, the traffic went up while my marks went down and I had to shift that fantasy football blog into a marketing blog so I could satisfy my mum's taste of wanting to make sure that I did good in school. She told me to start writing about marketing and so I did.

RossSimmonds.com became my website where I created content for years, and that eventually started to get traction and engagement from people again, all over the world, and eventually I transitioned, again, that RossSimmonds.com business, which was just me as a freelancer, into Foundation Marketing, which is a content marketing agency that works with B2B brands across the globe on content strategy, content creation, and content distribution. I have consistently been putting out new content on a regular basis on my blog, Twitter, LinkedIn, Facebook, and etc., for many, many years and as such, people have started to take notice and have been able to see my way of thinking around content.

Question: This year you’re discussing a new way of looking at content — seeing it as a long-term investment rather than a one-off creation. Why do you think this mindset is difficult for today's marketers to develop, and what's the best thing they can do to change their perspective?

Ross: The #1 reason why content is often seen as a one-hit thing and a one-time thing is because we live in a time where instant gratification has never been more easily acquirable and offers a dopamine hit. As such, marketers love the idea of pressing publish on a piece of content and seeing tons of notifications that people are interacting with it, liking it, sharing it, etc., and that is a great feeling to have.

But it is very temporary and what I'm talking about when it comes to content as an investment is taking a more long-term view, and recognizing that the assets and content that you create today can actually serve you consistently for years, if not decades to come from now, if you're able to optimize, improve, re-share, republish, and create things that actually have a life cycle that goes beyond today.

Question: You frequently conduct case studies on businesses like Masterclass, Shopify, and Gong, who are implementing incredibly successful content marketing strategies. What do you think these businesses have in common that is driving their success? What advice would you give to other businesses looking to achieve similar success?

Ross: Across the board, all of these companies have an internal commitment to understanding the value of content and its role in creating a competitive advantage. A lot of organizations don't view content as a force that can offer a competitive advantage long-term, but that is exactly what it offers you. If you create content for a significant amount of time that content is now going to be published and available to the public for years to come, and that content — if it's ranking in Google for high value keywords — is able to generate value for your business.

Some landing pages that exist today that were published in 2007 are still generating hundreds of thousands of dollars every single month for some companies, and these businesses that view content as an investment and recognize the power, value, and scalability of content are the ones that win, because they recognize that it's a great way to differentiate, that it is a very scalable methodology for growth and driving traction and engagement, and that is what truly differentiates some of these best-in-class content brands versus everyone else in the industry.

Question: At Foundation, you work with the full range of clients from startups to large Fortune 500 companies. How does your approach to content marketing change based on company size?

Ross: We start by understanding the goals and objectives with every single client that we're looking to provide services for, and by understanding their individual goals, we're able to tailor our recommendations and the ways in which we work with them based on their goals and what they're looking to accomplish — but we don't stop there.

We also dive deep into understanding what their existing resources are, how big their team is, the way that they internally communicate, the ways in which they're resourced in terms of their team structure, etc., and we use all of that to make a decision around how we can better serve them to accomplish that overarching goal. We also recognize that every single company is different. They have different people, different goals, different resource constraints, and different levels of funding, some are private, some are public, and etc.

All of these things fit into the way in which we can serve our clients, and thus we navigate each instance differently and in a bespoke kind of nature where it's custom and tailored to them.

Question: The way that consumers digest content is changing rapidly day by day. In your opinion, what has been the most dramatic change in content marketing in the last five years? What do you think is going to be the most important area for content marketers to focus on in the next five years?

Ross: Five years ago, everyone was talking about how you need to create more content and publish more content because all the gurus were on stage screaming "Content is king".

You fast forward to now, and guess what? Everyone has listened to that mantra and that idea but content has become very common. There's content everywhere you look. Right now, as somebody reads the words that are written on this screen or is listening to an audio version of it, they are consuming content.

Content has become easy to create and content has become essentially the bar. You're supposed to create content. Now it's more difficult than ever to stand out amongst all the noise, all of the hundreds and thousands of blog posts being published every day, and the hundreds of thousands of influencers on LinkedIn, TikTok, Twitter, Snapchat, etc., and because it is so difficult to stand out amongst them, I believe that in the next five years, the increasing emphasis on creativity and solid distribution will never be higher.

If you're in a boring industry, you still need to be creative and understand your audience's pain points and needs and give that to them in a form of content that they will want. That is consistent across the board, and I believe that there's going to be an increasing demand for creativity if you want your content to stand out in the months — if not years — to come.

Question: What’s your favorite piece of content that you’ve ever created? How can people give it a read?

Ross: A few months back, I wrote a piece called the The SEO Moat: Why SEO Can Be A Competitive Advantage, and it really speaks to the value that SEO brings to the market that often organizations are overlooking, even though it can truly play a massive role in helping an organization unlock millions of dollars in value for their organization.

Question: Who in the MozCon lineup are you most excited to watch this year? Anything else you are looking forward to?

Ross: I'm super excited to hear what Flavilla has to say this year. She always brings the heat and her perspective on the science of purchasing behavior is definitely going to be something I will be looking forward to hearing.

A big thank you to Ross for his time! To learn more about Ross’s upcoming presentation, see details on our other speakers, and to purchase your ticket, make sure you click the link below!

[momtaku]

SnK Chapter 92 Poll Results

The chapter 92 poll closed with 500 reported entries.

RATE THE CHAPTER (486 responses)

This chapter had a better reception than the last one. Seeing Reiner and Zeke was cited as a factor by many. Also the action was hard to resist.

that was an interesting way to set up a new story arc. i don’t really know whether i liked it or not, and i’m really eager to see what’s going on with our main crew. i’m gonna reserve most of my judgement until there’s a bigger picture though, so i can fully see what’s going on and why Isayama decided to start like this.

I have no idea what’s going on anymore.

Switching perspectives and presenting intel for readers from new, fresh and different povs is an ability Isayama has like no other, tho can be criticized for its abruptness and the kinda unexplained way it came crashing to the story..but nevertheless I enjoyed it and I think Isayama aced it.

It’s odd, I can see the effort made for us to connect with these new characters. But that just isn’t working for me sadly. While this and the previous chapters have been useful, I would have preferred more SC content. In particular reactions to the recent losses

I have no idea if it was intentional or not but Zeke’s dramatic “War is bad” line right as he chucked a fistful of rocks at the boats was hilarious. Like stahp Isayama I can’t handle all this Edge.

Zeke did the superhero landing, now I can die in peace

I’m grateful as we’ve finally seen Zeke’s method of turning humans into titans and I believe it has nothing to do with his titan form since he’s able to use it without shifting

  WHAT DO YOU THINK OF REINER’S NEW LOOK? (482 responses)

Unsurprisingly, 86% of the fandom found something here to agree on. Reiner scored extremely well on the scale from “No Thanks” to “Hello Daddy”!

Reiner is getting hotter with each passing chapter. I fear we may rapidly be approaching a state of ultimate hotness that may be too much for us mere mortals to handle.

I am sad that “Hot Dayum Daddy-o” Is not an acceptable answer for Reiner’s hotness rating.

  WHAT DO YOU THINK OF ZEKE’S SHORT HAIR? (483 responses)

While the results were still favorable, Zeke’s long luscious locks were missed by a significant portion of the fandom. The scale from “No Thanks” to “Hella Hot” had the largest percentage of respondents sat right in the middle.

  THE DRUGGED ELDIANS BEING USED AS WEAPONS WAS THE MOST TRAGIC MOMENT OF THE CHAPTER. WHAT WAS THE #2? (483 responses)

I was very curious what this result would be. I watch the poll numbers shift back and forth between sympathy for Reiner and the big picture view of Eldians as whole. In the end “The world’s view of Eldians” narrowly edged out Reiner’s flashback and comment about walls at the 2nd most tragic moment.

Seeing what actually fighting within the walls has done to Reiner–his trauma, etc. was an excellent contrast to the relative innocence the new cast gives off, and it’s heartbreaking to consider that the Warriors we know may have once been the same way. Eren & co. please arrive promptly and save them.

Reiners flashback scene was the most impactful moment in my opinion. It was so heartbreaking.

I thought poop machine was bad, titan carpet bombing is even more wtf

Devastating. To see the Eldians being used as mindless weapons was severely disturbing. And Zeke finally realising that War is indeed a terrible thing. 

These chapters are hella intense and enlightening about the world outside. It’s still really sick though. Totally sick I can’t even.

  LAST MONTH THERE WAS OVERWHELMING SUPPORT FOR GABI. HAS THIS CHAPTER CHANGED YOUR OPINION OF HER? (445 responses)

Gabi’s glee in the last chapter didn’t sit well with some people. In this chapter she was more sedate, but still very much in it to win it, even accusing Falco of having ulterior motives for rescuing that dying enemy soldier. While the majority claim to have had no real shift in opinion, I urge you to look at the next question to see how popularity numbers have changed.

Her sympathy for her older warriors. that line with “Reiner… be careful” killed me

Her character seems more sympathetic. She was kind of a brat last chapter. This chapter she seems to actually see the realities of war.I was supposed to have an opinion on her?

I lost a lot of respect for her when she didn’t support Falco’s choice to help the soldier from the other side

Something that stuck out to me was Gabi’s concern for Reiner, “Reiner… be careful.”   It’s a bit odd, she wants his power (aka eat him) but is concerned for him?

I think it was kinda satisfying to see Gabi’s view on the world change since she seemed so cocky before hand.

I was supposed to have an opinion on her?

  WHO IS YOUR FAVORITE OF THE NEW RECRUITS? (471 responses)

In the last chapter poll, support for Gabi is overwhelming. She had 38% of the popular vote and Colt was second with 25%. Falco was sitting in 3rd with only 19%. But look at how opinions have changed! Falco is new best boy with 37.2% picking him as favorite while Gabi has dropped more than 10 percentage points.

Gabi and Falco warmed on me but not enough. I still want to spend the whole volume on Marley before moving on.

It was really disturbing to realize that Annie, Bertolt, Reiner, and Marcel were once probably just like Gabi, Falco, Udo, etc. They might have been idealistic, prone to kindness even to their enemies (like Falco)…

  HAS REINER’S LUCK FINALLY RUN OUT? (474 responses)

The overwhelming majority think Reiner’s streak of immortality will continue. This is one of those times that I disagree. I think Reiner’s titan age plus the severity of his hit may have weakened him to the point of no return.

I’m still sad about Reiner’s potential fate but I have to get prepared for him to die next chapter or in the chapter after. Poor boy only dedicated his life to an imposed duty since childhood without a break, on top of losing everybody he loved.

Since Reiner’s been knocked out (again XD) it could be a good time for the next chapter to open up with a flashback and end with him waking up?  He’s been kept alive for a while, and there’s obviously a reason for it.

Maybe im in denial but Reiner cant die yet, he’s the warrior that knows the enemy best and needs to teach someone to use the 3dmg (If he hasnt already in these 4 years)

  WHO DO YOU THINK IS GOING TO INHERIT REINER’S TITAN FORM? (477 responses)

Last month 39.3% thought Reiner would keep his power. Confidence has grown slightly in chapter 92 with 42.3% thinking he’ll stay around a bit longer.

i hope reiner will not gonna die because of gabi , if isayama want to kill him no matter what i want him to die like a hero

I really don’t want Reiner and Zeke to be replaced, as I don’t see how that would add anything to the story and many conflicts would never be resolved.

  WHO DO YOU THINK IS GOING TO INHERIT ZEKE’S TITAN FORM? (473 responses)

Last month 55.4% thought Zeke would keep his power. That number has increased to 58.6% with The Jaeger Brothers Reunion Tour cited as the primary reason. 

The real difference here is that last month 26% thought Colt would be his successor. That number is down to only 16.3% with Falco gaining the difference.

I wish they would show why zeke was the holder of the key to the whole story.

I don’t think Zeke is going to get eaten, not soon, at least. He’s got so many plot points that require him

I can’t wait until Eren re-unites with Zeke.

Perhaps I’m really reaching, but I hope Zeke was genuine when he said he’d save Eren.

I refuse to bid Zeke farwell before he gets to see his lil bro once more

DA BEAST DADDY IS DA BEST DADDY.

  WE GOT A LOOK AT GALLIARD’S EXTREME AGILITY. DO YOU THINK HE ATE YMIR? (474 responses)

Last month 39.8% of people thought Ymir was dead. While this question isnt identical, it carries the same thought. 69.2% of people think Galliard is a new and unique shifter and not a recycled Ymir.

While Gaillard is agile, Ymir’s titan didn’t have the special jaw design, which would be weird AF if she really was the “Jaw Titan.” So I’m pretty sure she’s still safe

I feel 50/50 about the probabilities of Galliard eating Ymir, but the agility he has is not a proof, i don’t believe the “every titan has a unique ability” thing.

I hope Ymir isn’t dead not just bc she’s my bae, but bc, contrary to Reiner to who I don’t see relevant to the story anymore, so, Ymir is…

YAMS my man dude bro I wanna know the dealy-o with Ymir ASAP thx

WOULD YOU LIKE TO SEE PIECK AND GALLIARD’S HUMAN FORMS IN THE NEXT CHAPTER? (475 responses)

People are curious, but seeing Pieck and Galliard as humans is not as important as seeing the main cast.

I’m really hoping to see Galliard and Pieck’s human forms soon. Since there were many parallels between RBA and EMA and Zeke is said to be like a warrior Levi, I’m hoping for Galliard and Pieck to be like some warrior versions of Erwin and Hange.

I do want to see Galliard and Pieck’s human forms but not if it means we get another Marley chapter. It’s time to go back to the real protagonists.

HOW READY ARE YOU FOR THE MANGA TO MOVE BACK TO OUR MAIN CAST? (486 responses)

I’ll leave this one without my usual commentary :D

All I hoped for was to at least see Reiner and Zeke again. But I’m ready to see my children again next month. :’)

honestly I really want to see Eren’s side again, but I think it would be extremely entertaining to discover what exactly changed within the Walls and the Scouting Legion from Reiner/Zeke/Marley’s point of view once they will actually attack them. It would mean more surprises which is always good, no matter how much I’m dying to see what our other characters look like now.

please @ god i miss our main cast babies

I can’t wait to see Eren & Co! \>o</ Maybe Armin had grew his hair into a Ponytail too!

back to eren, please

fans are making too much drama for the recent lack of the main trio and the 104th squad. I’m more happy to learn about new characters outside the island and see differents points of view about the world

It’s all well and good to introduce new characters but this late in the story, after all these very dramatic plot/character changes and massive mystery revelations it’s a bit… abrupt, to suddenly be with all these new people.  I feel like it’s a different series and no one told me about it.

WHICH CHARACTERS DO YOU GENERALLY ENJOY THE MOST (484 responses)

Last month 42.1% cited the 104th as faves; 33% favored the vets; 10.9% said the warriors. This month the warriors saw the a nice increase, moving up to 14.7%.

Final thoughts

There are more chapter thoughts in this post. If I didn’t publish your comment, please know that I read it and I thank you for the support. Even though these polls are more silly than serious, I enjoy getting a perspective that’s wider than my own. Thank you!

[riichardwilson]

What Surviving a Rocket Explosion Taught This Veteran Entrepreneur About Never Giving Up

May 8, 2020 9 min read

Opinions expressed by Entrepreneur contributors are their own.

Let’s be real for a moment. We are all being hit hard right now. Millions of people have been infected around the globe, hundreds of thousands have died. Many businesses that have been built with sweat and tears over decades are now left for ruin.

My business, Redline Steel, has been forced to pivot massively in order to survive the unexpected storm. But we’ve been through challenging times before. Crisis, trials and setbacks have been unwanted friends of mine for as long as I can remember. 

Here’s the thing: I truly believe that not only can a crisis define you — it can remake you.

On May 3rd, 2012, I was serving my third, military tour in Afghanistan and working out in a gym when a 107-mm rocket exploded about three and a half feet from me. I barely remember the ensuing gunfire and the rescue, but I survived. Shrapnel went all the way through my leg, which led me to six months of physical therapy just so I could walk and move normally again. I had nerve damage in my back and required lumbar block fusion surgery.

Less than 18 months after my injury in Afghanistan, I landed my first magazine cover on Ironman Australia. The gym almost killed me, but it also saved my life. A lot of people would have fear re-entering something that almost ended their life, but I was able to turn that negative experience into a positive career change for me.

I want my failures, trials and painful moments of life to fuel me — not beat me.

Pain will not win

The rocket explosion is a part of my life, but it’s something I don’t dwell on it. I focus on what’s ahead. I couldn’t work out exactly like I used to, but I found workarounds. I had to change my workouts, but I didn’t let that stop me. Instead, I let it fuel my motivation. 

We cannot allow the world to tell us what we can and can’t do. We have to decide this for ourselves.

That is central to overcoming nearly any obstacle, thus, it’s been a core belief of mine for a long time. 

Redline started in a very similar way; with a setup disguised as a setback. I had a partnership that fell apart on the day we were supposed to sign. I had already invested thousands of dollars in attorney fees for the deal. But I pressed on anyway. 

In the military, we call it “Charlie Mike.” We continue on the mission, and no matter what obstacle is thrown in my way, I find a way to work around it. I’ve found that no matter what, if there’s a will, there is a way. 

In other words, I had to develop a will of steel. 

Focusing your energy

When things are out of your control, stay focused on what you can do, not on what you can’t do.  

So what do you do when you have zero control? Because it’s true — sometimes events take place beyond our control, just like what’s happening right now on a global scale. No one expected that we would go into quarantine, that the economy would plummet or that we would rapidly descend into a recession.

But, again, this was nothing new for me. I’d already experienced something similar just 18 months beforehand.  

In November 2018, at the peak of buying season when retailers like mine make or break their year, I had a $70,000 piece of machinery that’s central to my entire production line completely break down. 

It was under warranty, but I didn’t have a backup, and the parts had to be imported, which was going to take more than a month. We ordered another one and frantically worked on solutions, but the orders began to backlog.

Breaking promises hurts the most

We had promised thousands of customers that we would get their orders out by Christmas. And although we did everything humanly possible, we couldn’t meet the timeline for everyone. Customer complaints started to pile up as rapidly as my orders. I was called a fraud and other horrible names I’d never been called, all while we were doing everything humanely possible to solve the issue.  

I was forced to cut off any new sales because we couldn’t fulfill the thousands of orders we already had in a timely manner. This caused a massive budget crunch as the cash flow stopped. Fortunately, I had saved more than three months of operating expenses, but even with that, we were on the brink of bankruptcy. We were very, very close, and I had to pull every dollar I had out of savings to pay payroll and expenses just so we could stay open. I had to sell generators and plasma tables and whatever I could for $500, $1,000 and $2,000 at a time just to make ends meet.

Blood is not always family, and family is not always blood

I’ve learned that the true definition of family is when you’ll do anything for anyone when it’s the least convenient for you.

Two weeks before Christmas, 60 percent of my staff left. This left me crippled. Not only did I not have my main machine working, I lost most of my workforce.  

There were nights when I was driving home late and thought, “If an 18-wheeler comes over into my lane, I don’t know if I’ll move.”  

One thing’s certain: I’d rather go through another rocket explosion than endure the six months of hell that crisis brought me.

But all was not lost. My remaining team showed me who I could really count on. They became my heroes. I learned to put my trust in the team that remained and to show up for them. I discovered who was really there for me when I needed them the most. The people who stayed believed in me; they believed in us. They encouraged me, continually reminding me that we’d get through this. 

My team is my greatest asset

Keeping the core team I kept and losing the other 60 percent ended up becoming one of my greatest gifts. It showed me who has my back and gave me space to improve the rest of my team.  

So fast-forward to the COVID-19 crisis hitting. While I didn’t have to make staff cuts, I knew most of my team was on two-income households, so I decided to offer to cover all my staff’s house payments for the month of April. That wasn’t easy for me because we’re not a venture-backed company sitting on loads of cash. But these people had been there for me, and I wanted to do what I could to be there for them.  

Additionally, as a student of consumer behavior, I realized that Redline had to shift its entire marketing strategy. We don’t sell critical-need products, so we needed to shift very fast and come up with a new strategy. Recently, some of the entrepreneurs I coach have been pivoting their marketing agency strategy to find the opportunity to great results so I know it’s not just me getting lucky. The opportunity is still there, it’s just moved.  

We created a Give Back collection of 17 different products, where we offer a free gift to medical workers and other critical frontline responders who are bravely serving. In about a month, we’ve given over $2 million in product away thanks to this strategy and acquired hundreds of thousands of new customers at an incredibly affordable customer acquisition rate.

Today, I have a stronger staff and leadership than ever before. We are protected by five layers of redundancy so if a machine like that ever breaks down again, we are covered. Plus, we were poised to grow faster and better than ever before. That wouldn’t have happened without the crisis of November 2018.  

With everything America is facing now, business owners need to get comfortable with the uncomfortable and start thinking outside the box. What was working for you before may not work for you now. 

No one wants a crisis thrust upon them, but the benefit of a crisis is that you will find new limits. When I look at some of the most seasoned entrepreneurs, I see that they’ve stepped outside their comfort zones so often and gone through so much in the past that they can bet on themselves to know that they’ll make it through whatever they’re facing. 

Some lasting lessons

1. Get comfortable with the uncomfortable. When the market shifts, pivot rapidly.

2. Never forget — whatever challenge you’re facing can remake you better than ever.  

A quote I love by General Douglas MacArthur is “Americans never quit.” I think that’s as true and relevant for today as it was for any other point in history. It isn’t the season to quit. It’s the season to remake ourselves.

So keep going, my friend. I promise you can get through this. 

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

source http://www.scpie.org/what-surviving-a-rocket-explosion-taught-this-veteran-entrepreneur-about-never-giving-up/ source https://scpie.tumblr.com/post/617588425001975808

[douglassmiith]

What Surviving a Rocket Explosion Taught This Veteran Entrepreneur About Never Giving Up

May 8, 2020 9 min read

Opinions expressed by Entrepreneur contributors are their own.

Let’s be real for a moment. We are all being hit hard right now. Millions of people have been infected around the globe, hundreds of thousands have died. Many businesses that have been built with sweat and tears over decades are now left for ruin.

My business, Redline Steel, has been forced to pivot massively in order to survive the unexpected storm. But we’ve been through challenging times before. Crisis, trials and setbacks have been unwanted friends of mine for as long as I can remember. 

Here’s the thing: I truly believe that not only can a crisis define you — it can remake you.

On May 3rd, 2012, I was serving my third, military tour in Afghanistan and working out in a gym when a 107-mm rocket exploded about three and a half feet from me. I barely remember the ensuing gunfire and the rescue, but I survived. Shrapnel went all the way through my leg, which led me to six months of physical therapy just so I could walk and move normally again. I had nerve damage in my back and required lumbar block fusion surgery.

Less than 18 months after my injury in Afghanistan, I landed my first magazine cover on Ironman Australia. The gym almost killed me, but it also saved my life. A lot of people would have fear re-entering something that almost ended their life, but I was able to turn that negative experience into a positive career change for me.

I want my failures, trials and painful moments of life to fuel me — not beat me.

Pain will not win

The rocket explosion is a part of my life, but it’s something I don’t dwell on it. I focus on what’s ahead. I couldn’t work out exactly like I used to, but I found workarounds. I had to change my workouts, but I didn’t let that stop me. Instead, I let it fuel my motivation. 

We cannot allow the world to tell us what we can and can’t do. We have to decide this for ourselves.

That is central to overcoming nearly any obstacle, thus, it’s been a core belief of mine for a long time. 

Redline started in a very similar way; with a setup disguised as a setback. I had a partnership that fell apart on the day we were supposed to sign. I had already invested thousands of dollars in attorney fees for the deal. But I pressed on anyway. 

In the military, we call it “Charlie Mike.” We continue on the mission, and no matter what obstacle is thrown in my way, I find a way to work around it. I’ve found that no matter what, if there’s a will, there is a way. 

In other words, I had to develop a will of steel. 

Focusing your energy

When things are out of your control, stay focused on what you can do, not on what you can’t do.  

So what do you do when you have zero control? Because it’s true — sometimes events take place beyond our control, just like what’s happening right now on a global scale. No one expected that we would go into quarantine, that the economy would plummet or that we would rapidly descend into a recession.

But, again, this was nothing new for me. I’d already experienced something similar just 18 months beforehand.  

In November 2018, at the peak of buying season when retailers like mine make or break their year, I had a $70,000 piece of machinery that’s central to my entire production line completely break down. 

It was under warranty, but I didn’t have a backup, and the parts had to be imported, which was going to take more than a month. We ordered another one and frantically worked on solutions, but the orders began to backlog.

Breaking promises hurts the most

We had promised thousands of customers that we would get their orders out by Christmas. And although we did everything humanly possible, we couldn’t meet the timeline for everyone. Customer complaints started to pile up as rapidly as my orders. I was called a fraud and other horrible names I’d never been called, all while we were doing everything humanely possible to solve the issue.  

I was forced to cut off any new sales because we couldn’t fulfill the thousands of orders we already had in a timely manner. This caused a massive budget crunch as the cash flow stopped. Fortunately, I had saved more than three months of operating expenses, but even with that, we were on the brink of bankruptcy. We were very, very close, and I had to pull every dollar I had out of savings to pay payroll and expenses just so we could stay open. I had to sell generators and plasma tables and whatever I could for $500, $1,000 and $2,000 at a time just to make ends meet.

Blood is not always family, and family is not always blood

I’ve learned that the true definition of family is when you’ll do anything for anyone when it’s the least convenient for you.

Two weeks before Christmas, 60 percent of my staff left. This left me crippled. Not only did I not have my main machine working, I lost most of my workforce.  

There were nights when I was driving home late and thought, “If an 18-wheeler comes over into my lane, I don’t know if I’ll move.”  

One thing’s certain: I’d rather go through another rocket explosion than endure the six months of hell that crisis brought me.

But all was not lost. My remaining team showed me who I could really count on. They became my heroes. I learned to put my trust in the team that remained and to show up for them. I discovered who was really there for me when I needed them the most. The people who stayed believed in me; they believed in us. They encouraged me, continually reminding me that we’d get through this. 

My team is my greatest asset

Keeping the core team I kept and losing the other 60 percent ended up becoming one of my greatest gifts. It showed me who has my back and gave me space to improve the rest of my team.  

So fast-forward to the COVID-19 crisis hitting. While I didn’t have to make staff cuts, I knew most of my team was on two-income households, so I decided to offer to cover all my staff’s house payments for the month of April. That wasn’t easy for me because we’re not a venture-backed company sitting on loads of cash. But these people had been there for me, and I wanted to do what I could to be there for them.  

Additionally, as a student of consumer behavior, I realized that Redline had to shift its entire marketing strategy. We don’t sell critical-need products, so we needed to shift very fast and come up with a new strategy. Recently, some of the entrepreneurs I coach have been pivoting their marketing agency strategy to find the opportunity to great results so I know it’s not just me getting lucky. The opportunity is still there, it’s just moved.  

We created a Give Back collection of 17 different products, where we offer a free gift to medical workers and other critical frontline responders who are bravely serving. In about a month, we’ve given over $2 million in product away thanks to this strategy and acquired hundreds of thousands of new customers at an incredibly affordable customer acquisition rate.

Today, I have a stronger staff and leadership than ever before. We are protected by five layers of redundancy so if a machine like that ever breaks down again, we are covered. Plus, we were poised to grow faster and better than ever before. That wouldn’t have happened without the crisis of November 2018.  

With everything America is facing now, business owners need to get comfortable with the uncomfortable and start thinking outside the box. What was working for you before may not work for you now. 

No one wants a crisis thrust upon them, but the benefit of a crisis is that you will find new limits. When I look at some of the most seasoned entrepreneurs, I see that they’ve stepped outside their comfort zones so often and gone through so much in the past that they can bet on themselves to know that they’ll make it through whatever they’re facing. 

Some lasting lessons

1. Get comfortable with the uncomfortable. When the market shifts, pivot rapidly.

2. Never forget — whatever challenge you’re facing can remake you better than ever.  

A quote I love by General Douglas MacArthur is “Americans never quit.” I think that’s as true and relevant for today as it was for any other point in history. It isn’t the season to quit. It’s the season to remake ourselves.

So keep going, my friend. I promise you can get through this. 

Website Design & SEO Delray Beach by DBL07.co

Delray Beach SEO

Via http://www.scpie.org/what-surviving-a-rocket-explosion-taught-this-veteran-entrepreneur-about-never-giving-up/

source https://scpie.weebly.com/blog/what-surviving-a-rocket-explosion-taught-this-veteran-entrepreneur-about-never-giving-up