#designyatra

[earpanel]

Design Icon David Carson calls out Lazy Design at the Kyoorius Designyatra 2019 In Goa

Design Icon David Carson calls out Lazy Design at the Kyoorius Designyatra 2019 In Goa

Living legend David Carson closed the first day of Kyoorius Designyatra 2019 with a riveting retrospective of his impressive career. Carson’s boundary-breaking typography in the 1990s, in Ray Gun magazine and other pop-cult books, broke the traditional sensibilities of what type on print demanded from a reader, and left the 1,050+ delegates inspired with his journey. Day 1 of India’s biggest…

[sonapapers]

KDY2018 - Day one

[pauvdespi]

@acidosivan @wearetheacidhouse

[jpghatalia-blog]

(via https://www.youtube.com/watch?v=XNlGaYp-7uk)

[pluginhuman]

This video from @designyatra, made during our time in India, unearths ideas about our practice and creative focus. https://www.instagram.com/p/B-wSFiUD7vS/?igshid=1e0ttcjtpsgqm

[stuckinadesignersworld]

Work hard, party harder.

This has been one of the most memorable trips ever!!

We just got back last night, and I’m already missing these guys, and the shenanigans! 

The last two days were relaxed, and I think we partied too hard (lol) the first 3 nights, so by monday, we were all pretty much just hanging out, talking, listening to music and on the hunt for some gooood eating. This was one of the most stress-free, drama-free and chill trips we’ve ever gone on as a group. I think the fact that there were just 6 of us really made a difference, rather than a big group.

Designyatra was good this year, but we all felt last year’s was better. The line-up was good, but we kept fluttering in and out throughout the day. It was also very hot outside and freeezing cold inside, which made it difficult to be in either spaces. It rained one of the days, and that made it a little cooler, but other than the weather, we had a great time! We got a chance to listen to some really good talks, and I think some of it stuck somewhere. I particularly loved some of the type stuff - there was a talk by Shiva Nellaperumal which was one of my absolute favorites and so so inspiring. 

Ahhh, but the trip’s over and such is life. Time to get back to reality and get caught up on all the work I’ve missed over these last 5-6 days. Ohooo, I’m so not looking forward to getting back into the grind. I feel like I need a mini vacay to get over this vacay. 

Is that a thing?

[arjunmakwana]

4 #blueelephant #kdy @openstrategyanddesign (at Kyoorius DesignYatra)

[clovesmenezes]

KDY Conversations: Interview with R/GA's Nick Law at 2015 Kyoorius Designyatra from Kyoorius on Vimeo.

Watch the interview of Global Chief Creative officer of R/GA Nick Law, at Kyoorius Designyatra 2015.

As Global Chief Creative officer, Nick guides R/GA’s strategic and creative vision; a vision that is continuously evolving but stays true to R/GA’s legacy of combining world-class creativity and breakthrough technology.

Nick leads an increasingly diverse group of creatives that include designers, copywriters, interaction designers, and creative technologists. From these disciplines, he curates and choreographs teams that collaborate on a variety of work, from mobile applications, to TV spots and everything in-between.

Since joining in 2001, Nick has worked with clients such as Nike, Beats by Dre, Samsung, HBO, Johnson & Johnson, IBM, L’Oréal and Google, and R/GA has become one of the most awarded agencies in the world. During this time, R/GA has won every major creative award including four Cannes Lion Grand Prix, a Black D&AD pencil and a GRANDY, and Adweek named R/GA Digital Agency of the decade and Nike+ as campaign of the decade.

For over a decade Nick has lead the development of many of R/GA’s most innovative projects; including Nike+ running, Nike+ FuelBand and Beats Music for Beats by Dre. He has also sponsored the creation of cutting edge R/GA capabilities such as a prototyping studio and the hugely successful R/GA Accelerator. Nick has been on every major award show jury (including being named the jury president for the Cannes Innovations Lions) and has twice been named in the Creativity 50, a list of the world’s most influential creative people. He is recognized as an industry thought leader and has been published globally.

Beginning his career as a designer in Sydney, Nick continued as an advertising art director in London, and transitioned to digital in the late 90’s after moving to New York. His range of experience across marketing disciplines and geographies is an important asset for R/GA as they broaden their offerings and open offices all over the world.

[pratikshasamuel]

Shot in 2011 at Grand Hyatt Goa. #throwback #designyatra #college #days #goa #photography #model #shoot (at Grand Hyatt Goa)

[livefromcolombo]

making the news

[thewonderjar]

Gaston Legorburu on stage at Kyoorius Digiyatra, part of the three-day Designyatra conference

"In brand planning, story plays a big role," Legorburu begins. "There are some story types that work better in connecting people to companies than others. The whole idea of the hero's journey is something I really believe in - it's great for branding." 

"The hero's journey is… Star Wars is the hero's journey. It starts with a seemingly helpless individual who has some ideals and sees an injustice in the world, but feels powerless to do anything about it. Then they meet someone, a mentor, who makes them believe that there's a way, and then gives them a gift. They then go through a journey of discovery, with ups and downs. They get to a point where they fight the evil, overcome the evil and now they're the hero. That's Star Wars; that's the hero's journey.

Brands need to stop playing hero

"Think about that in the context of a brand," he continues, citing Toms Shoes as a working example of the 'consumer as hero/brand as mentor' philosophy. Every time the Santa Monica-based company sells a pair of shoes, a pair is given to an impoverished child. 

"It's the perfect example," he says. "So the hero is you. And you want to do better in the world, but what can you really do? You admire some people who do more than you do, you try to do some things yourself, but how much can you really do?"

Making connections

"But now you can wear these ugly shoes, and you feel really great because you know – and you're also showing to the world – that you're doing something. So you've just been given a gift that helps you deal with something; that's part of your ethics, right? 

"The hero in that story is you. The mentor is Toms Shoes. That's a phenomenal model today! And that's what I think makes for real successful brand stories."

"Take most beloved brands – Harley Davidson, say. How does the product transform you? You sit on these things and you're a different person. Maybe it's a Vera Wang dress, whatever; you're a different person." 

"What does it do for you? What does it say about you?" Legorburu concludes. "That's what it's really about."

Via- creativeblog

[sonapapers]

Sona Papers partners with kdy 2018

[pauvdespi]

Tomorrow, @acidosivan and I will be giving a talk at Designyatra 2016 in Jaipur, India.

[manish-chopra]

#design #designyatra #monsoon #goa #kdy14 (at Grand Hyatt, Goa)

[thodatypesy]

Happytimes of 2013 #shm#goa#designyatra#nh7#happiestmusicfest#castlesinthesky#travel #aufwiedersehen#2013

[bhushanrajr]

Good news! My work has been published on the Kyoorius Magazine 17 under the new work section. Looking at more work up there in the future.