#depending on the results of the structural integrity test i will explore whats left of space

[cinnabeat]

im taking a break for now to emotionally recover from that

[mygoddessmusings]

Circle Series 5 - Ethics

Hello! Welcome to the fifth post in the Circle Series! You can find the introduction and prior posts of the series here. The next planned posts to wrap up the series will be centered on ritual: holidays and other sacred times, the whats and whys of ritual, and ritual structure. But before we get into all that, it seems appropriate to dedicate some time to thinking about ethics in Goddessia, so we have a framework for ethical decision making, both in our lives and in a ritual setting.

"The Earth is a living, conscious being. In company with cultures of many different times and places, we name these things as sacred: air, fire, water, and earth. ... To call these things sacred is to say that they have a value beyond their usefulness for human ends, that they themselves become the standard by which our acts, our economics, our laws, and our purposes must be judged."

-Starhawk, The Fifth Sacred Thing

From the Ground of all Being Up

Something that sets Goddessia apart from many of the major world religions is that there is no set of rules regarding right behavior or decision-making, no "Ten Commandments" or Eight-Fold Path. Although there have been some guidelines and rules of thumb proposed, which we will explore in a moment, Goddessia operates on the assumption that women don't need to be prescribed rules on what to do: with participation in Goddessia and understanding of the core concepts of Goddess spirituality, ethical decision-making will grow naturally out of that understanding. Rather than rules, the precepts and guidelines that have been offered by Goddessians are "statements that can be used to sum up Goddess ethics."1 They are descriptive, rather than prescriptive. They're reminders we can check-in with if we need a little extra guidance in making a tough decision. The two foundational concepts from which all other core concepts and common beliefs of Goddessia arise are:

Immanence/Pantheism - The universe, the earth, and everything in it are alive, imbued with sacredness. Goddess is the “soul of nature.” She is present in all things, including you and me. Or, to look at it from another perspective, we are all present in Her. She is embodied in the Universe, and each individual, from an atom to a black hole, is like a cell or organ within her be-ing.

Interconnectedness - All beings and forces in the body of the Goddess are connected through a web of relationship and energy. In this web, we co-create the world with Goddess. In Buddhism, to which Goddessia owes a debt for this concept, this is sometimes called “dependent co-arising.” In World as Lover, World as Self by Joanna Macy describes it like this: “[…] things do not produce each other or make each other happen as in linear causality. They help each other happen by providing occasion or locus or context, and in so doing, they in turn are affected. There is a reciprocal dynamic at play. Power inheres not in any one dominating entity, but in the relationship between entities.”

Reverence for the Earth, celebration of the seasonal and lunar cycles, positive valuation of the female, and belief in reincarnation (metaphorical or literal) all have their roots in the immanence of Goddess. The concept of magic, flows from the idea of interconnectedness, that we can and do have an impact on the web of life around us, and that with the conscious application of will and energy, we can, to a certain extent, control the type of impact we have and the results of that impact. Goddessian ethics also flow from these two concepts.

If Goddess is present in all beings, and we are all connected to each other, what does that mean for how we treat others, human and non-human? What does that mean for how we treat the earth? For the institutions we do and do not choose to participate in? How does that affect our judgments of right and wrong, and what sorts of responsibilities does that put on us to right wrongs that we see?

Advice and Touchstones - Goddessian Guidelines

The primary ethical precept you will come across in Goddessian Paganism, and Paganism more broadly, is the Wiccan Rede, commonly phrased "An it harm none, do what thou wilt," or, in plainer English, "if it harms none, do what you will." The word "rede" means advice, and the Rede is a shortened version of a much longer poem you can find here. As the name suggests, this came to Goddessia from Wicca, but the concept predates Wicca. The founders of Wicca were likely influenced by Aleister Crowley's Book of the Law, the central sacred text of Thelema, which states "Do what thou wilt shall be the whole of the Law . . . . . Love is the law, love under will," which was in turn influenced by older maxims, such as “love and do what thou wilt" from St. Augustine’s Homilies on the First Epistle of St. John. 2 This is what can be described as a utilitarian approach to ethics: rather than declaring that certain actions are good or bad, it is the context and outcome of an action (whether it results in harm or not) which determines its ethicalness.

While Goddessia does not have simple rules on behavior (do this or don't do that), when we truly integrate principles of interconnectedness and immanence into our worldviews, it calls us to (a) honor the fact that we are not alone in this life and consider how our actions affect those around us, and (b) serve, or, at least, refrain from harming, the other sacred beings we share this biosphere with. Therefore, "if it harm none, do what you will," is an apt, if simple, description of the core of Goddessian ethics which arise out of immanence and interconnection.

Criticisms have been made of the Rede as an ethical guideline. Some argue that the Rede does not go far enough: simply "not harming" is not strictly-speaking a call to do good. For example, if person A is harming person B, while we stand by and do nothing, it seems on the surface that, since we are not doing harm to person B, that's good enough, and we are not called to any further action. However, I believe if we consider our actions more deeply, by refraining to intervene in a situation we have the power to intervene in, our inaction is allowing the perpetuation of violence against Person B, and therefore, in order to do no harm, we are called to intervene. This applies not only to one-on-one acts of violence, but also systemic forms of violence, such as poverty, racism, and misogyny. Others argue that the Rede is too lofty of a goal: it is impossible to live in the world and do no harm. Simply living involves at minimum the consumption of plant life, and possibly also the consumption animal life; this is true of all creatures in some form. One can reconcile this by reasoning that it is necessary to do so to avoid causing harm to oneself and others through starvation, and it is only harmful if done in excess beyond need. That being said most of us get our food from industrial agriculture and factory farming, which does harm to the environment, and when we consider the working conditions of many who work in these industries which we support, the issue becomes more complex still. The advice to do no harm, then, can seem left in the dust - there is no no-harm option. However, the rede may still be used as an ideal, a call to consider how to do the least harm, when no harm is not an option.

Still, if the Rede seems overly-simplistic or anxiety-inducing in its scope as a guideline (and remember, these are guidelines and descriptions, not rules), we might instead consider Carol Christ's Nine Touchstones of Goddess Spirituality:

"Nurture life.

Walk in love and beauty.

Trust the knowledge that comes through the body.

Speak the truth about conflict, pain, and suffering.

Take only what you need.

Think about the consequences your actions for seven generations.

Approach the taking of life with great restraint.

Practice great generosity.

Repair the web."

On her touchstones, Christ writes:

"In my life, I have discovered nine touchstones that can help to translate the mythos of Goddess religion into an ethos, a way of ethical living. A touchstone is different from a principle or a commandment. Like a beautiful pebble on the shore of the sea, a touchstone is discovered by attending to the concrete. It does not derive from a source outside ourselves, but rather is discovered within the web of life. A touchstone can be consulted for guidance, but it does not tell us precisely what to do in any concrete situation. A touchstone is one among many. Ethical guidelines can never be reduced to a perfect and complete list. They are relative to the situations we live in. New touchstones can be added as they are discovered. Those that have outlived their usefulness can be discarded."3

Christ's touchstones all grow out of the core concepts of immanence and interconnection. Recognizing the presence of Goddess in all life and our deep interconnection to each other calls us to nurture life and to honor those who do the vital work of helping life grown and thrive, be they parents, healers, gardeners, or activists. Acknowledging the presence of Goddess around us calls us to "appreciate the infinite diversity of all beings in the natural world.. and to sense that everything wants to be loved," what Christ calls "walking in love and beauty." Trusting knowledge that comes through the body is a form of defiance against the patriarchal "ethos of domination" that has been at the core of western culture for centuries. Rather than giving over our spiritual authority to priests or gurus, we stand in the power of Goddess-within, and we test everything against our own experience and trust the knowledge that comes through the body. Trusting knowledge that comes through the body, "we feel our own joy and suffering, and the suffering and joy of others and the earth body," which means we cannot live in denial of the conflict, pain and suffering that takes place in the world. Acknowledging the interconnected web of life, encourages us to consider the consequences of our actions, not just on ourselves but on those around us and those who will come after, which in turn encourages restraint, taking only what we need. When we relate to Goddess as our mother Earth who provides all we need to live, we can also embody her generosity, not just materially, but also in our relationships with ourselves and others. "Generosity begins with ourselves ... as we recognize our strengths and forgive our limitations, we can begin to approach others with a generous spirit," looking for the good in others, rather than allowing situations to become polarized, us versus them. And, finally, in acknowledging the web of life, we must also acknowledge that the bonds of the web are being broken by the violence taking place in the world. To transform our personal relationships and cultural institutions through the practice of the other touchstones is to repair the web and "work to establish greater harmony, justice, and peace for all beings on earth." 4

Suggested Exercises:

Harm None - Do your best to stay mindful of your actions and words, and deeply consider "Does this harm none?" If you find there is harm being done, endeavor to abstain from the action for the rest of the week, to see if you can do without it. If you find you cannot do without it (eg. you need to drive a CO2-producing car to work), try considering it through one of the touchstones above (eg. "Am I taking only what I need?" "Is there any way I can repair the web?").

Nurture - Before going to bed, ask yourself, "what did I do today to nurture life?"

Walk in Love - "Everything want to be loved. Us sing and dance, make faces and give flower bouquets, trying to be loved. You ever notice that trees do everything to git attention we do, except walk?" - Alice Walker, The Color Purple. When you approach a living being, from a blade of grass to a person, consider that each being wants to be loved.

Knowledge Through the Body - Practice checking-in with your body throughout the day, if necessary, using a centering meditation or doing a physical activity such as stretching, walking or yoga. What knowledge is coming to you through your body? Do you need more sleep, water, or food? What are your senses telling you about the place you’re in or the people you’re with?

Speak the Truth about Suffering - Pick an issue, societal or personal, and commit to speaking openly and truthfully about it when it comes up.

Generosity - Practice being generous with yourself and others. Try giving others the benefit of the doubt. When you or others make a mistake, endeavor to respond with the same kindness and forgiveness you would show a close friend or loved one.

Repair the Web - "As this day dawns in beauty, we pledge ourselves to repair the web." When you wake up in the morning, recite this part of Carol Christ's Morning Blessing. "This song moves us out into the world, naming the beauty of each day dawning as the inspiration of our desire to increase the possibilities of joy and beauty in the world through individual and communal ethical action."5

Touchstones - Try coming up with your own set of touchstones. Judith Laura offers the following: "Seek knowledge. Revere wisdom. Be joyful. Know pleasure. Love one another. Protect life. And live in peace."  Consider your own guiding principles and ideals, as well as the interconnected web of life, and the immanence of Goddess in the universe. What are your foundations for making good decisions? Write them down in a place you can reference.

With the exception of the last one, I recommend doing each exercise for at least a week to give yourself plenty of time to experience, experiment, and reflect on the effects of the exercise.

Happy Exploring!

Next: Post Six - Sacred Times

Sources

1 Laura, Judith, "Goddess Ethics"

2 Mankey, Jason, "The Rede of the Wicca"

3 Christ, Carol, Rebirth of the Goddess, p. 166

4 Christ, Carol, Rebirth of the Goddess, p. 167 - 169

5 Christ, Carol, She Who Changes, p. 240

[ouathinktank-metacommentary]

One big issue with tv shows is that unlike with books, the message is incomplete. So they might temporarily put out the opposite message of what they will be saying in the end. Or not. Which is the issue. We don't know. What does your tv Utopia look like in regards to this issue? How do we combine accountability with artistic integrity and freedom? What framing should there be? What would it look like for Once Upon a Time?

Oo-kay. Forstarters, there’s a world of difference between message being incomplete (whichcan indicate less than adequate narrative development, to put it mildly) or if itis left to interpretation (which can vary between being clever, thoughtprovoking–even subversive) so I guess we can approach appraisal of OUaTfrom radically different angles–depending on our individual assessment of that starting point? So, I assume youalready know ours. It just cannot not start from the need to rationalizetheir ‘origins’ into the continuity, and it being–the accolades (or criticism,depending who you ask) they got for Lost. Because as we know, they have been praisedfor it–for all those explorations of that notion of multiplicity(alternative timeline/versions, etc) so we must take into account thepossibility of that affecting theirarrogance to start with–and that we have (possibly? probably? maybe?) giventhem undeserved ‘headstart’ so they took themselves too seriously–and approachedtheir new project (and their attitude/response to audience feedback, or lack thereof) in suchway? Also, more importantly–that they have naturally attracted the ‘intelligent’ followingfor it to begin with (because participatory culture surpasses basic passiveconsumerism, offers enriched dynamic, more lifelike experience–all thatjazz) thus ‘burdening’ themselves with a significantly more demanding audience, andit–affecting a more resounding feeling of our general discontent now?

Eitherway, that could explain the game of one-upmanship, of them striving to (andaround S3 starting to fail miserably, IMO) to stay two steps ahead of the audience.Hence the tactics of opposite message of what they will probably be saying in the end that you mention–so yes of course, false clues, red herrings, logicalfallacies or any other devices that lead audiences towards misleadingconclusions. Because it’s really hard to know anything in the middle? Andwhich now reminds me, I remember reading when someone was talking about Lost (perhapsJenkins, I think I also talked about it here, or somewhere–but just can’t go around diggingfor references, the archives became overwhelming, so–I just might repeatmyself, for which I apologise in advance :) and them trying to account for the things they invented in earlierseasons without too much thought of what they actually might mean and/or wherethey might lead (which sounds WAY too familiar now?) Dickens was mentioned. As in, how his works are nowseen as really well-structured novels because we read them in a bounded form,but in fact–he sometimes radically rewrote his ‘vision’ (which, retconning?) ofthe characters. So if the middle point is supposedly the most ‘productive’ space(because universally, fans also generate alternative versions of the narrativeas they theorize about what’s going on, versions which are very generative,very rich and interesting–like say, what you have been doing?) and while theyare exploring all the alternatives (which alas, usually manifest as randomness/retconningin their writing, these days?) shouldn’t it be, well–the most productive part?Instead of this… disastrous mash of pacing/contrivance, riddled with alarminglyhorrible messages–basically a pile of stinking heterosexist, racist, misogynistand homophobic shite? And all after that beginning that was so staggeringlypromising–and/or dangerously misleading?

Which brings me to, yes, fundamentally–the media industry (broadly defined) and the TV entertainmentindustry in particular, need to be far more accountable when it comes to themessage they create, both in the content itself, and the ways in which it is distributed.But if we try to combine accountability and artistic integrity and freedom–wecannot but question what IS Brothers Dim’s primary drive here? Free expression,pursuit of a vision, consistent and brilliant narrative (the ‘modern’re-envisioning of fairytales, subverting the old dogmatic tropes and all that)or are they driven purely by commerce, designed to build a brand that will multiplyrevenue streams or drive eyes toward a central moneymaking mothership? Because that’s the crux of the problem here.

And sinceyou asked, yes–my personal TV Utopia is of course all about the former. I do believe infree expression and I do believe that the showrunners have the right to createwhatever content they want–no creative limits or boundaries whatsoever. Hell,at one point I did believe that theory, that they were actually giving us twoparallel narratives, an obvious/direct one for the casual/superficialviewership (showing the cautionary tale of what’s not supposed to bea well-accepted normative) and the ‘hidden’ and yet obvious multi-layered onethat challenged the hegemony–and developed that ‘subversive’modern fairtytale about two mothers sharing a son, sense of understanding, acceptanceand ultimately, love. But as a rule, the issue becomes problematic when the show is aired–how it’s distributed and to which audiences. Because while the industry shouldbe far more vigilant, oftentimes they aren’t–because they go for pandering, asit is what (they think) sells. So inevitably the question arises,where does the ‘vision’ start being altered, twisted and is eventuallycompletely forgone–in favour of a product served/tailored by market target (whose age was drastically reduced in S4 with Frozen, in this case)audience? Inthe end leaving it to us, the more demanding crowds–tobelieve that we’ve either been misled (they tried, tested, enticed, and well–queerbaiting’s all we got left with?) or it was where they wereheading, but–they got yanked back by the PTB? And now basically giving way tothe biggest disagreement we might have here now: have we given WAY too much depthand meaning to this product than it really deserves (or was originally meant tohave, anyway) and thus credit to its authors, or are they (or well, were they–before PTBs trimmed theirwings) really intrepid and brave show runners with a brilliant vision?

You can guess what we here believe. Because sixyears later, the result is schizophrenic to say the least. For instance,sure–Hood might be a ‘prop’ for Regina but it looks like they keep hiring the idiot back (andthe story goes on and on and on?) and sure, Hook might just be a commentary oneverything that is screwed up about fairytale sexist dogma… but again, they’redragging it all way past the point of logic, no? So as a result we have here now is anintense, even toxic part of the audience (online fandom) while a whole other partof it is just as immersed in the story–but the story they think is being toldis far less subversive and actually far more dangerous. And the real problem has been the marketing of that kindof story–the story that tells you that Hook is your dream lad, 50 Shades of Rapecultureis the best romance ever written, and lesbians are mean and angry people whoshould just go away. Because bottom line: to go there by sacrificing your twostrongest female characters when the context you’re writing stories within–neithernecessitates nor justifies the undermining (or defiling) of these ‘strong women’, and… well. Onetruth is being told at the expense of the other?

Sooo… purelytextual analysis whilst ignoring all other factors including basic marketing issuesjust isn’t how television works. Because them writing all the negative and harmfulthings is something they SHOULDas showrunners be accounted for, and on a much larger scale. And they should, you know, either justify it or face the consequences far more seriousthan just dwindling ratings of the product they’re now having difficulties tosell. While in the meantime, the ‘mixed’ result of their struggle to balance and pander (they know it can’t be about just Hook, but nothing they wrote about him made people as disgusted as Regina’s stomach-churning shagging scene did–which was a crime against those of us who wantedto see that shirt unbuttoned for any bloody reason–what we can’t stop reiterating) leaves the ultimatequestion, not related to ships/shipping/endgames but rather aboutcharacter journeys–if we as large chunk of theaudience cannot ‘enjoy the ride’ (some of the stuff they wrote was/isdecidedly vile, even more than their collective treatment of an incrediblypersistent/masochistic fanbase that still have hope for Reginaand Emma, who despite what’s been shoved down our throats–stillare the core of this show) then someone please tell me…

What ISthe point? Because I seem to be… missing it.

[mathewkingusa]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[valeriewrightca]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[lorrainescott8]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[derrickappleus]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[franciecaudle]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[juliettespencerus]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[fayetporteraz]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Healthy Living https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[robertsmorgan]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

from Robert Morgan Blog https://psychologyofeating.com/my-life-as-an-eating-psychology-coach-meredith-newell/

[cynthiamwashington]

My Life as an Eating Psychology Coach: Meredith Newell

What made you want to become an Eating Psychology Coach?

Working in the field of nutrition and owning a catering business that focuses on whole, local foods, I couldn’t shake the feeling that pieces were missing. I spend my days talking about food and preparing food, but my clients seemed to need more. I met a woman who had just completed the training, and while she told me about it, goosebumps crept up my arms. The more I learned, the brighter the neon sign in my head flashed, “This is it!” People are more than the sum of their diet and exercise program. They are many-sided and in order to inspire real change, those various aspects need to be addressed. As an Eating Psychology Coach, I now have the tools to explore those areas and to help clients find the root of their challenges.

What do you love about being an Eating Psychology Coach?

Each day, with each client, I am humbled by their willingness to share their stories with me. I live for the opportunity to connect with those around me and participate in their journey and growth. In my practice, I gain more than I give. At the end of the day, I feel full and satisfied. There are few professions that could leave me feeling that way. As an Eating Psychology Coach, I feel like I have answered a calling.

What does your practice look like?

I am blessed to work in a functional medicine clinic, Advantage Integrative Medicine, where Dr. Rollins strives to treat the whole person, not just their symptoms. In functional medicine, nutrition and gut health are the foundation of the practice. Patients are treated as individuals and encouraged to heal themselves through healthy eating, stress relief, supplementation and preventative measures. I specialize in working with patients of all ages to determine what their body needs in terms of diet, movement and relaxation. While not every patient is scheduled specifically for an “Eating Psychology Visit”, I treat each patient using the tools I learned in the course. For example, a patient will be referred to me for delayed food allergy testing, and as we review their results, I mention the importance of slow, relaxed eating for proper digestion. We meet in person and over the phone, depending on the patient’s schedule and location. I have chosen not to structure my visits into packages or programs, because I find that each patient needs something different. Instead, I meet with them and let them determine what amount of support they need. Some patients meet with me once a month, while others like the accountability that comes with weekly visits.

How did your education at the Institute prepare you to work successfully with clients?

I couldn’t imagine a more comprehensive program in that we are taught the material, we immediately implement it in our lives and with our peers and are given a direct line of questioning to guide our clients into self-awareness. Nothing is left unanswered. When I began to see clients, my session was structured and I simply followed the guidelines laid out in the course. After I gained a level of comfort with the material, I pulled away from the structure in favor of a more fluid interpretation of the course. In this way, I make it my own.

What was your favorite aspect of the Training?

At no point in my training did I find it lacking in any way. Working full-time and running a business on the side, I was worried that I wouldn’t have the time to commit to the course. I was pleasantly surprised when I began the program and realized the flexibility it allowed. I loved having the audio files so that I could download them and listen while I cooked. Having the video allowed me to cement the information visually and to take notes. That one-two punch implanted the material in my brain without requiring formal studying. However, the case studies offered me the most riches. Marc’s application of the principles with his clients provided real world examples of cause and effect, completing the picture for me.

How has being an Eating Psychology Coach impacted your professional life/financial well-being?

Before taking this course, I was employed in the same way that I am now. Financially, my life hasn’t changed much—but I didn’t need it to. The training has impacted me more professionally. As I mentioned earlier, I feel content, complete in my position at the clinic. While I will always seek to know more, my knowledge is well-rounded and balanced. I finally have the words to express inklings and impressions that I have had with me for most of my life. I am a better practitioner, and my and my client’s lives are richer for it.

How has being an Eating Psychology Coach impacted you personally?

The gift in any accrued knowledge is the opportunity to grow from it. Like many counselors, I was drawn to this profession after struggling with my own eating issues. I have said to family and friends that the money I invested in this course would have been well spent if all I gained from it was my personal growth. Taking this course invited me to get real with myself. And while I am not completely free from the shackles of my challenges around food, I am equipped with the ability to love myself in spite of them, or maybe even because of them. As I turned up the volume on self-love, other areas of my life followed suit. I have experienced a deeper connection to my husband, family, friends and clients, because knowing myself better allows me to better know others. Loving myself more, increases my love for others. Being more compassionate with myself, makes me more compassionate to others.

What do you see for yourself in your future as an Eating Psychology Coach – where is your work evolving towards?

The future has seemed less interesting to me since completing this course. I am so enraptured with the right now. For most of my adult life, I have been working toward the next big thing. Assuring myself that, once I reached whatever goal I laid out, I would be content. For the last six months, I have found that my yearning for change has ceased. I am finally comfortable in my own skin and in the life that I have created. I am completely open to whatever comes next, because I know whatever it is, it will be good.

Why Would You Recommend the Training to Others?

This training offers more than just a new career; it offers you a relationship with yourself. The material applies to everybody, everywhere, which makes your potential for clientele infinite. Saying “yes” to this course means saying “yes” to a fuller life, not only for you, but for anyone who has the pleasure of knowing you.

NAME: Meredith Newell BUSINESS: Taproot

BIO: As a graduate of the Institute for the Psychology of Eating, the world’s leading school in nutritional psychology, Meredith is at the forefront of a powerful, new, holistic nutritional healing movement that’s changing the way we understand food, weight, body image, holistic nutrition, and health.

Teaching “mind-body nutrition” Meredith looks at the psychophysiology of how digestion, assimilation, calorie burning and all the nutritive functions of the body are impacted by stress, relaxation, thought, emotion, pleasure, our personal story, eating rhythm, eating speed, awareness, and so much more. WHAT we eat is half the story of good nutrition. The other half of the story is WHO we are as eaters.

Practicing “dynamic eating psychology” she encourages a positive approach that sees all of our eating concerns as an opportunity for growth and transformation, exploring how our food challenges are here to teach us, rather than enemies to be attacked, and looking to uncover the connections between our personal world and our unwanted eating habits.

Meredith is skilled in teaching nutrition principles for general health, weight loss, delayed food allergies, and disease specific diets such as for diabetes or kidney disease. She is an expert in treating intestinal disorders such as “leaky gut”, dysbiosis and even autoimmune conditions such as Crohn’s disease.

Meredith’s work at the IMC is complemented by her boutique catering company, Taproot, which focuses on providing healthy, locally sourced meals. She shares her passion for food through cooking classes, recipes, meal plans, grocery store tours and weekly meals for our patients.

P.S. – To learn more about the breakthrough body of work we teach here at the Institute for the Psychology of Eating, please sign up for our free video training series at ipe.tips. You’ll learn about the cutting-edge principles of Dynamic Eating Psychology and Mind Body Nutrition that have helped millions forever transform their relationship with food, body, and health. Lastly, we want to make sure you’re aware of our two premier offerings. Our Eating Psychology Coach Certification Training is an 8 month distance learning program that you can take from anywhere in the world to launch a new career or to augment an already existing health practice. And Transform Your Relationship with Food is our 8 week online program for anyone looking to take a big leap forward with food and body.

Article source here:Psychology of Eating

[maxslogic25]

Life After A/B Ad Testing: A Retrospective

Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say “for the most part” as I to this day onboard clients with the unsupported “Optimize for Conversions” selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, “This is changing!”. We said, “Okay!” and moved on.

In this post, I’d like to explore how that seemingly small change impacted the way I think, not only about ad copy, but about how I approach making changes in my accounts. I will explore:

Why manual A/B tests are flawed

Why I gave up trying to write “perfect” copy

How writing more ads has freed up my time

A/B? C-ya later!

I know I have talked about it before: I am a process junky. I love symmetry. And straight lines. And clean tests. Everything has a place and an edge. The problem is PPC is not a place where clean, defined lines exist. PPC is messy. Everything touches everything. The peas are in the mashed potatoes and there isn’t a darn thing you can do about it. When I started in PPC nearly 5 years ago, our A/B ad testing process was a gem! We had a guideline for how to run a test and we stuck to it and we made definitive statements:

“This worked!”

“This didn’t work!”

“Your consumer likes ‘Buy’ instead of ‘Shop’!

“Interesting. In ad group A, your audience preferred ads with proper case. In ad group B, your audience clicked on ads with sentence case almost 3x as often.”

“I will change that period to an exclamation point and see what happens!”

I thought it was so interesting to see the results of tests and to introduce new ads to test. In my mind, I made up a lot of sociological garbage about why this audience did or didn’t click certain copy. I didn’t actually know why. I didn’t stop to ask how the sausage was made, I just moved on to the next test. So when Google made the switch last year that basically told advertisers, “Listen, you can keep your ‘rotate indefinitely’ setting, but you will likely be left in the dust,” I may have had a slight nervous breakdown. I had A/B testing down! I was a machine!

Write two drastically unique ads per ad group.

Run for 30 days.

Calculate statistical significance.

Declare winner and pause loser.

Write new ad by taking the winning ad and changing something small.

Lather, Rinse, Repeat

Did you know humans analyze about 70 million signals in the blink of an eye? So which one of those signals made Jared click on Ad A and Jian-Yang click on Ad B? And why did Jian-Yang convert and Jared did not? I don’t know. What was the weather like when they each saw the ad? And while I would like to say, “It is because Ad A had a CTA in the headline and Ad B had a CTA in the description,” I do not actually know.This is the problem with trusting the results of manual A/B testing. We don’t take the time to think about our audience when making the decisions.

Pefrection

I realize the way I describe my love of process and organization makes me sound neurotic at best. While I do love clear guidelines, it is ambiguity, uncertainty, and imperfection keeping me in this field. The gray area is why PPC is both frustrating and exciting. Perfection? Overrated, of course.

Writing one perfect ad copy for hundreds of thousands of consumers is, um, shall we say, a “lofty” goal. So why did we as marketers try to do this over and over again with our A/B testing? Well, we didn’t know any better. We were doing the best we could with the information and technology we had.

Somewhere along the journey, Facebook came along and said, “Hey! Isn’t it so much better to write an ad when you know exactly who your audience is?” And we all said, “Yes!” And then machine learning jumped in and said, “I am strong enough, let me carry the burden of figuring out which ad to serve Gavin and which ad to serve Laurie.” And we said, “No! These are my precious ads and I won’t turn them over to you, machine!” And then we said, “Oh, okay, yeah, you probably know more than we do, here you go. But I’m still going to check in all the time.”

So we rolled up our sleeves, wrote a couple ads, then a couple more and flipped the settings to optimize and let it go. And it is working. I have yet to hear how more ads have lead to a negative impact on overall progress to goals.

Instead of trying to write 2 perfect ad variations, I now write 4-5 ad variations. Some use all the character space. Some don’t. Some have really strong CTAs. Some have a softer approach. All of the ads I write keep in mind brand integrity, voice, and proper control over grammar. When it makes sense for me to use ad customizers, I use them.

Takeaway: let go of the struggle to write good ad copy. Get in, write ads, get out, and get on to rocking your strategy.

More ads, less time

I am not entirely sure when my brain figured it out. As someone who was in love with A/B testing, everyone in the office came to me for advice on writing ads. But writing ads for manual A/B testing was wearing on me.

If you write your ads yourself, without the help of a program, you know it is a very time-consuming task. In the age of A/B, I would spend the majority of ad writing time thinking how to write a singular ad that could make sense across multiple ad groups to ensure the integrity of the a/b test. Depending on the size of the account and the tightness of the structure, that was a tough thing to do.

Now, no matter what the state of the structure, I am writing ads specific to the ad group, speaking to the keywords in that ad group, and I am breezing through the process. I try to write similar ads, but if from one ad group to the next the syntax doesn’t work, I don’t erase the work I’ve already done, I just rework the ad in question and move on.

My system isn’t perfect. I try to use formulas whenever I can to make writing any part of the ad easier. I like using DKI when I can. But mostly, my method now is quick and dirty. Get a bunch of ads in my spreadsheet, edit, make improvements, and let the machine do its work.

Final thoughts

I am still working out how to analyze what the results are telling me about my audiences. I’ve been playing around with n-grams to see how groups of words perform. Mostly, I am going through this post-A/B test world with the rest of you and trying to see where it takes me.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/life-after-ab-ad-testing/

[zacdhaenkeau]

Life After A/B Ad Testing: A Retrospective

Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say “for the most part” as I to this day onboard clients with the unsupported “Optimize for Conversions” selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, “This is changing!”. We said, “Okay!” and moved on.

In this post, I’d like to explore how that seemingly small change impacted the way I think, not only about ad copy, but about how I approach making changes in my accounts. I will explore:

Why manual A/B tests are flawed

Why I gave up trying to write “perfect” copy

How writing more ads has freed up my time

A/B? C-ya later!

I know I have talked about it before: I am a process junky. I love symmetry. And straight lines. And clean tests. Everything has a place and an edge. The problem is PPC is not a place where clean, defined lines exist. PPC is messy. Everything touches everything. The peas are in the mashed potatoes and there isn’t a darn thing you can do about it. When I started in PPC nearly 5 years ago, our A/B ad testing process was a gem! We had a guideline for how to run a test and we stuck to it and we made definitive statements:

“This worked!”

“This didn’t work!”

“Your consumer likes ‘Buy’ instead of ‘Shop’!

“Interesting. In ad group A, your audience preferred ads with proper case. In ad group B, your audience clicked on ads with sentence case almost 3x as often.”

“I will change that period to an exclamation point and see what happens!”

I thought it was so interesting to see the results of tests and to introduce new ads to test. In my mind, I made up a lot of sociological garbage about why this audience did or didn’t click certain copy. I didn’t actually know why. I didn’t stop to ask how the sausage was made, I just moved on to the next test. So when Google made the switch last year that basically told advertisers, “Listen, you can keep your ‘rotate indefinitely’ setting, but you will likely be left in the dust,” I may have had a slight nervous breakdown. I had A/B testing down! I was a machine!

Write two drastically unique ads per ad group.

Run for 30 days.

Calculate statistical significance.

Declare winner and pause loser.

Write new ad by taking the winning ad and changing something small.

Lather, Rinse, Repeat

Did you know humans analyze about 70 million signals in the blink of an eye? So which one of those signals made Jared click on Ad A and Jian-Yang click on Ad B? And why did Jian-Yang convert and Jared did not? I don’t know. What was the weather like when they each saw the ad? And while I would like to say, “It is because Ad A had a CTA in the headline and Ad B had a CTA in the description,” I do not actually know.This is the problem with trusting the results of manual A/B testing. We don’t take the time to think about our audience when making the decisions.

Pefrection

I realize the way I describe my love of process and organization makes me sound neurotic at best. While I do love clear guidelines, it is ambiguity, uncertainty, and imperfection keeping me in this field. The gray area is why PPC is both frustrating and exciting. Perfection? Overrated, of course.

Writing one perfect ad copy for hundreds of thousands of consumers is, um, shall we say, a “lofty” goal. So why did we as marketers try to do this over and over again with our A/B testing? Well, we didn’t know any better. We were doing the best we could with the information and technology we had.

Somewhere along the journey, Facebook came along and said, “Hey! Isn’t it so much better to write an ad when you know exactly who your audience is?” And we all said, “Yes!” And then machine learning jumped in and said, “I am strong enough, let me carry the burden of figuring out which ad to serve Gavin and which ad to serve Laurie.” And we said, “No! These are my precious ads and I won’t turn them over to you, machine!” And then we said, “Oh, okay, yeah, you probably know more than we do, here you go. But I’m still going to check in all the time.”

So we rolled up our sleeves, wrote a couple ads, then a couple more and flipped the settings to optimize and let it go. And it is working. I have yet to hear how more ads have lead to a negative impact on overall progress to goals.

Instead of trying to write 2 perfect ad variations, I now write 4-5 ad variations. Some use all the character space. Some don’t. Some have really strong CTAs. Some have a softer approach. All of the ads I write keep in mind brand integrity, voice, and proper control over grammar. When it makes sense for me to use ad customizers, I use them.

Takeaway: let go of the struggle to write good ad copy. Get in, write ads, get out, and get on to rocking your strategy.

More ads, less time

I am not entirely sure when my brain figured it out. As someone who was in love with A/B testing, everyone in the office came to me for advice on writing ads. But writing ads for manual A/B testing was wearing on me.

If you write your ads yourself, without the help of a program, you know it is a very time-consuming task. In the age of A/B, I would spend the majority of ad writing time thinking how to write a singular ad that could make sense across multiple ad groups to ensure the integrity of the a/b test. Depending on the size of the account and the tightness of the structure, that was a tough thing to do.

Now, no matter what the state of the structure, I am writing ads specific to the ad group, speaking to the keywords in that ad group, and I am breezing through the process. I try to write similar ads, but if from one ad group to the next the syntax doesn’t work, I don’t erase the work I’ve already done, I just rework the ad in question and move on.

My system isn’t perfect. I try to use formulas whenever I can to make writing any part of the ad easier. I like using DKI when I can. But mostly, my method now is quick and dirty. Get a bunch of ads in my spreadsheet, edit, make improvements, and let the machine do its work.

Final thoughts

I am still working out how to analyze what the results are telling me about my audiences. I’ve been playing around with n-grams to see how groups of words perform. Mostly, I am going through this post-A/B test world with the rest of you and trying to see where it takes me.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/life-after-ab-ad-testing/

[archiebwoollard]

Life After A/B Ad Testing: A Retrospective

Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say “for the most part” as I to this day onboard clients with the unsupported “Optimize for Conversions” selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, “This is changing!”. We said, “Okay!” and moved on.

In this post, I’d like to explore how that seemingly small change impacted the way I think, not only about ad copy, but about how I approach making changes in my accounts. I will explore:

Why manual A/B tests are flawed

Why I gave up trying to write “perfect” copy

How writing more ads has freed up my time

A/B? C-ya later!

I know I have talked about it before: I am a process junky. I love symmetry. And straight lines. And clean tests. Everything has a place and an edge. The problem is PPC is not a place where clean, defined lines exist. PPC is messy. Everything touches everything. The peas are in the mashed potatoes and there isn’t a darn thing you can do about it. When I started in PPC nearly 5 years ago, our A/B ad testing process was a gem! We had a guideline for how to run a test and we stuck to it and we made definitive statements:

“This worked!”

“This didn’t work!”

“Your consumer likes ‘Buy’ instead of ‘Shop’!

“Interesting. In ad group A, your audience preferred ads with proper case. In ad group B, your audience clicked on ads with sentence case almost 3x as often.”

“I will change that period to an exclamation point and see what happens!”

I thought it was so interesting to see the results of tests and to introduce new ads to test. In my mind, I made up a lot of sociological garbage about why this audience did or didn’t click certain copy. I didn’t actually know why. I didn’t stop to ask how the sausage was made, I just moved on to the next test. So when Google made the switch last year that basically told advertisers, “Listen, you can keep your ‘rotate indefinitely’ setting, but you will likely be left in the dust,” I may have had a slight nervous breakdown. I had A/B testing down! I was a machine!

Write two drastically unique ads per ad group.

Run for 30 days.

Calculate statistical significance.

Declare winner and pause loser.

Write new ad by taking the winning ad and changing something small.

Lather, Rinse, Repeat

Did you know humans analyze about 70 million signals in the blink of an eye? So which one of those signals made Jared click on Ad A and Jian-Yang click on Ad B? And why did Jian-Yang convert and Jared did not? I don’t know. What was the weather like when they each saw the ad? And while I would like to say, “It is because Ad A had a CTA in the headline and Ad B had a CTA in the description,” I do not actually know.This is the problem with trusting the results of manual A/B testing. We don’t take the time to think about our audience when making the decisions.

Pefrection

I realize the way I describe my love of process and organization makes me sound neurotic at best. While I do love clear guidelines, it is ambiguity, uncertainty, and imperfection keeping me in this field. The gray area is why PPC is both frustrating and exciting. Perfection? Overrated, of course.

Writing one perfect ad copy for hundreds of thousands of consumers is, um, shall we say, a “lofty” goal. So why did we as marketers try to do this over and over again with our A/B testing? Well, we didn’t know any better. We were doing the best we could with the information and technology we had.

Somewhere along the journey, Facebook came along and said, “Hey! Isn’t it so much better to write an ad when you know exactly who your audience is?” And we all said, “Yes!” And then machine learning jumped in and said, “I am strong enough, let me carry the burden of figuring out which ad to serve Gavin and which ad to serve Laurie.” And we said, “No! These are my precious ads and I won’t turn them over to you, machine!” And then we said, “Oh, okay, yeah, you probably know more than we do, here you go. But I’m still going to check in all the time.”

So we rolled up our sleeves, wrote a couple ads, then a couple more and flipped the settings to optimize and let it go. And it is working. I have yet to hear how more ads have lead to a negative impact on overall progress to goals.

Instead of trying to write 2 perfect ad variations, I now write 4-5 ad variations. Some use all the character space. Some don’t. Some have really strong CTAs. Some have a softer approach. All of the ads I write keep in mind brand integrity, voice, and proper control over grammar. When it makes sense for me to use ad customizers, I use them.

Takeaway: let go of the struggle to write good ad copy. Get in, write ads, get out, and get on to rocking your strategy.

More ads, less time

I am not entirely sure when my brain figured it out. As someone who was in love with A/B testing, everyone in the office came to me for advice on writing ads. But writing ads for manual A/B testing was wearing on me.

If you write your ads yourself, without the help of a program, you know it is a very time-consuming task. In the age of A/B, I would spend the majority of ad writing time thinking how to write a singular ad that could make sense across multiple ad groups to ensure the integrity of the a/b test. Depending on the size of the account and the tightness of the structure, that was a tough thing to do.

Now, no matter what the state of the structure, I am writing ads specific to the ad group, speaking to the keywords in that ad group, and I am breezing through the process. I try to write similar ads, but if from one ad group to the next the syntax doesn’t work, I don’t erase the work I’ve already done, I just rework the ad in question and move on.

My system isn’t perfect. I try to use formulas whenever I can to make writing any part of the ad easier. I like using DKI when I can. But mostly, my method now is quick and dirty. Get a bunch of ads in my spreadsheet, edit, make improvements, and let the machine do its work.

Final thoughts

I am still working out how to analyze what the results are telling me about my audiences. I’ve been playing around with n-grams to see how groups of words perform. Mostly, I am going through this post-A/B test world with the rest of you and trying to see where it takes me.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/life-after-ab-ad-testing/

[racheltgibsau]

Life After A/B Ad Testing: A Retrospective

Last August, Google switched up the options for ad rotation settings. We all saw it. And we all, for the most part, adjusted the settings to suit our needs, (I say “for the most part” as I to this day onboard clients with the unsupported “Optimize for Conversions” selected). Mary wrote a great piece, The End of 2 Ads Per Ad Groups. Google said, “This is changing!”. We said, “Okay!” and moved on.

In this post, I’d like to explore how that seemingly small change impacted the way I think, not only about ad copy, but about how I approach making changes in my accounts. I will explore:

Why manual A/B tests are flawed

Why I gave up trying to write “perfect” copy

How writing more ads has freed up my time

A/B? C-ya later!

I know I have talked about it before: I am a process junky. I love symmetry. And straight lines. And clean tests. Everything has a place and an edge. The problem is PPC is not a place where clean, defined lines exist. PPC is messy. Everything touches everything. The peas are in the mashed potatoes and there isn’t a darn thing you can do about it. When I started in PPC nearly 5 years ago, our A/B ad testing process was a gem! We had a guideline for how to run a test and we stuck to it and we made definitive statements:

“This worked!”

“This didn’t work!”

“Your consumer likes ‘Buy’ instead of ‘Shop’!

“Interesting. In ad group A, your audience preferred ads with proper case. In ad group B, your audience clicked on ads with sentence case almost 3x as often.”

“I will change that period to an exclamation point and see what happens!”

I thought it was so interesting to see the results of tests and to introduce new ads to test. In my mind, I made up a lot of sociological garbage about why this audience did or didn’t click certain copy. I didn’t actually know why. I didn’t stop to ask how the sausage was made, I just moved on to the next test. So when Google made the switch last year that basically told advertisers, “Listen, you can keep your ‘rotate indefinitely’ setting, but you will likely be left in the dust,” I may have had a slight nervous breakdown. I had A/B testing down! I was a machine!

Write two drastically unique ads per ad group.

Run for 30 days.

Calculate statistical significance.

Declare winner and pause loser.

Write new ad by taking the winning ad and changing something small.

Lather, Rinse, Repeat

Did you know humans analyze about 70 million signals in the blink of an eye? So which one of those signals made Jared click on Ad A and Jian-Yang click on Ad B? And why did Jian-Yang convert and Jared did not? I don’t know. What was the weather like when they each saw the ad? And while I would like to say, “It is because Ad A had a CTA in the headline and Ad B had a CTA in the description,” I do not actually know.This is the problem with trusting the results of manual A/B testing. We don’t take the time to think about our audience when making the decisions.

Pefrection

I realize the way I describe my love of process and organization makes me sound neurotic at best. While I do love clear guidelines, it is ambiguity, uncertainty, and imperfection keeping me in this field. The gray area is why PPC is both frustrating and exciting. Perfection? Overrated, of course.

Writing one perfect ad copy for hundreds of thousands of consumers is, um, shall we say, a “lofty” goal. So why did we as marketers try to do this over and over again with our A/B testing? Well, we didn’t know any better. We were doing the best we could with the information and technology we had.

Somewhere along the journey, Facebook came along and said, “Hey! Isn’t it so much better to write an ad when you know exactly who your audience is?” And we all said, “Yes!” And then machine learning jumped in and said, “I am strong enough, let me carry the burden of figuring out which ad to serve Gavin and which ad to serve Laurie.” And we said, “No! These are my precious ads and I won’t turn them over to you, machine!” And then we said, “Oh, okay, yeah, you probably know more than we do, here you go. But I’m still going to check in all the time.”

So we rolled up our sleeves, wrote a couple ads, then a couple more and flipped the settings to optimize and let it go. And it is working. I have yet to hear how more ads have lead to a negative impact on overall progress to goals.

Instead of trying to write 2 perfect ad variations, I now write 4-5 ad variations. Some use all the character space. Some don’t. Some have really strong CTAs. Some have a softer approach. All of the ads I write keep in mind brand integrity, voice, and proper control over grammar. When it makes sense for me to use ad customizers, I use them.

Takeaway: let go of the struggle to write good ad copy. Get in, write ads, get out, and get on to rocking your strategy.

More ads, less time

I am not entirely sure when my brain figured it out. As someone who was in love with A/B testing, everyone in the office came to me for advice on writing ads. But writing ads for manual A/B testing was wearing on me.

If you write your ads yourself, without the help of a program, you know it is a very time-consuming task. In the age of A/B, I would spend the majority of ad writing time thinking how to write a singular ad that could make sense across multiple ad groups to ensure the integrity of the a/b test. Depending on the size of the account and the tightness of the structure, that was a tough thing to do.

Now, no matter what the state of the structure, I am writing ads specific to the ad group, speaking to the keywords in that ad group, and I am breezing through the process. I try to write similar ads, but if from one ad group to the next the syntax doesn’t work, I don’t erase the work I’ve already done, I just rework the ad in question and move on.

My system isn’t perfect. I try to use formulas whenever I can to make writing any part of the ad easier. I like using DKI when I can. But mostly, my method now is quick and dirty. Get a bunch of ads in my spreadsheet, edit, make improvements, and let the machine do its work.

Final thoughts

I am still working out how to analyze what the results are telling me about my audiences. I’ve been playing around with n-grams to see how groups of words perform. Mostly, I am going through this post-A/B test world with the rest of you and trying to see where it takes me.

from RSSMix.com Mix ID 8217493 https://www.ppchero.com/life-after-ab-ad-testing/