#debating to tag aira or not
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this has been on my mind for A LONG TIME so
writers pick the one you use, readers/anyone else choose the one you prefer to see
#enstars#ensemble stars#kohaku oukawa#rabu han#debating to tag aira or not#aira shiratori#poll#ashera's thoughts ⁉️#i swear this hasn't been done before but if it has...tell me & i will wallow in humiliation but let it go on anyways <3
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which enstars do you think would have tumblr and how do you think they'd fare on here
I think Aira canonically has twitter? I think he would also be an expert at tumblr, since fandom.
I feel like Anzu would use it for moodboarding and occasionally a little bit of research into fandom stuff. But she probably tries to stay away from social media beyond research.
Social media doesn't seem to get mentioned as much as I thought it would... Hmm...
Makoto... Is probably on something like Twitch and Twitter too... Tumblr doesn't seem like his vibe.
Naru might have an aesthetics blog, but as a model she's probably more active on Instagram. Again she might just use tumblr for moodboarding.
LOL I think Nagisa would actually have a very neat blog about rocks. He also writes these cryptic poetry about Genesis and God and eventually one gets circulated as memes the way tumblr does. He doesn't understand why it has 10k notes and just keep posting gemstone facts. He tags his posts very minimally and neatly and mostly uses the blog as a journal.
Eichi... Probably has random sock puppet accounts to start drama when bored 😂
I think both Keito and Rei would have Pixiv accounts to look at doujins lol... But tumblr doesn't have as much of an doujin culture, so it's not comparable. But who knows... Maybe there's a 5 page vampire shogun character analysis hidden somewhere that has the longest reblog debate thread. ("Are we watching the same show? In S2EP16, the story clearly indicate that as an immortal he has a duty to protect the fragile humans that he loves. His desire for companionship and approval is a weakness he must overcome, not a trait to be embraced—") (I don't know the plot for Vampire Shogun I didn't read Keito's rant in succession match.)
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Much Needed Break (Agatha Harkness x Stressed!Reader)
Request: I can't get this out of my head, there's not much plot, just an idea. Imagine reader being very stressed (🙃 unrelated to how I'm feeling) and Agatha gets super overprotective and just refuses to let them do anything and just pampers and cuddles them all day long (@notsosecretlyalesbian)
Summary: AU where the reader is a SHIELD agent working directly under Fury and Agatha is their protective witchy gf
Warnings: stressed reader, implied smut
A/N: just some short and sweet fluff! I’ve been in a bit of a writing slump so I hope this gets me out of it
Tag List: @nyx-aira @thelanawinterrs @crystalline-possession @sarahp-stan @clxwnnyy @lilibeth-tate @highgaytohell @philippaharkness @amethyst-bitch @paulawand @shinkomiii @alexajbitar @agnessharknes @academiagaymess @nctxrejects @midnight-lestrange
You sighed as you eyed your empty coffee cup, debating whether you should get up to fill it again. Work had been driving you crazy as of late. Your boss, the one and only Nick Fury, had been giving you deadlines on deadlines, making you feel less human and more robot.
The only things keeping you going were caffeine, a couple hours of sleep every night, and the hope that it would be better next week. You really didn’t have the courage to say no every time something was added to your to-do list, and though you hated to admit it, you were nearing your breaking point.
The few calm moments in the chaos were with your girlfriend, Agatha. You always tried to make time for her, not wanting her to feel neglected or to know just how much pressure you were under. Though lately, you’d had to cancel on her more than once, resorting to late-night phone calls when you could manage the time.
You turned your attention back to your computer screen, the cursor blinking on the blank page. You needed to get this report done but god you were so tired. Grabbing your mug, you got up from the table and began brewing more coffee when you got the eerie feeling that someone was watching you. You’d been working in the dark so you figured it was just paranoia. But you decided to turn on the lamp in the family room anyway. Light flooded the room and you shrieked when you saw Agatha sitting on your sofa, an amused smile on her lips. “Did I scare you?”
“No shit,” you said rolling your eyes, but you couldn’t help the smile that appeared upon seeing your girlfriend. You clutched your chest, heart racing. “What’re you doing here Aggs?”
You watched Agatha’s eyes drift over to your kitchen table, which was covered in documents and files of all sorts. “Darling,” she said, turning to you with a frown. “Tell me you’re not overworking yourself.”
There was something about the way she said it and the sympathetic look on her face that made you burst into tears. “Oh Y/N,” the witch took you into her arms as you joined her on the couch. She held you close as you softly cried into her shoulder, finally releasing all of the pent-up frustration from the past few weeks.
Agatha pressed her lips into your hair. “Why didn’t you tell me, angel?” Your girlfriend sounded disappointed, sending a pang through you. “I didn’t want to burden you,” you said, not wanting to look up.
Agatha lifted your head, forcing you to look at her. “You’re never a burden, my love,” she said, softly stroking your cheek with her thumb. “I’m here for you, no matter what. Okay?”
You nodded as the brunette leaned in and captured your lips in hers. You sighed and realized you had missed this, missed Agatha, more than you’d realized. The familiar feel of her lips against yours, the smell of her, it was almost enough to distract you from reality.
Almost. You pulled away, a moan of protest escaping Agatha. “I love you, you know that,” you said, kissing her cheek. “But I have so much to do,”
But Agatha wasn’t hearing it. “Oh one night won’t kill you,” she huffed. “Come on, you’re getting a good 8 hours of sleep. Starting now,” the witch said, pulling you to your feet. Despite your protests, she dragged you to your room and got you comfortable in bed. You felt exhaustion hit you like a brick and couldn’t stop your eyes from falling close.
Agatha snuggled up next to you, always the big spoon. Sleepily, you protested a final time, “But Fury will need those-”
“Fury can wait,” Agatha’s tone was final and you rationalized that there wasn’t much you could do. So you fell into a blissful sleep in her arms.
***
You woke up the next morning to the smell of pancakes in the air. Smiling, you realized that you’d woken up well-rested for once. You reached for your phone and felt your stomach drop when you saw the four missed calls and three voice mails from Fury, followed by one email notification. You opened your email, terrified of what the director had to say.
Y/L/N,
Disregard my previous calls. Agatha Harkness made it abundantly clear that you’d be taking time off. See you next week.
Fury
Agatha? At SHIELD? You shook your head and headed into the kitchen, ready to interrogate your girlfriend.
However, all of that left your mind when you saw her. Agatha was making pancakes at the oven, wearing a Kiss the Cook apron. Her hair was a mess but she was glowing in the sunlight that streamed in through the window. At the sound of your footsteps, she turned to you with a smile. “There’s my sleeping beauty!” Agatha quickly plated the pancakes and poured a mug of coffee, handing both to you with a sweet kiss. “Good morning,” you mumbled against her lips.
At the table, you dug into your breakfast. “Agatha,” you said between bites. “Quick question,”
“Of course, doll, anything,” the witch said across from you. Her blue eyes met yours as she took a sip from her mug.
“Did you happen to, oh I don’t know, head over to SHIELD and tell my boss, director Nick Fury, that I was going to be taking time off? Perhaps?” You raised a brow when Agatha nearly spit out her coffee.
“Hmm, nope. Not that I know of darling.”
“That’s funny because I have an email from Nick Fury sitting in my inbox saying exactly that.”
“Oh well when you put it like that, I think I do remember going down there and reminding him of who I am-”
“Agatha!”
“What?! It was just a couple magic tricks, nothing more. And besides, it worked didn’t it?”
You groaned and threw your face into your hands. Agatha came over to wrap her arms around you. “It’ll be fine Y/N. It’s just a few, well-deserved days off,” Agatha said, moving her mouth close to your ear. “And I can think of more than a few ways to spend the next couple days,”
You giggled as Agatha’s lips met yours. The kiss became heated and breakfast was quickly forgotten as Agatha dragged you to your bed to show you exactly what you’d been missing these past few weeks.
#agatha harkness x reader#agatha harkness x you#wandavision#agatha harkness#agnes wandavision#agnes x reader#kathryn hahn#wlw x reader#marvel fic#wandavision oneshot#agatha all along
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Hey Neighbour! - Part 4
Word count: 4.5k
Pairing: Ally Mayfair-Richards x Reader
Warning: Some sexual tension, mention of past break-ups. Fluff!!
A/N: I’ve finally finished this part lmao! Enjoy my loves <3 Your feedback means the world to me and I’m so happy so many of you are enjoying this series x
Part 1, 2, 3
Tags: @waitingfortheendtocome @natasha-danvers @creepingwolfberry @coconutlipss @saucy-sapphic @minavenable @pearplate @r0an0ke @mssallymckenna @grilledcheeseandguavajelly @venablemayfairgoode @veteranwerewolf95 @chewbacca0805 @pluied-ete @supremeinlilac @nyx-aira @witchxaf @black--widxw @fireflyglass @cordeliafoxxe @d14n4ol @bluevelvetbitxh
Gif credit to @thatsmypeach 💖
Part 4
Days passed with only small glimpses of your endearing neighbour, with the upcoming re-election Ally had been busy most of the week campaigning in and around the city. Oz had come over with Ally’s permission after school to hang out with Amelia yesterday informing you of his mothers absence lately, you wanted to sigh in relief at his words growing anxious that your date planned with his mother might not go ahead. You were understanding of her job and debated rescheduling the date for when Ally wasn’t so stressed with work but the message left in the window late last night after you dropped Oz off with his babysitter settled your debate with yourself.
‘Sorry I’ve been so MIA this week. Can’t wait for Friday! X’
You had blushed ridiculously at her message, the warmth felt within your stomach growing as you thought about her thoughtful nature. Now it was the night before the supposed date and that warm feeling had changed to nervous butterflies as you eyed the two outfits chewing lightly on your bottom lip as you pondered on what to wear.
“That’s a pretty dress, Mommy.” Amelia’s voice startles you out of your thoughts. Turning you grin at her fluffy pyjamas and princess crown that lays crooked on top of her hair as she holds tightly to her fairy wand, you gesture for her to enter the room where she hovers by the doorway.
“What do you think, Munchkin?” you ask, pulling her in close to your side as her eyes glance between the outfits. She points her wand confidently to the more formal attire nodding her head once to confirm her decision.
“I’m trusting your judgment on this one, kid.” you murmur, bending slightly to kiss her tousled hair. “Come on you, let’s get you ready for bed.” you instruct, shaking your head at her put together attire for the evening narrowly avoiding a bop on the nose by her silver wand as she flaunts out of the room leaving trails of glitter from her magic wand.
Once Amelia is well tucked in and free from her fairy princess duties, you sit comfortably by her tucked in legs laughing as she pulls funny faces at you.
“Alright your majesty, you’re going to close your eyes now and go to sleep.” she squints her eyes shut mockingly as you bop her nose making her giggle between yawns. Relaxing into her pillow she eyes you for a moment.
“Do you like Ozzy’s Mommy?” her question makes you freeze in place as you try to find the right words.
“I-uh yes I do, she’s lovely and has been very kind to us since we moved here,”
“And she makes the best hot cocoa!” Amelia exclaims, before smacking her hands to her mouth shushing herself as you quiet giggle at her enthusiasm.
‘Grandpa has some competition it seems’ you think amusingly before tucking her in further watching as her eyes fight to stay open.
“She does make great hot chocolate,” you agree, before sitting in silence for a moment basking in your daughter's presence.
“Do you like Miss. Ally like you liked my Mama?” you gape at her innocent tone, struggling to find the right way to answer her as truthfully as possible.
“Well, me and Ally are just friends and we enjoy hanging out with each other. I don’t love her like I did your Mama but how do you feel if I were to see Ally more often?” you tentatively ask, concerned that she might not like you seeing her new friends mom, especially if there were more potential dates in the future.
Her lips twist in concentration as she ponders over your question before nodding grabbing hold of Mr. Bunny next to her cuddling him close.
“I like Miss. Ally, Mommy. Are you going to take her out on a date? Uncle Rupie didn’t see me but he told Grandpa about a girl he took out on a date and she kissed him Mommy, yuck!” she confesses, her face scrunching in disgust as you match her horror.
“Well Mommy needs to have a word with him about watching out for prying little ears huh?” you say out loud to yourself. Amelia nods in agreement not fully understanding the dynamic of adult conversations, especially where her uncle is involved. Kissing her nose you whisper good night and wish her the sweetest of dreams before making your way to your own room across the hall.
Lying in your bed you watch the moon shine bright in the night sky, a soft smile appearing upon your lips.
‘I’m going on a date with Ally Mayfair-Richards’
***
“Would you like more tea, Sir. Rupert?” Amelia politely asks her uncle who sits across from her, wearing his customised paper crown made by the princess herself. Matt holds out his tea cup accepting the tea offered by his only niece.
“Why thank you, Princess Amelia.” He thanks before taking a sip from his empty plastic cup. You lean against the doorframe wearing your outfit for the evening, grinning at the site before you. Amelia senses another presence in the room as her eyes clash with your own, her gasp alerting her uncle of your presence.
“You look beautiful Mommy!” she gushes, moving to wrap her arms around your legs. Placing your hand against her back you thank her for the lovely compliment before raising an eyebrow at your brother.
“Sir. Rupert huh?” you grin as he glares over towards you.
“You tell anyone about this, I'll give your daughter up to the dragon,” he threatens playfully as you and Amelia gasp in horror.
“I better come back here with my house still intact, you got it.” you warn, mainly to your brother as you raise a challenging eyebrow in his direction. Amelia looks up at you from her cuddling position.
“I’ll look after him Mommy,” you crouch to cup her cheek, kissing her nose.
“Thank you baby, I’ll come say good night later okay?” you inform as she nods acknowledging your words. Your brother scoffs from his seat at Amelia’s pink table.
“Or good morning depending on how she reacts to that outfit,” he teases, wiggling his eyebrows at you as you shake your head disapprovingly. Amelia frowns at her uncle's confusing words wondering why you wouldn’t come home and say good night to her.
“You're silly Uncle Rupie,”
“Yeah ‘Uncle Rupie,” you mock, sticking your tongue out at your annoying brother come babysitter. Hugging Amelia once more you bid your goodbyes and make your way downstairs just as the doorbell rings through the house. Hurrying over towards the door, you stop for a moment to steady yourself before slowly opening the door. You breath hitches as you take in the powerful brunette dressing in black pants with a turtleneck tucked in them, her signature long coat in place as she shivers against the slight breeze, her brown eyes take in your attire with a slight glint.
“You look beautiful,” she whispers, a subtle smirk appearing onto her pink lips. You fluster for a moment not used to such compliments as you appreciate her outfit once more.
“So do you,” you murmur, feeling suddenly shy under her intense gaze. She holds out her hand for you to take which you accept willingly, her thumb brushing reassuringly across your skin soothing your nervousness almost instantly.
“I haven’t done this in a while myself, I guess we’re both a little nervous.” she admits, a soft smile appearing onto her lips. You meet her gaze for a moment appreciating her honesty and understanding of the situation, your moment is ruined as the small quiet sounds of giggling from inside the house interrupts your private bubble. Ally reluctantly lets go of your hand and grins as her eyes surpass your form and towards the staircase where small and big feet stand as the mischievous pair try to subtly watch on.
“Hi Amelia,” Ally calls out, amusement evident within her brown eyes as she glances briefly at you. You grin fondly as you hear the small voice of your daughter as she sheepishly waves from between the wooden posts at the top of the staircase banister.
“Goodbye you two,” you call out, making your way out of the home shutting the door behind you in the process.
“I’m sorry about that, my brother is worse than any child,” you laugh, feeling slightly embarrassed as you shuffle in place. Ally chuckles as she waves it off, tucking her hand into her coat pocket indicating for you to wrap your hand around her crooked elbow which you accept happily.
“So Senator, where are we going? I don’t know if you know this but I’m new to town,” you tease, still curious at her lack of information about your date for this evening. She laughs at your joke enjoying that natural flow between you both when it’s just the two of you. Guiding you over to her car you raise your eyebrow at her silence.
“Don’t worry I’m not kidnapping you,” she reassures, as she makes her way round to the driver’s side. Once sat in the car and buckled up Ally looked over to you, her fingers touching your forearm briefly.
“Do you trust me?” Her words are so simple but with such meaning behind them the only response you can commit to is a nod. That seems to give her all the confirmation she needs as she sets off down your street heading for the town centre.
Pulling up next to the curb you frown as you take in the dark building next to you.
“Is the restaurant closed?” you ask, your only reply is a wicked grin and a wink before she gets out of the car and towards your door offering her hand as she helps you out of her car.
“The restaurant is never closed if you're the owner of it,” she murmurs, close to your ear as she places a hand against your lower back. You gulp at her closeness feeling her warm breath against your skin, your eyes widen as you register the new piece of information.
“You own this place? How did this not come up in conversation before?” you question, still shocked at the new piece of information feeling slightly impressed at her juggling skills of being a mom, senator and a restaurant owner. She shrugs looking slightly sheepish as she escorts you over to the front door, digging for her keys before opening the door.
“I hope it isn’t too full of myself, bringing you here. I just thought if you were going to have the best meal of your life it may as well be cooked by yours truly,” she confesses, her end statement making you laugh at her confidence.
“So sure of yourself, Richards. I have high expectations for this meal,” you inform, going along with her teasing and carefree nature. Ally switches on the light revealing beautifully lit fairy lights that cover the ceiling of the restaurant, candles unlit on the only dressed table for the evening. She bites her lip as she contemplates her next words.
“Well, I’ve made us a delicious meal but I thought I’d add a twist to our evening.” she reveals, you frown at her dramatic build up wondering what else she has in store. “Since I cooked us the starter and the main, I thought we could have a little competition on the dessert part because those cookies you made were actually pretty good,” Ally laughs, at your gaped expression.
“Hey! You say that like you are surprised!” you exclaim, joining in on her laughter watching as her eyes light up when she smiles wide, grinning softly at the observation.
“You admitted it yourself sweetheart, remember? Thankful that the kitchen was still in one piece was it?” she mocks, as she escorts you over to the table waiting for you to sit comfortably on the chair before moving to grab hold of a lighter from the counter, lighting the two candles that sit in between you both. She gestures for you to wait a moment as she makes her way into the back and appears a few moments later holding a bottle of wine and two glasses.
“I hope you like Red, it’s one of my favourites,” she offers you some, which you happily accept watching her fill the glass with ease before proceeding to fill her own taking a seat across from you. Grabbing hold of the glass you hold it up towards her as she does the same clinking her glass against yours before taking a sip, her eyes never leaving your own.
The evening filled with great food and easy conversation as you both start to open up about your past hardships, realising how similar your heartaches were. Ally revealed that before her wife passed things were starting to get worse between them, talks of divorce circled around before that terrible incident. Apparently Ivy had been a part of the famous Cult that was led by Kai Anderson before being an unfortunate victim to his murderous plans, you had heard about the young man on the news a few years ago but at the time you were mostly back in your hometown raising Amelia not having much time for the news.
“So Amelia mentioned she had another Mother once? What happened there if you don’t mind me asking?” Ally asks, following your mentions of struggling in the first few years of Amelia’s life. You take a sip of your wine before opening up to her about that particular sensitive topic but her eyes are so full of kindness and understanding the words just start to spill like a river flow.
“She was the first girl that I had ever kissed, we were in school together all the way up to college. I think I had always been in love with her so when we graduated and she asked me to marry her of course I said yes in an instant,” you scoff quietly, pausing for a moment. Your eyes casting down to the white cloth that covers the table. “It was her who came to me about the idea of having children and how she couldn’t wait to start a family, I was so happy that she wanted to share that with me and a year later I ended up pregnant with Amelia. She was happy at first and hovered around me like a mother hen… then once Amelia was here it was like she felt she couldn’t connect to her and started to snap at me for it. Told me I was being selfish and that I wasn’t giving her enough attention.” you feel the tears build in your eyes as you subtly wipe the stray tear. “Then I woke up one morning to find all of her things gone and just a note, a fucking note can you believe. We built this life together for her to just up and leave without having the guts to say it to my face,” you grumble, before shaking your head smiling painfully over at Ally who sits quietly allowing you to continue within your own time.
“I’m sorry for rambling like that, I haven’t opened up about all of this to well anyone really,” you murmur, wiping your face once more, chuckling to yourself sheepishly. Ally leans forward and reaches for your hand across the table laying the palm of her hand on top of your own tracing a soothing pattern against your skin.
“Don’t apologise, thank you for opening up to me. You and Amelia both deserve better than that,” she reassures, smiling softly at your tear-stained face. Pulling back she grabs hold of her wine and toasts, clinking against your own glass.
“To shitty ex-wives and new beginnings,” she declares, grinning as you laugh repeating her words back to her.
***
The conversation became lighter after that, telling silly stories about the children and your brother's secret love for tea parties and crowns. Ally laughs out loud at that, only picturing princess Amelia bossing around her whipped buff uncle at tea parties before sobering up clearing her throat.
“Okay, as much as I would love to know more about these famous tea parties. We have a competition to start,” she instructs, standing from her chair and offering you her hand.
You lace your fingers through hers squeezing the hand excitedly as she guides you into the kitchen. You look around in astonishment at the well sized kitchen taking in the new edition appliances, as she moves you over to the prepping station. You wait patiently as Ally grabs the ingredients and places them in front of you, passing you an apron on her way past.
“I got to admit, I’ve never been on a date where I have to wear an apron before,”
“It’s more fun wearing one the morning after,” she teases back, winking suggestively making you blush hard at her words, the thoughts of a naked Ally cooking breakfast in nothing but an apron for you in the mornings stirred something within you that you hadn’t experienced in a long time; arousal. You hide your dirty thoughts by clearing your throat and putting the apron on, deciding you aren’t going to let her affect you like this without a little bit of pay back.
“Is that a promise, Senator?” you husk, eyeing her hungrily as you tie the strings of the apron tight against your body tugging hard for extra effect. Ally gulps visibly at you as she shakily places the flour onto the counter, her eyes glaring playfully over to you as you smile innocently.
“Tease,” she spats, with no real bite behind her words as her brown eyes sparkle with glee. She moves towards you, pressing her front to your back as she leans close to your ear as her arms snake around you grabbing hold of the mixing bowl.
“We’re going to make cookies but you can add your own special ingredients to spice it up a little bit,” she informs, her lips close to your ear you can feel them faintly brush the skin. You suppress a shiver knowing her game.
“You got it, chef.” you whisper back, tilting your head to the side so your lips are an inch away from her own. You can hear her breath hitch at your sudden closeness, her eyes trail from your lips to eyes a dark look passes across her brown gaze before she steps away and prepares her own bowl grinning devilishly.
You both continue to work on your desserts moving around the kitchen as you steal heated glances from one another. Your front pressing close to her back as you move to grab more ingredients, feeling her tense as your fingertips brush across her arm as you reach across her. Once the cookies are ready for the oven, you help Ally in cleaning the station up which takes you a lot longer as you both flick more flour onto each other than into the trash bag. You laugh at Ally’s horrifying face as you leave a white smudge across her cheek and chin.
Her eyes darken as does her grin, making you pause your laughing fit.
“Okay, I’m sorry. No need to retaliate, you’re a much better person than me Ally.” you bargain, as you watch her stalk slowly over to you her hands still covered in flour. You take a step back cautiously as you frantically look around the room, searching for the exit. Before you can finish up the route in your head Ally leaps forward missing you by an inch as she tries to enclose her arms around you making you yelp and giggle.
“Ally! Please!,”
“I like when you beg,” she flirts, grinning wickedly as she continues her attack. You stutter over your words for a moment thrown by her comment as you feel a slow burn aching in your stomach at her words, the brief moment of weakness on your part gives her an opening as she leaps forward and wraps her arms around you, making you laugh as she smears the flour onto your right cheek and nose.
“Gotcha,” she whispers, close to your lips. Your face grows serious as your eyes find hers, basking in the comfort of being in her arms. You gaze at her lips as you lick your own watching as her gaze does the same as you move close to her, the beeping sound of the oven timer startles you apart as Ally quickly moves over to the oven to check on the cookies. You fluster at the stolen moment making your way over, Ally turns and smiles sheepishly.
“If you like why don’t you hop on up the table. Let me refill your glass,” she murmurs, squeezing your hand on her way past as you nod shyly.
Sitting on top of the prep table, you watch Ally move back towards you with a filled up glass of red noticing her carrying a bottle of water in the other.
“I drove us here, darling.” she lightly reminds you, grinning softly as she comes to stand in between your legs placing your glass of wine by your hip.
“Of course! One of us has to be responsible,” you tease, wanting the easy natural atmosphere back before your almost kiss. Ally grins knowingly and continues to make polite conversation with you as she continues to stand in between your legs as if it’s the most natural place to be. You show Ally pictures of Amelia during last Halloween in her pumpkin outfit as she shows you pictures of her and Oz sledging during Christmas time, the intimacy shared between you both makes your heart flutter as you allow yourself a moment to have hope that this might actually turn into something more serious. Although the idea scares you, you’ve never been more excited at the prospect.
The final ping of the oven springs to life indicating to remove the freshly baked goods from the oven, you hum as you take in the heavenly smell of freshly cooked dough. Ally moves over to take the cookies out allowing them time to cool down before placing two cookies from each tray onto a plate, she places the plate next to your hip and offers you a bite of her own cookie as she explains her secret ingredients. You moan as the flavour melts into your mouth closing your eyes as you bask in its yummy goodness.
“That’s amazing!” you mumble through bites. As she smiles smugly at you, complimenting you makes you roll your eyes fondly.
“Okay, now that we’ve gotten your mediocre cookie out of the way are you ready for mine?” you ask, grinning. Ally wiggles her eyebrows at the hidden euphemism making you shake your head jokingly at her immaturity mouthing a ‘behave’. She makes great effort to eye the cookie cautiously as you bring it up towards her mouth, you watch as she takes a tentative bite as she slowly chews on the cookie, her eyes sparkling with glee as she grins while continuing to chew on the yummy goodness, making you grin smugly.
“See! I told you, give me baking over cooking any day.” you say, feeling proud of your creation. She nods approvingly of your baked good.
“You know, I would love to have these in the restaurant if you ever felt up to making them again?” she asks, a genuine smile gracing her lips. You smile sheepishly at her offer shaking your head at the compliment.
“Oh I don’t think they’re that good,” you mumble, suddenly feeling shy as you look down towards the floor. Soft fingers pinch lightly at your chin forcing your gaze upwards and towards the softest brown eyes you’ve ever seen.
“Well I think they’re amazing, just like the person who made them.” she mutters close, her face moving closer to your own as she maintains eye contact. You chew on your bottom lip as her gaze watches the action grinning, her lips an inch away from your own.
“I would really like to kiss you,” she states, her voice no more than a whisper in the small space between you. You finally find the confidence to speak as your eyes take in her close proximity.
“Kiss me,”
Her lips are on you in a second leaving no room for protest or second thoughts. Soft lips press delicately against your own at first as if to become familiar with them, it’s softness, it’s taste. Her hands rest gentle against your cheeks keeping you in place as your lips begin to explore her own, your tongue tracing gently against her bottom lip instantly granting you access as you brush against her tongue. Your stomach tightens as you hear her sweet moan, enjoying the effect you have on her, your arms wrapped around her waist keeping her close as you continue to explore each other's mouths. The screeching sound of Ally’s phone startles you apart as you both fight to catch your breaths, her head leaning against your own as her eyes remain close.
“I should get that, it might be Oz.” she whispers, too afraid to speak louder and ruin your moment further. You gulp trying to catch up with your senses, nodding as you urge her to answer her phone.
You watch from the countertop as she paces back and forth, frantically trying to calm the poor boy on the other end of the phone. Her eyes find you as she throws an apologetic look which you smile reassuringly to understand the difficulties of motherhood yourself. Ally ends the phone call with a sigh as she moves to stand close to you again, unable to fully be apart from you after having you so close to her.
“Is he okay? Let me go grab our coats and we can head over?” you offer, giving her hand a squeeze before leaping off the countertop ready to head for the front entrance. Ally’s hand stops you for a moment as you look back in confusion.
“I’m sorry our date had to end so abruptly, especially after-” she pauses, blushing slightly as she struggles to meet your gaze. Stepping close to her you press a sweet kiss to her warm cheek and whisper into her ear.
“I’m happy to finish this off another time, if you are?” you husk close to her cheek, pulling back slightly as you watch her eyes flutter for a moment grinning at the effect you’ve just caused before moving to grab the coats from the front of the restaurant, Ally’s stuttering voice following you from behind.
“I- yes I would like that very much,”
Once Ally had locked up the restaurant, your prized cookies wrapped up on a plate to take home. You settle into the passenger seat and look over at a distraught Ally.
“He hasn’t had a nightmare in over three months. I thought we were over the worst of it,” Ally reveals, her eyes glossing over as she looks out into the road. You reach across and place your hand on top of hers that rest tightly around the steering wheel, soothing her worries.
“Let’s go and see your son, I’m sure seeing his new best friend will help.” you offer, knowing how much Oz enjoys hanging out with Amelia. You are more than willing for the two to hang out especially as there is no school tomorrow and Oz could do with his best friend. Ally nods before starting the engine and speedily heading home. Your eyes stray from the outside view to take in Ally’s side profile, taking in her shape of her nose and her full lips the glow of the streetlights making her brown eyes shine, her skin smooth and soft begging to be touched.
Yes, definitely worth the wait.
#ally mayfair richards x reader#ally mayfair richards#sarah paulson#sarah paulson x reader#ahs cult#ally mayfair x reader#Hey Neighbour! series#american horror story#ally mayfair imagine
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Izuku: I guess I'll just undress you in my hea-
#bnha#mha#deku#kacchan#midoriya izuku#bakugou katsuki#izuku midoriya#katsuki bakugou#((Pls help idk which one is the main tag LMAO))#((AIRA'S ASK OMG AHCUHZXC))#((IM TRYING TO IMPROVE MY ART A LOT))#mawee#maweedraws#satyr!katsuki#fairy!izuku#((friend asks!!))#((BTW IF YOURE WONDERING WHY I HAVENT ANSWERED THE DATING ASKS#I AM CURRENTLY DEBATING WITH MYSELF & FRIENDS ON WHAT I SHOULD DO <3))#1/3 transformation
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The MozCon Digital 2021 Closing Agenda
New Post has been published on https://tiptopreview.com/the-mozcon-virtual-2021-final-agenda/
The MozCon Digital 2021 Closing Agenda
This 12 months’s MozCon Digital is correct across the nook, and we could not be extra excited! In case you’ve by no means thought of it earlier than, it is excessive time you turned acquainted with the concept of a “couchference” — a full-fledged convention held from the consolation of your property workplace area, actual workplace area, and even your couch.
On July 12th, 13th, and 14th, be a part of Ringmaster Roger beneath the MozCon huge prime for insights and tactical displays from business leaders, plus the chance to attach and community with fellow attendees!
Tickets are simply $129 for Moz subscribers till Could 31, together with entry to the professionally produced video bundle (a $350 worth!), offering unbelievable marketing thought management at an unheard-of worth:
Save my spot at MozCon Digital!
And keep in mind, this can be a nice alternative for our mates around the globe and people who aren’t in a position to journey to expertise the MozCon magic dwell! If this might be your first time attending, we would love to listen to what speak you are most excited for within the feedback.
Learn on to see what your favourite business leaders are talking on this 12 months!
All speak occasions are in Pacific, so maintain that in thoughts when planning your day!
Monday, July 12th
eight:30am – Networking
Open time for attendees to attach with different attendees and MozCon companions.
9:00am – Welcome to MozCon 2021
Sarah Chicken, CEO of Moz
The fearless chief of Moz might be welcoming every one in every of us to this 12 months’s digital occasion, laying out precisely what you may anticipate over the subsequent three days.
9:35am – Doing the Completely (Im)Potential: Debunking Digital PR & Hyperlink Constructing Myths in 2021
Shannon McGuirk, Consumer Companies and Supply Director | Aira
“You higher be pitching that marketing campaign into the press earlier than 9am and undoubtedly not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you’re a digital PR, it doesn’t really matter.”
“You’re asking the impossible to get links to category and product pages.”
Bored with listening to daring claims and questions like these? We’re too. Shannon goes to problem most of the digital PR and hyperlink constructing myths you are seeing debated on Twitter. From the previous traditional myths that stand the check of time and are at all times requested, by way of to new beliefs which are scorching matters, she’s going to make use of information, insights and case research to point out you methods to cowl a few of these beliefs and enhance your hyperlink constructing and digital PR efforts in 2021.”
10:15am — The Science of Buying Conduct: How you can Use it Successfully to Entice & Convert Extra Prospects Into Prospects
Flavilla Fongang, Founder & Inventive Model Strategist | 3 Colours Rule
Some manufacturers have achieved the dream: a big viewers who believes in them, shopping for from them time and time once more with out questioning the worth or authenticity of the services and products. They usually’ve finished it by creating an emotional reference to that viewers. As of late, it is extra about constructing a group round your model, somewhat than merely having shoppers. We’ll discover the ability of name psychology that is been utilized by enormous, profitable manufacturers equivalent to Apple or Starbucks to earn clients which are loyal long-term.
10:50am — Networking
Open time for attendees to attach with different attendees and MozCon companions.
11:15am — The Content material Refresh: How you can Do Extra With Much less
Kameron Jenkins, Content material Lead | Shopify
Regardless of the place you’re employed, there’s one thing all of us appear to have a scarcity of… time. Mix that with bold visitors KPIs and you will rapidly notice 100% new content material technique is not sustainable. Enter the content material refresh. Learn to determine and execute one of the best refresh alternatives so you may rank sooner and enhance your current content material ROI.
11:40am — Rule Your Rivals: From Knowledge to Motion
Dr. Pete Meyers, Advertising Scientist | Moz
Best evaluation ends in an avalanche of potential key phrases to focus on, leaving you buried in indecision. Actual case research will present you methods to forge your information into an actionable plan that drives strategic, focused content material. Escape from beneath the key phrase pile and conquer your content material rivals.
12:20pm — Construct for Search: Fashionable Internet Dev That Places web optimization First
Dana DiTomaso, President & Accomplice | Kick Point
With the debut of Core Internet Vitals, trendy web optimization is extra related to web site growth than ever earlier than. Certain, we’ve at all times been occupied with title tags and ensuring our pages convert — however the precise underpinnings of a web site may need been left to your internet growth group and possibly that one technical web optimization. They’re probably very expert individuals, however the probabilities of them occupied with how growth choices affect web optimization are usually slim to none. Let’s modernize the connection between the net growth course of and web optimization.
12:55pm — Networking
Open time for attendees to attach with different attendees and MozCon companions.
1:20pm — Internationalization Errors: How you can Go International With out Dropping All Of Your Visitors
Jackie Chu, web optimization Lead, Intelligence | Uber
Internationalization is without doubt one of the main causes of technical web optimization debt for multinational corporations. We’ll speak by way of widespread internationalization errors and methods to keep away from them so you may win visibility and develop anyplace.
2:00pm — Mastering three Click on + Engagement Alerts for Larger Rankings/Visitors
Cyrus Shepard, web optimization Marketing consultant | Moz
Profitable web sites are all completely different, but practically all Google-ranked web sites reach the very same basic methods. In our quest to optimize for Core Internet Vitals, mobile-first indexing, and JavaScript rendering, have we overlooked the content material and person experiences that dominate the very prime of Google search outcomes? On this presentation, Cyrus explores the three Google click on and engagement alerts that top-ranking internet pages grasp: clicks, lengthy clicks, and final clicks. Utilizing examples and experiment outcomes, he demonstrates how any web site — and SEOs of all ability ranges — can leverage these alerts for improved Google visitors.
2:40pm — Birds of a Feather Dialogue Teams
Be part of fellow attendees in one in every of our Birds of a Feather Dialogue teams to share concepts, and community with friends round a standard subject. Birds of a Feather teams are casual, peer-to-peer conversations.
three:15pm — That’s a wrap on Day 1!
Networking stays open till three:30.
Tuesday, July 13th
eight:30am — Networking
Open time for attendees to attach with different attendees and MozCon companions.
9:00am — Day 2 Opens!
9:10am — Why Entrepreneurs Ought to Suppose Extra Like Traders To Drive Content material Outcomes
Ross Simmonds, Founder, CEO | Foundation Marketing
Each single piece of content material your model creates is an asset. So why will we view them as an expense? On this session, Ross will speak concerning the parallels between content material marketing/web optimization and the world of investing. From the methods that take weblog posts and touchdown pages to the moon, to the basics of content material investing to create a aggressive benefit, find out how an funding mindset can drive outcomes.
9:50am — Taking Cost of Your Indexability: How you can Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take cost over the indexability of your web site! With a give attention to aggregators and classifieds, Areej will share recommendation on methods to greatest scale back index bloat for big web sites. Diving into parameter dealing with, sitemap logic, robots directives, and extra, we’ll additionally assess methods to analyze probably the most impactful adjustments, methods to get sign-off from senior stakeholders, and methods to prioritize work with product groups.
10:25am — Networking
Open time for attendees to attach with different attendees and MozCon companions.
10:50am — Reporting for Responsibility: Why You Must Begin Utilizing GA4 TODAY
Brie E Anderson, Proprietor, Founder | BEAST Analytics
Very like with some other change, the change to Google Analytics four could seem daunting and a bit ineffective. Nevertheless it’s higher to get began now earlier than you must. Plus, on this presentation we’ll uncover secrets and techniques Google arms out in GA4. Then, stick round to see what’s new and could also be even higher sooner or later.
11:15pm — Counterintuitive Content material: How New Tendencies Have Disrupted Years of Dangerous Recommendation
Casie Gillette, Senior Director, Digital Advertising | KoMarketing
Together with the always-shifting panorama, one of many largest issues we as entrepreneurs wrestle with is the sheer quantity of data. For years we have been instructed we needed to produce as a lot content material as attainable. Then we have been instructed to give attention to high quality however we nonetheless needed to have a constant schedule. What about YouTube or voice search or TikTok? The very fact of the matter is, there is not any one technique to do content material marketing. On this session, we’ll have a look at content material from a completely completely different perspective and speak about how one can begin creating content material by yourself phrases.
11:55 — To Submit or To not Submit: What We Realized From Analyzing Over 1,00zero Google Posts
Pleasure Hawkins, Proprietor | Sterling Sky Inc
What worth do Google Posts have, and the way ought to the common SMB prioritize them? Dive into the information from two research performed by Sterling Sky to reply these questions.
The primary examine analyzes over 1,00zero Google Posts to see what varieties carry out higher primarily based on clicks and conversions, and measures the affect of assorted options equivalent to inventory pictures, emojis, titles, and extra. The second seems at whether or not posting on Google has any affect on the place your corporation ranks within the native pack. Findings from each may have you reevaluating your shoppers’ Google posting technique!
12:30pm — Networking
Open time for attendees to attach with different attendees and MozCon companions.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, web optimization Supervisor | Obility
The lengthy gross sales cycles offered in B2B pose a singular set of challenges for changing guests into coveted customers. Success requires a strategic strategy that goes past the touchdown web page to incorporate your complete web site. On this session, we’ll have a look at three tried-and-true strategies for growing your conversion charge and profitable extra enterprise.
1:20pm — Past the Fundamentals: 5 web optimization Tips for Uncovering Superior Insights from Your web optimization Knowledge
Rob Ousbey, VP Technique | Moz
Fashionable SEOs don’t have any scarcity of knowledge, however you possibly can study even MORE about your web site, content material, hyperlinks, and rivals by working smarter, not more durable. Rob will present you methods to breathe new life into your normal web optimization information, and stroll away with extra superior insights which are positive to impress your group (and your boss!)
2:00pm — The Chilly Exhausting Reality about CTR and Different Frequent Metrics
Britney Muller, Serial Entrepreneur + Knowledge Science Pupil | Data Sci 101
Reporting on web site efficiency is an integral a part of web optimization, however not all metrics are created equal. In case you suppose your metrics are telling the complete story, suppose once more. Begin constructing extra insightful reporting strategies with information science. On this session, Britney will present you methods to quash your reporting woes and make simple work of figuring out precisely why your web site’s efficiency modified.
2:35pm — Birds of a Feather Dialogue Teams
Be part of fellow attendees in one in every of our Birds of a Feather Dialogue teams to share concepts, and community with friends round a standard subject. Birds of a Feather teams are casual, peer-to-peer conversations.
three:00pm — That’s a wrap on Day 2!
Networking stays open till three:30.
Wednesday, July 14th
eight:30am — Networking
Open time for attendees to attach with different attendees and MozCon companions.
9:00am — Day three Opens!
9:10am — The Quick & The Spurious: Core Internet Vitals & web optimization
Tom Capper, Senior Search Scientist | Moz
Core Internet Vitals are all the fad, however do they dwell as much as the hype? Tom explores the actual web optimization affect of Google’s shiny new metrics, which of them you really need to fret about, and methods to prioritize fixes.
9:50am — The Final How-To for Faceted Navigation web optimization in E-commerce
Luke Carthy, eCommerce Consultant
One of many largest FAQs in e-commerce: “How do you handle faceted navigation when it comes to SEO?”
We’ll ask the powerful questions and reply them head-on! Be part of Luke as he walks by way of case research, real-world examples, and methods to leverage faceted navigation to essentially capitalize on high-converting long-tail key phrases. In case you’re in e-commerce, you gained’t wish to miss this!
10:25am — Networking
Open time for attendees to attach with different attendees and MozCon companions.
10:50am — Let the API Do the Work: Harnessing Pure Language for Extra Productive web optimization
Miracle Inameti-Archibong, Head of web optimization | Erudite Agency
Key phrase analysis is an important course of in getting insights into your client behaviour. Nonetheless, it’s typically a really guide and labor-intensive course of. How can we velocity up the method so we are able to get to engaged on our implementations and getting outcomes? Miracle walks by way of sensible methods entrepreneurs can use APIs to do the heavy lifting and save time.
11:15am — A Reside Information to Discovering & Filling the Gaps in Your Hyperlink Technique
Amanda Milligan, Advertising Director | Fractl
Is your hyperlink portfolio robust sufficient to face up to every part Google and your rivals throw at you? In case you’re hyper-focused on acquisition and also you ignore technique, you may find yourself with a pile of weak backlinks that are not related — and will not transfer the needle. Aggressive evaluation is your key to discovering and filling the gaps in your hyperlink constructing technique. I will stroll you thru the method start-to-finish.
11:55am — From the Medic Replace to Now: How the E-A-T Ecosystem Has Reworked Natural Search
Lily Ray, Senior Director, web optimization & Head of Natural Analysis | Amsive Digital
Be taught why E-A-T (experience, authoritativeness, and trustworthiness) has taken a entrance seat in web optimization discussions lately, the quite a few locations the place Google focuses on E-A-T, and the way the rising emphasis on surfacing authoritative content material has drastically modified the natural search panorama throughout search, Information, Uncover, YouTube, and extra.
12:30pm — Networking
Open time for attendees to attach with different attendees and MozCon companions.
12:30pm — Networking
Open time for attendees to attach with different attendees and MozCon companions.
12:55pm — Recreation-Altering Methods to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you need out of your key phrase information. Unlock your latest web optimization secret weapon with this deep dive into the ability of the Google Search Console API. This game-changing software will assist you crush the competitors, promote web optimization to your group, and win prospects with deep web optimization insights you had no thought have been out there.
1:20pm — The three Most Necessary Search Advertising Instruments…Your Coronary heart, Your Mind, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a sport of rankings. Just one can win the #1 spot and small tweaks can imply the distinction between rating #1 and #5. In case you’re utilizing the identical instruments as everybody else, what aggressive benefit are you bringing to the desk? Wil exhibits you methods to rework your information into profitable insights with three instruments everybody has at their fingertips: your coronary heart, your head, and a willingness to query every part you thought was true about web optimization.
1:55pm — Birds of a Feather Dialogue Teams
Be part of fellow attendees in one in every of our Birds of a Feather Dialogue teams to share concepts, and community with friends round a standard subject. Birds of a Feather teams are casual, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Chicken, CEO of Moz
That’s a wrap on MozCon Digital 2021! Stick round for networking till three:30, and hope to see you once more subsequent 12 months!
See you there?
Chatting with audio system by way of Q&A, connecting with friends and potential companions in Birds of a Feather teams, absorbing all of the information for one more fruitful 12 months of marketing… we won’t wait to share it with you!
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The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking
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The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
https://ift.tt/3wzESV1
0 notes
Text
The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
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Text
Hey Neighbour! - Part 5
Word count: 2.5k
Pairing: Ally Mayfair-Richards x Reader
Warning: Flirting with a huge side order of fluff
A/N: Enjoy loves! I don’t know how well this chapter is but I hope you like it x
Tags: @waitingfortheendtocome @natasha-danvers @creepingwolfberry @coconutlipss @saucy-sapphic @minavenable @pearplate @r0an0ke @mssallymckenna @grilledcheeseandguavajelly @venablemayfairgoode @veteranwerewolf95 @chewbacca0805 @pluied-ete @supremeinlilac @nyx-aira @witchxaf @black--widxw @fireflyglass @cordeliafoxxe @d14n4ol @bluevelvetbitxh @amethyst-bitch
Not my gif!
Part 5
Pulling up outside of Ally’s driveway you try to keep up with Ally’s rapid steps as she frantically opens her front door making a beeline to an upset Oz and a distraught Lily who seems to have tried her hardest to console the boy. You frown sympathetically knowing that at the end of it all only his mothers comfort will soothe his nightmares.
“Oz! Are you okay baby?” Ally asks frantically, moving to crouch next to the boy cupping his full cheeks as she attempts to wipe away his tears. His low mumbles are too quiet from your position in the doorway but from the knowing look that passes through those mature brown eyes, you know this is a recurring nightmare. Ally quietly dismisses Lily thanking her for her efforts with a small squeeze to her shoulder as she rubs Oz’s back as one more attempt to comfort him but his attention is solely glued to his mother as he cuddles in close to her, his face tucked securely between her shoulder and neck. Leaving the two alone you move to walk Lily back to her car, allowing the mother and son a private moment.
“I’m so sorry I ruined your date this evening with Ally,” Lily murmurs, guilt evident within her voice. You shake your head dismissing her apology with a wave of your head.
“You didn’t ruin anything, Lily. Oz is the main priority here I would expect the same if Amelia had a nightmare and I wasn’t there.” you reassure, feeling grateful that when Amelia has nightmares it’s few and far between. Lily remains quiet for a moment as you go to open her car door for her. Her eyes find yours for a moment as she calculates her next words.
“It’s nice to see her so comfortable around someone again,” she pauses for a moment as she tries to find the right words. “You all seem to fit well together, you're good for each other. I hope you guys get another chance to go out again and I promise not to cut it short this time,” she murmurs sheepishly, a gentle smile appearing on her lips. You fluster over her words, your lips fighting the urge to smile wide at her observation. For someone so young she definitely doesn’t miss a trick.
“Does that mean you’re offering to look after Amelia as well? Because I gotta admit her current babysitter's a bit of a dismal,” you joke, looking around as if your brother could hear you. Lily laughs no longer feeling awful about the situation.
“I’ve seen them two together, I think I’d need double the pay and counselling after that ordeal” she jokes back, before her eyes widen as she realises her words. “Not that Amelia is a bad kid I-” you stop her from her ramblings as you laugh patting her shoulder in reassurance.
“I know Lily, you get yourself home now and drive safe okay. Text Ally once you’re home I know she worries,” you insist. Lily nods her cheeks blushing red as she hurries inside her vehicle, waving sheepishly at you as she sets off.
You make your way back into the house amused at the shy babysitter before suddenly feeling awkward as you watch Ally rock Oz in her lap whispering soothing words to the boy who smiles and laughs at his mothers attempts to make him smile. You can’t help the small smile that graces onto your lips watching the private moment, you suddenly realise that you may be trespassing on the intimate moment which makes your shuffle on the spot debating on letting your presence be known by the two or allow them a few more moments. Your decision is made as Oz’s eyes find yours from across the room, he grins sheepishly at you from his mothers shoulder.
“Hi Y/N,” he mumbles tiredly. His greeting makes his mother turn to face you as well, identical brown eyes taking in your form you can see the apologetic gaze from your position by the doorway. You smile widely at the young boy before winking subtly at his mother a silent reassurance passes between you both at the gesture as Ally seems to relax. You move to crouch in front of the boy by the sofa holding your fist out for him to bump which he does happily.
“Hey, bud. You had a nightmare huh? That must have been scary,” you sympathise with him, watching him nod in agreement at your words shivering slightly as he recalls his terrors.
“Super scary,” you nod, understanding the small boy’s fears. After everything he went through a few years ago with his other mother and the cult that terrorised his family, the poor boy is bound to be imbedded with nightmares.
“You know what I tell Amelia when she has a nightmare,” he nods silently waiting for you to continue. “I tell her to imagine me next to her holding her hand because as long as I’m there with her no one will ever hurt her,” you pause as your gaze meets Ally’s. “Just like with your mommy, she would never let anything harm you because you’re her baby and she loves you very much and love is the most powerful thing, it can conquer any nasty monsters in our dreams,” you explain watching his innocent eyes sparkle at your words.
“Mommy always looks out for me!” he exclaims, the remaining essence of his nightmare no longer in his mind. Ally cups the side of his head and holds him close, her glossy eyes stare right back into your own. A look of gratefulness passes across her beautiful brown eyes as she mouths her thanks. You nod once, smiling at the brunette as you go to stand brushing your fingers through his thick blonde locks in comfort before subtly moving your hand to tuck Ally’s brown strands behind her ear, her eyes flutter briefly at your light touch feeling her press slightly against the palm of your hand briefly.
“I’ll see myself out, thank you for a wonderful evening,” you whisper, your eyes meeting Ally’s as she debates with herself.
“Let me walk you across at least,” she fights, looking down briefly at the half sleeping boy in her arms. Squeezing her shoulder gently you reassure her that you can make it across your lawn without any trouble and to get her tired boy to bed. Ally stubbornly stands adjusting a now sleeping Oz in her arms as she stands close to you, her side that is not holding Oz leans close to your side as her lips graze softly against your warm cheek.
“Good night, Y/N. Rain check?” her voice hopefully, as her raspy voice becomes deeper the night's events finally catching up with her. Your lips hover close by her ear.
“Oh most definitely, Senator.” you husk, watching her gape at your braveness with Oz so close. You can see the mischievous glint in her eyes but she remains silent, her lips quirking in anticipation. Stepping from within her space you move for the front door, smiling widely at your neighbour taking in her form and her son who rests close against her chest and shoulder.
“Sweet dreams you two,” you mutter, winking once before heading out into the dark outside leaving the small family to rest for the night. Excitement bubbles through you as you count down the minutes to see her again.
***
You woke up to the smell of fresh pancakes and burnt bacon, startling awake as you come around from your dreamy haze. Racing down the stairs you sigh in relief as you take in your brother and daughter plating up breakfast, you had thought your brother left not long ago assuming how much work had picked up for him in the last few months.
“I thought you were out early today?” you ask, rubbing the sleep from your eye as you move to greet your daughter who sits nicely at the kitchen counter waiting patiently for the sugary goodness.
“Hey baby.” you mutter into her hair, as you take a seat next to her. Rupert places a freshly brewed coffee in front of you making you smile gratefully for his thoughtfulness. Your smile turns into a scowl as you watch him grin mischievously.
“What and miss out on the details of your evening?” he teases, quickly diverting from your hand that swings for his bicep. He chuckles as he brings over the plates handing Amelia her orange juice. You fluster at his pinning gaze, knowing that with Amelia here you have to be careful on what you reveal.
“It was nice actually, really nice.” you murmur before taking a sip of your morning coffee. He wiggles his eyebrows suggestively above Amelia’s head making you scowl at his immaturity.
“I bet,”
“Not like that you idiot, we made cookies at her restaurant,” you elaborate, as Amelia’s gaze shoots towards you, a pout in place.
“I wanna make cookies at Ally’s shop!” she whines, sulking slightly as she munches on her pancakes.
“Well maybe you and Oz can come next time and we can all make cookies,” you suggest, knowing how much she enjoys being in the Mayfair-Richards company. Her eyes sparkle at the idea as she grins rambling on about the different types of cookies you could make. Your brother grins from beside her before whipping his hand forward in a ‘whipped’ motion, the movement startles Amelia next to him who tries to copy him by making the whipping sound.
“That’s right Amelia-cakes, your mom is whipped.” he jokes further as your daughter laughs nodding in agreement with his words without fully understanding them. A knocking sound from the front door startles you all from your moment, as you frown in confusion, certainly not expecting anyone this early.
Standing you make your way to the front door, glancing through the peephole to see blurry blonde hair. Smiling you open the door and come face to face with the young boy from next door who you have grown fond of. Oz stands wrapped up warm in his coat and beanie hat that looks similar to Amelia’s, as he grins softly and waves.
“Good morning Oz, does your mom know you’re here?” you ask, leaning against the doorframe as you glance over towards their driveway searching for the familiar brunette. You finally spot her by her car carrying two brown bags up the driveway, she must sense eyes on her as she turns slightly meeting your gaze. Her lips twitch into a small smile as she attempts to wave, she holds out a finger gesturing for you to wait a moment while she settles the bags down by the doorstep before making her way over. Your eyes widen briefly as you remember your attire, folding your arms across your slightly exposed chest, brown eyes trail up your form taking in the thin piece of material noticing the small dip by your chest. You clear your throat startling her intense gazing.
“Good morning Ally,” you voice lower than you expected as you shuffle in place. Her lips twitch as her brown eyes sparkle.
“Good morning indeed,” she murmurs, biting her bottom lip briefly. Your eyes lock with hers for a moment as that familiar tension between you manifests, like metal to magnets you’re drawn to each other's space and presence.
“Ozzy!!” Amelia’s voice screeches from behind you, making you cringe at the loud volume. Ally laughs in understanding as her gaze finally leaves your own and zones in on a running Amelia. Oz beams at her as she rushes forward hugging her best friend, she pulls back and pats his head inspecting the new piece of clothing.
“Your hat is like mine!” she exclaims, as Oz grins sheepishly his pale cheeks blushing.
“Your beanie is really cool, so I asked my mommy if I could have one as cool as yours,” he explains, as Ally smiles fondly down at the two. At the mention of the brunette, Amelia turns her gaze to your neighbour and launches forward wrapping her arms around her legs as Ally chuckles in surprise before bending down to greet her properly.
“Well what a lovely way to be greeted in the morning,” she comments, brushing the few stray pieces of hair out of Amelia’s face.
“Can we bake cookies at your shop!” Amelia asks, her eyes growing big and round as she pouts at the poor woman who seems to be struggling under her endearing expression. That face has been known to get away with anything.
“Of course you can sweetheart! How about next weekend?” Ally suggests, her eyes seeking out yours for permission. You happily nod along, excited at the idea of spending more time with the brunette. Amelia cheers holding onto Oz’s hand as she pulls him deeper into the house to go and tell her uncle and to introduce her new friend to him. Ally goes to protest but the two disappear out of sight before she can breathe a word, leaving you alone together at the front door. Her dark eyes admire your form slowly, taking in every curve and exposed skin.
“I’ve never met someone who looks this good after just waking up,” she murmurs, her eyes never drifting from your body. You fluster at her words, biting your bottom lip feeling shy by her gushing compliment and intense gaze. You decide now isn’t the best time to continue with this back and forth flirting in case prying ears were nearby and you don’t just mean the children.
“Would you like to come in? I was just thinking about taking Amelia to the park if you wanted to join us?” you offer, hoping she would say yes but the small frown that appears onto her dark brows vanquishes any hope you had for spending more time with the brunette today.
“That sounds wonderful but I have a campaign meeting in about an hour and with the election in less than two weeks-”
“Oh god yeah, honestly don’t worry about it maybe next time?” you suggest hopefully, Ally nods and promises next weekend you can do something together and with the kids. You continue to talk briefly at the door realising the meeting is being held at Ally’s house, you offer to look after Oz for the day while she attends to her campaign meetings. Ally shakes her head insisting that Oz would be okay and can entertain himself while she works but you insist that since Amelia doesn’t seem to be letting go of her new friend anytime soon, you were sure they’d appreciate the run around at the park.
“Are you sure? Honestly, I’m fine with keeping Oz at home with me. I don’t want to disrupt your day with Amelia,” you lace your fingers through hers to stop her from her ramblings.
“Ally, it’s okay I would love to take Oz out with us. Besides it takes a bit of stress off your shoulders for a few hours,” you reassure, squeezing her hand. Her bright smile makes you melt on the spot feeling your chest flutter at the sight.
“You’re too good to me,” she whispers, brushing your cheek with the tip of her finger, her eyes full of gratitude and fondness. You shrug feeling sheepish at her physical gesture of thanks muttering a ‘no problem’.
“Would you like to come in for a moment? I think they’re in the backyard,” you assume, sharing a small smile with Ally as you refer to the two best friends. She nods brushing herself past you, making sure her chest brushes briefly against your own, your eyes flutter for a moment enjoying the way your body reacts to hers. That exciting spark that radiates throughout your body whenever you’re near her it both excites and terrifies you.
You follow close behind her as you enter your kitchen area, you relax when you notice the empty area catching glimpses of your brother outside with Amelia and Oz keeping them entertained.
“You have a beautiful home, Y/N.” Ally comments, her eyes taking in the newly installed kitchen counter and sink. You smile as you thank her, feeling proud of your new home, Ally moves towards the backdoors watching the two run around after your brother. Ally smiles fondly as she takes in Amelia’s pyjamas under her coat and wellingtons enjoying how carefree the two are whenever they’re around one another. You stand next to her for a moment enjoying the same view in front of you.
“I should call them back in, Amelia’s gonna end up with muddy pyjamas and she’ll only be upset for ruining her favourite set.” you explain, muttering to yourself. Ally chuckles quietly next to you.
“Probably for the best,” she says, laughing as they both managed to finally tackle your brother to the ground. You can faintly hear him call for help, as his eyes find you both by the backdoor.
“Please come and get your children, they are both menaces,” he complains, grunting as Amelia accidently knees him in his stomach trying to get back onto her feet. You shake your head at their antics before stepping forward and begrudgingly helping your brother.
“Come on you two, leave him alone. You guys are far too strong for him,” you tease, reaching a hand out for Amelia to take. Oz runs to your side, laughing at your brother's offended expression.
Ally places her hands on top of Oz’s shoulders as he enters back through the house, you following not far behind.
“Oz, how do you feel about spending the day with Amelia and Y/N?” she asks him. His eyes widen in excitement as he nods.
“Yes! What are we doing Y/N?” he wonders, Amelia steps up next to him and explains your plans of playing at the park and picking some ice cream on the way back.
“Aw man, I’m missing out on Ice cream?!” Rupert exclaims, pouting at his niece and her new friend. She pats his back in some form of comfort.
“It’s okay Uncle Rupie, I’ll save you some for next time!” she promises, before coming distracted with talks of favourite slides and swings with Oz. Your brother eyes Ally who stands close to you as she watches the two move towards the living room.
“So you must be Ally, I’m Matt this one’s handsome brother,” he charms, grinning from ear to ear. Ally smiles amused at his charming ways, but her eyes fall onto you.
“He’s a real charmer huh?” her question directing towards you, as you grin playing along with her teasing mannerisms.
“Oh yeah a real stud, also your name isn’t Matt jackass,” you joke back, as his eyes glare at your smug form.
“Your name isn’t Matt silly! It’s Uncle Rupie!” Amelia exclaims, entering back into the kitchen with Oz in toe. Your grin widens further as your brother flusters.
“Oh yeah I forgot, Matt is your name when you’re trying to hit on the ladies,” you joke further, as Ally’s eyes sparkle with amusement. He puffs out his chest in defence before deflating.
“Rupert doesn’t work well with the ladies okay? Matt does. Rupert is an old man’s name,” he explains, as you all laugh at his sad expression. You move forward and pat his cheek mockingly.
“I don’t think either works well with them, brother.” You smile innocently, as you move to make Amelia and Oz a drink. Ally’s lip twitches in amusement as she watches you move around the kitchen but startles out of her daydreaming remembering what she needs to do before the meeting starts.
“I better get going then!” she announces, turning her attention onto Oz as she crouches down to hug him goodbye. “Be good okay, I’ll see later on.” she promises, kissing his forehead and standing. Ally smiles at your brother and holds out her hand for him to shake which he takes happily.
“It was nice meeting you… Matt,” his cheeks flush at her teasing tone as you laugh at his embarrassment. Rupert glares at you before turning his attention onto his niece leaving you with a free moment to walk Ally over to the front door. She turns to face you by the door and lightly kisses your cheek.
“Thank you for doing this,” her voice full of warmth and gratitude. Your lips twitch fighting back a wide smile.
“Of course, I’ll see you later on.” you whisper back, her lips an inch from your own. The silent urge to kiss her lips again burns strong within you but you resist knowing a rude interruption is possible. A knowing look passes between you both as Ally steps back and smiles once more before rushing back across to her porch to collect her grocery bags by the doorstep and with a final wave in her direction you head back inside to change for the day.
She’s going to be the death of me.
***
The day passed by fast with both children slowly starting to tire out after a fun filled day in the fresh air, stomachs full with hot delicious food and yummy cold treats. Now back at your house as the bright day slowly fades into night, you look around the new makeshift living room taking in the twinkling fairy lights that dangle around the made up Teepee giving the room a bright orange glow, pillows stacked all around with thick duvet covers spread out inside the Teepee. You stand holding the bowl of popcorn by the living room doorway watching as the two lie on their stomachs chattering away, laughing at the silly yellow creatures on the TV.
“I got popcorn!” you announce to the room, both heads turn quick in your direction at the mention of popcorn wide smiles spreading across their youthful cheeks. Moving forward you flop in between the two placing the bowl in front of you allowing them both to grab a handful. The movie continues with the three girls finally finding their home with their new father and his yellow minions, you watch as Amelia’s eyes flutter as her chin resting heavily in the palm of her hand, Oz following close behind.
“Alright you two, I think it might be best if we walk Oz back home now,” you mutter, looking over to the clock on the far wall you frown as you take in the time, realising that it’s getting late and still no word from Ally.
‘She must be really busy with this campaign’ you wonder to yourself, moving to get rid of all the empty bowls of sugary goodness hearing the collective groans and moans from two very tired children. You shake your head at their protest continuing into the kitchen, you look across through your window in hopes to catch a glimpse of her in her own kitchen and frown when you notice the lights off and the house in darkness. A loud knock startles you from your curiosity as you head quickly over to the door and open it wide. Ally stands slightly out of breath, her eyes apologetic as they meet yours.
“I am so sorry, everything got really hectic so fast and we were missing a few locations from the campaign tour and i-” you hands on her shoulders makes her pause as you smile at her chuckling softly.
“Ally it’s okay, we’ve had a great day today!” you reassure, watching a small pout play on her lips.
“I wish I had a fun day with you,” she grumbles slightly, making you laugh fondly at her. Your hands move from her shoulder to cup her cheeks briefly rubbing your thumb along her cheekbones.
“Next time, Senator.” you vow, before ushering her into the house. Her brown eyes widen as she takes in your neat little set up in the living room.
“Wow you guys have been busy today,” she says impressed by your hard creative work, a hint of sadness evident in her voice. You lean against the doorframe watching as she crouches down to see into the teepee as the small whispers of young voices escape the tent.
“Mommy!!” Oz exclaims, launching forward into his mothers arm who manages to hold his weight against her even in those heels. She laughs as she rubs his back pulling back to move his shaggy hair from his face.
“I love the little set up you guys have here,” she compliments, as your daughter's head pops out of the teepee.
“Come join us Miss. Ally, I have a star nightlight and fairy lights!” Amelia informs her with enthusiasm. Ally smiles fondly at her and cups her cheek briefly.
“Sounds wonderful, sweetheart.” she mutters, warmth evident in her tired voice. The two entice the brunette into the tent as she tries to protest. Her gaze searching yours for help, you laugh and merely shrug your shoulders.
“If I had to get in there, it’s only fair that you do too.” you chuckle at her glaring expression but you can see the bright glint in her eyes. She removes her heels as crawls into the teepee giving you a nice view of her behind for a moment before she disappears completely into the makeshift tent. Amelia’s head pops out again as she looks at you with a confused expression, tilting her head slightly.
“And you mommy, come on come on,” she rushes, waving you over. You sigh and begrudgingly crouch and crawl inside the teepee. The extra body doesn’t leave much room for you all to sit around which forces you to lie down onto your back next to Ally, Oz on her other side with Amelia on your other. You and Ally remain silent for a moment as the other two tell Ally about their day in hushed voices, you both grin at their words and storytelling while watching the twinkling lights above. You tense for a moment when you feel a hand brush against your fingers that rest at your side, brown eyes rest upon your face with a small smile in place making you match her expression.
“Mommy’s good at making days special,” Amelia informs Ally from your other side, as she snuggles into you. Ally raises an eyebrow and answers your daughter, her gaze still locked with your own.
“Yeah, she’s amazing Amelia-cakes,” her voice no more than a whisper, your head turns towards hers at her words making you flush. A moment of silence settles across you all, but Ally’s eyes say plenty of words that are left unspoken making your heart flutter and burst as you both come to the realisation.
‘I’m falling for this woman’
Ally lays her head against your shoulder, as you all bask in the quietness of the room watching the twinkling lights scatter across the inside of the teepee. Your eyelids begin to flutter as you fight to stay awake and bask a little more in this close embrace but sleep starts to win as you succumb to the darkness.
***
The different weights that lie against your chest startles you awake from your peaceful slumber as your blurry eyes take in the different coloured hair on either side of your chest, a small foot sticks up across Ally’s hip as you blink a few times regaining senses. The small shift stirs Ally awake as she moves her head from your chest, your hand still resting a top of hers that lays against your stomach.
“Good Morning’,” you whisper, feeling a small smile play against your lips. Her eyes lift to meet your gaze as she greets your good morning with a breath-taking smile.
“Yes, definitely a good morning,” she whispers back, reluctantly removing herself from your chest to help settle Oz next to her who seems to have slept in an eagle position, his knee digging into her side. You focus your attention onto your daughter who seems to still be in a deep sleep brushing the hair from her face. You settle her onto the pillow allowing her to sleep further as the sun starts to stream into the room.
You both crawl out of the teepee without disturbing the two, tip toeing your way out of the room and into the kitchen. You laugh quietly as you take in Ally’s attire, still dressed in her formal senator wear that’s now crinkled from sleeping in it.
“Nice outfit,” you tease, grabbing the coffee mugs from the cupboard to make you both a fresh cup. She glares playfully at you as she makes her way over to you, with your back now turned as you concentrate on making the fresh beverage the weight of her front against your back startles you slightly as her warm breath hits against your neck.
“It would look better on your kitchen floor,” her sultry voice vibrates against your skin as her teeth nip briefly at your earlobe making you suppress a moan.
“Ally I-”
“Mom!” The distant sound of Oz’s voice startles you both from your heated moment as you both sigh in disappointment. Ally looks at you for a moment before squeezing your hand.
“Maybe next time yeah?” her teasing voice, leaving a low heat in your navel as you nod mutely. Ally saunters away making sure your gaze is on the sway of her hips as she leaves to see to her son in the other room.
Well fuck.
#ally mayfair richards x reader#ally mayfair richards#sarah paulson#sarah paulson x reader#ahs cult#Hey Neighbour! series#ally mayfair x reader
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The MozCon Virtual 2021 Final Agenda
This year's MozCon Virtual is right around the corner, and we couldn't be more excited! If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space, or even your sofa.
On July 12th, 13th, and 14th, join Ringmaster Roger under the MozCon big top for insights and tactical presentations from industry leaders, plus the opportunity to connect and network with fellow attendees!
Tickets are just $129 for Moz subscribers until May 31, including access to the professionally produced video bundle (a $350 value!), providing incredible marketing thought leadership at an unheard-of price:
Save my spot at MozCon Virtual!
And remember, this is a great opportunity for our friends around the world and those who aren't able to travel to experience the MozCon magic live! If this will be your first time attending, we'd love to hear what talk you're most excited for in the comments.
Read on to see what your favorite industry leaders are speaking on this year!
All talk times are in Pacific, so keep that in mind when planning your day!
Monday, July 12th
8:30am – Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am – Welcome to MozCon 2021
Sarah Bird, CEO of Moz
The fearless leader of Moz will be welcoming each and every one of us to this year's virtual event, laying out exactly what you can expect over the next three days.
9:35am – Doing the Perfectly (Im)Possible: Debunking Digital PR & Link Building Myths in 2021
Shannon McGuirk, Client Services and Delivery Director | Aira
"You better be pitching that campaign into the press before 9am and definitely not on a Friday or Monday!”
“Link relevancy is important if you’re a link builder, but if you're a digital PR, it doesn't really matter.”
“You're asking the impossible to get links to category and product pages.”
Tired of hearing bold claims and questions like these? We are too. Shannon is going to challenge many of the digital PR and link building myths you're seeing debated on Twitter. From the old classic myths that stand the test of time and are always asked, through to new beliefs that are hot topics, she's going to use data, insights and case studies to show you how to cover some of these beliefs and improve your link building and digital PR efforts in 2021."
10:15am — The Science of Purchasing Behavior: How to Use it Effectively to Attract & Convert More Prospects Into Customers
Flavilla Fongang, Founder & Creative Brand Strategist | 3 Colours Rule
Some brands have achieved the dream: a large audience who believes in them, buying from them time and time again without questioning the value or authenticity of the products and services. And they've done it by developing an emotional connection with that audience. These days, it's more about building a community around your brand, rather than simply having clients. We'll explore the power of brand psychology that's been used by huge, successful brands such as Apple or Starbucks to earn customers that are loyal long-term.
10:50am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
11:15am — The Content Refresh: How to Do More With Less
Kameron Jenkins, Content Lead | Shopify
No matter where you work, there's something we all seem to have a shortage of... time. Combine that with ambitious traffic KPIs and you'll quickly realize that a 100% new content strategy isn't sustainable. Enter the content refresh. Learn how to identify and execute the best refresh opportunities so you can rank faster and increase your existing content ROI.
11:40am — Rule Your Rivals: From Data to Action
Dr. Pete Meyers, Marketing Scientist | Moz
Most competitive analysis ends in an avalanche of potential keywords to target, leaving you buried in indecision. Real case studies will show you how to forge your data into an actionable plan that drives strategic, targeted content. Escape from under the keyword pile and conquer your content rivals.
12:20pm — Build for Search: Modern Web Dev That Puts SEO First
Dana DiTomaso, President & Partner | Kick Point
With the debut of Core Web Vitals, modern SEO is more relevant to website development than ever before. Sure, we’ve always been thinking about title tags and making sure our pages convert — but the actual underpinnings of a website might have been left to your web development team and maybe that one technical SEO. They're likely very skilled people, but the chances of them thinking about how development decisions impact SEO are typically slim to none. Let's modernize the relationship between the web development process and SEO.
12:55pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
1:20pm — Internationalization Errors: How to Go Global Without Losing All Of Your Traffic
Jackie Chu, SEO Lead, Intelligence | Uber
Internationalization is one of the leading causes of technical SEO debt for multinational companies. We’ll talk through common internationalization mistakes and how to avoid them so you can win visibility and grow anywhere.
2:00pm — Mastering 3 Click + Engagement Signals for Higher Rankings/Traffic
Cyrus Shepard, SEO Consultant | Moz
Successful websites are all different, yet nearly all Google-ranked websites succeed in the exact same fundamental ways. In our quest to optimize for Core Web Vitals, mobile-first indexing, and JavaScript rendering, have we lost sight of the content and user experiences that dominate the very top of Google search results? In this presentation, Cyrus explores the three Google click and engagement signals that top-ranking web pages master: clicks, long clicks, and last clicks. Using examples and experiment results, he demonstrates how any website — and SEOs of all skill levels — can leverage these signals for improved Google traffic.
2:40pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:15pm — That’s a wrap on Day 1!
Networking remains open until 3:30.
Tuesday, July 13th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 2 Opens!
9:10am — Why Marketers Should Think More Like Investors To Drive Content Results
Ross Simmonds, Founder, CEO | Foundation Marketing
Every single piece of content your brand creates is an asset. So why do we view them as an expense? In this session, Ross will talk about the parallels between content marketing/SEO and the world of investing. From the techniques that take blog posts and landing pages to the moon, to the fundamentals of content investing to create a competitive advantage, learn how an investment mindset can drive results.
9:50am — Taking Charge of Your Indexability: How to Optimize and Prioritize Your Technical Work
Areej AbuAli, SEO Consultant
Take charge over the indexability of your website! With a focus on aggregators and classifieds, Areej will share advice on how to best reduce index bloat for large websites. Diving into parameter handling, sitemap logic, robots directives, and more, we'll also assess how to analyze the most impactful changes, how to get sign-off from senior stakeholders, and how to prioritize work with product teams.
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Reporting for Duty: Why You Need to Start Using GA4 TODAY
Brie E Anderson, Owner, Founder | BEAST Analytics
Much like with any other change, the change to Google Analytics 4 may seem daunting and a bit useless. But it's better to get started now before you have to. Plus, in this presentation we will uncover secrets Google hands out in GA4. Then, stick around to see what is new and may be even better in the future.
11:15pm — Counterintuitive Content: How New Trends Have Disrupted Years of Bad Advice
Casie Gillette, Senior Director, Digital Marketing | KoMarketing
Along with the always-shifting landscape, one of the biggest things we as marketers struggle with is the sheer volume of information. For years we were told we had to produce as much content as possible. Then we were told to focus on quality but we still had to have a consistent schedule. What about YouTube or voice search or TikTok? The fact of the matter is, there's no one way to do content marketing. In this session, we’ll look at content from an entirely different perspective and talk about how you can start creating content on your own terms.
11:55 — To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts
Joy Hawkins, Owner | Sterling Sky Inc
What value do Google Posts have, and how should the average SMB prioritize them? Dive into the data from two studies conducted by Sterling Sky to answer these questions.
The first study analyzes over 1,000 Google Posts to see what types perform better based on clicks and conversions, and measures the impact of various features such as stock photos, emojis, titles, and more. The second looks at whether posting on Google has any influence on where your business ranks in the local pack. Findings from both will have you reevaluating your clients' Google posting strategy!
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Maximize Your Conversions: Harnessing Full-Funnel Optimization for B2B Success
Joyce Collarde, SEO Supervisor | Obility
The long sales cycles presented in B2B pose a unique set of challenges for converting visitors into coveted users. Success requires a strategic approach that goes beyond the landing page to include your entire site. In this session, we'll look at three tried-and-true methods for increasing your conversion rate and winning more business.
1:20pm — Beyond the Basics: 5 SEO Tricks for Uncovering Advanced Insights from Your SEO Data
Rob Ousbey, VP Strategy | Moz
Modern SEOs have no shortage of data, but you could learn even MORE about your site, content, links, and competitors by working smarter, not harder. Rob will show you how to breathe new life into your standard SEO data, and walk away with more advanced insights that are sure to impress your team (and your boss!)
2:00pm — The Cold Hard Truth about CTR and Other Common Metrics
Britney Muller, Serial Entrepreneur + Data Science Student | Data Sci 101
Reporting on website performance is an integral part of SEO, but not all metrics are created equal. If you think your metrics are telling the full story, think again. Start building more insightful reporting methods with data science. In this session, Britney will show you how to quash your reporting woes and make easy work of identifying exactly why your website’s performance changed.
2:35pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
3:00pm — That’s a wrap on Day 2!
Networking remains open until 3:30.
Wednesday, July 14th
8:30am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
9:00am — Day 3 Opens!
9:10am — The Fast & The Spurious: Core Web Vitals & SEO
Tom Capper, Senior Search Scientist | Moz
Core Web Vitals are all the rage, but do they live up to the hype? Tom explores the real SEO impact of Google’s shiny new metrics, which ones you actually need to worry about, and how to prioritize fixes.
9:50am — The Ultimate How-To for Faceted Navigation SEO in E-commerce
Luke Carthy, eCommerce Consultant
One of the biggest FAQs in e-commerce: "How do you handle faceted navigation when it comes to SEO?"
We’ll ask the tough questions and answer them head-on! Join Luke as he walks through case studies, real-world examples, and how to leverage faceted navigation to really capitalize on high-converting long-tail keywords. If you're in e-commerce, you won’t want to miss this!
10:25am — Networking
Open time for attendees to connect with other attendees and MozCon partners.
10:50am — Let the API Do the Work: Harnessing Natural Language for More Productive SEO
Miracle Inameti-Archibong, Head of SEO | Erudite Agency
Keyword research is a vital process in getting insights into your consumer behaviour. However, it is often a very manual and labor-intensive process. How can we speed up the process so we can get to working on our implementations and getting results? Miracle walks through practical ways marketers can use APIs to do the heavy lifting and save time.
11:15am — A Live Guide to Finding & Filling the Gaps in Your Link Strategy
Amanda Milligan, Marketing Director | Fractl
Is your link portfolio strong enough to withstand everything Google and your competitors throw at you? If you’re hyper-focused on acquisition and you ignore strategy, you can end up with a pile of weak backlinks that aren't relevant — and won't move the needle. Competitive analysis is your key to finding and filling the gaps in your link building strategy. I'll walk you through the process start-to-finish.
11:55am — From the Medic Update to Now: How the E-A-T Ecosystem Has Transformed Organic Search
Lily Ray, Senior Director, SEO & Head of Organic Research | Amsive Digital
Learn why E-A-T (expertise, authoritativeness, and trustworthiness) has taken a front seat in SEO discussions in recent years, the numerous places where Google focuses on E-A-T, and how the growing emphasis on surfacing authoritative content has drastically changed the organic search landscape across search, News, Discover, YouTube, and more.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:30pm — Networking
Open time for attendees to connect with other attendees and MozCon partners.
12:55pm — Game-Changing Ways to Use the Google Search Console API
Noah Learner, Product Director | Two Octobers
Let’s face it, you aren’t getting what you want from your keyword data. Unlock your newest SEO secret weapon with this deep dive into the power of the Google Search Console API. This game-changing tool will help you crush the competition, sell SEO to your team, and win prospects with deep SEO insights you had no idea were available.
1:20pm — The 3 Most Important Search Marketing Tools…Your Heart, Your Brain, & Your [Small] Ego
Wil Reynolds, Founder & Vice President of Innovation | Seer Interactive
Search is a game of rankings. Only one can win the #1 spot and small tweaks can mean the difference between ranking #1 and #5. If you’re using the same tools as everyone else, what competitive advantage are you bringing to the table? Wil shows you how to transform your data into winning insights with 3 tools everyone has at their fingertips: your heart, your head, and a willingness to question everything you thought was true about SEO.
1:55pm — Birds of a Feather Discussion Groups
Join fellow attendees in one of our Birds of a Feather Discussion groups to share ideas, and network with peers around a common topic. Birds of a Feather groups are informal, peer-to-peer conversations.
2:30pm – Farewell and Goodbye from MozCon 2021
Sarah Bird, CEO of Moz
That’s a wrap on MozCon Virtual 2021! Stick around for networking until 3:30, and hope to see you again next year!
See you there?
Chatting with speakers via Q&A, connecting with peers and potential partners in Birds of a Feather groups, absorbing all the knowledge for another fruitful year of marketing... we can't wait to share it with you!
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