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theglassishalfsomething · 6 years ago

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Darcy Interviews Bing: Romance

1. Do you believe in love at first sight? If so, convince me!

I do believe in it! Proof: a family friend of mine met his wife at a Catholic youth group meeting and told the friend he went with to the gathering as they were leaving that he couldn’t live without her. He just knew. They’ve been married for 30+ years now.

Look- we’ve talked about this. I don’t believe in relationship at first sight- that’s crazy. And I don’t think that the love is fully formed or mature but I think it’s real, I think it’s love, and I think it can happen at first sight (meeting).

I’m not saying it’s the only way people fall in love. It’s not the way a lot of people do and that’s totally fine. I also think it’s something that irresponsible people can use as an excuse for irresponsible behavior and it doesn’t justify anything in terms of recklessness or even foolishness. You still have to get to know someone before you commit to dating them, you shouldn’t be reckless. But what’s in your heart, though fragile, undeveloped, “no proof, not much” IS love. That’s what it IS. It’s not something else!

And in a sense all love is love at first sight. As Christopher Marlowe says, “Who ever loved, that loved not at first sight?” Sometimes it just takes us longer to see it- the first sight happens down the road but it still happens in a moment. I totally get why people love the Darcy/Lizzy love story more than a more conventional love at first sight. I too am probably more moved by “I cannot fix on the hour or the spot or the look or the words that laid the foundation; it is too long ago. I was in the middle before I knew that I’d begun” than “I just knew” but then idk !!! they’re both beautiful!!

I tend to get in fights with people about this and I haven’t yet succeeded in convincing anyone of this and also it doesn’t really matter because I think it’s probably wiser that people don’t go around believing it and being convinced that the cute person you made eye contact with on public transportation is THE ONE and you “just know”. But I just. In my heart of hearts I believe it’s real.

Matt Damon met his wife at a bar okay!!!! Saw her across the room !!!! and KNEW. I didn’t make that up- that happened to him.

2. If you could spend an hour talking about love with one person, living or dead, who would it be?

Well, in truth I’d talk about it with my family and friends but as I already DO that I’m going to go with Taylor Swift and/or (hopefully and) Jane Austen. I think it would be pretty funny if they were both prosaic about it though. Being an artist and being an explainer/rhetorician aren’t the same thing and I love the idea of both of them being not very eloquent about something they’re so GOOD at talking about in other ways. Like the way you once described Megan Whalen Turner and Adam Driver as discussing their work in the same matter-of-fact, understated, unflowery way. (I think about that a lot.)

This question got away from me. I’d still want to talk to Taylor about it though haha.

3. Do you think that “opposites attract” is a more consistently true principle of successful romance, or can two similar people work together?

WHAT A GOOD QUESTION AND ONE ON WHICH I HAVE MUSED MUCH SINCE YOU FIRST POSED IT TO ME

I think in the end it comes back to the idea of balance. (#reylo, #willieverstopbeingthemostannoyingaboutthisNO) Romances, friendships, any kind of relationship works great and beautifully when there are complementary differences that create a natural check and balance between two people. We’ve all got to steady each other out you know. But romance especially calls for those differences in temperament and even outlook where faults as much as virtues help keep the other in check/help push the other to grow. Damon is so sarcastic, Elena is so sincere. She grounds him and cuts through his defenses; he draws her out of her seriousness and out of her head and makes her have a little more fun. Ben is contemplative and thoughtful and questioning, Rey reckless, impulsive, and action-driven. He steadies Rey’s unthinking action, she helps shake him out of his inaction. They’re better together. I could go on.

“Opposites attract” has definitely been overblown because I think having the same fundamental priorities and beliefs and values is most important in a marriage- the most important thing let’s be real- and even in terms of interests and outlook similarities are good. But the edge of difference in personality and approach is good- it’s what creates the spark! It’s what makes it work. Thank God (truly) that we aren’t all the same.

4. What is the greatest lie about romance that is widely accepted?

That romantic love can be separated from morality, from charity, and thrive. It can’t. As Lewis says in The Four Loves, “The rebellious slogan 'All for love' is really love's death warrant (date of execution, for the moment, left blank).”

On a (somewhat loosely) connected note, that’s why I side-eye those romances that start out and then continue against the wishes and support of family, friends, a wider community. I don’t want to overstate it! Parents, friends, community can be close-minded, unfair, hateful, wrong etc. FOR SURE. But marriages that start out against everyone else in their circle with no intention or desire for reconciliation, with just the two people involved feeling that “this is us against the world, we can defeat all odds!” are not a good idea. A couple’s reasons for cutting ties and starting out in isolation may be necessary but should never be undertaken lightly or as a matter of course because we all need support. We need each other.

“We’re In Love And Anyone Who Says We Cannot Do Whatever We Want Because Of That Hates True Love” feels like a default attitude in today’s culture, especially for teenagers, whenever any objections are raised. Objections should be raised. Sit DOWN and be willing to work your way through them and prove that you’ve thought about them and are ready for the risks and the work involved to make this the best thing it can possibly be. Stop being stupid!!! Your love is not the answer to everything!!!!! Your love cannot be your sole guide!!!!

But I mean, true love that wants the true good can. But that’s different from passion, emotion and it’s not what everyone is operating from you know? We’re messy and human.

5. What do you dream of for your own romantic future, if you do?

Judging by these answers, it seems that I think it’s far too big a risk!!

But I mean, dreaming. Hmm. wow this is making me feel very shy. (Can I lower my font size so it’s like I’m whispering.) I want.............I don’t know. Alright, apart from someone who agreed with me on what was most fundamentally important- faith especially obviously- I’d want to love and be loved very deeply. I want all the things we talk about- friendship, trust, someone who helps me grow, someone who challenges me, someone who loves me a lot whom I loved as much in return. It’s- yeah. This isn’t a good answer but it’s such a hard question.

6. Is I love you the most romantic thing that can be said, or are there other words you would choose?

you know I think “I love you” IS the most romantic thing !!! !!! Before you asked this I would have thought that I didn’t think that and I do love other verbal ways of expressing love but there is something about the words themselves that get to me. Whenever I hear it onscreen I kind of tear up a little bit. It’s why I always tend to ship canon couples at least a little bit because it’s like “BUT THEY LOVE EACH OTHER”. You know how I feel about Tyler and Caroline which is not much but there’s that one scene where he writes her a letter and it’s like “I will always love you” and i’m like “SHOOT ME I CAN’T TAKE IT.”

They’re such beautiful words, so straightforward. So ageless. They don’t change! Human beings have been saying them to each other for centuries.

7. How, in this crazy fandom world, do we identify relationships that are ACTUALLY toxic, versus those that are growing/developing/in need of work?

ahem ahem aHEM A relationship isn’t toxic because screenwriters decide to have the characters say it is without backing that up or with writing bad decisions. I’m not bitter I say bitterly with a bitter expression.

Relationships that are built on nothing but bad things- selfishness, control, abuse, lies- are toxic. Relationships that are separated from the pursuit of the good are toxic.

That said, and it’s a big “that said”, we’re all broken, we’re all damaged, we’re all wounded and sinful and I believe that things can get better, that people can heal so a lot of rhetoric around this topic strikes me as wrong. Tumblr especially tends to label conflict, challenge, and imperfections as toxicity and it’s just- no. Those are all parts of a healthy relationship in this fallen world.

Another way of putting it is that I think, in fiction especially, relationships that don’t DEAL with anything, that don’t involve the struggle of communication are not good. Lies and surface-level resolutions aren’t good.

I’m not qualified enough to talk more about it. (I mean it hasn’t stopped me so far but it’s stopping me here.)

8. Is love a choice?

Yes, but you can’t always control how you feel initially. You can always control what you do though, and it’s the doing that’s the most of love. To paraphrase Lewis, the feeling is just the spark that ignited it.

(*sings* “I can’t decide if it’s a choice, getting swept away”)

9. How do you like your romance, in fiction: full of light and sunshine, warm and constant, or tragically resolute?

All of the above. If I had to choose one I’d say “warm and constant” but all of it absolutely kills me. Screams into the void.

10. Tell me what kind of man I should marry.

Someone principled, steady, witty, kind. Also someone who’s a good cook and also who likes dogs so that you know they’re real and have at least one fault in your eyes.

#darcy interviews bing #romance #my answers get progressively shorter #i could ramble forever but it's getting late #amazing questions emma

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casualmaraudering · 4 years ago

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Youtuber Sirius AU

yes i’m making a post about a yt au in the year of the lord 2020 get over it

sirius’s channel is pretty varied - he posts with no particular schedule, or theme, he just. posts whatever he wants

there’s gaming videos. there’s just chatting about stuff. song covers - electric guitar, piano, or singing. but he also does a little bit of cinematography sometimes, or live streams where he composes songs

titles including: “why is Mr Darcy the perfect man” (which is 47 minutes long btw), “properly caring for a motorbike engine (tips)”, “beach trip + getting terribly sunburnt (no, i’m not actually a vampire)” “pranking my flatmate pt 39”

james features on his channel quite a lot, usually as a victim of pranks or someone to play games with

he gets famous cause his videos are so chill, and often super funny, not to mention he has a fucking fantastic voice and his covers are some of his most viewed videos on his channel. and welp. he is good looking

known as the eye candy of youtube pretty much

he’s got a wide fanbase and a huge instagram following, got quite a few interviews on TV and even a magazine cover

he didn’t expect to be famous, especially since he did it just cause he was bored, as a hobby more than anything, but hey, he has a great community and it works out fantastic tbh. the money is a plus, yes, but he already had a very cushy life cause of inheritance, so he donates most -if not all - of his yt income

remus isn’t famous at all. he's a student who works at a bookstore. he’s very much a Normal Person TM

he has the biggest fucking celebrity crush on sirius which is real unfortunate cause sirius has like 30mil subscribers and is pretty much a model on ig. and remus. remus is remus

he stumbled on one of his videos by accident. and sirius was gorgeous and funny and talented. and then he binged his whole channel. and the crush hit so hard

they get together somehow i don’t know, i didn’t plan out this post too much don’t judge me, but it probably involves remus freaking the fuck out about it a lot

sirius has always been pretty nonchalant about his sexuality but when he finally makes a video about it - titled “yes i really am gay it’s not just for a twitter meme” - it’s actually a rather serious video (aside some jokes) cause he wants to be a good role model for the younger queer boys that might be watching him

when they start dating, he doesn’t mention remus that much, but he does mention A Boyfriend, and his fans pick up on that quick cause hello, that’s new

remus’s guilty pleasure is scrolling through social media and seeing memes/posts about the mystery boyfriend and how whipped sirius seems

at first, remus doesn’t appear in sirius’s videos at all, for like a good couple months

when he does start appearing, at first it’s through comments off camera - it’s also when the people learn his name

cue fanmade videos like “remus bullying sirius for 29 minutes”, “remus being sassy (compliation)” or “sirius being gay for remus part 1/2347823432″

which just get better when remus finally does agree to be on camera

“compilation of remus looking at sirius like he’s the dumbest being on earth” “sirius hearteyes black” “remus being relatable for 12 minutes and 29 seconds”

sirius loves posting photos of them being cute together just because he loves his boyfriend okay? usually they involve remus hiding his face cause he’s insecure, but that’s so adorable sirius can’t be mad

sirius starts posting an awful lot of love song covers

honestly sirius probably reads fics of them for the laughs (and sometimes sends remus the hilariously bad ones so they can laugh together)

sirius saves every fanart he sees of himself and remus or just of remus. he has to

people go badshit when sirius posts an engagement photo and sirius is so fucking happy that he gets to just gush about his fiance on twitter as if he’s a schoolboy

like honestly. sirius’s twitter? remus. so much gushing about remus

their wedding video is the most viewed video of the year, and one of the most viewed videos of all times

remus ends up tweeting like “funny how five years ago i had a celebrity crush on that one hot youtuber and yesterday i married him” he’s living the dream tbh

sirius has fucking field day with domestic videos: “giving my husband cooking instructions except i only speak french (spoiler: it’s a mess)”, “mario kart with my husband” “reacting to memes of me and my husband”

a couple months after they’re married sirius has a chill live stream where all he does is literally just. talk about remus and how fucking happy he is in his life. it’s so gay. and so wholesome

there’s an ongoing meme within the community that everyone likes remus more than sirius. sirius runs with it and loves it cause he loves people raising his baby’s confidence. generally posts about remus? 10/10, reblog/retweet, saves them, sirius is his no.1 stan

there’s people hating on them, of course. people who shipped sirius with james. homophobes. people who are just jealous of remus. at first that hits remus a lot, like, he’s not used to getting hate DMs, so that sucks extra hard. but sirius always tries his best to cheer him up and hey, it doesn’t matter what the people say, cause sirius would drop his career immediately if remus as much as asked

another fandom favourite meme: sirius being a simp for remus. sirius never denies it

#i don't know what this is but here sdfjkdsfs #wolfstar #sirius black #remus lupin #my tag #headcanon tag #au tag #is this post coherent??? probably not. but im tired #i almost threw my deaf or trans remus in there but i tried to keep it fairly general dfhds

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superlocktvd · 3 years ago

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Heartstopper

Hello Guys,

Its been over a month that Heartstopper released, and every time I think the fandom is slowing down, a new interview pops up, following which a new info about the cast pops up following which you get the greatest news that can be there for a show which is not 1 but a 2 season renewal.

All hail Alice Oseman for this series!!!! Netflix too for not (in a polite manner) fucking it up.

I have a lot of thoughts, which were put on hold due to the normal life because one needs to do all that to have simple pleasures in life. Over the month there hasn’t been a day I haven’t read about Heartstopper. When I first saw the teaser it promised itself to be a cute story in a very rom-com setting. The trailer came and my interest was piqued. Netflix dropped all its episodes on 22nd April and binging it was the only way to do it. It took me roughly 4-5hrs and in lack of better words I wasn’t the same.

The show is Perfect. I don’t think any words suits it. It’s perfect who already recognize themselves, it’s perfect for those you are discovering and learning about themselves, it’s perfect for those who need to check their action and behavior, it’s perfect those who don’t know how to approach this side.

Let’s start with basics shall we,

Storyline - Alice Oseman giving us what we didn’t know we ever needed. Although the graphic novel came back in 2016, which has a following itself, the show was decided to be adapted in 2019 and today in 2022 we finally have this beautiful piece in front of us.

Casting - A1, I don’t think you could have found anyone better for their roles if you searched with a candle anywhere. It’s like God was so impressed with this graphic novel that he made sure we have freaking re-incarnations of these characters. Kit, Joe, Yasmin, William, Sebastian, Corinna, Cormac, Izzy, Rhea and Tobie all were downright commendable. Hat’s off to you guys because no one could have done it better, especially when for so many of them it’s their first acting credit. Sebastian Croft and Cormac, you both easily bring out something in me that should not be named which goes to show how much I hate Ben and Harry, an unhealthy amount easily though. Please seek therapy.

Cinematography - Probably one of the best I have seen. Especially the Tara Darcy Kiss, because that scene is supremacy. It embodies everything good about being in love because that’s what it is all about isn’t it, to find someone you love even if it’s yourself.

Emotions - I have laughed, cried, sobbed, smiled, got angry and every other emotion that could possible existed has been felt during this watch. Also the other 4 times of re-watching. It’s always the same which is saying something. They were not overboard or fake, but natural and I think it resonated not just with me but everyone who watched it given the success it has risen to and continues to do so.

Music - By god, I have never heard a better playlist than Heartstopper, it was like every track was custom made for all the different situations that were happening. The songs embodied the situations perfectly because even without saying you can understand a lot just lyrics.

A lot of us regardless of age have been able to relate with different experiences that have been portrayed in the series. A lot of us have had nostalgia, something to reminisce and relive those ugly, harsh and even traumatic memories because the world and this society has not always been kind to those who don’t fit in their mold and idea of a person should be.

This series was treat to watch and highlighted so many things from the smallest things that matter to the biggest of conversations that needs to talked about. I’m thoroughly grateful for Netflix for renewing this show and I just hope the integrity, the soul and the charm this show had in season 1 is carried well into the other 2 seasons.

Can’t wait to see these people grow and succeed. The best is yet to come.

#heartstopper #alice oseman #charlie spring #nick nelson #charlie x nick #charlie spring x nick nelson #tara x darcy #joe locke #kit connor #sebastian croft #yasmin finney #william gao #tao x elle #oscar

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sarcasticbookaddict · 4 years ago

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Okay, so I just finished episode 86 of The Lizzie Bennet Diaries and I am sad that I am almost finished with the series. I haven’t really read/seen many adaptations of Pride and Prejudice. In terms of on-screen adaptations, I’ve seen the 1995 and 2005 versions plus Pride and Prejudice and Zombies. Also, Austenland counts too, I guess, since it has many elements as Pride and Prejudice. So The Lizzie Bennet Diaries is kind of the the first modernized version of the story I’ve seen and there are so many things I love about it, such as:

Fitz. Like honestly, I want to be friends with him. He is just so fun and outgoing. It makes me want to see some interactions between him and Darcy. Their impersonations of each other were great. Also, I appreciate the fact that he tried to be a wingman for Darcy, but it turned into an epic fail.

DARCY. Need I say more?

Well, I could actually talk so much about I love this version of him.

He looks so adorable with his bowtie. He really does give off a Newsie vibe.

And he is so awkward yet he still tries to be on camera for Lizzie.

AND DARCY AND LIZZIE FLIRTING DURING THE CORPORATE INTERVIEW EPISODE

LIKE WHAT THE FUCK

MY HEART CAN TAKE HOW ADORABLE THEY ARE

Gigi Darcy is such a precious character as well. I’d like to personally thank her for pushing Darcy and Lizzie together. Truly the captain of this ship.

But when she told Lizzie that she has said worst things about Darcy to his face, you can tell how much she regrets saying what she said. She truly respects her brother and wants him to be happy.

I really loved Lizzie’s interactions with Bing as well. She was pushing him to actually reach out to Jane. Were Darcy and Caroline trying to pull him away from Jane? Yes. But he allowed himself to be pulled away and just left Jane without having an honest and civil conversations, though. So, part of the blame does rest on him.

But I do like Bing. He is a really loving character. He kind of reminds me of a puppy.

I do think that the way the whole Lydia and Wickham situation was modernized was well-written and heartbreaking.

I am aware that there is a book version of the series and I am definitely eager to read it. Although, with my semester starting soon, I’m not sure I’ll have the time within the next few weeks.

So yes, this was just me rambling and fangirling because I really am enjoying this series.

Thank you for coming to my TED talk.

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artemisegeria · 4 years ago

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WV Final Rewatch Episode 7

kind of binge watching does relieve the cliffhangers.

I do like how Wanda reached for Vision the first thing upon waking up.

Why is it “quarantine-style” staycation? Presumably there is no coronavirus in the MCU.

It annoys me even more that the boys are not concerned about Vision and Wanda doesn’t try to go look for him.

Also, still uncertain about the source of the glitches.

Fuck Tyler Hayward!!! Every time I see his face, I hate him even more.

I wonder why the signal disappeared. I’m not sure that part is Wanda’s doing.

Poor Vision feeling his shoulder after the previous night.

I do like Vision and Darcy interacting, but I still want him to interat with Wanda and the boys more.

I do like the affirmation of “vibranium skin” to emphasize the boys’ connection to Vision, since that has been sorely lacking.

suspicious mole - the old idea of the witches mark maybe

I noticed the Fool the Guesser sign in the background - a nod to fooling fan theorists maybe

Darcy did not seem nearly as affected by waking up as others. Maybe because she’s had less grief in her life???

Who’s supposed to be the audience for the circus anyway?

Agatha, you dirty liar again!!!

Why are the twins only concerned about Wanda????????? I do not like that.

I must say Monica’s eye makeup is on point for being on the run all night. So is Darcy’s come to think of. Ah, the magic of television.

I’m curious what Monica is seeing with her new powers.

I really wish Wanda had told Vision everything, but I do like Vision’s mindset changing a bit.

It was definitely Agatha creating obstacles. I will take that with me to my grave, no matter what canon says.

Still appreciate Darcy being the biggest Scarlet Vision stan.

I wonder if the interviewer talking to Vision was also Agatha, or something created by Agatha.

🎶Agatha all along🎶 This is gonna be stuck in my head all day again.

#WandaVision #WandaVision spoilers #spoilers

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michaelandy101-blog · 4 years ago

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How We Became Digital Marketers in Just One Summer

New Post has been published on http://tiptopreview.com/how-we-became-digital-marketers-in-just-one-summer/

How We Became Digital Marketers in Just One Summer

Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called “Digital Marketing Search Fundamentals”, taught by Zack Duncan of Root and Branch.

Introduction

Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade. Instead, we learned about paid search and organic search along with some of the key concepts central to digital marketing. We also became certified in Google Ads Search along the way.

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I’m hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Now that we’ve completed the class, we wanted to share our thoughts on why we believe digital marketing matters — both for our lives today and as we look ahead to the future. We’re also going to cover five of the most important building blocks we learned this summer, that have helped us see how all the pieces of digital marketing fit together.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Some of us are recent grads in the midst of searching for our first jobs after college. Some of us are still in school and are actively looking for internships. We’ve all seen our fair share of job listings for positions like “Digital Marketing Intern” or “Digital Marketing Associate”. Given that the majority of us are marketing majors, you might think it’s safe to assume we would be qualified for at least an interview for those positions.

Nope.

Before gaining a solid foundation in digital marketing, we were often quite limited in the listings we were qualified for. But things have been changing now that we can say we’re certified in Google Ads Search and can speak to topics like digital analytics, SEO, and the importance of understanding the marketing funnel.

To help with growing freelance side businesses

Towards the beginning of the pandemic, a few of us were dangerously close to graduation with little to no hope of finding a job in marketing. Instead of binge-watching Netflix all day and hoping some fantastic opportunity would magically come our way, the entrepreneurial among us decided to see how we could use our current skills to generate revenue.

One of us is especially interested in graphic design and learned everything there was to know in Adobe Creative Suite to become a freelance graphic designer, starting a side business in graphic design, and designs logos, labels, menus, and more.

After this class, finding clients has changed in a big way now. Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world. With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!).

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

As consumers, we want to pay for quality goods and services at a fair price. Some basic digital marketing knowledge gives us a better understanding of why the search engine results page (SERP) findings show up in the order that they do. Knowing about keywords, domain authority (for organic search) and quality scores (for paid results) can demystify things. And that’s just on the SERP.

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. You may also be seeing the ad due to a prior visit to the brand’s website and are now in a retargeting audience (feel free to clear out those cookies if you’re sick of them!).

The more information you have as a consumer, the more likely you are to make a better purchase. These few examples just go to show how digital marketing training matters now, even if you are not the one actively doing the digital marketing.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

Your brand only matters if people know about it. You could sit in your room and put together the most awesome portfolio website for yourself and create a solid brand identity, but if no one else knows about it, what’s the point? Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

It would be terrible if your competition got all the business just because you didn’t use the simple digital marketing tools available to you, right? Digital marketing efforts can have many different goals ranging from making sales to just increasing general awareness of your brand, so get out there and start!

To become a more flexible contributor in future career opportunities

One thing we’ve heard consistently in the job search process is employers love flexible, cross functional employees. It seems the most successful and valued employees are often those that are not only experts in their field, but also have a pretty good understanding of other subjects that impact their work. Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. It’s going to be a whole lot easier talking with your copywriter and media team (and being taken seriously by them), if you have an understanding of how the text ads are built.

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That’s great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

Understanding data is a valuable tool for getting to know your audience and evaluating advertising campaigns. Seeing that your Google Search text ad has a poor click-through rate is only actionable if you have the foundation to take steps and improve it. Analyzing your website’s metrics and finding that you have a low average session duration is meaningless if you don’t connect the dots between the numbers and what they mean for your web design or your on-page content.

It’s pretty clear that the numbers don’t give much value to a marketer or a business without the ability to recognize what those metrics mean and the actions that can be taken to fix them. As we advance in our careers and have more and more responsibility for decision making, digital marketing fundamentals can continue to grow our experience with turning data into insight-driven action.

To optimize for conversions — always

Whatever the goal, it’s important to know if you’re operating efficiently in terms of your conversions. In other words, you need to know if you’re getting a return for the investment (time, money, or both) you’re putting in. When you’re operating to get the most conversions for the lowest cost, you are employing a mindset that will help your marketing efforts perform as well as they can.

Having a digital marketing foundation will allow you to think intelligently about “conversions”, or the kinds of results that you’d like to see your marketing efforts generate. A conversion might be a completed sale for an e-commerce company, a submitted lead form for a B2B software company, or a new subscriber for an online publication.

Whatever the desired conversion action, thinking about them as the goal helps to give context in understanding how different marketing efforts are performing. Is your ad performing well and should it receive more media spend, or is it just wasting money?

Thinking about conversions isn’t always easy, and may take some trial and error, but it can lead to making smart, measurable, and cost-effective decisions. And those decisions can get smarter over time as we get more and more familiar with the five key building blocks of digital marketing (at least the five that we’ve found to be instructive).

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

The marketing funnel (or the user/customer journey) refers to the process by which a prospective customer hears about a product or service, becomes educated about the product or service, and makes a decision whether or not to purchase the product or service in question.

It encompasses everything from the first time that brand awareness is established to the potential purchase made by the customer. The awareness stage can be known as the “top of the funnel”, and there are lots of potential prospects in that audience.

From there, some prospects “move down the funnel” as they learn more and get educated about the product or service. Those that don’t move down the funnel and progress in their journey are said to “fall out” of the funnel.

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

Understanding that there is such a thing as a customer journey has helped to frame our thinking for different types of marketing challenges. It essentially boils down to understanding where, why, when, and how your prospects are engaging with your brand, and what information they will need along the way to conversion.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

The slide below is our “SERP Landscape” slide from class. It shows what’s coming from paid (Google Ads), and what’s coming from organic search. In this case, organic results are both local SEO results from Google My Business, and also the on-page SEO results. Here’s a link to a 92-second video with the same content from class.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

These are search results with the highest AdRank who are likely willing to bid the most on the specific keyword in question. Since paid search is based on CPC (cost per click) pricing, we learned that the advertiser doesn’t incur any costs for their ad to show up, but does pay every single time the ad is clicked.

Although many CPCs might range in the $2 – $3 range, some are $10 and up. With that kind of investment for each click, advertisers really need to focus on having great landing pages with helpful content that will help drive conversions.

Organic search, on the other hand, is “free” for each click. But it also relies on great content, perhaps even more so than paid search. That’s because the only way to get to the top of the organic search rankings is to earn it. There’s no paying here!

Search engines like Google are looking for Expertise, Authoritativeness, and Trustworthiness (E-A-T) in content to rank highly on the SERP. In addition to making good local sense for Google, it all comes back to the core of Alphabet’s business model, as the slide below shows.

Understanding Google’s motivations help us understand what drives organic search and the SERP landscape overall. And understanding the basics of paid and organic search is an important foundation for all aspiring digital marketers who want to work in the field.

3. Inbound vs. outbound marketing

Are you working to push a message out to an audience that you hope is interested in your product or service? If so, you’re doing some outbound marketing, whether it be traditional media like billboards, television, or magazines, or even certain types of digital advertising like digital banner ads. Think about it as a giant megaphone broadcasting a message.

Inbound work, on the other hand, aims to attract potential customers who are actively engaged in seeking out a product or service. Search marketing (both paid search and organic search) are perfect examples of inbound, as they reach prospects at the moment they’re doing their research. Instead of a megaphone, think of a magnet. The content that does the best job in solving problems and answering questions will be the content with the strongest magnetic pull that gets to the top of SERPs and converts.

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

There are some universal metrics that we all need to understand if we’re going to develop a competency in digital marketing. Click through rate (CTR), for example, is a great way to measure how effective an ad unit or organic result is in terms of generating a click.

But before we can fully understand CTR (clicks divided by impressions), we first need to make sure we understand the component parts of the metric. Here are four of those key components that we learned about during our digital marketing training:

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

Conversion: After clicking on the search result or ad, the user completes an action that is meaningful for the business. Different types of businesses have different conversion actions that are important to them.

Cost: While organic search results are “free” (not counting costs associated with creating content), paid ads incur a cost. Understanding the cost of any paid advertising is a crucial component of understanding performance.

How does it all work in practice? Glad you asked! Check out the example below for a hypothetical advertising campaign that served 10,000 impressions, drove 575 clicks, cost $1,000, and generated 20 conversions:

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

On the paid side, there is only one name in the game: Google Ads. Google has free training modules and certifications available through a platform called Skillshop. You’ll need a Google-affiliated email address to log in. After doing so, just search for “Google Ads Search” and you can go through the training modules shown below.

If you’re already a Google Ads pro, you can hop right to the exam and take the timed Google Ads Search Assessment. If you can get an 80% or higher on the 50-question exam, you’ll get a certification badge!

For organic search, we learned about keyword research, title tags, H1s and H2s, anchor text in links, and more through the training available on Moz Academy. The 73-minute Page Optimization course has eight different training sections and includes an On Page Optimization Quiz at the end. Fair warning, some of the content might be worth watching a few times if you’re new to SEO. For most of us this was our first exposure to SEO, and it took some time for most of our brains to sort through the difference between a title tag and an H1 tag!

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

There are many more resources and tools out there in the world. Some of us are aiming to get more comfortable with these fundamentals, while some others have already branched out into other disciplines like social media.

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

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#General

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lakelandseo · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten, Steve, Darcie, Erin, and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch.

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

Although many CPCs might range in the $2 - $3 range, some are $10 and up. With that kind of investment for each click, advertisers really need to focus on having great landing pages with helpful content that will help drive conversions.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

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theglassishalfsomething · 6 years ago

Text

Darcy interviews Bing: Reylo

1. Do you think there’s an argument to not ship Reylo?

Great question!! Yes and no. The best argument I’ve ever heard is from @ihaveonlymydreams (who does ship it btw :))) She pointed out that what they have at their very best, their intimacy with each other, unspoken understanding, and gentleness, is not exclusively a romantic thing. Connection, passion, intense emotion- those belong to other types of relationships too. And so if someone didn’t want to ship it because they saw what they have in a different light rather than romantically, I’d respect that.

But also it doesn’t fully make sense to me because, as we have discussed several times, Ben and Rey are attracted to each other. TLJ leaves no doubt about that; I’d even go so far as to say that TFA doesn’t really either. TLJ explicitly (though also subtly) paints this as a romance. I don’t think that’s up for debate. And it’s just- if you combine all of their similarities and experiences and connection through the force, all of their intimacy and understanding, with the fact that they are both young and beautiful and they’re both aware of this fact, I don’t really see the point of trying to nOT make it a romance. BEcause that’s what romance is!! Right!!!

We’ve talked about this before but I get quite annoyed at the rhetoric around reylo that insists on a platonic read not because it’s your own personal favorite interpretation (valid!!) but as the supposedly “better” or “deeper” reading of their dynamic. Romance IS deep; romance is about a spiritual connection and understanding. Love isn’t shallow!!! And there’s something condescending (or at least it makes me bristle) in the denigration of a romantic view of reylo because “this goes BEYOND shipping”. I’ve seen a few incredibly ridiculous posts about this that completely mocked “the shippers” because “this is a SPIRITUAL/FORCE connection” and all of us SHALLOW PEASANTS were mISSING THE POINT by wanting them to, you know, love each other and get married. And I mean, of course it depends how you’re defining shipping. But romance can and should include big, mystical questions about who both halves of a couple are and what their destiny is and how they can help each other grow as people. Those are the best romances!!!!!!

Plus, we’ve ALSO talked about this, it’s perfectly valid to be like “they’re pretty, i ship it” because THIS IS A VERY IMPORTANT PART OF ROMANCE. It doesn’t make you deep to pretend you are above such lofty concerns. None of us are purely intellectual creatures, and it’s delightful and beautiful and important that Ben might not be able to feel the pull of the light as strongly if Rey weren’t standing in front of him in all her wild-rose, youthful beauty, looking at him with those clear eyes, and in the fact that she probably wouldn’t have been QUITE as quick to ship herself straight into enemy territory if he wasn’t 6′3 with the eyes of a Disney prince. BODY AND SOUL Y’ALL.

2. We often see Reylo discussed in terms of the many tropes it fulfills, both romantically and narratively. How do you think that it breaks beyond tropes or what’s expected to be original and fresh?

This question just shot me through the heart. ahhhhhh. AHHHHHHH. This makes me so ???? I’m sorry, I’m just very overwhelmed.

i have two answers. The first is that I think it has something to do with their youthful traumas and the current (again, at their best, etc. etc.) gentleness with which they treat each other because of that. They’re two people who are so deeply wounded and who were wounded SO YOUNG. And their love (and the potential of their romance) is the healing of that loneliness in a way that is so equal between them (it’s not one-sided healing) and so uniquely them.

The second is the fact that they meet at their lowest points in the most hostile of ways and slowly and painfully help each other be better people. I wrote about this in my monster meta on authoritative vs dialogic discourse but (let me just scream about this FOR ONE SECOND), they meet IN A FIGHT, they get to know EACH OTHER IN A FIGHT, and they’re locked together in this intense thing, and slowly, almost in spite of themselves, they help each other grow, they make each other better, it’s this slow upward building thing. So it’s like “love at first sight” meets “relationships take WORK y’all” and honestly I’d say the reason they are currently torn apart from each other- Ben’s terrible moral decisions aside- is that they’ve leaned too heavily on love at first sight and trusted that to carry them over all their differences. Essentially what is unique about them is that they are instant, automatic, completely natural SOULMATES and They Need To Be In Couple’s Therapy Like Yesterday.

Love is easy and it is hard- the reylo story.

3. Who are you more like, Ben or Rey?

AHHHHH. :))) BEN. I relate to his overflow of passion and honestly to the way his heart guides everything. The good, the bad, the stupid, the noble- everything is personal for him. Everything is inspired by wounds or by love. His heart was just MADE to love and the fact that you can still see that?? Even when he’s the villain? I relate to that so much.

I do relate to Rey, though, especially in that we both have the similar problem of everything looking fine on the surface and of being able to lie to others and ourselves about the wounds/flaws we’re hiding. I’m not nearly as bad as her but I can have that tendency to just “put a brave face on it” instead of dealing with a problem. Also I too would try and go save a boy while pretending that that wasn’t what I was doing.

“THIS IS ONLY FOR THE RESISTANCE”

surejan.gif

4. I know that you often describe a balanced dynamic as having one emotionally heavy person and one emotionally light person. Let’s twist the expected: How is Ben the emotionally light one and Rey the emotionally heavy one?

THIS QUESTION MADE ME SHRIEK IN DELIGHT. (I know, they are all doing that.) My best guess is that it has something to do with how they deal with their pain. Ben’s is out in the open; Rey’s is buried so deeply within her. And I could see there being some lightness in him because of that, all of his wild intensity aside- because he’s not a pretender and he’s brutally honest. I think that could really steady Rey and lift her up help her loosen her death grip on her trauma and help her unclench it from her chest and slowly let it go.

5. What should their first kiss be like? Sweet, passionate-on-the-point-of-death, or fiery (in the middle of a fight)?

STOP. I CAN’T EVEN THINK ABOUT THIS. HOW DARE YOU.

I think it should be gentle and hesitant. I know that he was ready to literally sweep her off her feet in the throne room but also I think there is too much fear and newness in this for both of them for it to be anything more dramatic, at least at first.

(i really can’t think about this, why are you making me think about this)

6. Three best Reylo fanfics you’ve ever read?

Janus (ofc)

nor are we forgiven (which brings us back)

miles from where you are

7. What annoys you in fanfic? Conversely, what do you wish you saw more of?

Smut is annoying. So is anything that twists Ben’s character too far one way or another. He is NOT the King of Smooth so anything where he’s just radiating charisma and confidence is wrong, but also the dude has some game. He’s not a totally helpless puppy. It’s a fine line to walk. I get the struggle though, especially when we’re dealing with an AU Ben Solo.

I would love to see more in-canon fics but they are ridiculously perfect for AUs so I get why there are so many.

8. I think it’s a truth universally acknowledged that Reylo is a ship of dreams. But what will Ben and Rey have to fight against? What about each of them will make their relationship difficult even when they finally come together?

So. They both have lots of issues they need to keep working on and there are going to be deep scars that never fully heal but thinking about them in terms of their fairytale setting and NOT applying a real world psychologist/therapist’s view here, I’d say it would be not disappearing into their own little world. They’ve been looking for each other their whole lives I think the danger could be both of them making the other their world entire. They’ve been so desperately lonely for so long and I could see them both just being like “goodbye we only need each other” and obviously that’s a bad idea.

This is a cop-out answer- it’s like saying your weakness is that you work too hard :P so I will say that I do think they’d clash fairly frequently. They are both stubborn and passionate and I don’t think either of them are the yielding type. He is a little more than she is but not completely? So they would need to work on that and on making sure they keep this a balanced dynamic. But still it’s A Good Thing. They’re A Good Thing! :)

9. What are five other fictional couples who you thinks have a “Reylo” dynamic?

so I do think they are deeply, iconically themselves and I struggle to think of a couple in popular culture whose love story is as interwoven with and as central to the main theme of the story- in that their love IS the main theme, the core, the heart. I’ve certainly never seen it in a blockbuster, family action movie before. But i know what you mean and this is a great question.

Darcy and Elizabeth (mostly to annoy Tumblr and that one post that keeps showing up in my recommended about how you’re wrong to compare them because don’t you know kylo MURDERED PEOPLE and Darcy didn’t- slams head into a brick wall)

Delena (they’re actually very different in terms of personality and couple style but I think of them in a parallel way because they’re both couples where their very existence makes you think about what love IS)

Amy and Rory (just for their “the universe can’t tell us what to do” dynamic)

Romeo and Juliet (because they are jUST SO YOUNG and potentially tragic)

Eugene/Rapunzel (because....i said so)

10. What’s an observation about Reylo you’ve never made before?

Hmm. Something I have trouble articulating about them and so have never really talked about before (and I guess this circles back to the first question) (and this is more of an opinion than on observation?) is how important symbolism is for them.

It’s really easy to exaggerate and/or ignore the symbolism (including but not limited to sexual symbolism) going on with them in both movies. But it’s part of what makes their story so rich- that so much of what’s happening with them is happening under the surface and I’d love to pay more attention to it at some point. There’s a reason they feel like every love story and fit every song and it has a lot to do with symbolism.

#darcy interviews bing #m&e interviews #reylo

35 notes · View notes

epackingvietnam · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

#túi_giấy_epacking_việt_nam #túi_giấy_epacking #in_túi_giấy_giá_rẻ #in_túi_giấy #epackingvietnam #tuigiayepacking

0 notes

bfxenon · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

0 notes

nutrifami · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

0 notes

theglassishalfsomething · 6 years ago

Text

Darcy Interviews Bing: Jane Austen

1. What is your favorite JA film adaptation of all time?

the 1995 mini series of Pride and Prejudice. It’s very special to me because I grew up with it so there is so much warmth and comfort and familiarity and happy memories tied up with it, but I also think that it’s just really wonderfully written and acted and filmed. And Jennifer is my favorite Lizzy. I love her warmth and sweetness and archness and charm. She’s so RIGHT.

2. You always defend Northanger Abbey to those who give it a lower ranking (aka me). Can you give me three sentences (I KNOW) as an elevator pitch to win someone over to it? And of course by win someone over to it, I assume we all already love it, but how would you convince someone it deserves top billing?

haha okay! But can I just say in advance, that I DO understand why it isn’t everyone’s favorite.

A 3 sentence elevator pitch for NA.

This is a story about learning how to tell false friends from true, hypocrisy from virtue, true love from empty promises. It’s about a soft-hearted naive girl who grows up without needing to be stripped of her softness or shown that “real life” is always ugly and cruel. And it’s about the fact that sometimes in this imperfect world love grows where you give it and that it’s not less worthy for being a response to the interest you show and give first.

3. What’s the most underserved Austen novel? Like, which one hasn’t been adapted enough, or well enough?

Oh. Mansfield Park. I want a good adaptation of this!!!!!!!!

4. Who’s the Mr. Darcy of RIGHT NOW?

This isn’t perfect but my instinct says Adam Driver. There are a lot of differences but there is something about who they are (or seem to be, sadly Adam and I are not personal friends) at their core that is similar to me. They both strikes me as men of integrity and dignity and like they’d both command a room simply by coming into it. Adam seems WARMER and more affectionate but also when Darcy is comfortable he’s very quietly affectionate. With the people they love, there is a lot of sweetness there.

Also Adam would never consider himself a Darcy and that’s how he proves he’s not actually a Wickham.

5. Do you think that Jane Austen is the originator of the romcom, or that her approach to love stories differs from what we think of as “romcom formula”/tropes?

Oh wow! Great question! ! I think Pride and Prejudice kicked off a very specific type of romcom that has exploded in popularity especially in the last couple of decades. But overall her works are different than the average romcom and so, so, so much better. The PLOTS of her stories are so beautiful to me because they spring organically and truthfully from her character’s choices and temperaments and circumstances. Her stories are like real life, and honestly she’s spoiled me for the average romcom and its ridiculous premises and contrivances. I LOVE romcoms, but then do I? I love their potential but am frequently frustrated by how dumb their stories are when Austen proves that you can tell ordinary love stories that make sense and hold together without a String of Tropes.

Idk, Austen is better. Way better. So much better. Miles better.

6. Let’s play a more sanitized version of FMK--who would you 1) Do the dishes with, 2) Watch a sunrise with, and 3) Have a poetry read-aloud with?

I would do the dishes with Edward Ferrars; I think he’d relax and open up with something to do. I’d watch a sunrise with Knightley because I feel like he would enjoy its beauty but not be unbearably emotional about it so we could have a nice walk back talking about other things. I’d have a poetry read-aloud with Mr. Tilney because that just seems FUN. Plus he’s got enough snark and spirit to keep it from being sentimental.

7. What do you think of Becoming Jane?

Oh I love it so much. It’s painful so I don’t often rewatch it but it means a great deal to me. I have no idea how accurate it is to Jane Austen’s life but that doesn’t matter as much to me because it has one of my favorite themes of love stories- which is that, sometimes, in order to really love someone you have to walk away. Sometimes the answer isn’t to follow your heart and marry where it’s imprudent and dangerous; sometimes it’s better to break a heart now than start something you won’t have the strength to finish. I watched it when I was 16 or 17 and honestly I was Shook™.

Plus, Anna Maxwell Martin is kind of the Love of My Life and she’s such a good Cassandra. I LOVE HER.

8. What’s the best order to read the novels in?

ooh! I’m not sure. I guess it’s cliche but I would actually say start with Pride and Prejudice. It’s a great introduction. I would say the order for the rest should run Emma, Sense and Sensibility, Mansfield Park, Northanger Abbey, and then end with Persuasion. But I wouldn’t die on this hill. Any order works I think. :D

9. What do you think Jane’s favorite modern love story would be?

This just popped into my head but I think she’d love Crazy Rich Asians!!! Jane loves fairytales and family dysfunction and sacrifices.

10. Do you think Jane Austen HAD a flaw in storytelling? What was it?

Actually I don’t. I think like every other artist Jane was doing what she was doing and not doing what she wasn’t doing so if we look at her work trying to find something that wasn’t there because it was never supposed to be there I suppose we could find deficiencies. But that’s not very productive or worthwhile. To me, as much as is humanly possible in this imperfect world, she’s a flawless artist and storyteller. She’s incredible. I’m genuinely so grateful for the enormous gifts she’s given us.

#jane austen #darcy interviews bing #I loved answering these #amazing questions emma #m&e interviews

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localwebmgmt · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

0 notes

daynamartinez22 · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

0 notes

xaydungtruonggia · 4 years ago

Text

How We Became Digital Marketers in Just One Summer

Posted by rootandbranch

Introduction

We each had different reasons for taking the course, but we all believe that digital marketing will have value for us in our lives.

At the beginning of the term, in June 2020, we were asked, “What is one thing you’re hoping to get out of this class?” Here are some of our responses to that question:

I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting.

I want to learn something about marketing that I might not learn in the classroom.

I'm hoping to become more competitive in this difficult job market.

I hope to build on my resume and develop skills for personal use.

I want to learn a foundational skill that can be applied in many different aspects of business.

Part 1: Why digital marketing matters

Why digital marketing training matters now

To become more competitive candidates in applying for jobs

Nope.

To help with growing freelance side businesses

To be more informed consumers

While a digital marketing background doesn’t instantly translate to job opportunities for everyone, it can help all of us become more informed consumers.

How a digital marketing foundation be useful in the future

It’s helpful in creating and growing a personal brand

To become a more flexible contributor in future career opportunities

To see data as an opportunity for action, as opposed to just numbers

Are you someone who enjoys numbers and performance metrics? That's great! So are we! But those numbers are meaningless without a digital marketing background to provide context for the data.

To optimize for conversions — always

Part 2: Understanding five building blocks of digital marketing

1. The marketing funnel (customer journey)

As the journey continues, prospects move closer to becoming customers. Those who eventually “convert” are those that completed the journey through the bottom of the funnel.

2. Paid search vs. organic search and the SERP

For many of us, one of the first steps in understanding paid vs. organic search was getting a handle on the SERP.

We learned to look for the little “Ad” designation next to the paid text ads that are often at the top of the SERP.

3. Inbound vs. outbound marketing

If you’re going to be here for a while, click the image below for more information on how we think about content in the context of digital marketing efforts.

4. Basic digital marketing metrics

Impression: A search result (paid or organic) or an ad shows up on a page

Click: A user clicking the search result or ad on a page triggers a recorded click

5. Platforms and tools a beginner digital marketer should use

Our class was focused on search marketing, and we talked about one platform for paid and one platform for organic.

Another platform that we liked was Google Trends, which can be useful for both paid and organic search, and is just generally a cool way to see trends happening!

Conclusion

Thanks for coming along with us on this digital marketing journey. We hope it was a useful read!

During the process of putting this together, things have changed for us:

Kirsten landed a full-time job.

Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Darcie landed a job as a Paid Search Analyst for a national retailer.

For all of us, we know we’re only taking the first steps of our digital marketing futures, and we’re excited to see what the future holds!

0 notes