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K-POP GIRL GROUP NMIXX JOINS BILLBOARD LATIN MUSIC WEEK FOR K-POP X LATIN MUSIC PANEL

Rosa Gulliver of TINYGMUSIC | 24th September 2024

Today, global music authority Billboard announced K-pop group sensation NMIXX will be joining the star-studded lineup for Billboard Latin Music Week, the longest-running and biggest Latin music industry gathering in the world. NMIXX will make history as the first K-pop group to participate in the event, and will be featured in an exclusive K-pop x Latin music panel. Celebrating its 35th anniversary, Billboard Latin Music Week returns with an unprecedented lineup of 60+ Latin stars spanning all genres. The five-day event will take place at The Fillmore Miami Beach at the Jackie Gleason Theater from Oct. 14 - 18, 2024. For the latest information on schedule and tickets, please visit billboardlatinmusicweek.com.

K-pop girl group NMIXX will be featured in the K-pop Goes Latin with NMIXX panel, Billboard’s first-ever K-pop x Latin music conversation on Wednesday, October 16 to talk about how K-pop has exploded in the Latin market, and its future en español.

“K-pop has cultivated a large, passionate fan base in Latin America, and now we're seeing popular K-pop artists like NMIXX embrace this by singing in Spanish. We are thrilled to welcome NMIXX as the first-ever K-pop artist at Latin Music Week, where their dynamic energy will enrich the event and forge new connections between our musical cultures,” said Leila Cobo, Billboard's Chief Content Officer for Latin/Español.

NMIXX will join previously announced Billboard Latin Music Week artists including Alejandro Sanz, Álvaro Díaz, Bad Gyal, Belinda, Camila Fernández, Chiquis, DANNA, Danny Ocean, Dei V, Debi Nova, Domelipa, Eden Muñoz, Eslabon Armado, Fat Joe, Feid, Gloria Estefan, Grupo Frontera, Igor Lichnovsky, J Balvin, Jasiel Núñez, JOP, Junior H, Keityn, Kunno, La Joaqui, Lele Pons, Leo Campana, Luck Ra, Luis Alfonso, Lupita Infante, Majo Aguilar, Maria Becerra, Mario Bautista, Marko, Mau y Ricky, Mon Laferte, Nacho, N.O.R.E., Omar Courtz, Paola Jara, Peso Pluma, Pipe Bueno, Sophia Talamas, Thalia, Tito Double P, Yahritza y Su Esencia, Yandel, Yeison Jiménez, Yeri Mua, Yisin, Young Miko, and Zhamira Zambrano.

Celebrating its 35th anniversary, Billboard Latin Music Week has become a must-attend event for new, established and upcoming artists, executives and industry leaders alike. The 2024 edition will feature exclusive panel conversations and performances by Latin music's biggest stars, as well as workshops, showcases, networking opportunities, and more.

Billboard Latin Music Week will coincide with the 2024 Billboard Latin Music Awards, which will air on the Telemundo network. Please note, Latin Music Week tickets will not include access to the awards show this year. Instead, Billboard will host a special 35th year anniversary celebration on the evening of October 18 where INSIDER badge holders will receive exclusive invitations to this star-studded event. Closing out the packed week of events, Billboard will be partnering with Bresh to host the grand finale party of Billboard Latin Music Week. More details to come.

Billboard Latin Music Week sponsors include Azzaro Parfums, Cheetos, Chevron, DoorDash, Johnnie Walker Blended Scotch Whisky, McDonald’s, Smirnoff, Smirnoff ICE, Ulta Beauty, and Walmart.

Billboard Latin Music Week is proud to partner with Save The Music as its official non-profit partner this year. Save The Music, a 501(c)(3) organisation, is dedicated to empowering students, schools, and communities through music education, ensuring equitable access to resources nationwide, including Miami.

For more information on Billboard Latin Music Week and the latest updates, visit BillboardLatinMusicWeek.com.

About NMIXX

NMIXX made their explosive entrance to the K-pop scene in February 2022 and have been making waves on the global stage since. NMIXX introduced a new genre called MIXX POP, which is a sound unique to NMIXX that blends two or more genres into one song. Their debut single album, AD MARE, sold over 220K copies in the first week of release, marking the highest debut album sales by a girl group in K-pop history. They followed this with the release of their second single album ENTWURF. In March 2023, NMIXX released their highly anticipated first EP expérgo, which earned the group their first career entry on the Billboard 200 chart (No. 122) and sold over 800k copies. Their third single A Midsummer NMIXX’s Dream sold over one million copies. NMIXX’s sophomore EP, Fe3O4: BREAK, released in January 2024 further solidified the group’s growing dominance in the industry by landing them at No. 1 on Billboard’s Emerging Artists chart. The EP also debuted at No. 2 on the Billboard World Albums chart and No. 171 on the Billboard 200.

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About BILLBOARD

Billboard is the ultimate barometer of success in music. Through its iconic charts, breaking news, thought leadership, multi-platform storytelling and world class events, Billboard tracks the world’s top musicians and the business that powers them. Since its origin in 1894, music leaders and fans across the world look to Billboard as the most trusted source for music information, spanning 15 countries and published in 10 languages. The prestigious Billboard Music Awards are the only premium awards ceremony that recognise musicians for their undeniable achievements on the Billboard charts, using pure data to determine the winners, rather than relying on opaque committees or undisclosed voters to select the honourees giving fans maximum impact at each year's ceremony, as Billboard's chart data measures fans' engagement with their favourite music. Billboard’s other premium experiences range from the Billboard Power 100 to Billboard Women in Music, Billboard Latin Music Week, and Billboard Live, which connects the most impactful artists and industry leaders with fans from all cultures and corners of the globe.

Keep up with BILLBOARD

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About THE FILLMORE MIAMI BEACH

The Fillmore Miami Beach at the Jackie Gleason Theater, an iconic 1950s venue, seamlessly blends Miami Beach's Art Deco elegance with a vibrant rock and roll ambiance. Located adjacent to the Miami Beach Convention Center, this historic theatre can accommodate up to 2,713 guests. With a rich history as the backdrop for many 1960s TV shows, it continues to be a premier destination for the latest in music, comedy, and live entertainment. With its prime location and unique blend of historical and contemporary charm, it is also an excellent choice for corporate events, private concerts, award ceremonies, cocktail reception, product launch, or fundraiser. Our talented staff is dedicated to providing an exceptional experience for every guest. Check out more about our venue at fillmoremb.com.

About AZZARO PARFUMS

Loris Azzaro founded the Azzaro fashion brand in 1967 based on a collection of bright, spectacular, fluid and shimmering dresses, and in 1975 launched his first fragrance. He believed that "life is an endless summer.” It is luminous and radiant. This sunny attitude allows the brand to stand out, with one motto in mind: "Time to shine!" This inspired a new Azzaro symbol – the iconic sundial – and has reaffirmed the brand values. Today, Azzaro Parfums is comprised of five pillars in the US: Wanted, Chrome, Pour Homme, Sport and Mademoiselle.

About CHEETOS

Cheetos® has been delivering delicious cheesy snacks and making mischief with orange-covered fingertips for more than 75 years. Cheetos believes you should never lose your mischievous spark or playful spirit regardless of what life brings. It is one of the many brands that make up Frito-Lay North America, the $25 billion convenient foods division of PepsiCo, Inc. Follow Cheetos on X , Instagram, YouTube, Facebook and TikTok.

About CHEVRON

Chevron is one of the world’s leading integrated energy companies. We believe affordable, reliable, and ever-cleaner energy is essential to enabling human progress. Chevron produces crude oil and natural gas; manufactures transportation fuels, lubricants, petrochemicals, and additives; and develops technologies that enhance our business and the industry. We aim to grow our oil and gas business, lower the carbon intensity of our operations, and grow lower carbon businesses in renewable fuels, carbon capture and offsets, hydrogen and other emerging technologies. More information about Chevron is available at www.chevron.com.

About DOORDASH

DoorDash (NASDAQ: DASH) is a technology company that connects consumers with their favourite local businesses in more than 30 countries across the globe. Founded in 2013, DoorDash builds products and services to help businesses innovate, grow, and reach more customers. DoorDash is your door to more: the local commerce platform dedicated to enabling merchants to thrive in the convenience economy, giving consumers access to more of their communities, and providing work that empowers.

About JOHNNIE WALKER

Johnnie Walker is the world's number one Scotch Whiskey brand, enjoyed by people in over 180 countries around the world. Since the time of its founder, John Walker, those who blend its whiskies have pursued flavour and quality above else. Six generations of skilled Master Blenders have pioneered and crafted bold new flavours that have transformed a small Scottish grocery store business, founded in 1820, into an international whiskey business selling stylish, authentic, and iconic blends. Today's range of award-winning whiskies includes Johnnie Walker Red Label, Black Label, Double Black, Green Label, Johnnie Walker High Rye Blended Scotch Whisky, Gold Label Reserve, Aged 18 Years and Blue Label. Together they account for nearly 19 million cases sold annually (IWSR, 2019), making Johnnie Walker the most popular Scotch Whiskey brand in the world. www.johnniewalker.com

About MCDONALD’S

McDonald's is committed to the communities it serves, and the people that make up those communities. For more than three decades, the Golden Arches has given back and connected with the Hispanic and Latino communities through initiatives in music, education, and sports, while also supporting local charities and organisations. McDonald’s is the world’s leading global foodservice retailer with over 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners. For more information, visit www.mcdonalds.com, and follow us on social: X, Instagram, TikTok and Facebook.

About SAVE THE MUSIC

Save The Music Foundation is a 501(c)(3) music education nonprofit that helps students, schools, and communities reach their full potential through the power of making music. For over 25 years, Save The Music (STM) has addressed systemic inequities in music education by investing in culturally rich communities across the US. Since its inception, STM has donated over $75M worth of instruments and technology to over 2,800 schools – impacting millions of students' lives. And we’re just getting started! Learn more at savethemusic.org.

About SMIRNOFF

Smirnoff has been giving the people what they want since 1864, serving as a catalyst to revolutionise drinking culture across generations: from inventing the Mule and reimagining the vodka martini to creating a cultural mainstay that defines the flavoured malt beverage category with the launch of Smirnoff ICE in 2000. Because the brand is dedicated to the people and their evolving taste preferences, Smirnoff has an option for everyone along with a dedicated history of adding fun to any occasion while keeping diversity and inclusion at the forefront. Truly showing the power of socialising when everyone (21+) is invited to celebrate. The Smirnoff portfolio offers a variety of options for adults across vodka and flavoured malt beverages. Current offerings include foundations in Smirnoff No. 21 Vodka and Smirnoff ICE, a line of flavours in North America and ready-to-serve flavoured malt and spirits based beverages including Smirnoff ICE SMASH and Smirnoff SMASH Vodka Soda flavours. From culturally relevant limited editions to new innovations and zero sugar offerings, Smirnoff has always been known for quality and affordability, and prides itself on giving the people what they want. For more information, visit www.smirnoff.com

About ULTA BEAUTY

At Ulta Beauty, the possibilities are beautiful. Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. In 1990, the Company reinvented the beauty retail experience by offering a new way to shop for beauty – bringing together All Things Beauty, All in One Place®. Today, Ulta Beauty operates more than 1,350 retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials, and social content. For more information, visit https://www.ulta.com.

About WALMART

Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 255 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 19 countries. With fiscal year 2024 revenue of $648 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy, and employment opportunity. Additional information about Walmart can be found by visiting corporate.walmart.com, on Facebook at Facebook , on X , and on LinkedIn.

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