#dandadnewblood

[xtatic--truth]

Need to fit 2 months of work into one week😖 #graphiccommunication #graphic #graphicdesign #typographicposter #poster #campaign #dropboxpaper #dandad #dandadnewblood #mine

[msamba]

Mm-hmm

[thesavagesister-za-blog]

D&AD Entry

Our Anti-Fur campaign was selected to represent our Varsity; Vega, The School of Brand Leadership, as one of the  final submissions for the Internationally recognised D&AD Awards. This was probably may favourite project to participate in for the year. 

[leftbrainrightbraincello]

Autism uncut

What is it? A print campaign by the National Autistic Society and Don’t Panic Partners, which uses blanked-out sections of text covered by peel-away or scratch-off covers, which when removed, changes the messaging.

It’s good because the campaign illustrates the importance of being able to filter information, and provides a glimpse into how too little or too much information can make it hard to proceed. It also references the lack of proper information about autism in popular culture. The campaign connected with amateur, student and professional filmmakers, and D&AD New Blood.

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[je55ika]

https://soundcloud.com/dandadnewblood/s2-e3-how-do-we-stay-inspired?utm_source=clipboard&utm_campaign=wtshare&utm_medium=widget&utm_content=https%253A%252F%252Fsoundcloud.com%252Fdandadnewblood%252Fs2-e3-how-do-we-stay-inspired

[portsmouthgraphicdesign]

Amazing news that @ethan_muir has been nominated for a white pencil award by @ccchangemakers at the @DandADNewBlood

[mikesmith]

RT @LeedsCofArt: Well done Joel, @DandADNewBlood One to Watch! https://t.co/vIjuhWqZ8Y

Well done Joel, @DandADNewBlood One to Watch! https://t.co/vIjuhWqZ8Y

— Leeds College of Art (@LeedsCofArt) July 7, 2017

via Twitter https://twitter.com/MichaelSmith22 July 07, 2017 at 06:12PM

[cash4custard-blog]

"Design us a tattoo" @NUThinkers @irisworldwide @DandADNewBlood #LifeAtIris

[vinnyolimpio]

✔️Judging round 1 Good luck talented minds!@DandADNewBlood #NewBloodAwards

[blushingyellow]

Come see fabulous work by myself and the other @ecaillustrators2018 at @d_and_ad New Blood festival this weekend, including free postcards with all our info!!! #illustration #dandad #dandadnewblood #newblood (reposted from @ecaillustrators2018)

[felixmiall]

We're exhibiting at D&AD. Keep an eye out for the ECA Illustration booth just on the right as you come through the main entrance! #dandad #dad #mydad #designandartdirection #exhibition #newblood16 #dandadnewblood #illustration #edinburghcollegeofart #illustrators #sick #rad #yes #oldtrewmanbrewery #design #artdirection #graduates

[bananas-for-breakfast]

So proud. #foodstyling #dandadnewblood #cake #foodphotography ✏️🍰

[creativityconnects]

Creativity Connects at D&AD New Blood Academy

Our lead creative Victoria was thrilled to speak to the talented bunch at New Blood Academy this week about creativity, connections and communications. With the graduates hard at work on a creative brief for VodafoneUK, Victoria set out to inspire – and muse upon just how creativity connects...

With a history steeped in start-it-yourself publishing, to us, the idea that creativity connects is second nature. Having started from the ground up, we saw the magazines grow from their printed format by mobilising a highly creative and engaged group of people to come together over topics they love – online, in print and in person.

These magazines connected audiences far and wide and went on to become influential brands. Fast-forward a few years, and we’re still connecting people through creativity – either by helping clients to connect with their audiences, or through self-initiated projects that help us to connect with the wider world (Ed: you’re reading one right now).

Here's what we've learned along the way...

1. Creativity gives information a relatable voice.

Know your audience. If you know who they are and what they’re into, you can infuse your work with a visual personality that communicates your message in a way that they can connect with – be it through typography, format, colour or images – like we did for the World Economic Forum, for their Outlook on the Global Agenda 2014.

2. Creativity shows you the bigger picture.

We wholeheartedly agree with fellow New Blood Academy speaker Collyn Ahart, when she says, "The most important job a brand can do is make people feel a part of something bigger than themselves".

Think beyond creative solutions in isolation. For instance, rather than putting a magazine in the hands of one person at a time, what would happen if you encourage your audience to connect and respond collectively? This was key to the thinking behind our Think Quarterly People issue cover project. 

3. Creativity immerses you in big ideas.

Immerse your audience. But just as you need to know your audience, you need to know your subject inside-out, too. Familiarise yourself with the themes at hand – all the sights, sounds and smells – to inform your design decisions and create solutions that deliver these unique insights directly.

Our ‘Cinemmersive’ concept for BAFTA was built upon what we know and love about the wonderful world of film, and informed everything from La Boca’s evocative poster and programme cover illustrations, to the carefully-planned UX behind the printed tickets.

4. Creativity invites you to get involved.

As austinkleon says, creativity isn’t the preserve of a privileged few in isolation: we’re all part of a creative ‘scenius’.

We believe that some of our best work happens when we collaborate with the world around us, inviting people to reimagine creative outcomes in ways we could’ve never imagined – like what happened at FaceStamp!, above.

5. Communities mobilise around creative work they love.

For us, this final point almost acts as a summation of the four above: if you do something good that speaks to, engages and immerses people, they will connect with it, to one extent or another.  

Back in 2012, we experimented in decentralised journalism by creating The Good Times, a publishing project that came together in just one week thanks to contributors from all over the world.

If you allow your audiences to emotionally invest in your creative project, you might be amazed and humbled by how they collectively invest time, effort or even money in order to make it happen.

[portsmouthgraphicdesign]

Absolutely fantastic our students @TomAis97 and @AEilledge have won @DandADNewBlood Ones to watch awards

[portsmouthgraphicdesign]

We love our seaside studio with views of Southsea Pier. Do come along and see us @DandADNewBlood @trumanbrewery over the next few days!