Talk to me, I’m listening.🙂 I we strongly believe in meeting the wants and needs of my customers, both past, present and future. 👉🏼Tell me how I can improve our relationship to better meet your needs, tell me how I can serve you, tell me what you are dissatisfied with and tell me what your expectations are. 🙉I’m listening to you and your voice matters. Comment below or dm me and let me know. . . . . #Customerservicematters #customerserviceonpoint #customerexperience #wahm #mompreneur #womeninbusiness #shopsmall #workfromhomemom #womenwholead #growyourbusiness #femaleceo #femalepreneur #womanentrepreneur #womenintheworld #girlpreneur #bosswoman #bosschic #buildingbossladies #bossladies #bosschicks #bossbabetribe #femalehustler #womenhelpingwomentrepreneurs (at Norfolk, Virginia) https://www.instagram.com/p/CLuPVR2hDEp/?igshid=ezzc2rfoqc09
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Jakarta International Customer Institute (JICSI) Training Centre Mempersembahkan --Pelatihan Siap Kerja-- Yuk Kita Kupas tuntas proses seleksi kerja dengan pembicara yaitu CEO & Founder JICSI yang telah berpengalaman lebih dari 25 tahun di dunia Human Resource Management (HRD) Nah acara ini berlangsung pada: 🗓 : Senin, 29 Juli 2019 ⏰ : 08.00 - 16.00 📌 : Tempat Kumpul Kreatif Pondok Rangon (Belakang Transmart Cibubur) Kamu akan dapat materi lengkap dari 1. Tips-tips pembuatan CV yang menarik agar dilirik HR tentunya disesuaikan dgn bakat & minat kamu 2. Apa saja channel lowongan kerja 3. Cara terbaik mengirim CV & surat lamaran kerja 4. Bagaimana sih cara percaya diri dan bisa bikin HR yakin dengan diri & kemampuanmu.. Nah Yuk Kita Kupas Tuntas bersama-sama Segera daftarkan diri kamu di https://bit.ly/pelatihansiapkerja2019 KUOTA TERBATAS Hanya untuk 80 orang Info lebih lanjut: 087789250812 (WA) Supported by : Tempat Kumpul Kreatif Jakarta International Customer Service Institute #365dayscustomerservice #JakartaInternationalCustomerServiceInstitute #customerserviceproblems #customerservice #customerservices #prilaga #customerserviceonpoint #customerservicetraining #customerserviceweek #customerservicejobs #customerservicematters #customerserviceexcellence #customerservicelife #lokerupdate #lokerjabodetabek #lokerbogor #lokernasional #loker #lokerjakarta #lokerbogor https://www.instagram.com/p/B0H0ydnnofi/?igshid=tan7wkn0xj76
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Got out of my car today and heard a really loud hissing sound drove right to @abletireco in Cloverdale where Josh and another guy helped me quickly get my tire fixed and on my way 😊 great service! Excellent price! Definitely recommend them for your tire needs #abletireco #localbusiness #tireshop #customerserviceonpoint #oystraining🇨🇦 (at Able Tire) https://www.instagram.com/p/BsyfdURAE2I/?utm_source=ig_tumblr_share&igshid=1512xy7hm4zzo
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Feeling like a rockstar at the Chesterfield Mayfair Hotel! This hotel is absolutely LOVELY! We were greeted warmly upon arrival and then met with this delicious surprise when we entered our room. The staff here is superb, the beds are crazy-comfy, and the food is scrumptious! #FiveStars #ChesterfieldMayfair #London2k17 #Mayfair #London #traveldiaries #customerserviceonpoint (at Chesterfield Mayfair Hotel)
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when u replied * clap * on my dai post were u agreeing or being sarcastic? lol
Haha! Yep I was agreeing with you!
The clap was a tribute to the clap-happiest of all Bzzzzzzrs.
#CustomerServiceOnPoint
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Marketers can expand relationships between existing customers and their brand at a lower cost than attracting new clients
Hey there marketers!
I’m sure you have been in this position before, but don’t you just hate it when someone only shows up when they want something? You know the type; the fair-weather friend who is suddenly chummy after weeks of absence because they want to call in a favour. It’s a social etiquette faux pas that can act as an important lesson for marketers because businesses do it too.
The relationship between a brand and its customers is all too often transaction wise and stilted, with companies only getting in touch when they want to sell a product. This is a trap that travel marketers should avoid for a number of reasons. The main reason is that marketers should aim to build long-term relationships with their customers
Benefits of long term relationships with customers:
Loyalty
Higher customer satisfaction
Better conversion rates
Repeat business
A good and effective strategy to avoid been in this position is adding valuable content that helps to improve a customer’s experience once they have already bought from for example a travel company. This strategy will continue to build a relationship with that individual and increase their chances of booking again in the future. When comparing holidays, flights, accommodation or tours where the decision often comes down to the cost, it’s the little extras that will make your business stand out from the others.
Customer lifetime value
Bringing in new customers is a cost that adds up to the business, taking up a lot of marketers’ time and resources. Also, not all such efforts result in a potential customer making a purchase and often the overheads associated with gathering new business are barely covered by that initial purchase.
This is why customer loyalty is so important because the repeat orders represent a better return on investment (ROI) for the initial investment associated with attracting them in the first place.
This is where customer lifetime value (CLV) comes in. It’s a way of calculating how much revenue a returning customer could generate and is based on three metrics:
Average spend.
Repeat sales - this is worked out as an average over a year.
Average retention time - historical data can be particularly useful to establish how long a customer is likely to continue to make purchases with a company.
When you multiply these three factors together, you will end up with the CLV, but that’s not where the work ends. Your marketing efforts should always be focused on making this number higher. Maintaining relationships with existing clients should, therefore, be an important part of your content strategy whether or not you’re making a specific push to attract new business during a particular phase.
("Why travel marketing shouldn’t end at a booking | Smart Insights", 2019)
[Image credit: Invesp]
("Why travel marketing shouldn’t end at a booking | Smart Insights", 2019)
Customer acquisition versus customer retention
A recent study by Invesp found that it costs five times as much to attract a new customer than it does when retaining an existing one. Despite that, 44% of businesses admit to having a bigger focus on customer acquisition than retention. Yet, in the world of travel, there are so many ways that marketers can build loyalty through the little extras.
(Saleh, 2019)
Conclusion
Getting customers in the first place can be a hard thing to do, but if you’ve sold to them in the past, you know your brand has a product that is attractive to them. Providing added value means they’re more likely to return than be tempted by one of your competitors in the future.
Make retaining customers as important to your strategy as attracting them in the first place. It makes business sense, with just a few small actions being the difference between you and your competitors in that important customer-brand relationship.
Remember this,
A customer lifetime can be as long as you keep taking care of them, the more value and more quality you provide when delivering your product and services, the more likely the same customer will be coming back to buy from you and not from next door.
Cheers!
References
* Saleh, K. (2019). Customer Acquisition Vs.Retention Costs – Statistics And Trends. Retrieved 18 September 2019, from https://www.invespcro.com/blog/customer-acquisition-retention/
* Why travel marketing shouldn’t end at a booking | Smart Insights. (2019). Retrieved 18 September 2019, from https://www.smartinsights.com/digital-marketing-strategy/customer-retention-strategy/why-travel-marketing-shouldnt-end-at-booking/
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