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sunsetcurve · 4 years ago

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learn to love without consuming (1/4)

fandom: knight squad relationships: arc / ciara, minor or one-sided arc / oc and ciara / oc word count: 4,603

a/n: eek. it's finally here. if you follow me here you know that i've been working on this for a few weeks (months?), but the idea has been sitting in my drafts for basically forever. almost since i watched the show to begin with. the recent resurgence of the ks fandom prompted me to dig this back up and gave me the motivation to actually try and finish, because fuck it! i love my babes and i want more of them.

so quick note is that this picks up pretty soon after the season 1 finale but disregards basically,,, everything that happens in s2. s1 and the finale proceed the same way except prudy never finds out ciara's secret, so she and warwick don't know at the moment. this chapter was initially gonna have more scenes that drove the plot/romance arc but once i got upwards of 6k with a few major scenes left i decided it would be best if i split the chapter up, so for now it’s just a lot of me trying to work around the convoluted knight squad lore to establish my own. i know that's not exactly what everyone is here for, but i promise things on the romance/action front will pick up soon. i'll place warnings as detailed as i can get without spoiling in the tags and notes as i go, but just anticipate fairly significant violence by chapter 3.

anyway! i have talked enough. the title is from thus always to tyrants by the oh hellos, the rating is t for swearing/violence, there are three more chapters that are in the process of being written, and reviews are like crack as far as i'm concerned. i really hope you like this! thanks for reading <3

dedications: this fic is first and foremost for @ciara-knightly, who is not only my amazing beta but also the whole reason this fic exists. she helped me so so much with the development of the plot and worked through it with me even way before i decided to really start writing it, and i wouldn’t have been able to do this without her. all of the notes she left after beta-reading were so so helpful and really made this whole fic make sense so basically i owe her my entire life. she inspires me to be a better writer all the time and i love her. everyone say thank you shona!!! also tagging my lovely friends and some people who have expressed interest, who are in no way obligated to read this; @juliesdahlias @mistyskiesrambles @dr-rigatoni @willexs @taylorswiftrulestheworld @onplanetmars @neshatriumphs @zackmartin @julies-molinas @soni-dragon @yagorlemmalyn @hopefulbeautifulfool @cactus-con @waterisntreal @onetwothreefarkle @bitchmilsky

summary: “Now that Ryker isn’t a threat anymore, the councils are supposed to resume as planned, and Astoria is set to hold the first one two weeks from now.”

“Okay,” he says slowly. “That sounds exciting.”

Ciara nods. “It is! I finally get to meet some of the other nobility, and actually get to be involved in Astorian politics for once. But my dad won’t let me go without an escort,” she says, and then hesitates. “Which is where you come in.”

read it on ao3

The morning before training that day, Arc is testing his skills against a heavy bronze padlock when Ciara enters the squad room and drops a brown paper bag on the table in front of him.

“These,” she announces as he raises an eyebrow at her, “are for you.”

He pulls open the package and is instantly greeted with a rush of warmth and the smell of vanilla. “Dragon puffs?” he says, half in awe. It’s a clear bribe, but he can’t help but shove a sugar-coated sweet in his mouth anyway. They’re an Astorian original and possibly the best thing he’s ever tasted; he’d tried them once at a bakery near the castle and hasn’t stopped thinking about them since.

“Okay, what do you want?” he says then, words muffled around the cream and pastry.

Ciara pulls a face at his manners, but still manages to blink innocently at him. “Can’t I just do something nice for a friend?” she tries, but it’s half-hearted.

He swallows and grins at her. “Nice try, Princess. Your dessert deliveries always come with an ulterior motive.”

Huffing a sigh, she sits down next to him. There’s this subtle air of anticipation lingering around her, one he can only sense based on how in tune they are after so long of being teammates. The two of them have this easy way of reading each other now; they’ve been spending more and more time together, something having shifted in their dynamic after the battle against Ryker. He can’t quite place what it is, but he knows it’s only brought them closer. “Do you know what the Council of the Five Kingdoms is?” she asks finally.

He shrugs. “Sure. Nobles from each kingdom used to have a big ball every year to talk trading and politics and other boring stuff…”

“Except there hasn’t been a council since Ryker’s invasion, because the kingdoms have been isolated and preoccupied with their own safety,” she finishes for him. Her fingers tug at the lacing of her leather gauntlets; she’s nervous, but he still isn’t sure why. “Now that Ryker isn’t a threat anymore, the councils are supposed to resume as planned, and Astoria is set to hold the first one two weeks from now.”

“Okay,” he says slowly. “That sounds exciting.”

Arc chokes on his second dragon puff. “You want me to be your escort,” he says flatly, once he’s finished coughing, “to the Council of the Five Kingdoms?” Normally he’d jump at the chance to spend a night dressing up and eating castle food. But the council is a decidedly different scene; there’s a set of formalities, politics underlying everything, and too many chances for him to expose his lack of knowledge when it comes to Astorian customs. Not to mention that Catalias’ royals will be there. He doesn’t know if he can stomach looking them in the face, knowing what they did to Seagate.

Ciara grimaces. “Look, I know it’s not exactly your thing, but my dad won’t let me go alone. And this really means a lot to me.” Her eyes are pleading, and Arc feels his resolve chipping away.

“Can’t one of your actual guards go with you?” he tries. “Or, Prudy or Warwick or someone?”

“I’ve already talked to my dad about it,” she explains. “You’re the only Knight School student he’d let protect me, because you already proved you could when Ryker invaded. Besides, if something were to happen…you’re the one person who knows I can handle myself as Ciara.”

There’s this brief stretch of silence where Arc works his bottom lip, and Ciara looks as though she’s debating something. “Also,” she adds finally, with the soft flicker of a hesitant smile, “I thought it might be fun to go with you.”

Arc blinks at her, caught off guard by the admission. There’s this sudden buzz in his chest that he can’t push away; in truth, he doesn’t like the idea of her spending the night with someone else either. Maybe, by some miracle, this will actually be a good thing. “Alright,” he relents. “I’ll be your escort.”

Ciara’s face breaks into a grin. “Yes! Thank you!” She throws her arms around him, and he’s shock-stilled, a rush of warmth flooding through him as he hugs her back. When she pulls away, her eyes are shining with excitement. “Okay, I’ve gotta go tell my dad you said yes, and there’s a million things to do, but I’ll see you at training later. You are the best.”

“I expect dragon puffs for life!” Arc calls after her as she disappears through her passageway. He leans back into the couch, lightheaded, and in that moment, he realizes abruptly that there’s almost nothing he wouldn’t do for her.

And he is so completely screwed.

Two weeks later, Arc is standing outside Ciara’s bedroom, waiting for her to finish getting ready.

It feels odd to be out here in the open. Generally his visits to her chamber are accompanied by an air of secrecy, but tonight, he’s a guest in the castle. He’s dressed like it, too, decked out in the guards’ typical formal wear: pressed brown pants, a white shirt laced up the front, and a navy leather jacket trimmed in gold, with Astoria’s crest on one shoulder. He looks kind of dashing, honestly.

Despite the confidence boost his new look offers him, his hand keeps drifting to the hilt of his sword. It’s sheer force of habit; he only associates this brewing sense of apprehension with battle, and his muscles are responding in kind. He’s glad, at least, that he turned down the other guards’ offer to lend him one of their ceremonial blades and instead has the familiarity of his own. Hopefully he won’t need it, but it’s a steadying presence all the same.

“Almost ready!” Ciara calls from inside, and Arc carefully unclenches his fingers from around the leather grip of his sword. He has to keep it together tonight; she’s made it clear how much this means to her. The last thing he wants to do is embarrass her in front of nobles from all five kingdoms.

Well, four, he reminds himself. Seagate won’t be attending. There isn’t anyone left to represent them.

The thought makes his stomach twist.

He’s saved from having to dwell on it by the sound of Ciara’s door unlatching. “Better prepare yourself, Princess,” he teases, leaning against the wall, “I look pretty good, and the last thing we want is for you to get too smitten—”

He breaks off as she emerges from the doorway, all the air in his lungs leaving in a sudden rush. He’s trying hard not to be the cliche of a guy scraping his jaw off the floor at the sight of a pretty girl in a dress, especially not like this, with Ciara—but he can’t help but think that it’s ridiculously unfair of her to come out looking like that. Her dress is a pale blue, falling gently off her shoulders and cinching at her waist, and her tight curls are weaved with strands of gold and tied into a low knot, some of them falling loose to frame her face. There’s a crown of gold leaves and rosebuds settled in her hair.

“You...um…” Arc searches for his voice, “you look amazing.” His mouth feels dry.

Ciara smirks and reaches up to adjust the collar of his uniform. “You don’t look so bad yourself. I’m definitely smitten,” she jokes, like it’s nothing for them to be flirting openly. It should be nothing. Except his skin burns where her fingers brush against his neck, and he suddenly wonders if she can hear his heart pounding.

He clears his throat. “We should probably get to the ballroom.”

She nods. “Give me your arm,” she says, looking at him expectantly. When he raises an eyebrow, she continues, “You’re my escort, remember?”

“Oh, right.” He lifts his arm obligingly, his cheeks warm.

“I really wish we’d had more time to go over Astorian customs,” she breathes as she takes it, more to herself than anything. “Between training and helping with preparations, I’ve been so busy…” His nerves must show on his face, then, because she squeezes his arm gently and amends, “Sorry. You’ll be fine, don’t worry. Just stay close to me, okay?”

“Not a problem,” he grins without missing a beat, and Ciara scoffs and shoves him, the smile tugging at her mouth taking all the bite away from it.

They can do this, he thinks. The two of them have kept up appearances for each other for months now, have fought and trained and battled Ryker together. They’re Arc and Ciara, unstoppable duo. One little party should be nothing.

As they make their way down the hall towards the ballroom, flanked by guards, Ciara lowers her voice. “When we get there, most of the nobles should be inside already. The herald will announce my father first, then us, and then each of the other three kingdoms. We’ll be beside the thrones as they come in—you’ll stand by me, left side—and once they’ve all been announced, we can leave the thrones and mingle. Bow to each of the rulers as they come by.”

They had, at least, practiced his bow. Arc swallows back the dread in his throat; all he has to do is stand beside her and greet the other royals, it’s easy enough. For a moment, they linger outside the entrance to the ballroom, until an official-sounding voice announces the King. “We’re next,” Ciara whispers to him, eyes glinting with excitement. “You ready?”

He nods back at her, and the voice calls, “Accompanied by Sir Arc...Princess Angelica of Astoria!” They step into the ballroom, greeted with applause. Arc doesn’t think he’s ever been in a place this lavish; the walls are white, accented in deep gold, and the floors are polished to a gleam. The ceiling looks hand-painted, ornately decorated in constellations and swirling designs, and crystal chandeliers dangle over their heads, casting a golden glow over the whole room. He tries not to look too awe-struck.

They make their way to the platform on which the thrones rest, Ciara nodding and smiling and waving at the other nobles as they pass. She stands next to her father, and Arc takes his place on her other side, placing his hands behind his back and trying, for all the world, to look like he belongs there. He wonders suddenly if he’s stood too close to her, and if it would make things worse for him to shift over now, and if his indecision is showing on his face—

And then, almost imperceptibly and hidden from the ballroom’s view by the folds of her dress, Ciara reaches over and links her pinky with his. It’s a tiny gesture, a friendly reassurance, but Arc feels a tide of warmth swell in his chest all the same. He lets his gaze flit to her for just a moment, and her lips are graced with a small smile as she tugs his finger gently.

His breath hitches, and he fights to keep his face a passive neutral as the herald announces the next kingdom and he turns his attention back to the doorway.

“Presenting King Hugo, Queen Luciana, and their son Prince Isaac of Catalias!”

Arc’s stomach turns as the couple enters, trailed by their son, all three of them swathed in lavish red and gold. Their reputation precedes them; he knows little about the prince, but the king and queen are infamous for their hoarding of wealth, their favorance of the rich nobles and landowners of their kingdom over the common people. Arc knows them best for what they had done to Seagate.

His hand twitches for his sword, but he fights against the instinct.

True to form, the two have a haughty look about them, all starched clothes and stiff smiles as they bow to Ciara and the King. The two of them return the greeting with Arc following their lead—grudgingly.

“I am so pleased you could join us tonight,” the King smiles, a little tight-lipped. “It is high time that Astoria and Catalias united again.”

King Hugo nods back. “I couldn’t agree more. The honor is ours.”

Arc detects a veiled sort of tension between the two of them, hidden well underneath the cordial formalities. He glances at Isaac, whose eyes are trained intently on Ciara even as he and his parents move to greet the other guests. Something about it is unsettling.

He’s so focused on Isaac that he almost misses the herald’s announcement of the next kingdom. “Queen Damyanti, and her children Princess Aadhya and Prince Kavan of Khurjan!”

Queen Damyanti is the picture of elegance, draped in silver silk that almost seems to glow against her dark skin. Aadhya looks around fifteen, with the same deep eyes and regal expression, and Kavan must be ten or so. He grins toothily as the three of them approach the thrones and bow.

The King’s expression is much warmer now. “Queen Damyanti. It has been too long. I trust Khurjan is doing well?”

“Not quite as well as Astoria, perhaps,” she replies, and it’s teasing, no sharpness to it. “This ball is absolutely lovely. Princess Angelica, you look so beautiful. Just like your mother. I was so sorry to hear of her passing.”

Ciara’s eyes go soft. “Thank you, Queen Damyanti,” she nods back. “It’s wonderful to finally meet you.”

“You as well. It’s a shame your sister couldn’t make it, but hopefully we’ll all gather again soon.” She gives a small, departing nod and joins the rest of the nobles, Aadhya giving them a bright-eyed smile and Kavan waving enthusiastically as they follow her. Ciara laughs.

“And finally...King Jesper of Vysalt!”

Arc is confused for a moment; he wonders if he had remembered the name of Vysalt’s king wrong. Then a young man with a head of dark curls and a smattering of freckles against tawny brown skin enters, his crown just slightly crooked. His eyes are wide and dark, and a jagged, white scar cuts across his cheekbone. He can’t be much older than they are.

“He’s the king?” Arc whispers to Ciara under his breath as Jesper makes his way over to them. “How old is he?”

Her expression twists a little in sympathy. “Seventeen. He wasn’t supposed to inherit the throne so soon. His parents were killed when Ryker’s army took over his kingdom.”

Arc isn’t sure what to say to that. He knows what it’s like to lose everything to Ryker—he can picture the flames every time he shuts his eyes. But he hadn’t known about Vysalt or the fate of its royals. They had been close allies with Seagate at one point, one of the only other kingdoms without much wealth, and their king and queen had been known for their generosity.

Somehow Arc had thought the damage had been done to Seagate alone, but now he wonders how the other kingdoms fared, if they suffered just as much. If any of them came out as unscathed as Astoria did.

“Your Majesties,” Jesper says as he bows, and there’s a note of pity in the King’s expression as he returns the gesture. Arc can only imagine how he feels about someone so close to his daughter’s age having to run a kingdom on his own.

“King Jesper. How are you doing?”

It’s a more personal question than he had asked the other royals, Arc notes. Jesper smiles easily; it’s soft, highlights his deep dimples and makes his dark eyes glimmer. “Well, thank you. Vysalt is recovering with time. As am I,” he adds, voice quieting for a moment.

The King nods back. “That’s good to hear. Let us know if there’s anything Astoria can do to help.”

Something flickers in Jesper’s expression, hard to read and gone so quickly that Arc wonders if he imagined it. The young king bows again before moving to join the others, but not before he catches Arc’s eye and smiles warmly. It surprises him—the other royals had hardly given him a second glance—but he returns it with one of his own. Beside him, Ciara lifts an eyebrow, her expression a mixture of amusement and something else he can’t place.

“What?” he asks quietly, and she shakes her head, glancing away.

“Nothing.”

He wants to pry, but the King is clearing his throat, getting ready to address the room. The chatter dies down as all eyes turn to him.

“My fellow Astorians,” he says in his deep, booming voice, sounding more formal than Arc has ever heard him, “and my guests from our neighboring kingdoms...I am honored to welcome you to our castle, and so pleased that we could all be in attendance tonight.”

Not all of us, Arc thinks, but no word of Seagate comes up.

The King continues, “For decades, our kingdoms have been isolated and divided by Ryker’s armies. We have long suffered under his forces, but his threat is gone for good. Thus, tonight is more than a council; it is a symbol of our victory, a symbol of our unity as we move forward and rebuild. So enjoy yourselves! After all, we have so much to celebrate!”

To Arc, the sentiment feels hollow. He got his revenge, and of course he’s glad that Ryker can’t hurt anyone else, but it doesn’t change the fact that Seagate is in ruins. It feels suddenly difficult to celebrate with the weight of his village’s absence lingering in the air around him. The rest of the partygoers don’t seem to share his hesitance, though; the room breaks into applause and cheers, several of the guests raising their goblets jovially.

Ciara gives him a subtle nudge, jolting him out of his thoughts. “Now we get to mingle,” she grins, leading him off the throne platform and towards the crowd.

He follows dutifully as she heads toward the table where the other kingdoms’ royals have gathered, Astoria’s king staying behind to greet the other royals. Queen Damyanti is in conversation with King Hugo and Queen Luciana, but she doesn’t seem entirely pleased about it, and Jesper and Kavan are laughing at something Aadhya has said. Isaac hovers next to them, looking like he’d rather be anywhere else. He has his father’s golden hair and clear blue eyes, but the frown on his face is entirely his mother’s.

It disappears, though, the moment he sees Ciara approaching them. “Princess Angelica,” he greets her, with a little too much enthusiasm for Arc’s liking, “I’m so honored to finally meet you. You’re even more radiant in person.” Before she can say anything, he takes her hand and kisses it swiftly. Arc narrows his eyes.

Ciara gives a forced-sounding chuckle and curtseys, pulling her hand back. “Thank you, Prince Isaac. I’m glad you could make it. Allow me to introduce Sir Arc, my guard and escort for the night.”

Arc bows—and if he never has to bow to another pompous royal again, he thinks, it’ll be too soon—and Isaac offers him a dismissive sort of half-smile. Any further interaction they would’ve had then is thankfully avoided by the other royals noticing Ciara’s arrival.

“Hi, Princess Angelica!” Aadhya says brightly, with a neat little dip of a curtsey, “I’m Aadhya.” When Ciara and Arc begin to return the gesture, she waves her hand with a tiny scoff. “Oh, you don’t have to do that. Formalities. Just come sit.” She returns to her chair and pats the seat next to her, and Arc decides right there that he likes her.

Ciara takes the offered chair, and Arc takes the only other open spot, in between her and King Jesper. As Ciara launches into conversation with Aadhya, Jesper turns to him.

“Hi,” he says, a small smile tugging at his lips. “I’m Jesper.”

Arc bites back a laugh at the unnecessary introduction. “I know who you are, Your Highness,” he replies lightly.

“I know. I was just trying to give you an opening to tell me who you are.”

Oh. That’s unexpected. There’s no prerogative behind his words, no assertion; Jesper’s grin is almost bashful, his voice easy and bright. He doesn’t sound like a king, just a seventeen-year-old boy trying to flirt. Arc can’t help but return his smile.

“I’m Arc,” he says. “Normally I’m a student at Knight School, but I’m the princess’s guard and escort for the night.”

“Wait,” Aadhya pauses her conversation with Ciara to lean over and look at him, “You’re the Arc who defeated Ryker?”

“I helped,” Arc says with a shrug, and the princess’s eyes go wide. She turns to Ciara.

“Were you there too?”

“I was—” Ciara pauses for a moment, “hiding. I was hiding. Arc got me to safety.”

He grins a little at her, tongue between his teeth, knowing it must be killing her to hide what she was actually doing. She narrows her eyes and kicks his leg under the table in response, a silent shut up. He lifts his eyebrows, like, I didn’t say anything, and she rolls her eyes in an entirely non-subtle manner.

Across the table, Queen Damyanti is watching their exchange with a raised eyebrow, Arc notices belatedly. She has a mildly amused look on her face, but doesn’t say anything about it. Instead, she states, “Battling Ryker face-to-face must have been quite the experience.”

“What was it like?” Prince Kavan asks eagerly from beside his sister.

Aadhya elbows him. “Kavan,” she hisses, but Arc just grins.

“No worries. It was…” he trails, trying to think of what to say and suddenly aware that all the royals’ eyes are on him. He shifts in his seat. “It was scary, obviously. He had the Armor of Astoria, and a whole army with him, and most of the Astorian knights under his spell. But, y’know. We Knight School students are pretty formidable. We all took him on together. Wouldn’t have been able to do it otherwise. I wasn’t half as scared as I would’ve been without my squadmates watching my back.”

He glances at Ciara, who smiles softly and nudges his foot, gentler this time. Jesper has that same unreadable look on his face and Aadhya has her chin propped in her hand, her expression amazed, but Queen Luciana gives a snide sort of scoff.

“It’s a wonder it took so long to defeat him, then, if a group of students cut him down so easily,” she says. “Perhaps Ryker was never as great a threat as we all made him out to be.”

There’s a cut of silence across the table in which Jesper visibly stiffens. “With all due respect, Queen Luciana, Ryker’s attacks were devastating. Or have you forgotten what happened to my parents?” he demands, without any respect at all. His eyes are blazing.

“I’m merely pointing out that the only real damage done was to the less...fortified kingdoms,” she sniffs. “Ryker only breached Catalias’s walls once, and he was driven out rather quickly.”

“Well, not every kingdom has Catalias’s resources.” Ciara sounds like she’s choosing her words carefully, frustration masked well behind them.

King Hugo gives a huff of a laugh; his blue eyes are cold. “My dear princess, you have no cause for indignation. Astoria lost the least to Ryker, what with your,” he waves a hand, “magic bubble.”

Ciara opens her mouth but falters, brow furrowed, and across the table, Queen Damyanti speaks up. “Nevertheless, Ryker was still a formidable enemy to all of us. We were only prepared for his attacks because he targeted Seagate and Vysalt first. And Seagate’s destruction is a clear example of his power.”

“Oh, even you can’t argue that Seagate was rotting long before Ryker got to it, Damyanti,” Hugo replies swiftly, and Arc’s breath catches in his throat. Queen Damyanti shrugs in agreement, her expression passive; Arc almost stands up, but Ciara’s hand on his leg underneath the table stops him.

“Don’t,” she hisses, just barely loud enough for him to hear, “Let me handle this.”

Though as it turns out, she doesn’t have to. Before she has a chance to speak, Jesper is already bristling, his voice sharp: “As if Seagate’s corruption justifies the destruction of its people?”

“It’s thieves and criminals, you mean?” Isaac scoffs. “Seagate was a wasteland. The kingdoms are better off.”

The words ring in Arc’s ears, alongside the pounding of his blood. They sound painfully similar to what Ryker had said to him on the mountain—rats and thieves, I did the five kingdoms a favor—and he thinks fleetingly that he’s going to be sick. He’s always known that Seagate was looked down on by the other kingdoms, but hearing them say so casually that what happened, the flames and the destruction and all of the death, was deserved—

“The people were only thieves and criminals because Catalias took advantage of them,” Jesper argues. “I hope I don’t have to remind you that it was your government that poured money into the gangs of Seagate for their own profit and allowed them to stage a coup in the first place.”

The words are deadly and cold, but Arc feels a flash of admiration for Jesper; the king has no obligations towards Seagate, and yet defends it like his own. King Hugo’s gaze hardens. “You’re blaming Catalias for Seagate’s problems?” he says with a derisive laugh. “If anything, Ryker’s attacks only revealed that Seagate was a kingdom full of people that weren’t worth saving.”

“That’s enough,” Ciara says abruptly. Her hand tightens on Arc’s leg, and he can no longer tell if he’s the one trembling or if she is. There’s this burning fire behind her eyes; she looks, Arc thinks briefly, the same way she does in battle. “What happened to Seagate was a devastating tragedy, and I won’t let you treat it as otherwise. Those who disagree aren’t welcome here.”

It’s a weighted statement, one she doesn’t entirely have the formal authority to make, but no one dares to contest it. A heavy silence settles over all of them. Arc doesn’t know how long he can sit there with all the heat under his skin; he doesn’t remember when his hand found the hilt of his sword, only that he’s gripping it tight enough that the leather bites into his palm. He wants to stand up and tell them that none of them would be here if it weren’t for him, a thief from Seagate. In truth, the only thing holding him back is Ciara. In a battle between her steady hand and the storm in his chest, she wins without even trying.

He doesn’t say anything or look at her, but her gaze flits to him for a moment and she just knows, standing up. Before she even opens her mouth, Isaac is on his feet too. “Going so soon?” he asks. “Would you care to dance, Princess?”

She looks at him coolly for a moment. “I would, actually.” And then, she turns to Arc, offering him her hand, “Sir Arc, dance with me?”

Arc blinks up at her and takes it as he stands. “Absolutely, Princess,” he says, letting her lead him away from the table and glancing back only long enough to catch the dumbfounded expression on Isaac’s face.

#oop #knight squad #knight squad fanfic #tiara thief #tiara thief fic #writing #my writing #fanfiction #arc #ciara #ks #//umanawrites #learn to love without consuming

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nummero123 · 3 years ago

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Local SEO Success in 2022: The Year of Allover

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Responses should be reviewed.

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Did it ever happen to you that when you couldn't get name-brand hand sanitizer in 2020, a local distillery filled the void?

Did you ever find a local flour mill to make bread for you, or someone on Etsy to make you a cloth mask?

The epidemic reveals the consequences of a race-to-the-bottom economy that began about the time I was born when huge US corporations opted to outsource manufacturing to wherever location offered the cheapest labor.

After witnessing Amazon struggle to deliver items to customers owing to global supply chain turmoil, some American economists are urging the country to restore manufacturing.

There has never been a period in my life when there has been so much potential for any entrepreneur who can step up locally, regionally, or nationally to address supply chain gaps and ensure dependable manufacturing of important items.

In keeping with the rising attitude of purchasing less/using longer, local Etsy sewist can manufacture t-shirts that don't break apart after a year of usage.

When your imported plates fail, that potter down the street can replace them.

That olive oil, pasta, peanut butter, and soy milk may also be farmed and manufactured entirely in the United States, rather than being imported at an exorbitant carbon cost.

Entrepreneurs who know how to create vital items or organize people with similar abilities may retool pre-pandemic company models, and your marketing savvy may be best spent in developing yourself a niche in the local supply chain right now when it is so plainly required.

3. Restore greenery wherever possible.

As much as I embrace the notion of reshoring, I have severe reservations about it since it conjures up images of towering smokestacks at a time when we desperately need innovative, sustainable manufacturing methods.

If 2021 was the year that heatwaves, wildfires, and floods utterly interrupted your, your employees, and your customers' lives, businesses, and norms, you know in your bones that we've reached the end of the fossil fuel road.

It is simply not sustainable to build a new national or local supply chain using the same old energy sources that caused Climate Change, nor can we continue with good faith to use poorer nations or the poorest portions of our own countries as toxic dumping grounds for the industry.

I frequently encounter the attitude that individuals can't do anything to affect climate change, and I've personally experienced this gloom, but local businesses can collectively meet the 71 percent increase in searches for sustainable goods with a nearby supply chain, significantly reducing the 1 billion+ tonnes of carbon emitted by long-distance shipping.

The closer we grow, manufacture, and sell items, the better.

Meanwhile, practically all local firms have access to a variety of different green techniques, and there is no shortage of ideas for greener enterprises.

Make 2022 the year your local business develops a climate action policy and publicizes it on your website, Google Business Profile via posts and descriptions, social feeds, video media, and local news.

92 percent of clients think they have greater trust in organizations that are ecologically and socially conscious; making your company that type of business is a win-win for everyone.

4. Make your website a must-visit destination for clients shopping everywhere.

Google aspires to be the "transaction layer of the Internet," and for the time being,

it is free for the local businesses you market to facilitate virtual window shopping by adding products to your Google Business Profile and, in the United States,

to get your products featured in Google Shopping via the Merchant Center.

The problem with Google is that everything they provide you for free is something they can charge you for at any time,

and renting your consumers back from Google for each purchase is never going to place a firm in as strong a position as owning those sales altogether.

With the pandemic's acceleration of e-commerce (a 39 percent growth occurring this time last year) and local delivery (here to stay), building shopping carts into local company websites is now a fundamental business expenditure.

Choose a robust solution, such as Shopify, that will disseminate your inventory feeds to numerous channels for clients who are now buying everywhere, including social sites like Instagram and Meta/Facebook, if possible.

However, when you welcome visitors with multi-platform purchasing alternatives, my advice is to keep your website the major focus of all this activity as much as possible, especially for repeat purchases.

Allow no third party to provide a better buying experience, better assistance, or more information than your website.

Make the user experience so amazing that one-time buyers who discovered you elsewhere return to your site for a second transaction.

5. Look for competent organic SEO teachers all over the place to help you improve your website.

With links and on-page SEO continually accounting for around one-third of the perceived criteria that influence local pack rankings, 2022 should be the year when local company owners and marketers emphasize the acquisition of organic SEO knowledge.

You most likely already have a solid understanding of local SEO, but to create the type of discoverable, useable experience that will draw visitors to your site and keep them coming back, organic SEO has become a must-have.

It helps your local rankings as well as the various phases of your consumers' journeys.

The organic SEO market, like our own local SEO sector, is tainted with material that is neither factual nor useful.

You require materials that can serve as competent teachers.

6. More than rankings, look at reviews everywhere for business insight.

For as long as there have been online local business evaluations, the majority of industry discussion has been on how the ratings, number, and content of reviews may affect local search engine results.

It's an important issue, yet obsessing about it can lead to:

Forget that reviews, like SMS or email, are a major channel for responsive customer care.

Contribute to company owners being the principal drivers of review fraud, purchasing bogus positive reviews for their brands, and creating a reality in which roughly 11% of Google's review base is fraudulent, according to Greg Sterling's historic 2021 research.

As in this important Near Media/GatherUp study demonstrating how inventory issues at Walmart correlated with an increase in consumer complaints being published as online reviews, reviews are a free ongoing source of direct consumer feedback that depicts the health of a local business and its major quality control issues.

Conclusion

It's never been easier to create a decent, optimized website, shoot stunning photographs and videos, create a shopping cart as simple as the large brands, huddle with business peers for support, and perform all the other marketing processes that lead up to finally getting to chat 1:1 with a consumer.

That is something I hope we never lose sight of in local search marketing: everything we do is intended to connect people and improve the quality of life in local areas.

If governments maintain economic and human variety, we can do our part to make our towns and cities very nice places to live, with accessible products and services for everyone.

That's the optimism I'll be carrying into 2022, wherever I travel in the business, and it's an optimism I hope you feel and can share with all your clients and consumers in the coming year!

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