#custom printed woman cashmere scarves
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#custom printed woman cashmere scarves#printed cashmere scarf#cashmere scarves manufacturer#cashmere scarves supplier
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Discover the Elegance of Wholesale Caftans Online in the UK
Are you ready to elevate your fashion game and add a touch of elegance to your wardrobe? Look no further than wholesale caftans available online! These flowing, versatile garments have been a staple of fashion across the globe for centuries, and now you can easily access a wide range of designs and styles from the comfort of your own home. In this blog, we'll explore the world of wholesale caftans, their timeless appeal, and the convenience of shopping for them online. Buy kaftans in Bulk from kaftan woman manufacturers, exporters and suppliers.
The Timeless Charm of Caftans
Caftans, also known as kaftans, have a rich history that dates back to ancient Mesopotamia. Over the years, they have been embraced by cultures worldwide and have become a symbol of style and comfort. These loose-fitting, long garments are known for their flowing silhouettes and typically feature intricate designs and vibrant colors. Whether you're lounging at home, strolling along the beach, or attending a formal event, caftans can be effortlessly styled to suit any occasion.
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Shopping for wholesale caftans online offers a host of benefits. Here are some compelling reasons why this method of purchasing caftans has gained immense popularity:
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In the world of fashion, scarves wholesale have carved out a unique niche for themselves. These versatile pieces of fabric not only keep us warm during chilly winters but also add a touch of elegance and flair to our outfits year-round. Behind the scenes, a fascinating world of scarves manufacturers unfolds, where artistry and craftsmanship come together to create these beloved fashion accessories from scarves manufacturers.
The Creative Process Begins
The journey of a scarf begins with the selection of the right materials. Scarves can be made from a variety of fabrics, including silk, wool, cotton, cashmere, and synthetic blends. Each material offers distinct qualities, which determine the scarf's texture, warmth, and draping. Manufacturers carefully choose the fabric based on the desired style and purpose of the scarf.
Once the material is chosen, it's time to move on to the design phase. scarves wholesale come in a multitude of patterns, colors, and sizes. Talented designers work meticulously to create unique and eye-catching designs that will resonate with consumers. From classic paisley prints to contemporary geometric patterns, the possibilities are endless.
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Luxurious Comfort: Unveiling Mauli Cashmere's Finest Shawl Collection
As the air starts to turn crisp and the leaves begin to change their colors, there's nothing quite as comforting as wrapping oneself in the warmth and softness of a cashmere shawl. Among the myriad of options available in the market, Mauli Cashmere stands out as a distinguished brand, offering a stunning collection of exquisitely crafted cashmere shawls and scarves that redefine luxury and style. As a reviewer, one can't help but be captivated by the allure of Mauli Cashmere's finest shawl collection.
A Symphony of Elegance: Women's Cashmere Scarves:-
Mauli Cashmere's Women's Cashmere Scarves collection is a symphony of elegance, with a diverse array of designs and patterns that cater to all tastes. From classic solids that exude timeless sophistication to contemporary prints that add a touch of modernity, there's a perfect cashmere scarf for every discerning woman. Whether it's for an evening soirée, a formal event, or a casual outing, these shawls effortlessly elevate any outfit, making a bold fashion statement.
The Art of Embroidery: Embroidered Pure Cashmere Stole:-
For those seeking a touch of opulence, Mauli Cashmere's Embroidered Pure Cashmere Stole are an absolute delight. Each stole is meticulously hand-embroidered with intricate patterns and motifs that showcase the artistry and skill of the craftsmen. The delicate embroidery adds a graceful charm if you want to Shop Cashmere Shawls, making them a treasured accessory to be passed down through generations.
Buy Kashmiri Shawl Online: Convenience at Your Fingertips:-
Gone are the days when one had to travel great distances to Buy Kashmiri Shawl. Mauli Cashmere makes it convenient for customers to buy their favorite cashmere shawls online. With just a few clicks, customers can explore the entire collection from the comfort of their homes, making it accessible to shoppers worldwide. The brand's online platform is user-friendly and secure, ensuring a seamless shopping experience.
Conclusion: Embrace the Luxurious Comfort:-
In conclusion, Mauli Cashmere's finest shawl collection offers a blend of luxury, elegance, and sustainability that is truly unmatched. From the soft caress of the cashmere fibers to the exquisite designs that adorn each shawl, one cannot help but be enamored by their allure. Whether you're in search of a sophisticated accessory to enhance your ensemble or a timeless keepsake to cherish, Mauli Cashmere has a perfect piece for every woman. So, why wait? Embrace the luxurious comfort and style yourself in the finest cashmere shawls from Mauli Cashmere's exceptional collection. Indulge in the artistry of Kashmiri craftsmen and experience the unparalleled warmth and elegance that only a genuine cashmere shawl can provide. With just a few clicks, you can now own a piece of timeless luxury and make a bold statement with Mauli Cashmere's extraordinary shawl collection.
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Scarves Cashmere For Girls
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To the holders you may apply to exercise your rights envisioned by artwork. 7 of the Italian Law "D.Lgs. 196/03", talked about in part 6 of this letter. I declare that I even have read the data on private knowledge protection and I conform to the processing of my personal information. We’re delighted to supply an Order, Collection & Delivery Service to shop our whole Food Market range. From delicious recipes to in-store occasions, and unique promotions to fabulous present inspiration, there's lots occurring within the great world of Avoca. Each country has a different worth threshold, if the entire order value is over the miniumn threshold, charges could apply discover more information here.
The Women’s Foundation Nepal was based in 1988 by 45 college students as a non-revenue, non-governmental group to help girls who've been violated or persecuted. From it emerged the cooperative “Samajik Sip Bikash Udhyog” .
Sign up for e mail updates on the newest Burberry collections, campaigns and movies. Our customer service is on the market on workdays between 9AM and 5PM to reply any questions you might have. Sign up for the REPEAT e-newsletter and receive 2 times per week an email to remain up to date with the newest cashmere scarf appears, new collections and particular offers and promotions. Sign up and obtain free US transport on your first order. Made in Scotland where the cashmere commerce dates again to the early 1800s. Our Grade A Cashmere is a long fiber that has a light-weight but warm feel.
Maheela supports this cooperative to which eighty two woman and 4 males belong. As an entrepreneur who helps women discovering meaningful employment in Nepal and who makes the WFN extra financially independent. When purchasing a shawl, please note that it's a certainly one of a form. Deviations within the measurement, colour and thread dimension are at all times possible and due to this fact no reason for grievance.
Handmade Natural Plain Orange Cashmere Scarf Pashmina Scarf Shawl Wrap Tremendous Soft Heat Unisex Nepalese Best For Presents
Avoca.com makes use of cookies to reinforce your browsing experience and to create a secure and effective web site for our prospects. By using this website you agree that we could retailer and entry cookies on your units, until you have disabled cookies. The final fall-winter companion, regardless of personal style. Our generously sized scarf is woven from the best Cashmere-Merino wool mix. With the luxurious heat from the Merino and incomparable softness from the Cashmere, you'll be begging summer to stay away. Irresistibly delicate cashmere scarves woven with our Thomas Burberry Monogram and check. Sophisticated scarves in superbly delicate cashmere by REPEAT caress your neck, hold you heat and pep up any outfit.
Wrap your self in pure luxurious cashmere scarves this season. Dreamily gentle to the touch and ideal for teaming with cashmere jumpers for those chilly days out. Featuring our most liked cashmere wraps & snoods, our cashmere scarves are certain to turn into your wardrobe favorite. See our cashmere cardigans assortment for more ways to put on your scarf. Embrace the soft and light-weight touch of pure fibers and uncover the number of scarves for ladies in cashmere, wool, silk and the other precious fibers from the collection. Our luxurious collection of women’s cashmere scarves, snoods and shawls effortlessly mix warmth, comfort and class.
If you do not need to just accept all cookies or want to study more about how we use cookies, click "Customise cookies". With the purchase of our Maheela scarves you assist the Women’s Foundation Nepal , which permits the weavers a residing wage. Maheela is a piece of development cooperation, promotes good working circumstances and proves that exclusive products and truthful working situations are straightforward to reconcile. By creating an account with our store, you will be able to move by way of the checkout process quicker, retailer multiple delivery addresses, view and track your orders in your account and extra. Personalise our cashmere scarves in an array of colours with as much as three initials. All orders are despatched within 1-2 working days from our warehouse in Denmark. Due to circumstances surrounding COVID-19, transport carriers worldwide are experiencing delays.
Softly flowing viscose scarves create thrilling notes. Discover classically lengthy scarves and trendy shawls, both with or without fringes. A stunning scarf is best set off towards a determine-hugging pullover or prime. Bundling up in a soft scarf is considered one of life’s best pleasures, and we’ve got it lined with cashmere, lightweight organic cotton and brilliant prints. We use cookies and related tools to reinforce your buying expertise, to supply our companies, perceive how prospects use our services so we are able to make improvements, and display ads, including curiosity-based mostly ads. Approved third parties also use these instruments in reference to our show of advertisements.
If you can't return it or return the acquired items to us in a deteriorated condition, you should compensate us for the worth. This solely applies if the deterioration is because of dealing with the item, which matches beyond testing and making an attempt out the respective goods, as is possible and customary in a store. The identical means of payment that you used in the authentic transaction will be used for this refund, except expressly agreed otherwise with you; on no account will you be charged any fees for this refund. If the cooperative generates revenue, it flows into the WFN applications and makes it financially extra unbiased. The WFN can provide authorized advice and legal assistance in addition to a safe home for girls and youngsters and supplies help in emergency conditions by granting small loans and emergency help. From the shopping for of the yarn to the top product, the entire process takes about 5 to 7 days! The finished scarf may have gone via 15 individual operations.
From premium cashmere scarves and temperature-regulating HEATTECH, to vibrant checked prints and muted tones, we’ve got every little thing you’ll need when the temperature drops. Opt for a fringe-trimmed stole layered over your knitwear.
<h2>Pure Luxuries London Pink Cambridge Cashmere Scarf</h2>
All of our workers are following authorities tips and working safely, and we thank you for your endurance and understanding that your order might take a little longer than traditional to be despatched. Subscribe and be the first to hear about new clothing, exclusive cashmere offers, and more. More detailsOpens a pop-upClick to search out out the transport and returns options for the chosen item.
Disable, erase cookies in addition to request to evaluation, amend or delete your knowledge via our privateness policy. a) The product images might differ from the looks of the delivered merchandise, especially with regard to paint and measurement. In particular, modifications within the look of the merchandise can happen after the producer's vary has been renewed. Claims for defects don't exist insofar because the modifications are cheap for the customer. It is made individually and woven by hand on traditional looms in Kathmandu, Nepal. Maheela scarves are produced in an environmentally pleasant method and comply with well being, social, social and ethical standards.
Made in our Scottish mills with the world’s finest cashmere fibres, it is incredibly soft, warm, and lustrous. We imagine in great quality, lengthy-lasting clothes which you will like to wear for years to come. With over 30 years of experience, we only provide 100% pure cashmere.
Fantastic Cashmere Merino Scarf
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Personalisation choices can be found on all our cashmere scarves. Whether you’re shopping for a present or a deal with for yourself, why not match the headscarf with our cashmere hats and glovesfor luxurious safety from cold weather. Whether you’re simply wrapping up heat or looking for a ending flourish on your outfit, our assortment of stoles and scarves for ladies is bound to tick your bins.
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Scarf Kind
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No mixing of fibres, simply a hundred% in every little thing we do. For more information, consult the Eric Bompard private knowledge safety policy. Created in several textures, Eric Bompard scarves could be worn all year long. Opt for woven or knitted cashmere to protect you from the chilly and winter winds, then lightweight and ethereal cashmere voile for these mid-season chills. Send me unique offers, unique present ideas, and personalised tips for buying and selling on Etsy. Be the first to know about new collections, promotions and our new favorite things.
Our scarf is densely woven from an opulent Merino-Cashmere mix, combining the heat and adaptability of Merino wool with the delicate softness of Cashmere wool. It's the product of seventy years of expertise, woven, minimize and packed completely in Prato, Italy, in a factory that is been run by father and son since 1959. Whether it’s a women’ or men’s cashmere scarf you’re after, our expertly crafted accessories add an effortlessly stylish touch to any wardrobe. From traditional shades of navy, black, grey, and red to daring pinks and yellows as well as tartans and striking ombre designs, every bit in our assortment matches type with sustainability. Add a touch of luxurious and comfort to your wardrobe this season with our vary of cashmere scarves. From beautiful patterns to basic stripes and bold monochromatic colours, discover the proper rigorously selected range of cashmere scarves for ladies, utilizing the best fabric to melt your look when you have to layer up.
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Sassy Silk Scarves That Can Raise Your Sales For Sure!
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The scarf is an integral part of any woman's wardrobe. Women prefer to wrap a scarf over their necks in any season. The scarf is a year-round accessory. As a result, Wholesale Scarves are one of the most popular women's fashion accessories. In the winter, a scarf may enhance the elegance of your attire while also keeping women warm in the bitter winds. In the summer, a scarf has the same purpose of making your customers appear more attractive.
Seasonless and Genderless Article
The scarf is a genderless and seasonless item. Scarves are now available in a variety of textiles that both women and men enjoy wearing, including silk, cotton, synthetic material, and a variety of others. Scarves are also available in a variety of sizes, allowing customers to purchase the size that best suits their needs. Scarves made of silk are the most popular among ladies in a world when there are so many textiles. Women crave wholesale scarves, and they are a must-have in any woman's wardrobe.
Different reasons to wear
Women wear scarves for a variety of reasons. They don't just wear them to wrap around their necks. They also wear scarves to disguise their rough hair or to cover their freshly cleaned and treated hair in some circumstances. Not only that, but silk london scarf will also bring some additional benefits to your customers.
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Pros of Having Scarves
There are numerous stores and online companies that sell the best plain and printed silk scarves for women. Wholesale Shopping, Express, Nordstrom, and many other websites are among the greatest and most popular, allowing shops to stock without going over budget. These reputable websites can undoubtedly assist you in stocking scarves for a low cost. Let's take a look at some of the benefits that a silk scarf should bring to its wearer, as women want wholesale scarves uk to supply them with a lot. This silk scarf fabric is known as a sumptuous fabric that may give women an elite class appearance.
📷 Silk Is Beneficial to Hair
📷 No skin irritation
📷 Assists in looking attractive and good.
📷 Available in many designs
Hair Benefits from Silk
We've always heard the word "silky smooth," but this isn't it. Wearing a silk scarf will keep your customers' hair silky, tangle-free, and hydrated. Wearing cotton wholesale scarves Manchester, for example, can cause their hair to become tangled, but silk allows your hair to slide and thus does not damage it. Silk is beautiful in whatever form, and ladies always want their hair to be the best it can be. As a result, sleeping with a silk scarf under the hair can help ladies retain their hair smooth and silky.
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No Skin Irritation
In comparison to other fabrics used in the manufacture of scarves, the texture of silk is far more delicate and smoother to the skin. People are aware that cotton and other fabrics can irritate the skin. Your consumers could have acne, skin redness, or anything else. Cotton absorbs moisture from the hair; however, silk keeps your hair in its natural state and does not irritate your skin. Plain scarves wholesale made of silk fabric may keep your hair looking lovely and fresh all day! Stock silk and make your customers the happiest people on the planet! Women often loves purchasing wholesale autumn winter tops online and flaunting them in the styles they want.
Makes Your Customers Feel Good Looking
Scarves not only keep women warm and protected during the winter, but they also make them seem lovely and beautiful. Scarves protect women's shoulders and necks, which are particularly susceptible to the effects of frigid winds. Scarves come in a variety of styles and fabrics, which may be found on a variety of websites. Women are the primary users of cashmere and silk scarves. Silk wholesale fashion scarves in a variety of classic designs will undoubtedly boost your sales. Silk scarves can help your consumers stand out from the crowd by making them look their finest. Silk scarves aren't just for looks; they may be worn in a variety of ways. Women like to wrap it around their necks, knot it in their hair, or tie it to their handbags.
Available In Many Designs
Whatever women want to have in her wardrobe. She always loves to have something classy, stylish in her wardrobe so that she can flaunt it the way she loves. You being a retailer are supposed to buy scarves in stock in different styles and designs in order to make your customers feel happy and delighted.
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Last But Not the Least!
As a store, you are expected to provide your consumers with the greatest and most exquisitely manufactured plain silk scarves wholesale. Not only are they plain, but they may also be outfitted with high-quality printed silk scarves to meet all of a woman's needs. Make sure you have all of the sizes and designs that woman will need to style them precisely and individually. Before stocking anything in your store, you also need to read more so that you can have the best clothing for your stores that can make your customers cherish.
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When International Monetary Fund Managing Director Christine Lagarde goes to the G8 summit in June, she may well be wearing a scarf – a fashion accessory that she’s become known for, and one that’s been drawing more and more attention. In fact, the BBC recently identified scarves as a “new power symbol” for women.
True, just as some men choose amusing neckties to enliven monochrome suits, many women who work in an atmosphere that requires conservative business apparel will wear scarves to add a fillip of color and distinction.
But the trend is anything but “new.” In looking at the history of scarves in the 19th and 20th centuries, it’s clear that the allure and power of scarves has always existed – and persists.
A single piece of cloth
The scarf is the most simple form of adornment: a single piece of cloth. For this reason, it’s one of the most versatile clothing accessories, used for centuries across a variety of cultures, for a range of purposes.
Many Muslim women wear headscarves for modesty, while ladies of a certain age favor scarves with a triangular fold to protect expensive or elaborate coifs.
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Votes for Women: the scarf as a political statement. © Victoria and Albert Museum, London.
A scarf can be a political statement, and can denote a wearer’s affiliation or beliefs. Early 20th-century crusaders for women’s rights used their clothing to promote their cause, wearing scarves in the movement’s colors: white, green and purple.
During World War II, scarves expressed nationalist sentiments. The British firm Jacqmar produced designs with propaganda-themed slogans. One featured the phrase “Shoulder to Shoulder” on a map of England emblazoned with British and American symbols. Another design mimicked a wall covered with posters urging citizens to “Lend to Defend” and “Save for Victory.”
An elegant fashion
But in Western culture, the scarf is most prominently known for its use as a fashion accessory, one that first gained widespread popularity in the 19th century.
The fichu was a predecessor to the scarf. Wikimedia Commons
The fichu is a typical 18th- and 19th-century style that can be seen as the forerunner of modern scarves. A piece of fabric worn lightly draped on the upper chest and usually knotted in front, it provided modest covering but was also an opportunity to add an especially fine textile – sometimes lace edged or embroidered – to an ensemble.
Lightweight, finely woven silk and cashmere shawls from India were one of the first fashionable scarf styles. Empress Joséphine – the first wife of Napoleon – had an extensive collection (thanks to her husband’s travels), and the style persisted through much of the 19th century, spawning cheaper imitations fabricated in other parts of Europe, notably France and Paisley, Scotland.
Status symbols
Like much of high fashion, scarves can signal one’s status, and limited edition scarves – often only made available to favored customers – can act as specific indicators for those in the know.
For example, fashion houses send scarves, often during the holidays, as thank-yous to loyal clients. Those produced by Parisian couturiers during the 1950s were especially chic, often designed with sketches of the maison; others displayed printed patterns in the whimsical, painterly style of the era.
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The House of Dior would present scarves to its regular customers as a token of gratitude. © 2000–2015 The Metropolitan Museum of Art. Gift of Mrs. Michael Blankfort, in memory of her mother, Mrs. William Constable Breed, 1976
And from the 1950s into the 1970s, the famed Manhattan eating and drinking establishment 21 produced a series of annual scarves and sent them to favorite “regulars.”
The restaurant’s owners commissioned well-known designers, and each year’s scarf design referred to some aspect of the restaurant – its famous façade, the collection of jockey statues outside or the number 21.
Actress Lauren Bacall, an esteemed regular, donated her 21 scarves to the Museum at New York’s Fashion Institute of Technology, where other pieces from her wardrobe were recently exhibited.
A canvas for experimentation
As a discrete space, a scarf presents an opportunity for experimentation often not available in other realms of dress that are determined – and restricted – by the shape of the body.
In London in the 1940s, Lida and Zika Ascher initiated their “Artist Squares” project, enlisting an international roster of prominent artists to design large scarves, a group that included Henri Matisse, Jean Cocteau and Henry Moore.
The Artist Squares were sold in major department stores and also exhibited – framed, like paintings – at London’s Lefevre Gallery.
To celebrate her new couture salon in 1935, the designer Elsa Schiaparelli made a collage of her press clippings and had it printed as fabric for scarves and other accessories, turning black and white type into a striking motif.
A scarf by the American designer Vera offers another variation on lettering as ornament, presenting the titles of international newspapers, each in its distinctive typeface, on a vivid yellow background.
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A scarf by Vera, featuring newspaper typeface. © 2000–2015 The Metropolitan Museum of Art. Gift of Heather B. Babb, 1996
Hermès: The crème de la crème
Certain labels are particularly associated with high style in scarves. Ferragamo, Fendi and Gucci – all originally esteemed leather goods houses – now produce desirable scarves.
But for prestige and polish, Hermès represents the pinnacle of scarf culture. Several aspects of its business have contributed to the company’s reputation. Founded in 1837 as a supplier of equestrian supplies, Hermès began offering scarves, called carrés, in 1937.
Their focus on exclusivity has encouraged an almost fetishistic loyalty among customers, many of whom could more properly be termed “collectors.” Limiting the number of designs they offer each season has maintained Hermès’ mystique. The company’s focus on craftsmanship helps justify their reputation and high prices; Hermès takes pride in the impressive number of colors in each design, the hand-printing process and the fineness of their silk, positioning their output as artisanal creations.
A man demonstrates the intricate screen printing process of a Hermès scarf.
While not at the level of Hermès, the American accessories company Echo, founded in 1923, also has a loyal following. The firm pinpointed the essence of the scarf with their memorable ad campaign “The Echo of an Interesting Woman,” introduced in the 1970s.
In contemporary fashion, scarves continue to serve the same functions as those earlier fine linen fichus and paisley shawls; they denote connoisseurship and sophistication.
It’s no surprise, then, that sociologist and image consultant Anna Akbari makes “Put on a scarf” the first entry on her current list of “5 Simple Ways To Hack Your Image,” recognizing their potential for instant uplift and an infusion of individuality.
by Beth Daley
licensed from theconversation.com
Written by Becky Heldmen for Schmidt Clothing.
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HISTORY OF SCARVES
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OUR COMPLETE GUIDETHE ORIGINSCASHMERE SHAWLSWAR DUTYTHE EMERGENCE OF SCARVES AS ACCESSORIESDEVELOPMENT OF SYNTHETICSSCARVES AS A PROPAGANDA TOOLPOST WAR SCARVESSILK SCARVES AS A GLAMOUR ACCESSORYSCARVES AS A LUXURY ACCESSORYA DECLINE IN POPULARITY IN THE 90'S REDISCOVERING AND REIMAGINING CLASSIC DESIGNSCASHMERE SCARVESADAPTING STYLES TO MODERN LIFERECENT TRENDSFINAL THOUGHTS Men's Scarves & Ancient RomeMen's Scarves & The Croatian MilitaryMen's Scarves & French FashionThe Battle of Steenkerque: Beginning of the Modern NecktieMen's Scarves & BeethovenMen's Scarves & Victorian EnglandMen's Scarves In Modern War And AviationIn Summary – The Scarf & History
HISTORY OF SCARVES
As a symbol of femininity, the scarf is the ultimate chic fashion accessory oozing sophistication and elegance. As a garment worn for practical purposes, a scarf can provide the wearer warmth or keep them cool. The scarf comes in a many a shape and form demonstrating its ubiquity and ability to blend into the wardrobes of undoubtedly every woman over the past few decades.
The origins of the scarf trickle back to Ancient Egypt, precisely to Queen Nefertiti, who was believed to have worn a woven wrapped scarf under an extravagant jewelled headpiece. Whilst scarves are more often than not associated with the female wardrobe nowadays, they have been worn by men and women for many centuries. In Ancient Rome, men wore them as ‘sweat cloths’ used to keep cool and dry sweat.
In the Far East, scarves were worn by military personnel to show rank. Scarves with numerous designs, worn in various ways can be viewed on the terracotta army soldiers, which were buried away more than 200 years BC. It is even said that on his return from Egypt, Napoleon Bonaparte gifted his wife Josephine be Beauharnais a pashmina scarf. Whilst she was cynical at first about this exotic gift, she is noted to have collected over 400 scarfs over the next 3 years adding up to a total of around £80,000.
It is easy to believe that the scarf was an overnight success, however the evolution of the scarf from a plain practical accessory to a trendy must wear item most definitely did not happen overnight.
Cashmere shawls became the epitome of high fashion in the 19th century. The famously Paisley pattern was established during this time as it was the first town to manufacture cashmere ‘Paisley’ shawls similar to those brought back by Bonaparte.
The town was home to 7000 weavers and the shawls were so popular that even Queen Victoria purchased a shawl in 1842. In the latter half of the century, the popularity of shawls declined as new trends emerged. Women's wardrobes developed so that it became more and more impractical to wear a shawl draped over one's shoulders.
During the First World War, knitting became more than just a hobby for women, children and even men all over the world. It was considered patriotic war duty. Tons of socks, sweaters and scarves were produced to send to servicemen to keep them warm and dry in wartime conditions.
Whilst knitting nowadays is often considered an old-fashioned hobby, knitting saved the lives of many servicemen during the war. Knitted goods were produced by the ton and shipped out to troops who were battling harsh, wet and cold conditions not only in the trenches but also in the air too.
In addition to knitted scarves, pilots would also wear white silk scarves whilst flying as the soft, supple fabric provided protection from neck chafing. During the First World War, silk played a very important role in military operations. Silk bags were used to carry gunpowder charges for weapons as silk left no residue when burnt. After the war, this surplus silk was made into garments, scarves, and furnishings.
With the emergence of silk in the west, manufacturing methods were improving and many clothing brands started producing silk accessories. Liberty Of London started producing light silk scarves that became extremely popular during the post-war years. Their energetic prints provided a much-needed tonic to the gloom that was life on the home front in the early years after the war.
Similarly, in 1937 French fashion house Hermès started importing Chinese silk to be woven into luxurious square scarves. Raw silk imported from China was especially strong and more durable. Designs reflected the Equestrian background that was deeply rooted in the history of Hermès and these designs still prove to be the most popular nowadays. The classic Hermès touches which have become synonymous with the brand such hand-rolled edges, hand-painted details and its 90cm x 90cm were all established at this early stage.
Silk scarves, both now and then, are a luxury and can be unaffordable for many women. With the invention of rayon in the 1930s, also known as viscose, this slippery fibre was a semi-synthetic material that was named ‘artificial silk’. It could mimic all the properties of silk but it was a fraction of the price.
The scarf trend continued booming as it allowed more and more women to dress in the latest fashions. However, with the outbreak of the Second World War, wardrobes had to become practical and sensible above all else. Many women were drafted in to take over jobs that were ordinarily done by men. From working in weapons manufacturing factories to flying military planes, the demands of ‘war work’ came first.
Safety concerns within factories meant that women operating machinery had to make sure any long hair was clearly swept away. This meant that women wore headscarves as a matter of necessity rather than an accessory. As a result of clothes rationing throughout the Second World War, the colour palette became dull and sullen as materials were limited to cotton and linen, which were cheaper and more accessible.
Despite the restraints of the war, notable British scarf brand Jacqmar of London continued producing scarves with imaginative propaganda themes from 1940 -1945. Jacqmar started out supplying silk to couture fashion houses around the world but soon noticed a lot of cut-offs that were produced and as a result, they started producing silk scarves, which became extremely popular during the course of the war. Fabric supplies were often short during this time, therefore Jacqmar would use offcuts from parachute silk as well as rayon and linen.
Designs for scarves were based around 3 central themes: military, allied forces and the home front. These were especially popular amongst young lovers and nowadays have become treasured collector's items. Even the British Museum in London owns several rare Jacqmar scarves in their war costume collection. In the post-war period, designs celebrated victory, as one can imagine, and then progressed to more generic patterns such as florals and geometrics.
After the end of the Second World War, the world was craving for more bold and vibrant colours in their wardrobes. Patterned scarves attracted a wide audience during this time. From 1946 – 1955 textile company, Ascher commissioned designs from leading artists around the world. Henri Matisse, Pablo Picasso and Henry Moore were among the 42 world-renowned artists who contributed to the Ascher ‘Artists Squares’. The project not only united the art community post-war but also married ideals in both art and fashion making fine art more accessible to the many.
As a form of self-expression, the silk scarf quickly came back into fashion; the material allowed for bright patterns and vivid, sharp details to be printed. Hermès grew in popularity with the likes of Audrey Hepburn and Grace Kelly wearing scarves in movies or parading their chic Hermès scarves throughout New York and Monaco.
Silk scarves gained notoriety and soon became a symbol of glamour, power and independence. In the words of Audrey Hepburn below 'When I wear a silk scarf I never feel so definitely like a woman, a beautiful woman.'
Whilst Audrey liked to wear her scarves tied neatly around her neck, Brigitte Bardot styled her scarf into a statement headband. Grace Kelly wore a Hermès silk scarf on the cover of LIFE magazine in 1956; however, she hit headlines again when she wore a Hermès scarf as an arm sling later on in the same year. Even the Queen, Elizabeth II, was emblazoned on a postage stamp wearing an Hermès scarf.
Designs at this time were light-hearted and captured an optimistic spirit which in turn meant that women could be playful with not only their scarves but also their whole outfit choices. Not only was the headscarf ‘the’ accessory amongst the rich and famous, it also gave them privacy. When styled with the big sunglasses of the 60’s, the pairing acted as a veil for those who endeavoured to keep a level of anonymity.
During this decade, it wasn’t only the fashionable elite that were buying into the luxurious silk scarves. Famous New York restaurant, ’21 Club’ often simply ‘21’, has been frequented by celebrities since the 1930’s. Notable guests include Elizabeth Taylor, John F Kennedy and Ernest Hemingway to name but a few. It is most probably recognised by the 21 jockey sculptures that feature on the façade of the restaurant.
Each Christmas the owners would give away a customised scarf to their regular customers. These designs would change yearly, however, the central theme was always equestrian and jockeys. These have now become iconic in terms of scarf memorabilia as designs were so rare and very much sought after.
Many fashion houses also transferred their signature style onto scarves to encapsulate the feel of the brand. The famous tartan check of Burberry could be worn by women all over the world on a scarf costing less than a fifth of the price of a signature Burberry tan trench coat. This gave luxury fashion brands a dominant global presence but more importantly, it gave women the opportunity to show off their designer purchases.
Designs of the 80’s were bold and confident. Chanel used daring chains, to imitate the chain handles on their handbags, and placed large interlocking CC logos over their scarves. These memorable designs captured the distinctions from brand to brand and allowed women to firmly identify with certain brands aesthetics over others.
With the 90’s approaching and the rise of manufacturing and cheap labour, many silk alternatives grew in popularity. Bright vivid designs could just as easily be printed onto these materials and with less expensive dyes in the process too. As silk is a particularly labour intensive practice, farmers became disillusioned with the product when demand fell.
Silk scarves fell out of favour during the 90s and people flocked to buy accessories that were innovative and striking. This elegant, stylish accessory was no longer the must-have item in the woman’s wardrobe and soon disappeared from the spotlight.
However, technology and transportation boomed in this decade, making travel easier and far more accessible to the majority of the population. As the world opened up so did the fashion industry. Designers took inspiration from all over the world and rediscovered treasures of the past.
Pashmina shawls which were only worn by wealthiest and most well-connected ladies were re-envisioned and transformed into daily lifestyle necessities of the modern-era woman. Rediscovering the sensuous qualities of cashmere wool meant that these scarves were admired for their comfort and practicality over design.
Cashmere scarves and pashminas rose in popularity, as they were undeniably soft, warm and luxurious. They were considered exotic and rare as cashmere was woven from Cashmere goats that inhabit the mountainous regions of Kashmir, India. Their exclusivity attracted a large following that were drawn to its fine, downy texture.
In fact, the name ‘Pashmina’ translates to ‘Soft Gold’ in the Kashmiri language. Traditionally the goats are reared by nomadic tribes inhabiting regions at very high altitudes where temperatures drop to -40c in the winter. For this reason, the Cashmere goat grows a thick undercoat to keep them warm. As temperatures rise into spring, this coat is shed and this is where the wool used to make pashminas is collected.
Many scarves are sold as pashmina’s in tourist markets around the world, but there is an easy trick to test whether the scarf is made from true pashmina wool. If the entire scarf can pass through a ring with a diameter of 1.3cm then you can be sure that it’s a genuine pashmina.
These scarves became popular in the 90s as they could be worn as a shawl wrapped around the shoulders. As fashion became more daring, many styles of clothing became sleeveless or strapless. Shawls allowed women to wear these on-trend styles but also protect their modesty by covering bare arms and chests.
More recently we have seen a shift towards other uses for scarves, new styles demand accessories that adapt to our fast-paced lives. These items need to be flexible and keep up with the ever-changing demands of the fashion industry.
Hermès re-invented the scarf with their Hermès ‘Twilly’ scarf, a long ribbon-like scarf which is named after the ‘twill’ weave pattern used to create its fantastic drape. They look chic when wrapped around the handles of a handbag, giving a touch of personality as well as protecting the bag. These scarves can also be wrapped around wrists to make sleek, stand out bracelets.
As the Twilly is small, it can be used as a headband or used as a ribbon tied around a hat. It can also be used as a hair tie or braided into plaits to add hints of colour and pattern to hair. More recently, we have seen these scarves used as belts either on their own or wrapped around a belt then fastened around the waist.
The multiple ways in which the ‘Twilly’ scarf can be incorporated into the modern woman’s wardrobe had made it one of Hermès’ most successful designs. The Twilly scarf is a truly modern update to the otherwise classic silk scarf.
If we look at recent trends from the catwalk we can see many nods to the timeless look of the silk scarf as well as refreshing new styles. Stella McCartney sent models down her AW17 runway with headscarves reminiscent of the queen on her Scottish country hideaway trips.
Prada opted for chunky knit scarves tightly wrapped like a choker to contrast sleek, tailored garments. More and more we see runways filled with silk bandanas and headbands that exude glamour and substance but are still relatable for both older and younger generations.
Turbans have always existed solely within religious dress for many centuries as a symbol of respect and social status among men. However, ever since Prada paraded rainbow-hued glossy turbans down the runway in 2007 it now comes second nature to many women to wrap a silk scarf around their hair then wrapped into a turban.
Our love affair with scarves is unlikely to end anytime soon. We are enchanted with their multitudes of forms and the possibilities seem endless when it comes to pattern and print. From a blooming floral design to an indulgent woven pashmina, they morph with each season and our relationship with these scarves develop because as well as being a much-adored fashion accessory they also provide comfort, protection and modesty. Whether one is wearing a trendy headscarf as a fashion statement or as a belt, wrist tie or handbag accessory it will forever have a permanent in every woman’s wardrobe.
https://startupfashion.com/fashion-archives-a-look-at-the-history-of-the-scarf/
MORE HISTORY:
It’s safe to say that pretty much everyone has a scarf or two in their closet. This accessory is a staple that comes in a variety of colors, fabrics, and styles-there is a scarf out there for every taste. Whether you a fashionista showing off a beautiful silk Hermes piece or just trying to keep warm, the scarf has become a timeless symbol of comfort and style.
Early Origins
So how did such a simple accessory become so ubiquitous? In fact, scarves have been worn for a lot longer than you might think. As far back as 1300 B.C to be exact. The very first scarves date all the way back to ancient Egypt, where it was a status symbol that denoted nobility and royalty. Queen Nefertiti was the original trendsetter-she was perhaps one of the first to wear a scarf. She frequently styled a scarf-like fabric behind her iconic cone-shaped headdress.
China was also home to early adopters of the scarf. There, it was originally part of the Chinese military uniform. Dating as far back as 1000 B.C., fringed, rectangular scarves were discovered on sculptures of Chinese soldiers. Scarves would continue to be a part of military dress: another early Chinese iteration of the accessory (around 230 B.C.) was part of the uniform for soldiers serving under Emperor Cheng. These scarves helped to denote military rank. Similarly, Croatian soldiers in the 17th century wore scarves according to rank as well. Those lower on the totem pole wore scarves cut from cotton, while the scarves belonging to officers were made from fine silk.
The next version of the scarf that cropped up was a bit more utilitarian. In ancient Rome around 10 A.D., Romans began using a piece of fabric known as a sudarium, or “sweat cloth,” which is exactly what it sounds like. Those engaging in exercise or strenuous physical labor would often keep a piece of linen around their person in order to keep clean and wipe away sweat. Men wore them so often it became a kind of accessory- tied around the neck, draped over the shoulder, or knotted around the waist.
From around the late 1600’s to early 1700’s, the scarf began taking on a less functional, more “fashion” role in the form of the cravat. In fact this neck-piece, which originated in Paris, was inspired by the neck-wear of the aforementioned Croatian military- the name is an allusion to the original source. Cravats were cut from a long strip of white fabric, typically embellished with embroidery or lace. The accessory was especially popular during parts of the French Revolution, where it grew in size and extravagance, occasionally obscuring the bottom half of the face. During the Revolution, the cravat was sometimes dyed in different colors to demonstrate allegiance to a certain side.
An Early Fashion Statement
From then on, scarves began to make their way into mainstream fashion- for both men and women. For example, Napoleon is said to have had cashmere scarves from India sent to his first wife Josephine. Also around this time, the Third Duke of Krakow supposedly created the first knit scarf. However, the accessory truly became popularized after Queen Victoria’s ascension to the throne in the early 1800’s. She frequently wore glamorous accessories such as silk scarves, which soon became stylish among nobility, as they differentiated them from lower classes.
Speaking of silk scarves, that particular accessory as we know it was first crafted in 1937 by, who else- Thierry Hermes. This was the first truly luxury silk scarf, and differed from anything that had come before it. Hermes’ company purchased raw silk directly from China to be spun into yarn. This was then woven into a high-quality fabric that was twice as strong and much heavier than other scarves of that time. As a final touch, a beautiful image would be expertly hand-printed onto the scarf. These intricate designs required around 43 screens to get beautiful color effects. Hermes’ first printed scarf design featured two women in white wigs playing a game.
Scarves As A Necessity
Soon after, rayon was invented, which was good news for women who otherwise couldn’t afford luxurious but expensive silk scarves. This material made the look much more accessible. In the 1940’s, scarves were worn a variety of different ways for numerous occasions- during the war years they were more of a necessity than a fashion statement. Cotton, linen and wool scarves also came into fashion as other, less frivolous alternatives to silk. Magazines even advised women who didn’t want to spend a lot of money on a new hat to tie their scarves into turbans and snoods. Scarves were even used as a safety measure- women working in factories had to cover their hair to prevent it from being caught in machinery.
A Staple of Fashion
From then on, scarves remained a staple accessory for both fashion and function. From 1970’s head wraps to today’s hipster neck-wear, scarves have cemented their place in the fashion world.
https://www.pashminapassion.com.au/pashmina/the-historical-and-cultural-significance-of-scarves-and-shawls/
The historical and cultural significance of scarves and shawls
Scarves and shawls are used across cultures all over the world, and it is not something utilized only during the winters, or extreme summers. They have been around for centuries are have a history far beyond being a fashion accessory! The historical and cultural significance of scarves and shawls is an quite an interesting read.
In cold climates, a thick knitted scarf, often made of wool, is tied around the neck to keep warm. This is usually accompanied by a warm hat and heavy coat.
In drier, dustier warm climates, or in environments where there are many airborne contaminants, a thin headscarf, kerchief, or bandanna is often worn over the eyes and nose and mouth to keep the hair clean. Over time, this custom has evolved into a fashionable item in many cultures, particularly among women. The cravat, an ancestor of the necktie and bow tie, evolved from scarves of this sort in Croatia[citation needed].
Religions such as Judaism under Halakhah (Jewish Law) promote modest dress code among women. Married Jewish women wear a tichel to cover their hair. The Tallit is commonly worn by Jewish men especially for prayers, which they wrap around their head to recite the blessing of the Tallit.
Young Sikh boys, and sometimes girls often wear a bandanna to cover their hair, before moving on to the turban. Older Sikhs may wear them as an under-turban.
Islam promotes modest dress among men and women. Many Muslim women wear a headscarf, often known as a hijab and in Quranic Arabic as the khimar. The Keffiyeh is commonly used by Muslim men.
Additionally, several Christian denominations include a scarf known as a Stole as part of their liturgical vestments.
Silk scarfs were used by pilots of early aircraft in order to keep oily smoke from the exhaust out of their mouths while flying. Silk Scarfs were worn by pilots of closed cockpit aircraft to prevent neck chafing; especially fighter pilots, who were constantly turning their heads from side to side watching for enemy aircraft. Today, military flight crews wear scarfs imprinted with unit insignia and emblems not for functional reasons but instead for esprit-de-corps and heritage.
In ancient times, the practice of donning a scarf or a wrap was mostly attributed to perspiration, the Romans called it “sudarium” which literally meant sweat cloth. These cloth items were used to wipe the sweat on the face and neck, and were initially worn by men. Also, according to historians, during the rule of Chinese emperor Cheng, scarves were made of cloth and were used in order to identify the officers and the ranks of the Chinese warriors. But then with the passage of time women too began to use them, and today it is a completely new avatar.
Scarves and shawls are now made from the finest materials available and are much sought after by men and women across the world. It has in fact moved up leaps and bounds in the social ladder and today stands as an expression of love and respect which is often exchanged as a gift.
So next time you wrap a beautiful Pashmina Scarf or Shawl around your neck or shoulders you will know you are not just being fashionable but donning an accessory that has had many practical uses over the centuries and serves a purpose for many cultures.
https://textilelearner.blogspot.com/2016/05/different-types-scarf-wearing-techniques.html
Different types of scarves:
Different materials:
Alpaca: for cold autumn winter days: Alpaca scarves are made from wool of the alpaca, which is a lustrous and silky natural fiber, warmer and softer.
Cashmere: for cold autumn winter days: This soft, luxurious fabric is made from the wool of the Cashmere goat. It is light in weight and, when handled with care, becomes softer with time.
Cotton: for hot spring summer days: Classic and easy, cotton is staple for its ability to be laundered and its durability. It’s a cool fabric, perfect for summer wear.
Jersey: For cold autumn winter days: This stretchy, soft cotton is breathable and light-weight. Jersey is an ideal pallet for beading, studding, sequins, and other embellishment.
Linen: For hot spring summer days: Promoted for its coolness, linen is often considered the most breathable fabric of the bunch. It is made from the fibres of the flax plant.
Pashmina: For cold autumn winter days: Pashmina refers to a type of shawl or scarf made from the cashmere wool of the pashmina goat.
Satin: For cold autumn winter days: Satin is a glossy, soft fabric most often made from silk or polyester. Satin comes in several forms or weaves, which may vary in shine, thickness, flexibility, and weight.
Silk: For hot spring summer days: Silk is a natural protein fibre obtained from the larvae cocoons of the mulberry silkworm. It can be shiny or matte in lustre, and is especially delicate.
Wool: For cold autumn winter days: Wool comes from the fleece of sheep and other animals. It’s very warm, durable, and with proper care should last you for years.
Shapes & Styles
2. Neck
Whether worn bandana-style, tied into knot, or looped into a feminine bow, neck scarves are sweeping Hollywood, runways, and city streets with gusto this season. Channel your inner Mad Men, classic girly-girl, or country club queen in one of our signature neck scarves! We carry styles perfect for a men's neck scarf as well as neck scarves for women. Try cute patterns like dots or floral or go abstract with stripes and shapes.
3. Ponchos
Nothing says posh like a poncho! Whether lined with fur, adorned with embellishments, or in sophisticated blacks, tans, and greys, our capes and ponchos add the perfect amount of pizazz to a classic gal’s wardrobe. Once you’re wrapped up in these stylish outfit additions, you’ll be the cat’s meow at your next soiree.
4. Head
Hair and head accessories have been a staple for fashion since the first bobby pin was invented. Whether you want to have that 50's ponytail flair or are looking for that gypsy, tousled hair look, head scarves can add exciting style to your daily fashion. Didn't have time to wash your hair? No problem! Sport a head scarf instead! Wear the scarf as a head band, bandana, or a wrap. A skinny scarf or square scarf works great for this trend that wears well in any season. You can even use a silk head scarf at night to help keep curls in place!
5. Infinity
The infinity scarf is like our love for scarves: it never ends. Instead, it goes on for forever in an ever-so dashing, flashy, and comfy-cozy way. A wool infinity scarf will keep you warm while bringing bold colors to your winter outfits, but there are infinity scarves that are perfect for any season. A circular scarf doesn't let its physical shape limit its stylish possibilities; whether you prefer a sleek, simple loop scarf or one bursting with bright, glittering detail, we have infinity scarves for women that you'll love! And before you know it, you'll find yourself wrapped up and feeling fabulous without ever having to tie a knot.
6. Pashmina
If there were a master list of the must-haves for every woman’s wardrobe, the classic pashmina would be at the top. The pashmina is timeless, and with its infinity of uses, you’ll find yourself wearing it as a warm shawl, as a trendy solid colour statement piece, and a million-and-two other scarf-tying ways. From bold prints to demure silvers, you can do no wrong with a pashmina. Find a gorgeous cheap pashmina to add to your wardrobe.
7. Square
There’s nothing square about square scarves; the moment it’s tied, looped or knotted around your dainty neck, it makes a bold style-statement. Whether you’re sporting one in chevron, hearts, abstract shapes, leopard print, or even a festive holiday neckerchief, square head scarves will surely turn heads. If you’re loving their silky-smooth feel, check out our full collection of square silk scarves.
8. Shemagh Scarves
Shemagh scarves, otherwise known as keffiyeh scarves, are a square cotton type traditionally worn by Arabs. These are worn around the neck or the head to protect from the sun and dust. This scarf is known for its white checkered weave that is combined with a dark colour.
9. Bandana
A bandana scarf is a piece of cloth in the shape of a triangle or a square that is folded into a triangle. These are often made of cotton and are popularly donned by cowboys and associated with western wear. Bandana scarves can be worn on the head, neck, and as a ponytail wrap. They may also come in silk as well.
Wraps
Shawls
https://www.realmenrealstyle.com/mens-scarves-history/
MENS HISTORY WITH THE SCARF
You're taking part in a manly 2,200 year-old tradition.
A tradition that many of history's greatest warriors, statesmen, and artists partook in.That's right – the scarf (or variations such as the necktie and cravat) have been in our wardrobes for over two millenia.Let's start at the beginning. Men's Scarves & Ancient China The first men's neckwear we have solid historical evidence for was worn by Chinese soldiers in the 3rd century B.C.E. The terracotta soldiers buried with Qin Shi Huang, the first emperor of unified China, can still be seen wearing tied neck scarves. These were used to denote rank in a form of early military insignia. The terracotta soldiers buried with Qin Shi Huang, the first emperor of unified China, can still be seen wearing tied neck scarves. These were used to denote rank in a form of early military insignia. Chinese art from still earlier includes depictions of both men and women wearing fringed, rectangular pieces of cloth similar to scarves, dating back as early as 1000 B.C.E.
A band of linen cloth known as a “sudarium” was part of a standard gentleman's costume in the late Roman empire. It was worn around the neck or knotted around the waist in the first century C.E. Emperor Nero (among other peculiarities!) wore a sudarium around his neck during almost all public appearances, and is even depicted with it on some coins from his reign.
Soldiers in the Croatian military used scarves to denote rank, much like the early Chinese. Historians do not know when the practice started, but it gained fame when Croatian soldiers impressed the French court of Louis XIII in 1636.
By the reign of Louis XIV the neck scarf was a staple of the French court. They were named “cravats” after the Croats that had introduced them. Many paintings of noblemen at the time, including Louis XIV, include a brightly-colored cravat. The style was spread across Continental Europe by military men, and was brought back to England by King Charles II when he returned from exile in 1660.
The Battle of Steenkerque in 1692 is remembered more for its fashion significance than its military impact: the French army (led and heavily populated, at the time, by noblemen and gentlemen of class) was surprised by opposing forces, and the young men went into battle with their cravats hastily tied one end over the other rather than being done up in an elaborate bow. The result was the “steinkirk,” an Anglicized spelling of the battle and the prominent form of menswear in England for a good thirty years after the battle. It replaced much larger and lacier cravats with a simpler knot and plainer cloth. The ends were twisted together and tucked through a buttonhole, creating a shape much more like our modern necktie.
When Ludwig von Beethoven set out to woo Therese Malfatti in 1810 he adopted a new personal style, which included silk scarves to go with his new suits.
Queen Victoria of England was a great proponent of fashionable accessories, including scarves for both men and women. Neck scarves and cravats became a status symbol, with the material and even the knot of your neckwear indicating your social class. Around this time coachmen and drivers also popularized the familiar “four-in-hand” knot as a way of tying their scarves while still holding the reins, i.e. the reins to four horses in one hand while you tie your scarf with the other. This is still the knot many men use for their necktie today. Burberry, still a source for iconic neck scarves, was founded in 1856 (though their distinctive tartan pattern was not created until the 1920s, and even then began as a jacket lining rather than a scarf pattern).
By the First World War scarves were a staple winter garment for men. Knitting them was a patriotic chore encouraged in both America and Great Britain during the war. Art from the time depicts soldiers wearing scarves in the trenches (the iconic trenchcoat, fittingly enough, was also designed by Burberry for the war effort). Early aviators considered scarves essential flight equipment. They provided warmth at high altitudes and needed padding when pilots craned their necks back and forth to scan for other planes. Scarves enjoyed popularity among young men in the 1920s and 1930s partly because of their military origins and most likely – as is today, their ability to transform an outfit from mundane to striking.
The man's scarf has been replaced as an item of daily business wear by the necktie. Scarves are now an accent for men who choose them rather than a necessity that signifies your rank or class status. The few associations left range from the ultra-formal white scarf worn over a tuxedo jacket to the striped scarves of clubs – although these are becoming more and more rare. So while neckwear is a daily chore for some men, it is also a tradition dating back before the birth of Christ. So tie a scarf on with confidence, knowing that over 80 generations before you have done so with gusto. And that's something to cheer you up in front of the mirror each morning.
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Support us The Guardian - Back to home News Opinion Sport Culture Lifestyle Menu People walk past a store of British luxury brand Burberry in Zurich The Observer Never mind the logo: how savvy buyers are finding luxury for less Shoppers avoid hefty designer markups on clothes and cosmetics by ordering direct from factories Karen Kay Sun 30 Dec 2018 09.00 GMT Last modified on Sun 30 Dec 2018 12.59 GMT Designer labels have long been status symbols for those keen to display their wealth. In the last decade, fashion houses such as Gucci, Fendi, and Louis Vuitton have sought to exploit their signature logos as style staples, emblazoning them across T-shirts and luggage and as all-over repeat prints on coats, suits and more. A backlash is brewing, however, as more luxury shoppers begin to question their sartorial statements and concentrate on conscious consumerism. With a focus on quality, they are embracing a new kind of product: the premium no-logo, direct-from-factory purchase. Victoria Buchanan, senior strategic researcher at the Future Laboratory, said: “People are demanding transparency and authenticity which means brands can’t rely on heritage and logos alone. This means that the days of heavy markups could be over as more shoppers are putting an emphasis on value. The challenge for brands is finding ways to deliver value in new ways to a consumer who is becoming increasingly cynical.” Recent scandals involving an alleged racist advertisement for Dolce & Gabbana, and alleged profiteering from purported philanthropy by Balenciaga with their World Food Programme collection, has increased mistrust in luxury labels, making allegiances to brands questionable for shoppers with a conscience. Cohn & Wolfe Research found that just 23% of consumers in the US believe that “brands are open and honest”, and that number dips to just 7% in western Europe. Banking on the premise that we are tiring of paying exorbitant prices to bag a designer accessory, – “on a Gucci bag the markup is [eight times] the factory cost” – Jeremy Cai has launched Italic, an online members’ club, selling unbranded handbags, sunglasses, leatherwear, cashmere and homewares direct from factories verified as manufacturers for the likes of Prada, Burberry and Givenchy, at a fraction of their designer-branded equivalent. Marcia Kilgore: ‘Consumers have been hoodwinked. Beauty Pie sells £100 cream for the £10 it costs straight from the factory.’ Photograph: Phil Fisk for the Observer “Traditionally, you’d be in an Italian boutique and the staff would whisper that a bag had been made in the same factory as one of the big luxury labels, or that a pair of shoes were manufactured by the same people that make for Christian Louboutin,” explained Cai from his LA office, where he has a waiting list of over 100,000 people keen to pay $10 a month to access what he calls premium products with “value pride”. The launch products include an anonymous collection of Ariane leather tote bags at $150 apiece, made by a handbag maker who has worked with French luxury label Celine, where prices are well into four figures for a similar accessory. There are also quilted bags from the same production lines used by Givenchy, cashmere scarves from factories used by Burberry, and luxurious cotton sateen bedsheets as made for Ritz-Carlton and Four Seasons hotels. “Most of the European factories make for a number of high-end labels,” explains Cai. “We do extensive screening and verify the credentials of the factories: for every one we bring on board, we have seen around 25 more. They sell original designs through us: these are not versions of items they are making for brands.” It is a concept that has already proved successful for Marcia Kilgore, founder of Bliss Spas, FitFlop, Soap & Glory and now Beauty Pie, which sells high-end cosmetics and skincare, produced at the same laboratories as those used by luxury brands sold in department store beauty halls. Customers who subscribe to Kilgore’s online club, launched two years ago, get access to high-quality products at cost price. “Traditionally, a consumer needs to spend £100 on a cream for a brand to make £10 profit, when you factor in all the layers of marketing, distribution and retailer margins,” says Kilgore. “Women have been brainwashed: they’ve been hoodwinked for so long. But consumers are asking questions. There is definitely a woman that doesn’t buy into it anymore. I don’t feel I need to buy a certain brand to feel more validated or have that social proof. Beauty Pie is selling that £100 cream for the £10 it costs from the factory, and we make our money from your monthly member fees, which start at £5. We are completely transparent and, because the products deliver, women love it.” As Buchanan highlights, “debranding only makes sense when it’s designed with a clear purpose and a commitment to saving customers time and money”, but with purse-strings tightening and more of us becoming aware of corporate greed, the rise of the no-logo, direct-from-factory business model might just become a thing. Topics Fashion The Observer Gucci Burberry Balenciaga news Share on LinkedIn Share on Pinterest Share on Google+ Share on WhatsApp Share on Messenger View on theguardian.com Contact us Complaints & corrections Secure Drop Work for us Privacy policy Cookie policy Terms & conditions Help All topics All writers Digital newspaper archive Facebook Twitter Advertise with us Search UK jobs Support The Guardian Contribute Subscribe Back to top © 2018 Guardian News and Media Limited or its affiliated companies. All rights reserved.
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PURE LONDON ANNOUNCES WOMENSWEAR EDIT AND DEBUT BARBARA HULANICKI COLLECTION FROM FLARE STREET
Festival of Fashion, Pure London has announced an incredible line-up of inspirational new designers and much-loved returning womenswear brands, including the debut collection from Barbara Hulanicki for Flare Street.
The iconic founder and designer of Biba, Barbara Hulanicki has collaborated with slow-fashion ethical label Flare Street for a new AW20 collection which will be launching in the UK at Pure London. Barbara has created a hand-drawn textile design exclusively for Flare Street featuring on a range of modern and meticulously tailored flared bell bottoms and dresses. Hailing from Melbourne, Australia, all garments are hand-made and vintage-inspired.
With its electric atmosphere, a spacious, light-filled hall and stunning architecture, visitors to Pure London at Olympia London from the 9th – 11th February 2020, will also discover the new collection from luxury fashion designer, Matthew O’Brien. Since winning Britain’s Top Designer at 22, Matthew has spent the last few years building his brand where everything is the best of British, designed, sourced and made within the UK. In 2019, Matthew staged the biggest couture fashion show outside of London and was recognised as Young Business Person of the Year for his innovative designs across multiple fashion categories, from menswear to millinery. Matthew is showing key pieces of evening wear, ready to wear and a small selection of bridal from his autumn winter 2020 collections at Pure London.
Gloria Sandrucci, Event Director at Pure London says: “The ultimate destination for style essentials, Pure London showcases the newest global brands and the latest trends across our ready-to-wear and premium sections. I feel tremendously excited about the forthcoming AW20 show in February which will stage a fresh and new edit of directional pieces and distinctive designs for the new season.”
Valentina Poltronieri, a young Italian fashion designer, is presenting her new collection in the Emerging Talent space showcasing Italian craftsmanship. Chasing the Stars is the name of the new collection that will bring the viewers into an imaginary and virtual journey from Venice Beach to Santa Monica, Los Angeles and Las Vegas. Technical and eccentric fabrics, fluo colours, handmade embroidery and stellar prints will be the main features of the new collection.
Derhy, the Parisian brand that launched in 1969, is celebrating it’s 50th birthday at Pure London by re-visiting its original fashion success stories. It was during a road trip around India that the Derhy family fell in love with the Indian culture and philosophy, the immensity of its ochre landscapes, the saturated colours of the women’s saris and the sarongs. Recalling the nostalgia of the 1970’s, Derhy has revisted their best sellers from the 70’s adapting them for 2020.
Returning to Pure London are Wibes, a French premium, ethical and multicultural brand creating contemporary and colourful sneakers made in Côte d’Ivoire, and Nomads, an ethical fashion brand based in North Cornwall, specialising in high-quality, contemporary garments that embrace colour and print.
Part Two was founded in Copenhagen in 1986, and more than thirty years later, continues to draw on its rich Scandinavian design tradition. Characterised by simplicity, functionality and minimalism, AW20 designs express an understated femininity through luxe fabrics, unexpected details and flattering, modern silhouettes.
Key brand values at Tif Tiffy are quality, design and sustainability. As a family run business it’s ethos is a kind approach to each other, those around us and our planet. 100% mulberry silk kaftans and kimonos, recycled polyester and regenerated wool scarves showcase in its AW20 collections.
Hilary MacMillan is a contemporary, Canadian, cruelty-free womenswear brand. The eponymous brand was founded in 2013 and is renowned for offering versatile pieces in timeless silhouettes. The brand focuses on using high-quality fabrics to design ready-to-wear pieces in bold colours and textures with the modern-day woman in mind, with plus sizes and recycled cotton being introduced at Pure London.
Silk meets the art of painting at Castlebird Rose, a Nordic slow and sustainable fashion designer brand. By recreating artists´ original paintings on genuine silk and other authentic materials, they design deluxe garments to give every day a touch of luxury and magic. Castlebird Rose silk fabrics are custom printed in England and each collection is produced in limited edition, in order to give it a touch of couture.
1,618 will debut their first gender neutral collection. Manchester brand Urban Bliss will launch a new trend-led fashion collection including luxe knitwear and must-have outerwear. Lemuel MC creates timeless clothes from 100% linen, with ethical sustainability at its heart. Each item has been designed and made in-house at their London studio, made to last and made with love. Vicher bases its projects on light, casual combinations of modern forms with various aesthetics, drawing on art and culture. The brand’s collections are distinguished by original fabrics with hand-painted illustrations made by local artisans. Esfera is a regenerative clothing brand for the eco-conscious, fashion-forward woman. On a mission to establish a fully transparent business model, Esfera works with block chain technology and QR codes to bring the supply chain directly to the customer.
Sofie Schnoor launches its Femme Power Autumn 2020 collection comprising strong, sharp cuts with soft fabrics and floral prints. AIRFIELD, the fashion label for the modern and self-confident woman, returns with it’s innovative, high quality designs to fit every situation in life.
Known for its simple and stylish designs in arrange of colours and beautiful prints, Leo & Ugo is a knitwear brand from Paris. ANOIR is inspired by noir, surrealism, myth and deep artistic conceptualization. Avant-garde with modern and Scandinavian taste mixed with deep emotion, the handmade collection is mostly unisex bag and artisanal clothing and made of industry surplus leather, natural cotton, hemp, silk and various natural fibre.
Offering over 1,300 of the latest collections across the entire industry, including other brands such as; Biggie Best, Bitte Kai Rand, ACCESS, Vilagallo, Yerse, Cream, Blank, Jeff, ICHI, Nice Things, Culture, Indi & Cold, Soaked in Luxury, B.young, Thought, Fransa, Louche London, Onjenu, Religion, Pepaloves, 8 Paris Rocks, Compania Fantastica, Soaked in Luxury, Smith & Canova, Elemente Clemente, Seeberger, Hippie Yeah, Hera Concept, Ombre London, Belle & Flo, Oliver and Suze, Ochre Cashmere, Nissa, My Doris, Love Rocks, Humility, Mat de Misaine, Paolo Petrone, Tania Claire Australia, Swaver, Sophia Alexia, Ipanema, Sixton London, and Angeleye, visitors to Festival of Fashion Pure London and Pure Origin can also explore the full fashion supply chain under one roof – creating the only fashion trade show in the UK that offers this unique experience.
As a global show that celebrates newness, Pure London, annually attracts over 300,000 industry professionals from the UK and around the world via its shows, and digital platforms offering 365 unique content.
PURE LONDON ANNOUNCES WOMENSWEAR EDIT AND DEBUT BARBARA HULANICKI COLLECTION FROM FLARE STREET published first on https://workbootsandshoes.tumblr.com/
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Course Project: Hermès Textiles
During my sophomore year at FIT I took a textiles course with Professor Suzanne Cora. It was a general study of textile materials and covered factors that produce successful fabrics in the marketplace, fibers, yarns, construction, color, and finish. The final project was a practical application in which I was to look at a range of products made for the same label or retailer by selecting two different types of garments, describing them, and analyze why the fabrics were used for particular garments. The purpose of this final project was to ensure we learned the textile knowledge essential to a fashion career. The following is my submission, for which I received an A and was encouraged to send to Hermès.
Within all industries companies find their niche and can become well known for their uniqueness. Some gain notoriety for innovation, while others become leaders in their industry for providing a great value. In the technology, Apple is known for being on the cutting edge and making products that merge form and function. Within the fashion industry, Hermès is one of the few companies unanimously agreed upon as a true purveyor of luxury and artisanal craftsmanship; this French company is the very epitome of elegance and opulence. For this reason I chose Hermès for my final project.
Founded in 1837 by Thierry Hermès, his namesake company began as a harness workshop dedicated to European nobleman. His work was so astonishing he won first prize in 1855 and 1867 at the Expositions Universelles in Paris. In 1880, under the helm of his son, Charles-Émile, the brand relocated to their present day flagship at 24 Rue du Faubourg Saint-Honoré. From there the company began selling their products retail and expanded into other equestrian related product categories. In the 1920s the brand added accessories and ready-to-wear under the leadership of Charles-Émile’s son, Émile-Maurice. Since then the company has become preeminently known for their silks and leathers, though all of their product offerings are of the highest quality available in the market.
Hermès is a very profitable company; even during the Great Recession (December 2007 - June 2009) Hermès posted gains in sales and profits. The key to their success is an unwavering dedication to their brand DNA and marketing strategy. The company’s target market are those with a net worth at least in the millions, though their narrowest target audience are billionaires. Their customer demands luxury, quality, artisanal craftsmanship, and exclusivity — and is willing to pay for it. The Hermès client is an individual with an appreciation for equestrianism, the arts, culture, and/or exotic destinations.
The company traditionally appealed to wealthy Caucasian women with ample disposable income to purchase their beautiful, yet conservative products. When Jean-Louis Dumas, grandson of Émile-Maurice, took the reigns in the 1980s Hermès began to court younger women. He featured an advertisement of a woman in jeans wearing a scarf. In short: Dumas ushered in a new era at Hermès. No longer was the company just for the Kelly-toting 50 year old woman looking for a scarf to accessorize her Chanel suit. In the 21st century the company expanded their advertising efforts to 20 and 30 year olds in hopes of securing their positioning for future generations. To do this the company continues to partner with young photographers, producing graffiti print scarves, and more recently brining in designer Nadège Vanhee-Cybulski to inject a more modern feel into the ready-to-wear collection.
Though the themes of their campaign’s change from season to season the brand DNS remains constant: their equestrian heritage and a joie de vie. This season Hermès’ instagram was flooded with short videos for their men’s campaign centered around the flânerie — more or less a French dandy — that featured interesting graphic tricks and a very carefree, relaxed, and colorful mood. This goes back to the brand’s aim of holding the attention of younger generations with quirky advertisement campaigns.
The first garment I chose is a long belted cardigan. Featuring a three-quarter length sleeve this cardigan is perfect for the spring when temperatures tend to fluctuate. The belt adds a lovely touch allowing the wearer to decide between a more loose, almost sack like fit with the belt purely for form or even tied to the back. Alternatively, the wearer can use the belt to cinch the waist to create a nipped, hourglass silhouette. The buttons are black, which lend a streamlined and understated look. This is a knit featuring a plain weft knit construction at the body and a cable knit construction around the shoulders and back yoke, permitting more mobility and elasticity. This cardigan was fabricated in cotton and polyester. The cotton fibers appear to be two-ply allowing for a more durable product, without being too heavy so one can wear it comfortably in warmer weather. Given the manufacturer’s undying commitment to quality, this piece is likely yarn dyed. The only embellishment is the belt made of polyester with an authentic calfskin leather tip. This creation was birthed in Italy. To clean and care for this garment dry cleaning is the only recommended method. Based on the quality of fabric, which is likely a superior cotton fiber (possibly a supima cotton), the different methods of knitting (both a weft and cable knit), the artistry that went into making such a magnificent cardigan, along with the leather tipped belt, and the multiple construction methods used, this piece retails for $3,000 USD.
The fabric choice for the cardigan was a clever idea. Cotton is a very versatile fabric and easy to maintain. Known for it’s strength, comfort, and abrasion resistance this is a solid choice for a cardigan because it adds strength to the garment. Polyester, a filament or manmade fiber, is known for having very good strength and abrasion resilience — further reducing the chance of piling since it will rub against the body and chairs. This piece was most likely treated with a resin to prevent shrinkage when laundering as it is a natural fiber and therefore susceptible to shrink when cleaning. The only thing I would change is the fabrication of the belt, instead of constructing it of polyester it should have been made of leather or silk-polyester blend to further validate the price and elevate the design.
By using superior cotton to construct this cardigan Hermès stays true to its brand identity of providing only the very best. The hand of the of this garment is absolutely divine and would meet even the most discerning client’s expectations. In my opinion the garment does justify the price as it features are higher quality fabrics and there are a very limited number available worldwide.
The second item I chose is truly a work of art. It features both a knit and woven construction in one! Made of cashmere and silk, this piece is a part of a running tradition Hermès started of creating garments that feature both a woven and knit portion in the same design. From season to season the combination piece changes to keep the collection fresh. This secret style of combing two completely different fabrics into one item is heavily guarded. Featuring an asymmetrical open in the back, this shirt has minimal utilitarian use other than to look beautiful and make it’s wearer dazzle. This work of art features two natural fibers — silk and cashmere — combined as one. The bottom or silken half of the top is a silk twill that was screen printed and dip dyed. It is apparent the silk is printed as the design on the backside of the fabric is lighter than it is on the face of the fabric. The dip dying process leaves the silk extremely soft to the touch and acts as a counterbalance to the slight stiffening of the fabric after it has been screen printed. The cashmere and silk used to make this beautiful top are both natural fibers, though painstakingly harvested to ensure no damage is done to the length of the fibers before they are assembled to make this creation. As with all Hermès items, quality is most important so this garment was crafted in Italy, though designed in France. As neither the silk nor cashmere were given waterproof finishes or treated to be washable, it is required that this top only be cleaned by a professional dry cleaners. This piece retails for $2200.
I think the selection of fabrics is absolutely genius. As a brand that is well known for it’s silks, Hermès invented a way to take something for which they are renowned and use it in other clever ways. The silk used at the bottom rather than the top allows for an elegantly free-flowing and breezy drape and the luster is opulence personified. It is possible the silk was also treated with a Schreiner calendering as it has a low, soft luster. The top half of the shirt is in a plane weave cashmere. To justify the higher price point cashmere instead of wool serves as the perfect alternative. It is has a soft, luxurious hand, is absorbent, and has body temperature regulating properties to keep the wearer as comfortable as possible. No better fabric combination could be selected for this piece because the combination is both sophisticated enough to permit night wear yet casual enough to wear during the day.
The use of the an actual scarf makes this garment appealing to women that may not have previously considered owning Hermès’ ready-to-wear. The use of cashmere with its butter soft hand and pleasing texture support the idea that the company only use the best materials to produce the best merchandise. The fabric choice would likely exceed the customer’s expectations as this is such a novelty piece that few would expect to see a creation so unique. Considering the cost of both their scarves and cashmere sweaters coupled with the secret construction techniques and its inherent exclusivity this retail price for this piece is definitely justified.
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Sustainable Fashion Brands
Unmade:
The technology-driven label UNMADE, a studio allowing customers to co-design their own bespoke knitwear. Based on the concept that a garment remains unfinished until it is worn, the label offers customers the opportunity to warp ready-made prints online to their own liking. Offering scarves and jumpers in either merino wool or cashmere, they use computer-programmed knitting machines to create sustainable interpretation of personalised fashion.
DÔEN:
An online boutique, initially founded by two Santa Barbara sisters in 2015, is committed to designing and producing timeless and feminine pieces that elevate the everyday woman’s wardrobe.
The brand is committed to domestic production whenever possible. For the garments that are stitched overseas, manufacturers are carefully selected to ensure fair wages and working conditions. DÔEN’s garments are also made with natural fabrics, with some even being handmade.
Mara Hoffman:
Mara Hoffman’s collections are devoted to colour and draw from the inspiration of women. The luxury designer aims to encourage mindful consumption and continuously “encourages consumers to re-evaluate the relationship” they have with their clothing. The brand also uses sustainable means for shipping, packaging, and branding, and internationally-accepted environmental and human rights standards are upheld for responsible production.
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Which Wholesale shawls are famous in the USA?
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These recently referenced ways are best for wearing any Digital printed scarves. There are unlimited ways to deal with wearing a custom silk scarf. This is the basic clarification, and one of the variables that are seen as such unfading lace. A couple of techniques are additionally evolved than others, but if you are typically overwhelmed with regards to wearing a particularly printed scarf, we are here to make it fundamental for you.
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A scarf can mean many things – but above all, prestige
When International Monetary Fund Managing Director Christine Lagarde goes to the G8 summit in June, she may well be wearing a scarf – a fashion accessory that she’s become known for, and one that’s been drawing more and more attention. In fact, the BBC recently identified scarves as a “new power symbol” for women.
True, just as some men choose amusing neckties to enliven monochrome suits, many women who work in an atmosphere that requires conservative business apparel will wear scarves to add a fillip of color and distinction.
But the trend is anything but “new.” In looking at the history of scarves in the 19th and 20th centuries, it’s clear that the allure and power of scarves has always existed – and persists.
A single piece of cloth
The scarf is the most simple form of adornment: a single piece of cloth. For this reason, it’s one of the most versatile clothing accessories, used for centuries across a variety of cultures, for a range of purposes.
Many Muslim women wear headscarves for modesty, while ladies of a certain age favor scarves with a triangular fold to protect expensive or elaborate coifs.
A scarf can be a political statement, and can denote a wearer’s affiliation or beliefs. Early 20th-century crusaders for women’s rights used their clothing to promote their cause, wearing scarves in the movement’s colors: white, green and purple.
During World War II, scarves expressed nationalist sentiments. The British firm Jacqmar produced designs with propaganda-themed slogans. One featured the phrase “Shoulder to Shoulder” on a map of England emblazoned with British and American symbols. Another design mimicked a wall covered with posters urging citizens to “Lend to Defend” and “Save for Victory.”
An elegant fashion
But in Western culture, the scarf is most prominently known for its use as a fashion accessory, one that first gained widespread popularity in the 19th century.
The fichu is a typical 18th- and 19th-century style that can be seen as the forerunner of modern scarves. A piece of fabric worn lightly draped on the upper chest and usually knotted in front, it provided modest covering but was also an opportunity to add an especially fine textile – sometimes lace edged or embroidered – to an ensemble.
Lightweight, finely woven silk and cashmere shawls from India were one of the first fashionable scarf styles. Empress Joséphine – the first wife of Napoleon – had an extensive collection (thanks to her husband’s travels), and the style persisted through much of the 19th century, spawning cheaper imitations fabricated in other parts of Europe, notably France and Paisley, Scotland.
Status symbols
Like much of high fashion, scarves can signal one’s status, and limited edition scarves – often only made available to favored customers – can act as specific indicators for those in the know.
For example, fashion houses send scarves, often during the holidays, as thank-yous to loyal clients. Those produced by Parisian couturiers during the 1950s were especially chic, often designed with sketches of the maison; others displayed printed patterns in the whimsical, painterly style of the era.
And from the 1950s into the 1970s, the famed Manhattan eating and drinking establishment 21 produced a series of annual scarves and sent them to favorite “regulars.”
The restaurant’s owners commissioned well-known designers, and each year’s scarf design referred to some aspect of the restaurant – its famous façade, the collection of jockey statues outside or the number 21.
Actress Lauren Bacall, an esteemed regular, donated her 21 scarves to the Museum at New York’s Fashion Institute of Technology, where other pieces from her wardrobe were recently exhibited.
A canvas for experimentation
As a discrete space, a scarf presents an opportunity for experimentation often not available in other realms of dress that are determined – and restricted – by the shape of the body.
In London in the 1940s, Lida and Zika Ascher initiated their “Artist Squares” project, enlisting an international roster of prominent artists to design large scarves, a group that included Henri Matisse, Jean Cocteau and Henry Moore.
The Artist Squares were sold in major department stores and also exhibited – framed, like paintings – at London’s Lefevre Gallery.
To celebrate her new couture salon in 1935, the designer Elsa Schiaparelli made a collage of her press clippings and had it printed as fabric for scarves and other accessories, turning black and white type into a striking motif.
A scarf by the American designer Vera offers another variation on lettering as ornament, presenting the titles of international newspapers, each in its distinctive typeface, on a vivid yellow background.
Hermès: The crème de la crème
Certain labels are particularly associated with high style in scarves. Ferragamo, Fendi and Gucci – all originally esteemed leather goods houses – now produce desirable scarves.
But for prestige and polish, Hermès represents the pinnacle of scarf culture. Several aspects of its business have contributed to the company’s reputation. Founded in 1837 as a supplier of equestrian supplies, Hermès began offering scarves, called carrés, in 1937.
Their focus on exclusivity has encouraged an almost fetishistic loyalty among customers, many of whom could more properly be termed “collectors.” Limiting the number of designs they offer each season has maintained Hermès’ mystique. The company’s focus on craftsmanship helps justify their reputation and high prices; Hermès takes pride in the impressive number of colors in each design, the hand-printing process and the fineness of their silk, positioning their output as artisanal creations.
While not at the level of Hermès, the American accessories company Echo, founded in 1923, also has a loyal following. The firm pinpointed the essence of the scarf with their memorable ad campaign “The Echo of an Interesting Woman,” introduced in the 1970s.
In contemporary fashion, scarves continue to serve the same functions as those earlier fine linen fichus and paisley shawls; they denote connoisseurship and sophistication.
It’s no surprise, then, that sociologist and image consultant Anna Akbari makes “Put on a scarf” the first entry on her current list of “5 Simple Ways To Hack Your Image,” recognizing their potential for instant uplift and an infusion of individuality.
source: https://theconversation.com/a-scarf-can-mean-many-things-but-above-all-prestige-39763
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