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Why Does Your Business Need to Be on Social Media Platforms?
Some businesses look at social media marketing as another thing to do on their already overstuffed plate, and that's legible. it can play a considerable role in getting you substantial results.
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#social media#social media marketing agency#Blogs#social media channels#content marketing company in Australia
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As Outsourcing services company, we are dedicated to providing exceptional outsourcing solutions to businesses around the globe. Our team of highly-skilled professionals is committed to helping our clients streamline their operations, reduce costs, and increase efficiency.
#Best SEO Content Writing Services#Get Content Writing Services#Transcription companies in Australia#webdevelopmentservice#seoservices#ppcservices#digital marketing
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#copywriting sydney#copywriter sydney#sydney copywriter#copywriter australia#copywriting agency#website content writers#website content writers australia#Digital marketing for accountants#article writing services#social media content creator#content writing company#financial copywriter#financial content writer#content writing for financial services#Financial Writers Australia#content for accountants#copywriting agency sydney#copywriting companies sydney#copywriting agency australia#copywriting company
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How to Grow Your Business with the Best Digital Marketing Agency in Australia
In today’s highly competitive business landscape, having a solid online presence is crucial for success. To achieve this, you need the expertise of the Best Digital Marketing Agency in Australia. Brandfell, a leading Digital Marketing Agency in Australia, is here to help you take your business to the next level. With a comprehensive range of services, they can boost your brand’s visibility and drive growth like never before. Read more....
#Best Digital Marketing Agency in Australia#Digital Marketing Agency in Australia#Digital Marketing Company in Australia#Digital Marketing Services in Australia#SEO Company in Australia#SEO Agency in Australia#SEO Services Australia#Social Media Management Services Australia#Social Media Marketing Agency Australia#Social Media Marketing Company in Australia#Social Media Marketing Services Australia#Content Marketing Agency Australia#Content Marketing Services Australia#Digital Advertising Agency Australia#Google Ads Agency Australia#Facebook Ads Agency Australia#Branding Agency Australia#Branding Services Australia
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Caitriona didn’t mention Tony. Seems the ‘reporter’ utilized Google. 😂
Dear Didn't Mention Anon,
It's always a sarcastic pleasure to see tension climbing for literally nothing across the street. Some other Brazilian Anon, just like you (best way to convey your thoughts was, in proper English, 'the reporter used Google' - not the Portuguese semantic calque 'utilized'...), even speculated we must be hiding this shattering press article, since no reaction and/or discussion happened as of yet.
Brazilian Anons would certainly have made better use of their time and grey cells if they simply presumed that in another time zone people really have other (simple and boring and prehaps even endearing) things to do. While Brazilan Anons were probably sleeping or having breakfast, someone else was just about to end a shorter Friday work schedule, buy Chinese takeaway on the way home, have a light lunch, take out Baby the Lab for a short pee stroll around the block. And mercifully collapse in flannel sheets for a blessed siesta, waiting for the first snowy day of the year. But enough about me, Anon, you are not here for this: you are here for that article - https://www.mindfood.com/article/caitriona-balfe-looks-ahead-to-life-after-outlander/
It is also an amusing factoid that C's PR and/or *** very often seem to favor second-tier media outlets in order to keep spreading around the Narrative Word. Pinoy regional gazettes, borderline clickbait/gossip websites and now Mindfood, a vanity/hybrid press magazine based and edited in New Zealand and Australia by McHugh Media Group, which main activity, at least in Oz, is (🥁🥁)...paper mills and paper manufacturing - of course.
[Source: https://www.dnb.com/business-directory/company-profiles.mchugh_media_australia_pty_limited.6ded585ed8e21b347589059682b44143.html]
Within that group, the Mindfood project is but an apparently lucrative subsidiary ('integrated media company', LOL), despite some dire client reviews ( 2 out of a resounding global 3, how odd!) on Google:
'Rank amateur's' [sic!] (...) What sort of magazine publisher doesn't have a manned office? (...) They'll go broke very quickly like that.' '(...)pretty shabby treatment of a customer.'
😱😱😱
But let's assume I am twisting again the plot (I don't, I do not need to). Let's assume I am evil like that and I give credence to two very negative (but brutally clear, too) user reviews only. Perhaps I am wrong, you might say. So, let's also have a look at some company figures, shall we?
Nay contest, it's them.
[Source: https://rocketreach.co/mchugh-media-profile_b5d2097af42e3bbb]
Now, my lovelies, how can I put it without offending anyone? What we are looking at, here, is a small company with 5 (five) employees, few web hits (164.480 hits is ridiculous, when we are talking about press/media!), but a comfortable revenue (7 million AUD - about 4.5 million USD). May I remind you that a company's revenue is roughly its gross income, before subtracting operating costs, wages and taxes. But given they have only 5 employees, wage expenses & operating costs must be marginal and taxes are rather friendly in New Zealand, where their HQ is (to the point there was, three years ago, an ongoing debate in order to determine if the country was a tax haven: https://thespinoff.co.nz/business/06-10-2021/is-nz-a-tax-haven-for-the-rich-and-dodgy-the-pandora-papers-reignite-the-debate), you do the maths. Therefore, how can this rather substantial profit be explained, otherwise than by a very friendly editorial policy towards paid and/or sponsored content and product placement galore (Lifestyle, anyone)?
Its immediate competitor is a supermarket chain in-house bulletin/leaflet, Campbell's Cash & Carry. The kind of thing that always lands somehow in your shopping bag and then directly in the kitchen trash:
This is enough to show their real reach and place on the market, I believe.
All this for what, Madam Knife? All this to say that paper is probably paid by the talent's PR/***. I will not go into useless detail, because there is very few new-ish/relevant information (e.g.: 'With a long season seven concluding in January, the Outlander epic will close out within the next 18 months, taking the episode total to 101. '). But I will, gleefully even, point out two tiny details, all of you patiently read this long rant for, in fact.
As always, McGill doesn't even deserve a quote, only reported speech that is, in fact, snowballing prior reference (this is exactly where copy/paste comes in very handy, you see). And a clumsy one at that, sugar on top - hence the copy/paste certainty and this is so, so rude, I could cry (nope...):
But... but... such a nice, thoughtful touch for her Stans, who spent DAYS in a row proving he was not a music producer, but the Night Media Manager (and I have to say, delivered actual quotes - still No Face, No Name, No Number, though):
[Tait rhymes with hate, alright - I know, darlings, it pisses you off to no tomorrow 😉.]
Copy paste/Goes to waste. Finally, I had to snort (not a pretty, nor feminine sight) when I realized Mindfood takes its readers for complete, amnesic idiots:
So she became 'a mother in August of 2021', but she did film 'the sixth season of the drama while pregnant'. Granted, this paper is written for casual OL viewers, the kind of people who did find C interesting/beautiful/clever/extraordinary, but who don't remember her name when prompted on candid camera, for example. The kind of superficial audience who will never do the maths and never question the fact a pregnant actress was filming beautiful (but steamy) scenes with her... ahem... with her co-star she is now 'consciously uncoupling' from.
ROFLMAO.
Not even sorry for the length, Anon. There you go, let's say good bye with a merry little song - I am told I have the best tunes on Tumblr (SMH). Really, Mindfood's client could have curated and tailored better the Retconning Operation - but perhaps even PR has trouble taking that man and his narrative role seriously?
youtube
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͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏͏ ͏ ͏ ͏*˚⁺‧͙˚◌ . . ࣪. EMBERS was a South Korean boy group consisting of the members Inseok, Moon, Hada, Elliot, June, and Kenji under Angelico Entertainment from 2018 to 2020. They originally started as a pre-debut group known as “angelboyz” in 2017, releasing two digital singles, “Wave” and “Illusions,” as well as a physical single, “Fun Timez,” before their official debut in which they would reveal their official name to be Embers. Their debut was highly emancipated due to the success of who was heavily marketed as their “sister” group, Venus.
Embers' debut in 2018 with the mini album “Win It All” featuring the title track “LIT” was a resounding success. It not only captured the attention of international audiences but also laid the foundation for a growing domestic fanbase. Their two other releases in 2018, digital singles “Undercover” and “Killing Me”, especially gained them traction within Korea, further solidifying their global recognition. Though seemingly on the rise, Embers’ promotions would begin to dwindle in 2019, only releasing two more singles “Beautiful” and “JikJin” before they would stop making music for the rest of the year only making public appearances and releasing sparse variety content.
In 2020, the group ceased all promotions when the eldest member, Inseok, was found dead at the bottom of the Angelico parking garage stairwell. His death would be deemed a tragic accident, and the group would disband in that same year.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏͏ ͏ ͏ ͏*˚⁺‧͙˚◌ . . ࣪. BASIC INFO ?!
DEBUT DATE: JUNE 14TH 2018.
FANDOM NAME: SPARKS.
YEARS ACTIVE: 2017 - 2020
DISCOGRAPHY:
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏͏ ͏ ͏ ͏*˚⁺‧͙˚◌ . . ࣪. THE LINEUP ?!
JEONG HADA. 1997. LEADER & LEAD DANCER.
KIM INSEOK. 1997. MAIN RAPPER & PRODUCER.
MOON CHAICHANA. 1997. MAIN DANCER & MAIN VOCALIST.
JUNE SONG. 1998. VISUAL & LEAD RAPPER.
ELLIOT SON. 1998. MAIN VOCALIST & LEAD RAPPER.
KENJI CHIBA. 2001. MAIN DANCER & LEAD VOCAL.
͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏͏ ͏ ͏ ͏*˚⁺‧͙˚◌ . . ࣪. WHAT'S THE STORY ?!
TW // Mentions of Sexual Assault and Murder.
After their disbandment, the once visual of the group June would disappear from the public eye, allegedly going back to Australia to live a normal life with no signs of life from him since the group’s disbandment.
Moon would leave the idol industry for nearly five years, working as a dance teacher and choreographer until he’d redebut in Angelico’s newest boy group, Twilight, in 2024.
Hada would retire from the idol industry as well but in favor of becoming an actor. While he stayed with Angelico after Embers’ disbandment, he would eventually leave the label in 2022 when his contract expired and is now signed to Cathdrial Company as an actor and model.
Elliot would redebut the same year of the disbandment, debuting in the co-ed group Pushing Daisies who are still active to this day.
Finally, Kenji would also retire from the idol industry, going back to America and getting an education. He now lives a normal life and says he has no want or need to go back to music ever again.
Embers are very rarely ever mentioned when Angelico groups are in discussion. This is chalked up to them not making much impact during their short activity period, but Angelico often tries to pretend they never happened. Most official Embers content can only be accessed through archives, as all their official accounts were deleted in 2021. The only official remaining Embers content is their playlist on the official Angelico channel, where a majority of their variety and behind-the-scenes content has been private. The only watchable videos on the playlist are their music videos and dance practices.
Additionally, the members don’t talk about Embers. The most open member is Hada, but only after he officially left Angelico. When asked about his past as an idol, Hada revealed many of the horrors that went on during Embers.
Embers was a mess not only on the outside but also internally. Bullying was rampant in the group, the primary bullies being June and Inseok, who would target Moon and Kenji. It was revealed that Elliot didn’t really live in the dorms and only showed up when he had to, as he didn’t like most of the members. June and Inseok would physically, psychologically, and verbally abuse both Moon and Kenji up until the group’s disbandment.
Unknown to the public, Inseok did not die in a tragic accident but was instead murdered. He was killed by Angelico CEO Son Jinhwa and Rejects members Reid Kim and Aiden Yoon when his involvement in the assault of their groupmate Kubo Miyu was discovered. Though Inseok did not directly assault Miyu, he would facilitate the assault by drugging her drink. It would be revealed during the confrontation with Inseok that Miyu was not their only victim and there was a whole operation between him, June, soloist Hyunwon, and former Rejects member Sunhee.
The murder of June would take place three days later in an Angelico practice room. Son Jinhwa, Reid Kim, and Aiden Yoon would be involved yet again though Reid would be the one to deliver the final blow that killed June. They would later get rid of his body in the wooded area behind the Angelico dorms.
Embers are often not remembered, which is exactly what Jinhwa wanted. Everything always goes according to plan.
#ི᭨ᩧྀ ANGELICO#ི᭨ᩧྀ LORE#fictional idol community#idol au#idol oc#oc kpop group#kpop oc#kpop au#bts addition#fake kpop oc#fictional idol group#kpop addition
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"Intimate partner violence, abuse, and harassment is routinely linked with efforts to monitor and control a targeted person. As new technologies have seeped into everyday life, aggressors have adopted and repurposed them to terrorize, control, and manipulate their current and former partners. When National Public Radio conducted a survey of 72 domestic violence shelters in the United States, they found that 85% of domestic violence workers assisted victims whose abuser tracked them using GPS. The US-based National Network to End Domestic Violence found that 71% of domestic abusers monitor survivors’ computer activities, while 54% tracked survivors’ cell phones with stalkerware. In Australia, the Domestic Violence Resources Centre Victoria conducted a survey in 2013 that found that 82% of victims reported abuse via smartphones and 74% of practitioners reported tracking via applications as often occurring amongst their client base. ... "In Part 3, we evaluated how companies which sold stalkerware, and software which could be repurposed as stalkerware, marketed their products to prospective customers. We used marketing intelligence methods, as well as content analysis, to conclude that many of the companies studied were actively promoting their software for the purposes of facilitating stalking and, by extension, intimate partner violence, abuse, and harassment. More specifically, we found that:
Consumer spyware companies’ blog and search engine optimization content revealed that most companies had extensive references to spousal monitoring;
One company, mSpy, encoded concealed HTML text which advertised spousal spying on their website as a way to make their products more easily discoverable by people searching for ways to conduct intimate partner surveillance; ..."
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Creative brief
Hello Everybody! There will be some marketing content today. Consider that we are a railway firm that needs to come up with a unique purpose and concept. 🚂
Let's begin by outlining the objective. Its purpose is to increase public awareness of railroad track accidents in social media and the media.
What position will we take? We present ourselves as the brand of an everyday, well-known firm in Australia that transports people. Our core value is to offer secure transportation for the general population.
Who are we trying to reach? Here, a more thorough investigation is required. These may be consumers between the ages of 18 and 40, who generally fit the digital profile of Gen Z and millennials. Digital natives were immersed in screens, digital devices, and social media from the moment they were born. Here, we want the audience to be able to engage with the brand, therefore we'll target advertising campaigns to platforms like Facebook, Instagram, TikTok, and YouTube in a way that allows users to access our content on any device.
Perhaps there is a different group that can persuade the target audience to support them? They're bloggers! people who are impacted by the influencer and have a large audience. Working together with them can be quite productive.
Does the brand possess additional resources, such as exclusive communication channels? Here, we can consider brief social advertisements on television, radio, or over railway station speakers. What information do we require? Perhaps people need to be shown what happens as a result of negligence and inattention at train stops because this is so clear. These are incidents that have already occurred to humans. Mentions of risks, videos warning about trains, brief messages and films on social media, announcements of warnings, in-person interaction, and briefings.
You have the option of launching targeted advertising to the target demographic on social networks, which will constantly engage with customers and remind them to behave safely at train stations. Please take note that neither the company nor the brand owns any media brands or pays for any media.
#marketing#social media marekting#digital media#digital marketing#passion#joy#creative#digital diary#learing#university#trains
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Website Maintenance and Support In Australia
In today's digital landscape, a strong online presence is essential for businesses of all sizes. In Australia, where the internet plays a vital role in consumer behavior, maintaining a well-functioning website is more important than ever. Website maintenance and support are crucial components that can significantly impact your business's success. Here’s why investing in these services is essential. #Sunshine Coast Web Design
Why Website Maintenance Matters
1. Security
Cybersecurity threats are constantly evolving, and Australian businesses are not immune to attacks. Regular website maintenance includes updating software, plugins, and security protocols to protect against vulnerabilities. This proactive approach helps safeguard sensitive customer data, ensuring your business remains trustworthy and compliant with regulations like the Australian Privacy Principles.
2. Performance Optimization
A slow-loading website can deter potential customers and harm your search engine rankings. Routine maintenance allows for performance optimizations, such as image compression, code minification, and caching strategies. These improvements enhance user experience, reduce bounce rates, and ultimately lead to higher conversion rates.
3. Content Updates
Your website is a reflection of your business, and keeping content fresh is vital. Regular updates to blogs, product listings, and service pages not only engage visitors but also signal to search engines that your site is active. This can improve your visibility in search results, driving more organic traffic to your website.
4. Technical Issues
Websites can experience various technical problems, from broken links to server downtime. Routine maintenance helps identify and resolve these issues before they escalate, ensuring your site remains functional. Quick response times to technical glitches can mean the difference between losing a customer and retaining their business.
5. User Experience
A well-maintained website enhances user experience. Regular audits and updates to navigation, design elements, and mobile responsiveness ensure that visitors can easily find the information they need. An intuitive user experience not only retains existing customers but also attracts new ones through positive word-of-mouth.
Choosing the Right Support
When it comes to website maintenance and support in Australia, selecting the right partner is crucial. Here are some factors to consider:
1. Experience and Expertise
Look for a company with a proven track record in website maintenance. They should have a strong understanding of various platforms, coding languages, and best practices in web security.
2. Comprehensive Services
Choose a provider that offers a range of services, including security updates, performance monitoring, and content management. A one-stop shop simplifies the process and ensures all aspects of your website are covered.
3. Responsive Support
In the digital world, issues can arise at any time. Opt for a support service that provides timely responses and assistance, ensuring minimal downtime for your business.
4. Custom Solutions
Every business is unique, and your website maintenance plan should reflect that. Look for providers that offer customizable packages tailored to your specific needs and budget.
Contact Us Today!
🌐 : https://sunshinecoastwebdesign.com.au/
☎: +61 418501122
🏡: 32 Warrego Drive Pelican Waters Sunshine Coast QLD, 4551 Australia
Conclusion
Investing in website maintenance and support is not just about keeping your site functional; it’s about enhancing your brand's reputation and customer trust. In Australia’s competitive online market, a well-maintained website can be a significant differentiator. By prioritizing maintenance, you ensure that your website continues to serve as an effective marketing tool, driving growth and success for your business. Don’t wait until issues arise—embrace proactive website management to stay ahead of the curve.
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Why Does Your Business Need to Be on Social Media Platforms?
Some businesses look at social media marketing as another thing to do on their already overstuffed plate, and that's legible. it can play a considerable role in getting you substantial results.
#social media#social media marketing agency#Blogs#social media channels#content marketing company in Australia
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I just really want to Discovery on Netflix without having to jump through hoops. I could just download it but also I am so angry that I have to when it used to be just available on Netflix.
But Paramount took it off so it could be exclusive to them and realized like CW President had known and was reluctant to do— he knew it would severely reduce profitability, within a year of only supplying content to HBO Max, a company paying itself, CW was bankrupt.
Paramount is also known accruing debt because it’s only supplying content to itself.
After what, a year or two, Paramount is back licensing Star Trek properties to Netflix and HBO Max.
And, what about the International markets that’s not in North America, UK or Australia?
Fuck the International markets because they took Discovery out of Netflix and now will never even make some headwind or gesture to opening Paramount+ to other international markets.
And all I want to do is open up Netflix and re-watch some goddamned Discovery before its final season.
Except oops, sorry you can’t.
And I know I can just download it but what if I don’t want to?
But I will, because what the hell other choice do I have. I know lookmovie. But that’s also looking to monetize the site which I don’t blame because they’re hosting a lot.
Still that’s just another subscription on top of everything else.
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BPO Companies: How to Choose the Best BPO Company in India?
Today, business process outsourcing has become a growing trend. With so much data and consumers to manage, corporate confidence in Best BPO Company has grown over the years. India's IT and BPO services sector has grown rapidly since its inception in the mid-1990s and today has a turnover of US$37.6 billion. The Indian BPO market has grown due to economies of scale, reduced business risk, cost advantages, improved utilization, and superior experience. Among competitors such as Australia, China, the Philippines, and Ireland, India is now the world's leading hub for the consumption of BPO services. India's immense popularity as a global outsourcing destination is due to the country's low labor costs and a large pool of skilled and skilled workers gave an opportunity to companies like Ascent BPO to provide better services at reasonable prices.
But since many organizations in India offer quality data entry services, companies only need to choose the best ones after they have done their homework. Look on our website to learn how to choose the Best BPO Company like us.
What is business process deploying or outsourcing (BPO)?
Before we get started, we want to give our audience an overview of what a BPO is. Business process outsourcing companies provide services that allow companies to focus on their core business. Let us consider this problem in detail. You may not have the time or resources for a separate organization that you can trust to handle other aspects of your business. These other aspects can be anything from call center operations, marketing, SEO, finance to human resource activities. The sky is the limit. Now that business process outsourcing has sparked some interest, let's explain what to look for in the Best BPO company.
Some Best BPO company are given below:
Tata Consulting Services:
Tata Consulting Services (TCS) is the second-best outsourcing firm in India. TCS is an organization based in Mumbai in Bangalore. TCS provides trading services, platform solutions, analytics, information services, and more. TCS has more than 400,000 employees in India and thousands of employees in other parts of the world. Tata Advisory Services will generate revenue of approximately $23 billion in 2020.
Wipro:
Wipro is a leading multinational company providing IT services, consulting, and business operations. They serve their clients by applying their expertise in cognitive computing, hyper-automation, robotics, cloud, analytics, and emerging technologies.
Ascent BPO
Ascent BPO manages multiple streams such as data entry services, data entry projects, data entry processing, web research, financial accounting, and call center services. Get the best outsourcing service at the lowest possible price here. Wide access to major Indian metropolitan areas such as Delhi and Mumbai, as well as other major cities in India such as Bangalore, Chennai, and Kolkata.
First source solution:
Firstsource Solution is a leading provider of customized Business Process Management (BPM) services to the banking and financial, customer service, telecom, media, and health industries. It is headquartered in Mumbai, and also has operations in the United States, United Kingdom, and the Philippines. In addition, Firstsource Solutions recently won Gold and Silver Awards at the UK Complaint Management Awards 2020.
UrbanTimer:
UrbanTimer is a VA company based in Kolkata. Believing that your experience will be "the best in your business," the company offers administrative support, customer service, content creation, graphic design, project management, QuickBooks services, startups, and more.
Professional BPO Qualifications: What To Look For?
Companies considering working with a BPO company should know what to look for in potential partners. If you're wondering how to find the most qualified BPO company like Ascent BPO, a few key qualifications are good indicators that you're doing business with experienced professionals:
1. Proven experience:
Your business processes should not be executed by ordinary people. One of the most important qualifications for Best BPO company is proven experience in the industry. Excellent customer testimonials show that your business has been treated similarly.
2. Specialized Services:
We offer a variety of functions and processes, and specialized services demonstrate expertise. If you're wondering how to find the most qualified BPO company, it's a good sign to find a company that specializes in a field similar to yours.
3. Reliability and Security:
Because Ascent BPO handles confidential and proprietary company information, you want to ensure that your BPO company's data security measures are in place. If you can tell that a BPO company values ??reliability and security, you know your data is safe.
4. Focus on Metrics:
Being data-driven is one of the most important skills a BPO company should look for. A metrics-driven BPO company tests and shows clients how it is performing.
5. Transparency:
Transparency is an important factor if you want to know how to find the most qualified BPO company. If a BPO company doesn't seem honest or transparent, you won't be satisfied with their work.
You should browse through the above-given details about BPO companies to find the most qualified BPO company. These elements will help you determine which BPO company is the best fit for your business.
Resource:https://www.ascentbpo.com/bpo-companies
Useful Links:
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Just days after people gleefully posted their Spotify Wrapped, bad news came for the music streaming giant. Spotify announced today that it would cut 17 percent of its workforce, a chunk that equates to an estimated 1,500 people. It’s the third time the world’s largest music streamer has cut jobs this year.
The news came after Spotify posted its first profitable quarter since 2021. In a memo to staff, CEO Daniel Ek said the company had expanded its workforce and offerings significantly throughout 2020 and 2021, thanks to lower-cost capital, but is now bumping up against the same problems startups across industries are facing, like high capital costs and slowed economic growth.
Ek said the cuts may seem “surprisingly large given the recent positive earnings report and our performance,” but due to “the gap between our financial goal state and our current operational costs,” Spotify would take “substantial action.”
Despite its popularity (Spotify held 30 percent of the music streaming market by late 2022), the company has long struggled to turn consistent profits. The layoffs wrap up a bad year: Spotify cut 6 percent of its workforce last January, followed by another 2 percent in June as it slimmed down its podcasting business. Even as the world’s most recognizable music streaming service, Spotify is plagued by an unreliable business model, one in which record companies sit back and rake in royalty payments while artists can struggle to bring in enough cash.
“Investors are increasingly impatient in 2023 for tech firms to start making money,” says Phil Bird, head of rights and royalties at the software development company Vistex. Spotify isn’t alone—tech companies have slashed jobs throughout the year, with more than 250,000 people losing jobs worldwide in 2023, according to layoffs.fyi, a site that tracks job cuts in tech.
Many major tech companies that overhired during the pandemic have taken steps to rightsize—and that’s what Ek says Spotify is doing now. But Spotify’s high cost to license music adds to its financial strain. “The cost of doing business is huge for streaming companies,” Bird says.
Spotify gained momentum in the third quarter of 2023, earning €32 million ($34.6 million) in operating income. It now has 226 million subscribers and 574 million monthly users. “On the surface, it looks great,” says Simon Dyson, senior principal analyst of music and digital audio at consultancy firm Omdia. “It’s [those] nagging costs that it can’t get on top of.”
Spotify and the recording industry have a deeply entwined and sticky relationship: Spotify is seen by some as a savior of the music industry, which flailed after Napster upended music downloading in 1999, but artists earn wildly different incomes based on how Spotify pays. According to a calculation from Billboard, Taylor Swift may have earned nearly $100 million from streaming on Spotify so far this year. Smaller artists earn far less, and music streaming models have long been accused of exploiting them.
Like Spotify, Apple Music and Amazon Music are each charging $10.99 per month for premium subscriptions, and each give access to 100 million songs. But unlike Spotify, Apple and Amazon have massive streams of revenue elsewhere to fall back on. So Spotify has spent the past few years looking for that standout content. It spent more than $1 billion building its podcast world and acquiring exclusive deals to shows like The Joe Rogan Experience. This fall, it began offering paying subscribers in the UK and Australia free audiobook access for 15 hours each month.
The music streaming fight isn’t like the streaming wars, where Max, Netflix, Hulu, and others can each lure in subscribers with a combination of classic and original movies and shows. If Spotify were to charge more for music (it already increased monthly prices from $9.99 to 10.99 in the US this summer), it would risk losing people to comparable services, where people can find the same songs. But unless it can convince people to pay more for music, it might continue to struggle.
“It’s too cheap,” says Dyson. “To have access to every single piece of music that’s ever been released—and ever will be released—for $10 a month is just astounding.” The same is true of Spotify today as was true when it was founded 17 years ago: It’s a business that’s good for listeners and labels but bad for both streamers and artists.
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Top Digital Marketing Company in Australia
Hellogeeks is a digital marketing agency passionate about helping businesses thrive digitally. They specialize in everything from search engine marketing (SEM) and search engine optimization (SEO) to social media advertising and content marketing. We work with all sectors, from start-ups to established businesses, ensuring that every project receives the care and expertise it deserves.
Click for more information-Hellogeeks.com.au
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Unleashing Innovation: Android Application Development Services by NextDynamix
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Lionsgate/*** quarter call - not so good as it seems
While I am still fumbling around with the strike's aftermath, let me just quickly say a word or two about ***'s last quarter call, yesterday. Nobody does it as @cb4tb, but FWIW, here goes:
I should immediately say I could not watch the replay on the link provided by the initial press release (here: https://investors.lionsgate.com/news-and-events/press-releases/2023/10-19-2023-140125017), despite my total good will to take one for the team, go to bed early and wake-up at ungodly hours. I have no idea why - maybe access is somehow limited? I would never know, I had no 403 error in my browser, so... 🤷♀️. Instead, I could peruse the paper version of the standard Company Quarterly Report (US SEC Form 10-Q), along with some scarce press comments, for a bit of context.
The document is damn long (94 pages) and it reads exactly like I presumed: a kidney stone would be easier to pass (https://investors.lionsgate.com/financial-reports/sec-filings). It's perhaps worth for this phrase alone (on page 43), which really made me stop in my tracks:
At the time of the document's public release, it is technically true and accurate that the tentative deal between AMPTP and SAG-AFTRA still has to be approved by the union's members. However, given the horrendous impact of the strike on almost all things Hollywood and California, for that matter (more on this in a separate post), it's more than likely the deal will hold. The rest is dire: more slashing of content to come, 'if the Company is unable to efficiently complete the production of the film, TV show or program or decides to abandon the production'.
While this does not seem to affect Season 8, this could (I repeat: could) mean that: a) BOMB is gone and b) MIK3 is no longer a priority (the fact that MIK 2, as OL, was listed among the last quarter premieres is not a guarantee it will be continued - not the same amplitude as OL). If so, Season 8 might start shooting as soon as January 2024, since it already has all the needed infrastructure and staff readily available at Cumbernauld (yes, Mordor, the peasant you all love to hate managed perhaps to save the day again!). So OL is doing ok on that side, unlike other productions of other studios, who reportedly started a mad scramble for location scouting and staff recruiting, just before the festive season - that is a big competitive advantage and one of the main reasons I believe it's still entirely possible to pull it off.
The 'thriving' future (according to Feltheimer, that genius 🙄) of *** as a standalone company is still something we severely lack data on, as Lionsgate kept its commitment to go on with the acquisition of Entertainment One (you know, the Peppa Pig people), for a mere 375 million USD, to be completed by January 31, 2024. At the same time, *** is not the only actor on the US media & tech market to proceed to lay-offs and it seems to fare better than many, as I already supposed and told you:
(Sourced at: https://variety.com/2023/tv/news/starz-layoffs-exit-uk-australia-lionsgate-1235779627/).
Something to be closely monitored in the upcoming weeks. I think it's going to be worth it. Sorry for not bringing any sensational content today and I know it's dull and probably uninteresting AF, but it's there and it has to be taken into account, for sure. So yes, 'not as good as it seems' (profit is now mainly driven by motion picture, not television production), but not as bad as expected by the prophets of doom across the street, who - as usually - have no damn idea of what they are talking about.
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