#consumer markets

[streakeye]

Market research and competitive analysis

Market research helps you find customers for your business. Competitive analysis helps you make your business unique. Combine them to find a competitive advantage for your small business.

Use market research to find customers

Market research blends consumer behavior and economic trends to confirm and improve your business idea.

It’s crucial to understand your consumer base from the outset. Market research lets you reduce risks even while your business is still just a gleam in your eye.

Gather demographic information to better understand opportunities and limitations for gaining customers. This could include population data on age, wealth, family, interests, or anything else that’s relevant for your business.

Then answer the following questions to get a good sense of your market:

Demand: Is there a desire for your product or service?

Market size: How many people would be interested in your offering?

Economic indicators: What is the income range and employment rate?

Location: Where do your customers live and where can your business reach?

Market saturation: How many similar options are already available to consumers?

Pricing: What do potential customers pay for these alternatives?

You’ll also want to keep up with the latest small business trends. It’s important to gain a sense of the specific market share that will impact your profits.

You can do market research using existing sources, or you can do the research yourself and go direct to consumers.

Existing sources can save you a lot of time and energy, but the information might not be as specific to your audience as you’d like. Use it to answer questions that are both general and quantifiable, like industry trends, demographics, and household incomes. Check online or start with our list of market research resources.

Asking consumers yourself can give you a nuanced understanding of your specific target audience. But, direct research can be time consuming and expensive. Use it to answer questions about your specific business or customers, like reactions to your logo, improvements you could make to buying experience, and where customers might go instead of your business.

Here are a few methods you can use to do direct research:

Surveys

Questionnaires

Focus groups

In-depth interviews

For guidance on deciding which methods are worthwhile for your small business, the U.S. Small Business Administration (SBA) provides counseling services through our resource partner network.

Surveys

Questionnaires

Focus groups

In-depth interviews

For guidance on deciding which methods are worthwhile for your small business, the U.S. Small Business Administration (SBA) provides counseling services through our resource partner network.

Use competitive analysis to find a market advantage

Competitive analysis helps you learn from businesses competing for your potential customers. This is key to defining a competitive edge that creates sustainable revenue.

Your competitive analysis should identify your competition by product line or service and market segment. Assess the following characteristics of the competitive landscape:

Market share

Strengths and weaknesses

Your window of opportunity to enter the market

The importance of your target market to your competitors

Any barriers that may hinder you as you enter the market

Indirect or secondary competitors who may impact your success Several industries might be competing to serve the same market you’re targeting. Important factors to consider include level of competition, threat of new competitors or services, and the effect of suppliers and customers on price. Learn more in the Strategic Marketing Journey on MySBA Learning.

Visit Now: www.streakeye.com

[teaboot]

Hey! Bamboo toilet paper person here. Your response was very thoughtful-- I want to apologize for placing the onus of climate issues on individual action, haha. I work at a zoo that bills itself as being very heavy on conservation messaging, but as a non-partisan organization we're obviously not allowed to talk about the evils of capitalism. This means that in our programming, we MUST place the responsibility of stopping climate change on individual guests, encouraging them to make more environmentally conscientious decisions like buying reef safe sunscreen or reducing carbon emissions by driving less. The most "political" we're allowed to get is telling people to stay educated and vote in favor of laws that will have a positive impact on the environment. I think I've been drinking the Zoolaid a little TOO much recently, because you're totally right-- the vast, VAST majority of damage to the environment is caused by major corporations, not random people working around their own unique needs. It was also low key a little ableist of me to take issue with that ngl.

Obviously no obligation to respond to this publicly (though it's fine if you choose to do so), but I did want to thank you for your response and mention that it did get through the nonprofit mission-based-organization propaganda living rent free in my head haha. Cheers!

Hey, you work at a zoo? That is SO cool, aadsdggjjg@!!!

And hey, no worries, you totally had a good point about endless waste and trying to counter it where possible- Just from personal experience involved in the barest edge of the fashion industry, I really, really, REALLY hate the idea that, like... people can't access simple shit like plastic straws, even if they're the best, most practical, least-harmful option for them.... because a 12 year old made up some random number for a school project about plastic waste

Where, as a zoo person, I imagine you're already aware that the average sea turtle is WILDLY more likely to die from abandoned plastic fishing nets or ocean-dump grocery bags than accidentally get a straw inside it

So here we are, using paper straws!- which may be an improvement, or may not, I don't have that data, and construction emissions are their own thing- BUT WE STILL HAVE OCEANS FULL OF ABANDONED NETS

WHICH ARE OBJECTIVELY WORSE, but MUCH harder to get rid of, and as the average person doesn't USE fishing nets, it'd much harder to market as a "You, not me" sort of issue.

Cleaning up fishing nets isn't trendy. It isn't sexy. You can't troubleshoot a cute little trendy solution for it that you can market to upwardly-mobile tweens.

But a reusable water bottle? A cute canvas tote? A metal straw? That's a solution you can buy and feel good about.

Never mind that you need to use a single cotton reusable bag somewhere like a million times before the cost of its construction counterbalances the cost of a single grocery bag every time you shop- which, hey, some of us were reusing as trash liners for their wastebaskets, or bundle bags for donating clothes, or lining for our leaky winter boots!

If a better option is available, I'll take it. But as ZERO HARM is next to impossible at this time, I personally am gonna aim for MINIMAL HARM as long as I can.

...sorry, I didn't mean to ramble off again.

But hey, if your nonprofit is doing good things, feel free to shoot me a link! I can post it on my blog :D

(Link to original post for context lol)

[sibmakesart]

bab girl there's so many things wrong with you

[lizzybeeee]

DATV is overly reliant on Supplemental Media - especially if you are a returning player

TL;DR: Supplemental material should not be required reading in order to understand what's going on in the main game -> it's additional material that enhances what we were given. If what we were given is lacking and unable to coherently tell us a story, then the writers and those in charge did not prioritize what was important.

Not a take that's unique to Dragon Age, but one that is very relevant when talking about DATV. I've made a few posts about plot/story points that either make no sense or have been dropped entirely in the lead up from DAI to DATV. Every now and then I get a few comments or messages about how certain points I made were addressed in supplemental material released in the lead up to this games release.

This isn't a call out post, by the way! But it's frustrating, to me, that this games writing is so lacking that my understanding is being inhibited because I can't remember details from a book I read two years ago - not to mention various podcasts, comics, and short stories. My understanding of a video game in a video game series should not be reliant on additional/optional content.

DATV is a weird game in that it is absolutely a 'soft/scorched earth' reboot while also marketing itself as a continuation to what was set up in Inquisition and Trespasser. Personally, I think that if you are up to number 4 in a game series, one with a continuous story-line, it should be expected that new players won't be able to catch up to everything -> it's the game developers job to make the world and story intriguing enough that the new players will go back to previous games in the series and fill in the blanks themselves.

Veilguard, as a sequel, is overly reliant on content that comes from outside the games themselves (including DLC's) if you want to make sense of the world and story. Trespasser left us with an epilogue that set up some plot points for the next game: Solas & the Veil, the Elven Rebellion, and War with the Qun - plot points that have been built up since the time of Origins. But when we get into DATV two of these points have been dropped and resolved, off-screen.

There are more questions, but these are the ones that bothered me the most while playing the game:

What happened to the Agents of Fen'harel/ Elven Rebellion? -> answered in a cursed reddit AMA.

What happened to the Qunari following Trespasser -> addressed in Tevinter Nights, and a codex entry you can pick up (optional).

Why is Skyhold infested with demons? -> mentioned in Tevinter Nights.

How did the Dalish go from worshiping their own pantheon to knowing they are false gods? (specifically those we meet in the Veil Jumpers) -> mentioned in the Missing comic series.

What's up with Nevarra's Royals? -> Tevinter Nights addresses that there is a power struggle in the Pentaghast family and the role of the Mortalitasi in making it worse - though it does not address the whole 'mage puppeting a corpse' issue and all the implications it has.

This is a video game series -> the bulk of the information required for me to understand the story and its relation to previous entries needs to be included in the final game version. I am playing a video game and not attending a uni class - I should not need to have a required reading list in order to understand what the fuck is going on. I should definitely not need to go onto a reddit AMA to understand what happened in-game, either.

What makes this stand out the most is that DAI was very successful in tying in previous games, DLC's, movies, and books! Inquisition did a great job in getting you up to speed on the events of the previous games early on, providing personalization if you played those games, and giving the player the opportunity to inquire into these events.

Hiding away the answers in additional material or a codex entry that may be missed is not good game design or good writing. DAI didn't assume that you had bought and played the Legacy DLC -> it made certain you experienced the conversation with Varric and Hawke if you wanted to proceed in the game. It didn't hide away imperative information in codex entries - it had characters talk about it in scripted scenes and encourage the player to ask more. You would actively need to avoid interacting with characters for you to not experience this information in DAI.

Leliana talks about her role during the Blight, her calling by the Maker, and her relationship with Dorothea/Justinia -> DAO and Leliana's Song DLC.

Cullen talks about his time as a templar at Kinloch & Kirkwall -> DAO and DA2.

Cassandra speaks about her history, investigation into Hawke, and the Seekers -> Dawn of the Seeker movie, DA2, & Asunder novel.

Varric talks about Hawke, Kirkwall, and Corypheous -> DA2 and Legacy DLC.

Cole talks about how he discovered he was a 'demon' - it leads to further conversations about Rhys, Evangeline, and Lord-Seeker Lambert -> Asunder novel.

Wicked Eyes and Wicked Hearts -> the game literally continues what the Masked Empire novel sets up, the Orlesian Civil War. The game does a decent job of telling us about the players (Celene, Gaspard, Briala etc...) and the reasoning behind the conflict through dialogue, the ability to explore the battlefields, quests, ambient dialogue, etc... The book is not required reading - though it greatly adds to the complexity of the characters, motivations, and political intrigue!

I never once, playing DA2 or DAI, felt penalized or like my experience was lacking because I had not engaged with supplemental material or DLC's. I got into Dragon Age when I was in high school, it wasn't until I graduated and began working after that I had the disposable income available for experiencing the extra material. I cannot say that for DATV - If you have played Inquisition and go into DATV straight from that you will, absolutely, be confused about how we got from A to B.

Which is especially strange to me!? Why is it that new players will be less confused than those that are returning players? It's like the game is actively punishing you for playing and caring about previous games in the series.

Supplemental media is bought because the main product has earned your investment, love, or interest. Not everyone has the income available to buy it with their own money - especially if you live outside the US and have to pay additional shipping costs. Not everyone has the ability to buy or 'obtain' the digital versions either. My understanding of the main story of a video game in a video game series should not require additional monetary investment into other mediums.

The game itself should be enough and DATV is not enough.

[mostlysignssomeportents]

Precaratize bosses

I'm touring my new, nationally bestselling novel The Bezzle! Catch me SUNDAY (Apr 21) in TORINO, then Marin County (Apr 27), Winnipeg (May 2), Calgary (May 3), Vancouver (May 4), and beyond!

Combine Angelou's "When someone shows you who they are, believe them" with the truism that in politics, "every accusation is a confession" and you get: "Every time someone accuses you of a vice, they're showing you who they are and you should believe them."

Let's talk about some of those accusations. Remember the moral panic over the CARES Act covid stimulus checks? Hyperventilating mouthpieces for the ruling class were on every cable network, complaining that "no one wants to work anymore." The barely-submerged subtext was their belief that the only reason people show up for work is that they're afraid of losing everything – their homes, their kids, the groceries in their fridge.

This isn't a new development. Back when Clinton destroyed welfare, his justification was that "handouts" make workers lazy. The way to goad workers off their sofas (and the welfare rolls) and into jobs was to instill fear in them:

https://www.theatlantic.com/business/archive/2018/03/welfare-childhood/555119/

This is also the firm belief of tech bosses: for them, mass tech layoffs are great news, because they terrorize the workers you don't fire, so that they'll be "extremely hardcore" and put in as many extra hours as the company demands, without even requiring any extra pay in return:

https://fortune.com/2022/10/06/elon-musk-jason-calacanis-return-to-office-gentlemens-layoffs-twitter/

Now, there's an obvious answer to the problem of no one taking a job at the wage being offered: just increase the offer. Capitalists claim to understand this. Uber will tell you that surge pricing "incentivizes drivers" to take to the streets by offering them more money to drive during busy times:

https://www.uber.com/blog/austin/providing-rides-when-they-are-most-needed/

(Note that while Uber once handed the lion's share of surge price premiums to drivers, these days, Uber just keeps the money, because they've entered the enshittification stage where drivers are so scared of being blacklisted that Uber can push them around instead of dangling carrots.)

(Also note that this logic completely fails when it comes to other businesses, like Wendy's, who briefly promised surge-priced hamburgers during busy times, but without even the pretense that the surge premium would be used to pay additional workers to rush to the restaurant and increase the capacity:)

https://www.theguardian.com/food/2024/feb/27/wendys-dynamic-surge-pricing

So bosses knew how to address their worker shortage: higher wages. You know: supply and demand. For bosses, the issue wasn't supply, it was price. A worker who earns $10/hour but makes the company $20 profit every hour is splitting the surplus 50:50 with their employer. The employer has overheads (rent on the shop, inventory, advertising and administration) that they have to pay out of their end of that surplus. But workers also have overheads: commuting costs, child-care, a professional wardrobe, and other expenses the worker incurs just so they can make money for their boss.

There's no iron law of economics that says the worker/boss split should be 50/50. Depending on the bargaining power of workers and their bosses, that split can move around a lot. Think of McDonald's and Walmart workers who work for wildly profitable corporate empires, but are so badly paid that they have to rely on food stamps. The split there is more like 10/90, in the boss's favor.

The pandemic changed the bargaining power. Sure, workers got a small cushion from stimulus checks, but they also benefited from changes in the fundamentals of the labor market. For example, millions of boomers just noped out of their jobs, forever, unwilling to risk catching a fatal illness and furious to realize that their bosses viewed that as an acceptable risk.

Bosses' willingness to risk their workers' lives backfired in another way: killing hundreds of thousands of workers and permanently disabling millions more. Combine the boomer exodus with the workers who sickened or died, and there's just fewer workers to go around, and so now those workers enjoy more bargaining power. They can demand a better split: say, 75/25, in their favor.

Remember the 2015 American Airlines strike, where pilots and flight attendants got a raise? The eminently guillotineable Citibank analyst Kevin Crissey declared: "This is frustrating. Labor is being paid first again. Shareholders get leftovers":

https://www.thestreet.com/investing/american-airlines-flight-attendants-bash-citi-analyst-who-put-shareholders-before-workers-14134309

Now, obviously, the corporation doesn't want to offer a greater share of its surplus to its workforce, but it certainly can do so. The more it pays its workers, the less profitable it will be, but that's capitalism, right? Corporations try to become as profitable as they can be, but they can't just decree that their workers must work for whatever pay they want to offer (that's serfdom).

Companies also don't get to dictate that we must buy their goods at whatever price they set (the would be a planned economy, not a market economy). There's no law that says that when the cost of making something goes up, its price should go up, too. A business that spends $10 to make a widget you pay $15 for has a $5 margin to play with. If the business's costs go up to $11, they can still charge $15 and take $1 less in profits. Or they can raise the price to $15.50 and split the difference.

But when businesses don't face competition, they can make you eat their increased costs. Take Verizon. They made $79b in profit last year, and also just imposed a $4/month service charge on their mobile customers due to "rising operational costs":

https://www.reddit.com/r/LateStageCapitalism/comments/1c53c4p/79bn_in_profits_last_year_but_you_need_an_extra/

Now, Verizon is very possibly lying about these rising costs. Excuseflation is rampant and rising, as one CEO told his investors, when the news is full of inflation-talk, "it’s an opportunity to increase the prices without getting a whole bunch of complaining from the customers":

https://pluralistic.net/2023/03/11/price-over-volume/#pepsi-pricing-power

But even stipulating that Verizon is telling the truth about these "rising costs," why should we eat those costs? There's $79b worth of surplus between Verizon's operating costs and its gross revenue. Why not take it out of Verizon's bottom line?

For 40 years, neoliberal economists have emphasized our role as "consumers" (as though consumers weren't also workers!). This let them play us off against one-another: "Sure, you don't want the person who rings up your groceries to get evicted because they can't pay their rent, but do you care about it enough to pay an extra nickel for these eggs?"

But again, there's no obvious reason why you should pay that extra nickel. If you have the buying power to hold prices down, and workers have the labor power to keep wages up, then the business has to absorb that nickel. We can have a world where workers can pay their rent and you can afford your groceries.

So how do we get bosses to agree to take less so we can have more? They've told us how: for bosses, the thing that motivates workers to show up for shitty jobs is fear – fear of losing their homes, fear of going hungry.

When your boss says, "If you don't want to do this job for minimum wage, there's someone else who will," they're telling you that the way to get a raise out of them is to engineer things so that you can say, "If you don't want to pay me a living wage for this job, there's someone else who will."

Their accusation – that you only give someone else a fair shake when you're afraid of losing out – is a confession: to get them to give you a fair shake, we have to make them afraid. They're showing us who they are, and we should believe them.

In her Daily Show appearance, FTC chair Lina Khan quipped that monopolies are too big to care:

https://www.youtube.com/watch?v=oaDTiWaYfcM

Philosophers of capitalism are forever praising its ability to transform greed into public benefit. As Adam Smith put it, "It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own interest." The desire to make as much money as possible, on its own, doesn't produce our dinner, but when the butcher, the brewer and the baker are afraid that you will take your labor or your wallet elsewhere, they pay more and charge less.

Capitalists don't want market economies, where they have to compete with one another, eroding their margins and profits – they want a planned economy, like Amazon, where Party Secretary Bezos and his commissars tell merchants what they can sell and tell us what we must pay:

https://pluralistic.net/2024/03/01/managerial-discretion/#junk-fees

Capitalists don't want free labor, where they have to compete with rival capitalists to bid on their workers' labor – they want noncompetes, bondage fees, and "training repayment agreement provisions" (TRAPs) that force their workers to stay in dead-end jobs rather than shopping for a better wage:

\https://pluralistic.net/2022/08/04/its-a-trap/#a-little-on-the-nose

Capitalists hate capitalism, because capitalism only works if the capitalists are in a constant state of terror inspired by the knowledge that tomorrow, someone smarter could come along and open a better business, poaching their customers and workers, and putting the capitalist on the breadline.

https://pluralistic.net/2024/04/18/in-extremis-veritas/#the-winnah

Being in a constant precarious state makes people lose their minds, and capitalists know it. That's why they work so hard to precaratize the rest of us, saddling us with health debt, education debt, housing debt, stagnating wages and rising prices. It's not just because that makes them more money in the short term from our interest payments and penalties. It's because it de-risks their lives: monopolies and cartels can pass on any extra costs to consumers, who'll eat shit and take it:

https://pluralistic.net/2022/02/02/its-the-economy-stupid/#overinflated

A workforce that goes to bed every night worrying about making the rent is a workforce that put in unpaid overtime and thank you for it.

Capitalists hate capitalism. You know who didn't hate capitalism? Karl Marx and Freidrich Engels. The first chapter of The Communist Manifesto is just these two guys totally geeking out about how much cool stuff we get when capitalists are afraid and therefore productive:

https://pluralistic.net/SpectreHaunting

But when capitalists escape their fears, the alchemical reaction that converts greed to prosperity fizzles, leaving nothing behind but greed and its handmaiden, enshittification. Google search is in the toilet, getting worse every year, but rather than taking reduced margins and spending more fighting spam, the company did a $80b stock-buyback and fired 12,000 skilled technologists, rather than using that 80 bil to pay their wages for the next twenty-seven years:

https://pluralistic.net/2024/02/21/im-feeling-unlucky/#not-up-to-the-task

Monopoly apologists like to argue that monopolists can rake in the giant profits necessary to fund big, ambitious projects the produce better products at lower prices and make us all better off. But even if monopolists can spend their monopoly windfalls on big, ambitious projects, they don't. Why would they?

If you're Google, you can either spend tens of billions on R&D to keep up with spam and SEO scumbags, or you can spend less money buying the default search spot on every platform, so no one ever tries another search engine and switches:

https://pluralistic.net/2024/04/04/teach-me-how-to-shruggie/#kagi

Compared to its monopoly earnings, the tech sector's R&D spending is infinitesimal:

https://pluralistic.net/2020/08/11/nor-glom-of-nit/#capitalists-hate-competition

How do we get capitalists to work harder to make their workers and customers better off? Capitalists tell us how, every day. We need to make them afraid.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/04/19/make-them-afraid/#fear-is-their-mind-killer

Image: Vlad Lazarenko (modified) https://en.m.wikipedia.org/wiki/File:Wall_Street_Sign_%281-9%29.jpg CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/deed.en

[republicansaredomesticterrorists]

🤦‍♀️

[streakeye]

Market Research Analyst: Responsibilities and Skills

A Market Research Analyst is responsible for gathering and analyzing data about consumers, competitors, and market trends to help businesses make informed decisions. They use statistical tools, surveys, and other research methods to interpret data and provide actionable insights.

Responsibilities of a Market Research Analyst 

1. Collecting Data – Gathering information from surveys, focus groups, interviews, and public records. 

2. Analyzing Market Trends – Identifying patterns and shifts in consumer behavior and industry trends. 

3. Competitor Analysis – Studying competitors’ strategies, pricing, and customer engagement. 

4. Interpreting Data – Using statistical techniques and software to analyze data sets. 

5. Reporting Findings – Creating detailed reports, charts, and presentations for stakeholders. 

6. Recommending Strategies – Suggesting marketing, pricing, and product strategies based on research. 

7. Monitoring Campaign Performance – Assessing the success of marketing strategies and optimizing them. 

8. Utilizing Data Tools – Working with software like SPSS, Google Analytics, and Excel for data management. 

Key Skills of a Market Research Analyst 

1. Analytical Skills – Ability to interpret complex data and draw meaningful insights. 

2. Critical Thinking – Evaluating information objectively and forming logical conclusions. 

3. Attention to Detail – Ensuring accuracy in data collection and analysis. 

4. Communication Skills – Presenting findings clearly through reports and presentations. 

5. Technical Proficiency – Knowledge of data analysis tools (Excel, SQL, Python, R). 

6. Market Knowledge – Understanding industry trends and consumer behavior. 

7. Problem-Solving – Identifying challenges and recommending data-driven solutions. 

8. Time Management – Handling multiple research projects efficiently.

Visit Now: www.streakeye.com

[cecoeur]

Nobody asked but here’s my two cents on the enchante thing:

I think they tried to run before they could walk with the whole separation from f1 at first, which was probably due to a desire to transition from the original ric3 merch line to a new name and vibe that pulled away from being merch. But in that jump in branding they overcorrected and got kind of lost in where to take it from there because they had no actual brand identity for Enchante to grow on.

To me, it seems as though now they’re narrowing the scope of the brand as it currently exists and refocusing on the niche where everything started. But very importantly with the wording “a lifestyle brand that brings a refreshing energy to F1” they’re still clearly positioning it as a lifestyle brand first and foremost, just one that has a foundation rooted in Daniel and his career in F1 in order to (hopefully) create a more authentic experience for their current consumer base that then over time allows them to evolve their identity more strategically while still maintaining core recognition. I’m not mad about this backtrack, I think it was necessary in order to move forward, the question now is if they can pull it off.

[mayra-quijotescx]

In Ancient Greece and Rome, depictions of genitalia or sexual acts in art, jewelry, and gestures were used to ward against evil (often specifically by blinding the evil eye) and to invite protection to the wearer or gesturer, as evil was thought to be scandalized and repelled by explicit references to sexuality. Fast-forward to today, where advertisers and social media platforms have waged an extensive war against images of nudity and sexuality in order to claim online spaces as 'safe' for advertising products. In this essay I will

[elkkiel]

Regarding ST's merch, I think it's really obvious quality wise what merch the boys had a direct hand in and what merch is just RCA slapping ST's name and logo on something because they know it'll sell. The figurine and the constant HT/Spencer's drops scream RCA just trying to make a buck.

I think the big thing we can do as fans, or in this case consumers, is just be really picky about what merch we actually buy. Let sales numbers and the market talk for us ig (ew capitalism, but unfortunately that's how this works)

Things like the graphic novel? Hell yeah, support the shit out of that! We're out here Obtaining new, original stories made in collaboration with the band themselves, AND supporting art that aligns with the band's previously-curated brand image. Throw your money at that or hype it up online, since that's what we REALLY want to see from them. (even if it's too $$$ for many people. But, I get the sense that they wouldn't mind the pdf being shared with other fans lol. You can't tell me those nerds haven't read pirated manga/comics/books online before)

The low quality, soulless Licensed Products keep on coming because there's apparently a market for them. People will buy it just because it's ST, not because it's actually worth the money. As if it'll bring any value to their experience with the band. How many fans actually want a fuckin lava lamp, or any assortment of the hot topic merch that's just Vessel's face cheaply screenprinted on the front?

I think there's a lot of hype and market potential for their brand and likeness right now, and—for a corporate entity—it makes sense to flood the market like fucking Atlantic with whatever merch will sell. Voting with your wallet really does help. Not buying into the obvious cash-grab merch produces data that tells marketers that we're tired of it. It produces trend reports which indicate their current merch practices are becoming unprofitable to continue (oh, the horrors!)

Idk like I said last night, there seems to be a big disconnect between the band's history of being very selective with aesthetics/design, and whatever is going on right now. Personally, I'd much rather wallow in despair over sleeping through a relatively rare merch drop during European daylight hours. Because then at least the drop feels worth it, and fans who were able to buy merch will have a better, higher quality experience that actually aligns with their brand. Literally anything other than what we're seeing from them right now.

Sorry I just woke up not too long ago, so this might not read very clearly. I want to see my boys succeed and make a living off their art as much as anyone else, but surely there's a better way to support them.

[political-us]

[conceptofjoy]

something about jane and dave being 'trained' by bro and hic and in turn, scratch, then being the characters who have stuff about capitalism slash manipulating systems in their individual narratives.

[cobra-wives]

"leaks" "ugh hoohooey bleepo suffering for the 458353957938th time :((" "LEAKS LEAKS LEAKS" "oh my gooosh here's bloobie toopso fight one billionth um here's why snurble solos and will dominate" "wow hoping that meepie teepie doesnt like die or whateverLOL" "guys wurplemurple is a better ship than meepsiclepoopsies because blablablah" "kinda dgaf about snurble's character. can i see more of wurplemurple" "guys did you see the leak where pleepo kills woomble and-" DO YOU GUYS EVEN ENJOY THIS FUCKING SHOW I SWEAR TO GOD YOU GUYS ARE SO. FUCKING. BORING!!!!!!!!!

[bubblesandpages]

Ummm no. No, actually. The why-are-there-so-many-words-on-the-page I-skip-to-dialogue crowd on Booktok is concerning, and shouldn't be actively encouraged. Booktok has already had such an impact on the publishing industry, you want them to send the message to book suits that they should purposefully lower the reading level? As a marketing ploy? Be so for really right now.

[streakeye]

The 5-Step Marketing Research Process

The 5-Step Marketing Research Process

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Just as you wouldn’t go on vacation without making any plans, you shouldn’t design marketing strategies without backing them with research and data. In short, the marketing research process is the backbone of informed business and marketing decisions.

You might be surprised to hear that marketing research is one of the first things that organizations cut from their marketing budgets because of the high time (and sometimes monetary) investment. This is not the best decision, especially when your company is planning to launch a new product or venturing into a new market. As some savvy startups have learned, marketing research doesn't have to be expensive if you do it right and follow the right process.

Let’s review best practices when going through the five-step marketing research process:

Define the Problem or Opportunity

The most important part of the marketing research process is defining the problem. In order to do any research and collect data, you have to know what you are trying to learn from the research. In marketing research, defining the problem you need to solve will determine what information you need and how you can get that information. This will help your organization clarify the overarching problem or opportunity, such as how to best address the loss of market share or how to launch a new product to a specific demographic. 

Develop questions that will allow you to define your problem (or opportunity), and examine all potential causes so that the research can be whittled down to the information you actually need to solve that problem or determine what action to take regarding an opportunity. Oftentimes, these are questions about who your target market or ideal buyer persona is (for example: “What does our ideal customer look like?”). These might include questions about demographics, what their occupation is, what they like to do in their spare time—anything to help you get a clearer picture of who your ideal buyer persona is. Consider as many variables and potential causes as possible.

2. Develop Your Marketing Research Plan

After you’ve examined all potential causes of the problem and have used those questions to boil down exactly what you’re trying to solve, it’s time to build the research plan. Your research plan can be overwhelming to create because it can include any method that will help you answer the research problem or explore an opportunity identified in step one. 

To help you develop the research plan, let’s review a few techniques for conducting research:

Interview prospects and customers. Oftentimes, you get the best feedback by using this tactic because you’re going straight to the source. This might take the form of a focus group or one-on-one interviews. Use your defined research problem to help select the right people to interview.

Conduct a survey using SurveyMonkey or another tool.

Run user tests on your website or landing page(s). This is a cost-effective approach that can provide a lot of insight and data on how your customers or potential customers behave or respond to something, whether it’s new messaging or branding or a modified product or service you are thinking about offering. Simple A/B tests can go a long way in discovering user behavior. Use heat mapping tools, such as Hotjar or Lucky Orange, and website analytics tools, such as Google Analytics or HubSpot analytics, to track results depending on what data you need to collect.

Oftentimes, we do all of this work and gather all of the data—only to realize that we didn’t have to reinvent the wheel because someone had already run a similar, credible study or solved the same problem. That doesn’t mean you don’t need to do any research, but learning about what other organizations have done to solve a problem or seize an opportunity can help you tweak your research study and save you time when considering all of the research options. In marketing research, this is called secondary data because it has been collected by someone else, versus the primary data that you would collect through your own research study.

3. Collect Relevant Data and Information

In marketing research, most of the data you collect will be quantitative (numbers or data) versus qualitative, which is descriptive and observational. Ideally, you will gather a mix of the two types of data. For example, you might run an A/B test on your website to see if a new pricing tier would bring in more business. In that research study, you might also interview several customers about whether or not the new pricing tier would appeal to them. This way, you’re receiving hard data and qualitative data that provide more color and insight.

When collecting data, make sure it's valid and unbiased. You should never ask a research interviewee, “You think that we should offer a higher pricing tier with additional services, correct?” This type of question is clearly designed to influence the way the person responds. Try asking both open-ended and closed-ended questions (for instance, a multiple-choice question asking what income range best describes you).

4. Analyze Data and Report Findings

Now that you’ve gathered all of the information you need, it’s time for the fun part: analyzing the data. Although one piece of information or data might jump out at you, it’s important to look for trends as opposed to specific pieces of information. As you're analyzing your data, don't try to find patterns based on your assumptions prior to collecting the data. 

Sometimes, it’s important to write up a summary of the study, including the process that you followed, the results, conclusions, and what steps you recommend taking based on those results. Even if you don’t need a formal marketing research report, be sure that you review the study and results so that you can articulate the recommended course of action. Sharing the charts and data you collected is pointless if it doesn’t lead to action. Tools like HubSpot's free blog maker can help you publish the results in an easy way.

Was your hypothesis proven wrong? Great—that's why you do testing and don't run with assumptions when making decisions that could have a major impact on your organization. It’s always better to take the results as they are than to twist the data to prove yourself right.

5. Put Your Research into Action

Your research is complete. It's time to present your findings and take action. Start developing your inbound marketing strategies and campaigns. Put your findings to the test and get going! The biggest takeaway here is that, although this round of research is complete, it's not over.

The problems, business environment, and trends are constantly changing, which means that your research is never over. The trends you discovered through your research are evolving. You should be analyzing your data on a regular basis to see where you can improve. The more you know about your buyer personas, industry, and company, the more successful your marketing efforts and company will be. When you look at it that way, you should start to wonder why so many organizations don’t budget time and resources for marketing research. 

Of course, there is a lot more to the marketing research process than these five core steps, but these are enough to get you started. Good luck, and be sure to share any tips you have discovered for conducting marketing research!

Frequently Asked Questions

FAQ #1: How many steps are in the marketing research process?

There are five crucial steps involved in deep marketing research. It is best practice to follow these steps in order to make the most informed decisions.

FAQ #2: What is the purpose of the five-step marketing research process?

Marketing research helps businesses gain insight and provides valuable information they need to make business decisions. Successful marketing research is done by following a detailed step-by-step plan.

FAQ #3: What are the steps in the marketing research process?

The recommended core five steps in the marketing research process are: define the problem or opportunity, develop your marketing research plan, collect relevant data and information, analyze data and report findings, and put your research into action.

FAQ #4: What is the first step in the marketing research process?

The first thing you should do is define the problem or opportunity you’re researching. Having this objective in mind will help keep you focused on what you’re trying to learn and gain from the research.

FAQ #5: What is the final step in the marketing research process?

Once your research is complete, you’ll want to put your plan into action and continue to test your findings along the way. The research process may never be quite complete.

FAQ #6: Why is the marketing research process important?

Businesses are constantly evolving, as are the industries in which they operate, and it is important to stay up to date as things change. By doing marketing research, you’ll be able to gain the knowledge needed to evaluate business decisions based on data.

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[3416]

1634 make me genuinely ill because there are just.... so few bonds in this sport where you look at them and go. that was 100% meant to happen like that and no one else could've slotted in. like yea, so many of players across the league form close bonds and friendships bc that's the nature of spending a whole part of your life sharing a common goal and space when you're like.. doing this team activity... and guys are constantly befriending ppl and moving on... but auston and mitch it's like. it's almost like THEY feel that they were supposed to have that bond... and go out of their way to reaffirm it at every turn... like they met and got along and loved each other immediately and were so excited to get to play hockey together only to NOT get to for a long while and while they waited, they ??? developed all these rituals. and these things together... their personal routines, things to communicate to each other that they have each other's backs and are building each other into their visions and superstitions and dreams, some of which we'll never know about (unless they'd so kindly like to tell us a la mitch's interview with cabbie where he says maybe some day he'll share the gifts auston's gotten him w the world. tell all book when mitch).. but their gloves and their handshakes and their warmups and even the way they walk into road games and it's jsut. like it's friendship, for sure, obviously. they get along off the ice and make each other laugh the most and have a good time, but it's also the inextricable linking of their own careers. BY THEIR OWN DOING. like they want their names jotted next to each other and that's PART of the chase for this greater goal. yes, they would have been talked about in tandem anyway bc they're out here being the best leafs ever and hitting milestones like 500 points.... 600 points... just weeks apart from each other season to season. but also it's their commitment to each other that makes them talked about too. it's commentators saying they love to play together bc they can see it. they've heard them talk about it. they watch it. "marner to matthews" "matthews to marner". they're always gonna know where each other are.... it makes me . feel. violent with love, lol. makes me feel like some things are definitely meant to be.