#cochlear implant market

[industryforecastnews]

Cochlear Implant Market Size To Reach USD 2.77 Billion By 2030

Cochlear Implant Market Growth & Trends

The global cochlear implant market is anticipated to reach USD 2.77 billion by 2030, growing at a CAGR of 6.02% during the forecast period, according to a new report by Grand View Research, Inc. Hearing loss is a major concern caused by genetic factors, infections, and medications. Favorable reimbursement policies, minimally invasive procedures, and technological advancements are boosting the adoption of cochlear implants.

The increasing approvals of cochlear implants, owing to technological advancements, is expected to boost the market’s growth. For instance, in December 2020, Advanced Bionics LLC, a U.S. subsidiary of Sonova, received FDA approval for Naida CI Marvel and Sky CI Marvel sound processors in the United States. These sound processors allow users to customize their implants with the help of machine learning algorithms, based on the wearers’ location whether in noisy places or at homes.

Increasing investment in R&D activities for product innovation enables manufacturers to compete with other players to achieve a greater market stronghold. For instance, Cochlear Ltd. increased its investment to USD 199.5 million in 2021 from USD 25.9 million in 2020 . Kanso 2 sound Processor, Nucleus 7 Sound Processor, and custom sound pro fitting software by Cochlear Ltd. are some of the product launched in 2020.

Moreover, several initiatives are being undertaken by governments and various organizations to support research in the field of cochlear implantation. For instance, in March  2022, the ACI Alliance members shared their research and clinical practice at the AAA conference in 2022. The conference aimed to connect with peers, stay updated with upcoming information, and know about recent developments in the audiological industry. This is expected to boost the market’s growth.

The increasing prevalence of hearing impairment among elderly is a significant factor driving market growth. The rising burden of hearing impairment in this age group is expected to drive this growth. According to the UN's World Social Report 2023, 761 million people globally are aged 65 years and above in 2021. According to the WHO, the geriatric population is expected to nearly double from 12% in 2012 to 22% in 2050, reaching two billion by 2050 from 900 million in 2015. This is expected to drive the demand for both short and long-term demand for auditory impairment devices have increased, driving the market growth.

Request a free sample copy or view report summary: https://www.grandviewresearch.com/industry-analysis/cochlear-implants-industry

Cochlear Implant Market Report Highlights

Based on age group, the adult segment dominated with the largest revenue share of 57.70% in 2023. This can be attributed to the presence of a large patient population, lower complications compared to complications in children, and availability of several products.

Based on end-use, the clinics segment held the largest revenue share in 2023. This can be attributed to the implantation procedures increasingly being performed in outpatient clinics.

North America dominated the market in 2023, attributed to technological advancements, reimbursement coverage, and greater spending capacity, resulting in high adoption of cochlear implant devices.

Asia Pacific is expected to grow at the fastest CAGR during the forecast period. This can be attributed to the rapidly increasing geriatric population coupled with rising awareness about hearing aids and the local presence of key players in the region.

Some prominent market players include Cochlear Ltd, Sonova, MED-EL Medical Electronics, Demant A/S, Zhejiang Nurotron Biotechnology Co. Ltd., and Amplifon S.p.A. (GAES)

In February 2023, Cochlear Ltd. partnered with Amazon.com, Inc. to expand audio streaming for hearing aids to provide comfortable entertainment for people with Cochlear's hearing implants.

Cochlear Implant Market Segmentation

Grand View Research has segmented the global cochlear implant market based on age group, end-use, and region:

Cochlear Implant Age Group Outlook (Revenue, USD Million, 2018 - 2030)

Adult

Adult Unilateral Implants

Adult Bilateral Implants

Pediatric

Pediatric Unilateral Implants

Pediatric Bilateral Implants

Cochlear Implant End-use Outlook (Revenue, USD Million, 2018 - 2030)

Clinics

Hospitals

Others

Regional Insights

North America held the largest market share of 36.83% in 2023. Some of the key drivers for this growth include technological advancements, reimbursement coverage, and greater spending capacity, resulting in high adoption of cochlear implant devices. In addition, the availability of skilled surgeons and well-equipped clinics is another factor propelling the regional growth. Moreover, key companies are developing products that can provide profound treatment to cochlear implant patients, along with developing sound processors with dual microphones.

Cochlear Implant Regional Outlook (Revenue, USD Million, 2018 - 2030)

North America

U.S.

Canada

Europe

U.K.

Germany

France

Italy

Spain

Denmark

Sweden

Norway

Asia Pacific

Japan

China

India

Thailand

South Korea

Australia

Latin America

Brazil

Mexico

Argentina

Middle East & Africa

South Africa

Saudi Arabia

UAE

Kuwait

List of Key Players in the Cochlear Implant Market

Cochlear Ltd.

Sonova

MED-EL Medical Electronics

Demant A/S

Zhejiang Nurotron Biotechnology Co., Ltd. (Nurotron)

Amplifon S.p.A. (GAES)

Browse Full Report: https://www.grandviewresearch.com/industry-analysis/cochlear-implants-industry  

[blogomonaco]

Global Cochlear Implant Market Is Estimated To Witness High Growth

The global cochlear implant market is estimated to be valued at USD 1.6 billion in 2022 and is expected to exhibit a CAGR of 8.91% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

A) Market Overview:

Cochlear implants are electronic devices that provide a sense of sound to individuals with severe hearing loss or deafness. These implants bypass the damaged parts of the ear and directly stimulate the auditory nerve, allowing the individual to perceive sound. Cochlear implants have become a popular treatment option for people with hearing impairment, offering improved speech understanding and communication ability.

B) Market Dynamics:

The market dynamics of the cochlear implant market are driven by technological advancements and increasing demand for hearing implants. Technological advancements in cochlear implant devices, such as smaller and more efficient processors, wireless connectivity, and improved electrode designs, have significantly improved their performance and reliability. These advancements have led to increased adoption among patients and healthcare professionals.

Additionally, the growing prevalence of hearing loss due to factors such as aging, noise pollution, and genetic disorders has contributed to the increasing demand for cochlear implants. According to WHO, over 5% of the world's population, or 466 million people, have disabling hearing loss, and this number is expected to increase in the coming years. Cochlear implants offer an effective solution for individuals with severe hearing loss, driving the growth of the market.

C) Segment Analysis:

The cochlear implant market can be segmented by type, end-use, and region. In terms of type, the market is dominated by the unilateral cochlear implant segment, which is expected to hold the largest market share. Unilateral cochlear implants are the most commonly used type of cochlear implants, offering improved hearing in one ear. They are suitable for individuals with severe to profound sensorineural hearing loss.

D) PEST Analysis:

Political: The government initiatives to improve healthcare infrastructure and support research and development activities in the medical device industry are expected to drive market growth.

Economic: The growing healthcare expenditure, increasing economic stability, and rising disposable income in emerging economies are contributing to market growth.

Social: The rising awareness about the benefits of cochlear implants and the growing acceptance of hearing implants as a treatment option are driving market demand.

Technological: Technological advancements, such as improved speech processing algorithms, wireless connectivity, and miniaturization of devices, are enhancing the performance and usability of cochlear implants.

E) Key Takeaways:

In conclusion, the global cochlear implant market is expected to witness high growth, exhibiting a CAGR of 8.91% over the forecast period. The increasing demand for hearing implants, driven by technological advancements and the prevalence of hearing loss, is fueling market growth. The unilateral cochlear implant segment dominates the market, offering improved hearing for individuals with severe hearing loss.

In terms of regional analysis, North America is the fastest-growing and dominating region in the market, due to the presence of key players and favorable reimbursement policies. Europe and Asia-Pacific are also significant markets, driven by increasing healthcare expenditure and rising awareness about hearing implants.

Key players operating in the global cochlear implant market include Valtronic, Nurotron Biotechnology Co. Ltd., Cochlear Ltd., MED-EL Medical Electronics, Oticon Medical, Demant A/S, The Cochlear Implant Group, Sonova, and Ear Technology Corporation. These companies focus on technological advancements, strategic collaborations, and product launches to maintain their competitive position in the market.

[rahulcmi]

Global Cochlear Implant Market Is Estimated To Witness High Growth Owing To Technological Advancements & Increasing Demand for Hearing Implants

The global Cochlear Implant Market is estimated to be valued at USD 1.6 billion in 2022 and is expected to exhibit a CAGR of 8.91% over the forecast period 2023 to 2030, as highlighted in a new report published by Coherent Market Insights.

A) Market Overview:

Cochlear implants are electronic devices that provide a sense of sound to individuals with severe hearing loss or deafness. These implants bypass the damaged parts of the ear and directly stimulate the auditory nerve, allowing the individual to perceive sound. Cochlear implants have become a popular treatment option for people with hearing impairment, offering improved speech understanding and communication ability.

B) Market Dynamics:

The market dynamics of the Cochlear Implant Market are driven by technological advancements and increasing demand for hearing implants. Technological advancements in cochlear implant devices, such as smaller and more efficient processors, wireless connectivity, and improved electrode designs, have significantly improved their performance and reliability. These advancements have led to increased adoption among patients and healthcare professionals.

Additionally, the growing prevalence of hearing loss due to factors such as aging, noise pollution, and genetic disorders has contributed to the increasing demand for cochlear implants. According to WHO, over 5% of the world's population, or 466 million people, have disabling hearing loss, and this number is expected to increase in the coming years. Cochlear implants offer an effective solution for individuals with severe hearing loss, driving the growth of the market.

C) Segment Analysis:

The Cochlear Implant Market  can be segmented by type, end-use, and region. In terms of type, the market is dominated by the unilateral cochlear implant segment, which is expected to hold the largest market share. Unilateral cochlear implants are the most commonly used type of cochlear implants, offering improved hearing in one ear. They are suitable for individuals with severe to profound sensorineural hearing loss.

D) PEST Analysis:

Political: The government initiatives to improve healthcare infrastructure and support research and development activities in the medical device industry are expected to drive market growth.

Economic: The growing healthcare expenditure, increasing economic stability, and rising disposable income in emerging economies are contributing to market growth.

Social: The rising awareness about the benefits of cochlear implants and the growing acceptance of hearing implants as a treatment option are driving market demand.

Technological: Technological advancements, such as improved speech processing algorithms, wireless connectivity, and miniaturization of devices, are enhancing the performance and usability of cochlear implants.

E) Key Takeaways:

In conclusion, the global Cochlear Implant Market is expected to witness high growth, exhibiting a CAGR of 8.91% over the forecast period. The increasing demand for hearing implants, driven by technological advancements and the prevalence of hearing loss, is fueling market growth. The unilateral cochlear implant segment dominates the market, offering improved hearing for individuals with severe hearing loss.

In terms of regional analysis, North America is the fastest-growing and dominating region in the market, due to the presence of key players and favorable reimbursement policies. Europe and Asia-Pacific are also significant markets, driven by increasing healthcare expenditure and rising awareness about hearing implants.

Key players operating in the global Cochlear Implant Market include Valtronic, Nurotron Biotechnology Co. Ltd., Cochlear Ltd., MED-EL Medical Electronics, Oticon Medical, Demant A/S, The Cochlear Implant Group, Sonova, and Ear Technology Corporation. These companies focus on technological advancements, strategic collaborations, and product launches to maintain their competitive position in the market.

[janetushar1]

Cochlear Implants Market to Hit $3 Billion by 2032

What's Trending in Cochlear Implants Market?

- Keep Yourself Up-To-Date With The Latest Market Trends.

The global Cochlear Implants Market was valued at USD 1.5 Billion in 2024 and it is estimated to garner USD 3 Billion by 2032 with a registered CAGR of 9.2% during the forecast period 2024 to 2032.

Firstly, the Market report for Cochlear Implants Market describes the current state of the companies and recommends where it is likely to go next. The report shows the production, revenue, price, market share, and growth rate of each type, mainly divided into Product Types and Product Applications etc.

Additionally, this market report focuses on offering key business measures such as real market moves, market size, qualities, and freedoms, as well as forecast opportunities. This Cochlear Implants Market report also offers distinctive insights into wealthy regions such as Europe, North America, the Middle East, Africa, and Latin America.

Get a Sample Copy of the Cochlear Implants Market Report at: https://www.vantagemarketresearch.com/cochlear-implants-market-2348/request-sample

Top Competitors:

Cochlear Ltd. (Australia), Sonova (Switzerland), MED-EL Medical Electronics (Austria), Demant A/S (Denmark), Zhejiang Nurotron Biotechnology Co. Ltd. (China)

This market report has all the information you need to start or grow your business in the industry. It also includes market drivers, restraints, competitiveness, and geographic estimates, as well as a price and emerging market structure. It is a complete description of a company's business model, benchmarks, consumer preferences, value proposition, and net profit. This comprehensive Cochlear Implants Market study also sheds light on key techniques that help companies truly assess their customers' buying behavior.

It represents global economic trends between 2024 and 2032. With the help of this market research, top companies can easily make smarter financial decisions. This market analysis is an excellent technique to help companies implement new products. It also includes critical data on major industry topics, including market expansions and evolving market conditions.

This well-researched Cochlear Implants Market report describes the negative impact COVID-19 is having on various companies and offers companies recommendations on how to recover from the damage suffered by the outbreak as well as the nationwide quarantine. The plan analyzes the company's expectations and priorities, as well as the delivery of all crucial data.

You Can Buy This Report From Here: https://www.vantagemarketresearch.com/buy-now/cochlear-implants-market-2348/0

This report analyzes key market segments by type, application, and geography. The geographic analysis section covers key regions such as Europe, North America, the Middle East, Africa, and the Asia-Pacific region.

This Cochlear Implants Market report not only provides valuable data but outlines key goals, pricing strategies, and approaches to help market participants' recommendations in this report will make accelerating economic growth easy. It offers some specific tips and business-related data to help new competitors in the market grow their businesses and diversify their product lines. Companies in the industry should choose tactics that include new product launches, mergers, and partnerships to survive in the competitive marketplace and strengthen their position.

Regional Analysis

-North America [United States, Canada, Mexico]

-South America [Brazil, Argentina, Columbia, Chile, Peru]

-Europe [Germany, UK, France, Italy, Russia, Spain, Netherlands, Turkey, Switzerland]

-Middle East & Africa [GCC, North Africa, South Africa]

-Asia-Pacific [China, Southeast Asia, India, Japan, Korea, Western Asia]

The quantitative information in this Cochlear Implants Market analysis helps predict future sales and market penetration. This type of information is based on statistics. The qualitative information provided here will greatly help the key players understand the buyer's opinion of your brand. Improving business goals becomes easy with the information provided in this report.

The industries can draw some conclusions about their original goals. In business. This Cochlear Implants Market research helps you make assumptions about your competition, customers, and the market in order to make informed business decisions. Additionally, it forecasts the competition in the market for the estimated period of 2024-2032. Effective decision-making in companies leads to business growth and is made possible by this precise market study.

Read Full Research Report with [TOC] @ https://www.vantagemarketresearch.com/industry-report/cochlear-implants-market-2348

Some of the Key Questions Answered in this Report:

Which are the five top players of the Cochlear Implants Market?

How will the Cochlear Implants Market change in the upcoming years?

Which product and application will take a share of the Cochlear Implants Market?

What will be the CAGR and size of the Cochlear Implants Market throughout the forecast period?

What are the drivers and restraints of the Cochlear Implants Market?

Which regional market will show the highest growth?

What is the current industry size, what will the market size be in 2030 and what will the growth rate be?

Who are the major competitors and what is their strategy?

What are the challenges to grow in the industry?

What are the market opportunities and challenges faced by the key vendors?

What are the barriers to entry for new players in the Cochlear Implants industry?

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[trendingrepots]

Cochlear Implant Market - Forecast(2024 - 2030)

The cochlear implant market registered a global value of $1.5 billion in 2018. In line with growing awareness of hearing impairment, the global cochlear implant market is projected to grow at a CAGR of 10.6% through the forecast period of 2019-2025.

According to the World Health Organization (WHO), around 466 million people globally have disabling hearing loss and 34 million among them are children. Globally, 1.1 billion people, aged between 12-35 years, are at the risk of developing hearing loss owing to exposure to excessive noise in a recreational environments. Congenital hearing loss is an issue found among the newborn infants, under this condition, the babies suffer from one or more hearing impairment. According to the March of Dimes, up to 3 in 1,000 infants are born with congenital hearing loss in the United States each year.  Although, the number is less than 1%, but it is affecting the families involved at a greater extent. By 2050, over 900 million people are expected to develop disabling hearing loss. Implementing cochlear implants in the human ear can help tackle this condition.

Europe was the most lucrative region in the global cochlear implant market in 2018, accountable for 35% of the total cochlear implant market share. According to the European Federation of Hard of Hearing People, the annual cost of untreated hearing loss in Europe is around $200 billion. Evidently, a significant share of healthcare funds are invested in hearing loss due to its heavy importance. The number is on a rise for hearing loss patients all over the world, and hearing aid devices are far from fulfilling this growing number of patients. Therefore, there is a dire need of implementing cochlear implants at a commercially viable level so as to cater to each and every section of the society. In economical stable and technically advanced countries such as France, Germany, and Belgium, the massive capital investment policies are supporting the growth in the healthcare segment and further creating opportunities for the cochlear implant market.

 𝐃𝐨𝐰𝐧𝐥𝐨𝐚𝐝 𝐑𝐞𝐩𝐨𝐫𝐭 𝐒𝐚𝐦𝐩𝐥𝐞 

Cochlear Implant Market Outlook:

A cochlear implant is a neuroprosthetic device that is surgically implanted into the ears of deaf patients. These implants skip the acoustic hearing process; and instead convert sounds to electric signals that stimulate the auditory nerve and result in hearing. The demands for cochlear implants are surging owing to the increasing geriatrics population among both the developed and developing economies.  

The adult population is the key end-user segment in the cochlear implants market, estimated to grow at a CAGR of 8.21% through to 2025. Growing density of geriatrics population is one of the main reasons driving growth in the cochlear market. According to the United Nations, there were 962 million people aged over 60 years in 2017 globally. This number is projected to reach 2.1 billion by 2050. A considerable number of people suffer from hearing impairment at this age. Moreover, the global acceptance of cochlear implant devices by the aged population is supporting growth of the cochlear implant market.

Cochlear Implant Market Growth Drivers

·      Growing awareness of advancements in cochlear implants is one of the major growth drivers in the cochlear implant market. The cochlear implant is relatively better than hearing aid devices, as it assists deaf persons with nearly 80% of hearing issues unlike the 10% assistance offered by hearing aids.

·    Growing number of people affected by noise pollution is driving the global cochlear implant market growth. Exposure to excess noise pollution from industrial, transportation, and construction activities is responsible for the global hearing loss problems. However, with technological advancements in the healthcare industry, such as with improvements in cochlear implants, concerns related to loss of hearing have become curable.

[healthcarehubhh]

Cochlear Implants Market will grow at highest pace owing to rising prevalence of hearing loss

The cochlear implants market is witnessing significant growth due to factors such as rising prevalence of hearing loss and technological advancements in cochlear implant solutions. According to WHO, over 5% of the global population has disabling hearing loss and if left untreated, it can negatively impact language development, education and social well-being. Cochlear implants help to provide a sense of sound to those severely or profoundly deaf or hard-of-hearing individuals. It consists of an external portion that sits behind the ear and a second portion that is surgically placed under the skin.

Global cochlear implants market is estimated to be valued at US$ 50,947.4 million in 2024 and is expected to exhibit a CAGR of 5.8% over the period 2023 to 2030. Key Takeaways Key players operating in the cochlear implants market are Valtronic, Nurotron Biotechnology Co. Ltd., Cochlear Ltd., MED-EL Medical Electronics., Oticon Medical, Demant A/S, The Cochlear Implant Group, Sonova and Ear Technology Corporation. These major companies are focusing on new product launches and expanding their geographic presence across various countries to bolster market share. Rising prevalence of hearing loss is a key growth driver for the cochlear implants market. As per WHO, over 466 million people worldwide have disabling hearing loss and the number is estimated to increase to over 900 million by 2050. Untreated hearing loss can lead to communication challenges, social isolation, economic hardship and lack of access to emergency alerts or warning systems. This is expected to fuel the demand for cochlear implants during the forecast period. Technological advancements in the field of sound processor and implantation surgery have augmented the performance of cochlear implants. Major industry players are focused on developing advanced implant designs, minimally invasive surgical techniques and high-performance external components to provide clearer speech recognition and more natural sound experience to patients. Growing R&D initiatives for soft surgery methods and digitally enhanced cochlear implants will support market growth. Market Trends Use of 3D printing technology - Major manufacturers are incorporating 3D printing in cochlear implants to reduce production costs and provide custom-made implants. 3D printing enables fabricating implants with complex geometries tailored to individual anatomy which can optimize hearing outcomes. Remote fitting of sound processors - Leading players are introducing remote monitoring capabilities and app-based sound processor fitting options. This helps in continuous adjustment of sound processor programs over-the-air without requiring patient visit to clinic, thereby improving convenience. Market Opportunities Emerging markets in Asia Pacific and Latin America offer lucrative opportunities owing to increasing healthcare expenditure, rising awareness about treatment options and growing geriatric population. Market players can gain a competitive edge by establishing production facilities and sales network in these high potential regions.

[marketreports-blog]

According to latest report, the U.S. cochlear implants market size was USD 627.75 million in 2023, calculated at USD 665.98 million in 2024 and is expected to reach around USD 1,133.79 million by 2033, expanding at a CAGR of 6.09% from 2024 to 2033.

[megharesearch]

This report studies the Cochlear Implants market size (value and volume) by players, regions, product types and end industries, history data 2018-2022 and forecast data 2023-2030; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter\'s Five Forces Analysis

[aishavass]

North America dominated the global cochlear implant market in 2019, however Asia Pacific is expected to grow at a highest pace through 2028...

[the-ace-with-spades]

Someone posted about Jake having a sister who is deaf and uses ASL (I can't find it, sorry) and it woke up the fic idea I had some time ago from hibernation

An AU where shortly after Carole's death, Bradley starts losing his hearing. At first, Mav thinks it's just a lack of focus and him being inside his head too much (which, normal given the mourning/depressive state of Bradley's emotions at the time). But then he and Ice notice it only happens when they're on his right side and start to get worried.

A visit with a family doctor and a visit with an audiologist later, and they find out his hearing loss is expected to progress, they just don't know how far — it can stay mild, it can get worse over the years, or it can get worse quickly. It's probably been happening for some time already, they might have not noticed because so much was happening (which Mav will forever feel guilty about).

Mav and Ice are left to explain all that this implies to Bradley. Mainly that Bradley will never be able to become a pilot with hearing loss, even if it stays mild. And even at thirteen, almost fourteen, all he's always wanted to be was a pilot and they have to break the news to him — even if his hearing doesn't get worse, he won't be able to join the Navy in any deployable role.

Obviously, it doesn't go well. Bradley is in denial, rebelling against anything related to the hearing loss — won't go to the SLT, to the audiologist, won't wear the hearing aids.

Until he starts high school after the summer break and realizes he can't hear the teachers well — not in the front seat, not when the classroom is silent. Turns out, the hearing aids are not enough — he needs a new set up already.

Mav takes out a sabbatical and they start everything from the beginning. New audiologist appointments, new hearing aids, new ASL lessons for the two of them, and some extra ones for Ice as well, lip reading lessons, SLT. Bradley doesn't have a choice, his hearing is getting worse and either he will adapt or his life is going to get difficult — and they're in a good enough situation, financially, and with Mav and Ice caring enough, that he can adapt as much as possible.

By the time he's in junior year, his hearing loss is severe. Their options are either sending Bradley to a boarding school for deaf kids or having him have an interpreter at school. Bradley feels strange about the boarding school so he has an interpreter for the rest of high school — which doesn't get him many friends...

College-wise, he doesn't know what to do. There's a few colleges in California that offer programs with support for deaf students, but the degrees are limited. Eventually, he decides to enroll in the Rochester NTID for aerospace/mechanical engineering and it kinda changes his perspective a lot.

There are other deaf students on campus, some even on his course, and it shows him so many different ways life can be still okay — he's never met anyone deaf his age before and being friends with people who either lost their hearing like him or were born deaf and had been involved in the Deaf community for years is amazing eye-opening. He stops being so bitter about life, even if he'll never stop feeling sad about not realizing his dreams. It teaches him to not care about what others think he is capable or not capable of doing and just do his own thing.

The Institute also has great support, also including the newest hearing aid tech. Cochlear implants only became widely available when he was finishing high school and despite many people celebrating being Deaf on campus, there's many people who also opted to have surgery or implants to help restore or conserve their hearing.

By the time Bradley gets the cochlear implants (funded mostly by Mav and Ice), he's not that set on having them, actually, not as much as he was when he was seventeen and they just came onto the market for kids. In fact, he only wears them for the purpose of work (he gets a civilian contractor job for the US Air Force of all places...) and prefers to have them off when he's at home or around people who know ASL (which is most of their family now). Being deaf is part of him, a part that is bigger and more settled than the part that used to wish he was 'normal'.

He only swaps the implants for a newer model sometime around the early 2010s because they can actually meet the FAA regulations and at the age of twenty-seven, Bradley is finally able to get his pilot license and then a commercial pilot license.

Now the hangster bit...

TG:M happens — Mav is there with the team obviously but Bradley is kinda around him because he's been contracted by the Navy the past few years (kinda like Charlie) and working with Mav in China Lake before.

Bradley shares the office with Mav and they hang around whenever Mav isn't training the Daggers — the whole group is kind of speculating on who he is — and Jake actually meets him once when he's looking for Mav and comes to the office.

He makes an ass out of himself (because this is Jake Sersin we're talking about) and basically shouts at Bradley, who is not wearing his hearing aids at the moment (he's doing paperwork, near the airfield, it's easier to focus if he doesn't hear ever single aircraft taking off) and gets super humbled when Bradley looks at him and only then clicks his very visible external processor on, and then asks him if he needed something.

After the mission, Mav and the Daggers stay close, work and outside as well (trauma bonding, even though Bradley calls them his little ducklings). This means Bradley is around them a lot, too.

Around the Daggers, Bradley wears the cochlear implants almost all the time, just for the sake of being able to be part of the conversation and having a better grip on the background noise and to know what is happening around him.

Now, this is when Jake gets a little... enamored.

Bradley is objectively cool, okay? He's deaf, but he's a commercial pilot and a stunt pilot on the side, he likes to jump out of planes (for research), he volunteers as an ASL interpreter and is certified to interpret. He's hot as well and Jake's brain overheats anytime he answers his half-flirty remarks with the same, if not bigger, force.

And Jake is a bit smitten, but Bradley never really makes a move. He's obviously contemplating making a move himself — Bradley is chill, even if it was a no, he'd not make a big deal out of it — but he's also his CO's kid and the COMPACFLT's kid and like, Jake doesn't wanna be the one to cross the line.

It's Mav who tells him — when he notices him staring at Bradley playing piano (and isn't that super cool? he's deaf and he can play piano better than anyone Jake knows) — that if he wants it, he should go for it because Bradley is too shy to make the first move, ever.

So one evening when they're at a barbecue at Mav's, Jake stays late, basically the only one left, and he is helping Bradley bring the dirty dishes into the kitchen, and Mav leaves them alone (giving him a goddamn wink as he steps out...)

The second Bradley begins with, Look, I'm flattered, he knows he's in a losing position, but tries to negotiate anyway — because he can see Bradley does like him, and for whatever reason, he just needs to point out it's enough and that he can see they have some chemistry and he promises to treat him to a good time if he gives him a chance.

So Bradley tells him how it is — he hasn't dated anyone who isn't deaf/hoh since he was nineteen and he doesn't plan to. Jake is great and he's sure they'd have great chemistry, but he's not the type to do the casual bit and he's pretty sure Jake will never make the effort he needs him to make because he doesn't understand how big part of Bradley being deaf is.

Jake denies it — so Bradley starts signing at him the alphabet (the first thing people learn when they learn ASL usually) and Jake just blinks at him dumbly, proving his point.

Obviously, Jake doesn't get it and says exactly what Bradley expected him to say, Well, I don't really need to know it, you've got the hearing aids.

And to Bradley, it proves that he's either not thinking of them as something long-term or that he just doesn't get what Bradley being deaf means, long-term, for his life. You realize I don't wear them all the time, right? Not at home, not around family, not around most of my friends. Wearing them constantly is exhausting. What will you do when I take them off? Or do you just expect me to never take them off?

Jake goes home and that's it, really.

It's sometime later, a few weeks or a couple of months. Jake's never brought up going on a date again and Bradley made peace with that — he was right and Jake either didn't want to commit or the effort was too big and he's no longer interested in him. Shame, but it's not the first time it happened — mainly why Bradley doesn't date people outside the deaf/hoh community anymore, they don't understand, he's cured or acceptable kind of deaf to them, because of the implants but when they come off — he's deficient.

The Daggers are sitting down with Mav when Bradley comes home and they're in the middle of a conversation and Bradley doesn't want to interrupt Bob so he just asks Mav via signing if he ate dinner already. Before Mav answers, Jake says out loud, We ordered in, leftovers are in the fridge.

And fair enough, Bradley goes to the kitchen and he's unpacking gyro from the plastic container when it hits him — Jake just understood his signing. And like, what the hell.

He doesn't want to make a scene so he waits until Jake is a little bit more alone (not really possible with their group).

When Jake notices him staring, he just goes, Why are you looking at me like that? Do I have something on my face?

And Bradley feels a bit stupid, but he signs the same thing he asked Mav before and waits for some kind of answer and Jake just says, Shit, and gets all red in the face.

So Bradley just starts signing. How long, why didn't tell me, what the hell, and all that. Because why didn't Jake told him he could understand, that he knows ASL?

And Jake just stares at him. You're going way too fast, I'm not that good at it yet

And Bradley stops and stares at him dumbly. Yet?

Sheepishly, Jake's face gets even redder, and he's avoiding Bradley's gaze as he says, I was gonna tell you once I can actually communicate and not just know a few words and phrases.

You know it's going to take months, right? I took me months and I was learning for hours every day and practicing with my dad all the time.

Well, I assumed you meant I need to know it if I want to take you out so, y'know...

And Bradley just looks at this dumb dumb man and just maybe falls in love a little bit. You don't need to be fluent in a whole new language to date me, just acknowledging you'll have to at least try is enough.

It's actually more than enough. Maybe Bradley is a bit fond of Jake, sue him, but it's more than enough to give him a chance.

Oh, is all Jake says, okay then.

And Jake clears his throat, steps a little bit away and takes a minute to revise in his head, and then signs,

DATE-YOU-WANT-GO-WITH-ME

It's a little clumsy and a bit slow, but Bradley takes his time to slow down and just signs YES in reply