#coca cola market value

[financia012]

What Brands Do You Associate With?

What brands do you associate with? Brands have a significant impact on how we navigate the world, shaping our experiences, decisions, and even emotions. Whether it’s a favorite coffee shop, the car we drive, or the gadgets we rely on daily, brands often play a key role in our lives. But what makes us associate with certain brands more than others? Is it simply about quality, or is there…

[i-was-today-years-old-when]

i learned about the top 5 curious facts.

1. The worst traffic jam in history lasted 9 days:

This real nightmare took place in the Chinese capital Beijing, in August 2010. The congestion of more than 100 km, which blocked much of the Beijing-Tibet Expressway, was caused by road works and excessive vehicles.

2. The smallest bird in the world is the size of a little finger:

This is the bee hummingbird ( Mellisuga helenae ), a type of hummingbird that lives in Cuba. At just 5.7 cm long and weighing less than 2 g, the little hummingbird bears the Guinness title of the smallest bird in the world.

3. The ostrich has an eye bigger than the brain:

The ostrich, the largest bird in the world, is not only impressive for its size, but also for the size of its eyes, which measure around 5 cm in diameter. It is twice the size of the human eye and comparable to the size of a billiard ball.

4. Whale vomit could be worth millions:

It is ambergris, a substance produced in the digestive system of sperm whales. Also known as “floating gold”, ambergris is used in the manufacture of perfumes and, as it is very rare, it has a very high market value. In 2020, a Thai fisherman found a 100 kg piece of amber on the beach valued at 17 million reais.

5. There are two countries in the world where no one can buy Coca-Cola:

At least officially, there is no Coca-Cola in North Korea and Cuba. The American multinational, manufacturer of one of the most consumed beverages in the world, does not operate in these two countries due to trade embargoes imposed by the United States.

[theromanticscrooge]

Thoughts on "Super Black Friday"

O.K. K.O. has two Halloween specials, a Valentine's special, and the Thanksgiving/Black Friday special. Both Halloween specials focus on Enid's respective relationship with her family and friends, her cultural identity, and the potential conflict of interest between her ninja training and spooky heritage. The Valentine's special explores Rad and Enid's failed relationship and that there's just as much, if not greater, value in their developing friendship. In both cases, the holiday is more a backdrop to a character-focused story. "Super Black Friday" breaks form and adopts the framework of a more paint-by-numbers holiday special.

Rad, Enid, and K.O. miss Shucksgiving because they have to work the holiday. Then Mr. Gar decides to close up the shop because he's convinced by the team's commiserating about wanting to be home for the holidays. As soon as they close up and walk out, they find a line that wraps around the entire Plaza. Its cartoon imagery on par with the tents, sleeping bags, and otherwise people bring to camp out in that vie to be the first one at the midnight book drop or newest console release. In this case, the long lines are in the hopes to grab Blorby, the hot and must-have toy. Its a blue slime in a box that slightly jiggles. Blorby isn't inspired by anything specific. There's always a revolving door of ridiculous, gimmicky toys that get heavily marketed and its random chance which one is the shelf-clearer this year vs last year and etc.

As Rad, Enid, and K.O. try to figure out what to do about the line, they're approached by Principal Claus; this cartoon's take on Santa Claus. He has the hallmarks of pop culture Santa Claus but he swapped out his Coca Cola red suit for a business casual polo and old man suspenders. Principal Claus is determined to teach these three about the magic of the Black Friday line via the Charles Dickens Christmas Carol brand of pixie dust and swapping out the classic ghosts of past, present or future with various pedestrians waiting in line. Look, the line fosters potentially long-lasting friendships through kicky bag games. People stay warm with cups of coffee brewed from a questionable source. There's pricey, gimmicky burritos in lieu of a lavishly home-cooked meal!

All of these are presented by Claus with the same appeal that some holiday well-wisher presents to a Scrooge figure in any other cartoon or holiday story. Rather than it being a genuine sell, there's constant eyebrow raises on the part of the characters themselves or visual gags. While Beardo makes a delicious burrito, K.O. didn't anticipate the cost. He assumed it was free based on Claus using Beardo's burrito as part of his argument in favor of Black Friday holiday spirit. The free coffee wasn't a generous extra from the coffee shop. It was brewed in Joe Cuppa's mug head. Considering what other uses Joe has for said coffee, its a potential health risk instead of a sweet gesture and convenient pick-me-up. Its strictly fuel to stay awake and maintain a spot in line.

K.O., Rad, and Enid try to fly away from the Plaza, but Principal Claus hard lines that his magic can't be used to escape. When the ghosts keep Scrooge locked in to their demonstrations, the goal is to show him real consequences and make him reconsider his cruel, miserly behavior. Claus' demonstrations are more like the mandatory PowerPoint a tone deaf CEO presents on company loyalty to a demoralized team after a round of layoffs. Whatever holiday spirit K.O., Rad, and Enid express is a hollow echo of Claus as a teacher and authority figure rather than genuine interest.

When Darrell and Shannon show up, any other cartoon would have them joining in the festivities or making a truce for the sake of the holiday. It'd be either a truce or they serve as the boilerplate "true enemy" of the holiday. The reformed Scrooge protagonist would help Santa or whomever else fend off their villain. K.O. and friends gear up to fight the Boxbots, but Principal Claus steps in, takes over the fight, and swiftly kicks the Bots out. He even comments that the Bots would be welcome to join the Black Friday community if they weren't deliberately trying to cause trouble. There's so much delicious irony in Principal Claus bringing such earnest holiday spirit to something like Black Friday. He will defend the sanctity of this tradition with clenched fists and teeth.

Santa is usually depicted as a sweet, humble figure. He and his workshop work towards tediously handcrafting toys in hopes of bringing joy to kids around the world. He's illustrated as noble, charming, wholesome. He's also the poster boy for a holiday that's been co-opted as the peak of consumerism and commercialism. Pop culture Christmas is all about keeping up with the Joneses; the materialistic need for bigger and shinier and more.

Black Friday is especially notorious as the image for the darker side and consequences of rampant consumerism. People get into frenzies and fist fights over the illusion of a 'good deal' on a deeply discounted flat screen TV. There's no glitter and fuzzy lights like Christmas dresses up with. Christmas at least tries to offset the capitalism with some kind of message about family bonding and giving back. With Black Friday, its all about steep discounts and one day only sales; playing on someone's FOMO. Its the one day that companies can be more aggressively and unashamedly boldfaced about sales than any other time. Posing Principal Claus as the staunch defender of Black Friday is social commentary on par with what cartoons like Venture Bros pulls on a wide variety of topics. Its bold. Its blatant. There's no punches pulled. And I honestly wouldn't expect a cartoon like O.K. K.O. to have this gut punch of a take on Santa, but it fits. Its a hint at how subversive the writing can get when the team wants to; its something that can snap between honestly wholesome and surprisingly insightful.

"Super Black Friday" triples down with customers storming the Bodega, fighting, trampling people, and ultimately leaving a mess. They're more polite than the real life equivalent, but the message about the true, chaotic nature behind Black Friday is loud and clear. The episode ultimately ends on a sweet note. Mr. Gar decides to close on holidays and switch to a new tradition of sharing pie with Carol and his employees instead. The takeaway is that traditions aren't set in stone; they're made up and can be changed, modified, and updated. The core should be a sweet gesture or practice that brings people together and encourages bonding.

While Principal Claus attempts to soapbox about this point, it rings hollow. That's a huge part of why this commentary works so well. Every 'tradition' in the parking lot line immediately falls apart as soon as the Bodega doors open. The 'holiday spirit' that other Christmas specials allude to is empty if the holiday sentiments apply strictly to just that holiday and fall apart immediately after. The pie scene is a celebration; its a true come together comradery moment because it reflects the real time and bond these characters have in daily life. The point is comparing artificial and forced sentiment to something earned and genuine. There's no way to fit Black Friday into the heartfelt mold of other winter holidays. It doesn't fit and it's absurd to even fake this event fitting.

[tartrazeen]

I know monopolies are bad.

And I know they're prevalent.

And I know there are millions people in circumstances where, if they need something, there is literally only one possible place to get that thing from.

But soooooooooooo many people around me would have such an impact on companies with values they didn't like if they just stopped buying their shit.

"wahhh why is apple taking away headphone jacks" then don't buy their shit

"wahhh starbucks is anti-union" so don't buy their shit

"wahhh nestlé is taking all the water from local reserves" then don't - and i cannot stress this enough - buy their shit

It's not even as complicated as people make it.

"Wahhhh, Big Company owns everything, I can't get away from them" so pick one of their product lines and stop buying that one

"Wahhhhh Amazon is the only way to get shipping on time" for everything? For literally everything? There is nothing on your list that you can't order from the actual company - not a single thing? Not a single thing?

"Wahhhh but the alternatives are too expensive" get the alternatives sometimes, and get the usual shit at other times

"Wahhhh but the alternatives aren't as good"

a) are they not as good, or are they just different from the monopoly's version?

b) do you need it to be that good, or are you telling yourself it's 'just in case' even though you've only run into a situation where that quality made a make-or-break difference once?

c) there is not a SINGLE thing across ANY of the things you get in your life that doesn't have an acceptable alternative? a SINGLE thing? one SINGLE thing?

"Wahhhh every other alternative is just as evil" lmao vote-blue-no-matter-who-amirite. And okay, then reduce your consumption or - consider this - boost up support to make a community-based switch to the Lesser Evil. And then say you're buying from them because [insert value you want them to have] and how it's different from Bigger Evil with [insert value you don't want them to have]

"But Tartra," you say, "both companies have that same value I don't want them to have!"

Yeah, it's called lying. "Omg Coca-Cola, I love how much more sustainable your policy on water use is! It's soooo much better than Nestlé tee-hee, and that's why I buy from you." You know what Coca-Cola hears? "MONEY. I WILL GIVE YOU MONEY TO MAKE WATER CONSERVATION A KEY POINT IN DIRECT COMPETITION TO NESTLE. IT'S WHY I SWITCHED TO GIVE YOU MONEY, SO OTHERS WILL ALSO SWITCH TO GIVE YOU MONEY. WE'RE AN UNTAPPED MARKET GIVING YOU THE FAUCET TO TURN US ON." And then Coca-Cola starts making that part of their identity and shaming Nestle for it, and if they do their jobs right to look like the better alternative, they'll force Nestlé to try to compete on that front too. It's not overnight, and you need a number of people in a specific geographic area (like a town or something) to push for it, but that's how you play competition off of each other.

For people who can't do the direct action of smashing a display à la right-wingers freaking out about a rainbow shirt at Target, but only because you're trying to get shit added, this is the strategy: welcoming and praising and lying about the good shit that one company's doing better in comparison to its competition, until that company starts believing its own hype and positions its brand behind it. And in that way, you stop buying the competition's shit.

[digitaldetoxworld]

Coca-Cola Case Study: Social Media Strategy

 Coca-Cola Case Study

Coca-Cola, one of the maximum recognizable brands in the world, has long been a pacesetter in innovative advertising marketing, and branding. In the virtual age, Coca-Cola's social media strategy has played an important position in keeping its worldwide dominance. By leveraging a combination of creativity, target audience engagement, and facts-driven insights, the organization has successfully navigated the complexities of modern-day social structures. This case takes a look at explores Coca-Cola’s technique for social media, highlighting key techniques, campaigns, and classes found out.

Overview of Coca-Cola’s Social Media Presence

Coca-Cola operates on almost every important social media platform, such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and TikTok. With thousands and thousands of followers throughout those systems, the organization specializes in engaging audiences through content material that is amusing, relatable, and reflective of its emblem values: happiness, togetherness, and refreshment.

The logo’s international attain is complemented through localized content material strategies tailor-made to precise areas and cultures, ensuring relevance and resonance with various audiences.

Key Elements of Coca-Cola’s Social Media Strategy

 Emotional Storytelling

Coca-Cola has a grasp of storytelling, and its social media content frequently evokes emotions like pleasure, nostalgia, and connection. This method aligns with the logo’s overarching message of making satisfied moments.

Example: The "Share a Coke" marketing campaign leveraged emotional storytelling by encouraging people to hook up with friends and loved ones through personalized Coke bottles. This marketing campaign generated sizeable person-generated content on social media, as clients shared pix of bottles with their names or those of their friends.

 Consistent Branding

Coca-Cola’s social media content is unmistakably on-logo. The use of the long-lasting purple-and-white color scheme, the acquainted logo, and the conventional contour bottle guarantees that posts are right away recognizable.

Visual Elements: Whether it’s a picture on Instagram or a video on TikTok, Coca-Cola keeps a cohesive aesthetic across all systems, reinforcing brand identity.

User-Generated Content (UGC)

Coca-Cola actively encourages lovers to participate in its campaigns by way of creating and sharing their very own content material. UGC now not only most effective will increase engagement but additionally fosters an experience of network and authenticity.

Example: During the "Taste the Feeling" marketing campaign, Coca-Cola invited customers to share their glad moments with a Coke. The business enterprise highlighted selected posts on its reputable channels, celebrating the creativity of its fanatics.

 Influencer Partnerships

Coca-Cola collaborates with influencers, celebrities, and content material creators to enlarge its attain and appeal to more youthful demographics. By operating with personalities who align with its emblem values, the employer ensures credibility and relevance.

Example: On Instagram and TikTok, Coca-Cola has partnered with lifestyle and health influencers to promote its low-sugar and food plan product strains.

Data-Driven Insights

Coca-Cola makes use of social media analytics to recognize target audience behavior and options. By tracking metrics including engagement fees, click-on-thru fees, and sentiment analysis, the organization refines its content strategy to maximize effect.

Local Adaptation: Data insights additionally guide Coca-Cola’s local campaigns, making sure they resonate with local audiences. For example, holiday campaigns in Latin America frequently feature culturally specific elements that range from those in Europe or Asia.

Multi-Platform Strategy

Coca-Cola tailors its content for every social media platform, leveraging its precise strengths:

Facebook: Long-form storytelling and network-constructing.

Instagram: Visual storytelling with first-rate photos and short movies.

Twitter: Real-time updates and customer interaction.

YouTube: Long-shape video campaigns and in the back of-the-scenes content.

TikTok: Trend-driven and playful content focused on Gen Z.

Notable Campaigns on Social Media

 Share a Coke

The "Share a Coke" marketing campaign is considered one of Coca-Cola’s maximum successful social media initiatives. By changing its brand with famous names on Coke bottles, the organization created a fantastically personal and interactive enjoyment.

Social Media Integration: Coca-Cola encouraged enthusiasts to share pix in their personalized bottles on systems like Instagram and Twitter using the hashtag #ShareaCoke. This brought about an explosion of UGC, with thousands and thousands of posts shared globally.

Impact: The marketing campaign boosted sales and social media engagement, solidifying Coca-Cola’s popularity as an emblem that brings people together.

Happiness Campaign

Coca-Cola’s "Open Happiness" marketing campaign targeted on spreading positivity. The brand used social media to percentage uplifting tales, inspiring prices, and feel-excellent motion pictures.

Example: On YouTube, Coca-Cola shared heartwarming advertisements providing random acts of kindness, including a vending device that disbursed free Cokes when humans hugged it.

Social Engagement: The campaign encouraged lovers to proportion their very own "happy moments" the use of the hashtag #OpenHappiness.

FIFA World Cup Campaigns

Coca-Cola has been a protracted-time sponsor of the FIFA World Cup, and it leverages this affiliation closely on social media.

Engagement Tactics: During World Cup seasons, Coca-Cola shares football-themed content material, engages enthusiasts with predictions and trivialities, and runs contests.

Example: The #TasteTheFeeling marketing campaign for the duration of the 2018 World Cup featured videos of fanatics celebrating goals whilst drinking Coke, connecting the excitement of the occasion with the brand.

 TikTok Challenges

Coca-Cola has embraced TikTok’s trend-pushed tradition with the aid of launching challenges that encourage creativity and participation.

Example: The #MakeItHappy mission invited users to create movies showing how they flip negative conditions into high-quality ones, aligning with Coca-Cola’s subject of spreading pleasure.

Results: The task garnered thousands and thousands of views and bolstered Coca-Cola’s relevance amongst younger audiences.

Lessons Learned from Coca-Cola’s Social Media Strategy

 Authenticity Matters

Coca-Cola’s success on social media stems from its capacity to connect authentically with audiences. Whether through storytelling or UGC, the emblem continually promises content that feels authentic and relatable.

Engage, Don’t Just Broadcast

Rather than virtually pushing promotional content, Coca-Cola actively engages with its followers. This involves replying to comments, resharing user posts, and growing interactive campaigns.

Leverage Global and Local Strategies

Coca-Cola balances its worldwide logo message with localized campaigns that resonate with precise cultures. This twin technique ensures consistency whilst ultimately applicable.

Adapt to Trends

Coca-Cola stays ahead of the curve by fast-adopting new social media systems and trends. Its presence on TikTok, for example, demonstrates a commitment to engaging younger audiences.

Use Data Wisely

By reading social media's overall performance, Coca-Cola refines its method to the consciousness of what works. This records-pushed method guarantees the most reliable aid allocation and content material effectiveness.

Challenges and Opportunities

Challenges

Sustaining Engagement: In a crowded virtual landscape, preserving high stages of engagement requires consistent innovation.

Managing Negative Feedback: As a worldwide emblem, Coca-Cola faces scrutiny and grievance, which have to be addressed tactfully on social media.

Opportunities

Emerging Platforms: New systems like BeReal offer opportunities for Coca-Cola to reach untapped audiences.

Sustainability Messaging: Consumers an increasing number of value manufacturers that prioritize sustainability. Coca-Cola can use social media to focus on its green initiatives.

[psychicsheeparcade]

Lactose Intolerance Market Growth, Opportunities and Industry Forecast Report 2034

Lactose intolerance is a digestive disorder where individuals cannot digest lactose, a sugar found in milk and dairy products. This has led to a significant demand for lactose-free products, including dairy alternatives and enzyme supplements, creating a thriving market. The lactose intolerance market is expected to see strong growth in the coming years, driven by rising lactose intolerance cases, particularly in Asia-Pacific, where a large percentage of the population is affected.

The  lactose intolerance Market related products, including lactose-free foods, beverages, and lactase supplements, has witnessed strong growth. The global lactose-free market was valued at around USD 12 billion in 2022 and is projected to reach USD 18-20 billion by 2030, growing at a compound annual growth rate (CAGR) of approximately 6-7%. The rising consumer awareness about the digestive issues associated with lactose intolerance is a key factor driving this growth.

Get a Sample Copy of Report, Click Here: https://wemarketresearch.com/reports/request-free-sample-pdf/global-lactose-intolerance-market/1521

Lactose Intolerance Market Drivers

Several factors are driving the growth of the lactose intolerance market:

Increasing Prevalence: Studies indicate that over 65% of the global population has some degree of lactose intolerance, leading to higher demand for solutions.

Rising Health Awareness: As more consumers seek to avoid gastrointestinal discomfort associated with lactose consumption, awareness campaigns and medical advice have led to a surge in demand for lactose-free products.

Dairy Alternatives: Growing interest in plant-based diets is pushing demand for lactose-free dairy alternatives like almond, soy, oat, and coconut milk. Veganism is another contributing factor here.

Product Innovations: Manufacturers are developing lactose-free dairy products, including milk, cheese, and yogurt, as well as supplements like lactase enzymes.

Lactose Intolerance Market Trends

Consumer Preference Shift: There has been a notable shift toward plant-based alternatives and lactose-free products as consumers seek more sustainable and healthy choices.

Fortification of Dairy Alternatives: Companies are fortifying plant-based products with nutrients like calcium, vitamin D, and protein to match the nutritional profile of traditional dairy.

Online Retail Growth: The rise of e-commerce platforms has made lactose-free products more accessible, increasing consumer convenience and fueling market growth.

Lactose Intolerance Market Challenges

Product Cost: Lactose-free products are often more expensive than their traditional counterparts, which can limit their appeal to cost-sensitive consumers.

Taste and Texture: Some consumers may still prefer the taste and texture of regular dairy products, which can make transitioning to lactose-free or plant-based alternatives challenging.

Lactose Intolerance Market Regional Analysis

North America and Europe are leading markets for lactose-free products, driven by well-established dairy industries and rising lactose intolerance awareness. The U.S. and Germany are key markets in these regions.

The Asia-Pacific region is expected to witness the highest growth, fueled by the high prevalence of lactose intolerance, particularly in countries like China, India, and Japan. The region’s large population, combined with increased disposable income and growing awareness of lactose intolerance, is propelling the market forward.

Lactose Intolerance Market Segmentation,

Product Type:

Lactose-Free Dairy Products: Milk, cheese, yogurt, ice cream.

Dairy Alternatives: Soy milk, almond milk, rice milk, oat milk.

Distribution Channel:

Supermarkets and Hypermarkets

Online Stores

Specialty Stores

Convenience Stores

Key companies profiled in this research study are,

Nestlé S.A.

Danone S.A.

The Coca-Cola Company (Fairlife)

Johnson & Johnson (Lactaid)

General Mills, Inc.

Valio Ltd.

Arla Foods amba

Dean Foods Company

Parmalat S.p.A.

Saputo Inc.

Conclusion

The Lactose Intolerance Market is poised for sustained growth, driven by increasing global awareness of lactose intolerance and the rising demand for lactose-free and dairy alternative products. As more individuals seek health-conscious, digestive-friendly, and sustainable options, the market for lactose-free dairy, plant-based alternatives, and lactase supplements will continue to expand. However, challenges such as product cost and taste preferences need to be addressed through innovation. With major industry players focusing on product development and fortification, the future of the lactose intolerance market appears promising, offering both consumers and businesses a wide range of opportunities.

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[funakounasoul]

Thank you so much for an amazingly thorough response! Youre my fave tsukutabe author so I just squeed🥹 funny enough I was just thinking as to what state Nomoto&Kasuga will visit if they went to US!(I'm biased, I think WA cause Nomoto doing the fish toss at Pike place market is perfect).What do you think of Yako&Nagumo tagging along?What kind of hijinks would Yako pull the squad into?How do you think Kasuga&Yako can bond?(I'm desperate for this to happen)Do you think Nagumo would like root beer?

I had to look it up - that would be AMAZING to draw someday lol. Gotta have Kasuga offer to do it but no! Nomoto really wants to do it. She was reading up on it and it really sounds like fun! (Cue Kasuga in the background being wowed by the catch). I personally have more experiences with Midwestern state fairs and the town fairs that pop up in my area of New England, which can also be fun (giant butter statues! Seeing farm animals up close! Kasuga with that big ol turkey leg! Lmao), though I hear there's a clam chowder festival in NH that I totally missed out on a few weeks ago, d'oh. I wonder if my fellow followers have some neat food-related activities or events that are specific to their home regions? Just some fun stuff to think about lol

Anyway, if it turned into a group trip (which would be neat! They can put together their resources to fund stuff based on value/discounts like hotel rooms and the like!), you can bet Yako is the one who did the MOST research for maximum fun. She'd definitely be all for those food festivals like the clam chowder one I mentioned (everyone cooked their own entries so she can just try them all!) And if Nomoto didn't know about the fish tossing at Pike Place, then Yako will. She will egg her on to try it. Do it~~!

Depending on Nagumo's own journey, she may just enjoy hanging out with her friends in general. Just buy her one of those big beverage bottles at a state fair, for example. There's just so many people at once, you know? But the girls will have her back. They'll buy stuff that can be reheated back at the hotel or something. They'll hang out in the lobby if they have to, it's cool~ On the subject of root beer, though, I have always heard how it's such a polarizing flavor in Japan. I'm not sure what her preferences are since it's not mentioned often beyond what drinks she has been offered so far, but maybe she'll give it a try if it was at some place that offered samples, like the Coca Cola place that has all the beverages from around the world or whatever that is lol. Or Pops near OKC (which I never got to experience, blah...)

I feel like they - Kasuga and Yako- can befriend one another. Maybe not the same level as Kasuga-Nagumo and Nomoto-Yako, but close. It's Yako's uber-passionate side. I think it would be a lot for Kasuga sometimes (she is the complete opposite in terms of energetic output, even compared to Nagumo), but if she's with the others, it's more tolerable lol. But they have chatted together before! Kasuga was pretty amazed that Yako and Nomoto had known each other for as long as they have and Kasuga felt she could relate to Yako's enjoying of Nomoto's food. So we gotta bring them together with more Nomoto food-making before they start doing something that doesn't involve her (but probably still involves food)

[nickgerlich]

And Ye Shall Marvel

Show me an effective digital campaign, and I will show you one that has high levels of user engagement. It’s one thing to pull all the levers and be everywhere, but it is quite another when you invite people into the campaign to reach for a little more.

And that is exactly what Coca-Cola is doing with their new Marvel joint promotion. It brings two powerhouse brands together to coincide with the late-July release of yet another Marvel movie. The promo includes special cans and bottles bearing Marvel super hero images, along with scannable QR codes. Once scanned, users are whisked away to AR content to supplement and support the messaging provided on the packaging.

There’s somewhat conflicting information online about exactly how many characters will appear, and where they will appear. It looks like Coca-Cola Classic and Coke Zero will share center stage, although I did read one story implying there could be more. Also, the number of characters ranges from “more than 30” to as high as 38.

That’s a lot of opportunities for engagement!

It’s also a page from an old playbook in the beverage industry, minus the QR and AR aspects. Starting back in the 80s, beverage makers started releasing sets of cans to coincide with a cross-promotion of another brand, or to promote something for which the beverage company had an exclusive affiliation, like the Olympics. As a long-time collector of beverage industry memorabilia, I can attest to how intense things can get trying to find every one of the items in a set. Because an incomplete set is just that: Incomplete. No bueno.

The current promotion will be in more than 50 countries, and already eBay is filled with cans from across the globe. Collectors alone will probably ensure the success of the campaign, but once you factor in the casual consumer just scanning the can they happened to get at the local c-store, this has the potential to be massive in impact. Maybe.

The movie doesn’t come out for another 3 1/2 months, and already supermarket shelves are filled with the initial shipments of Classic and Zero. The cardboard 12-pack packaging reinforces the campaign, and stands out nicely on shelves. Visual appeal is high.

The campaign comes at an important time for Coca-Cola, as well as all soft drink manufacturers, because consumption is down. Per capita consumption peaked around 2000, with about 50 gallons apiece. It has dropped steadily ever since, and now sits at just under 43 gallons per person. Stir in the Ozempic craze, and it is possible that food and beverage makers selling less-than-healthy products may continue to see sales declines.

But that decline started long before silver bullet products like Ozempic were ever available, meaning that changes in consumer behavior have been ongoing. I honestly could not tell you the last time I actually sipped a soft drink, although I still buy—and drain—cans I need for my collection. Can the current promotion reverse this downward spiral? That’s a tough call, because the trend line is clear. Coca-Cola needs it. Oh, and Disney, who owns Marvel, could also use a big boost at the box office. Misery loves company perhaps?

There’s another interesting aspect at play here as well. Quick! Show me a product that used a QR code before COVID. I’ll wait. I might be waiting a while, though, because I bet you can’t think of one. But show me a product available today whose packaging doesn’t contain a QR code, and I bet you would be equally hard-pressed. They became ubiquitous during the pandemic, and marketers and consumers alike finally realized their value.

I use the word “finally” because QR codes have actually been in existence since 1994, although they did not get a bump until about 2010. It’s just that there were still too few people with smartphones then to be able to scan them, and they landed with a thud. Worse yet, you had to download a QR-reader app. At least phone manufacturers finally figured out they could build that into their native camera app, and they could be used in myriad applications.

I saw them in China in 2019 as a payment gateway in restaurants. How many of you have paid your tab with a QR code here in the States? It is starting to gain traction, and I love it, if only because I do not have to surrender my card to a total stranger, who disappears with it for five to ten minutes.

As for marketing engagement, they are the best we’ve got these days. Not too many years ago the best we could do was invite people to visit a website. That took too many steps, though. A scannable code makes it easy, and I suspect that both parties to this promo are going to be exclaiming “Marvelous” before it is all over. One can hope.

Dr “Who’s Your Super Hero?” Gerlich

Audio Blog

[thorraborinn]

Idk if you can give any insight to somebody who is too stupid to do proper research but it’s been hard for me to make rebuttals/alternatives to the argument that capitalism has always existed for most of human history in some shape or form, like it seems like even the “honor system” (obligation to return a favor) of early humans is a form of “payment for goods and services” aka capitalism… Idk, I’ve been thinking about it a lot and it’s highkey making me not wanna join my HS debate team as it will be one of the topics apparently.

Oh yeah, I haven't heard this one in a while but it's an easy one. Trade and exchange have existed for as long as there have been humans, but not all exchange is capitalism. If it was, then the word "capitalism" doesn't really mean very much. Anti-capitalists are fine with some forms of trade, such as reciprocation-based gifting, which is that "honor system" you described there. It doesn't start to become capitalism until you have people using the wealth they already have to leverage others into generating more wealth for them. You can find isolated examples of that going back a long time, but it doesn't become institutionalized, enforced by state governments (through things like vagrancy laws, or failure to hold corporations accountable for violating the law, etc), and integrated into a full-blown, ever-expanding system -- the one we are still living within -- until the last few hundred years. It's a lot more complicated then that, and I'm not good at explaining things simply, so from this point on I'll have to refer you to the links I'm gonna post.

Even if you can't get them to budge from their position that "capitalism" (using their very silly working definition of "any trade at all") has always existed, you should still be able to get them to admit that the form it's taken since the 1600's is something different. Force them to put a name on that, and then move on to arguing against that. Don't let them corner you into trying to argue that exchanging gifts is bad, but more importantly, don't let them force you into agreeing that exchanging gifts is the "same thing" as, I dunno, say, Coca-Cola hiring death squads to assassinate union organizers, to take a random example.

For better or worse, you are probably gonna have to do some reading, but it doesn't have to be difficult. You could try this intro text: https://libcom.org/article/capitalism-introduction, which also has a bunch of links at the end for other stuff. If you want to go nuclear on them, try Debt: The First 5,000 Years by David Graeber. It's really long, but it's very readable and entertaining, and you won't have to read the whole thing to start picking apart your opponents' arguments, you can jump around. If you want to sucker-punch them with lines like "if you support the free market then you are against capitalism" or "exchanging items of equivalent value is something traditional societies do with their enemies, not their friends," you can find them in there. It's pretty easy to find an audiobook of this if you're like me and find those easier -- see if your library can get you access to the Hoopla app.

[senseofstocks]

At Sense of Stocks Academy, we believe that everyone should have access to quality educational resources

about stocks. Our mission is to simplify complex concepts and provide practical insights, empowering

individuals to make informed investment decisions. Join us on this exciting journey through the world of stocks!

Overview of Stock Sectors

1 Technology Sector

Discover the driving force behind technological advancements and the potential for growth in this ever evolving sector.

2 Healthcare Sector

Explore the impact of medical breakthroughs and the opportunities available in the healthcare industry.

3 Financial Sector

Dive into the world of banking, insurance, and investments, where profitability and risk management intersect.

Blue Chip Stocks and Their Characteristics

Definition �� Learn what blue chip stocks are and discover why they are considered reliable, stable, and well-established.

Examples -Explore renowned blue chip companies like Apple, Microsoft, and Coca-Cola, known for their long history of success.

Benefits -Discover the advantages of investing in blue chip stocks, such as consistent dividends and reduced volatility.

Penny Stocks and Their Characteristics

Low Price

Unlock the potential of penny stocks, which are typically priced under $5, attracting investors seeking high returns.

Volatility

Explore the risks and rewards associated with penny stocks, known for their price fluctuations and speculative nature.

Trading Volume

Understand the impact of low trading volume on penny stocks, requiring careful analysis and swift decision making.

Growth Stocks and Their Characteristics

High Potential

Uncover companies with strong growth prospects, promising exponential returns for investors with a long-term vision.

Innovation

Explore the exciting world of growth stocks, where groundbreaking technologies and disruptive ideas propel companies forward.

Risk & Reward

Understand the trade-off between risk and potential reward when investing in growth stocks, a journey filled with excitement and uncertainty.

Value Stocks and Their Characteristics

Value stocks are hidden gems waiting to be discovered. They represent companies that are undervalued by

the market, providing an opportunity for investors to capitalize on their growth potential. With a keen eye for

value, smart investors can often unearth treasures amidst the noise of the stock market.

Vision

Our vision is to empower individuals with the knowledge and tools to thrive in the stock market, enabling them

to achieve their financial goals and secure a prosperous future.

MISSION

Our mission is to provide high-quality education and training to individuals seeking to excel in their chosen

field. Through our comprehensive curriculum, experienced instructors, and state-of-the-art facilities, we aim to

equip our students with the skills, knowledge, and confidence needed to succeed in today’s competitive

professional landscape. We are committed to fostering a supportive and inclusive learning environment that

encourages personal growth, critical thinking, and collaboration. By empowering our students to reach their

full potential, we strive to make a positive impact on their lives and contribute to the advancement of their respective industries.

[iphigeniacomplex]

Let us be reminded that before there is a final solution, there must be a first solution, a second one, even a third. The move toward a final solution is not a jump. It takes one step, then another, then another. Something, perhaps, like this:

Construct an internal enemy, as both focus and diversion.

Isolate and demonize that enemy by unleashing and protecting the utterance of overt and coded name-calling and verbal abuse. Employ ad hominem attacks as legitimate charges against that enemy.

Enlist and create sources and distributors of information who are willing to reinforce the demonizing process because it is profitable, because it grants power and because it works.

Palisade all art forms; monitor, discredit or expel those that challenge or destabilize processes of demonization and deification.

Subvert and malign all representatives of and sympathizers with this constructed enemy.

Solicit, from among the enemy, collaborators who agree with and can sanitize the dispossession process.

Pathologize the enemy in scholarly and popular mediums; recycle, for example, scientific racism and the myths of racial superiority in order to naturalize the pathology.

Criminalize the enemy. Then prepare, budget for and rationalize the building of holding arenas for the enemy—especially its males and absolutely its children.

Reward mindlessness and apathy with monumentalized entertainments and with little pleasures, tiny seductions, a few minutes on television, a few lines in the press, a little pseudo-success, the illusion of power and influence, a little fun, a little style, a little consequence.

Maintain, at all costs, silence.

In 1995 racism may wear a new dress, buy a new pair of boots, but neither it nor its succubus twin fascism is new or can make anything new. It can only reproduce the environment that supports its own health: fear, denial and an atmosphere in which its victims have lost the will to fight.

The forces interested in fascist solutions to national problems are not to be found in one political party or another, or in one or another wing of any single political party. Democrats have no unsullied history of egalitarianism. Nor are liberals free of domination agendas. Republicans may have housed abolitionists and white supremacists. Conservative, moderate, liberal; right, left, hard left, far right; religious, secular, socialist — we must not be blindsided by these Pepsi-Cola, Coca-Cola labels because the genius of fascism is that any political structure can become a suitable home. Fascism talks ideology, but it is really just marketing — marketing for power.

It is recognizable by its need to purge, by the strategies it uses to purge and by its terror of truly democratic agendas. It is recognizable by its determination to convert all public services to private entrepreneurships; all nonprofit organizations to profit-making ones — so that the narrow but protective chasm between governance and business disappears. It changes citizens into taxpayers — so individuals become angry at even the notion of the public good. It changes neighbors into consumers — so the measure of our value as humans is not our humanity or our compassion or our generosity but what we own. It changes parenting into panicking — so that we vote against the interests of our own children; against their healthcare, their education, their safety from weapons. And in effecting these changes it produces the perfect capitalist, one who is willing to kill a human being for a product — a pair of sneakers, a jacket, a car — or kill generations for control of products — oil, drugs, fruit, gold.

When our fears have all been serialized, our creativity censured, our ideas "marketplaced," our rights sold, our intelligence sloganized, our strength downsized, our privacy auctioned; when the theatricality, the entertainment value, the marketing of life is complete, we will find ourselves living not in a nation but in a consortium of industries, and wholly unintelligible to ourselves except for what we see as through a screen darkly.

Toni Morrison's address at Howard University, 1995.

[gynoidgearhead]

[Tweet description in alt text. Full text in image as follows - bold text is highlighted in the original.]

In 1995 racism may wear a new dress, buy a new pair of boots, but neither it nor its succubus twin fascism is new or can make anything new. It can only reproduce the environment which supports its own health: fear, denial, and an atmosphere in which its victims have lost the will to fight. The forces interested in fascist solutions to national problems are not to be found in one politica, party or another, or in one or another wing of any single political party. Democrats have no unsullied history of egalitarianism. Nor are liberals free of domination agendas. Republicans have housed abolitionists and white supremacists. Conservative, moderate, liberal; right, left, hard left, far right; religious, secular, socialist — we must not be blindsided by these Pepsi-Cola, Coca-Cola labels because the genius of fascism is that any political structure can host the virus and virtually any developed country can become a suitable home. Fascism talks ideology, but it is really just marketing — marketing for power. It is recognizable by its need to purge, by the strategies it uses to purge, and by its terror of truly democratic agendas. It is recognizable by its determination to convert all public services into private entrepreneurship, all nonprofit organizations into profit-making ones — so that the narrow but protective chasm between governance and business disappears. It changes citizens into taxpayers — so individuals become angry at even the notion of the public good. It changes neighbors into consumers — so the measure of our value as humans is not our humanity or our compassion or our generosity but what we own. It changes parenting into panicking — so that we vote against the interests of our own children; against their health care, their education, their safety from weapons. And in effecting these changes it produces the perfect capitalist, one who is willing to kill a human being for a product (a pair of sneakers, a jacket, a car) or kill generations for control of products (oil, drugs, fruit, gold).

[End caption.]

[cavilsoft]

Branding is a powerful tool that companies use to create a unique identity and establish a strong presence in the market. It helps businesses stand out from the competition, build trust and loyalty with customers, and increase the perceived value of their products or services. Effective branding starts with developing a clear and compelling brand strategy, which includes defining the brand's purpose, values, personality, and target audience. This strategy is then translated into visual and verbal elements, such as a logo, tagline, color palette, and brand messaging. Once the brand is established, it can be leveraged across all aspects of the business, from marketing and advertising to customer service and product design. Consistent and cohesive branding creates a memorable and recognizable experience for customers, which can help to drive sales and build long-term relationships. Some of the most successful and recognizable brands in the world, such as Apple, Coca-Cola, and Nike, have built their success on the power of branding. By investing in their brand identity and consistently delivering on their brand promise, these companies have built a strong emotional connection with their customers and created a lasting legacy in their respective industries.

[estellaestella]

The downside of Capitalism is that it is absolutely driven by self-interest. With unchecked Capitalism you end up with saints being branded for life, and companies valueing money above all else.

[Btw i'm not Christian, or particularly religious, but it bothers me that Santa is red and white because of Coca Cola. It is a triumph of marketing as well as a huge failure of human decency that Coke went there.]

[owlispls]

It‘s Lis’ late night infodump time~

I have finished my graphic design apprenticeship in 2014. had my fair share of ad-agency work since then and finished my Bachelors this year in Mediadesign.

So as someone who had this stuff in school, it gets more fucked up than you initially think:

Let me translate a direct quote of my teach in 2011 after I asked them, why perfume ads are this weird:

„These kind of ads don‘t sell a product, contrary to what it looks like. They sell a lifestyle!“

Here is the thing: you can‘t sell the scent if you haven‘t given the opportunity to see it out in a shop. And even then it is hard, because you sniff it on these little paper strips, as soon as you find something you like you try it on your own skin and if that smells good after 30 mins you take it with you.

But how do you get the people into the shop to try it out? Definitely not by showing them a field of wild flowers underneath a swing.

You have to find a way your target group will actually wander into … the perfume aisle …

There is so much more:

So. Their marketing team will take the scent, cross it over with the (lifestyle) values of the company, find the target group (maybe even create personas) and just simply show them, what they would love to feel during an ad, in their life… what they simply wish to portrait. (Yes it is these yucky manipulative tactics)

For the people who could possibly become one of the group? They just need to remember the ad next them they are out shopping looking at the overwhelming amount of options.

„Oh that one I have seen already!“ -> goes ahead and sneeefs

„Haha look it‘s that weird ads perfume!“ -> even if it is ironic, but this person will probably take a sniff.

„Urgh this ad is just too much, fuck this!“ -> possibly takes a sniff in the next time.

That is all they do.

And you can put this to so so many more products and goods on the market:

cars – beauty shots driving into the sunset or over a bridge/mountain range/you name it, action shots showing how safe you‘ll be,

beer – sailboat is going through a storm, but you still have your beer, two people staring at the ocean with a beer in their hand having a calm conversation

drinks in general – best example coca cola: they sell you ‚community‘ and ‚if you drink coca cola you will never be left out‘

I could name so so many more. But basically: if you can‘t smell/feel/eat the ad… it‘s possible they want to give you a hint of sense of „i am special, yet have my little community!“

There is also a ton of color psychology involved. But that would just absolutely be too much to add