#chsprojectreserach

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Exploring different plant forms and illustration techniques.

I found these 4 books very inspiring. For example, Drawings of British Plants gave me an idea of how to minimise some details and make a two-dimensional illustration.

Beautiful Leaved Plants presents a stunning colour palette and unique shapes. I love that the artist E.J. Lowe didn't delve into crisp detail, he kept the plants rather unrealistic by choosing bright and contrasting colours and unusual shapes.

The etchings from Woodland Plants caught my attention and impressed me with their depth and composition. They don't fit the style I'm looking for for a logo icon, but could still be something I should go back to for inspiration.

I love the cover of The Witch's House and the bold colour choices on it. The illustrations in this book are so delicate and light. I love how the colour of the paper plays a part in them, filling in the negative spaces of some of the elements in the drawings.

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Patch Plants 

Patch Plants sells houseplants in ordinary pots, but I've heard about them everywhere and decided to investigate their ways of advertising. They have some interesting features, such as finding plants that will grow best in your space, which is very helpful for people who know little about plants and want more greenery in their home.

The brand seems genuine and friendly because of the way it talks to its customers. It makes an effort to connect with people who use its products or aspire to do so. For example, in the quiz they suggest you take to find your perfect plant, they ask what your mates call you, simply because they want to be your mate too.

Patch ran an advertising campaign called Plant Parenting, which I think is a great approach to raise awareness and give prominence to their products. The taglines are very appealing and cover the essential aspects that customers need to know about Patch - check on your plants, feed them, water them like you would do with your child. Again, Patch aims to create deep associations and connections with the product and the customer.

Another successful campaign that Patch worked on was the Christmas series of 'Give a gift that grows' ads. Another thoughtful project that provides an alternative to mundane Christmas gifts. The slogan makes sense in itself, it makes you realise that gifts don't have to sit on a shelf - they can grow!

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Rise

Rise has a similar concept to the brands previously mentioned, but what I like about it is that they have an app that sends you reminders and supports you on your journey of growing plants. However, it's a bit controversial as it may put some users off because of the effort they have to put in downloading the app, registering and then following what it tells you to do. I think this brand is more relevant to people who are not as busy as those living in big cities.

The slogan 'A truly smart garden' sounds very technological and easy to use.